--- title: ActiveCampaign Reviews meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14728 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14728 scale: '5' date_modified: '2026-07-26' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews **Vendor:** ActiveCampaign **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,728 ## About ActiveCampaign ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ## ActiveCampaign Pros & Cons **What users like:** - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. (848 reviews) - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. (787 reviews) - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. (654 reviews) - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. (621 reviews) - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. (574 reviews) - Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (521 reviews) - Helpful (498 reviews) - Intuitive (474 reviews) - Integrations (422 reviews) - Marketing Automation (417 reviews) **What users dislike:** - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. (419 reviews) - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. (403 reviews) - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. (388 reviews) - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. (294 reviews) - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. (280 reviews) - Steep Learning Curve (238 reviews) - Learning Difficulty (230 reviews) - Poor Customer Support (217 reviews) - Limitations (216 reviews) - Email Issues (178 reviews) ## ActiveCampaign Reviews ### 1. Best Email Campaign Platform out there! **Rating:** 5.0/5.0 stars **Reviewed by:** Gabrielle H. | Licensed Clinical Mental Health Counselor, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2025 **What do you like best about ActiveCampaign?** I have used quite a few different email campaign platforms, and by far, Active Campaign is the best. It is very user friendly, and I have sent many email campaigns for my retreat business, that are beautiful and creative. Once I authenticated my email, my email campaigns went to people's inboxes without going to their spam folders. So helpful. **What do you dislike about ActiveCampaign?** It is very expensive. I'm unsure if I will be able to keep this up long term. Especially now while the economy has been declining so much. **What problems is ActiveCampaign solving and how is that benefiting you?** Clarity- you can see who opens your emails, and how many times. There are graphs that help you understand what is working and what doesn't. ### 2. Effective Tools and Helpful Deliverability Specialists That Drive Results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2026 **What do you like best about ActiveCampaign?** Tools are effective and the in-house deliverability specialists are really helpful to get results when it comes to improving open/click rates. **What do you dislike about ActiveCampaign?** Pricing is on the higher-end, but feels justified given the support and quality of the platform. **What problems is ActiveCampaign solving and how is that benefiting you?** We had deliverability issues last year and the in-house specialists were really helpful at diagnosing and given us easy corrections that generated immediate results. ### 3. This platform has been very helpful for our charity to organize our partners, clients and donors **Rating:** 4.0/5.0 stars **Reviewed by:** Jared C. | Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2025 **What do you like best about ActiveCampaign?** It's easy for me to use and I'm not techy. **What do you dislike about ActiveCampaign?** This is a pricey monthly fee for our charity. We would prefer it to be less expensive. **What problems is ActiveCampaign solving and how is that benefiting you?** It's helping us to keep track of who we interact with. If they're donors. When we've followed up with them and what mental health providers or resources we are connecting them with. ActiveCampaign helps us to keep all these names, numbers, emails and interactions organized so that we don't let clients who are seeking help fall through the cracks. ### 4. Great tool for automations and clarity **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel F. | Singer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2025 **What do you like best about ActiveCampaign?** I really enjoy using ActiveCampaign. What I like the most are the automations and sequences – they are very powerful and easy to set up. The platform is clear and user-friendly, and I also appreciate that it’s available in many different languages. Overall, it makes my work much easier and more organized. **What do you dislike about ActiveCampaign?** I don’t really have any particular complaints or things I don’t like. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me save time by automating emails and follow-ups, so I don’t have to do everything manually. It also keeps my communication more organized and consistent, which makes my work easier and more effective. ### 5. Simple and easy-to-use interface **Rating:** 4.5/5.0 stars **Reviewed by:** Rony L. | Community Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** the interface is simple and intuitive, easy to understand **What do you dislike about ActiveCampaign?** They made changes that I suppose they announced, but I didn't know. **What problems is ActiveCampaign solving and how is that benefiting you?** automate email campaigns ### 6. Powerful, User-Friendly Platform for Sophisticated Campaign Building **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about ActiveCampaign?** Lot of sophisticated campaign building capabilities - this is a powerful platform while still being relatively user-friendly. **What do you dislike about ActiveCampaign?** Wish it had any ability to control or throttle delivery beyond some very basics. **What problems is ActiveCampaign solving and how is that benefiting you?** Email is a key marketing platform for us and ActiveCampaign provides serious capabilities while still being useable and intuitive. ### 7. We love ActiveCampaign! **Rating:** 5.0/5.0 stars **Reviewed by:** Maddisen F. | Social Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2025 **What do you like best about ActiveCampaign?** I love how easy and user friendly ActiveCampaign is. I've used other platforms in the past that are frustrating and hard to navigate. I really appreciate the easy navigation and simplicity of this platform! It makes my job super easy and people love our email campaigns! **What do you dislike about ActiveCampaign?