--- title: ActiveCampaign Reviews meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14725 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14725 scale: '5' date_modified: '2026-07-20' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews **Vendor:** ActiveCampaign **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,725 ## About ActiveCampaign ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ## ActiveCampaign Pros & Cons **What users like:** - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. (848 reviews) - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. (787 reviews) - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. (654 reviews) - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. (621 reviews) - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. (574 reviews) - Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (521 reviews) - Helpful (498 reviews) - Intuitive (474 reviews) - Integrations (422 reviews) - Marketing Automation (417 reviews) **What users dislike:** - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. (419 reviews) - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. (403 reviews) - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. (388 reviews) - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. (294 reviews) - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. (280 reviews) - Steep Learning Curve (238 reviews) - Learning Difficulty (230 reviews) - Poor Customer Support (217 reviews) - Limitations (216 reviews) - Email Issues (178 reviews) ## ActiveCampaign Reviews ### 1. Solid platform for solopreneurs or small businesses **Rating:** 4.0/5.0 stars **Reviewed by:** Naomi G. | Freelance Copywriter, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about ActiveCampaign?** I like the automation features in ActiveCampaign. I have quite a few set up that follow up with leads after they completed an action, nurture them, and have even won me a few leads. Being able to monitor them easily with ActiveCampaign has been nice. It's also very quick and simple to put together campaigns to send to my subscribers. **What do you dislike about ActiveCampaign?** ActiveCampaign can be a little buggy. For example, whenever I try to edit an image that I'm trying to add to an email campaign, it doesn't work. It basically just shows me a blank screen. I also wish there were more features in the more advanced design builder for campaigns, like the ability to save sections to use from email to email. **What problems is ActiveCampaign solving and how is that benefiting you?** It allows me to easily follow up with leads through automations. ### 2. Powerful Tagging Options for People **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2026 **What do you like best about ActiveCampaign?** that you can set so many tags for people! **What do you dislike about ActiveCampaign?** its not so easy to figure out and it is quite glitchy **What problems is ActiveCampaign solving and how is that benefiting you?** organizing my contacts and automating my emails ### 3. Easy, Complete, and Highly Trustworthy **Rating:** 5.0/5.0 stars **Reviewed by:** Marina C. | CEO – Ideas del Espacio, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2026 **What do you like best about ActiveCampaign?** It is easy, very complete and super trustable. You can do lots of things and it is solid, your mails get delivered. **What do you dislike about ActiveCampaign?** Maybe the pricE? Maybe it is for big players and sometimes as a small entrepeneur it gets more difficult, anyway they offer good discounts in one year deals. **What problems is ActiveCampaign solving and how is that benefiting you?** My copywriting business is based on my emails and I manage to send them and organize funnel with AC. ### 4. Powerful Automation and Customization Make Marketing Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Fiorindo D. | System Security Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about ActiveCampaign?** What I like best about ActiveCampaign is its powerful automation capabilities and ease of customization. You can build complex, personalized workflows that respond dynamically to user behavior, helping nurture leads and improve engagement without constant manual effort. The visual automation builder is intuitive, and integrations with other tools make it a complete marketing solution. **What do you dislike about ActiveCampaign?** What I dislike most about ActiveCampaign is the way the pricing keeps increasing as your contact list grows or features are added, sometimes without clear warning — leaving smaller businesses feeling locked-in with higher costs. Many users also report that over time the platform has become slower, with more bugs and less responsive support **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps automate marketing tasks, organize customer data, and improve communication between marketing and sales. This saves time, increases engagement, and boosts conversions through personalized, data-driven campaigns. ### 5. Clean UI and Lean CRM, but Customer Support Falls Short **Rating:** 3.5/5.0 stars **Reviewed by:** Parag N. | Assistant Manager - Community Development, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about ActiveCampaign?** The user interface is relatively clean and easy to understand. The CRM component is also great because it's very lean, but it feels best suited to small companies. **What do you dislike about ActiveCampaign?** Support is pretty bad. The product works well for the most part, but if you run into a bug, it’s very difficult to get helpful customer support. **What problems is ActiveCampaign solving and how is that benefiting you?** We use it to maintain relationships with our active B2B prospects. The useful, intuitive automations help us stay on top of our deals and keep our follow-ups organized. ### 6. Best Bang For Your Buck... But You Get What You Pay For **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2025 **What do you like best about ActiveCampaign?