Introducing G2.ai, the future of software buying.Try now

Best E-Commerce Personalization Software

Subhransu Sahu
SS
Researched and written by Subhransu Sahu

E-commerce personalization software creates experiences tailored to consumers who shop online using e-commerce tools. This type of software captures user behavior in real time across multiple channels and provides personalized messaging to help users discover and buy products or services. E-commerce personalization software is used by marketers and e-commerce professionals to increase online sales.

E-commerce personalization software is usually delivered as a standalone solution that integrates with e-commerce platforms, shopping cart software, and product information management (PIM) software. In addition, some vendors combine e-commerce personalization software with e-merchandising software or multichannel retail software.

To qualify for inclusion in the E-Commerce Personalization category, a product must:

Monitor user behavior on channels such as mobile, web, or email
Provide features to create personalized messaging and product recommendations
Target visitors with custom messaging based on behavior and history
Define and implement personalization campaigns to target segments of buyers
Analyze the efficiency of personalization campaigns across multiple channels
Show More
Show Less

Featured E-Commerce Personalization Software At A Glance

Free Plan Available:
Quizell
Sponsored
Leader:
Highest Performer:
Easiest to Use:
Top Trending:
Show LessShow More
Highest Performer:
Easiest to Use:
Top Trending:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

Coming Soon
Get Trending E-Commerce Personalization Products in Your Inbox

A weekly snapshot of rising stars, new launches, and what everyone's buzzing about.

Sample Trending Products Newsletter
No filters applied
312 Listings in E-Commerce Personalization Available
(1,219)4.8 out of 5
Optimized for quick response
2nd Easiest To Use in E-Commerce Personalization software
View top Consulting Services for Insider
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform

    Users
    • Digital Marketing Specialist
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 46% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Insider Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    288
    Ease of Use
    270
    Engagement
    235
    Personalization
    231
    Automation
    203
    Cons
    Learning Curve
    107
    Time-Consuming
    47
    Poor Customer Support
    45
    Difficult Learning
    44
    Integration Issues
    41
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Insider features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.5
    User Data
    Average: 8.6
    9.6
    Targeting
    Average: 8.6
    9.5
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Insider
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @useinsider
    44,772 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,568 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform

Users
  • Digital Marketing Specialist
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 46% Mid-Market
  • 28% Small-Business
Insider Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
288
Ease of Use
270
Engagement
235
Personalization
231
Automation
203
Cons
Learning Curve
107
Time-Consuming
47
Poor Customer Support
45
Difficult Learning
44
Integration Issues
41
Insider features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.5
User Data
Average: 8.6
9.6
Targeting
Average: 8.6
9.5
Content
Average: 8.7
Seller Details
Seller
Insider
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@useinsider
44,772 Twitter followers
LinkedIn® Page
www.linkedin.com
1,568 employees on LinkedIn®
(14,467)4.5 out of 5
Optimized for quick response
View top Consulting Services for ActiveCampaign
Save to My Lists
15% Off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,771
    Automation
    1,643
    Automations
    1,302
    Automation Features
    1,175
    Features
    1,167
    Cons
    Learning Curve
    819
    Missing Features
    722
    Expensive
    655
    Limited Features
    552
    Not Intuitive
    473
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ActiveCampaign features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    7.9
    User Data
    Average: 8.6
    7.9
    Targeting
    Average: 8.6
    7.6
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,250 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    860 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,771
Automation
1,643
Automations
1,302
Automation Features
1,175
Features
1,167
Cons
Learning Curve
819
Missing Features
722
Expensive
655
Limited Features
552
Not Intuitive
473
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
7.9
User Data
Average: 8.6
7.9
Targeting
Average: 8.6
7.6
Content
Average: 8.7
Seller Details
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,250 Twitter followers
LinkedIn® Page
www.linkedin.com
860 employees on LinkedIn®

This is how G2 Deals can help you:

  • Easily shop for curated – and trusted – software
  • Own your own software buying journey
  • Discover exclusive deals on software
(400)4.4 out of 5
Optimized for quick response
14th Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

