ActiveCampaign Features

Based on 1972 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows administrators to customize to accommodate their unique processes. Includes ability to create custom objects, fields, rules, calculations, and views.

Based on 1922 ActiveCampaign reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 2022 ActiveCampaign reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 1449 ActiveCampaign reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.

Based on 1347 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Based on 2088 ActiveCampaign reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 1473 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Based on 3718 ActiveCampaign reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements

Based on 3499 ActiveCampaign reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 3703 ActiveCampaign reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 2402 ActiveCampaign reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.

Based on 2134 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Based on 3703 ActiveCampaign reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 2423 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

As reported in 309 ActiveCampaign reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Able to create custom reports to cater to specific metrics and key performance indicators. This feature was mentioned in 288 ActiveCampaign reviews.

Based on 301 ActiveCampaign reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 337 ActiveCampaign reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

As reported in 271 ActiveCampaign reviews. Provides features to allow scaling for large organizations.

As reported in 303 ActiveCampaign reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

As reported in 298 ActiveCampaign reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

As reported in 243 ActiveCampaign reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

As reported in 287 ActiveCampaign reviews. Alerts marketer of the performance of particular campaigns.

As reported in 405 ActiveCampaign reviews. Syncs lead data within the sales database for consistency and accuracy

Based on 434 ActiveCampaign reviews. Provides analysis on lead scores, funnel insights, and both open and closed opportunities

Based on 2089 ActiveCampaign reviews and verified by the G2 Product R&D team. Store and retrieve information associated to customer contacts and accounts. Track company-wide communication and information about contacts and accounts.

Based on 1015 ActiveCampaign reviews. Manage partners by tracking channel partner leads and sales opportunities. Provide a partner portal to collaborate with channels on sales opportunities and to share product, pricing, quoting, ordering, and training information

Based on 1754 ActiveCampaign reviews and verified by the G2 Product R&D team. Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide.

Based on 1671 ActiveCampaign reviews and verified by the G2 Product R&D team. Manage and track tasks and activities. Assign due dates and integrate to calendars to manage daily schedules and priorities.

Based on 1219 ActiveCampaign reviews and verified by the G2 Product R&D team. Assign and manage sales quotas and territories. Track progress against quotas. Change as needed.

Based on 1426 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows users to sync their Email, Calendar and Contact tools with their CRM system. Includes Microsoft Outlook and Google integration.

Based on 1204 ActiveCampaign reviews and verified by the G2 Product R&D team. Enter product/part numbers and manage the prices associated with them. Typically functionality allows users to add products and prices to opportunities and quotes if these modules are provided within the same system.

Based on 1137 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows users to create a quote to be provided to a customer that contain at least products, prices and associated discounts. Order management allows users to process orders that contain products, prices and associated discounts.

Based on 1275 ActiveCampaign reviews and verified by the G2 Product R&D team. Management of contracts made with customers. Contract management includes negotiating the terms and conditions in contracts and ensuring compliance with the terms and conditions, as well as documenting and agreeing on any changes or amendments that may arise during its implementation or execution.

Based on 2299 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows users to send email to contacts in bulk. Common features include: Built in Email templates, social media integration, Subscriber list management, sign up forms, success rate reports, AB testing and auto-responders.

Based on 2192 ActiveCampaign reviews and verified by the G2 Product R&D team. Optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.

Based on 2143 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows users to manage and track leads though a process. The lead process typically involves steps such as: 1. Lead Generation, 2. Customer Inquiry, Inquiry Capture, Lead Filtering, Lead Grading, Lead Distribution and Lead Qualification.

Based on 1479 ActiveCampaign reviews and verified by the G2 Product R&D team. Enables analysis of effectiveness of an organizations various marketing activities

Based on 1467 ActiveCampaign reviews and verified by the G2 Product R&D team. Tracks issues/help requests reported by customers through the resolution process.

Based on 1625 ActiveCampaign reviews and verified by the G2 Product R&D team. Provides a convenient way for customers to get answers to inquiries, post service issues, place orders, view order histories, and gain access to other information contained in the knowledge base.

