--- title: Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews meta_title: 'Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 4629 reviews by the users' company size, role or industry to find out how Agentforce Marketing (formerly Salesforce Marketing Cloud) works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 4629 scale: '5' date_modified: '2026-08-07' parent_category: name: AI Agents url: https://www.g2.com/categories/ai-agents --- # Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews **Vendor:** Salesforce **Category:** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents) **Average Rating:** 4.0/5.0 **Total Reviews:** 4,629 ## About Agentforce Marketing (formerly Salesforce Marketing Cloud) Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue. ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Pros & Cons **What users like:** - Users appreciate the **ease of use** of Agentforce Marketing, enabling streamlined automation and flexible email personalization effortlessly. (333 reviews) - Users appreciate the **robust automation capabilities** of Agentforce Marketing, enhancing multi-channel customer engagement seamlessly. (191 reviews) - Users highlight the **seamless integrations** with various messaging channels, enhancing mobile engagement and user experience. (180 reviews) - Users admire the **powerful automation and customization** tools in Agentforce Marketing, enhancing personalized email marketing campaigns. (167 reviews) - Users value the **powerful features and user-friendly design** of Agentforce Marketing for managing sales and customer data. (162 reviews) - Users value the **personalization capabilities** of Salesforce Marketing Cloud Engagement, enhancing customer relationships and campaign effectiveness. (146 reviews) - Users value the **robust engagement features** of Salesforce Marketing Cloud, enabling seamless and personalized customer interactions. (138 reviews) - Customer Engagement (122 reviews) - Easy Integrations (122 reviews) - Users value the **marketing efficiency** of Salesforce Marketing Cloud Engagement, enhancing personalized strategies and lead generation effectively. (119 reviews) **What users dislike:** - Users find the **learning curve steep** , needing more time and effort to effectively use Agentforce Marketing. (209 reviews) - Users face a **steep learning curve** with Agentforce Marketing, necessitating significant time and effort to master. (152 reviews) - Users find the **complexity** of Agentforce Marketing challenging, especially for those without prior technical experience. (139 reviews) - Users find the **product expensive** , especially compared to cheaper alternatives available in the market. (130 reviews) - Users find the **complex usage** of Agentforce Marketing challenging, especially with setup, navigation, and required SQL knowledge. (111 reviews) - High Complexity (90 reviews) - Difficulty (76 reviews) - Not Intuitive (75 reviews) - Users face **complex usability** challenges in Salesforce Marketing Cloud Engagement, making it difficult for newcomers to navigate effectively. (73 reviews) - Integration Issues (73 reviews) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews ### 1. A Science-Driven Marketing Tool That Boosts Customer Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the concept of a marketing tool to maximize customer engagement. If you save data well, you can verify whether your hypothesis is correct and what is unexpected, so it's good to be able to brush up more and more. Because I believe that marketing can be solved with a system in the field of science. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It may be a little difficult to get to because the UI and orientation are a little different from other products of salesforce. If you start using it without a marketing concept, it tends to become an email sending tool that is too expensive. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I understand that data360 is more high-performance, but it is difficult for a large-scale company to get involved in terms of cost. ### 2. Automation-Driven with Data Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Michelle O. | Senior Marketing Automation Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like using Automation Studio to join data across disparate data sources and pull them into segmented data extensions for sends. I also appreciate Ampscript for allowing me to pull in custom details to an email that goes out monthly to our sales reps, detailing all of their open leads. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I find the analytics and searching for data extensions across folders in Agentforce Marketing to be challenging. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to send the right emails at the right time, educating and onboarding new customers. ### 3. Powerful Email Personalization, But Integration Hurdles **Rating:** 4.5/5.0 stars **Reviewed by:** Melanie K. | Intern, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the power behind Agentforce Marketing. There’s so much that we can do to personalize emails, which I find really valuable. I also like using AMPScript to make dynamic blocks personalized to that specific subscriber. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I wish there was a direct hookup between Personalization Studio and Journey Builder. We aren’t hooked up to the CRM, so it’s a challenge to send directly to a segment that clicked on a specific webpage, for example. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing helps us connect with our clients via email. ### 4. Seamless MarketingCloud–SalesCloud Integration, But a Steep Learning Curve **Rating:** 3.5/5.0 stars **Reviewed by:** Brendan H. | Manager, Digital Marketing and Marketing Technology, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the seamless integration between MarketingCloud and SalesCloud. The ability to have one source of truth for all data is invaluable. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The platform has a steep learning curve and for those that do not fully understand the whole platform as a whole, the ability to get up to speed can be long. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It is solving our ability to stay on top of top of funnel leads. This is a benefit as pur sellers may not always be prepared to make an initial touch. ### 5. Clear Vision: AI Agents That Take Action **Rating:** 5.0/5.0 stars **Reviewed by:** Sara A. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** A clear vision: The marketing focuses on AI agents that can take actions, not just generate text. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The capabilities can feel abstract. Marketing materials sometimes describe what AI agents can do at a high level without making it obvious how difficult implementation may be in a specific organization. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Customer data fragmentation – Customer information is often spread across multiple systems, making it difficult to understand the full customer journey. Manual campaign management – Marketing teams spend significant time creating, scheduling, and optimizing campaigns. ### 6. Good AI Integration, Needs Faster Servers **Rating:** 4.0/5.0 stars **Reviewed by:** Venkatraman G. | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that Agentforce Marketing includes AI integration, since it stands out as one of the most valuable features for me. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Maybe you could make things faster by providing more dedicated servers for each customer. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to send transactional emails to customers. It correctly identifies invalid email addresses and marks them as held. However, the next time I try to send an email, it should recognize the updated/new email address instead of keeping it on hold. ### 7. Cryptic Errors, No Documentation - Even the Simplest Tasks Become Near Impossible **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The feeling of accomplishment when I've finally figured out one of the cryptic error messages **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I can work with clunky, complicated products. I can even tolerate historically grown structures that make no sense. But to try and navigate this with no useful documentation or training resources is next level bad. The Taskforce AI support doesn't make things better, either. Human support is available - bless them - but after a few cases I get the feeling they're just as clueless - to the point where just figuring out what product we're using took a day (It's Marketing Cloud Adcanced, by the way). In short: this product is bad. Your work is going to suffer, your results will get worse. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** In theory, I want to build our digital marketing journey around this solution, integrate the website (socials only to a lesser extent) and be able to create smart, flexible paths to nurture and convert, relying on analytics to evaluate and optimize. I'm not at that point yet. ### 8. Powerful Personalization and Automation, Though a Learning Curve for Beginners **Rating:** 4.0/5.0 stars **Reviewed by:** Avyay B. | Programmer Analyst Trainee, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I appreciate most about Salesforce Marketing Cloud Engagement is its capacity to help businesses craft personalized, data-driven customer journeys. The platform’s integration of various channels—such as email, SMS, and social media—into a single, unified system makes communication both seamless and efficient. I’m also impressed by the way it leverages automation and AI to ensure the right message reaches customers at the optimal moment, ultimately supporting brands in building stronger relationships with their audience. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** While Salesforce Marketing Cloud Engagement offers a robust set of features, it can initially seem overwhelming to newcomers because of its extensive capabilities and tools. Configuring automation and managing integrations often demands a higher level of technical knowledge. Despite these challenges, I view this as a valuable chance to expand my skills, since becoming proficient with such a comprehensive platform is ultimately very rewarding. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Engagement addresses the difficulty of managing and personalizing customer interactions across various channels. By integrating data, automation, and analytics, it enables the creation of targeted and impactful campaigns. For me, this means I can gain a deeper understanding of customer behavior, develop more effective communication strategies, and foster lasting customer relationships through insights driven by data. ### 9. Powerful Features, But UI Challenges **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I appreciate that Agentforce Marketing covers the needs we were looking for in a marketing automation and reporting platform. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The user interface is clunky and not intuitive, requiring a lot of customization to work efficiently, unlike other platforms that work right out of the box. Some elements like landing pages are still in the beta phase, making edits challenging. The initial setup was not easy for my team. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing allows me to create personalized audiences, dynamic content, automated buying journeys, and routed SMS messages, covering the marketing automation and reporting needs we were looking for. ### 10. Effective for Targeted Campaigns, Steep Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that there are so many templates you can use to accelerate your ability to build and execute specific experiences. The ability to create a campaign from start to finish allows for speed to production and speed to market. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I think any Salesforce product requires a more intense level of expertise to fully understand the product and how to use it. Salesforce products can be more complex in usage and require specific knowledge and expertise to really be able to leverage the product to its fullest. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to create personalized customer experiences across channels. It solves communication challenges by allowing me to target unique customer segments with content that resonates and boosts conversion. ### 11. Easy for Teams to Adopt, but Advanced Features Depend on Data 360 **Rating:** 3.5/5.0 stars **Reviewed by:** Stephanie W. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that it’s functional and usable by anyone regardless of how they work. It’s easy for each team member to use with just a little training. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I hate that the best functions are not as usable without Data 360. There might be ways to better optimize segments and flows without data 360 foot. It’s not inherently easy to figure out. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** We use it for E-mail, marketing and SMS marketing and we’re attempting to solve journeys and segmentation ### 12. Marketing Cloud Simplifies Daily Campaigns and Client Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Bruno S. | Web Designer, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Marketing Cloud makes it really simple to deliver daily campaigns, and it’s the main platform our bank uses to communicate with clients. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The architecture feels a bit outdated, and a few user-experience limitations hold it back. Addressing these issues could easily make this platform a 5-star option compared with some others on the market. