WhatsApp marketing software enables businesses to leverage WhatsApp as a marketing channel to reach new and existing customers on their mobile devices. Through WhatsApp Business API, companies can integrate WhatsApp as a marketing channel to enhance their omnichannel marketing strategy.
This software streamlines the creation, automation, management, and analysis of marketing messages sent via WhatsApp. This helps businesses grow their WhatsApp subscribers list and drive conversion rates.
Marketing teams primarily use this software to share personalized and targeted conversational, promotional, and transactional messages to their audiences. Additionally, customer support teams implement its two-way messaging capabilities to provide real-time assistance to customers.
Most WhatsApp marketing platforms also include features found in SMS marketing software, email marketing software, and push notification software.
These platforms can integrate with existing customer relationship management software and other marketing platforms to streamline omnichannel marketing campaigns.
To qualify for inclusion in the WhatsApp Marketing category, a product must:
Reach mobile users through business-led WhatsApp messaging
Provide an opt-in opportunity for new WhatsApp subscribers
Provide conversational, promotional, or transactional messaging capabilities
Provide analytics or insights into WhatsApp marketing efforts