--- title: ActiveCampaign Reviews meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14728 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14728 scale: '5' date_modified: '2026-07-25' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews **Vendor:** ActiveCampaign **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,728 ## About ActiveCampaign ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ## ActiveCampaign Pros & Cons **What users like:** - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. (848 reviews) - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. (787 reviews) - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. (654 reviews) - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. (621 reviews) - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. (574 reviews) - Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (521 reviews) - Helpful (498 reviews) - Intuitive (474 reviews) - Integrations (422 reviews) - Marketing Automation (417 reviews) **What users dislike:** - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. (419 reviews) - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. (403 reviews) - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. (388 reviews) - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. (294 reviews) - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. (280 reviews) - Steep Learning Curve (238 reviews) - Learning Difficulty (230 reviews) - Poor Customer Support (217 reviews) - Limitations (216 reviews) - Email Issues (178 reviews) ## ActiveCampaign Reviews ### 1. Powerful rewiev **Rating:** 3.5/5.0 stars **Reviewed by:** Андрій . | AI-coach, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2026 **What do you like best about ActiveCampaign?** Segmentation - precise targeting based on user actions, interests, and funnel stage. Personalization -dynamic content and personalized messaging that actually improve conversion rates. Analytics & reporting - clear insights into what’s working and how campaigns perform. **What do you dislike about ActiveCampaign?** Pricing - costs increase quickly as your contact list grows, which can be expensive for small teams. Email editor limitations - the editor is functional but not as smooth or flexible as some competitors. Performance issues at scale -large automations and contact lists can sometimes feel slow. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps you: Automate follow-ups and lead nurturing Personalize messages based on customer behavior Save time by reducing manual tasks Keep all customer interactions in one CRM Segment audiences for better targeting Track what marketing actions generate sales ### 2. We are very pleased **Rating:** 4.5/5.0 stars **Reviewed by:** Kelley B. | Marketing specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2025 **What do you like best about ActiveCampaign?** I really like how easy AC is to use. I have built LOTS of automations and forms, and now I'm working on a couple landing pages for some ads we're about to start running. I have been very pleased with how intuitive the building process is, as well as the level of customer service support when I get stuck. Our sales team uses the Deals section everyday, and it has been helpful in keeping track of our sales process. **What do you dislike about ActiveCampaign?** I'm a little confused at some of our automations because they keep misbehaving, even though they have been working fine for months. I'm also frustrated at the lack of reporting capability in the Pro plan. I end up having to come up with a lot of time-intensive work-arounds to get the information I need. Our sales manager is actually switching to a different CRM when our 2-year contract is up because she has found her experience so frustrating. Here are her words exactly: "The reporting is garbage. Stuff randomly disappears that I know has been put in. We can’t reopen deals. We can’t delete dates. For example, if someone schedules a discovery call and then doesn’t show, I can’t delete it. That ends up messing up our numbers." **What problems is ActiveCampaign solving and how is that benefiting you?** It's been nice to have our marketing and sales information all in one place, and I like that there are lots of options to work with to connect with people - SMS, landing page builders. I didn't realize there was a pop-up builder until I saw the previous question on this survey. We are probably going to have to move back to Gravity Forms since the forms aren't robust enough for what we need them to do, though. ### 3. Powerful integrations and precise delivery **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2026 **What do you like best about ActiveCampaign?** The possibilities and integrations it offers with other systems **What do you dislike about ActiveCampaign?** The pricing model, resulting a bit expensive compared to other alternatives **What problems is ActiveCampaign solving and how is that benefiting you?** Resolve all the automated communication flow with clients and leads ### 4. Great workflows, but automation speed and email delays need improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Kevin V. | owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about ActiveCampaign?** I like the automation functions and how you have many different workflows **What do you dislike about ActiveCampaign?** I'd like the price to be cheaper.I've also had problems with the automation being slow at times and people not getting emails right away. Fast email distribution is very improtant. 30 mintues later can lose a potential customer. Wish there was a way for them to bypass promotional folders in google though for non promotional content **What problems is ActiveCampaign solving and how is that benefiting you?** the automation process and spam testing. ### 5. Great functionality once you’re past the learning curve **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** I like that it gives us a lot of control over automations and audience segmentation. It makes it easier to send more relevant, targeted communications instead of one-size-fits-all emails, and it supports both marketing and sales workflows in one place. Finding something that integrates with Salesforce so seamlessy was a big plus. **What do you dislike about ActiveCampaign?** Some features have a learning curve, especially when building more complex automations, and it can take time for new users to fully understand how everything connects. The interface can also feel a bit cluttered at times, which makes certain tasks take longer than they should. I made the switch from Mailchimp, and I will say that I like their design features more than Active Campaign. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves the challenge of having to manually manage and send communications to different audiences. Its automation and segmentation tools help us streamline campaigns, cut down on repetitive tasks, and better align marketing and sales efforts, ultimately saving time and keeping our outreach more consistent. ### 6. User-Friendly Campaign Templates, but Needs Better Search and Animated Graphics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** that you can template your campaigns. I also like that it is user friendly **What do you dislike about ActiveCampaign?** I would like if you could more easily add moving graphics. I also wish that you could key word the campaigns to make them searchable. An integration with sites like canva would also be nice. **What problems is ActiveCampaign solving and how is that benefiting you?** It gives me a way to regularly communicate with potential clients. It lets me see who is engaging with our content. ### 7. Decent tool, but overpriced for what it delivers **Rating:** 4.0/5.0 stars **Reviewed by:** Gustavo C. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2025 **What do you like best about ActiveCampaign?** Honestly, nothing really stands out compared to other tools in the market. All the features it offers, such as email automation, CRM, and segmentation, are quite standard and can be found in many competing platforms without much difference in terms of innovation or usability. It works, but there’s nothing unique or particularly impressive that makes it better than alternatives. **What do you dislike about ActiveCampaign?** The pricing is the biggest downside. It is significantly more expensive than other platforms when it comes to email sending, especially if you have a growing contact list. The cost does not feel justified by the value delivered, considering the platform doesn’t offer unique features to differentiate itself. For small and mid-sized businesses, it can quickly become a burden, and this is even more critical for Brazilian users, as the exchange rate makes the tool disproportionately expensive compared to local alternatives. **What problems is ActiveCampaign solving and how is that benefiting you?** I mainly use ActiveCampaign just to send emails. It works for basic marketing automation, but the value is limited compared to the high cost. The platform solves the need for email campaigns, but it feels too expensive for such a straightforward use case, especially when cheaper alternatives exist. ### 8. Helpful, Responsive Support You Can Rely On **Rating:** 4.0/5.0 stars **Reviewed by:** Sonia C. | Online Business Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** Their support is helpful and responsive! **What do you dislike about ActiveCampaign?** Automations sometimes don't act as expected. **What problems is ActiveCampaign solving and how is that benefiting you?** They let us segment our list very specifically, so we can send very refined targetted messaging which boosts our conversions! ### 9. I wouldn't use any other CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer P. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2025 **What do you like best about ActiveCampaign?** I used ActiveCampaign in a previous role and when I started my own company I didn't need to look at other solutions. It has everything I need and more and (from someone who's not technically-inclined!) has been easy to learn how to use additional features as my business needs have evolved. By far the best customer service of any vendor I work with. Their tech support team is quick, friendly, and always happy to help when I can't figure out the step I'm missing in an automation or need a hand understanding a better/more efficient way of doing something. It integrates easily with my website where we sell live and pre-recorded workshops & courses. Also, its pre-built automations for engagement tagging and other functions are much appreciated. I recommend ActiveCampaign to anyone who asks, and always will! **What do you dislike about ActiveCampaign?** I haven't found any downsides to using ActiveCampaign. Whenever I can't figure something out, their support team has been fantastic at showing/finding me a solution for whatever it is that I need to do. **What problems is ActiveCampaign solving and how is that benefiting you?** My background is not in marketing so when I started my own company as an entrepreneur I really didn't know what I should even be looking for. I went with ActiveCampaign because we used it in my previous role and I was familiar with it. I've found with four different marketing consultants I've worked with over the years, they're all pleased/relieved to hear I use ActiveCampaign and have all told me that's what they use too. ### 10. Active Campaign Review **Rating:** 3.5/5.0 stars **Reviewed by:** Ashutosh B. | Sr. Software Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2025 **What do you like best about ActiveCampaign?** I like AC because it makes automation very simple and powerful. The workflow builder is easy to use, integrations are smooth and it helps to send the right message and email to the right people automatically based on some events. It saves time and improves quality of emails also with provide some template features. It is easy to implement in our project becasue they provide good API support also. Customer support is also good. **What do you dislike about ActiveCampaign?** Sometimes active campaign feel a bit slow with large lists, and the reporting could be more detailed. Also, the learning curve for advanced automations is a little high for beginners. It will take some time to understand batter. **What problems is ActiveCampaign solving and how is that benefiting you?** Active campaign helps automate email marketing, manage customer data, and track their activites. It saves time by handling repetitive tasks, improves communication with users through personalized campaigns, and helps increase our revenue with check where we need to progress by review their reports. ### 11. AC has been my 'business partner' since the beginning of building my business. **Rating:** 5.0/5.0 stars **Reviewed by:** Dimitris B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2025 **What do you like best about ActiveCampaign?** AC allowed me to efficiently segment the list based on each person's interests and create unique automated email sequences based on each subscriber's behavior. This saved me a lot of time and helped me create plenty of automated marketing structures (videos/blogposts + opt in + email automation that segmented the audience based on their interests). The result was simply higher conversions and more free time to create additional marketing "structures". I loved also the insight that I get through AC when I can see the prospects' complete journey, from the email to their beahvior on the website. **What do you dislike about ActiveCampaign?