Based on 1757 ActiveCampaign reviews and verified by the G2 Product R&D team. Information repository that provides a means for information to be collected, organized, shared, searched and utilized. Allows customers to get answers to common questions.

Based on 1322 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows customer support professionals access to all information required to support the customer including customer information, case history and related customer social activity. Common features include: call recording, analytics, workforce management, call script management, and compliance management.

Based on 1446 ActiveCampaign reviews and verified by the G2 Product R&D team. Enables analysis of customer support activities to optimize customer support professionals, processes and tools.

Based on 1923 ActiveCampaign reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.

Based on 1931 ActiveCampaign reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Based on 1631 ActiveCampaign reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Based on 3753 ActiveCampaign reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.

Based on 3645 ActiveCampaign reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Based on 3124 ActiveCampaign reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Based on 1223 ActiveCampaign reviews and verified by the G2 Product R&D team. Enables multiple users to interact by sharing information to achieve a common goal. Social collaboration focus's on the identification of groups and collaboration spaces in which messages are explicitly directed at the group and the group activity feed is seen the same way by everyone

Based on 1327 ActiveCampaign reviews and verified by the G2 Product R&D team. Use public social networks to listen and engage with customers. Allows users to filter what’s important and respond quickly. Often this functionality allows questions and requests from customers on social networks to case management.

Based on 1370 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows software to be easily used on multiple mobile devices include phone and tablet devices.

Based on 1945 ActiveCampaign reviews and verified by the G2 Product R&D team. Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports.

Based on 2139 ActiveCampaign reviews and verified by the G2 Product R&D team. An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of an organization’s Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance

Based on 1287 ActiveCampaign reviews and verified by the G2 Product R&D team. Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates.

Based on 5172 ActiveCampaign reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Based on 3586 ActiveCampaign reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Based on 2917 ActiveCampaign reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Based on 2722 ActiveCampaign reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

Based on 2441 ActiveCampaign reviews and verified by the G2 Product R&D team. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

Based on 6453 ActiveCampaign reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically

Based on 6278 ActiveCampaign reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.

Based on 6130 ActiveCampaign reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Based on 5738 ActiveCampaign reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores

Based on 4373 ActiveCampaign reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Based on 4077 ActiveCampaign reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Based on 3533 ActiveCampaign reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Based on 4865 ActiveCampaign reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.

Based on 3467 ActiveCampaign reviews and verified by the G2 Product R&D team. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

Based on 4354 ActiveCampaign reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Based on 3959 ActiveCampaign reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.

Based on 5082 ActiveCampaign reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Based on 3486 ActiveCampaign reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Based on 4340 ActiveCampaign reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Based on 3986 ActiveCampaign reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Based on 3792 ActiveCampaign reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

Based on 3563 ActiveCampaign reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.

Based on 3487 ActiveCampaign reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

Based on 3104 ActiveCampaign reviews and verified by the G2 Product R&D team. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. 2635 reviewers of ActiveCampaign have provided feedback on this feature.

Based on 2334 ActiveCampaign reviews and verified by the G2 Product R&D team. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

Overview of all media purchases and campaigns in a single interface. 348 reviewers of ActiveCampaign have provided feedback on this feature.

Enables marketer to set metrics by which their campaigns are automatically optimized. 321 reviewers of ActiveCampaign have provided feedback on this feature.

Amount and quality of inventory partner sites on which ads can be placed. 306 reviewers of ActiveCampaign have provided feedback on this feature.

Based on 285 ActiveCampaign reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

As reported in 274 ActiveCampaign reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 265 ActiveCampaign reviews.

Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 258 ActiveCampaign reviews.

Allows marketer to set a limit on how many times a consumer sees their ad. This feature was mentioned in 239 ActiveCampaign reviews.

Based on 231 ActiveCampaign reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Based on 265 ActiveCampaign reviews. Tools offered for creating and optimizing creative components of campaigns.

Supports rich media display and video ads that involve user interaction. 239 reviewers of ActiveCampaign have provided feedback on this feature.

