--- title: ActiveCampaign Reviews meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14759 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14759 scale: '5' date_modified: '2026-07-31' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews **Vendor:** ActiveCampaign **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,759 ## About ActiveCampaign ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ## ActiveCampaign Pros & Cons **What users like:** - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. (848 reviews) - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. (787 reviews) - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. (654 reviews) - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. (621 reviews) - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. (574 reviews) - Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (521 reviews) - Helpful (498 reviews) - Intuitive (474 reviews) - Integrations (422 reviews) - Marketing Automation (417 reviews) **What users dislike:** - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. (419 reviews) - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. (403 reviews) - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. (388 reviews) - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. (294 reviews) - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. (280 reviews) - Steep Learning Curve (238 reviews) - Learning Difficulty (230 reviews) - Poor Customer Support (217 reviews) - Limitations (216 reviews) - Email Issues (178 reviews) ## ActiveCampaign Reviews ### 1. Familiar Interface, but Mobile Transfer Glitches Slow Everything Down **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2026 **What do you like best about ActiveCampaign?** I’m familiar with the images, since I’ve been a customer for the past two years. **What do you dislike about ActiveCampaign?** Not user friendly changed to desktop don't always transfer to mobile and redoing each page and glitches makes wveyth7ng longer than it should. **What problems is ActiveCampaign solving and how is that benefiting you?** Its helping me reach my subscribers. ### 2. Convenient AI Integration That Streamlines Email Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2026 **What do you like best about ActiveCampaign?** I like the convenience, the AI integration and the ability to streamline my business through direct email campaigns and more, **What do you dislike about ActiveCampaign?** Thee currently isn't much I dislike at the moment. **What problems is ActiveCampaign solving and how is that benefiting you?** Actve campaign is helping me reach mass contacts ### 3. Theres lots in here, do i need it all??? **Rating:** 4.0/5.0 stars **Reviewed by:** Paul W. | VP of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2021 **What do you like best about ActiveCampaign?** The integrations are generally pretty good, helping us link to many of our other tools. AC also seems to keep our tags and lists etc very well. We've seen that when we did have issues with tagging etc it's not Active Campaigns fault but an issue with the other tool that is giving AC that tagging info. **What do you dislike about ActiveCampaign?** Some of the flows and ways of setting up campaigns etc are very complicated. **What problems is ActiveCampaign solving and how is that benefiting you?** Keeping our list up to date and organized. As we learn more about what each of us on our team need tracked and then learn how to do it in AC it has helped immensely. We also use it to track which courses our students are in and then offer them up a relevant next course by what they do in our course platform. ### 4. Easy of Use Emailing with ActiveCampaign **Rating:** 4.5/5.0 stars **Reviewed by:** Corry d. | Coach and Psychologist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about ActiveCampaign?** I like it that I can easily send an email to so many contacts all at once instead of manually. Active campaign is easy to use. **What do you dislike about ActiveCampaign?** I haven't found out yet how to send an email for example to only 1 or a couple of contacts, choosing manually. But maybe I haven't found out yet how to do it. I'm kinda new to active campaign. **What problems is ActiveCampaign solving and how is that benefiting you?** It is helping me to send information to many contacts all at once. And also email marketing, it helps selling my programs and courses, sending a newsletter ### 5. Great platform for running effective customer automations **Rating:** 5.0/5.0 stars **Reviewed by:** Kathy K. | CEO & CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2025 **What do you like best about ActiveCampaign?** Its so easy to configure my contacts, email campaigns and automations in ActiveCampaign to reach my audience effectively. It's easy to see how my campaigns are performing and tweak them when I need to. Their team is very responsive if I have questions. Their onboarding support is wonderful so it's really easy to get started. Overall, ActiveCampaign provides me the features I want to make my customer outreach effective. **What do you dislike about ActiveCampaign?** There are some edge case features I wish that it had natively, like letting contacts upload documents through a form that I end up having to integrate to other systems to meet that need. They do listen to our feature requests, so hopefully this one will show up at some point! **What problems is ActiveCampaign solving and how is that benefiting you?** Very easy to build marketing campaigns and run them. I leverage ActiveCampaign both in my own business as well as some of my client's businesses. Most often we are building lead generation funnels. ### 6. An easy-to-use email marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2021 **What do you like best about ActiveCampaign?