--- title: ActiveCampaign Reviews meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14740 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14740 scale: '5' date_modified: '2026-07-28' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews **Vendor:** ActiveCampaign **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,740 ## About ActiveCampaign ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ## ActiveCampaign Pros & Cons **What users like:** - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. (848 reviews) - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. (787 reviews) - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. (654 reviews) - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. (621 reviews) - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. (574 reviews) - Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (521 reviews) - Helpful (498 reviews) - Intuitive (474 reviews) - Integrations (422 reviews) - Marketing Automation (417 reviews) **What users dislike:** - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. (419 reviews) - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. (403 reviews) - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. (388 reviews) - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. (294 reviews) - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. (280 reviews) - Steep Learning Curve (238 reviews) - Learning Difficulty (230 reviews) - Poor Customer Support (217 reviews) - Limitations (216 reviews) - Email Issues (178 reviews) ## ActiveCampaign Reviews ### 1. Smart Targeting That Helps Me Focus on Engaged Leads **Rating:** 5.0/5.0 stars **Reviewed by:** Justin D. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2026 **What do you like best about ActiveCampaign?** I really like the targeting features. Being able to target emails that are opened or pages that get visited makes a lot of sense for me, and it helps me focus on the people who are already engaging. **What do you dislike about ActiveCampaign?** I feel like the learning process is very difficult. Overall, this is one of the more challenging platforms to use when you’re trying to learn. **What problems is ActiveCampaign solving and how is that benefiting you?** It solves all of my tracking issues. ### 2. ActiveCampaign: Efficient, Accessible, and Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Jessa S. | Crew Accommodations Agent, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2026 **What do you like best about ActiveCampaign?** It's accessibility to public is what's make ActiveCampaign helpful. Very efficient in access **What do you dislike about ActiveCampaign?** I have not found a thing I dislike about ActiveCampaign. It's very easy to use and access **What problems is ActiveCampaign solving and how is that benefiting you?** Project Managing and Hotel management ### 3. Great Features, But Pricey **Rating:** 4.0/5.0 stars **Reviewed by:** M. D. L. | Consultant Web Dev & SEO Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about ActiveCampaign?** I appreciate ActiveCampaign's marketing and sales automation features, which were crucial for our team. The email marketing capabilities, allowing personalization and segmentation, were especially valuable. The ease of use and comprehensive training provided enabled us to maximize the potential of the tool effectively. **What do you dislike about ActiveCampaign?** I feel that the price of ActiveCampaign is quite high, which was a significant concern for my manager. It was probably the most expensive option among the tools he evaluated. While the value of the tool might justify the cost, adjusting the price point could make it more appealing. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helped us create reports and understand user behaviors deeply, which might not be possible with other tools. The marketing and sales automation, CRM aspects, and email marketing personalization were crucial for our team’s efficiency. ### 4. Feature-Rich platform that grows with the team **Rating:** 4.5/5.0 stars **Reviewed by:** Vikram A. | product engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2025 **What do you like best about ActiveCampaign?** I really like how intuitive and user-friendly ActiveCampaign is even for someone who isn't a marketing automation expert. The automation builder is powerful yet easy to navigate and it allows me to create personalized workflows without feeling overwhelmed. I also appreciate the depth of the features like email marketing, CRM and automation all in one platform so i dont have to use multiple tools. Plus, their customer support and resources are excellent which makes onboarding and trouble shooting much smoother. **What do you dislike about ActiveCampaign?** There's not much to dislike actually. The team provides great resources and support to help get up to speed. **What problems is ActiveCampaign solving and how is that benefiting you?** It eliminates the need for manual follow-ups and campaign scheduling. this saves hours every week and ensures nothing falls through the cracks. With advanced segmentation and dynamic content I can send highly targeted messages based on user behavior. This has significantly improved engagement and conversion rates. ### 5. A Robust Email Marketing Solution with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign excels in its automation capabilities, allowing for highly personalized customer journeys. Its intuitive drag-and-drop automation builder makes it easy to set up complex workflows, even for beginners. The CRM integration and lead scoring features are standout tools for businesses looking to align their email marketing and sales efforts. I also appreciate the vast array of templates and the ability to segment audiences with precision, ensuring targeted messaging that drives engagement. Reporting and analytics are detailed, providing actionable insights to optimize campaigns. **What do you dislike about ActiveCampaign?** While the platform is feature-rich, it can feel overwhelming for new users. The learning curve is steep, and onboarding resources, while helpful, could be more comprehensive. Additionally, some advanced features, like predictive sending, are only available in higher-tier plans, making them less accessible for smaller businesses. The pricing structure itself can get expensive as your contact list grows, and customer support, while generally responsive, could be quicker in addressing urgent issues. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign addresses several key challenges in email marketing, customer relationship management, and automation. It helps businesses like mine: 1. Streamline Communication: By offering tools to create highly personalized and automated email campaigns, it ensures consistent, timely, and relevant communication with my audience. This saves time and reduces the risk of manual errors. Benefit: I can nurture leads and engage customers with minimal effort, improving conversion rates. 2. Improve Lead Management: The CRM and lead scoring features make it easy to track, segment, and prioritize leads based on their interactions and behaviors. Benefit: I focus my resources on high-potential leads, making my marketing and sales efforts more effective. 