--- title: Brandfolder Reviews meta_title: 'Brandfolder Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1428 reviews by the users' company size, role or industry to find out how Brandfolder works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1428 scale: '5' date_modified: '2026-09-28' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Brandfolder Reviews **Vendor:** Smartsheet **Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,428 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About Brandfolder Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. Brandfolder is more than just storage for your digital assets; with our solution’s cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity and empowers external users to access the content they need with unprecedented ease. ## Brandfolder Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **ease of use** of Brandfolder, simplifying asset management for teams and external partners alike. (56 reviews) - Users find Brandfolder enhances organization with **efficient asset management** , simplifying sharing and improving marketing efforts. (44 reviews) - Users appreciate the **ease of sharing** with Brandfolder, facilitating smooth collaboration with colleagues and clients. (32 reviews) - Users value the **efficient content organization** of Brandfolder, enhancing searchability and streamlining digital asset management. (31 reviews) - Users value the **efficient asset organization** of Brandfolder, facilitating easy sharing and access for teams and partners. (26 reviews) - Ease of Finding (23 reviews) - Content Sharing (21 reviews) - Users appreciate the **easy organization** of Brandfolder, allowing efficient sharing and searching of brand assets with minimal training. (19 reviews) - Tagging System (19 reviews) - Users value the **convenient image search** of Brandfolder, enhancing workflow with easy tagging and organization features. (18 reviews) **What users dislike:** - Users highlight the **high costs** of Brandfolder, leading to dissatisfaction despite its useful features and integrations. (17 reviews) - Users find the **search issues** in Brandfolder confusing, leading to frustration and difficulty in locating assets. (16 reviews) - Users find the **tagging issues** in Brandfolder overwhelming and tedious, especially with asset organization and uploads. (16 reviews) - Users often face **search difficulties** with Brandfolder, requiring multiple attempts to find the assets they need. (15 reviews) - Users find the **inadequate search functionality** challenging and overwhelming due to its complexity and lack of guidance. (11 reviews) - Users face a **steep learning curve** with Brandfolder, as features can be hard to locate and utilize effectively. (11 reviews) - Users find the **missing features** such as customizable download defaults and better sorting options frustrating. (11 reviews) - Inefficient Tagging (10 reviews) - Integration Issues (10 reviews) - Users find the **limited customization options** in Brandfolder restrictive, impacting efficiency and collaboration on projects. (9 reviews) ## Brandfolder Reviews ### 1. Brandfolder is good but... **Rating:** 4.0/5.0 stars **Reviewed by:** Susan F. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** I like Brandfolder from the standpoint that it is like a Waffle House Menu - visual -point and click the one you want! Easy to see and use. **What do you dislike about Brandfolder?** When we signed up with Brandfolder, I was hoping to have something where we could divide into folders and then place product information into those folders. Having to scroll and scroll to get to the item you need is kind of irritating. I almost wish this was a combo of what you have now and a DropBox style of folders. Maybe you offer that, but we don't have that set up so for now, we have to scroll through the photos section. Then we scroll through the product videos. Then scroll past the presentations, then scroll past... you get the picture. An easy to read index at the top or a way to place certain documents into a folder would be great. **What problems is Brandfolder solving and how is that benefiting you?** It is centralizing information for us internally and then for our distribution partners in a visual manner making it a little easier for all of us to access in one place. ### 2. Excellent for Asset Organization and Centralization **Rating:** 5.0/5.0 stars **Reviewed by:** Lindsey M. | Marketing Content Writer, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** Brandfolder has enabled us to centralize assets ranging from images and videos to PDFs and design files for a global team. We've also created a collection for sales enablement which our sales team can use to find and download key content throughout the sales process. The platform is generally intuitive and has multiple options for filtering, tagging, and sorting. I love the version history option, which is a great auditing tool if you have assets that are regularly updated! We also use the share links both internally, and to share assets with our external agency partners. The knowledge base is also fantastic. The articles are easy to understand and there are screenshots and videos that have answered nearly every question I've had. **What do you dislike about Brandfolder?** I don't like that we have to share assets with all their attachments. I wish we could select an attachment to share since we usually keep assets in multiple languages, or assets and their design files in one asset container. Sometimes the search bar brings back irrelevant results; you have to learn how to use parameters to get more specific, especially with PDFs. **What problems is Brandfolder solving and how is that benefiting you?** Before Brandfolder, we were storing assets across multiple teams and regions in disparate applications, from hard drives to SharePoint to DropBox and even Google Drive. With Brandfolder, we've been able to centralize all our assets, which makes it much easier for each team to have visibility into other regions' content, and access that content for reuse, repurposing, and localization. ### 3. Honest Abe **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon H. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** Not only is it straightforward and user-friendly, everything inside of Brandfolder is at your fingertips to create, edit, download, and use. Whether you are on the fly or at your desk, it's that easy to create and use. The search engine is key. Don't waste your time trying to find a document, simply search for the doc and hit enter! **What do you dislike about Brandfolder?** There is not much that is disliked. The only gripe I can share is the website redirects when clicking on a piece. Sometimes I click on a document and it stays on the same webpage, which is for the better. But then there are times when I click on a piece and it will then redirect and open another webpage with the document. For me, that's a little messy, and I prefer to stay on one webpage for less clutter. **What problems is Brandfolder solving and how is that benefiting you?** I am not sure of any problems that Brandfolder is solving that are benefiting me. Sorry, I cannot be much help is this question for you as I would like to. ### 4. Brandfolder Saved our Assets **Rating:** 5.0/5.0 stars **Reviewed by:** Chris L. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** For years, our organization has talked about implementing an asset management system. For years, for various reasons, the organization never prioritized a DAM. When we finally pulled the trigger on Brandfolder, it's saved the Creative Team hours and hours of file management, delivery and version tracking. Everything is available to our business partners. I'm happy to say that our team is well on its way out of the asset management business now that we're working with Brandfolder. **What do you dislike about Brandfolder?** In the beginning, getting used to Brandfolder's structure was a little tricky. We spent hours with our account rep on training our team on how to get around Brandfolder. While it's still not 100% where we had hoped to be, we're figuring out creative ways to make Brandfolder do what we need it to do. **What problems is Brandfolder solving and how is that benefiting you?** For years, our Creative Team (Editorial, Video Production and Design) has used multiple systems and methods for file delivery (DropBox, OneDrive, iCloud, Amazon Workspaces) and asset management (Amazon Photos, Blogger, Wordpress, OnTrack). After moving everything into Brandfolder, we've simplified and unified our team's methods of delivery and management into one centralized place. ### 5. Brandfolder is the most robust brand assets platform, period! **Rating:** 5.0/5.0 stars **Reviewed by:** Jason M. | Craft Brand Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 27, 2020 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandfolder?** Brandfolder is the best way to keep brand assets organized, easy to navigate, and instantly accessible to clients and partners that need information and resources quickly and easily. It is especially helpful that if you need access to multiple Brandfolders from different businesses that they are all available together when you subscribe to them! **What do you dislike about Brandfolder?** I wish that there was a way to connect the guest accounts that I login with to my Brandfolder account to avoid signing into them with the guest password each time I switch account. I wish more of my suppliers used Brandfolder, I am recommending that they do! **Recommendations to others considering Brandfolder:** Brandfolder makes it easy to keep all your assets in one place and allow your network of employees or affiliates access to them! **What problems is Brandfolder solving and how is that benefiting you?** I haven't had any problems with Brandfolder. The user interface is the best around and gets me to the assets that I need for the brands I work with quickly and in the formats I need. The only problem I am hoping gets addressed is the difficulty the website has sometimes when converting files to other formats for me. ### 6. Easy to use DAM system! **Rating:** 5.0/5.0 stars **Reviewed by:** Jenna S. | Director, eCommerce Sales, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** Brandfolder is great for eCommerce needs because we can easily export assets in a variety of sizes and formats very quickly. It has great search functionality and can even be connected to your PIM. I like the user interface and export capabilities. **What do you dislike about Brandfolder?** Brandfolder is best utilized if you make a commitment to tag all of your assets very well. We set up a tagging system which has improved our search abilities - it is best to set this up from the start but you can always improve by adding tags later on. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder makes it easy for my team to download assets in a multitude of sizes very quickly. This is crucial to eCommerce as we are always getting requests for different sizes and types of assets. Brandfolder is also very intuitive and easy to use, meaning that there is little to no training required to begin using it. ### 7. Brandfolder helps us and our clients stay in-brand **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole W. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** Brandfolder is a great way to manage all of our digital assets. The way files are organized and tagged makes it so much easier to find things. Templates have been a great feature for us, so everyone on our team can edit our creative materials. **What do you dislike about Brandfolder?** No complaints with Brandfolder and the features available in the plan we purchased. However, we'd like to have some features that we will need to upgrade to a premium plan to receive. **What problems is Brandfolder solving and how is that benefiting you?** Our clients needed a better way of managing their Digital Assets and sharing them with everyone in their organization. It was also essential to have editable templates available to reduce the number of customization requests. We are still setting this up for some of our clients; however, it seems to address both of these issues so far. Plus, it has provided our agency with a better way of managing our assets. ### 8. Just what we needed! **Rating:** 5.0/5.0 stars **Reviewed by:** Brett F. