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SMS Marketing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best SMS Marketing Software

SMS marketing software, also known as business text messaging software, enables companies to plan and implement marketing campaigns that target mobile devices via SMS (Short Message Service). This type of software helps businesses increase brand loyalty and engagement by delivering timely, personalized messages to customers’ mobile devices. Marketing teams target prospective customers using permission-based subscribe links within campaign messages and implement digital promotions using MMS (Multimedia Messaging Service), polls, coupons, surveys, and more. With bulk messaging, users can send numerous promotional text messages with one click, enabling businesses to gain a large number of new subscribers quickly and easily. Sales and customer service teams can leverage SMS communication to engage in two-way text messaging with prospects and customers.

Most SMS marketing products integrate with other business applications through an API, but some are included as a feature of marketing automation software or email marketing software. Businesses that are looking to harness additional capabilities for targeting mobile devices may use push notification software or mobile marketing software.

To qualify for inclusion in the SMS Marketing category, a product must:

Reach mobile users by SMS messaging
Provide an opt-in opportunity for new subscribers
Track interaction data related to each SMS campaign
Provide analytics or insights into SMS marketing efforts

Top 10 SMS Marketing Software

  • EZ Texting
  • Podium
  • Birdeye
  • Sendinblue
  • ActiveCampaign
  • Attentive
  • Postscript
  • Zipwhip
  • DialMyCalls

Compare SMS Marketing Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(429)4.5 out of 5
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EZ Texting is the #1 SMS marketing software for business. Founded in 2004, EZ Texting has served over 160K customers, setting the standard for business texting. Our cloud-based messaging solutions allow businesses of all sizes in the U.S. and Canada to reach and engage their mobile audiences.

(1,105)4.6 out of 5
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Podium is redefining the way customers interact with local businesses. From collecting reviews on the sites that matter most, text-enabling your website with Webchat, collecting payment via text, gathering private feedback after an experience to managing all your customer messages from one central dashboard with Inbox, Podium is the answer. Podium’s Interaction Management platform uses messaging to make it convenient to interact with your leads, customers, and team at every customer touchpoint

(974)4.8 out of 5
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Birdeye is an all-in-one customer experience platform that provides businesses with the tools to deliver great experiences at every step of the customer journey. More than 60,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings and reviews, be connected with existing customers using text messaging, and deliver the best end-to-end customer experience with survey, ticketing and insights tools. Founded in 2012, Birdeye is headquartered in Palo Alto, and

(1,126)4.6 out of 5
Entry Level Price:$0 / month

Trusted by over 180,000 businesses worldwide, Sendinblue is an all-in-one marketing platform for engaging with your contacts and building better customer relationships through targeted and meaningful communication. Cover your entire marketing funnel with our all-in-one solution for marketing automation, email marketing, SMS marketing, chat, Facebook Ads, CRM and for sending transactional messages via email and SMS. Sendinblue's real power comes from the flexible and versatile marketing automat

(6,451)4.6 out of 5
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Entry Level Price:$9 Per Month - Paid Yearly

ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations inclu

(78)4.8 out of 5
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Attentive® is a personalized mobile messaging platform for innovative brands & organizations that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. Over 2,000 leading businesses rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI. To learn more about Attentive or to request a demo, visit

(80)4.9 out of 5
Entry Level Price:$0 Unlimited credits

Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing. Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store. Sync your Shopify store data within minutes and activate default text marketing automations like abandoned cart

(90)4.7 out of 5

Zipwhip provides Texting for Business to help companies of all sizes engage with their customers faster and more effectively. With Zipwhip, a business can text (SMS) enable their existing landline, VoIP or toll-free number and text customers using convenient desktop, web and mobile apps. Additionally, Zipwhip's texting solution integrates with many of the top software applications, making it easy to add texting to existing workflows.