3. Optimize Marketing Campaigns: The robust analytics and reporting tools provide deep insights into campaign performance, audience behavior, and ROI. Benefit: I can make data-driven decisions to refine my strategies and improve results over time. 4. Scale Business Operations: The automation capabilities help scale workflows by automating repetitive tasks like follow-ups, tagging, and lead nurturing. Benefit: My business operates more efficiently, allowing me to handle a larger customer base without additional manpower. 5. Enhance Customer Experience: Advanced segmentation and personalization ensure that customers receive content tailored to their needs and preferences. Benefit: I build stronger relationships with my audience, leading to higher retention and satisfaction. Overall, ActiveCampaign enables me to work smarter, not harder, by centralizing and automating essential marketing and CRM processes, ultimately boosting my business’s productivity and growth. ### 6. Automation Saves the Day! **Rating:** 5.0/5.0 stars **Reviewed by:** Kennan B. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2025 **What do you like best about ActiveCampaign?** I love that I can create email chains that potential new clients are always being added into. I don't have to manage one-off sends or worry about if the new contacts know who we are! They're making their way through the email automation I've designed over a year ago! **What do you dislike about ActiveCampaign?** I wish it was easier to tell who the hot leads were based on clicks, high opens, etc. It's a little hard to remember how to create actions that turn these into Google Sheets reports. **What problems is ActiveCampaign solving and how is that benefiting you?** I am a full-time mom and part-time self-employed in our small business. It's just my husband and myself. I love the fact that the content I've created continues to bring in clients because I've built automations using AC. It allows my husband to log in and see who's been interacting with our content the most so we know who to reach out to as potential hot leads. ### 7. Multi-Channel Power with AI Features **Rating:** 3.5/5.0 stars **Reviewed by:** Jaime S. **Reviewed Date:** January 24, 2026 **What do you like best about ActiveCampaign?** I like that ActiveCampaign allows several channels, which is really helpful. I also appreciate the features with AI for analyzing campaign data or redacting emails on brand. The initial setup was pretty easy, which was a relief. **What do you dislike about ActiveCampaign?** The interface could be improved. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign for mailing to my users and launching mail campaigns at scale. It also helps in analyzing campaign data and redacting emails on brand. ### 8. Powerful All-in-One Platform, But Steep Learning Curve for Beginners **Rating:** 3.5/5.0 stars **Reviewed by:** Deyanet M. | Marketing And Public Relations Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about ActiveCampaign?** What I like best about ActiveCampaign is its all-in-one functionality combined with ease of use. It’s not just an email marketing tool—it also integrates CRM, marketing automation, and customer experience features in one platform. **What do you dislike about ActiveCampaign?** One thing I dislike about ActiveCampaign is that its interface can feel overwhelming for beginners. With so many features and automation options, it can take time to learn and set up workflows efficiently. **What problems is ActiveCampaign solving and how is that benefiting you?** it streamlines marketing and sales processes, improves customer experience, and lets me focus on strategy rather than manual tasks. ### 9. It's been good in overall **Rating:** 4.0/5.0 stars **Reviewed by:** ATPAL S. | social media manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2024 **What do you like best about ActiveCampaign?** The possibility to review all the data from my leads. **What do you dislike about ActiveCampaign?** It's complicated to ativate ad deactivate leads in bulk. **What problems is ActiveCampaign solving and how is that benefiting you?** I can communicate with all my database at once. ### 10. Best value for money automation tool on the market **Rating:** 4.5/5.0 stars **Reviewed by:** Gian M. | M, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2021 **What do you like best about ActiveCampaign?** Very easy to use, steep learning curve, automation workflow works very well once you are used to the platformActiveCampaign offers a perfect balance between power and usability. The automation builder is incredibly visual and intuitive, making it easy to create even complex workflows. I also love the flexibility in tagging, list segmentation, and integration with tools like Calendly, Google Sheets, and Zapier. For the price point, it's simply unbeatable. **What do you dislike about ActiveCampaign?** Customer support is generally fast and helpful, but when issues require engineering-level support, resolution can take a bit longer. Also, it would be great to have more native integrations or better webhooks documentation, but nothing critical. **What problems is ActiveCampaign solving and how is that benefiting you?** Automated some process of my business, more time for me and I can dedicate it to some other areas of my businessActiveCampaign has allowed me to automate key marketing and sales processes in my business, such as lead scoring, follow-up sequences, and contact segmentation. This has saved me a lot of manual work and given me more time to focus on strategy, product development, and customer experience. ### 11. Great automations & segmentation! **Rating:** 5.0/5.0 stars **Reviewed by:** Marie-Eve T. | Online business manager and mentor, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has great automation & segmentation features. Their customer support is very quick to reply & actually helpful! I chose this SaaS because it'll be able to grow with my business -- I won't need to migrate to another platform because I've outgrown them, which is very precious. **What do you dislike about ActiveCampaign?** I wish the campaign layouts allowed for more creative design. **What problems is ActiveCampaign solving and how is that benefiting you?** I can send very personalized emails to my contacts, according to the actions they're taking in my funnel, whether it's watching a webinar or clicking through a link. Speaking to them regarding exactly where they are in their journey is such an overlooked action but it pays back many fold. ### 12. Easy-to-Use Web App That Integrates Smoothly with WordPress for Member Emails **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Environmental Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** Very nice web app and overall easy to use. It integrates nicely with our Wordpress site so emails go out when we publish new content for my Premium members. **What do you dislike about ActiveCampaign?** We dont appreciate having to dodge all the AI crap like a minefield. Please make a toggle for this in the settings somewhere (disable AI everywhere on the UI). **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign makes it easy for us to send instant email notifications to my blog's Premium subscribers so they can get notified immediately when our timely posts go live. It also has allowed for newletter management and campaign to send to our new Premium subscribers. ### 13. User-Friendly Automation with Strong Support **Rating:** 4.0/5.0 stars **Reviewed by:** Amanda L. | Product Advocate, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2024 **What do you like best about ActiveCampaign?