--- title: ActiveCampaign Reviews meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14779 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14779 scale: '5' date_modified: '2026-08-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews **Vendor:** ActiveCampaign **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,779 ## About ActiveCampaign ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ## ActiveCampaign Pros & Cons **What users like:** - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. (848 reviews) - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. (787 reviews) - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. (654 reviews) - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. (621 reviews) - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. (574 reviews) - Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (521 reviews) - Helpful (498 reviews) - Intuitive (474 reviews) - Integrations (422 reviews) - Marketing Automation (417 reviews) **What users dislike:** - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. (419 reviews) - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. (403 reviews) - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. (388 reviews) - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. (294 reviews) - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. (280 reviews) - Steep Learning Curve (238 reviews) - Learning Difficulty (230 reviews) - Poor Customer Support (217 reviews) - Limitations (216 reviews) - Email Issues (178 reviews) ## ActiveCampaign Reviews ### 1. Great Email Marketing, But Too Expensive and Clunky for the Value **Rating:** 1.5/5.0 stars **Reviewed by:** Mohammed S. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign is a feature-rich, multi-faceted tool that could be a perfect fit for certain organisations. I especially enjoy their builder. I find it very intuitive to use. Their support is also very hands-on and thorough, especially when you are new to building automations and workflows. I was using this on a regular basis while I was a customer of ActiveCampaign; however, I have left over a couple of years ago. **What do you dislike about ActiveCampaign?** I ultimately ended up switching out of ActiveCampaign because they are way too expensive compared to their competitors. Also, over the years I have seen them try to do everything and therefore they end up being very clunky and don't really do anything well. Their attempt to combine CRM and pipeline into their existing email marketing, I believe, is lacking. So, for my use case, I only used their email marketing, which is actually very good, but you still have to pay for all the features, even if you don't use them. They simply price me out, and I think they price out many others. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign was allowing me to automate pipelines and email marketing. It allowed me to take new contacts from my landing pages and put them into email flows to encourage them to stay in contact and ultimately become customers. ### 2. Okay platform - good features, but not responsive to customers. **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** The team members were eager to help when I wanted to cancel **What do you dislike about ActiveCampaign?** There are constant bots requesting access to our list - currently, over 300K. It's a lot of effort to clean them out regularly. Only recently did I find out that's not normal. The team did offer to assist when I told them emails were not being delivered, though the system said they were. **What problems is ActiveCampaign solving and how is that benefiting you?** It actually created problems by not having a way for us to log into our account when we got locked out during the holiday season. It took weeks of back and forth before we were let in mere days before Christmas. By then, our resolve had been crushed, and our busiest revenue-building season of the year was already over. It almost cost us the company. I was surprised no one even offered to refund our month's fee, even though we couldn't get in. ### 3. Cost-to-Benefit No Longer Works **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign is undoubtedly a powerful tool. The automation builder is top-tier, and the CRM integration works smoothly for managing complex customer journeys. **What do you dislike about ActiveCampaign?** However, we have reached a point where the cost-to-benefit ratio no longer aligns for our business. While the features are robust, they aren't "unique" anymore. Most modern competitors (like Brevo, MailerLite, or even HubSpot’s newer tiers) offer nearly identical automation logic, tagging, and segmentation at a fraction of the price. We’ve noticed that as our contact list grows, ActiveCampaign’s pricing scales aggressively, feeling more like a "success tax" than a value-added service. **What problems is ActiveCampaign solving and how is that benefiting you?** We are currently evaluating a move to more affordable alternatives that provide the same core functionality without the enterprise-level price tag. If you have a massive budget, it's a great tool, but for everyone else, there are much more cost-effective options on the market today. ### 4. ActiveCampaign, the best companion but with the worst costs **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2024 **What do you like best about ActiveCampaign?** My favorite thing about ActiveCampaign is its simplicity **What do you dislike about ActiveCampaign?** The cost is really too high, there are competing services with much more competitive prices **What problems is ActiveCampaign solving and how is that benefiting you?** It solved the problems we encounter using MailChimp (e.g. desktop/mobile email compatibility), and this significantly reduced wasted time ### 5. Interesting tool, but outdated and not suited for modern B2B needs **Rating:** 1.5/5.0 stars **Reviewed by:** Alberto Domenico P. | Head of Growth & Co-Founder, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2025 **What do you like best about ActiveCampaign?** The only valuable feature I’ve found is the email deliverability within automations. The 1:1 mailing works well and ensures messages actually reach the inbox, which is definitely a strength compared to other platforms. **What do you dislike about ActiveCampaign?** The platform feels extremely outdated and not designed for companies working in B2B or SaaS. You cannot log manual actions within deals, deals can’t be tagged (so if you sell different products to the same lead, you’re forced to create multiple deals instead of tracking a single relationship), and there’s no data enrichment—you need to manually search and update contact information. Automations are very limited, pipelines are antiquated, and overall processes are unnecessarily clunky. It makes the platform frustrating for anything beyond very basic use. **What problems is ActiveCampaign solving and how is that benefiting you?