Best WhatsApp Marketing Software

How Many WhatsApp Marketing Software Products Does G2 Track?

Total Products under this Category: 354

Category Stats (Sep 2026)

  • Average Rating: 4.58/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Kraya AI (+3.71%) - Among all products in this category, Kraya AI recorded the largest rating increase compared to last month

Last updated: September 15, 2026

How Does G2 Rank WhatsApp Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 34,500+ Authentic Reviews
  • 354+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for WhatsApp Marketing Software

G2 Grid® for WhatsApp Marketing Software plotting products by satisfaction and market presence

Highlighted products: WhatsApp Business Platform, Insider One, Wati, respond.io, WebEngage, indigitall, CleverTap, and MSG91.

Underlying data: [Grid® JSON](https://www.g2.com/categories/whatsapp-marketing/grids.json?focus%5B%5D=whatsapp-business-platform&focus%5B%5D=insider-one&focus%5B%5D=wati&focus%5B%5D=respond-io&focus%5B%5D=webengage&focus%5B%5D=indigitall&focus%5B%5D=clevertap&focus%5B%5D=msg91)

WhatsApp Business Platform

The WhatsApp Business Platform (API) is a powerful tool that enables businesses to connect with their customers on a personal level, at scale. With over 2 billion monthly active users on WhatsApp, this API provides a unique opportunity for businesses to build meaningful relationships with their audience. Ideal For: - Businesses seeking to send marketing messages, enhance customer engagement through transactional messages, authentication messages and support messages - Enterprises looking to automate routine communication tasks - Marketers aiming to leverage WhatsApp's vast user base for targeted campaigns Benefits: - Improved Customer Experience: Provide instant support and personalized interactions - Increased Efficiency: Automate routine tasks, freeing up resources for more strategic initiatives - Enhanced Data Insights: Gain valuable insights into customer behavior Key Features: - Scalable Messaging: Send and receive messages programmatically - Multimedia Support: Share text, images, documents, and links - Personalized Interactions: Use customer data to create tailored experiences - Omnichannel Support: Integrate WhatsApp with existing channels - Robust Analytics: Track key metrics to optimize campaigns - High Uptime and Security: Enjoy 99.9% uptime and SOC2 and ISO 27001 certifications

Average Rating: 4.6/5.0

Total Reviews: 245

Who Is the Company Behind WhatsApp Business Platform?

  • Seller: Meta Platforms, Inc
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Menlo Park, CA
  • Twitter: @Meta
    9,891,711 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    164,238 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 67% Small, 24% Medium

What Do G2 Reviewers Say About WhatsApp Business Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of WhatsApp Business Platform, making customer interaction seamless and efficient.
  • Users value the versatile features of WhatsApp Business Platform, enhancing client connections and promoting business growth effectively.
  • Users value the automation features of WhatsApp Business Platform for efficient, scalable communication and easy setup.
  • Users value the quick and automated reply feature of WhatsApp Business, enhancing efficiency and customer engagement.
  • Users value the easy communication fostered by WhatsApp Business Platform, enhancing customer interactions with speed and professionalism.
Cons
  • Users highlight limited scalability and complex setup as drawbacks of the WhatsApp Business Platform, impacting small businesses.
  • Users express frustration with the messaging issues, including visibility of typing indicators and message clutter.
  • Users find the service expensive and face complex setups, slow approvals, and rising costs at scale.
  • Users find the expensive subscriptions on WhatsApp Business Platform to be a significant drawback affecting usability.
  • Users feel a lack of integrations limits WhatsApp Business Platform’s features, complicating processes for small businesses.

What Are Recent G2 Reviews of WhatsApp Business Platform?

Insider One

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations."

Average Rating: 4.7/5.0

Total Reviews: 1,406

Who Is the Company Behind Insider One?

  • Seller: Insider One
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Global
  • Twitter: @insiderone
    1 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,881 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Specialist, Marketing Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 46% Medium, 28% Small

What Do G2 Reviewers Say About Insider One?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Insider One, appreciating quick campaign edits and automated notifications for better engagement.
  • Users value the customer engagement features of Insider One, enabling personalized communications that boost interaction and conversion.
  • Users value the personalized experience offered by Insider One, enhancing customer engagement across various channels.
  • Users are highly satisfied with the proactive support from the Customer Success team, enhancing their overall experience.
  • Users value the high engagement capabilities of Insider One, enhancing communication through personalized and timely interactions.
Cons
  • Users find the learning curve steep due to numerous features, but support helps manage the complexities.
  • Users find the difficult learning process challenging due to the platform's complexity and steep learning curve.
  • Users find the time-consuming setup process for campaigns and surveys frustrating and often delays execution.
  • Users experience poor customer support due to long wait times, despite their helpfulness once contacted.
  • Users face integration issues with Insider One, finding the process time-consuming and overly complex due to technical requirements.