    Users
    • Chef de projet digital
    • Product Manager
    Industries
    • Retail
    • Cosmetics
    Market Segment
    • 51% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AB Tasty Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    103
    Customer Support
    82
    Helpful
    61
    A/B Testing
    57
    Testing Efficiency
    52
    Cons
    Limitations
    26
    Testing Difficulties
    26
    Difficult Learning
    22
    Learning Curve
    20
    Editor Issues
    17
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AB Tasty features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    7.5
    User Data
    Average: 8.6
    8.1
    Targeting
    Average: 8.6
    7.8
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AB Tasty
    Company Website
    Year Founded
    2009
    HQ Location
    PARIS, France
    Twitter
    @ABTasty
    11,927 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    299 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

Users
  • Chef de projet digital
  • Product Manager
Industries
  • Retail
  • Cosmetics
Market Segment
  • 51% Mid-Market
  • 31% Enterprise
AB Tasty Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
103
Customer Support
82
Helpful
61
A/B Testing
57
Testing Efficiency
52
Cons
Limitations
26
Testing Difficulties
26
Difficult Learning
22
Learning Curve
20
Editor Issues
17
AB Tasty features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
7.5
User Data
Average: 8.6
8.1
Targeting
Average: 8.6
7.8
Content
Average: 8.7
Seller Details
Seller
AB Tasty
Company Website
Year Founded
2009
HQ Location
PARIS, France
Twitter
@ABTasty
11,927 Twitter followers
LinkedIn® Page
www.linkedin.com
299 employees on LinkedIn®
(265)4.9 out of 5
Optimized for quick response
1st Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to s

    Users
    • Marketing Manager
    • Marketing Director
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 62% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ContactPigeon Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Automation Efficiency
    71
    Automation
    64
    Customer Engagement
    55
    Ease of Use
    46
    Email Marketing
    45
    Cons
    Learning Curve
    15
    Slow Performance
    15
    Slow Loading
    13
    Time-Consuming
    10
    Delay Issues
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ContactPigeon features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.2
    10.0
    User Data
    Average: 8.6
    9.8
    Targeting
    Average: 8.6
    9.8
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    Athens, Greece
    Twitter
    @ContactPigeon
    460 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    31 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to s

Users
  • Marketing Manager
  • Marketing Director
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 62% Small-Business
  • 33% Mid-Market
ContactPigeon Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Automation Efficiency
71
Automation
64
Customer Engagement
55
Ease of Use
46
Email Marketing
45
Cons
Learning Curve
15
Slow Performance
15
Slow Loading
13
Time-Consuming
10
Delay Issues
9
ContactPigeon features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.2
10.0
User Data
Average: 8.6
9.8
Targeting
Average: 8.6
9.8
Content
Average: 8.7
Seller Details
Company Website
Year Founded
2014
HQ Location
Athens, Greece
Twitter
@ContactPigeon
460 Twitter followers
LinkedIn® Page
www.linkedin.com
31 employees on LinkedIn®
(516)4.5 out of 5
Optimized for quick response
View top Consulting Services for MoEngage
Save to My Lists
Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    55
    Features
    40
    Helpful
    35
    Customer Support
    33
    Analytics
    31
    Cons
    Missing Features
    22
    Learning Curve
    16
    Expensive
    13
    Limitations
    11
    Difficult Learning
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    9.0
    User Data
    Average: 8.6
    9.1
    Targeting
    Average: 8.6
    9.0
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,540 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    873 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
55
Features
40
Helpful
35
Customer Support
33
Analytics
31
Cons
Missing Features
22
Learning Curve
16
Expensive
13
Limitations
11
Difficult Learning
10
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.0
User Data
Average: 8.6
9.1
Targeting
Average: 8.6
9.0
Content
Average: 8.7
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,540 Twitter followers
LinkedIn® Page
www.linkedin.com
873 employees on LinkedIn®
(411)4.8 out of 5
Optimized for quick response
4th Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t

    Users
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 59% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Luigi's Box Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Search Efficiency
    146
    Search Functionality
    145
    Ease of Use
    131
    Helpful
    92
    Customer Support
    91
    Cons
    Expensive
    27
    Difficult Implementation
    17
    Learning Curve
    16
    Setup Difficulty
    16
    Search Functionality
    15
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Luigi's Box features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    User Data
    Average: 8.6
    9.2
    Targeting
    Average: 8.6
    9.2
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2016
    HQ Location
    Bratislava
    Twitter
    @LuigisBox
    181 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    136 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t