Allows for ads to be placed in mobile apps. This feature was mentioned in 221 ActiveCampaign reviews.

Supports rich media mobile ads that involve user interaction. This feature was mentioned in 223 ActiveCampaign reviews.

Based on 2322 ActiveCampaign reviews and verified by the G2 Product R&D team. Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

Based on 2675 ActiveCampaign reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Based on 2547 ActiveCampaign reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

Based on 2440 ActiveCampaign reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

Based on 2397 ActiveCampaign reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Product functionality for social advertising. This feature was mentioned in 301 ActiveCampaign reviews.

Based on 295 ActiveCampaign reviews. Able to target desired audiences based on demographics and behavior variables.

Based on 283 ActiveCampaign reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA). 256 reviewers of ActiveCampaign have provided feedback on this feature.

Based on 250 ActiveCampaign reviews. Able to match the marketer's ad with specific content on a site or page.

Compiles data from a breadth of either internal or external sources. This feature was mentioned in 286 ActiveCampaign reviews.

As reported in 314 ActiveCampaign reviews. Enables user to communicate data by securely exporting and sharing it.

Based on 270 ActiveCampaign reviews. Allows users to view data visualizations on several devices.

Dashboards which are customizable and interactive so that the user can view sales information in a way that fits his or her needs. 309 reviewers of ActiveCampaign have provided feedback on this feature.

Enables user to segment customer or prospect data in meaningful ways such as by industry or region. 331 reviewers of ActiveCampaign have provided feedback on this feature.

Based on 293 ActiveCampaign reviews. Provides scores or rankings of each prospect based on the data provided.

As reported in 277 ActiveCampaign reviews. Provides insights to determine which deals already in the pipeline have the best chance of closing.

Warns sales teams of accounts that may be at risk of being lost. This feature was mentioned in 240 ActiveCampaign reviews.

Based on 266 ActiveCampaign reviews. Provides live customer data so that sales organizations forecasts stay current.

Updates every time a change is made enabling users to trace a deal through the pipeline. This feature was mentioned in 318 ActiveCampaign reviews.

As reported in 181 ActiveCampaign reviews. Enables competition between a sales team by providing things like challenges and scoreboards.

As reported in 305 ActiveCampaign reviews. Provides insightful data at the account level to arm salespeople with the most relevant information possible.

As reported in 349 ActiveCampaign reviews. Enables sales managers to stay on top of their team activities by providing visibility into customer communication.

Aligns lead scores with predefined lead distribution criteria This feature was mentioned in 432 ActiveCampaign reviews.

Matches and assigns leads to the correct sales representative 409 reviewers of ActiveCampaign have provided feedback on this feature.

As reported in 391 ActiveCampaign reviews. Determines which leads should be prioritized and then accelerates them up the pipeline

As reported in 443 ActiveCampaign reviews. Integrates with lead capture and lead intelligence tools to discover leads

Based on 449 ActiveCampaign reviews. Creates and assigns scoring system to rank the viability of leads

Integrates with CRM or marketing automation tools to contextualize lead data 399 reviewers of ActiveCampaign have provided feedback on this feature.

As reported in 384 ActiveCampaign reviews. Reports on and analyzes lead scores to determine the conversion rate of lead opportunities

Aligns lead scores and strategy with existing sales operations This feature was mentioned in 426 ActiveCampaign reviews.

Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives. This feature was mentioned in 126 ActiveCampaign reviews.

Based on 113 ActiveCampaign reviews. Delivers notifications to both sides of the conversation.

Sends automated emails to further engage clients and potential clients. This feature was mentioned in 118 ActiveCampaign reviews.

Allows for live chat to be enabled within the app for customer help. 94 reviewers of ActiveCampaign have provided feedback on this feature.

Allows agents to join a customer's browser session and navigate through the website with them. This feature was mentioned in 78 ActiveCampaign reviews.

Allows users to customize chat colors, text, logos, and branding. This feature was mentioned in 166 ActiveCampaign reviews.