** Great features, built as a marketing platform first, nice UX design, and simple. Great marketing features - clearly built for marketing first, just what I needed and affordable price point. Fairly easy to implement and move over, heavy use of tags - short learning curve easy to use. **What do you dislike about ActiveCampaign?** Slow and buggy for daily usage - sometimes it takes a while for pages to load, a lot of oversight (i.e. Job title feature has to be recreated). Customer service is alright - came from Hubspot, and not as buttoned up but accomodating and helpful for the most part. Limited integrations for my platform but Zapier solves most of that. However, you get what you pay for - our zapier bill has doubled. **What problems is ActiveCampaign solving and how is that benefiting you?** We needed a more affordable CRM option and for us price was valued over performance so AC is solving our need. ### 7. Simple to Use with Easy, Affordable Pricing **Rating:** 4.5/5.0 stars **Reviewed by:** Daniella S. | VP Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2026 **What do you like best about ActiveCampaign?** Simplicity of use and the easy and affordable pricing structure **What do you dislike about ActiveCampaign?** Wish there was better tutorials to walk through contact to opportunity creation to deal close...but onboard was especially helpful **What problems is ActiveCampaign solving and how is that benefiting you?** Staying in front of customers through email and for sales people to have the best follow up ### 8. Very User-Friendly and Highly Customizable **Rating:** 5.0/5.0 stars **Reviewed by:** Alexa T. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** Very user friendly and customizable. It is making life easier all around. **What do you dislike about ActiveCampaign?** Nothing comes to mind at this time. 10/10 **What problems is ActiveCampaign solving and how is that benefiting you?** We were able to easy integrate AC forms and also find it easier to use for email blasts than some other platforms we have tried in the past. ### 9. Very effective for customer automations **Rating:** 4.0/5.0 stars **Reviewed by:** Amrita J. | IT Support Engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about ActiveCampaign?** Clean data is everything in IT support. ActiveCampaign gives me the tools to trace, validate and correct data sourcing issues quickly which means fewer headaches for clients and smoother operations overall. Ac's structure makes it easier to audit and maintain the integrity. It makes it easy to define and manage custom fields. When data is sourced from external systems, i can validate the fields are mapped correctly and ensure consistency across the platform. **What do you dislike about ActiveCampaign?** AC shows basic contact source info, it doesn't always provide deep traceability. Custom fields are powerful but there is no built-in field usage report to show which automations or forms use a field. **What problems is ActiveCampaign solving and how is that benefiting you?** When a support case is resolved, AC can trigger a workflow that notifies the account manager to check-in or upsell. This eliminates manual coordination and keeps everyone aligned. Marketing can see which customers have open support tickets so they can adjust messaging accordingly. Similarly support can see if a customer is in the middle of a sales conversation and handle the interaction with that context in mind. ### 10. Overall good experience **Rating:** 4.0/5.0 stars **Reviewed by:** Sacha G. | Marketing / Copywriting Freelancer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2023 **What do you like best about ActiveCampaign?** I like the reports from Active Campaign best. I can actually see which people have opened my emails, clicked etc. I also like the automations that can be created **What do you dislike about ActiveCampaign?** It takes a while for someone technologically challenged to learn how to use all the tools. In fact, I am positive that I am not using Active campaign to its full potential. **What problems is ActiveCampaign solving and how is that benefiting you?** I use it to keep in touch with my list, capture leads from my website and send out automations when people subscribe to certain lists. It is keeping me organized and on top of sales and funnels. ### 11. All in one engine for customer engagement **Rating:** 4.5/5.0 stars **Reviewed by:** mohan p. | engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about ActiveCampaign?** I appreciate the ability of Activecampaign to unify sales and marketing workflows in one platform. the integrated task management keeps my team organized while email automation and tracking ensure timely, personalized outreach. I also value the flexibility to manage calls, SMS, and social channels seamlessly, all backed by robust two-way CRM integration for accurate and data-driven engagement **What do you dislike about ActiveCampaign?** ActiveCampaign is packed with powerful features which means there's always something new to learn. For me, that's an opportunity and not a drawback because every time i explore a capability i find ways to improve my workflows and deliver better results and this platform really grows with me. **What problems is ActiveCampaign solving and how is that benefiting you?** It brings together my email lists, customer data and sales pipeline into one place. No more jumping between the tools. It helps me send the right message to the right person at the right time. Whether someone just signed up or is about to make a purchase i can tailor the messages based on their behavior. ### 12. Great for Email Campaigns, Sales, and Data Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2026 **What do you like best about ActiveCampaign?** Great tool to send email campaigns, inface sales and keep data. **What do you dislike about ActiveCampaign?** The price could be lower. Some features requires learning to use. **What problems is ActiveCampaign solving and how is that benefiting you?** Email templates are useful and segmenting clients. It is pretty simply to use and search info & data & trends. ### 13. Is ActiveCampaign worth it? My honest take! **Rating:** 4.5/5.0 stars **Reviewed by:** varsha m. | principal Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about ActiveCampaign?