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Lead Scoring reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Lead Scoring Software

Lead scoring software is used by companies to determine the potential of each business opportunity. By using this type of software, companies can create scales and benchmarks to rank prospects against. A sales team’s time can be valuable and leads can be numerous, so lead scoring software can help teams focus on those lead opportunities that are most likely to convert into sales. Driving focus on high-potential leads can help salespeople save time they would have spent on less valuable leads, and with that time they can craft better messaging when approaching customers with higher probability to close.

Before they score leads, companies need to capture them first. In order to deliver optimal results, lead scoring software needs to be used with software used by marketing and sales, such as lead capture, landing page builders, or CRM.

To qualify for inclusion in the Lead Scoring category, a solution must:

Deliver features to create and manage ranking scales for leads based on company objectives and market position (for instance, a company focused on small-business customers from North America will not be interested in enterprise businesses from Europe)
Allow users to assign scores to leads based on predefined criteria like company size, location, budget, and revenue
Compare lead scores to company scales or benchmarks, and provide reporting and analysis that salespeople can use to determine which opportunities to pursue
Integrate with sales and marketing software solutions, as well as advanced analytics or lead intelligence
Provide options to easily export and import data to and from most popular file types (spreadsheets, text, PDF, etc.)

Top 10 Lead Scoring Software

  • ActiveCampaign
  • 6sense
  • VanillaSoft
  • Velocify Lead Manager
  • Infer
  • Leadspace
  • D&B Lattice
  • EverString
  • MadKudu
  • Slintel

Compare Lead Scoring Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(6,454)4.6 out of 5
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Entry Level Price:$9 Per Month - Paid Yearly

ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations inclu

(205)4.3 out of 5
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The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anyt

(321)4.6 out of 5
Optimized for quick response
Entry Level Price:$80 per user per month

VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 15,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads within seconds, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routin

(281)4.4 out of 5
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Velocify® is the leading sales acceleration platform. The company helps more than 1,500 sales teams sell more by bringing speed and control to the entire sales process. Velocify helps sales teams prospect with more precision, accelerate lead engagement, and implement optimized workflows, ultimately helping sales teams find and convert more leads. Core features include: • Lead Capture and De-Dupe • Configurable Lead Scoring • Flexible Lead Distribution • Continuous Activity Prioritization • O

(125)4.5 out of 5
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Infer’s predictive lead scoring platform leverages the power of predictive analytics and hands-on data science to help you determine who your ideal buyers are, understand their purchasing behavior and stop wasting time on leads that will never convert. Infer analyzes the data collected in your CRM, your marketing automation systems and Infer's massive database of company information to find the prospects who are most likely to buy and are the best fit for your company. It computes precise score

(88)4.3 out of 5
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Leadspace helps companies take back control of their marketing and sales data with its leading intelligent B2B Customer Data Platform. It helps you get healthy, with advanced tools for enriching and updating all your data with the most rich and open B2B data graph in the industry. Next, it helps you get smart, using sophisticated AI to unlock the insights and opportunities buried deep inside your data. Then, it helps you get busy, by activating the enhanced data, in real-time, across sales and

(21)4.4 out of 5
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Lattice's advanced suite of AI-based marketing and sales solutions are built to drive 1-to-1 experiences across the entire buyer’s journey. Our platform helps customers personalize digital experiences to increase the efficiency of their sales and marketing teams by prioritizing contacts for lead and account-based (ABM) programs, identifying net new contacts, implementing cohesive omni-channel campaigns and increasing customer lifetime value. With an unrivaled track record of success and expertis

(55)4.1 out of 5
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EverString, a ZoomInfo Company is an artificial intelligence-powered, business-to-business (B2B) data solutions provider that has built a comprehensive company data graph. This profiles the long tail of very small businesses, and the complex hierarchy linkages between businesses and their related entities, including those with multiple locations and subsidiaries. The combined EverString and ZoomInfo Data Cloud is the first-ever business identity graph of its size with a level of accuracy and com