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** We started using the site this year & love it so far! It helps us find files and creative assets easier than ever while staying organized. The site rarely has technical problems and is very easy to use. **What do you dislike about Brandfolder?** Identical photos uploaded as different files when sizing is different, rather than having the photo uploaded as one thing where you can choose the sizing after clicking into it. (Not sure if this is an error on the manufacturer's part as I am downloading assets they provide) **What problems is Brandfolder solving and how is that benefiting you?** Our manufacturer, Kubota, provides advertising assets to us, but since there are so many, the older site we were using to download these files was a little glitchy and hard to find what we were looking for. Brandfolder makes it much easier for us to find files that are needed & create ads inside the site easily, saving us lots of time. ### 9. Brandfolder Review **Rating:** 4.5/5.0 stars **Reviewed by:** Ana C. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** One of my favorite things about Brandfolder is the version control, our designers can easily replace version if any updates are needed and the share link will remain the same! This is a super helpful feature for sharing assets with clients and to minimize sending the wrong link if there was any feedback. **What do you dislike about Brandfolder?** One of the things that Brandfolder could improve on is how intuitive the platform is at the time of populating the tags when a new asset has been added. Sometimes it's helpful, but for the most part the tags are not really intuitive and need to be adjusted. Overall, an amazing tool to keep all your assets! **What problems is Brandfolder solving and how is that benefiting you?** We have over 10 different clients so the fact that we can keep all the assets for each with one login and have the ability to easily share them with the client has been game changer. ### 10. Organization made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** Brandfolder has been a gamechanger for our organization. Gone are the days where we couldn't find the files we needed. With Brandfolder it's all organized, labeled, and easy to find what we need. **What do you dislike about Brandfolder?** I'm sure we aren't using it to its fullest capabilities. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder helps us with our file organization, but also with file sharing. ### 11. The switch we didn't know we needed **Rating:** 5.0/5.0 stars **Reviewed by:** Alex K. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** The ease of finding assets via multiple approaches. Through tags, labels, or in-depth searches, it's given our entire team the leg up we needed to get everyone on the same page for finding and organizing assets. It's also awesome to be able to share assets with partners and outside agencies and give them a branded experience tailored to us and how we should be representing ourselves in the sharing space. **What do you dislike about Brandfolder?** it's a little confusing at first to get the hang of with the self-guided on-boarding but after getting in there and getting your hands dirty you can pick it up pretty quick. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder is giving our team a much more easy and intuitive way to organize our 40K+ assets and allow users who aren't necessarily familiar with digital asset management tools the confidence to poke around and get exactly what they need with ease. ### 12. User-friendly with quick turnaround time from support. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 09, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandfolder?** It's an easy-to-use intuitive platform that can handle all types of media formats. Organizing them within the system is a breeze too. **What do you dislike about Brandfolder?** Could use more dynamic graphics, but in general, it's simplicity is it's best feature. **What problems is Brandfolder solving and how is that benefiting you?** Support has stepped up its game, so right now, I'm pretty happy with Brandfolder. ### 13. Asset Organization platform **Rating:** 3.5/5.0 stars **Reviewed by:** Tracy S. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** Review from the marketing side as compared to the design side. Tagging images is pretty simple; selecting and sharing multiple images vs. downloading is excellent for keeping my downloads folder from overflowing. Compared to other DAMs I have used, this seems user-friendly. **What do you dislike about Brandfolder?** For me, the amount of work needed on the back end to improve the search function is pretty substantial. The biggest challenge is finding what I need quickly. As a small startup organization, it's tough to tag thousands of images in a way to make a search quick and easy. If you don't have the resources to tag and sort, google drive or intranet shared folders might be a more cost-effective option. **What problems is Brandfolder solving and how is that benefiting you?** The main problem Brandfolder is solving is keeping images organized. A secondary benefit is providing a way to share images with external agencies, prospects and partners. ### 14. Easy to use digital media platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** The UI is simple to use and allows for organizing lots of digital assets. Tagging and smart tagging helps recognize patterns and presents useful tags. **What do you dislike about Brandfolder?** Search lags a bit where you type and it takes a while to populate **What problems is Brandfolder solving and how is that benefiting you?** Organization and management for our digital media files ### 15. Visually well-designed. Mediocre UX. POOR customer service. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 18, 2023 **What do you like best about Brandfolder?** The ease of sharing files with colleagues. The look of the site feels modern. It is easy to ingest and tag assets. I've found onboarding new users is rather easy. **What do you dislike about Brandfolder?** Our experience with our customer service or customer success manager has been pretty poor since we started with Brandfolder. I feel like we've gone around in circles trying to solve template problems. We were excited to bring robust, on-brand templates to our colleagues and have been severely underwhelmed with the tool. We've been promised a new tool each year for the past two years we've been customers. **What problems is Brandfolder solving and how is that benefiting you?