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ActiveCampaign Reviews & Product Details

ActiveCampaign Overview

What is ActiveCampaign?

ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences Connect with your audience on the channels that matter most to them. Build responsive, always-on email and marketing flows that go above and beyond your customers’ expectations. + Grow your reach with smarter campaigns Find the best ways to grab your audience’s attention. Our email, SMS, and cross-channel tools power relevant experiences that drive more opens, clicks, and actions – so you can always capture the most promising leads. + Nurture and engage in just a few clicks Boost customer engagement by delivering the personalized email, SMS, and digital campaigns your audience wants to see. Bring your most ambitious ideas to life with intelligent marketing automation. + Win more business by scaling what works Spend less time managing and more time converting. Our sales engagement automation and CRM tools help you prioritize opportunities, assign tasks, and get back the time to focus on the interactions that drive revenue.

ActiveCampaign Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Hungarian, Indonesian, Italian, Dutch, Polish, Portuguese, Russian, Slovenian, Spanish, Turkish, Vietnamese, Chinese (Simplified)
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Product Description

Differentiate your brand and drive business growth Go beyond email. Leverage a complete set of marketing tools (including email, web, social, and text) to meet your customers where they are, and meaningfully engage at every stage of the customer lifecycle.

How do you position yourself against your competitors?

ActiveCampaign is the only customer experience automation solution that lets business connect customer engagement across all channels, and through the entire customer lifecycle. ActiveCampaign closes the gap that exists between email marketing, marketing automation, CRM, and support and service tools so businesses can create 1-1 personalized experiences that meet customers where they want to engage.


Seller Details
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,456 Twitter followers
LinkedIn® Page
www.linkedin.com
853 employees on LinkedIn®
Description

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.


Jason V.
JV
Overview Provided by:
Founder & CEO of ActiveCampaign

Recent ActiveCampaign Reviews

Victoria M.
VM
Victoria M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Super effective and easy to use!"
I love how professional it makes my emails look.
Emils Rolands B.
EB
Emils Rolands B.Small-Business (50 or fewer emp.)
2.5 out of 5
"Active Campaign is okay"
Does its job when it comes to sending marketing communication and creating simple automations.
Felipe S.
FS
Felipe S.Small-Business (50 or fewer emp.)
4.0 out of 5
"Good price/quality relationship"
You could handle most of small business needs with it without spending a lot and most of the tools works pretty well. You can do a lot of stuff...

ActiveCampaign Pricing

Exclusive savings on ActiveCampaign through G2 Deals

Whether you’re looking to increase brand awareness, drive more leads, or convert more customers, ActiveCampaign has you covered. Take your marketing to the next level and achieve the engagement and growth you’ve been looking for. G2 buyers save 15% off annual ActiveCampaign subscriptions!

How to claim this offer

To take advantage of this offer, sign up for a free trial using ActiveCampaign's G2 landing page.

Deals
15% off
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ActiveCampaign Media

ActiveCampaign Demo - Marketing automation done right
Powerful, easy-to-use marketing automation
ActiveCampaign Demo - Drag and drop email designer
Create beautiful, intelligence-driven email campaigns
ActiveCampaign Demo - Contacts & Forms
Customer insight and behavioral activity is organized and accessible
ActiveCampaign Demo - Sales automation CRM
A simple, intuitive CRM helps your sales reps to get more done in less time
ActiveCampaign Demo - Reporting
A complete view of your marketing activities
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Video Reviews

111 out of 13,680 Total Reviews for ActiveCampaign

4.5 out of 5
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111 out of 13,680 Total Reviews for ActiveCampaign
4.5 out of 5
111 out of 13,680 Total Reviews for ActiveCampaign
4.5 out of 5

ActiveCampaign Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ActiveCampaignQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Jamie S.
JS
CEO & Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveCampaign?

I’ve been quoted an outrageous $15,000 just to unlock my account so it can resume sending emails. The new pricing plans are absolutely abysmal, prioritizing profit over customer experience. This is the second overcharge in a week—$3,000 earlier, and now this $15,000 bill. To make matters worse, their system claims my account sent 1.4 million emails (which it hasn’t—I've checked their reports), yet they still expect me to pay for it?

My account rep is nowhere to be found and claims he has no power to fix this. Live chat support is clueless and unable to help. I’ve submitted 16 tickets, and not a single one has been answered. No one from the company has reached out to resolve this. Meanwhile, we're receiving 40+ complaints daily from customers because our automated emails aren’t sending.

This is beyond unacceptable—it’s a complete breakdown of customer service and operational accountability. What a joke. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Long time customer, since 2014. Ive watched this company since about 2020, put profit over product. Active camapign was always product first, not sure where it changed but it was sometime around 2020. Increased fees for no usable features,you get less for more, its a shame. I'll be moving our 31 clients off active campaign this year and myself. Profit over product always loses Review collected by and hosted on G2.com.

Recommendations to others considering ActiveCampaign:

Highly recommended if you need sales and marketing automation Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

Sales and lead automation. Itsok for booking calls and keeping prospects in the pipeline Review collected by and hosted on G2.com.

Mia M.
MM
Business owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveCampaign?

The automation option is the ONLY thing I like- even though the emails are bland. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

I dislike that no one can leave AC after you subscribe. They won't prorate my plan and let me go.

Also, when I had to add contacts, I choose the a small monthly plan. AC took it upon themself to change it to a second yearly plan. They'll never let me get out of their terrible CRM.

