Constant Contact Advanced Automation Reviews & Product Details

Constant Contact's advanced automation tools give me exactly what I need to run fast, responsive cold outreach campaigns. I love how easy it is to segment and nurture leads through triggered sequences, especially for B2B decision-makers in government and IT. The new editor is intuitive, and building 5-part email drips with integrated CTAs (like booking a consultation or downloading a lead magnet) is seamless. Tracking and reporting is simple but helpful—and integrates well with our analytics stack. Review collected by and hosted on G2.com.

There’s room to improve when it comes to testing and optimization. A/B testing options are limited for advanced users, and we could use better UX for building long sequences (e.g., visual flowcharts like ActiveCampaign). Also, it can be a bit rigid when it comes to customizing resend logic or conditionals. But overall, these are minor issues in day-to-day operations. Review collected by and hosted on G2.com.

I appreciate that Constant Contact Advanced Automation is affordable, especially when compared to other options in the market like Mailchimp or Klaviyo, which makes it a cost-effective choice for my needs. I love the landing page feature because it allows me to create free offers that attract new email subscribers. It's user-friendly, allowing customers to easily enter their name, email, and phone number in exchange for valuable content like infographics or workbooks. Furthermore, I found the initial setup process easy, as I just needed to take my time and go step by step. Review collected by and hosted on G2.com.

I would say the interface can be updated. You can tell that with Constant Contact that they've been around for a long time. So, the back end looks outdated and complicated. Not very user friendly. Building the blocks of the actual email, it's itself, was very challenging. Again, it wasn't user-friendly, and I had to look at a YouTube video to support me. Review collected by and hosted on G2.com.

What I love most is how intuitive it is. I’m not a tech expert, but Constant Contact makes it so easy to set up automated emails, organize contact lists, and run campaigns without feeling overwhelmed. It’s honestly made our communications so much smoother. As a nonprofit, we’re always juggling a lot, and this tool helps us stay connected with our community, donors, and volunteers in a meaningful way. The templates are super helpful, and the automation saves us a ton of time. Review collected by and hosted on G2.com.

It would be great if the reporting features were a bit more flexible. The analytics are helpful, but sometimes I wish I could customize the way the data is shown or exported,especially when I’m prepping reports for our board or funders. Still, the value we get from it makes it worth it. Review collected by and hosted on G2.com.

What I really like about Constant Contact’s advanced automation is how easy and intuitive it is to use. Setting up a DRIP campaign is straightforward, and I love how simple it is to apply rules, manage list segments, and use tags to personalize the flow. It’s user-friendly even for someone without a technical background. Review collected by and hosted on G2.com.

One downside, however, is the lack of an option to automatically stop the campaign once the goal is achieved. For instance, if my goal is to get a client to book an appointment and they do so after the 5th email in a 10-email series, there’s currently no built-in way to stop the remaining emails from going out. This could potentially be solved if there were deeper integrations with external booking tools like YouCanBook.me—so that a tag or event trigger could end the campaign once the appointment is set. Review collected by and hosted on G2.com.

Constant Contact Advanced Automation features are easy to use and user-friendly even for those who are not technical. Segmenting contacts and customizing email journeys is a big value-add, which leads to higher engagement and conversion rates. Review collected by and hosted on G2.com.

The only downside is that the automation functions, though improved, are still a bit weaker than with alternatives like ActiveCampaign or Klaviyo. Review collected by and hosted on G2.com.

Constant Contact automation makes sending our weekly updates very easy to our clientele. I use CC daily for different types of segmented groups. My result is a well-organized and easy to maneuver through email which I link to many different web pages, including event reservations and ticket purchasing. Constant Contact is both easy to use and to be on the receiving end looking at the final result. I have had positive experiences with customer service as well. Review collected by and hosted on G2.com.

The only downside I have experienced, is when starting a new template, I may find one I like but wish to change a picture that was originally part of the template, and it is very difficult to do so. I am not sure why. And the background selection is not varied enough for me. Review collected by and hosted on G2.com.

I like that the product and service is reliable, clean and user friendly Review collected by and hosted on G2.com.

There's not much not to like! But if I had to pick something, I would appreciate seeing more custom design and colors. the product looks a bit sterile -- however clean is better than busy or disorienting! Review collected by and hosted on G2.com.

What I like best about Advanced Automation is how much time it saves. Being able to set up automated email series based on contact actions—like when someone joins a list or clicks a specific link—helps us stay consistent with follow-ups without needing to do everything manually. It keeps our communication timely and relevant, which is great for nurturing relationships. The workflows are easy to build, and once they’re set up, they just run in the background, which gives us more time to focus on other areas of the business. It's a really helpful feature for staying organized and making sure no one slips through the cracks. Review collected by and hosted on G2.com.

One downside of Advanced Automation is that it can feel a bit limited compared to more complex automation tools. For example, branching logic is pretty basic, and you can’t always set up more advanced workflows based on multiple conditions. It also takes a bit of trial and error to understand how everything connects, especially if you're new to automation. That said, it works well for most standard needs—but if you’re looking for really detailed segmentation or complex automation paths, it might fall short. Review collected by and hosted on G2.com.

I think it's reasonably priced and fairly user friendly. I appreciate the non-profit and pre-pay annual discounts. They have pretty good customer support service as well. Review collected by and hosted on G2.com.

It's often glitchy, sometimes it doesn't save my edits to an email, sometimes I can't even access the email tag. It can be a bit frustrating. It also uses a coded email address to send from their server and this is more often flagged as spam by my contacts than I experienced with other similar services. I wish it offered a few more features like being able to organize lists into folders and to CC people on emails I send out. I have found workarounds for most things, but they could use a few more standard communication tools (not just mass marketing tools). Review collected by and hosted on G2.com.

I like the customization and segmentation that's possible on the platform. I also enjoy how user-friendly it is - thinking about the drag and drop email building. The real time tracking and reporting - especially the heat map are reliable and informative.

I've only had to reach out to customer support once, but when I did I had a great experience and my problem was solved quickly and in real time. Review collected by and hosted on G2.com.

I wish there was more customization for forms and smoother integration with other platforms. Constant Contact itself just loads slowly and moves slowly when interacting with parts of the website, which can be frustrating since we work with the platform frequently. Review collected by and hosted on G2.com.