Brandfolder

Brandfolder

4.5
(575)
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Brandfolder empowers marketers by providing an easy to use, visual platform for organizing and sharing official brand assets.

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Showing 575 Brandfolder reviews
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Sarah J.
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Lauren T.
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Truly Amazing Product"

What do you like best?

Brandfolder has truly made it easy to share, and view all our brand assets. It's a truly remarkable platform, that is so user-friendly & overall provides a wonderful experience. It's nice to be able to see first hand the hard work our creative & marketing teams come to life. The ability to integrate Slack is life-changing, and has made sharing our assets that much quicker, and with so much ease it's unbelievable. Brandfolder is astronomically fundamental in the core of our Marketing/Design teams and for that, Brandfolder will forever be a favorite in the Duo family.

What do you dislike?

In all honesty, there isn't much to not enjoy about Brandfolder. It's inclusive, user-friendly, and the UI is breathtaking. I love the notifications we receive once a new asset is available, I know our Sales team supremely appreciates it! One thing I will say, is that it would be really nice if we could have an actual profile. With the new feature of being able to network internally, an editable profile would be substantial.

Recommendations to others considering the product:

It's the easiest and most effective way to share your brand's assets with your wider organization. Their staff makes implementation super easy!

What problems are you solving with the product? What benefits have you realized?

Here at Duo security, our creative/marketing team relies heavily on Brandfolder to share their creations with the rest of the company. More specifically, the platform allows our team to share our brand assets with our wider sales organization, making it seamlessly easy to share our works with the world. Brandfolder truly has made getting Duo's message to the wider org a non-existent issue from the start. Thank you all at Brandfolder!

What Digital Asset Management solution do you use?

Thanks for letting us know!
Fiorella F.
Validated Reviewer
Verified Current User
Review Source
content

"Brandfolder"

What do you like best?

My company uses this to share files with crew members system wide. Sharing pictures and videos are easy. They're easy to navigate and locate files and create folders. I am interested in what else brandfolder can do and will look into other aspects that can help my team out as well. Dashboards and data integration are high on my list.

What do you dislike?

Not sure yet. I haven't used this product to it's full capacity. I only have experience using the file sharing aspect.

Recommendations to others considering the product:

Definitely the perfect platform for file sharing over other platforms such as dropbox or google drive. It is much easier to use. Storage is not an issue especially if broken out into various folders. I would highly recommend using barbdfolder. Users wold not be disappointed when using this platform. I will be looking at other aspects that can help my team in better producing data integration.

What problems are you solving with the product? What benefits have you realized?

Sharing files, videos and pictures with teams across my system is be super easy. I will look into what other capacities brabdfolder can help my team out. After experiencing the file sharing option, I am interested in what else brandfolder can do.

正天 .
Validated Reviewer
Verified Current User
Review Source
content

"Easy to master, great work"

What do you like best?

I like the way Brandfolder lets the admins control who sees and is allowed to do what and how visual the overview of assets is. The fact that people can turn files that usually can only be used by designers into PNGs and JPGs in the needed dimensions saves us a lot of time. We always receive prompt and friendly support when needed. But What I like the best is that it is not a complicated application even beginners can use the tools in this program which is the best part.

What do you dislike?

I'm having a bit of a hard time getting our audience to understand how to navigate between collections and brandfolders.That aside, the previews load quite slowly from time to time. The admin interface for user administration could use a little more love but I'm told that's being worked on. I love the tools which is why I like to use it often but I dislike that this takes up a lot of time when using to be careful from other company stealing your data or something.

Recommendations to others considering the product:

Think about your setup in advance - adding Brandfolders, later on, can get a bit confusing for users. But overall I think it is a great softwear.

What problems are you solving with the product? What benefits have you realized?

We share our creative work to avoid that similar projects get kicked off, duplicating efforts. We also use it to supply our employees with brand resources. And later I realized the benefit is that I can easily use the tools on the program to create and develop something which is great and why I like it.

Josh F.
Validated Reviewer
Review Source
content

"Best way for teams and brand to manage quality and standards for brand assets"

What do you like best?

I like the flexibility in controlling which collections of assets I can share access to. The measuring of asset usage is also a very impressive feature.

What do you dislike?

Sometimes the logic in the app can be a little tricky to remember if I haven't done it in a while. The intuitiveness of creating new collections is sometimes not obvious.

Recommendations to others considering the product:

Don't start out trying to replace your production file storage - let it become that. Start out with assets focused on marketing and external teams to solve those problems then scale your usage of Brandfolder along the way. One thing I've seen is just how accommodating and supportive Brandfolder is with their clients individual needs.

What problems are you solving with the product? What benefits have you realized?

It was initially great for a public repository to share with Press contacts but over time we've taken to managing the "source of truth" for assets between marketing, product and BD teams.

Chris A.
Validated Reviewer
Verified Current User
Review Source
content

"Brandfolder makes it easy"

What do you like best?

How my company uses Brandfolder to provide our field employees the resources to create smart and engaging marketing with a common theme. We have access to many stock photos, fonts, and clip art with company logos to use. Having it categorized in a meaningful way really helps as well.

What do you dislike?

This maybe an implementation issue and not a Brandfolder issue, but I would like to have a better search function. The ability to enter a few key words and get a list of relevant resources would be great.

Recommendations to others considering the product:

When implementing Brandfolder, be sure to have as many resources as possible to get the full benefit for your team.

What problems are you solving with the product? What benefits have you realized?