(24)4.7 out of 5
Optimized for quick response
Entry Level Price:$999

MadKudu is an actionable lead scoring platform for marketing teams looking to create frictionless B2B customer journey. We're able to identify the 20% of leads that will generate 80% of your revenue. Knowing that information, you can then prioritize sales efforts and personalize your customer journey accordingly. One way to use that information is to allow qualified leads to schedule a demo with one of your rep (instead of waiting days for an SDR to reach out). We work with B2B SaaS companies

(45)4.5 out of 5
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Slintel, the leader in capturing technographics-powered buying intent, helps companies uncover the 3% of active buyers in their target market. Slintel evaluates over 100 billion data points and analyzes factors such as buyer journeys, technology adoption patterns, and other digital footprints to deliver market & sales intelligence. Slintel's customers have access to the buying patterns and contact information of more than 17 million companies and 70 million decision makers across the world.

(69)4.8 out of 5
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ClosePlan is a revenue optimization application built natively in Salesforce. ClosePlan helps sales teams to execute their path to close with Relationship Maps, Deal Scorecards and Sales Playbooks. Relationship Maps allow you to create org charts using your existing Salesforce contacts. Deal Scorecards automate you opportunity qualification process based on any sales methodology. Sales Playbooks guide your team through your sales process and methodology.

(27)4.3 out of 5
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PipeCandy is a market intelligence platform with insights on a million+ eCommerce & D2C brands. CPG & D2C brand owners & eCommerce managers use our insights to track digital channels (D2C & marketplaces), category trends & consumer perceptions. Product managers of eCommerce, adtech & fintech use our data to build analytical applications. High performing sales teams at tech & 3PL companies use our data to do TAM research and to build relevant lead lists. We are Nie

(11)4.6 out of 5

Saleswings increases revenues generated by sales and marketing organisations, by providing actionable profile and intent data around a company's business leads. Concretely we provide highly actionable lead website activity, and lead person and company profile data in real-time. This way we enable sales teams sell smarter through sales intelligence, and empower marketers to segment leads based on intent, or retarget a specific set of contacts based on what they are interested in. In simple term

(28)4.8 out of 5
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iCapture is the solution of choice for companies investing in trade shows to fill their sales pipeline and drive revenue. iCapture is the fastest way to capture high-quality leads at a trade show and deliver them to your CRM & Marketing Automation systems. Eliminate manual entry, get better leads, and win more deals. Let's Talk!

(29)4.7 out of 5 is a predictive intelligence product company for enterprise sales and marketers. The plug and play product integrates with your marketing automation and CRM systems and leverages machine learning and predictive classification to determine the deepest context. Using this context to go enhance the quality of your funnel, be it inbound or outbound. All models a built for efficiency and confidence levels or 70% or higher are standard using this product. Typical problems customers solve us

(19)3.8 out of 5

The PX platform is all about optimization. Buyers and publishers benefit through two vehicles: The PX Open Exchange is a marketplace with 500+ integrated and pre-vetted lead sources and direct publishers with over 3 million consumer inquiries per month. It’s a huge pool of available leads — and a single means to measure multiple sources simultaneously. If you have direct publisher relationships, PX Private Marketplaces let you keep it 1-to-1, and further optimize with all the tools and insigh

(43)4.7 out of 5 is the first and only AI-Powered sales intelligence platform that deploys custom-built algorithms to rank over 8 million international companies on their likelihood to expand. represents a brand new approach to marketing and business development by focusing on leads that are active buyers of goods and services: Growth Companies. Deployed by users in more than 15 countries, has transformed the lead generation process. The days of static, un-intuitive list building

(14)4.1 out of 5

(7)4.6 out of 5

On average, our clients double their email sign-ups after they start using our pop-up lightboxes and on-site widgets. We give you the option to customize when forms are shown, who sees them, and what content is displayed. No two visitors are the same, so why show the same form to everyone? Our forms can be personalized based on: Traffic source Page content Specific product pages visited Shopping cart totals UTM parameters Geographic location New or existing customer Exit intent Device Ad

(13)4.3 out of 5

Engage Campaigns gives your reps access to a library of marketing-approved email templates and nurturing tracks that they can use to connect with their prospects.