** If there was something I would love to have removed is the AC branding in the opt in forms (Lite package). It would make everything faster. Now I have to use a form plugin in order to avoid the branding. Of course, for their current price this is absolutely not importand. The value AC provides through their automations and segmentation is so big, that I am able to forgive their need for some additional advertising of their platform. As a marketer, I totally get it. They lower the price, and we help them with a bit of additional marketing. **What problems is ActiveCampaign solving and how is that benefiting you?** AC allows me to market different products based on people's interests. Their automation and segmentation capabilities allows me to create structures that, when in place, need no further maintenance. ### 12. Interesting tool, but outdated and not suited for modern B2B needs **Rating:** 1.5/5.0 stars **Reviewed by:** Alberto Domenico P. | Head of Growth & Co-Founder, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2025 **What do you like best about ActiveCampaign?** The only valuable feature I’ve found is the email deliverability within automations. The 1:1 mailing works well and ensures messages actually reach the inbox, which is definitely a strength compared to other platforms. **What do you dislike about ActiveCampaign?** The platform feels extremely outdated and not designed for companies working in B2B or SaaS. You cannot log manual actions within deals, deals can’t be tagged (so if you sell different products to the same lead, you’re forced to create multiple deals instead of tracking a single relationship), and there’s no data enrichment—you need to manually search and update contact information. Automations are very limited, pipelines are antiquated, and overall processes are unnecessarily clunky. It makes the platform frustrating for anything beyond very basic use. **What problems is ActiveCampaign solving and how is that benefiting you?** To be honest, ActiveCampaign is not solving most of my problems. The only real benefit I get is reliable email deliverability within automations, which ensures that messages reach prospects. Beyond that, it doesn’t help with key B2B workflows such as deal management, contact enrichment, or pipeline tracking. For companies like mine, the platform adds more friction than value. ### 13. Email plus CRM - this is it! **Rating:** 5.0/5.0 stars **Reviewed by:** Corry M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2020 **What do you like best about ActiveCampaign?** If you are looking for the best CRM that easily integrates with all the other platforms that you want to use - wordpress, jotform, thinkific - I am a coach, this is the platform. It also seamlessly integrates with payment platforms like paypal, square and stripe. **What do you dislike about ActiveCampaign?** It is the MOST expensive CRM I have found out there, I wish it wasn't so pricey, but I stay with it because of the simplicity it affords you in connecting and making things work "automatically" plus I hate Zapier and other platforms where it takes 2-3 steps to connect something, as something ALWAYS breaks. **What problems is ActiveCampaign solving and how is that benefiting you?** When someone signs up on my website (Wordpress) or buys one of my products (square, shopify, thinkific) everything can be automated. The best feature, my quiz that is hosted on jotform is submitted and beautifully connects an automated email series to the person show submitted the quiz! This is all integrated with no out side apps to connect - just platform to platform. ### 14. Well balanced CRM system with constantly updating sales and marketing abilities **Rating:** 4.5/5.0 stars **Reviewed by:** Cecillia W. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2023 **What do you like best about ActiveCampaign?** Active Campaign is the best bang for your buck admist a sea of competitively priced CRMS. **What do you dislike about ActiveCampaign?** Some things aren't intuitive and require slow customer service to for additional help. Sometimes, the queue for customer service help can take nearly an hour. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us stay on track and keep tabs and notes of our possible leads. We are able to centralize data that ranges from email campaigns, newsletter opens, and individual email contacts. ### 15. Seamless Salesforce & Meta Sync with Powerful Testing and a User-Friendly Email Builder **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2026 **What do you like best about ActiveCampaign?** Active Intelligence; the seamless ability to sync with Salesforce and Meta; user-friendly email builder; ability to A/B/C/D test **What do you dislike about ActiveCampaign?** Not sure yet - still new to the platform **What problems is ActiveCampaign solving and how is that benefiting you?** Significantly more email campaign insights, both through its reporting and its Active Intelligence feature ### 16. Transformative **Rating:** 4.5/5.0 stars **Reviewed by:** Mitchell C. | Marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2025 **What do you like best about ActiveCampaign?** What I like best about ActiveCampaign is the cross-functionality of the system. It integrates seamlessly across multiple areas of our business, allowing marketing, sales, and client management to work together without silos. The ability to connect automation, CRM, and communication tools in one platform has streamlined our workflows and made collaboration much easier. **What do you dislike about ActiveCampaign?** At times could be complicated, would be nice if other users had a simplified portal **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is helping us solve the challenge of managing email automations and sales funnels in a way that’s both efficient and insightful. By tracking prospect activity within the system, we gain a clear picture of how people are engaging with our campaigns. This not only saves us time through automation but also provides valuable data to tailor our follow-ups and improve conversion rates ### 17. While useful and feature-rich, the cost could push you off **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2022 **What do you like best about ActiveCampaign?** Getting started is relatively easy for such a complex and feature-rich system. It's popular and has a good knowledge base, as well as ready-made automation recipes, which really helps with the learning curve. It does take some time to figure out more optimal ways to leverage contact lists and tags and to figure out segmentation, but once you do it, you begin to see the ROI. **What do you dislike about ActiveCampaign?