HubSpot

HubSpot

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HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 60,500 total customers in more than 100 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

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Consultant in Apparel & Fashion
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View Original February 13, 2019
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Kate J.
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View Original April 26, 2018
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What Marketing Automation solution do you use?

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Jeffrey G.
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CLIVE V.
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"Es un herramienta realmente fantástica"

What do you like best?

Me gusta mucho de esta herramienta la potencialidad de sus aplicaciones y la facilidad del manejo para cualquier usuario, tiene un potente sistema de atención al usuario que sirve como acompañamiento constante en el manejo de los elementos que presenta y aporta un gran elemento de valor agregado ya que las respuestas que se necesitan al momento de solventar cualquier inconveniente en el uso de hubspot son bastante rápidas y satisfactorias.

What do you dislike?

No cabe duda de las aplicaciones del software y de su amplia utilidad para el usuario, pero su presentacion no es muy llamativa, considero que la imagen que es apreciada por el usuario podría serlo mucho mas, y ello le daría un mayor impacto en el uso de cada elemento.

Recommendations to others considering the product:

Hemos derivado los procesos internos en mejoras amplias y contundentes una vez que se ha implementado cada elemento del software que hemos considerado útiles para las actividades dentro de la empresa. es por ello que hago la recomendación de su uso de manera incondicional.

What problems are you solving with the product? What benefits have you realized?

Hemos hecho uso de las herramientas de automatizacion de envíos de correos a nuestros clientes y en nuestros sistemas internos, así como manejo de sistemas de marketing por correos y nos ha servido ampliamente en la mejora de cada uno de los puntos en los que hemos aplicado los elementos del software.

Doug R.
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Marketing Hub's Professional Level Ideal For SMBs"

What do you like best?

Marketing Hub's Professional Level offers a wide variety of tools that allow marketers to bring their email, email automation, social media, live chat, exit overlays, and more under one platform. Tied with their CRM, SMBs can manage leads all the way through the marketing qualification and then sales process.

What do you dislike?

HubSpot's pricing structure is frustratingly expensive for marketers with a lot of contacts - if you don't proactively manage your contact growth, you can get trapped into a higher billing tier and it can be expensive. Trapping customers at a higher tier has been a struggle for our clients who aren't diligent on cleaning their list every month.

Companies also need to be aware of HubSpot's strict annual contracts and the inability to cancel them early. If you're looking to use the tool, I recommend you plan the rollout with your team and get buying on user adoption to ensure you get your money's worth.

Recommendations to others considering the product:

I believe the full value of HubSpot comes when you can tie Marketing Hub to their Sales CRM product. Having both the marketing team and the sales team on the same tool helps with proving ROI, revenue attribution, and tracking leads through the sales process.

What problems are you solving with the product? What benefits have you realized?

Email automation is the main solution we're using HubSpot for. Their automation's rules engine allows us to automate moving contacts from campaign to campaign and a ton of flexibility in targeting contacts with unique campaigns.

Stevie M.
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"Automate your Marketing "

What do you like best?

I really love all features of HubSpot. We use everything from the CRM, CMS, email automation, reports and Social scheduling. Being able to integrate all our marketing practices in one place has saved us a lot of time. It has also allowed us to analyse marketing impact and look closely at return on investment. My personal favourite feature is the 'campaigns'. This allows me to tie different campaign features together and really look at the return on investment on campaigns.

What do you dislike?

The pricing structure is very rigid. We wanted to add a new domain to our CMS but would have had to take out a new package to do this meaning our costs would increase significantly. They have also recently added some template editing features (drop and drag) in to the landing page and email builder but the functionality isn't quite there yet - it's very clunky, definitely needs some improvement.

Recommendations to others considering the product:

Do your research. There are a lot of companies out there that claim they can do the same things as HubSpot but once you dig a little deeper you will find that integrations are not up to scratch.

What problems are you solving with the product? What benefits have you realized?

We are able to have everything we do all in one place. We used to use various platforms for email campaigns, social scheduling, reporting and website management. We can now do all this in one place meaning we save money on not having the other platforms and also time.

Jonas F.
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"Hubspot is a good ally for SEO management"

What do you like best?

It allows the management of A/B tests, and has CMS tools, for managing and editing articles for blogs. It has excellent integrations with the facebook, Twitter and LinkedIn platforms, and helps to transform the traffic of our website into potential customers with just a few clicks. Another advantage is that it has tools for inbound marketing. The service given to us by hubspot has been excellent in many ways. We really liked working with this software. The hubspot customer service always does its best to assist us properly. In addition, he responds very early, and that's a good thing.

What do you dislike?

Hubspot unfortunately does not fit the Google analytics platform, and does not have a chat that helps to communicate directly with visitors to the page. It does not have external link management options to add to the content of the page (that is, to make it easier to include links), and it does not have auditing tools.

Recommendations to others considering the product:

Hubspot is a reliable service, with which the advantages will be noticed quickly. It is highly recommended to get lots of sales opportunities in fairly short time margins, and to gather customer databases. With hubspot, marketing automation is more direct, and more oriented towards the creation of comprehensive marketing campaigns. The prices of the hubspot payment plans have pleased us from the first moment. Hubspot knows how to place tempting offers to new clients. The truth is that we are quite satisfied with our use of hubspot. This platform has proven its worth over and over again. It is a great investment.

What problems are you solving with the product? What benefits have you realized?

With hubspot, keyword tracking is easy to implement. We really liked being able to perform competitive analysis, and ranking tracking tools. This platform has been a great acquisition, with an excellent service of online seminars and SEO learning documents.

Jessica V.
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"Excellent insight, lead management, and automation"

What do you like best?

Hubspot's marketing and sales professional platforms are both robust and easy-to-use. I love the insight I gain in regards to where our inbound leads are coming from, as well as the ability to gauge how active and interested our contacts are in our content and services. The automation tools — workflows (marketing) and sequences (sales) — are major time-savers that allow us to standardize our process and scale our outreach. The customization and personalization options in both also allow us to scale without sacrificing that personal touch and human insight. I also LOVED the Hubspot user onboarding process. I think it's one of the best in the SaaS arena. They are really committed to making sure their users understand and make full use of their product. For the first 90 days of your contract, they provide you with weekly meetings with an onboarding specialist to answer your questions, offer feedback and best practices, and troubleshoot with you.

What do you dislike?

The biggest downside to Hubspot is that it's clearly a growing product (which is also sort of an upside). Sometimes things break or are inconsistent as they make changes and add new features. But their support team is super responsive and they are very proactive in addressing customer issues. If I were going to create a wishlist for things they would improve upon, I'd ask for conditional fields on records, even greater customization options in reporting, a more robust social listening tool, expansion of the marketing project management tool (it's nice, but basic - would love to see it move closer to something like Asana).

Recommendations to others considering the product:

Hubspot is built around an inbound marketing framework. If your company is not implementing an inbound strategy, it may not be the best tool for you.

What problems are you solving with the product? What benefits have you realized?

Hubspot has enabled us to scale faster and more cost-effectively. The automation features along with the comprehensive picture of our contacts and marketing/sales processes have been incredibly valuable in helping our small team do more with less. And the insight we gain into what's working, where our contacts are coming from, and who's most likely ready to buy allow us to focus our efforts on the work that's most likely to drive revenue. Plus, the productivity and monitoring capabilities help us stay on track and on task.

RAMIRO C.
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"Tiene una amplia gama de opciones para mejorar las ventas"

What do you like best?

Muchas de las acciones que hemos concretado en la empresa con la finalidad de generar mejoras en los procesos de nuestra ventas han dado buenos resultados, pero la aplicación de hubspot nos ha sorprendido porque los resultados han sido mucho mas contundentes y en un menor tiempo al establecido. Me gusta mucho usar hubspot ya que presenta una interfaz amplia, su presentación es rigurosamente organizada, sus elementos de conexión a las redes son muy útiles, de rápida acción y de fácil manejo, me gusta como se encuentra dirigido su contenido a la forma de manipular sus aplicaciones de manera mas fácil posible, lo que permite que se adapte a todo el personal del área y ello aumenta las actividades efectivas de los trabajadores

What do you dislike?