Users
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 59% Small-Business
  • 36% Mid-Market
Luigi's Box Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Search Efficiency
146
Search Functionality
145
Ease of Use
131
Helpful
92
Customer Support
91
Cons
Expensive
27
Difficult Implementation
17
Learning Curve
16
Setup Difficulty
16
Search Functionality
15
Luigi's Box features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.2
9.2
User Data
Average: 8.6
9.2
Targeting
Average: 8.6
9.2
Content
Average: 8.7
Seller Details
Company Website
Year Founded
2016
HQ Location
Bratislava
Twitter
@LuigisBox
181 Twitter followers
LinkedIn® Page
www.linkedin.com
136 employees on LinkedIn®
(552)4.5 out of 5
Optimized for quick response
8th Easiest To Use in E-Commerce Personalization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 48% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Netcore Cloud Customer Engagement Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    182
    Customer Support
    137
    Helpful
    132
    Customer Engagement
    126
    Features
    121
    Cons
    Missing Features
    50
    Slow Performance
    41
    Learning Curve
    39
    Slow Loading
    38
    Limited Features
    33
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Netcore Cloud Customer Engagement Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    9.0
    User Data
    Average: 8.6
    8.8
    Targeting
    Average: 8.6
    8.4
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,844 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,262 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 48% Mid-Market
  • 34% Enterprise
Netcore Cloud Customer Engagement Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
182
Customer Support
137
Helpful
132
Customer Engagement
126
Features
121
Cons
Missing Features
50
Slow Performance
41
Learning Curve
39
Slow Loading
38
Limited Features
33
Netcore Cloud Customer Engagement Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
9.0
User Data
Average: 8.6
8.8
Targeting
Average: 8.6
8.4
Content
Average: 8.7
Seller Details
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,844 Twitter followers
LinkedIn® Page
www.linkedin.com
1,262 employees on LinkedIn®
(241)4.8 out of 5
7th Easiest To Use in E-Commerce Personalization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store ope

    Users
    • CEO
    • Owner
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 73% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • edrone Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    30
    Ease of Use
    26
    Helpful
    19
    Intuitive
    16
    Automation
    13
    Cons
    Learning Curve
    6
    Learning Difficulty
    5
    Missing Features
    5
    Data Management Issues
    4
    Email Management Issues
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • edrone features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    User Data
    Average: 8.6
    9.3
    Targeting
    Average: 8.6
    9.3
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    edrone
    Year Founded
    2016
    HQ Location
    Krakow, Małopolska
    Twitter
    @edrone_me
    1,529 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    209 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store ope

Users
  • CEO
  • Owner
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 73% Small-Business
  • 26% Mid-Market
edrone Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
30
Ease of Use
26
Helpful
19
Intuitive
16
Automation
13
Cons
Learning Curve
6
Learning Difficulty
5
Missing Features
5
Data Management Issues
4
Email Management Issues
4
edrone features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.2
User Data
Average: 8.6
9.3
Targeting
Average: 8.6
9.3
Content
Average: 8.7
Seller Details
Seller
edrone
Year Founded
2016
HQ Location
Krakow, Małopolska
Twitter
@edrone_me
1,529 Twitter followers
LinkedIn® Page
www.linkedin.com
209 employees on LinkedIn®
(702)4.6 out of 5
Optimized for quick response
View top Consulting Services for Bloomreach
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

    Users
    • CRM Manager
    • Data Analyst
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 50% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach is a platform that offers a wide range of features for integration, data management, and marketing automation, with a focus on delivering personalized, omnichannel marketing at scale.
    • Reviewers like the platform's ability to unify customer data into a single view, leverage AI-driven insights, and create tailored experiences across various channels, with many praising its ease of integration, flexible catalog, and competent customer support.
    • Users mentioned that Bloomreach can be complex to set up, has a steep learning curve, and might be pricey for smaller businesses, with some also noting occasional issues in user interface simplicity and catalog stability during large data imports.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Bloomreach Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    94
    Customer Support
    84
    Features
    83
    Helpful
    83
    Customer Engagement
    64
    Cons
    Learning Curve
    76
    Limited Features
    54
    Learning Difficulty
    51
    Missing Features
    49
    Difficult Learning
    38
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    User Data
    Average: 8.6
    8.9
    Targeting
    Average: 8.6
    8.1
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Mountain View, CA
    Twitter
    @bloomreach_tm
    10,481 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,105 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