(115)4.7 out of 5 provides application-to-person (A2P) messaging services to large and small businesses, public benefit organisations and individuals. Using our platform, our clients are able to quickly deploy short and important SMS text messages. Our SMS platform allows for SMS API integration, SMS voting, SMS information services, SMS campaigns and more.

(381)4.8 out of 5
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See why over 25,000 organizations use DialMyCalls to easily send text messages, phone calls and/or e-mails to an entire group of people in seconds! For over 10 years DialMyCalls has been a leader in mass notifications sending millions of messages per year. Our platform is used by tens of thousands of organizations around the US & Canada for everything from every day staffing notifications to emergency notification messages sent out in times of crisis. Our platform is entirely web based me

(537)4.6 out of 5
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Entry Level Price:0 USD/ Mo

Join fellow ecommerce businesses who choose Omnisend’s email & SMS marketing to increase their sales, not the workload. Full integration with ecommerce platforms, pre-built automation workflows, and intuitive, no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.

(203)4.6 out of 5
Entry Level Price:$25 per Month

Send mass text alerts. Provide customer service. Create automated campaigns. SimpleTexting’s powerful text marketing features let you do it all. There’s a reason that Fortune 500 companies, small businesses, nonprofits, healthcare providers, churches, and other organizations use SimpleTexting to reach their audiences—it really works. Our pricing plans are flexible and our intuitive features are designed to help you grow. Whether you need to message thousands at once or have 1-on-1 conversations,

(118)4.6 out of 5
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WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. Thousands of product and marketing practitioners design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely campaigns across multiple channels. The platform offers: Engagement: Mobile Push Notifications Email SMS On-Site Messages Web Push notificati

(91)4.9 out of 5

SlickText provides businesses and organizations in the United States and Canada with a feature-rich and cost-effective solution for SMS marketing and mass text messaging. Their cutting edge platform and unique, hands-on approach to customer success give their users the knowledge and tools to execute successful mobile marketing and communications strategies. SlickText is known for an intuitive, easy to navigate platform coupled with responsive customer service. Their knowledge of compliance and

(67)4.5 out of 5

Best Text Message Marketing Software for enterprise high-volume mass text messaging. Tatango was founded in 2007 with the simple goal of providing easy-to-use mass text message marketing software and industry expertise to enterprise marketers. Since then, Tatango has grown into the market leader in mass text message marketing. Tatango now powers SMS, MMS, and RCS marketing campaigns for some of the most well-known brands in the world.

(194)4.4 out of 5
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In today’s connected world, customers are in the driver’s seat. Customers want the flexibility to communicate with businesses across any channel and when they do, their experiences need to be personalized, instant, and always on. Facing increasing customer demands, sales, marketing, and customer support teams must rise to the occasion. Fortunately, Avochato makes it easy for all teams to connect with customers and deliver a seamless and efficient experience every step of the way from lead capt

(102)4.6 out of 5
Entry Level Price:$0

ManyChat is the #1 platform for Chat Marketing in the world. Starting in 2016, ManyChat has been used by hundreds of thousands of businesses worldwide for automating their Facebook Messenger Experience for their FB pages. With the ability to send SMS and Email now directly through ManyChat, businesses can create full automation sequences and reach their customers across multiple platforms. This is what Chat Marketing is and what ManyChat is.

(52)4.7 out of 5

TextUs is an enterprise texting solution that allows businesses to have engaging conversations at scale with customers and employees with 10x the response rates of email and voice. Maximize conversion to revenue by giving your team members the best solution for engaging customers and employees along their journey with your organization.

(21)4.5 out of 5

Emotive enables eCommerce businesses to scale 1:1 relationships through conversational text messaging.