** It's intuitive and easy to use for those of us who are not marketers to manage and drip on our clients and prospects. **What do you dislike about ActiveCampaign?** The landing pages and some design is a bit antiquated. **What problems is ActiveCampaign solving and how is that benefiting you?** Business growth through natural marketing. Makes the complicated, less so. ### 7. Quick Landing Pages, Seamless Automations, and Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Tony D. | Co-Founder ONE Extraordinary Marriage, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2026 **What do you like best about ActiveCampaign?** Ability to quickly build landing pages, connect contacts to automations, and the response from customer support when there is an issues. **What do you dislike about ActiveCampaign?** Understanding contacts and how to best segment them to be able to learn more about them for potential future automations. **What problems is ActiveCampaign solving and how is that benefiting you?** It solves my ability to build high quality landing pages and deliver digital products through automations. ### 8. Helpful Support and Great Features **Rating:** 4.5/5.0 stars **Reviewed by:** Steven W. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** Helpful support and great features. It is the most capable email platform that we have seen for managing email lists. **What do you dislike about ActiveCampaign?** ActiveCampaign has so many features that it feels like drinking from a firehouse. It can be daunting. **What problems is ActiveCampaign solving and how is that benefiting you?** We have multiple lists of subscribers that have distinctly different interests and use cases that ActiveCampaign allows us to navigate. ### 9. Easy Custom Emails with Insightful Post-Send Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2026 **What do you like best about ActiveCampaign?** I like how easy it is to build custom emails ans track the post-sending analytics **What do you dislike about ActiveCampaign?** I wish there were more cool and creative templates, visually. **What problems is ActiveCampaign solving and how is that benefiting you?** Creating easy semi-annual newsletters! ### 10. Easy Email Automations, but Limited Customization in the Campaign Editor **Rating:** 3.5/5.0 stars **Reviewed by:** Shale M. | CEO and Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about ActiveCampaign?** Pretty easy to create email campaigns and automations. **What do you dislike about ActiveCampaign?** Not as many customizations as I would like, I find it hard to use the campaign interface to do exactly what I want in terms of sizing, placement, and other things **What problems is ActiveCampaign solving and how is that benefiting you?** Helps me grow my email list and stay in communication with buyers and potential buyers ### 11. Excellent email marketing software for online marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Florian G. | Boss, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2025 **What do you like best about ActiveCampaign?** I love the builder for automations because it is easy to use and handle. **What do you dislike about ActiveCampaign?** That some features are only available in a higher subscription, such as certain modules for automations. **What problems is ActiveCampaign solving and how is that benefiting you?** The automation of communication with my customers and leads. AC is a very important component of several of our automations. ### 12. Good **Rating:** 4.0/5.0 stars **Reviewed by:** Christopher J. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2025 **What do you like best about ActiveCampaign?** What I like most about Active Campaign is how useful it has been for reaching out to customers. It offers several procedures that are simple to use and fairly easy to find, making the platform efficient and user-friendly. **What do you dislike about ActiveCampaign?** What I dislike about ActiveCampaign is that it offers so many different tools that it can feel overwhelming, and you often need a lot of experience to use them effectively. It would be great if there were simpler guided processes such as a setup wizard or an AI assistant that could walk you through the steps based on what you want to achieve. For example, you could type in your goal and the system would guide you through the process to make it easier and more intuitive. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves the problem of reaching out to multiple customers at once while allowing me to schedule everything and track interactions. This makes it much easier to manage communication, stay organised, and ensure that my messages are timely and relevant. As a result, I can maintain better relationships and improve overall engagement. ### 13. Intuitive and professional **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2025 **What do you like best about ActiveCampaign?** Since ActiveCampaign is one of the major email marketing tools, I really appreciate that it can be easily integrated with many other tools, such as my course platform. This eliminates the need for an intermediary interface. Additionally, much of it is self-explanatory. The possibilities that ActiveCampaign offers are so extensive that I probably won't need them all. But it's good to be prepared for any situation. It's great that there is now German support for ActiveCampaign customers. They've really improved there! Top! **What do you dislike about ActiveCampaign?** Since it is such a powerful tool, I had to spend some time with one or the other function. The automations don't come easily to me... which may largely be due to my understanding. The support is not optimal. But a remedy has been provided here for German customers. **What problems is ActiveCampaign solving and how is that benefiting you?