--- title: ActiveCampaign Reviews meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14758 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14758 scale: '5' date_modified: '2026-07-31' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews **Vendor:** ActiveCampaign **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,758 ## About ActiveCampaign ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ## ActiveCampaign Pros & Cons **What users like:** - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. (848 reviews) - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. (787 reviews) - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. (654 reviews) - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. (621 reviews) - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. (574 reviews) - Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (521 reviews) - Helpful (498 reviews) - Intuitive (474 reviews) - Integrations (422 reviews) - Marketing Automation (417 reviews) **What users dislike:** - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. (419 reviews) - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. (403 reviews) - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. (388 reviews) - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. (294 reviews) - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. (280 reviews) - Steep Learning Curve (238 reviews) - Learning Difficulty (230 reviews) - Poor Customer Support (217 reviews) - Limitations (216 reviews) - Email Issues (178 reviews) ## ActiveCampaign Reviews ### 1. The most sophisticated system for segmenting **Rating:** 4.5/5.0 stars **Reviewed by:** Sunny G. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2021 **What do you like best about ActiveCampaign?** That it has more sophisticated automations and segmentation capabilities than most other email marketing systems **What do you dislike about ActiveCampaign?** I don't love the interface- I'm a visual person and sometimes it's not very intuitive. **What problems is ActiveCampaign solving and how is that benefiting you?** For me, it's saving me time, I have a lot of automations going that earn me passive income. ### 2. Seamless integration that simplifies customer engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Sheldon V. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2025 **What do you like best about ActiveCampaign?** I really appreciate how easy it was to integrate ActiveCampaign into my business systems. The platform made it simple to connect with the tools I was already using, and it immediately streamlined how I communicate with clients. Automations save me time, the interface is intuitive, and I can track engagement in a way that gives me clear insight into what’s working. It’s been a big step forward in helping me stay consistent with outreach while keeping the process efficient and professional. **What do you dislike about ActiveCampaign?** The only drawback I’ve noticed is that some of the more advanced features take a little time to learn, and the reporting dashboards could be more customizable for deeper analysis. That said, once I got past the initial learning curve, the platform has been very reliable. A few tweaks in usability would make it even stronger. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is helping me solve the challenge of staying consistent with client communication while running a busy business. Before, I had to manually manage follow-ups and outreach, which often meant things slipped through the cracks. Now, with automations and integrated workflows, I can keep clients engaged without spending hours each week chasing tasks. It’s also solved the problem of tracking engagement — I can see what’s working and adjust quickly, which makes my marketing more effective and less stressful. Overall, it saves time, keeps me organized, and helps me deliver a more professional experience to my clients. ### 3. Great Content Builder and Salesforce Integration, but Pricey with a Long Setup. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2026 **What do you like best about ActiveCampaign?** The content builder is great, and I really like the Salesforce integration as well. **What do you dislike about ActiveCampaign?** It is extremely expensive and takes a good amount of time to setup and maximize the value/features. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps keep customers engaged and convert. ### 4. Powerful Automation and Segmentation, lackluster support and AI features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2026 **What do you like best about ActiveCampaign?** automation and segmentation capabilities **What do you dislike about ActiveCampaign?** Poor customer support, no dedicated person to reach out to after onboarding **What problems is ActiveCampaign solving and how is that benefiting you?** It’s easy to cross-check contact data across platforms to investigate data sync issues and confirm that automations are running as intended. ### 5. 30% more engagement and more personalized experiences for our subscribers **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos A. V. | Senior Growth Marketer, Staffing and Recruiting, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2022 **What do you like best about ActiveCampaign?** We moved from another email marketing provider to ActiveCampaign in hopes of finding better tools and services that would improve our subscribers' experience beyond an email. Fortunately, the transition was smooth and seamless. At CodersLink, we take advantage of every aspect of the platform and we have the dedicated team at ActiveCampaign to take our strategies to the next level. Designing mail campaigns is very simple and its results are remarkable. Just after switching from our previous provider, we managed to increase interactions with our broadcasters by 35%, and saw a 20% increase in Open Rates. Subscribers are much easier to manage with all the tools available and we now have far fewer disengaged users on our lists. **What do you dislike about ActiveCampaign?** Some integrations are not native and require using third party software like Zappier to connect the services to ActiveCampaign and in some cases this can require much more time and technical staff. Although it is possible to import templates or emails in HTML format from other platforms, they could improve and expand the possibilities of native design to make emails more original and innovative. **Recommendations to others considering ActiveCampaign:** ActiveCampaign is for power users, for complex marketing strategies. It is a solution to increase conversions but it requires time and learning - however, the results are worth it. **What problems is ActiveCampaign solving and how is that benefiting you?