--- title: ActiveCampaign Reviews meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14780 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14780 scale: '5' date_modified: '2026-08-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews **Vendor:** ActiveCampaign **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,780 ## About ActiveCampaign ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ## ActiveCampaign Pros & Cons **What users like:** - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. (848 reviews) - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. (787 reviews) - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. (654 reviews) - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. (621 reviews) - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. (574 reviews) - Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (521 reviews) - Helpful (498 reviews) - Intuitive (474 reviews) - Integrations (422 reviews) - Marketing Automation (417 reviews) **What users dislike:** - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. (419 reviews) - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. (403 reviews) - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. (388 reviews) - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. (294 reviews) - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. (280 reviews) - Steep Learning Curve (238 reviews) - Learning Difficulty (230 reviews) - Poor Customer Support (217 reviews) - Limitations (216 reviews) - Email Issues (178 reviews) ## ActiveCampaign Reviews ### 1. Update, Its steadily declining, especially support. **Rating:** 0.5/5.0 stars **Reviewed by:** Scott A. | UI/UX Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about ActiveCampaign?** I used to think have a positive opinion of the services, but theyve been rolling out updates in a halfcocked way and breaking things, and theyve removed the ability to contact an actual support person, so getting support about the features THEY broke with updates is going to take hours. Its only gotten worse for the past few years. Looking at switching **What do you dislike about ActiveCampaign?** Revenue/actions from directly integrated sales channels(eg we have both Shopify and Woocommerce integrated for different uses) are not easily distinguishable in reports or separately useable in automations. And they count revenue over a crazy long window to try and prove their worth but its misleading **What problems is ActiveCampaign solving and how is that benefiting you?** Their integration with other apps is helpful, and zapier covers the ones they dont directly integrate with **Official Response from Nicole O.:** > Thank you for sharing your honest feedback. We’re sorry to hear that recent product updates and changes to the support experience have left you frustrated. We understand how disruptive it is when features you rely on break or become harder to troubleshoot, and that’s not the experience we want for our customers. We’d like to look into this further with you, so please reach out to us at help@activecampaign.com and we can take a closer look. ### 2. 8 Years of Loyalty, Shut Down Overnight Without Warning **Rating:** 0.0/5.0 stars **Reviewed by:** Igor K. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about ActiveCampaign?** Robust functionality - great automations, sequences, etc. **What do you dislike about ActiveCampaign?** I was an ActiveCampaign user for 8 years, from 2017-2025. It was fantastic - the functionality was very robust - the most robust I've ever seen. To the point where I started relying on email marketing as the main revenue driver for my business. So why am I giving it a 1-start review? Because in late 2025, my account was shut down for no reason, and without warning. When I tried to log into my account, I just got an error message. I had to reach out to support to find out what happened. At first, I thought it was an ActiveCampaign-wide problem. I waited a day, and tried again. No luck. I waited 2 days and tried again. Still no luck. After 3 days, I started to panic, and emailed customer support. It wasn't an ActiveCampaign problem. It was just my account. When I emailed customer support, they said they're looking into it. When I asked for a deadline, they didn't commit to anything. They usually get back to me quickly, but another couple of days had passed by, I've already lost a lot of money because of this outage, and still no luck. By this point, I started looking into other email marketing providers. By the time they got back to me, I already created an account at a different email marketing provider. When they got back to me, they told me that they're taking so long because it's the holiday season. First of all, bad excuse. The number of days off during the holidays are two: Christmas and New Years. Second of all, a lot of businesses (their customers) make the most sales during the holidays. This is not the time to work less hard on their end. Another couple of days had passed by (I had already started using the other email marketing software), and they told me that it was a mistake on their end that my account was shut down automatically. They reinstated my account, but by then it was too late. This was extremely poorly handled. If my account was shut down, I should have immediately received an email, explaining the situation, and something is being done about it. They should have also been a lot less casual about it. For a business that relies heavily on email marketing, a mistaken shut down should have been top priority. After everything was resolved, as a gesture, ActiveCampaign refunded me for one month of usage. Nice gesture, but I lost a lot more money than that, and I spent a lot more money than that on migrating everything from ActiveCampaign to the new email marketing software. Too bad that such a useful, robust, functional software treated a long-term customer like this, and messed up royally. **What problems is ActiveCampaign solving and how is that benefiting you?** Email marketing ### 3. Very Poor Customer Service. **Rating:** 0.0/5.0 stars **Reviewed by:** Jose S. | Senior Insurance Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2026 **What do you like best about ActiveCampaign?** easy to program automations and design campaigns **What do you dislike about ActiveCampaign?** Customer Support is very bad. Imposible to contact them for simple things as increasing the limit of contacts from 5000 to 7500. Even though there is an automatic feature to do this on the system, the automatic feature is calculating pricing wrongly and then you can´t get a response fro Active Campaign **What problems is ActiveCampaign solving and how is that benefiting you?** We use it to send emails and run automations on emails. ### 4. Support Nightmare: Tickets Go Nowhere and Access Logs Still Unresolved **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** June 17, 2026 **What do you like best about ActiveCampaign?** When there aren't any issues, the platform runs reasonably well. **What do you dislike about ActiveCampaign?** We've had an issue with the application and support is being an absolute torture: they open and close tickets senselessly, mess up the information, it's impossible to access the request history, there is no dashboard to review the tickets, they don't answer... Every time a chat is opened, the nightmare returns and they don't provide any answer for a very simple request: our users' access logs. **What problems is ActiveCampaign solving and how is that benefiting you?** It's a CRM for email marketing and the usual actions of any CRM. ### 5. Smart Chat Helps Learning, But the Clunky Integration Needs Work **Rating:** 1.0/5.0 stars **Reviewed by:** Jill A. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2026 **What do you like best about ActiveCampaign?** AI has improved a lot recently and the smart chat has aided education **What do you dislike about ActiveCampaign?** It's very clunky and had to be integrated **What problems is ActiveCampaign solving and how is that benefiting you?** sales pipeline and leads coming into the business **Official Response from Nicole O.:** > Thanks for the feedback, we’re glad to hear Active Intelligence has become more useful for your team! We’re sorry the platform has felt clunky and harder to integrate than it should be. If you’re open to sharing more, email help@activecampaign.com and our team can take a closer look at what’s making setup difficult. ### 6. Simple to use, but over priced. **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2023 **What do you like best about ActiveCampaign?