# Shopify Plus Reviews **Vendor:** Shopify **Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 864 ## About Shopify Plus Shopify Plus is the commerce platform for enterprise high-growth, high-volume brands, coupling speed and agility with the scalable foundation they need to grow bigger, faster. Our platform enables brands to break the rules of commerce through: - Unlimited extensibility, integrations, and customization through Shopify apps and partners - Custom automation with apps like Shopify Flow, Launchpad, and Scripts - Accelerated and customizable checkout - Localized customer experiences with global storefronts Shopify Plus powers 10,000+ of the fastest growing brands in the world, including FashionNova, Budweiser, RedBull, Colourpop, and more. To learn more and see a demo, please visit: https://www.shopify.com/plus ## Shopify Plus Pros & Cons **What users like:** - Users love the **ease of use** of Shopify Plus, enabling efficient training and management of multiple stores effortlessly. (99 reviews) - Users value the **exceptional customer support** of Shopify Plus, enhancing their experience and driving business success. (43 reviews) - Users value the **reliability** of Shopify Plus, which supports seamless management across multiple sales channels and locations. (39 reviews) - Users commend the **easy setup** of Shopify Plus, appreciating how straightforward and user-friendly the initial process is. (36 reviews) - Users commend the **quick setup** of Shopify Plus, finding it user-friendly and efficient for team onboarding. (36 reviews) - Users value the **high customizability** of Shopify Plus, enabling tailored solutions and easy integration for diverse needs. (33 reviews) - Customization Options (28 reviews) - Users appreciate the **easy integration** of Shopify Plus, enabling quick setup and seamless app connections for their business. (27 reviews) - Scalability (26 reviews) - App Integration (25 reviews) **What users dislike:** - Users express concern over the **expensive pricing** of Shopify Plus, feeling the cost exceeds the value provided. (59 reviews) - Users find **limited customization** options in Shopify Plus, especially for unique checkout flows and backend logic. (39 reviews) - Users find the **limited features** of Shopify Plus restrict customization and often require additional developer support. (25 reviews) - Users find the **missing features** in Shopify Plus, such as limited native capabilities, frustrating for advanced customization needs. (21 reviews) - Extra Costs (19 reviews) - Users face **limited reporting** options in Shopify Plus, hindering visibility and analysis for multiple stores and features. (19 reviews) - Difficult Customization (18 reviews) - Users express frustration over **poor customer support** from Shopify Plus, complicating issue resolution and assistance with the platform. (16 reviews) - Limitations (13 reviews) - Inadequate Reporting (12 reviews) ## Shopify Plus Reviews ### 1. Built for Growth, Not Headaches **Rating:** 3.5/5.0 stars **Reviewed by:** Alex W. | Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Shopify Plus?** Shopify Plus is great because it just works when things get big. You can have crazy traffic or big drops and it doesn’t crash or slow down, which is huge. I like how flexible it is too—you can customize a lot without it turning into a total headache. And the checkout is super smooth, which actually helps sales. **What do you dislike about Shopify Plus?** Biggest downside is the price—it’s expensive, so if you’re not already doing strong revenue, it feels like overkill. Also, even though it’s “customizable,” you still hit some platform limits. You can’t fully control everything like you could with a fully custom site, especially around checkout unless you’re using the newer extensibility stuff. Apps can get annoying too. You end up relying on a bunch of them, and the costs stack up fast. Plus, too many apps can slow things down or break stuff. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus mainly solves the “growing pains” problem. For me, the biggest benefit is not having to stress about the tech side. I can focus on the brand, marketing, and creative instead of worrying if the site will go down during a launch. It also cuts down a ton of manual work. Stuff like tagging customers, managing orders, or handling edge cases can be automated, which saves time and keeps things running smoother. ### 2. Simple, Scalable, and Always Innovating—with Lightning-Fast Shopify Plus Support **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan D. | Website Manager, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Shopify Plus?** I have been using Shopify Plus for 8+ years. I love the simplicity of the platform and how it enables us to scale our business. Shopify Plus is constantly innovating to bring new features to the platform as well. The most beneficial thing is the fast support. I am able to talk to a real person on the Shopify Plus support team in less than a minute. **What do you dislike about Shopify Plus?** There are few limitations to Shopify Plus. If I had to pinpoint one it would be the reporting side. I use a third party app to run analytics and reports to understand how my business is doing and where we can improve. It seems the third party app is slightly ahead of Shopify when it comes to fields they can report on. **What problems is Shopify Plus solving and how is that benefiting you?** Not only does Shopify Plus provide our company with the ability to scale and have multiple storefronts for different use cases, we also manage the majority of our finances through the platform. The new AI features really help my team find answers to their questions and learn how to do things on Shopify Plus without the need for opening a support ticket or doing tons of research. We can integrate Shopify with all of our marketing platforms such as Google, META, and email/SMS marketing seamlessly. And the UI is easy to understand and navigate. ### 3. Shopify Plus: Enterprise Power with a User-Friendly, Scalable Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Valeriia I. | Marketplace Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Shopify Plus?** What I like best about Shopify Plus is how it combines powerful enterprise features with a very user-friendly interface. The platform is easy to navigate, which makes daily store management simple even for non-technical teams. Implementation is also relatively smooth, allowing businesses to get up and running quickly. Another major advantage is the large ecosystem of integrations and apps, making it easy to connect with marketing, payment, and logistics tools. Shopify Plus also offers a strong set of built-in features and automation options that help streamline operations as a business grows. On top of that, the customer support is responsive and helpful, which makes managing and scaling an ecommerce store much easier overall. **What do you dislike about Shopify Plus?** One downside of Shopify Plus is that while it offers many built-in features, some advanced customizations still require development work or third-party apps. This can increase costs over time, especially for businesses that need very specific functionality. Additionally, although the platform integrates well with many tools, certain integrations may require additional configuration to work seamlessly. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus helps solve several challenges related to scaling and managing an ecommerce business. It provides a stable and scalable infrastructure that can handle high traffic volumes and large order volumes without performance issues. This reduces the need to worry about hosting, security, or platform maintenance. The platform also simplifies day-to-day operations through built-in automation tools and a centralized dashboard, making it easier to manage products, orders, and customer data. Its wide range of integrations allows us to connect marketing, payment, and logistics systems without complex development. As a result, our team can focus more on growing the business and improving the customer experience rather than dealing with technical or operational challenges. ### 4. Powerful E-commerce Platform with Room for Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Royal W. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Shopify Plus?** I’ve been using Shopify Plus for scaling an e-commerce business, and it's a powerful platform. I really like its scalability as it handles high traffic and bulk orders smoothly, with no tension during sales spikes. The ease of use stands out because, compared to other enterprise platforms, it's simple to manage without heavy tech knowledge. The automation features, especially Shopify Flow, save a lot of manual work with tasks like order tagging, inventory alerts, and customer segmentation. The app ecosystem is fantastic—almost every feature can be added via apps, whether it's for marketing, shipping, or analytics. Additionally, the multi-channel selling is great, making integration with Amazon, social media, and international markets easy. What I like most of all about Shopify Plus is the automation and scalability combo. Shopify Flow particularly lets me automate repetitive tasks, saving a lot of manual work and time, especially when orders start growing fast. Secondly, the scalability means even during heavy traffic, the site doesn’t crash or slow down, eliminating worries about servers or backend issues. Lastly, despite being an enterprise-level platform, it remains easy to manage without needing a full tech team. **What do you dislike about Shopify Plus?