ActiveCampaign Reviews & Product Details

What I like most is that the UI/UX is very clear and easy to use. It also has one of the best automation systems out there—I use automations a lot, and this is by far the best one I’ve worked with. I also love the CRM management: the way it filters tags and organizes everything about each contact into columns makes it very straightforward and simple to manage. Review collected by and hosted on G2.com.

What I dislike most is the email builder. It’s clunky, hard to use, and not very intuitive.

Another thing I don’t like is the reporting system. The way it filters and displays metrics is difficult to understand and navigate. I’d prefer it to be more straightforward and focused on what matters, like email title effectiveness, open rate, and click-through rate.

Also, the campaign duplication feature could be improved. It would help if every duplicated campaign could be grouped into a single category so I can find them quickly, instead of ending up with an isolated copy each time. Review collected by and hosted on G2.com.

Overall, the user experience and layout are good. The automations are great and easy to use, and it’s simple to create campaigns and contact groups. There are also a lot of integrations available, which makes it even more convenient. Review collected by and hosted on G2.com.

It would be great to have the option to attach files (for example, PDF files) to forms. Customer support works really well, but only in English (as far as I know). I’m also not a big fan of all the AI stuff, mostly because AC doesn’t support our languages. Review collected by and hosted on G2.com.

With ActiveCampaign’s Pro plan, I can use conditional content to customize email copy based on each subscriber’s status, such as whether they’ve purchased a specific product. For example, when I send a newsletter, I add a postscript (P.S.) that promotes a product only to subscribers who haven’t bought it yet. I haven’t found another email marketing platform that gives me this same level of flexibility.

On top of that, ActiveCampaign offers advanced segmentation. I can group subscribers by things like how often they open emails or whether they have certain tags, and then send messaging tailored to each segment. Another big plus is its native integrations with many third-party tools, which further expands what I can do with the platform.

Overall, for these reasons, I really enjoy using ActiveCampaign. Review collected by and hosted on G2.com.

The site loads slowly, and the pricing is higher than what competitors offer. Review collected by and hosted on G2.com.

After four years of running ActiveCampaign for both our agency and our clients, the automation builder is still the standout. The visual workflow editor makes it easy to map out multi-step nurture sequences, behavioral triggers, and conditional logic without needing a developer. The UI strikes a rare balance — powerful enough for complex CRM automations, but clean enough that a new team member can get productive in a day or two. Native integrations with WordPress, Meta, and our form builders have saved us countless hours, and the performance has been rock solid even when we're pushing larger sends for clients. Review collected by and hosted on G2.com.

Pricing scales aggressively once you cross contact tiers, which can make it a harder sell for small service-based clients just getting started. The reporting dashboards are functional but feel a step behind competitors — exporting campaign data for client-facing reports usually means pulling into a separate tool. A few of the newer AI features felt more like add-ons than deeply integrated capabilities at launch, though they've improved. Onboarding for clients new to email marketing also has a learning curve; we typically build a custom guide to bridge it. Review collected by and hosted on G2.com.

I bridge the gap between business requirements and technical execution and activecampaign makes it easier for me than most marketing automation tools i have worked with. It lets me builds very granular audiences using a mix of tags, custom fields, behaviors and site tracking data. From a solutions perspective, this is huge because it means i can personalize messaging at scale without hacking multiple tools. Navigation across the platform is mostly intuitive. core areas like campaigns, automations, contacts and deals are clearly separated and i learn where things live, jumping between tasks is fast. Review collected by and hosted on G2.com.

Activecampaign delivers a lot of value for the cost when i consider that it combines email marketing, automation, segmentation, basic CRM and integrations in a single platform. That said, when i look at the ROI, the downsides are relatively small. Review collected by and hosted on G2.com.

It is easy to use and makes managing email campaigns feel straightforward.

I like how reliable it is, especially when sending automated emails and follow-up sequences.

The automation features are really useful and save a lot of time.