** To be honest, ActiveCampaign is not solving most of my problems. The only real benefit I get is reliable email deliverability within automations, which ensures that messages reach prospects. Beyond that, it doesn’t help with key B2B workflows such as deal management, contact enrichment, or pipeline tracking. For companies like mine, the platform adds more friction than value. ### 6. Great Tool for Automation and Analytics, But Pricey **Rating:** 1.5/5.0 stars **Reviewed by:** Lucy A. | professeur particulier de japonais, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2025 **What do you like best about ActiveCampaign?** I really enjoy using ActiveCampaign for my email marketing. The automation features are powerful and easy to set up, allowing me to create complex customer journeys without much hassle. I also appreciate the detailed statistics and reports — they give me a clear view of how my campaigns are performing and help me make better decisions. **What do you dislike about ActiveCampaign?** However, it’s definitely on the expensive side, especially for small businesses or solo entrepreneurs. While the features are great, I wish the pricing were a bit more accessible. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me automate my email marketing and customer follow-up, saving me a lot of time. The automation workflows ensure that every subscriber receives the right content at the right moment without me having to manage it manually. The detailed analytics and reporting let me understand what’s working and what needs improvement, so I can make data-driven decisions. Overall, it makes my marketing more efficient and helps me engage with my audience in a more personalized way. ### 7. Great features, but formatting hiccups, and tech glitches **Rating:** 1.5/5.0 stars **Reviewed by:** Patricia S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2025 **What do you like best about ActiveCampaign?** This is Ferrari software. It can do a lot. The automations are powerful and you can tag your contacts in detail. The help desk responds promptly. **What do you dislike about ActiveCampaign?** I dread every time I have to enter this software each week. I have had a ton of tech glitches from Day 1. I've hired more than one expert to help me setup and learn the software. While some were user error, at this point, I've been using the software for the better part of 3 years and there is always another wonky problem. The templates don't function with ease. Test emails arrive with odd formatting. Automations don't follow the goals and tags as expected. The help desk responds promptly, however, and after many emails back and forth and me jumping through hoops to follow instructions, more often than not, the answer boils down to "hmmm, we can't fix that problem but we'll tell our tech team, who will not fix that problem anytime soon". Unless something changes, I plan to switch to another provider before my next billing cycle. **What problems is ActiveCampaign solving and how is that benefiting you?** It emails my clients. ### 8. Mass Email Access, but the New Dark Design Isn’t Intuitive **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** Only that I have access to send mass emails. **What do you dislike about ActiveCampaign?** It is not intuitive. The new dark design hurts the eye. Keeping it light would make more sense vs making it look like literally every B2B funnel today. **What problems is ActiveCampaign solving and how is that benefiting you?** Helps our business send mass emails and automations. ### 9. Ridiculously Priced, With Constant Template Troubles **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2026 **What do you like best about ActiveCampaign?** Managing email lists. Scheduling email... **What do you dislike about ActiveCampaign?** Price is ridiculous. Constant trouble with templates. Changing website. Adding features that are useless while ignoring what we actually use. **What problems is ActiveCampaign solving and how is that benefiting you?** It sends email and has some templating features. The rest has no use for us. ### 10. Automation Is Strong, but Overall Experience Needs Improvement **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about ActiveCampaign?** It’s good when it comes to automation, and it also has strong email marketing and segmentation. **What do you dislike about ActiveCampaign?** I don’t like the UI. I also had trouble integrating it with HubSpot, and the list management between the two isn’t intuitive. **What problems is ActiveCampaign solving and how is that benefiting you?** A lot of the GTM work feels manual and repetitive. Personalization at scale is poor, and leads aren’t converting because there isn’t proper nurturing in place. These issue is being resolved here. ### 11. Good automations + deliverability. But very high pricing, limited options, moving away from email **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about ActiveCampaign?** The automations are solid. Email deliverability is good. **What do you dislike about ActiveCampaign?** Pricing is very high for what it offers, and there are no limited-service tiers offered for accounts that aren't interested in the wider products (AI, CRM, SMS, whatever else). Limits on email sending. Hard focus on AI and CRM which I do not use on ActiveCampaign and will not be using on ActiveCampaingn. If you're looking for a great email platform, go to ActiveCampaign in 2023 or go somewhere else as of autumn 2025. **What problems is ActiveCampaign solving and how is that benefiting you?** The automations are solid. The emails are solid. But ActiveCampaign limits how many emails you can sent each month, which is a huge problem ### 12. Shrink-flation affecting an otherwise great tool **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2023 **What do you like best about ActiveCampaign?** 2025 Update: They've retained automation features and after 2 year it's still easy to use for myself and other teammates. 2023: Easy to onboard, good training and chill sales folks, integrates with Salesforce. We switched from Pardot and it was easy to implement and I loved that they had live and recorded training sessions to onboard. I haven't had to reach out to customer support as I can find answers on my own most of the time. **What do you dislike about ActiveCampaign?** 2025 Update: They dramatically decreased what you get with a paid subscription. In an attempt to push their CRM/Deals feature, they added in 2025, they've taken away the ability to have account-level details unless you're an enterprise or buy the add-on. Active Campaigns does not offer legacy pricing, and we had to decrease our contacts by 50% and lost the account object, while still having to pay an extra $200/year. During this transition, no one offered a phone call to review what service level would fit us best. It's a shame, as it was a great, easy-to-use tool that led to us re-engaging with old contacts. But paying more for less just isn't in the budget in 2025. 2023: The integrations with Salesforce aren't perfect and you have to have deep knowledge of Salesforce to make some things flow smoothly. Some nuances with setting up contacts vs. companies and where data is stored. **What problems is ActiveCampaign solving and how is that benefiting you?