--- title: ActiveCampaign Reviews meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14724 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14724 scale: '5' date_modified: '2026-07-20' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews **Vendor:** ActiveCampaign **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,724 ## About ActiveCampaign ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ## ActiveCampaign Pros & Cons **What users like:** - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. (848 reviews) - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. (787 reviews) - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. (654 reviews) - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. (621 reviews) - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. (574 reviews) - Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (521 reviews) - Helpful (498 reviews) - Intuitive (474 reviews) - Integrations (422 reviews) - Marketing Automation (417 reviews) **What users dislike:** - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. (419 reviews) - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. (403 reviews) - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. (388 reviews) - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. (294 reviews) - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. (280 reviews) - Steep Learning Curve (238 reviews) - Learning Difficulty (230 reviews) - Poor Customer Support (217 reviews) - Limitations (216 reviews) - Email Issues (178 reviews) ## ActiveCampaign Reviews ### 1. Endless Automation Options That Keep Getting Better **Rating:** 4.5/5.0 stars **Reviewed by:** Gabrielle S. | Freelance Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about ActiveCampaign?** My current favorite thing is the endless options for creating automations. Our company has dived deeper into automations as of late, and I am really enjoying it. **What do you dislike about ActiveCampaign?** The analytics are really tricky. There aren't any options to filter multiple forms or save filters. At least as easily as I have found. If the AI was improved a little, I could see this taking it over. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is our CRM for all new and existing customers. It also holds all of our marketing campaigns. We switched from ConstantContact because of the price and have never looked back. ### 2. Great Automation Capabilities in a User-Friendly Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel E. | Head of Digital, Hospitality, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign is easy to use while still being very powerful. The interface is intuitive, and setting up automations is straightforward even for more advanced workflows. Compared to many other marketing automation tools, it strikes a great balance between functionality and usability, and the wide range of integrations makes it easy to connect with other tools in our stack. You can quickly get up to speed. **What do you dislike about ActiveCampaign?** The main downside is the form builder, which feels dated and is not as intuitive as the rest of the platform. Building and customizing forms can be a bit cumbersome compared to more modern, dedicated form tools. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps automate and streamline our marketing and communication workflows, reducing manual work and ensuring timely, personalized messaging. This allows us to scale our campaigns, improve engagement, and maintain consistency across channels while saving time and resources. ### 3. User-Friendly Interface That Stands Out **Rating:** 4.0/5.0 stars **Reviewed by:** Nathanael S. | Creative Director, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2026 **What do you like best about ActiveCampaign?** The design interface is much more user friendly than other interfaces. **What do you dislike about ActiveCampaign?** Our usage of ActiveCampaign began through a third party partner consultant. That made getting support from ActiveCampaign difficult at times than if we had originated the relationship with them. **What problems is ActiveCampaign solving and how is that benefiting you?** It has allowed us to create quality visually pleasing emails much quicker than other platforms. ### 4. Keeps Work Aligned and Runs Smoothly, Though There’s Room to Improve **Rating:** 3.5/5.0 stars **Reviewed by:** Himraj M. | Chief System Architect, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about ActiveCampaign?** I love the visual workflow builder. It lets me map out complex, event-driven logic to automate personalized customer journeys at scale. **What do you dislike about ActiveCampaign?** The pricing scales aggressively by contact count, which penalizes database growth. Also, the native reporting tools lack the advanced analytics needed for deep workflow optimization. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves the problem of fragmented customer data and manual workflow bottlenecks. By unifying email, CRM, and behavioral data into one automated pipeline, it saves me hours of manual tracking and allows me to scale personalized operations efficiently. ### 5. An awesome tool for a reasonable price **Rating:** 5.0/5.0 stars **Reviewed by:** Kristina T. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2024 **What do you like best about ActiveCampaign?** ActiveCampaign helps us keep our lists segmented so that we make sure we send the right communications to the right clients. The platform is super easy to use and their customer service has been extremely valuable when we needed it. I would highly recommend their product - and do so often! **What do you dislike about ActiveCampaign?** I wish the mobile version of emails was editable so that we could customize rather than it automatically pulling from the desktop version. Sometimes photos are in odd places or text looks a bit wonky. **What problems is ActiveCampaign solving and how is that benefiting you?** Helping to keep our information organized and accessible ### 6. Smart automation that brings clarity and consistency to every communication flow. **Rating:** 4.5/5.0 stars **Reviewed by:** nirmal k. | Project engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign brings me clarity to communication workflows. It automates my follow-ups and keeps messaging consistent which is a major time saver. I really value the automation builder, it feels intuitive almost like mapping out a project process flow. Once i set up a sequence, i know the system will take care of routine touchpoints so i can focus on higher value technical tasks. The UI is very clean, the templates are easy to follow and adapt and i never feel left alone with the tool to get something basic done. It makes a noticeable difference in keeping projects moving smoothly. **What do you dislike about ActiveCampaign?** there is nothing to dislike about activecampaign, all good stuff in my experience. **What problems is ActiveCampaign solving and how is that benefiting you?