--- title: Braze Reviews meta_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1776 reviews by the users' company size, role or industry to find out how Braze works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1776 scale: '5' date_modified: '2026-09-25' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Braze Reviews **Vendor:** Braze **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,776 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. ## Braze Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users praise the **ease of use** of Braze, highlighting its intuitive interface and clear documentation for effortless learning. (385 reviews) - Users find Braze to be exceptionally **intuitive and user-friendly** , facilitating easy learning and campaign creation. (189 reviews) - Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. (151 reviews) - Users praise Braze's **responsive customer support** , highlighting the ease of collaboration and implementation throughout their experience. (151 reviews) - Users appreciate the **multi-channel management** of Braze, enjoying its stability and intuitive features across different markets. (151 reviews) - Users value Braze's **flexibility and ease of learning** , enhancing personalization and scalability to meet varied needs. (140 reviews) - Personalization (130 reviews) - Users value the **easy-to-use customer engagement tools** of Braze, significantly enhancing their marketing strategies and communications. (129 reviews) - Integrations (123 reviews) - User Interface (122 reviews) **What users dislike:** - Users face a challenging **learning curve** with Braze, especially with advanced features and technical coding skills required. (159 reviews) - Users regret the lack of a **mobile app wallet solution** , which limits user engagement and complicates reporting processes. (149 reviews) - Users find Braze's **complexity and pricing transparency** limiting, especially for simple survey applications and segment management. (102 reviews) - Users find Braze's **limited features** hinder effective analytics and feedback gathering, making it complex for basic use. (93 reviews) - Users experience a **steep learning curve** with Braze, finding the onboarding and advanced features overwhelming at times. (86 reviews) - Difficult Learning (76 reviews) - Not Intuitive (68 reviews) - Complexity (63 reviews) - Reporting Issues (62 reviews) - Data Management (60 reviews) ## Braze Reviews ### 1. Intuitive UI However some Features Lacking **Rating:** 3.0/5.0 stars **Reviewed by:** Deirdre W. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** The UI is very intuitive in terms of locating and implementing features. I do not often feel lost or unsure where to go on the platform. **What do you dislike about Braze?** The email builder leaves something to be desired when it comes to creating more complicated and advanced builds. I would like to see more ability to customize features such as the dark mode color selection across inboxes, the ability to nest content blocks, and the ability to switch between the drag and drop view of an email build and an editable view of the HTML (which pulls in the underlying HTML of any liquid referenced content blocks that are included). We moved to Braze as a platform in part due to the convince and speed of build that comes with the drag and drop builder, however many of the things we conceptualize and would like to implement require the usage of html, however we have run into currently unsolveable issues with things such as alignment when using HTML blocks within drag and drop builds. **What problems is Braze solving and how is that benefiting you?** Braze helped to increase our production speed for our email production team through the drag and drop editor and a more streamlined user interface. It is incredibly easy to use overall, however my team does experience frustration points when the tool is unable to do what we are looking to do with it. ### 2. Braze is life-changing **Rating:** 5.0/5.0 stars **Reviewed by:** Tiffany H. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** Braze has truly transformed our business. The technology is both effective and intuitive, allowing us to connect with our customers more efficiently and at scale. **What do you dislike about Braze?** The biggest challenge I've encountered with Braze is its documentation. Guiding our developers on what needs to be included during project scoping has been particularly tough. It would be incredibly helpful if there were a way to select the specific features we plan to use and have the relevant documentation automatically compiled for the development team. Currently, our developers must sift through all the available documentation and try to determine which options we want to implement. This process is neither straightforward nor centralized, making it more complicated than it should be. **What problems is Braze solving and how is that benefiting you?** Braze enables us to use IAMs for targeted in-app or web placements, which helps us promote specific features and products. It also gives us the opportunity to expand our marketing channels, including push alerts, SMS, and soon, email. What I value most is the platform’s ability to trigger personalized messaging across different channels. ### 3. Let's talk Braze **Rating:** 4.5/5.0 stars **Reviewed by:** Jeremy J. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** Truthfully, it solves problems for our organization that we have let be a thorn in our side for too long. I think the ability to start to really hone in on the areas that make our outreach effective has been a huge win for us orginizationally. Looking forward to really dig into additional features we could be leveraging. Also, the Segment integration is a big one for us. **What do you dislike about Braze?