** i love that activecampaign doesn't just track visits, it understands behavior. I can see what my visitors are doing on my platform and use that insight to engage them better. the ability to target visitors based on their behavior and adapt the selling process whether its content or pricing feels like having a great assistant that knows exactly what each customer needs. **What do you dislike about ActiveCampaign?** the template library is helpful but some designs feel a bit dated and advanced customization sometimes requires extra effort or coding knowledge. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign's visitor behavior monitoring gives me real-time insights into what customers are doing on my platform. I can identify high-intent visitors and engage them at the right time which improves conversions. Automated cart abandonment campaigns bring customers back before they leave for good. this directly boosts sales without extra manual effort. It integrates email, web and mobile personalization in one platform. I can run consistent, multichannel camapaigns without juggling multiple tools. ### 14. Powerful Marketing Automation and New AI Support, but Not Yet User-Friendly **Rating:** 3.5/5.0 stars **Reviewed by:** Simone S. | Marketing Communications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about ActiveCampaign?** Marketing Automation and the new AI support **What do you dislike about ActiveCampaign?** Too complex, it is not so userfriendly. The actions needed in the several areas are too separated, not so logical. **What problems is ActiveCampaign solving and how is that benefiting you?** We have chosen ActiveCampaign for its important Marketing Automation area, probably the best one among similar softwares/tools. ### 15. Ridiculously Priced, With Constant Template Troubles **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2026 **What do you like best about ActiveCampaign?** Managing email lists. Scheduling email... **What do you dislike about ActiveCampaign?** Price is ridiculous. Constant trouble with templates. Changing website. Adding features that are useless while ignoring what we actually use. **What problems is ActiveCampaign solving and how is that benefiting you?** It sends email and has some templating features. The rest has no use for us. ### 16. Powerful marketing automation with great CRM integration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Import and Export | Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign offers a robust and intuitive platform for email marketing and automation. I especially appreciate how easy it is to build advanced automation workflows with multiple triggers and actions. The CRM functionality is well-integrated and helps align marketing and sales efforts effectively. The visual automation builder, contact segmentation options, and detailed reporting features make campaign management much more efficient. It’s also great that the platform continues to roll out updates and improvements regularly. **What do you dislike about ActiveCampaign?** While the platform is feature-rich, the initial setup can be a bit overwhelming for new users due to the many options and technical settings. Some parts of the interface feel slightly outdated compared to newer tools, and the learning curve can be steep for those unfamiliar with marketing automation. Additionally, the reporting dashboard could benefit from more customization options to better tailor insights to different business needs. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us automate our entire customer journey, from lead capture to post-sale follow-up. Before using it, we were managing emails, CRM, and segmentation separately across different tools, which caused delays and made it harder to track results. Now, everything is centralized: we can build automation flows, track user behavior, and send targeted communications—all from one platform. This has improved our efficiency, increased engagement rates, and saved a lot of time on manual tasks. ### 17. Complete marketing mailing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Sara G. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2024 **What do you like best about ActiveCampaign?** That I have information about all my campaigns, that the plan can be upgraded and that it can be customized. The data is easy to find **What do you dislike about ActiveCampaign?** That on the Lite version the reports are very basic. I would like to work with the profile of the database in a deeper way. **What problems is ActiveCampaign solving and how is that benefiting you?** Before, I was using Mailchimp, but I did not have all the services and features that I get with Active campaing, specially on marketing automation and managing large databases. ### 18. 10+ years with ActiveCampaign: precise Automations and fast performance **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica C. | Digital Maketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about ActiveCampaign?** I’ve been using ActiveCampaign for more than 10 years, and I really appreciate the platform’s complexity and the precision of its automations, as well as how quickly everything loads. **What do you dislike about ActiveCampaign?** Nothing, Active Campaign it's a good software! **What problems is ActiveCampaign solving and how is that benefiting you?** I use it to send newsletters and track website engagement among the contacts who receive my emails. It also lets me manage segmentation and automations in a more advanced, precise way, which makes it easier to target the right people and keep everything organized. ### 19. Great customization and powerful campaigns, but expensive and complex to use **Rating:** 3.5/5.0 stars **Reviewed by:** Ernest R. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2026 **What do you like best about ActiveCampaign?** Capacity for customization and campaign creation **What do you dislike about ActiveCampaign?** Price, difficulty of use, endless tools... **What problems is ActiveCampaign solving and how is that benefiting you?