** I don't think there is anything that I dislike about ActiveCampaign! If anything, I would say if anything, more design elements would be cool! I would really love to be able to get more creative! **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign makes it easy for us to connect with our clients via email and SMS campaigns. We send out weekly newsletters and it not only helps us keep our audience engaged and informed, but also has helped us grow our social presence as a result! ### 8. Effortless Funnel Creation and Outstanding Support **Rating:** 4.0/5.0 stars **Reviewed by:** Ilse D. | Writing coach, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2025 **What do you like best about ActiveCampaign?** I love the possibility to create multiple funnels for each client segment, like clients that sign up for a free Ebook, a free 30 min. Inspiration session. And of course sending newsletters to my regular clients! **What do you dislike about ActiveCampaign?** Not that I can think of to be honest. It works smoothly! And the helpdesk is always eager to help in case of any questions. **What problems is ActiveCampaign solving and how is that benefiting you?** Marketing automation ### 9. Great Email marketing software for Marketing Companies **Rating:** 2.5/5.0 stars **Reviewed by:** Dale H. | IT Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about ActiveCampaign?** What I like best is how seamlessly it blends email marketing automation with CRM and customer journey mapping. The automation builder is incredibly intuitive yet robust, allowing me to set up personalized workflows without needing a developer. I also appreciate the detailed analytics and reporting—it makes it easy to see what’s working and where to optimize. **What do you dislike about ActiveCampaign?** The Email designer leaves more to be desired. It seems very dated compated to other software on the market. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps streamline and automate my email marketing, lead nurturing, and customer segmentation all in one platform. Instead of juggling multiple tools for email, CRM, and automation, I can manage everything in one place. ### 10. A powerful tool to automate your marketing, but it takes time to master **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about ActiveCampaign?** What I appreciate the most is the depth of the automations. You can create very detailed scenarios based on user behaviors, which allows for offering a truly personalized experience. The integration with other tools is seamless, and the block logic is clear once you get the hang of it. The visualization of the journeys is a real advantage. **What do you dislike about ActiveCampaign?** The interface is sometimes slow and not always intuitive. Some advanced features are powerful but poorly documented, which can create frustration. The support is responsive but the answers sometimes lack clarity for complex cases. Finally, the tool can become expensive as the database grows. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign allows me to centralize customer relations, automate my email sequences based on visitor behavior, and precisely segment my database. I save time, nurture relationships with my prospects without manual effort, and can adjust my messages according to their level of awareness or engagement. This allows me to sell effortlessly, while remaining relevant and human. ### 11. Easy money! **Rating:** 5.0/5.0 stars **Reviewed by:** Liz V. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has made it SIMPLE and EXCITING to send emails to my list! The money is in the followup - AKA my email list, and I always dragged my feet putting together emails because it felt so cumbersome. I'm thrilled to have the ability to change my format, photos, style, timing and so much more! Also it was very easy to integrate with my website and I will continue using the options more and more frequently. **What do you dislike about ActiveCampaign?** I don't have any dislikes! I think it's a fantastic program and have no negatives to report. **What problems is ActiveCampaign solving and how is that benefiting you?** Automating campaigns to contact my list more frequently and make sales ### 12. Highly discourage anyone from using them **Rating:** 0.0/5.0 stars **Reviewed by:** Chaim S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2025 **What do you like best about ActiveCampaign?** decent email automations and email capabilities **What do you dislike about ActiveCampaign?** Their customer service is just horrendous. I will discourage anyone from using them just based on that once you're locked in you can talk to a wall when you need help. **What problems is ActiveCampaign solving and how is that benefiting you?** As a active campaign user for quite some time I can attest that the only reason we are still with them is the difficulty of switching CRM. It's a nightmare to have to deal with them Their customer service is not helpful and unresponsive **Official Response from Nicole O.:** > Hi Chaim, thank you for sharing your experience. We're genuinely sorry to hear we've fallen short here - that's not the standard we aim for, and we take your feedback seriously. We'd like the opportunity to make this right and ensure you're getting the support you need. Could you please reach out to help@activecampaign with your account details? ### 13. Very professional **Rating:** 5.0/5.0 stars **Reviewed by:** Fabrizio B. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about ActiveCampaign?** Email Automation, External Platform Integration! **What do you dislike about ActiveCampaign?** Plan cost, because some my customer need a little plan for startup. **What problems is ActiveCampaign solving and how is that benefiting you?** Customer retention ### 14. A System that Works with You **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about ActiveCampaign?** Easy to understand, concise and most important you can integrate into your existing systems. Plus, customer service is perfect. **What do you dislike about ActiveCampaign?** Some of the "how to" features are difficult to understand but you eventually figure it out. Maybe it is me. **What problems is ActiveCampaign solving and how is that benefiting you?** It makes my marketing plan and platform work together all in one place. ### 15. Active Campaign has all the bells and whistles without the complication **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2025 **What do you like best about ActiveCampaign?** I have used many different email providers and have been most satisfied with Active Campaign. It has the level of functionality that has grown with my business and is far more user-friendly than other platforms I've used in the past. **What do you dislike about ActiveCampaign?