La forma en la que se han generado nuevas estrategias de trabajo y de soluciones de problemas por parte de nuestros trabajadores y los resultados que ello ha aportado a la mejora de las ventas en la empresa luego de la aplicación de las herramientas de hubspot nos ha permitido entender lo maravillosa que es toda la propuesta y ello me sirve para aportar que no presenta en lo personal ningún elemento de disgusto para mi. hemos tenido un significativo avance en nuestras ventas y soluciones amplias a inconvenientes presentados gracias a la utilidad evidente de este software.

Recommendations to others considering the product:

Recomendaría ampliamente el uso de hubspot en su empresa, puesto que las distintas aplicaciones que presenta son de amplia utilidad y adaptable a los diferentes tipos de negocios que se manejen, su variedad de propuestas son de amplia utilidad y sirven como apoyo motivacional a los empleados ya que genera un ambiente de mayor competitividad y motivación a las soluciones de inconvenientes y planteamiento de nuevas metas.

What problems are you solving with the product? What benefits have you realized?

Los problemas mas recurrentes que presentábamos antes del uso de hubspot era el deterioro de nuestro sistema de ventas y las rupturas de las relaciones con nuestros clientes, situación que se tornaba lo bastante incomodo para todo el personal de la empresa. con hubspot hemos podido organizar de manera sistemáticas los procedimientos de reuniones con clientes, de envíos de información y documentación, hemos aumentado el contacto a través de ingresos de nuevos clientes contactados por redes, hemos podido hacer un sistema de marketing mas dirigido a la digitalización y hemos podido aligerar los tiempos de los procesos y mejorado cada uno de ellos, traduciéndose en un aumento de las ventas en un tiempo menor al propuesto.

Alberte Josee T.
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"HubSpot Marketing Hub, A powerful tool to implement your Inbound Marketing strategy and plan"

What do you like best?

It's just great and so powerful to have all your marketing tools in just one platform. I'm using HubSpot Marketing Hub on the daily basis for marketing data and web traffic analysis, marketing reports creation, marketing dashboards creation, email campaigns, social media campaigns, automation, landing pages creation, forms and pop-up forms creation. The marketing analytics feature is my favourite because I can easily create reports and dashboards to showcase the results of all the marketing campaigns implemented in all channels. There are about 200+ integrations allowing to bring your data across multiple platforms in one place for analysis.

What do you dislike?

It's hard for me to describe what I dislike about a software which is helping me to get my job done and generate great marketing KPIs. You will always find few technical issues/bugs when using software or tools etc.. but the most important thing to look at is how the support service deal with cases/tickets. I can confirm that their support service team is excellent, you can call, chat or email them to submit a ticket. Answers are provided quickly.

What problems are you solving with the product? What benefits have you realized?

Two main problems have been solved by using HubSpot Marketing Hub: 1- Productivity: Our social media and email campaigns activities are automated allowing us to work simultaneous on other projects. 2- Reporting: We are able to create customize reports and dashboards allowing us to better track the performance of all our marketing activities across all channels in just 1 platform. Having all the tools you need to get your job done in 1 platform is fantastic. I strongly recommend HubSpot for any marketers using inbound marketing methodology. I have implemented a process I have created for leads generation using inbound marketing techniques and HubSpot marketing hub. This has helped to double our web traffic, increase our web conversion rate, generate more leads for the business and most importantly the ROI has been met.

Santiago A.
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"Si no estás usando HubSpot, estás tardando en hacerlo."

What do you like best?

La facilidad con la que se pueden crear páginas de destino sobre la marcha mediante la creación de plantillas estándar. El software permite la clonación de páginas de destino, formularios, CTA, correos electrónicos, etc. ahorrando tiempo y mejorando la eficiencia. Solo su contenido debe estar listo, lo que puede actualizarse fácilmente en el elemento clonado.

Además, la programación de publicaciones en las redes sociales mediante el módulo social ahorra mi esfuerzo manual de publicación todos los días. Ahora, solo programo todos los mensajes de una semana y dejo todo a Hubspot.

En resumen, HubSpot es una plataforma de CRM inteligente, simple y fácil.

What do you dislike?

A veces, al cambiar el contenido en elementos clonados, se cambia el formato de la página. Entonces, tengo que ir dentro del código HTML y pegar el contenido allí. En el módulo social de Hubspot, no permite etiquetar personas en las publicaciones. Solo las empresas pueden ser etiquetadas. Además, no hay un módulo incorporado para la escucha social, lo cual es una brecha enorme para la herramienta de marketing de hoy.

Recommendations to others considering the product:

Recomiendo HubSpot para todos y cada uno de los que se ocupan de ventas y marketing, ya que hacen que su trabajo sea más simple y fácil, a la par que aumentan los ingresos y los objetivos de su organización.

What problems are you solving with the product? What benefits have you realized?

Hubspot nos ayuda a controlar toda la información sobre nuestros contactos, sin enviar una comunicación incorrecta y permitir que todo el equipo entienda dónde estamos. Es fácil definir seguimientos y no olvidarse de los próximos pasos, incluso si necesitamos contactarnos muchos meses después de contactarlos.

Giovanni C.
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"Great opportunities but not so easy to customize"

What do you like best?

I like the wide integration and features in the same platform: landing pages, email, marketing automation, CTA buttons (and you can embed them outside), social networks, ADV...

You can add CSS and Javascripts to your pages so the possibilities to customize are quite endless.

Automatic workflows are super, and you can set several actions (autoresponder, internal alert, move user in specific lists...) based on the behaviour of the users (fill a form, visit a page, click a button...)

What do you dislike?

Landing pages are not so easy to build and modify. For examples, if you suddenly decide that the last part of your page has to have 3 columns you can't do this change from the editor but you have to change directly the template.

The big issue is that doesn't exist the possibility to implement an entire separate version for mobile, you can display only something different. If you a pro with CSS you can do more but is not enough to create the right experience from different devices.

What problems are you solving with the product? What benefits have you realized?

Marketing Automation and different landing pages

CJ M.
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Verified Current User
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"Unparalleled Business Growth Platform"

What do you like best?

HubSpot is incredibly intuitive and easy to use. Their customer service is excellent. The Learning Center is packed with video tutorials to help you do just about anything you would need. The platform has just about everything a small or mid-size business/marketing team could want or even think of. And they're constantly updating it. I often tell people if there's something about HubSpot they don't like to just wait a few months. There's a good chance they're aware and working on improving it.

What do you dislike?

I don't like how some of the features can only be unlocked by purchasing an entire bundle. For example, it would be great to access "Calculated Properties" or "Sales Playbooks" without having to upgrade to the Enterprise package. I'd love to purchase certain features a-la-carte.

Recommendations to others considering the product:

Consider other options (because it never hurts), but definitely look into it. Also do some research, be prepared, ask lots of questions. Make sure you're starting with the right package. Finally, make sure you have the proper resources internally to make it successful, assign roles and have 1 admin.

What problems are you solving with the product? What benefits have you realized?

We make smarter marketing decisions that save us time and improve our effectiveness. Same with sales and even more recently, customer service. Our website traffic has tripled in the 2.5 years we've been on HubSpot. We've also seen unprecedented growth in contacts, leads and new deals/revenue generated from the website. And, despite often being known as an "automation" platform, we're actually using it to create a more personalized service at several touch points. HubSpot is really transforming our business.

Cordale O.
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"Focus on marketing instead of the technology"

What do you like best?

Instead of spending time designing and building web pages, the templating nature of HubSpot combined with the backend tracking tools allows me to focus on strategic campaigns to help drive sales.

What do you dislike?

I think this is the nature of any kind of CMS, but the CSS design of the basic layout and grid doesn't allow easy integration of CSS frameworks like Bootstrap. This makes development a little slower - but the tradeoff is that once a template is designed, it can easily be used over and over again.

Recommendations to others considering the product:

HubSpot as a tool is valuable from a convenience standpoint. And that convenience of having all the tools together makes a lot of things possible that would otherwise be very difficult. However, because of the broad nature of the tools, it's not just a system that a marketing department alone will just use. You have to get sales and even customer service involved to be effective.

What problems are you solving with the product? What benefits have you realized?