** For me, activecampaign ties together email engagement data with contact history. When i'm preparing for a project briefing or trying to understand where a client stands, being able to see their interactions gives me quick context. It helps me communicate more thoughtfully and avoid any misalignment. Also the biggest improvement has been in consistency. i can set up automations once and trust that nothing will slip through the cracks. ### 7. Easy-to-Use Email Tool with Predictive Send and Smart AI Suggestions **Rating:** 4.0/5.0 stars **Reviewed by:** Brett M. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2026 **What do you like best about ActiveCampaign?** They are easy to use and offer many tools and insights to improve the quality of your emails. I like predictive send when they send emails based on the best time for each recipient, increasing open rate. Have recently started using their AI software that gives me suggestions based on performance of recent campaigns. **What do you dislike about ActiveCampaign?** The only complaint is that I've found it to be expensive and difficult to downgrade my plan, but to be fair I also don't use all the tools it offers and have not compared price and value with other similar services. **What problems is ActiveCampaign solving and how is that benefiting you?** Helps me reach more people with emails campaigns, helping me to nurture a larger group of potential customers that I otherwise would have little or no connection with. Their software has helped me improve my email marketing skills. ### 8. Easy to Use - Marketing Automation & Email Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Kristen R. | Digital Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2019 **What do you like best about ActiveCampaign?** The entire system is very WYSIWYG and easy to use. We've been using them for 7+ years and are overall still happy with using them as our email marketing platform. **What do you dislike about ActiveCampaign?** Since adding their AI functions, it seems like many other functions are breaking or not working properly - small things like the image library, auto save, etc. **What problems is ActiveCampaign solving and how is that benefiting you?** We needed a reliable, trustworthy platform for sending a large amount of emails. We have several brands all within one company and need to be able to segregate lists. Active Campaign allows us to do that. ### 9. My ideal Analytics and Automation Platform with end to end visibility that improves decision making **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas L. | Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about ActiveCampaign?** I like Activecampaign that it brings together automation, CRM functionality and customer communication in one single platform. The basic reporting tools are very surprisingly robust. I can quickly pull pre-built dashboards to see leads by source, campaign or month and the email and landing page performance reports give my team immediate insight into what's resonating and what's not. The ROI analytics are a big highlight. I can finally compare marketing investments across channels in a meaningful way, linking spend to actual leads, opportunities and revenue. **What do you dislike about ActiveCampaign?** I haven't run into any blockers that impact my day to day work. It has been a strong fit for my team and my workflows. **What problems is ActiveCampaign solving and how is that benefiting you?** I depend on the revenue analytics to understand how leads move through my funnel. Tracking conversion rates, stage velocity and multi touch attribution has helped me pinpoint exactly where prospects get stuck and which marketing activities contribute most to closed won deals. This level of insight makes forecasting and process optimization much more accurate. It gives me the visibility i need to make informed decisions, streamline operations and help the rest of the organization stay aligned. The analytics capabilities are truly one of the biggest reasons i rely on it every day. ### 10. Solid platform for email campaigns and lead generation. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2026 **What do you like best about ActiveCampaign?** What I like most about ActiveCampaign is the automation capability and how easy it is to manage customer communication in one place. The email workflows, segmentation features, and CRM integration help streamline follow ups and improve engagement with leads and clients. The platform is flexible enough for growing businesses and saves a lot of manual work through automation. I also found the dashboard clean and relatively easy to navigate after spending some time with it. Overall, it has been useful for improving marketing efficiency and organizing customer interactions more effectively. **What do you dislike about ActiveCampaign?** One thing I dislike about ActiveCampaign is that some advanced automation and CRM features can feel slightly overwhelming at the beginning, especially for new users without prior experience in marketing automation tools. The platform has a lot of functionality, which is great in the long run, but the initial setup and learning process can take some time. I also feel that certain integrations and reporting sections could be made more intuitive and easier to configure. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps solve problems related to customer communication, lead management, and manual follow up processes. Before using it, managing contacts and tracking interactions across campaigns required a lot of manual effort and multiple tools. With ActiveCampaign, automation workflows and email sequences helped streamline communication and improved consistency in following up with leads and clients. The CRM and segmentation features also made it easier to organize customer data and target the right audience more effectively. Overall, it has helped save time, improve workflow efficiency, and create a more structured approach to marketing and customer engagement. ### 11. Powerful Yet Easy Automation Builder for Personalized Journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony H. | Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign strikes a rare balance between power and usability. The automation builder is the standout. It lets you design highly personalized, behavior-based journeys without needing a developer. You can move far beyond basic drip campaigns and build logic that actually reflects how prospects and customers behave in the real world. **What do you dislike about ActiveCampaign?** Reporting, while solid, can be unintuitive in spots. Some insights require digging or exporting data rather than being immediately visible in dashboards. **What problems is ActiveCampaign solving and how is that benefiting you?** A key problem it solves is manual workload. Repetitive tasks like lead nurturing, follow-ups, tagging, and updates happen automatically. That frees up time to focus on strategy and revenue-driving work instead of admin tasks. From a performance standpoint, ActiveCampaign makes it easier to see what’s working and what isn’t. Having engagement data tied directly to contacts and deals helps make smarter decisions faster. ### 12. Easy to Use, Seamless Google Sheets Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Manny O. | Practice Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about ActiveCampaign?** I find AC easy to use and appreciate its ability to integrate with Google Sheets. **What do you dislike about ActiveCampaign?