(68)4.3 out of 5

DataFox was acquired by Oracle in October 2018. DataFox is a leading artificial intelligence (AI) data engine that continuously extracts company-level data and signals to elevate business performance across the enterprise. Enriching customer records with 70+ firmographic data points and 68 types of signals, DataFox allows you to infuse your workflows with trusted data and keep company data up to date forever. Using AI-sourced and human-verified company data, begin to profile and classify your c

Mintigo is a B2B Customer Intelligence Platform, powered by artificial intelligence (AI), that provides a holistic view on where customers are in the buyer’s journey and guides marketing and sales teams on who to target and when to engage. Our self-serve SaaS platform makes it easy for revenue teams to discover their total addressable market, build target audiences around key insights, and orchestrate campaigns at scale. Whether you’re just getting started with ABM, or looking to amplify your g

(22)4.7 out of 5

CloudLead uses machine learning tools backed by human researchers to help B2B sales and marketing teams scale their outbound processes. With CloudLead businesses can identify new customer leads, update & improve existing lead database and setup managed outbound email processes.

(5)5.0 out of 5

Nexus provides an unrivalled depth of customer buying intent signals from across the globe. We track the online behaviour from millions of companies, taken from billions of digital signals every week. Our platform tracks customer buying behaviours across the USA, Europe and APAC regions. We are the only buying intent platform that can track the online content consumption in over nine different languages, from over 55,000 publisher websites across the globe.

(2)4.0 out of 5

Jornaya is the consumer journey insight platform that provides marketers, data analysts, and compliance professionals with the highest-resolution view of the consumer buying journey. It is the only technology platform that witnesses both first- and third-party consumer interactions in real time and across devices. Meeting consumers at these moments of intent enables businesses to shorten the distance between data, decision, and action. Jornaya seamlessly integrates with any buyer journey decisio

(2)4.0 out of 5

LeadBoxer is a lead generation and lead scoring platform for small to large B2B sales teams. LeadBoxer provides sales teams of any size with valuable insights on what their potential customers are interested in before they even reach out. The software automatically creates visitor profiles for website visitors, captures data on their online behaviour and interactions, and then assigns them a leadscore according to parameters set by the assigned account manager. With LeadBoxer, sales teams are

(3)3.3 out of 5

Assess insurance leads more effectively with insurance-specific lead scores

(3)4.5 out of 5
Optimized for quick response

Convertr's data optimization and routing platform empowers your team with high-quality customer data and efficient, compliant processes. - Connect Convertr to your lead channels through API or data imports - Automate data processing to remove bad data and update profiles to your quality and formatting requirements - Integrate with your platforms or select protected CSV files to securely deliver leads in real-time - Improve reporting with Convertr analytics or through clean, consistent d

(1)5.0 out of 5

Contact Lists Management. Clean, enrich, score and active your contacts

(1)3.5 out of 5
Entry Level Price:$49 /month

Salespanel offers software solutions to B2B companies for identifying website visitors, capturing and aggregating leads from different marketing channels and tracking customer behavior and qualifying leads. Salespanel creates a central hub for businesses to monitor all marketing activities and measure results. It also empowers your sales team with all the data they need to close more deals. Align your sales and marketing and improve your ROI with Salespanel.

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High Performers
Velocify Lead Manager
D&B Lattice
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Learn More About Lead Scoring Software

What is Lead Scoring Software?

Lead scoring software is used by companies to evaluate the sale potential of each business lead or opportunity. By using this type of software, companies create scales and benchmarks to rank prospects against. Lead scoring software helps teams focus on lead opportunities that are most likely to convert into sales, thus saving time. Driving focus on high-potential leads help salespeople save the time they would have spent on less valuable leads, and with that time they are enabled to craft better messaging when approaching customers with higher probability to close.

Lead scoring software assigns values or numerical "points" to each lead a business generates. Leads can be scored on multiple attributes, including the professional information they have submitted to a company and how they have engaged with a website and brand across the internet. This process helps sales and marketing teams prioritize leads, respond to them effectively, and increase the rate at which those leads become customers.

