Salesforce Marketing Cloud Reviews & Product Details

Multi-featured email marketing system that includes content management, integration with Salesforce Sales Cloud, and configurable automation. We highly utilize email Journey's to setup campaign's containing multiple emails with business logic for segmentation and personalization. We use this tool often and partner between our Marketing and IT staff to get the most out of it. Customer Support is good with their Enterprise plan. Bulk email is very reliable. Review collected by and hosted on G2.com.

The software is quirky. Not as easy to use as I would like. It groups functionality into various "studios" (like email studio, mobile studio, web studio, automation studio, etc.) with little commonality in the UI among them. Some functions (like Automation Studio) require some technical expertise (like SQL programming) to get the most out of them. Sometimes sessions hang and I have to log out and log back in to continue working. Review collected by and hosted on G2.com.

What I appreciate most about Salesforce Marketing Cloud Engagement is its capacity to help businesses craft personalized, data-driven customer journeys. The platform’s integration of various channels—such as email, SMS, and social media—into a single, unified system makes communication both seamless and efficient. I’m also impressed by the way it leverages automation and AI to ensure the right message reaches customers at the optimal moment, ultimately supporting brands in building stronger relationships with their audience. Review collected by and hosted on G2.com.

While Salesforce Marketing Cloud Engagement offers a robust set of features, it can initially seem overwhelming to newcomers because of its extensive capabilities and tools. Configuring automation and managing integrations often demands a higher level of technical knowledge. Despite these challenges, I view this as a valuable chance to expand my skills, since becoming proficient with such a comprehensive platform is ultimately very rewarding. Review collected by and hosted on G2.com.

The data flexibility and customization are a major strength. Using Data Extensions and proprietary language like AMPScript, we can merge highly personalized, dynamic content into messages based on complex customer data models. This ensures our marketing communications are hyper-relevant and consistent across every touchpoint, a level of personalization that simpler automation tools cannot match. Review collected by and hosted on G2.com.

The total cost of ownership (TCO) is extremely high. Beyond the significant base subscription fee (often priced by contacts/volume), costs quickly accumulate from required add-ons, professional implementation services (easily $10k+), and the ongoing need for specialized, highly paid administrators to maintain the system health and security. Review collected by and hosted on G2.com.

What I like bes about the Salesforce Loyalty Mnagement is how seamlessly it integrates loyalty programs with the overall Salesforce ecosystem, Especially Sales Cloud, Service Cloud, and Marketing Cloud. It allos you to deliver personalized experiences across every customer touchpoint, turing data into real, actionable loyalty insights. Also I really appreciate the flexibility of Salesforce Loyalty Management's architecture. Review collected by and hosted on G2.com.

Implemeting loyalty programs often requires deep Salesforce expertise. Customizing rules, tiers, and iintegrations can be time consuming and technically complex. Also the licensing and implemtation costs are quite high, especially for small or min-sized businesses. Additional costs for CRM, Marketing Cloud, or integrations can add up. Review collected by and hosted on G2.com.

Salesforce Marketing Cloud Engagement distinguishes itself with its robust and highly adaptable Journey Builder, which provides much more advanced features than platforms such as Pardot (MCAE), HubSpot, and Marketo. This tool empowers marketers to visually map out and automate intricate, multi-channel customer journeys, incorporating real-time decision-making and personalized experiences. A key strength is its built-in support for mobile messaging channels like WhatsApp, SMS through MobileConnect, and push notifications—capabilities that are often only available as add-ons or are limited on other platforms. Thanks to this native integration, marketers can achieve seamless mobile engagement without the need for third-party solutions, making it especially effective for sending timely, personalized communications throughout the customer lifecycle. When combined with its enterprise-level scalability, advanced data management features, and AI-driven personalization via Einstein, SFMC stands out as a truly comprehensive and forward-thinking marketing automation platform. Review collected by and hosted on G2.com.