The ability to create marketing material in the field that is specific to my location has helped get the word out in our community about what services our company provides.

Kristina A.
Validated Reviewer
Verified Current User
Review Source
content

"Easy to use, great metrics"

What do you like best?

I like the way Brandfolder lets the admins control who sees and is allowed to do what and how visual the overview of assets is. The fact that people can turn files that usually can only be used by designers into PNGs and JPGs in the needed dimensions saves us a lot of time. We always receive prompt and friendly support when needed.

What do you dislike?

I'm having a bit of a hard time getting our audience to understand how to navigate between collections and brandfolders.That aside, the previews load quite slowly from time to time. The admin interface for user administration could use a little more love but I'm told that's being worked on.

Recommendations to others considering the product:

Think about your setup in advance - adding Brandfolders, later on, can get a bit confusing for users.

What problems are you solving with the product? What benefits have you realized?

We share our creative work to avoid that similar projects get kicked off, duplicating efforts. We also use it to supply our employees with brand resources.

Man C.
Validated Reviewer
Verified Current User
Review Source
content

"Great asset management service"

What do you like best?

Along with a clean UX, the organizational features not only provide ease of use but is also user-intuitive. I haven't had any major issues using Brandfolder but I also like the ability to communicate my questions or concerns using the live chat feature.

What do you dislike?

As of this writing, I don't have any qualms or trepidation about any Brandfolder features. The fact that they update every so often with new features is actually a plus.

Recommendations to others considering the product:

Give it a try! This service is especially great if you're managing multiple brands or domains.

What problems are you solving with the product? What benefits have you realized?

Our business is currently using it for asset management in a few different channels. A definite benefit is the sense of cohesion that is created as the same assets are being utilized in many areas.

Keith N.
Validated Reviewer
Verified Current User
Review Source
content

"Great asset management tool"

What do you like best?

Great CDN... delivers sizable content very quickly. Easy to use... I pretty much learned the essentials within hour one and was using it efficiently.

What do you dislike?

Searching for images can be cumbersome. Even with great naming and tagging processes, I find it hard to find assets that have been previously created.

Recommendations to others considering the product:

None that I can think of. It's so easy to use, but the system was already in place when I started working here. I received a quick training and I was good to go.

What problems are you solving with the product? What benefits have you realized?

We use it for all of our email marketing images and host our marketing brand images. It provides a centralized location for all of our asset management and delivers fast image loading in emails and some of our landing pages.

Rosalva C.
Validated Reviewer
Verified Current User
Review Source
content

"Helpful for Creatives looking for assets!!"

What do you like best?

As a creative I like that if I don't have the resources to take my own photographs I can look to Brandfolder for assets.

What do you dislike?

Many of the photos were in general categories. I had to really dig to find the right image I was looking for. This may be because users are not being more specific when tagging images.

Recommendations to others considering the product:

Brandfolder is great for presentations or projects that require visuals such as power points. It was essential in putting together a fully realized project. It not only saves time but money as well. When you don't have the resources to create your own assets this is a life saver.

What problems are you solving with the product? What benefits have you realized?

Brandfolder has helped me when putting together projects at work that required visuals.

Sharna P.
Validated Reviewer
Verified Current User
Review Source
content

"Great platform!"

What do you like best?

Brandfolder is the perfect platform for our organization to collaborate, share our marketing collateral to ensure we always have consisted branding and marketing throughout.

What do you dislike?

Not really something I don't like but it is one more program I need to use and remember login details for. I don't recall ever having an actual issue with the platform as such.

Recommendations to others considering the product:

Start using it within a small department or group before making the decision to role out to a full organization.

What problems are you solving with the product? What benefits have you realized?

Consistency was our biggest problem. People would use old versions of logos and marketing pieces they'd had saved to their desktop for years. With brandfolder, everyone has instant access to the most up-to-date information, all the time.

Eros Falcon E.
Validated Reviewer
Review Source
content
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Brandfolder Review"

What do you like best?

Search bar when looking to files, all of our digital assets are loaded inside brand folder and we can easily send out these images to our company employees, it is our cloud media asset platform that makes us faster when it comes to the needs we have on images and files we need.also we can tag the files that we have so that it's easily searchable

What do you dislike?

Lag time of thumbnails when searching and most images as assets has long thumbnail loading time,

Recommendations to others considering the product:

Brandfolder easily organizer your assets, as well as raw files you need to edit, you can easily share the link to your co employees and they can easily download the files they need.

What problems are you solving with the product? What benefits have you realized?

Cloud Management for Digital Assets, most of our files need AI and Photoshop that we need to edit and send to our offline employees.this assures us that they can find what they need on the platform, they organize well all the data you need and assures us to search with ease

Alexi B.
Validated Reviewer
Review Source
content
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Great Software, Needs Work"

What do you like best?

Brandfolder is very user friendly. Adding users comes with ease. We have been using Brandfolder for a bit now at Berry, and colleagues we send links to tell us it's very handy.

What do you dislike?

Key word searching is a pain. That's the biggest issue in my opinion. If searching for certain terms was easier, we would benefit from it.

Recommendations to others considering the product:

Search needs to be improved but overall a good product which we have enjoyed using at our college and would recommend for others who are considering using Brandfolder in the future. We hope this can be improved because we have totally enjoyed using this over the server we used to use in the past. We still use the server for backup and for more images, but this is a great primary tool.

What problems are you solving with the product? What benefits have you realized?

