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Compare ActiveCampaign and Klaviyo 
Featured Products
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,598)4.5 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansKlaviyo
Star Rating
(1,180)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in providing a balanced approach to marketing automation, combining power and usability. Users appreciate its robust segmentation engine, which allows for personalized customer journeys without the need for multiple tools.
- Users say that Klaviyo shines in its ease of use, particularly when setting up flows and campaigns. Many find the platform intuitive, making it a go-to choice for those looking for straightforward campaign management.
- According to verified reviews, ActiveCampaign's scalability is a significant advantage, especially for businesses handling large contact batches or running multiple automations simultaneously. Users highlight the platform's stability during high-demand scenarios.
- Reviewers mention that while Klaviyo offers excellent customer support, it can sometimes be challenging to get timely assistance. However, once connected with an agent, users find the support to be very responsive and helpful.
- G2 reviewers note that ActiveCampaign integrates automation, CRM, and email marketing into a single platform, which simplifies the marketing process. This integration is particularly praised for its ability to streamline workflows and enhance productivity.
- Users highlight that Klaviyo's reporting features are a strong point, allowing for detailed data insights tailored to specific time periods. This capability helps users make informed decisions based on their campaign performance.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Klaviyo
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.8
11,126
9.0
893
Ease of Use
8.2
11,242
8.6
898
Ease of Setup
8.0
7,175
8.5
551
Ease of Admin
8.4
6,331
8.9
494
Quality of Support
8.5
10,299
8.4
850
Has the product been a good partner in doing business?
8.8
6,189
8.9
497
Product Direction (% positive)
8.2
10,533
9.0
842
Features by Category
Sales Force Automation
8.2
2100
|
Verified
Not enough data
7.0
1016
Not enough data
7.9
1762
|
Verified
Not enough data
7.7
1677
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1429
|
Verified
Not enough data
7.0
1205
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1276
|
Verified
Not enough data
Marketing Automation
9.0
2311
|
Verified
Not enough data
8.8
2201
|
Verified
Not enough data
8.5
2147
|
Verified
Not enough data
7.8
1480
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1626
|
Verified
Not enough data
7.9
1759
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1448
|
Verified
Not enough data
Reporting & Analytics
7.7
1949
|
Verified
Not enough data
7.9
2141
|
Verified
Not enough data
7.1
1288
|
Verified
Not enough data
Mobile & Social
7.3
1222
|
Verified
Not enough data
7.3
1326
|
Verified
Not enough data
7.1
1369
|
Verified
Not enough data
Platform
7.8
1979
|
Verified
Not enough data
8.0
1932
|
Verified
Not enough data
8.1
2025
|
Verified
Not enough data
7.3
1450
|
Verified
Not enough data
7.0
1348
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
2097
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1928
|
Verified
Not enough data
8.1
1934
|
Verified
Not enough data
7.8
1634
|
Verified
Not enough data
Generative AI
6.1
643
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6474
|
Verified
9.0
525
|
Verified
8.9
6308
|
Verified
9.2
519
|
Verified
8.5
6138
|
Verified
8.9
494
|
Verified
8.8
5766
|
Verified
8.9
462
|
Verified
Online Marketing
7.4
4387
|
Verified
7.8
374
|
Verified
7.9
4076
|
Verified
8.3
399
|
Verified
7.8
3534
|
Verified
8.7
428
|
Verified
8.1
4864
|
Verified
8.7
445
7.8
3468
|
Verified
8.2
251
Lead Management
8.3
4359
|
Verified
8.5
346
8.0
3961
|
Verified
8.4
272
8.5
5105
|
Verified
9.0
475
|
Verified
8.0
3489
|
Verified
7.8
218
8.5
4352
|
Verified
8.5
353
|
Verified
8.1
3997
|
Verified
8.5
394
|
Verified
8.2
3793
|
Verified
8.4
332
|
Verified
8.0
3570
|
Verified
8.2
282
|
Verified
Campaign Management
8.0
3489
|
Verified
8.7
348
|
Verified
7.8
3105
|
Verified
7.9
199
7.2
2635
8.1
289
|
Verified
6.8
2335
|
Verified
7.6
199
Social
6.9
2321
|
Verified
Feature Not Available
7.3
2676
|
Verified
7.8
196
7.3
2547
|
Verified
7.7
189
7.1
2440