(57)4.6 out of 5
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Heymarket is business text messaging for teams. They get shared inboxes for messaging with customers, partners, and employees. The other side never needs to install an app and gets normal SMS, Facebook, and Apple Business Chat messages. Employees stay productive with business grade productivity features such as templates, assignments, scheduled messages, and more. Administrators get enterprise grade controls such as roles and permissions, built in reports, custom fields, integrations, and a ful

(492)4.6 out of 5
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What do sophisticated D2C brands like ColourPop, Huckberry, and Chubbies all have in common? They rely on Klaviyo to supercharge their growth. Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. And the results speak for themselves—brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone. Creating deeper, higher-value customer relationships

(22)4.6 out of 5

TextMarks is an SMS service that gives businesses the power to instantly reach their audience directly on their mobile phones. TextMarks’s text messaging platform makes it easy to send and schedule mass texts, distribute information and capture leads via SMS. Since 2006, TextMarks reliable and trusted SMS platform has enabled thousands of customers to grow their business, increase customer and employee engagement and deliver timely information to more than 10 million users in the U.S. SMS Produ

(66)4.6 out of 5

TXT180 is a bulk text messaging software that can be used to send sms marketing messages to customers or other opt-in contact lists. This web-based software is easy to use from any computer, phone, tablet, or our free phone app. Customers use the TXT180 text blast software to keep their contacts updated with the latest information and special offers. TXT180 provides two-way text messaging so businesses can receive valuable feedback and build relationships with their clients. Our free trial offer

(57)4.6 out of 5
Optimized for quick response
Entry Level Price:$0 per month

Mobiniti is a modern SMS Marketing Platform created for today's marketers and consumers known for being robust, intuitive, easy-to-use, and affordable. With our delivery guarantees, instant send times, and free unlimited support try us today and see why we are different. Features: coupons/wallets, opt-in pages, contests, rewards, automation, & 40+ other exclusive features! Integrations: Zapier (1,500+ popular apps), Shopify, Mailchimp, Constant Contact, Infusionsoft, Tracking Pixels, Facebo

(96)4.2 out of 5
Optimized for quick response

The high-tech world we live in has opened up new possibilities for how sales and marketing teams can build meaningful relationships with their prospects and customers. The innovation of mobile channels has created an outlet that many companies aren’t currently utilizing. Having trouble qualifying leads, converting prospects, or engaging with your customers? This is where Sonar mends the gap. Sonar is a leading business-text communication platform. With dozens of integrations, seamlessly connect

(37)4.3 out of 5

TextMagic offers a fully featured business SMS platform to enhance communications and improve business operations. You can send texts messages online to your staff and customers, import contacts and manage lists all through your TextMagic account. Integrate our SMS gateway with your website or software using SMS API tools and add text messaging to your business workflow. Use our dedicated or shared SMS numbers to receive inbound SMS and replies to your text messages from customers and staff.

(29)4.4 out of 5
Entry Level Price:$10 per month

Mailigen is a new generation of integrated marketing platform, which includes social, email and mobile marketing. Mailigen offers email marketing automation software and services. Email marketing helps you grow your audience and build loyal relationships with your customer base. With Mailigen you can count on full performance of email, mobile and social media marketing. Send responsive emails and get in-depth reports to analyse your performance. It's free to try and offers knowledgeable customer

(20)4.2 out of 5

Salesforce Mobile Studio helps you to reach customers on any device by personalizing your mobile messaging with SMS marketing, push notifications, and group messages.

(81)4.6 out of 5
Entry Level Price:$524

SendPulse maximizes the core metric of e-mail marketing - newsletter open rate - atomatically. We collect tons of data about billions of subscribers in our system and predict the best time and channel for each subscriber when to deliver the next message to him. In a result our customers see 50% open rate increase in average. SendPulse Al is an integrated messaging platform with the "Artificial Intelligence" system and Personalization to make customer service agents superhuman, that enables user

(11)4.3 out of 5

Brick and mortar stores struggle to manage customer connections in a digital world. Mobivity's Recurrency platform connects national restaurants, retailers, personal care brands with customers to increase retention, visits, and spend. Recurrency increases customer engagement and frequency by capturing detailed POS transaction records, analyzing customer habits, and motivating customers and employees through data-driven messaging applications and rewards. For more information about Mobivity, visi

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Check out the G2 Grid® for the top SMS Marketing Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
High Performers
EZ Texting
Heymarket Business Text Messaging
Salesforce Mobile Studio
Mobivity Platform
Xeno Marketing Cloud
Market Presence

Learn More About SMS Marketing Software

What is SMS Marketing Software?

