Link copied to clipboard # ActiveCampaign vs Klaviyo Comparison - What are their main differences? Share [ Export ](/compare/activecampaign/klaviyo/export.csv) ActiveCampaignKlaviyo[+ Add Product](#) Pricing **ActiveCampaign** Free Trial **Starting at $15.00** Per Month ยท Starter **Klaviyo** Free Trial No pricing available **Pricing Insights** from reviews Time to Implement **ActiveCampaign** 1 month Based on 2289 responses **Klaviyo** 1 month Based on 343 responses Return on Investment **ActiveCampaign** 12 months Based on 1981 responses **Klaviyo** 7 months5 months sooner Based on 295 responses Perceived Cost **ActiveCampaign** $$$$$ **Klaviyo** $$$$$ Average Discount **ActiveCampaign** 8%1% more **Klaviyo** 7% ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **ActiveCampaign** [ Ease of Use (848) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews)[ Automation (787) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews)[ Learning Curve (419) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews)[ Expensive (403) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews) **Klaviyo** [ Ease of Use (160) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1299275&qs=pros-and-cons#reviews)[ Email Marketing (123) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297215&qs=pros-and-cons#reviews)[ Expensive (69) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298933&qs=pros-and-cons#reviews)[ Missing Features (56) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297182&qs=pros-and-cons#reviews) Integrations **ActiveCampaign** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2742943624f3b90ec5248ae94b59d93/123formbuilder.png "Product Avatar Image") 123FormBuilder ](https://www.g2.com/products/123formbuilder/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e037b328b54df81a905b07c44b4a7abd/ablefy.png "Product Avatar Image") ablefy ](https://www.g2.com/products/ablefy/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_df50036558538c4b484c382253d8600a/activecampaign-postmark.png "Product Avatar Image") ActiveCampaign Postmark ](https://www.g2.com/products/activecampaign-postmark/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ View all ](https://www.g2.com/products/activecampaign/integrations) **Klaviyo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll ](https://www.g2.com/products/adroll/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5f17289cdbdc5bb8190f64de232a5ff5/anthropics.jpg "Product Avatar Image") Anthropics ](https://www.g2.com/products/anthropics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image") Attentive ](https://www.g2.com/products/attentive/reviews)[ View all ](https://www.g2.com/products/klaviyo/integrations) Screenshots **ActiveCampaign** ![ActiveCampaign screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65999/Automation-canvas.jpg) **Klaviyo** ![Klaviyo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1769410/klaviyo-review-site-illustration-01-_2_%282%29.png) **Ratings** from reviews Meets Requirements **ActiveCampaign** 8.8 8.811,367 **Klaviyo** 9.0 9.0998 Ease of Use **ActiveCampaign** 8.2 8.211,490 **Klaviyo** 8.6 8.61,008 Ease of Setup **ActiveCampaign** 8.0 8.07,426 **Klaviyo** 8.5 8.5656 Ease of Admin **ActiveCampaign** 8.4 8.46,458 **Klaviyo** 8.9 8.9525 Quality of Support **ActiveCampaign** 8.5 8.510,521 **Klaviyo** 8.4 8.4950 Has the product been a good partner in doing business? **ActiveCampaign** 8.7 8.76,314 **Klaviyo** 8.9 8.9529 Product Direction (% positive) **ActiveCampaign** 8.2 8.210,734 **Klaviyo** 8.9 8.9944 **Features** ratings from reviews Marketing Automation 7.7 7,598 8.2 690 Online Form Builder 7.1 767 7.4 7 Pop-Up Builder 7.5 257 8.5 31 Email Deliverability 9.8 8 8.3 41 Conversational Marketing 6.6 1,887 7.0 17 Email Template Builder 7.1 2,448 8.1 504 SMS Marketing 7.8 250 8.0 173 Email Marketing 9.2 85 Not enough data CRM 7.3 3,793 Not enough data Attribution 7.3 350 Not enough data Lead Scoring 7.5 601 Not enough data Personalization Not enough data 6.9 19 Review Management Not enough data 8.6 10 Sales Analytics 7.7 464 Not enough data Customer Data Platform (CDP) Not enough data 8.4 131 Sales Engagement 6.9 863 Not enough data Landing Page Builders 7.6 722 Not enough data Customer Journey Analytics Not enough data 7.9 21 Social Media Advertising 7.9 472 Not enough data E-Commerce Personalization 7.6 582 Not enough data WhatsApp Marketing 8.2 14 Not enough data Marketing Analytics Not enough data 7.8 31 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 81.9% Mid-Market(51-1000 emp.) 16.4% Enterprise(\> 1000 emp.) 1.7% Small-Business(50 or fewer emp.) 81.9% Mid-Market(51-1000 emp.) 16.4% Enterprise(\> 1000 emp.) 1.7% **Reviewers' Industry** [![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign Marketing and Advertising 14.3% Health, Wellness and Fitness 11.3% Professional Training & Coaching 9.1% E-Learning 4.5% Computer Software 3.2% Other 57.6% [![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")](https://www.g2.com/products/klaviyo/reviews) Klaviyo Retail 19.1% Marketing and Advertising 12.9% Apparel & Fashion 12.5% Consumer Goods 11.5% Health, Wellness and Fitness 7.1% Other 36.9% Alternatives **ActiveCampaign Alternatives** ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) **Klaviyo Alternatives** ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") [ MoEngage ](/products/moengage/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ## ActiveCampaign vs Klaviyo FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between ActiveCampaign vs Klaviyo? Klaviyo stands out for higher reviewer satisfaction and stronger scores in ease of use, setup, and meeting requirements, while ActiveCampaign is more widely reviewed and noted for its automation features. | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | | --- | --- | --- | | G2 Rating (reviews) | 4.4/5 (14,780 reviews) | 4.6/5 (1,360 reviews) | | Largest Segment | Small-Business | Small-Business | | Ease of Setup score | 8.0 | 8.5 | | Quality of