** Some of the documentation can bury the lede a bit. I believe there was one instance early on where we were setting up a canvas and didn't realize that we had a 24 hour waiting period once users entered the segment. When we went back and looked at the documentation it almost looked to be hidden in the docs as a small side note, but it caused a bit of a headache. **What problems is Braze solving and how is that benefiting you?** Being able to reach customers based on true insights that our business cares about. ### 4. Easy to Use with Powerful AI Features **Rating:** 4.5/5.0 stars **Reviewed by:** Radhika S. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I find Braze to be an amazing platform that's very easy to use. I appreciate the easy UI and the AI operator. Additionally, Braze assists with new product launches effectively. **What do you dislike about Braze?** Exact Counts in segment **What problems is Braze solving and how is that benefiting you?** I use Braze for daily communications and find its easy UI and AI operator helpful. ### 5. Marketing Messaging Platform for All Size Companies **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica B. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** It's incredibly flexible, so many personalization options, technically very nimble. It can be used simply for standard email, sms, push notifications for smaller companies looking to get more insights into their guest but can easily scale for incredibly large and complex use cases. As a growing company we're able to move all our marketing messaging to Braze and add additional app functionality to ensure our guest are getting the right messages at the right time. This also helps us gather more data on their engagement, what messaging resonates, and how our campaigns are contributing to our overall business KPIs. Implementation was easy compared to other integrated systems but our team used a Braze suggested consulting team that helped immensely! **What do you dislike about Braze?** Because of they have so many function that allow for personalization and customizing messages, it can be a bit overwhelming. It takes dedicated time to sit down and experiment with all the possibilities. It's not a steep learning curve but it's a long path. **What problems is Braze solving and how is that benefiting you?** We lacked a deep level or personalization when using our loyalty platform as our messaging platform. We now have better visibility into engagement across all channels and campaign performance. ### 6. Wonderful customer support team for a complex product **Rating:** 5.0/5.0 stars **Reviewed by:** Laney C. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** Integrations, SDKs, Braze documentation, the customer support team is phenomenal and always ready to jump in to help **What do you dislike about Braze?** The UX/UI can be quite complex, particularly for those who are new to the platform. At the moment, we depend heavily on external consultants to help us build our understanding, but this approach isn't sustainable in the long run. It would be very helpful to have more video tutorials available for self-service, as well as an onboarding experience that guides users in different roles—such as Product, Marketing, and Engineering—through the Braze interface and its features. **What problems is Braze solving and how is that benefiting you?** The In-app Messaging SDK is helping us achieve our goal of building stronger, long-term engagement with customers, especially since we depend so much on an external app like Instacart, where we don't have much control over the frontend user interface. With the in-app messaging feature, we now have greater control over when and how we communicate with our customers. ### 7. Customizable CRM with Room for UX Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Ken T. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 18, 2026 **What do you like best about Braze?** I like the customizable features of Braze and the all-in-one solutions for CRM, from emails to IAMs and push. It helps us create seamless CRM experiences to bring users back to the platform. **What do you dislike about Braze?** I think UX could be improved. Some of the settings aren't clear enough on the tool. **What problems is Braze solving and how is that benefiting you?** I use Braze to communicate with users. It helps us create seamless CRM experiences, bringing users back to the platform with customizable all-in-one solutions from emails to IAMs and push notifications. ### 8. Braze - digital marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Ekaterina G. | Digital marketer, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** From my experience, the platform achieves a strong balance between flexibility and ease of use. It enables you to create advanced campaigns without being overwhelmed by technical details. I also value how it supports experimentation and ongoing iteration, making it possible to refine your messaging in response to actual user behavior. This is the type of tool that truly allows teams to concentrate on meaningful engagement instead of simply distributing messages. **What do you dislike about Braze?** I’ve also observed that certain parts of the interface, such as the email editor, can sometimes feel less intuitive, which may slow down my workflow on occasion. Additionally, since this is a premium platform, the cost might be a concern for organizations working with more limited budgets. However, despite these drawbacks, I find that its flexibility and ability to create highly targeted, personalized campaigns generally outweigh these issues. **What problems is Braze solving and how is that benefiting you?