--- title: Braze Reviews meta\_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1689 reviews by the users' company size, role or industry to find out how Braze works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 1689 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Braze Reviews & Product Details Visit Website Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. * * * Product Website Braze Seller [Braze](https://www.g2.com/sellers/braze) Discussions [Braze Community](https://www.g2.com/products/braze/discuss) Languages Supported German, English, French, Japanese, Korean, Portuguese, Spanish Solution Type All-in-One Overview by Emily Calderon Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months [ View More Pricing Information ](https://www.g2.com/products/braze/pricing) ## Braze Integrations (35) What do users say about integrations? 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Sales Manager Events Services Small-Business (50 or fewer emp.) 8/11/2026 "Unified Channels, Precision Engagement" 4/5 What do you like best about Braze? I love how Braze has united our applications, logins, and event data so a fan's full history is in a single view, making the consolidation invaluable to me. I appreciate the precision in carving out the right audience and delivering the right message at the right moment. The approachability of Braze's interface really stands out, allowing me to build campaigns unaided. I find the integrations straightforward, which helps our data team incorporate Braze into our wider reporting. I also value Braze's timing intelligence, which schedules messages to land when fans are most likely to engage, boosting response rates for our campaigns. Review collected by and hosted on G2.com. What do you dislike about Braze? I find the content cards limiting because they don't support HTML, which restricts us when we want richer, polished creative. I also found the initial installation challenging, as it required significant involvement from our product and development colleagues. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze unites our applications, logins, and event data, allowing detailed fan history views. I can accurately target segments, improving acquisition and retention. The integrations are simple, but I find that the content cards not supporting HTML limits our ability for richer creative, and the initial setup required significant effort from our product and development teams. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ákos V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ákos V.") ÁV Ákos V. Lifecycle Marketing Manager Mid-Market (51-1000 emp.) 4/23/2026 "Smooth sailing" 5/5 What do you like best about Braze? Braze has always been on my radar, due to its legendary status among CRM platforms - but it has always seemed out of reach because of the price tag associated with the product. This changed in the last 2 months, when I have done a comparative analysis of more than 10 providers, and found the price to feature ratio to be the most balanced on Braze. PROS: - Passionate account executives, providing a full overview of the product - Dedicated onboarding subsidiary called Massive Rocket, with the singular scope of making the process as smooth as possible - Feature rich, mobile-first platform, with unparallelled diversity and customisation options in campaign and journey setup Review collected by and hosted on G2.com. What do you dislike about Braze? As I mentioned before, the pricing had been the main reason why I haven't had the chance of using Braze in my Marketing career so far. While it's definitely competitive when measured against equal calibre products, it can still be a little bit intimidating, especially for companies that are looking to commit to a platform for years to come. CONS: - In-app and content card channels priced separately - Separate one-off onboarding fee - A handful of learning materials locked behind a paywall Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Creating complex automated journeys to cater for multiple lifecycle stages for a highly segmented user base. Introducing possibilities for deep personalisation via liquid tags, creating content blocks to automate the better part of template creation. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 Gives Campaign ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 10/25/2022 "Powerful multi-channel engagement platform" 4/5 What do you like best about Braze? Braze spent the last year really expanding their AI toolset. The big ones include Decisioning Studio (basically AI instead of manual A/B testing), an Agent Console for building custom AI agents right in Canvas, and a Content Optimizer that auto-generates message variants per person. They also added new channels (RCS, WhatsApp Commerce, Banners), zero-copy warehouse data triggers, and automated email IP warming. Lots of it looks promising, but most of the AI features are still in beta and pretty enterprise-focused. Review collected by and hosted on G2.com. What do you dislike about Braze? While Braze is a powerful platform, there are a few areas where it could improve. The biggest gap is reporting. There's solid high-level engagement data, but no holistic way to see the cumulative impact of my lifecycle programs, so I still rely on manual analysis to understand each campaign's incremental effect. Beyond that, the pricing model (metered by data points and MAUs) gets expensive. The platform also carries a steep learning curve and heavy QA burden thanks to its reliance on Liquid. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze has allowed me to build a lifecycle engine that supports every stage of the user journey, all in one convenient platform. My campaigns have a clear impact on business performance, driving both revenue and weekly engagement. Review collected by and hosted on G2.com. Show More 7/7/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Federico M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Federico M.") FM Federico M. Senior Product Manager Mid-Market (51-1000 emp.) 1/14/2022 "Engage your users with an higher level AI-native orchestration tool" 4.5/5 What do you like best about Braze? Braze continues to outpace the market by shifting from simple automation to true AI-native orchestration. In 2026, the standout feature is definitely the BrazeAI™ Decisioning Studio. Unlike old-school A/B testing, it uses reinforcement learning to autonomously decide the best channel, timing, and offer for each user in real-time. I’m also incredibly impressed with the BrazeAI™ Liquid Assistant. It has turned complex Liquid coding into a conversational task, allowing our team to build hyper-personalized logic (like dynamic product catalogs) in minutes rather than hours. The addition of AI Agents for content QA and localization has also streamlined our global operations, ensuring brand consistency across 10+ languages without manual bottlenecks. Review collected by and hosted on G2.com. What do you dislike about Braze? As we lean more into Agentic workflows and AI-driven orchestration, the credit-based consumption or 'AI-utility' pricing can become unpredictable. It would be helpful to have better forecasting tools within the dashboard to see exactly how autonomous decisioning will impact our budget before a campaign goes live. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Thanks to Braze, we were able to centralize all communications to our users in a single tool, which allows us to manage the various communication channels in a complete and widespread manner and to make decisions on how to improve them. Its user-friendly aspect has also allowed us to reduce the activities where the support of the development team is needed, making our marketing / CRM team more autonomous. Review collected by and hosted on G2.com. Show More 4/2/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Vanessa Viola M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vanessa Viola M.") VM Vanessa Viola M. CRM Mid-Market (51-1000 emp.) 10/26/2022 "Allrounder - Tool for Email- & Automation Marketing" 3.5/5 What do you like best about Braze? Braze is intuitive and easy to navigate, and its user-friendly design makes working with it especially smooth. It offers a solid range of tools that can be integrated without much hassle, making it a dependable choice. Another great aspect is that users can actively contribute feedback and be involved in improving the platform. Overall, it’s a well-rounded solution—if your product or marketing team is looking for an efficient way to design and manage customer communication, Braze is definitely worth considering. Review collected by and hosted on G2.com. What do you dislike about Braze? There aren’t many major improvements to suggest—overall, I’d rate Braze very highly—but there are a few smaller areas that could be enhanced. For instance, unlike some other tools, Braze doesn’t automatically save changes to campaigns or canvases. This can lead to extra work if you forget to save manually, especially since the platform logs you out after a few hours, which can result in losing unsaved progress. Another limitation is that once a campaign is launched, not all elements can be adjusted—even if it hasn’t actually been sent yet. It would also be helpful to have more flexibility in canvas scheduling. Currently, the maximum delay between steps is limited to 31 days, but in some cases, longer intervals are needed. Lastly, Braze is quite expensive, which can make it difficult for smaller startups to afford and the pricing should be easier to view and adjust. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? I don't know if they are working on the things I would like to have changed, but I put in some requests and waiting for them to implement them. Good that they always come up to you when they released a new tool. Review collected by and hosted on G2.com. Show More Response from Andrea Nieto of Braze [Editedit](https://www.g2.com/survey_responses/braze-review-7262325/official_response/edit) Appreciate you taking the time to share such detailed feedback, it’s great to hear Braze has been easy to navigate and effective for managing your marketing efforts. You’ve also raised some important points around autosave, edit flexibility after launch, scheduling limits, and pricing. This kind of specific input is exactly what helps drive improvements, and we’ve made sure your feedback is shared with the right teams. Thanks again for your perspective, it helps us continue to refine the experience. 