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Best Lead Scoring Software

Lead scoring software is used by companies to determine the potential of each business opportunity. By using this type of software, companies can create scales and benchmarks to rank prospects against. A sales team’s time can be valuable and leads can be numerous, so lead scoring software can help teams focus on those lead opportunities that are most likely to convert into sales. Driving focus on high-potential leads can help salespeople save time they would have spent on less valuable leads, and with that time they can craft better messaging when approaching customers with higher probability to close.

Before they score leads, companies need to capture them first. In order to deliver optimal results, lead scoring software needs to be used with software used by marketing and sales, such as lead capture, landing page builders, or CRM.

To qualify for inclusion in the Lead Scoring category, a solution must:

  • Deliver features to create and manage ranking scales for leads based on company objectives and market position (for instance, a company focused on small-business customers from North America will not be interested in enterprise businesses from Europe)
  • Allow users to assign scores to leads based on predefined criteria like company size, location, budget, and revenue
  • Compare lead scores to company scales or benchmarks, and provide reporting and analysis that salespeople can use to determine which opportunities to pursue
  • Integrate with sales and marketing software solutions, as well as advanced analytics or lead intelligence
  • Provide options to easily export and import data to and from most popular file types (spreadsheets, text, PDF, etc.)
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Lead Scoring reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    Velocify® is the leading sales acceleration platform. The company helps more than 1,500 sales teams sell more by bringing speed and control to the entire sales process. Velocify helps sales teams prospect with more precision, accelerate lead engagement, and implement optimized workflows, ultimately helping sales teams find and convert more leads. Core features include: • Lead Capture and De-Dupe • Configurable Lead Scoring • Flexible Lead Distribution • Continuous Activity Prioritization • Outbound Cloud Dialing • Inbound Call Handling • Automated Lead Nurturing • Real-Time Dashboard and Reporting

    (57)4.6 out of 5
    Optimized for quick response
    Optimized for quick response

    VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 15,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads within seconds, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity and revenue-per-rep. VanillaSoft is a privately held company based in Plano, Texas, USA. To learn more, visit Predictive PowerDialer is an AI-powered sales acceleration application that aims to help SDR teams connect with the right people at the right times. The vendor's value proposition is that PowerDialer is designed to increase the focus, engagement and productivity of reps, with the goal of enabling them to generate more sales. The application uses predictive models to make recommendations on the next best prospect and best contact method. In addition to advanced list prioritization, PowerDialer provides single-click dialing, pre-recorded voice messaging, email, inbound call routing, etc. Users can gain insight into what works and what doesn’t by analyzing detailed call reports and capturing activities to the CRM automatically. LocalPresence displays a local number to the user's prospects, which the vendor says can increase contact rates by up to 38% using phone numbers local to virtually every North American and European metropolitan area. According to the vendor, quantity of dials is important, but not as important as having more conversations that lead to qualified opportunities. ImmediateResponse automatically places new incoming leads at the top of sales reps' lists, so that they can respond immediately to hot opportunities. The vendor says customers find that a lead called within five minutes of requesting information is over 10x more likely to answer, and is 4x more likely to qualify.

    (53)4.3 out of 5
    Optimized for quick response
    Optimized for quick response

    Leadspace Customer Data Platform helps B2B Sales and Marketing find and convert their ideal customers through accurate, personalized engagement across all channels.

    (28)4.3 out of 5
    Optimized for quick response
    Optimized for quick response

    EverString’s AI SaaS solution is designed for B2B sales and marketing professionals to drive pipeline growth, help close new customers, expand into new markets, prioritize accounts, and provide actionable insights – all without the need for an administrator.

    (45)4.5 out of 5
    Optimized for quick response
    Optimized for quick response

    Infer’s proven predictive platform helps B2B companies win more customers. Its fit and behavioral models analyze buying signals and predict which prospects will go on to become great customers. Infer also offers a Profile Management platform that uses AI to identify high-value segments, make recommendations, and automate the next-best action.