** Before I started using it, reaching the right audience with the right message often meant relying on several different tools and handling many manual processes. With Braze, I am able to coordinate campaigns across various channels—email, push notifications, in-app messages, and SMS—while taking advantage of real-time user data to make our communications more relevant. This approach not only boosts engagement and retention but also enables my team to experiment and iterate quickly, making our marketing efforts both more efficient and more effective. ### 9. Great SDK and Marketing Tools, but Exports and Pricing Need Clarity **Rating:** 3.5/5.0 stars **Reviewed by:** Sam J. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** The range of tools i.e the SDK for web as well and sms and email marketing. **What do you dislike about Braze?** The current export uses Avro and partitions by export date and not event date. The data points pricing is confusing. **What problems is Braze solving and how is that benefiting you?** Proving segmented customer marketing and the ability to do fast AB testing **Official Response from Andrea Nieto:** > Thanks for the feedback. It’s great to hear you’re getting value from the SDK and cross-channel marketing tools, especially for segmentation and rapid A/B testing. We also appreciate you calling out your experience with exports and pricing clarity. That level of detail is helpful, and we’ve shared your input with the team. Thanks again for taking the time to share your perspective. ### 10. User-Friendly UI with Room for Enhancement **Rating:** 4.0/5.0 stars **Reviewed by:** Sandra S. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 23, 2025 **What do you like best about Braze?** I like Braze's user interface because I find it particularly easy to navigate. The way campaigns and canvases are organized allows me to efficiently dissect how they are set up and assess their performance. I find the visual structure, especially the visual representation of the Canvas flow, to be very clear and helpful. This clarity aids in monitoring and managing communication campaigns effectively. **What do you dislike about Braze?** I think some really useful elements in Braze could be made more obvious, such as previews, heatmaps, and analytics. Additionally, I feel there could be more customization options for display. **What problems is Braze solving and how is that benefiting you?** I use Braze for user communications, including emails, in-app messages, and SMS. It helps me monitor campaigns effectively. I appreciate the intuitive UI which simplifies campaign tracking and analysis. ### 11. It does what it's supposed to do! **Rating:** 4.0/5.0 stars **Reviewed by:** andrew p. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** I trust braze to do what we tell it to do. Never in my experience with it has it behaved in any way other than what I expected. I find canvases to be flexible and have been able to replace entire other expensive products with clever use of canvases. **What do you dislike about Braze?** Braze lacks flexibility with connecting to external sources. Would love for it to kick off jobs on our backend independent of canvases or users. Wish it could consume a "feed" in csv format. **What problems is Braze solving and how is that benefiting you?** The biggest problem braze solves for me is automation of our promotion engine. That benefits me by deleting a tonnnnn of manual work day in and day out. ### 12. Easy to Use with Smooth Snowflake Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 31, 2026 **What do you like best about Braze?** It’s easy to use, and the integration with Snowflake is especially smooth. **What do you dislike about Braze?** The dashboards aren’t easy to use. It’s often hard to find the data we need, and the platform doesn’t feel well designed for a multi-language setup. **What problems is Braze solving and how is that benefiting you?** I use Braze to create canvases, which are really easy to use, and I like the AI integration as well. ### 13. An extremely satisfied long-time client of Braze **Rating:** 5.0/5.0 stars **Reviewed by:** Julia R. | Director, Digital Sales & Distribution, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** The platform offers technical ease of use and integrates well within our MarTech ecosystem. Its intuitive user interface makes navigation straightforward, and it supports multi-channel client journey orchestration. Additionally, we benefit from ongoing support and continued growth from the business. **What do you dislike about Braze?** One of the main challenges with multi-step Canvas journeys arises when clients are already partway through their journey and we need to make adjustments to the user flow. Making changes in the middle of an ongoing process can be complicated, as it may disrupt the experience for users who are already engaged. This often requires careful planning to ensure that updates are implemented smoothly without causing confusion or interruptions for those currently progressing through the journey. **What problems is Braze solving and how is that benefiting you?** Having the ability to deliver robust, contextual, and personalized messaging that utilizes our data and platforms allows us to connect with our banking clients exactly where they are in their journey. ### 14. Growth Marketing Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Clemence B. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** User friendly, choice of advanced feature **What do you dislike about Braze?** Not that I dislike but I think regular catch up with csm could be more strategy oriented and we d like to be challenged a bit more with new feature **What problems is Braze solving and how is that benefiting you?** Build user journeys with complex set up using api ### 15. Flexible and User-Friendly, Boosts Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Jamie H. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like the flexibility and creativity of Braze, making it easy to use. I also appreciate how adaptable and user-friendly it is. **What do you dislike about Braze?** User level instead of account level **What problems is Braze solving and how is that benefiting you?** I use Braze for creating customer communications, solving engagement problems. It's flexible, creative, and easy to use. ### 16. REST API That Lets Me Pull and Post Data Anywhere—A True Lifesaver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 23, 2026 **What do you like best about Braze?** RestApi lets me pull, get, and post anything from anywhere. It’s really helped a lot whenever I need to pull data from outside sources or send data to another platform. Honestly, it’s been a lifesaver for me. **What do you dislike about Braze?** I think they should also include a lead scoring system, as that would be a big help. **What problems is Braze solving and how is that benefiting you?** I have been using Braze for the last 3 years, and it has been a wonderful tool for our work across the globe. I’ve used other similar platforms as well, but none of them have the kind of robust infrastructure that Braze offers. It’s easy to get started with, and it scales smoothly as your needs grow. ### 17. Braze Makes Growth Journeys Easier and More Efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Nathalia T. | Analista de Mídia, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 27, 2026 **What do you like best about Braze?** Braze makes our growth journeys easier and more efficient, boosting our results **What do you dislike about Braze?** I think the more micro-level service should be better **What problems is Braze solving and how is that benefiting you?** I automate customer communication journeys, create remarketing list, among millions of other things ### 18. the platform for the current and future marketer **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan M. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** Very intuitive and easy to use. Low code and good features and good development **What do you dislike about Braze?** Better alerting for canvas set ups. Mission critical campaigns are run via canvas and the alerting is not quite fit for purpose **What problems is Braze solving and how is that benefiting you?** Highly automated journeys, Omni channel experiences, testing velocity ### 19. Effortless Canvas Creation with Powerful New Features **Rating:** 4.5/5.0 stars **Reviewed by:** Danielle L. | Sendwave Junior CRM Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** December 09, 2025 **What do you like best about Braze?** The ease and use of the tools for building canvases for mass emails. In particularly new features such as the push notifications matching as opposed to different tabs to fill out, the reporting dashboard & different IAM options **What do you dislike about Braze?** Lack of drag and select tool and the glitches that occur sometimes leading to loss of work, not being able to save & 30 day limit of canvas duration **What problems is Braze solving and how is that benefiting you?** The ability to contact customers uniquely ### 20. Effortless Marketing Automation with Powerful Personalization **Rating:** 4.5/5.0 stars **Reviewed by:** Sam H. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I find Braze easy to use, which is great for handling tasks like marketing automation and personalization at scale. I also value the Canvases feature within Braze. **What do you dislike about Braze?** Segment number loading time **What problems is Braze solving and how is that benefiting you?** I use Braze for marketing automation and it helps with personalization at scale. ### 21. Super Software **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 18, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** It's an easy to navigate software once you get the hang of things. **What do you dislike about Braze?** It takes a few steps to log into account and it just shows the email subjects and not the full message. **What problems is Braze solving and how is that benefiting you?** Provides coupon codes for customer accounts, shares when customers are receiving emails, etc. **Official Response from Andrea Nieto:** > Thanks for sharing your feedback. We’re glad to hear Braze becomes easy to navigate once you’re up and running. We also appreciate you calling out the login experience and message visibility. Feedback like this helps us identify where we can simplify workflows and improve usability, and we’ve shared your input with our team. Thanks again for your perspective. ### 22. Great platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 01, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** We've enjoyed. the integration with Jacquard for subject line testing, it has unlocked some increased performance for us **What do you dislike about Braze?** We've had some internal issues which have cropped up when using BRaze with our VPN on, but we have managed to work through those **What problems is Braze solving and how is that benefiting you?** It's enabling us to personalise our messaging at a much higher level ### 23. Seamless Multichannel Marketing with Strong Support **Rating:** 4.0/5.0 stars **Reviewed by:** Selene P. | Senior CRM Manager **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 06, 2026 **What do you like best about Braze?** I really like my experience with Braze; it's great. The constant improvement of the platform and the use of AI stand out to me. The CSM team is also very responsive and attentive to our needs, which makes the experience smooth. **What do you dislike about Braze?** I don't like that the certificates are not free for Braze customers. They should not be paid, at least for the team that works hands-on with the platform. **What problems is Braze solving and how is that benefiting you?