The biggest benefit is to know what individual contacts are doing when they visit our site. It helps us customize the marketing content we send their way so that they only get what they are interested in, which makes it a better experience not only for them but for us.

Crystal M.
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"HubSpot is a great, user-friendly, powerful marketing software"

What do you like best?

I appreciate how user-friendly HubSpot is- any new features are easy to learn and the help articles and knowledgebase are easy to use and extensive. I appreciate the free courses HubSpot offers its users as well as their excellent support staff. Most of all, I find the analytics and reporting to be excellent and versatile- giving me exactly the information I need. I also like the email and social media tools.

What do you dislike?

I wish email and landing page templates were a little easier to design from scratch, but I like that I can easily customize pre-made templates.

Recommendations to others considering the product:

We think this is a great tool. The staff at HubSpot are incredibly helpful and friendly and really support your goals.

What problems are you solving with the product? What benefits have you realized?

We are able to use HubSpot reporting and analytics to track our ROI so that we can appropriately allocate time and resources where they will be most effective. The automation offered (including workflows) has helped us supplement areas where we've been short-staffed and allowed us to get more done than ever before.

Beth F.
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"Powerful tool that has taken our marketing from zero to hero"

What do you like best?

My email, social media, blog, and landing pages are all within one ecosystem. I'm able to get analytics across a multi-media campaign. I can make HS available to my freelancers to work inside of it.

What do you dislike?

It's sometimes hard to get to the numbers I want. For example, I can't export the blog traffic chart / data that gives me bounce rate, entrances, and CTA rates for YTD. When I export the full report, I get everything broken by months - and segmented by data type. I would love to know which blog posts are associated with which topic clusters from the Blog Manage page. We have an industry-specific client CRM, which would cost a fortune to integrate a bi-directional API w/HS - the work-around is cumbersome and error prone.

Recommendations to others considering the product:

It's a big learning curve, but use HS personnel for their knowledge and expertise - both in strategies and tactics.

What problems are you solving with the product? What benefits have you realized?

We're able to do VERY targeted emails to prospects and clients. We have ramped up a whole social media and content marketing program that didn't exist previously. We're generating quality leads where none were previously. We're able to give our sales team exceptional insight into the activities (emails, blog post views, form submissions) of their prospects that they didn't have previously.

Promita M.
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"A great tool for all your sales and marketing needs!"

What do you like best?

HubSpot is an extremely comprehensive tool which caters to all the essentials aspects of sales, marketing, and CRM. The integrations with other sites/tools/software are great and quick. The content repository and user blogs are amazing pieces to learn from, a great source of knowledge for new users. The customer service is great and highly responsive. Besides, there is a lot of support to users in terms of knowledge sharing, learning, basics, and best practices. One of the best tools I have worked on, HubSpot is fun and I really like the customizations that are available, I never felt restricted about designs or creativity. Being part of the designers' community, a first timer would get to learn a lot of tips, tricks, latest techniques. Extremely happy with HubSpot!

What do you dislike?

The older interface was much simpler, though the current categorization and clubbing of the similar utilities make more sense, however, the older tabs were in favour of a new learner or first time user. Also, though the customization options are great, I feel the degree or extent to which customizations can be made is still quite restrictive.

Recommendations to others considering the product:

A great tool for marketing and learning, the continuous upgrades and beta improvements help you stay ahead of the crowd. A must try software for all those who are looking at efficiency in sales and marketing responsiveness and lead generation.

What problems are you solving with the product? What benefits have you realized?

Hubspot has helped me make the landing pages much more interactive and responsive, I see better responses and form submissions which have improved a great deal.

Social media management is much easier for me due to integrations and automation.

The reporting of results, any campaign or contacts is simpler, accurate nd quick with HubSpot

So with Hubspot, i see results like- time saving, makes the work simpler, improves quality and efficiency.

Victoria D.
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"Hubspot Makes Marketing So Much Easier"

What do you like best?

I like how almost everything is in one place. I can write blog posts, emails, landing pages, see contacts, see site stats, and more, all from one site. And so can the rest of my Marketing colleagues, so I know we're all on the same page, working with the same tools, and it's not all over the place. Plus, it's easy to use and learn.

What do you dislike?

Due to the proprietary features of some social media platforms, I have to go right to the source to post some things, which is an unfortunate extra step. Also, Hubspot's Lists and the And/Or filters are a little complicated (but maybe that's just me).

Recommendations to others considering the product:

No matter how experienced your team is with marketing or content creation, Hubspot makes it easy to learn and do.

What problems are you solving with the product? What benefits have you realized?

At the company I work for, Marketing is tasked with producing leads every month. Through Hubspot, we can not only create and post content that can generate these leads, but we can track and filter them, making our reporting easy. Hubspot does a great job breaking down where leads come from.

Furthermore, I found Hubspot's courses to be really helpful. Not only are they great for learning Hubspot as a platform, but they're great for giving tips and tricks for good marketing campaigns, and I know these are real, feasible tips. I wish I could force everyone in the company to complete some of them!

Cydney D.
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"Best Software for B2B Businesses!"

What do you like best?

I've found that all parts of HubSpot work together really well to address our B2B Marketing, Sales, & Service needs from most every angle. We've been working with the program for a couple of years now, and in that time, HubSpot has added impressive new features & enhancements on each side of the platform, and with each step, the system has become a more integral part of our business management. It's so great to work with a software company that shows continued momentum and investment - we know we're working with a winning platform!

What do you dislike?

As a user of both the Sales & Marketing platforms, I wish there was more relationship between the Sales Templates we have in place and the Marketing Emails we've developed in the system. The Marketing Emails provide so many more options, while the Sales Templates are not near as appealing or flexible.

We've not found the mobile options offered from HubSpot to be very effective. It would really be great to see additional apps and/or app capabilities to support better access to data & analytics readily available through app access.

I'm also really looking forward to continued progress from HubSpot in regards to the Knowledge Base as well! We are very eager to integrate this portion of the Service Platform into our business needs, but currently, our outside knowledge base program provides much more in the way of functionality and customization. We're ready to go all-in with HubSpot and the Knowledge Base is one of the last pieces of the puzzle we need to fall into place!

Recommendations to others considering the product:

If you are seeking a platform with the capability & potential to address the majority of your business needs, HubSpot is the best of the best. From the initial identification and contact with potential customers through the service and success of existing customers, HubSpot has the tools to do it all!

What problems are you solving with the product? What benefits have you realized?

Pretty immediately, we were able replace our outdated CRM system to streamline management of contacts & company files internally. We've also been able to gain additional insights into our company's overall productivity, which really helped to unify our team's efforts as they pertain to Sales & Marketing.

The automation enabled through HubSpot has had a drastic impact on our ability to attack & accomplish more on a regular basis - and we're able to do it in less time and with less effort. This also helps to really ensure that each of our contacts is having a more consistent experience in every phase of their journey with our company.

As we've gained more experience with HubSpot's tools & services, we've also been able to further align our content & marketing efforts, and we continue to see positive results companywide from these endeavors.

Implementing HubSpot's Service Tickets improved our ability to track client requests and reports to ensure follow up and follow through from our Support & Service Teams, which has greatly enhanced client satisfaction.

Suyen R.
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Verified Current User
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"An amazing and complete tool"

What do you like best?

I really like how easy you can integrate tools and write code with hubspot. It´s very usefull if your business is changing every day, because you easily can test versions and new pages , send them to your team and made the fixes you need, all of this using an excellent staging environment, that allows you to feel the user experience in a very real way.

What do you dislike?

In my experience, I have noticed that sometimes when the hubspot team make some changes to the inner code, this affect us in minimal ways. This is understandable , because of the complexity of this software. But I think, that this is an oportunity to improve.

Recommendations to others considering the product:

When you start using husbpot, it looks like a new world, but it offers a lot of trainings and educational material to help you to go through it. When you understand the flow it becomes a great tool and helps you to improve your process, development, campaigns, and even emails.

What problems are you solving with the product? What benefits have you realized?

Currently, in my team we are able to create the entire web look and feel of our company. We have in hubspot, the main website, and the campaigns that our marketing team needs to growth the company's impact in the web.

These includes interactions with current clients, new clients, new leads, new talent acquisition and services promotions.