** It's easy to send one-off or drip campaign emails. The design process is simple and it's great how much we can brand our collateral. ### 13. An 'ok' platform which costs too-much for what you get **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2025 **What do you like best about ActiveCampaign?** * Deliverability of emails is high * It supports advanced automations * There is a lot of flexibility in their email designer **What do you dislike about ActiveCampaign?** * They bumped the yearly price by more than $100 and hidden it very well in the small letters (in the 'your renewal is coming' email) and I discovered only when getting my credit card bill. Their support wasn't helpful at all, and didn't even let me downgrade to a monthly billing cycle. Merely for that alone I won't be staying with them. * Their user interface is very non-intuitive and inefficient. Simple actions take too many clicks and navigation is hard. Reporting is cumbersome. They recently made an upgrade to their reporting and just made it worse. * Their email. designer, while providing plenty of options, is also terribly inefficient. Integrating an image in your email, for example, requires you to split your text to two components, so you can interleave the image in between. Tables are not supported at all, unless you use raw HTML. **What problems is ActiveCampaign solving and how is that benefiting you?** Sending my newsletter to my subscribers Automation emails for webinars (including automatic reminders and follow ups) ### 14. BEWARE of this major limitation... Could be better with one feature alone **Rating:** 1.5/5.0 stars **Reviewed by:** Brendan Dan P. | CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2025 **What do you like best about ActiveCampaign?** The team and support at active campaign are second to none. the pricing is reasonable. The deliverability and the method of creating automations is brilliant. **What do you dislike about ActiveCampaign?** We’ve just started using ActiveCampaign and were shocked to realise it lacks a basic feature every proper CRM has. I'm writing this so that anyone switching can not make the same mistake as us. what they dont allow is a lookup feild or a custom lookup field to link one contact to another. This is STOCK STANDARD / OEM in platforms like Zoho CRM, HubSpot, Salesforce, Microsoft Dynamics, and even Freshsales. Use cases like having an authorised representative, a next of kin, a carer, a spouse, a broker managing clients, referred clients, referral source... or linking anyone to any one, which i cant think of a business that won't use this functionality which is why the others have it innately built in. You can't create a field that points to another contact, which makes ActiveCampaign feel like an email tool pretending to have CRM features. This one missing feature is now seriously limiting how we can use the platform and we’re reconsidering whether it’s viable for us long-term. If you need or use this in your current setup BEWARE Active Campaign can't do it. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is helping us automate our marketing and onboarding workflows without needing to hire a consultant or agency. The UI is intuitive enough that we were able to start building fairly sophisticated automations straight away, which is a huge benefit compared to platforms that require technical support just to get started. It’s definitely strong on the email and automation side. The support and onboarding team at AC is world class. ### 15. Using it since beginning of my marketing career, now pricing forces me to leave **Rating:** 2.0/5.0 stars **Reviewed by:** Tobias B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2025 **What do you like best about ActiveCampaign?** Awesome tool, very reliable and just works. Use it for +9 years already. Features are well tested and the connection with postmark (for transactional emails) just makes sense and helps a lot to make mistakes in business & marketing automation logic visible. **What do you dislike about ActiveCampaign?** Pricing increase forces me to pay 3x more. From around 220€ + 180€ (postmark) / year to now 1300€ / year in the next month. 1. Needed upgrade as I'm hitting contact limit of 1000 (still around 900) 2. Got blocked from all my contacts with paywall for new annual price. 3. Switched to new Plus Plan 1000 (45€ / Month), 4. Actually need to Upgrade on Plus Plan 2500 (95€ / Month) + 15€ / Month for Postmark So from 400€ (lite plan incl. postmark) -> 630€ (price upgrade) -> 1300€ (price upgrade + 100 contacts too much) **What problems is ActiveCampaign solving and how is that benefiting you?** Sending transactional emails and defining flows for it. ### 16. Payment without installment: loss and contract termination **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about ActiveCampaign?** It is easy to use. Email deliveries are fast. **What do you dislike about ActiveCampaign?** The payment method. They don't offer installments, they charge everything at once. My client was furious about the non-installment charge, I lost my contract because of it and still had to pay 4,000.00 to the client who felt wronged. Result: I paid ACTIVE CAMPAIGN, the contract ended, now the platform is of no use to me. Regrettable! **What problems is ActiveCampaign solving and how is that benefiting you?** Email and landing page automation. ### 17. AC offers great opportunities for email marketing, but I find the interface not very intuitive. **Rating:** 1.5/5.0 stars **Reviewed by:** Steffen S. | Trainer und Berater, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2025 **What do you like best about ActiveCampaign?** The abundance of possibilities that AC offers me for my email marketing. **What do you dislike about ActiveCampaign?** I found and still find the interface not very intuitive. For someone like me, who does everything alone as a solo entrepreneur, it's too much. I was often frustrated when I wanted to set up something in AC and first had to look at 1000 instructions. **What problems is ActiveCampaign solving and how is that benefiting you?** AC allows me to reach my target audiences with automated email sequences. If it were easier, I would have done it regularly. At some point, I gave up. I am in the process of switching to the WP newsletter plugin. For me, this is a much simpler and completely sufficient solution. In that sense, AC is probably not the wrong product. But I am in the wrong target audience for it. ### 18. Easy to Use, But Frustrating Cancellation Process **Rating:** 1.5/5.0 stars **Reviewed by:** Courtney S. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2025 **What do you like best about ActiveCampaign?** I liked the functionality for it's time. **What do you dislike about ActiveCampaign?