** Sometimes the ways to get to the tags is a little difficult. **What problems is ActiveCampaign solving and how is that benefiting you?** Makes it really easy to send emails ### 16. So Many Ways to Engage Members and Track Everything You can Think of **Rating:** 4.0/5.0 stars **Reviewed by:** Paige W. | Certified Personal Trainer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign, first, is very easy to use. It takes no time to set up an account and add members. There are a wide variety of templates and other tools for any business, and the help center is extensive, offering tutorials for when you get stuck. It's easy to integrate with other tools and track statistics in a variety of ways. **What do you dislike about ActiveCampaign?** It can be confusing at times and does have a learning curve for some of the tools and resources they offer. **What problems is ActiveCampaign solving and how is that benefiting you?** The automation is so easy to do and it makes my job easier because I don't have to hunt around for how to set it up and run it. When I get stuck in a workflow, customer service is always a big help. ### 17. Powerful AI Automation, but Painfully Slow Performance **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** AI / Intelligence is convenient when building automations **What do you dislike about ActiveCampaign?** Performance, the site is painfully slow. **What problems is ActiveCampaign solving and how is that benefiting you?** Email automation ### 18. I used to adore activecampaign **Rating:** 2.5/5.0 stars **Reviewed by:** Kimberly C. | Founder and lead developer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2025 **What do you like best about ActiveCampaign?** I love that AC is easy to use, great automations, easy import and updating contacts, and I love that they seamlessly integrate with everything! **What do you dislike about ActiveCampaign?** The new pricing! I used to be able to recommend clients to them because of their awesome tool and great price point. But now they did away with their entry level, they gutted basic, so now they charge 5x as much for their former basic plan! So now I can’t recommend them. PLUS they tried to back door triple price increase some of my clients to the point that I told everyone to abandon ship. I can’t trust them to do right by my clients and now I’m double checking mine and everyone else’s account to make sure they don’t try it again. SO DISAPPOINTING! **What problems is ActiveCampaign solving and how is that benefiting you?** They make it incredibly easy to build fantastic versatile funnels and they integrate with every tool which is so helpful ### 19. Great Email Deliverability, But Far Too Expensive **Rating:** 2.5/5.0 stars **Reviewed by:** Juliet E. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about ActiveCampaign?** In general, good deliverability of emails. **What do you dislike about ActiveCampaign?** It’s incredibly expensive and out of reach for many companies. **What problems is ActiveCampaign solving and how is that benefiting you?** When I was using active campaign in a former role, we used it to send daily emails and to deliver automations. ### 20. Automation Is Strong, but Overall Experience Needs Improvement **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about ActiveCampaign?** It’s good when it comes to automation, and it also has strong email marketing and segmentation. **What do you dislike about ActiveCampaign?** I don’t like the UI. I also had trouble integrating it with HubSpot, and the list management between the two isn’t intuitive. **What problems is ActiveCampaign solving and how is that benefiting you?** A lot of the GTM work feels manual and repetitive. Personalization at scale is poor, and leads aren’t converting because there isn’t proper nurturing in place. These issue is being resolved here. ### 21. Reliable, Easy to Use, and Great Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2025 **What do you like best about ActiveCampaign?** We use ActiveCampaign for our clinic to send email newsletters, set up patient and group class automations, and even send birthday emails. The automations work really well and are straightforward to set up. I’ve used other email marketing platforms in the past that felt clunky or had formatting issues, but I’ve never run into that with ActiveCampaign. It’s reliable, easy to use, and the customer service has been excellent whenever we’ve needed support. Overall, very happy with it! **What do you dislike about ActiveCampaign?** While the platform is easy to use for most tasks, there’s a bit of a learning curve with more advanced features, and I wish there were a few more modern email templates to choose from. **What problems is ActiveCampaign solving and how is that benefiting you?** Helped us streamline communication with our patients by automating email newsletters, reminders, and birthday messages. It also makes it easy to organize and segment our email lists, so we can send the right messages to the right groups. Overall, it saves us time and keeps our communication consistent and professional. ### 22. Flexible system **Rating:** 4.0/5.0 stars **Reviewed by:** Melinda B. | Team lead, oGrowth, Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has become a core part of how I manage email marketing and automations. The flexibility of the system stands out—it allows you to tailor workflows and segmentations exactly the way you need. Whether you're building simple follow-ups or advanced behavioral automations, the tools are there and great to explore. Once you're familiar with the platform, it’s surprisingly intuitive and easy to use. Another highlight is the customer support. Most of the time, their reps are fast, knowledgeable, and actually helpful. Their account managers are particularly attentive, offering strategic input rather than just reactive fixes, which makes a big difference for long-term success. **What do you dislike about ActiveCampaign?** If there’s one downside, it's system performance. There are moments—especially with heavier automations or large contact lists—where the platform feels slow or laggy, which can interrupt the workflow. That said, ActiveCampaign remains an excellent platform for marketers who value depth, flexibility, and strong customer support. With some performance improvements, it could easily be a 5-star experience. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me automate and personalize customer outreach, saving time and improving engagement. It solves issues like manual follow-ups, disconnected tools, and inconsistent messaging by streamlining everything into one flexible, easy-to-use platform. The automations and insights make my campaigns more efficient and effective. ### 23. Perfect tool for email marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Michaela P. | Praxisinhaber, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2025 **What do you like best about ActiveCampaign?