What Are Recent G2 Reviews of Insider One?

What Are G2 Users Discussing About Insider One?

Wati

Wati is an agentic customer engagement platform that transforms conversations into revenue across marketing, sales, and support. By uniting AI agents and human teams across WhatsApp, Instagram, RCS, voice, and web chat, Wati unlocks growth via meaningful interactions while the Wati AI Copilot supercharges your team's productivity. Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra. Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google. Wati, the Agentic Customer Engagement Platform for Revenue Growth. © Wati 2026. Clare.ai Limited. GDPR Compliant. ISO/IEC 27001 Certified. SOC 2 Compliant.

Average Rating: 4.6/5.0

Total Reviews: 494

Who Is the Company Behind Wati?

  • Seller: Wati
  • Company Website:
  • Year Founded: 2020
  • HQ Location: Hong Kong, HK
  • Twitter: @Wati_io
    594 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    291 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Education Management, Information Technology and Services
  • Company Size: 73% Small, 20% Medium

What Do G2 Reviewers Say About Wati?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of WATI, appreciating its intuitive design and comprehensive support for automation.
  • Users appreciate the effortless automation of WATI, which enhances efficiency and communication across diverse industries.
  • Users commend Wati for its exceptional customer support, highlighting the helpfulness and patience of the technical team.
  • Users value WATI's ease of use and powerful automation features, making it ideal for startups and efficient communication.
  • Users praise the easy setup of WATI, making integration with WhatsApp Business seamless for teams.
Cons
  • Users note that WATI can become expensive due to hidden charges and high fees for frequent messaging.
  • Users find the cost burdensome, particularly for smaller businesses and non-profit organizations struggling with pricing.
  • Users desire more missing features like dark mode, immediate unblocking, AI capabilities, and internal notes for better functionality.
  • Users highlight pricing issues that may hinder smaller businesses and non-profits from effectively utilizing Wati.
  • Users experience messaging issues with Wati, including delivery failures and limitations from WhatsApp API restrictions.

What Are Recent G2 Reviews of Wati?

What Are G2 Users Discussing About Wati?

respond.io

Respond.io is a customer conversation platform designed to help B2C businesses generate more leads and maximize revenue over chat, calls, and emails from one place. Purpose-built to turn conversations into business results, respond.io unifies key channels like WhatsApp, TikTok, and Instagram in a single inbox with AI-powered automation, lead management, CRM integrations, and comprehensive reporting to accelerate growth—all with 99.999% uptime for peace of mind. 10,000+ businesses trust respond.io to power conversations that drive real business results.

Average Rating: 4.8/5.0

Total Reviews: 530

Who Is the Company Behind respond.io?

  • Seller: respond.io
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Kuala Lumpur, Malaysia
  • Twitter: @respond_io
    1,425 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    216 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Leisure, Travel & Tourism, Information Technology and Services
  • Company Size: 62% Small, 20% Medium

What Do G2 Reviewers Say About respond.io?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of respond.io, finding it simple and seamless to operate.
  • Users highlight the excellent customer support from respond.io, noting responsiveness and effectiveness in resolving issues quickly.
  • Users value the helpful and responsive support from respond.io, enhancing their overall experience and productivity.
  • Users find the easy setup of respond.io extremely helpful, facilitating smooth onboarding and quick implementation.
  • Users value the excellent integrations of respond.io, enhancing efficiency and streamlining customer service interactions.
Cons
  • Users feel that the platform is expensive, particularly due to restrictive pricing plans for growing businesses.
  • Users face messaging issues with respond.io, including unsent messages and difficulty managing conversations effectively.
  • Users feel that the lack of pipeline features in respond.io limits its potential as a comprehensive tool.
  • Users feel the limited chat functionality of respond.io hampers their experience and lacks essential features like pipelines.
  • Users express frustration with template issues, as agents can't create personalized replies until the opposite side responds.