** Shopify Plus is too expensive for what you get, with high base costs and needing multiple paid apps, which increases the monthly cost and complexity. There's a heavy dependence on paid apps for basic features like advanced filtering, subscriptions, or detailed analytics. Customization is limited, as you'll need developers for very custom checkout flows or backend logic. There are also extra transaction fees if Shopify Payments aren't used, which can be frustrating for certain regions or business setups. The support isn't always 'Plus-level'; for complex issues, responses can be generic or slow, which is disappointing given the pricing. **What problems is Shopify Plus solving and how is that benefiting you?** I use Shopify Plus for scaling my e-commerce business smoothly. It handles high traffic with ease and automates repetitive tasks, saving time. The app ecosystem allows for feature expansion. However, costs are high, and customization is limited without developers. ### 5. Custom App Builder That Makes Our Store Stand Out **Rating:** 5.0/5.0 stars **Reviewed by:** Melusi K. | Product Owner, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Shopify Plus?** The ability to build custom apps helps our website and ecommerce store stand out, ensuring we don’t blend in with the rest. **What do you dislike about Shopify Plus?** The amount of time we have to wait to get actual feedback from the support team could definitely be improved, as much as the AI bot has been improved to better the self service, a few custom solutions that sit outside of the data need plus support to review integrations and provide that feedback. **What problems is Shopify Plus solving and how is that benefiting you?** Allowing us to customise our shopify instance, using custom apps and integrations, this has allowed us to deliver a custom UX and consistently work on site performance, to ensure that we meet customers where they are. ### 6. Review **Rating:** 3.5/5.0 stars **Reviewed by:** Seojin K. | Global E-Commerce Manager, Cosmetics, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 ### 7. Powerful, Enterprise-Ready Shopify Plus with Great Support and Customization **Rating:** 5.0/5.0 stars **Reviewed by:** Dalveer S. | Sr designer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Shopify Plus?** Shopify Plus is helpful for enterprise businesses and is a powerful tool that provides access to all Shopify APIs with higher API limits. It also offers advanced features such as customizable checkout pages and detailed analytics reports. Additionally, it supports tax configuration, and we use the Avalara service to assist with tax collection. It is a very powerful platform we have created three Shopify Plus stores for our clients. Overall, it provides one of the best eCommerce solutions available. Shopify Plus support also very helpful to solve any issues or integration. AI is also helpful to create good design and product descriptions. Admin panel performance is good, and the best design for UI/UX **What do you dislike about Shopify Plus?** I did not dislike Shopify Plus because I have no option to dislike this, but it is costly **What problems is Shopify Plus solving and how is that benefiting you?** I have solved the api rate limit issue and checkout page access issue in the Shopify plan, but plus solve all the issue also related to the tax calculation. and its order fee is very low, which improves our saving ### 8. Powerful API Integrations with Room for Pricing Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Srianka H. | Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Shopify Plus?** I usually use Shopify Plus for building websites for nearby stores, and I find the API integration features and some premium features really helpful for both me and the shops. I like that it can handle a large volume of customers at once while maintaining the same speed, which is crucial for a good customer experience, particularly when the shop's website gets around 50,000 to 130,000 customer visits a day. This ensures customers get what they want efficiently, so they don't get bored. **What do you dislike about Shopify Plus?** Sometimes the investment or particularly the pricing of the plans doesn't payback well for all websites. Like the plans are made same for all kinds of customers but when it comes to a small shop if there is a sudden boom in their website that is not able to handle and they need to upgrade the plan. After a while when they don't require that plan, they don't have the option to downgrade the plan. The initial setup was a bit easy but also some steps were quite complex to figure out for an initial beginner. **What problems is Shopify Plus solving and how is that benefiting you?** I use Shopify Plus for its strong API integration that helps stores with transaction processes and understanding customer behavior, making it valuable for efficient customer experiences. It handles high traffic volumes while maintaining speed, ensuring customers find what they need without delay. ### 9. Scalable and Reliable, but Costly and Still Developer-Dependent **Rating:** 3.5/5.0 stars **Reviewed by:** Ashwinkumar B. | Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2026 **What do you like best about Shopify Plus?** What I like most about Shopify Plus is how scalable and dependable it is for a growing business. It handles high traffic smoothly and provides advanced customization options when you need more control. The automation tools save me a lot of time, and the integrations make it easier to manage everything in one place. Overall, it helps streamline day-to-day operations and supports long-term business growth in a practical, effective way. **What do you dislike about Shopify Plus?** One thing I dislike about Shopify Plus is its high cost, which may not feel justified for smaller or growing businesses. Some advanced customizations still require developers, and app costs can add up quickly. Also, there are limitations in flexibility compared to fully custom platforms, especially for very specific or complex requirements. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus helps me solve issues like handling high traffic, managing large product catalogs, and streamlining operations across multiple sales channels. It keeps performance steady during peak sales periods, cuts down on manual work through automation, and brings different tools together in one place. Overall, this saves me time, improves efficiency, and lets me focus more on growing the business. ### 10. Shopify Plus: A Central and Powerful Tool for Our Business **Rating:** 5.0/5.0 stars **Reviewed by:** Juliette P. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Shopify Plus?** I really appreciate that Shopify Plus is the most used tool on the market, making it the best interfaced tool with everything, whether it's third-party websites or tools via API. Even with my accounting tool, it's well interfaced, and for that, it's really great. It's also very easy to use, and all web agencies know how to customize Shopify to create beautiful templates at an affordable price. Moreover, it's a very reliable tool; there are bugs, but they are very rare. **What do you dislike about Shopify Plus?** There are sometimes a few bugs, but it's really very rare. The management between Shopify the website and Shopify POS can be a bit complicated, such as during in-store refunds for orders made on the site. The VAT rules are not always correct, as Shopify applies the VAT rate of the billing country rather than that of the delivery country, which does not comply with French standards. **What problems is Shopify Plus solving and how is that benefiting you?** With Shopify Plus, I centralize all my inventory and orders, and simplify the management of product listings and customer accounts in one place, offering a seamless omnichannel experience. ### 11. Seamless Integration Boosts Sales; Needs Inbuilt Review Feature **Rating:** 4.5/5.0 stars **Reviewed by:** Prahlad K. | Head of Operations & Supply Chain | Founding Team, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Shopify Plus?** I love how Shopify Plus allows me to easily create my online store and integrates seamlessly with almost all platforms, which boosts my sales. The integration with digital and social media channels is awesome, making my store visible on multiple fronts. The recent AI rollout is great, as it automatically makes my store and products visible on AI channels. I also appreciate how all my products are easily synced to Google Merchant Center, Meta Business Suite, Bing Merchant Center, and TikTok Shopping. The initial setup was easy. **What do you dislike about Shopify Plus?