[ ActiveC... Reviews ](https://www.g2.com/products/activecampaign/reviews) [ ActiveC... Reviews ](https://www.g2.com/products/activecampaign/reviews) # ActiveCampaign Pricing Overview [Editedit](https://my.g2.com/activecampaign/pricings) Free Trial ## ActiveCampaign Pricing Key Insights Last updated on Apr 29, 2026 * * * ActiveCampaign offers **4 pricing editions** , starting from **$15** to **$145**. ActiveCampaign pricing tiers are designed to support different usage levels and team sizes. ActiveCampaign also offers a **free trial**. Compare the ActiveCampaign pricing table below to figure out the best fit for your needs. Some plans may require you to contact **ActiveCampaign** for **custom pricing**. * * * Starter — $15 / Per Month Plus — $49 / Per Month Pro — $79 / Per Month Enterprise — $145 Rated 4.4 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Starter Starting at $15.00 Per Month Get started with personalized marketing campaigns. - 5 actions per automation - Basic & Inline Forms - Site Tracking - API & Webhooks - 900+ Integrations Show More Plus Starting at $49.00 Per Month Go further with automation and powerful customer insights. - Email Marketing & Marketing Automation - Inline, Pop up and Modal Forms - Landing Pages - Facebook Custom Audiences & Lead Ads - API & Webhooks - Shopify, Square & WooCommerce Integrations - AI content generation - Unlimited automation actions Show More Pro Starting at $79.00 Per Month Unlock full omnichannel marketing automation. - Everything from Plus + - Predictive Sending AI - Conditional Content - Advanced Segmentation - Advanced Reporting & Analytics - Attribution Reporting Show More Enterprise Starting at $145.00 Run campaigns at scale with enterprise-level support. - Everything from Pro + - Custom Reporting - Custom Objects - Single Sign-On (SSO) - Uptime SLA - HIPAA Support - Premium CRM Integrations (Salesforce, Microsoft Dynamics, & more) Show More No matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business. ActiveCampaign services included in all plan tiers: ActiveTraining Community access Contact migration Customer enablement workshops Video tutorials Chat and ticket support Knowledge base & help guides Learn more about ActiveCampaign services: https://www.activecampaign.com/onboarding-services Learn more about ActiveCampaign pricing: https://www.activecampaign.com/pricing/ Pricing information for ActiveCampaign is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase ActiveCampaign must be conducted with the seller. Pricing information was last updated on May 15, 2025 Show More ## G2 Deals Offer ### Exclusive savings on ActiveCampaign through G2 Deals Whether you’re looking to increase brand awareness, drive more leads, or convert more customers, ActiveCampaign has you covered. Take your marketing to the next level and achieve the engagement and growth you’ve been looking for. G2 buyers save 15% off annual ActiveCampaign subscriptions! **How to claim this offer** To take advantage of this offer, sign up for a free trial using ActiveCampaign's G2 landing page. [**Deals**](https://www.g2.com/deals) 15% Off Claim Offer ## Is ActiveCampaign Worth the Price? What Reviewers Say AI summary of verified G2 reviews Based on recent G2 reviews that discuss pricing and value, many reviewers say ActiveCampaign is worth the cost when teams rely on its automation builder and segmentation to save time. Reviewers frequently mention that these capabilities help manage targeted campaigns efficiently, which makes the platform feel cost-effective despite a higher price. Many reviewers say the strongest value comes from businesses using more advanced email marketing and customer journey automation, while some users report the cost feels steep for lighter or occasional use. A common theme across reviews is that pricing climbs as contact lists grow, and some users report advanced features can require paying more. Many reviewers say that tradeoff feels justified only when they use the platform's broader feature set regularly. ## ActiveCampaign Pricing FAQs Generated using AI Is ActiveCampaign free, or does it offer a free trial? ActiveCampaign does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details. How much does ActiveCampaign cost in 2026? According to G2 data, ActiveCampaign pricing in 2026 starts at $15.00 and can reach $145.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the ActiveCampaign's official pricing page for the most current details. Who is ActiveCampaign pricing best suited for? According to G2 reviewers, ActiveCampaign's pricing is best suited for small to mid-sized businesses that rely heavily on email automation and customer segmentation. G2 data on ActiveCampaign shows the majority of reviewers come from small businesses across industries including marketing, health and wellness, professional training, and e-learning. The Starter plan suits solopreneurs or those just beginning email marketing, while the Plus plan is recommended for growing businesses needing full automation capabilities. G2 reviews indicate the Pro plan appeals to more advanced marketers requiring predictive tools and attribution reporting. Enterprise-level users benefit from custom reporting, SSO, and Salesforce integrations. Budget-conscious beginners may find the pricing steep relative to simpler alternatives. What are the key differences between the free and paid versions of ActiveCampaign? ActiveCampaign does not offer a permanent free plan, but G2's pricing data for ActiveCampaign shows a free trial is available for evaluation. The entry-level Starter plan at $15.00/month includes basic automations limited to 5 actions, inline forms, site tracking, API access, and 900+ integrations. ActiveCampaign's higher tiers unlock significantly more capability: the Plus plan at $49.00/month adds unlimited automation actions, landing pages, AI content generation, and Facebook