** Subscriber management used to be a tedious task, but with ActiveCampaign automations it has been possible to improve and keep our lists clean of inactive or disengaged users. We take great advantage of email chain automations for new user acquisition campaigns. This helps us improve your platform experience and deliver messages tailored to your needs every step of the way. The delivery range is higher than our previous supplier. Compatibility bugs with mail services are almost zero, and open rates are 20% higher than before. ### 6. Marketing Automation + CRM in One, with Must-Have Outlook Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Kimberly L. | Founder & President, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** That the marketing automation comes with the standard package including the CRM. Also, the outlook integration was a must. **What do you dislike about ActiveCampaign?** You advertised unlimited training and assistance to get us up and running. That fell short of my expectations and I felt like we were pushed out of training before we were ready. Over a year in and we still haven’t gotten trained on how to set up automatic reporting. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps give us total visibility to our customer base and open opportunities so we can better run our business. ### 7. Extremely User-Friendly with Phenomenal Tech Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2026 **What do you like best about ActiveCampaign?** It's extremely user-friendly and tech support if phenomenal. **What do you dislike about ActiveCampaign?** I don't have any real issues with the platform at all. **What problems is ActiveCampaign solving and how is that benefiting you?** It allows me to. stay in touch with followers of my platform, especially when it comes to offering specials and deals. ### 8. A very powerful platform but customer support is lacking **Rating:** 3.0/5.0 stars **Reviewed by:** Miguel R. | Author, Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2020 **What do you like best about ActiveCampaign?** I love that you can import automations in one click! I’ve never seen that with any of the other platforms. That in every single other piece of software are use as a seamless integration with active campaign. Price point also makes it very competitive. **What do you dislike about ActiveCampaign?** I’d like a little more drag and drop functionality, currently it’s difficult to place photos anywhere you want in an email. Also their cancellation policy is really quite bad. They charged me for an additional year and then lost my responses in tech support limbo. I'm still waiting for an access code that they sent me that's not in my inbox or spam folders no matter how many times I've requested it. **Recommendations to others considering ActiveCampaign:** Take a look at all the 3rd party apps and you’ll be pleasantly surprised. **What problems is ActiveCampaign solving and how is that benefiting you?** I’m solving complex email automation and integration with third-party apps. ### 9. Great CRM for the essentials **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign is great for email automation and uses a simple tag-based system for targeting campaigns. There are also plenty of online resources available, so even beginners can learn enough to get up and running quickly. **What do you dislike about ActiveCampaign?** It doesn’t offer as many advanced features as some of its competitors, so there is a risk of outgrowing the platform as your needs scale. Also, the pricing can add up quickly if you have a large contact list. **What problems is ActiveCampaign solving and how is that benefiting you?** It solves the problem of juggling multiple tools by combining email marketing and CRM in one platform. I can automate my newsletter, segment my audience with tags, and track interactions all in one place — which saves time and helps me build stronger relationships with my contacts. ### 10. Easy Email Lists and HTML Campaign Building **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2026 **What do you like best about ActiveCampaign?** I like how easy it is to create different email lists, and also to build campaigns from scratch using HTML. **What do you dislike about ActiveCampaign?** There isn’t much to dislike. If anything, I just wish there were built-in tools like Movable Ink that I could add and use directly, without having to rely on a third party for it. **What problems is ActiveCampaign solving and how is that benefiting you?** Active campaign solves the issue of being able to send personalized email blasts for my clients. ### 11. Great for client automations for sales and marketing. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2021 **What do you like best about ActiveCampaign?** I have been using Active Campaign now for about 3 years and I really love it. Lately I have been experimenting with the AI features for my automations and I really like them. **What do you dislike about ActiveCampaign?** The cost. I pay $308 per month and I feel that it is too much. I feel like I should be paying around $150 per month. **What problems is ActiveCampaign solving and how is that benefiting you?** Sales and Marketing issues. I have built a marketing funnel and really like it. I need help building a sales funnel next. ### 12. Useful Reporting, But Struggles with Performance **Rating:** 2.5/5.0 stars **Reviewed by:** Samantha E. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about ActiveCampaign?** I like that ActiveCampaign allows me to have multiple tags and pull specific reports. It helps in organizing the company and shows me what's working. **What do you dislike about ActiveCampaign?** I find the Apple opens feature needs to be unchecked because there's no real way to see if that accurate open and close rates. Also, it's slow and usually crashing. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign to organize the mentorship program, pull reports for our KPIs on email campaigns, and check tags for members. It organizes the company and shows me what's working. ### 13. Highly recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Bree C. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2025 **What do you like best about ActiveCampaign?** I love the all in one feel of ActiveCampaign compared to others I have used before. Staying in touch with my audience has never been easier and the email builder is beautiful as well. I love the goal setting and I feel the analytics on it makes it easy to work out what is working and what isn’t. **What do you dislike about ActiveCampaign?** Gosh! It is a learning curve! Be prepared for that. Attend the webinars or jump on a call with your account manager, I pushed myself through it because I have some experience but honestly if you’re finding it tough, lean on the team cause it is a wild adventure until you can grasp it. **What problems is ActiveCampaign solving and how is that benefiting you?** All of them! It’s my marketing all in one. If it had the ability to host quizzes I’d be very happy. It’s just a great extension where I don’t need 6 different softwares to do the one thing. I use it for CRM, marketing, form builder, landing page, audience builder. Everything. ### 14. Great Automations and Predictive Send, but Scheduling and Drag-and-Drop Need Polish **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Investment Management | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2026 **What do you like best about ActiveCampaign?** Automations, templates and predictive send **What do you dislike about ActiveCampaign?** Scheduled mails don’t always get sent in time. Drag and drop isn’t always working optimal. **What problems is ActiveCampaign solving and how is that benefiting you?** Making emails look good. Running automated email flows. Optimizing email content and structure ### 15. I want to love it, but... **Rating:** 3.5/5.0 stars **Reviewed by:** Candyce E. | President/CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2024 **What do you like best about ActiveCampaign?** I love all the features around automation. It's flexible and allows me to do most of what we want to do. And the pricing for the mid-tier level that we use is competitive. UPDATE 12/2024 - ActiveCampaign raised their prices. They did not handle the communication of this change well, and they seriously damaged my trust in them. Still a customer as I can't find a viable alternative. But I'm looking. UPDATE 9/18/2025 - Still with them, still wishing I could find an alternative. But the cost to switch (moving everything, learning curve, etc, is higher than the cost to stay. Still looking at alternatives. **What do you dislike about ActiveCampaign?** It's very difficult to see what's happening across the overall landscape of our implementation (this is not really unique to AC). We run a lot of automations, and unwinding them to figure out what's going when and how our subscribers are being affected is really difficult. I usually figure out after the fact. Also, support is not always willing to admit when there is an issue that is caused by the product rather than by the user. Like with most SaaS companies, support is mostly there for beginners and doesn't have the background to support power users as much as I'd like. The reporting is very limited unless we jump to a much higher price point. And the pipeline functionality is sub-optimal for corporate sales. But at least they have something. UPDATE 9/18/2025 - the AI implementation is making this easier. I'm able to get more insight into my campaigns if I prompt it correctly. But to be honest, I'm not doing a lot with it. Not crazy about their new dashboards, but I also haven't invested the time to set them up. Not exactly intuitive. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps me run sophisticated funnels around events, webinars, and product offerings. We run both promotional and post sale automations. We use tagging to handle attribution. It's not good at giving us deep analysis, but I can run automations based on behavior that occurs. I wish I could do more analysis of conversions and customer journeys. But I cannot. UPDATE 9/18/2025 - there is a bit more insight using their AI tool, but tagging isn't a great way to document a customer journey because it doesn't seem to track WHEN a tag was added, which is a key element in understanding a journey. ### 16. Powerful Automation with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Taiba B. | Email Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2026 **What do you like best about ActiveCampaign?** I like ActiveCampaign's powerful automation and segmentation, which let us build detailed workflows and send highly targeted emails with ease. It helps us automate our email communication, manage user journeys, and target the right audience with the right message. It also centralizes campaign tracking, so we can monitor and improve performance efficiently. **What do you dislike about ActiveCampaign?** I think ActiveCampaign could improve its email deliverability consistency, reporting depth, and speed for managing automations. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign to automate email communication, manage user journeys, and target the right audience. It centralizes campaign tracking, allowing us to monitor and improve performance efficiently. ### 17. Very User-Friendly With Quick Onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Aundrea R. | sales, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about ActiveCampaign?** Very user friendly. And quick on boarding **What do you dislike about ActiveCampaign?** A little challenging to get ahold of our account manager. **What problems is ActiveCampaign solving and how is that benefiting you?** Keeping track of leads inside the CRM and automation ### 18. The best CRM for working B2B Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Grecia L. | Email Marketing & Marketing Automation Specialist , Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about ActiveCampaign?** What I really like about ActiveCampaign is how it makes automation feel straightforward without cutting corners. You can build smart, personalized email sequences without needing a tech team, and that’s a game changer for smaller marketing teams. It also brings sales and marketing together nicely, so follow-ups and customer tracking happen naturally without jumping between different apps. **What do you dislike about ActiveCampaign?** s it perfect? No—sometimes it can get pricey and the customer support isn’t always instant. But if you want a platform that balances power and ease of use, and actually helps you grow your business through smarter marketing, ActiveCampaign is a solid choice. It just gets the job done in a way that feels practical, not overwhelming. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves the chaos of juggling too many tools and manual tasks. It automates almost everything — like sending follow-up emails, scoring leads, and segmenting contacts — so I don’t have to think about the small stuff and can focus on strategy. It’s like having a smart assistant that knows exactly when and how to reach out to each customer based on what they do. That means better engagement, more sales, and no dropped balls. Plus, having sales and marketing data all in one place keeps the team aligned and lets us move faster. Honestly, it’s freed up a ton of time and made growing my business way less stressful. ### 19. Effortless organization and automation with ActiveCampaign **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2025 **What do you like best about ActiveCampaign?** What I love most about ActiveCampaign is the simplicity with which I can organize my entire system. I have a lot of content, a lot of emails, many steps in my program, and the platform allows me to structure everything clearly. I also like the fact that everything is automatable, while still being easy to modify. It saves me a lot of time and I finally feel like I have real control over my business. **What do you dislike about ActiveCampaign?** What I like a little less about ActiveCampaign is that some simple things can sometimes seem hidden or unintuitive. When you're starting out, you can waste time looking for where certain settings are located. And sometimes, it lacks a bit of visual clarity. Nothing blocking, but there is a small learning curve. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me solve a big problem: organizing and automating all my communication without spreading myself too thin. I have a lot of emails, a lot of students, a lot of content, and the platform allows me to synchronize everything. Thanks to this, I can properly welcome new registrants, send the right sequences at the right time, track each person's progress, and maintain a coherent relationship with all my members. In the end, it frees up my time, reduces errors, and allows me to focus on what really matters: creating content and helping my students. ### 20. Organized, Intuitive, and a Pleasure to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Elena Z. | Coach/consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2026 **What do you like best about ActiveCampaign?** I like how it's organized and intuitive to use **What do you dislike about ActiveCampaign?** not much of anything other than it could be a little less expensive **What problems is ActiveCampaign solving and how is that benefiting you?** It makes it easy to stay in touch with clients, create new lists and overall keep things organized ### 21. Pricey for my list's size, and its forced AI hurts my marketing approach **Rating:** 2.5/5.0 stars **Reviewed by:** Pablo L. | Copywriter, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2026 **What do you like best about ActiveCampaign?** I'm already here and used to it, even if every update complicates stuff instead of simplifying it. **What do you dislike about ActiveCampaign?** (1) The fact that it is already expensive for my short list, (2) it doesn't allow me to send an email at an especific hour –arrives later– and (3) it forces you to use AI, which screws my human approach to marketing. **What problems is ActiveCampaign solving and how is that benefiting you?** Automation and massive sending of my daily emails. ### 22. Simple to use, intuitive interface for everyone **Rating:** 4.5/5.0 stars **Reviewed by:** Riccardo R. | Proprietario, Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2026 **What do you like best about ActiveCampaign?** The simplicity of use and the intuitive interface even for people who are not very skilled **What do you dislike about ActiveCampaign?** Nothing is all positive, everything can be improved anyway **What problems is ActiveCampaign solving and how is that benefiting you?** he/she is helping me with my main job which is insurance ### 23. Unmatched Segmentation and Integrations — ActiveCampaign Leads the Pack **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about ActiveCampaign?** By far, the best features of ActiveCampaign are its ability to target and segment users with an incredible level of detail. On top of that, the number of integrations with other services — especially, for me, the crucial Stripe integration — makes ActiveCampaign the obvious choice. Combined with the form-building tools that I can easily paste into my websites, it really feels like there’s no competition. **What do you dislike about ActiveCampaign?** Active Campaigns has a fairly steep learning curve. With a tool that offers such a high level of detail and so many choices, it naturally takes some time to get comfortable with the GUI and all the available options. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaigns converts email-enterers into year long subscribers, completing my conversion funnel. ### 24. Active Campaign: ease of use that makes the difference **Rating:** 3.5/5.0 stars **Reviewed by:** Daruma S. | Agenzia di comunicazione, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about ActiveCampaign?** The most useful aspect of Active Campaign is definitely its ease of use, especially when compared to other email marketing platforms. **What do you dislike about ActiveCampaign?** I don't think there are things I don't like about AC, I am satisfied with all its features. **What problems is ActiveCampaign solving and how is that benefiting you?** Activa Campaign allows me to optimally and integrally manage email marketing activities and broadcast channels. This way, I can keep the community always updated and periodically check the level of interaction and engagement. ### 25. Smart Chat Helps Learning, But the Clunky Integration Needs Work **Rating:** 1.0/5.0 stars **Reviewed by:** Jill A. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2026 **What do you like best about ActiveCampaign?** AI has improved a lot recently and the smart chat has aided education **What do you dislike about ActiveCampaign?** It's very clunky and had to be integrated **What problems is ActiveCampaign solving and how is that benefiting you?