** They should have the reviews section by default so that I don't need to install any app. **What problems is Shopify Plus solving and how is that benefiting you?** I can easily create my online store and integrate it with multiple platforms, boosting sales. My products sync across Google Merchant Center and others, and are available on AI platforms, enhancing visibility. ### 12. Reliable and Scalable, Great for Growing Businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Manish S. | Customer Service Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Shopify Plus?** I really like Shopify Plus for its reliability and automation capabilities. It handles high order volumes smoothly, which is especially important during peak sales times, ensuring our store is both fast and stable. Shopify Flow stands out as it helps automate tasks like order tagging, notifications, and fraud checks, which saves time and reduces manual work. The customizable checkout improves customer experience and helps boost conversions. I also find the advanced analytics useful for gaining insights into sales and customer behavior. Additionally, the platform supports multi-channel selling and makes refund management easy, which helps streamline daily operations, enabling us to scale confidently and focus on growth and customer satisfaction. **What do you dislike about Shopify Plus?** While Shopify Plus offers many powerful features, there are a few areas that could be improved. Some advanced customizations still require developer support, which can slow down implementation and increase costs. Although Shopify Flow is very useful, it can feel limited for more complex automation compared to dedicated automation platforms. We also find that certain integrations with third-party apps can become expensive, as many essential features rely on paid apps. This increases overall operational costs over time. Additionally, reporting and analytics, while helpful, could offer more built-in advanced customization without needing external tools. Another area for improvement is flexibility in checkout customization, which, although powerful, still has some restrictions. Improving native features, reducing dependency on apps, and expanding automation capabilities would make Shopify Plus even more valuable for growing businesses. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus streamlines order management during high traffic, simplifies refunds, and automates tasks which saves time. It supports multi-channel selling and provides insights on sales trends and customer behavior. Its stability, customizable checkout, and advanced integrations improve efficiency and customer experience. ### 13. Best All-in-One E-Commerce Platform—Easy Setup and Seamless App Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Mazil A. | E-commerce Specialist, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Shopify Plus?** The best all in one platform for starting and managing any e-commerce business, really easy to use and create a website, tons of third party applications that seamlessly connect with the online store. **What do you dislike about Shopify Plus?** A bit expensive as monthly charge is 2000$ and they take transaction fees minimal but still and then there are third party applications with monthly charge, but you can work with apps that are free and some even reduce the price **What problems is Shopify Plus solving and how is that benefiting you?** its helping in giving the users the best website feel and performance so the customer is satisfied and has a good experience while shopping ### 14. Reliable and scalable for growth **Rating:** 4.0/5.0 stars **Reviewed by:** Sanjay K. | Associate Manager-Strategy- Debt Management Flows, Enterprise (> 1000 emp.) **Reviewed Date:** March 29, 2026 **What do you like best about Shopify Plus?** What I like best about Shopify Plus is how reliable and scalable it is. Even during high traffic events or sales, the platform handles everything smoothly without performance issues. I also like the level of customization it offers, especially around checkout and automation. Features like Shopify Flow really help in reducing manual work and improving efficiency. Another big plus is the support—you get dedicated assistance, which makes a difference when you’re managing a growing business. Overall, it feels like a platform built for scale, not just day-to-day operations. **What do you dislike about Shopify Plus?** One downside of Shopify Plus is the cost—it can feel quite expensive, especially if you’re not fully using all the advanced features. Also, while it offers customization, there are still some limitations compared to fully custom-built platforms, especially when it comes to deeper backend control. Another thing is that certain integrations and changes sometimes require developer support, which can slow things down a bit if you want to move quickly. Overall, it’s a strong platform, but there are moments where flexibility and cost can be a concern. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus helps solve scalability and operational efficiency issues. As the business grows, managing high traffic, large order volumes, and multiple sales channels can become challenging, but Shopify Plus handles this quite smoothly. It also reduces a lot of manual work through automation tools, which helps save time and minimizes errors in day-to-day operations. Another problem it solves is managing global sales—handling different regions, currencies, and storefronts becomes much easier. Overall, this has benefited me by making operations more streamlined, improving reliability during peak times, and allowing more focus on strategy rather than handling technical issues. ### 15. Perfect for Multichannel Retail and Wholesale **Rating:** 5.0/5.0 stars **Reviewed by:** Giuseppe Q. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Shopify Plus?** I use Shopify Plus for my client's shop, catering to both retail and wholesale customers. It lets me manage these different customer types with one website without sacrificing speed. I find it easy to use and appreciate the speed of the checkout process. Shopify Plus handles different client levels and pricing very well, and it integrates seamlessly with all our existing software. The initial setup was really easy, and overall, I think it is the best solution for the price. **What do you dislike about Shopify Plus?** There are a few things I would optimize on the wholesale side. Allowing the customer side to change their profile and save multiple shipping addresses. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus lets us serve retail and wholesale customers with one website, keeping the speed intact. It works well for different client pricing and easily integrates with our software. ### 16. Everything Integrated in One Place to Run the Whole Business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Shopify Plus?** That everything is integrated and in one place - I can manage the whole business from there. **What do you dislike about Shopify Plus?** There are elements that will randomly change - one that happened recently was they changed the interface for adjusting inventory. They often aren't big changes, it just catches me off guard until I figure out the new way it's supposed to work. **What problems is Shopify Plus solving and how is that benefiting you?** We're practically using it as an ERP - which means it's running our business. We run our pricing through there, we run our PO's through it (currently through Stocky, we're working on figuring out a new solution for when Stocky sunsets this year), my coworkers have been using AI to build apps to do recipe management - the ability to build apps is really opening up what we're able to do. ### 17. Flexible, Robust, and Intuitive Ecommerce Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Luke G. | Head of Ecommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2022 **What do you like best about Shopify Plus?** I really like the flexibility and ease of use that Shopify Plus offers. It's straightforward to train new team members and get them up to speed with the intuitive interface. If support is needed, the support team is always on hand and resolves issues quickly through live chat or email. The ability to manage stores with bulk imports and exports is also a big plus. Overall, the ease of use makes it easy for a large majority of our team to work with confidently and efficiently. **What do you dislike about Shopify Plus?** I think the only thing that I'd probably would like easier would be the ability to manage across multiple Shopify instances. At the moment, we've got to export and import everything and you've got to do it in a very structured way so you don't get any errors. Actually, having a built-in ability to just push product from a mass store and then duplicate everything that you've done into one of the other stores would be a huge benefit for us. I've tried looking for other apps that do it, but nothing does it to pull absolutely everything across. So I think there's some work there that could be done. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus lets us get products to market quickly, it's robust with few outages, and easy for bulk edits. The flexibility allows customization without developers and is great for managing multiple stores efficiently. ### 18. We left Magento for Shopify and wish we had done it sooner! **Rating:** 4.5/5.0 stars **Reviewed by:** Shawn S. | President/CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** What I like the best about Shopify is that its the best of both worlds - It's a closed system so its difficult to break, but yet it is still very flexible and allows you to do things most ecommerce platforms won't. Prior to migrating to Shopify, we used Magento for more than a decade. We chose Magento because of its open nature, but we quickly found that it was a double-edged sword. I can't tell you how many times things broke. For example, we'd install an extension, only to find out that it broke something completely unrelated in Magento. And more often than not, we'd find out when one of our customers would report it to Similarly, we struggled to make our Magento-based website FAST. We kept throwing money after more expensive hosting solutions, hoping that this would solve the speed issue and it never did. By the end of our time on Magento, we were spending over $5,000 a month just on hosting and yet our website would never pass Google Core Vitals. For the first time in years, we're excited about what the future holds with our website and not worried that something would stop working in the middle of the night for unknown reason. With Shopify, everything just works and works beautifully. And our shopify site passed Core Vitals as soon as our Shopify store launched. I also like the fact that Shopify licensing fee covers both HOSTING and SOFTWARE, so you know exactly what you're paying for. No throwing money into the pit hoping that spending another $1,000 will solve your problem - which in our case it NEVER did. **What do you dislike about Shopify Plus?** My only complaints are kind of nit-picky. For example, when viewing the products section in the admin panel, it doesn't show you the SKUs of the products. That's very weird to me. **What problems is Shopify Plus solving and how is that benefiting you?** For the first time in more than a decade, our website is FAST and just works. We got so many compliments from our customers when we migrated to Shopify. And I LOVE the checkout! With so many shopify-based sites out there, a high percentage of our customers never have to login or create an account. You go to checkout and BANG - It knows who you are and even shows your saved credit cards. ### 19. Sidekick’s Low-Code Tools Make Customization Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Huey H. | Shopify Full-Stack Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** What I like best about Shopify Plus is Sidekick’s low-code feature—it lets me build custom tools and tweak store settings with plain language, no developer needed. Total time-saver for non-technical folks like me. **What do you dislike about Shopify Plus?** What I dislike most about Shopify Plus is that its Flow workflows can’t be triggered based on custom tracking timings, nor can they directly pull tracking data from the algorithm backend. We have to manually store the tracking data ourselves via Capstone 1, instead of being able to leverage the user behavior tracking data that’s already natively stored in the algorithm system. This adds unnecessary extra steps and creates data silos in our workflow, which is a real hassle when we’re trying to optimize our marketing and sales automation processes. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus solves a huge pain point for us: managing multiple e-commerce stores seamlessly in one centralized dashboard. We no longer have to log in and out of separate accounts to update inventory, tweak product listings, or check sales data across our regional shops. This unified control cuts down hours of repetitive work every week, ensures consistent branding and pricing across all stores, and lets us quickly roll out promotions or theme updates globally with just a few clicks. The biggest benefit? Our team can focus on growing the business instead of getting bogged down by tedious admin tasks. ### 20. Easy to Use with Excellent Search Functionality **Rating:** 4.5/5.0 stars **Reviewed by:** Jessy H. | Manager of Website and Inventory, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** It is fairly easy to use, the search function is great once you get used to it. The design is modern and eye catching. I like the analytics and the reporting, and the ease of creating email campaigns. **What do you dislike about Shopify Plus?** There are several features that seem like the should be standard - such as Canada Post integration not having the feature of signature required, thus making it useless to us, or being able to see which employee changed what on a product, or blocking a certain payment method on certain products to prevent fraud, or the ability to mark an order as printed when it has been printed - that they don't have, but that the AI help says exists. **What problems is Shopify Plus solving and how is that benefiting you?** Inventory control is much better on this platform than previous platforms, I can easily send emails to all of our clients, and I can see all of our analytics in one spot, which is great for comparing sales month to month and year to year. ### 21. Shopify Plus Has Streamlined Our Store Operations and Helped Us Scale Faster **Rating:** 4.5/5.0 stars **Reviewed by:** Ajay Y. | Writer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Shopify Plus?** The biggest advantage of Shopify Plus for our team is how easy it is to manage day-to-day store operations without depending heavily on developers. We update product catalogs, adjust campaigns, and modify the storefront directly from the admin dashboard. The automation tools have also made a noticeable difference in reducing manual tasks. For example, we use Shopify Flow to automate repetitive workflows like tagging orders, routing high-value purchases to a separate review queue, and updating inventory triggers. Another feature that stands out is the reliability. During our peak seasonal campaigns, Shopify Plus handled traffic spikes without slowing down or forcing us to scale servers manually. The stability and uptime have been better than what we experienced with our previous platform. **What do you dislike about Shopify Plus?** Although the ecosystem is strong, some advanced features still require third-party apps. If you need highly customized promotions or complex merchandising rules, you may end up relying on multiple apps, which increases monthly costs. I also wish Shopify would give more control over checkout customizations without requiring Shopify Scripts or Functions, especially for businesses with regional pricing or multi-market setups. **What problems is Shopify Plus solving and how is that benefiting you?** We switched to Shopify Plus because our previous platform required constant maintenance and frequent developer intervention. Shopify Plus has helped us eliminate most of that overhead. Our marketing team can now launch campaigns independently, and the built-in reporting gives us quick visibility into product performance and conversion behavior. Overall, Shopify Plus has made our operations faster, reduced our technical workload, and helped us scale product lines without worrying about infrastructure. ### 22. Effortlessly Scalable, Perfect for Startups **Rating:** 5.0/5.0 stars **Reviewed by:** Elizabeth L. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Shopify Plus?** I like the ease of use of Shopify Plus; it's very straightforward, which made the initial setup extremely easy and quick, even for our small team of five. The availability of apps to connect to makes it super convenient, especially the easy connection with marketing tech. It allows us to list our inventory online efficiently. We have a small lean team, so the automation Shopify Plus offers is very helpful. I also appreciate the ability to use it in combination with other tools like Klaviyo, Attentive, and Looker. **What do you dislike about Shopify Plus?** No dislikes on my end **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus allows us to list our inventory online easily. It's user-friendly, connects well with apps and marketing technology, and helps our small team through automation. ### 23. Shopify Plus: The Powerhouse for Multi-Store Management **Rating:** 4.5/5.0 stars **Reviewed by:** Jason L. | Head of Digital Operations and Technology, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2025 **What do you like best about Shopify Plus?