** I find ActiveCampaign very intiuative and simple to use. Things are not difficult to figure out and get working, but when I do have an issue or problem, there is always someone there who can help me! **What do you dislike about ActiveCampaign?** I don't like the price. They have raised my price over 30% in one year with no detailed explanation of what it was for and just assumed that I wanted all of the new features that they were offering. **What problems is ActiveCampaign solving and how is that benefiting you?** I run several different businesses and I like that I can do all of the email marketing with one platform instead of having to have different accounts for different businesses. ### 7. WOW what a waste of money and time **Rating:** 0.0/5.0 stars **Reviewed by:** Jeremy S. | Client Solutions Consultant, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2026 **What do you like best about ActiveCampaign?** Right now nothing, so that's not a good question to ask. **What do you dislike about ActiveCampaign?** No support No cross object reporting OR filtering No duplicate accounts or contacts No Global Search No ownership by AC to their product changes. **What problems is ActiveCampaign solving and how is that benefiting you?** HA ### 8. Highly discourage anyone from using them **Rating:** 0.0/5.0 stars **Reviewed by:** Chaim S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2025 **What do you like best about ActiveCampaign?** decent email automations and email capabilities **What do you dislike about ActiveCampaign?** Their customer service is just horrendous. I will discourage anyone from using them just based on that once you're locked in you can talk to a wall when you need help. **What problems is ActiveCampaign solving and how is that benefiting you?** As a active campaign user for quite some time I can attest that the only reason we are still with them is the difficulty of switching CRM. It's a nightmare to have to deal with them Their customer service is not helpful and unresponsive **Official Response from Nicole O.:** > Hi Chaim, thank you for sharing your experience. We're genuinely sorry to hear we've fallen short here - that's not the standard we aim for, and we take your feedback seriously. We'd like the opportunity to make this right and ensure you're getting the support you need. Could you please reach out to help@activecampaign with your account details? ### 9. Customer for 9 years, then I left for better service **Rating:** 0.5/5.0 stars **Reviewed by:** Chris V. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2025 **What do you like best about ActiveCampaign?** They have some great features, good automation logic and good SMS automation, but most of the best features have been gated behind different paywalls now. The pricing has become overly complex over the years with different add-ons. It was simple and really good for 9 years, but the pricing isn't designed to grow with your business anymore. **What do you dislike about ActiveCampaign?** I was on a 25k contacts yearly plan with ActiveCampaign for $3,456.00 that included unlimited email sends. The following year they charged my card for $4,012.20 and reduced the email sends from unlimited to 300k per month. When I emailed them to ask for a refund of the difference and to be put back on the plan I signed up for with unlimited sends, they said it's not possible. They said they migrated me to a new plan which was discounted by 55%, even though it was more expensive and had less features. The company essentially increases pricing on it's customers, removes features, and charges their card without first getting their explicit permission. I asked for a refund of my yearly fee for the first time in 9 years, but they said they can't do full refunds. The way the company handled their pricing increase forced me to switch away from them. I tried to resolve it with their customer service, but they kept trying to negotiate with me on price even when they knew I hadn't given my permission for the plan migration. The icing on the cake for me was when I said I got no notification email sent about the migration to new plans. And they told me they sent me 1 email about it, but couldn't track if I'd received it or not. I sent them a screenshot of all emails I got from their team, proving I didn't receive it. But because they sent 1 email, they assumed I gave permission to migrate my plan. From my perspective what they did was fraudulent. You can't increase pricing on a plan someone signs up on, take away key features, and not get their explicit permission. If you make a major pricing and feature change, you need to give customers a choice if they want to stay or leave before you charge their card. ActiveCampaign don't do this. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps to automate marketing automations, SMS messages and broadcast emails to your list. ### 10. Take the time to learn **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2020 **What do you like best about ActiveCampaign?** All the options, there is a ton and the chat option for help **What do you dislike about ActiveCampaign?** It is a very in depth system, takes a lot to feel like you have a hang of it. **Recommendations to others considering ActiveCampaign:** Give yourself alot of time to set this up. It's a big learning curve if you have never done something like this before. Have a plan for what you want to do and use their resources. **What problems is ActiveCampaign solving and how is that benefiting you?** Trying to get more leads and close more deals. We are still in the process of setting it all up. Part of me feels it is much better for a online store (ecommerce) not a service provider. But I am hoping it will help and we will see the benefits **Official Response from Gabi Laing:** > Thanks for taking the time to share your experience! Learning a new software definitely comes with a few challenges, and our dedicated team is available to assist every step of the way. Feel free to check out our Getting Started guide in our Education Center to help you on your journey! -Your friends at ActiveCampaign ### 11. They make it complicated to cancel the account **Rating:** 0.0/5.0 stars **Reviewed by:** Timo B. | Boss, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2020 **What do you like best about ActiveCampaign?** Automations are user-friendly and intuitive. With integrations, I can automate many business processes. **What do you dislike about ActiveCampaign?** It is more expensive than other tools but worth it. **What problems is ActiveCampaign solving and how is that benefiting you?** We use it to automate recruitment processes **Official Response from Nicole O.:** > Hi Timo! We'd like to make sure you got the help you needed - can you please reach out to us at help@activecampaign.com? Thank you! ### 12. Predatory Billing Practices & Zero Accountability **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2025 **What do you like best about ActiveCampaign?** This was my first email marketing platform, and I used it for 10 years out of sheer loyalty and inertia. **What do you dislike about ActiveCampaign?** ActiveCampaign has become one of the most frustrating, opaque, and predatory services I've ever dealt with. Without my consent, they upgraded my plan from $714/year to $1,980/year — nearly 3x more — for the same plan I was on. No invoice, no alert, no chance to cancel before the charge hit my account. I only discovered the charge when reviewing billing info for tax season. Their email “notice” of the price hike? Buried in generic marketing updates, I didn’t open until after they billed me. When I reached out the same day I noticed the charge, they stalled for 5 days — and in the meantime, locked me out of the service unless I agreed to new terms. Terms I had never accepted and still don’t agree to. Their Terms of Service don’t permit this kind of switch — you can’t just swap someone’s plan and triple the cost without affirmative consent. It’s unethical, possibly illegal, and beyond unacceptable in 2025. I’ve now filed a PayPal dispute and may pursue legal action for unauthorized billing and blocking access to a paid service. Avoid this company at all costs. Their support is slow, their pricing is deceptive, and once they have your payment info, you’re at their mercy. Don’t risk your business on a company that treats its customers like this. PS. Want to speak to a real person? Nope, all you'll get is chatbots and emails -- you're lucky if they respond 5 days later to ask for a verification code. Regarding AI? I tried their AI predictive sending and my leads received emails at 2 in the morning. **What problems is ActiveCampaign solving and how is that benefiting you?