integrations. The Pro plan at $79.00/month introduces predictive sending, conditional content, and advanced reporting. G2 reviewers frequently note that meaningful automation features require at least the Plus tier, making the Starter plan limiting for serious marketing use. Is ActiveCampaign considered good value for its pricing? G2 reviewers of ActiveCampaign are largely positive about its value, particularly for small businesses seeking robust automation at a competitive price. Many G2 users highlight that ActiveCampaign delivers capabilities comparable to far more expensive platforms like HubSpot or Infusionsoft at a fraction of the cost. However, a recurring concern across G2 reviews is that pricing scales aggressively as contact lists grow, with some reviewers describing unexpected cost jumps between tiers. Several G2 reviewers mention switching from or comparing ActiveCampaign to alternatives like MailerLite, Brevo, or Klaviyo for cost savings. The consensus is that ActiveCampaign's pricing delivers strong value for users who actively leverage its automation and segmentation features. ## Top-Rated Alternatives [ ![Brevo Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/6e2ff100220158bc579d1ee68289d603/brevo-marketing-platform.svg "Brevo Marketing Platform") Brevo Marketing Platform 4.5/5(2,621) ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,921) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ View All Alternatives ](https://www.g2.com/products/activecampaign/competitors/alternatives) ## ActiveCampaign Pricing Reviews (2) ![Caribay C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Caribay C.") CC Caribay C. ceo Small-Business (50 or fewer emp.) 8/22/2024 "The best partner for my business" 5/5 What do you like best about ActiveCampaign? Active Campaign allows me to simplify the work in my company, not only to capture leads but also to better serve my clients and students thanks to the automations it offers. Additionally, being able to link it with so many applications that I also use in my business gives me the possibility to save time to dedicate to other matters. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The price for the first steps, I think a more basic and economical plan is needed for when one is starting out. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? The automation of processes that are constantly repeated, and that really do not add value if done by a human. I prefer to hire someone to design strategies, instead of copying and pasting the same thing countless times. Review collected by and hosted on G2.com. Show More 9/10/2025 Current UserValidated ReviewerSource: OrganicAI Translated TB Timo B. Boss Mid-Market (51-1000 emp.) 5/19/2020 "They make it complicated to cancel the account" 0/5 What do you like best about ActiveCampaign? Automations are user-friendly and intuitive. With integrations, I can automate many business processes. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? It is more expensive than other tools but worth it. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? We use it to automate recruitment processes Review collected by and hosted on G2.com. Show More Response from Nicole O. of ActiveCampaign [Editedit](https://www.g2.com/survey_responses/activecampaign-review-4228177/official_response/edit) Hi Timo! We'd like to make sure you got the help you needed - can you please reach out to us at help@activecampaign.com? Thank you! 11/19/2025 Current UserValidated ReviewerSource: Organic ActiveCampaign Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,921) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-adobe-marketo-engage) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image") Klaviyo 4.6/5(1,360) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-klaviyo) ##### Categories on G2 [Sales Engagement](https://www.g2.com/categories/sales-engagement)[CRM](https://www.g2.com/categories/crm)[Sales Analytics](https://www.g2.com/categories/sales-analytics) [Sales Engagement](https://www.g2.com/categories/sales-engagement)[CRM](https://www.g2.com/categories/crm)[Sales Analytics](https://www.g2.com/categories/sales-analytics)[Online Form Builder](https://www.g2.com/categories/online-form-builder)[SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)[Email Deliverability](https://www.g2.com/categories/email-deliverability)[Landing Page Builders](https://www.g2.com/categories/landing-page-builders)[Lead Scoring](https://www.g2.com/categories/lead-scoring)[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Attribution](https://www.g2.com/categories/attribution)[Pop-Up Builder](https://www.g2.com/categories/pop-up-builder)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Most reliable quality management service in SaaS](https://www.g2.com/discussions/most-reliable-quality-management-services-in-saas-what-s-leading-in-2025)[As a performance marketer, which paid search intelligence tool gives the most reliable CPC and search volume estimates that you can actually base bidding decisions on?](https://www.g2.com/discussions/as-a-performance-marketer-which-paid-search-intelligence-tool-gives-the-most-reliable-cpc-and-search-volume-estimates-that-you-can-actually-base-bidding-decisions-on)[What are the key services offered by UKG consulting providers for organizations comparing vendors on features and cost?](https://www.g2.com/discussions/what-are-the-key-services-offered-by-ukg-consulting-providers-for-organizations-comparing-vendors-on-features-and-cost) [Leading generative AI tools for enterprise applications](https://www.g2.com/discussions/what-are-the-leading-generative-ai-tools-for-enterprise-applications)[Most reliable RMM tool for network management](https://www.g2.com/discussions/most-reliable-rmm-tool-for-network-management)[Pros and Cons Details](https://www.g2.com/products/activecampaign/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)