** The support has been sluggish so far. But with the German support solution, the problem will surely disappear now. ### 14. Powerful Automation Tool for High-Volume Email Marketing — But Pricing Could Be More Flexible **Rating:** 4.5/5.0 stars **Reviewed by:** Francesco D. | Technical Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2025 **What do you like best about ActiveCampaign?** I use ActiveCampaign as an admin and marketer for an Italian SMB, sending around 100,000 emails every month. What I appreciate the most is how powerful and reliable the automation system is. Once you understand how it works, it’s incredibly efficient for building complex workflows, segmenting audiences, and tracking engagement. It’s a real time-saver and a strong ally for serious email marketing strategies. **What do you dislike about ActiveCampaign?** The pricing structure is the weakest point in my opinion. It’s easy to upgrade plans through bundles or add-ons, but if you need to slow down for a few months, there’s no real option to downgrade or temporarily freeze the account. Also, the interface can feel a bit overwhelming for beginners — it’s not super intuitive at first and requires some trial and error to get fully comfortable. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me manage large-scale email marketing campaigns with ease. Instead of manually sending newsletters or segmenting contacts, I can fully automate the process — from lead capture to nurturing and follow-up. This saves me countless hours every month and ensures consistent communication with my audience. The automation features also help increase conversions because I can deliver more personalized messages based on user behavior. Overall, it turns what used to be a manual and fragmented process into a streamlined system. ### 15. Changer for My Email Marketing! 🚀 **Rating:** 4.5/5.0 stars **Reviewed by:** Ruxandra L. | Wellness Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has completely transformed the way I connect with my audience! **What do you dislike about ActiveCampaign?** The automation tools are incredibly powerful yet easy to use, and I love how I can personalize every part of the customer journey. The CRM features are a huge bonus, and their support team is always helpful. Whether you’re just starting out or scaling up, this platform delivers serious results. Highly recommend! **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign has helped me streamline and automate my entire marketing workflow. I no longer have to manually follow up with leads or worry about sending the right message at the right time—automation takes care of it all. The CRM keeps my contacts organized and helps me track engagement, while the email template builder makes it super easy to design professional emails in minutes. It’s saving me time, reducing missed opportunities, and helping me build stronger relationships with my audience—all from one platform. Total game-changer! ### 16. Robust capabilities in Active Campaign **Rating:** 4.5/5.0 stars **Reviewed by:** Caitlin R. | Dietitian and Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has everything I need to keep in touch with my audience from an email perspective. I have a small business and am able to ask questions if I run into a challenge and receive immediate help and feedback. **What do you dislike about ActiveCampaign?** It is expensive as a small business owner when I only have <1000 subscribers and I have to pay over $50 a month. I only email my list 4x a month, and I do use automations but the price seems high since I have a smaller list. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me stay organized when it comes to how I communicate with my audience. I like having everything in 1 place so that I can review analytics and build on what I've created in the past for marketing to my list. ### 17. ActiveCampaign for Small-to-Mid Size Business Email Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign makes creating automated email workflows simple and fast to set up and launch. We're a small marketing team (4 total) and have been able to get ActiveCampaign up and running within just a couple weeks and scaled for our markets. We love having the ability to easily attach contacts to campaigns and create automations with easy to understand triggers, steps, and goals. We also LOVE the customer support team and our dedicated account person that helps us understand and learn new things constantly. **What do you dislike about ActiveCampaign?** ActiveCampaign reporting is somewhat lacking. There is plenty that we can see and track, but it's not a simple dashboard, not very customizable, and harder to understand from campaign to campaign compared to other email marketing platforms. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is helping us scale our cold outreach with 1:1 emails and deals within our marketing team to support our sales team. We're able to convert more contacts to subscribers and continually engage them in updates from our company. We're also engaging our previous customers and current customers with new content and in a new way. ### 18. Building scalable marketing for tomorrow **Rating:** 4.5/5.0 stars **Reviewed by:** pooja k. | Marketing Director, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about ActiveCampaign?** What i like best about Activecampaign is its skill to align marketing automation with overall business objectives. The depth of integration with CRM and sales systems allows for a unified view of the customer which is critical for driving revenue growth. I also appreciate the robust reporting and attribution features which helps me tie marketing efforts directly to pipeline and ROI. From a leadership perspective, it give me more confidence that my team is operating efficiently while delivering measurable business impact. **What do you dislike about ActiveCampaign?