Best E-Commerce Personalization Software

E-commerce personalization software creates experiences tailored to consumers who shop online using e-commerce tools. This type of software captures user behavior in real time across multiple channels and provides personalized messaging to help users discover and buy products or services. E-commerce personalization software is used by marketers and e-commerce professionals to increase online sales.

E-commerce personalization software is usually delivered as a standalone solution that integrates with e-commerce platforms, shopping cart software, and product information management (PIM) software. In addition, some vendors combine e-commerce personalization software with e-merchandising software or multichannel retail software.

To qualify for inclusion in the E-Commerce Personalization category, a product must:

  • Monitor user behavior on channels such as mobile, web, or email
  • Provide features to create personalized messaging and product recommendations
  • Target visitors with custom messaging based on behavior and history
  • Define and implement personalization campaigns to target segments of buyers
  • Analyze the efficiency of personalization campaigns across multiple channels
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    At Nosto, we acknowledge that every customer is unique. In fact, that’s what we’re all about! Nosto automatically predicts and delivers the most relevant shopping experiences in real-time to every individual customer. All this to increase your customer engagement and maximize the revenue potential for your business. At the core of it all is our Ecommerce Intelligence Engine™ that uses advanced machine learning algorithms, which unlike other personalization technologies, have exclusively been t

    AB Tasty
    (18)4.5 out of 5
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    Optimized for quick response

    AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. We provide marketing and product teams with an easy-to-use optimization platform, allowing them to turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. AB Tasty's customer list includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more

    Optimizely is the world’s leader in digital experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100

    (37)3.8 out of 5
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    Optimized for quick response

    Emarsys Marketing Platform is a Fully Integrated Marketing Platform, one platform, all the tools you need. Analyze, optimize, personalize. Use the Emarsys Marketing Platform to create a unified profile for each of your customers. Then, automate personalized messages across all channels, optimize for performance, and measure results - all from a single integrated platform. Move beyond segmentation to true one-to-one personalization. Anyone can collect data, but without the right tools to in

    (13)4.7 out of 5
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    Optimized for quick response

    iZooto is a retargeting and engagement solution that leverages web push notifications for e-tailers and publishers drive traffic and conversions. iZooto is a catalyst that helps marketers convert users faster and better with personalized push notifications. iZooto is best suited for mid-size retailers and publishers. iZooto also helps publishers with monetization using native content ads.

    Omniconvert is a conversion rate optimization platform which allows marketers to deploy A/B tests, surveys and personalization experiments with minimum help from the IT The platform has been built with the conversion optimization process in mind: 1. Run on-site surveys in order to find out specific barriers the website users might have (eg. lack of trust, bad UX, no purchase intention etc.) 2. Based on the survey results, create a hypothesis about what can be done in order to improve conversio

    It's here. The next generation of personalization is powered by cooperation. Identify, Engage, and Learn from our proprietary network of 150M+ online shoppers when they visit your website.

    Pure360 was founded in 2001, we are a UK-based email & SMS marketing provider who specialise in understanding our clients and getting the very best results from their campaigns. We work with over 1,400 organisations including brands such as Wagamama, innocent drinks, The FT, Bravissimo, PayPal and Occam. Our company vision is “redefining email to transform our customers’ digital marketing results”. We allow marketers to send clever, results-driven campaigns without over complicating thin

    The Reflektion Customer Engagement Platform delivers best-in-class, highly engaging, predictive, and individualized shopping experiences across all online touch points so brands and retailers can drive more revenue and delight every visitor. A scalable, modular architecture delivers experiences for Search, Recommendations, Category, and Landing Pages, Content Personalization, and Email, all made smarter with E-Commerce AI that’s continuously uncovering hidden relationships across broad and growi

    Bluecore is a retail marketing technology company that empowers marketers to launch any personalized campaign in 60 seconds through a single platform that connects real-time product and customer data. More than 400 retail brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada, use Bluecore to deploy triggered communications across email, social media, search and display. Bluecore’s AI-driven decisioning engine determines the timing and content for the next-best