Key Benefits of Lead Scoring Software

  • Boosts sales efficiency by providing insights into consumer readiness to make a purchase
  • Increases marketing effectiveness by enabling organizations to effectively measure the return on investment (ROI) of their marketing efforts
  • Facilitates collaboration between marketing and sales to define the profile of sales-ready leads, thus promoting sales and marketing alignment
  • Identifies high-value leads effectively, boosting revenue and helping sales teams to avoid wasting time on leads that are not ready to convert into sales

Why Use Lead Scoring Software?

Organizations use lead scoring software because it is a key component in an efficient marketing and sales process. By assigning scores to leads, companies determine which leads are ready to send directly to sales and which leads still need to be developed by the marketing team. This practice not only provides sales teams with better-qualified leads but also streamlines communication between the two departments. Further reasons businesses use lead scoring software are noted below:

Analysis — Lead scoring software analyzes which leads should be prioritized and then accelerates them up the sales pipeline. The software also matches and assigns leads to the correct sales representative and aligns lead scores with predefined lead distribution criteria.

Scoring management — Lead scoring software reports on and analyzes lead scores to determine the conversion rate of lead opportunities, and aligns lead scores and strategy with existing sales operations.

Attribution — This type of software syncs lead data within the sales database for consistency and accuracy, and provides analysis on lead scores, funnel insights, and both open and closed opportunities.

Integration — Lead scoring software integrates with lead capture and lead intelligence tools to discover leads, as well as customer relationship management (CRM) or marketing automation tools to contextualize lead data.

Who Uses Lead Scoring Software?

Lead scoring software is mostly used by sales and marketing teams. The most important and relevant reasons for these teams using this software are given below:

Sales managers — Lead scoring software allows sales managers and sales teams to measure leads and focus only on the strong or warm leads that produce sales and revenue. This, in turn, helps to maximize conversion rates and shorten sales cycles.

Marketing teams — Marketing teams use lead scoring software to increase marketing qualified leads (MQL) and sales accepted leads (SAL) conversion rates, which could result in more revenue through increased sales. All departments within a company are expected to take on more revenue responsibility and marketing departments get value from this software by chasing only viable leads, which in turn saves time and money.

Finance teams — Finance teams use lead scoring software to track and analyze metrics in regards to sales efficiency, conversion rates, and sales cycles. The more efficient the sales cycle is, the more cost savings a company realizes, and vice versa. Tracking the amount of time and money lost on subpar or premature leads allows an organization to make forecasts and adjustments to minimize these risks in the future.

Kinds of Lead Scoring Software

There are two main types of this software: predictive and rules-based lead scoring software. More information about both types are listed below:

Predictive lead scoring software — Predictive lead scoring software is the most common type of lead scoring software. This type of scoring relies on a predictive model, as well as machine learning and complex algorithms, to identify which leads are best for a company to pursue. These models use external data points, such as demographics, employee count, job openings, web presence, etc., along with historical data and any interactions the lead prospect previously had with the company, to create a more accurate and informed score. The software also creates a predictive model, often using data from a CRM or marketing platform to pinpoint any behaviors and characteristics closed or won accounts share.

Rules-based lead scoring software — Rules-based lead scoring software is a more traditional type of scoring and is usually standard in most marketing automation platforms. It assigns a numeric value to attitudes, characteristics, and behaviors of a prospect, which are defined by a company’s marketing team, although input from sales is common. The intent is that these scores increase the quality of leads that are passed to sales.

Lead Scoring Software Features

There are several features included in lead scoring software that benefits marketing, finance, sales, and the company as a whole. The most important features are further discussed below:

Import and export data — This feature provides options to easily import and export data to and from multiple file types, such as PDFs, spreadsheets, text files, and more.

Integration — Lead scoring software integrates with marketing and sales software, as well as lead intelligence and advanced analytics platforms.

Comparisons — This software feature assists in comparing lead scores to company benchmarks, while providing reporting and analysis that sales teams use to determine which opportunities to follow, and more importantly, which to avoid.

Scoring — Scoring features use criteria such as revenue, budget, and company size to assign score to leads.

Rankings — Lead scoring software contains functionality to create and manage ranking scales for leads based on company objectives and their market position.