Best Lead Scoring Software

Lead scoring software is used by companies to determine the potential of each business opportunity. By using this type of software, companies can create scales and benchmarks to rank prospects against. A sales team’s time can be valuable and leads can be numerous, so lead scoring software can help teams focus on those lead opportunities that are most likely to convert into sales. Driving focus on high-potential leads can help salespeople save time they would have spent on less valuable leads, and with that time they can craft better messaging when approaching customers with higher probability to close.

Before they score leads, companies need to capture them first. In order to deliver optimal results, lead scoring software needs to be used with software used by marketing and sales, such as lead capture, landing page builders, or CRM.

To qualify for inclusion in the Lead Scoring category, a solution must:

  • Deliver features to create and manage ranking scales for leads based on company objectives and market position (for instance, a company focused on small-business customers from North America will not be interested in enterprise businesses from Europe)
  • Allow users to assign scores to leads based on predefined criteria like company size, location, budget, and revenue
  • Compare lead scores to company scales or benchmarks, and provide reporting and analysis that salespeople can use to determine which opportunities to pursue
  • Integrate with sales and marketing software solutions, as well as advanced analytics or lead intelligence
  • Provide options to easily export and import data to and from most popular file types (spreadsheets, text, PDF, etc.)
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    Velocify® is the leading sales acceleration platform. The company helps more than 1,500 sales teams sell more by bringing speed and control to the entire sales process. Velocify helps sales teams prospect with more precision, accelerate lead engagement, and implement optimized workflows, ultimately helping sales teams find and convert more leads. Core features include: • Lead Capture and De-Dupe • Configurable Lead Scoring • Flexible Lead Distribution • Continuous Activity Prioritization • O

    VanillaSoft
    (60)4.6 out of 5
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    Optimized for quick response

    VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 15,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads within seconds, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routin

    Leadspace
    (55)4.3 out of 5
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    Optimized for quick response

    Leadspace helps companies take back control of their marketing and sales data with its leading intelligent B2B Customer Data Platform. It helps you get healthy, with advanced tools for enriching and updating all your data with the most rich and open B2B data graph in the industry. Next, it helps you get smart, using sophisticated AI to unlock the insights and opportunities buried deep inside your data. Then, it helps you get busy, by activating the enhanced data, in real-time, across sales and

    EverString
    (28)4.3 out of 5
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    Optimized for quick response

    EverString’s AI SaaS solution is designed for B2B sales and marketing professionals to drive pipeline growth, help close new customers, expand into new markets, prioritize accounts, and provide actionable insights – all without the need for an administrator.

    Lattice’s advanced suite of AI-based marketing and sales solutions are built to drive 1-to-1 experiences across the entire buyer’s journey. Our platform helps customers personalize digital experiences to increase the efficiency of their sales and marketing teams by prioritizing contacts for lead and account-based (ABM) programs, identifying net new contacts, implementing cohesive omni-channel campaigns and increasing customer lifetime value. With an unrivaled track record of success and expertis

    Infer
    (45)4.5 out of 5
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    Optimized for quick response

    Infer’s predictive lead scoring platform leverages the power of predictive analytics and big data to help you identify who your perfect buyers are, understand their purchasing behavior and stop wasting time on leads that will never convert. Our platform will give you a 360° view of your customer and their buying journey. With nothing more than an email address, Infer collects thousands of demographic, firmographic and technographic data points. We then use machine learning to build state-of-t

    MadKudu
    (22)4.8 out of 5
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    Optimized for quick response

    MadKudu is an actionable lead scoring platform for marketing teams looking to create frictionless B2B customer journey. We're able to identify the 20% of leads that will generate 80% of your revenue. Knowing that information, you can then prioritize sales efforts and personalize your customer journey accordingly. One way to use that information is to allow qualified leads to schedule a demo with one of your rep (instead of waiting days for an SDR to reach out). We work with B2B SaaS companies

    6sense is a B2B predictive intelligence engine for marketing and sales. Using its private network of billions of time-sensitive intent interactions, 6sense uncovers net-new prospects at every stage of the funnel and determines which existing prospects are in market to buy. 6sense predicts what products prospects will buy, how much they will buy, and when.