** how you can't cancel without emailing support and when you email them they give you the run around to go back to where you were which tells you again.... to email them.... Also the log in process was ridiculous. Every process is just a hassle and don't have time for that. **What problems is ActiveCampaign solving and how is that benefiting you?** it's not benefitting me because I don't want to use it ### 19. Decent but still has a clunky interface, disappointingly buggy, and overpriced **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2025 **What do you like best about ActiveCampaign?** I like that AC has a lot of different options for automations. It can do just about anything I might want in terms of sequencing. I've only begun to scratch the surface of what it can do, even after years. **What do you dislike about ActiveCampaign?** What I dislike most about AC is that I can't fully trust the automations. Many small-batch ones that I've run have yielded incorrect results. It's VERY common to run a batch of contacts through an automation, only to discover it ran correctly on only 90% or 95% of them instead of 100%. Contacts often slip through the cracks due to bugs. Another issue that even when composing a new message entirely within the editor, you really have to send test emails to check the formatting. It will often drop formatting like bold and italics when the message is sent, even though it displays properly in the editor. If it worked 100% accurately, it might be worth the price, but the frequent bugs that aren't getting fixed even after years just leaves it feeling like it's not a very high-trust option these days. **What problems is ActiveCampaign solving and how is that benefiting you?** I need a way to send emails to my various lists. It does the job. ### 20. Disappointing Experience **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2025 **What do you like best about ActiveCampaign?** The tools are fairly easy to use and the templates can be helpful. It is easy to add contacts. **What do you dislike about ActiveCampaign?** The platform can be glitchy at times where edits do not take. This past time I reached out to customer support was extremely disappointing. I had to check in numerous times as there was no response in several days, and the contact did not provide me with the correct information the first time. This review process has been lack luster as well. I should not have to create a separate account to leave a review. **What problems is ActiveCampaign solving and how is that benefiting you?** The automation has been easy to use. ### 21. Way to expensive for what it can do **Rating:** 2.0/5.0 stars **Reviewed by:** Nora N. | Ondernemer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2025 **What do you like best about ActiveCampaign?** It is easy to use and it connects with other software easily **What do you dislike about ActiveCampaign?** Where do I begin.. It is not stable, it crashes, it is slow and the editor to write e-mails is really really poor. It doesn't autosave what you are doing so it is like working in the 80 ties where you have to save every 10 minutes to be sure you don't loose it. Yet they raised their pricing last year (for me it want from 1668 usd to 2164!!!). It may be interesting for companies who create poor , boring mails but if you want a beautiful newsletter this is not where you want to be. **What problems is ActiveCampaign solving and how is that benefiting you?** It sends emails... and I make funnels with it.. ### 22. Price keeps increasing **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2025 **What do you like best about ActiveCampaign?** The webhooks function makes it easy to automate and segment **What do you dislike about ActiveCampaign?** ActiveCampaign has been increasing their fees significantly and randomly. I used to pay around $30 for far more subscribers and now I pay over $60 and get to have far less subscribers. I’ve been with ActiveCampaign for a very long time , but looking to switch **What problems is ActiveCampaign solving and how is that benefiting you?** Automation. ### 23. Effective, but bloated pricing relative to market **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2025 **What do you like best about ActiveCampaign?** Automations designer is really effective. **What do you dislike about ActiveCampaign?** The pricing is VERY bloated. 100%+ over what is an accurate representation of the value the tool brings. A second dislike is the glitchiness of the design tools that will sometimes reload and because it wasn't proactively 'saved' you lose tons of work. The work should be auto-saved to the cloud since we live in 2025 and not 2003. **What problems is ActiveCampaign solving and how is that benefiting you?** Email nurturing helps keep prospects and leads engaged. ### 24. It's better than other providers but it's far from perfect **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2024 **What do you like best about ActiveCampaign?** It's relatively easy to use and it works most of the time **What do you dislike about ActiveCampaign?** Like most technology, AC is not perfect. Some of the features and functionality are not always intuitive. Support is difficult to reach when there's a problem. It's also really expensive, and the price goes up a lot per year. **What problems is ActiveCampaign solving and how is that benefiting you?** Customer acquisition and retention ### 25. Overpriced for limited integrations **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2025 **What do you like best about ActiveCampaign?** Automations are good and easy to set up here **What do you dislike about ActiveCampaign?** Its overpriced for the limited integrations with platforms such as Stripe **What problems is ActiveCampaign solving and how is that benefiting you?** Allowing us to build a customer list outside of social media ### 26. No longer priced for small businesses owners **Rating:** 2.0/5.0 stars **Reviewed by:** Robin S. | Certified Life Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2023 **What do you like best about ActiveCampaign?** The best feature is being able to schedule calls with real people on zoom to get answers to my questions. Most of the experts have been very helpful. **What do you dislike about ActiveCampaign?** The new pricing structure. It is now so high that I have begun researching alternatives. **What problems is ActiveCampaign solving and how is that benefiting you?** I can create landing pages, accept payment and send automated emails all in one platform. It makes me more productive. ### 27. Does what its supposed to, for quite a large sum of money **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2024 **What do you like best about ActiveCampaign?** Some parts of active campaign were pretty easy to use, and the automations were pretty good and intuitive when it came to the mailings part. **What do you dislike about ActiveCampaign?** Its really expensive, and doesn't do much for the cost. There was also a lack of easy to understand documentation, making it hard to do more complicated things with the automations in active campaign. **What problems is ActiveCampaign solving and how is that benefiting you?