Best WhatsApp Marketing Software

How Many WhatsApp Marketing Software Products Does G2 Track?

Total Products under this Category: 380

Category Stats (Nov 2026)

  • Average Rating: 4.6/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Netcapz (+5.26%) - Among all products in this category, Netcapz recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank WhatsApp Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 36,000+ Authentic Reviews
  • 380+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for WhatsApp Marketing Software

G2 Grid® for WhatsApp Marketing Software plotting products by satisfaction and market presence

Highlighted products: WhatsApp Business Platform, Insider One, Wati, respond.io, 360Dialog, WebEngage, indigitall, and CleverTap.

Underlying data: [Grid® JSON](https://www.g2.com/categories/whatsapp-marketing/grids.json?focus%5B%5D=whatsapp-business-platform&focus%5B%5D=insider-one&focus%5B%5D=wati&focus%5B%5D=respond-io&focus%5B%5D=360dialog&focus%5B%5D=webengage&focus%5B%5D=indigitall&focus%5B%5D=clevertap)

WhatsApp Business Platform

The WhatsApp Business Platform (API) is a powerful tool that enables businesses to connect with their customers on a personal level, at scale. With over 2 billion monthly active users on WhatsApp, this API provides a unique opportunity for businesses to build meaningful relationships with their audience. Ideal For: - Businesses seeking to send marketing messages, enhance customer engagement through transactional messages, authentication messages and support messages - Enterprises looking to automate routine communication tasks - Marketers aiming to leverage WhatsApp's vast user base for targeted campaigns Benefits: - Improved Customer Experience: Provide instant support and personalized interactions - Increased Efficiency: Automate routine tasks, freeing up resources for more strategic initiatives - Enhanced Data Insights: Gain valuable insights into customer behavior Key Features: - Scalable Messaging: Send and receive messages programmatically - Multimedia Support: Share text, images, documents, and links - Personalized Interactions: Use customer data to create tailored experiences - Omnichannel Support: Integrate WhatsApp with existing channels - Robust Analytics: Track key metrics to optimize campaigns - High Uptime and Security: Enjoy 99.9% uptime and SOC2 and ISO 27001 certifications

Average Rating: 4.6/5.0

Total Reviews: 251

Who Is the Company Behind WhatsApp Business Platform?

  • Seller: Meta Platforms, Inc
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Menlo Park, CA
  • LinkedIn® Page: www.linkedin.com
    164,238 employees on LinkedIn®
  • Ownership: NASDAQ: META

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 68% Small, 24% Medium

What Do G2 Reviewers Say About WhatsApp Business Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of WhatsApp Business Platform, enabling quick and efficient customer communication.
  • Users value the secure verification process of WhatsApp Business, enhancing legitimacy and professional interactions with clients.
  • Users value the automation features of WhatsApp Business Platform, enhancing communication and streamlining operations effortlessly.
  • Users love the automation features of WhatsApp Business Platform, enhancing efficiency and improving customer communication seamlessly.
  • Users love the fast and direct communication of WhatsApp Business Platform, enhancing support efficiency for freelancers.
Cons
  • Users dislike the 24-Hour Rule Limits, feeling restricted and penalized for slow responses and group chat restrictions.
  • Users face messaging issues with the 24-hour rule, lack of automation, and limited recipient capacity.
  • Users find the expensive pricing structure of WhatsApp Business Platform a challenge, especially with increasing message volumes.
  • Users find the expensive subscriptions of WhatsApp Business Platform challenging, especially with rising message volumes and costs.
  • Users find the lack of integrations in WhatsApp Business Platform limits functionality and complicates feature accessibility.

What Are Recent G2 Reviews of WhatsApp Business Platform?

Insider One

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations."

Average Rating: 4.7/5.0

Total Reviews: 1,419

Who Is the Company Behind Insider One?

Who Uses This Product?

  • Who Uses This: Digital Marketing Specialist, Marketing Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 46% Medium, 28% Small

What Do G2 Reviewers Say About Insider One?

AI-generated summary from verified user reviews

Pros
  • Users value responsive, helpful support and knowledgeable customer success teams that assist them with initiatives and resolve issues.
  • Users appreciate the intuitive, easy-to-navigate interface, which helps them find features and handle everyday tasks smoothly.
  • Users value individualized messaging and experiences tailored to customer preferences and behavior, helping them deliver more relevant communications across channels.
  • Users like how campaigns and platform features improve conversions and drive measurable sales and revenue growth.
  • Users value clear analytics that track campaign performance and reveal customer behavior, helping them measure results and make data-driven decisions.
Cons
  • Users say the platform takes time and training to learn, especially its advanced features and journey-building tools.
  • Users say initial setup and onboarding take substantial time and can require extra guidance.
  • Users find the platform and messaging expensive, with unclear pricing and restrictive costs as usage grows.
  • Users find the interface and some features unintuitive, clunky, and difficult to navigate.
  • Users find reporting complex and inflexible, with dashboards and reports difficult to navigate, customize, and analyze.