Archives conversations in a separate location for later reference. 98 reviewers of ActiveCampaign have provided feedback on this feature.

Enables employees to denote potential customers. This feature was mentioned in 103 ActiveCampaign reviews.

Based on 99 ActiveCampaign reviews. Establishes a knowledge base for employee reference during conversations.

As reported in 87 ActiveCampaign reviews. Provides a central location for help requests, helping employees respond sooner.

As reported in 100 ActiveCampaign reviews. Allows for the creation of profiles for contacts and customers.

Mapped-out responses for conversations. This feature was mentioned in 1124 ActiveCampaign reviews.

Artificial intelligence (AI) and chatbot involvement. This feature was mentioned in 976 ActiveCampaign reviews.

Based on 1002 ActiveCampaign reviews. Live human component of conversations.

Quality of interface for designing and customizing conversation maps. 1044 reviewers of ActiveCampaign have provided feedback on this feature.

Conversations enacted over social media. 988 reviewers of ActiveCampaign have provided feedback on this feature.

Conversations enacted through embedding or pop-ups on websites. 1173 reviewers of ActiveCampaign have provided feedback on this feature.

Based on 914 ActiveCampaign reviews. Conversations enacted through text message (SMS).

Conversations enacted through voice assistants. This feature was mentioned in 832 ActiveCampaign reviews.

Conversations enacted through other channels. 839 reviewers of ActiveCampaign have provided feedback on this feature.

Overall quality of customer targeting based on needs or situations. This feature was mentioned in 1233 ActiveCampaign reviews.

As reported in 1155 ActiveCampaign reviews. Creation and modification of customer profiles based on conversations.

Reporting based around specific and overall conversation results. This feature was mentioned in 1293 ActiveCampaign reviews.

As reported in 1233 ActiveCampaign reviews. Capture and organization of leads from conversations.

Success rate of conversations leading to customer purchases. This feature was mentioned in 1181 ActiveCampaign reviews.

Based on 603 ActiveCampaign reviews. Automates in-system tasks and provides reminders and details for manual tasks for sales team members to complete.

Integrates tightly with email inbox and allows the scheduling and tracking of email outreach and correspondence. This feature was mentioned in 781 ActiveCampaign reviews.

Provides sales dialer functionality or integrates tightly with dialer software, with useful automation and high-quality calls. 498 reviewers of ActiveCampaign have provided feedback on this feature.

Based on 524 ActiveCampaign reviews. Provides relevant automation in sales channels outside of email and calls, like social media posts, SMS text messages and more.

Provides two-way integration with sales CRM: (1) Tracking sales team actions and prospect responses and (2) Pulling CRM data to populate and personalize sales outreach. 631 reviewers of ActiveCampaign have provided feedback on this feature.

As reported in 543 ActiveCampaign reviews. Integrates with calendar software so users can seamlessly schedule calls.

Automatically assign strategic leads and accounts to individual reps in a shared bucket for anyone to work on. This feature was mentioned in 515 ActiveCampaign reviews.

As reported in 622 ActiveCampaign reviews. Retains and incorporates company-approved messaging and presentations into emails, calls, meetings, etc.

Orchestrates automated sales tasks and outreach across a number of channels (email, calls, social media, etc.) and/or integrated systems. 620 reviewers of ActiveCampaign have provided feedback on this feature.

Reports on the effectiveness of an entire outreach workflow as well as the effectiveness of specific marketing materials, messaging, outreach tactics, and team members. 583 reviewers of ActiveCampaign have provided feedback on this feature.

As reported in 515 ActiveCampaign reviews. Surfaces relevant insights about how a team member can perform better, either with improved sales techniques or prospect-specific hints.

As reported in 471 ActiveCampaign reviews. Provides gamifaction features to rank sales reps on performance

Based on 410 ActiveCampaign reviews. Monitor the behavior of website and online store visitors

As reported in 399 ActiveCampaign reviews. Ability to target website visitors based on behavioral patterns

Based on 355 ActiveCampaign reviews. Adapt the selling process to each visitor, including content and pricing

As reported in 412 ActiveCampaign reviews. Provide a library of templates for various purposes such as website engagement or e-commerce

As reported in 439 ActiveCampaign reviews. Allows users to customize templates and use them on multiple channels easily

Track the performance of different versions of templates and suggest optimizations This feature was mentioned in 411 ActiveCampaign reviews.