Using SQL queries requires me to spend some time learning the language, which can be a bit challenging. This particular feature is not just a simple drag-and-drop tool, so it demands more effort to use effectively. Additionally, while other platforms might use different scripting languages, here I need to understand AMPScript to make the most out of it. Review collected by and hosted on G2.com.

The platform’s flexibility is a major advantage. With Data Extensions and tools like AMPScript, we can build complex data models and deliver deeply personalized, dynamic content in every message. This allows us to maintain highly relevant, consistent customer experiences across all touchpoints—something simpler automation tools can’t achieve. Review collected by and hosted on G2.com.

The user interface in Salesforce Marketing Cloud Engagement can feel cumbersome, often requiring multiple clicks to complete straightforward tasks. It also tends to lose context—for example, collapsing folder structures after a page reload or when performing repeated actions. Beyond that, the platform would benefit from a more fully integrated query studio and stronger, more effective search capabilities. Review collected by and hosted on G2.com.

I appreciate the high level of customizability that Salesforce Marketing Cloud Engagement offers. It does not impose restrictive limitations on what I can do, allowing me to tailor solutions specifically to the needs of my clients. It gives me the tools I need to build any marketing automation solution that my clients can think of. Additionally, I value the reliability and effectiveness of Salesforce Marketing Cloud Engagement as a marketing tool, especially noting its suitability for large companies. It provides a robust framework for managing complex marketing data and email campaigns, whether they are one-off commercial promotions or substantially data-intensive transactional campaigns. Review collected by and hosted on G2.com.

The user interface of Salesforce Marketing Cloud Engagement is often cumbersome and requires many clicks to accomplish simple tasks. The UI also frequently loses context, such as collapsing folder structures upon page reloads or when repeating actions. Additionally, there is a need for a more robust and fully integrated query studio and more powerful search features. Review collected by and hosted on G2.com.

I really appreciate the unified customer view provided by Salesforce Marketing Cloud Engagement. It significantly aids in tracking the progress of the purchase process, allowing for a streamlined overview of customer interactions. By connecting data from the sales, service, and commerce clouds, I am effortlessly informed if a customer has an open support ticket, which enhances our marketing strategy and customer service coordination. This integration ensures that our marketing efforts are knowledgeable and responsive to customer needs, making the platform invaluable for managing our business-to-customer process more effectively. Review collected by and hosted on G2.com.

I find that using Salesforce Marketing Cloud Engagement requires a very high level of technical understanding, which can be quite daunting. Additionally, the cost of deployment is very high, making it a significant investment. It also requires a lot of effort to manage and integrate it effectively into existing systems. Review collected by and hosted on G2.com.

Salesforce Marketing cloud personalization is helping in making customer engagement feel more thoughtful. It is not sending the same message to everyone, instead of it, it is using data and real time behaviour to show people the right content at right time. It is saving lots of time and making campaign more effective. It has a good customer support. The UI of it is very intuitive, it is easy to set up and use. Review collected by and hosted on G2.com.

This platform is great and solving our major problem so nothing to dislike from my side. Review collected by and hosted on G2.com.

What I like best about Salesforce Marketing Cloud Engagement is its powerful automation and personalization capabilities. It allows us to create highly targeted campaigns, segment audiences effectively, and deliver personalized communication at scale. The platform’s intuitive interface, combined with seamless integration with other Salesforce tools, makes managing recruitment and staffing campaigns efficient and data-driven, helping us engage candidates more meaningfully while saving time and improving overall workflow. Review collected by and hosted on G2.com.

One aspect that can be challenging with Salesforce Marketing Cloud Engagement is its steeper learning curve for new users, especially when configuring advanced automation or complex journeys. Additionally, certain reporting features could be more intuitive, as extracting detailed insights sometimes requires extra steps. However, with proper training and experience, these challenges are manageable and don’t outweigh the platform’s overall robust capabilities. Review collected by and hosted on G2.com.