What Are Recent G2 Reviews of respond.io?

What Are G2 Users Discussing About respond.io?

FAQs About WhatsApp Marketing Software

Generated using AI

Last updated: April 27, 2026

Which tool supports WhatsApp chatbots for lead generation

Based on G2 reviews, several products are repeatedly used for chatbot-led lead capture, qualification, and follow-up on WhatsApp.

  • Wati — chatbot flows for lead qualification.
  • respond.io — AI agents and workflow routing.
  • MSG91 — chatbot support with campaign automation.
  • Insider One — conversational journeys for lead capture.

Which vendor offers analytics on WhatsApp campaign performance

Based on G2 reviews, buyers often mention these vendors for campaign visibility, reporting, and message tracking on WhatsApp.

  • MSG91 — delivery logs and report visibility.
  • WebEngage — journey and campaign analytics.
  • Insider One — dashboards for cross-channel measurement.
  • Wati — campaign analytics and performance tracking.

Which WhatsApp marketing platform offers the most advanced automation features

Based on G2 reviews, these platforms stand out for workflow builders, automation depth, routing, and AI-assisted messaging.

  • respond.io — advanced workflows across messaging channels.
  • Wati — broadcasts, chatbots, and shared inbox.
  • Insider One — automated journeys with personalization.
  • MSG91 — automation with notifications and campaigns.

What features define modern whatsapp marketing software

According to verified users, modern whatsapp marketing software is defined by a shared inbox, broadcast messaging, workflow automation, templates, chat assignment, and message scheduling. Reviews also highlight segmentation, labels, quick replies, and chatbot support as core buying criteria. Many users value analytics for delivery visibility, campaign tracking, and logs, while others emphasize integrations with CRM systems, websites, Shopify, and broader multichannel stacks. Strong products also help teams manage high message volume without losing context, reduce repetitive replies through automation, and support both marketing and customer support use cases from one workspace. Ease of setup and clear documentation also come up often in recent reviews.

How does WhatsApp Marketing integrate with CRM systems

G2 reviewers mention that CRM integration matters most when teams want WhatsApp conversations tied to lead records, order history, or follow-up workflows. In recent reviews, users describe syncing chats into pipelines, routing leads based on source or stage, and using WhatsApp alongside systems like Shopify, websites, and internal CRM setups. Buyers also value APIs, webhooks, and native integrations because they reduce manual updates and help teams automate notifications, reminders, abandoned cart messages, and lead qualification. The clearest pattern is that CRM integration is less about storing chats alone and more about creating a structured process for tracking conversations, assigning ownership, and moving buyers through sales or support workflows.

WebEngage

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

Average Rating: 4.5/5.0

Total Reviews: 757

Who Is the Company Behind WebEngage?

  • Seller: WebEngage
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Mumbai
  • Twitter: @webengage
    5,055 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    364 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Education Management
  • Company Size: 55% Medium, 27% Small

What Do G2 Reviewers Say About WebEngage?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of WebEngage, making marketing automation and user insights readily accessible.
  • Users find WebEngage's strong analytics and segmentation features invaluable for personalized multi-channel campaigns and insights.
  • Users value the intuitive journey creation of WebEngage, allowing seamless, personalized multi-channel campaigns effortlessly.
  • Users value the helpful support from WebEngage, enhancing their marketing efforts and user engagement significantly.
  • Users appreciate the user-friendly features of WebEngage, making it accessible and efficient for all levels of users.
Cons
  • Users find the learning curve steep, as the interface and setup can be complex and require time to master.
  • Users experience slow performance with loading live segments and creating customer segments, causing occasional frustration.
  • Users find the time-consuming aspects of WebEngage, particularly in loading segments and setup, quite inconvenient.
  • Users find the missing features problematic, wishing for enhancements and easier access to functionalities.
  • Users face a steep learning curve with WebEngage's complex interface and setup, hindering quick acclimatization.

What Are Recent G2 Reviews of WebEngage?

CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization — where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap

Average Rating: 4.6/5.0

Total Reviews: 658

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Who Is the Company Behind CleverTap?