** CRM, Automation mails, and lead scoring. ### 28. Price too high for a frequently broken product. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2025 **What do you like best about ActiveCampaign?** The email sender reputation is pretty good. **What do you dislike about ActiveCampaign?** Price increase is annoying, as they just slapped some crappy AI into it but the product experience is still slow and bloated. Stop putting things behind a paywall when you charge 300/mo for a basic 7k person email list. Come on now. **What problems is ActiveCampaign solving and how is that benefiting you?** Email marketing to my waitlist. ### 29. Detrimental for my business **Rating:** 2.0/5.0 stars **Reviewed by:** Gretchen R. | Contributor, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2025 **What do you like best about ActiveCampaign?** I liked that I could use an email archive and connect to ManyChat. **What do you dislike about ActiveCampaign?** I ended up in the spam inbox for nearly every contact I sent an email to. This was detrimental to my business because I was no longer reaching the folks that subscribed to my emails and this took away potential leads and didn't allow for email deliverability. The integrations were great, but it's not worth the awful spam score and poor deliverability. **What problems is ActiveCampaign solving and how is that benefiting you?** It integrates directly to ManyChat which helped me cut out third party. This made the movement of data much easier. ### 30. This platform has a lot of glitches **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2020 **What do you like best about ActiveCampaign?** I appreciate the purpose and desired function of AC. **What do you dislike about ActiveCampaign?** Every day we run into a glitch that I have to pay my VA to try to correct with many attempts. Sometimes it works and sometimes it doesn't. I have lost a lot of money to these glitches. **Recommendations to others considering ActiveCampaign:** This is a great program that meets all the needs of an entrepreneur taking their business from totally manual to the next level! **What problems is ActiveCampaign solving and how is that benefiting you?** I am able to disseminate my newsletters and automations ### 31. Positive and professional **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2025 **What do you like best about ActiveCampaign?** Automated mailings. Easy to set up using templates **What do you dislike about ActiveCampaign?** So expensive and small increases in number of contacts incur high charges **What problems is ActiveCampaign solving and how is that benefiting you?** Regular mailings to stay in touch with contacts ### 32. it is very limited, unlike other tools **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about ActiveCampaign?** not much, you have to pay to use everything. **What do you dislike about ActiveCampaign?** it is not a complete tool, it has many limitations that force you to pay more to have a good tool, unlike many other tools that come fully integrated **What problems is ActiveCampaign solving and how is that benefiting you?** mass email sending ### 33. Some good, some bad **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2025 **What do you like best about ActiveCampaign?** The mobile app is easy to use and accessible to everyone on our team. **What do you dislike about ActiveCampaign?** We moved to ActiveCampaign because of the pricing. Unfortunately this past year, the prices have increased dramatically. **What problems is ActiveCampaign solving and how is that benefiting you?** Active Campaign's automations help us track our leads and follow up with them. ### 34. Good tool but a little uncompetitive pricing and UX wise **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2025 **What do you like best about ActiveCampaign?** The funnel building system is nice and has all the functions needed **What do you dislike about ActiveCampaign?** It's a little slow when you are in the camapign builder.Pricing and UX **What problems is ActiveCampaign solving and how is that benefiting you?** Good sequence generator for email marketing for subscribers ### 35. Functionality ok, Support not at all **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2024 **What do you like best about ActiveCampaign?** different possibilities for tagging contacts, lists, splitting camaigns and automation **What do you dislike about ActiveCampaign?** I've been with Active Campaign for 5 or 6 years and the newsletter delivery works well. BUT: The price increases massively every year. However, the effort involved in moving everything is very high, which is why many customers still stay. And the biggest problem is: Unfortunately, the support hasn't gotten any better over the years: it takes days of discussion before the problem is even understood. Due to the time zone difference, it takes about a week for support to even understand the problem. You get the feeling that they don't know the campaign editor and its functions (well). So if you have an urgent problem, what then? Once the problem is understood, support will eventually say that the problem has been solved by the technical team. Yet it still exists. The main thing is that the ticket can be closed. Alternatively, the technical team says that it's my computer. The problem also exists on the iPad, iPhone and other people's devices... All in all, the support makes an effort, but the result is frustrating for the amount of money you pay. **What problems is ActiveCampaign solving and how is that benefiting you?** Sending campaigns, automation funnel ### 36. A relatively easy platform with some great qualities, but also awful ones **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2024 **What do you like best about ActiveCampaign?** It has some good automation possibilities **What do you dislike about ActiveCampaign?** Lack of support Poor e-commerce abilities Sub par customer service Not enough automation possibilities Missing general functions **What problems is ActiveCampaign solving and how is that benefiting you?** It solves the simple problem that we want to market to customers via email and this platform allows us to do so. The forms are really useful for integrating into our website to allow seamless data capture where increasing contacts is a goal of ours. Allows basic automation and some slightly more advanced. ### 37. Extreamely expensive **Rating:** 2.0/5.0 stars **Reviewed by:** Luanne H. | Clinical Nutritionist & Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2024 **What do you like best about ActiveCampaign?** I find the automation useful, some parts are more intuitive than others but overall I have been able to use it effectively. It is still way too expensive, when I moved from another platform I suddenly had to pay more than double, which was a shock. **What do you dislike about ActiveCampaign?** The price is punishing. As a small business, the rate is far too high. I will be looking for alternatives. I don't need or use a lot of the features. Having options that include the email and automations but not so much of the crm bells and whistles would be good. **What problems is ActiveCampaign solving and how is that benefiting you?