What Are Recent G2 Reviews of Insider One?

What Are G2 Users Discussing About Insider One?

Wati

Wati is an agentic customer engagement platform that transforms conversations into revenue across marketing, sales, and support. By uniting AI agents and human teams across WhatsApp, Instagram, RCS, voice, and web chat, Wati unlocks growth via meaningful interactions while the Wati AI Copilot supercharges your team's productivity. Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra. Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google. Wati, the Agentic Customer Engagement Platform for Revenue Growth. © Wati 2026. Clare.ai Limited. GDPR Compliant. ISO/IEC 27001 Certified. SOC 2 Compliant.

Average Rating: 4.6/5.0

Total Reviews: 498

Who Is the Company Behind Wati?

  • Seller: Wati
  • Company Website:
  • Year Founded: 2020
  • HQ Location: Hong Kong, HK
  • LinkedIn® Page: www.linkedin.com
    291 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Education Management, Information Technology and Services
  • Company Size: 73% Small, 20% Medium

What Do G2 Reviewers Say About Wati?

AI-generated summary from verified user reviews

Pros
  • Users find Wati to have an easy-to-use interface, simplifying automation and enhancing overall productivity in conversations.
  • Users value Wati for its simple automation features, transforming lead management and enhancing sales efficiency on WhatsApp.
  • Users commend Wati's excellent customer support, enhancing their experience with timely assistance and effective communication tools.
  • Users love the easy setup of Wati, allowing swift integration and immediate productivity within 24 hours.
  • Users value the user-friendly dashboard and effective automation features of Wati for streamlined communication and engagement.
Cons
  • Users find the cost of Wati services to be expensive, particularly for messaging and higher package options.
  • Users find the cost of messaging Egyptian numbers quite high and suggest it should vary by country.
  • Users find the pricing issues of Wati to be high, affecting their overall satisfaction and campaign efficiency.
  • Users note the missing features in Wati, such as limited customization, analytics depth, and API support.
  • Users find that poor customer support hinders timely issue resolution and complicates setup processes with integrations.

What Are Recent G2 Reviews of Wati?

What Are G2 Users Discussing About Wati?

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respond.io

Respond.io is a customer conversation platform designed to help B2C businesses generate more leads and maximize revenue over chat, calls, and emails from one place. Purpose-built to turn conversations into business results, respond.io unifies key channels like WhatsApp, TikTok, and Instagram in a single inbox with AI-powered automation, lead management, CRM integrations, and comprehensive reporting to accelerate growth—all with 99.999% uptime for peace of mind. 10,000+ businesses trust respond.io to power conversations that drive real business results.

Average Rating: 4.8/5.0

Total Reviews: 549

Who Is the Company Behind respond.io?

  • Seller: respond.io
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Kuala Lumpur, Malaysia
  • LinkedIn® Page: www.linkedin.com
    216 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Leisure, Travel & Tourism, Information Technology and Services
  • Company Size: 63% Small, 19% Medium

What Do G2 Reviewers Say About respond.io?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of respond.io, finding it simple and seamless to operate.
  • Users highlight the excellent customer support from respond.io, noting responsiveness and effectiveness in resolving issues quickly.
  • Users value the helpful and responsive support from respond.io, enhancing their overall experience and productivity.
  • Users find the easy setup of respond.io extremely helpful, facilitating smooth onboarding and quick implementation.
  • Users value the excellent integrations of respond.io, enhancing efficiency and streamlining customer service interactions.
Cons
  • Users feel that the lack of pipeline features in respond.io limits its potential as a comprehensive tool.
  • Users face messaging issues with respond.io, including unsent messages and difficulty managing conversations effectively.
  • Users feel that the platform is expensive, particularly due to restrictive pricing plans for growing businesses.
  • Users feel the limited chat functionality of respond.io hampers their experience and lacks essential features like pipelines.
  • Users express frustration with template issues, as agents can't create personalized replies until the opposite side responds.

What Are Recent G2 Reviews of respond.io?

What Are G2 Users Discussing About respond.io?

FAQs About WhatsApp Marketing Software

Generated using AI

Last updated: April 27, 2026

Which tool supports WhatsApp chatbots for lead generation

Based on G2 reviews, several products are repeatedly used for chatbot-led lead capture, qualification, and follow-up on WhatsApp.

  • Wati — chatbot flows for lead qualification.
  • respond.io — AI agents and workflow routing.
  • MSG91 — chatbot support with campaign automation.
  • Insider One — conversational journeys for lead capture.