** They send emails. ### 13. 😡A unilateral change of the rules, unacceptable! **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2025 **What do you like best about ActiveCampaign?** Email deliverability which is rather good **What do you dislike about ActiveCampaign?** This sudden change directly affects my business model. They change the rules of the game after locking customers into an ecosystem, which I personally consider a form of abusive, if not misleading, practice. I am very disappointed by this shift taken by ActiveCampaign, which now focuses more on forced monetization than on transparency or customer loyalty. I am currently examining alternatives. And from reading feedback on Reddit, G2, or professional forums, I am far from being the only one in this situation. I have been an ActiveCampaign customer for several years, and until now I was generally satisfied with the service. But today I feel betrayed by their recent decision to limit email sending to only 10× the number of contacts, regardless of the plan (Lite, Plus, etc.). This change came without real consultation or respect for long-time users, who built their entire marketing strategy on the old rules. ActiveCampaign was positioned until recently as a premium solution, but today, we pay more and more to receive less and less. ➡️ Specifically, for a base of 10,000 contacts, it is now impossible to send more than 100,000 emails/month, under penalty of being charged $0.005 per additional email... which means hundreds of euros in extra costs in the case of a normal promotional campaign (such as launch, follow-up, or automation). It's a shame that a platform so well designed functionally disappoints so much on the relational level. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is directly integrated into my training platform, which is why I use it. ### 14. Customer service, Pricing, deliverability all horrible. **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2024 **What do you like best about ActiveCampaign?** The automations are very powerful in ActiveCampaign, but sometimes you need external software to do specific tasks outside of ActiveCampaign. ActiveCampaign was always designed to be a great core email and sales automation platform that integrates with others. You can just do more things with ActiveCampaign that you can't do with other core email and sales automation platforms. Customer service, Pricing, deliverability all horrible. **What do you dislike about ActiveCampaign?** Customer service, Pricing, deliverability all horrible. Sometimes you need external software to do specific tasks outside of ActiveCampaign They went up in Price (for no reason) and said they would give me 6 weeks notice. Instead they charged me the higher price in 2 weeks. Then denied it. Made me send proof of the charge. Price is TOO high. But with all the integration you are forced to use since they don't have much functionality on it's own..... It makes it hard to move to a more simple solution. Deliverability - Check out the facebook groups... thats 1/2 the post and my clients say continually they didn't get the emails. **What problems is ActiveCampaign solving and how is that benefiting you?** The marketing automation is great. It allows us to automatically respond to leads 24/7/365 with personalized legal documents. After they sign the legal document it then sends another custom sequence of emails. Most of our leads think that a person does this because it is so custom to them. AC is the least expensive tool doing what we are doing. We have tried another solution that works but the cost is crazy expensive. ### 15. Prices Just Keep Going Up **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2025 **What do you like best about ActiveCampaign?** Good ecommerce integrations and automations. **What do you dislike about ActiveCampaign?** ActiveCampaign have inceased the price on us almost 100% over the past 3 years. I just took the time to have a Zoom call and calmly lay out why this doesn't work for us. Their response - to offer us a lower level of service for almost the same price. So if we downgrade, we get less for the same price. If we switch to monthly (so we can leave if we want to without being tied in for a year - there are no refunds) - you guessed it - we pay even more. I feel like we are being backed into a corner with the choice of pay up or change provider. The choice is not going to be to pay up. I have no confidence that prices won't continue to increase. This feels like classic VC ownership - squeeze more out of the customers and don't worry if they leave. Which is fine if their objective is to have a handful of customers left paying a small fortune. Do you want to be one of those customers? Trust has been damaged and becaues of that we now have to figure out where to move next, rather than focussing on our business. **What problems is ActiveCampaign solving and how is that benefiting you?** Managing email lists, targeting offers to customers. ### 16. Leaving after 10 years. Overcharged by 22,900%. **Rating:** 0.0/5.0 stars **Reviewed by:** Jamie S. | CEO & Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2019 **What do you like best about ActiveCampaign?** I’ve been quoted an outrageous $15,000 just to unlock my account so it can resume sending emails. The new pricing plans are absolutely abysmal, prioritizing profit over customer experience. This is the second overcharge in a week—$3,000 earlier, and now this $15,000 bill. To make matters worse, their system claims my account sent 1.4 million emails (which it hasn’t—I've checked their reports), yet they still expect me to pay for it? My account rep is nowhere to be found and claims he has no power to fix this. Live chat support is clueless and unable to help. I’ve submitted 16 tickets, and not a single one has been answered. No one from the company has reached out to resolve this. Meanwhile, we're receiving 40+ complaints daily from customers because our automated emails aren’t sending. This is beyond unacceptable—it’s a complete breakdown of customer service and operational accountability. What a joke. **What do you dislike about ActiveCampaign?** Long time customer, since 2014. Ive watched this company since about 2020, put profit over product. Active camapign was always product first, not sure where it changed but it was sometime around 2020. Increased fees for no usable features,you get less for more, its a shame. I'll be moving our 31 clients off active campaign this year and myself. Profit over product always loses **Recommendations to others considering ActiveCampaign:** Highly recommended if you need sales and marketing automation **What problems is ActiveCampaign solving and how is that benefiting you?** Sales and lead automation. Itsok for booking calls and keeping prospects in the pipeline ### 17. its now very expensive, and still as clunky as before. **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2025 **What do you like best about ActiveCampaign?** Automations, seeing who has been where on the website **What do you dislike about ActiveCampaign?** Still clunky VERY expensive And they're liars - they changed the affiliate scheme, so we've stopped pushing it **What problems is ActiveCampaign solving and how is that benefiting you?** The block on the right hand side for latest activity is what we use the most, and then the deals section. We have automations setup for clients so always have emails goingout ### 18. ActiveCam-PAIN **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2025 **What do you like best about ActiveCampaign?** The API and database are comprehensive, but that is the only thing I like about ActiveCampaign. **What do you dislike about ActiveCampaign?