    Lattice’s advanced suite of AI-based marketing and sales solutions are built to drive 1-to-1 experiences across the entire buyer’s journey. Our platform helps customers personalize digital experiences to increase the efficiency of their sales and marketing teams by prioritizing contacts for lead and account-based (ABM) programs, identifying net new contacts, implementing cohesive omni-channel campaigns and increasing customer lifetime value. With an unrivaled track record of success and expertise, Lattice is the leader in providing AI-enabled ABM solutions. Customers including Dell, Adobe, PayPal, and SunTrust Bank use Lattice to personalize their marketing and sales conversations with thousands of accounts at scale. Target your campaigns based on the following: - Signals and attributes within the Lattice Data Cloud - which tracks firmographics, technographics, financial data, intent data, growth data, etc. on 250M+ companies globally. - Data from within your enterprise systems including product usage data, CRM data, transaction data, ERP data, etc. - AI-powered scoring which identify companies most likely to buy and their expected value.

    Docsify is chrome browser extension that supercharges your Gmail in 1 click. It’s Gmail's secret weapon that helps you: - track emails, links, attachments - schedule emails to be sent later - create and use your own templates - create and use your own text shortcuts - and even more Why Docsify? - Free plan forever - 1-minute installation - easy-to-use and intuitive interface - 100% domain customization - responsive customer support The best tool for 1-to-1 email communication

    6sense is a B2B predictive intelligence engine for marketing and sales. Using its private network of billions of time-sensitive intent interactions, 6sense uncovers net-new prospects at every stage of the funnel and determines which existing prospects are in market to buy. 6sense predicts what products prospects will buy, how much they will buy, and when.

    Saleswings increases revenues generated by sales and marketing organisations, by providing actionable profile and intent data around a company's business leads. Concretely we provide highly actionable lead website activity, and lead person and company profile data in real-time. This way we enable sales teams sell smarter through sales intelligence, and empower marketers to segment leads based on intent, or retarget a specific set of contacts based on what they are interested in. In simple terms, Saleswings upgrades any existing email marketing platform such as Marketing Cloud, Mailchimp, CampaignMonitor or AWeber with lead scoring and lead website tracking capabilities. Saleswings also allows tracking sales leads through Gmail and Outlook, or through any third party form or landing page software when leads submit forms. To maximize results, Saleswings provides a single place where sales teams can take action: The Saleswings command center provides a live feed of the hottest leads and recommends a series of sales actions, depending on the lead's sales-readiness.

    In the world of customer acquisition, risk is created by unverified, non-compliant, and poorly-priced leads. The PX platform removes that risk. It gives you a one-stop marketplace for hundreds of vetted sources, plus an array of automated and predictive tools, so your effort to acquire leads is rewarded by converting those leads into customers. The PX platform addresses the primary challenges brands face in customer acquisition: Compliance, Transparency, Source Management, Control, and Results

    (15)4.6 out of 5
    Optimized for quick response
    Optimized for quick response

    MadKudu is an actionable lead scoring platform for marketing teams looking to create frictionless B2B customer journey. We're able to identify the 20% of leads that will generate 80% of your revenue. Knowing that information, you can then prioritize sales efforts and personalize your customer journey accordingly. One way to use that information is to allow qualified leads to schedule a demo with one of your rep (instead of waiting days for an SDR to reach out). We work with B2B SaaS companies including brands like InVision, Algolia, Segment, Drift and tons of others.

    Radius ( is the only enterprise customer data platform (CDP) on a mission to power data intelligence across all B2B applications, channels, and users. Built on The Network of Record™ - the world's most accurate and comprehensive B2B data ecosystem - and pioneering AI, Radius helps companies discover, manage and reach their audiences. With Radius, our customers have a single source of truth, a unified view of every possible customer, and the largest reach across more than 500 channels. Radius customers include Comcast, MetLife, Square, and Sam’s Club. is a predictive intelligence product company for enterprise sales and marketers. The plug and play product integrates with your marketing automation and CRM systems and leverages machine learning and predictive classification to determine the deepest context. Using this context to go enhance the quality of your funnel, be it inbound or outbound. All models a built for efficiency and confidence levels or 70% or higher are standard using this product. Typical problems customers solve using maroon: - Scoring and prioritizing prospects - Segmenting leads based on geographies, target markets and product lines - Discovering buyer intent and enabling personalization - Net new accounts with a named account standard - Predictive channel and marketing insights Customers have been able to realize a 23% lift in L2R within 4 months of product adoption. Maroon started its journey in 2016 and since has successfully served customers across the world. To name a few Tata Communications, Oracle Asia Pacific, Eureqa, Airnet Infotech among others.

