This looks like a good way to market, with innovative plugins like a way to scrape testimonials and compare headlines, but it is so confusing to use that it's not worth the waste of time attempting to leverage the plugins.
And their Thrive University is also confusing, too, especially if you are not using their themes.
I would like to start by saying that I have used MANY MANY MANY WordPress builders and plugins and this one is by far the worst and most complicated I have used. I realized this within the first 30 days of using Thrive Themes but beyond the 14 day trial period so I had to keep it and they got to keep my $300. And they were pretty nasty about the whole deal until I just said, "Whatever, maybe I will find use in it."
I had originally purchased it because a marketer I was watching on YouTube was a huge enthusiast but then I realized it was because he got a huge affiliate commission for pushing it.
The intention was to create a membership course using one of their plugins but you could not create sections for the course so my 100+ lesson course would have been utterly disorganized.
Again, I figured this out after the 14 day trial but before 30 days and they still did not understand that their tools were useless to me.
I also could not connect my Facebook page with Thrive Ovation so that made that plugin useless.
I also tried out Thrive Headline Optimizer. I probably like this Thrive plugin the best, but even then, it was confusing to decide the criteria upon base my final headline decision (highest traffic vs highest engagement).
Finally, I tried Thrive Leads but, again it was confusing, and I much prefer building a landing page in X Theme's than dealing with their complicated and constrictive builder.
If you want to build a course, do not use them. Try Fly Plugins WPCourseware instead.
And X Theme can do a lot of the stuff Thrive Themes claims to do, but at a fraction of the price and better tech support.
It is important to know that the Thrive Theme plugins sound great but understand that they rarely function well and it will take a long, long, long time for you to learn how to use them. God help you if you need tech support or if you don't like something and voice it to them.