As reported in 2018 ActiveCampaign reviews. Allow users to edit text and themes on email templates

Provide a library of stock images to use for emails 1514 reviewers of ActiveCampaign have provided feedback on this feature.

Offer email proofing capabilities 1614 reviewers of ActiveCampaign have provided feedback on this feature.

As reported in 1678 ActiveCampaign reviews. Provide mobile responsive email templates

Based on 401 ActiveCampaign reviews. Recommend products based on order history and online behavior

As reported in 405 ActiveCampaign reviews. Provide custom content to website visitors based on their online behavior

Deliver messages targeted at buyers who are about to leave an online store This feature was mentioned in 361 ActiveCampaign reviews.

Optimize search based on the role of the user or inventory availability 347 reviewers of ActiveCampaign have provided feedback on this feature.

As reported in 337 ActiveCampaign reviews. Machine learning or artificial intelligence that powers the personalization features of the platform.

Tools to automatically recommend products to a customer based on their viewing or purchasing history. This feature was mentioned in 325 ActiveCampaign reviews.

Based on 346 ActiveCampaign reviews. The ability to test various configurations and recommendations to determine which are most successful with customers.

As reported in 396 ActiveCampaign reviews. Tools to create personalized messaging based on customer data collected from purchases or viewing history.

Based on 380 ActiveCampaign reviews. Integrate personalized content and recommendations on websites

Based on 463 ActiveCampaign reviews. Define customized email templates which are sent automatically

Based on 420 ActiveCampaign reviews. Include personalization features that are mobile-friendly and responsive

As reported in 1752 ActiveCampaign reviews. Offer pre-made email templates

Allow users to create their own email templates This feature was mentioned in 1965 ActiveCampaign reviews.

Use drag-and-drop HTML editing to create email templates This feature was mentioned in 1660 ActiveCampaign reviews.

Provide analytics reporting so that users can see how their campaigns perform 1812 reviewers of ActiveCampaign have provided feedback on this feature.

As reported in 1579 ActiveCampaign reviews. Allow for users to identify potential issues that would stop their emails from sending

Integrate with email software or email marketing and marketing automation platforms This feature was mentioned in 1770 ActiveCampaign reviews.

Based on 1543 ActiveCampaign reviews. Ability to share email templates via a link to collect feedback on the created emails easily

As reported in 159 ActiveCampaign reviews. Enables users to send mass text message campaigns

As reported in 139 ActiveCampaign reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty

As reported in 153 ActiveCampaign reviews. Provides the ability to schedule single or bulk text messages to recipients on a specific date and time

Provides automatic text message replies to recipients This feature was mentioned in 142 ActiveCampaign reviews.

Provides automatic URL shortening to use less characters via text This feature was mentioned in 130 ActiveCampaign reviews.

Based on 169 ActiveCampaign reviews. Offers features for personalizing text messages based on customer information or past behavior

Based on 142 ActiveCampaign reviews. Allows users to establish automated workflows and triggers to deliver transactional text messages

The ability to create and customize marketing campaigns based on user data. This feature was mentioned in 482 ActiveCampaign reviews.

Easily digestible visual representations of data collected by the platform. This feature was mentioned in 469 ActiveCampaign reviews.

As reported in 440 ActiveCampaign reviews. Data collected from customers to be analyzed by analytics tools or other e-commerce software.

The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality. 462 reviewers of ActiveCampaign have provided feedback on this feature.

Provides pre-designed themes and templates for pop-up messages This feature was mentioned in 202 ActiveCampaign reviews.

As reported in 197 ActiveCampaign reviews. Offers a variety of different pop-ups such as opt-in forms, welcome mats, top bars, CTAs, etc.

Allows users to customize pop-up designs through a drag-and-drop editor or other no-code interface This feature was mentioned in 179 ActiveCampaign reviews.