** ActiveCampaign is a user-friendly automation tool with robust online support. The platform offers comprehensive guides and live chat assistance, ensuring users can navigate seamlessly through complex workflows. The ability to chat with knowledgeable staff members enhances the user experience, providing timely solutions to creating campaign execution. **What do you dislike about ActiveCampaign?** One downside is the lack of comprehensive reporting options. **What problems is ActiveCampaign solving and how is that benefiting you?** Automate personalized email marketing campaigns with segmented lists effortlessly. ### 14. Powerful CRM and communication tools **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about ActiveCampaign?** We have worked with a consultant to help us with several automations to streamline many of our fundraising and admissions related tasks, and while we have not officially launched all of them, the integration has been really easy. Our users are excited about having so many tasks automated so that they can focus on their jobs rather than tracking individual communication with constituents. It allows us to personalize our interactions while automating recurring tasks. I have personally been using ActiveCampaign for our marketing email campaigns for quite some time, and I am impressed with how easy it is to use. We were set up with emails quickly, and I'm sending quality emails with great analytics several times a week. Our bounce rates have dropped to almost 0, as have our unsubscribe rates. And opens and clicks are up. When I have contacted support (which isn't often), they have been quick to respond and always professional in their interactions with me. As our school continues to grow, our use of ActiveCampaign grows, too. We are thankful to have discovered it and are excited about the many ways we can use it to help streamline processes and communications. **What do you dislike about ActiveCampaign?** There are only two issues that we have had with ActiveCampaign. One is that there is not a way to associate multiple email addresses with a single contact. When we are trying to track an individual, having multiple email addresses makes it challenging, and many of our parents have multiple email addresses they use. It's challenging to know where or how we track things such as donations for an individual who is in the system three times because of their different email addresses. Second is that for some reason that event ActiveCampaign hasn't been able to figure out, some donations made through payment links in Square are not imported into AC. Other donations make it through with no issue (those that are handled by WooCommerce and processed by Square), but payment links (unless it's a recurring payment) don't make it into AC. This has been an issue for us since we started using ActiveCampaign, and there is still no resolution. Most of our transactions do not occur through payment links any longer, but it would be nice to have that issue resolved, finally. **What problems is ActiveCampaign solving and how is that benefiting you?** Our admissions team has, for years now, been tracking their pipeline manually, including writing emails to prospective families that would be better served in a template. We will be bringing this process into ActiveCampaign soon so that most steps are automated and the team will be able to run reports and know exactly where families are in the process at a glance. We estimate this will save several hours of work for them each week. Our fundraising efforts have always been about personal relationships, but that make broad and sustained efforts difficult to manage. ActiveCampaign's ability to allow us to set categories for "nurturing" various donors and automating some communications tasks with them will make it much easier for our small team to have the biggest impact on their fundraising efforts. ActiveCampaign's email system provides me with the ability to fine-tune our audiences for various email communications and has increased the deliverability of our campaigns. ### 15. It is very comprehensive and has everything, but that creates complexity for those of us who do not use it daily. **Rating:** 3.5/5.0 stars **Reviewed by:** Susana R. | Escritora Colaboradora, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2025 **What do you like best about ActiveCampaign?** That it has many options and has quickly adapted to AI tools **What do you dislike about ActiveCampaign?** That so many features make it complex and I'm sure there are 1000 ways to take advantage of it, but I don't know even 10%. I have been using Getresponse at the same time because it seemed easier to me. **What problems is ActiveCampaign solving and how is that benefiting you?** It has so many features that it is complex for entrepreneurs like us who have 1000 other areas to attend to and cannot dedicate much time to it. I would like to know, for example, how to run WhatsApp campaigns through ActiveCampaign, but I haven't had time to research it. ### 16. Intuitive Pipeline and Integrations, But Deal Management Needs Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** becky f. | marketing director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2025 **What do you like best about ActiveCampaign?** It integrates with Gravity Forms and Call Rail. The Deals pipeline is intuitive and easy to coordinate among multiple sales teams. **What do you dislike about ActiveCampaign?** There are certain limitations when it comes to adding Deals and gathering Deal information. For instance, not all form fields are included in the Deals within the pipeline. When new contacts are added to the account, a new Deal is created each time, but if the same contact submits updated information, we can't update the existing Deal. Instead, a new Deal is generated, which leads to a cluttered pipeline. I wish the Contact section and Deals section worked better together. **What problems is ActiveCampaign solving and how is that benefiting you?** Sales funnels and notifying sales teams of incoming leads. ### 17. All you need **Rating:** 4.0/5.0 stars **Reviewed by:** Lukas H. | Business Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about ActiveCampaign?** All in one program for newsletter automation, easy to use, fair pricing **What do you dislike about ActiveCampaign?** The interface could be a bit more intuitive **What problems is ActiveCampaign solving and how is that benefiting you?** Automation, planning ### 18. Easy Access to Contact Data with Powerful, Useful Segmentation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2026 **What do you like best about ActiveCampaign?** It's great to have such easy access to contact data. The segmentation is particularly useful. **What do you dislike about ActiveCampaign?** Sometimes the navigation isn't the most intuitive - but it is a powerful tool with a lot of options, so that's understandable. **What problems is ActiveCampaign solving and how is that benefiting you?** Keeping connected with our customers, and tracking their progress through the pipeline. It makes things more efficient, the whole team can access data easily. ### 19. Best Email Campaign Platform out there! **Rating:** 5.0/5.0 stars **Reviewed by:** Gabrielle H. | Licensed Clinical Mental Health Counselor, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2025 **What do you like best about ActiveCampaign?** I have used quite a few different email campaign platforms, and by far, Active Campaign is the best. It is very user friendly, and I have sent many email campaigns for my retreat business, that are beautiful and creative. Once I authenticated my email, my email campaigns went to people's inboxes without going to their spam folders. So helpful. **What do you dislike about ActiveCampaign?