** The campaign builder is janky. There are bugs that slow my workflow down. The UI is at times confusing and not well designed. The cost is too high imo. I dread having to fix whatever goes wrong with our templates and automations because it means I've just lost a couple days of work. I don't find using ActiveCampaign ease or intuitive. Customer support is not ever helpful from a technical perspective. I strongly dislike ActiveCampaign and would not recommend it to anyone at any level of business. **What problems is ActiveCampaign solving and how is that benefiting you?** I often think to myself "I don't feel stressed enough" then I use ActiveCampaign and I instantly feel terrible ### 19. Switching to a Cheaper Platform **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about ActiveCampaign?** It was what I knew. It didn't require that I learn something new because I had been with AC for several years. **What do you dislike about ActiveCampaign?** The cost and the difficulty of setting things up. I'm switching to MailerLite because it's cheaper and easier to use. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helped me send newsletters out to my subscribers. ### 20. Used to be the best. Not anymore. **Rating:** 0.0/5.0 stars **Reviewed by:** Jon M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2025 **What do you like best about ActiveCampaign?** Integrations with e-commerce platforms, excellent customer support. **What do you dislike about ActiveCampaign?** It's horribly slow and triple the price of similar solutions. Innovation has also slowed to a crawl. **What problems is ActiveCampaign solving and how is that benefiting you?** It's no longer helping me with a lot of problems compared to alternatives. The difference is so stark that I'm willing to move 200 different automations just to be free of it. ### 21. Complex high=powered tool **Rating:** 1.0/5.0 stars **Reviewed by:** Anna S. | Creator, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2025 **What do you like best about ActiveCampaign?** It's a reliable way to generate emails via complex automations to a segmented list **What do you dislike about ActiveCampaign?** I have recurring issues logging in possibly because I use a VPN **What problems is ActiveCampaign solving and how is that benefiting you?** It's great to be able to send recurring emails, triggered by date, so that annoying admin tasks are taken off my plate and my mind's free to focus ont he bigger picture ### 22. Deceptive Business Practices **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2025 **What do you like best about ActiveCampaign?** There's not really anything I can think of right now. Seems like a company that has forgotten why they exist. **What do you dislike about ActiveCampaign?** They have very deceptive business practices, charging companies for products they don't use, making it impossible to cancel service, using auto-renewal is misleading and dishonest ways, etc. **What problems is ActiveCampaign solving and how is that benefiting you?** Active Campaign only creates problems, not solves them. More work, more hassle, more frustration. ### 23. Comprehensive tool - not ideal for beginners **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2025 **What do you like best about ActiveCampaign?** Many options and customizations and automation possibilities **What do you dislike about ActiveCampaign?** It is too expensive for starters and solo entrepreneurs, unfortunately no templates. Design not very contemporary. Tools are very cumbersome to use, often very simple functions do not work like simply creating a campaign. Only choose if you really need the tools and it is financially worthwhile. **What problems is ActiveCampaign solving and how is that benefiting you?** Email marketing automations ### 24. Once you subscribe you're stuck with them forever! **Rating:** 1.0/5.0 stars **Reviewed by:** Mia M. | Business owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2024 **What do you like best about ActiveCampaign?** The automation option is the ONLY thing I like- even though the emails are bland. **What do you dislike about ActiveCampaign?** I dislike that no one can leave AC after you subscribe. They won't prorate my plan and let me go. Also, when I had to add contacts, I choose the a small monthly plan. AC took it upon themself to change it to a second yearly plan. They'll never let me get out of their terrible CRM. The site is not easy to use. The customer service is terrible. By the time they respond I've spend days figuring on my own. I avoid using it like the plague because it's not intuitive AT ALL . **What problems is ActiveCampaign solving and how is that benefiting you?** I greatly dislike ActiveCampaign and cannot wait to be free of them. They won't prorate my subscription so I am stuck with them. They're literally the worst CRM I've ever tried, ### 25. Extremely slow and complicated platform. Crushing often! **Rating:** 1.0/5.0 stars **Reviewed by:** Claudia C. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2024 **What do you like best about ActiveCampaign?** No very sure, as I truly do not like the performance of this platform overall **What do you dislike about ActiveCampaign?** Slow system, takes ages to be loaded. Pages crushing often and very old layouts. Too many features for nothing! Not easy to use. I am using it all the time but fully migrating to a new system in the new year, Customer support is responsive. **What problems is ActiveCampaign solving and how is that benefiting you?** AC is not solving any problem that's why I am changing it very soon, ### 26. Meh **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Fine Art | Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2024 **What do you like best about ActiveCampaign?** There are no particular features that stand out to me in particular. **What do you dislike about ActiveCampaign?** I sometimes have to clear out my cache or open in Safari instead of Chrome in order for ActiveCampaign to function. **What problems is ActiveCampaign solving and how is that benefiting you?** I started using ActiveCampaign as I hired a team to build a sales funnel with Facebook ads and it was the platform they recommended to communicate with my leads. ### 27. Don't expect support with this product **Rating:** 0.5/5.0 stars **Reviewed by:** Laura E. | VP Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2024 **What do you like best about ActiveCampaign?** ActiveCampaign offers a fairly straightforward product. It has a modern interface and all the basics you would expect in a professional email marketing system. **What do you dislike about ActiveCampaign?** Customer Support & Integration. While they have a support chat functionality, the level of knowledge of the team working it is very low and not helpful. It quickly becomes too much for the first line support so your request gets transferred into a ticket. What is baffling is that a modern product has such out-of-date support practices. There are no options to indicate the level of importance or urgency, and no answers when I inquired as to when I could expect even a first response. And at least 24 hours have passed since I've even received any acknowledgment of the ticket that I clearly stated mattered to the business. When I tried to escalate this issue with the "business" side of the operations, I got sent back a google search where the employee said that google told them the issue was with a different product. Not only was that not my request but it showed carelessness and disrespect for all the steps my team had already gone through to resolve the issue. **What problems is ActiveCampaign solving and how is that benefiting you?** Right now, it is helping solve the basics of email marketing. ### 28. They have inflated their prices and added so many features that small businesses just don't need **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2023 **What do you like best about ActiveCampaign?** I joined ActiveCampaign because of the great tagging and segmenting features of the emails. **What do you dislike about ActiveCampaign?** ActiveCampaign has now added so many unnecessary features and inflated the prices for everyone forcing users onto huge plans with features that small businesses just don't need. It used to be great but now it is just unnecessarily over complicated and cluttered. Such a shame, but I am leaving and going elsewhere. The price is just too much for a small business and the features are overwhelming and not needed. **What problems is ActiveCampaign solving and how is that benefiting you?