** I find the tag version helpful. This way, I can assign different tags (focus areas) to my contacts and formulate and send offers more specifically. Also, the simplicity of being able to send a well-designed newsletter to my contacts (or filtered contacts) is beneficial. Furthermore, the tool allows for excellent advance planning, enabling me to efficiently work through newsletters in batches. **What do you dislike about ActiveCampaign?** As a disadvantage, I still find it difficult to formulate the trigger chains. So the if-then commands for automated mail sending. Here, it could be made or formulated a bit simpler for me. **What problems is ActiveCampaign solving and how is that benefiting you?** Customer communication, offer creation and distribution ### 24. Great Email Marketing Tool for Growing Businesses **Rating:** 4.0/5.0 stars **Reviewed by:** A D. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign excels as a comprehensive platform that makes email marketing easy and effective. The newsletter creation tools are intuitive and flexible, allowing me to create professional-looking emails without needing design skills. The template options are extensive, and the drag-and-drop editor saves me hours of work. What I find most valuable is how well it handles campaign management. I can easily schedule multiple campaigns, track their performance, and make adjustments on the fly. The reporting dashboard gives me clear insights into what's working and what isn't, helping me continuously improve my strategy. The drip campaign functionality is outstanding. I've set up several automated sequences that nurture leads without requiring constant manual intervention. **What do you dislike about ActiveCampaign?** While ActiveCampaign offers powerful features, the pricing structure can be challenging as your subscriber list grows. What starts as an affordable solution can quickly become costly as you scale your business. **What problems is ActiveCampaign solving and how is that benefiting you?** The platform has transformed how I nurture leads through the sales funnel. Instead of trying to remember where each prospect is in their journey, ActiveCampaign's automation tools handle this systematically, delivering the right content at precisely the right moment to move leads toward conversion. ### 25. Incredibly Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about ActiveCampaign?** Easy to use and clear interface, plus integration with ia makes it easy to use even for beginners. **What do you dislike about ActiveCampaign?** The least pleasant part is the cost. For small businesses, implementation with the COM could be interesting, but the cost becomes unsustainable. **What problems is ActiveCampaign solving and how is that benefiting you?** definitely the ability to test individual customer implementation campaigns in an accessible way ### 26. ActiveCampaign is indispensable for my marketing. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign offers me many ways to automate processes. This is achieved through various interfaces, for example with Digistore24 or Webinaris. Furthermore, I can track a lot with ActiveCampaign and thus let automated decisions be made about what should be sent next to my subscribers and customers. I use ActiveCampaign almost daily and appreciate the reliability in sending my newsletter campaigns. **What do you dislike about ActiveCampaign?** I wish for an advanced editor for the newsletters. I miss the "Undo" function when I accidentally delete too much again. And I miss the emoji palette. **What problems is ActiveCampaign solving and how is that benefiting you?** A challenge is always knowing who reads my newsletters and who is interested in which topic in the newsletter. - Through tracking capabilities, I can precisely identify where the interests lie. This way, I can initiate the next action automatically and provide targeted further information and offers. ### 27. comprehensive email marketing with many integrations **Rating:** 3.0/5.0 stars **Reviewed by:** Susanna R. | Introvert Business Strategist, Author, Speaker, Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2021 **What do you like best about ActiveCampaign?** Active Campaign has deep integrations with other tools make online business life much more straightforward - then the segmentation and automation options allow for personalised marketing to customers. The form integration is a super useful tool to ensure those that are the hottest leads are highlighted easily. I find the contact hub very easy to use and is much simpler than other tools I've looked at. **What do you dislike about ActiveCampaign?** ActiveCampaign is best suited to established entrepreneurs, as it gives a lot of high end tools that are not needed for the business beginner - and the price associated is often way out of budget for beginners. **What problems is ActiveCampaign solving and how is that benefiting you?** I use Active Campaign to integrate deeply with my online courses hosted at MemberVault, where I can trigger emails based on lesson completion or engagement points earned. These automated emails aid a client's continued involvement in the program they have signed up for. The benefit of receiving these prompts is that they actually complete the training. This is a challenging task in an industry that spouts out abysmal online course creation rates (about 10%). ### 28. Good automations + deliverability. But very high pricing, limited options, moving away from email **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about ActiveCampaign?** The automations are solid. Email deliverability is good. **What do you dislike about ActiveCampaign?** Pricing is very high for what it offers, and there are no limited-service tiers offered for accounts that aren't interested in the wider products (AI, CRM, SMS, whatever else). Limits on email sending. Hard focus on AI and CRM which I do not use on ActiveCampaign and will not be using on ActiveCampaingn. If you're looking for a great email platform, go to ActiveCampaign in 2023 or go somewhere else as of autumn 2025. **What problems is ActiveCampaign solving and how is that benefiting you?