    (8)4.6 out of 5
    Optimized for quick response
    Optimized for quick response

    PipeCandy is the only predictive analytics platform that tracks global e-Commerce landscape to predict major inflection points in e-Commerce businesses. PipeCandy tracks over 100 e-Commerce specific attributes. World's leading corporations use PipeCandy's insights to discover e-Commerce companies to sell to, acquire or partner with.

    Mintigo is a B2B Customer Intelligence Platform, powered by artificial intelligence (AI), that provides a holistic view on where customers are in the buyer’s journey and guides marketing and sales teams on who to target and when to engage. Our self-serve SaaS platform makes it easy for revenue teams to discover their total addressable market, build target audiences around key insights, and orchestrate campaigns at scale. Whether you’re just getting started with ABM, or looking to amplify your go-to-market strategy, Mintigo can help. From fast-growing startups to large scale enterprises, businesses of all sizes are using Mintigo to build revenue and growth strategies.

    Engage Campaigns gives your reps access to a library of marketing-approved email templates and nurturing tracks that they can use to connect with their prospects.

    DataFox is a company intelligence platform that helps sales and marketing teams find and prioritize target accounts to grow pipeline. DataFox's team of 100+ human analysts verify AI-sourced insights on millions of businesses to provide robust Company Data, Growth Signals, and Account Scoring. Headquartered in San Francisco, CA, DataFox is backed by Goldman Sachs, Green Visor, Google Ventures, and Slack, and used by high-growth startups and Fortune 500 companies alike; examples include UPS, Accel Partners, Bain & Company, Twilio, Zendesk, and Outreach.

    Jornaya is the consumer journey insight platform that provides marketers, data analysts, and compliance professionals with the highest-resolution view of the consumer buying journey. It is the only technology platform that witnesses both first- and third-party consumer interactions in real time and across devices. Meeting consumers at these moments of intent enables businesses to shorten the distance between data, decision, and action. Jornaya seamlessly integrates with any buyer journey decisioning process or toolkit. The Jornaya platform has unmatched visibility into the consumer journey and the consumer's intent because its technology is a first-hand witness to everything the consumer does across devices, browsers, and web properties. Jornaya is an essential addition to a marketer’s decisioning toolkit. No matter what else a marketer’s consumer intent tool kit includes, Jornaya contributes data and insights that cannot be found from any other source.

    LeadBoxer is a lead generation and lead scoring platform for small to large B2B sales teams. LeadBoxer provides sales teams of any size with valuable insights on what their potential customers are interested in before they even reach out. The software automatically creates visitor profiles for website visitors, captures data on their online behaviour and interactions, and then assigns them a leadscore according to parameters set by the assigned account manager. With LeadBoxer, sales teams are able to track website visitors, page and video views, and document downloads, as well as measure traffic sources. The designated sales person can set the importance of various lead properties (industry, no. of page views, etc.) to in order to influence the leadscore assigned by LeadBoxer. When a lead is ready to be qualified, LeadBoxer reports and notifies the salesperson (or people) responsible. The relevant salesperson can engage with their lead directly via the LeadBoxer app, where leads can be reviewed, assigned, or removed at any time. LeadBoxer integrates with CRMs and other sales tools via an advanced API.

    2Lead is how we see the new standard in Lead Management We – MMIT – are an ever growing international company consisting of employees who firmly believe the customer comes first. Including your customers. Founded in 1999 our main focus has been enabling true Lead Management, making sure every lead our customers generate is captured, logged and followed up on properly. Our customers never lose track of a single lead! What does 2Lead do? 2Lead puts you in full control of your leads. 2Lead captures the leads you generate from different channels and distributes them to your sales organization in a matter of seconds – in a secure, legal and controlled fashion. Think of leads that come in through your marketing campaigns, websites, data capture forms, customer service, etc. In summary Positive User experience √ 2Lead brings your leads together from multiple channels in one practical lead management application √ 2Lead is praised by users for its clear and user-friendly interface √ Your 2Lead application can be tuned in any language you like √ 2Lead is available at surprisingly low licensing costs √ 2Lead never causes you unexpected costs for updates Increased conversion √ 2Lead shows you which of your campaigns work better than others √ 2Lead allows you to always keep an eye on your KPIs √ 2Lead makes sure you never lose track of a single lead again Optimize your Marketing efforts √ 2Lead offers you contact details and interests of each lead on one single page √ 2Lead notifies you exactly when and how to contact each lead In short: 2Lead is Lead Management made easy.