Support score | 8.5 | 8.4 | | Top Reviewer-Cited Strength | Automation (787 all-time mentions) | Email Marketing (123 all-time mentions) | ### How do the pricing models of ActiveCampaign and Klaviyo compare? Klaviyo is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to ActiveCampaign. - **ActiveCampaign:** In recent reviews, many cite the platform as expensive, especially as contact lists grow, and note frustration with price increases for small businesses. - **Klaviyo:** Reviewers frequently mention that pricing increases quickly with list size, but several highlight that the value is justified by the platform's features and ROI, especially for ecommerce. - **Switching reasons:** Multiple reviewers mention switching from other platforms to Klaviyo for better automation and segmentation, despite higher costs. ### What are the best alternatives to ActiveCampaign and Klaviyo? Brevo Marketing Platform, Braze, and HubSpot Marketing Hub are the top alternatives to ActiveCampaign and Klaviyo. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | Reviewers note rising costs as a concern for small businesses. | Automation (787 all-time mentions) | | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1,360 reviews) | Small-Business | Pricing increases with contact list size, but value is seen as strong for ecommerce. | Email Marketing (123 all-time mentions) | | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2,621 reviews) | Small-Business | โ€” | Ease of Use and campaign management | | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5 (1,689 reviews) | Mid-Market | โ€” | Personalization and cross-channel engagement | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,917 reviews) | Small-Business | โ€” | Comprehensive marketing automation suite | ### Which Marketing Automation features should I prioritize when comparing ActiveCampaign and Klaviyo? Buyers should prioritize automation, segmentation, integrations, analytics, and ease of use when comparing ActiveCampaign and Klaviyo. - **Automation:** ActiveCampaign (787 all-time mentions), Klaviyo (92 all-time mentions) - **Segmentation:** Klaviyo (57 all-time mentions for market segmentation, 58 for segmentation analysis), ActiveCampaign (not a top-cited theme) - **Integrations:** Klaviyo (Shopify integration cited in 255 reviews), ActiveCampaign (Shopify integration cited in 112 reviews) - **Analytics:** Klaviyo (48 all-time mentions), ActiveCampaign (reporting and analytics cited in recent reviews, but not a top all-time theme) - **Ease of Use:** ActiveCampaign (848 all-time mentions), Klaviyo (160 all-time mentions) ### What are the pros and cons of ActiveCampaign vs Klaviyo? ActiveCampaign's headline strength is automation, while Klaviyo excels in email marketing and segmentation. - **ActiveCampaign strengths:** Automation (787 all-time mentions), ease of use (848), integrations (422), intuitive interface (474), time-saving (349), easy setup (328). - **ActiveCampaign trade-offs:** Learning curve (419), expensive for small businesses (403), missing or limited features (388, 294). - **Klaviyo strengths:** Email marketing (123 all-time mentions), segmentation analysis (58), market segmentation (57), automation (92), ease of use (160), analytics (48), customization (49), templates availability (35). - **Klaviyo trade-offs:** Learning curve (63), not intuitive for some (28), pricing increases with contact list size, limited template selection, reporting complexity. ### Is ActiveCampaign or Klaviyo better for small businesses? Klaviyo is the better fit for small businesses, with higher satisfaction scores and strong small-business reviewer sentiment. - **ActiveCampaign:** Small-Business is the largest segment, but reviewers frequently cite cost as a challenge for small businesses and note a steeper learning curve. - **Klaviyo:** Small-Business is the largest segment, and reviewers highlight ease of use, strong Shopify integration, and effective segmentation as key benefits for small business marketing. ### Which Marketing Automation platform has better integrations? Klaviyo is favored for integrations, especially with Shopify, according to reviewer sentiment and mention counts. - **ActiveCampaign:** Shopify integration is cited in 112 reviews, with additional mentions of CRM integrations and Zapier in recent feedback. - **Klaviyo:** Shopify integration is cited in 255 reviews, and reviewers also mention integrations with Adobe and Salesforce. ### How do ActiveCampaign and Klaviyo compare on customer support? ActiveCampaign and Klaviyo are rated at parity for Quality of Support, with scores of 8.5 and 8.4 respectively. - **ActiveCampaign:** Reviewers describe support as generally responsive and helpful, though some note delays and challenges with more complex issues. - **Klaviyo:** Reviewers highlight helpful support and onboarding resources, but mention that live chat is the primary support channel and that support can be slow at times. ### Which is easier to implement, ActiveCampaign or Klaviyo? Klaviyo is rated higher for Ease of Setup, with a 0.5-point advantage over ActiveCampaign. - **ActiveCampaign:** Reviewers describe setup as straightforward for basic features, but note a learning curve for advanced automations and occasional challenges with integrations. - **Klaviyo:** Reviewers consistently highlight quick onboarding, especially with Shopify, and praise the setup wizard and intuitive flow builder for reducing implementation time. ### Which product has better Email? Klaviyo is rated higher for Email, with stronger reviewer sentiment and more frequent mentions of email marketing capabilities. - **ActiveCampaign:** Email is cited as a core feature in 574 all-time mentions for features and 621 for automations, with reviewers noting robust campaign tools and template management. - **Klaviyo:** Email marketing is cited in 123 all-time mentions, with reviewers praising segmentation, automation, and integration with ecommerce platforms as key strengths for email campaigns.