** You can do any type of email automation no matter how complex it is. ### 20. Powerful visual automation builder for behavior-based customer journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2026 **What do you like best about ActiveCampaign?** The visual Automation Builder is not only pretty but powerful. Branches, If/Else logic, goals, webhooks. You can build customer journeys that respond to behavior, not just time. **What do you dislike about ActiveCampaign?** Many features are included in higher plans. Segmentation, CRM features, or predictive content are not always included in the basic plan. **What problems is ActiveCampaign solving and how is that benefiting you?** Watering can emails instead of relevant, context-driven messages. Without segmentation and trigger mechanisms, engagement remains low. In ActiveCampaign, emails adapt to user context. Not "Hello Customer," but "Hello Jens, because you did X..." – more relevant, context-based, effective. ### 21. Email Marketing newb - Active Campaign has been great for me **Rating:** 4.0/5.0 stars **Reviewed by:** Shannon M. | Clinical Liaison, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about ActiveCampaign?** I do not have a lot of experience in email marketing campaigns, but this job got put on me and so I took it on and Active Campaign has made it super easy!!! It really is so user friendly. I like how easy it is to use even if your not a tech whiz or a graphic designer etc. Its so easy to make newsletters and insert graphics! **What do you dislike about ActiveCampaign?** shift in email makes graphics microscopic **What problems is ActiveCampaign solving and how is that benefiting you?** Email marketing which I have never done before and making it easy to start collecting leads and marketing to them our services when marketing was never really a focus at this company so AC makes it really easy for me to start slowly implementing marketing strategies even when im very new to it! ### 22. Does it Get Any Better?!? **Rating:** 5.0/5.0 stars **Reviewed by:** Julie G. | International Psychic Medium, Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2025 **What do you like best about ActiveCampaign?** I LOVE ActiveCampaign for its ease of use and excellent customer service. When I'm in the middle of trying to figure something out and I get stuck there's a chat box with a real live person to assist me. They take control of the screen and show me exactly what I need to do to get the results I want. Fast, easy and super simple! Sometimes it's just my computer that's glitchy and I do a reboot and am good to go but it's nice to be able to access the help center immediately so I don't waste time. **What do you dislike about ActiveCampaign?** The one thing I don't like about AC is that when someone leaves my email funnel AC does not entirely delete them. They just remove them from that list but they stay on my AC account. I get the reason for this but if they want to leave I prefer all ties cut immediately. Otherwise that's the only thing that bugs me everything else is super awesome! **What problems is ActiveCampaign solving and how is that benefiting you?** Growing and engaging with my list. ### 23. 3months experiance **Rating:** 5.0/5.0 stars **Reviewed by:** Suvendu S. | Digital Marketing Executive, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2025 **What do you like best about ActiveCampaign?** The visual automations are the star for me—I can sketch a journey in minutes and it just runs. Having email, CRM, and lead scoring under one roof keeps everything organized and saves me a ton of back‑and‑forth between tools. I have used for 3 moths almost daily and its easy to Intergrate. **What do you dislike about ActiveCampaign?** It can feel heavy on day one. Getting the first few flows, fields, and integrations set up took some trial and error, and support replies aren’t always instant. Once it’s dialed in, though, it’s smooth sailing. **What problems is ActiveCampaign solving and how is that benefiting you?** Automates follow-ups and segmentation, so fewer leads slip through and timing improves ,Centralizes contact and deal data, making handoffs between marketing and sales smoother and Speeds up campaign creation with reusable templates and forms, saving hours weekly. Better targeting with tags/scoring leads to higher engagement and conversions. Clear reporting helps double down on what works and fix what doesn’t. ### 24. Powerful Automations and User-Friendly Control **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2025 **What do you like best about ActiveCampaign?** What I appreciate most about ActiveCampaign are its automation features. After setting them up, they take care of much of the follow-up and tagging automatically. I also find it straightforward to segment my contacts, which makes sending personalized emails much easier. All in all, it offers me a strong sense of control while remaining user-friendly and not overly complex. **What do you dislike about ActiveCampaign?** At times, I find ActiveCampaign somewhat confusing to navigate, particularly when attempting to accomplish straightforward tasks. While it functions well once you become familiar with it, the initial learning curve can be a bit frustrating. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign has made it much easier for me to manage follow-ups and keep my emails well organized. Previously, I handled many tasks manually and would sometimes forget to reach out to contacts. With the automations, the right emails are sent at the right moments, and the tagging and segmentation features give me a clear picture of each contact's status. Overall, it saves me time and ensures my outreach remains consistent. ### 25. Driving Growth Through Smart Marketing Automation with ActiveCampaign **Rating:** 5.0/5.0 stars **Reviewed by:** Marlon P. | Administrative Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2025 **What do you like best about ActiveCampaign?** What I like best about ActiveCampaign is the depth of its automation features. The platform makes it easy to create personalized customer journeys, segment audiences with precision, and integrate campaigns across email, CRM, and SMS—all from one place. **What do you dislike about ActiveCampaign?