    Saleswings increases revenues generated by sales and marketing organisations, by providing actionable profile and intent data around a company's business leads. Concretely we provide highly actionable lead website activity, and lead person and company profile data in real-time. This way we enable sales teams sell smarter through sales intelligence, and empower marketers to segment leads based on intent, or retarget a specific set of contacts based on what they are interested in. In simple term

    In the world of customer acquisition, risk is created by unverified, non-compliant, and poorly-priced leads. The PX platform removes that risk. It gives you a one-stop marketplace for hundreds of vetted sources, plus an array of automated and predictive tools, so your effort to acquire leads is rewarded by converting those leads into customers. The PX platform addresses the primary challenges brands face in customer acquisition: Compliance, Transparency, Source Management, Control, and Result

    Radius (www.radius.com) is the only enterprise customer data platform (CDP) on a mission to power data intelligence across all B2B applications, channels, and users. Built on The Network of Record™ - the world's most accurate and comprehensive B2B data ecosystem - and pioneering AI, Radius helps companies discover, manage and reach their audiences. With Radius, our customers have a single source of truth, a unified view of every possible customer, and the largest reach across more than 500 cha

    Maroon.ai is a predictive intelligence product company for enterprise sales and marketers. The plug and play product integrates with your marketing automation and CRM systems and leverages machine learning and predictive classification to determine the deepest context. Using this context to go enhance the quality of your funnel, be it inbound or outbound. All models a built for efficiency and confidence levels or 70% or higher are standard using this product. Typical problems customers solve us

    PipeCandy
    (8)4.6 out of 5
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    Optimized for quick response

    PipeCandy is the only predictive analytics platform that tracks global e-Commerce landscape to predict major inflection points in e-Commerce businesses. PipeCandy tracks over 100 e-Commerce specific attributes. World's leading corporations use PipeCandy's insights to discover e-Commerce companies to sell to, acquire or partner with.

    On average, our clients double their email sign-ups after they start using our pop-up lightboxes and on-site widgets. We give you the option to customize when forms are shown, who sees them, and what content is displayed. No two visitors are the same, so why show the same form to everyone? Our forms can be personalized based on: Traffic source Page content Specific product pages visited Shopping cart totals UTM parameters Geographic location New or existing customer Exit intent Device Ad

    Mintigo is a B2B Customer Intelligence Platform, powered by artificial intelligence (AI), that provides a holistic view on where customers are in the buyer’s journey and guides marketing and sales teams on who to target and when to engage. Our self-serve SaaS platform makes it easy for revenue teams to discover their total addressable market, build target audiences around key insights, and orchestrate campaigns at scale. Whether you’re just getting started with ABM, or looking to amplify your g

    Engage Campaigns gives your reps access to a library of marketing-approved email templates and nurturing tracks that they can use to connect with their prospects.

    DataFox is a company intelligence platform that helps sales and marketing teams find and prioritize target accounts to grow pipeline. DataFox's team of 100+ human analysts verify AI-sourced insights on millions of businesses to provide robust Company Data, Growth Signals, and Account Scoring. Headquartered in San Francisco, CA, DataFox is backed by Goldman Sachs, Green Visor, Google Ventures, and Slack, and used by high-growth startups and Fortune 500 companies alike; examples include UPS, Acce

    Jornaya is the consumer journey insight platform that provides marketers, data analysts, and compliance professionals with the highest-resolution view of the consumer buying journey. It is the only technology platform that witnesses both first- and third-party consumer interactions in real time and across devices. Meeting consumers at these moments of intent enables businesses to shorten the distance between data, decision, and action. Jornaya seamlessly integrates with any buyer journey decisio