** The automations are solid. The emails are solid. But ActiveCampaign limits how many emails you can sent each month, which is a huge problem ### 29. Easy, effective, and stress-free **Rating:** 5.0/5.0 stars **Reviewed by:** Luis C. | Marketing D irector, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign makes email marketing easy—even if you’re not a marketer! The automations and integrations are simple to set up, and the tools keep us organized and connected with our audience. I especially love their Active Intelligence, the AI features help generate reports, suggest subject lines, compare results, and more. A great platform for any team looking to grow without the overwhelm! **What do you dislike about ActiveCampaign?** I don't have anything negative to share about it. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us automate follow-ups, segment our audience, and track engagement, all in one place. It saves us time, improves communication, and ensures our messages reach the right people at the right moment. ### 30. Almost perfect! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2025 **What do you like best about ActiveCampaign?** I really like how easy it is to build automations in ActiveCampaign, the visual workflow editor is intuitive and powerful. I also appreciate the clean interface and how easy it is to navigate contact details. Plus, the ability to connect with external tools like Make.com, Zapier, or n8n makes it super flexible. And whenever I’ve needed help, the support team has always been fast and helpful. **What do you dislike about ActiveCampaign?** The pricing can get quite high, especially as your contact list grows and it's frustrating that you can't change or upgrade your plan once you pass certain thresholds. I’ve also noticed some slowness at times when creating or editing workflows, which can slow down productivity. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign to send email campaigns to my contact base. What’s great about the platform is that it remains intuitive and easy to use, even as my list keeps growing. So far, I haven’t seen any drop in performance, which is a big plus as my audience expands. ### 31. Reliable editor and great automations with room for minor fixes **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2025 **What do you like best about ActiveCampaign?** The editor is easy to use and less prone to bugs as other software. The automations are the best in the business (in my opinion). Good deliverability is a big plus as well. Support is pretty good. **What do you dislike about ActiveCampaign?** There are still some minor hick ups using the campaign editor (eg. the link color often gets changed back to black even though the preview shows otherwise). I don't like the push for AI as a default setting for send time and other features. **What problems is ActiveCampaign solving and how is that benefiting you?** The automations save me a huge amount of time and ensure consistent follow-up without manual work. The editor is simple enough that I don't waste time on setup, while still being flexible for customization. ### 32. A Reliable Tool for Marketing Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has been a really solid platform for me. The automation builder in particular is easy and intuitive to use, which makes setting up even fairly complex workflows feel straightforward. It’s been a big time saver and one of the main reasons I continue to use the platform. **What do you dislike about ActiveCampaign?** The one area that could be improved is customer support. While I’ve always eventually gotten the help I needed, it can take longer than I’d like because everything has to go through a ticketing system. There’s no live chat option, so if something urgent comes up it can be a bit frustrating waiting for a reply. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us stay organised by managing our contacts and using lead scoring to prioritise opportunities. It also lets us set up post-purchase automations and email broadcasts, which saves time and ensures our customers continue to receive timely and relevant communication. This has made our marketing more efficient and consistent, while freeing up our team to focus on other priorities. ### 33. Great but yes there are downsides **Rating:** 4.0/5.0 stars **Reviewed by:** Carole H. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2022 **What do you like best about ActiveCampaign?** The automations are very easy to set up and modify. There are so many more things you can automate than obvious at first glance. The videos they give you access to as a new customer are excellent - I used AC in a previous business so I wanted a refresher and it was a useful thing to do as I picked up a few new tips and tricks. Update since my last review - the new email designer is way better than the old one giving much more flexibility and now they've added the ability to better store brand colours it all takes less time to get a campaign out. **What do you dislike about ActiveCampaign?** It can't cope with a client having more than one email address, so if this is important to you - avoid! It's been on the request list for years now. I'm UK and the live chat support doesn't open until the afternoon which can be a real pain when you're trying to solve something in a hurry, email support is rubbish. They don't advertise their opening hours clearly so if you're not in the US time zones (AC are in Chicago) it's worth thinking about whether you're going to be able to access support when you need it. **What problems is ActiveCampaign solving and how is that benefiting you?** Ensuring consistent customer communication using automations so my team don't have to remember to send acknowledgements or updates freeing up their time to do other things. ### 34. ActiveCampaign is definitely the top but it must be used to the fullest **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2025 **What do you like best about ActiveCampaign?** Hello, I've been using ActiveCampaign for a while and I can say that I'm very satisfied with it. I mainly use it for sending emails, and the automations are one of the features I appreciate the most: they allow me to save time, maintain contact with my community, and offer a personalized experience to those who follow me. I have also created some pages with the PageBuilder: it's quite intuitive, even though I don't use it extensively. In general, I recommend it to those who intend to make full use of it, because the price is not trivial, but it is justified if you really use all the potential of the system. For those who work with digital marketing in a structured way – like trainers, consultants, or those who manage complex funnels – it is definitely a solid choice. **What do you dislike about ActiveCampaign?