Nicole D.
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"We couldn't do it all without Hubspot"

What do you like best?

Our marketing team started using Hubspot over a year ago and what surprised me the most was how seamless it was to accomplish all of our tasks under one platform. The help we get from our Senior Customer Succes Manager - shoutout to Teri Mitsiu - is invaluable to us. He's always there to make sure we're on task and gives us fresh new ideas to help us thrive.

What do you dislike?

This doesn't happen very often but sometimes we struggle with the support. I know that the repressive is working hard to help us solve our issue but it can take a long time to get to a final result.

Recommendations to others considering the product:

If you're on the fence - just do it! You will be blown away by how much Hubspot will help you succeed at all of your sales and marketing efforts.

What problems are you solving with the product? What benefits have you realized?

The biggest problem we solve is ad reporting. Hubspot makes it so convenient to monitor all of our efforts on the same page. No more jumping between platforms and creating your own reports.

Bailey G.
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"HubSpot Marketing Software For Marketing Team"

What do you like best?

We came to HubSpot from Marketo. The HubSpot user interface is tremendously user friendly compared to Marketo. HubSpot's ability to schedule out social media posts is a breeze as well. We have not missed anything from Marketo and have been using HubSpot for 10 months. The ability to see all of our campaign's assets in on place is great too.

What do you dislike?

There are limitations when it comes to paid ads in HubSpot. Right now they do not support Twitter or YouTube ads. Despite this, HubSpot does have an integration with AdStage that includes Twitter and Youtube ads that our CSM brought to our attention.

Hubspot's lifecycle stages are also a limitation we have not figured out how to effectively use yet. This is because our customer journey is not linear.

Recommendations to others considering the product:

Sign up! You won't regret it.

What problems are you solving with the product? What benefits have you realized?

- We had the challenge of pulling all of our organic social analytics before HubSpot.

- Our landing pages we not the cutest with Marketo and HubSpot is way more friendly to someone not educated in coding.

- Our CRM is connected to HubSpot so our sales people have a much deeper view into what activities our customers are doing before they even give them call.

Timothy B.
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"Marketing Management made easy with Hubspot"

What do you like best?

Hubspot is excellent for managing all the pages on your website and makes it easy to see your page performance. I also appreciate their social media tool which offers a lot of flexibility in the way we tailor messages for our target market.

What do you dislike?

Hubspot has intuitive controls for your building web pages. But there are some formatting issues that we run into when attempted to build these up. Also anytime we have to go into the design editor to fix issues with website templates we have a difficult time getting the pages to adjust in the way we desire it to. Lastly we find Hubspot is an extremely expensive product for how much we use it.

What problems are you solving with the product? What benefits have you realized?

Hubspot makes my day a lot easier. Their platform is very user friendly and is jam packed with a ton of cool features. In fact, even after using the product for a year and a half I am still uncovering new features to use for our business.

Page C.
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Verified Current User
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"Hubspot is Great for non-dev users and Developers alike"

What do you like best?

One of the best parts of the Marketing platform is that it is easy enough for a novice to use but also allows for more intense developers, like myself, to use the system without to much issue. The availability of templates for almost everything in the marketplace is extremely user friendly and the ability to edit a template is fairly intuitive through the design manager.

What do you dislike?

I think the one issue I have is with how template updates are pushed through. They often create duplicate template pages in the design manager which can be difficult to clean up, especially if you are not there from the very beginning. It would be easier with a system that when an update was ready, an alert let you know that you could update and delete the old template or file it under a new location for "DNU"

Recommendations to others considering the product:

Hubspot is a great solution for a company without a full time developer who needs to build a website with some flexibility and integrate their CRM. It is similar in functionality to WP but is far easier to use for the non-dev employees.

What problems are you solving with the product? What benefits have you realized?

The biggest problem HS has solved for us is the Chat feature. It has been nice to be able to control how that chat works and how the system answers. There are still some issues with event listeners and how they are working but otherwise HS has solved the issue of needing a full time developer.

Hariram R.
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"The all in one Marketing tool for my Marketing operations"

What do you like best?

Hubspot is one of the best user-friendly Marketing tools to use in the Market now. I like the way it provides the user with more easy options on the features which make even an amateur to excel it. I like the Hubspot support which has a very swift turnaround. The reporting is mostly pre-defined and we can create our own custom reports as well which is quite a feature. Hubspot provides a good community where I can get answers for almost anything I stumble upon and moreover There is a knowledge hub which provides the answers for the issues.

What do you dislike?

There are few features which lack in the Hubspot. Like the Email is not custom much friendly for the beginners, The user is not having more control towards the analytics reporting, The smart forms are not applied when it is used in the non-Hubspot landing pages. I hope all the features can be adding/rectified in future updates. Sometimes when I create the custom HTML for the email, The final output will be not friendly to use in different email clients.

Recommendations to others considering the product:

Its is easy bid software for your marketing needs.

What problems are you solving with the product? What benefits have you realized?

I am using Hubspot for social publishing and scheduling of social posts. Sending Marketing emails out and schedule it. Having workflows for Email automation, creating forms for capturing the leads, and for website analytics. Addition to that I use it for creating CTAs that can be used in the emails, Landing pages etc.

Celesmary T.
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Marketing business developer"

What do you like best?

As Marketing Business Developer, Hubspot is the best platform for keep my work activities in order and keep the contact with my clients or partners for doing the best associations.

I can classifiedall my contacts in many ways, everything depends the way that I whould like to see them in the system: date, alphabeth, last contact, etc.

Everything is possible with the rigth configuration.

What do you dislike?

Everything is great for me and my coworkers but sometimes, we have a littles situations with the calls who we make, for example, our interlocutor says that he/she can't hear us, and that is a problem for us because almost the totality of our job is to make the most possible calls.

Another situation is that we can't add a gif for our signature, but it thats't terrible because we decovered that is possible to add it directly to the mail format.

Recommendations to others considering the product:

Utilice la plataforma para mejorar sus actividades de marketing y ser el mejor equipo en su empresa.

What problems are you solving with the product? What benefits have you realized?

Organization of all team activities and we can have a control of work's goals by day, week, month or year for compare haw strong are our bussiness strategy. Principaly we can see how many calls we do and the time expended it, the cantity of mails sended and the efectivity of the secuences, how many clients we have and with how many of the old clients we keep in contact.

Is very easy to use the analytics for make the best team planification and improve the teamwork.

Lisa D.
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"Great platform for any sized business!"

What do you like best?

HubSpot is easy to setup, use and integrate. I can setup all my social posts, automate communications and develop nurture campaigns from HubSpot. I can quickly look at analytics for campaigns and see what is working and what's not. I'm able to adjust my website and content easily to nurture and drive the best leads to sales.

I've used several platforms and I've never come across such a robust platform for the price!

What do you dislike?

It took awhile to get use to the custom modules when building a web site through HubSpot. If you have a coding background it's not that hard.

Would like it to tie into YouTube.

Recommendations to others considering the product:

I've used HubSpot for over ten years, it's a great platform. When they took it away at my last job it was a deciding factor to find a company that would utilize it.

What problems are you solving with the product? What benefits have you realized?

I was hired at my current company to create a website and report on analytics while creating campaigns to drive leads to sales. When I started they had several different platforms to do all this. It was a manually and long process. My first request was to get HubSpot as our marketing tool. I presented an analysis showing the benefits of HubSpot.

Here are our benefits:

I was able to cut my work time on analytics from 3 hours to 30 minutes.

I can send an email, post on social, have automated nurturing, track URLs and see all my analytics from one platform.

I can design and create a full corporate website within two months.

I can set up social posts in advance so I can enjoy a vacation!

Overall, HubSpot is the essential platform I use to make my job easier and effective.

Jose T. D.
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"Indispensable to our business"

What do you like best?

The flexibility that Hubspot gives our business with their open API allows for a level of customization for our marketing campaigns that drive our bottom line.

What do you dislike?

There are very few things that I dislike about the system, but if I had to pick one is the ability for Hubspot to only sync with person and prospect records in Salesforce. Our business uses Salesforce contact records heavily which makes it challenging to sync data between both systems.