** I use it for emails to my list and automated emails for subscribers to certain products. **Official Response from Nicole O.:** > Hi Luanne! If you have any concerns about our current pricing and packaging or the plan that you’re on, please reach out to us at help@activecampaign.com. We are more than happy to help make sure you are getting the most value for what you need. ### 38. Very useful tool for automating communication processes, many things to improve and overpriced **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2024 **What do you like best about ActiveCampaign?** The ability to automate my communications and manage many types of conditions **What do you dislike about ActiveCampaign?** Multilingual communication management (e.g. subject and preheader), does not handle number value (e.g. could be useful for sorting companies by turnover), CRM to be improved, lack of traffic channels for user acquisition, rate limit API calls, excessive costs as soon as you exceed the contact limit, quality of customer support is deteriorating, and training too **What problems is ActiveCampaign solving and how is that benefiting you?** Automate my communications and implement by reducing the role of developers ### 39. Great automations, big budget needed **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2024 **What do you like best about ActiveCampaign?** I love the automations where you can add conditions and send individuals down different action-based/tailored paths. The email designing is easy to use as well. **What do you dislike about ActiveCampaign?** I have been very disappointed by the mandatory price increases/plan upgrades over the past 2 consecutive years - they decided to invest in upgrading their tech yet the cost is being pushing on their customers even if the upgrades are not going to be used by the customer and even if the upgrade doesn't make sense. I feel at the mercy of their upgrades - as a solopreneur this is frustrating and I'm deciding if/where to migrate to avoid the dramatic cost hikes. **What problems is ActiveCampaign solving and how is that benefiting you?** AC is helping me with my funnel nurturing ### 40. I am not finding a great deal of value. **Rating:** 1.5/5.0 stars **Reviewed by:** Clay t. | VP Sales and Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2024 **What do you like best about ActiveCampaign?** Auto Reminders - Tasks - Pipelines - Deal progression and notes. **What do you dislike about ActiveCampaign?** AC was not able to sync all of our contacts. website connection was difficult in our case because we were not allowed to automatically sync. Our owners denied that request. Manual was difficult. These things are mostly our fault but in the end cause issues with dealing and utilizing the product. **What problems is ActiveCampaign solving and how is that benefiting you?** It tracks deals and allows notes to be kept about a customer. **Official Response from Nicole O.:** > Hi Clay! We would be grateful for a chance to work with you directly towards a resolution for the concerns you raised ASAP. If you could please send us a email at feedback@activecampaign.com with your account information, we can connect directly with you to learn more about your experience and help resolve any issues you are having. ### 41. Difficult to explore on your own unsupervised. The UX has a really steep learning curve. **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2025 **What do you like best about ActiveCampaign?** Great overview of deals and the automation, when you find it, works great. **What do you dislike about ActiveCampaign?** It's insanely difficult to navigate around in. Our Sales reps are super confused. **What problems is ActiveCampaign solving and how is that benefiting you?** Before, we used Excel to collect info about deals, leads and so on. Now we have it one place. ### 42. Lots of potential, but too cumbersome **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2025 **What do you like best about ActiveCampaign?** I like that the system has comprehensive reporting, and direct connection to marketing features like email blasts. **What do you dislike about ActiveCampaign?** It's glitchy. The navigation is definitely not user friendly. And the integrations are difficult. **What problems is ActiveCampaign solving and how is that benefiting you?** Mostly, we have reduced our usage to CRM and sales analytics ### 43. Buggy UI and terrible account management **Rating:** 1.5/5.0 stars **Reviewed by:** Corban B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2024 **What do you like best about ActiveCampaign?** The UI is simply when it works. The email editor and automations tooling feels soild but is super buggy. **What do you dislike about ActiveCampaign?** There is many things that make using AC difficult. For starters: - the account name is a unique value and can't be used twice. Makes 0 sense for a org working with millions of customers - the way to tag and segment users is based on using tags and automations. why not let me just create filters on the account varibles or customer varibles and AC manages them for me? The tagging and automations is a pain to manage for segmenting many different needs. - the automations tool is crazy buggy. sometimes support would wimply say we know and sorry... - the email editor is the same thing. buggy. you know it and nothing is being done. we had some basic stuff like light/dark mode edits in the html that would just break your UI. thats a requirment for emails in 2024 - we tried for 6 months to find our contract with you all an no one knew where it was with SalesForce or you guys. neither party had any idea. it was a REALLY bad situation to be in and we couldn't manage our setup until it was solved. - we have technical issues with the account name being a primary key and tried to talk to someone for months with emails legit being ignored or not respnded too. not sure why in the end but it was terrible. - integrations are super basic like with SF or using a custom setup to our DB is not available. this is a big issue for any company looking to sync data between sales and support tooling also. we are looking to leave AC as we speak due to these issues. **What problems is ActiveCampaign solving and how is that benefiting you?** we hoped it vould be a way to create better email automations based on changing data in our platform. in order to keep it all in sync it has become to much of a cost on engineering. **Official Response from Nicole O.:** > Hi Corban, We're sincerely sorry to hear about your experience and would like to learn more and see how we can help. Unfortunately, we have not able to locate your contact info based on the information provided here, but we would be grateful if you could respond to our request for more information or contact feedback@activecampaign.com with this direct concern so we can work to help resolve. -The team at ActiveCampaign ### 44. Has a lot of potential, not sure if it’s worth it **Rating:** 1.5/5.0 stars **Reviewed by:** Amber C. | Senior Product Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2024 **What do you like best about ActiveCampaign?