** one area where activecampaign could improve is in enterprise level scalability and governance. While the platform is excellent for automation and personalization, managing multiple regions under one account can become cumbersome without more advanced user permissions and approval workflows. **What problems is ActiveCampaign solving and how is that benefiting you?** My biggest pain point was fragmented customer data across multiple systems which made it difficult to deliver consistent experiences and measure true ROI. With activecampaign i have centralized customer insights enabling cross channel collaboration and better alignment between marketing and sales. ### 19. Most Advanced Visual automation Builders **Rating:** 5.0/5.0 stars **Reviewed by:** John Clinton F. | Technical Support Engineer-South and West, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2025 **What do you like best about ActiveCampaign?** its Ease to use and implement it's a best product we can use other than normal mail marketing its very effective and its ease to integrate and implement, its powerful marketing Automation ease to build and set goals perfect for better campaigns to re-engage, Sales Funnels and lead nurturing it includes a full featured CRM with sales automation, its help to pipeline all sales tasks, also sales and marketing activity will run in seamlessly. Also, i like email personalise the customer and feel him getting a royal treatment. it also have more than 900 tools included like wordpress, stripe zapair etc, also wery good customer support live chart and eamil support for the extended things also free training is helpfull to use better way to active campaign. **What do you dislike about ActiveCampaign?** it's overwhelming for newcomers and free trail options are there but need some more free trial time with versions for certain period so all of the others can use and understand the activecampaign. **What problems is ActiveCampaign solving and how is that benefiting you?** its organise all type of customer, its auto follow-up and reminders to the customers, its help the crm base customer and sales closers and all pipelines, all dynamic contents will send to all customers in messages and mails or all channels its solved manual marketing and sales its help to automate all sales and marketing activity ### 20. Comprehensive marketing tool at a manageable price for small operations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about ActiveCampaign?** Extremely comprehensive customer data and email package; the easiest to set-up automations in this field; very responsive client services **What do you dislike about ActiveCampaign?** Cost barriers are quickly breached as a list grows **Recommendations to others considering ActiveCampaign:** Secure buy-in of your team to the goals you are expecting to deliver. They have to act upon the tasks and ensure accountability **What problems is ActiveCampaign solving and how is that benefiting you?** AC enables you to pull together marketing into one coordinated package and to track results in its native CRM ### 21. Easy to Use, Creative Company with Excellent Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Dorothy M. | Executive and Life Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** It’s easy to use, very good customer service, creative company **What do you dislike about ActiveCampaign?** Well I can’t say much here. Once I asked to get some job as an executive life coach and I didn’t get it, never heard anything about it from the company but I can’t dislike it for that reason. **What problems is ActiveCampaign solving and how is that benefiting you?** Bringing data of potential customers ### 22. Best tool for email marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Claudia M. | ux designer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2023 **What do you like best about ActiveCampaign?** the semplicity of use, the efficency of customer service **What do you dislike about ActiveCampaign?** there is a little bug in the "list" page that don't allow me to see all my list **What problems is ActiveCampaign solving and how is that benefiting you?** With AC I can automitize all the email that have to be send to my client after a purchuse or a newsletter for exemple ### 23. Beginner-Friendly and Easy to Navigate—Worth It **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2026 **What do you like best about ActiveCampaign?** It's very easy to navigate, and I'm a beginner! **What do you dislike about ActiveCampaign?** It's a bit expensive but..worth it for sure. **What problems is ActiveCampaign solving and how is that benefiting you?** It's making it easy for me to connect with new potential clients and make trusted connections ### 24. ActiveCampaign: Seamless Marketing Automation + CRM with Powerful Segmentation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** What I like most about ActiveCampaign is how it bridges the gap between marketing automation and CRM. The segmentation tools are top-tier, ensuring our B2B prospects always get relevant content. **What do you dislike about ActiveCampaign?** Because there are so many features and different insights, it can be overwhelming until you get a handle on what best serves your needs. **What problems is ActiveCampaign solving and how is that benefiting you?** Unlike other platforms that just send emails, the CXA features allow us to automate the entire experience—from lead capture to post-sale follow-up. The visual automation builder is incredibly intuitive, and the deliverability is the best we've seen. ### 25. Powerful Automations and Integrations, But Support Needs Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Isabelle O. | marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about ActiveCampaign?