Users
  • CRM Manager
  • Data Analyst
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 50% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach is a platform that offers a wide range of features for integration, data management, and marketing automation, with a focus on delivering personalized, omnichannel marketing at scale.
  • Reviewers like the platform's ability to unify customer data into a single view, leverage AI-driven insights, and create tailored experiences across various channels, with many praising its ease of integration, flexible catalog, and competent customer support.
  • Users mentioned that Bloomreach can be complex to set up, has a steep learning curve, and might be pricey for smaller businesses, with some also noting occasional issues in user interface simplicity and catalog stability during large data imports.
Bloomreach Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
94
Customer Support
84
Features
83
Helpful
83
Customer Engagement
64
Cons
Learning Curve
76
Limited Features
54
Learning Difficulty
51
Missing Features
49
Difficult Learning
38
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.8
User Data
Average: 8.6
8.9
Targeting
Average: 8.6
8.1
Content
Average: 8.7
Seller Details
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,481 Twitter followers
LinkedIn® Page
www.linkedin.com
1,105 employees on LinkedIn®
(320)4.8 out of 5
3rd Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    NotifyVisitors is an AI powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push, popups, and much more.

    Users
    • Search Engine Optimization Executive
    • Search Engine Optimization Specialist
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 68% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • NotifyVisitors Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    142
    Helpful
    142
    Automation
    131
    Customer Engagement
    108
    Customer Support
    108
    Cons
    Learning Curve
    61
    Missing Features
    52
    Expensive
    50
    Limited Customization
    40
    Limited Features
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • NotifyVisitors features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.4
    User Data
    Average: 8.6
    9.4
    Targeting
    Average: 8.6
    9.4
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2011
    HQ Location
    Delhi, IN
    Twitter
    @notifyvisitors
    854 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    59 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

NotifyVisitors is an AI powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push, popups, and much more.

Users
  • Search Engine Optimization Executive
  • Search Engine Optimization Specialist
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 68% Small-Business
  • 28% Mid-Market
NotifyVisitors Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
142
Helpful
142
Automation
131
Customer Engagement
108
Customer Support
108
Cons
Learning Curve
61
Missing Features
52
Expensive
50
Limited Customization
40
Limited Features
35
NotifyVisitors features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.4
User Data
Average: 8.6
9.4
Targeting
Average: 8.6
9.4
Content
Average: 8.7
Seller Details
Year Founded
2011
HQ Location
Delhi, IN
Twitter
@notifyvisitors
854 Twitter followers
LinkedIn® Page
www.linkedin.com
59 employees on LinkedIn®
(213)4.4 out of 5
Optimized for quick response
View top Consulting Services for Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Save to My Lists
Entry Level Price:$100,000.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands

    Users
    No information available
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 55% Mid-Market
    • 26% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Personalization
    17
    Ease of Use
    12
    Analytics
    9
    Campaign Management
    8
    Automation
    6
    Cons
    Required Expertise
    7
    Difficult Setup
    6
    Integration Issues
    6
    Complexity
    5
    Developer Dependency
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Marketing Cloud Personalization (formerly Interaction Studio) features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.2
    User Data
    Average: 8.6
    9.0
    Targeting
    Average: 8.6
    8.6
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    580,231 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    83,838 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands

Users
No information available
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 55% Mid-Market
  • 26% Enterprise
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Personalization
17
Ease of Use
12
Analytics
9
Campaign Management
8
Automation
6
Cons
Required Expertise
7
Difficult Setup
6
Integration Issues
6
Complexity
5
Developer Dependency
5
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.2
User Data
Average: 8.6
9.0
Targeting
Average: 8.6
8.6
Content
Average: 8.7
Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
580,231 Twitter followers
LinkedIn® Page
www.linkedin.com
83,838 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Yieldify is a fully managed end-to-end personalization platform that helps ecommerce businesses generate more revenue by engaging their customers with personalized experiences. In the last 4 years,

    Users
    • Marketing Manager
    • Ecommerce Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 47% Mid-Market
    • 43% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Epsilon Accelerate features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.7
    User Data
    Average: 8.6
    8.9
    Targeting
    Average: 8.6
    8.8
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Epsilon
    Year Founded
    1969
    HQ Location
    Irving, TX
    Twitter
    @EpsilonMktg
    6,555 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    10,977 employees on LinkedIn®
    Ownership
    NYSE:ADS
Product Description
How are these determined?Information
This description is provided by the seller.