We are using it mostly to send out pictures and share images for social media and marketing. It's very easy to send a link and download the pictures you want in high quality.

Michael P.
Validated Reviewer
Review Source
content
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Great for any website!"

What do you like best?

Brandfolder is my one stop shop for the best brands in home automation. The images on our website give potential clients a great visual of the brands we use and install every day. When we first started our web design, we only had low resolution images filling our pages. Brandfolder organizes high resolution images from top companies to make my job easier.

What do you dislike?

The only negative I have is download speeds and image sizes taking up lots of memory, but in retrospect is nothing to what you can get out of it.

What problems are you solving with the product? What benefits have you realized?

Our biggest problem was being able to show our potential clients great images, without being able to pull the images from the internet. When consulting clients on which products to use, we want to give them more lifestyle photos from top brand companies. Brandfolder provides a solution of access to photos you prefer, without having to download all of the images to a hard drive. We use the service to give our clients a visual of what their smart home can look like, creating excitement for the client.

Hannah C.
Validated Reviewer
Review Source
content

"Brandfolder makes it easy."

What do you like best?

I love how easy it is to navigate and they have the bubbles to click on for quick navigation. I like as you scroll through the website the titles of the area you are looking at comes through up top. I appreciate the quick view feature when clicking on a picture. Giving me each format it is in to pick from. The share feature is nice for people wanting to quickly send a link. Downloading is easy too with the option to download to any file folder on your computer.

What do you dislike?

Sometimes the information isn't high level enough after doing a search. When I search Kona a bunch of pictures pop up. You would think the logos would be first, then marketing, then random pics. Instead it is a bunch of random pictures. Not sure if there is a way to have the search come back with most used picture first or when somebody uploads a picture there is the option to have it come to the top of the search engine.

Recommendations to others considering the product:

Brandfolder allows you to pin areas that are frequently used. Sections are great for dividing up brands and. The search engine works well. I like the fact I can open up an image and then there are multiple formats to choose from and download.

What problems are you solving with the product? What benefits have you realized?

Consolidating all of our logos and marketing in one area has made it easy for people to grab and go.

U
User
Validated Reviewer
Review Source
content
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Review"

What do you like best?

Good UX – easy to find what you're looking for. This system that counts words in order to justify $25 for my feedback totally defeats the purpose of what you're trying to achieve with user feedback. Why do I need to fulfill a words requirement in order to be rewarded for my feedback? This will just cause people to input random information into your fields that will clutter your dataset and prevent you from uncovering any actionable insights that may have been discovered otherwise.

What do you dislike?

Nothing – y'all have an awesome product that fits a need in the market! Why do I need to fulfill a words requirement in order to be rewarded for my feedback? This will just cause people to input random information into your fields that will clutter your dataset and prevent you from uncovering any actionable insights that may have been discovered otherwise.

Recommendations to others considering the product:

none

What problems are you solving with the product? What benefits have you realized?

Align on brand identity and use high quality logos to achieve a better overall brand feel. Why do I need to fulfill a words requirement in order to be rewarded for my feedback? This will just cause people to input random information into your fields that will clutter your dataset and prevent you from uncovering any actionable insights that may have been discovered otherwise. Why do I need to fulfill a words requirement in order to be rewarded for my feedback? This will just cause people to input random information into your fields that will clutter your dataset and prevent you from uncovering any actionable insights that may have been discovered otherwise.

UP
User in Primary/Secondary Education
Validated Reviewer
Verified Current User
Review Source
content

"Marketing Made Easy"

What do you like best?

What I like best is that I can log on and be able to get to any marketing materials I need to get the word out! I love using Brandfolder because it allows me to, not only spread the word out about my company, but allows me to be very thorough with my referrals. It gives me the evidence needed that I am working for a company that is credible and reliable. No gimmicks here!

What do you dislike?

I do not dislike anything about it. I am very pleased. Brand folder allows me the autonomy needed to market my company to others around me.

Recommendations to others considering the product:

I do not have any recommendations.

What problems are you solving with the product? What benefits have you realized?

The benefits that I realized is that since I have been using the flyers and marketing materials via Brandfolder, I have received two successful referrals via VIPKID. It just make everything easier. I am more credible and reliable as well as the company I work for. Also, the products are just professional, colorful, informative, and just plain good!

A
Administrator
Validated Reviewer
Verified Current User
Review Source
content

"Great platform for managing assets and keeping things sortable"

What do you like best?

Search functionality and the ability to resize items on the fly is great. I like that we can also expire assets.

What do you dislike?

The platform can very quickly become a mess when you don't strategically think about how you want to organize your collections and tags. It's not out-of-the-box intuitive in that sense. You really need to be trained on how to adjust your thinking away from a traditional Dropbox-like folder system into a Brandfolder mentality. But once you wrap your head around it, it's a great tool.

Recommendations to others considering the product:

Get good training and get someone that really understands Brandfolder to sit down with you and sort through how to manage and categorize your assets. Right now I think we still have too many tags, and there's still room for improvement there but it's better than having sales people in the field wandering through random dropbox folders hoping to stumble on the right one.

What problems are you solving with the product? What benefits have you realized?

The Art department was the only ones that knew where all our assets were which meant that sometimes there would be a delay when we needed an asset and meant that sometimes someone would just create a brand new non-compliant asset. Now that its' searchable and controlled our Sales team has what they need instantly.

amber K.
Validated Reviewer
Review Source
content

"Easy Way to Share! "

What do you like best?