4/7/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller JF Jhoel F. Senior Marketing Manager Marketing and Advertising Mid-Market (51-1000 emp.) 6/17/2026 "Streamlined Cross-Channel Campaign Management" 4/5 What do you like best about Braze? I love how Braze ties email, in-app messaging, and push notifications into a single platform, letting me run cross-channel campaigns for our clients efficiently. The intuitive interface makes it very easy to learn and use, and I appreciate the ability to layer different capabilities for building sophisticated, multi-step customer journeys. The customer journey mapping feature is fantastic as it shows me the whole journey clearly with segmentation and filters in one view, which helps me refine targeting and design client campaigns more deliberately. Review collected by and hosted on G2.com. What do you dislike about Braze? I wish they'd refine what they already do well. The push story builder has fields that overlap and gets visually messy with a lot of liquid code. Intelligent timing is boxed into a fixed window, which is a limitation I'd love to see relaxed. Some features feel like they were shipped once and then left untouched while focus shifted towards AI. Circling back to polish some of the older tools would go a long way. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? I use Braze to tie email, in-app messaging, and push notifications into one platform, streamlining cross-channel campaigns without juggling tools, and reducing costs. It also lets me map customer journeys clearly, which enhances my campaign planning. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Tulay O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tulay O.") TO Tulay O. CRM Campaign Manager Mid-Market (51-1000 emp.) 4/24/2026 "Great features, easy interface and easier to segment" 4/5 What do you like best about Braze? It is easy to use, the drag and drop templates are much easier to use and the interface is user friendly. I found creating segments has become a lot easier and I think the use of AI is also a game changer too. Review collected by and hosted on G2.com. What do you dislike about Braze? When you clean up a canvas, it still puts the steps all over the place and often if your doing a larger canvas, makes it more untidy. I also still would love it if liquid could be easier to spot errors. Rather than trying to find a needle in a haystack. An ESP provider should be easy to use, than make your campaign and life harder. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? User update step is a great new tool which is really useful, it has really come in handy with our current loyalty incentive campaigns Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite TC Timothée C. Customer Relationship Management Professional Training & Coaching Small-Business (50 or fewer emp.) 6/3/2026 "Streamlined User Engagement with Powerful AI" 4.5/5 What do you like best about Braze? I appreciate how Braze lets me send personalized marketing communications without the usual overhead and reach users quickly to get a real read on their behavior and interests. The intuitive platform paired with the AI helps me deliver the right messages at the right time, which is what stands out for me. The AI suite carries a lot of the load, tailoring communications so each user gets something that fits rather than a blanket blast. I lean on the intelligent timing and channel selection more than I expected, since landing the right message at the right moment is half the battle in our work. While rolling it out was a sizeable project, the initial setup went far more smoothly than I had braced for and was very easy with no bigger problems. Review collected by and hosted on G2.com. What do you dislike about Braze? Where it falls short is the email builder. The drag-and-drop editor is fairly bare-bones, and putting together a campaign that genuinely looks polished tends to push me back into HTML, which is not where I want to spend my afternoon. The Segment feature also drags its feet, often taking a while to crunch audience figures, and that slows me down when I am trying to move at pace. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze lets me send personalized marketing communications without the usual overhead, quickly reach users, and understand their behavior and interests so I can deliver the right messages at the right times without second-guessing. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller MD Marcin D. Client relationship manager Professional Training & Coaching Small-Business (50 or fewer emp.) 6/1/2026 "Empowering Omnichannel Marketing with Intuitive Features, But Pricing and Support Need Improvement" 4/5 What do you like best about Braze? I like that Braze lets me run omnichannel campaigns in sync with Salesforce and Snowflake, which prevents fragmented outreach. I appreciate not having to lean on the data team every time and can build and tweak campaigns on my own using the drag-and-drop canvas and segmentation tools. The interface doesn’t fight me, and the AI features are valuable for how we manage inbound. Reporting on events rather than revenue alone helps me make better pitches to leadership. Review collected by and hosted on G2.com. What do you dislike about Braze? The weak point is the issue of interpersonal relationships. Our time with the sales team and their onboarding partner Covalent never felt built around how we actually operate, and prying a timely answer out of them was a tall order. The Salesforce integration not being native is a genuine gap for us, and the per-message pricing has a habit of climbing as volume grows. Between webhook, email, and contact charges, the bill mounts up faster than platforms that fold more into a flat fee. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze lets me run omnichannel campaigns in sync with Salesforce and Snowflake, solving fragmented outreach issues. It allows fast iterations with dynamic segmentation, supports HIPAA compliance, and minimizes reliance on engineering. The drag-and-drop canvas and AI features enable me to work independently and efficiently. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller MK Michel K. Developer Consumer Services Mid-Market (51-1000 emp.) 5/30/2026 "Empowers Marketing, Limited by Integration Hiccups" 4.5/5 What do you like best about Braze? I appreciate most how little engineering effort Braze needs once the integration is in place. The drag-and-drop canvas means I'm no longer the bottleneck for routine work, and the segmentation engine handles complexity that would have needed custom modeling elsewhere. Event-based reporting and attribution beyond revenue have made conversations with marketing more productive, since we are looking at the same numbers. It lets us run real omnichannel campaigns from one platform with Salesforce and Snowflake feeding it in the background. Dynamic segmentation and personalized testing happen without me writing one-off queries, and HIPAA compliance removes one of the legal blockers we used to hit. Quick iteration is underrated, marketing can ship and learn without me cutting tickets every time. The initial SDK wiring took a couple of sprints, but since then marketing builds and iterates campaigns without pulling me into every change. Review collected by and hosted on G2.com. What do you dislike about Braze? Onboarding was where things fell apart, the sales team and their partner Covalent did not seem particularly interested in our setup, which made the first few months slower than necessary. The Salesforce integration also disappointed, the connection is not native and we ended up building around the gaps ourselves. Pricing is the longer-term concern, the per-message model scales unpredictably and add-on fees for webhooks, email, and contacts pile up fast. Salesforce sync is not native so it lags and breaks on schema changes, and the per-message pricing makes forecasting a headache. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? I use Braze for running omnichannel campaigns from one platform, handling dynamic segmentation and HIPAA compliance without custom work, and enabling fast marketing iterations without cutting tickets. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 12 months ### Average Discount 11% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/braze/pricing) ## How much does Braze cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 20 purchases. Get Price Estimate Braze Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_75188b4bc94b352db2f21d0ba2534e92/iterable.png "Product Avatar Image") Iterable 4.4/5(825) [ Compare Now ](https://www.g2.com/compare/braze-vs-iterable) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") Insider One 4.8/5(1,415) [ Compare Now ](https://www.g2.com/compare/braze-vs-insider-one) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6b767338df58a3b0ccd60e0f9434b5b7/clevertap.png "Product Avatar Image") CleverTap 4.6/5(670) [ Compare Now ](https://www.g2.com/compare/braze-vs-clevertap) ##### ##### Braze Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Dynamic Content A/B Testing Mobile Optimized Lead Management Segmentation Reporting & Analytics Basic Reporting [ View More Features ](https://www.g2.com/products/braze/features) ## Top-Rated Alternatives [ ![Iterable](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Iterable") Iterable 4.4/5(825) ](https://www.g2.com/products/iterable/reviews) [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ ![Insider One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ View All Alternatives ](https://www.g2.com/products/braze/competitors/alternatives) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Personalization](https://www.g2.com/categories/personalization)[Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing)[Push Notification](https://www.g2.com/categories/push-notification)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[RCS Business Messaging](https://www.g2.com/categories/rcs-business-messaging) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which affiliate marketing tools make it easy for publishers and partners to track their own performance without constantly pinging your team?](https://www.g2.com/discussions/which-affiliate-marketing-tools-make-it-easy-for-publishers-and-partners-to-track-their-own-performance-without-constantly-pinging-your-team)[What are the most reliable and stable Google Workspace academic solutions based on verified customer reviews from established enterprises?](https://www.g2.com/discussions/what-are-the-most-reliable-and-stable-google-workspace-academic-solutions-based-on-verified-customer-reviews-from-established-enterprises)[Which energy management software provides real-time consumption visibility without requiring meter replacement investments?](https://www.g2.com/discussions/which-energy-management-software-provides-real-time-consumption-visibility-without-requiring-meter-replacement-investments) [What DNS security software is most reliable for a mid-size company that wants straightforward threat protection without a complex deployment or ongoing tuning requirement?](https://www.g2.com/discussions/what-dns-security-software-is-most-reliable-for-a-mid-size-company-that-wants-straightforward-threat-protection-without-a-complex-deployment-or-ongoing-tuning-requirement)[Employee communications platforms](https://www.g2.com/discussions/employee-communications-platforms-need-help-choosing-a-solution-advice-needed)[Pros and Cons Details](https://www.g2.com/products/braze/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)