Which vendor offers analytics on WhatsApp campaign performance

Based on G2 reviews, buyers often mention these vendors for campaign visibility, reporting, and message tracking on WhatsApp.

  • MSG91 — delivery logs and report visibility.
  • WebEngage — journey and campaign analytics.
  • Insider One — dashboards for cross-channel measurement.
  • Wati — campaign analytics and performance tracking.

Which WhatsApp marketing platform offers the most advanced automation features

Based on G2 reviews, these platforms stand out for workflow builders, automation depth, routing, and AI-assisted messaging.

  • respond.io — advanced workflows across messaging channels.
  • Wati — broadcasts, chatbots, and shared inbox.
  • Insider One — automated journeys with personalization.
  • MSG91 — automation with notifications and campaigns.

What features define modern whatsapp marketing software

According to verified users, modern whatsapp marketing software is defined by a shared inbox, broadcast messaging, workflow automation, templates, chat assignment, and message scheduling. Reviews also highlight segmentation, labels, quick replies, and chatbot support as core buying criteria. Many users value analytics for delivery visibility, campaign tracking, and logs, while others emphasize integrations with CRM systems, websites, Shopify, and broader multichannel stacks. Strong products also help teams manage high message volume without losing context, reduce repetitive replies through automation, and support both marketing and customer support use cases from one workspace. Ease of setup and clear documentation also come up often in recent reviews.

How does WhatsApp Marketing integrate with CRM systems

G2 reviewers mention that CRM integration matters most when teams want WhatsApp conversations tied to lead records, order history, or follow-up workflows. In recent reviews, users describe syncing chats into pipelines, routing leads based on source or stage, and using WhatsApp alongside systems like Shopify, websites, and internal CRM setups. Buyers also value APIs, webhooks, and native integrations because they reduce manual updates and help teams automate notifications, reminders, abandoned cart messages, and lead qualification. The clearest pattern is that CRM integration is less about storing chats alone and more about creating a structured process for tracking conversations, assigning ownership, and moving buyers through sales or support workflows.

360Dialog

360Dialog is an Official Meta Solution Partner providing WhatsApp Business API infrastructure, a partner platform for ISVs and resellers, and managed campaign services. Trusted by 1,000+ partners and 100,000+ businesses worldwide. WhatsApp Business API Direct API access for developers and businesses integrating WhatsApp into their own systems. Transparent flat-fee pricing with no markup on Meta messaging fees. Three tiers: Regular (€49/number/month) for developers who need full API access with 24/7 human support, Premium (€99) adding faster SLA, business verification in 48h, and built-in tools like Inbox, Sendout, and Automation, and Scale (€500) for high-volume businesses with dedicated performance experts, migration support, and up to 1,000 messages per second. Marketplace For businesses who want a ready-made WhatsApp solution without building on the API. 360Dialog matches you with the right tool from one of its vetted partners. You own your WhatsApp number, can switch tools anytime, and there is no lock-in. Priced at €99 per number per month. Partner Platform For ISVs, SaaS companies, and resellers embedding WhatsApp into their own products. Onboard and manage unlimited WhatsApp Business Accounts through one API in minutes. Multi-customer architecture, instant client provisioning, and zero message markup. Three tiers from Starter (€250/month + €49/channel) to Premium (€1,000/month + €15/channel) with decreasing per-channel costs at scale. All plans are month-to-month with no long-term contracts. Performance Messaging Full-service WhatsApp marketing for brands and agencies. 360Dialog handles campaign strategy, journey building, and monthly optimization. Includes weekly results reports, Meta approvals handling, and 360Pilot analytics. Custom pricing based on volume. 360Pilot Full-funnel revenue tracking for WhatsApp. Track complete customer journeys from ad click to purchase, connect WhatsApp with your sales data, and see exactly which campaigns drive revenue. Works with any WhatsApp provider. What Makes 360Dialog Different 360Dialog operates at the WhatsApp infrastructure layer, not the application layer. Where most providers offer either raw API access or end-user messaging tools, 360Dialog provides both the API infrastructure and a partner enablement platform that lets technology companies embed WhatsApp into their own products. As an Official Meta Solution Partner, 360Dialog offers a direct Meta escalation path, business verification in 48 hours, and full-funnel analytics for WhatsApp through 360Pilot, tracking customer journeys from ad click to purchase. Flat-fee pricing with no markup on Meta messaging fees means businesses pay exactly what Meta charges for conversations, with no hidden costs. All plans include 24/7 support and Meta WhatsApp messaging fees apply separately.

Average Rating: 4.7/5.0

Total Reviews: 141

Who Is the Company Behind 360Dialog?

  • Seller: 360Dialog
  • Year Founded: 2018
  • HQ Location: Gruenwald, Germany
  • LinkedIn® Page: www.linkedin.com
    105 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Director
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 79% Small, 19% Medium

What Do G2 Reviewers Say About 360Dialog?