It is super easy to navigate and share with others. Easy to sign up and get started right away. This is super convenient! I plan to use this for other areas of work as well. I am excited to dive into more in the future. There are many easy ways to sort and filter when searching. I was able to import y images into multiple resources that I use. They easily transferred from Brand folder to my different devices. This then takes up less space from not having to save them on my individual devices.

What do you dislike?

I honestly have not found anything thus far that I dislike. Maybe as I continue, but right now nothing! Thank you for a great product! I have not read other reviews so I am wondering what others may consider improving. It will be nice to see any additional improvements made in the futures to the Brand folder.

Recommendations to others considering the product:

Very easy to use! I would reccommend this to anyone looking! The first time I tried it I was impressed.

What problems are you solving with the product? What benefits have you realized?

This eliminates placing different files in multiple places. Place them here and everyone can share! It was right where I needed it when I need to use image for an event. The images were shared with others to use as well and they were pleased with the immediate access they received. I am interested in checking out the video and audio features too!

Kelly H.
Validated Reviewer
Review Source
content

"Convenient and easy!"

What do you like best?

I am on the receiving end of Brandfolder. I work for a company that has shared branded materials with me using Brandfolder, and I am astounded at how easy it is to view the materials, download them, and use them as I see fit. I love that my company partners with Brandfolder, because it serves as an easy way to promote a cohesive-looking brand and keep everyone on the same page.

What do you dislike?

I honestly haven't come across any features or aspects to Brandfolder that I dislike.

Recommendations to others considering the product:

Brandfolder creates a seamless way to share digital branded materials with people on your team. I love that you can categories your materials for easy access across the platform.

What problems are you solving with the product? What benefits have you realized?

My company is able to share branded materials in an easy way that allows users to download only what they personally need. It conveys a cohesive brand, and it makes it easy for users to communicate to others about the business.

Joshua J.
Validated Reviewer
Review Source
content

"Leading the pack in file distribution."

What do you like best?

While using many different file sharing site over the years, this is by far one of the best. Being someone that needs graphics from many different brands and having only two of them run it through Brandfolder is makes me what to promote and tell everyone about this site. It is much easier and cleaner then going through endless dropbox's, google drives, or anything else.

What do you dislike?

Sometime the search doesn't find exactly what I need, however most of the time that is left to the naming conventions of the company using it. They are not using it to the full potential.

What problems are you solving with the product? What benefits have you realized?

I think the biggest thing I think it has solved on my end is it doesn't take space on the user's end, with dropbox and google you have to follow a shared folder, and then it eats up your space, for something you might only need once forcing myself to do file management for one project.

Sean C.
Validated Reviewer
Review Source
content
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Brandfolder has helped so much!"

What do you like best?

Our company has been able to unify our branding across the nation in a way that we've never truly realized before now. Brandfolder has allowed us to coordinate and update items within hours where it might have taken days or worse in the past. Thank you Brandfolder!

What do you dislike?

It may be on our end of the design, I'm not sure, but crop marks are not an option to print out with final images. This would make cutting smaller images and placard displays much easier than tracing against other objects after printing.

Recommendations to others considering the product:

So much better than printing and distributing materials nation-wide. No shipping or damaged product in-transit. Data is available real-time and can be updated in a moment's notice. Can even be modified to suit special circumstances on-site.

What problems are you solving with the product? What benefits have you realized?

National unity when it comes to branding. Organizing ideas and sharing the best ones across the company in a quick and orderly fashion. Discovering this new way of modifying specific items within given parameters has revolutionized our method of distributing and updating our retail information.

AG
Agency in Graphic Design
Validated Reviewer
Verified Current User
Review Source
content

"I Love Brandfolder"

What do you like best?

The company I work for was using Frontify and it was horrid. Brandfolder is not only easy to access, and use, but it's more professional and clean looking, the user interface is great, and we have gained more clients, wanting to signup with Brandfolder. It is improving the company business, and it was easy to learn and use on our own. I would recommend brandfolder to any clients, whether when I do freelance work, or even if i go to another company. It is so easy to use, i wish i knew about this a long time ago.

What do you dislike?

Honestly, so far I have not had any type of negative experience when using brandfolder. I also haven't heard of any of my co-workers or managers have trouble with brandfolder as well.

Recommendations to others considering the product:

As i stated before i would recommend brandfolder to my own personal clients when freelancing, future jobs, and i had stayed in contact with my previous employers would tell them as well. one thing i am doing is telling my graphic design friends about brandfolder, the ones who freelance. it makes it easier to put clients brand assets all in one place and not have to constantly look for things, and ask for things.

What problems are you solving with the product? What benefits have you realized?

As i stated before by using brandfolder, we have been able to sign up other main clients, using brandfolder, once we introduced how clean it will look, how easy it is to access, and how it can really organize their brand.

Andrea E.
Validated Reviewer
Review Source
content

"I love using Brandfolder! I only wish all of our manufacturers would use it."

What do you like best?

I love that you can log in to Brandfolder and access all of your different brands from the same dashboard. This makes it so easy to use. I love being able to see all of the different categories of images so if I'm looking for print or web, I can easily scan through and find what I need. We currently only have two brands that utilize Brandfolder, which is a darn shame if you ask me. It's such a great tool.

What do you dislike?

Literally the only thing I don't like has nothing to do with Brandfolder. It's simply that only a few of our manufacturers use it. Everybody should be using it! I would also like more information on how to integrate Brandfolder into software I already use.