** I actually don't know what problems they are solving. The biggest issue is the template tool. They bought out a templating company to try and solve this, but from what we've seen from demos and conversations, it still misses the bar. ### 16. Review of Brandfolder **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer B. | Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** I enjoy having brandfolder to make it easy for me to access content I can use for social media. We are able to login from anywhere and pull details and images for content. **What do you dislike about Brandfolder?** The downfall I have run into so far, I have had a hard time when brands folders will not link when you gain access to them. We have some that automatically link to our account when we gain access and others that still make use log into that separate folder. It would be nice if all accounts linked to your profile would show up in an easy to access way. **What problems is Brandfolder solving and how is that benefiting you?** It allows us to have access to brands information without having to go research and pull the information from separate locations. We can login to one location and pull what is needed. ### 17. Automations should be apart of every single package level. **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 13, 2023 **What do you like best about Brandfolder?** The DAM system is much easier to search than a server folder system. **What do you dislike about Brandfolder?** The Automations should not be an add on for premium packages. in fact it should automatically come standard with ALL packages. Making the functionaluity to upload content easy and painless is the goal. THEN create add ons from there. **What problems is Brandfolder solving and how is that benefiting you?** Makes searching for assets for a remote based team much easier than the server folder solution. ### 18. Brandfolder Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** The AI tagging is super helpful and then being able to organize by tags is so fast **What do you dislike about Brandfolder?** I don't like how the organization of portals can be clunky and confusing **What problems is Brandfolder solving and how is that benefiting you?** It helps to organize and distribute all of our digital assets. ### 19. Easy To Use **Rating:** 4.0/5.0 stars **Reviewed by:** Dianne B. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** It was straightforward to save and send to the print shop. It is nice to be able to choose our logo and put it on whatever we choose. Makes it fun to get creative. **What do you dislike about Brandfolder?** I was not sure of the sizes of the images, but they seemed to be able to fit them on the products I wanted. One of our logos has white lettering; my husband chose this one for a presentation, unaware that the words would not appear. It would be nice to have realized this for his presentation. The site did show the logo against a white background, so how it would look was confusing. **What problems is Brandfolder solving and how is that benefiting you?** Building presentations that look professional and printing on items for home shows. Yes, this helps so much for the use of our brand. ### 20. Brandfolder is easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Michael N. | Post Production Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** Brandfolder is easy to use. The intuitive interface makes it easy for our Team to add assets. Navigating is simple for the reviewers. We have access to all of the industry standard tools that make organizing and sharing assets simple. We don't need to spend a lot of time training those who use Brandfolder. You can log in and get up to speed very quickly. **What do you dislike about Brandfolder?** Deleting Assets is not intuitive. You have to click around to find the correct page to do that from. Adding tags and organizing them can be simplified as well, in my opinion. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder allows us to store our assets in the cloud and share them efficiently across our fully remote Teams. We are able to save time by having a centralized location for our finished assets. ### 21. Good Digital Asset Management platform for efficiency **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** The layout and visual of the platform is pleasing. **What do you dislike about Brandfolder?** It does not integrate well with other platforms. I would like more organized and specific insights/ data **What problems is Brandfolder solving and how is that benefiting you?** It is allowing us to share assets with clients much easier and more effectively ### 22. Brandfolder helps Buisnesses Stay on the Same Page **Rating:** 4.0/5.0 stars **Reviewed by:** Evan A. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** We use Brandfolder pretty consistently across 30 properties, it helps our national and local marketing teams connect and ensures in this world of turnover that anyone on the team can pick up where others left off and ensure our brand identity stays the same. With multiple brand files and asset types, it helps even our least experienced managers create content that fits our identity and is targeted to the right people. **What do you dislike about Brandfolder?** Brandfolder can sometimes be a little learning curve to new content managers to make sure the right people have the right access, however once they pick it up it's easy to keep everyone in the same groups **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder is helping solve consistency throughout our properties. It helps everyone access and create content that fits the brand identity, consistently and easily. ### 23. Highly impressed with brandfolder! **Rating:** 5.0/5.0 stars **Reviewed by:** John S. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** I'm pleasantly surprised how easy it is to use brand folder and the interface is very intuitive. I'm just a end user and not a company but after using it I have to say if I had my own brand this is the platform I'd use!