  • Seller: CleverTap
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Mountain View, California
  • Twitter: @CleverTap
    21,633 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    653 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Marketing Manager
  • Top Industries: Financial Services, Information Technology and Services
  • Company Size: 53% Medium, 28% Small

What Do G2 Reviewers Say About CleverTap?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the intuitive analytics of CleverTap, enabling effective tracking and insights for successful marketing campaigns.
  • Users value the responsive customer support of CleverTap, aiding them in effectively utilizing the platform.
  • Users appreciate the ease of use of CleverTap, finding it intuitive and seamless for their marketing tasks.
  • Users value the personalization capabilities of CleverTap, enhancing targeted marketing and improving overall user engagement.
  • Users highlight CleverTap's automation capabilities, enhancing engagement and simplifying targeted marketing efforts effectively.
Cons
  • Users find the steep learning curve of CleverTap overwhelming initially, hindering effective usage for newcomers.
  • Users express frustration over the missing features in CleverTap, affecting usability and campaign creation significantly.
  • Users find the interface not intuitive, facing a steep learning curve that complicates their initial experience with CleverTap.
  • Users find the pricing high, which makes reconsidering the software's usage essential for many customers.
  • Users find the interface and features complex, especially new users facing a steep learning curve.

What Are Recent G2 Reviews of CleverTap?

indigitall

indigitall is a comprehensive customer engagement platform built to deliver seamless, personalized experiences across every digital touchpoint. By unifying all your inbound and outbound communication channels—including push notifications, WhatsApp, and advanced AI Agents—we provide the tools for you to genuinely understand your audience. This holistic approach empowers brands to launch automated, targeted campaigns that not only boost engagement but directly drive conversion and long-term customer value. To learn more, visit indigitall.com.

Average Rating: 4.8/5.0

Total Reviews: 433

Who Is the Company Behind indigitall?

  • Seller: indigitall
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Spain
  • Twitter: @indigitall
    118 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    94 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing, Journalist
  • Top Industries: Telecommunications, Marketing and Advertising
  • Company Size: 41% Medium, 36% Small

What Do G2 Reviewers Say About indigitall?

AI-generated summary from verified user reviews

Pros
  • Users find indigitall's platform remarkably easy to use, streamlining communication management across various channels seamlessly.
  • Users appreciate the helpful customer support of Indigitall, ensuring seamless communication and campaign performance management.
  • Users value the responsive customer support of Indigitall, enhancing their overall experience with the platform.
  • Users find Indigitall extremely useful for creating personalized messages easily across various communication channels.
  • Users praise the efficiency of automation in Indigitall, significantly enhancing engagement and simplifying digital marketing strategies.
Cons
  • Users find the steep learning curve of Indigitall challenging initially, especially for those new to marketing automation.
  • Users note a steep learning curve with Indigitall, making it challenging to fully utilize its potent features.
  • Users find that the initial complexity of Indigitall's features may overwhelm beginners and smaller teams.
  • Users struggle with integration issues, particularly with Salesforce and complex systems, complicating their overall experience.
  • Users find the learning curve steep, highlighting the not intuitive interface that complicates initial navigation and usage.

What Are Recent G2 Reviews of indigitall?

MSG91

MSG91 is a comprehensive communication platform designed to facilitate seamless interaction between businesses and their customers across multiple channels. By integrating SMS, WhatsApp, email, voice, and advanced marketing automation tools, MSG91 enables organizations to communicate effectively and efficiently, ensuring that messages are delivered promptly and reliably. Targeted at businesses of all sizes, from startups to large enterprises, MSG91 addresses a variety of communication needs. Its versatile features cater to diverse industries, including e-commerce, fintech, healthcare, and technology. Companies can utilize MSG91 for various use cases such as sending one-time passwords (OTPs) for secure logins, providing order updates, and executing personalized marketing campaigns. This all-in-one solution eliminates the need for multiple vendors, allowing businesses to manage their communication strategies from a single, user-friendly dashboard. Key features of MSG91 include robust APIs for SMS, WhatsApp, and email, which facilitate fast and reliable message delivery. The platform's SMS service ensures global reach with dependable performance, while the WhatsApp Business API allows for engaging customer interactions through verified messaging. Additionally, the Email API supports personalized bulk and transactional emails, complete with detailed analytics to track engagement. The Voice API automates calls and reminders, enhancing customer experience without added complexity. Furthermore, the Hello Chatbot offers 24/7 support, handling conversations and lead management across various channels, ensuring that customer inquiries are addressed promptly. MSG91 stands out in the communication landscape due to its commitment to reliability and compliance. With a 99.9% uptime guarantee and adherence to GDPR, TRAI, and Ofcom messaging standards, businesses can trust that their communications are secure and compliant. The platform also offers transparent pricing with a pay-as-you-go model, ensuring that companies only pay for what they use, without hidden fees. Additionally, MSG91 provides dedicated human support, ensuring that users have access to assistance whenever needed. In a rapidly evolving digital landscape, MSG91 not only focuses on message delivery but also on enhancing customer experiences through intelligent automation and real-time analytics. By leveraging these capabilities, businesses can foster meaningful connections with their customers, driving engagement and growth. With over a decade of experience, MSG91 combines Indian innovation with global reliability, making it a trusted partner for thousands of brands looking to optimize their communication strategies.