AI-generated summary from verified user reviews

Pros
  • Users commend the quick and responsive customer support from 360Dialog, enhancing their overall experience.
  • Users appreciate the ease of use of 360Dialog, highlighting its intuitive interface and seamless integration capabilities.
  • Users appreciate the easy integrations of 360Dialog, making it simple to connect both on-premise and cloud APIs.
  • Users appreciate the easy integration and user-friendly interface of 360Dialog, complemented by quick support and smooth feature implementation.
  • Users appreciate the user-friendly interface of 360Dialog, making integration and navigation a breeze.
Cons
  • Users report experiencing excessive downtime during onboarding, which hinders their initial experience with 360Dialog.
  • Users express frustration over poor customer support, experiencing long response times and unresolved payment issues.
  • Users experience excessive delays during onboarding, which can hinder their overall satisfaction with 360Dialog.

What Are Recent G2 Reviews of 360Dialog?

What Are G2 Users Discussing About 360Dialog?

WebEngage

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

Average Rating: 4.5/5.0

Total Reviews: 758

Who Is the Company Behind WebEngage?

  • Seller: WebEngage
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Mumbai
  • LinkedIn® Page: www.linkedin.com
    364 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Education Management
  • Company Size: 55% Medium, 27% Small

What Do G2 Reviewers Say About WebEngage?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of WebEngage, appreciating its smooth initial setup and effective tracking features.
  • Users value the helpful support of WebEngage, enhancing their experience with timely assistance and easy tracking.
  • Users value the effective journey creation tools in WebEngage, enhancing customer communication and optimizing conversion paths.
  • Users value the insightful analytics of WebEngage, facilitating effective communication and informed business decisions.
  • Users value the responsive customer support from WebEngage, appreciating quick resolutions and easy access to assistance.
Cons
  • Users find the learning curve steep with WebEngage, requiring technical knowledge for smooth feature usage and setup.
  • Users often experience slow performance with WebEngage, leading to delays and frustration during usage.
  • Users express concerns about the missing features in WebEngage, highlighting inefficiencies and lack of timely updates.
  • Users express disappointment with poor customer support, noting unavailability and slow responses during urgent technical issues.
  • Users find WebEngage time-consuming, particularly with slow loading times for segments and difficulty accessing saved templates.

What Are Recent G2 Reviews of WebEngage?

indigitall

indigitall is an all-in-one customer engagement platform that helps brands deliver personalized experiences across every digital touchpoint. It brings all your inbound and outbound channels into one place, including push notifications, WhatsApp, SMS, email, and AI Agents, so you get a single view of every customer and know what drives them. With an intuitive interface, powerful journey automation, and real-time segmentation, your team can launch targeted campaigns in minutes. Those campaigns boost engagement, increase conversions, and build long-term customer loyalty. Backed by responsive, hands-on support, indigitall helps leading brands turn every interaction into lasting value. Learn more at indigitall.com.

Average Rating: 4.8/5.0

Total Reviews: 458

Who Is the Company Behind indigitall?

  • Seller: indigitall
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Spain
  • LinkedIn® Page: www.linkedin.com
    94 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Journalist, Marketing
  • Top Industries: Telecommunications, Marketing and Advertising
  • Company Size: 41% Medium, 35% Small

What Do G2 Reviewers Say About indigitall?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of indigitall, which simplifies campaign management and enhances communication efficiency.
  • Users appreciate the helpful service and documentation of indigitall, enhancing their omnichannel marketing experience significantly.
  • Users value the ease of reaching audiences through notifications and seamless integration of various communication channels.
  • Users praise the responsive customer support of Indigitall, ensuring a positive and user-friendly experience.
  • Users appreciate the automation features of Indigitall, enabling easy campaign scheduling and efficient retargeting.
Cons
  • Users find the learning curve steep for advanced features, indicating a need for better resources and documentation.
  • Users find the steep learning curve for advanced features a challenge, noting the need for improved resources.
  • Users find the feature complexity challenging, as advanced options require technical knowledge and a learning curve.
  • Users find integration with other systems complex, particularly with Salesforce Marketing Cloud, needing simplification and direct connections.
  • Users note that the interface can be not intuitive, requiring time to learn and navigate effectively.

What Are Recent G2 Reviews of indigitall?

CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization, where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap

Average Rating: 4.5/5.0

Total Reviews: 755

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Who Is the Company Behind CleverTap?

  • Seller: CleverTap
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Mountain View, California
  • LinkedIn® Page: www.linkedin.com
    642 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Marketing Manager
  • Top Industries: Financial Services, Internet
  • Company Size: 53% Medium, 29% Small

What Do G2 Reviewers Say About CleverTap?