Pop-ups are optimized to display correctly on mobile devices This feature was mentioned in 189 ActiveCampaign reviews.

Ability to target specific visitors based on referrer, geo-location, cookies, or previous history This feature was mentioned in 168 ActiveCampaign reviews.

Based on 179 ActiveCampaign reviews. Ability to trigger time-based or behavior-based pop-up campaigns

Based on 146 ActiveCampaign reviews. Tools for creating split A/B tests

Based on 180 ActiveCampaign reviews. Measure and visualize campaign performance and conversion rates

Based on 172 ActiveCampaign reviews. Integrates with popular CRMs and email marketing software

Integrates with web content management systems This feature was mentioned in 115 ActiveCampaign reviews.

Integrates with e-commerce platforms 130 reviewers of ActiveCampaign have provided feedback on this feature.

Integrates with social networks 143 reviewers of ActiveCampaign have provided feedback on this feature.

Integrates with e-commerce platforms. 404 reviewers of ActiveCampaign have provided feedback on this feature.

Based on 541 ActiveCampaign reviews. Integrates with email marketing providers to share captured lead data.

Allows companies to connect landing pages to their existing domain. This feature was mentioned in 514 ActiveCampaign reviews.

Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. This feature was mentioned in 207 ActiveCampaign reviews.

Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. This feature was mentioned in 198 ActiveCampaign reviews.

As reported in 190 ActiveCampaign reviews. Uses machine learning to create an attribution model.

As reported in 189 ActiveCampaign reviews. Tracks customer interactions across mobile and desktop.

Based on 176 ActiveCampaign reviews. Allows users to track touchpoints through offline channels, such as events.

Based on 190 ActiveCampaign reviews. Allows the user to create a custom attribution model.

Based on 199 ActiveCampaign reviews. Provides features for B2B marketers.

Based on 194 ActiveCampaign reviews. Provides features for B2C marketers.

Based on 211 ActiveCampaign reviews. Enables marketers to track multiple marketing channels.

Integrates with other sales, marketing, and advertising software. 249 reviewers of ActiveCampaign have provided feedback on this feature.

As reported in 283 ActiveCampaign reviews. Provides customizable dashboards that allow users to view and manage data.

Displays attribution data through easy-to-interpret charts and graphs. This feature was mentioned in 264 ActiveCampaign reviews.

Allows users to build custom reports. 250 reviewers of ActiveCampaign have provided feedback on this feature.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 202 reviewers of ActiveCampaign have provided feedback on this feature.

Provides pre-built or customizable performance reports This feature was mentioned in 154 ActiveCampaign reviews.

Automates tasks and features for added convenience This feature was mentioned in 172 ActiveCampaign reviews.

Based on 128 ActiveCampaign reviews. Offers a white labeling service for agencies or resellers to customize platform branding

As reported in 121 ActiveCampaign reviews. Text enables landline phones so users can receive text messages sent to an existing business number

Provides businesses with 5- to 6-digit short codes for running text marketing campaigns This feature was mentioned in 123 ActiveCampaign reviews.

As reported in 144 ActiveCampaign reviews. Facilitates the integration of text messaging into existing business applications through an SMS gateway API

As reported in 585 ActiveCampaign reviews. Allows users to drag and drop items and content to customize their site's look.

Based on 611 ActiveCampaign reviews. Provides ready-made templates for simplified landing page creation.

Allows users to edit a page's HTML or CSS code, or add custom code. This feature was mentioned in 529 ActiveCampaign reviews.

As reported in 551 ActiveCampaign reviews. Allows users to upload and manage content such as photos, videos, and audio.

Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion. 424 reviewers of ActiveCampaign have provided feedback on this feature.

Based on 528 ActiveCampaign reviews. Creates mobile responsive pages for optimized viewing on mobile devices.

As reported in 471 ActiveCampaign reviews. Gives users insight into unique pageviews, conversions, visitor location and device type, etc.

As reported in 412 ActiveCampaign reviews. Optimizes content to increase search engine result rankings.