** sales pipeline and leads coming into the business ### 26. Powerful Automation and Unified CRM for Seamless Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Amie L. | Core Member, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign’s automation features are both powerful and flexible, allowing me to react to actual user behavior rather than relying on assumptions. The CRM and tagging system provide a unified source of truth for both sales and marketing teams. **What do you dislike about ActiveCampaign?** The learning curve is quite steep, making it easy to make mistakes with automations in the beginning. Additionally, the pricing rises rapidly as your lists expand. **What problems is ActiveCampaign solving and how is that benefiting you?** This tool saves time by automating follow-ups and ensuring that messaging stays relevant. It gives me greater confidence in my outreach efforts because I always know exactly where each lead is in their journey. By preventing missed follow-ups, inconsistent communication, and unqualified leads from filling up the pipeline, it helps keep everything organized. It also brings sales and marketing into alignment, transforming what used to be a chaotic process into a repeatable system. ### 27. Detailed Customer Insights and a Helpful Pipeline, but the New Dashboard Takes Getting Used To **Rating:** 3.5/5.0 stars **Reviewed by:** Regina B. | Fund manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** I like how detailed the customer information can be. The pipeline is really helpful as well. **What do you dislike about ActiveCampaign?** I honestly like the dashboard until they changed it. **What problems is ActiveCampaign solving and how is that benefiting you?** Emails to our customers and also how we can integrate to other tools ### 28. Great CRM and Email Sequences, But Automation Learning Resources Lacking **Rating:** 5.0/5.0 stars **Reviewed by:** James W. | Operations & Automation Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about ActiveCampaign?** The CRM is very good as well as the automations. Plus building email sequences is good. Easy to use, pretty intuitive. **What do you dislike about ActiveCampaign?** The automations can be confusing. I have been trying to watch prerecordings from active campaign but most of the time the links that are sent to my say sorry this recording is unavailable. If you had a more robust updated library of tutorials it would help with everything. **What problems is ActiveCampaign solving and how is that benefiting you?** Providing a CRM and helping plan nurture sequences to qualified leads. ### 29. Intuitive Visual Automation Builder with a Clean, Straightforward API **Rating:** 4.5/5.0 stars **Reviewed by:** sudha r. | Deep Learning Engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about ActiveCampaign?** The visual automation builder is probably my favorite part. It's intuitive but still lets me stack fairly intricate conditional flows, almost like building a lightweight data pipeline. The drag and drop interface feels surprisingly natural. I like that the API is straightforward and fairly clean. **What do you dislike about ActiveCampaign?** i sometimes feel that activecampaign hides too much. when an automation doesnt fire or a trigger gets skipped, the debugging tools are minimal. there is no granular log view. **What problems is ActiveCampaign solving and how is that benefiting you?** i appreciate how well the system handles event driven logic. whether it's site activity, form submissions, tag updates or API events, the triggers fire reliably. when i instrument something, i want deterministic outcomes and activecampaign tends to deliver that. ### 30. Great product that handles multiple e-marketing aspects **Rating:** 3.5/5.0 stars **Reviewed by:** Nadja W. | Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2024 **What do you like best about ActiveCampaign?** There are so many features included that other platforms charge extra to access. The customization of the logic flow is the biggest thing we love about ActiveCampaign. Another huge feature on the CRM side is the ability to drag and drop your leads into different stages so there is a visual representation of where the contact is in the sales pipeline. **What do you dislike about ActiveCampaign?** The biggest downside is the confusion between the marketing and sales plans. We didn't understand that there was such a big difference in the features available between the two. Yes, there are bundle options, but since the pricing is so varied, the fact you need to speak with support to completely understand what you actually need is frustrating. When comparing with other email marketing platforms, ActiveCampaign is usually the pricier option. **What problems is ActiveCampaign solving and how is that benefiting you?** Direct integration between landing page and CRM takes the guesswork out of the status of your contact in your sales pipeline. The email marketing templates are super helpful when you get stuck. ### 31. Finally Found a Platform That Delivers on AI, Automation, and Results **Rating:** 4.5/5.0 stars **Reviewed by:** Param S. | Senior Digital and Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2025 **What do you like best about ActiveCampaign?** Active Intelligence: Their AI-driven insights break down campaigns, summarize performance, and highlight what’s working and what’s not. It’s like having a strategist inside the platform. Although its still in a initial phase but helps when needed. AI-Powered Email Creation: The AI tool is incredible — it generates entire emails with both structure and content, saving us hours each week. Improved Deliverability: Compared to our previous providers, our open and click rates have noticeably improved. Emails actually reach inboxes now. Deep Analytics & Integrations: The Shopify and WordPress sync give us detailed insights into customer behavior and order tracking. It’s easy to connect revenue back to campaigns. Automation Options: The automation builder is robust and flexible, letting us run campaigns that would have been impossible to manage manually. Segmentation & Lists: List management and segmentation are intuitive, which makes targeting the right customers simple and efficient. Built-In Forms: Having the option to use Active Campaign’s own forms on our website is a big plus — no need for third-party tools. Customer Education: The Active Campaign sessions are invaluable. I attended one earlier this year and it gave me practical, actionable strategies that improved our campaigns immediately. Overall, we couldn’t be happier. Active Campaign doesn’t just offer tools; it feels like a partner that actually helps us grow. If you’re considering switching from Mailchimp or any other platform, do it — the results will speak for themselves and ofcourse a great customer support to help you out. **What do you dislike about ActiveCampaign?