** The pricing is a bit costly. Currently, the ROI is not as good as it should be. But I think that is more because I have not optimized my emails and automations. **What problems is ActiveCampaign solving and how is that benefiting you?** We were using Constant Contact a few years ago before switching to AC. At that time, we switched because we wanted more automation, integration, and better performance. We did a lot of research before settling on AC. Price vs features vs reviews. ### 13. ActiveCampaign saves us time and money **Rating:** 5.0/5.0 stars **Reviewed by:** Grace P. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2024 **What do you like best about ActiveCampaign?** ActiveCampaign has significantly improved the efficiency of our business processes as well as those of our clients. By streamlining operations and automating tasks, we have been able to save valuable time and resources, ultimately leading to greater cost savings. With ActiveCampaign, we have experienced a noticeable increase in productivity and effectiveness, allowing us to focus on delivering exceptional value to our customers. **What do you dislike about ActiveCampaign?** ActiveCampaign can be a little slow to load sometimes, mainly the automation screens can take a little time to respond. The automation reporting can also be a little tricky. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign takes manual outreach tasks and makes it quick and easy by enabling us to automate the process in a way that feels natural to the recipient. We can easily run A/B tests and optimise our campaigns. ### 14. Very intuitive to use and offers many possibilities to segment contacts. **Rating:** 4.5/5.0 stars **Reviewed by:** Edith R. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2025 **What do you like best about ActiveCampaign?** Segment Contacts Automation Split Option for Subject Feedback from AI Creation of Registration Forms **What do you dislike about ActiveCampaign?** From time to time, I don't understand why certain text formatting is done. When sending a test campaign, the tag is not added to the button. For my needs, there are many features that I don't use. I would very much welcome a cheaper plan with less frills. **What problems is ActiveCampaign solving and how is that benefiting you?** Send target group-oriented email; Stay in contact with fans and customers. ### 15. Good Integrations and Automation Capabilities, but don't trust their sales people **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about ActiveCampaign?** Straightforward integrations with CRM and Product for data foundation, automation capabilities. **What do you dislike about ActiveCampaign?** Don't trust their sales and verify everything yourself. When negotiating our initial contract the sales person didn't look out for our interests, avoided mentioning critical, very recent changes such as how contact limit is calculated for new accounts, and was solely focused on getting information about our business that would help them justify a high price and no discount. Once we brought the withheld information up, we were told that it's actually our responsibility to read all their articles about any changes on their website before signing the contract and they have no obligation to inform us. Support keeps closing conversations after a couple minutes of inactivity. **What problems is ActiveCampaign solving and how is that benefiting you?** Data-based segmentation, lifecycle automation for SaaS clients ### 16. Activecampaign Keeps Multi-Team Marketing Aligned with Calendars and Budgeting **Rating:** 4.5/5.0 stars **Reviewed by:** Geetha K. | Senior program manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2026 **What do you like best about ActiveCampaign?** one feature i daily use is the marketing calendar. Coordinating across multiple teams including content, PR, digital and product marketing can get chaotic. Activecampaign helps me maintain a clear, department-wide view of what is launching and when. It keeps everyone in my team aligned and prevents overlap. The budgeting tools provided are a major differentiator. I can assign top-down budgets to different teams, track open to spend , ensure compliance and manage workflows and approvals without chasing spreadsheets or emails. **What do you dislike about ActiveCampaign?** I dont have any significant dislikes at this point. everything has worked as expected. **What problems is ActiveCampaign solving and how is that benefiting you?** One of the biggest advantages for me is how easy it is to manage complex, multi channel programs. I'm often juggling online ads, social campaigns, email sequences, video launches and virtual events at the same time. Activecampaign helps be build and optimize all my program assets from landing pages, emails , campaigns and track objectives, performance and costs. I dont have to manage multiple disconnected systems. ### 17. The Swiss Army knife among email tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about ActiveCampaign?** The versatility. The individual tags that can be assigned. The link tracking. The reports and the app, where I always have quick insight into the open rate, etc. I write my newsletter once a week. Templates are easy to copy, and once everything is set up, it works quite simply. **What do you dislike about ActiveCampaign?** The price. From 500 subscribers, the price rises rapidly. However, with 500 subscribers, you obviously don't earn enough money to easily pay this monthly price. It would be better if it started at 1000 subscribers or if there was an intermediate level, like 750 subscribers. And of course, you first have to figure out where everything is. There are simply numerous possibilities, and this can be very confusing, especially for beginners. I don't find the tutorials really helpful. It works great with Wordpress. **What problems is ActiveCampaign solving and how is that benefiting you?** This question is poorly translated into German and makes no sense. If you are asking about issues with Active Campaign, then for me as a small business owner, it is certainly the price. From a technical aspect, I haven't had any problems so far - fortunately. ### 18. Powerful tool **Rating:** 4.0/5.0 stars **Reviewed by:** Lucie L. | Crowdfunding Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2026 **What do you like best about ActiveCampaign?** I use ActiveCampaign to manage all my email marketing and automations, and it's clearly one of the most powerful tools I've tested. What I particularly appreciate: 🔁 The power of automations: you can create very advanced scenarios, with fine conditional logic, personalized journeys, and multiple triggers. This allows you to automate a large part of your communication while remaining highly relevant. 🎯 Advanced segmentation: ActiveCampaign allows you to segment your database extremely precisely. You can cross-reference behaviors, tags, custom fields, past interactions... This makes campaigns much more targeted and effective. 