--- title: Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews meta_title: 'Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 4629 reviews by the users' company size, role or industry to find out how Agentforce Marketing (formerly Salesforce Marketing Cloud) works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 4629 scale: '5' date_modified: '2026-08-09' parent_category: name: AI Agents url: https://www.g2.com/categories/ai-agents --- # Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews **Vendor:** Salesforce **Category:** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents) **Average Rating:** 4.0/5.0 **Total Reviews:** 4,629 ## About Agentforce Marketing (formerly Salesforce Marketing Cloud) Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue. ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Pros & Cons **What users like:** - Users appreciate the **ease of use** of Agentforce Marketing, enabling streamlined automation and flexible email personalization effortlessly. (333 reviews) - Users appreciate the **robust automation capabilities** of Agentforce Marketing, enhancing multi-channel customer engagement seamlessly. (191 reviews) - Users highlight the **seamless integrations** with various messaging channels, enhancing mobile engagement and user experience. (180 reviews) - Users admire the **powerful automation and customization** tools in Agentforce Marketing, enhancing personalized email marketing campaigns. (167 reviews) - Users value the **powerful features and user-friendly design** of Agentforce Marketing for managing sales and customer data. (162 reviews) - Users value the **personalization capabilities** of Salesforce Marketing Cloud Engagement, enhancing customer relationships and campaign effectiveness. (146 reviews) - Users value the **robust engagement features** of Salesforce Marketing Cloud, enabling seamless and personalized customer interactions. (138 reviews) - Customer Engagement (122 reviews) - Easy Integrations (122 reviews) - Users value the **marketing efficiency** of Salesforce Marketing Cloud Engagement, enhancing personalized strategies and lead generation effectively. (119 reviews) **What users dislike:** - Users find the **learning curve steep** , needing more time and effort to effectively use Agentforce Marketing. (209 reviews) - Users face a **steep learning curve** with Agentforce Marketing, necessitating significant time and effort to master. (152 reviews) - Users find the **complexity** of Agentforce Marketing challenging, especially for those without prior technical experience. (139 reviews) - Users find the **product expensive** , especially compared to cheaper alternatives available in the market. (130 reviews) - Users find the **complex usage** of Agentforce Marketing challenging, especially with setup, navigation, and required SQL knowledge. (111 reviews) - High Complexity (90 reviews) - Difficulty (76 reviews) - Not Intuitive (75 reviews) - Users face **complex usability** challenges in Salesforce Marketing Cloud Engagement, making it difficult for newcomers to navigate effectively. (73 reviews) - Integration Issues (73 reviews) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews ### 1. Salesforce Marketing cloud helped us to get the accurate leafs conversion **Rating:** 4.5/5.0 stars **Reviewed by:** sreekanth s. | Salesforce Technical Lead/Five9 Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce marketing cloud sends a mass email to the leads to identify the right emails and give us the input on how many of them are read and conversion ratio **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Not really anything. It I'd fulfilling all our current needs **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Filtering the right email address ### 2. Loyalty **Rating:** 4.0/5.0 stars **Reviewed by:** Gautam B. | Enterprise Architect, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** We are evaluating our loyalty program within the org and while evaluating, comparing with other available products we like salesforce products **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing yet as we are under evaluation and implementation start soon **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Our current system is home grown and no integration with customer 360. ### 3. Been using for 3+ years now **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2022 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Integration with Salesforce CRM is a plus for campaign tracking. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Drag and drop landing page builder is built in Salesforce, not Pardot and uses Salesforce "space" (files and image storage). Neither of these issues were pointed out during the demo / discovery process. Preference center is a bit klugy and doesn't work like most other MA systems. I would not call their WYSIWYG builders for email nor landing pages elegant. Highly recommend NOT using the "Jump Start" program for any marketing team moving from another MA system as it is not complete and didn't match up to the solution level we purchased. Updated to reflect that things have gone from bad to worse with the vendor incorporating a breaking change into a new release with no intention to correct the problem until a year from now. Updated 6/17/22 - Salesforce did create a patch to correct this issue, so kudos **Recommendations to others considering Agentforce Marketing (formerly Salesforce Marketing Cloud):** Not recommended. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Able to better track campaign performance and marketing-generated revenue. ### 4. SF Marketing Cloud Account Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud Account Engagement helps salespeople and leadership teams who are in sales and marketing teams to leverage the prospect information from corporate event attendees, campaigns, form fills, etc. The information helps sales and marketing teams to communicate with prospects effectively. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** All good so far keep up the good work. thank you **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** For me, it has been helping to store and retrieve the prospect information whenever I need it for my accounts. which is also easy to forecast to the leadership teams at the time of account planning and updates from a sales perspective in account management. ### 5. Email blasts **Rating:** 4.0/5.0 stars **Reviewed by:** Zbigniew L. | VP, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I do like the fact that opened and clicked info is transfered to Sales Cloud and my users see who actually opened the email. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Click and opened info is not exclusing false positives . **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Platform to send mass emails with easy segmentations . ### 6. Good Product; Sometimes a bit slow **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The vast library of information & the support is amazing. Very easy to use, good UI with nice customer support. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is a bit slow at times, also logging in is a bit hard due to bugs. Sometimes I do not get a link on my email after hitting forget password **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Helps decide what account to target with all its details ### 7. Simplify activities **Rating:** 5.0/5.0 stars **Reviewed by:** Perla B. | Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The simplicity to automate activities from now to future **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Integration with Meta, it takes too long to automate numbers for example **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Amount of people working towards activities of follow up and recurring events such a new customers, anniversary, etc. ### 8. Marketing cloud **Rating:** 4.5/5.0 stars **Reviewed by:** Jami S. | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Ease of account team in helping set it up and ease of establishing segmentation **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Honestly, the name. It should just be account engagement as we are b2b, and the term marketing has been a deterrent from IT understanding our needs **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Automating communications ### 9. Sales and Marketing into one place **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It enhances the ability to get your business faster by integrating Account Engagement and Salesforce, you can see everything in one place. I have started using it easily while reading just a guide of it and implementation and making a habit of using it in one place is simple, I have used it daily as my CRM. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** There are too many pop-ups of alerts and notifications while using it. Customer support is a bit slow in their process. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It is saving my time and efforts to open two tools while working on a same prospect for email automation or other works. ### 10. Salesforce Marketing is seamless tool **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon M. | Digital Marketing Manger, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** There is a reason that Salesforce is the CRM leader, they build great tools that are easy to use. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I can't say that there is anything that I dislike. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Segmenting data to reach customers that are in different stages of the funnel. ### 11. A very unique product **Rating:** 3.0/5.0 stars **Reviewed by:** Nathan R. | Senior Consultant - Salesforce Solutions, Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like how easy it is to associate your marketing events with accounts **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Sometimes The displays can get messy when the data is unorganized **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It's able to take all of the marketing information about accounts and simplify it into a better view ### 12. Salesforce Marketing Cloud Review **Rating:** 5.0/5.0 stars **Reviewed by:** priya G. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It's the best cloud marketing tool to run any type of marketing campaign, it's easy to send email campaings, send news letters and send personalized markeitng content to target audience. It can be integrated with the website to check the traffic. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** overall it's the best product to use but it's a costly affair, also it required bit of a training to move ahead. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** running marketing campaigns, personalized marketing and sending newsletters ### 13. Business Applicaton of Salesforce in Current Scenario **Rating:** 4.5/5.0 stars **Reviewed by:** Nishant S. | Senior Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** User Interface, Business Application in current competititive tech market, easy to navigate **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Some of key disadvantages and points which goes against Salesforce Marketing Cloud Account Engagement includes high costs invloved, a lot of internal changes as the platform gets updated on a regular basis. Spam Filters needs to be worked upon. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Helps in navigating and solving business problems much faster. ### 14. Segment, personalization and automation is great! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like Salesforce Marketing Cloud for its automation, easy customer journey design, data integration, scalability, and unified cross-channel engagement. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The interface can be complex at times, and setting up advanced features requires a steep learning curve. Additionally, reporting tools could be more intuitive and customizable. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Engagement helps streamline multi-channel marketing campaigns, improving personalization and customer targeting. It also enhances data integration, providing better insights for decision-making, ultimately driving more effective and scalable marketing strategies. ### 15. Technical Architect solving marketing cloud problems **Rating:** 5.0/5.0 stars **Reviewed by:** Sunil Kumar S. | Principal Architect, Enterprise (> 1000 emp.) **Reviewed Date:** September 20, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Markerting Cloud Personalization ease our life making application easier to use **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** There is nothing which is not likely to solve the problem amd hleps best **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesofrce Marketing prrsonalization resolves our all day to day problems in business ### 16. Excellent Customer Service responses **Rating:** 4.5/5.0 stars **Reviewed by:** S ARVIND I. | Summer Internship Program, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is extremely swift and the responses that i get is quite helpful and I would like to know how it has affected others. The features helps in easing of multiple processes. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** As of now nothing is there that icks me and I dont have a major reportable problems. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I used to keep a lot of data about the customers and with the integration of the Product by sales force, the time of communication that I want to send has been reduced and it is helping me a lot with movement of what i want to communicate. ### 17. My Experience with Salesforce Marketing Cloud Account Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Keith K. | Senior Financial Technology Advisor, Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud Account Engagement has a very easy-to-use interface. Anyone can learn how to use it very easily and it's very user-friendly. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Not too many things to dislike about Salesforce Marketing Cloud Account Engagement but sometimes it gets slower. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Account Engagement helps me to streamline my ABM tasks and reduce too much manual effort. ### 18. Great tool to loyalty engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Loyalty management provides a complex solution to give a solid basis to an exciting and engaging loyalty program, which can give Customers an outstanding experience **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** For some more complex features we newd to do apex coding and also when we need real time response for Customer actions **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Gives a customer overview about all loyalty activities which is a great thing, and this way activitites ans campaigns can be built upon each other, allowing personalization and segmentatio ### 19. Marketing cloud best option!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Jesus M. | Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The easy management of sending campaign publications about promotions in a personalized way **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** So far, I haven't found any faults. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Account verification issues for sending emails, mandatory hyperlinks. Access to the BU. ### 20. Great product **Rating:** 4.0/5.0 stars **Reviewed by:** Tessa K. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** How easy it is to contact my customers. And get them personalized content. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Sometimes we can't see the full lifecycle of the customers with how it connects with our data. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Easy templates and messages for our customers. ### 21. Marketing Cloud helps bring in business **Rating:** 5.0/5.0 stars **Reviewed by:** Stephen G. | Vice President, Strategic Proposals / Practice Quality Lead (BD, Marketing, & Proposals), Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The SalesForce Marketing Cloud allows us to track and respond to leads with conversion to projects! **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The setup is a bit complex but well worth the time and effort **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The platform helps us track and convert leads. ### 22. Marketing cloud reduces confusion **Rating:** 5.0/5.0 stars **Reviewed by:** Nicholas B. | Product Engagement and CX Strategies, Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Truly has deuces operational clutter for our teams. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Our learning curve took us a bit to truly fully utilize the application. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Consultation of tracking engagement acirss a few of our communication channels into a single view. ### 23. We had a great experience with marketing cloud engagement **Rating:** 5.0/5.0 stars **Reviewed by:** froilan s. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that marketing cloud engagement helps us to effectively engage our customers **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I don't like that it is currently not native to the salesforce platform **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It can be very difficult to set up sometimes ### 24. Transforming customer engagement strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Niru R. | Salesforce Developer, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Integration with other Salesforce products offers a unifying environment, which improves our overall marketing and sales alignment. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud is challenging to master because of its high learning curve and sophisticated features. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud improves our campaign tracking by giving real time information that enable us to optimize performance and increase ROI. ### 25. Marketing Cloud is a powerhouse marketing automation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Marketing Cloud can enable anything you can dream up! You can create audience segments and personalization from many sources of data. You can create and deliver a completely branded experience and journey. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Its ability to build/enable just about anything is both its strength and its weakness. It is not a tool for the average traditional marketer, you need a marketing ops admin. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Tailored messaging and engagement at key parts of the customer journey. ### 26. Email deployment **Rating:** 5.0/5.0 stars **Reviewed by:** Vaibhav M. | Salesforce admin, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** They way it handles millions of of compnay emails. Also, the inproved reporting is pretty good. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Data backup to external system in complex. Think we have to use data cloud for it **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Emails reporting ### 27. Great product **Rating:** 4.0/5.0 stars **Reviewed by:** Jamie B. | Director of Salesforce Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It allows my teams to quickly engage with their clients. Not having to generate new content is huge. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I would like the Einstein functionality included **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Saving time for my sales and marketing teams ### 28. Amazing experience with this fabulous tool **Rating:** 5.0/5.0 stars **Reviewed by:** Krapy T. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Personalization that it offers and with the ease it offers **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It being part of SF isn't really available for free trails so learning it is a challenge **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Email Marketing and targeting right customers ### 29. G2 Review **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler O. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I think that salesforce loyalty management is a great product that really ties everything together **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** There are no major negatives that I can think of. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It allows me to connect better with customers ### 30. Consultant **Rating:** 5.0/5.0 stars **Reviewed by:** Sunil Kumar S. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce marketing cloud gives flexibility to manage our marketing strategy. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** There is nothing which we don't like about Salesforce marketing cloud **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce solving our campaign strategy to send multiple emails in bulk ### 31. Implementing Loyalty for Multi National Retail **Rating:** 3.5/5.0 stars **Reviewed by:** Joana N. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** How it easily brought incredible impact to our customers, facilitated retention and enabled cross selling **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Lacks enough flexibility to adapt to a wider range of customer profiles **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Full loyalty implementation for retail customers ### 32. Marketing Cloud - Helping Conquer the Everest of Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the well integrated portions with the salesforce enviorment. The marketing tool is smart and it can intelligently capture prospects, mathc them with contacts or leads. We can create a custom ranking order to differentiate the prospects coming in the system. The customer support has been great as we had premier+ plan, ease of use has faciliatated an easy adaptation. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I really wish it had the functionality to integrate this with different marketing tools. The reporting or functionality can be enhanced if they plan on merging few other latest marketing tools. Looking forward for this to come in near future. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The problem of handling forms, lead conversion and lead journey. It also helps in managing the duplication, as it has a smart option to segregate leads or contacts based on leads or contacts. It also solves the rating problem, like we can mark a prospect urgent or not interested using a metric or score. It also helps us keeping a track of all the communictions done with a prospect. ### 33. Love working with Marketing Cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Sunil M. | Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Love that we have all customer data pulled in across Salesforce **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The possibilities are endless, which also means it can be hard to know where to start **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Understanding the full customer experience ### 34. Good end user experience **Rating:** 4.0/5.0 stars **Reviewed by:** Sowmiyanarayanan S. | Senior Engagement Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Simple configurations and usage. Business can have wase of use **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Easy to call as pardot name change is just confusing **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Primary focus was email campaigns and extensive utility for it ### 35. Robust way to manage communications **Rating:** 4.5/5.0 stars **Reviewed by:** Paulo O. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Integrating users lifecycle events and data to build personalized communication journeys to maximize conversion **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** the interface still needs to look more like the other clouds **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** building good journeys to maximize conversion ### 36. Interactive and informative **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer E. | Business Process, Sr. Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Users find in Salesforce Marketing Cloud Engagement intuitive **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** So far I have not been able to establish what is to dislike. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** How to best analyzes our data and target customers effectively ### 37. Excellent tool **Rating:** 5.0/5.0 stars **Reviewed by:** Filippo S. | Head of innovation, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Very easy to use and to configure new campaign **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Sometimes is a little bit slow during peak period **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** To reach customer with no digital experience ### 38. Marketing cloud experience **Rating:** 4.5/5.0 stars **Reviewed by:** Riddhi M. | Marketing cloud specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Multi channel journey. Implement email, SMS, social ads withing one journey **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Limitation for social ads for multi brands **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Connecting customers with multi channel and multiple clinics at the same time ### 39. Really great product to help with customer satisfaction **Rating:** 4.5/5.0 stars **Reviewed by:** Lillian C. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It helps with knowing with leads will turn into customers **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The reporting doesn't go into much depth **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** We are able to easily tell with leads are going to be customers ### 40. Eligible to handle high volume of transactions **Rating:** 3.5/5.0 stars **Reviewed by:** Rika M. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It's reliable that sending communications to end user with over millions emails/other channel **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Sometime it requires custom development with lots of coding **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Multi channel communication based on users preferences ### 41. My experience with marketing cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Salvador P. | Gerente de zona IT, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Being able to run agile campaigns for everyone easily **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Maybe the cost because the contacts are very expensive **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** No problem, I really see the integration of all the social networks very well. ### 42. Marketing Cloud Engagement for New Users **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** My favorite thing about Marketing Cloud Engagement is the advanced segmentation capabilities to create more personalized customer experiences. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** For me personally as a newer user to the platform, it can feel a little overwhelming and has a bit of a learning curve. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Engagement has helped us to engage with our customers better. This has enhanced our customer engagement through targeted and personalized marketing campaigns. ### 43. Marketing cloud of salssforce **Rating:** 4.5/5.0 stars **Reviewed by:** Patricia C. | Gerente de procesos de Negocio, Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The automatiozarixion of marketing cloud help allot **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I think os a great tool to use I wonder l didn't find something wrong **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Ido y hace problems with marketing cloud ### 44. Very easy to use and manage **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It allows for Omni channel communication distribution **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The UI is not very user friendly and the user management is not that efficient. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Effective Omni channel communication to customers. I think it does a good job. ### 45. SFMC **Rating:** 5.0/5.0 stars **Reviewed by:** Vaibhav V. | Director of Sales, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Helped in segmentation and enail journeys. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Everything is good in SFMC and it helped in many areas. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Email Marketing was our main core area where it helped us. ### 46. Marketing Cloud Review **Rating:** 5.0/5.0 stars **Reviewed by:** Mohit B. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The ability to deliver personalized customer experiences through powerful automation **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The pricing structure can be quite high specially for small business **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** 1 Data integration 2. Personalized messgaes ### 47. Admin Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I find the engagement studio to be the most advanced and granular aspect of marketing automation within the platform. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I dislike the limited reporting and ability to post to social media. I also don't like that you can't undo an automatic , although there is the preview option. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It solves our data segmentation and customer journey automation which allows us to create personalized nurture campaigns. ### 48. We send all our ecomm emails **Rating:** 4.0/5.0 stars **Reviewed by:** Angus M. | Senior Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The ease of managing email for multiple sites **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It can be a bit clunky hooking up sfcc, core, and sfmc **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Manage all email for ecommerce and marketing ### 49. Marketing Awesomeness **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle R. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Helps is segment and segment even further **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing so far but we are newish customers only 3 months so far **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Helps is email target better than ever ### 50. Marketing Cloud helps you make marketing easier and using AI **Rating:** 5.0/5.0 stars **Reviewed by:** Elena K. | Digital & Customer Experience IT Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Emails, SMS, Enstein with Send Time Optimization, ecc. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Cost too much, in particular sma costs too much **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Direct email marketing campaigns and easy to use instrument ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Discussions - [Is it safe to use?](https://www.g2.com/discussions/40550) - 2 comments, 2 upvotes - [What is SalesForce Email Studio?](https://www.g2.com/discussions/24042-what-is-salesforce-email-studio) - 2 comments, 2 upvotes - [Is there any demo account to learn Interaction Studio or best platform to learn it ?](https://www.g2.com/discussions/33550-is-there-any-demo-account-to-learn-interaction-studio-or-best-platform-to-learn-it) - 1 comment, 1 upvote - [Yes](https://www.g2.com/discussions/yes-9a4129cb-c33f-45b5-8653-afae79248485) - 1 comment, 1 upvote - [Is there a tutorial with very specific step by step instructions for creating a referral program?](https://www.g2.com/discussions/14684-is-there-a-tutorial-with-very-specific-step-by-step-instructions-for-creating-a-referral-program) - 