Recommendations to others considering the product:

I would leverage their consulting services to ensure you get the most of the platform as well as leveraging every aspect of Hubspot (email, automation, API, social, etc.) The more you use Hubspot for each channel the more powerful it becomes.

What problems are you solving with the product? What benefits have you realized?

Everything that is marketing related we leverage Hubspot in some way. Hubspot sits in the middle of our tech stack, from email campaigns to custom automation workflows that sync data from our application and website.

Adam D.
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"One Centralized Platform for All Your Marketing Efforts"

What do you like best?

I love that HubSpot provides you with one platform to manage and monitor all of your marketing efforts. From social media to email marketing to digital advertising, you can manage it all in HubSpot and analyze how it all works together to generate more business.

I'm also a huge fan of the automation tools. Through workflows, I've been able to automate some of my grunt work, which has freed me up to spend more time on creative projects. Like everything else in HubSpot, it's super intuitive to set up a workflow. It doesn't take much training or practice to start automating parts of your job that you don't want to spend time doing anymore.

What do you dislike?

There are some features missing that I would like to see added. For one, there should be an option to automatically unenroll contacts from an email workflow if they respond to an email. Also, I think it would be nice for there to be calendar feature that fully integrates with Outlook. Speaking of Outlook, the HubSpot Sales plugin for Outlook could also be greatly improved. It crashes a lot and uninstalls itself occasionally.

What problems are you solving with the product? What benefits have you realized?

We brought in HubSpot to help us better fill the funnel with leads and track them through to the sale. It has helped us do so immensely. Beforehand, we had no insight on what was working and what wasn't. Now we have this data, and it has helped us better allocate time and money to initiatives that generate business.

Luke B.
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"Constantly improving and adding functionality Marketers really need."

What do you like best?

Our support team are exceptionally good. They regularly explore really complex requests and questions each week to support us. My background was grounded in using Wordpress and Dreamweaver to build websites so was sceptical about using Hubspot's COS but now I consider the best option available for B2B websites. Building custom templates and modules allow us to roll out great features sitewide with the click of a button.

What do you dislike?

There are some improvements Hubspot could make but I have seen them filter through and take onboard user suggestions with a view of fixing things and making them better. There is nothing I dislike about Hubspot strongly enough to mention. Hubspot could control cookies generated from Google Tag Manager. We are having to use a third party (OneTrust|) to bodge a solution together.

Recommendations to others considering the product:

Just go for it. Hubspot continually improves and add more features and functionality and you'll have access to the tools you need to grow.

What problems are you solving with the product? What benefits have you realized?

I am a heavy user of Hubspot and solve various problems with Hubspot. Our focus is on lead generation and having the flexibility in house to edit whatever we like, whenever we like allows us to work in a really agile way. Our organic growth has been ridiculously good.

Emerson D.
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Verified Current User
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"Excellent all-in-one marketing solution for entrepreneurs"

What do you like best?

HubSpot centralizes and simplifies all the necessary elements of digital marketing, making it easy for those who have other work to do and would rather not get bogged down in the details. If you're a generalist, or you need to do a lot with a little on a tight turnaround, HubSpot makes it easy to manage emails, social, landing pages, site design and content, ads, and more, all easily, all in one spot. The user interface is designed to be friendly and easy to navigate for those who aren't necessarily comfortable with complex marketing software. If you can use Facebook, you can probably figure out HubSpot.

What do you dislike?

It's like building with a set of very big Legos. The limitations of HubSpot will become frustrating for anyone who enjoys coding, has specific tastes or requirements, or *enjoys* getting into the digital marketing weeds. Some features can be glitchy at times, particularly the newer ones. You have to take some responsibility for organizing your dashboards in a way that's useful for you, which means you need to understand your goals and KPIs. (This is probably a good thing!)

Recommendations to others considering the product:

Check it out of you're a busy entrepreneur or small business without a lot of bandwidth for detailed digital marketing.

What problems are you solving with the product? What benefits have you realized?

I've been able to track analytics, perform audits, and maintain ambitious digital marketing campaigns with less sweat and hassle, and the appealing interface makes everything a lot more inviting and fun.

Makesa M.
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"Great platform allowing "

What do you like best?

I use HubSpot daily and it has been absolutely instrumental in improving the efficiency of setting up email campaigns. All the tools are super user-friendly and the support team has never failed to help me - they have gone above and beyond to make sure my experience with Hubspot has been great. I absolutely love having my marketing tools in one place and it has seriously improved my productivity.

The speed at which we can now create landing pages, forms and emails is incredible, a big improvement form our previous platform.

What do you dislike?

Im not sure what I would say, there are very few things I dislike about hubspot - if any. But at a stretch, it would probably be the Hubspot Dashboards - they are quite customisable, however, I feel like they could do with a bit of work to simplify reporting at a glance. Being able to beautify the dashboards would really help.

Recommendations to others considering the product:

Just buy it, its worth it

What problems are you solving with the product? What benefits have you realized?

The creation of landing pages, tracking our email campaigns effectively and setting up our social media marketing campaigns directly in HubSpot - It has also made the creation of landing pages much easier which has contributed to a much better lead generation journey. I don't know what I'd do if I lost access to hubspot today

Ross B.
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Verified Current User
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"An all-in-one platform"

What do you like best?

There are many things to like about HubSpot, here's my top 3:

- All-in-one platform: whether you're scheduling emails, social media posts or creating workflows that include your sales team; HubSpot truly is the all-in-one platform. Up until recently, I wasn't using the calendar option to it's full possibility but now I'm scheduling my daily tasks and reminders to write a new blog or send an email to a certain segment of customers.

- Sales and Marketing in unison: I can see what the sales team is doing and they can see what I'm doing. This helps me with knowing if the target contact is a dead end. It helps the sales team by referring to the content I send the contacts when on calls.

- Transparency: There is no where to hide within HubSpot - the reporting allows me and my manager to be completely transparent with what is working and what is not working. Some may find this a bad thing but I believe transparency is key if you are to be a successful 'HubSpotter' and marketeer.

What do you dislike?

- Lead scoring: It's not that the lead scoring is bad, it's just it doesn't suit our business. We have customers who purchase multiple times with us throughout the year, not just a single sale.

Recommendations to others considering the product:

Invest in it and invest in a dedicated person to use it. HubSpot is a tool not your Digital Marketing person - it's only as good as the amount of effort you put into it.

What problems are you solving with the product? What benefits have you realized?

- Sales and Marketing and now better interlinked

- Email marketing analytics are easier to read

- Social media management is a lot easier

- Automation / workflows mean a more comprehensive flow for the contacts

- Chatbot allows the team to talk to our customer whilst they're browsing our website

Allison C.
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Verified Current User
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"HubSpot has many convenient tools!"

What do you like best?

I mostly use the social, email, and design template tools. I like how integrated and seamless everything is. Social posting is my favorite because it lets me view and control interactions at a glance. I also like how detailed the list generating feature is because you can get very detailed with filters.

What do you dislike?

HubSpot has some weird quirks you have to work around. For example, before the "email frequency cap" was implemented, we had to set up a special workflow and run each of our emails through that to ensure our clients didn't receive too many of our emails.

Recommendations to others considering the product:

Whether you are a small business or a large enterprise, HubSpot has options for you. Tools are easy to use and very helpful in managing your client base.

What problems are you solving with the product? What benefits have you realized?

Like I mentioned, the social tool is my favorite because it lets me see and control interactions at a glance, and posting content is easy. I also like how with our landing pages, whenever a user fills out a form the user's rep gets notified, so they stay fresh on leads.

Natalie D.
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Verified Current User
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"Great Software for Automation"

What do you like best?

The best thing about hubspot is it's ability to automate marketing. We use it for all of our social media accounts and our various email marketing campaigns. It is particularly great at giving us the metrics for all of the above pushes. It is nice to have all this information in one central location. I believe that this software is truly ten steps above it's next closest competition.

What do you dislike?

This software is a bit pricey. If you have a large marketing team you will get the most use out of it. It would be harder to use this software without having some prior knowledge about it as well.

Recommendations to others considering the product:

You must put in the work to really learn the software. It is a great product, but it is not very easy to just pick up and run with.