    Here at Personify XP, we have a passion for making everyone’s digital experiences personal. Josh and Ben started Personify XP because we recognized that 95% of people who visit a website are anonymous and receive a generic experience. That’s just not good enough. That’s not because companies haven’t recognised how important these visitors are – it’s just that there has been no great way to do it. For so long companies have focused on ‘knowing the customer’ before they can personalise to them. W

    #1 Content Management System in the industry, Sitecore® Experience Management™ empowers content curation by: • Separating content from presentation promoting content reuse. • In context editing and designing makes authoring intuitive and efficient • Preview capabilities with device simulators to ensure consistent messaging across your visitors • Multisite and Multilingual capabilities • Enterprise-class search • Content scheduling, asset management, workflow, versioning, validation • Content t

    Improve user engagement with an easy to use newsfeed and changelog. Use Beamer to announce relevant news, your latest features and updates.

    Segmentify is a SaaS tool that helps e-commerce managers convert visitors to customers by making smart recommendations.

    SheerID’s digital verification platform instantly verifies the identity of individuals and businesses, enabling brands to deliver gated offers and experiences to high-value customer segments like the military, students and first responders. Hundreds of the world’s biggest brands – including Amazon, Lowe’s, Spotify, and T-Mobile – rely on SheerID to acquire customers, fuel loyalty, and mitigate fraud. is a leading Social commerce platform designed for automatically importing web stores onto Facebook, having them fully customized to fit both the Facebook arena and the original brand's look & feel.

    Wrench.AI builds Big Data-based software and tools that allow leaders to make better decisions and automate initiatives and campaigns to maximize resources for the best possible return.

    CartHook Checkout is a private Shopify application which enables online vendors to build customizable one-page checkouts and post-purchase one-click upsells. Featuring checkout page templates, post-purchase upsells and landing page funnels as well as payment processing, ROI tracking, abandoned cart recovery emails, and more, CartHook Checkout aims to provide a comprehensive online checkout solution.

    PriceWaiter makes buying and selling better, anywhere. Beginning with a platform that makes price negotiation fast, simple and private on ecommerce product pages, PriceWaiter now offers a seamless SaaS suite of sales tools that significantly boosts customer engagement, conversion, and average order value on any retailer’s site. With hundreds of retail partners, hundreds of thousands of users, and hundreds of millions in offers, PriceWaiter helps sellers sell more, and buyers buy more, all across

    YFret is a "marketing assistant for ecommerce". It enables online retailers to showcase their products to the right target audience on the website, social media, email, text messages and browser notifications. The unique value proposition is that it supports personalized 1-1 content as well as curated promotional content, across multiple channels. It also enables a combination of automatic lifecycle campaigns, and campaign suggestions that can be executed in 3 clicks. for the marketers that

    Certona, the leading real-time omnichannel personalization solution and pioneer of AI-driven individualization, powers 73 billion unique experiences each month. Trusted by more than 600 brands in over 70 countries, Certona’s patented technology leverages machine learning and predictive analytics to deliver a fully-orchestrated experience with optimized content and messaging to increase engagement and conversions across all customer touchpoints.

    Create content, the right way. Collaborative cloud-based content and data solutions to empower your brand.

    Forma is building photorealistic avatars that are a dynamic and deeply personal form for people's online identity.

    Girafi is a software which provides engaging interactions between companies and their customers.

    Better-than-Amazon personalisation for the rest of the internet. We turn massive behavioural data sets into real-time personalised product recommendations and intelligent deal filtering used to grow conversions, order values and loyalty. To do this, we utilise divisions of machine learning including collaborative filtering and clustering to enable matrix completion, prediction and propensity modelling; enabling 1-to-1 personalisation. PA applies these technologies through our data trackers an

    Use Socital Media data to personalize recommendations and email campaigns at your e-shop. Average customer results include: 1. Up to 150% email campaign open rate, 2. 10x faster email database collection, 3. Up to 9x improvement of conversion rate, 4. Decrease of 10-20% of cart abandonment rate, 5. Save up to 25% of your digital marketing spend through better segmentation of audience.

    Switchfly is a SaaS travel-commerce and loyalty engagement platform that allows you to deploy online services.

