Lead scoring software is used by companies to determine the potential of each business opportunity. By using this type of software, companies can create scales and benchmarks to rank prospects against. A sales team’s time can be valuable and leads can be numerous, so lead scoring software can help teams focus on those lead opportunities that are most likely to convert into sales. Driving focus on high-potential leads can help salespeople save time they would have spent on less valuable leads, and with that time they can craft better messaging when approaching customers with higher probability to close.
Before they score leads, companies need to capture them first. In order to deliver optimal results, lead scoring software needs to be used with software used by marketing and sales, such as lead capture, landing page builders, or CRM.
To qualify for inclusion in the Lead Scoring category, a solution must:
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Velocify® is the leading sales acceleration platform. The company helps more than 1,500 sales teams sell more by bringing speed and control to the entire sales process. Velocify helps sales teams prospect with more precision, accelerate lead engagement, and implement optimized workflows, ultimately helping sales teams find and convert more leads. Core features include: • Lead Capture and De-Dupe • Configurable Lead Scoring • Flexible Lead Distribution • Continuous Activity Prioritization • O
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Leadspace helps companies take back control of their marketing and sales data with its leading intelligent B2B Customer Data Platform. It helps you get healthy, with advanced tools for enriching and updating all your data with the most rich and open B2B data graph in the industry. Next, it helps you get smart, using sophisticated AI to unlock the insights and opportunities buried deep inside your data. Then, it helps you get busy, by activating the enhanced data, in real-time, across sales and
EverString’s AI SaaS solution is designed for B2B sales and marketing professionals to drive pipeline growth, help close new customers, expand into new markets, prioritize accounts, and provide actionable insights – all without the need for an administrator.
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MadKudu is an actionable lead scoring platform for marketing teams looking to create frictionless B2B customer journey. We're able to identify the 20% of leads that will generate 80% of your revenue. Knowing that information, you can then prioritize sales efforts and personalize your customer journey accordingly. One way to use that information is to allow qualified leads to schedule a demo with one of your rep (instead of waiting days for an SDR to reach out). We work with B2B SaaS companies
6sense is a B2B predictive intelligence engine for marketing and sales. Using its private network of billions of time-sensitive intent interactions, 6sense uncovers net-new prospects at every stage of the funnel and determines which existing prospects are in market to buy. 6sense predicts what products prospects will buy, how much they will buy, and when.
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On average, our clients double their email sign-ups after they start using our pop-up lightboxes and on-site widgets. We give you the option to customize when forms are shown, who sees them, and what content is displayed. No two visitors are the same, so why show the same form to everyone? Our forms can be personalized based on: Traffic source Page content Specific product pages visited Shopping cart totals UTM parameters Geographic location New or existing customer Exit intent Device Ad
Mintigo is a B2B Customer Intelligence Platform, powered by artificial intelligence (AI), that provides a holistic view on where customers are in the buyer’s journey and guides marketing and sales teams on who to target and when to engage. Our self-serve SaaS platform makes it easy for revenue teams to discover their total addressable market, build target audiences around key insights, and orchestrate campaigns at scale. Whether you’re just getting started with ABM, or looking to amplify your g
DataFox is a company intelligence platform that helps sales and marketing teams find and prioritize target accounts to grow pipeline. DataFox's team of 100+ human analysts verify AI-sourced insights on millions of businesses to provide robust Company Data, Growth Signals, and Account Scoring. Headquartered in San Francisco, CA, DataFox is backed by Goldman Sachs, Green Visor, Google Ventures, and Slack, and used by high-growth startups and Fortune 500 companies alike; examples include UPS, Acce
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BySide a company focused on "lead activation", ie. the ability to leverage the conversion potential of existing online visitors through a multichannel approach on real-time optimisation and personalisation. We help our customers to quickly increase sales, freeing them from the usual constraints of IT projects. Our marketing platform seamlessly combines real time profiling with real time personalization, marketing automation and offline contacts with voice (click2call and outbound), text (chat,
Create a common language across your team with actionable qualification scorecards that adapt to any methodology. Sales can qualify opportunities in a simple and intuitive way. Deal Scorecard provides sales leadership quick visibility into opportunity health to align conversations and forecasts. ✔ Visualize blind spots with out of the box reports and dashboards ✔ Provides sales leadership quick visibility into opportunity health ✔ Supports any sales qualification methodology ✔ Customize scor
Convertr is an API-first data routing and optimization platform. We are an unbiased tool used to filter, enhance, normalize, and automatically route accurate & actionable prospect data. We protect our customers against expensive, bloated databases overwhelmed by bad data and create opportunities for data-driven decisions that maximize results.
Available on the Salesforce AppExchange, SalesPredict helps B2B marketing and sales teams drive more revenue by showing them who's most likely to buy--and why. Using predictive analytics + your CRM and marketing automation system data + the open web and outside data sources, SalesPredict provides transparent predictive lead scoring and insights that will help you target inbound and outbound efforts more effectively, increase sales-qualified leads, lift conversions, and accelerate sales cycles. C