Based on 556 ActiveCampaign reviews. Allows users to create lead prioritization rules to prioritize the msot important bueyrs and customers.

As reported in 558 ActiveCampaign reviews. Provides lead scoring features that allow user to target leads that are the most qualified and likely to engage

Provides features that allow users to identify and automate the best time to send out emails or other sales engagement communcations 564 reviewers of ActiveCampaign have provided feedback on this feature.

Based on 497 ActiveCampaign reviews. Provides features that allow users to have insight into buyer profiles such as likelihood to respond to emails and calls.

Provides AI and machine learning features that offer predictive recommendations no how to engage with buyers based on historical buyer behavior. 475 reviewers of ActiveCampaign have provided feedback on this feature.

As reported in 657 ActiveCampaign reviews. Allows users to add custom fields to forms that aren't already on the templates

As reported in 551 ActiveCampaign reviews. Enables forms to hide or show certain fields based on respondents' answers

Allows users to create forms with more than one page 463 reviewers of ActiveCampaign have provided feedback on this feature.

Based on 652 ActiveCampaign reviews. Gives users the ability to customize the design of forms (e.g. logo, brand colors, fonts, etc.)

As reported in 668 ActiveCampaign reviews. Enables forms to be embedded onto a website without having to create code from scratch

Can used without an internet connection This feature was mentioned in 422 ActiveCampaign reviews.

As reported in 528 ActiveCampaign reviews. Sends notifications when a completed form is recieved

Based on 431 ActiveCampaign reviews. Contains integrations with payment processors, enabling users to accept payments through forms

Based on 506 ActiveCampaign reviews. Allows users to build, distribute and access forms from a mobile device

As reported in 643 ActiveCampaign reviews. Allows users to generate text based on a text prompt.

Allows users to generate text based on a text prompt. This feature was mentioned in 28 ActiveCampaign reviews.

Condenses long documents or text into a brief summary. 28 reviewers of ActiveCampaign have provided feedback on this feature.

Simulates human-like speech from text inputs. This feature was mentioned in 28 ActiveCampaign reviews.

Based on 837 ActiveCampaign reviews. Allows users to generate text based on a text prompt.

Based on 675 ActiveCampaign reviews. Condenses long documents or text into a brief summary.

Allows users to generate text based on a text prompt. This feature was mentioned in 166 ActiveCampaign reviews.

Allows users to generate text based on a text prompt. 65 reviewers of ActiveCampaign have provided feedback on this feature.

Allows users to generate text based on a text prompt. 414 reviewers of ActiveCampaign have provided feedback on this feature.

Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications 11 reviewers of ActiveCampaign have provided feedback on this feature.

Based on 11 ActiveCampaign reviews. Enables users to send mass WhatsApp marketing campaigns

Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty This feature was mentioned in 11 ActiveCampaign reviews.

Offers features for personalizing WhatsApp messages based on customer information or past behavior This feature was mentioned in 11 ActiveCampaign reviews.

Allow users to share promotions with subscribers via WhatsApp 11 reviewers of ActiveCampaign have provided feedback on this feature.

Based on 11 ActiveCampaign reviews. Provides automated WhatsApp message replies to recipients

Based on 11 ActiveCampaign reviews. Deliver tailored promotions to specific audience segments

As reported in 11 ActiveCampaign reviews. Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API

Allow customers to browse, discover, research, purchase, and complete payment in real-time This feature was mentioned in 11 ActiveCampaign reviews.

As reported in 11 ActiveCampaign reviews. Provides analytics on opt-ins, open and delivery rates, and click-throughs

Works across multiple software systems or databases This feature was mentioned in 22 ActiveCampaign reviews.

Based on 26 ActiveCampaign reviews. Capability to perform complex tasks without constant human input

Works across multiple software systems or databases 26 reviewers of ActiveCampaign have provided feedback on this feature.

Based on 26 ActiveCampaign reviews. Improves performance based on feedback and experience

Based on 26 ActiveCampaign reviews. Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

As reported in 20 ActiveCampaign reviews. Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes 20 reviewers of ActiveCampaign have provided feedback on this feature.

