Since we're a marketing agency, our primary use case is to track the ROI we provide for our clients.
So, out of the calls we drive due to our marketing efforts, we audit and score them based on the type of inquiry.
This allows us to quantify our client's marketing spend and prove the value we deliver.
Call Tracking Metrics is an important part of our client reporting that proves our value to clients and keeps them happy. Review collected by and hosted on G2.com.