Average Rating: 4.5/5.0

Total Reviews: 196

Who Is the Company Behind MSG91?

  • Seller: MSG91
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Indore, MP
  • Twitter: @msg91
    2,283 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    36 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 51% Small, 22% Medium

What Do G2 Reviewers Say About MSG91?

AI-generated summary from verified user reviews

Pros
  • Users commend the responsive support of MSG91, highlighting their professionalism and helpfulness throughout the process.
  • Users commend MSG91 for its helpful support and easy integration, enhancing user confidence and overall experience.
  • Users praise the ease of use of MSG91, highlighting its simple integration and user-friendly dashboard.
  • Users praise the easy setup of MSG91, highlighting its guided process and reliable integration for their messaging needs.
  • Users commend the excellent staff support at MSG91, highlighting responsiveness and professionalism throughout their experience.
Cons
  • Users find the dashboard issues in MSG91 to be cluttered, complicating navigation and feature discovery.
  • Users find a lack of clarity in MSG91's dashboard and documentation, complicating the setup and usage experience.
  • Users experience occasional delays in delivery reports, impacting the efficiency and reliability of MSG91's services.
  • Users criticize poor customer support, citing challenges with initial setup and lack of clear documentation.
  • Users find the poor interface design of MSG91 leads to a cluttered, confusing experience that hampers usability.

What Are Recent G2 Reviews of MSG91?

What Are G2 Users Discussing About MSG91?

Brevo Marketing Platform

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitable for companies of all sizes. Build lasting customer relationships with Brevo's flexible toolkit. Products range from marketing to sales, chat, and transactional emails. Choose what you need — and only pay for what you use. Here are just some of the things you can do with Brevo: - Run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads - Trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs - Automate marketing activities to deliver the right message at the right time, and efficiently manage your audience - Reduce the number of marketing and sales apps — and get a full view of customer interactions with tools that talk to each other - Engage customers in real-time and reply to FAQs 24/7 with live chat and chatbot - Track leads, automate tasks, and schedule meetings with the Brevo Sales Platform - Connect your e-commerce store to track web sales and use the Retention analysis to improve your marketing strategy. - Talk to customers anytime, anywhere with Brevo’s cloud-based phone system Learn more and start for free at https://www.brevo.com/products/marketing-platform/ Get a custom quote: https://www.brevo.com/plus/contact/

Average Rating: 4.5/5.0

Total Reviews: 2,572

Who Is the Company Behind Brevo Marketing Platform?

  • Seller: Brevo
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Paris
  • Twitter: @brevo_official
    16,032 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    880 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 84% Small, 13% Medium

What Do G2 Reviewers Say About Brevo Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Brevo, finding it straightforward to navigate and manage their marketing efforts.
  • Users appreciate the easy campaign scheduling and automation features of Brevo, making email marketing efficient and effective.
  • Users find Brevo Marketing Platform's easy setup and automation features greatly enhance their email marketing experience.
  • Users appreciate the convenient and efficient email marketing features of Brevo, making automation and scheduling a breeze.
  • Users appreciate the simplicity of Brevo, noting its ease in creating effective marketing campaigns without complexity.
Cons
  • Users find the missing features in Brevo's automation and design limits frustrating for complex marketing tasks.
  • Users note the limited features in Brevo, particularly in customization and automation options, affecting functionality.
  • Users find the limited customization options restrict their ability to create unique and visually appealing designs.
  • Users find the learning curve steep initially, with some features feeling unintuitive for beginners.
  • Users find Brevo Marketing Platform expensive, especially with rising SMS costs and navigating complex pricing tiers.

What Are Recent G2 Reviews of Brevo Marketing Platform?