I love how everything is very visual and easy to scroll as if I'm looking through a photo album. **What do you dislike about Brandfolder?** I wasn't a huge fan of no options to change preview size as I scroll. I'm used to this type of feature with Lightroom and apple photos app. It would be a nice touch. **What problems is Brandfolder solving and how is that benefiting you?** I needed access to amazing images of some products we offer now. It made it easy to download and post to social media. Very happy with the whole process. Extremely awesome! ### 24. The best visual library **Rating:** 5.0/5.0 stars **Reviewed by:** Annie A. | Director of Brand Marketing, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** The easiness of organizing assets and how simple they are to share and save people time. **What do you dislike about Brandfolder?** I'd like to move assets around manually. **What problems is Brandfolder solving and how is that benefiting you?** Helping us see and audit multiple libraries of assets into one cohesive on brand visual bank. ### 25. Travel Agency Owner Review **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer D. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** I love using Brandfolder to access flyers, data sheets, and images from our favorite travel suppliers. Brandfolder allows easy access to these files and enables me to search for images I am looking for by type, location, and orientation (landscape, portrait, etc). **What do you dislike about Brandfolder?** When you have access to multiple accounts, the system can get a little wonky at times and log you into one supplier's Brandfolder over another. When I was first having issues with Brandfolder after a MAJOR family theme park moved their IP over to Brandfolder, I reached out to Brandfolder, and they were extremely helpful and merged my accounts into one. Most tech companies are not as helpful as Brandfolder and this was refreshing! **What problems is Brandfolder solving and how is that benefiting you?** Allows me to access travel supplier IP images and data sheets. ### 26. Great Platform for Uniformity **Rating:** 4.5/5.0 stars **Reviewed by:** Ciara M. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 03, 2023 **What do you like best about Brandfolder?** I love the ability to create a seamless experience for our sales team and external partners. **What do you dislike about Brandfolder?** Brandfolder is too robust and causes an overwhelming experience for the general user. **What problems is Brandfolder solving and how is that benefiting you?** The platform helps us create a central repository for all of our branded materials making it easy to find the newest revision. ### 27. Brandfolder - Easy Share Templates **Rating:** 4.5/5.0 stars **Reviewed by:** Ashwin K. | Lead, IT Desktop Support, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 09, 2023 **What do you like best about Brandfolder?** Company branding Images, templates, letterheads and many other stuff is found in one place. It's so easy and convenient to access all of these at one single place. **What do you dislike about Brandfolder?** Brandfolder can be better if they can add more features such as integrating outlook emails. Integration can be the best thing for Brandfolder. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder has solved the problem of looking different placed for different branding things. We can access the company branded images, template and letterheads all at one place. ### 28. Informative sales process **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 18, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandfolder?** The search functionality of Brandfolder. **What do you dislike about Brandfolder?** That there is no IOS app for Brandfolder **What problems is Brandfolder solving and how is that benefiting you?** We currently use Microsoft Sharepoint and the search function there is terrible compared to Brandfolder's which is very intuitive. ### 29. Great product! Not great service. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 03, 2023 **What do you like best about Brandfolder?** Brandfolder is great for asset and brand management! Searchability is pretty good--but requires a lot of up front work. Storage capacity is the greatest feature. **What do you dislike about Brandfolder?** To make Brandfolder work for your business, you need to put in A LOT of upfront work that Bf service does not help with. Service fees are $$ for lackluster support. **What problems is Brandfolder solving and how is that benefiting you?** We have limited SharePoint storage capacity, so Brandfolder has been a life saver. Search and share features are critical. I don't know what we would do without it. ### 30. Brandfolder experience **Rating:** 5.0/5.0 stars **Reviewed by:** Bruce J. | Director Of Communications, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 26, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandfolder?** The best thing about Brandfolder is how they make it easy to find content you're looking for based on categories. There is a also an easy-to-use search feature that makes it painless to find the asset you need even if you're not quite sure which category it falls under. **What do you dislike about Brandfolder?** I think maybe adding better training or tutorials for new users would be helpful. I use Brandfolder seasonally, so having a quick refresher--especially for any new updates--would be useful. **Recommendations to others considering Brandfolder:** Use it. You won't be disappointed. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder made it easy for me to find the assets I needed quickly and efficiently, which saved me time and boosted my productivity. I can say the same for my peers -- we all appreciated Brandfolder. ### 31. Very innovated! **Rating:** 4.0/5.0 stars **Reviewed by:** Katie W. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** We use Brandfolder to house all of our technical data, testing etc. The "global" search is a great feature and allows you to find what you are looking for by uploading your documents and attaching tags to them. We even have a sidebar that has product-specific data, so you are not searching for everything. **What do you dislike about Brandfolder?** I dislike that sometimes it brings up more than what is needed, but I feel like we personally could do a better job of tagging the items that are loaded into Brandfolder. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder has become a one-stop shop for all our data. It is far easier to find things then looking through something like a dropbox. It is extremely fast with the responses as well. ### 32. Allows me to find what I need **Rating:** 4.0/5.0 stars **Reviewed by:** Erin M. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** As a marketing director, I frequently need high res photos and brand logos to work into print and digital materials. In the past, this often meant requesting materials from vendor reps, waiting for large files to be emailed or hunting+pecking through various online (often outdated) libraries. When a vendor tells me they have a Brandfolder, I know this means two things - they take their assets seriously, and I will be able to quickly navigate to what I need. Downloading is easy and immediate. **What do you dislike about Brandfolder?