    LeadBoxer is a lead generation and lead scoring platform for small to large B2B sales teams. LeadBoxer provides sales teams of any size with valuable insights on what their potential customers are interested in before they even reach out. The software automatically creates visitor profiles for website visitors, captures data on their online behaviour and interactions, and then assigns them a leadscore according to parameters set by the assigned account manager. With LeadBoxer, sales teams are

    2Lead is how we see the new standard in Lead Management We – MMIT – are an ever growing international company consisting of employees who firmly believe the customer comes first. Including your customers. Founded in 1999 our main focus has been enabling true Lead Management, making sure every lead our customers generate is captured, logged and followed up on properly. Our customers never lose track of a single lead! What does 2Lead do? 2Lead puts you in full control of your leads. 2Lead capture

    Contact Lists Management. Clean, enrich, score and active your contacts

    Akordis guides you through your sale, shows your team where you need help and makes sure you win the deal

    BySide a company focused on "lead activation", ie. the ability to leverage the conversion potential of existing online visitors through a multichannel approach on real-time optimisation and personalisation. We help our customers to quickly increase sales, freeing them from the usual constraints of IT projects. Our marketing platform seamlessly combines real time profiling with real time personalization, marketing automation and offline contacts with voice (click2call and outbound), text (chat,

    Create a common language across your team with actionable qualification scorecards that adapt to any methodology. Sales can qualify opportunities in a simple and intuitive way. Deal Scorecard provides sales leadership quick visibility into opportunity health to align conversations and forecasts. ✔ Visualize blind spots with out of the box reports and dashboards ✔ Provides sales leadership quick visibility into opportunity health ✔ Supports any sales qualification methodology ✔ Customize scor

    CloudLead uses machine learning tools backed by human researchers to help B2B sales and marketing teams scale their outbound processes. With CloudLead businesses can identify new customer leads, update & improve existing lead database and setup managed outbound email processes.

    Convertr is an API-first data routing and optimization platform. We are an unbiased tool used to filter, enhance, normalize, and automatically route accurate & actionable prospect data. We protect our customers against expensive, bloated databases overwhelmed by bad data and create opportunities for data-driven decisions that maximize results.

    Cyance helps businesses transform the results from marketing and sales by predicting when your customers are ready to buy using machine learning technology.

    Domex's Sales Leads Tracker is a comprehensive software tool developed exclusively to cater to all the needs of a Sales Team.

    Turn enterprise dark data into revenue

    Easy-to-use lead management software for marketers and sales teams.

    LexisNexis Lead Integrity Attributes draws from the industry's largest proprietary data repository.

    Assess insurance leads more effectively with insurance-specific lead scores

    LoyaltyBuilders is a web-based tool empowers marketers to target individual customers with relevant messages and product recommendations.

    Opticlose continuously ranks your prospects (both uncontacted and active) on dozens of criteria to find the best one to call right now.

    Use the customer lists you already have to quickly build predictive models for different scenarios, so you can target the leads that are most likely to become customers.

    Predictive Lead Scoring is able to accurately predict which prospects are most likely to turn into great customers. Infer models the historical data sitting in the CRM system, as well as thousands of external signals mined from the web.

    Predictive was built in partnership with salesforce and is specifically tailored to work well with salesforce Campaigns and Engagement Activities to get the results you need in a competitive environment

    Push It's software increases offshore customer satisfaction an average of 28% because every experience is accent free & world class quality.

    Available on the Salesforce AppExchange, SalesPredict helps B2B marketing and sales teams drive more revenue by showing them who's most likely to buy--and why. Using predictive analytics + your CRM and marketing automation system data + the open web and outside data sources, SalesPredict provides transparent predictive lead scoring and insights that will help you target inbound and outbound efforts more effectively, increase sales-qualified leads, lift conversions, and accelerate sales cycles. C

    SaaS Predictive Lead Scoring Solution - Sparklane help marketer and sales people to target "the most likely to buy" companies

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