Yieldify is a fully managed end-to-end personalization platform that helps ecommerce businesses generate more revenue by engaging their customers with personalized experiences. In the last 4 years,

Users
  • Marketing Manager
  • Ecommerce Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 47% Mid-Market
  • 43% Small-Business
Epsilon Accelerate features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.2
8.7
User Data
Average: 8.6
8.9
Targeting
Average: 8.6
8.8
Content
Average: 8.7
Seller Details
Seller
Epsilon
Year Founded
1969
HQ Location
Irving, TX
Twitter
@EpsilonMktg
6,555 Twitter followers
LinkedIn® Page
www.linkedin.com
10,977 employees on LinkedIn®
Ownership
NYSE:ADS
(716)4.5 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Education Management
    • Financial Services
    Market Segment
    • 56% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    161
    Journey Creation
    99
    Helpful
    97
    Customer Support
    96
    Features
    87
    Cons
    Missing Features
    59
    Learning Curve
    44
    Slow Performance
    42
    Poor Customer Support
    41
    Limited Features
    38
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • WebEngage features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.7
    User Data
    Average: 8.6
    8.7
    Targeting
    Average: 8.6
    8.2
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    WebEngage
    Company Website
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,108 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    386 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Marketing Manager
Industries
  • Education Management
  • Financial Services
Market Segment
  • 56% Mid-Market
  • 27% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
161
Journey Creation
99
Helpful
97
Customer Support
96
Features
87
Cons
Missing Features
59
Learning Curve
44
Slow Performance
42
Poor Customer Support
41
Limited Features
38
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.7
User Data
Average: 8.6
8.7
Targeting
Average: 8.6
8.2
Content
Average: 8.7
Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,108 Twitter followers
LinkedIn® Page
www.linkedin.com
386 employees on LinkedIn®
(2,457)4.5 out of 5
Optimized for quick response
13th Easiest To Use in E-Commerce Personalization software
View top Consulting Services for Brevo Marketing Platform
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitabl

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 84% Small-Business
    • 12% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Brevo Marketing Platform is a tool designed to manage emails, SMS, and automation in one place, providing data to understand performance.
    • Reviewers appreciate the platform's simplicity, intuitive design, and the ability to manage multiple marketing channels in one place, saving time and providing sufficient data for performance analysis.
    • Users mentioned issues with the platform's policies being inconsistent and overly bureaucratic, the platform sometimes being slow, and challenges with deliverability and the automation workflow.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Brevo Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    444
    Features
    265
    Email Marketing
    250
    Customer Support
    203
    Email Management
    200
    Cons
    Missing Features
    129
    Limited Features
    109
    Limited Customization
    79
    Expensive
    76
    Learning Curve
    75
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Brevo Marketing Platform features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.7
    User Data
    Average: 8.6
    8.5
    Targeting
    Average: 8.6
    8.3
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Brevo
    Company Website
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @brevo_official
    15,989 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    788 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitabl

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 84% Small-Business
  • 12% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Brevo Marketing Platform is a tool designed to manage emails, SMS, and automation in one place, providing data to understand performance.
  • Reviewers appreciate the platform's simplicity, intuitive design, and the ability to manage multiple marketing channels in one place, saving time and providing sufficient data for performance analysis.
  • Users mentioned issues with the platform's policies being inconsistent and overly bureaucratic, the platform sometimes being slow, and challenges with deliverability and the automation workflow.
Brevo Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
444
Features
265
Email Marketing
250
Customer Support
203
Email Management
200
Cons
Missing Features
129
Limited Features
109
Limited Customization
79
Expensive
76
Learning Curve
75
Brevo Marketing Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.7
User Data
Average: 8.6
8.5
Targeting
Average: 8.6
8.3
Content
Average: 8.7
Seller Details
Seller
Brevo
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@brevo_official
15,989 Twitter followers
LinkedIn® Page
www.linkedin.com
788 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Experro is a one-of-a-kind agentic product discovery and personalization platform built to optimize eCommerce experiences. Powered by Generative AI, it’s redefining how brands deliver search, disc

    Users
    No information available
    Industries
    • Information Technology and Services
    • Apparel & Fashion
    Market Segment
    • 86% Mid-Market
    • 11% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Experro Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    19
    Features
    14
    Personalization
    12
    Search Functionality
    12
    Analytics
    11
    Cons
    Lack of Educational Resources
    2
    Lack of Tutorials
    2
    Learning Curve
    2
    Poor Documentation
    2
    Complexity
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Experro features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.2
    9.9
    User Data
    Average: 8.6
    9.6
    Targeting
    Average: 8.6
    10.0
    Content
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2008
    HQ Location
    Charlotte, North Carolina
    Twitter
    @rapid_ops
    1,011 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    339 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Experro is a one-of-a-kind agentic product discovery and personalization platform built to optimize eCommerce experiences. Powered by Generative AI, it’s redefining how brands deliver search, disc