It helps keep contacts organised, so it’s easier to send the right message to the right people.

The reporting and tracking tools are clear, which makes it simple to see what’s working Review collected by and hosted on G2.com.

The contact limits can feel restrictive unless you upgrade to a more expensive plan.

It would be useful to have more flexibility with the number of contacts included.

Some features become costly once your list starts to grow.

The pricing can rise quite quickly as you add more contacts. Review collected by and hosted on G2.com.

Robust functionality - great automations, sequences, etc. Review collected by and hosted on G2.com.

I was an ActiveCampaign user for 8 years, from 2017-2025. It was fantastic - the functionality was very robust - the most robust I've ever seen. To the point where I started relying on email marketing as the main revenue driver for my business.

So why am I giving it a 1-start review?

Because in late 2025, my account was shut down for no reason, and without warning. When I tried to log into my account, I just got an error message. I had to reach out to support to find out what happened.

At first, I thought it was an ActiveCampaign-wide problem. I waited a day, and tried again. No luck. I waited 2 days and tried again. Still no luck. After 3 days, I started to panic, and emailed customer support. It wasn't an ActiveCampaign problem. It was just my account.

When I emailed customer support, they said they're looking into it. When I asked for a deadline, they didn't commit to anything. They usually get back to me quickly, but another couple of days had passed by, I've already lost a lot of money because of this outage, and still no luck.

By this point, I started looking into other email marketing providers. By the time they got back to me, I already created an account at a different email marketing provider.

When they got back to me, they told me that they're taking so long because it's the holiday season. First of all, bad excuse. The number of days off during the holidays are two: Christmas and New Years.

Second of all, a lot of businesses (their customers) make the most sales during the holidays. This is not the time to work less hard on their end.

Another couple of days had passed by (I had already started using the other email marketing software), and they told me that it was a mistake on their end that my account was shut down automatically. They reinstated my account, but by then it was too late.

This was extremely poorly handled. If my account was shut down, I should have immediately received an email, explaining the situation, and something is being done about it. They should have also been a lot less casual about it.

For a business that relies heavily on email marketing, a mistaken shut down should have been top priority.

After everything was resolved, as a gesture, ActiveCampaign refunded me for one month of usage. Nice gesture, but I lost a lot more money than that, and I spent a lot more money than that on migrating everything from ActiveCampaign to the new email marketing software. Too bad that such a useful, robust, functional software treated a long-term customer like this, and messed up royally. Review collected by and hosted on G2.com.

I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects into clients and ability to serve clients once enrolled in my program. It has the features and reliability that I need to be able to set-and-forget automations, and its user-friendly interface means that I can usually figure out new functions with little effort. Review collected by and hosted on G2.com.

I only use the more basic features of AC and have a small list, so I find the price point a bit high for my needs and extent of usage of the platform. The last price increase was quite a large jump for a small business like mine that needs to keep expenses down to stay operational. Review collected by and hosted on G2.com.

What I like most is how powerful and flexible the automation system is. I can build highly personalized email sequences based on user behavior, which makes my marketing feel much more relevant and effective. It’s not just email marketing – it’s a complete system to guide leads through a structured journey. The tagging and segmentation options are especially useful and give me full control over my audience. Review collected by and hosted on G2.com.

The platform can feel a bit overwhelming at the beginning because there are so many features. It takes some time to really understand how everything works together. Also, some parts of the interface could be more intuitive and faster. Review collected by and hosted on G2.com.

ActiveCampaign introduced me to the world of marketing automation, and I'm grateful for that. They had a lot of education early on that helped me to really get into using the software. I was very excited about it. And I think it got me to wrap my head around what was possible with automation. Review collected by and hosted on G2.com.

What could be done in automation was very limiting. You could only send webhooks out and the integrations they had weren't really robust. They increased the prices outrageously over the years and for the value you get, I can't really say it's worth it anymore. We had a lot of bugs with ActiveCampaign over the years. Review collected by and hosted on G2.com.