** Honestly I can't even tell what ActiveCampaign solves, they have forced so many features on me that I just have no need for - all I wanted was reliable email sending with automations, tagging and segmenting. The rest of the features are overkill. ### 29. Technical glitch, two weeks without solution and AC blaming innocent instead of fixing their problem **Rating:** 0.0/5.0 stars **Reviewed by:** Susanne T. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2024 **What do you like best about ActiveCampaign?** If you read my "dislikes" you will understand, that my "likes" are very small at the moment. **What do you dislike about ActiveCampaign?** Disastrous - at the start of an online conference, several hundred email addresses with the status "not confirmed". Two weeks of intensive, time-consuming email contact with AC, I was repeatedly given answers that did not fit the problem. For example, participants told me that they had received the opt-in confirmation email 5 (!) times. Instead of explaining to me how this could have happened, AC said "the participants had simply registered multiple times!" - No, they hadn't!!! I received no solution to the problem from AC for two weeks, and I don't know how many potential customers I lost because of this. First the blame was put on the participants who could not log in properly, then on the nth, who were rejected by the servers (first the participants were to blame, then supposedly the recipients' servers, which supposedly rejected the emails. When I explicitly asked about the error message here, wanted to see for myself, AC suddenly sent a terse email: "We had a technical glitch, we are sure you will understand!". That solved the problem for AC. Not a word about the fact that I had missed out on business, that I had lost time because I had to do a lot of things manually or twice - an email I had prepared in German was sent in English the next day - again just "technical glitch, we are sure you will understand". Conclusion: If you really want to do reliable business and, if something goes wrong, also have support that resolves problems promptly (!) and takes responsibility for its own mistakes (!), then AC is definitely NOT the right software for you!!! **What problems is ActiveCampaign solving and how is that benefiting you?** E-Mail-Marketing ### 30. Continued decline in quality of service **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2023 **What do you like best about ActiveCampaign?** ActiveCampaign was a reliable platform for creating, automating, and executing sales campaigns to a subscriber base. I enjoyed the ease of use and the customer service support available for some years until the past few years where I've seen the quality decline **What do you dislike about ActiveCampaign?** The quality of service has declined in the past few years. There are more unexplained technical issues like formatting problems, not being able to access reports, getting mislabeled as unauthorized user (despite being the admin). These issues all were reported and temporary solutions provided, but then the issues continued as permanent solutions were not implemented. **What problems is ActiveCampaign solving and how is that benefiting you?** It's helped me stay in regular contact with my subscribers. The automations save a lot of time. ### 31. Unpleasant **Rating:** 1.0/5.0 stars **Reviewed by:** Lucas B. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2024 **What do you like best about ActiveCampaign?** Price, it is a tool for the offered price that has many features **What do you dislike about ActiveCampaign?** Navigability, support, analytics. A terrible tool to scale your business, limited in terms of dashboard, not very intuitive. **What problems is ActiveCampaign solving and how is that benefiting you?** Communication flow, lead qualification, sales follow-up ### 32. Active Campaign is much too complex for a small business owner. It is not intuitive. **Rating:** 1.0/5.0 stars **Reviewed by:** Julie D. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2024 **What do you like best about ActiveCampaign?** There is nothing I like about Active Campaign for Marketing. I only use it because I have a few automations that I paid someone to build and I don't want to duplicate them somewhere else. Even paying someone to build the automations cost more than it should have because it takes so long to build something that works. Even now, the automations only work part of the time...and no one in customer support can tell me why they are not working. "It's only a guess." **What do you dislike about ActiveCampaign?** It is not intuitive at all. Trying to build automations is an exercise in frustration for anyone who is not technology saavy. Customer support is a a crap shoot. They send you videos to follow which provide no context for how the mistake was made or why it isn't working. **What problems is ActiveCampaign solving and how is that benefiting you?** It is not a benefit to me. It streamlines my hiring process right now. It is useless to me for anything else. ### 33. Clunky CRM **Rating:** 0.0/5.0 stars **Reviewed by:** Camie S. | District Sales Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2024 **What do you like best about ActiveCampaign?** That I can see if someone opens my email **What do you dislike about ActiveCampaign?** Almost everything, very difficult to navigate and get to opportunities. Lots of errors when transferring. Not good for organizing business don't have time to scroll through things. **What problems is ActiveCampaign solving and how is that benefiting you?** None ### 34. Slow customer service, not easy to pay by invoice/PO/check **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2024 **What do you like best about ActiveCampaign?** Like the platform, easy to use, reports are clear. **What do you dislike about ActiveCampaign?** It can take hours or days to get a rep to start helping you with an issue, and longer to resolve. But it does always get resolved, so I think ActiveCampaign is simply MEGA-understaffed...at least in customer service. It's a lot easier to schedule a sales demo. They are set up for easy monthly credit card payments...not so much for invoicing/PO/company check. It's always an issue and then the account is frozen until it's resolved. After several years, this year we FINALLY received an invoice one month prior to renewal, enabling us to requisition a check/electronic transfer when renewal came around! Plus if you accidentally exceed the number of unique emails for your plan, your account is frozen! You can't just uninstall the emails you just uploaded. It doesn't stop at your maximum and give you an alert. NOPE! You have to begin the OVERLY LENGTHY support process and wait days for resolution. **What problems is ActiveCampaign solving and how is that benefiting you?** N/A, I've used other platforms, and they pretty much have the same functionality. Additionally, I was not involved in ActiveCampaign implementation. ### 35. Not my favorite **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Individual & Family Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2024 **What do you like best about ActiveCampaign?** I was able to send emails and newsletters **What do you dislike about ActiveCampaign?** VERY expensive and I couldn't change plans without basically a penalty even after scrubbing my list and the numbers were much lower. Not user friendly or easy to understand and use. The customer support was not impressive. I really wished they would provide a live demo so I could ask questions and truly understand how to use AC, but it was not available. My plan that I could not/should not lower the numbers to reduce the cost has been $65 a month. I am switching to ConvertKit which as 24/7 customer support and $25 a month for the same contacts or more. **What problems is ActiveCampaign solving and how is that benefiting you?** I was able to send emails and newsletters to my list. ### 36. Expensive. Buggy. Awful support. Worst CRM experience I've had **Rating:** 0.0/5.0 stars **Reviewed by:** Jay A. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2024 **What do you like best about ActiveCampaign?** There isn't really anything positive to add here. AC might have been good at one time, but almost every feature they have is available in competitive platform. **What do you dislike about ActiveCampaign?