** It is very expensive. I'm unsure if I will be able to keep this up long term. Especially now while the economy has been declining so much. **What problems is ActiveCampaign solving and how is that benefiting you?** Clarity- you can see who opens your emails, and how many times. There are graphs that help you understand what is working and what doesn't. ### 20. Effective Tools and Helpful Deliverability Specialists That Drive Results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2026 **What do you like best about ActiveCampaign?** Tools are effective and the in-house deliverability specialists are really helpful to get results when it comes to improving open/click rates. **What do you dislike about ActiveCampaign?** Pricing is on the higher-end, but feels justified given the support and quality of the platform. **What problems is ActiveCampaign solving and how is that benefiting you?** We had deliverability issues last year and the in-house specialists were really helpful at diagnosing and given us easy corrections that generated immediate results. ### 21. This platform has been very helpful for our charity to organize our partners, clients and donors **Rating:** 4.0/5.0 stars **Reviewed by:** Jared C. | Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2025 **What do you like best about ActiveCampaign?** It's easy for me to use and I'm not techy. **What do you dislike about ActiveCampaign?** This is a pricey monthly fee for our charity. We would prefer it to be less expensive. **What problems is ActiveCampaign solving and how is that benefiting you?** It's helping us to keep track of who we interact with. If they're donors. When we've followed up with them and what mental health providers or resources we are connecting them with. ActiveCampaign helps us to keep all these names, numbers, emails and interactions organized so that we don't let clients who are seeking help fall through the cracks. ### 22. Great tool for automations and clarity **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel F. | Singer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2025 **What do you like best about ActiveCampaign?** I really enjoy using ActiveCampaign. What I like the most are the automations and sequences – they are very powerful and easy to set up. The platform is clear and user-friendly, and I also appreciate that it’s available in many different languages. Overall, it makes my work much easier and more organized. **What do you dislike about ActiveCampaign?** I don’t really have any particular complaints or things I don’t like. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me save time by automating emails and follow-ups, so I don’t have to do everything manually. It also keeps my communication more organized and consistent, which makes my work easier and more effective. ### 23. Simple and easy-to-use interface **Rating:** 4.5/5.0 stars **Reviewed by:** Rony L. | Community Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** the interface is simple and intuitive, easy to understand **What do you dislike about ActiveCampaign?** They made changes that I suppose they announced, but I didn't know. **What problems is ActiveCampaign solving and how is that benefiting you?** automate email campaigns ### 24. Powerful, User-Friendly Platform for Sophisticated Campaign Building **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about ActiveCampaign?** Lot of sophisticated campaign building capabilities - this is a powerful platform while still being relatively user-friendly. **What do you dislike about ActiveCampaign?** Wish it had any ability to control or throttle delivery beyond some very basics. **What problems is ActiveCampaign solving and how is that benefiting you?** Email is a key marketing platform for us and ActiveCampaign provides serious capabilities while still being useable and intuitive. ### 25. We love ActiveCampaign! **Rating:** 5.0/5.0 stars **Reviewed by:** Maddisen F. | Social Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2025 **What do you like best about ActiveCampaign?** I love how easy and user friendly ActiveCampaign is. I've used other platforms in the past that are frustrating and hard to navigate. I really appreciate the easy navigation and simplicity of this platform! It makes my job super easy and people love our email campaigns! **What do you dislike about ActiveCampaign?** I don't think there is anything that I dislike about ActiveCampaign! If anything, I would say if anything, more design elements would be cool! I would really love to be able to get more creative! **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign makes it easy for us to connect with our clients via email and SMS campaigns. We send out weekly newsletters and it not only helps us keep our audience engaged and informed, but also has helped us grow our social presence as a result! ### 26. Effortless Funnel Creation and Outstanding Support **Rating:** 4.0/5.0 stars **Reviewed by:** Ilse D. | Writing coach, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2025 **What do you like best about ActiveCampaign?** I love the possibility to create multiple funnels for each client segment, like clients that sign up for a free Ebook, a free 30 min. Inspiration session. And of course sending newsletters to my regular clients! **What do you dislike about ActiveCampaign?** Not that I can think of to be honest. It works smoothly! And the helpdesk is always eager to help in case of any questions. **What problems is ActiveCampaign solving and how is that benefiting you?** Marketing automation ### 27. Great Email marketing software for Marketing Companies **Rating:** 2.5/5.0 stars **Reviewed by:** Dale H. | IT Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about ActiveCampaign?** What I like best is how seamlessly it blends email marketing automation with CRM and customer journey mapping. The automation builder is incredibly intuitive yet robust, allowing me to set up personalized workflows without needing a developer. I also appreciate the detailed analytics and reporting—it makes it easy to see what’s working and where to optimize. **What do you dislike about ActiveCampaign?** The Email designer leaves more to be desired. It seems very dated compated to other software on the market. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps streamline and automate my email marketing, lead nurturing, and customer segmentation all in one platform. Instead of juggling multiple tools for email, CRM, and automation, I can manage everything in one place. ### 28. A powerful tool to automate your marketing, but it takes time to master **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about ActiveCampaign?** What I appreciate the most is the depth of the automations. You can create very detailed scenarios based on user behaviors, which allows for offering a truly personalized experience. The integration with other tools is seamless, and the block logic is clear once you get the hang of it. The visualization of the journeys is a real advantage. **What do you dislike about ActiveCampaign?** The interface is sometimes slow and not always intuitive. Some advanced features are powerful but poorly documented, which can create frustration. The support is responsive but the answers sometimes lack clarity for complex cases. Finally, the tool can become expensive as the database grows. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign allows me to centralize customer relations, automate my email sequences based on visitor behavior, and precisely segment my database. I save time, nurture relationships with my prospects without manual effort, and can adjust my messages according to their level of awareness or engagement. This allows me to sell effortlessly, while remaining relevant and human. ### 29. Easy money! **Rating:** 5.0/5.0 stars **Reviewed by:** Liz V. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has made it SIMPLE and EXCITING to send emails to my list! The money is in the followup - AKA my email list, and I always dragged my feet putting together emails because it felt so cumbersome. I'm thrilled to have the ability to change my format, photos, style, timing and so much more! Also it was very easy to integrate with my website and I will continue using the options more and more frequently. **What do you dislike about ActiveCampaign?** I don't have any dislikes! I think it's a fantastic program and have no negatives to report. **What problems is ActiveCampaign solving and how is that benefiting you?** Automating campaigns to contact my list more frequently and make sales ### 30. Highly discourage anyone from using them **Rating:** 0.0/5.0 stars **Reviewed by:** Chaim S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2025 **What do you like best about ActiveCampaign?** decent email automations and email capabilities **What do you dislike about ActiveCampaign?** Their customer service is just horrendous. I will discourage anyone from using them just based on that once you're locked in you can talk to a wall when you need help. **What problems is ActiveCampaign solving and how is that benefiting you?** As a active campaign user for quite some time I can attest that the only reason we are still with them is the difficulty of switching CRM. It's a nightmare to have to deal with them Their customer service is not helpful and unresponsive **Official Response from Nicole O.:** > Hi Chaim, thank you for sharing your experience. We're genuinely sorry to hear we've fallen short here - that's not the standard we aim for, and we take your feedback seriously. We'd like the opportunity to make this right and ensure you're getting the support you need. Could you please reach out to help@activecampaign with your account details? ### 31. Very professional **Rating:** 5.0/5.0 stars **Reviewed by:** Fabrizio B. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about ActiveCampaign?** Email Automation, External Platform Integration! **What do you dislike about ActiveCampaign?** Plan cost, because some my customer need a little plan for startup. **What problems is ActiveCampaign solving and how is that benefiting you?** Customer retention ### 32. A System that Works with You **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about ActiveCampaign?** Easy to understand, concise and most important you can integrate into your existing systems. Plus, customer service is perfect. **What do you dislike about ActiveCampaign?** Some of the "how to" features are difficult to understand but you eventually figure it out. Maybe it is me. **What problems is ActiveCampaign solving and how is that benefiting you?** It makes my marketing plan and platform work together all in one place. ### 33. Active Campaign has all the bells and whistles without the complication **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2025 **What do you like best about ActiveCampaign?** I have used many different email providers and have been most satisfied with Active Campaign. It has the level of functionality that has grown with my business and is far more user-friendly than other platforms I've used in the past. **What do you dislike about ActiveCampaign?** Sometimes the ways to get to the tags is a little difficult. **What problems is ActiveCampaign solving and how is that benefiting you?** Makes it really easy to send emails ### 34. So Many Ways to Engage Members and Track Everything You can Think of **Rating:** 4.0/5.0 stars **Reviewed by:** Paige W. | Certified Personal Trainer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign, first, is very easy to use. It takes no time to set up an account and add members. There are a wide variety of templates and other tools for any business, and the help center is extensive, offering tutorials for when you get stuck. It's easy to integrate with other tools and track statistics in a variety of ways. **What do you dislike about ActiveCampaign?** It can be confusing at times and does have a learning curve for some of the tools and resources they offer. **What problems is ActiveCampaign solving and how is that benefiting you?** The automation is so easy to do and it makes my job easier because I don't have to hunt around for how to set it up and run it. When I get stuck in a workflow, customer service is always a big help. ### 35. I used to adore activecampaign **Rating:** 2.5/5.0 stars **Reviewed by:** Kimberly C. | Founder and lead developer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2025 **What do you like best about ActiveCampaign?** I love that AC is easy to use, great automations, easy import and updating contacts, and I love that they seamlessly integrate with everything! **What do you dislike about ActiveCampaign?** The new pricing! I used to be able to recommend clients to them because of their awesome tool and great price point. But now they did away with their entry level, they gutted basic, so now they charge 5x as much for their former basic plan! So now I can’t recommend them. PLUS they tried to back door triple price increase some of my clients to the point that I told everyone to abandon ship. I can’t trust them to do right by my clients and now I’m double checking mine and everyone else’s account to make sure they don’t try it again. SO DISAPPOINTING! **What problems is ActiveCampaign solving and how is that benefiting you?** They make it incredibly easy to build fantastic versatile funnels and they integrate with every tool which is so helpful ### 36. Great Email Deliverability, But Far Too Expensive **Rating:** 2.5/5.0 stars **Reviewed by:** Juliet E. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about ActiveCampaign?** In general, good deliverability of emails. **What do you dislike about ActiveCampaign?** It’s incredibly expensive and out of reach for many companies. **What problems is ActiveCampaign solving and how is that benefiting you?** When I was using active campaign in a former role, we used it to send daily emails and to deliver automations. ### 37. Automation Is Strong, but Overall Experience Needs Improvement **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about ActiveCampaign?** It’s good when it comes to automation, and it also has strong email marketing and segmentation. **What do you dislike about ActiveCampaign?** I don’t like the UI. I also had trouble integrating it with HubSpot, and the list management between the two isn’t intuitive. **What problems is ActiveCampaign solving and how is that benefiting you?** A lot of the GTM work feels manual and repetitive. Personalization at scale is poor, and leads aren’t converting because there isn’t proper nurturing in place. These issue is being resolved here. ### 38. Reliable, Easy to Use, and Great Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2025 **What do you like best about ActiveCampaign?