** They built out a lot of functionality within the system, as far as automations, templates, campaigns, etc. **What do you dislike about ActiveCampaign?** The system has a lot of weird kinks to it that end up taking me a lot of time. The user interface reminds me of something that was designed in the early 2000s. **What problems is ActiveCampaign solving and how is that benefiting you?** We use this for a CRM and for email marketing ### 45. Struggled with them from day one but they're too embedded in my site's architecture to change now. **Rating:** 1.5/5.0 stars **Reviewed by:** Joseph A. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2024 **What do you like best about ActiveCampaign?** In all honesty, not much. The automations are useful but that's about it. There are potentially good features here on higher plans, but it's already costing me over £6000 a year just for hosting my mailing list. Things that are standard in other ESPs like Mailchimp and MailerLite seem to be premium addons from Active Campaigns. **What do you dislike about ActiveCampaign?** There's a lot I dislike, other than being very expensive for what you get. The most recent thing that's terrible is the new roll out of the email campaign creation. They did no soft launch of this and it's pretty terrible. We have a lot of lists and launch products to very specific groups. The new campaign list selection method has made this incrediblel difficult. I raised this with them and I was told to submit a feature request. :/ It's clunky and crashes Safari a *lot*. Obvs you can just use Chrome but it's not idea. A lot of people have been asking for years for them to put alt tags on their tracking pixels but they've so far refused. Non-alt tagged images in an email affects deliverabilty. I've recently been forced into a 20% increase in costs with them which is annoying as their basic plan is expensive. Around £7000 / $10,000 a year for 150,000 contacts. I'm getting a slight discount but their basic plan only provides the most basic of CRM etc. **What problems is ActiveCampaign solving and how is that benefiting you?** We simply need to divide people who are into different things into different lists. This is actually a lot more complicated than it needs to be in AC as you can't simply use a drop down menu on your site to segment customers properly. You need to build and maintain a large automation. ### 46. Active Campaign is a great but pricey option. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Performing Arts | Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2023 **What do you like best about ActiveCampaign?** You are able to customize it to your specific needs and keep track of everything as you go. **What do you dislike about ActiveCampaign?** They don't have a 'pause' option which would be good for when your business is taking a long break. They just increased their rates further and it's impossible to get someone on the phone. **What problems is ActiveCampaign solving and how is that benefiting you?** Seeing which links people click on, how many times they open an e-mail and keeping track of their replies. **Official Response from Nicole O.:** > Hello! We adjusted our plans and pricing to ensure our customers get the most value for what they are paying. If you have any concerns about our current pricing and packaging or the plan that you’re on, please reach out to us at help@activecampaign.com. We are more than happy to help! —The team at ActiveCampaign ### 47. Lousy Customer Service/More Fees **Rating:** 1.5/5.0 stars **Reviewed by:** Dietitian Jill P. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2024 **What do you like best about ActiveCampaign?** I can send my campaigns on time to all of my list. **What do you dislike about ActiveCampaign?** Horrible customer service ... paid more for less services. Templates are not very customizable without an expert. **What problems is ActiveCampaign solving and how is that benefiting you?** Can send emails and automations ### 48. nice rupoort but many problem **Rating:** 2.0/5.0 stars **Reviewed by:** Fulvio S. | ecommerce specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2024 **What do you like best about ActiveCampaign?** the support, they are not very fast but the answers are perfect and always helpful **What do you dislike about ActiveCampaign?** it is true that there are many functions, but very often free or low quality systems have greater possibilities, especially in the analysis of sent emails or the management of tags, categories etc.. **What problems is ActiveCampaign solving and how is that benefiting you?** i can menage my list and send DEM to my list ### 49. Email Marketing Companion and more **Rating:** 2.0/5.0 stars **Reviewed by:** Murtaza K. | Digital Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2022 **What do you like best about ActiveCampaign?** What active campaign calls a recipe. We can create automation and implement our complete email strategy in one go, plus many different email templates to choose from **What do you dislike about ActiveCampaign?** Sometimes it's very slow to create an email template or even import contacts. Maybe a server issue. Also to create automation first you have to get your templates ready. I hope we get do that through one window **What problems is ActiveCampaign solving and how is that benefiting you?** Running promotion campaigns and also informing customers about our new customers. We sometimes understand how to formulate the strategy based on options provided by an active campaign ### 50. Comprehensive top-notch platform with glitches and poor customer service **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2024 **What do you like best about ActiveCampaign?** This platform makes CRM so easy. It has full functionality in a pretty easy to understand layout. I love all that it can do with it and how it makes many tasks easy to complete. **What do you dislike about ActiveCampaign?** So many glitches, I've lost count. Losing emails, trouble with automations running properly, etc. And when those glitches / issues happen, I find that getting a timely, clear and helpful response is nearly impossible. Some of the most painful and incompent support I've had for a paid service. **What problems is ActiveCampaign solving and how is that benefiting you?