AI-generated summary from verified user reviews

Pros
  • Users value the real-time analytics of CleverTap, enhancing campaign tracking and personalized marketing efforts across channels.
  • Users value CleverTap's responsive customer support, which aids in overcoming challenges and enhancing the user experience.
  • Users find CleverTap very easy to use, simplifying campaign creation and integration across multiple channels effectively.
  • Users value the convenient automation features of CleverTap, enhancing campaign management and performance optimization effortlessly.
  • Users commend the ease of creating multi-channel campaigns with CleverTap, appreciating its robust analytics and support.
Cons
  • Users find the learning curve steep due to the complicated interface and overwhelming analytics tools.
  • Users find the missing features frustrating, particularly the lack of campaign creation and poor third-party integration.
  • Users find the cost to be high, limiting the product's accessibility and value for their businesses.
  • Users find the analytics not intuitive, making it challenging to utilize CleverTap’s extensive features effectively.
  • Users find the complex interface of CleverTap overwhelming, making it difficult to navigate and utilize effectively.

What Are Recent G2 Reviews of CleverTap?

What Are G2 Users Discussing About CleverTap?

Braze

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.

Average Rating: 4.5/5.0

Total Reviews: 1,961

Who Is the Company Behind Braze?

  • Seller: Braze
  • Company Website:
  • Year Founded: 2011
  • HQ Location: New York
  • LinkedIn® Page: www.linkedin.com
    2,363 employees on LinkedIn®
  • Ownership: NASDAQ: BRZE

Who Uses This Product?

  • Who Uses This: CRM Manager, CRM Specialist
  • Top Industries: Financial Services, Marketing and Advertising
  • Company Size: 51% Medium, 27% Large

What Do G2 Reviewers Say About Braze?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Braze, highlighting its intuitive interface and clear documentation for effortless learning.
  • Users find Braze to be exceptionally intuitive and user-friendly, facilitating easy learning and campaign creation.
  • Users value Braze's flexibility and ease of learning, enhancing personalization and scalability to meet varied needs.
  • Users praise Braze's responsive customer support, highlighting the ease of collaboration and implementation throughout their experience.
  • Users appreciate the multi-channel management of Braze, enjoying its stability and intuitive features across different markets.
Cons
  • Users regret the lack of a mobile app wallet solution, which limits user engagement and complicates reporting processes.
  • Users face a challenging learning curve with Braze, especially with advanced features and technical coding skills required.
  • Users find Braze's complexity and pricing transparency limiting, especially for simple survey applications and segment management.
  • Users find Braze's limited features hinder effective analytics and feedback gathering, making it complex for basic use.
  • Users experience a steep learning curve with Braze, finding the onboarding and advanced features overwhelming at times.

What Are Recent G2 Reviews of Braze?

MSG91

MSG91 is a comprehensive communication platform designed to facilitate seamless interaction between businesses and their customers across multiple channels. By integrating SMS, WhatsApp, email, voice, and advanced marketing automation tools, MSG91 enables organizations to communicate effectively and efficiently, ensuring that messages are delivered promptly and reliably. Targeted at businesses of all sizes, from startups to large enterprises, MSG91 addresses a variety of communication needs. Its versatile features cater to diverse industries, including e-commerce, fintech, healthcare, and technology. Companies can utilize MSG91 for various use cases such as sending one-time passwords (OTPs) for secure logins, providing order updates, and executing personalized marketing campaigns. This all-in-one solution eliminates the need for multiple vendors, allowing businesses to manage their communication strategies from a single, user-friendly dashboard. Key features of MSG91 include robust APIs for SMS, WhatsApp, and email, which facilitate fast and reliable message delivery. The platform's SMS service ensures global reach with dependable performance, while the WhatsApp Business API allows for engaging customer interactions through verified messaging. Additionally, the Email API supports personalized bulk and transactional emails, complete with detailed analytics to track engagement. The Voice API automates calls and reminders, enhancing customer experience without added complexity. Furthermore, the Hello Chatbot offers 24/7 support, handling conversations and lead management across various channels, ensuring that customer inquiries are addressed promptly. MSG91 stands out in the communication landscape due to its commitment to reliability and compliance. With a 99.9% uptime guarantee and adherence to GDPR, TRAI, and Ofcom messaging standards, businesses can trust that their communications are secure and compliant. The platform also offers transparent pricing with a pay-as-you-go model, ensuring that companies only pay for what they use, without hidden fees. Additionally, MSG91 provides dedicated human support, ensuring that users have access to assistance whenever needed. In a rapidly evolving digital landscape, MSG91 not only focuses on message delivery but also on enhancing customer experiences through intelligent automation and real-time analytics. By leveraging these capabilities, businesses can foster meaningful connections with their customers, driving engagement and growth. With over a decade of experience, MSG91 combines Indian innovation with global reliability, making it a trusted partner for thousands of brands looking to optimize their communication strategies.