📊 The richness of collected data: the tool allows you to track and structure a lot of information about your contacts (behavior, engagement, history, scoring...). You can thus gradually refine your strategy and adapt your messages according to the level of maturity or interest. In summary, it's a demanding but extremely powerful tool, particularly suitable if you want to implement a structured, segmented, and intelligently automated email marketing strategy. **What do you dislike about ActiveCampaign?** 💰 The price: it's quite an expensive tool. You really need to leverage its power for the investment to be worthwhile. If you only use basic features, it's probably not the most suitable tool. 🧠 The complexity: even though the interface has improved a lot in recent years, it remains a dense tool. When you're completely new to email marketing or automation, getting started can be intimidating. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me structure my entire marketing system. It allows me to: 📂 Manage my prospect database intelligently, with real segmentation and a clear view of each contact. 🔁 Automate my communication, thanks to sequences and scenarios tailored to each person's behavior. 🚀 Convert my prospects into clients by sending the right message at the right time and building a real conversion path. In summary, it allows me to move from a simple email list to a structured, automated, and results-oriented system. ### 19. Powerful Marketing Automation with a Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Aryan G. | digital marketing specalist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2026 **What do you like best about ActiveCampaign?** I use ActiveCampaign primarily for automating and scaling my marketing and customer communication. What stands out most to me is how powerful yet practical the automation system is. It's not just about sending emails; it's about building complete customer journeys, which has genuinely helped me save time while increasing conversions. I rely on it for marketing automation, creating welcome sequences for new leads, follow-ups based on user behavior, abandoned cart reminders, post-trip feedback, and upsell flows. **What do you dislike about ActiveCampaign?** There's a pretty big learning curve in learning it and prices increase as the contact list increases, which is a bummer. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign for automating and scaling marketing, creating complete customer journeys with workflows and follow-ups, reducing time, and boosting conversion rates. ### 20. Seamless Integrations and Powerful Workflows—AI Agent Makes Work Easier **Rating:** 5.0/5.0 stars **Reviewed by:** Dr. Surbhi G. | Marketing Automation Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about ActiveCampaign?** Easy to create complex workflows and add dynamic fields. The integration is seamless with third-party apps, and I’ve had a good experience with support. Their recent AI agent also makes the work and analysis easier. **What do you dislike about ActiveCampaign?** So far, I have no complaints. It has fulfilled all our requirements. **What problems is ActiveCampaign solving and how is that benefiting you?** Complex B2B workflows are surprisingly easy to handle in ActiveCampaign. It’s simple to create and manage them, and the attribution setup is straightforward as well. ### 21. High precision segmentation and efficient automation performance is the greatest advantage **Rating:** 4.0/5.0 stars **Reviewed by:** priya m. | product engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2026 **What do you like best about ActiveCampaign?** A lot of marketing tools either lean too heavy into complexity or they oversimplify and limit what i can actually build. But Active campaign hits a sweet spot. It balances power with usability. The segmentation engine is a very bit highlight. I'm able to build segments using behavior, engagement and custom data fields makes it easy to create tailored experiences that actually feel personalized. The platform's speed deserves a mention, queries and automations run efficiently which matters a lot when i'm working with larger datasets. **What do you dislike about ActiveCampaign?** debugging takes extra cycles that could be avoided with cleared logs or more tracking. **What problems is ActiveCampaign solving and how is that benefiting you?** one challenge i previously had was acting on in-product events quickly like nudging a user who hasnt completed setup or re-engaging someone who is becoming inactive. It lets me trigger messages in near real-time based on these events which helps reduce churn and boosts feature adoption. Instead of building or maintaining internal workflow automation tools, i leverage activecampaign's infrastructure. It frees up engineering time for actual product work while ensuring customer comms stay dynamic and responsive. ### 22. Powerful automations, but native fields and dashboards limit flexibility **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2026 **What do you like best about ActiveCampaign?** the wide range of available automations that allow you to do almost anything. The super competitive price for the possibilities offered **What do you dislike about ActiveCampaign?** the fact that standard fields cannot be moved to other groups or have their names changed. That the creation date of contacts cannot be automated, as well as other native fields. Native fields are problem number 1. Then the email creator often freezes, it's difficult to have well-made dashboards. **What problems is ActiveCampaign solving and how is that benefiting you?** lead segmentation and powerful automations ### 23. Integrates Everywhere and Makes Automation Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Lizific A. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2026 **What do you like best about ActiveCampaign?** I love the fact that it integrates everywhere! **What do you dislike about ActiveCampaign?** I actually thought that my deliverability would increase which I don't find that it has but the ActiveCampaign support group on Facebook has been kind enough to guide me through this struggle. **What problems is ActiveCampaign solving and how is that benefiting you?** I don't have to manually enter every client that comes into my ecosystem so I save a lot of time for sure! ### 24. Great Email Marketing, But Too Expensive and Clunky for the Value **Rating:** 1.5/5.0 stars **Reviewed by:** Mohammed S. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign is a feature-rich, multi-faceted tool that could be a perfect fit for certain organisations. I especially enjoy their builder. I find it very intuitive to use. Their support is also very hands-on and thorough, especially when you are new to building automations and workflows. I was using this on a regular basis while I was a customer of ActiveCampaign; however, I have left over a couple of years ago. **What do you dislike about ActiveCampaign?** I ultimately ended up switching out of ActiveCampaign because they are way too expensive compared to their competitors. Also, over the years I have seen them try to do everything and therefore they end up being very clunky and don't really do anything well. Their attempt to combine CRM and pipeline into their existing email marketing, I believe, is lacking. So, for my use case, I only used their email marketing, which is actually very good, but you still have to pay for all the features, even if you don't use them. They simply price me out, and I think they price out many others. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign was allowing me to automate pipelines and email marketing. It allowed me to take new contacts from my landing pages and put them into email flows to encourage them to stay in contact and ultimately become customers. ### 25. Helpful AI Assistance and Smooth Salesforce Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Deanna H. | Marketing Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about ActiveCampaign?** The AI assistance is helpful and so was the onboarding. I also appreciate the simple integration with Salesforce. **What do you dislike about ActiveCampaign?** Now that the onboarding has completed, there is no dedicated account manager and it’s difficult to reach a support person. The email builder can also be finicky with its formatting. **What problems is ActiveCampaign solving and how is that benefiting you?** Improved automation efficiency and list building for Facebook. TBD as we’ve only recently launched our campaigns. ### 26. Scalable, Stable Automations with a UI That Empowers Both Teams **Rating:** 4.5/5.0 stars **Reviewed by:** Ramesh K. | Lead engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2026 **What do you like best about ActiveCampaign?** the best about activecampaign is its scalability, when i'm pushing large contact batches or running multiple automations in parallel, the system stays stable. I believe it is one of those rare platforms that give both engineers and business teams what they need. The UI makes it easy for me to build and adjust journeys on their own and reduces any engineering bottlenecks. the platform's focus on data quality management is amazing. it reduces the burden by providing great inbuilt tools that help maintain clean and reliable dataset. **What do you dislike about ActiveCampaign?** the API is great and solid, but the rate limits at times feel tight for high volume operations when syncing large datasets. This requires batching strategies sometimes. **What problems is ActiveCampaign solving and how is that benefiting you?** Activecampaign gives me a single system of record for every lead and contact complete with their full interaction history, email engagement and scoring changes and profile updates. I get a 360 degree b=view of each lead. It helps me with being more consistent and scalable customer journeys. i had multiple tools that didnt talk to each other well and always requiring custom middleware, but activecampaign connects very easily via API and native integrations. ### 27. All-in-One Automation, CRM, and Email Marketing That Streamlines Customer Journeys **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2026 **What do you like best about ActiveCampaign?** What I like most about ActiveCampaign is that it combines automation, CRM, and email marketing in a single platform. It makes it straightforward to build personalized customer journeys without relying on a bunch of separate tools, and the automation builder is especially intuitive to use. From an account management perspective, it also helps us stay organized, keep our communication consistent, and quickly understand where each contact is in the funnel, which makes managing relationships and driving engagement much more efficient overall. **What do you dislike about ActiveCampaign?** One challenge is that some features come with a bit of a learning curve, especially the first time you’re setting up more advanced automations or segmentation. The interface can also feel a little overwhelming because so much functionality is packed in, and at times it takes a few extra clicks to track down specific settings. It’s definitely powerful once you get familiar with it, but a smoother onboarding experience and simpler navigation in a few areas would make it even better. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps solve the challenge of managing and nurturing contacts at scale without losing personalization. It allows us to automate follow-ups, segment audiences, and track engagement in one place, which saves a lot of manual work and lowers the risk of leads slipping through the cracks. From an account management perspective, this means we spend less time on repetitive tasks and more time focusing on strategy, relationship-building, and campaign optimization. Ultimately, that leads to better client outcomes and stronger retention. ### 28. Best Software, but most expensive **Rating:** 4.0/5.0 stars **Reviewed by:** Miguel C. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2025 **What do you like best about ActiveCampaign?** Easy to use, very intuitive. Powerfull tools, as automations or campaign builder. I like the way you create and segment different lists. Campaign builder is very customizable **What do you dislike about ActiveCampaign?** The price increases every year exponentially, also customer support could be better. If your marketing budget is huge, this software is the perfect one. If you are a startup take into consideration that price is going to increase significantly every year, you don´t want to get trapped **What problems is ActiveCampaign solving and how is that benefiting you?** email marketing and comunication with our customers, is a powerful and user-friendly marketing automation platform. For us It combines email marketing, CRM, and advanced automations in a way that’s flexible and easy to scale. Ideal for businesses that want to personalize communication and build smarter customer journeys without overcomplicating things. ### 29. Powerful Automation and Unified Customer Insights for a More Predictable Pipeline **Rating:** 4.5/5.0 stars **Reviewed by:** Roshini T. | sales manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2026 **What do you like best about ActiveCampaign?** With the help of automation builder, i can create anything from simple drip campaigns to complex multi-step workflows without needing help from IT or marketing ops. And when i makes adjustments based on performance, the platform makes testing and iteration straightforward. I especially like how all customer interactions like emails, website activity and actions taken in campaigns are synced in one place. I also love how the platform allocates pipeline and revenue credit across all marketing activities that touched an opportunity along the way. It has helped me run a tighter more accountable sales process. It has made my pipeline more predictable. **What do you dislike about ActiveCampaign?** There are moments where it feels more marketing centric than sales centric. support can be a hit or miss depending on the complexity of the issue. **What problems is ActiveCampaign solving and how is that benefiting you?