** We use ActiveCampaign for our clinic to send email newsletters, set up patient and group class automations, and even send birthday emails. The automations work really well and are straightforward to set up. I’ve used other email marketing platforms in the past that felt clunky or had formatting issues, but I’ve never run into that with ActiveCampaign. It’s reliable, easy to use, and the customer service has been excellent whenever we’ve needed support. Overall, very happy with it! **What do you dislike about ActiveCampaign?** While the platform is easy to use for most tasks, there’s a bit of a learning curve with more advanced features, and I wish there were a few more modern email templates to choose from. **What problems is ActiveCampaign solving and how is that benefiting you?** Helped us streamline communication with our patients by automating email newsletters, reminders, and birthday messages. It also makes it easy to organize and segment our email lists, so we can send the right messages to the right groups. Overall, it saves us time and keeps our communication consistent and professional. ### 39. Flexible system **Rating:** 4.0/5.0 stars **Reviewed by:** Melinda B. | Team lead, oGrowth, Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has become a core part of how I manage email marketing and automations. The flexibility of the system stands out—it allows you to tailor workflows and segmentations exactly the way you need. Whether you're building simple follow-ups or advanced behavioral automations, the tools are there and great to explore. Once you're familiar with the platform, it’s surprisingly intuitive and easy to use. Another highlight is the customer support. Most of the time, their reps are fast, knowledgeable, and actually helpful. Their account managers are particularly attentive, offering strategic input rather than just reactive fixes, which makes a big difference for long-term success. **What do you dislike about ActiveCampaign?** If there’s one downside, it's system performance. There are moments—especially with heavier automations or large contact lists—where the platform feels slow or laggy, which can interrupt the workflow. That said, ActiveCampaign remains an excellent platform for marketers who value depth, flexibility, and strong customer support. With some performance improvements, it could easily be a 5-star experience. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me automate and personalize customer outreach, saving time and improving engagement. It solves issues like manual follow-ups, disconnected tools, and inconsistent messaging by streamlining everything into one flexible, easy-to-use platform. The automations and insights make my campaigns more efficient and effective. ### 40. Perfect tool for email marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Michaela P. | Praxisinhaber, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2025 **What do you like best about ActiveCampaign?** I find the tag version helpful. This way, I can assign different tags (focus areas) to my contacts and formulate and send offers more specifically. Also, the simplicity of being able to send a well-designed newsletter to my contacts (or filtered contacts) is beneficial. Furthermore, the tool allows for excellent advance planning, enabling me to efficiently work through newsletters in batches. **What do you dislike about ActiveCampaign?** As a disadvantage, I still find it difficult to formulate the trigger chains. So the if-then commands for automated mail sending. Here, it could be made or formulated a bit simpler for me. **What problems is ActiveCampaign solving and how is that benefiting you?** Customer communication, offer creation and distribution ### 41. Great Email Marketing Tool for Growing Businesses **Rating:** 4.0/5.0 stars **Reviewed by:** A D. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign excels as a comprehensive platform that makes email marketing easy and effective. The newsletter creation tools are intuitive and flexible, allowing me to create professional-looking emails without needing design skills. The template options are extensive, and the drag-and-drop editor saves me hours of work. What I find most valuable is how well it handles campaign management. I can easily schedule multiple campaigns, track their performance, and make adjustments on the fly. The reporting dashboard gives me clear insights into what's working and what isn't, helping me continuously improve my strategy. The drip campaign functionality is outstanding. I've set up several automated sequences that nurture leads without requiring constant manual intervention. **What do you dislike about ActiveCampaign?** While ActiveCampaign offers powerful features, the pricing structure can be challenging as your subscriber list grows. What starts as an affordable solution can quickly become costly as you scale your business. **What problems is ActiveCampaign solving and how is that benefiting you?** The platform has transformed how I nurture leads through the sales funnel. Instead of trying to remember where each prospect is in their journey, ActiveCampaign's automation tools handle this systematically, delivering the right content at precisely the right moment to move leads toward conversion. ### 42. Incredibly Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about ActiveCampaign?** Easy to use and clear interface, plus integration with ia makes it easy to use even for beginners. **What do you dislike about ActiveCampaign?** The least pleasant part is the cost. For small businesses, implementation with the COM could be interesting, but the cost becomes unsustainable. **What problems is ActiveCampaign solving and how is that benefiting you?** definitely the ability to test individual customer implementation campaigns in an accessible way ### 43. ActiveCampaign is indispensable for my marketing. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign offers me many ways to automate processes. This is achieved through various interfaces, for example with Digistore24 or Webinaris. Furthermore, I can track a lot with ActiveCampaign and thus let automated decisions be made about what should be sent next to my subscribers and customers. I use ActiveCampaign almost daily and appreciate the reliability in sending my newsletter campaigns. **What do you dislike about ActiveCampaign?** I wish for an advanced editor for the newsletters. I miss the "Undo" function when I accidentally delete too much again. And I miss the emoji palette. **What problems is ActiveCampaign solving and how is that benefiting you?** A challenge is always knowing who reads my newsletters and who is interested in which topic in the newsletter. - Through tracking capabilities, I can precisely identify where the interests lie. This way, I can initiate the next action automatically and provide targeted further information and offers. ### 44. comprehensive email marketing with many integrations **Rating:** 3.0/5.0 stars **Reviewed by:** Susanna R. | Introvert Business Strategist, Author, Speaker, Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2021 **What do you like best about ActiveCampaign?** Active Campaign has deep integrations with other tools make online business life much more straightforward - then the segmentation and automation options allow for personalised marketing to customers. The form integration is a super useful tool to ensure those that are the hottest leads are highlighted easily. I find the contact hub very easy to use and is much simpler than other tools I've looked at. **What do you dislike about ActiveCampaign?