    Contact Lists Management. Clean, enrich, score and active your contacts

    Akordis guides you through your sale, shows your team where you need help and makes sure you win the deal

    BySide a company focused on "lead activation", ie. the ability to leverage the conversion potential of existing online visitors through a multichannel approach on real-time optimisation and personalisation. We help our customers to quickly increase sales, freeing them from the usual constraints of IT projects. Our marketing platform seamlessly combines real time profiling with real time personalization, marketing automation and offline contacts with voice (click2call and outbound), text (chat, sms, email) and video (video2call).

    Create a common language across your team with actionable qualification scorecards that adapt to any methodology. Sales can qualify opportunities in a simple and intuitive way. Deal Scorecard provides sales leadership quick visibility into opportunity health to align conversations and forecasts. ✔ Visualize blind spots with out of the box reports and dashboards ✔ Provides sales leadership quick visibility into opportunity health ✔ Supports any sales qualification methodology ✔ Customize scorecard to fit your organization's process

    Convertr is a global provider of real-time demand-generation technology. Made for marketers, Convertr’s Customer Acquisition Platform transforms demand-generation into a more efficient, profitable and manageable operation that can be automated entirely depending on your end-goal. From data-capture to conversion tracking, Convertr works in real-time to offer a range of solutions that help marketers acquire, understand and convert their customers more effectively.

    On average, our clients double their email sign-ups after they start using our pop-up lightboxes and on-site widgets. We give you the option to customize when forms are shown, who sees them, and what content is displayed. No two visitors are the same, so why show the same form to everyone? Our forms can be personalized based on: Traffic source Page content Specific product pages visited Shopping cart totals UTM parameters Geographic location New or existing customer Exit intent Device Advanced targeting rules Design customizations are easy with our intuitive drag-and-drop editor and template library. We even offer custom design support to all our clients. A/B testing and analytics are built-in, so that you can easily optimize for the highest conversions. Concerned about linking Digioh to your e-mail marketing software or CRM system? We offer built-in integrations to hundreds of software platforms. And if your provider isn't already on our list of current integrations, we'll set up a custom integration for you (included in any of our plans).

    Domex's Sales Leads Tracker is a comprehensive software tool developed exclusively to cater to all the needs of a Sales Team.

    Easy-to-use lead management software for marketers and sales teams.

    LexisNexis Lead Integrity Attributes draws from the industry's largest proprietary data repository.

    LoyaltyBuilders is a web-based tool empowers marketers to target individual customers with relevant messages and product recommendations.

    Opticlose continuously ranks your prospects (both uncontacted and active) on dozens of criteria to find the best one to call right now.

    Use the customer lists you already have to quickly build predictive models for different scenarios, so you can target the leads that are most likely to become customers.

    Predictive Lead Scoring is able to accurately predict which prospects are most likely to turn into great customers. Infer models the historical data sitting in the CRM system, as well as thousands of external signals mined from the web.

    Predictive was built in partnership with salesforce and is specifically tailored to work well with salesforce Campaigns and Engagement Activities to get the results you need in a competitive environment

    Push It's software increases offshore customer satisfaction an average of 28% because every experience is accent free & world class quality.

    Available on the Salesforce AppExchange, SalesPredict helps B2B marketing and sales teams drive more revenue by showing them who's most likely to buy--and why. Using predictive analytics + your CRM and marketing automation system data + the open web and outside data sources, SalesPredict provides transparent predictive lead scoring and insights that will help you target inbound and outbound efforts more effectively, increase sales-qualified leads, lift conversions, and accelerate sales cycles. Customers typically report 2x-4x lift in conversions.

    SaaS Predictive Lead Scoring Solution - Sparklane help marketer and sales people to target "the most likely to buy" companies