** There are a couple of things that don't quite convince me. They have introduced a limit on sending emails, in addition to the existing limit on contacts. I understand the commercial logic, but it becomes a bit too much, especially for those who have large lists and send regularly. Moreover, the integrated CRM has good potential, but for the use I would make of it, it is a bit too complex. I would like to integrate it more into my work, but at the moment I find it not very intuitive and too cumbersome. **What problems is ActiveCampaign solving and how is that benefiting you?** Automated management of communication with my community – Thanks to automations, I am able to maintain a constant flow of emails with my contacts without having to follow everything manually. This is essential in my work as a trainer and coach, where time is a resource that must be used with surgical precision. Segmentation and personalization – I can send targeted content based on the behavior and interests of my users. This makes my communications more effective, improves engagement, and provides concrete value to those who follow me. It's like speaking one-on-one, but automatically. In summary: it saves me time, improves the relationship with my clients, and makes my work more scalable. ### 35. Customer for 9 years, then I left for better service **Rating:** 0.5/5.0 stars **Reviewed by:** Chris V. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2025 **What do you like best about ActiveCampaign?** They have some great features, good automation logic and good SMS automation, but most of the best features have been gated behind different paywalls now. The pricing has become overly complex over the years with different add-ons. It was simple and really good for 9 years, but the pricing isn't designed to grow with your business anymore. **What do you dislike about ActiveCampaign?** I was on a 25k contacts yearly plan with ActiveCampaign for $3,456.00 that included unlimited email sends. The following year they charged my card for $4,012.20 and reduced the email sends from unlimited to 300k per month. When I emailed them to ask for a refund of the difference and to be put back on the plan I signed up for with unlimited sends, they said it's not possible. They said they migrated me to a new plan which was discounted by 55%, even though it was more expensive and had less features. The company essentially increases pricing on it's customers, removes features, and charges their card without first getting their explicit permission. I asked for a refund of my yearly fee for the first time in 9 years, but they said they can't do full refunds. The way the company handled their pricing increase forced me to switch away from them. I tried to resolve it with their customer service, but they kept trying to negotiate with me on price even when they knew I hadn't given my permission for the plan migration. The icing on the cake for me was when I said I got no notification email sent about the migration to new plans. And they told me they sent me 1 email about it, but couldn't track if I'd received it or not. I sent them a screenshot of all emails I got from their team, proving I didn't receive it. But because they sent 1 email, they assumed I gave permission to migrate my plan. From my perspective what they did was fraudulent. You can't increase pricing on a plan someone signs up on, take away key features, and not get their explicit permission. If you make a major pricing and feature change, you need to give customers a choice if they want to stay or leave before you charge their card. ActiveCampaign don't do this. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps to automate marketing automations, SMS messages and broadcast emails to your list. ### 36. The Go-To Choice for Scalable Email Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan H. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2025 **What do you like best about ActiveCampaign?** What I like most about ActiveCampaign is the automation flexibility. I can build detailed customer journeys, segment lists with precision, and have emails trigger at the perfect time without needing extra tools. **What do you dislike about ActiveCampaign?** The list and tagging system is powerful, but managing segments isn’t always intuitive. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves the challenge of keeping my email list organized and segmented, so I can easily target the right audience at the right time. The automation features save me hours each week and help me consistently sell digital products without needing to manually send every campaign. ### 37. ActiveCampaign is a great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Elena B. | CRM Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2024 **What do you like best about ActiveCampaign?** I have been using ActiveCampaign for more than 3 years for diferent clientes and I really like how intuitive it is and tha power it has. Also implementation is super easy and it offers direct connection with a high variety of tools. I have also used the API and it is easy to implement and really useful. **What do you dislike about ActiveCampaign?** I find the new plans confusing and dificult to calculate costs. Also reports are poor. **What problems is ActiveCampaign solving and how is that benefiting you?** The business I colaborate with had save lot of time in comercial processes by automating it with ActiveCampaign ### 38. Love the integration with all my other software **Rating:** 4.5/5.0 stars **Reviewed by:** Brooke L. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2025 **What do you like best about ActiveCampaign?** I’ve tried a LOT of different email marketing platforms and ActiveCampaign has been the easiest to learn, has the best automation features for what I actually need, and integrates perfectly with all of the other tools I use. **What do you dislike about ActiveCampaign?** I don’t love all the new AI stuff that has been added. It made the price go up because of “new features” but I don’t use them or want them. I wish there was an option to opt-out of the new AI stuff and go back to the old price because I don’t like it. **What problems is ActiveCampaign solving and how is that benefiting you?** Sending emails to leads and automating the release of paid digital content. ### 39. Super user friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Laura S. | Business owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2025 **What do you like best about ActiveCampaign?** I like that once every automation or email campaign has been set up I don’t have to worry about it later. It works like clockwork. Email campaigns are easy to duplicate and create a new one to have all the settings same as the other ones for consistency purposes. I can track my campaigns easily via ActiveCampaign app. See who has opened the campaign and clicked on any links. **What do you dislike about ActiveCampaign?