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Some parts of the platform, such as Query Studio, Content Builder, and Data Designer, could use an update to feel more current and polished. ### 13. Powerful, Scalable Marketing Automation with Seamless CRM Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Ameer A. | Salesforce Developer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like most about Salesforce Marketing Cloud is its ability to handle complex, data-driven marketing at scale. Journey Builder is very effective for creating personalized customer journeys based on real behavior and CRM data. The integration with Salesforce CRM is a major advantage, as it allows marketing, sales, and service teams to work with a single source of customer data. Email Studio is reliable for large-volume campaigns, and the platform is flexible enough to support advanced automation and segmentation when business requirements grow. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The main challenge with Salesforce Marketing Cloud is the learning curve. New users may find it difficult initially, especially since some advanced use cases require knowledge of SQL or AMPScript. The interface can also feel complex because different features are spread across multiple studios. Additionally, the cost can be high for smaller teams, and proper onboarding or training is often required to fully utilize the platform’s capabilities. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud helps us solve the challenge of managing personalized marketing at scale while keeping customer data consistent across teams. Before using it, coordinating campaigns across channels and aligning marketing activities with CRM data was time-consuming and fragmented. With Marketing Cloud, we can automate customer journeys, segment audiences accurately using real-time data, and deliver targeted communication based on customer behavior. This has improved campaign efficiency, reduced manual effort, and helped the team focus more on strategy rather than execution. The tight integration with Salesforce CRM also ensures better data accuracy and smoother collaboration between marketing and sales teams. ### 14. Seamless Loyalty Integration with Powerful Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Jemish G. | Software Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like bes about the Salesforce Loyalty Mnagement is how seamlessly it integrates loyalty programs with the overall Salesforce ecosystem, Especially Sales Cloud, Service Cloud, and Marketing Cloud. It allos you to deliver personalized experiences across every customer touchpoint, turing data into real, actionable loyalty insights. Also I really appreciate the flexibility of Salesforce Loyalty Management's architecture. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Implemeting loyalty programs often requires deep Salesforce expertise. Customizing rules, tiers, and iintegrations can be time consuming and technically complex. Also the licensing and implemtation costs are quite high, especially for small or min-sized businesses. Additional costs for CRM, Marketing Cloud, or integrations can add up. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Loyalty Management helps inify customer data, automate loyalty processes, and deliver personalized experiences. It increases customer retention and revenue through tailored rewards, improves operational efficiency with automation, and provides real-time insights to optimize program performance and scalability. ### 15. Effortless Campaign Management with Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Amber N. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the ease of use and the ability to segment audiences with Agentforce Marketing (formerly Salesforce Marketing Cloud). **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I would need more training from our account team. I'm also concerned about getting the correct information across our various business units and not having a large sum of duplicate leads that we cannot legally market to. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing for building workflows and email campaigns that are set it and forget it. ### 16. Marketing Cloud Supercharged Our Marketing Operations **Rating:** 4.5/5.0 stars **Reviewed by:** John B. | Reporter/Columnist/Online Editor, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Marketing Cloud has allowed us to supercharge our marketing operations. In an industry that is woefully behind in digital marketing, it has given us a strategic advantage over others in our space. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It makes the hard things easy, but makes a lot of the easy things hard. For example, the email interface is much more rigid and user-unfriendly that most other email platforms. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Individualized journeys and personalization for an extremely diverse customer base. ### 17. Promising Way to Bring Scattered Data Into One Place **Rating:** 4.5/5.0 stars **Reviewed by:** Ben R. | Videographer - Multimedia Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** We’re relatively new to the service, but our goal is to use it to manage data that’s currently scattered across our different systems. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** In the same way that we want to bring all of our data together one place, the intimidating part is finding a way to actually do that. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It combines 40+ years of data gathered across multiple locations and brings it together in a concise, easy-to-understand way that makes sense. ### 18. Excited for Agentforce’s Robust Capabilities and Segmentation **Rating:** 4.0/5.0 stars **Reviewed by:** Chersten R. | Marketing Coordinator, Building Materials, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Right now we’re in GHL so we’re extremely limited and need something more robust. We’re in the process of transition from GHL and the capabilities and segmentation. That I’m going to be able to get is so exciting **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Honestly the learning curve but that’s not Agentforce’s fault it’s a me thing **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The fact that we’re a small team and this is going to allow us to perform to scale as we grow ### 19. Senior Manager Digital Experience **Rating:** 3.0/5.0 stars **Reviewed by:** Caryn M. | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that everything lives in one place instead of juggling multiple tools. Journey Builder makes it easy to build out personalized customer journeys, and since it connects natively with Salesforce CRM, sales and marketing data stays in sync. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The learning curve is pretty steep and I didn’t find it super intuitive when starting out. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It centralizes our customer data and marketing tools in one place, which saves a ton of time. ### 20. Cutting-Edge Marketing Personalization at Scale with Agentforce Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Maria M. | Senior Email Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I have been using Agentforce Marketing for 15 years. It has continued to evolve and always be on the cutting edge of Marketing Capabilities. My favorite feature is the flexibility and ease of building personalization at scale. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Tbh, I don’t have any major complaints about Agentforce Marketing. I wish some of the newer features were more enterprise-ready - but I know that is coming soon. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Orchestrating a deeply-personalized, omnichannel experience. ### 21. Salesforce Marketing Specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica A. | Intern , Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Marketing Cloud can process a large amount of data, and AMPscript is great for saving and encrypting data in the URL so I can use it later. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Agentforce only works with Marketing Cloud Engagement Plus. Marketing Cloud Engagement (MCE) doesn’t have that. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce makes it easier to find the data we need. Our team doesn’t have to export files or analyze them in Tableau before we can answer questions. ### 22. Powerful Personalization and Automation at Scale **Rating:** 4.5/5.0 stars **Reviewed by:** Harsh S. | Senior Technical Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like best about Salesforce Marketing Cloud is its ability to deliver highly personalized, automated, and scalable customer journeys across multiple channels. Journey Builder makes it easy to design complex, behavior-based campaigns. Powerful data handling allows deep segmentation using CRM and external data. Omnichannel execution (email, SMS, push, ads) from a single platform keeps messaging consistent. Advanced personalization with dynamic content and AMPscript enables tailored customer experiences. Enterprise-grade scalability supports large databases and high-volume sends reliably. Overall, it’s a strong platform for organizations that want data-driven marketing with advanced automation and personalization at scale. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I dislike about Salesforce Marketing Cloud is that it can feel overly complex and demanding for everyday marketing tasks. The learning curve is steep, especially when working with AMPscript, SQL, and data extensions, which means marketers often need technical or developer support to fully use the platform. The user interface is not always intuitive, and simple activities like managing data, troubleshooting journeys, or identifying errors can take more time than expected because error messages are often unclear. Additionally, the platform is expensive, with costs increasing as you add channels, contacts, or advanced features, making it less practical for smaller teams. Overall, while it is extremely powerful, Salesforce Marketing Cloud can be slow, hard to navigate, and resource-intensive for teams that prioritize ease of use and quick execution. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud solves the problem of managing large-scale, personalized customer communication across multiple channels while keeping data, automation, and reporting in one place. It eliminates the challenge of working with disconnected tools for email, SMS, push notifications, and advertising by providing a single platform to orchestrate all customer interactions. It benefits me by enabling automated, behavior-driven journeys that respond to customer actions in real time, which improves engagement without requiring constant manual effort. The platform’s strong data integration and segmentation capabilities make it easier to target the right audience with relevant content, rather than sending generic campaigns. Additionally, its scalability and reliability allow campaigns to run smoothly even with large data volumes and high send frequencies, giving confidence that communications are delivered accurately and on time. Overall, Salesforce Marketing Cloud helps turn complex, data-heavy marketing operations into structured, measurable, and personalized customer experiences. ### 23. Customized Automation, But Complex **Rating:** 4.0/5.0 stars **Reviewed by:** Estevan S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I really like the possibility of using Agentforce Marketing. Personalization is a strong point, as I can interact deeply with each user. Additionally, the automation and personalization at scale are incredible, which greatly facilitates communication with leads who download studies from my company. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Operational complexity **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to automate and personalize at scale, allowing for deep interaction with each user. ### 24. All-in-One Data Hub, but Journey Builder Feels Clunky and Hard to Edit **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that everything is in one place, so there’s no need to integrate multiple third-party tools. Agent Force makes it easy to pull data from different SF tools, not only to answer questions but also to build a profile for each user. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I find the journey builder a bit clunky. You can create very basic campaigns, but integrating different channels isn’t as straightforward as it should be. Also, once a journey is built, you can’t edit it, and the interface is difficult to use. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The ability to gather data from every point of view, and to track what the user is doing and why. ### 25. Intuitive Visual Interface and No-Code Campaign Creation **Rating:** 4.5/5.0 stars **Reviewed by:** Borja J. | Head of Digital Marketing / CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the visual interface of Agentforce Marketing. I really value the drag and drop, and that you can communicate with a virtual assistant that generates the entire campaign automatically. Also, I think this new update has really been a good facelift for the tool. The initial setup has also been very good. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** At the moment, there is nothing I can highlight that I don't like about the tool. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to generate filters and create segmented campaigns faster and without the need for code. ### 26. Vast features to use **Rating:** 4.0/5.0 stars **Reviewed by:** Darshan M. | Marketing Automation Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud Engagement distinguishes itself with its robust and highly adaptable Journey Builder, which provides much more advanced features than platforms such as Pardot (MCAE), HubSpot, and Marketo. This tool empowers marketers to visually map out and automate intricate, multi-channel customer journeys, incorporating real-time decision-making and personalized experiences. A key strength is its built-in support for mobile messaging channels like WhatsApp, SMS through MobileConnect, and push notifications—capabilities that are often only available as add-ons or are limited on other platforms. Thanks to this native integration, marketers can achieve seamless mobile engagement without the need for third-party solutions, making it especially effective for sending timely, personalized communications throughout the customer lifecycle. When combined with its enterprise-level scalability, advanced data management features, and AI-driven personalization via Einstein, SFMC stands out as a truly comprehensive and forward-thinking marketing automation platform. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Using SQL queries requires me to spend some time learning the language, which can be a bit challenging. This particular feature is not just a simple drag-and-drop tool, so it demands more effort to use effectively. Additionally, while other platforms might use different scripting languages, here I need to understand AMPScript to make the most out of it. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Using separate platforms for WhatsApp marketing and SMS marketing used to be challenging. With this solution, we were able to connect to Salesforce, which made it possible for us to carry out extended channel marketing more effectively. ### 27. Easy-to-Use Platform That Connects All Instances and Plugins in One Place **Rating:** 5.0/5.0 stars **Reviewed by:** Josh E. | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Connecting all instances and plugins in one place, while still using an easy-to-use platform, makes this an excellent platform overall. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I didn’t like the old Agentic AI experience; it left me wanting more. The new Next and Agents address those issues and make the experience better. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps remove tedious tasks by automating entry-level work, so I can focus more on strategy and the bigger picture. ### 28. Effortless Segmentation and Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Leia S. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I find the segmentation feature in Agentforce Marketing really helpful for improving email efficiency, allowing me to send better emails. I also appreciate the two-way email functionality, which enhances my communication strategies. Additionally, the initial setup was easy, making it seamless to integrate into my workflow. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to enhance segmentation and create better emails, improving my communication strategies with two-way email. ### 29. Easy to Use, Powerful Analytics and Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I love how easy Agentforce Marketing (formerly Salesforce Marketing Cloud) is to use and how simple it is to share results. It really helps to keep all information in one area and allows for effective ROI tracking. There’s also a lot of opportunity to utilize the tool further, although we haven't had the dedicated resources to dive deep. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Campaigns are great but trying to fine tune some links to website tracking and LinkedIn paid social. Just more education is needed. A little challenging at first. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to centralize information and track ROI. It's easy to use and share results. ### 30. Strong Data Cloud Integration, but Segments and Automations Need Deeper Alignment **Rating:** 3.5/5.0 stars **Reviewed by:** Liviu B. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Integration with Data Cloud supports unified profiles and lets us apply email-channel-specific business rules through automations. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Segments from Data Cloud currently generate separate data extensions. Ideally, there would be deeper integration at the Automation level so I could use segment names directly. Also, there doesn’t seem to be any real awareness of customer-defined objects. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Activate email channel orchestration at scale for heavily regulated industries. ### 31. Powerful Multi-Channel Marketing and Personalization Capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Jonathon O. | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I enjoy the depth of capabilities I can unlock in the platform, with multi-channel marketing and personalization **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It can be a complex tool, the barrier to entry has historically been high. There do seem to be efforts to reduce that friction **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It’s allowing us to speak directly to our consumers and personalize their experiences through the content and journeys we have them embark on. ### 32. Robust Platform with Advanced Journey Designs **Rating:** 4.5/5.0 stars **Reviewed by:** Manish T. | Director - Salesforce Solutions, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the robust platform of Agentforce Marketing and its ability to link to any external system. The easy drag and drop configuration for journey flows is great, and I appreciate that it can go very advanced with dynamic content and integrations through scripting. The extensive journey flow designs and advanced segmentation capabilities are also standout features for me. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It could be a lot more non-technical friendly. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing for cross-channel, multi-touch campaigns and analytics in customer journeys, enhancing engagement and marketing automation. ### 33. Easy and intuitive: streamline the work **Rating:** 4.5/5.0 stars **Reviewed by:** Damian A F. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The ease of use and the intuitiveness of the environment make everything easier and faster. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The management and monitoring of campaign shipments could be more comprehensive, as I feel that there are still some options or details missing to have a more integral control. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The ease of integration with Data360 makes setting up campaigns very fast, agile, and timely. ### 34. Solid Campaign Capabilities and Easy KPI Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The campaign capabilities are solid, and common marketing KPIs are easy to track in this cloud. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Some advanced features require technical knowledge, which means you may need to ask for support within your company. Of course, you can also learn on your own using the resources available on the Trailblazer platform, but honestly, that can take time and requires the capacity to respond and keep up. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps us track, reach, and better understand each stage of our marketing campaigns. ### 35. 360° Customer View and AI-Powered Journeys for Personalized Multi-Channel Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Monalisha M. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud is widely regarded for delivering a comprehensive 360-degree view of the customer, which helps me create deeply personalized, multi-channel marketing campaigns. Standout capabilities include strong AI-driven insights through Einstein, advanced automation, and smooth, real-time journey orchestration across email, mobile, and social media. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It has a high cost, an extremely steep learning curve, and a complex, non-intuitive user interface that often requires technical expertise or dedicated consultants. Users also report that it can be slow, lacks sufficient training resources, and sometimes feels like a collection of disjointed, older, pieced-together tools rather than a cohesive product. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** We’re dealing with fragmented customer data, inefficient manual processes, and a lack of personalized, cross-channel engagement, which makes it harder to deliver a consistent experience. ### 36. Effective Data Centralization, Challenging Setup Process **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like most about Agentforce Marketing (formerly Salesforce Marketing Cloud) is the centralization of our customer data in one place and the ability to build and deploy journeys via the email channel specifically. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I find understanding risk and governance on the platform challenging, which is crucial for reviewing with internal partners, especially as we move to an agentic workforce. Transparently giving that type of information so it's consumable could help adoption faster. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to connect to data clouds, enabling personalized marketing engagement. It centralizes customer data and enhances campaign execution with email journeys, improving team efficiency. ### 37. Best-in-Class Marketing Tool for Omnichannel Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I truly do think it’s best in class for a marketer. There are so many tools and options for communication across all channels. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I understand why pricing is so piece mail. And there are many reasons why you would want that. But at the same time it can make it difficult when trying to advocate for my org to adopt a new product because the thought is “another cost?” Vs something just being included. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Right now I wouldn’t say there’s a specific problem so much as it’s just letting us get business done. Sending out email content to customers. ### 38. Beginner-friendly Builder with Powerful HTML & AMPscript Options **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer F. | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Anyone can use it - beginners can create with drop and click, and experts can use html and amp script. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Some of the journeys are built in mostly journey data and it can be difficult to leverage real-time data without exiting the customer from the journey. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Increasing the number of customers who have signed required documents; using email and SMS reminders. ### 39. Easy and straightforward **Rating:** 5.0/5.0 stars **Reviewed by:** Rodrigo V. | Digital Product Owner - Marketing Automation, Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2022 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Creating a seamless experience for the customer is much easier now. Being able to have the data available in Data 360 is a big improvement compared with MCE. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It loads slow sometimes. And it does not work so well when having more then one tab oppened **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Customer experiences and having the customer in the main seat. Data residency, segmentation and activatio ### 40. Eager to Learn More About Building Pages and Updating Templates in Salesforce Marketing Cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Amy L. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I would like to learn more about salesforce marketing cloud is how I can create the pages and change templates without having to restart all over again. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I don’t like that it sometimes lags and occasionally breaks down on me. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I’ve been able to build templates, and the drag-and-drop option is great. It has helped speed up the process. ### 41. Great for Email Automation with Journey Builder and Automation Studio **Rating:** 4.5/5.0 stars **Reviewed by:** Thilan P. | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It's a great platform to to send emails specially using journey builder and automation studio.Also transactional sends as well **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It can be not.easy to earn like other email platform and some find it it's a steep learning curve **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Contacting existing and prospective customers for via emails sms and push notifications. This helps to increase customer retention and new customers ### 42. Flexible Automation and Personalization in One Powerful Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Mangal S. | Marketing and Personalization Manager, Luxury Goods & Jewelry, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the flexible automation, multi-channel journey in one place and easy to set up the journey. Aslo easy to personalize campaigns, track customer behavior, and optimize engagement across channels. Customer support is also decent; we mostly get the response within the day. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I don't have such dislike, but few features always require technical expertise to set up and maintain. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** SFMC helps to solve the challenges of managing and personalising the communication with customers across multiple channels. We’re able to deliver more relevant messaging, improve customer engagement, streamline campaign execution, and make data-driven decisions ### 43. Targeted Journeys and Einstein Reporting for Better Customer Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Marco E. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The way we engage with our customers. Targeted email campaigns based on segmentation and the ability to use Einstein for reporting. Also the ability to use journey builder to create an unique experience **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The limitation to explore other tools such as MCP and Next without having a dev org. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Creating the opportunity to use MCP for next best action. ### 44. Strong Marketing Insights in One Platform, Though Setup Depends on Clean Data **Rating:** 3.5/5.0 stars **Reviewed by:** Jered B. | Luxury Stores Lead, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It's on platform and connected to where Sales tracks their opportunities and quotes, so it can be leveraged to give a wide array of marketing insights. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It seems like it takes a while to get started if you don't have perfectly clean data. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** If adopted it would help us gain quicker and more in depth insights on campaigns. ### 45. Powerful Campaign Tool with Improved Data Analysis, Needs Better Support **Rating:** 4.5/5.0 stars **Reviewed by:** Gaganpreet Singh D. | Squad lead for Experimentation, Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the campaign setup in Agentforce Marketing. Also, data can be easily extracted from Agentforce Marketing for further analysis. It's a big brand and a reliable product. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I don't like tech support, because more often they are slow or don't do anything and just waste time. Also, the initial setup was not so easy and took a lot of time. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing for setting up campaigns, sending communications, and extracting data for customer targeting. ### 46. Unmatched Flexibility and Personalization for Customer Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Aman K. | Consulting Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The platform’s flexibility is a major advantage. With Data Extensions and tools like AMPScript, we can build complex data models and deliver deeply personalized, dynamic content in every message. This allows us to maintain highly relevant, consistent customer experiences across all touchpoints—something simpler automation tools can’t achieve. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The user interface in Salesforce Marketing Cloud Engagement can feel cumbersome, often requiring multiple clicks to complete straightforward tasks. It also tends to lose context—for example, collapsing folder structures after a page reload or when performing repeated actions. Beyond that, the platform would benefit from a more fully integrated query studio and stronger, more effective search capabilities. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Salesforce Marketing Cloud Engagement to manage ad campaigns and track customer interactions, helping streamline the entire B2C process. By integrating data from sales, service, and commerce, it provides a unified customer view that strengthens our overall marketing strategy. ### 47. Journey Builder’s Drag-and-Drop Interface Makes Building Campaigns a Breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea H. | Member, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The Journey Builder and its visual drag-and-drop interface are probably what I like best. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The platform can be somewhat complex to learn and manage, especially at first. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Previously, we didn’t send our emails ourselves and relied on a third party. After bringing this in-house, we’ve been able to move faster and get to market more quickly. ### 48. Highly Customizable, But UI Could Improve **Rating:** 4.0/5.0 stars **Reviewed by:** Philippe C. | Technical Architect, Enterprise (> 1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I appreciate the high level of customizability that Salesforce Marketing Cloud Engagement offers. It does not impose restrictive limitations on what I can do, allowing me to tailor solutions specifically to the needs of my clients. It gives me the tools I need to build any marketing automation solution that my clients can think of. Additionally, I value the reliability and effectiveness of Salesforce Marketing Cloud Engagement as a marketing tool, especially noting its suitability for large companies. It provides a robust framework for managing complex marketing data and email campaigns, whether they are one-off commercial promotions or substantially data-intensive transactional campaigns. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The user interface of Salesforce Marketing Cloud Engagement is often cumbersome and requires many clicks to accomplish simple tasks. The UI also frequently loses context, such as collapsing folder structures upon page reloads or when repeating actions. Additionally, there is a need for a more robust and fully integrated query studio and more powerful search features. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Salesforce Marketing Cloud Engagement for managing marketing data and email campaigns, including data-heavy transactional ones. Its customizability enables building tailored marketing automation solutions for clients. ### 49. All-in-One Platform with Powerful Data 360 for Personalization **Rating:** 4.0/5.0 stars **Reviewed by:** Derek D. | Undergraduate Researcher - Human-Computer Interaction, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Everything being on one platform is great plus data 360 is going to open doors for personalization and segmentation that wasn’t possible before **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Still a bit clunky with flows and bugs in the demos we had. This has to be fixed in time **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Orchestration of multiple journeys or automations based off of one behaviour or action ### 50. Efficient Data Management with Smooth Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the data management features of Agentforce Marketing, which allow customers to unify and segment large and complex sets of data with clicks and not code. The two-way messaging is also something I really appreciate. The initial setup was fairly seamless, and I found the recent updates to the documentation make it very easy to follow. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Scale and reporting **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to solve issues with journey orchestration and data silos. It unifies and segments large data without code, easing management. The two-way messaging feature is also a major plus. ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Discussions - [Is it safe to use?](https://www.g2.com/discussions/40550) - 2 comments, 2 upvotes - [What is SalesForce Email Studio?](https://www.g2.com/discussions/24042-what-is-salesforce-email-studio) - 2 comments, 2 upvotes - [Is there any demo account to learn Interaction Studio or best platform to learn it ?](https://www.g2.com/discussions/33550-is-there-any-demo-account-to-learn-interaction-studio-or-best-platform-to-learn-it) - 1 comment, 1 upvote - [Yes](https://www.g2.com/discussions/yes-9a4129cb-c33f-45b5-8653-afae79248485) - 1 comment, 1 upvote - [Is there a tutorial with very specific step by step instructions for creating a referral program?](https://www.g2.com/discussions/14684-is-there-a-tutorial-with-very-specific-step-by-step-instructions-for-creating-a-referral-program) - 1 comment, 1 upvote - [View Agentforce Marketing (formerly Salesforce Marketing Cloud) pricing details and edition comparison](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+10%3A08%3A16+-0500&secure%5Bsession_id%5D=f11f2f0d-26b0-4eda-a425-d2d3a5276f7f&secure%5Btoken%5D=641790d89a6ea712ac02b8a0ca790bfdf351c5766094d7f63d840c5684b0cd7a&format=llm_user) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) - [Amazon Simple Storage Service (S3)](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews) - [Attentive](https://www.g2.com/products/attentive/reviews) - [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Leady for Mailchimp](https://www.g2.com/products/leady-for-mailchimp/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - 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[Veeva CRM](https://www.g2.com/products/veeva-crm/reviews) - [Veeva Vault](https://www.g2.com/products/veeva-vault/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging **Platform Basics** - Customizable Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics - Predictive Analytics - Behavioral Analytics - Campaign Analytics - Website Analytics - Visual Analytics **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution - Cross Channel Attribution **Platform Basics** - Dynamic Segmentation - Journey Optimization **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Lead Monitoring** - Features - Performance - Identification - Lead Capture **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding - Generative AI **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Channels** - Social Media Integration - Website - Text Message (SMS) - Voice Assistants - Other - Multi-Channel Marketing **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Marketing** - B2B Attribution - B2C Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Data Capture** - Mobile - Websites - Social Media - Data **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations - Gift Card Management - Membership Management - Discount Management - Survey/Poll Management - Rewards Management - Promotions Management - eCommerce Management - Campaign Management - Communication Management **Experimental Design** - Multivariate testing capacities - Split Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Multi-Channel Marketing - Map Creation - Email Marketing - Single Sign On - Performance Metrics - Customer Database - API - Activity Dashboard - Data Linking - Whiteboard - Drag & Drop - Data Visualization - Collaboration Tools - Brainstorming - Conversion Tracking - Workflow Management - Activity Tracking - Behavior Tracking - Personalization - Customizable Reports - Customer Journey Mapping - Customer Profiles - AI Copilot - Third-Party Integrations - Real-Time Notifications - Tagging - Audience Targeting - CRM - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Communication Management - Attribution Modeling - Action Management - Map Sharing - Engagement Tracking - Customizable Branding - Generative AI - Customer Touchpoints - Customer Experience Management - Diagramming - Campaign Management - A/B Testing - Storyboarding - Customer Segmentation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **Analytics** - Export/Import - Reporting **Analytics** - Reporting and Analytics - Heatmaps - Visual Analytics **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Additional Functionality** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Additional Functionality** - Customizable Templates - AI Copilot - Transaction History - SMS Marketing - Referral Tracking - Customizable Branding - Customer Surveys - Member Portal - Campaign Planning - Client Portal - Loyalty Program - Email Marketing - Customer History - Activity Dashboard - Performance Metrics - Multi-Campaign - Engagement Tracking - Customer Profiles - Social Promotion - Customer Segmentation - Customer Database - API - Point of Sale (POS) - Generative AI - Multi-Channel Marketing - Customer Activity Tracking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Customization** - Web Forms - Personalization - Templates - Integration - Social Media Integration **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking **Additional Functionality** - Lead Segmentation - Conversion Tracking - Activity Dashboard - A/B Testing - AI Copilot - Pipeline Management - Drag & Drop - Reporting & Statistics - Multi-Campaign - Prospecting Tools - Customizable Fields - Lead Distribution - Event Triggered Actions - Engagement Tracking - Generative AI - Chat/Messaging - CRM - Email Marketing - Template Management - Lead Nurturing - Customizable Branding - Contact Management - Contact Database - Email Management - Real-Time Notifications - Customer Segmentation - Surveys & Feedback - Campaign Management - Activity Tracking - Alerts/Notifications - Data Extraction - Lead Notifications - Reporting/Analytics - Dashboard - Business Card/Badge Scanning - Lead Generation - Customer Database - Autoresponders - Lead Qualification - API - Forms Management - Visitor Tracking - Lead Management - Campaign Analytics - Search/Filter - Campaign Planning - Lead Scoring - Email Tracking - Drip Campaigns - Campaign Segmentation - Lead Verification/Validation - Source Tracking - Calendar Management - Reminders - Interaction Tracking - Opportunity Management - Sales Reports - Document Storage - Sales Trend Analysis - Monitoring - For Sales Teams/Organizations - Sales Forecasting - Workflow Management - Task Management **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Agentforce Marketing (formerly Salesforce Marketing Cloud) Alternatives - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (767 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,665 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,205 reviews)