|
Verified
7.4
184
7.0
2398
|
Verified
7.8
259
|
Verified
Reporting & Analytics
8.1
5187
|
Verified
8.5
469
|
Verified
7.6
3587
|
Verified
8.3
415
|
Verified
7.2
2916
|
Verified
8.3
424
|
Verified
7.1
2722
|
Verified
8.4
437
|
Verified
6.9
2440
|
Verified
7.5
201
Platform
7.9
3719
|
Verified
8.5
326
|
Verified
8.2
3520
|
Verified
8.7
310
|
Verified
8.3
3704
|
Verified
8.9
315
|
Verified
7.5
2401
|
Verified
8.3
208
|
Verified
7.0
2134
|
Verified
7.8
194
|
Verified
8.4
3714
|
Verified
8.9
316
|
Verified
7.5
2425
|
Verified
8.0
160
Agentic AI - Marketing Automation
6.3
218
7.0
27
6.4
222
7.0
26
6.5
221
7.1
25
6.5
219
7.1
25
6.3
221
6.9
26
6.4
221
7.3
27
Integration
8.1
3755
|
Verified
8.4
317
|
Verified
8.1
3651
|
Verified
8.6
312
|
Verified
7.8
3128
|
Verified
8.4
261
|
Verified
Messenger
7.4
1122
7.4
13
5.9
974
6.4
14
6.5
1000
6.3
13
6.9
1042
6.0
12
Channels
6.4
986
6.1
12
7.3
1171
7.2
13
6.0
912
6.3
13
5.5
830
6.0
12
6.0
837
6.7
12
Customers
7.6
1232
8.2
13
7.4
1154
7.6
13
7.6
1292
7.1
12
7.6
1232
6.7
12
7.2
1180
7.1
12
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Tracking
Not enough data
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Reporting
Not enough data
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Agentic AI - Email Deliverability
Not enough data
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2019
8.6
424
|
Verified
6.3
1515
Feature Not Available
7.0
1615
8.4
347
|
Verified
7.6
1679
8.8
256
Edit
7.4
1754
8.4
353
|
Verified
8.0
1967
8.8
415
|
Verified
7.4
1661
8.3
331
|
Verified
Logistics
7.8
1816
8.7
418
|
Verified
7.0
1579
7.9
339
|
Verified
7.8
1773
8.8
393
|
Verified
7.8
1543
8.4
195
Generative AI
6.0
839
7.5
64
6.1
675
7.4
51
Agentic AI - Email Template Builder
6.2
110
6.4
19
6.2
109
7.0
19
Text Messaging
7.5
159
8.6
141
6.8
139
8.0
99
7.6
153
8.8
132
|
Verified
7.6
142
8.3
115
|
Verified
7.3
130
8.7
124
|
Verified
Feature Not Available
8.5
106
8.2
169
8.8
130
|
Verified
7.1
142
8.6
53
SMS Platform
7.7
154
8.6
134
|
Verified
8.8
172
8.9
132
|
Verified
7.6
128
Feature Not Available
6.8
121
Feature Not Available
7.0
123
8.2
62
8.0
144
8.8
111
|
Verified
Agentic AI - SMS Marketing
8.4
20
6.8
11
8.5
20
6.7
10
8.5
20
6.8
10
8.3
20
6.7
10
8.4
20
6.8
10
8.2
20
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
7.7
202
8.8
20
7.6
197
8.7
21
8.1
179
9.0
21
8.0
189
8.9
21
Campaigns
7.9
168
8.7
22
8.3
179
8.8
20
7.9
146
8.6
22
7.8
180
8.6
22
Integrations
8.1
172
9.0
21
6.7
115
8.0
18
7.9
130
8.9
22
7.3
143
8.4
19
Generative AI
6.1
65
7.5
20
Agentic AI - Vulnerability Scanner
6.6
16
6.8
10
6.9
16
7.5
10
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Basics
Not enough data
9.0
16
Not enough data
8.8
14
Platform Data
Not enough data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Platform Additional Functionality
Not enough data
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Customization
8.0
659
Not enough data
7.5
551
8.3
5
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
7.7
5
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
Not enough data
8.1
113
Not enough data
8.4
118
Not enough data
7.7
94
Not enough data
7.8
78
Not enough data
Internal Use
7.9
166
Not enough data
7.8
98
Not enough data
8.2
103
Not enough data
8.1
99
Not enough data
7.7
87
Not enough data
8.1
100
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
449
Not enough data
8.0
398
Not enough data
Management
8.0
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.1
433
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.6
18
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.4
19
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
ActiveCampaign and Klaviyo are categorized as Pop-Up Builder, Marketing Automation, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, and Conversational Marketing
Unique Categories
ActiveCampaign is categorized as CRM, E-Commerce Personalization, Sales Engagement, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Klaviyo is categorized as Personalization, Email Deliverability, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, and RCS Business Messaging
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Retail
19.0%
Marketing and Advertising
13.0%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.3%
Other
36.0%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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