** Pricing: The platform is on the higher side compared to others, and advanced features often require plan upgrades. Feature Gating: Predictive sending and conditional content are locked behind higher tiers, which feels limiting for such a premium-priced product. Deals as Add-Ons: CRM deals should really be part of the core package instead of paid add-ons. Templates: The library could be more robust, with either more native templates or easier third-party integrations. Automation Triggers: Most automations start with positive actions (like a sign-up or order). It’s harder to set up flows that start with negative conditions (like not opening an email or not placing an order). Branding Consistency: Branding isn’t automatically applied across all templates. Unless we use AI-generated or previously saved templates, we have to manually adjust branding each time. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign has been a huge upgrade for us compared to Mailchimp and Sendpulse. Better Deliverability: Our emails actually land in inboxes now, not spam folders, which has boosted engagement and conversions. Time-Saving Content Creation: With AI-generated emails and campaign insights, we save hours on drafting, analyzing, and reworking campaigns. Clear Analytics & Attribution: Shopify and WordPress sync give us a direct view of what’s driving sales, instead of guessing. Smarter Segmentation: Managing multiple customer groups is much easier — we can target precisely without messy list management. Scalable Automations: We can build out advanced flows that run 24/7, covering scenarios like onboarding, nurturing, and re-engagement without constant manual work. Team Learning: Their customer sessions give us clarity and practical ideas, which solved the problem of “trial-and-error marketing” we were stuck in before. ### 32. Strong support and good UI – often more features than necessary for solo entrepreneurs **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about ActiveCampaign?** AC can do an incredible amount - it is far more than just a newsletter tool. The support is good, responds reliably and promptly. The user interface is good. I use AC for the regular sending of my newsletters as a sole proprietor to my customers. I work with external landing pages and forms that are linked with Active Campaign. That works well. **What do you dislike about ActiveCampaign?** I don't need much of what AC can offer as a sole proprietor. Therefore, the price-performance ratio doesn't suit me personally. However, I explicitly emphasize that this is because I hardly use any of the many possibilities. **What problems is ActiveCampaign solving and how is that benefiting you?** Newsletter dispatch to my customers including automated welcome emails or other automations. ### 33. Powerful Automation with Exceptional Value **Rating:** 5.0/5.0 stars **Reviewed by:** Robert D. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** Powerful automation option and growing autonomous marketing capabilities. **What do you dislike about ActiveCampaign?** Get's a bit pricey quickly but delivers exceptional value at every level. **What problems is ActiveCampaign solving and how is that benefiting you?** Basic CRM functionality and robust integration options allow ActiveCampaign to be a cornerstone of my operations. ### 34. Most Efficient Email Marketing System **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2020 **What do you like best about ActiveCampaign?** I love that they make it so easy for email marketing automation to happen because it is simplistic, yet they still have an advanced system. While other advanced systems are super complex, this system is still advanced yet simple. I refuse to utilize another platform. **What do you dislike about ActiveCampaign?** I have no dislikes with ActiveCampaign and that's the truth. **What problems is ActiveCampaign solving and how is that benefiting you?** I run my marketing and consulting business with ActiveCampaign. It allows me to gain customers in the followup. ### 35. Intuitive Workflows and Powerful Automation in One Place **Rating:** 5.0/5.0 stars **Reviewed by:** Mukesh B. | Staff Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2026 **What do you like best about ActiveCampaign?** The workflows are easy to use and intuitive, making it simple to get started. The automation features are powerful, and I appreciate the all-in-one capabilities that bring everything together in one place. Easy integration. **What do you dislike about ActiveCampaign?** It would be helpful to have more flexible pricing options. I would also appreciate the addition of AI-assisted features. **What problems is ActiveCampaign solving and how is that benefiting you?** While evaluating ActiveCampaign, I discovered how its automated journeys and targeted messaging features could make outreach and engagement more efficient. The platform demonstrated the potential to save time and enhance consistency if adopted fully. ### 36. Mostly Meets My Needs for Reaching Customers, Though Hard to Compare **Rating:** 3.5/5.0 stars **Reviewed by:** Simon P. | CIC director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about ActiveCampaign?** mostly does what I need to reach my customers **What do you dislike about ActiveCampaign?** don't know, I have no comparison to compare to **What problems is ActiveCampaign solving and how is that benefiting you?** I need to make sales and active campaign is making suggestions to help with that ### 37. A useful tool **Rating:** 4.5/5.0 stars **Reviewed by:** Vanessa E. | Owner and Doctor of Acupuncture, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2025 **What do you like best about ActiveCampaign?** I like the ease of use with AC. I'm able to quickly generate newsletters and promotional emails to my patient base, leading to valuable data to review how those campaigns landed with my base. I like the consistency of the platform - making it easy to duplicate campaigns and eaily modify them to save me time. The older version was quite glitchy and would not auto save and carsh on me on a regular basis. This newer version seems to have remedied this. **What do you dislike about ActiveCampaign?