** There's a lot. I'm experienced with Hubspot, Pipedrive, Zoho, and Klaviyo, and for my new startup I thought I'd try Active Campaign. It pitches itself as a marketing automation platform for smaller businesses so it seemed to fit. I found the platform incredibly buggy. In just the last 6 weeks I've had to reach out to their support team with issues around core and critical functionality not working. The first instance the automation builder wasn't triggering despite using one of ACs own templates. The second is that I couldn't import job titles into the standard job title field. The quality of support is absolutely awful. It took 7 weeks to fix the job title import issues, and the fix was that I needed to create a new, custom field called 'Job Title.' No explanation of why my data wouldn't import into the standard field. The email marketing data reporting isn't even accurate. I had to reach out to support and then they enrolled me into a beta pilot that improved data reporting. They're almost a year behind how other marketing platforms report. The landing pages caused a number of SEO related issues on my website. Removing them from our domain gave us a big boost in our SERP placement. The price is also incredibly misleading. What started off as $40 a month, quickly became $140 once I hit 2,500 contacts. Adding the most basic CRM functionality (ie. a pipeline to track deals), took my monthly costs up to $172. I initially thought there was a billing mistake but their support team confirmed it was correct. I gave AC 6 months but I really struggle to see how they get such high reviews. For me, it's the worst CRM / marketing platform I've come across. We've now moved to Zoho and we're paying £52 for a very comparable feature set. That's a $100 a month saving. It's quite crazy. **What problems is ActiveCampaign solving and how is that benefiting you?** It's not solving any problems right now as it has not worked consistently. There are ongoing issues that their support team are not fixing. ### 37. Isnt working as designed **Rating:** 0.5/5.0 stars **Reviewed by:** Kaley M. | Ceo, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2024 **What do you like best about ActiveCampaign?** Everything is in one place. It works as a CRM and email campaign software **What do you dislike about ActiveCampaign?** All the automations that I created that once worked have all broken. It isn't working for me at all anymore **What problems is ActiveCampaign solving and how is that benefiting you?** It's meant to help me solve the problem of having all my systems on different platforms ### 38. Fragile Product Design Resulted in Lost Revenue **Rating:** 1.0/5.0 stars **Reviewed by:** Tim W. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about ActiveCampaign?** I chose Active Campaign for its ability to create better automated marketing campaigns. For this, it offers a number of nice features and is relatively easy to set up and use. It offers integrations with Zapier which has been helpful as well when connected to our Wordpress website. It also comes at a reasonable price point. **What do you dislike about ActiveCampaign?** The fragile and weak design of their automations caused my company to lose $10,000's in potential revenue last year. We used AC for a critical online form on our website, which is a major source of high quality customer leads. By simply making a slight change of wording to the form (capitalizing a word in the form) the entire automation broke, and it was not caught for 6+ months. Companies had been requesting information from us but we were never notified because of the broken automation. This alone should cause companies to steer clear of Active Campaign. We are now planning to switch off the platform to something more robust. **What problems is ActiveCampaign solving and how is that benefiting you?** We were using Mail Chimp which was far more limited, and the move to AC has been much better. The ability to create automations helped our productivity since the system can send automated follow up emails to potential customers as well as help with our sales pipeline. Active Campaign let us migrate from Mail Chimp and Insightly tool so that we can do everything in one solution. ### 39. Honestly the platform has gone to shit over the last 2 years **Rating:** 1.0/5.0 stars **Reviewed by:** Ty F. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2024 **What do you like best about ActiveCampaign?** I love the automation side of things, the ability to build well thought out automation with logic depending on where someone is the buyers journey / buying cycle. **What do you dislike about ActiveCampaign?** The platform doesn't seem to work well anymore. Just this morning I couldn't log in, it seems to be on an endless loop of loading and I can't get past the login screen. Once it finally loads it's asking me to log in again. I can't EDIT or create ANY campaigns within Chrome, I have to open an Incognito window, log in again, use the 2FA again, and then go in an edit campaign emails or automation email. (YES I've cleared my cache but it doesn't work and not I'm logged out of everything and have to go through the annoying process of re-logging into everything.) Support isn't helpful, and it's just becoming more and more expensive for a platform that has so many bugs. I have so many client accounts at this point that it's too hard to migrate everyone to a new provider, I just hope they get their shit together sooner than later because I won't be setting up new client accounts on AC until these issues are resolved. **What problems is ActiveCampaign solving and how is that benefiting you?** The ability to automate my customer journey ### 40. Nope. **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2024 **What do you like best about ActiveCampaign?** They have a lot of tools to try and help people onbaord with lots of education. **What do you dislike about ActiveCampaign?** Very complicated. Hard to use the Email design editer. Sudden huge price increase. **What problems is ActiveCampaign solving and how is that benefiting you?** It was supposed to be an email tool + CRM and we had heard rave reviews to leave Mailchimp which I regretted almost immediately. It's possible I'm not the target user and so it makes sense for my company to leave. ### 41. Interesting platform but several aspect to be improved **Rating:** 0.5/5.0 stars **Reviewed by:** Xavier R. | WAVETHRU Product Manager & Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2023 **What do you like best about ActiveCampaign?** We use AC to manage our customers and leads everyday.The plaform is interesting and is easy to use. The automation and flexibility of the tool is interesting for us as a startup since ourcustomerprocess are not yes stabilized. With the platform we can easily change our process and integrate tnew features to imrpove our customer experience. **What do you dislike about ActiveCampaign?** The support is unprofessional and very slow. Despite the fact that we paid our subscription our platform was blocked and our sales were blocked. We lost also many leads, due to a mistake from one colleague and it was impossible to receover data or reset our platform to its status a few days before the issue. so we cannot rely on the plaftorm to manage critical activities. The processing of data to maket report is complex and not easy to use, we have to export all data and process it with an external tool to make report **What problems is ActiveCampaign solving and how is that benefiting you?** The platform is flexible, and manage to efficient manage our deals. We also use some landing pages to capture new leads from digital tools ### 42. Not great - we're moving away from AC **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2024 **What do you like best about ActiveCampaign?** not a lot unfortunately - its not been a good experience for us **What do you dislike about ActiveCampaign?** deliverability of emails customer service agents - rude and non responsive the platform is not easy to work out how to use expensive for what it is reporting systems a total disaster... **What problems is ActiveCampaign solving and how is that benefiting you?** not a lot really ### 43. Frustrating Customer service experience and pricing models **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2024 **What do you like best about ActiveCampaign?** The ability to share links and code for templates and campaign setups **What do you dislike about ActiveCampaign?