** While ActiveCampaign is powerful, the platform can feel overwhelming at first. There’s a bit of a learning curve to fully understand all the automation options, and reporting could be more customizable for deeper analytics. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me centralize my email marketing, CRM, and automation in one platform. Instead of juggling multiple tools, I can create personalized campaigns, track leads, and automate follow-ups seamlessly. This saves time, improves customer engagement, and ultimately supports higher conversion rates. ### 26. A Reliable Powerhouse for Email Marketing and Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Tunde N. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign’s automation capabilities are incredibly powerful — you can build everything from simple email sequences to complex, multi-step workflows with ease. It also integrates seamlessly with a wide range of apps, which makes it a great hub for marketing and sales tools. The customer service is excellent as well — always responsive and helpful. **What do you dislike about ActiveCampaign?** Honestly, there’s not much to complain about. The platform has been reliable and consistently improving over the years. **What problems is ActiveCampaign solving and how is that benefiting you?** We use ActiveCampaign for email marketing and automation. It’s helped us streamline and organize our workflows, saving us a lot of time and manual effort. Being able to automate much of our communication and customer journeys has had a big impact on efficiency. ### 27. ActiveCampaign: Easy to Use with Powerful List and Automation Features **Rating:** 4.0/5.0 stars **Reviewed by:** Nico v. | Operationeel directeur, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about ActiveCampaign?** Without any prior knowledge, ActiveCampaign is easy to use. The many possibilities with lists, campaigns, and automations help us inform our customers and employees, as well as monitor clicks and other engagement. **What do you dislike about ActiveCampaign?** Sometimes I miss the ability to properly test automations, especially when they include date dependencies. When you make a small mistake, you’re already one step further in your automation. A good testing feature, or a clear textual explanation of what your automation does, would be very helpful. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps us gain insight and overview of the mailings sent to customers, prospects, and employees. ### 28. Marketing to Our List of Clientele **Rating:** 5.0/5.0 stars **Reviewed by:** Courtney J. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2025 **What do you like best about ActiveCampaign?** Able to stay in constant communication with our list of clients. **What do you dislike about ActiveCampaign?** Nothing, its great and has become more user friendly which was my only concern in the beginning **What problems is ActiveCampaign solving and how is that benefiting you?** Automating our marketing to our client base, and reaching them in a professional way. ### 29. Useful tool for keeping on top of email marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2024 **What do you like best about ActiveCampaign?** Have been using Active Campaign for a number of years now and am very satisfied with it. It is the perfect online marketing tool for our business, letting us produce a seamless customer journey and keep tabs on all the analytics so we can see trends and changes as they happen. We use it everyday and find the platform itself is quite intuative and failrly easy to use once you know the basics. There are also lots of features that we haven't accessed yet, which I'm sure would enhance our process further. It also integrates well with many of the othr tools we use in our marketing activities. We also appreciate the service team, who when we've needed them have been extremley speedy in replying and very helpful. **What do you dislike about ActiveCampaign?** At times, some changes that have been implemented haven't made sense, but generally our only dislikes are when the system times out, or pages can't be reached. It doesn't happen often thankfully. **What problems is ActiveCampaign solving and how is that benefiting you?** We like to log all leaads and follow their journey with us. Active Campaign allows us to do that very easily. We can build automations exactly as we need them and can follow all journeys seamlessly. ### 30. The best of the best! **Rating:** 5.0/5.0 stars **Reviewed by:** Allison B. | Owner, Founder// Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2025 **What do you like best about ActiveCampaign?** I love that I can rely on ActiveCampaign to be the best source for my email campaigns. It is easy to link this up with other platforms that I use, to streamline my business. I also appreciate all of the learning tools that are available. Loving the design aspect of an email, I so appreciate that it is very user friendly. **What do you dislike about ActiveCampaign?** The process of figuring out I need a domain/email back option was very confusing when first starting! (still a little confused on this) **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is a way for me to collect emails from landing pages/products I host on Thrive cart - I mostly use Active Campaign because of its compatibility with Thrive Cart. ### 31. From workflow design to API limits: A technical review of ActiveCampaign **Rating:** 4.5/5.0 stars **Reviewed by:** Atharvaa M. | solutions engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign strikes a perfect balance between power and usability. The automation builder is intuitive yet robust, making it easy to scale workflows. I also appreciate the seamless CRM integrations, strong personalization capabilities and flexible API which is great for building tailored, data driven customer journeys without needing multiple tools. The platform has the ability to drive measurable impact through smart automation. I see a 25% lift in email engagement and a 12% increase in conversion rates after implementing personalized workflows. **What do you dislike about ActiveCampaign?