** I appreciate Shopify Plus for its easy setup and modular functionality. The platform has a large app marketplace that lets us add any web functions we need for our customers and clients. I like that it can handle multiple stores, locations, and geographies with high customization available even out of the box. It's great that billing is managed together with apps and add-ons, and I also like that payouts per store can be customized to meet our cash flow requirements. The account setup was easy, and creating a basic website/user interface for our customers and clients was straightforward. **What do you dislike about Shopify Plus?** Pricing is high and not recommended for startups. Shopify also requires one subscription per brand so when setting up multiple stores, we have to keep in mind that sub-brands that look different under the same holdings/parent company will not be approved in the same subscription. **What problems is Shopify Plus solving and how is that benefiting you?** I use Shopify Plus because it's easy to set up with modular functionality and a large app marketplace, enabling me to manage multiple stores and locations with customization out of the box. ### 24. Unmatched Flexibility and Customization with Shopify Plus **Rating:** 5.0/5.0 stars **Reviewed by:** Sajan B. | Senior Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Shopify Plus?** I have been working with multiple Shopify stores on the Shopify Plus plan, and what I like best about it is the flexibility to add custom code promotions without relying on a bunch of apps that break or slow the store. Also, checkout extensibility has been a game-changer for building fully customized checkout experiences with custom UI, logic, and branding. **What do you dislike about Shopify Plus?** I don't think there is any downside to using Shopify Plus, but upgrading from basic to the Plus plan requires a hefty amount. This is not feasible for a new store or someone who is just starting their business. As a result, they have to face many limitations that can only be solved by upgrading to Shopify Plus. **What problems is Shopify Plus solving and how is that benefiting you?** Multiple problems have been solved after upgrading the Shopify store to Shopify Plus, including customizing checkout, discounts, and shipping rules. There were a lot of limitations from Shopify from the basic plan, due to which the online store could not be scaled efficiently, and it could not provide a seamless experience for customers. But with Shopify Plus, we could implement advanced features like automated promotions, flexible shipping logic, and a fully branded checkout experience. ### 25. Empowers Our DTC Brand with Powerful Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Fiorella R. | Retention Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Shopify Plus?** I love the new marketing tab with attribution that I can change between last click and last click non-direct. I also love that I can use UTM parameters to see reporting. It helps me report on revenue by channel and get into granular information such as which email performed better. I also appreciate that Shopify Plus is easy to use and serves as our source of truth for reporting on revenue. We can sell directly to consumers with an easy-to-use site. **What do you dislike about Shopify Plus?** I wish that I could export from that marketing tab. Right now it's view only. I need to be able to export this data onto a CSV file like you can in the analytics > reports tab. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus lets us sell direct to consumers with an easy-to-use site and serves as our source of truth for reporting on revenue. ### 26. Seamless Multibrand Management, Unmatched Scalability **Rating:** 4.0/5.0 stars **Reviewed by:** Jesse Berf D. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2026 **What do you like best about Shopify Plus?** I like Shopify Plus because it gives an unbeatable combination of enterprise-level power, scalability, and straightforward usability. It's really helpful for managing multiple brands, storefronts, regions, and currencies from one backend. It supports our wholesale and B2B sales alongside our direct-to-consumer channel with custom pricing lists and dedicated wholesale portals. The advanced automation helps us streamline workflows like bulk product updates, order routing, and customer segmentation. I also appreciate the integration with a complex tech stack, including ERPs, CRMs, payment gateways, 3PLs, and marketing tools. I'm confident with the enterprise-level security, scalability, and 24/7 priority support. The platform handles flash sales, exclusive launches, and high-demand promotions without site performance worries. Plus, the initial setup was surprisingly straightforward and smooth compared to other platforms. **What do you dislike about Shopify Plus?** First, the platform customization has hard limits, especially when it comes to deeply customizing the checkout or core backend logic. While it’s very flexible for most brands, if you need highly unique, enterprise-level checkout flows or business logic, you can hit walls that require workarounds or apps. Second, the cost structure adds up quickly. Beyond the base platform fee, many critical enterprise features require additional paid apps or custom development, which increases the total cost of ownership significantly compared to self-hosted solutions. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus eliminates risks of crashes during peak traffic, handles multiple brands and regions from one backend, enables B2B operations with custom tools, and supports advanced automation, minimizing manual labor and errors. ### 27. Flexible, Scalable, and Built for High-Volume Brands **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Shopify Plus?** What I like best about Shopify Plus is its scalability and automation. It handles high-volume traffic effortlessly while offering advanced tools like Shopify Flow and customizable checkout, making it ideal for growing brands that need flexibility and efficiency. **What do you dislike about Shopify Plus?** Shopify Plus can be expensive, especially for smaller brands, and customization can feel limited without workarounds. Some features still require apps, which adds cost and complexity. Support is good, but not always fast for urgent issues. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus solves challenges around **scaling, complexity, and global growth**—like handling high traffic, managing multiple stores/regions, integrating systems, and automating workflows. This benefits me by reducing manual work, improving performance, and enabling faster, more efficient growth. ### 28. Streamlined Custom Order Management, But Pricey for Small Businesses **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Shopify Plus?** I like how reliable Shopify Plus is. Our website runs smoothly and customers can place orders without issues, which is great for a small carpentry business like ours. The platform makes it easy to upload product photos, update prices, and manage custom furniture listings without needing too much technical knowledge. I also appreciate how easy it is to update product details when something changes, like adjusting pricing or delivery times due to variations in wood prices and material availability. Uploading clear photos of our furniture really helps customers understand the quality and design before ordering, which is crucial for handmade items. **What do you dislike about Shopify Plus?** One challenge for us is that the platform can feel a bit complex at times, especially when trying to adjust more advanced settings. As a small carpentry business, we don’t have a technical person on the team, so sometimes we need extra time to figure things out or look for help online. The pricing is also on the higher side, which can feel heavy for a growing business like ours, especially during slower sales months. While the features are powerful, not all of them are easy to use without some learning. Another thing is that for very specific custom product options, we sometimes need additional apps, which adds to the overall cost and setup time. **What problems is Shopify Plus solving and how is that benefiting you?** I use Shopify Plus to manage custom orders and customer details efficiently, reducing mistakes and stress. It helps organize orders, payments, and requests in one place, making it simple to update product details and enhancing customer understanding with easy photo uploads. ### 29. A powerful and easy-to-use platform for large and rapidly growing businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Lucky R. **Reviewed Date:** February 04, 2026 **What do you like best about Shopify Plus?