** Without the codes and sharing template links that someone else has already created in a space/industry, it is not intuitive. Navigating the software is also not intuitive as I have to often click into multiple sub nav menu options to remember where to "find" what I'm looking for. I wish that you all sent or allowed SMS reminders for payments due as I was caught by surprise on my renewal payment and it was significantly higher than expected. Customer service did not help and instead just stated policy. I also was having issues logging in to my account where the bill was charged and kept being told to login to another account that appears to be a free version. Still have not rectified it. VERY FRUSTRATING and I'm still stuck. **What problems is ActiveCampaign solving and how is that benefiting you?** Email campaigns in mass and automations. ### 44. Good platform, bad customer service **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2023 **What do you like best about ActiveCampaign?** ActiveCampaign is easy to use, the reporting features are good. Our needs are simple, so we don't get into the drip campaigns, empty cart automations, etc. **What do you dislike about ActiveCampaign?** ActiveCampaign does not have enough customer service people. Don't get me wrong, the people are nice--when you finally get them. Whether you call, email, or chat online, service is sloooooooooooooooooooooooow. Unbelievably slow. I have been 35th in the queue and waited for hours, only to have the rep tell me they need to check into it--then I wait a couple of days for a response. GET MORE CSRs! Another issue, if you accidentally go over your max emails, they shut down your account and you have to wait at least 2 or 3 days for them to fix it. No automatic cutoff when you're uploading and hit your max, no warning, no chance to remove some emails--you're just LOCKED OUT until you FINALLY reach someone to let you back in. SERIOUSLY?! **What problems is ActiveCampaign solving and how is that benefiting you?** N/A ### 45. OK product, TERRIBLE customer service **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2023 **What do you like best about ActiveCampaign?** The Active Campaign product provides an adequate solution for our nonprofit organization's needs. We created effective automation, synced with our sales platform funnels, and built attractive emails for constituent engagement. **What do you dislike about ActiveCampaign?** Customer Service has gone MIA. Being a nonprofit organization, our end-of-year is extremely important for updates, fundraising, and vision casting. Unfortunately, we surpassed our contact quota and lost all campaign functionality. I reached out to support via chat to upgrade our account and was bounced to email after a pause in the chat. The email follow-up is abysmal! One email took 6 days to be replied to. I then called the support number listed on their website. No one answers. I've now left 3 messages and have not received a return call. It has been 3-4 weeks since our account lost all email functionality and 2 weeks since I started communicating with a support specialist. No resolution has been provided. Mind you, I just need to upgrade the contact limit and have asked basic questions about the upgrade over email with no reply or delayed reply. I attempted the chat again today but was bounced to an email when I had to step away for a meeting - even though I informed them of the meeting at the beginning of the chat session. When I attempted to pick up the chat, I communicated with another associate for a period of time only to be told that I would have to continue via email with the original support person. And thus we begin the vicious email cycle again... Being a nonprofit organization, we use Active Campaign to funnel interested parties through our organization's training/programming and to correspond with donors and constituents. The lack of replies and solutions by Active Campaign is impacting our programming and our ability to raise funds at one of the most important times of the year (Giving Tuesday, Year-End Giving) Having paid for the year in advance, I would argue Active Campaign removing all email functionality (even to the quota number we've paid for) and then failing to reply and provide an upgrade solution is theft. **What problems is ActiveCampaign solving and how is that benefiting you?** Marketing to Sales automation - allowing us to automate our process from interest to training to activation of our nonprofit programming. ### 46. The program is pretty complicated. Use it only for my mass mail campaigns **Rating:** 0.0/5.0 stars **Reviewed by:** Carlo F. | Owner and Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2020 **What do you like best about ActiveCampaign?** I am not happy with the program and looking for an alternative. **What do you dislike about ActiveCampaign?** I don't like that the payment is only yearly. I would recommend to offer also a monthy payment. **Recommendations to others considering ActiveCampaign:** I recommend to participate on a training lesson, to get most out of the program **What problems is ActiveCampaign solving and how is that benefiting you?** I am distributing weekly a newsletter to my potential and actual customers. **Official Response from Nicole O.:** > Hi Carlo, We'd be grateful to learn more about your experience directly and see how we can help you. We do offer monthly payments! We'd love to get in touch - please reach out to us at feedback@activecampaign.com. ### 47. Unintuitive interface with flaws in the email templates **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2024 **What do you like best about ActiveCampaign?** Honestly, after 1 year of using it, I can't say there's anything I like about this platform. I don't recommend it for its interface, usability, features, or price. **What do you dislike about ActiveCampaign?** It is unreliable in terms of performance, the email templates always have issues, and it does not have a secure auto-save feature. Its interface is not very user-friendly. It seems outdated to me compared to other brands competing in this field. **What problems is ActiveCampaign solving and how is that benefiting you?** Crea campañas de email marketing automatizadas y sin fisuras. ### 48. AC is not user friendly, not flexible enough, very slow to load, buggy **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2024 **What do you like best about ActiveCampaign?** We started to use it for Marketing automations; it's definitely not the right tool for Sales. **What do you dislike about ActiveCampaign?** Doesn't provide accurate data for reports. No flexiblity for customisation according to our needs - it's either "not possible" or "you need to upgrade" (though we're a paying user). E.g. default fields and fields names, tracking / reporting... Sales waste a lot of time using AC instead of saving time. The addon on Chrome is buggy. No tech support. **What problems is ActiveCampaign solving and how is that benefiting you?** It's a temporary tool for Sales as we were already using it for Marrketing automations but it doesn't solve any of our sales problems. We will eventually switch tool. ### 49. Great tool for sending email campaigns with great reporting **Rating:** 0.5/5.0 stars **Reviewed by:** konstantin b. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2024 **What do you like best about ActiveCampaign?** Insights on how campaigns performed, my customers love the info i provide **What do you dislike about ActiveCampaign?** limits on test emails, sometimes i have to send emails to more than 5 users and have to wait to send more tests. **What problems is ActiveCampaign solving and how is that benefiting you?** helps me engage in email communication with my clients ### 50. Unfortunately not favorable **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2024 **What do you like best about ActiveCampaign?** The possibilities. It has the capability to do a lot. **What do you dislike about ActiveCampaign?** The support is awful. Especially for what their customer base is. They charge more than most, and their cuswtomer service won't get on a phone call with you to troubleshoot an issue. AI could do the job of their weak text and email support. Additionally, I've been waiting for them to improve their email composition platform for a long time, and it is STILL glitchy. **What problems is ActiveCampaign solving and how is that benefiting you?