What Are G2 Users Discussing About Brevo Marketing Platform?

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.

Average Rating: 4.4/5.0

Total Reviews: 14,262

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Who Is the Company Behind ActiveCampaign?

  • Seller: ActiveCampaign
  • Company Website:
  • Year Founded: 2003
  • HQ Location: Chicago, IL
  • Twitter: @ActiveCampaign
    13,203 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    854 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 92% Small, 7% Medium

What Do G2 Reviewers Say About ActiveCampaign?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use in ActiveCampaign, appreciating seamless automation and straightforward features for personal tasks.
  • Users love the easy automation programming of ActiveCampaign, streamlining their workflow and enhancing customer communication.
  • Users love the phenomenal automation features of ActiveCampaign, enhancing email campaigns with effective segmentation and tailored messaging.
  • Users praise the powerful and easy automation features of ActiveCampaign, enhancing their workflow efficiency and organization.
  • Users value ActiveCampaign for its all-in-one platform, offering effective segmentation and personalized email marketing capabilities.
Cons
  • Users experience a steep learning curve with ActiveCampaign, requiring additional support to navigate its features effectively.
  • Users find the pricing steep, especially for newer plans, which may be a barrier for some businesses.
  • Users express concerns about the missing features such as easy form building and custom date triggers.
  • Users find the limited features of ActiveCampaign frustrating, particularly in reporting, automation testing, and design flexibility.
  • Users find ActiveCampaign not intuitive, struggling with complicated automations and email creation processes that hinder efficiency.

What Are Recent G2 Reviews of ActiveCampaign?

What Are G2 Users Discussing About ActiveCampaign?

Braze

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.

Average Rating: 4.5/5.0

Total Reviews: 1,737

Who Is the Company Behind Braze?

  • Seller: Braze
  • Company Website:
  • Year Founded: 2011
  • HQ Location: New York
  • Twitter: @Braze
    16,323 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,363 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, CRM Specialist
  • Top Industries: Financial Services, Marketing and Advertising
  • Company Size: 53% Medium, 27% Large

What Do G2 Reviewers Say About Braze?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Braze, highlighting its intuitive interface and clear documentation for effortless learning.
  • Users find Braze to be exceptionally intuitive and user-friendly, facilitating easy learning and campaign creation.
  • Users appreciate the effortless automation capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization.
  • Users praise Braze's responsive customer support, highlighting the ease of collaboration and implementation throughout their experience.
  • Users appreciate the multi-channel management of Braze, enjoying its stability and intuitive features across different markets.
Cons
  • Users face a challenging learning curve with Braze, especially with advanced features and technical coding skills required.
  • Users regret the lack of a mobile app wallet solution, which limits user engagement and complicates reporting processes.
  • Users find Braze's complexity and pricing transparency limiting, especially for simple survey applications and segment management.
  • Users find Braze's limited features hinder effective analytics and feedback gathering, making it complex for basic use.
  • Users experience a steep learning curve with Braze, finding the onboarding and advanced features overwhelming at times.

What Are Recent G2 Reviews of Braze?

MoEngage

MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round.

Average Rating: 4.5/5.0

Total Reviews: 508

Who Is the Company Behind MoEngage?

  • Seller: MoEngage
  • Company Website:
  • Year Founded: 2014
  • HQ Location: San Francisco, California
  • Twitter: @moengage
    2,530 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    956 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Online Media
  • Company Size: 56% Medium, 24% Small

What Do G2 Reviewers Say About MoEngage?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of MoEngage, making data management and campaign optimization seamless and efficient.
  • Users love the user-friendly interface of MoEngage, enabling easy funnel building and seamless data access.
  • Users value the real-time analytics of MoEngage, enhancing decision-making and user understanding through detailed insights.
  • Users find MoEngage helpful for segmentation and campaign stats, simplifying data complexities for effective management.
  • Users praise the excellent customer support of MoEngage, noting quick responses and effective assistance with issues.
Cons
  • Users notice missing session-related attributes, requiring tech help and facing notification delivery issues on some devices.
  • Users note limitations in live features and costly API scaling, hindering MoEngage's overall effectiveness.
  • Users find the complexity in segment management and AI tools challenging, impacting user experience and functionality.
  • Users find that customer service response times and platform lag need significant improvement for a better experience.
  • Users find the steep learning curve challenging, requiring significant time and effort to understand MoEngage's functionality.