** I really like Shopify Plus because it is powerful and extremely easy to use. I especially like their deep checkout customization, which provides better conversion and a personalized experience. Automation tools like Shopify Flow automate repetitive tasks, saving a lot of time. With Shopify Plus, hosting, security, and speed are built-in, making maintenance easier, and this platform naturally handles high traffic with ease. I switched from Magento to Shopify Plus because the maintenance and technical load are significantly lower here. **What do you dislike about Shopify Plus?** Shopify Plus's checkout is more customizable compared to normal Shopify, but it is not a fully open checkout. There are some scripting and logic restrictions, which make it difficult to create completely custom layouts and limit the ability to deeply tweak the payment step. If it were a bit more open, enterprise brands could be even more creative. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus easily handles heavy traffic, allows you to deeply customize the checkout, and reduces time and manual errors by automating repetitive tasks through automation tools. ### 30. Comprehensive Ecommerce Platform with Robust Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Kassandra A. | Ecommerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Shopify Plus?** Shopify Plus is the best ecommerce platform for our needs. I love that there are so many apps and integrations that allow us to do whatever we need for our store. The analytics tools are great, and the new AI tools like Sidekick have made reporting and getting insights quick and painless. **What do you dislike about Shopify Plus?** There are features that Shopify Plus doesn't have yet which it really should have, and then you need to use an app to do, leading to additional fees. There are many apps we need to use but I feel like they should be included features, like A/B testing for CRO. **What problems is Shopify Plus solving and how is that benefiting you?** I use Shopify Plus for our ecommerce stores because it offers a wide range of apps and integrations. The analytics tools and AI tools like Sidekick make reporting quick and easy. ### 31. Scalable and Reliable for High-Growth E-commerce **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek S. | Myself, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Shopify Plus?** I like Shopify Plus for its reliability at scale during high-traffic sales and its advanced customization features through Shopify Scripts and Flow automation. The flexible checkout and efficient management really stand out for me. It integrates smoothly with third-party tools, which helps significantly in reducing our operational overhead while supporting our growth. The platform's ease of setup with good documentation and support adds to its appeal, making the transition and operation smooth. Additionally, I appreciate its fast and stable performance during traffic spikes, protecting our revenue and allowing us to confidently run aggressive marketing campaigns without worrying about downtime. **What do you dislike about Shopify Plus?** Some areas that could be improved include the high cost, limited native checkout customization without apps, and occasional dependence on third-party apps for advanced features. More built-in flexibility and deeper reporting options would make Shopify Plus even stronger. **What problems is Shopify Plus solving and how is that benefiting you?** I use Shopify Plus to scale our high-volume ecommerce store, handling large traffic and advanced customization efficiently. It solves issues of scalability, site performance, and automation, making our ecommerce operation fast and reliable. ### 32. Checkout Customization That Boosts Conversions **Rating:** 5.0/5.0 stars **Reviewed by:** Neeraj A. | Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Shopify Plus?** Checkout customization is probably the thing I like most about Shopify Plus. You can actually tweak the checkout experience instead of being stuck with the default flow, and that flexibility helps a lot with conversions. **What do you dislike about Shopify Plus?** The main downside is the cost. It’s quite expensive, and if you’re not really using the advanced features, it can be difficult to justify the price. **What problems is Shopify Plus solving and how is that benefiting you?** The automations, using apps and similar tools, reduce a lot of manual work. It also handles large order volumes without any performance issues. ### 33. Scalable eCommerce Solution with Strong Customization and Support **Rating:** 4.5/5.0 stars **Reviewed by:** Arbab S. | FONDER, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about Shopify Plus?** I appreciate Shopify Plus for its ability to effortlessly handle high traffic and large order volumes, even during peak sales periods. The customization options for checkout and workflows are extensive, and the powerful automation tools significantly reduce manual work. I'm impressed by the seamless integrations Shopify Plus offers with marketing, analytics, and fulfillment tools. The responsive support that understands enterprise needs is a huge plus. This allows us to concentrate on growth, optimization, and improving the customer experience without being limited by platform constraints. **What do you dislike about Shopify Plus?** While Shopify Plus is a powerful platform, there are a few areas that could be improved. The cost can be high for businesses that are still in early scaling stages, and some advanced customizations still require third-party apps or developer support. Managing complex reporting and analytics sometimes depends on external tools rather than native features. Additionally, certain backend workflows—especially around B2B pricing, permissions, or highly customized logic—could be more flexible out of the box. That said, these limitations are manageable and don’t outweigh the overall benefits for a growing or enterprise-level eCommerce business. **What problems is Shopify Plus solving and how is that benefiting you?** I use Shopify Plus to manage and scale our high-volume eCommerce operations. It tackles high-traffic performance issues, automates workflows, and allows advanced customization and integrations. It improves site stability and conversion efficiency, helping us focus on growth rather than platform limitations. ### 34. High-Performance E-commerce Platform with Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** Bittu Y. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2026 **What do you like best about Shopify Plus?** I like most about Shopify Plus the B2B and wholesale capabilities, which include built-in tools like personalized price lists, custom catalogs, and dedicated B2B storefronts. I also appreciate the global scaling features that allow me to manage multiple currencies, languages, and expansion stores. Additionally, having access to dedicated support channels is a big plus for me. **What do you dislike about Shopify Plus?** According to me I don't dislike about Shopify plus. **What problems is Shopify Plus solving and how is that benefiting you?** I use Shopify Plus because it provides high performance for my e-commerce business with superior scalability and automation. It solves all my business problems with features like B2B functionality, customization, global expansion, and dedicated support, costing 50% less than platforms like Magento. ### 35. Powerful, Scalable Ecommerce with Top Support—But High Costs and Complexity **Rating:** 4.0/5.0 stars **Reviewed by:** Niraj Y. | Co-founder and CTO at Anatech Consultancy, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2025 **What do you like best about Shopify Plus?** Shopify Plus offers outstanding customer support with priority access to dedicated account managers and technical experts who help resolve issues quickly. The platform provides extensive customization options, including fully customizable checkouts, automation tools like Shopify Flow and Launchpad, and robust API access. It supports large-scale operations with features like multi-store management, wholesale capabilities, and high-volume checkout processing, making it ideal for enterprise businesses seeking scalable, flexible ecommerce solutions. **What do you dislike about Shopify Plus?** Shopify Plus is quite costly, starting around $2,000 per month, which makes it less accessible for smaller businesses or those not yet at significant scale. In addition to the base fee, additional costs such as transaction fees, third-party app subscriptions, custom development, and maintenance can add up substantially. Some users also mention that the platform's complexity can require significant onboarding and developer resources to fully leverage its advanced features. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus solves the challenge of scaling ecommerce businesses by providing a comprehensive platform that handles high order volumes, multi-channel sales, and complex operational needs in one place. It benefits businesses by offering advanced customization options, automation tools, and dedicated support to optimize workflows and enhance customer experience. The platform streamlines global selling with multi-storefront and multi-currency support, making it easier for enterprises to expand internationally. Overall, it empowers teams to focus on growth and innovation instead of managing infrastructure or technical limitations. ### 36. Time-Saving, Feature-Rich Platform with Pricing Concerns **Rating:** 5.0/5.0 stars **Reviewed by:** Neil B. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Shopify Plus?** I like Shopify Plus because it makes running operations easier and saves time, which is a big deal for us since our main challenge is time. The platform's strong checkout process and great automation tools help reduce manual work. Additionally, the initial setup was very easy. **What do you dislike about Shopify Plus?** The price of Shopify Plus is high. The reporting doesn't give enough actionable data or present it well. I also want more control over the checkout process, as there are still some limits. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus makes it easier to run operations, reduces time and manual work, and allows us to focus on the right areas with strong checkout and automation. ### 37. Highly Customizable Store with Flexible Warehouse & Fulfillment Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Cassie S. | Sales Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Shopify Plus?** Being able to customize our store and the ability to setup different warehouses/fulfillment locations and monitor orders closely **What do you dislike about Shopify Plus?** I don't like how the system applies the shipping carrier, we use many carriers and will switch to different carriers and the system doesn't always pull the right carrier and provides the wrong tracking link to customers. This especially becomes a problem when there's 100's of orders and we have to go in an fix each individual order and are unable to do it in bulk. **What problems is Shopify Plus solving and how is that benefiting you?** Order management and storefront setup ### 38. Reliable and User-Friendly for Scaling Online Stores **Rating:** 4.0/5.0 stars **Reviewed by:** Shrutika P. | Junior Developer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Shopify Plus?** Shopify Plus is very reliable and easy to use. The automation tool saves a lot of time and manual work. It also handles high traffic really well. The initial setup was pretty straightforward. **What do you dislike about Shopify Plus?** It could probably be more flexible. Adding extra features or complex discounts could be a bit complicated and requires third-party apps or developer help instead of being built in. **What problems is Shopify Plus solving and how is that benefiting you?** I use Shopify Plus to manage products, process orders, handle payments, and customize my online store in one place. It is reliable, easy to use, and the automation tool saves a lot of time and manual work. ### 39. Build and scale your business **Rating:** 4.5/5.0 stars **Reviewed by:** ALISA M. | Co founder, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Shopify Plus?** Shopify Plus gives us the flexibility and stability we need as a fast-growing brand. It scales seamlessly across DTC, integrates easily with best-in-class tools, and allows our team to move quickly without being overly reliant on developers. The checkout customization, automation capabilities, and overall reliability have been critical as we’ve grown volume and complexity. **What do you dislike about Shopify Plus?** Some advanced customizations still require workarounds or third-party apps, and certain features could offer more native flexibility without added complexity. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus solves the challenge of scaling efficiently while maintaining speed and brand control. It allows us to manage high traffic, complex promotions, and international expansion without compromising performance. The result is faster execution, fewer operational bottlenecks, and a better experience for both our customers and internal teams. ### 40. Simple Migration and Seamless Onboarding with Shopify **Rating:** 5.0/5.0 stars **Reviewed by:** Corinne H. | Lead Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Shopify Plus?** I migrated from a wordpress website to shoipify. The integration was simple with the use of import sheets. Shopify has made our processes more seamless and a lot easier for onboarding. **What do you dislike about Shopify Plus?** Base pricing is a bit high and many apps are pay to use. **What problems is Shopify Plus solving and how is that benefiting you?** It helps us grow our ecommerce business by simplifying tasks with it's ease of use. ### 41. Fast & Feature-Rich **Rating:** 5.0/5.0 stars **Reviewed by:** Etan E. | Mentor, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2026 **What do you like best about Shopify Plus?** I like that Shopify Plus is fast and pretty much best in class for ecommerce. It's great that they are constantly innovating and coming out with new features. I appreciate the apps that can easily plug into it. Also, I love being able to describe a custom page section in plain English in Shopify's theme editor, and it gets created for me. **What do you dislike about Shopify Plus?** It's expensive. It's a little expensive. So, it would be great if the price could be more manageable. It was not so easy. We had to hire a custom development team and UX agency, but it was definitely worth the investment. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus handles everything for our ecommerce, managing orders, storefronts, and various apps like store locators and sales analytics. It's our go-to sales platform, with fast and class-leading features, plus easy plugin integration for new capabilities. ### 42. Streamlined Delivery Tracking, Needs a Speed Boost **Rating:** 4.5/5.0 stars **Reviewed by:** Kelley A. | Client Success Manager, Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Shopify Plus?** I really like Shopify Plus for its real-time updates on delivery, which means I can see where my item is and when it will be delivered without having to constantly check my email. This feature helps me plan my day around deliveries, making my business processes more streamlined. Setting up Shopify Plus was very easy, and I'm pretty satisfied with how straightforward everything is. **What do you dislike about Shopify Plus?** The app could be a little faster. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus provides real-time delivery updates, letting me track item locations and timings without checking emails, and plan my day around deliveries. ### 43. Powerful but limited customization **Rating:** 1.0/5.0 stars **Reviewed by:** Kunal V. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2026 **What do you like best about Shopify Plus?** The biggest feature of Shopify Plus for me is its combination of 'Power and Peace of Mind'. If we look at Shopify Plus from the perspective of a high-level business, automation and checkout control are its two strongest pillars. These are not just features, but they directly contribute to your profit and time savings. Setting up Shopify Plus is also very easy, taking only 5 to 7 minutes. **What do you dislike about Shopify Plus?** Limitations of 'Liquid' for heavy customization **What problems is Shopify Plus solving and how is that benefiting you?** I use Shopify Plus to solve the problem of manual and repetitive tasks and crashes during traffic. It saves time and profit through automation and checkout control. ### 44. Powerful Built-In Features, But Too Technical for Beginners **Rating:** 2.5/5.0 stars **Reviewed by:** Darja H. | Self employed, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Shopify Plus?** Shopify plus has alot of inbuilt features to help accelerate and expand an online store, in my case it was an online store but can be a physical store too. **What do you dislike about Shopify Plus?** It is quite techy, I've seen options for coding and knowledge of excel needed in some cases too, not really beginner friendly. **What problems is Shopify Plus solving and how is that benefiting you?** The problem it helped me solve was inporting products from etsy and / or printify and pasting the product information and route to a website. It was also easy to setup a website with a custom domain name ### 45. Exceptional Features and Support Make Shopify Plus a Must for Growing Brands **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph K. | Digital Director, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** The features and additional capabilities make using Shopify Plus valuable for mid to large-sized e-commerce brands. Additionally, 1:1 support from our merchant success manager and access to quick, expert human support. **What do you dislike about Shopify Plus?** It's easy to say: the cost. However, once your brand reaches a sufficient volume, it's a no-brainer given the credit card processing fee savings. Shopify Plus still offers human support, but generally speaking, Shopify is increasingly pushing AI support, which is disappointing. **What problems is Shopify Plus solving and how is that benefiting you?