SMS marketing software offers businesses the ability to communicate with their customers through text messages. Short message service (SMS) is a desirable form of communication because it is a built-in component of most mobile phones, so customers are not required to download or use a specific software to receive messages. Businesses also prefer SMS marketing because SMS campaigns receive extremely high open rates compared to email marketing. Organizations use SMS marketing to deliver bulk SMS campaigns as well as engage in two-way conversations with customers. These products also offer features to analyze the success of SMS campaigns, so marketers are able to determine which campaigns are working and improve their strategies accordingly.

Text message marketing software typically connects with a business’ existing technology stack through partner integrations or a developer API. Since SMS marketing is a popular companion to email marketing, mobile messaging is included as an integrated feature of some marketing automation software. When purchasing an SMS marketing product, businesses should determine whether they need a standalone SMS solution that plays well with their existing tech stack or a multi-channel marketing platform to replace their current software.

Key Benefits of SMS Marketing Software

  • Deliver and analyze SMS campaigns
  • Send mass text message promotions to customers, immediately
  • Communicate with customers and prospects via two-way messaging
  • Build customer loyalty and engagement with coupons and personalization
  • Improve marketing open rates and conversion rates
  • Comply with privacy regulations through opt-in subscriptions

Why Use SMS Marketing Software?

Immediate and direct communication — For many businesses, SMS is an important communication channel because it allows marketers, sales professionals, and customer service agents to reach customers immediately and directly with short, personal messages. Once an SMS message is sent, the targeted user’s mobile device receives it almost instantaneously. Most consumers have a strong personal attachment to their phones and use text messaging to chat with their friends and family. As a result, SMS messages are opened soon after they are received.

Brand awareness — SMS marketing is an inexpensive and effective way to raise brand awareness. Almost everyone has their own mobile device, so marketers use mobile messaging to reach consumers who may be less responsive to email marketing or advertising. SMS marketing is used to send a wide range of marketing messages to remind consumers of a brand and encourage repeat purchases. Common campaigns include promotions, coupons, polls and surveys, and text-to-win sweepstakes.

Customer engagement — One of the greatest benefits of SMS marketing is that it facilitates private, two-way messaging between a brand and its customers. This makes it easier for a customer to contact the business with inquiries or feedback. For example, a salon may send their client a reminder about an upcoming appointment. The client may respond to the text to reschedule without needing to reach out through another channel. When the salon receives the client’s request, they are able to reschedule the client’s appointment quickly and update the client through their preferred channel (SMS). By encouraging this type of convenient two-way communication, businesses improve customer experience.

Who Uses SMS Marketing Software?

Despite its name, marketing isn’t the only use case for SMS marketing software. Sales and customer service teams are increasingly using these tools to interact with customers and build relationships with prospects. Some SMS marketing softwares are designed to support all three of these activities, but others may have unique features tailored specifically to customer service, sales, or marketing. When comparing SMS communication products, businesses should establish each team’s goals, initiatives, and needs for the SMS channel.

Marketing — Marketing teams use SMS marketing software for many different purposes, such as offering discounts, soliciting feedback, and nurturing leads. Text messages are seen as a more personal form of communication than other marketing channels because customers have a very close relationship with their phones. Additionally, messages are tailored to a specific customer’s preferences and past behaviors. For example, a restaurant marketer might let their VIP customers know about an exclusive promotion, or a hotel marketer may text a recent guest to request a review on their stay.

Sales — SMS communication has become a powerful tool for salespeople to engage with their prospects and nurture leads. Some text marketing solutions offer contact management features, enabling sales teams to view a contact’s interaction history and track their leads through the sales pipeline.