** ActiveCampaign is best suited to established entrepreneurs, as it gives a lot of high end tools that are not needed for the business beginner - and the price associated is often way out of budget for beginners. **What problems is ActiveCampaign solving and how is that benefiting you?** I use Active Campaign to integrate deeply with my online courses hosted at MemberVault, where I can trigger emails based on lesson completion or engagement points earned. These automated emails aid a client's continued involvement in the program they have signed up for. The benefit of receiving these prompts is that they actually complete the training. This is a challenging task in an industry that spouts out abysmal online course creation rates (about 10%). ### 45. Good automations + deliverability. But very high pricing, limited options, moving away from email **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about ActiveCampaign?** The automations are solid. Email deliverability is good. **What do you dislike about ActiveCampaign?** Pricing is very high for what it offers, and there are no limited-service tiers offered for accounts that aren't interested in the wider products (AI, CRM, SMS, whatever else). Limits on email sending. Hard focus on AI and CRM which I do not use on ActiveCampaign and will not be using on ActiveCampaingn. If you're looking for a great email platform, go to ActiveCampaign in 2023 or go somewhere else as of autumn 2025. **What problems is ActiveCampaign solving and how is that benefiting you?** The automations are solid. The emails are solid. But ActiveCampaign limits how many emails you can sent each month, which is a huge problem ### 46. Easy, effective, and stress-free **Rating:** 5.0/5.0 stars **Reviewed by:** Luis C. | Marketing D irector, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign makes email marketing easy—even if you’re not a marketer! The automations and integrations are simple to set up, and the tools keep us organized and connected with our audience. I especially love their Active Intelligence, the AI features help generate reports, suggest subject lines, compare results, and more. A great platform for any team looking to grow without the overwhelm! **What do you dislike about ActiveCampaign?** I don't have anything negative to share about it. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us automate follow-ups, segment our audience, and track engagement, all in one place. It saves us time, improves communication, and ensures our messages reach the right people at the right moment. ### 47. Almost perfect! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2025 **What do you like best about ActiveCampaign?** I really like how easy it is to build automations in ActiveCampaign, the visual workflow editor is intuitive and powerful. I also appreciate the clean interface and how easy it is to navigate contact details. Plus, the ability to connect with external tools like Make.com, Zapier, or n8n makes it super flexible. And whenever I’ve needed help, the support team has always been fast and helpful. **What do you dislike about ActiveCampaign?** The pricing can get quite high, especially as your contact list grows and it's frustrating that you can't change or upgrade your plan once you pass certain thresholds. I’ve also noticed some slowness at times when creating or editing workflows, which can slow down productivity. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign to send email campaigns to my contact base. What’s great about the platform is that it remains intuitive and easy to use, even as my list keeps growing. So far, I haven’t seen any drop in performance, which is a big plus as my audience expands. ### 48. Reliable editor and great automations with room for minor fixes **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2025 **What do you like best about ActiveCampaign?** The editor is easy to use and less prone to bugs as other software. The automations are the best in the business (in my opinion). Good deliverability is a big plus as well. Support is pretty good. **What do you dislike about ActiveCampaign?** There are still some minor hick ups using the campaign editor (eg. the link color often gets changed back to black even though the preview shows otherwise). I don't like the push for AI as a default setting for send time and other features. **What problems is ActiveCampaign solving and how is that benefiting you?** The automations save me a huge amount of time and ensure consistent follow-up without manual work. The editor is simple enough that I don't waste time on setup, while still being flexible for customization. ### 49. A Reliable Tool for Marketing Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has been a really solid platform for me. The automation builder in particular is easy and intuitive to use, which makes setting up even fairly complex workflows feel straightforward. It’s been a big time saver and one of the main reasons I continue to use the platform. **What do you dislike about ActiveCampaign?** The one area that could be improved is customer support. While I’ve always eventually gotten the help I needed, it can take longer than I’d like because everything has to go through a ticketing system. There’s no live chat option, so if something urgent comes up it can be a bit frustrating waiting for a reply. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us stay organised by managing our contacts and using lead scoring to prioritise opportunities. It also lets us set up post-purchase automations and email broadcasts, which saves time and ensures our customers continue to receive timely and relevant communication. This has made our marketing more efficient and consistent, while freeing up our team to focus on other priorities. ### 50. Great but yes there are downsides **Rating:** 4.0/5.0 stars **Reviewed by:** Carole H. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2022 **What do you like best about ActiveCampaign?** The automations are very easy to set up and modify. There are so many more things you can automate than obvious at first glance. The videos they give you access to as a new customer are excellent - I used AC in a previous business so I wanted a refresher and it was a useful thing to do as I picked up a few new tips and tricks. Update since my last review - the new email designer is way better than the old one giving much more flexibility and now they've added the ability to better store brand colours it all takes less time to get a campaign out. **What do you dislike about ActiveCampaign?** It can't cope with a client having more than one email address, so if this is important to you - avoid! It's been on the request list for years now. I'm UK and the live chat support doesn't open until the afternoon which can be a real pain when you're trying to solve something in a hurry, email support is rubbish. They don't advertise their opening hours clearly so if you're not in the US time zones (AC are in Chicago) it's worth thinking about whether you're going to be able to access support when you need it. **What problems is ActiveCampaign solving and how is that benefiting you?