The site is not easy to use. The customer service is terrible. By the time they respond I've spend days figuring on my own. I avoid using it like the plague because it's not intuitive AT ALL . Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

I greatly dislike ActiveCampaign and cannot wait to be free of them. They won't prorate my subscription so I am stuck with them. They're literally the worst CRM I've ever tried, Review collected by and hosted on G2.com.

Claudia C.
CC
Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveCampaign?

No very sure, as I truly do not like the performance of this platform overall Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Slow system, takes ages to be loaded. Pages crushing often and very old layouts. Too many features for nothing! Not easy to use.

I am using it all the time but fully migrating to a new system in the new year,

Customer support is responsive. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

AC is not solving any problem that's why I am changing it very soon, Review collected by and hosted on G2.com.

LE
VP Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveCampaign?

ActiveCampaign offers a fairly straightforward product. It has a modern interface and all the basics you would expect in a professional email marketing system. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Customer Support & Integration. While they have a support chat functionality, the level of knowledge of the team working it is very low and not helpful. It quickly becomes too much for the first line support so your request gets transferred into a ticket. What is baffling is that a modern product has such out-of-date support practices. There are no options to indicate the level of importance or urgency, and no answers when I inquired as to when I could expect even a first response. And at least 24 hours have passed since I've even received any acknowledgment of the ticket that I clearly stated mattered to the business. When I tried to escalate this issue with the "business" side of the operations, I got sent back a google search where the employee said that google told them the issue was with a different product. Not only was that not my request but it showed carelessness and disrespect for all the steps my team had already gone through to resolve the issue. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

Right now, it is helping solve the basics of email marketing. Review collected by and hosted on G2.com.

Verified User in Professional Training & Coaching
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about ActiveCampaign?

I joined ActiveCampaign because of the great tagging and segmenting features of the emails. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

ActiveCampaign has now added so many unnecessary features and inflated the prices for everyone forcing users onto huge plans with features that small businesses just don't need. It used to be great but now it is just unnecessarily over complicated and cluttered. Such a shame, but I am leaving and going elsewhere. The price is just too much for a small business and the features are overwhelming and not needed. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

Honestly I can't even tell what ActiveCampaign solves, they have forced so many features on me that I just have no need for - all I wanted was reliable email sending with automations, tagging and segmenting. The rest of the features are overkill. Review collected by and hosted on G2.com.

Susanne T.
ST
Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveCampaign?

If you read my "dislikes" you will understand, that my "likes" are very small at the moment. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Disastrous - at the start of an online conference, several hundred email addresses with the status "not confirmed". Two weeks of intensive, time-consuming email contact with AC, I was repeatedly given answers that did not fit the problem. For example, participants told me that they had received the opt-in confirmation email 5 (!) times. Instead of explaining to me how this could have happened, AC said "the participants had simply registered multiple times!" - No, they hadn't!!! I received no solution to the problem from AC for two weeks, and I don't know how many potential customers I lost because of this. First the blame was put on the participants who could not log in properly, then on the nth, who were rejected by the servers (first the participants were to blame, then supposedly the recipients' servers, which supposedly rejected the emails. When I explicitly asked about the error message here, wanted to see for myself, AC suddenly sent a terse email: "We had a technical glitch, we are sure you will understand!". That solved the problem for AC. Not a word about the fact that I had missed out on business, that I had lost time because I had to do a lot of things manually or twice - an email I had prepared in German was sent in English the next day - again just "technical glitch, we are sure you will understand". Conclusion: If you really want to do reliable business and, if something goes wrong, also have support that resolves problems promptly (!) and takes responsibility for its own mistakes (!), then AC is definitely NOT the right software for you!!! Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

E-Mail-Marketing Review collected by and hosted on G2.com.

Verified User in E-Learning
AE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about ActiveCampaign?

ActiveCampaign was a reliable platform for creating, automating, and executing sales campaigns to a subscriber base. I enjoyed the ease of use and the customer service support available for some years until the past few years where I've seen the quality decline Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

The quality of service has declined in the past few years. There are more unexplained technical issues like formatting problems, not being able to access reports, getting mislabeled as unauthorized user (despite being the admin). These issues all were reported and temporary solutions provided, but then the issues continued as permanent solutions were not implemented. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

It's helped me stay in regular contact with my subscribers. The automations save a lot of time. Review collected by and hosted on G2.com.

Lucas B.
LB
Marketing Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveCampaign?

Preço, é uma ferramenta pelo preço ofertado possui muitas entregas Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Navegabilidade, suporte, analytics. Um ferramenta péssima para escalar seu negócio, limitada no tange dashboard, pouco intuitiva Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

Fluxo de comunicação, qualificação dos leads, acompanhamento de vendas Review collected by and hosted on G2.com.

Julie D.
JD
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about ActiveCampaign?

There is nothing I like about Active Campaign for Marketing. I only use it because I have a few automations that I paid someone to build and I don't want to duplicate them somewhere else. Even paying someone to build the automations cost more than it should have because it takes so long to build something that works. Even now, the automations only work part of the time...and no one in customer support can tell me why they are not working. "It's only a guess." Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

It is not intuitive at all. Trying to build automations is an exercise in frustration for anyone who is not technology saavy. Customer support is a a crap shoot. They send you videos to follow which provide no context for how the mistake was made or why it isn't working. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

It is not a benefit to me. It streamlines my hiring process right now. It is useless to me for anything else. Review collected by and hosted on G2.com.

Camie S.
CS
District Sales Leader
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveCampaign?

That I can see if someone opens my email Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Almost everything, very difficult to navigate and get to opportunities.

Lots of errors when transferring.

Not good for organizing business don't have time to scroll through things. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

None Review collected by and hosted on G2.com.