** The biggest concern is the major increase in prices over the past year. This makes me concider migrating to another, less expensive platform. Also, if you start with the lowest plan, a year later they will push you to upgrade with no option to stay with the entry plan. So you either pay more or you're out - and the cost spike is significant! Over the past year, there have also been multiple times when ActiveCampaign would just freeze and stay unaccessible for a while. This wasn't the case before. And the email designer is clunky and not very pleasant to use. **What problems is ActiveCampaign solving and how is that benefiting you?** It really helps me keep all of our contacts - leads, existing customers and former customers - well organized and always ready for a new campaign. From then on, the potential of ActiveCampaign is really only limited by the person handling it, not the platform, as it offers so much. ### 18. The best marketing automation tool for beginners **Rating:** 5.0/5.0 stars **Reviewed by:** Fernando T. | Co-founder, Head of Product & Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2023 **What do you like best about ActiveCampaign?** The best thing about ActiveCampaign is its wide range of integrations and the variety of automations you can create. It makes it perfect for beginners because its visual interface for dragging and dropping conditions, triggers and actions is very straightforward. I've tested other alternatives, and I'd definitely recommend ActiveCampaign for someone who's starting now! **What do you dislike about ActiveCampaign?** ActiveCampaign's platform can sometimes be slow to work with. It takes time to load campaigns and navigate through different pages. Also, there could be more detailed reports for campaigns and automations - they are good for beginners but lack more advanced analysis. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps my company acquire leads with forms on our website, send them personalized email campaigns and move them through different flows in our automations to convert them into customers. We have used ActiveCampaign to send 30.000+ emails to our base in the past year, and it helped us improve our sales, onboarding process and customer relationship. ### 19. Easy to Use, Great Resources for Learning Email Automations **Rating:** 4.5/5.0 stars **Reviewed by:** Dana F. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2026 **What do you like best about ActiveCampaign?** As someone who has minimal experience in email automations this site is very easy to use and the team provides resources to be able to best understand the platform **What do you dislike about ActiveCampaign?** I use ActiveCampaign as a way to produce my weekly email newsletter -- I do wish there was an easier way to preset the same template and schedule out deliveries **What problems is ActiveCampaign solving and how is that benefiting you?** Email marketing campaigns, weekly newsletters, using data for lead generation prioritization. ### 20. Active Campaign lets me stay connected with my clients! **Rating:** 5.0/5.0 stars **Reviewed by:** Ana F. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2020 **What do you like best about ActiveCampaign?** Active Campaign has various aspects that I love: 1. The pricing versus other email marketing companies 2. The easy way it is to use the platform, there are no hidden or weird ways to make automation or email. It is simple and understandable. 3. Chat that I can integrate in my website! I get data from my clients and easily answer them 4. EASY to integrate and add opt-ins in Wordpress **What do you dislike about ActiveCampaign?** It is hard for me to find something I dislike. I think teaching it to my assistant who is not tech savvy had a 1-month learning curve but after that, she mastered it without a problem! **Recommendations to others considering ActiveCampaign:** It is a great email marketing company that helps you grow your list, customer and sales. **What problems is ActiveCampaign solving and how is that benefiting you?** I need to send emails to my clients and didn't like other email marketing systems that where confusing. I am able to grow my list but most importantly I am able to communicate better with them. ### 21. Took me a lot of time to learn **Rating:** 3.5/5.0 stars **Reviewed by:** IRENNE R. | Content creator, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2023 **What do you like best about ActiveCampaign?** I Can send emails to different lists and contacts **What do you dislike about ActiveCampaign?** Too hard to find what I want to do. Too much friction **What problems is ActiveCampaign solving and how is that benefiting you?** Helping me be closer to my clients ### 22. Active Campaign User Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea T. | Lead Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2025 **What do you like best about ActiveCampaign?** I like the flow of how to set up the campaigns - it's easy and user friendly. Adding content, contacts, etc. All straightforward and easy to navigate. Customer support was great - our rep was responsive and helpful. **What do you dislike about ActiveCampaign?** Reporting and using it as a reseller resource. Not user intuitive, hard to find the data to pull the right reports and reach out to end users who clicked through a campaign. Reseller resource was a colossal pain to set up - having to use different logins on different portals to reach our company's own AC account and then a different one for accounts resold to clients. Just felt super clunky. **What problems is ActiveCampaign solving and how is that benefiting you?** Not currently having any problems that Active Campaign is solving for our company. ### 23. Simple to use, but over priced. **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2023 **What do you like best about ActiveCampaign?** I find ActiveCampaign very intiuative and simple to use. Things are not difficult to figure out and get working, but when I do have an issue or problem, there is always someone there who can help me! **What do you dislike about ActiveCampaign?** I don't like the price. They have raised my price over 30% in one year with no detailed explanation of what it was for and just assumed that I wanted all of the new features that they were offering. **What problems is ActiveCampaign solving and how is that benefiting you?