Recommendations to others considering the product:

Absolutely a great way to keep all of your assets in one place!

What problems are you solving with the product? What benefits have you realized?

It saves time for sure. I really like being able to access images without having to go to a bunch of different sites.

I
Industry Analyst / Tech Writer
Validated Reviewer
Verified Current User
Review Source
content

"Great asset management for your collatoral"

What do you like best?

Brandfolder has a great user interface that allows content providers to quickly and easily post assets and materials into a repository for customers to consume. It's also great to be able to limit specific content to a certain audience (internal vs External) so that you can serve multiple groups from one location. I also like that we can post videos hosted on other platforms directly into brandfolder so all of the content is centralized in one location.

What do you dislike?

Not a big fan of the tagging system. When you are looking for all the information on a specific product the tag system is the only way to get that info. There is no home page for customers to land on and get all of the information in one place. So items tagged in support of that product will show up on the search.

Recommendations to others considering the product:

Be sure to plan your implementation and the way you want to display your materials. Groupings like, brochures, white pages, etc will be key to making sure that your stakeholders can get to the content quickly and easily.

What problems are you solving with the product? What benefits have you realized?

For us it was critical to get a single source of truth defined for our sales team. Brandfolder helped us to achieve that goal by providing a friendly user interface for posting and accessing assets and materials. With the ability to restrict content to either internal or external, we are able to provide assets to our internal sales team that also serves our customers.

Claire S.
Validated Reviewer
Review Source
content

"Best software to help unite employees across the country"

What do you like best?

Since I work for a nonprofit, we don't always have the resources that we need for our brand. Luckily, we have Brandfolder. Brandfolder allows different agencies around the country to unite by create collateral items using editable templates located in Brandfolder. I like that the national agency can upload brand standards and examples of quality collateral items and photos. We can then easily download them and use in our own marketing! Brandfolder is a great resource for small companies and large companies alike.

What do you dislike?

There are times when I try to download an item in a specific form, and it gives me a different form. For example, I wanted an eps, and it gives me a PS file, which is unusable.

Recommendations to others considering the product:

If you want to allign your organization's branding, you need Branfolder. Consistency is everything is branding, and Brandfolder allows you to upload editable templates so anyone across the country or world can create their own pieces that match the look and feel of your brand.

What problems are you solving with the product? What benefits have you realized?

Collaboration with agencies across the country allows our Big Brothers Big Sisters brand to align and stay consistent.

Jessica B.
Validated Reviewer
Review Source
content

"Pretty neat! I've never heard of this site before."

What do you like best?

It's so easy to find exactly what I need: logos, graphics, letterheads -- anything! I use filters for pretty much anything these days -- searching for a file, shopping, browsing, so Brandfolder helps me search for exactly what I need.

What do you dislike?

I can't really think of anything on Brandfolder's part. The only thing I would probably think of is how people use it. We used to use our own website, and that would involve using CTRL+F a LOT. With Brandfolder, while it is easier to search for graphics and anything useful, if something is not moved into Brandfolder during the transition, the user (such as myself) is left out without knowing what's going on. Maybe include a feature with direct communication to the initiator of the folder as to what is missing, or maybe suggestions about what could be added.

Recommendations to others considering the product:

Please be sure to utilize this well. Sometimes, in transition, files can be left out. Be sure to reach out to your users, and let them know that you need to ask them what can be added to their folders.

What problems are you solving with the product? What benefits have you realized?

I find it so much easier to find stuff. It's great to not have to scroll through a webpage. I love the filters! These aren't compltetely "problems" in the traditional sense, but it does give a wonderful, centralized location for me to find logos and letterhead, as I tend to use them a lot in my profession.

Michelle N.
Validated Reviewer
Review Source
content

"Connecting and collaborating across our global group"

What do you like best?

Our group has multiple locations across the globe, and being able to use brandfolder to share resources ensures that we are consistently using the same marketing materials and have access to a wealth of collateral to leverage for sales, marketing, etc. Brandfolder enables easier and quicker collaboration so we can use the time we saved to focus on more pressing tasks.

What do you dislike?

I don't particularly agree with the way the content is organized, sometimes I'll need to scroll down quite far or click "next" a few times to get to the resource I need. it would be great to have some machine learning/other functionality applied here that will allow me to search for the file, format or image I'm looking for easily simply by searching the right keywords. Being able to filter all the images to include only the ones with business execs, or only the images with cell towers, for example, would be a huge help.

Recommendations to others considering the product:

I'd recommend brandfolder for anyone looking for a central repository for sharing the most up to date resources and materials for marketers, particularly for a global group like ours.

What problems are you solving with the product? What benefits have you realized?

Consistency with our branded materials has been a big challenge for the group, as we are evolving our materials to suit best practices constantly. The benefits we've realized is being able to share our individual resources with one another and be consistent in doing so. We are able to work collaboratively with significantly more ease than before.

June C.
Validated Reviewer
Verified Current User
Review Source
content

"Great way to organize resources"

What do you like best?

There's finally a solution for the problem of "How do you share digital resources with internal and external people?". We ran into this problem all the time at my old company and it was always solved by emailing digital resources to people outside our organization, and it was a headache to repeat this process with every one of our thousands of partners. I like how Brandfolder makes this problem disappear.

What do you dislike?

I think that the downloading process could be streamlined, where it would be cool to just select a download button once, and then choose all the things I want to download. Additionally, browsing images has the potential to be a fun experience, but the way you explore images within Brandfolder is clunky.