** I do find it a little bit clunky to create new contacts to add to exsisting lists - I feel there could be a more user-friendly/efficient way to add the odd new contact to a list or lists or to amend lists. **What problems is ActiveCampaign solving and how is that benefiting you?** Its making it easy for me to communicate with my patients and to see what content my patients are interested in reading via email. ### 38. ActiveCampaign Keeps Everything Organised and Easy to Manage **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign makes things organised and easy to manage **What do you dislike about ActiveCampaign?** Would be good to include words alongside logo labels to navigate the left side bar easier **What problems is ActiveCampaign solving and how is that benefiting you?** Deal tracking ### 39. Powerful, Visual Automation Builder That Handles Complex Workflows with Ease **Rating:** 3.5/5.0 stars **Reviewed by:** M. Umair M. | Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2026 **What do you like best about ActiveCampaign?** I like AC's powerful, visual automation builder best. Its intuitive yet handles complex workflows like branching logic, goals and personalization with ease. **What do you dislike about ActiveCampaign?** At times slow editor/builder, glitches in formatting/templates, sync errors etc. **What problems is ActiveCampaign solving and how is that benefiting you?** At Codefor.ca, it scales small team efforts, saving hours on donor/staff nurture campaigns, improving compliance tracking via audits. ### 40. Easy-to-Use Contact Lists with Excellent Support Pages **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2026 **What do you like best about ActiveCampaign?** Contact list easy to use. Help/Support pages are excellent. **What do you dislike about ActiveCampaign?** Haven't found any problems yet. Why do you require a minimum character count for "what I dislike"? **What problems is ActiveCampaign solving and how is that benefiting you?** I am using Activecampaign as a CRM and automated email platform for marketing/sales. I use make.com to sync lead generation and booking platform data to Activecampaign. working well. ### 41. Powerful AI Campaign Analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2026 **What do you like best about ActiveCampaign?** The AI analytics to analyse your campaigns **What do you dislike about ActiveCampaign?** Some may say it's on the expensive side of tools **What problems is ActiveCampaign solving and how is that benefiting you?** it helps me segmenting my customers and sending them appropriate emails ### 42. Real Human Support in Real Time **Rating:** 5.0/5.0 stars **Reviewed by:** Rev D. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2021 **What do you like best about ActiveCampaign?** I love Active Campaign when the human beings staffing the chat take the time to problem solve with you in real time. I have even had people to share screens when I have a difficulty so they can see where the problem actually is. **What do you dislike about ActiveCampaign?** I don't like it when the customer service people send me written instructions. If I were able to apply written instructions I would not have reached out for support **What problems is ActiveCampaign solving and how is that benefiting you?** I am using Active Campaign to design and distribute professional looking emails with people on my list. I like the feedback I receive from customers. and the ease in immediately responding to people on my list. This is particularly important when I do not have staff to manage electronic communication. ### 43. Easy to Navigate, Flexible Email Lists, and Helpful Onboarding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2026 **What do you like best about ActiveCampaign?** Easy to navigate and super flexible with what I can do over several email lists. Pricing is great for what it offers me and the onboarding support and training videos were very helpful to get me started. **What do you dislike about ActiveCampaign?** Could get expensive for extra features if I need them in future **What problems is ActiveCampaign solving and how is that benefiting you?** I particularly like the way I can set up different lists for different things, it keeps things easily segmented and organised ### 44. Powerful rewiev **Rating:** 3.5/5.0 stars **Reviewed by:** Андрій . | AI-coach, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2026 **What do you like best about ActiveCampaign?** Segmentation - precise targeting based on user actions, interests, and funnel stage. Personalization -dynamic content and personalized messaging that actually improve conversion rates. Analytics & reporting - clear insights into what’s working and how campaigns perform. **What do you dislike about ActiveCampaign?** Pricing - costs increase quickly as your contact list grows, which can be expensive for small teams. Email editor limitations - the editor is functional but not as smooth or flexible as some competitors. Performance issues at scale -large automations and contact lists can sometimes feel slow. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps you: Automate follow-ups and lead nurturing Personalize messages based on customer behavior Save time by reducing manual tasks Keep all customer interactions in one CRM Segment audiences for better targeting Track what marketing actions generate sales ### 45. We are very pleased **Rating:** 4.5/5.0 stars **Reviewed by:** Kelley B. | Marketing specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2025 **What do you like best about ActiveCampaign?** I really like how easy AC is to use. I have built LOTS of automations and forms, and now I'm working on a couple landing pages for some ads we're about to start running. I have been very pleased with how intuitive the building process is, as well as the level of customer service support when I get stuck. Our sales team uses the Deals section everyday, and it has been helpful in keeping track of our sales process. **What do you dislike about ActiveCampaign?