** I run several different businesses and I like that I can do all of the email marketing with one platform instead of having to have different accounts for different businesses. ### 24. ActiveCampaign + Calendly Sync That Streamlines Lead Capture and Newsletters. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about ActiveCampaign?** I love how ActiveCampaign syncs with Calendly, and how prospective leads are automatically added to my email list. The streamlining makes it easier to send newsletters to everyone who is a current and prospective client. **What do you dislike about ActiveCampaign?** There is a bit of a learning curve with the software. It's not as easy to navigate. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign makes it easier to send mass communication within my firm. ### 25. Flexible Automations and Seamless Integrations That Run Reliably **Rating:** 4.5/5.0 stars **Reviewed by:** Tia S. | Billing supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about ActiveCampaign?** ActiveCampagin does a solid job with automation and integrations. The workflows are flexible, and once set up correctly, they run reliably with minimal oversight. I also like how easily it connects with other tools we already use. **What do you dislike about ActiveCampaign?** Especially if you're not working in marketing every day. some features take time to fully understand. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps automate customer communication and internal follow ups, which reduces manual work and keeps processes consistent across teams. ### 26. Endless Automation Variety That Truly Helps **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos S. | Selbstständig, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2026 **What do you like best about ActiveCampaign?** The endless variety of automations are very helpful **What do you dislike about ActiveCampaign?** It’s become a bit more expensive, apparently due to the new AI feature, which I haven’t really had a chance to test yet. **What problems is ActiveCampaign solving and how is that benefiting you?** It allows me to send the right kind of emails to the specific segments we have, create focused email funnels, and send messages based on how subscribers interacted with those emails. ### 27. ActiveCampaign Makes Smart, Personal Follow-Ups Easy—Without Getting Too Technical **Rating:** 4.5/5.0 stars **Reviewed by:** sunny k. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign helps me save time and follow up with people in a smarter, more personal way—without needing to be super technical. **What do you dislike about ActiveCampaign?** ActiveCampaign is great once it’s set up, but it’s not the simplest or cheapest option—especially for beginners. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me work smarter, not harder, and it also makes it easier to stay in touch with customers in a more personal, thoughtful way. ### 28. Powerful Yet Easy: The Most Complete Software For Managing Marketing Campaigns. **Rating:** 4.5/5.0 stars **Reviewed by:** Lucy W. | Electrician, Mechanical or Industrial Engineering, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2026 **What do you like best about ActiveCampaign?** I love the advanced workflows like engagement tagging, CRM-like features, custom fields, and ease of use relative to how robust it is. Automation is topnotch, once setup, it runs seamlessly CRM and email marketing in one. ActiveCampaign has the most important features and is quite simple and easy to use. **What do you dislike about ActiveCampaign?** The list feature could use some tweaks to be more versatile and edit criteria on the fly. **What problems is ActiveCampaign solving and how is that benefiting you?** It is very easy and simple to use, super modern UI and very active support team. It has given us the most reliable experience in managing our marketing campaigns, and allows us to strategize our marketing campaigns in order to make them more successful. ### 29. AC is a well rounded CRM tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2025 **What do you like best about ActiveCampaign?** It's an all in one tool, while other platforms offer the same, sometimes we need to use 2 platforms instead to get the same level of automation and customer communication. I also like how easy it is to create automations and campaigns based on customers clicks and engagement. **What do you dislike about ActiveCampaign?** When the automation gets too long it takes a while to load up. As well as there is no future to download the automation skeleton even as a PNG fo meetings or reporting. And its pricing, it is on the expensive range compare to its competitors. **What problems is ActiveCampaign solving and how is that benefiting you?** AC solves two critical issues for our business model: For B2B: It allows us to centralise lead capture and tracking, giving us a clear, holistic view of customer data across the entire network. For Franchise Owners: It empowers them with local marketing autonomy. They can independently send highly personalised campaigns, reduce reliance on the HO marketing team, and track their leads and sales performance directly through their pipeline. ### 30. WCT Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about ActiveCampaign?** It’s easy to use, and the automation and segmentation tools make targeting the right audience simple and efficient **What do you dislike about ActiveCampaign?** While the platform is powerful, some features take time to learn, and I wish reporting and analytics offered more customization and easier access to key metrics **What problems is ActiveCampaign solving and how is that benefiting you?** It automates my email marketing and customer follow-ups, saving me time and helping me stay consistent with communication ### 31. Easy, Intuitive Platform with Seamless CRM Integration and Responsive Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** I like that it is very easy to use, even for a first time user and intuitive. Great platform and does what it says it does and integrates with our CRM. Their customer service is very responsive and knowledgeable. **What do you dislike about ActiveCampaign?** As a first time user there was a lot to take in. There are no specific features I would change at this time. **What problems is ActiveCampaign solving and how is that benefiting you?** We needed a quicker and better way to reach out to our customers and get real data from our reachout to track ROI on our campaigns. It's a great value and does everything it says it does. ### 32. Very powerful on certain levels, but limited on other levels and quite complex **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2026 **What do you like best about ActiveCampaign?** Automations are almost limitless. **What do you dislike about ActiveCampaign?