Average Rating: 4.5/5.0

Total Reviews: 196

Who Is the Company Behind MSG91?

  • Seller: MSG91
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Indore, MP
  • LinkedIn® Page: www.linkedin.com
    36 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 51% Small, 22% Medium

What Do G2 Reviewers Say About MSG91?

AI-generated summary from verified user reviews

Pros
  • Users commend the outstanding customer support from MSG91, highlighting helpful staff and efficient service for setup and queries.
  • Users commend the outstanding support from MSG91, highlighting helpful assistance in setting up features efficiently.
  • Users commend the ease of use of MSG91, praising the helpful support that simplifies setup and usage.
  • Users commend the easy setup of MSG91, with efficient support making the process seamless and straightforward.
  • Users commend the outstanding staff support from individuals like Rajat and Damini, highlighting their helpful and knowledgeable assistance.
Cons
  • Users note the need for clearer dashboards and better documentation, as current settings can be complex and confusing.
  • Users highlight the lack of clarity in MSG91's documentation and dashboards, making onboarding and setup challenging.
  • Users face occasional delays in delivery reports that hinder timely communication and reporting effectiveness.
  • Users experience poor customer support, citing slow response times and inadequate documentation, complicating their interaction with MSG91.
  • Users criticize the poor interface design of MSG91, finding it clunky and lacking in essential functionalities.

What Are Recent G2 Reviews of MSG91?

What Are G2 Users Discussing About MSG91?

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.

Average Rating: 4.4/5.0

Total Reviews: 14,334

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Who Is the Company Behind ActiveCampaign?

  • Seller: ActiveCampaign
  • Company Website:
  • Year Founded: 2003
  • HQ Location: Chicago, IL
  • LinkedIn® Page: www.linkedin.com
    854 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 92% Small, 7% Medium

What Do G2 Reviewers Say About ActiveCampaign?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of ActiveCampaign, highlighting its straightforward interface and intuitive features.
  • Users find the automation capabilities of ActiveCampaign user-friendly and essential for efficient client management and outreach.
  • Users praise ActiveCampaign's user-friendly automation features that streamline engagement and enhance client communication effectively.
  • Users praise the powerful and easy automation features of ActiveCampaign, enhancing their workflow efficiency and organization.
  • Users value ActiveCampaign for its all-in-one platform, offering effective segmentation and personalized email marketing capabilities.
Cons
  • Users find the learning curve steep, with limited resources making it tough to master all functionalities efficiently.
  • Users find the pricing to be high, making it challenging for small businesses to sustain their subscription.
  • Users often find the image library lacking and struggle with text formatting and trigger customization in ActiveCampaign.
  • Users find ActiveCampaign has limited features, such as frustrating formatting issues and lack of flexible form options.
  • Users find the interface not intuitive, struggling with navigation and learning curves for advanced features.

What Are Recent G2 Reviews of ActiveCampaign?

What Are G2 Users Discussing About ActiveCampaign?

Brevo

Brevo is a CRM and marketing platform built in Europe, headquartered in Paris and used by over 600,000 businesses worldwide. With Brevo, you run email, SMS, WhatsApp, push and live chat from one account, with your contacts, deals and customer data in a built-in CRM. Brevo hosts customer data on servers in France and Germany, is ISO 27001 certified and works to GDPR standards. If your customers are in Europe, so is their data. Brevo is built for small and mid-sized teams with big plans and little time for complicated software. You start free with up to 300 emails a day, build newsletters and automations with drag and drop, and bring in Aura AI for copy, segments and send times as you grow. Brevo reports 99% email deliverability, backed by an in-house deliverability team. Support is available in six languages on every plan, including the free one. Brevo was formerly known as Sendinblue. What you can do with Brevo: - Run campaigns across email, SMS, WhatsApp, web and mobile push, and Mobile Wallet with the Brevo Marketing Platform - Send order confirmations, password resets and alerts by email, SMS or WhatsApp with Brevo Transactional Email, over SMTP or API with official SDKs in 7 programming languages - Merge data from your store, CRM and offline sources into one customer profile with the Brevo Customer Data Platform - Answer live chat, chatbot, WhatsApp, Instagram and Facebook messages from one inbox, and take calls, with Brevo Conversations - Manage pipelines, deals, meetings and call recordings with the Brevo Sales Platform - Reward repeat customers with points, tiers and digital loyalty cards with Brevo Loyalty Start for free: https://www.brevo.com/products/marketing-platform/ Get a custom quote: https://www.brevo.com/enterprise/contact-us/

Average Rating: 4.5/5.0

Total Reviews: 2,613

Who Is the Company Behind Brevo?