** Connecting with potential clients, nurturing them and building / running a funnel that converts new clients. ## ActiveCampaign Discussions - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 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[Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## ActiveCampaign Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management - Contract/License Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics - Email Management - File Management - Deal Management **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records - Business Process Automation - Performance Management - Calendar Management - Sales Pipeline Management - Communication Management - Campaign Management **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution - Cross Channel Attribution **Platform Interoperability** - Close Ecosystem API **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design - Forms Creation & Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making - AI/Machine Learning - Social Media Integration - Third-Party Integrations **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Third-Party Integrations - CRM Integration **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics - Workflow Management - Opportunity Management - Sales Pipeline Management - Reporting/Analytics - Calendar Management - Pipeline Management - Content Management - Communication Management - Visual Analytics - Template Management - Predictive Analytics - Document Management - Channel Management - Commission Management - Field Sales Management **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Channels** - Social Media Integration - Website - Text Message (SMS) - Voice Assistants - Other - Multi-Channel Marketing **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Marketing** - B2B Attribution - B2C Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms - Customizable Forms - Real-Time Notifications - Alerts/Notifications **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Additional Functionality** - Search/Filter - AI Copilot - Commenting/Notes - Content Publishing Options - Reporting & Statistics - Content Library - Document Classification - Drag & Drop - Customizable Branding - SSL Security - API - Document Management - Document Storage - Collaboration Tools - Data Capture and Transfer - Autofill - Multi-Channel Distribution - Convert to PDF - Customizable Templates - Media Library - Generative AI - Full Text Search - Surveys & Feedback - Data Import/Export - Forms Management - Electronic Signature - Third-Party Integrations - Reporting/Analytics - Workflow Management - Template Management - Mobile Access **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Social Functionality** - Social Functionality **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting - Budgeting/Forecasting - Correlation Analysis - Competitive Analysis - Sales Trend Analysis - Statistical Analysis **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Discovery** - Lead Management - Scoring/Ranking - Lead Context - Pipeline Management - Workflow Management - Opportunity Management - Task Management - Contact Management - Calendar Management - Email Management - Campaign Management **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics - Reporting/Analytics **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support - Third-Party Integrations - Social Media Integration - Customer Support - Multi-Channel Social Integration **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking - Predictive Analytics - Visual Analytics - Task Management - Contact Management - Lead Management - Opportunity Management - Workflow Management **Management** - Conversion Viability - Workflow **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Dynamic Modeling - Lead Qualification - Lead Capture - Real-Time Reporting - Contact Database - API - Reporting & Statistics - Role-Based Permissions - Collaboration Tools - Dashboard Creation - Modeling & Simulation - Exception Reporting - Generative AI - Sales Reports - Performance Metrics - "What If" Scenarios - Customizable Reports - Data Import/Export - AI Copilot - Graphical Data Presentation - Drag & Drop - Access Controls/Permissions - Alerts/Notifications - Business Process Control - Multi-Currency - Pipeline Reports **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Mobile Access - Lead Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Data Synchronization - Analysis - Sales Trend Analysis - Demographic/Firmographic Data - Real-Time Data **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Strategic Planning **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Prospecting Tools - Reporting/Analytics - AI Copilot - Auto-Dialer - For Sales Teams/Organizations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Additional Functionality** - Drag & Drop - Interaction Tracking - Customizable Fields - Multiple Scoring Models - CRM - Customer Segmentation - Predictive Analytics - Prioritization - Lead Qualification - Contact Database - Reporting & Statistics - Alerts/Notifications - Email Marketing - Lead Nurturing - Web Forms - Document Storage - Search/Filter - Prospecting Tools - Email Tracking - Sales Forecasting - Customizable Templates - Lead Generation - Sales Reports - Lead Distribution - Data Enrichment - AI Copilot - API - Real-Time Notifications - Lead Capture - Reminders - Generative AI - Forecasting - Email Templates - Activity Dashboard - Activity Tracking - Workflow Automation **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Third-Party Integration - Internal Chat Integration - Collaboration Tools - Prospecting Tools - Real-Time Data **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **AI Automation - SMS Marketing** - AI SMS **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Generative AI** - AI Text Generation - Generative AI - Proposal Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Calendar/Reminder System **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification **Additional Functionality** - Search/Filter - Alerts/Notifications - Data Import/Export - Lead Capture - Batch Processing - Email Tracking - Tagging - Pipeline Reports - Drag & Drop - Segmentation - Customizable Fields - Role-Based Permissions - Interaction Tracking - CRM - Document Storage - AI Copilot - Contact Database - Referral Tracking - Quotes/Estimates - Multi-Channel Communication - Lead Qualification - Marketing Automation - Email Templates - Sales Reports - Customer Journey Mapping - Reminders - Lead Scoring - Data Security - Customizable Reports - Calendar Sync - For Startups - Performance Metrics - Sales Trend Analysis - For iPad Devices - Customizable Templates - Activity Tracking - Reporting & Statistics - For Mac Devices - Landing Pages/Web Forms - Lead Nurturing - Gamification - Prioritization - Web-based Deployment - Softphone - Single Sign On - Customer Database - Event Triggered Actions - Mobile App - Email Sequences - Customer Segmentation - Lead Assignment - For Small Businesses - Live Chat - Business Card/Badge Scanning - Data Visualization - Customer Social Profiles - Social Promotion - Monitoring - Engagement Tracking - Social Media Monitoring - Customer Engagement - Sentiment Analysis - Brand Tracking - Audience Targeting - Workflow Automation **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top ActiveCampaign Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,481 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,314 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,255 reviews)