What problems are you solving with the product? What benefits have you realized?

We no longer waste time attaching large digital assets into emails (or zipping them) to send to each individual external party. Additionally, we don't have to individually dig for digital resources internally either!

David S.
Validated Reviewer
Verified Current User
Review Source
content

"A useful platform for branding materials"

What do you like best?

The website is snappy, and in general it is convenient to have everything in one place. I like the concept of the tagging system.

What do you dislike?

I think there is potential for the tagging system to be more useful - the ability to use multiple tags for items could make sorting much quicker. We have some groups that have over 100 items, while that is better than a thousand it still takes a while to scroll through.

Recommendations to others considering the product:

For our purpose the product meets if not exceeds all requirements.

What problems are you solving with the product? What benefits have you realized?

Greater dissemination of marketing and branding materials throughout the organization. I personally have to bother marketing far less for materials that I can now pull myself.

Manpreet K.
Validated Reviewer
Review Source
content
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"A great and easy software to use for anyone"

What do you like best?

I love that this program is easy to use and this makes me happy that I can complete my goal quickly with the help of this application when I need to market my assets or manage my work quickly with ease. What I like the best is that it is not a complicated application even beginners can use the tools in this program which is the best part.

What do you dislike?

The downside is that the application allows anyone to view my data. So, when I need to use this application, I have installed on my computer to use because it is much easier to use. Everyone uses this software so anyone can see your data digital assets. I love the tools which is why I like to use it often but I dislike that this takes up a lot of time when using to be careful from other company stealing your data or something.

Recommendations to others considering the product:

Use this application because it will be worth it. The tools are easy to use and anyone can understand the process of the application.

What problems are you solving with the product? What benefits have you realized?

I needed a program to help me install and manage my assets so I can use the tools for my business goal. I used this for my business because I need a good software developer that will help me create assets from this application. I realized the benefit is that I can easily use the tools on the program to create and develop something which is great and why I like it.

David Q.
Validated Reviewer
Verified Current User
Review Source
content

"Sharing Event Footage"

What do you like best?

I like that I can tag photos and videos directly on Brand Folder which make it super easy for other teams to search for what they are looking for! I lead the video team and we get a lot of request for raw assets and this has been a huge help in organizing these assets.

What do you dislike?

Limiting us to 5 higher level folders is a little restrictive. I wish there was not a limit so we can create folders for each individual team at the company (10 teams)

What problems are you solving with the product? What benefits have you realized?

We are solving asset management problems we had and we are solving brand guideline sharing with external vendors we work with.

Michelle T.
Validated Reviewer
Review Source
content

"Brandfolder is AMAZING"

What do you like best?

The file organization style is great. It's visual, it's easy to use on the back and the front end. I've seen different companies organize their Brandfolders differently, and I think that's awesome that companies can organize things in the best way for them.

What do you dislike?

I would love if I could reorganize the order of my files within an asset category! Currently, new uploads go to the end but in most cases I'd like if they were shown at the beginning. Maybe this is already possible and I'm just missing it?!

Recommendations to others considering the product:

Brandfolder is a great way to easily share assets. I love Dropbox but Brandfolder is better for FTP/sharing-type usage. The way it's laid out visually makes it easier to find what you're looking for.

What problems are you solving with the product? What benefits have you realized?

We are making it easier (so easy!) for our sales team, accounts, and distributors to access the correct images/logos/etc for our brand.

Nicholas J D.
Validated Reviewer
Verified Current User
Review Source
content

"The Ultimate Brand Tools Database"

What do you like best?

It's quick and easy to use. I love the search function. As long as info is tagged correctly, it's a breeze to find exactly what you're after.

What do you dislike?

The invite process is a little troublesome. Most of the accounts I invite dislike the fact that they are required to create a username and password.

The homepage does not always seem to work. I have my brandfolder bookmarked but the page I'm directed to is not always the homepage so it can be a pain to navigate.

What problems are you solving with the product? What benefits have you realized?

I love the ability to share videos and catalogs and have everything available in one area. It's streamlining my process of sharing this information.

Cady L.
Validated Reviewer
Review Source
content

"I have had a great experience using brandfolder so far. It has made my life at work much easier!"

What do you like best?

It is a great platform to share work and resources. We have teams across the world and we are all able to share assets and leverage each other's work very easily!

What do you dislike?

Haven't found anything yet that I dislike. I have found Brandfolder to be very user friendly. One thing that could help keep us organized is a better folder system to allow for easy filtering.

Recommendations to others considering the product:

Brandfolder is a great system to help organize brand assets. I love that you are able to edit and tweak the assets and resave them on Brandfolder. Allows for very easy customization and efficient use of time.

What problems are you solving with the product? What benefits have you realized?

We have teams across the world that all request slight variations on design assets. With brandfolder we are able to collaborate, share resources and let our remote teams edit and tweak their own assets, saving our design team tons of time.

U
User
Validated Reviewer
Verified Current User
Review Source
content

"Helps keep our digital assets organized and easily accessable! "

What do you like best?

Being able to interface with multiple teams from different departments and being able to easily share selective assets with internal and external customers alike.

What do you dislike?

Sometimes the platform loads a bit slower than I'd like, but I'm not sure the reasons behind this or if there are things we could do to help mitigate this issue.

Recommendations to others considering the product:

If you need to share digital assets with a multitide of customers, both internal and external, Brandfolder is a great solution. It allows easy and quick shareability of assets and control over your brand by being able to lock down certain aspects and allow others to be edited.