Users
No information available
Industries
  • Information Technology and Services
  • Apparel & Fashion
Market Segment
  • 86% Mid-Market
  • 11% Small-Business
Experro Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
19
Features
14
Personalization
12
Search Functionality
12
Analytics
11
Cons
Lack of Educational Resources
2
Lack of Tutorials
2
Learning Curve
2
Poor Documentation
2
Complexity
1
Experro features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.2
9.9
User Data
Average: 8.6
9.6
Targeting
Average: 8.6
10.0
Content
Average: 8.7
Seller Details
Year Founded
2008
HQ Location
Charlotte, North Carolina
Twitter
@rapid_ops
1,011 Twitter followers
LinkedIn® Page
www.linkedin.com
339 employees on LinkedIn®

Learn More About E-Commerce Personalization Software

What is E-Commerce Personalization Software?

E-commerce personalization software helps online businesses easily cater their offerings to each specific customer. This may take the form of personalized emails, coupons, or product recommendations. The goal is to increase sales by enticing customers with a personalized experience so they will buy more in a single transaction and become a returning customer.

In many cases, this personalization is fueled by artificial intelligence, taking a customer’s browsing and purchase history and curating personalized recommendations. The tool should also be able to measure the success of its recommendations and other personalization efforts to better refine them in the future.

Key Benefits of E-Commerce Personalization Software

  • Increased customer conversion
  • Insights into customer behavior and customer retention
  • Unified messaging across multiple platforms


Who Uses E-Commerce Personalization Software?

E-commerce personalization software is generally used by online store owners and those creating or marketing e-commerce businesses. Personalization is a perk for customers that encourages increased sales and conversion, but it can also provide data to the business about customer activity and site usage.

Online store owners — For e-commerce business owners, personalization makes their store more attractive to existing customers while also providing multiple opportunities to convert new customers. Given that implementing e-commerce personalization is relatively easy, provided the tool chosen can integrate with your existing store, business owners can get started almost immediately.

Website builders — Those who build e-commerce websites and stores can include personalization to improve the user experience. Depending on how the e-commerce personalization software is implemented, website builders and designers may want to bake it directly into the store itself, rather than relying on an add-on.

Marketers — E-commerce personalization also extends to marketing materials and customer communication, so marketers can also benefit from these tools. By creating personalized marketing campaigns and customer outreach, marketers can ensure they are reaching out to the right people with the right information to more easily convert them to customers.

What are the Common Features of E-Commerce Personalization Software?

Artificial intelligence — Much of e-commerce personalization is fueled by artificial intelligence and machine learning. The software algorithm uses customer data to determine the best possible products and offers for each individual customer by using purchasing data from other customers. The longer the algorithm is in use, the better the recommendations will become.

Product recommendations — One main use of e-commerce personalization software is a “recommended products" display based on a customer’s purchases or viewing history. This will hopefully funnel them into additional purchases or help convert new customers who aren’t quite sure what they are looking for yet.

Personalized messagingCustomers appreciate messaging that feels personal, so being able to automatically generate personalized emails, texts, and other communications helps improve customer service with very little effort. If customers feel that your business cares about them as individuals, they will be more likely to return.

Loyalty management — E-commerce personalization can help build loyalty by creating a better, more personalized customer experience, but it can also help create a loyalty program that rewards customers for returning or referring new customers. Using the data from the personalization engine, customers can be sent offers that cater to their specific interests or rewarded for repeat purchases.

Reports and analytics — Artificial intelligence runs on data, and the more data the better. Since e-commerce personalization solutions run on and collect large amounts of customer data, that data can then be turned into visual reports and other analytics so you can get a bird’s eye view of your customers’ demographics and overall purchasing habits. This can help business owners make better, more informed decisions as they build their business.

Personalized offers and discounts — Using a customer’s purchase history or product viewing history, e-commerce personalization software can potentially send targeted offers and discounts to incentivize a purchase. This combines the personal messaging and product recommendation features to one purpose.

Other features of e-commerce personalization software: A/B Testing, Guided Selling, Mobile Capabilities, Optimization Capabilities, Search, User Data Capabilities, and Web Capabilities.