** My favorite part of Plus is the direct access to Shopify product teams—they're listening to us closely and responding to our feedback. Additionally, advanced reporting, user and permission management, customizable checkout, improved overall scalability, and Shopify Flow are notable Plus benefits. ### 46. Empowering Automation and Customization for Scalable Growth **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Shopify Plus?** The automated workflows through Flow and Launchpad empower teams to build custom logic without heavy engineering resources. Multipass login, advanced API access, and expanded checkout customization give the flexibility we need for complex stores. The upsides are scalability, customization, automation, support and international growth potential. **What do you dislike about Shopify Plus?** One challenge is that deeper customization often still requires working within Shopify’s opinionated framework. Certain areas, especially checkout and some native reporting, have guardrails that limit how far you can go without relying on workarounds or third party apps. Even with Plus, not every customization is as flexible as a fully custom built platform. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus solves the complexity of scaling ecommerce by providing a stable, high performance platform with built in automation, flexibility, and enterprise support. It benefits us by reducing operational overhead, enabling faster execution without heavy engineering resources, and giving us confidence that the platform can handle growth, peak traffic, and evolving business needs without disruption. ### 47. Frustrating Experience, Not Recommended for Small Businesses **Rating:** 0.0/5.0 stars **Reviewed by:** Cary S. **Reviewed Date:** December 18, 2025 **What do you like best about Shopify Plus?** Nothing **What do you dislike about Shopify Plus?** We’ve had consistently negative experiences with Shopify Plus. Our sales and deposits are frequently held for extended periods without clear explanations, creating unnecessary strain on cash flow. The contracts required by Shopify Plus feel predatory, are extremely expensive, provide no benefits, and offer little to no meaningful notice prior to renewal. Equally frustrating is the lack of access to actual decision-makers. There is no transparency, no accountability, and no real avenue for resolving serious concerns. Despite branding itself as a champion of small businesses, Shopify Plus provides little support and operates in ways that feel exploitative and profit-driven rather than partnership-oriented. It takes an enormous amount of time and effort to set up and maintain the platform. Investing hours or days into building a business on Shopify Plus, only to be met with withheld funds, rigid contracts, and minimal support, is deeply discouraging. If Shopify truly intends to support small businesses, significant improvements in transparency, communication, and fairness are necessary. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus has consistently fallen short in supporting our business. Funds are withheld for excessive periods with little transparency, contracts are expensive and feel predatory, and there is a noticeable lack of advocacy for small businesses. The experience feels one-sided and exploitative rather than supportive. ### 48. Decent Tool, Needs Inventory Management Overhaul **Rating:** 2.5/5.0 stars **Reviewed by:** Cesars M. | Operation Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Shopify Plus?** I appreciate that some apps are free for Shopify Plus members. Specifically, the Flow app has been great in automating some parts and steps in our company, which has been very helpful. **What do you dislike about Shopify Plus?** I'm currently having inventory issues because of new updates in Shopify Plus. The POS can't receive merchandise and transfer it from one location to another as it lags too much. I would love for Shopify's help with Stocky to get better. It would also be great if Shopify offered a Warehouse Management System (WMS). We're paying $3000, and I don't see too much change in my Shopify store. I'm still in the process of setting up catalogs for Shopify Plus. I wish it could offer more options, as currently, the pricing is only from retail price down by a percentage. It would be better if it could be from cost to price. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus helps organize our warehouse with bin location and automates parts of our business using the Flow app, making operations smoother. ### 49. Centralized Inventory and Communication, Seamless POS Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Shopify Plus?** I use Shopify Plus for POS, online sales, and inventory management. I really appreciate how it allows us to have multiple retail locations and sales channels with one central inventory. The central communication features are great when dealing with multiple locations and stakeholders. I also like the automatic inventory allocation based on location and priorities. The timeline communication, inventory movement, and reporting features stand out to me. The reporting has been greatly improved, especially with the integration with Better Reports. **What do you dislike about Shopify Plus?** I don't like how there is certain functionality with POS but not with Admin and vice versa. When a new feature is enabled on POS or Admin, a lot of the time that feature isn't available on the other system. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus allows us to manage multiple retail locations and sales channels with one central inventory and communication system. It automates inventory allocation based on location and priorities, and offers improved reporting with better integrations. ### 50. Scalable, User-Friendly Solution for Multi-Store Management **Rating:** 5.0/5.0 stars **Reviewed by:** Natalie W. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** I like Shopify Plus for its ease of use and the ability to scale, which is essential for selling our mini wine products online. The platform supports multiple storefronts, making it possible to manage various stores with different sales goals efficiently. It provides a modern, user-friendly website to sell products with varying prices and inventory. I appreciate the features like discounts and upsells that are crucial for a modern CPG brand to be successful and scale. **What do you dislike about Shopify Plus?** I would like to see more custom cart and checkout fields. Custom Shopify Plus tax settings like adding custom pass through tax at checkout, specific to the wine industry. **What problems is Shopify Plus solving and how is that benefiting you?** I use Shopify Plus to create a marketplace for selling our wine advent calendar and other mini wine gift sets online. It supports multiple storefronts, making it easy to scale and manage our varying inventory. Everything a modern CPG brand needs to succeed, like discounts and upsells, is possible with Shopify Plus. ## Shopify Plus Discussions - [How can I earn financially with Shopify Plus](https://www.g2.com/discussions/comment-puis-je-gagner-financierement-avec-shopify-plus) - 1 comment, 1 upvote - [In this way, we should investigate what you can make with Shopify In addition to.](https://www.g2.com/discussions/in-this-way-we-should-investigate-what-you-can-make-with-shopify-in-addition-to) - 1 comment, 1 upvote - [Who is Shopify Plus' target market?](https://www.g2.com/discussions/who-is-shopify-plus-target-market) - 1 comment, 1 upvote - [What differentiates Shopify Plus?](https://www.g2.com/discussions/what-differentiates-shopify-plus) - 2 comments, 1 upvote - [How does Shopify plus work?](https://www.g2.com/discussions/how-does-shopify-plus-work) - 2 comments - [View Shopify Plus pricing details and edition comparison](https://www.g2.com/products/shopify-plus/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+11%3A52%3A35+-0500&secure%5Bsession_id%5D=c9c12b61-35b2-42d7-8d8b-5c2dc8b29229&secure%5Btoken%5D=e6b33d309ea5e4a2b90a987e5b6fc54bde0b9ba99447ddfd6286e4faf098a0ea&format=llm_user) ## Shopify Plus Integrations - 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[Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Shopify Plus Features **Headless Commerce** - Decoupling - REST APIs - Data Orchestration - Customization - Extensibility **Reporting** - Reports & Analytics - Data Transfer Tools **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - E-Commerce Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Merchandising/Marketing** - Storefront Design Tools - Product Visualization - Recommendations / Personalization - Promotions and Discounts - Shopping Cart Abandonment - Product Reviews - SEO **Omnichannel Features ** - Retail Management - POS Integration - Social Media Integration - Customer Service Integration - Marketing Tools - E-commerce Integration - ERP Integration **Product Catalog** - Content Management - Product Configuration - Product Search and Filtering - 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