** I only run into issues with Brandfolder when a vendor hasn't fully set up their asset library. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder allows me to quickly find what I need from various vendors and download what I need immediately. ### 33. Awesome experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** Easily access content in a complex multi-brand environment. **What do you dislike about Brandfolder?** Nothing that comes to mind! Brandfolder addresses our issues in a timely manner. **What problems is Brandfolder solving and how is that benefiting you?** An easily-browsable organization of relevant brand assets. ### 34. Evolution of AI **Rating:** 5.0/5.0 stars **Reviewed by:** Gaurav A. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 22, 2023 **What do you like best about Brandfolder?** Brandfolder helps marketers and creatives manage and distribute all of their assets, and understand how they're performing. **What do you dislike about Brandfolder?** As we know the AI is evolving so this will take time to understand people what they are thinking and need requirement analysis. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder – an award-winning digital asset management software that helps us easily organize, control, create, distribute and measure creative assets across hundreds of formats including 8K video, documents, images and 3D. ### 35. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** You can search for images easily and download quickly **What do you dislike about Brandfolder?** The search is a bit wonky and it does not work like Google **What problems is Brandfolder solving and how is that benefiting you?** Locating assets easily ### 36. Digital Asset Management Platform for Enterprise Usability **Rating:** 5.0/5.0 stars **Reviewed by:** Sumit S. | Manager Ad Sales, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 01, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandfolder?** Ease of Use, Implementation and Integration is very easy to create HD Videos, 8K cinematic video, Images, 3D and other documents. **What do you dislike about Brandfolder?** Customer support and features can be improved in order to increase users **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder features for Food & Beverage : Brand-specific auto-tagging, Content Automation, Advanced editing & formatting and many more ### 37. Handy for Quality Resources **Rating:** 4.5/5.0 stars **Reviewed by:** Lucas H. | Assistant Director, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 05, 2019 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandfolder?** The wide range of multimedia items available for use; not just images, but PDF documents & sell sheets that help our customers understand our product offerings. **What do you dislike about Brandfolder?** Time limits on certain assets over others, but I do understand they only have finite space in the end. It would just be nice for stores that carry legacy products to have options available for potential restock scenarios. **Recommendations to others considering Brandfolder:** Take a look through all the content available, you may find more than you expected. **What problems is Brandfolder solving and how is that benefiting you?** Ease of asset availability; we can now spread these assets between all our stores with little to no fuss, and implement them on our website without needing to search high and low for quality options. ### 38. A hub of organized information all in one place! **Rating:** 5.0/5.0 stars **Reviewed by:** Grace M. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** I really enjoy Brandfolder because it is a hub for all the information I need from a supplier in one place! **What do you dislike about Brandfolder?** The only thing that I dislike about Brandfolder is that I wish I could see more images on a page instead of having to scroll between multiple pages. **What problems is Brandfolder solving and how is that benefiting you?** As a travel agent, I have not personally been to every destination that I sell to take pictures and videos for social media marketing. This is where Brandfolder comes in. A supplier is able to upload all of their digital assets in an organized hub that agents like myself can visit to download media that we need for social media marketing or specific clients. ### 39. Brandfolder is AWESOME! **Rating:** 5.0/5.0 stars **Reviewed by:** Ellen S. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** I love that brandfolder keeps all of my logos organized and in one spot for me to easily be able to find. It is super convenient as I am usually at a different computer every day and this way, I have a downloadable logo that is high quality with me at all times! **What do you dislike about Brandfolder?** I have yet to find anything I dislike about brandfolder. It has helped me with all of my creative needs so far and I don't ever foresee it not being helpful for me! **What problems is Brandfolder solving and how is that benefiting you?** Having a high quality image or file of my company logo that I have at all times. Brandfolder is awesome and keeps all our logos super organized! ### 40. Good DAM solution **Rating:** 4.0/5.0 stars **Reviewed by:** Tara C. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** A visual way to organize assets and share them out with Sales. Once implemented it significantly cuts down on time spent sharing marketing materials. Thumbnails instead of lists of texts makes it that much easier. Plus the tagging for searches. **What do you dislike about Brandfolder?** We had a pretty complicated setup. The org I worked for had a ton of assets and the sheer volume was unwieldy. Searching helped but it was hard to find intuitive tagging and categorization for everyone which led to confusion. Also we had to be super careful with access and permissions on various instances of external and internal only assets. It took a ton of time to get set up properly in a way that made sense for our business and I had to constantly train teammates on the right way to add assets: **What problems is Brandfolder solving and how is that benefiting you?** Biggest thing Beandfolder solves is creating that single source of truth. One central place with the most recent version of every asset for every employee. ### 41. Everybody Wins **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron R. | Senior Video Producer, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** Narrowing down what I like best about Brandfolder might be the most difficult part of this review. However, to pin it down to a single sentiment, I would say its: Everybody Wins. What does this mean exactly?

Well, if you are working on the creative and brand side of things, you will be able to facilitate the distribution of new content at an expedited level. The number of redundant request fulfilments for things like logos, colors, fonts, images, and so much more will dindle exponentially.