** Not very ergonomic on everything else, apart from the automations. Some technical limitations and some malfunctions. **What problems is ActiveCampaign solving and how is that benefiting you?** Mainly the automations in case of payment failure and throughout the subscriber programs ### 33. Great Tool for Automation and Analytics, But Pricey **Rating:** 1.5/5.0 stars **Reviewed by:** Lucy A. | professeur particulier de japonais, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2025 **What do you like best about ActiveCampaign?** I really enjoy using ActiveCampaign for my email marketing. The automation features are powerful and easy to set up, allowing me to create complex customer journeys without much hassle. I also appreciate the detailed statistics and reports — they give me a clear view of how my campaigns are performing and help me make better decisions. **What do you dislike about ActiveCampaign?** However, it’s definitely on the expensive side, especially for small businesses or solo entrepreneurs. While the features are great, I wish the pricing were a bit more accessible. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me automate my email marketing and customer follow-up, saving me a lot of time. The automation workflows ensure that every subscriber receives the right content at the right moment without me having to manage it manually. The detailed analytics and reporting let me understand what’s working and what needs improvement, so I can make data-driven decisions. Overall, it makes my marketing more efficient and helps me engage with my audience in a more personalized way. ### 34. A solid option **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** It's easy to set up a campaign and even easier to track all the results. Plus, the form integration has been a lifesaver as we designed a new website. **What do you dislike about ActiveCampaign?** The UI isn't perfect. Also I dislike how the pricing works for more user logins. I should get more features too **What problems is ActiveCampaign solving and how is that benefiting you?** The forms and easy to read results are our favorite features ### 35. ActiveCampaign Empowers Our Marketing Team with Powerful Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign is a very useful tool for our entire marketing team. It really enables us to run our marketing operations without needing assistance from other departments. The automation features especially stand out for their functionality compared to other tools. **What do you dislike about ActiveCampaign?** While ActiveCampaign is helpful in many aspects, there is still room for refinement in several functions. Some things don’t work intuitively, and more complex operations require a lot of knowledge (for example, creating refined custom reports). In addition, some functionalities that exist in other tools are not implemented here, such as a contact change history. **What problems is ActiveCampaign solving and how is that benefiting you?** This has enabled our marketing team to work independently. ### 36. Efficient Newsletter Tool with Powerful Automation, But Campaign Delivery Needs Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2025 **What do you like best about ActiveCampaign?** I like that when it comes to weekly newsletters I send, I'm able to do a quick .csv upload and send it to my master contact list. I also like that I'm able to add contact fields, and use them as triggers for automations to make emails more segmented and personalized to the audience. Saves me time! **What do you dislike about ActiveCampaign?** It took some time to get used to the way campaigns are created using the design template. Some features are easier than others, and there's a lot to the platform. Also, I'm not sure why this is, but some campaigns get sent to users "Other" inbox in Outlook, could be a backend issue but would love for this to be resolved if theres a way! **What problems is ActiveCampaign solving and how is that benefiting you?** Less manual work when sending out emails to entire organization. I'm able to do a quick .csv upload and send to my contact list rather than manually sending to everyone. I can also create automations to have emails sent automatically after X amount of time, which saves me time from having to remember to manually send reminder notes to folks and where they're currently at in the communications process. ### 37. Great Marketing / Sales automation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Keith F. | Marketing & Sales Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about ActiveCampaign?** Great visualization of marketing & sales flow funnel. Lots of automations and tools, easy to use CRM, solid CMS for designing emails. Easily integrated into our website with forms. Our site uses Joomla CMS, which is a little tricky and not one of the main platforms that ActiveCampaign has an API for. But the script worked perfectly with no issue once copied and pasted into HTML. **What do you dislike about ActiveCampaign?** There is a learning curve around the automations and processes. CRM is fairly basic, which is not really a knock, but more of an observation. It's not as in depth as say Hubspot, Salesforce, etc., but again not necessiarily a bad thing. There are some limitations to automations and there are other "add/ons" you may need to purchase, but the standard "out of box" tools are usually plenty. **What problems is ActiveCampaign solving and how is that benefiting you?** We have a small sales and marketing team, so this allows us to automate some processes for top of funnel engagement and help sort out quality leads versus those who are just kicking tires. This also allows us to create personalization within our emails so even though they are automated it feels more like a 1 to 1 email and not just copy and paste. Handles a lot of day to day work and we have it automated to only respond between certain hours during the week. ### 38. Mostly solid **Rating:** 4.0/5.0 stars **Reviewed by:** Russell O. | Founder/CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about ActiveCampaign?** I like that it's robust. I use the landing pages, the automations, and I send emails every day to my list. **What do you dislike about ActiveCampaign?** I don't like how much it costs compared to ConvertKit. I've considered switching over every week for months, but I don't want to have to migrate all my own things. i also don't like that there isn't a way for me to send emails from my phone if I'm inspired to send anything while I'm away from my computer, or if I'm on vacation. **What problems is ActiveCampaign solving and how is that benefiting you?