** I'm a little confused at some of our automations because they keep misbehaving, even though they have been working fine for months. I'm also frustrated at the lack of reporting capability in the Pro plan. I end up having to come up with a lot of time-intensive work-arounds to get the information I need. Our sales manager is actually switching to a different CRM when our 2-year contract is up because she has found her experience so frustrating. Here are her words exactly: "The reporting is garbage. Stuff randomly disappears that I know has been put in. We can’t reopen deals. We can’t delete dates. For example, if someone schedules a discovery call and then doesn’t show, I can’t delete it. That ends up messing up our numbers." **What problems is ActiveCampaign solving and how is that benefiting you?** It's been nice to have our marketing and sales information all in one place, and I like that there are lots of options to work with to connect with people - SMS, landing page builders. I didn't realize there was a pop-up builder until I saw the previous question on this survey. We are probably going to have to move back to Gravity Forms since the forms aren't robust enough for what we need them to do, though. ### 46. Powerful integrations and precise delivery **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2026 **What do you like best about ActiveCampaign?** The possibilities and integrations it offers with other systems **What do you dislike about ActiveCampaign?** The pricing model, resulting a bit expensive compared to other alternatives **What problems is ActiveCampaign solving and how is that benefiting you?** Resolve all the automated communication flow with clients and leads ### 47. Great workflows, but automation speed and email delays need improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Kevin V. | owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about ActiveCampaign?** I like the automation functions and how you have many different workflows **What do you dislike about ActiveCampaign?** I'd like the price to be cheaper.I've also had problems with the automation being slow at times and people not getting emails right away. Fast email distribution is very improtant. 30 mintues later can lose a potential customer. Wish there was a way for them to bypass promotional folders in google though for non promotional content **What problems is ActiveCampaign solving and how is that benefiting you?** the automation process and spam testing. ### 48. Great functionality once you’re past the learning curve **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** I like that it gives us a lot of control over automations and audience segmentation. It makes it easier to send more relevant, targeted communications instead of one-size-fits-all emails, and it supports both marketing and sales workflows in one place. Finding something that integrates with Salesforce so seamlessy was a big plus. **What do you dislike about ActiveCampaign?** Some features have a learning curve, especially when building more complex automations, and it can take time for new users to fully understand how everything connects. The interface can also feel a bit cluttered at times, which makes certain tasks take longer than they should. I made the switch from Mailchimp, and I will say that I like their design features more than Active Campaign. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves the challenge of having to manually manage and send communications to different audiences. Its automation and segmentation tools help us streamline campaigns, cut down on repetitive tasks, and better align marketing and sales efforts, ultimately saving time and keeping our outreach more consistent. ### 49. User-Friendly Campaign Templates, but Needs Better Search and Animated Graphics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** that you can template your campaigns. I also like that it is user friendly **What do you dislike about ActiveCampaign?** I would like if you could more easily add moving graphics. I also wish that you could key word the campaigns to make them searchable. An integration with sites like canva would also be nice. **What problems is ActiveCampaign solving and how is that benefiting you?** It gives me a way to regularly communicate with potential clients. It lets me see who is engaging with our content. ### 50. Decent tool, but overpriced for what it delivers **Rating:** 4.0/5.0 stars **Reviewed by:** Gustavo C. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2025 **What do you like best about ActiveCampaign?** Honestly, nothing really stands out compared to other tools in the market. All the features it offers, such as email automation, CRM, and segmentation, are quite standard and can be found in many competing platforms without much difference in terms of innovation or usability. It works, but there’s nothing unique or particularly impressive that makes it better than alternatives. **What do you dislike about ActiveCampaign?** The pricing is the biggest downside. It is significantly more expensive than other platforms when it comes to email sending, especially if you have a growing contact list. The cost does not feel justified by the value delivered, considering the platform doesn’t offer unique features to differentiate itself. For small and mid-sized businesses, it can quickly become a burden, and this is even more critical for Brazilian users, as the exchange rate makes the tool disproportionately expensive compared to local alternatives. **What problems is ActiveCampaign solving and how is that benefiting you?** I mainly use ActiveCampaign just to send emails. It works for basic marketing automation, but the value is limited compared to the high cost. The platform solves the need for email campaigns, but it feels too expensive for such a straightforward use case, especially when cheaper alternatives exist. ## ActiveCampaign Discussions - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 4 comments, 2 upvotes - [Anything special for non-profits?](https://www.g2.com/discussions/anything-special-for-non-profits) - 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[Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## ActiveCampaign Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social Functionality** - Social Functionality **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Management** - Conversion Viability - Workflow **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Data Synchronization - Analysis **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **AI Automation - SMS Marketing** - AI SMS **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top ActiveCampaign Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,312 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,472 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,229 reviews)