What Are Recent G2 Reviews of MoEngage?

What Are G2 Users Discussing About MoEngage?

QuickReply.ai

QuickReply.ai is a type of omnichannel messaging automation software that helps B2C companies manage, automate, and optimize customer conversations across WhatsApp, Instagram, Facebook Messenger, SMS, and web chat. The platform is designed for teams that handle high-volume inbound and outbound communication and need structured workflows for lead capture, qualification, customer support, and lifecycle messaging. It supports organizations in education, healthcare, financial services, retail, hospitality, and other consumer-facing sectors. QuickReply.ai enables businesses to centralize conversations, automate repetitive interactions, and build consistent communication journeys across the entire customer lifecycle. The system connects acquisition activities such as collecting leads or responding to inquiries, consideration and evaluation stages where prospects request details or guidance, conversion and purchase tasks involving reminders and transactional messages, and post-purchase engagement such as support, feedback, and retention workflows. The software includes a visual journey builder for mapping automated flows, rule-based logic for routing and follow-ups, and data connections with CRMs or internal systems for dynamic personalization. Its GenAI chatbot capability allows users to automate FAQ responses, guide customers through multi-step queries, summarize conversations for agents, and support hybrid bot–agent workflows. A unified inbox offers a single view of all conversations across channels, ensuring that teams can manage messages efficiently while retaining full context. Key use cases supported by QuickReply.ai include automated lead qualification, appointment or demo scheduling, response to FAQs, sending timely alerts or updates, and maintaining structured support conversations. The platform is utilized by more than 1,500 companies across 29 countries, including organizations in education, wellness, manufacturing, and consumer packaged goods, to streamline communication operations and maintain consistent customer engagement. Core capabilities include: Multichannel messaging workflows across WhatsApp, Instagram, Messenger, SMS, and web chat Visual automation builder for lifecycle communication GenAI chatbots for support, FAQ handling, and guided flows CRM-connected journeys and data-driven personalization Unified inbox for agents, with routing and escalation logic Additional value areas include: Support for high-volume communication Tools for broadcasts, segmentation, and triggered messaging Conversation analytics for operational visibility Options for combining automation with human assistance

Average Rating: 4.8/5.0

Total Reviews: 82

Who Is the Company Behind QuickReply.ai?

  • Seller: QuickReply
  • Year Founded: 2021
  • HQ Location: Gurugram, IN
  • Twitter: @QuickReplyai
    40 Twitter followers
  • LinkedIn® Page: in.linkedin.com
    39 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Director, Founder
  • Top Industries: Apparel & Fashion, Retail
  • Company Size: 66% Small, 31% Medium

What Do G2 Reviewers Say About QuickReply.ai?

AI-generated summary from verified user reviews

Pros
  • Users commend the responsive customer support of QuickReply.ai, always available to resolve queries and ensure smooth operations.
  • Users find QuickReply.ai to have a user-friendly interface, making it easy to manage and automate messaging.
  • Users value the automation capabilities of QuickReply.ai, enhancing efficiency in managing WhatsApp marketing effortlessly.
  • Users value the quick and professional responses from QuickReply.ai, enhancing customer service and workflow efficiency.
  • Users find the easy setup of QuickReply.ai enhances their e-commerce experience and streamlines WhatsApp marketing effortlessly.
Cons
  • Users find that the chat management features need improvement for better organization and searchability of conversations.
  • Users find the cost structure complex, making it challenging for smaller businesses to afford QuickReply.ai.
  • Users face messaging issues due to a lack of mobile-friendly features and difficulty managing incoming messages effectively.
  • Users find QuickReply.ai to be expensive, with multiple fees requiring careful cost assessment and ROI considerations.
  • Users find the layout issues of QuickReply.ai cumbersome, and suggest enhancements for better usability and documentation.

What Are Recent G2 Reviews of QuickReply.ai?

What Are G2 Users Discussing About QuickReply.ai?