** I use Braze for syncing data, building campaigns, and multichannel orchestration. ### 24. Always-There Help and Support When You Need It **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** Always help and support there when you need it **What do you dislike about Braze?** Other CRM platforms make dynamic content easier, no context steps needed, just a drop down - send this section of the email to X **What problems is Braze solving and how is that benefiting you?** integrated platforms make it easier to deliver loyalty programs ### 25. Braze - Driving personalised, real-time customer engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** Simple to use and full of amazing capabilities **What do you dislike about Braze?** I honestly don’t have anything negative to say about my experience with Braze. **What problems is Braze solving and how is that benefiting you?** Braze helped solve the issue of fragmented, impersonal customer engagement across channels by making our outreach feel more consistent and connected. ### 26. Useful tool for many use cases, but pricing is an issue **Rating:** 4.0/5.0 stars **Reviewed by:** Matt P. | Technology Director, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 28, 2025 **What do you like best about Braze?** Quality documentation, easy to understand and use. **What do you dislike about Braze?** Complex pricing model that requires you to track internal metrics and either avoid or severely limit non-authenticated usage (and can easily cause bill shock when implemented incorrectly) **What problems is Braze solving and how is that benefiting you?** We utilize Braze in several ways across different accounts, such as for marketing automation, sending messages through WhatsApp and SMS, and for personalizing both marketing and non-marketing communications. ### 27. Simple to Use, Fast Feedback and Results **Rating:** 5.0/5.0 stars **Reviewed by:** Luke S. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like the simplicity of braze to use and quick the feedback is to get results **What do you dislike about Braze?** The AI features are great, but corporate compliance makes them impossible to use at the moment **What problems is Braze solving and how is that benefiting you?** Braze supports email send for offer personalisation for customer retention ### 28. Braze - when technology goes right **Rating:** 5.0/5.0 stars **Reviewed by:** Rodney D. | Director, Marketing & Creative Operations, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** October 17, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** Braze is very intuitive from a marketer’s perspective. It allows me to focus on the science and art of marketing rather than getting bogged down by technical challenges when bringing ideas to life. **What do you dislike about Braze?** The price could be more competitive on message credits **What problems is Braze solving and how is that benefiting you?** Braze helps us reach our customers and improve customer engagement. ### 29. Modern platform for mobile apps and strong professional services **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 12, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** Recent improvements in CDI and data integrations have made it easier to bridge Braze with external CDPs like Snowflake and Hightouch. The flexibility of the API ecosystem continues to stand out, especially with support for alias handling and advanced identity resolution. Enhanced journey orchestration and preference center capabilities also help streamline cross-brand communication. **What do you dislike about Braze?** Identity management and subscription syncs still require workarounds in some cases (e.g., alias-only profiles via API, global opt-in logic). Product release cycles can take months to address essential use cases such as Supression Lists or advanced subscription handling. More out-of-the-box flexibility in dashboards and native preference center solutions would reduce the need for custom engineering. **What problems is Braze solving and how is that benefiting you?** As a user, Braze has been instrumental in scaling our lifecycle automation and implementing High-Value Areas (HVAs) strategies. It has enabled us to create sophisticated customer segmentation, leading to more targeted and efficient marketing campaigns. The platform's GenAI feature has been particularly useful in personalizing customer experiences. Additionally, Braze's dynamic content via APIs has allowed us to create more flexible and responsive campaigns. Overall, Braze has significantly enhanced our CRM capabilities. ### 30. User-Friendly with Powerful Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Natalia M. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 28, 2025 **What do you like best about Braze?** I like Braze for its user-friendly platform which allows me to independently build my own push campaigns and custom reports without needing to rely on others. This capability drives efficiency, making my workflow more seamless. Additionally, I appreciate Braze's features such as segmentation optimization, cross-channel messaging, and personalization, all of which enhance my marketing efforts significantly. **What do you dislike about Braze?** The initial setup of Braze was challenging because our data was scattered, and transitioning from another vendor we had been in for over 10 years added complexity to the process. **What problems is Braze solving and how is that benefiting you?** I use Braze for segmentation optimization, cross-channel messaging, and personalization. It has a user-friendly UI, allowing me to build push campaigns and custom reports independently, driving efficiency. ### 31. Clean, Easy-to-Navigate Layout **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** I like the layout, it's over overly complex and is easy to navigate **What do you dislike about Braze?