ClickFunnels Reviews & Product Details

ClickFunnels (the original, now labeled classic) was a great platform for funnel builders. It was simple, intuitive and powerful. Then came CF 2.0 - and the question, about what I like best, is a question I don't have an answer for. Review collected by and hosted on G2.com.

CF 2.0 is a wonderful idea, with a terrible implementation. It's slow, it's complicated and if you want to build anything outside of a simple sales funnel (something that was possible with CF Classic), then all hell breaks loose and you run into wall after wall and problem after problem. I've built and coded myself out of so many problems, that I've lost count and to this day (CF 2.0 subscriber since the public launch in 2022) I haven't been able to build my most important projects in CF 2.0 and still have to rely on countless other tools for workarounds for functionality that should have been a functionality from day 1. I have recently tried out a competing product, which I found out is lightyears ahead of CF 2.0. Not to mention it's also cheaper, not even facturing in the cost for additional tools, I can save, because the funtionality is built in. Leaving behind over 8 years of loyalty to a company (CF Classic and 2.0 combined) is not an easy thing for me to do, but at the moment I don't see any progress on CFs end and not even the willingness to make good on almost 4 year old promises. I don't think this company has a nowhere near as bright future ahead of itself, than it's past. Review collected by and hosted on G2.com.

ClickFunnels makes it very easy to build and launch funnels without needing technical setup. The UI/UX is straightforward, and once you understand the flow, it’s simple to move from landing page → checkout → upsell sequence without getting lost in complexity.

From an integrations standpoint, it connects with common email and payment tools, which makes it easier to plug into an existing stack without rebuilding everything.

Performance-wise, pages load consistently and the funnel structure holds up well even when traffic is coming in, which is important for running offers.

In terms of pricing and ROI, it can justify itself when you’re actively using upsells and structured funnels because it helps increase order value and conversion rates without needing extra tools.

Support and onboarding are helpful for getting started, especially with funnel templates that reduce setup time.

There’s also some built-in automation and basic intelligence around funnel structure (like upsells and order bumps), which helps optimize sales flow without manual work. Review collected by and hosted on G2.com.

UI/UX can feel a bit template-heavy, and many funnels end up looking similar unless you spend extra time customizing them.

Integrations work, but sometimes require extra steps or third-party tools depending on what you’re trying to connect.

Performance is generally solid, but editing and loading inside the builder can feel slightly slow when working on larger funnels.

Pricing can feel high if you’re not fully utilizing funnels and upsells consistently, so ROI depends heavily on usage.

Support is decent, but onboarding assumes a bit of prior funnel knowledge, so beginners may still feel overwhelmed at first.

AI and automation features are fairly limited compared to newer platforms, so a lot of optimization still has to be done manually. Review collected by and hosted on G2.com.

ClickFunnels provides a flexible, all-in-one platform for building and managing sales funnels at scale. As a marketing agency, we use it to create lead generation and conversion-focused funnels for both internal initiatives and client campaigns. One standout feature is the Smart Funnel Builder, which uses AI-driven prompts to rapidly generate complete funnel structures, copy, and page layouts. This significantly reduces setup time while still producing professional, high-converting designs that can be refined further by our team. Combined with built-in analytics and fast deployment, it allows us to launch and iterate on campaigns efficiently. Review collected by and hosted on G2.com.

ClickFunnels offers a wide range of features, and some of the more advanced functionality can take time for new users to fully explore and configure. For highly customized or complex workflows, additional refinement is sometimes required after initial setup. However, once workflows are standardized, the platform becomes very efficient for ongoing use. Review collected by and hosted on G2.com.

ClickFunnels is strongest in how it centralizes the entire funnel-building process into one tool Review collected by and hosted on G2.com.

Costs increase quickly as soon as you need advanced features, making it less accessible compared to modular stacks Review collected by and hosted on G2.com.

What I like most about ClickFunnels is how easy it makes creating complete sales funnels without needing to know how to program. Its visual interface is very intuitive, and I love that on a single platform I can design landing pages, automate emails, connect payment gateways, and track conversions. Additionally, the integration with other tools is quite seamless, which saves me a lot of time and effort. Review collected by and hosted on G2.com.

What I don't like about ClickFunnels is that the price can be high, especially if you are just starting out or have a small business. Additionally, some advanced features like design customization can feel limited if you come from using more flexible builders like WordPress or Webflow. Sometimes I've also noticed that the page loading speed is not the best, which can affect the user experience. Review collected by and hosted on G2.com.

The all in one capabilities makes it much more valuable than standalone website editors or crm's. There are many settings and features to use to customize your marketing and website experience. It was fairly easy to setup and implement. Customer support is always available, friendly and fast! Review collected by and hosted on G2.com.

It can be a bit difficult to use as the website editor has many settings and features, it definitely has a learning curve there. Also, the inability to go in and edit the code of a page with a developer is sometimes frustrating. Review collected by and hosted on G2.com.

The funnels are good. The checkout is now very good. Has taken 2 years to get there, but very good. The site builder is also good. Review collected by and hosted on G2.com.

Trying to be all things to all people has created a host of sub standard tools. The community is so basic it cant be used and has Click Funnels favicons etc. So most of the suite of tools CRM etc. are very basic.

BUT.. biggest dislike is the company itself.

I purchased Click Funnels 2.0 on its release and I have had it for 2 years. This was based on buying into the early adopter Funnel Hacker plan. The tool was released way too early and missing so many basic functions including currencies outside of the US $. But when looking at the pricing plan for the 'regular' buyers, it was worth holding on for .. even at $1.9k per annum. My 10 workspaces quickly changed to 3 workspaces and now the pricing for new users dropped to under 1k (but my subscription was still going to take the 1.9k .. So I purchased a product that I could not use for the first year, had to muddle through the very basic bugs in year 2 and now that the tool is coming out of beta.. Click Funnels is abusing all trust placed by their early adopters. Review collected by and hosted on G2.com.

I love Click Funnels because it is an effective tool for online marketing, which is probably the biggest challenge for small businesses. I am building an online course, but the challenge is not in building the course - it is in buliding the supporting systems. I need a lead gathering web page - there are funnels for that. They automatically feed a database which is accessible by a full-featured email automation system. I can create email campaigns to get potential clients to come to web pages and webinars, and there is a full payment system that links to my online course, enrolling and providing access to the client. So I have everything I need in one place. They KNOW small business requirements and it is easy to use and implement. Highly recommended. Review collected by and hosted on G2.com.

Not much. Everything works. Support is great. And the product is continually improving and adding major features. Review collected by and hosted on G2.com.

I like that it's easy to set up a sales page, a series of upsells, an email list, a series of autoresponders, and a storefront to sell products Review collected by and hosted on G2.com.

The help feature is nice - run by AI - and mostly helpful but sometimes we don't know the real question to ask. So finding support can be a wee bit difficult tho not impossible. Review collected by and hosted on G2.com.