** There’s no GIFS I can use in the newsletters. **What problems is ActiveCampaign solving and how is that benefiting you?** Stored my emails that I’ve accumulated ove the years and I own that list. ### 40. Excellent Email System **Rating:** 5.0/5.0 stars **Reviewed by:** Sonya S. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2025 **What do you like best about ActiveCampaign?** I find ActiveCampaign very easy to integrate with other apps. The email builder is great and the ability to tag contacts and email based on the tags is great. Building automations is straight forward with a great visual builder. I have been loving the recent updates too. **What do you dislike about ActiveCampaign?** There are a few steps in the process of sending campaigns that can be a bit tedious, but being familiar with the app it doesn't worry me. **What problems is ActiveCampaign solving and how is that benefiting you?** Having an email database to send marketing campaigns to and create scheduled email automations based on actions taken by users of our site and online course programs. ### 41. Needs more EU orientation **Rating:** 3.5/5.0 stars **Reviewed by:** Patrick M. | Publishing editor, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2025 **What do you like best about ActiveCampaign?** It works almost always without any issues. Very little to no sever outages and this is great for delivery. **What do you dislike about ActiveCampaign?** The software works as it should but some things are too much US oriented. In offers USD is first or you cannot select EUR. When you add a new contact in the app you have to scroll to get to the email field. That is annoying since it's about email marketing. So the email address field should be first. **What problems is ActiveCampaign solving and how is that benefiting you?** Sending great emails to our subscribers and making it easy to add 1 person to different lists and not having to add their email address multiple times. ### 42. Active Campaign is a great marketing automation tool with good AI capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Andrea M. | P, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2025 **What do you like best about ActiveCampaign?** It has a good price - feature ration compared to other tools out there Customer support is really good, we have contacted them a few times so far and they have been very friendly and helpful all the time. It is very easy to use, they offer great guides. It was also super easy to set up and more improvements are made all the time. We use it nearly daily to schedule new campaigns, update automations or similar. Integration with Shopify was flawless as well. **What do you dislike about ActiveCampaign?** Integration with Shopify could be improved as it cannot pull all customer/order data at the moment **What problems is ActiveCampaign solving and how is that benefiting you?** Using ActiveCampaign for browser abandonment, cart abandonment but also after-sales emails providing customers information about our products. ### 43. A Smart and Reliable Tool for Growing Businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2025 **What do you like best about ActiveCampaign?** I’ve been using ActiveCampaign for a while now, and what I appreciate most is how powerful yet intuitive it is. The automation features are a game changer – they allow me to create personalized email flows without getting overwhelmed by complexity. I also love the tagging system and how easy it is to segment my audience in a meaningful way. The interface is clean, and once you get the hang of it, it feels really empowering. It’s not just an email tool – it's more like a complete customer experience platform. Plus, the support has been super responsive whenever I had questions. If you’re looking for a tool that gives you flexibility, depth, and the ability to grow with your business, ActiveCampaign is definitely worth it. **What do you dislike about ActiveCampaign?** Nothing, I don't dislike anything about AC **What problems is ActiveCampaign solving and how is that benefiting you?** Building e-Mail Automations for marketing purposes ### 44. Reliable, Customisable, and User-Friendly Automation Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign makes it incredibly easy to build personalised automations with a visual workflow that’s intuitive even for non-technical users. The CRM and email features are seamlessly integrated, which helps me manage the entire customer journey in one place. I also appreciate how granular the segmentation options are: I can tailor my messaging with precision based on behaviour, tags, or custom fields. The automation builder is the most helpful feature: it allows me to automate onboarding, re-engagement, and follow-ups without missing a beat. The wide range of triggers and actions gives me full control over how and when I interact with my audience. The built-in templates also save a lot of time when launching new campaigns. Upsides of using ActiveCampaign: All-in-one platform (email, automation, CRM) Easy to use, even for beginners Highly customisable workflows Strong segmentation and tagging features Responsive support team and helpful documentation **What do you dislike about ActiveCampaign?** The reporting could be more robust, especially when analysing campaign performance over time or comparing automations. Also, the platform can occasionally feel a bit slow when working with large automations or lots of contacts. Some of the more advanced features take time to understand fully, especially if you are not familiar with automation tools. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me automate repetitive marketing and communication tasks, which save me time and ensures consistency across customer touchpoints. It's also solving the challenge of managing segmented email campaigns and tracking user behaviour, allowing me to deliver more personalised content. As a result, I have seen improved engagement rates and a more streamlined workflow. ### 45. Great Email Marketing Platform, Especially For B2B **Rating:** 5.0/5.0 stars **Reviewed by:** Laryssa W. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2025 **What do you like best about ActiveCampaign?** I like ActiveCampaign's UX, ease of setting up segments and automations, and also its available integrations. **What do you dislike about ActiveCampaign?** This is not really a dislike, necessarily, but I think it could be great to have a slightly more sleek, modern interface. It's kind of stale feeling, and that just doesn't match the power and great experience that AC offers. **What problems is ActiveCampaign solving and how is that benefiting you?