Netcore Customer Engagement Platform

Netcore is a comprehensive agentic marketing platform designed to assist businesses in achieving profitable growth through data-driven customer connections. This innovative solution is tailored for a diverse range of industries, including eCommerce, retail, banking, financial services and insurance (BFSI), enterprises, and direct-to-consumer (D2C) brands. By co-owning marketing outcomes with its users, Netcore establishes a partnership that empowers organizations to enhance their customer engagement strategies effectively. The platform's unified stack integrates several critical components, including Customer Engagement, Product Discovery, Personalization, Customer Data Platform (CDP), Email Marketing, and Communication Platform as a Service (CPaaS) channels. This integration allows businesses to create a cohesive view of their customers and their journeys, ensuring that marketing efforts are both targeted and relevant. The Netcore Context Layer and Governance Layer work in tandem to provide insights that drive informed decision-making, making it easier for marketing teams to understand customer behavior and preferences. Netcore's standout feature is its seven AI agents, which leverage a unified view of every customer across multiple channels and signals. These agents autonomously plan, execute, analyze, and optimize hyper-personalized marketing campaigns, allowing businesses to deliver tailored messages that resonate with their audience. This level of automation not only saves time but also enhances the effectiveness of marketing initiatives, ensuring that each interaction is meaningful and impactful. On a global scale, Netcore demonstrates its capabilities by powering over 50 billion emails, 5 billion push notifications, 200 million WhatsApp messages, and 1 million AI-driven interactions each month. This extensive reach underscores the platform's ability to deliver the right message on the right channel at the right time, ultimately driving customer engagement and loyalty. By utilizing Netcore, organizations can expect to enhance their marketing strategies, improve customer relationships, and achieve measurable results in their growth objectives.

Average Rating: 4.5/5.0

Total Reviews: 582

Who Is the Company Behind Netcore Customer Engagement Platform?

  • Seller: Netcore Private Limited
  • Company Website:
  • Year Founded: 1998
  • HQ Location: Mumbai, IN
  • Twitter: @netcore_cloud
    1,828 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,280 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Product Manager
  • Top Industries: Financial Services, Retail
  • Company Size: 49% Medium, 33% Large

What Do G2 Reviewers Say About Netcore Customer Engagement Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Netcore's platform, particularly its intuitive drag-and-drop journey builder.
  • Users commend the exceptional customer support of Netcore, ensuring effective solutions and assistance at all times.
  • Users value the exceptional customer support from Netcore, appreciating their proactive assistance and valuable insights for engagement.
  • Users appreciate the intelligent automation and personalization in Netcore's platform, enhancing real-time customer engagement across channels.
  • Users value the intelligent automation and personalization capabilities of Netcore's platform, enhancing multi-channel customer engagement.
Cons
  • Users find the missing features such as AI automation and detailed reporting hinder effective campaign execution.
  • Users experience slow performance with report generation and campaign execution, affecting overall efficiency and satisfaction.
  • Users experience slow loading times that hinder accessing reports and delay data uploads effectively.
  • Users find the platform has a slight learning curve, with challenges in interface and journey creation clarity.
  • Users find the limited features of Netcore Customer Engagement Platform hinder their overall usability and efficiency.

What Are Recent G2 Reviews of Netcore Customer Engagement Platform?

What Are G2 Users Discussing About Netcore Customer Engagement Platform?

Klaviyo

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com.

Average Rating: 4.6/5.0

Total Reviews: 1,316

Who Is the Company Behind Klaviyo?

  • Seller: Klaviyo
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Boston, Massachusetts
  • Twitter: @klaviyo
    22,042 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,983 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 81% Small, 16% Medium

What Do G2 Reviewers Say About Klaviyo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Klaviyo, enabling intuitive navigation and efficient email and SMS distribution.
  • Users value the powerful automation of Klaviyo, facilitating tailored campaigns that drive engagement and revenue effectively.
  • Users find Klaviyo's powerful automation invaluable for creating tailored campaigns that enhance engagement and boost revenue.
  • Users appreciate the easy integration of Klaviyo with various platforms, streamlining their marketing efforts effectively.
  • Users appreciate the seamless integrations of Klaviyo, enhancing campaign scheduling and connectivity with platforms like Zapier.
Cons
  • Users find Klaviyo to be expensive, which can be a barrier, especially for beginners.
  • Users face a steep learning curve with Klaviyo, requiring considerable time to understand its platform effectively.
  • Users find missing features in Klaviyo, particularly with SMS and search functions that limit functionality.
  • Users find limited features in Klaviyo, with superficial updates and basic design options proving to be a drawback.
  • Users face limited and slow customer support, especially on the free plan, impacting their experience significantly.

What Are Recent G2 Reviews of Klaviyo?

What Are G2 Users Discussing About Klaviyo?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 9, 2026