What problems are you solving with the product? What benefits have you realized?

Working across multi-departmental teams to achieve milestones and bring our product to market. Making editable assets available for our customers while still controlling our overall brand look and feel. Sharing assets with internal and external customers.

Matthew D.
Validated Reviewer
Verified Current User
Review Source
content

"Brandfolder: "

What do you like best?

I love having all of our digital assets in one, organized, easily searchable and convenient location that I can send all of our valuable customers to. We keep our images, videos, logos, fonts and more available at a moments notice to whoever may benefit from them.

What do you dislike?

Brandfolder is such an improvement over our last DAM system that it feels like a stretch to try come up with one specific issue.

Recommendations to others considering the product:

Organize!

What problems are you solving with the product? What benefits have you realized?

Having our digital assets so readily available has made getting the key messages we want to express to our customers so much more streamlined. Brandfolder has made season and product launches more successful.

U
User
Validated Reviewer
Verified Current User
Review Source
content

"A great way to stay organized"

What do you like best?

It is very easy to update files (our prices fluctuate a lot on our Sales sheet, so it's a nice feature for us).

I also like how materials can be separated into their own sections, making it simple to navigate. We were using the Google Drive before for everything, and it's a huge difference to have everything all in one place. I also really like the tags feature. I use them a lot.

What do you dislike?

The thumbnail feature could probably be improved, particularly for decks or slideshows. There is no option to add a thumbnail for those.

Recommendations to others considering the product:

Use thumbnails and tags! They help find materials faster.

What problems are you solving with the product? What benefits have you realized?

We are solving organizational business problems with Brandfolder. Now, each department can all come to one place to find a variety of materials, and it's as easy as sharing a link with them.

Betsy H.
Validated Reviewer
Verified Current User
Review Source
content

"Brandfolder has been an invaluable tool for sharing our creative assets!"

What do you like best?

It is extremely easy to find, share or download assets. It is also very flexible with managing, uploading and tagging assets.

What do you dislike?

The Insights tool has not worked as I hoped it would. I have been relying on Brandfolder's customer service to pull accurate data. Chelsea has been very responsive with this task, but I am not sure I am receiving the value that I am paying for the Insights add on, since I am unable to pull accurate reports by myself.

What problems are you solving with the product? What benefits have you realized?

The ability to quickly and easily share creative assets to our 100+ national sales team and 500+ national and international wholesalers!

Robin W.
Validated Reviewer
Review Source
content

"Brand Folder is key to any advertising department ! "

What do you like best?

What I love best about Brand Folder is the user friendly interface, the file compression, the easy upload speed.

What do you dislike?

Not being able to send out notification blast to all of my brand folder users.

For example " See what is new on Rosati's Brand Folder "

Recommendations to others considering the product:

This is the product, dropbox and google drive are out of the question. After using Brand Folder I will not go back to others.

What problems are you solving with the product? What benefits have you realized?

Some business problems I am solving with Brand Folder is using my time more wisely. Not as much back and forth with sending design proofs back and forth via email. Not spending the extra time finding stock templates I have for use. Now I just click share via brand folder. Cuts that email communication time in half and leaves me more time for main creative assets.

A
Administrator
Validated Reviewer
Verified Current User
Review Source
content

"So easy to use, implemented across our enterprise"

What do you like best?

I've never had to 'train' someone how to use this tool - it's layout and design make for a very simple user experience. It also consolidates the same creative really easily (for example, 1 of our campaigns can have over 70 pieces of creative) and then it picks up on the metadata in stock images and tags them with those keywords when you store them in Brandfolder.

What do you dislike?

Sometimes they try to launch various new features that seem a little hasty. I got an email the other day asking me to create a Brandfolder community - which isn't something my organization has a need for and the concept didn't make a ton of sense to me.

What problems are you solving with the product? What benefits have you realized?

We have too many freelancers and external agencies that work with us to rely on internal servers. This allows for easy access across all of our users and partners. The select and share feature makes it easy to avoid sending large files via email.

Bruno R.
Validated Reviewer
Verified Current User
Review Source
content

"All Brand Assets in One Place"

What do you like best?

I like all the time I get back by not having to control assets.myself. anyone who needs them can find themselves and it is easy to see everything other teams are.working on that is Brand related.

What do you dislike?

Sharing with outside partners is not always that easy. I'm not always confident the link will work and I end up downloading and sharing myself. I also do this because I'm do not want to risk sharing assets I am not suppose to.

What problems are you solving with the product? What benefits have you realized?

Keeping the brand narrative consitent by centralizing assets and creating a forum for all Brand stakeholders within the company.

Joel B.
Validated Reviewer
Review Source
content

"Great Asset Management Tool"

What do you like best?

Brandfolder is a platform that is built for any organisations size and industry. It combines powerful tools to manage, share, track and store your companies assets. This product features an all in one toolkit to easily manipulate images, text and convert files to alternative formats. Full customer support if any assistance is needed.

What do you dislike?

There is nothing that I dislike about the product, it is very versatile tool for company assets and gets the job done.

Recommendations to others considering the product:

Easy to use software, I will recommend this to people who are looking for a non time consuming solution to handle company assets with out the hassle of shipping company products.

What problems are you solving with the product? What benefits have you realized?

It allows full manipulation of our companies brand images for customer email marketing, great for editing visuals to add to company projects and reports.

Adina Mihaela F.
Validated Reviewer
Verified Current User
Review Source
content

"Great experience with BrandFolder so far!"