** It can be challenging to mange complex automations at scale especially when multiple teams are involved. Reporting could also be more granular for example attribution tracking across multi-channel campaigns sometimes lacks the depth needed for advanced analysis. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves key challenges around customer engagement, workflow automation and sales marketing alignment. For me, it's helped streamline lead nurturing and follow up processes through automated sequences, reducing manual effort by over 60%. The platform's behavioral tracking and segmentation tools allow for more targeted messaging which has led to 25% boost in email open rates and a 15% increase in qualified leads. Its integrated CRM also eliminates data silos, enabling smoother handoffs between marketing and sales teams and improving pipeline visibility. ### 32. Reliable Email Sending and Integrations, but Still a Bit Complex to Use **Rating:** 3.5/5.0 stars **Reviewed by:** Lloyd T. | Founder & Fractional COO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2026 **What do you like best about ActiveCampaign?** Reliability for sending emails and integration capability **What do you dislike about ActiveCampaign?** Still a little complex to use, not completely intuitive **What problems is ActiveCampaign solving and how is that benefiting you?** It integrates with my website to capture submitted information, email and lead magnet subscribed to. This forms a basic prospect list that I email weekly. ### 33. Intuitive Interface, Solid Email Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Dan T. | Co-Founder/ CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2025 **What do you like best about ActiveCampaign?** I primarily use ActiveCampaign for email marketing for my own company and clients, and it allows me to automate my email marketing systems and sequences. I like its ease of use and really enjoy the interface because it's uncomplicated. The initial setup of ActiveCampaign was simple, and switching to ActiveCampaign was appealing because I had heard it was more robust and easier to use. **What do you dislike about ActiveCampaign?** The AI agents seem pretty basic and sometimes struggle with niche contexts, particularly for entrepreneurs operating in hyper-niched markets. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign to automate my email marketing systems and sequences, making it easier to manage my marketing efforts. ### 34. Does what we need it to do but can feel a little clunky **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2025 **What do you like best about ActiveCampaign?** The ActiveCampaign email function is staightforward to use and contacts are easy to find through the various filters available. We use the platform regularly for both automated and manual email communications, and can't fault it in this regard. Customer service has been helpful whenever we're messaged about an issue or billing. **What do you dislike about ActiveCampaign?** The platform can feel a little clunky and I'm sure there are features we're not using, as some things feel a little hidden or aren't clear on how to integrate into our marketing practices. The email builder can be slow when adding or removing blocks too. It would be great to be able to simplify the contacts view as well, as there are so many available fields that we don't need and it can look overwhelming. **What problems is ActiveCampaign solving and how is that benefiting you?** We send a twice monthly EDM to our subscriber base via ActiveCampaign, and house our lists and other contacts in the CRM function. ### 35. April Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2020 **What do you like best about ActiveCampaign?** duplicate campaigns is the best feature. **What do you dislike about ActiveCampaign?** Sometimes when you want to go back and you have already gone to the preview page you have to start over. **What problems is ActiveCampaign solving and how is that benefiting you?** Communication with clients is better with the chat bot ### 36. Easy-to-Use Automations That Deliver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** The automations we can run and the ease of use **What do you dislike about ActiveCampaign?** It’s a bit too expensive, especially when I need to add team members. **What problems is ActiveCampaign solving and how is that benefiting you?** Whe need a clear communication with our members, old members and potential members ### 37. Active Campaign Makes Email & SMS Notifications Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Lijo J. | Business Analysis, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about ActiveCampaign?** As a website developer, we use Active Campaign to send email and SMS notifications when users register as new users, and to share new product information and other updates. **What do you dislike about ActiveCampaign?** It’s a bit complicated to work with the API for campaigns. **What problems is ActiveCampaign solving and how is that benefiting you?** You can send bulk messages or SMS through websites whenever there is a login or a registration. ### 38. Easy to learn, robust communication **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea H. | Founder and lead teacher, Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2025 **What do you like best about ActiveCampaign?** I like the ability to customize messages for certain groups on my list. Anytime I need help, they are there via the chat support. **What do you dislike about ActiveCampaign?** I would like to use more of the features of ActiveCampaign. I have to take time to learn how to maximize those features for my business. **What problems is ActiveCampaign solving and how is that benefiting you?** Communicating with my clients for daily reminders and other messages. I am able to plan ahead, lay everything out, and communicate in a timely manner. I'm also able to hand off routine communication tasks to my Virtual Assistant, and she can manage many of my campaigns, which frees me to do other things. ### 39. Too Early to Tell—Need More Time Using It **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2026 **What do you like best about ActiveCampaign?