  • Seller: Brevo
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Paris
  • LinkedIn® Page: www.linkedin.com
    880 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 84% Small, 13% Medium

What Do G2 Reviewers Say About Brevo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Brevo, benefiting from its simple interface and integrated marketing tools.
  • Users appreciate the integration of CRM, email marketing, and automation in Brevo, simplifying customer management and campaign building.
  • Users appreciate Brevo for its flexibility in automation and reliable email delivery, enhancing their marketing efforts effectively.
  • Users appreciate the easy setup of Brevo, facilitating streamlined management of marketing campaigns and client communications.
  • Users appreciate the flexibility in automation and customer journeys that Brevo offers, simplifying campaign management effectively.
Cons
  • Users find Brevo's missing reporting features limiting, hindering the effectiveness of their marketing strategies.
  • Users find Brevo's limited features hinder its effectiveness, particularly in reporting, automation, and customization options.
  • Users are frustrated by Brevo's limited customization options in templates, restricting creative design capabilities significantly.
  • Users experience a steep learning curve with Brevo, particularly due to confusing tutorials and navigation challenges.
  • Users find Brevo's pricing to be expensive, leading many to prefer the free account over costly plans.

What Are Recent G2 Reviews of Brevo?

What Are G2 Users Discussing About Brevo?

QuickReply.ai

QuickReply.ai is a type of omnichannel messaging automation software that helps B2C companies manage, automate, and optimize customer conversations across WhatsApp, Instagram, Facebook Messenger, SMS, and web chat. The platform is designed for teams that handle high-volume inbound and outbound communication and need structured workflows for lead capture, qualification, customer support, and lifecycle messaging. It supports organizations in education, healthcare, financial services, retail, hospitality, and other consumer-facing sectors. QuickReply.ai enables businesses to centralize conversations, automate repetitive interactions, and build consistent communication journeys across the entire customer lifecycle. The system connects acquisition activities such as collecting leads or responding to inquiries, consideration and evaluation stages where prospects request details or guidance, conversion and purchase tasks involving reminders and transactional messages, and post-purchase engagement such as support, feedback, and retention workflows. The software includes a visual journey builder for mapping automated flows, rule-based logic for routing and follow-ups, and data connections with CRMs or internal systems for dynamic personalization. Its GenAI chatbot capability allows users to automate FAQ responses, guide customers through multi-step queries, summarize conversations for agents, and support hybrid bot–agent workflows. A unified inbox offers a single view of all conversations across channels, ensuring that teams can manage messages efficiently while retaining full context. Key use cases supported by QuickReply.ai include automated lead qualification, appointment or demo scheduling, response to FAQs, sending timely alerts or updates, and maintaining structured support conversations. The platform is utilized by more than 1,500 companies across 29 countries, including organizations in education, wellness, manufacturing, and consumer packaged goods, to streamline communication operations and maintain consistent customer engagement. Core capabilities include: Multichannel messaging workflows across WhatsApp, Instagram, Messenger, SMS, and web chat Visual automation builder for lifecycle communication GenAI chatbots for support, FAQ handling, and guided flows CRM-connected journeys and data-driven personalization Unified inbox for agents, with routing and escalation logic Additional value areas include: Support for high-volume communication Tools for broadcasts, segmentation, and triggered messaging Conversation analytics for operational visibility Options for combining automation with human assistance

Average Rating: 4.8/5.0

Total Reviews: 85

Who Is the Company Behind QuickReply.ai?

Who Uses This Product?

  • Who Uses This: Founder, Director
  • Top Industries: Apparel & Fashion, Retail
  • Company Size: 64% Small, 33% Medium

What Do G2 Reviewers Say About QuickReply.ai?

AI-generated summary from verified user reviews

Pros
  • Users commend the excellent customer support from QuickReply.ai, enhancing their experience with prompt assistance and guidance.
  • Users find QuickReply.ai exceptionally easy to use, appreciating its user-friendly interface and robust customer support.
  • Users love the effortless automation of WhatsApp messages, enhancing efficiency and ensuring personalized customer interactions.
  • Users find QuickReply.ai extremely helpful for bulk messaging, praising its user-friendly interface and excellent customer support.
  • Users commend the easy setup of QuickReply.ai, appreciating the team's supportive assistance throughout the integration process.
Cons
  • Users find the chat management inadequate, lacking features like message pinning and search functionality for better control.
  • Users feel that the pricing is high for startups, making cost management a challenge for small businesses.
  • Users highlight the need for improvements in messaging organization, especially for managing broadcasts and tracking messages effectively.
  • Users find QuickReply.ai to be expensive, with multiple charges and fees that complicate budgeting.
  • Users find layout issues with QuickReply.ai's UI and difficult navigation detracting from the overall experience.