However, if you are on the side of the requestor as an employee, executive, vendor and beyond, your life will also be drastically improved as locating the desired assets will become intuitive, and a request will no longer be required. This is to say nothing of integrations with apps and other platforms.

The team at Brandfolder has been exceptional to work with. The response from employees and vendors alike has been beyond positive. I couldn't recommend the platform strongly enough. **What do you dislike about Brandfolder?** The downsides to Brandfolder are minimal and really have more to do with quality-of-life improvements and cost. Speaking of cost, first, this is an investment into your business, and you must look at it as such.

I would say the video side of support could use a richer feature set when selecting thumbnails from the clip and file type conversions. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder has helped us tremendously with the distribution of brand assets and brand consistency. They have also significantly reduced the number of redundant requests we receive. ### 42. One Stop Shop **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle Z. | Director of Operations and Marketing Support, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** Brandfolder helped us organize all our documents into ONE PLACE for our staff and partners to search and find their needs. Its much easier than using Sharepoint, and so easy to put together multiple items to a single link. We've had excellent feedback from our partners on the ease of use. We also do not run into exceeding file size due to attachments anymore. **What do you dislike about Brandfolder?** So far we do not have any negative experiences. Its simple to use, and the search functions by file type and other filter options make it very user friendly for anyone to find what they need. **What problems is Brandfolder solving and how is that benefiting you?** We were running into our Sharepoint being so large in size that internal staff often didn't know what folder to go to to find items they need. Brandfolder eliminates that with collections, filters, etc. We've built it into our website so our partners (advisors) can see all our documents. One major perk we love is being able to replace files - such as items that have weekly updates - so we and partners know they are always seeing the most current information. ### 43. Brandfolder - review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 06, 2023 **What do you like best about Brandfolder?** Provides robust permission controls, allowing administrators to define who can access, edit, and download assets. This helps maintain control over sensitive brand materials and ensures compliance, which leads to high usage frequency in the organization. They can integrate with creative tools like Adobe Creative Cloud, easy to implement in the organization, and they also have a Responsive Support Team. **What do you dislike about Brandfolder?** You need an internet connection to access assets, no offline access. **What problems is Brandfolder solving and how is that benefiting you?** Provides a centralized platform to store, organize, and manage digital assets. ### 44. We started implementing and saving time **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle J. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 03, 2023 **What do you like best about Brandfolder?** Finding assets is so much easier than our two previous systems. Adding tags can be a bit more time-consuming on the front end, but it makes searching quicker. Also, seeing thumbnails and sections helps tremendously. **What do you dislike about Brandfolder?** There are some busy periods of the day when it gets a little slow to load. **What problems is Brandfolder solving and how is that benefiting you?** We had assets in multiple locations and had a lot to upkeep, as well as help others get what they need throughout the organization. ### 45. Amazing Change for our company **Rating:** 5.0/5.0 stars **Reviewed by:** Josh O. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** I like how easy it is to use. The way you can download and save things is very fast. Also navigating it is a breeze. There is not a lot of training that is needed to get up and running. **What do you dislike about Brandfolder?** I will be honest there is not much. The only issue I have had is granting people access. There have been times it takes 3 or more tries to allow them to look and use our brandfolder. **What problems is Brandfolder solving and how is that benefiting you?** This is making it easier to keep all of our digital media assets in one place. It saves time when trying to find and download specific files. Also very easy to upload new things. ### 46. Brandfolder makes it easy to access a company's marketing and point of sale. **Rating:** 4.0/5.0 stars **Reviewed by:** Scott A. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 11, 2023 **What do you like best about Brandfolder?** It creates a space for your marketing pieces that is easy for your customer to find or even people within your own company. It gives out brand and are materials a very polished look. **What do you dislike about Brandfolder?** The only thing I can really think of when you are in a folder, hitting the back button on the browser takes you back out to the home screen rather than back out to the previous screen you are on. **What problems is Brandfolder solving and how is that benefiting you?** We were using Google drive link for our wholesalers to access our point of sale. Now they can access brand folder and it is neatly laid out and visually easy to navigate. ### 47. I’ve been a customer twice **Rating:** 5.0/5.0 stars **Reviewed by:** David R. | Chief Marketing Officer (Global), Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** My three favorite things about BF: 1) sharing links to download marketing content is super easy. No more Dropbox. 2) we're a global marketing team. Team members can access content while I'm asleep. 3) everyone gets everything. The entire catalog of market assets in one place. **What do you dislike about Brandfolder?