** It solves me the disconnect between the marketing activities and revenue impact. It used to be difficult to understand which campaigns actually influenced pipeline. With revenue analytics, i get a complete picture of how each activity contributes to an opportunity as it progresses. This leads to better alignment with marketing, more informed budgeting decisions and more accurate forecasting. It benefits me by improving my sales productivity, giving me cleaner and more reliable pipeline insights and creating a more predictable and scalable revenue process. I'm closing deals faster, managing relationships more effectively and making decisions based on real data not just intuition. ### 30. a very professional way to address your leads **Rating:** 4.0/5.0 stars **Reviewed by:** Kathrin S. | Senior TRAFO Change Maker, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2024 **What do you like best about ActiveCampaign?** I find Active Campaign to be very professional and absolutely adaptable to any size of company. Even if you start small - you are equipped for growth right from the start. No need to change tools and therefore no need to retrain when you need more powerful marketing software. A very stable solution for me as a business owner. **What do you dislike about ActiveCampaign?** You need a bit of marketing knowledge to understand the logic of the tool and to find and build all the different building blocks for an optimized customer experience. You can really build anything, but first you need to understand the how and why. **What problems is ActiveCampaign solving and how is that benefiting you?** Active Campaign can personalize all my Email-Marketing in such a way that everyone get's what interests them most. ### 31. Automation stack with clear workflow design and predictable webhooks **Rating:** 4.0/5.0 stars **Reviewed by:** Sathya G. | AI automation engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2026 **What do you like best about ActiveCampaign?** What is most helpful about ActiveCampaign is how automation friendly and integration ready the platform is. It is built in a way that doesnt fight me, it actually supports my mindset. The automation builder is honestly one of the cleanest i have used. The webhooks are reliable, the API documentation is solid and syncing between systems doesn't feel fragile. The reporting dashboards provide the right level of details. **What do you dislike about ActiveCampaign?** Once an automation grows beyond basic branching, it is not always easy to troubleshoot. Kind of hard to simulate or replicate edge cases. I would love more granular logs or trace view. **What problems is ActiveCampaign solving and how is that benefiting you?** With Activecampaign's API and webhook support, it is easy to connect other internal systems without building fragile or overly complex integrations. I had to write integration scripts to handle basic segmentation or messaging logic which need support from engineering teams. But activecampaign now gives me the power to mange these flows with engineering involvement. ### 32. Automation and Tag-Triggered Workflows That Integrate Smoothly **Rating:** 5.0/5.0 stars **Reviewed by:** Jason P. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about ActiveCampaign?** I like the automation aspect of it. And the tag offerings, and how that can trigger certain automations. It also integrates with the quiz software I use. **What do you dislike about ActiveCampaign?** The new AI stuff can be confusing and I haven't found it that helpful so far. I also haven't dug into it to see how it could help us more. **What problems is ActiveCampaign solving and how is that benefiting you?** Marketing – staying in contact with people who want to stay in contact with us. The software makes emailing easier. ### 33. ActiveCampaign makes my life so much easier **Rating:** 5.0/5.0 stars **Reviewed by:** Katrin M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2024 **What do you like best about ActiveCampaign?** What's invaluable about marketing with ActiveCampaign is that I'm able to automate the communication with my community, as well as deliver a smoother client experience for my online products. My membership space practically functions all on its own every month, requiring just one update per month. **What do you dislike about ActiveCampaign?** There are various little things that I want to be able to do in ActiveCampaign. For example, to be able to make a change to an email template and have all emails that use this template be updated.. Or transition an email campaign made into new newest email designer with a single click instead of re-creating the email. **What problems is ActiveCampaign solving and how is that benefiting you?** Facilitating the conversations I have with my community as well as keeping track of lead and client behaviour. ### 34. Very useful and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Stephen K. | Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2024 **What do you like best about ActiveCampaign?** It provides a great platform for our email communications. Our staff have found it easy to use. There are still more features that we want to take advantage of as our knowledge and experience grows. The support staff have been wonderful to work with. Very helpful, kind, and resolved our issues quickly even when it was our own mistakes. I've heard very few complaints from our team about ActiveCampaign. **What do you dislike about ActiveCampaign?** Although I've not used it myself, a couple staff have mentioned that using email templates was challenging. But it is hard to know exactly what the issue was. **What problems is ActiveCampaign solving and how is that benefiting you?** Being able to better manage our email list was incredibly helpful. This software integrates well with Salesforce and helps to simplify our processes. ### 35. Support Nightmare: Tickets Go Nowhere and Access Logs Still Unresolved **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** June 17, 2026 **What do you like best about ActiveCampaign?** When there aren't any issues, the platform runs reasonably well. **What do you dislike about ActiveCampaign?** We've had an issue with the application and support is being an absolute torture: they open and close tickets senselessly, mess up the information, it's impossible to access the request history, there is no dashboard to review the tickets, they don't answer... Every time a chat is opened, the nightmare returns and they don't provide any answer for a very simple request: our users' access logs. **What problems is ActiveCampaign solving and how is that benefiting you?** It's a CRM for email marketing and the usual actions of any CRM. ### 36. Powerful Data Insights That Deliver **Rating:** 4.0/5.0 stars **Reviewed by:** Italianway A. | Partner success and relationship manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about ActiveCampaign?** What I really appreciate about the tool is the data analysis part. **What do you dislike about ActiveCampaign?** I find it a bit difficult to create emails from a graphic standpoint. I would like to have simpler and more intuitive templates available, so that I can manage both the content and the images more easily. The organization of emails could also be improved, as for those who send many like us, it becomes a bit confusing to read them back. I also find the whole part about lists, exceptions, and rules for including/excluding contacts from campaigns a bit complicated. **What problems is ActiveCampaign solving and how is that benefiting you?