** I need to learn and take more certifications - so currently couldn't nothing **What problems is Braze solving and how is that benefiting you?** I use it to check customers marketing consents if they have sent an enquiry. ### 32. Braze is a great messaging platform, allowing us to reach millions of people daily. **Rating:** 4.5/5.0 stars **Reviewed by:** Macy M. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** Braze is always redefining best messaging practices to push the boundaries of CRM, allowing us to create massive campaigns and reach Guests with the comms they want to see most. They are quick to respond whenever we need to assistance and it is (for the most part) easy to use. **What do you dislike about Braze?** There are opportunities for Braze to be more intuitive / user friendly. For example, we run into issues often when publishing content cards of our file size being too big. Braze does not have an error message telling us it's too big, and instead the content card just will not populate. Additionally, there are occasional bugs we run into that cause our comms to not deploy. **What problems is Braze solving and how is that benefiting you?** Braze has allowed us to personalize comms that go out to millions of Guests and build strong journeys that reach Guests throughout the order process. ### 33. First few months positive **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan G. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** My team migrated easily in a few months. It is a huge program sending billions of emails. I was intimidated at first but Braze's team was very helpful in answering our questions and getting us sending. Deliverability has been better than before. Support has been great. **What do you dislike about Braze?** The out-of-box setup was more intimidating than some platforms I'd used. The learning curve is higher than I am used to. **What problems is Braze solving and how is that benefiting you?** We decided to create an in-house "decision engine" from a database of about 1,000 email creatives, and Braze was able to sync with this system and allow us to send efficiently to millions of users per day. ### 34. Experimentation Facilities **Rating:** 5.0/5.0 stars **Reviewed by:** Juan Diego C. | Industrial Engineer, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 10, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** Braze AI & decision studio for timming optimization communications and Technical and workflow efficiency. **What do you dislike about Braze?** Credit transparency and cost clarity and Team collaboration in canvas and campaigns workflows. Also advanced reporting and data visualization. **What problems is Braze solving and how is that benefiting you?** Generating real time marketing campaigns, generating insigths and testing customer journeys optimization. ### 35. Intuitive Targeting with Room for Integration Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Gurvir M. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I find Braze very intuitive, which makes sending targeted offers with higher conversion rates easier. **What do you dislike about Braze?** Integrating data science models **What problems is Braze solving and how is that benefiting you?** I use Braze for segmenting and sending targeted offers, which results in higher conversion. It's very intuitive, making the process smooth. **Official Response from Andrea Nieto:** > Thanks for your feedback. It’s great to hear Braze is helping you easily segment audiences and drive stronger conversion through targeted offers. We also appreciate you calling out the challenges around integrating data science models. That’s an important area, and your input has been shared with our team. Thanks again for sharing your perspective, it helps us keep evolving the platform. ### 36. User-Friendly Platform with Promising AI That Needs More Trust **Rating:** 3.5/5.0 stars **Reviewed by:** Lauren C. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** It’s very user-friendly for customers new to the platform **What do you dislike about Braze?** The AI tools are great but it’s hard to ‘trust’ they are accurate. **What problems is Braze solving and how is that benefiting you?** It helps drive new users to our platform, which in turn drives ad revenue to the business. **Official Response from Andrea Nieto:** > Thanks for sharing your feedback. It’s great to hear Braze is easy to use, especially for those getting started on the platform. We also understand your point around trust in AI outputs. That’s an important area, and we’re continuing to focus on improving transparency and reliability so teams can use these capabilities with greater confidence. Your input has been shared with the team. Appreciate you taking the time to share your experience, it helps us continue to improve. ### 37. Easy to Use, with Help Articles That Solve Issues Fast **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** The system is very easy to use, self explanatory in most cases. And the help desk articles when you do get stuck almost always unlock me straight away! **What do you dislike about Braze?** I think we should be able to see 30 days history of custom attributes and event details on a profile (I know customer.io do this). It would help me understand what historical state profiles have been in previously. **What problems is Braze solving and how is that benefiting you?** Helping us to deliver more personalised journeys to our members ### 38. Easy Navigation Across Multiple CRM Products **Rating:** 4.5/5.0 stars **Reviewed by:** Katie N. | Senior CRM Marketing Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Easy to navigate multiple CRM products in the site **What do you dislike about Braze?