Based on 20 ActiveCampaign reviews. Works across multiple software systems or databases

Engages in human-like conversation for task delegation 20 reviewers of ActiveCampaign have provided feedback on this feature.

Anticipates needs and offers suggestions without prompting 20 reviewers of ActiveCampaign have provided feedback on this feature.

Makes informed choices based on available data and objectives 20 reviewers of ActiveCampaign have provided feedback on this feature.

Capability to perform complex tasks without constant human input This feature was mentioned in 16 ActiveCampaign reviews.

Anticipates needs and offers suggestions without prompting 16 reviewers of ActiveCampaign have provided feedback on this feature.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Engages in human-like conversation for task delegation 13 reviewers of ActiveCampaign have provided feedback on this feature.

As reported in 13 ActiveCampaign reviews. Anticipates needs and offers suggestions without prompting

Based on 89 ActiveCampaign reviews. Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes This feature was mentioned in 88 ActiveCampaign reviews.

Works across multiple software systems or databases 90 reviewers of ActiveCampaign have provided feedback on this feature.

Based on 86 ActiveCampaign reviews. Improves performance based on feedback and experience

As reported in 88 ActiveCampaign reviews. Engages in human-like conversation for task delegation

As reported in 87 ActiveCampaign reviews. Anticipates needs and offers suggestions without prompting

As reported in 88 ActiveCampaign reviews. Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input 19 reviewers of ActiveCampaign have provided feedback on this feature.

As reported in 19 ActiveCampaign reviews. Works across multiple software systems or databases

As reported in 19 ActiveCampaign reviews. Improves performance based on feedback and experience

Based on 19 ActiveCampaign reviews. Engages in human-like conversation for task delegation

As reported in 19 ActiveCampaign reviews. Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input This feature was mentioned in 36 ActiveCampaign reviews.

Ability to break down and plan multi-step processes 36 reviewers of ActiveCampaign have provided feedback on this feature.

As reported in 36 ActiveCampaign reviews. Works across multiple software systems or databases

Improves performance based on feedback and experience This feature was mentioned in 36 ActiveCampaign reviews.

Engages in human-like conversation for task delegation 36 reviewers of ActiveCampaign have provided feedback on this feature.

As reported in 36 ActiveCampaign reviews. Anticipates needs and offers suggestions without prompting

As reported in 36 ActiveCampaign reviews. Makes informed choices based on available data and objectives

As reported in 217 ActiveCampaign reviews. Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes 221 reviewers of ActiveCampaign have provided feedback on this feature.

Works across multiple software systems or databases This feature was mentioned in 220 ActiveCampaign reviews.

As reported in 217 ActiveCampaign reviews. Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting This feature was mentioned in 219 ActiveCampaign reviews.

Makes informed choices based on available data and objectives This feature was mentioned in 220 ActiveCampaign reviews.

Capability to perform complex tasks without constant human input 17 reviewers of ActiveCampaign have provided feedback on this feature.

Ability to break down and plan multi-step processes This feature was mentioned in 17 ActiveCampaign reviews.

As reported in 17 ActiveCampaign reviews. Works across multiple software systems or databases

Based on 17 ActiveCampaign reviews. Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting This feature was mentioned in 17 ActiveCampaign reviews.

Based on 17 ActiveCampaign reviews. Makes informed choices based on available data and objectives

As reported in 30 ActiveCampaign reviews. Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes This feature was mentioned in 30 ActiveCampaign reviews.

As reported in 29 ActiveCampaign reviews. Works across multiple software systems or databases

Based on 30 ActiveCampaign reviews. Improves performance based on feedback and experience

Based on 29 ActiveCampaign reviews. Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting This feature was mentioned in 29 ActiveCampaign reviews.

Makes informed choices based on available data and objectives This feature was mentioned in 29 ActiveCampaign reviews.

Capability to perform complex tasks without constant human input This feature was mentioned in 110 ActiveCampaign reviews.

As reported in 109 ActiveCampaign reviews. Works across multiple software systems or databases