** It's helping me build relationships at scale. I don't want to be on social media, I don't want to be in DMs, and this gives me the chance to just write to the people who buy from me. Also, solving the problem of where/how to build landing pages. Solving the problem of easy autoresponders so people can buy what I'm selling, while I'm not working! ### 39. Consistently Functional and Reliable **Rating:** 4.5/5.0 stars **Reviewed by:** Sa T. | Gesundheits- und Mikronährstoffcoach , Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2025 **What do you like best about ActiveCampaign?** throughout very functionable and reliable **What do you dislike about ActiveCampaign?** sometimes the technical side, other than that nothing really **What problems is ActiveCampaign solving and how is that benefiting you?** Having a reliable CRM base, also good at doing email series and seing who clicks what links ### 40. Active Campaign, a good platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2024 **What do you like best about ActiveCampaign?** 1. The support is good, even if you write in Italian they respond using a translator. 2. You can schedule a call in Italian with a Strategic Customer, who will provide you with advice on how to clean the database and set up the most effective automations. 3. The automation section allows you to create really important sequences. 4. Ease of creating emails, importing contacts, and various integrations (where possible). 5. The tracking of the contact within the automation is really interesting, you can easily see their path. **What do you dislike about ActiveCampaign?** 1. There should be faster and simpler Italian support. 2. Not being able to use a segment that updates automatically as a trigger is a limitation. It's a shame, because to insert the contacts present in a segment into an automation, it must be done manually. 3. It would be fantastic if ActiveCampaign could integrate directly with platforms like Trustpilot, without having to resort to Zapier. I believe that making these integrations simpler would greatly improve the user experience, but unfortunately, this doesn't happen... for now! 4. It is not possible to set a default font and style for all emails; each time, it must be selected manually during creation. 5. When a list is deleted, the emails sent to that list should not be deleted, in order to maintain a history (on AC) of the communications sent. 6. Improve the advanced search in the "between - to" search (for example, searching for who purchased a specific product from date x to date y... it's not very easy to do with the current advanced search). **What problems is ActiveCampaign solving and how is that benefiting you?** Being able to sell also through email marketing ### 41. Easy to Use with Great Support and Onboarding **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about ActiveCampaign?** I like that it’s easy to use, and that the support and onboarding are good. **What do you dislike about ActiveCampaign?** Not everything works the way it should. There are a few bugs here and there, and some basic functions are still missing. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps us organize our client database, manage deals, and make sure we don’t lose any information along the way. ### 42. Powerful Automation and Email Marketing - great value for the cost. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign offers powerful automation, CRM, and email marketing features. The cost is completely worth the value you get **What do you dislike about ActiveCampaign?** One downside of ActiveCampaign is that it doesn’t come with a dedicated account manager who can continuously help you improve how you use the tool. You get a single onboarding session at the start, but after that the support feels limited to online assistance rather than full, scheduled calls. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps solve the challenge of segmenting and targeting contacts, allowing me to send highly personalized and relevant email campaigns. This improves engagement and drives better results from our marketing efforts ### 43. Built-In Templates and Scheduling Tools That Save Me Tons of Time **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** It definitely have all the tools that I need. For me the build-in templates and scheduling tools are golden, that saves a lot of time. **What do you dislike about ActiveCampaign?** There is a lot of tools, yet for my one-person business it sometimes even too much. I'm not going to use all of them **What problems is ActiveCampaign solving and how is that benefiting you?** Managing client e-mail list, nurturing and taking care of it ### 44. Effortless Automation and Personalization with ActiveCampaign **Rating:** 4.5/5.0 stars **Reviewed by:** Lesly B. | Social Media Support Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign offers a lot of useful features and strong automations that we use regularly. Once set up, it integrates well with other tools and helps keep communication organized. Customer support is responsive, and the platform is flexible enough to handle different needs as we grow. **What do you dislike about ActiveCampaign?** ActiveCampaign is powerful but not always the easiest to use. Setup and implementation can take some time, especially with automations. Customer support is helpful when needed. It’s a feature-rich platform that we use often, and integrations work well once everything is set up. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us automate and organize client communication so nothing falls through the cracks. It saves time, keeps follow-ups consistent, and allows us to engage clients in a more personalized and timely way. ### 45. Automations, Forms & Deals I Love **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about ActiveCampaign?** Automations, Forms & Deals/Pipelines and how well it integrates with other platforms like ClickFunnels. **What do you dislike about ActiveCampaign?** There's a lot you can do that you won't know off the bat. A lot of what I have set up and know have been through a colleague or trial and error. **What problems is ActiveCampaign solving and how is that benefiting you?** I am less hands-on with tracking leads and following up. Same thing when onboarding high-ticket client for my program. I don't have to manually email or add to list or add their info. They just fill out a form as part of the onboarding process and that info gets added to the contact's profile. ### 46. Wish I Signed Up Sooner **Rating:** 5.0/5.0 stars **Reviewed by:** Lyndsie W. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2025 **What do you like best about ActiveCampaign?