What do you like best?

BrandFolder is used for work in order to have a wide range of documents available in one place.

I love the fact that you can have different folders, sections and for one item, more than one version (a brochure can be in a web format or a print ready one, etc.)

What do you dislike?

I cannot always easily see in which folder I am - could be useful to keep an Option on the top menu line for this. Could be more user-friendly / interactive for scrolling - such as a permanent small menu icons on the right side that would move along as we scroll down or up - that way, we can click on the section we want to see much easier!

Recommendations to others considering the product:

Give it a try, it's worth it!

What problems are you solving with the product? What benefits have you realized?

Gathering documents - we create folders per interest and public/sector, useful for segmenting

Giving instructions - a common place to have all details on best practice

Jake M.
Validated Reviewer
Verified Current User
Review Source
content

"Brandfolder Review"

What do you like best?

The easy user flow that is continuous across platforms. Also, the ability to have separate channels is a life saver. We have began to implement video usage as well which has been seen and used to be really influential to our marketing and social marketing team. I think what has worked best for us is the customer service. The brandfolder team is constantly reaching out and accepting any challenge we send over and approaching it professionally and logically. We get responses quickly and have seen many failures turn into successes due to their team

What do you dislike?

Sometimes there is a noticeable slow speed due to too many subcategories. Also when sending out user requests, some users have not received their request and have to send out multiple times to receive.

Recommendations to others considering the product:

Speed up website speed when having multiple subcategories. Notice is in everything from searching to adding users.

What problems are you solving with the product? What benefits have you realized?

We had very slow and sloppy asset location and storage. With this, we could never locate assets by names or item numbers and had to use specialized codes that were registered when first put into a different DAM. Brandfolder has gotten rid of that struggle and has made us realize the easiness of using a simple tag or correct naming convention to see quick asset location. We have come to realized how useful a search bar is to keep our whole team functioning smoothly and getting the appropriate images where they need to be as quickly as possible.

Kate G.
Validated Reviewer
Verified Current User
Review Source
content

"Where's the logo? No, white! No, transparent background!"

What do you like best?

Easy to find colors in different formats, images are easy to organize. Maybe this isn't a big deal, but it's nice that Brandfolder admins have added in things like photos of the C-Suite for sales pitch elements.

What do you dislike?

Not a whole lot. It does what it needs to do.

Recommendations to others considering the product:

Think about all of the assets your employees use! Which ones need to be standardized??

What problems are you solving with the product? What benefits have you realized?

Tons of people need to rep the company in slides, handouts etc. and now everyone is using the same artifacts instead of warped versions they've saved off the web and edited how they please.

Zack C.
Validated Reviewer
Verified Current User
Review Source
content

"Great Service for my Company!"

What do you like best?

I love the ease of access to all the different brand colors I need at work. I deliver reporting to a large retail audience, so keeping my colors aligned is key.

What do you dislike?

Honestly, I don't have any negative comments to say about how I've used Brandfolder. It accomplishes the task and it does it easily and simply without anything to worry about.

What problems are you solving with the product? What benefits have you realized?

I'm able to align all of my team's sales reports properly so that we can service all 5000+ of our customers properly and be the face of the company to the employees of the company.

Taylor B.
Validated Reviewer
Review Source
content

"Great platform for organizing, sharing and storing assets! "

What do you like best?

Our company has two brands. This is a great platform to store assets for both (keeping them in one place) while having the ability to share individual brand assets through either brand. Also, it has the ability to embargo, send assets privately, etc. Basically, there's a lot you can do with Brandfolder. Perfect for large and small businesses alike.

What do you dislike?

There isn't too much I would complain about. It would be great to have a social component in the future though... the ability to connect with team members within the platform.

Recommendations to others considering the product:

Get it! It's easy to use and a great way to keep your business organized!

What problems are you solving with the product? What benefits have you realized?

We are able to stay organized across two different brands. Also, it helps with asset embargos and giving our PR team the first look all within one platform.

Kristi H.
Validated Reviewer
Verified Current User
Review Source
content

"Brandfolder Provides a Refined Solution for Digital Asset Management"

What do you like best?

We love the visual layout with the robust search feature. The ease of use is second to none and it presents our assets to our customers and media partners in a way that is consistent with our own reputation.

What do you dislike?

Honestly, there isn't anything that I dislike. They have given us more than I could have asked for.

Recommendations to others considering the product:

Don't delay, just get it. You'll be thrilled!

What problems are you solving with the product? What benefits have you realized?

We are solving the issue of keeping our assets up to date easily by having just one place to maintain. We also have solved the issue of assets disappearing when users misunderstand complex directions about how to download our assets. The Brandfolder interface is so simple to use and it prevents accidental deletion of our assets. Brandfolder has provided us with total control of our assets while making it exceptionally easy to share them.

Tina C.
Validated Reviewer
Verified Current User
Review Source
content

"Easiest tool to use- even for our less techy team members! "

What do you like best?

The ability to easily choose formats and to share items in our folders with people who are not on our team.

What do you dislike?

There has not been anything yet we have not liked.

Recommendations to others considering the product:

I would highly recommend Brandfolder to anyone considering a management tool. It exceeds our expectations.

What problems are you solving with the product? What benefits have you realized?

We are able to use Brandfolder for our marketing and branding materials. The shared files make it easy to grab items we need, develop materials and download easily. Our new marketing and branding is pivotal in our ability to meet our mission goals and Brandfolder makes it happen.

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