** I need to send regular email campaigns to my B2B audience as well as have automations that nurture leads after they engage with my business. AC helps me achieve both things. ### 46. Excellent Product and Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2024 **What do you like best about ActiveCampaign?** It is super easy to reach my customers and to see if they received my email or not. Active Campaign is also easy to use and the customer support is quick, efficient and friendly. **What do you dislike about ActiveCampaign?** Nothing. I think ActiveCampaign is excellent. **What problems is ActiveCampaign solving and how is that benefiting you?** Emailing my customers and seeing if they opened their emails. ### 47. Automate Engage Convert **Rating:** 4.0/5.0 stars **Reviewed by:** Shivani S. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about ActiveCampaign?** This tool assists business owners in tracking their sales, building stronger relationships with customers, and actively managing their sales pipeline. **What do you dislike about ActiveCampaign?** There isn't much to say, except that it offers only a limited number of free trials and the cost goes up as our contact list grows. **What problems is ActiveCampaign solving and how is that benefiting you?** 1. It saves time with automated repeated task. 2. It keeps all customer data in one place. 3. we can manage our sales records ### 48. Shrink-flation affecting an otherwise great tool **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2023 **What do you like best about ActiveCampaign?** 2025 Update: They've retained automation features and after 2 year it's still easy to use for myself and other teammates. 2023: Easy to onboard, good training and chill sales folks, integrates with Salesforce. We switched from Pardot and it was easy to implement and I loved that they had live and recorded training sessions to onboard. I haven't had to reach out to customer support as I can find answers on my own most of the time. **What do you dislike about ActiveCampaign?** 2025 Update: They dramatically decreased what you get with a paid subscription. In an attempt to push their CRM/Deals feature, they added in 2025, they've taken away the ability to have account-level details unless you're an enterprise or buy the add-on. Active Campaigns does not offer legacy pricing, and we had to decrease our contacts by 50% and lost the account object, while still having to pay an extra $200/year. During this transition, no one offered a phone call to review what service level would fit us best. It's a shame, as it was a great, easy-to-use tool that led to us re-engaging with old contacts. But paying more for less just isn't in the budget in 2025. 2023: The integrations with Salesforce aren't perfect and you have to have deep knowledge of Salesforce to make some things flow smoothly. Some nuances with setting up contacts vs. companies and where data is stored. **What problems is ActiveCampaign solving and how is that benefiting you?** It's easy to send one-off or drip campaign emails. The design process is simple and it's great how much we can brand our collateral. ### 49. Looking back it was the bet leap of faith... **Rating:** 4.0/5.0 stars **Reviewed by:** Clare Louise F. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2024 **What do you like best about ActiveCampaign?** I was encouraged to try out active campaigns for my health and wellness business by a marketing expert. The previous system we were using no longer served our business and although it was a leap financially for us given our cashflow situation at the time it was a great investment and we have found the system has saved us lots of time and money in serving us with marketing and automation so we can focus on doing more of what we love in supporting other busy professionals with their health and well-being. As a people person, who is often wearing many hats as a business owner I struggle with tech but active campaigns have always been very supportive and as a team we've been able to navigate the techy side of things. We try to see it as a learning journey and I know we still have much to learn about all the fantastic benefits of active campaigns. **What do you dislike about ActiveCampaign?** We could probably spend more closer time with active campaigns learning more about how the system could support our business. **What problems is ActiveCampaign solving and how is that benefiting you?** Time saving and structure with marketing and sales activities. ### 50. One of the best platforms for business **Rating:** 4.5/5.0 stars **Reviewed by:** Paul G. | Sales Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2023 **What do you like best about ActiveCampaign?** I have been using Active Campaign for a few years for my clients but have only recently started using it for myself. I love it! It is incredibly easy and intuitive to use with many features to create the perfect email sequence. I like that everything is included with Active Campaign so that, unlike other platforms, you don't need to contasntly upgrade to unlock features. **What do you dislike about ActiveCampaign?** There is very little that I dislike about Active Campaign. The price is higher than some other platforms but I think this is justified in the features available. **What problems is ActiveCampaign solving and how is that benefiting you?** Active Campaign solves the problem of nurturing and engaging with leads. I run several very successful launches every year and it is impossible to nurture every lead myself. Active Campaign allows me to create, schedule and distribute relevant content to keeps these leads engraved long term. ## ActiveCampaign Discussions - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 4 comments, 2 upvotes - [Anything special for non-profits?](https://www.g2.com/discussions/anything-special-for-non-profits) - 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[Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## ActiveCampaign Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social Functionality** - Social Functionality **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Management** - Conversion Viability - Workflow **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Data Synchronization - Analysis **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **AI Automation - SMS Marketing** - AI SMS **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top ActiveCampaign Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,471 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,222 reviews)