** Hard for CRM professionals to manage APIs **What problems is Braze solving and how is that benefiting you?** I don't currently use Braze but I have in the past, it's been great at helping us manage contact properties and events ### 39. CRM executive **Rating:** 4.0/5.0 stars **Reviewed by:** Chanelle L. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** The ai tool is really good and helps with so much day to day **What do you dislike about Braze?** It’s more of a technical workspace so it’s not super easy to use **What problems is Braze solving and how is that benefiting you?** Better behavioural journeys by linking SMS, push, and email campaigns together. ### 40. Automation and Retargeting Made Effortless with Braze **Rating:** 4.5/5.0 stars **Reviewed by:** Kaetlyn F. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 07, 2025 **What do you like best about Braze?** I have been using Braze for 5 years, and it has significantly improved our lifecycle marketing and CRM efforts. One of the standout features I appreciate is its automation capabilities, which have made everything easier for us. This has enabled us to efficiently run retargeting campaigns that we weren't previously able to do. I particularly love the 'set and forget' possibilities that Braze offers, freeing up our time to delve deeper into data analysis instead. Although the initial setup was slightly complex, the overall functionality of Braze makes it an invaluable tool in our marketing strategy. **What do you dislike about Braze?** Nothing **What problems is Braze solving and how is that benefiting you?** I use Braze to automate and ease lifecycle marketing and CRM, enabling retargeting campaigns and allowing me to focus more on data analysis. ### 41. Best in the industry **Rating:** 4.5/5.0 stars **Reviewed by:** Peter W. | COO, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 22, 2025 **What do you like best about Braze?** I've compared Braze with several similar CXDPs and their segmentation really stands out. Besides that, the platform is developed for success. When we started the integration, we received a full package of onboarding steps. Next to that, there is a whole learning schedule and everything that makes it very easy to get to know the system, before doing the integrations. Even those are quickly done, if an integration is needed. I mean they have a lot of native integrations already. It's made so easy that you barely need any customer support, but even they are very organized and easy to approach. **What do you dislike about Braze?** When looking for a CXDP, you want to have it fit like a glove. Braze does that, but they have so many options, that it seems like you're not using the full platform and missing out. Let's say, I haven't found any real issue yet. **What problems is Braze solving and how is that benefiting you?** We have been trying to find a good way to do cross-selling of our 10 brands. Our users have a lot of behavior data points, so using their personalization engines is a game changer for us. ### 42. Braze Makes Multi-Channel Journeys Seamless and Customer-Centric **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Braze enables us to build multi-channel communication flows that keep our end users at the centre of the journey, helping us deliver a more cohesive experience across touchpoints. **What do you dislike about Braze?** Sometimes it can seem really complex - but then I go to the Braze learning or documentation... **What problems is Braze solving and how is that benefiting you?** Braze is our primary CRM system, and we use it to engage with our clients’ users. It provides a seamless experience and enables us to communicate across multiple channels. ### 43. Incredible and simple flow, but it is not self explainable **Rating:** 5.0/5.0 stars **Reviewed by:** Salvador R. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 25, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** It is very easy to upload, monitor and supervise your campaigns. It makes sense, it is not confusing. More than everything, I like that it visually shows the most critical aspects of the campaign. **What do you dislike about Braze?** It is not self-explainable. I started using it, but I had to get in contact with my team so they would explain to me the workflow and the tools I had. I think the first approach should be easier. **What problems is Braze solving and how is that benefiting you?** I have recurrent campaigns which I maintain the text but modify the attributes on the communications. I also incorporate the data about the deliveries in my reports. ### 44. Best platform I have used **Rating:** 5.0/5.0 stars **Reviewed by:** Kaylen N. | Sr. Email Marketing & CRM Specialist, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** I love how easy Braze is to use. I learned how to use Braze about two years ago and I can only say that my experience has been positive. It is a one stop shop for many methods of communication from sms, email, push, in app etc. I work with a company that has over 8 apps and have been involved in over 3 internal migration and implementing the use of braze has been a seamless experience. Braze support has been helpful with these migration and overall providing use cases for unique and new campaigns. **What do you dislike about Braze?** Downsides of Braze are close to none. Customer support is always readily available to answer any questions and doubts. **What problems is Braze solving and how is that benefiting you?** Braze is helping a ton with automation and api triggered campaigns. As well as building meaningful and seamless customer journeys all lifecycle fronts. ### 45. Effective Engagement with Exceptional Usability **Rating:** 4.5/5.0 stars **Reviewed by:** Renata G. | Supervisora de mídia, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** February 27, 2026 **What do you like best about Braze?