** Active Campaign helps me organize the mass sending of emails for email marketing campaigns, send newsletters to the market, and internal communications to my clients. ### 37. Robust Built-In CRM and Great Support—A Powerful, Complex Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign is super robust, has a built in CRM, and performs really well! The customer support on ActiveCampaign is really great, which is helpful when using such a complex tool! **What do you dislike about ActiveCampaign?** There was a steep learning curve when I first started using ActiveCampaign for my client. My team also ran into some limitations around design optimization, and the pop-up forms in particular weren’t very user-friendly to set up. **What problems is ActiveCampaign solving and how is that benefiting you?** For my team, ActiveCampaign has helped to bring everything under one tool, so we're not having to play with multiple softwares (CRM, eMail marketing tool, etc) to track and report performance among audiences and channels. This definitely saves us time and frustration. ### 38. Easy Contact Outreach with Helpful Tracking, Follow-Ups, and Reminders **Rating:** 4.0/5.0 stars **Reviewed by:** Mark A. C. | Redox Signaling Specialist , Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about ActiveCampaign?** I like being able to put in new contacts, send them an email, and have a tracking system, a follow-up, texts and reminders once they've seen the email or not. **What do you dislike about ActiveCampaign?** The startup process was not the best. I ended up over-purchasing what I needed for the time, but it ultimately got resolved. **What problems is ActiveCampaign solving and how is that benefiting you?** It gives me an easy way to be able to see what emails and tracking phone calls and such and notes for people. ### 39. All-in-One E-mail Blasts and CRM in One Place **Rating:** 4.0/5.0 stars **Reviewed by:** Brian B. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2026 **What do you like best about ActiveCampaign?** E-mail blast and CRM are all in one place! **What do you dislike about ActiveCampaign?** Individual contact entry is a bit cumbersome. Also, I would prefer a dropdown list for Tags. **What problems is ActiveCampaign solving and how is that benefiting you?** CRM for organizing prospective clients and setting up intelligent follow-ups. ### 40. Templates and Built-In AI Make Email Campaigns a Breeze **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah S. | Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2026 **What do you like best about ActiveCampaign?** I really enjoy the templates and the built-in AI for creating my email campaigns. **What do you dislike about ActiveCampaign?** There are so many tools—especially for automation—that take time to really understand and get comfortable using. **What problems is ActiveCampaign solving and how is that benefiting you?** Automation for onboarding new customers. ### 41. Seamless Integrations and Drip Automation, but the UI Takes Getting Used To **Rating:** 3.5/5.0 stars **Reviewed by:** Nick G. | Founder & CERTIFIED FINANCIAL PLANNER®, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2026 **What do you like best about ActiveCampaign?** I like how they have embedded AI into the software. The automation function for drip marketing communications is ideal. Pricing is competitive and the integrations component is seamless **What do you dislike about ActiveCampaign?** The homescreen UI/UX can be tricky to navigate. I still don't really understand how AI can help save time. **What problems is ActiveCampaign solving and how is that benefiting you?** Automated drip marketing campaigns. Marketing newsletter for business clients. ### 42. All-in-One Marketing Hub with Powerful Email Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Christian K. | Company Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2026 **What do you like best about ActiveCampaign?** Active campaign brings together all the major marketing channels I use in one place—SMS via WhatsApp, email, and more. It also offers great email templates and in-depth automation for email campaigns, which makes our marketing outreach much more efficient overall. **What do you dislike about ActiveCampaign?** Nothing to complain about so far. It’s been great thus far and has everything I need. **What problems is ActiveCampaign solving and how is that benefiting you?** It lets me set up email campaigns from the ads I run that send people to an opt-in page. From there, I create sequences that email and SMS them over time, with the goal of building value so they eventually become clients. They have one of the best email responders and opt-in forms I’ve seen, and overall everything is very easy to set up compared to their competitors. ### 43. Low Cost, High Features—AI That Actually Helps **Rating:** 4.5/5.0 stars **Reviewed by:** Robert D. | Director of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about ActiveCampaign?** Low cost but high on features. The AI feature actually works well for tasking queries. **What do you dislike about ActiveCampaign?** Not as many integrations as Hubspot but it's so much less expensive I can do without a few. **What problems is ActiveCampaign solving and how is that benefiting you?** the 1:1 emailing works really well and keeps your contacts private compared to an Apollo which shares all the info in their database. ### 44. Easy-to-Set-Up Automations That Just Work ... most of the time **Rating:** 4.0/5.0 stars **Reviewed by:** Andrew S. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2026 **What do you like best about ActiveCampaign?** The automations are easy to set up and there are lots of templates to use for automation. **What do you dislike about ActiveCampaign?** The reporting is truly terrible. There is not enough ability to report on specific deal stages. There is also a limitation with automation where deal automation is not easy because it needs to be connected to contact information. The connection between contacts and accounts is clunky at best and creates a lot of junk data. A critical issue is that there is no way to stagger send campaigns. Many mailing software solutions have this built in. **What problems is ActiveCampaign solving and how is that benefiting you?** I am easily able to manage the sales pipeline. Task management is somewhat ok and reasonable to manage. Contact management is easy (CRM). ### 45. The best way to organize my marketing and communication strategies **Rating:** 4.5/5.0 stars **Reviewed by:** Jean D. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2024 **What do you like best about ActiveCampaign?** What I like best about ActiveCampaign is how it combines several essential tools in one place while remaining relatively intuitive to use. **What do you dislike about ActiveCampaign?** The platform is powerful and offers many advanced features, especially for automation and segmentation. However, it is quite expensive for my current needs, and I’m not yet convinced that it brings enough value for my customers. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me centralize my contacts, automate email sequences, and manage communication with potential and existing customers in one place. It allows me to organize my audience, schedule campaigns, and create automated follow-ups without having to send emails manually. ### 46. ActiveCampaign has truly impressed us with its new AI features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has truly impressed us with its new AI features! The AI Assistant, in particular, is revolutionary—it makes creating campaigns and automations faster and smarter than ever before. These tools help us work more efficiently and deliver better results. ActiveCampaign is definitely ahead of the curve when it comes to intelligent marketing solutions! **What do you dislike about ActiveCampaign?** One area where ActiveCampaign could improve is the speed when loading funnels. Sometimes, the loading times are noticeably slow, and the overall performance could and should be significantly faster. This can be frustrating, especially when working on complex automations or under time pressure. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us solve several key challenges in our marketing and customer communication. It brings all our email marketing, automation, and CRM needs into one platform, which makes our workflows much more efficient. With automation, we can easily set up personalized campaigns and follow-ups without manual effort, saving us a lot of time. The segmentation features also allow us to target the right audience with the right message, improving our engagement rates. Overall, ActiveCampaign helps us work smarter, reach our customers more effectively, and grow our business. ### 47. Excellent Automation for Intuitive Email Sequences and Consistent Templates **Rating:** 4.5/5.0 stars **Reviewed by:** Sam A. | Franchise Support, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about ActiveCampaign?** The automation capabilities are excellent. Building out complex email sequences is intuitive and powerful. The ability to manage and distribute templates across our franchise network has been a huge time saver and keeps our communications consistent. **What do you dislike about ActiveCampaign?** The learning curve can be steep for new users and the reporting and analytics could be a lot better and more robust. **What problems is ActiveCampaign solving and how is that benefiting you?** It solves the challenge of managing consistent, timely communications across a large and growing franchise network. Automations handle the heavy lifting so our team isn't manually sending every email, and templates keep messaging on-brand across all of our locations. ### 48. Clean Role-Based Access Control and a Very Useful Sandbox Environment **Rating:** 4.0/5.0 stars **Reviewed by:** charan T. | engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about ActiveCampaign?** in Active campaign, role based access control is cleanly implemented. i can restrict access to specific features or data based on the user roles which keeps the whole environment secure and prevents any accidental changes. It offers me a strong level of customization without overwhelming the end user. the availability of sandbox environments is extremely useful. It allows me to test new automations, integrations and workflow changes without risking any disruptions in production. **What do you dislike about ActiveCampaign?** I haven't encountered any pain points worth calling out. **What problems is ActiveCampaign solving and how is that benefiting you?** It solves the problem of broken follow ups by automating multi step processes that previously required manual intervention. It automates everything i could possibly think off. Now things happen on time, data stays organized and i spend less time chasing small tasks. It takes care of my reminders and customer updates automatically. it improves my customer experience by ensuring communication is timely and relevant. ### 49. Active Campaign is a Game Changer! **Rating:** 5.0/5.0 stars **Reviewed by:** Donald G. P. | Director, School of Business' Weekend MBA Program, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign is the lifeblood of my business. Without it, my marketing efforts would not be nearly as successful and I would not be able to message my program prospects with relevant information on a timely basis. And Active Intelligence is like having a market researcher, copywrite, graphic designer, and consultant on my marketing team. **What do you dislike about ActiveCampaign?** Although I am able to obtain the information I need, the reporting function seems a little clunky. On the creative side, Active Intelligence doesn't seem to have much creativity when designing a campaign. **What problems is ActiveCampaign solving and how is that benefiting you?** My primary reason for moving to Active Campaign was deliverability and open rates. According to recent statistics, my previous CRM averaged 47% deliverability while ActiveCampaign averaged in the high 90s. My open rate languished in the mid- to upper teens and then doubled when I started using ActiveCampaign. ### 50. ActiveCampaign is overall a user-friendly platform which we use for sending out mass emails **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2024 **What do you like best about ActiveCampaign?** I like how modules & graphics can be saved for later use. I also like the ability to send out Test emails to my team before sending out a campaign. We also ended up in a tricky renewal situation, which the Customer Support team helped us resolve, which we were very appreciative for and it ultimately kept us with ActiveCampaign. **What do you dislike about ActiveCampaign?** The subject lines for linked emails sometimes do not work perfectly, requiring the email & subject to be entered in again. Also, I wish there was an Excel export option for clicks on emails, and wish that I could send out more than 5 Test emails at a time (I send out Tests to my 6 colleagues, over the 5 Test email limit). I've also found that scheduled emails sometimes don't send out on their own, requiring me to send them manually. Last thing, we tried using Custom Reporting but didn't find it useful due to the fields only pulling actions that DID happen (like a contact did click/open an email in a given period of time), when we would have found more use of data for things that DID NOT happen (like the contacts who have not clicked/opened an email in a given period of time). I submitted this as an idea to the engineering team. **What problems is ActiveCampaign solving and how is that benefiting you?** Having a home to store our email templates & email database is a huge help. ## ActiveCampaign Discussions - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 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[Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## ActiveCampaign Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social Functionality** - Social Functionality **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Management** - Conversion Viability - Workflow **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Data Synchronization - Analysis **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **AI Automation - SMS Marketing** - AI SMS **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top ActiveCampaign Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,465 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,208 reviews)