1 comment, 1 upvote - [View Agentforce Marketing (formerly Salesforce Marketing Cloud) pricing details and edition comparison](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?page=9&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-09+08%3A23%3A35+-0500&secure%5Bsession_id%5D=75547fad-2681-41a4-a80c-dc66f8548b4c&secure%5Btoken%5D=07c0bc9f04a5af9326a287051cdb3ea18b4127895775179207c7cbdd7cc548e3&format=llm_user) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) - [Amazon Simple Storage Service (S3)](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews) - [Attentive](https://www.g2.com/products/attentive/reviews) - [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Leady for Mailchimp](https://www.g2.com/products/leady-for-mailchimp/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Microsoft PowerPoint](https://www.g2.com/products/microsoft-powerpoint/reviews) - [monday AI Work Platform](https://www.g2.com/products/monday-com/reviews) - [monday CRM](https://www.g2.com/products/monday-crm/reviews) - [ON24](https://www.g2.com/products/on24/reviews) - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Solus](https://www.g2.com/products/solus/reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Validity Engage](https://www.g2.com/products/validity-engage/reviews) - [Veeva CRM](https://www.g2.com/products/veeva-crm/reviews) - [Veeva Vault](https://www.g2.com/products/veeva-vault/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Customizable Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics - Predictive Analytics - Behavioral Analytics - Campaign Analytics - Website Analytics - Visual Analytics **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution - Cross Channel Attribution **Platform Basics** - Dynamic Segmentation - Journey Optimization **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Lead Monitoring** - Features - Performance - Identification - Lead Capture **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding - Generative AI **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Channels** - Social Media Integration - Website - Text Message (SMS) - Voice Assistants - Other - Multi-Channel Marketing **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Marketing** - B2B Attribution - B2C Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Data Capture** - Mobile - Websites - Social Media - Data **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations - Gift Card Management - Membership Management - Discount Management - Survey/Poll Management - Rewards Management - Promotions Management - eCommerce Management - Campaign Management - Communication Management **Experimental Design** - Multivariate testing capacities - Split Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Multi-Channel Marketing - Map Creation - Email Marketing - Single Sign On - Performance Metrics - Customer Database - API - Activity Dashboard - Data Linking - Whiteboard - Drag & Drop - Data Visualization - Collaboration Tools - Brainstorming - Conversion Tracking - Workflow Management - Activity Tracking - Behavior Tracking - Personalization - Customizable Reports - Customer Journey Mapping - Customer Profiles - AI Copilot - Third-Party Integrations - Real-Time Notifications - Tagging - Audience Targeting - CRM - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Communication Management - Attribution Modeling - Action Management - Map Sharing - Engagement Tracking - Customizable Branding - Generative AI - Customer Touchpoints - Customer Experience Management - Diagramming - Campaign Management - A/B Testing - Storyboarding - Customer Segmentation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics - Reporting/Analytics **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **Analytics** - Export/Import - Reporting **Analytics** - Reporting and Analytics - Heatmaps - Visual Analytics **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Additional Functionality** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Additional Functionality** - Customizable Templates - AI Copilot - Transaction History - SMS Marketing - Referral Tracking - Customizable Branding - Customer Surveys - Member Portal - Campaign Planning - Client Portal - Loyalty Program - Email Marketing - Customer History - Activity Dashboard - Performance Metrics - Multi-Campaign - Engagement Tracking - Customer Profiles - Social Promotion - Customer Segmentation - Customer Database - API - Point of Sale (POS) - Generative AI - Multi-Channel Marketing - Customer Activity Tracking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Customization** - Web Forms - Personalization - Templates - Integration - Social Media Integration - Customizable Templates **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking **Additional Functionality** - Lead Segmentation - Conversion Tracking - Activity Dashboard - A/B Testing - AI Copilot - Pipeline Management - Drag & Drop - Reporting & Statistics - Multi-Campaign - Prospecting Tools - Customizable Fields - Lead Distribution - Event Triggered Actions - Engagement Tracking - Generative AI - Chat/Messaging - CRM - Email Marketing - Template Management - Lead Nurturing - Customizable Branding - Contact Management - Contact Database - Email Management - Real-Time Notifications - Customer Segmentation - Surveys & Feedback - Campaign Management - Activity Tracking - Alerts/Notifications - Data Extraction - Lead Notifications - Reporting/Analytics - Dashboard - Business Card/Badge Scanning - Lead Generation - Customer Database - Autoresponders - Lead Qualification - API - Forms Management - Visitor Tracking - Lead Management - Campaign Analytics - Search/Filter - Campaign Planning - Lead Scoring - Email Tracking - Drip Campaigns - Campaign Segmentation - Lead Verification/Validation - Source Tracking - Calendar Management - Reminders - Interaction Tracking - Opportunity Management - Sales Reports - Document Storage - Sales Trend Analysis - Monitoring - For Sales Teams/Organizations - Sales Forecasting - Workflow Management - Task Management **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Agentforce Marketing (formerly Salesforce Marketing Cloud) Alternatives - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (767 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,665 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,205 reviews)