What problems are you solving with the product? What benefits have you realized?

We haven't had any real problems recently. We do notice that very rarely their is a glitch in the system and social media does not go out as scheduled due to a shut down, but this has been very RARE.

Luis J.
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Verified Current User
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"Hubspot is a software very adaptable to our SEO needs"

What do you like best?

Hubspot is an excellent software to perform online positioning, which allows us to enhance our website in a very didactic and easy way. It has a customer service with which we can customize the view of chat with them, such as being able to place our greetings, colors, images, among others. Hubspot allows us to perform our tasks in an organized and quite correct way

What do you dislike?

We do not like the free version of hubspot because it has very little capacity. Virtually obliges the user to purchase the Premium version. We do not like its integration with its suite of tools, especially with the CRM system, since it does not offer enough communication options

Recommendations to others considering the product:

Hubspot is highly recommended to all those who do not have experience in marketing and SEO functions, since the software will facilitate the work of one so that your company can grow in a short time. We highly recommend the generation of sales opportunities that you have, as well as your analysis of competitors.

What problems are you solving with the product? What benefits have you realized?

With Hubspot we have been able to serve our customers with a fairly high quality. The software is quite practical for marketing campaigns. Your data collection tool from our contacts has helped us a lot to improve our sales and market research options. Hubspot has benefited us a lot by using its positioning functions since our company has acquired a considerable number of clients in a short time

ALEXIS C.
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Verified Current User
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"Han aumentado las ventas con el uso de este software"

What do you like best?

Desde que comencé a hacer uso del software de hubspot en mi sitio de trabajo he visto como de manera paulatina nuestras ventas han ido presentando un serio aumento y un nivel de rigidez mas evidente y favorable para la empresa, me parece muy agradable su forma de adaptarse fácilmente al proceso y su fácil manejo, lo que ha hecho que nuestro personal asuma estas herramientas como parte del formato laboral y han podido en gran medida generar aportas importantes desde cada ámbito de trabajo a las actividades de ventas y en consecuencia al aumento del ingreso de ganancias de la empresa, puesto que las aptitudes ganadas por el personal los han convertido en mejores mediadores con los clientes y estos a su vez han podido generar mucho mayor gasto en nuestro servicio y eso ha permitido el aumento promedio de nuestras ganancias.

What do you dislike?

Luego de las evidentes bondades que nos ha traído a la empresa el uso constante de la herramientas de hubspot no podría dar un aporte que no sea satisfactorio y agradable, puesto que hasta el momento el uso de esta herramienta solo nos ha dado muy buenos resultados para la mejora de nuestro sistemas de ventas y mercadeo, a tal punto de haber podido elevar nuestros ingresos en un tiempo menor al que teníamos estipulado para el cumplimiento de la meta planteada, situación por la cual no puedo dar una opinión de algún elemento que no me parezca favorable o que no me halla gustado hasta la fecha de la propuesta de hubspot.

Recommendations to others considering the product:

Como recomendación me gustaría aportar que se tratara de ampliar a gran escala la difusión dela propuestas que se manejan en este software y las bondades que se encuentran, ya que las herramientas que acá. se encuentran son verdaderamente funcionales y aportan muy buenos resultados para aquellas empresas que necesitan de elementos que les permitan fortalecer sus procesos y por ende se den muchas mejoras en los negocios planteados

What problems are you solving with the product? What benefits have you realized?

Nuestras ventas netas se encontraban en un periodo de recesión y baja constante debido a que no contábamos con las herramientas adecuadas para ejercer las acciones pertinentes y poder complementar nuestros sistemas de mercadeo a fin de optar por mejoras que nos dieran los mejores resultados en el menor tiempo posible, es de esta manera que al poner en uso las aplicaciones que se encuentran en hubspot y al adaptarlas a nuestras necesidades hemos visto como se ha fortalecido nuestra manera de trabajo que comprenden los procesos de marketing y ventas, dándonos unas excelentes oportunidades de concreción de negocios y aumentando nuestros ingresos en muy buena medida.

FRANCISCO H.
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Verified Current User
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"De gran ayuda para nuestra empresa el uso de hubspot"

What do you like best?

La consecuencia de no ejecutar las acciones correctas en el momento oportuno pueden ser muy trágicas en lo que se refiere a los negocios, es por ello que la puesta en uso de elementos disponibles para evitar estos casos son realmente cruciales, es en ese sentido en que nuestra empresa ha sido evidencia de una toma de decisiones a tiempo oportuno, ya que se tomó la iniciativa de poner en uso el software de hubspot con la intención de obtener las mejoras correspondientes en nuestro sistema de negocios, esta propuesta nos ha parecido la mejor opcion ya que los elementos que encontramos nos parecen muy útiles y de fácil uso en los procesos de marketing que manejamos, es ello lo que mas me ha parecido atractivo de las propuestas que tienen.

What do you dislike?

De las propuestas que manejamos de hubspot hemos utilizado en manera mas amplia las aplicaciones referentes a los sistemas de marketing, aunque las demás opciones han sido utilizadas pero en menor medida, esto nos ha permitido conocer en mayor medida todo el producto que ofrece el software, en ese sentido puedo mencionar que de las opciones que han sido utilizada en mayor frecuencia tanto las de menor uso nos han permitido crear a nuestros sistemas de negocios aportes fundamentales para las mejoras constantes en cada uno de los puntos estipulados para concreción de negocios, es por ello que puedo mencionar que las distintas opciones de hubspot me gustan y me has sido muy útiles y funcionales.

Recommendations to others considering the product:

En cuanto a la manera como he podido evidenciar que se presentan las opciones de mejoras de los sistemas de ventas y de puesta en el mercado de nuestro producto es mas que satisfactorio y motivo de mencionar el hecho de que la forma como esta planteado cada uno de los procesos de hubsṕot confirma que su utilidad es verdaderamente obligatoria para cada empresa, es por ello que mi recomendación va en el sentido de que se siga promocionando el uso de esta herramienta para que así muchas mas organizaciones tengan la oportunidad de obtener los mejores beneficios de sus negocios.

What problems are you solving with the product? What benefits have you realized?

El uso de las herramientas que se encuentran en esta propuesta nos ha servido para lograr concretar una serie de negocios importantes con clientes que nos han permitido impulsar de buena manera nuestras ventas y nuestra imagen en el mercado habiendo afianzado nuestros servicios como uno de los que mejores propuestas genera a la clientela, una situación que nos ha servido de mucho, ya que nuestra empresa había presentado un pequeño déficit de concreción de buenos e importantes negocios, ha sido de esta manera que el uso de hubspot en nuestra empresa ha creado un impacto verdaderamente favorable.

Vinculum G.
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Verified Current User
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"Best Marketing CRM Tool"

What do you like best?

The ease by which landing pages can be created on the go by building standard templates. The software allows cloning of landing pages, forms, CTAs, emails, etc. saving time and improving efficiency. Only your content needs to be ready which can be easily updated on the cloned item.

Also, the scheduling of social media posts using the social module saves my manual effort of posting every day. Now, I just schedule all the posts of a week and leave everything to Hubspot.

What do you dislike?

Sometimes, while changing the content in cloned items, the formatting of the page gets changed. So, I have to go inside the HTML code and paste the content there.

In the social module of Hubspot, it doesn't allow tagging people in the posts. Only companies can be tagged. Also, there is no inbuilt module for social listening which is a huge gap for today's marketing tool.

Recommendations to others considering the product:

It is highly efficient marketing CRM tool and easily usable. My other team members use it for various purposes such as email marketing, marketing automation, workflow setup, website building and the list of features go on. It provides complete functionalities required in a marketing CRM tool. The best part is that the support calls you within 5 minutes (literally) after you raise a ticket.

What problems are you solving with the product? What benefits have you realized?

To get organic traffic is highly important for a website. Hubspot allows easy and quick creation of landing pages, thus, reduces the go-to-market time. Also, the time which is saved by scheduling the social media posts with ease can be utilized for other business operations.

CRISTIAN L.
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Verified Current User
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"Los resultados luego de su uso son extraordinarios"

What do you like best?