** I like the usability of Braze. The documentation is also always very clear, which allows me to learn and solve things without needing support. Additionally, we chose Braze because it is a more complete solution. **What do you dislike about Braze?** . **What problems is Braze solving and how is that benefiting you?** I use Braze for engagement, remarketing, and smart deliveries. Thanks to its usability and clear documentation, I can learn and solve problems without needing support. ### 46. Intuitive Design at a Great Price, with Room for Growth **Rating:** 3.5/5.0 stars **Reviewed by:** Connor C. | Director, Email, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 06, 2025 **What do you like best about Braze?** This product is more intuitive than many others available at a similar price and level of sophistication. **What do you dislike about Braze?** The built-in reporting features leave much to be desired. If you're not familiar with SQL or the underlying data structure, you'll likely find it challenging to get the insights you need. **What problems is Braze solving and how is that benefiting you?** Effectively reaching out to customers on a large scale is essential. Communicating to customers at scale allows for consistent messaging and helps ensure that important information is delivered efficiently to a broad audience. **Official Response from Emily Calderon:** > Thank you for taking the time to write Braze a review, Connor. We appreciate your feedback around reporting and have shared that directly with the Product team. ### 47. Intuitive Platform with a Robust Roadmap and Regular Feature Rollouts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** The platform is intuitive enough for new users to quickly understand and start using. Braze’s product roadmap feels robust, and new features are rolled out regularly. **What do you dislike about Braze?** The amount of flexibility can end up adding unnecessary complexity. Also, because the tools are updated so frequently, it’s hard to keep up with the changes. **What problems is Braze solving and how is that benefiting you?** There are conflicting priorities across regional marketing teams, with campaigns running at the same time for very different types of items. ### 48. Braze helps you to create a full lifecycle experience **Rating:** 4.5/5.0 stars **Reviewed by:** Julien T. | CRM Mobile Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 22, 2025 **What do you like best about Braze?** Braze is really complete in terms of features. It helps you to have an overview of your audiences, create special segments and create an effective cross-channel communications. **What do you dislike about Braze?** Some of the reports are not very complete. If I want to generate a report by language or by country for my canvases, I have to do it manually. **What problems is Braze solving and how is that benefiting you?** Triggered communication ### 49. First Time Braze User **Rating:** 5.0/5.0 stars **Reviewed by:** Amber W. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** I like the opportunities that Braze will open for my organization and our abilities to revolutionize how we engage with our customers. I like the idea that we can personalize texts and emails to make the engagement with customers more meaningful and helpful to them. **What do you dislike about Braze?** I am brand new to Braze, so I am unsure yet on this question. **What problems is Braze solving and how is that benefiting you?** We currently use Salesforce or, even worse, SocketLabs for our customer engagement. This limits us greatly in how much analysis we can do on our campaigns. The success of the campaigns in mainly conjecture. Braze is allowing us to get real data on the effectiveness of our campaigns. Additionally, we plan to use Braze to create more personalized content for our customers and tailor the emails and text messages to their online experience to help drive conversion. ### 50. Powerful AI Element That Delivers **Rating:** 4.0/5.0 stars **Reviewed by:** Kasey c. | CRM & Marketing Automation Lead, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** the AI element is on 2026 tech trend, strongly recommended **What do you dislike about Braze?** need to learn it before u became great & sell internally **What problems is Braze solving and how is that benefiting you?** It helps us to be more experimental on channel and message with minimum fuss ## Braze Discussions - [Have you found a landing page solution that is buildable with Braze or a third party?](https://www.g2.com/discussions/have-you-found-a-landing-page-solution-that-is-buildable-with-braze-or-a-third-party) - 1 upvote - [View Braze pricing details and edition comparison](https://www.g2.com/products/braze/reviews?page=8&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-09-25+23%3A42%3A30+-0500&secure%5Bsession_id%5D=d6fd7ec9-e116-4388-a570-c13821f1322f&secure%5Btoken%5D=d3e977b31ca4399ca23f09912f5c19bd62db9303bbb459ffa6707803ff12c825&format=llm_user) ## Braze Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Multiple Data Sources - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Campaign Management** - Program Management - Calendaring - Campaign Management - Workflow Management - Template Management **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Social** - Social Sharing - Social Campaigns - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - Short Codes - API Integration **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Lead Generation - Content Management - Lead Management - List Management **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Braze Alternatives - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (825 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,577 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.7/5.0 (1,409 reviews)