What Are Recent G2 Reviews of QuickReply.ai?

What Are G2 Users Discussing About QuickReply.ai?

Netcore Customer Engagement Platform

Netcore is a comprehensive agentic marketing platform designed to assist businesses in achieving profitable growth through data-driven customer connections. This innovative solution is tailored for a diverse range of industries, including eCommerce, retail, banking, financial services and insurance (BFSI), enterprises, and direct-to-consumer (D2C) brands. By co-owning marketing outcomes with its users, Netcore establishes a partnership that empowers organizations to enhance their customer engagement strategies effectively. The platform's unified stack integrates several critical components, including Customer Engagement, Product Discovery, Personalization, Customer Data Platform (CDP), Email Marketing, and Communication Platform as a Service (CPaaS) channels. This integration allows businesses to create a cohesive view of their customers and their journeys, ensuring that marketing efforts are both targeted and relevant. The Netcore Context Layer and Governance Layer work in tandem to provide insights that drive informed decision-making, making it easier for marketing teams to understand customer behavior and preferences. Netcore's standout feature is its seven AI agents, which leverage a unified view of every customer across multiple channels and signals. These agents autonomously plan, execute, analyze, and optimize hyper-personalized marketing campaigns, allowing businesses to deliver tailored messages that resonate with their audience. This level of automation not only saves time but also enhances the effectiveness of marketing initiatives, ensuring that each interaction is meaningful and impactful. On a global scale, Netcore demonstrates its capabilities by powering over 50 billion emails, 5 billion push notifications, 200 million WhatsApp messages, and 1 million AI-driven interactions each month. This extensive reach underscores the platform's ability to deliver the right message on the right channel at the right time, ultimately driving customer engagement and loyalty. By utilizing Netcore, organizations can expect to enhance their marketing strategies, improve customer relationships, and achieve measurable results in their growth objectives.

Average Rating: 4.5/5.0

Total Reviews: 1,252

Who Is the Company Behind Netcore Customer Engagement Platform?

Who Uses This Product?

  • Who Uses This: Marketing Manager, Product Manager
  • Top Industries: Financial Services, Retail
  • Company Size: 41% Medium, 37% Small

What Do G2 Reviewers Say About Netcore Customer Engagement Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Netcore's platform, enhanced by AI features and supportive CSM assistance.
  • Users appreciate the great customer support from Netcore, enhancing their overall experience and engagement with the platform.
  • Users value the quick onboarding and effective features of Netcore, enhancing their customer engagement and campaign management.
  • Users appreciate the innovative AI features and efficient tools of Netcore, enhancing their engagement and campaign management.
  • Users value the effective customer engagement tools of Netcore, boosting client interaction and conversion significantly.
Cons
  • Users find the missing features in reporting and authentication limiting, complicating their overall experience with the platform.
  • Users report slow performance with data uploads and system responsiveness, affecting overall usability of the platform.
  • Users experience slow loading times, especially with large data uploads, impacting overall performance and usability.
  • Users face a steep learning curve, hindering quick navigation of advanced analytics and journey building features.
  • Users find the limited features of Netcore Customer Engagement Platform restrict its usability and effectiveness.

What Are Recent G2 Reviews of Netcore Customer Engagement Platform?

What Are G2 Users Discussing About Netcore Customer Engagement Platform?

Klaviyo

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com.

Average Rating: 4.6/5.0

Total Reviews: 1,325

Who Is the Company Behind Klaviyo?

  • Seller: Klaviyo
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Boston, Massachusetts
  • LinkedIn® Page: www.linkedin.com
    3,008 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 80% Small, 16% Medium

What Do G2 Reviewers Say About Klaviyo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Klaviyo, thanks to intuitive templates and powerful segmentation options.
  • Users appreciate the ease of use and powerful features of Klaviyo, enhancing their email marketing effectiveness significantly.
  • Users value the easy integration of Klaviyo with platforms like Shopify, enhancing campaign personalization and efficiency.
  • Users value the seamless integrations of Klaviyo, which enhance personalization and support efficient marketing efforts.
  • Users love the ease of automation in Klaviyo, which enhances campaign effectiveness and integrates seamlessly with platforms.
Cons
  • Users find Klaviyo's pricing can become expensive as their contact lists grow, making it hard for small businesses.
  • Users find the missing features and intuitive setup of Klaviyo challenging, wishing for better support and updates.
  • Users find the learning curve steep with Klaviyo, especially when setting up and managing advanced features.
  • Users express frustration over poor customer support, particularly with AI-driven responses and integration challenges.
  • Users feel limited features in Klaviyo hinder effectiveness, desiring more useful updates and SMS options.

What Are Recent G2 Reviews of Klaviyo?

What Are G2 Users Discussing About Klaviyo?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 9, 2026