La opinión de lo que me gusta de la propuesta de esta pagina web partiría de el reconocimiento de lo que se refiere a todo el aporte y el gran avance que genera el uso continuo de hubspot en los tramites de negocios y ventas establecidos por cada usuario o a el ámbito en el cual cada uno se desempeñe, en lo particular mi experiencia parte de la razón que mis negocios planteados en la empresa se encontraban en un receso casi continuo, lo que anteriormente se veía amplio, poco a poco tuvo un declive significativo que se convirtió en constante con el pasar del tiempo, es ahí donde descubrí esta pagina la cual tiene elementos varios y que en realidad me gustan como la accesibilidad a sus propuestas y lo comprensible de las mismas, además de lo cómodo que se hace el uso de cada propuesta y por supuesto el resultado que se obtiene de cada una de ellas con el tiempo, en tal sentido mi opinión de la propuesta de hubspot se traduce en que me gusta toda la propuesta que manejan en general.

What do you dislike?

Puesto que la derivación de las acciones tomadas a raíz de la debilidad de los procesos de ventas de nuestros productos se convirtieron en resultados que realmente no se esperaban obtener en tan poco tiempo, no se puede crear ningún otro punto de referencia dirigido a la pagina hubspot que no contenga buenas referencias y calificaciones que se encuentren en el rango de buenas hacia arriba, mis experiencias en el poco tiempo de uso y de hurgar en los diferentes espacios que se encuentran propuestos en la pagina me hacen emitir la opinión referente a que las opciones presentes en hubspot, todas me gustan en lo absoluto, no tengo opinión de lo que no me guste de ella.

Recommendations to others considering the product:

Las recomendaciones propuestas desde mi punto de vista y realmente creando un basamento óptimo y apropiado en las experiencias que he apreciado y de la calidad de resultados que hemos obtenido una vez que hemos colocado en nuestros procesos las propuestas que se pueden encontrar en la pagina web hubspot, no puedo mencionar una recomendación mas adecuada a la que sea mas amplia la difusión de su propuesta y que se pueda encontrar con mucha mas facilidad en la red, ya que las opciones ue en esta pagina se pueden encontrar son realmente apropiadas para las mejoras de las acciones a tomar en el marco de las ventas de cada empresa.

What problems are you solving with the product? What benefits have you realized?

Nuestros negocios en lo concreto podríamos mencionar que se encontraban en un serio aprieto debido a que nuestra clientela empezaba a presentar una baja significativa en el consumo de nuestro producto, situación esta que se convirtió en una gran dificultad y motivo de cuidado, ya que se temía que esta tendencia se convirtiera en un valor irreversible en algún momento y se nos cerrara cada camino de negocio en el mercado, es por ello que el uso de la pagina web nos aporto una serie de elementos que nos permitieron adaptarnos al momento actual del mercado y poder recabar las opciones que nos dieron como resultado la renovación de clientes que han permitido seguir a flote nuestro producto y servicio prestado.

Gustavo M.
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Verified Current User
Review Source
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"The best CRM to control your prospects and deal flows"

What do you like best?

I like the simple user interface, the filters (views) provided, the Marketing and Sales dashboard, the prospect activity feed and all of the integrations on the market. This is a tool that I trust and rely on.

What do you dislike?

Although I haven't tried the Workflow Automation, I believe there is room for improvement on the way sales development representatives should run their campaigns. Something closer to what http://outreach.io does, a simpler streamlined tasks and follow-ups.

Chatflows that are not completed by the bot don't offer notification, taking more time than it should. Also, it would be great to configure more behavior options when visitors decide not to answer the questions configured.

Recommendations to others considering the product:

Hubspot has free plans that help you grow as your company starts to implement marketing and sales methods. Also, they have a Startup Program with a big discount for the first year. Eventually as you use all the tools it starts to get somewhat expensive.

What problems are you solving with the product? What benefits have you realized?

Hubspot helps us control all of the information about our contacts, without sending wrong communication and allowing the entire team to understand where we are. It is easy to define follow ups and don't forget about the next steps, even if we need to reach contacts many months after getting in touch.

Reginald D. M.
Validated Reviewer
Verified Current User
Review Source
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"Hubspot is vital for all my campaigns."

What do you like best?

This system I love because all its functions are useful for all my marketing campaigns, allowing me to see the interaction of people with my campaigns, placing each campaign on this system is very simple and fast, thanks to its friendly interface that allows me to have everything on hand. The fact of being able to customize the functions that this port gives me, for me it has been a pleasure, since I have used other marketing portals but they do not even reach the heels of Hubspot.

Being able to study within the Hubspot university and being able to apply what I learned in my campaigns has been unique and vital for me since, it has helped me a lot in improving the presentation of each campaign that I have and thus optimize the expenses that this implies.

Another thing that I can mention about why I like Hubspot is its technical support team, they are an excellent team always attentive in helping and solving any problem that may arise.

I can say that at the beginning when I was incorporating into this system I had some small problems, but they were all solved in time by the Huubspot technical team in the most professional and patient way possible.

Being able to have the ability to align sales with marketing campaigns allows me to see that my business is working efficiently. Since it is not easy to integrate sales and marketing into one platform.

I also like it a lot because in this software I can deal with everything related to emails, the social networks I pay, how my content is affecting my web pages, in order to establish clear and fast strategies, among many other things, in you must have it.

What do you dislike?

One of the things that I did not like very much was its price since I think that this tool is quite expensive, however it is worth having it, sometimes errors appear in the system that are a bit annoying to eliminate, but nothing that can solve your efficient technical support team.

Recommendations to others considering the product:

Before acquiring the complete Hubspot package, I would recommend that you first take advantage of all the courses they give, of course, if you do not have experience in this sector, now if you are an expert, I definitely recommend this system since all its functions will be of great help in your campaigns.

What problems are you solving with the product? What benefits have you realized?

In truth this system has given many benefits to my company, for example, being able to automate the entire marketing system for each of my campaigns is very good. Also be able to reduce the time of the workflow can configure it efficiently and thus have the ability to connect with potential customers, giving maximum performance to any marketing campaign, is vital for me.

Being able to track the behavior of future customers through their interactions through multiple channels, is excellent because based on this allows us to make the best decisions in order to give an excellent image to my marketing company.

CAMILO R.
Validated Reviewer
Verified Current User
Review Source
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"Excelente pagina para agilizar mi trabajo"

What do you like best?

En cuanto a los procesos que ejecuto en mi trabajo y las acciones pertinentes a la ejecución de las actividades en las labores diarias puedo destacar que desde que tengo en uso las opciones que se encuentran disponibles en hubspot mis reacciones y aplicaciones han sido mejor gracias a la manera como esta pagina genera sus propuestas para los usuarios, cada uno de los aportes que se encuentran me gustan mucho ya que permiten generar nuevas y mejores formas de levantamiento de los niveles de resultados que nos proponemos a lograr cada uno de los que concurrimos a las opciones de esta pagina, en conclusión me gusta mucho como es el universo de oportunidades que la pagina nos brinda.

What do you dislike?

Hubspot es un aporte verdaderamente provechoso y de gran utilidad para los tramites y trabajos que a diario ejecuto en mi oficina, he podido mejorar en cuanto a los sistemas de evaluación que ejecuto con mis compañeros y con el personal a cargo de mi persona, en general el proceso de mejoramiento de las labores son evidentes, en tal sentido puedo mencionar que no tengo ningún elemento que a la fecha pudiera mencionar como elemento que no me guste de la pagina o de las opciones que de forma individual se encuentran propuestas en la pagina, no tengo otra cosa que aportar mas que hemos elevado todos nuestros sistemas luego de la puesta en uso de la pagina.

Recommendations to others considering the product:

Desde mis usos diarios y las anécdotas que hemos podido mejorar y solventar con el uso continuo de la herramienta hubspot es muy lógico que se generen comentarios que sirvan de recomendaciones o de algún tipo de critica constructiva acerca de todos los elementos que nos encontramos día tras día en la pagina hubspot, de tal manera que las recomendaciones que podría aportar acerca de la pagina seria que la manera de ejecutar su trabajo y como se realiza el enlace con los usuarios para seguir encontrando muchos mas seguidores es la forma en la que deben seguir trabajando, que mantengan su rumbo de ejecución ya que se encuentran en un muy buen nivel.