** Ensuring consistent customer communication using automations so my team don't have to remember to send acknowledgements or updates freeing up their time to do other things. ## ActiveCampaign Discussions - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 4 comments, 2 upvotes - [Anything special for non-profits?](https://www.g2.com/discussions/anything-special-for-non-profits) - 1 comment, 2 upvotes - [View ActiveCampaign pricing details and edition comparison](https://www.g2.com/products/activecampaign/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-28+11%3A36%3A59+-0500&secure%5Bsession_id%5D=2f73b6cd-b8a0-4067-97bf-c134eca8ed2d&secure%5Btoken%5D=eb6bfe03da8e3ef2b241225fc5d0c6004d1275852e75bc7678925b7c36de22d9&format=llm_user) ## ActiveCampaign Integrations - [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) - [ABC Glofox](https://www.g2.com/products/abc-glofox/reviews) - [ablefy](https://www.g2.com/products/ablefy/reviews) - [AccessAlly](https://www.g2.com/products/accessally/reviews) - [ActiveCampaign Postmark](https://www.g2.com/products/activecampaign-postmark/reviews) - [Acuity Scheduling](https://www.g2.com/products/acuity-scheduling/reviews) - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Adobe Illustrator](https://www.g2.com/products/adobe-illustrator/reviews) - [Adobe Photoshop](https://www.g2.com/products/adobe-photoshop/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Airtable](https://www.g2.com/products/airtable/reviews) - [Amazon EC2](https://www.g2.com/products/amazon-ec2/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Astra WordPress Theme](https://www.g2.com/products/astra-wordpress-theme/reviews) - [BookingKoala](https://www.g2.com/products/bookingkoala/reviews) - [Book Like A Boss](https://www.g2.com/products/book-like-a-boss/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [Broker-Lender CRM](https://www.g2.com/products/broker-lender-crm/reviews) - [Calendly](https://www.g2.com/products/calendly/reviews) - [Claspo](https://www.g2.com/products/claspo/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [ClickFunnels](https://www.g2.com/products/clickfunnels/reviews) - [ClickUp](https://www.g2.com/products/clickup/reviews) - [Cloudbeds](https://www.g2.com/products/cloudbeds/reviews) - [ConvertBox](https://www.g2.com/products/convertbox/reviews) - [CRM Assistant for Gmail™](https://www.g2.com/products/crm-assistant-for-gmail/reviews) - [CTM](https://www.g2.com/products/ctm-ctm/reviews) - [Digistore24](https://www.g2.com/products/digistore24/reviews) - [Divi](https://www.g2.com/products/divi/reviews) - [Dubsado](https://www.g2.com/products/dubsado/reviews) - [EasyWebinar](https://www.g2.com/products/easywebinar/reviews) - [Elementor](https://www.g2.com/products/elementor/reviews) - [Eventbrite](https://www.g2.com/products/eventbrite/reviews) - [Everfit](https://www.g2.com/products/everfit/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Fillout](https://www.g2.com/products/fillout/reviews) - [Fireflies.ai](https://www.g2.com/products/fireflies-ai/reviews) - [Fiverr](https://www.g2.com/products/fiverr/reviews) - [GoDaddy Website Builder](https://www.g2.com/products/godaddy-website-builder/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Meet](https://www.g2.com/products/google-meet/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Hyros](https://www.g2.com/products/hyros/reviews) - [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Interact](https://www.g2.com/products/the-quiz-collective-interact/reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - [Jotform](https://www.g2.com/products/jotform/reviews) - [JustCall](https://www.g2.com/products/saas-labs-justcall/reviews) - [Kajabi](https://www.g2.com/products/kajabi-kajabi/reviews) - [Kit](https://www.g2.com/products/convertkit-kit/reviews) - [Klarna](https://www.g2.com/products/klarna/reviews) - [Landingi](https://www.g2.com/products/landingi/reviews) - [Launch27](https://www.g2.com/products/launch27/reviews) - [Leadpages](https://www.g2.com/products/leadpages/reviews) - [LearnDash](https://www.g2.com/products/learndash/reviews) - [LearnWorlds](https://www.g2.com/products/learnworlds/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Manychat](https://www.g2.com/products/manychat/reviews) - [Memberium](https://www.g2.com/products/memberium/reviews) - [Meta](https://www.g2.com/products/meta-ai-meta/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Mindbody](https://www.g2.com/products/mindbody/reviews) - [Morf Health](https://www.g2.com/products/morf-health/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [Notion](https://www.g2.com/products/notion/reviews) - [Odoo ERP](https://www.g2.com/products/odoo-odoo-erp/reviews) - [OnceHub](https://www.g2.com/products/oncehub/reviews) - [OnePageCRM](https://www.g2.com/products/onepagecrm/reviews) - [PandaDoc](https://www.g2.com/products/pandadoc/reviews) - [PayPal Payments](https://www.g2.com/products/paypal/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Pipefy](https://www.g2.com/products/pipefy/reviews) - [Plug&Pay](https://www.g2.com/products/plug-pay/reviews) - [Practice Better](https://www.g2.com/products/practice-better/reviews) - [Proposify](https://www.g2.com/products/proposify/reviews) - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) - [RegFox](https://www.g2.com/products/regfox/reviews) - [RGE Studio](https://www.g2.com/products/rge-studio/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [SamCart](https://www.g2.com/products/samcart/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Square Point of Sale](https://www.g2.com/products/square-point-of-sale/reviews) - [Squarespace](https://www.g2.com/products/squarespace/reviews) - [Stripe Connect](https://www.g2.com/products/stripe-connect/reviews) - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews) - [Subsplash](https://www.g2.com/products/subsplash/reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - [Systeme.io](https://www.g2.com/products/systeme-io/reviews) - [Tata WANem](https://www.g2.com/products/tata-wanem/reviews) - [Thinkific](https://www.g2.com/products/thinkific/reviews) - [Thrive Architect](https://www.g2.com/products/thrive-architect/reviews) - [ThriveCart](https://www.g2.com/products/thrivecart/reviews) - [Thrive Leads](https://www.g2.com/products/thrive-leads/reviews) - [Thrive Themes](https://www.g2.com/products/thrive-themes/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [WebinarJam](https://www.g2.com/products/webinarjam/reviews) - [WhatsApp API](https://www.g2.com/products/whatsapp-api/reviews) - [WishList Member](https://www.g2.com/products/wishlist-member/reviews) - [Wix](https://www.g2.com/products/wix/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WooCommerce Subscriptions](https://www.g2.com/products/woocommerce-subscriptions/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [WPForms](https://www.g2.com/products/wpforms/reviews) - [Zanda (formerly Power Diary)](https://www.g2.com/products/zanda-formerly-power-diary/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zapier for G Suite](https://www.g2.com/products/zapier-for-g-suite/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - [ZeroBounce](https://www.g2.com/products/zerobounce/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## ActiveCampaign Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social Functionality** - Social Functionality **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Management** - Conversion Viability - Workflow **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Data Synchronization - Analysis **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **AI Automation - SMS Marketing** - AI SMS **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top ActiveCampaign Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,472 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,225 reviews)