** not sure yet we shall see once we get start using **What do you dislike about ActiveCampaign?** not sure yet we will see once we start using **What problems is ActiveCampaign solving and how is that benefiting you?** not sure yet we will see once we start using ### 40. ActiveCampaign: A Stellar Email Marketing Journey with Minor Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has been a fantastic tool for our organization's email marketing needs. The platform is incredibly user-friendly, making it easy for our team to navigate and manage campaigns efficiently. Setting up integrations with Zapier was a breeze, allowing seamless connections with other tools in our workflow. List management is straightforward and intuitive, streamlining our process for organizing and targeting our audience. Our content manager found the email design tool particularly easy to use, quickly adapting to its features without a steep learning curve. Additionally, the email domain and verification setup was simple and hassle-free, which was a significant improvement over issues we’ve faced with other platforms. **What do you dislike about ActiveCampaign?** While ActiveCampaign is highly effective, we’ve encountered a couple of challenges. The Google Sheets integration doesn’t always fire consistently, which has been frustrating as we haven’t fully identified the cause. Additionally, the lack of a native integration with Wix, our primary website lead generation tool for form fills, has been a drawback, as it would have further streamlined our workflow. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign tackles the complexity of email marketing with its intuitive, easy-to-use platform, enabling our organization to adopt and manage campaigns quickly. The user-friendly interface simplifies campaign creation and tracking, allowing our team to get up to speed without a steep learning curve. Seamless Zapier integration connects effortlessly with our tools, streamlining workflows. Straightforward list management makes audience segmentation a breeze, while the intuitive email design tool lets our content manager craft professional emails fast. The simple email domain and verification setup eliminates past setup headaches. These features save time, boost efficiency, and enable rapid adoption, empowering our team to drive effective email campaigns with ease. ### 41. AC User for 3 years - what I like and dislike **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2023 **What do you like best about ActiveCampaign?** We receive a lot of support and options with our Plus plan - templates, automation, segmenting, personalization, one on one training. Being new to the platform when I started in my role, I was pleasantly surprised at how easy it was to learn and how much we're capable of accomplishing for our organization with these tools. We've grown our audience so much and raised a lot of money for our nonprofit! **What do you dislike about ActiveCampaign?** - While I love the Live chat function, it can sometimes take a few days to resolve an issue and has caused delays in our marketing operations even when I've tried to be proactive about an issue. - Plan restructuring and significant price increases this year **What problems is ActiveCampaign solving and how is that benefiting you?** Segment audiences large and small Stay in touch with supporters after their "transaction" (whether they adopt, donate, foster, etc.) Allowing our audiences to tell us what type of content they want to receive ### 42. All Tools in One Place with Easy Automation and Workflows **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** All tools in one place. Easy to build automations and workflows. **What do you dislike about ActiveCampaign?** The mobile app UI and functionality are very poor. **What problems is ActiveCampaign solving and how is that benefiting you?** A/C allows us to manage all lead distribution and communication work flows in one place. ### 43. Powerful Marketing Automation with Solution-Oriented Customer Support **Rating:** 4.0/5.0 stars **Reviewed by:** Anja P. | Dog Trainer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2026 **What do you like best about ActiveCampaign?** The marketing automation functions really well, an if there is a question the customer support will find a solution. **What do you dislike about ActiveCampaign?** When you are setting up your first automation, it is a little bit complicated - because some of the process isn't intuitiv. An the prize is high. **What problems is ActiveCampaign solving and how is that benefiting you?** I have multiple Funnels for my online tutoring business. With ActiveCampaign they run smoothly and I can see, which of the Funnels are working good and which need rethinking. ### 44. A software that is functional **Rating:** 3.5/5.0 stars **Reviewed by:** Gaëlle d. | chef entreprise individuelle, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about ActiveCampaign?** A bit complex for a novice, but I'm managing anyway!! Useful for creating email capture forms on websites and blogs. (which not all competitors do!) I've been using it since 2018 now. I've also created automations. **What do you dislike about ActiveCampaign?** It's not always very intuitive, and the interface isn't very pleasant (small text). The cost is also something to consider. **What problems is ActiveCampaign solving and how is that benefiting you?** it allows me to set up my email capture forms and popups, which my other software does not allow. ### 45. ActiveCampaign helps me grow my online business **Rating:** 4.0/5.0 stars **Reviewed by:** Claudia S. | Online Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2025 **What do you like best about ActiveCampaign?