** The thumbnails. Period. The thumbnails appear to not fill the entire space or look imperfect and pixelated. They need to auto-size to fill the thumbnail dimensions and look great. **What problems is Brandfolder solving and how is that benefiting you?** My global team has 24 access even while I'm sleeping. Another great feature is that the content can be re-sized without the need for a graphic designer. Cool feature. ### 48. One Stop - All My Marketing Needs **Rating:** 3.5/5.0 stars **Reviewed by:** Ashley B. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** I love that all of my marketing needs: fliers, posters, images, social media ideas, etc. are in one easy to access place. **What do you dislike about Brandfolder?** Sometimes I have a hard time finding the exact item I'm looking for if the title of the item isn't very specific. Once I find the item I'm looking for, the editing tool via Brandfolder is very difficult to use. The editing tool could use improvement. I wish I could export the document to an app like Canva for editing. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder is giving me an easier way to access all my marketing needs for our business versus searching through files on my computer. ### 49. Second Best Brand Site **Rating:** 3.5/5.0 stars **Reviewed by:** Andrew W. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** The organization of each item within the supplier and the one stop site access to multiple suppliers. It is easy to download and/or copy & paste images from the site to any application I am using. **What do you dislike about Brandfolder?** It looks very archaic and some of the information seems to take a while to update. Also, once an item disappears, there is nowhere left to view it in an archive. **What problems is Brandfolder solving and how is that benefiting you?** They are putting all of my Brands Items in a central location to access in my day to day tasks at Northeast Beverage Corporation of CT (Mancini Beverage). Makes it very simple to access items like UPCs. ### 50. HorsePower Brands Brandfolder **Rating:** 4.0/5.0 stars **Reviewed by:** Paula W. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** I enjoy the ability to store all of our assets in one place for our franchisee's use. Being able to edit and download assets immediately help to get work done immediately. **What do you dislike about Brandfolder?** We are limited on the changes we can make to the templates that we upload. We are also limited to our libraries as well. **What problems is Brandfolder solving and how is that benefiting you?** We are solving the problem of being able to manage all our assets in one place for our clients and allowing them to be more productive by immediate access to digital assets for use. They are able to edit the templates as well which is important to them. ## Brandfolder Discussions - [What is the best online proofing system that integrates well into the Brandfolder platform?](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) - 1 comment, 1 upvote - [How long does it take to setup Brandfolder?](https://www.g2.com/discussions/619-how-long-does-it-take-to-setup-brandfolder) - 1 comment, 1 upvote - [What features are available on the Brandfolder Enterprise plan?](https://www.g2.com/discussions/618-what-features-are-available-on-the-brandfolder-enterprise-plan) - 1 comment, 1 upvote - [How secure is Brandfolder?](https://www.g2.com/discussions/how-secure-is-brandfolder) - 1 comment, 1 upvote - [View Brandfolder pricing details and edition comparison](https://www.g2.com/products/brandfolder/reviews?page=6&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-09-29+18%3A44%3A02+-0500&secure%5Bsession_id%5D=5240ed74-b75f-466c-833d-22e495021bc2&secure%5Btoken%5D=cbeaccab3f728fa44a3fc1383555731417b5035d288cd1713ac169a9415246d6&format=llm_user) ## Brandfolder Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics - Reporting/Analytics **Editing** - Photo editing - Resizing - Video editing - Integration with editing tools - Third-Party Integrations - Collaboration Tools - Image Editing **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Search** - Filtering - Pinned search - Auto tagging - Suggested search **Media Types** - Video - Audio - Images **Permissions** - Content expiration - Asset permissions - Access requests **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software - CMS Integration - Document Management - Content Management - User Management - Metadata Management - Video Management - File Management - Configurable Workflow **Platform** - Customizable brand guidelines - Collaboration - Templates **Agentic AI - Digital Asset Management** - Cross-system Integration **Agentic AI - Brand Asset Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Strategic Planning **Additional Functionality** - Multi-Channel Marketing - Metadata Management - Digital Asset Management - Reporting & Statistics - Drag & Drop - Approval Process Control - Change Management - Content Management - Engagement Tracking - Multiple Output Formats - AI Copilot - Project Management - Real-Time Data - Artwork Management - Activity Dashboard - File Management - Search/Filter - Social Media Monitoring - Fulfillment Distribution - Alerts/Notifications - Content Library - Version Control - Workflow Management - Brand Tracking - Data Import/Export - Content Scheduling - Customizable Branding - Visual Analytics - Single Sign On - Reputation Management - Compliance Management - Campaign Management - Competitive Analysis - API - Commenting/Notes - Sentiment Analysis - Generative AI - Storytelling - Content Publishing Options - Document Classification **Additional Functionality** - Generative AI - File Conversion - Mobile App - API - Collaboration Tools - Search/Filter - Asset Sharing - Automatic Transcription - AI Copilot - Asset Library - Video Support - File Transfer - Asset Categorization - Image Recognition - Drag & Drop - Customizable Templates - Customizable Branding - Tagging - Watermarking - Commenting/Notes - Natural Language Processing - Document Storage - Access Controls/Permissions - Version Control - Image Library ## Top Brandfolder Alternatives - [Canto](https://www.g2.com/products/canto/reviews) - 4.4/5.0 (1,788 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,162 reviews) - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 4.4/5.0 (619 reviews)