** I use it primarily for automation emails and contact organization ## ActiveCampaign Discussions - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 4 comments, 2 upvotes - [Anything special for non-profits?](https://www.g2.com/discussions/anything-special-for-non-profits) - 1 comment, 2 upvotes - [View ActiveCampaign pricing details and edition comparison](https://www.g2.com/products/activecampaign/reviews?filters%5Bnps_score%5D%5B%5D=1§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+11%3A41%3A44+-0500&secure%5Bsession_id%5D=03a500f0-ad38-46e6-a406-e74f36cfc4bd&secure%5Btoken%5D=a4113e84fd24a939fa203e59cefbec8cd83e40f031b1759079e734b9ea61c295&format=llm_user) ## ActiveCampaign Integrations - [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) - [ablefy](https://www.g2.com/products/ablefy/reviews) - [ActiveCampaign Postmark](https://www.g2.com/products/activecampaign-postmark/reviews) - [Acuity Scheduling](https://www.g2.com/products/acuity-scheduling/reviews) - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - 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[Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## ActiveCampaign Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management - Contract/License Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics - Email Management - File Management - Deal Management **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records - Business Process Automation - Performance Management - Calendar Management - Sales Pipeline Management - Communication Management - Campaign Management **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution - Cross Channel Attribution **Platform Interoperability** - Close Ecosystem API **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design - Forms Creation & Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making - AI/Machine Learning - Social Media Integration - Third-Party Integrations **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Third-Party Integrations - CRM Integration **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics - Workflow Management - Opportunity Management - Sales Pipeline Management - Reporting/Analytics - Calendar Management - Pipeline Management - Content Management - Communication Management - Visual Analytics - Template Management - Predictive Analytics - Document Management - Channel Management - Commission Management - Field Sales Management **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Channels** - Social Media Integration - Website - Text Message (SMS) - Voice Assistants - Other - Multi-Channel Marketing **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Marketing** - B2B Attribution - B2C Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms - Customizable Forms - Real-Time Notifications - Alerts/Notifications **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Additional Functionality** - Search/Filter - AI Copilot - Commenting/Notes - Content Publishing Options - Reporting & Statistics - Content Library - Document Classification - Drag & Drop - Customizable Branding - SSL Security - API - Document Management - Document Storage - Collaboration Tools - Data Capture and Transfer - Autofill - Multi-Channel Distribution - Convert to PDF - Customizable Templates - Media Library - Generative AI - Full Text Search - Surveys & Feedback - Data Import/Export - Forms Management - Electronic Signature - Third-Party Integrations - Reporting/Analytics - Workflow Management - Template Management - Mobile Access **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Social Functionality** - Social Functionality **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting - Budgeting/Forecasting - Correlation Analysis - Competitive Analysis - Sales Trend Analysis - Statistical Analysis **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Discovery** - Lead Management - Scoring/Ranking - Lead Context - Pipeline Management - Workflow Management - Opportunity Management - Task Management - Contact Management - Calendar Management - Email Management - Campaign Management **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics - Reporting/Analytics **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support - Third-Party Integrations - Social Media Integration - Customer Support - Multi-Channel Social Integration **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking - Predictive Analytics - Visual Analytics - Task Management - Contact Management - Lead Management - Opportunity Management - Workflow Management **Management** - Conversion Viability - Workflow **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Dynamic Modeling - Lead Qualification - Lead Capture - Real-Time Reporting - Contact Database - API - Reporting & Statistics - Role-Based Permissions - Collaboration Tools - Dashboard Creation - Modeling & Simulation - Exception Reporting - Generative AI - Sales Reports - Performance Metrics - "What If" Scenarios - Customizable Reports - Data Import/Export - AI Copilot - Graphical Data Presentation - Drag & Drop - Access Controls/Permissions - Alerts/Notifications - Business Process Control - Multi-Currency - Pipeline Reports **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Mobile Access - Lead Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Data Synchronization - Analysis - Sales Trend Analysis - Demographic/Firmographic Data - Real-Time Data **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Strategic Planning **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Prospecting Tools - Reporting/Analytics - AI Copilot - Auto-Dialer - For Sales Teams/Organizations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Additional Functionality** - Drag & Drop - Interaction Tracking - Customizable Fields - Multiple Scoring Models - CRM - Customer Segmentation - Predictive Analytics - Prioritization - Lead Qualification - Contact Database - Reporting & Statistics - Alerts/Notifications - Email Marketing - Lead Nurturing - Web Forms - Document Storage - Search/Filter - Prospecting Tools - Email Tracking - Sales Forecasting - Customizable Templates - Lead Generation - Sales Reports - Lead Distribution - Data Enrichment - AI Copilot - API - Real-Time Notifications - Lead Capture - Reminders - Generative AI - Forecasting - Email Templates - Activity Dashboard - Activity Tracking - Workflow Automation **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Third-Party Integration - Internal Chat Integration - Collaboration Tools - Prospecting Tools - Real-Time Data **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **AI Automation - SMS Marketing** - AI SMS **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Generative AI** - AI Text Generation - Generative AI - Proposal Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Calendar/Reminder System **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification **Additional Functionality** - Search/Filter - Alerts/Notifications - Data Import/Export - Lead Capture - Batch Processing - Email Tracking - Tagging - Pipeline Reports - Drag & Drop - Segmentation - Customizable Fields - Role-Based Permissions - Interaction Tracking - CRM - Document Storage - AI Copilot - Contact Database - Referral Tracking - Quotes/Estimates - Multi-Channel Communication - Lead Qualification - Marketing Automation - Email Templates - Sales Reports - Customer Journey Mapping - Reminders - Lead Scoring - Data Security - Customizable Reports - Calendar Sync - For Startups - Performance Metrics - Sales Trend Analysis - For iPad Devices - Customizable Templates - Activity Tracking - Reporting & Statistics - For Mac Devices - Landing Pages/Web Forms - Lead Nurturing - Gamification - Prioritization - Web-based Deployment - Softphone - Single Sign On - Customer Database - Event Triggered Actions - Mobile App - Email Sequences - Customer Segmentation - Lead Assignment - For Small Businesses - Live Chat - Business Card/Badge Scanning - Data Visualization - Customer Social Profiles - Social Promotion - Monitoring - Engagement Tracking - Social Media Monitoring - Customer Engagement - Sentiment Analysis - Brand Tracking - Audience Targeting - Workflow Automation **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top ActiveCampaign Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,481 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,314 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,259 reviews)