** I like that there aren't multiple tiers where certain features are considered premium and you have to pay more to access them. It's great to have access to all the tools I need at one tier level. **What do you dislike about ActiveCampaign?** I don't think the automation features are user-friendly. I find myself trying to create one, and instead of being able to delete a step or change something, it makes me start all over. I am probably not doing it properly, but hence the "not user-friendly" comment. I don't even know if I am doing it correctly. **What problems is ActiveCampaign solving and how is that benefiting you?** One of the main reasons I switched from our previous provider was because of ActiveCampaign's botsense feature. I feel the data we are receiving is much more accurate than the provider we were using previously. I also like how I can create tags through automation features. I have been able to segment certain audiences based on how they interact with our emails at a granual level. ### 47. Comprehensive marketing automation with strong CRM features **Rating:** 5.0/5.0 stars **Reviewed by:** Cristian C. | Administrador, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign combines powerful email marketing, automation, and CRM into one platform. I really like how easy it is to build automated workflows and segment audiences for personalized campaigns. The integrations with third-party apps are extensive, and the reporting features give great visibility into campaign performance. **What do you dislike about ActiveCampaign?** The platform is feature-rich, which can make it overwhelming for new users. The learning curve for advanced automation can be steep, and the pricing tiers may be challenging for smaller businesses as they scale. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps solve the problem of fragmented marketing by unifying email, automation, and CRM into one system. This reduces manual work, improves lead nurturing, and enables more personalized communication. As a result, it saves time, increases engagement, and drives higher conversion rates. ### 48. A new experience within our online launch **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2025 **What do you like best about ActiveCampaign?** I am using Active Campaign in tandem with our marketing agency to launch an online ad campaign for our brand. The login ease is nice. The main account/dashboard page feels simple. I am new to this world, so do not yet have much experience to speak from, I have only used the website a few times thus far. I did need to reach out to customer support and they were quick and resolved my issue. **What do you dislike about ActiveCampaign?** I will say the intuitive navigation flow feels a bit unclear. I have visited the site a few times with a goal and have had a somewhat difficult time navigating to my goal. Again, I caveat this experience with the fact that my marketing agency does most of the interaction on this site, and I'm new to this type of website and its functionality. **What problems is ActiveCampaign solving and how is that benefiting you?** AC is providing necessary connectivity between my funnel pages, video hosting, and email automations, in tandem with Click Funnels, in order to achieve a smooth online ad funnel experience for our customers. ### 49. Simple to use and to figure out, definitely recommend it. **Rating:** 4.5/5.0 stars **Reviewed by:** Tracy C. | Chief Marketing Officer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** It's fairly simple to figure out. Lots of features and integrates nicely with other platforms. **What do you dislike about ActiveCampaign?** I wish they would put out updates more frequently. Somethings are just so obvious and yet years later...still no features. IE: ability to use phone number as the unique ID instead of email, just as ONE example. **What problems is ActiveCampaign solving and how is that benefiting you?** It's the central hub of our leads and agent list. ### 50. ActiveCampaign: Powerful Segmentation and Automation, but Pricing Can Add Up **Rating:** 4.5/5.0 stars **Reviewed by:** Chaya M. | Professor of Graphic Design & Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about ActiveCampaign?** Before we started using ActiveCampaign, we were using MailChimp, and we felt really limited. There was no way to segment our lists effectively, and we couldn't set up different automations for various segments, which was a big challenge. Once we switched to ActiveCampaign, the experience improved significantly. We had an excellent onboarding person who walked us through the setup, which made the transition smoother. Overall, it's been a great tool for us, and we've been really happy with it. **What do you dislike about ActiveCampaign?** As for what I dislike about ActiveCampaign, they charge based on the number of subscribers, which can get pretty expensive as your list grows. Additionally, some aspects of the platform aren't very intuitive. For example, button for sending isn't very clear. There was a time when we thought an email was scheduled, but it actually wasn’t. Once we got used to the system, we learned the correct way to do it, but there are definitely little things like this that could be improved for a smoother experience. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign has solved several key problems for us, particularly when it comes to segmentation and automation. Before using it, we struggled with limited segmentation options in MailChimp, which made it difficult to tailor our messaging to different groups. ActiveCampaign’s advanced segmentation features allow us to target specific groups with customized automations, leading to more effective and personalized communication with our subscribers. This has significantly improved our engagement rates and overall efficiency. ## ActiveCampaign Discussions - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 4 comments, 2 upvotes - [Anything special for non-profits?](https://www.g2.com/discussions/anything-special-for-non-profits) - 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[Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## ActiveCampaign Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social Functionality** - Social Functionality **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Management** - Conversion Viability - Workflow **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Data Synchronization - Analysis **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **AI Automation - SMS Marketing** - AI SMS **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top ActiveCampaign Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,471 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,217 reviews)