What problems are you solving with the product? What benefits have you realized?

La empresa en la cual desempeño mis labores se encontraba en un proceso de receso de labores y de mejoras en las mismas, ya que muchas de las labores que ejecutamos se comenzaban a desempeñar de manera desordenada y sin fundamento organizativo y que se encontrara dirigido a las mejoras y ampliación de los niveles de desarrollo, en ese sentido puedo mencionar que el uso de la herramienta hubspot nos ha permitido encontrarnos en un nivel de organización controlada, de mejoramiento de cada una de las fases de rendimiento de nuestra empresa en tal sentido nuestro sistema de recopilación de nuevos talentos y de nuevos clientes ha tenido un evidente aumento en el ultimo año.

JAsdeep J.
Validated Reviewer
Verified Current User
Review Source
content

"The best alternative to paid CRMs out there"

What do you like best?

It has an in-depth, ad free service that provides lead management and a way to do sales related tasks for the price of FREE. I’ve used Salesforce in the past and while it’s a great application, the value you get with hubspot for the listed prices is phenomenal. You can set tasks, schedule appointments and reminders and everything ties in to your email.

What do you dislike?

The layout of the software is perhaps the only thing that is a bit flawed. If it was more streamlined, it’d be easier to navigate. You have to go through multiple pop up menus before you actually add a lead or task in. It’s not as user friendly as Salesforce might be.

Recommendations to others considering the product:

Make sure to take time to play with it first. Look at video tutorials to make sure you’re taking advantage of the many features it offers.

What problems are you solving with the product? What benefits have you realized?

Creating a CRM system for FREE to handle all of our business leads and appointments. Hubspot helps organize everything and keeps it all in one place without the need for multiple lead management softwares.

ronny c.
Validated Reviewer
Verified Current User
Review Source
content

"#1 tool for marketing management and automation"

What do you like best?

When managing a project, Hubspot comes with a tool to highlight actions, by allowing the user to assign a number of points for each action, helping on the positioning of the brand and simplifying the process of getting visibility. Another thing is the support of Hubspot, one of the best support teams I have ever dealed with, giving fast and effective responses and being available all the time

What do you dislike?

There are some issues to be fixed with coding, something most of the members of our team are unfamiliar with. When you want to customize your website, there too many tools and it makes this process very complicated. I think Hubspot should add a feature to import directly from a document to a blog. I’m actually surprised this option has never been integrated in a software like this one.

Recommendations to others considering the product:

Hubspot is a great tool for any company because of the many benefits it provides in terms of marketing management. However, taking advantage of the potential from Hubspot will most likely be possible for large companies. When it comes to pricing, I wouldn’t recommend it for small companies or start-ups, as it may be too high if you’re only starting.

What problems are you solving with the product? What benefits have you realized?

My company uses Hubspot as a tool for marketing management and automation. We especially choose it for in-depth analytics, as it’s one of the most powerful CRM on the market. By using Hubspot, the marketing team is able to create content, follow campaigns and even manage some projects.

Ines S.
Validated Reviewer
Verified Current User
Review Source
content
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"my practice with HubSpot "

What do you like best?

HubSpot is a very easy and intuitive tool to use, easy to use especially for those who start in this field, allowing in an easy way to carry out all the tasks in a single suit, in my particular case the two characteristics that are paramount for me; is related to being able to segment contacts and group them according to particular interests, which allows me to customize strategies, the other characteristic that for me is vital is the updates in real time, which allows to attack any situation and respond fast In general, it is a tool that facilitates work for our sales team, which has allowed us to optimize expenses and time.

There is an element that I think should be highlighted in this tool and it has to do with the emphasis they have placed on developing the marketing training academy, which allows not only to learn but also to improve and update the knowledge in this area.

What do you dislike?

HubSpot is a tool that really does not have negative elements, however its price can be higher than other options that are in the market, this makes the buyer evaluate the cost-benefit ratio and decide if it's worth it.

Recommendations to others considering the product:

If I would highly recommend the use of HubSpot

What problems are you solving with the product? What benefits have you realized?

HubSpot solved the main problem that we had that we did not have a tool that would allow a complete and integral vision of our marketing process, since previously we did it with several tools in isolation and it was a long time effort. It is a great advantage to have a single tool that allows you to do all the work.

Robert L.
Validated Reviewer
Verified Current User
Review Source
content

"Amazing and Awesome tool!!"

What do you like best?

HubSpot Marketing Hub is based on the main techniques available to detect the best practices for organic product development, the management and control of distribution channels, as well as allowing marketing agents to implement, control and take advantage of the possibilities . That provide the production and logistics channels of the company. A job in which they would have to have different facilities, a group of specialists and a considerable effort of time. HubSpot Marketing Hub puts the potential of corporate marketing within everyone's reach.

What do you dislike?

As for the negative aspect of HubSpot Marketing Hub, I can say that the design is often strange, modifying the content of the pages without the need to intervene in it.

What problems are you solving with the product? What benefits have you realized?

Thanks to HubSpot Marketing Hub offering a wide variety of training and totally free information on access strategies and the use of software, we have been able to fully advance our business. HubSpot promotes maintenance marketing and continuous development, highly promising, in addition to boosting human resources to the next level

Kelsey L.
Validated Reviewer
Verified Current User
Review Source
content

"Great for CRM and Marketing"

What do you like best?

It’s function as a CRM is fantastic. I love the dashboard which gives me a quick breakdown of important info. I use it along with our inside sales agent who works for other teams in our company and it has really streamlined the way she hands off leads to me. It’s also been super helpful in keeping track of which loan officers work with which agents so we can make sure referrals are getting into the right hands.

What do you dislike?

Little quirky things could be better. For instance when you go into your contacts it would just be logical for them to be listed in alphabetical order automatically. I also receive way too many emails from Hubspot. My inbox is saturated enough without getting notified of every tiny thing that happens in hubspot.

Recommendations to others considering the product:

It's a really a fantastic product with a lot of free information and tools that will help you with things you didn't know you needed help on. We love it here and would recommend it.

What problems are you solving with the product? What benefits have you realized?

Better communication within our organization, better tracking of leads and hand offs, better tracking of conversations with leads and history of interactions. I also use a lot of their marketing stuff and have borrowed ideas from them that make my own better

Bobby G.
Validated Reviewer
Verified Current User
Review Source
content

"Conversions for Content"

What do you like best?

Hubspot is a great integrated marketing tool that you can make do most that you would want it to do. My team uses it to build out campaigns that integrate email, blogs, CTAs, landing pages, events - you name it. The trainings are an excellent component as well.

What do you dislike?

My least favorite element of Hubspot is the complexity of campaign creation. You can do so much, but the user workflow is complex. I end up opening 7 or 8 windows (at a minimum) to ensure the form is aligned to a workflow is aligned to a list is aligned to a landing page (and a thank you page) and that everyone is getting the right email. The workflow could be simplified and more process-driven as opposed to task-driven.

Recommendations to others considering the product:

Think about what you really need - focus on objectives - but I don't think you can go wrong with a tool that does so much.

What problems are you solving with the product? What benefits have you realized?

It has made our small marketing team (2+director) capable of launching large business-driving campaigns that without the tool would take a far bigger team. We've improved our capabilities and tracking management, though showing value of marketing to business remains a challenge, especially as it relates to content-sharing.

Shelby E.
Validated Reviewer
Verified Current User
Review Source
content

"Valuable Marketing Automation Tool"

What do you like best?

Hubspot is a great marketing automation tool to help you with your inbound marketing practices. By hosting our website on the platform, using it as our CRM, and email tool, we've been able to more quickly report on our marketing efforts as a whole.

What do you dislike?

While Hubspot has many great benefits there are little things you'll likely need to find a workaround for or comprise on to fit exactly what you need. For example: not being able to A/B test when your webpage is translated into multiple languages. However, the company does serve a large population of customers so it shouldn't be surprising that it doesn't meet the needs of every company.

What problems are you solving with the product? What benefits have you realized?

Hubspot has helped us house a lot of our marketing data in one place for better reporting and insight in how best to optimize our website, email, and sales tactics and how they can all work together for better MQLs and SQLs.

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