Customer service — Due to the popularity of mobile messaging, SMS marketing is becoming an increasingly common solution for customer support. In fact, business texting features may be supported by customer service products such as conversational customer engagement software and help desk software. SMS marketing software makes it simple for customers to contact to customer service departments for help, and these solutions include features like skill-based routing and customer lookup to ensure tickets are handled efficiently.

Kinds of SMS Marketing Software

Though the premise of SMS marketing may be simple, there are a few different ways for businesses to leverage these tools. Businesses should evaluate each product’s features and functionality to determine the best fit for their initiatives.

SMS gateway API — An SMS gateway allows a computer to send and receive SMS or Multimedia Messaging Service (MMS) messages to a capable device (typically a mobile phone) through a telecommunications network. Some SMS marketing solutions offer an API which enables businesses to connect their existing applications to an SMS gateway. With this type of solution, developers may text enable an organization’s current communications applications rather than purchasing a separate solution.

Text marketing platform — For companies that cannot or don’t need to integrate SMS into their existing tech stack, text marketing platforms are a cost-effective alternative. These platforms allow businesses to reserve their own phone number or short code which is used for subscribers to opt-in to receive messages. Marketers, salespeople, and customer service agents may then send and receive SMS messages directly through the platform.

Marketing automation — Some marketing automation platforms, as well as email marketing tools, include SMS as a channel. These products are optimal for businesses that are seeking to adopt or replace a multi-channel solution, rather than an SMS-only product.

SMS Marketing Software Features

SMS marketing tools differ in functionality based on their intended use cases. Below are some of the most common features found in SMS marketing software:

Bulk SMS — Bulk SMS allows marketers to send mass promotional text messages to large groups of subscribers at the same time. These types of messages are typically not personalized but may include promotions, coupons, or flash sales. Outside of marketing, bulk SMS may also be used to deliver important business information or emergency alerts, which may be particularly useful for emergency closures, updated business hours, or health and safety warnings.

Two-way messaging — Two-way messaging allows for private, one-to-one conversations between a company and its customers. These features are commonly used by salespeople and customer service teams.

Transactional SMS — In addition to bulk SMS and two-way messaging, SMS platforms may allow for a third type of business texting: transactional SMS. Similar to transactional email software, transactional SMS messages are triggered when a customer performs a certain action. For example, when a customer makes a purchase on an e-commerce site, the SMS marketing software would trigger a transactional SMS to be delivered to the customer’s mobile phone with an order confirmation.

Multimedia messaging service (MMS) — While SMS refers to the 160-character text messages we receive on our mobile phones, MMS refers to the images, videos, and audio files we receive. Most SMS marketing solutions also support MMS, allowing marketers to include photos or other multimedia in their campaigns. MMS messages have a higher character limit than SMS, but these messages are more expensive to send.

Scheduling — Text scheduling features allow users to automate their SMS marketing campaigns. This permits marketers to plan their campaigns in advance and ensure SMS messages are delivered to customers at a specific date and time.

Reporting — Analytics are a key component of any marketing solution. SMS marketing software comes with built-in reporting features that inform users of campaign metrics such as delivery rates, open rates, click-through rates, and conversions. These features help marketers prove positive return on investment (ROI) to stakeholders and optimize future campaigns.

Potential Issues with SMS Marketing Software

Character limits — The standard character limit for an SMS message is 160 characters. These days, most phones rebuild and combine messages over 160 characters so a message of 161 characters would still be delivered as a single text; however, the sender is charged for two messages. As a result, it is a best practice to keep SMS messages brief.

Opt-in regulations — When it comes to SMS marketing, it is essential for businesses to ensure they receive permission from customers to continue texting them. Subscribers typically opt-in to receive SMS promotions when filling out a form on a business’ website or by texting a keyword to the business’ phone number. Following opt-in regulations is simple enough, but companies should also strive to provide clear instructions on how customers can opt-out of SMS updates.