** Active Campaign is a tool that can adapt to my business and I use it daily. This is reflected not only in the various subscription models but also in the diverse functionalities. When I started my online business, my main goal was to send out a newsletter. I've since automated a large part of the customer journey, and in the future, I want to explore additional features, such as CRM. I'm very happy with how well AC works with other tools (Integrations), such as Thrive Cart, and I've only had positive experiences with customer service so far. **What do you dislike about ActiveCampaign?** Initially, there was a subscription for absolute business starters for a very small budget. I'd like to see that back. My clients are initially intimidated by the powerful tool, but I also think it's particularly suitable for beginners. However, the investment should be as low as possible, since they don't generate much revenue in the beginning. How about a stipend for business starters for the first six months? **What problems is ActiveCampaign solving and how is that benefiting you?** I use Active Campaign to acquire new leads and automatically make them initial offers. I also regularly send newsletters and manual sales campaigns. Without ActiveCampaign, I wouldn't have an online business because I don't use social media. ### 46. Active campaign for lead management **Rating:** 4.0/5.0 stars **Reviewed by:** Louise H. | Marketing and Communications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about ActiveCampaign?** We had looked at hubspot and similar tools but found them too expensive for what we needed for the size of our team. The functionality we get for the price we pay is great. **What do you dislike about ActiveCampaign?** There are a couple of things I have had to workaround using automations and additional fields which I think should just be automatically part of the solution **What problems is ActiveCampaign solving and how is that benefiting you?** We needed a decent place to track all our prospect data and interactions. We also use it for sending all our prospect emailshots. It is helping us to see who are warmest prospects are, It is saving us lots of time as it replaced a clunky not fit for purpose solution. ### 47. Simple, Straightforward Templates That Are Easy to Use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about ActiveCampaign?** Simple to use. The templates are easy to work with, and everything is straightforward overall. **What do you dislike about ActiveCampaign?** The performance is sometimes poor, and the price feels too high for what you get. **What problems is ActiveCampaign solving and how is that benefiting you?** Connect with customers. ### 48. This platform is mixed, overall I don't love it and I don't hate it. **Rating:** 4.0/5.0 stars **Reviewed by:** Josh J. | Director Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2024 **What do you like best about ActiveCampaign?** Simple and easy to start using, nothing intimidating. **What do you dislike about ActiveCampaign?** Not many options for fonts or the ways photos and graphics can be placed in campaigns, very rigid. Customer services is also hot or miss. **What problems is ActiveCampaign solving and how is that benefiting you?** Helping me reach subscribers. ### 49. Great Email Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Joe S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2025 **What do you like best about ActiveCampaign?** Active Campaign has a lot of great features, including the ability to create automations for your customers. Whenever a customer signs up for a particular list or product, you can tailor the experience for them, asking them questions to get to know them better and offer them other products and services they might find helpful. **What do you dislike about ActiveCampaign?** Active Campaign is a bit costly compared to some of their competitors. However, their features and the ease-of-use of their platform make this worth it in my opinion. **What problems is ActiveCampaign solving and how is that benefiting you?** Active Campaign allows me to easily connect with customers and prospective customers. I can also tailor the experience for those customers based on their interests. ### 50. Intuitive and Easy to Navigate, Though the Feature Set Can Feel Overwhelming **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about ActiveCampaign?** It's easy to navigate, it's intuitive and helps us immensely. **What do you dislike about ActiveCampaign?** Sometimes it can be overwhelming because there are so many features. **What problems is ActiveCampaign solving and how is that benefiting you?** One place for communication needs. ## ActiveCampaign Discussions - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 4 comments, 2 upvotes - [Anything special for non-profits?](https://www.g2.com/discussions/anything-special-for-non-profits) - 1 comment, 2 upvotes - [View ActiveCampaign pricing details and edition comparison](https://www.g2.com/products/activecampaign/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+18%3A35%3A30+-0500&secure%5Bsession_id%5D=e598c68f-40bc-4c5f-a46b-0843625c37c5&secure%5Btoken%5D=a09bd55ab6095876f2b27003bfc692ffd9d997003dbe54d01c78d3d45ac38538&format=llm_user) ## ActiveCampaign Integrations - [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) - [ABC Glofox](https://www.g2.com/products/abc-glofox/reviews) - [ablefy](https://www.g2.com/products/ablefy/reviews) - 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[Zapier](https://www.g2.com/products/zapier/reviews) - [Zapier for G Suite](https://www.g2.com/products/zapier-for-g-suite/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - [ZeroBounce](https://www.g2.com/products/zerobounce/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## ActiveCampaign Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social Functionality** - Social Functionality **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Management** - Conversion Viability - Workflow **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Data Synchronization - Analysis **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **AI Automation - SMS Marketing** - AI SMS **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top ActiveCampaign Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,465 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,208 reviews)