    Yusp is a cloud-based personalization and recommendation engine powered by machine learning algorithms, designed for small and medium sized eCommerce businesses. Shopify, PrestaShop, WooCommerce, and Magento are supported, alongside custom-built online stores. Recommendations are fully automated and can be generated for store home pages, category pages, product pages, and cart pages. Personalized recommendations can be displayed to returning visitors, and used to upsell products and increase ave

    We believe the future of digital commerce will be defined by businesses' ability to collaborate digitally - and therefore build loyalty - with their shoppers. Currently, the tools don't exist to take businesses into the next realm of collaborative commerce by connecting omnichannel technologies. Luckily, we have engineered the modern digital commerce platform to make collaboration not only possible but efficient and effective for every sales associate in an organization. Here's how it works. 4-

    AnnounceKit is a changelog service with fancy in-product widgets you can use on your website.

    Augen App uses machine learning to understand consumer behaviour and to show real time, dynamic e personalized recommendations, adding artificial intelligence to shopify stores to understand consumer behaviour in real time.

    Conversational Customer Engagement for E-commerce

    Automat Conversational AI's platform lets brands have two-way conversations with consumers that provide the guidance, recommendations and personalized responses they need to move through the sales funnel. Conversational advertising reaches consumers where they are and prime them for downstream conversion while website virtual advisors help consumers navigate a sea of choices and make more confident buying decisions. Powered by a world-class conversational cloud platform, proprietary AI cap

    Avatria Convert uses data and machine learning to make your category pages smarter.

    Barilliance helps eCommerce sites of any size to increase sales and conversion rates by providing visitors with a personalized omnichannel shopping experience. The Barilliance eCommerce personalization suite includes cross-channel personalized product recommendations, behavioral triggered emails, real-time onsite personalization, and Live social proof notifications.

    Beveel helps retailers attract, retain, and re-engage by providing a personalized experience to their customers.

    BrainSINS provides personalization technology to more than 100 online retailers all around the globe, including large multichannel retailers such as PhoneHouse and MotherCare, and solely online retail companies such as TradeInn and E-Tasker.

    Bunting is a website personalisation tool that improve visitor engagement and boost e-commerce conversions it promotes sales growth by allowing websites to personalise content around each individual visitor, based on their browsing habits and a powerful set of analytics data.

    Care Cart is an abandoned cart recovery system that converts Shopify stores' lost revenue through intelligent tracking, automated emails, and robust reporting.

    A set of unique features to help you recover up to 5x more online orders than with any other tool or built-in solution.

    Cognilyze offers psychology based product recommendations for e-commerce sites.

    Communicator is email marketing software that powers marketing automation for our customers so they can achieve breakthrough results.

    Crobox is focused on helping eCommerce brands better understand and act on their shoppers behaviour, all in real time.

    Drive Commerce is a team of eCommerce professionals leveraging their experience in solving complicated problems for global retailers into easy-to-use, SaaS products that drive sales, increase customer satisfaction, and integrate seamlessly into your current platform. is a product update announcement & changelog software that helps you communicate better with your users about new features, updates, and more right within your app, with a beautiful notification center. With a customizable plug & play widget that you can install in less than 5 mins, you can inform users about new releases and updates and you can get their feedback There is also a customizable public timeline where users can see a history of all your product updates.

    By combining software solutions and statistical methods, we make every internet presence more effective. This means: measurably more satisfied customers, higher conversions, more turnover. Our Predictive Analytics Platform epicAi examines complex and dynamic behavioral data in real time for similarity structures, cross-connections and trends. It automatically identifies different clusters of users and recommends Quick-Wins for the implementation of machine learning algorithms. The key componen

    Exchange Solutions provides clients access to ES Engage, a cloud based, advanced customer engagement product that helps top enterprise retailers drive customer lifetime value by improving customer behaviors such as greater conversions, higher baskets, and longevity that increases top line revenue growth. Leveraging advanced analytics and machine learning, ES Engage provides automated real-time insights that consider the customers journey, history (if available) and the retailers strategy.

    Fanplayr acts as a personal shopper for online retailers via on site real time targeting of online shoppers.

    Fifny is a product customization tool for eCommerce.

    Findify is a Search & discovery personalization platform, powered by data and machine learning. Built for ecommerce sites to accelerate growth.

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