** I like the ability to manage most of your sales and marketing process in Active Campaign with campaigns, reporting, automations, etc. It can free up a ton of time with automations, plus it integrates with most 3rd party tools. **What do you dislike about ActiveCampaign?** Their support is lacking and inconsistent. I think they are playing around with using AI more for support but it's very impersonal and not accurate. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves me from having multiple different platforms for marketing and sales and helps me keep everything about a contact in one platform so I can see the full picture for marketing and sales. ### 26. Intuitive and very user-friendly for the layperson **Rating:** 2.5/5.0 stars **Reviewed by:** Ramona S. | Online Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2025 **What do you like best about ActiveCampaign?** 1. Customer support responds quickly and strives to answer all questions. 2. Forms can be implemented and integrated very quickly. 3. Automations are intuitively very easy to use, but even complex solutions can be quickly implemented with them. 4. The structure of the user interface is simple and intuitively usable. 5. Subdomain, DMARC, and CNAME could be integrated relatively easily. **What do you dislike about ActiveCampaign?** 1. One cannot access the HTML code of the email templates or email campaigns that have been created. 2. When creating a custom template, the elements cannot be used in the drag & drop editor. 3. When displaying contacts in a list, the setting of the displayed fields is not saved per list, so it has to be adjusted repeatedly > different fields are relevant per list. 4. Customer support responds in English, even though the inquiry was sent in German > after the question is formulated in English, it is sometimes not understood. 5. Message variables can only be nested simply, but not as a complex if-else query. 6. Message variables cannot be easily selected in the email like personalizations, even though they have been created beforehand. **What problems is ActiveCampaign solving and how is that benefiting you?** none ### 27. Effective for small businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Tony D. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2024 **What do you like best about ActiveCampaign?** I like the fact that we can connect active campaigns to our CRM, and it allows us to send emails depending on our client's journey. **What do you dislike about ActiveCampaign?** Sometimes, creating segments can be a bit tedious. **What problems is ActiveCampaign solving and how is that benefiting you?** It is allowing to send emails to clients in realtime when they need our service ### 28. Easy to Use with Powerful Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Hermelindo R. | President - Goeiz Publications, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about ActiveCampaign?** Easy to use, with powerful tools. I can create and manage my own email campaigns without much hassle, and the overall workflow feels straightforward. **What do you dislike about ActiveCampaign?** The price can feel high if I’m not using it to its full potential. **What problems is ActiveCampaign solving and how is that benefiting you?** A landing page for capturing emails, with an easy way to send email campaigns. ### 29. No week passes without logging in to ActiveCampaign **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2024 **What do you like best about ActiveCampaign?** We can easily send emails to boost sales, and the customer support team is always there to help me out. **What do you dislike about ActiveCampaign?** The email designer is not easy to discover in the beginning **What problems is ActiveCampaign solving and how is that benefiting you?** We use it as a CRM for contacts that fill out forms on our website. ### 30. ActiveCampaign: My Go-To Marketing Tool for Mailing **Rating:** 3.5/5.0 stars **Reviewed by:** Daniel A. | Marketing & Graphic Design, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2023 **What do you like best about ActiveCampaign?** I have been using ActiveCampaign for our business's marketing needs, and it has exceeded my expectations. What sets ActiveCampaign apart for us is the marketing automation capabilities. Creating personalised and targeted email campaigns is very easy. The platform's automation workflows are flexible and allow me to tailor messages based on customer information, preferences, and interactions. This has significantly boosted click through and conversion rates for my emails. The analytics and reporting tools give you valuable insights into a campaign's performance, helping me fine-tune future campaigns for optimal results. The customer support is very good too, only ever had positive interactions with the ActiveCampaign team. ActiveCampaign offers easy scalability too. We look forward to making full use of all features as our business grows. **What do you dislike about ActiveCampaign?** Sometimes the UI can be a bit clunky. However, I've experienced this in other browser based marketing tools too. **What problems is ActiveCampaign solving and how is that benefiting you?** Before ActiveCampaign we would often struggle trying to send out email marketing - running into technical issues and a lack of customisation. ActiveCampaign allows us to easily produce on brand templates that make sending marketing emails a breeze. ### 31. Easy to Configure and Manage, with Helpful Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Jeremey K. | Technology & Integration Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2026 **What do you like best about ActiveCampaign?** We have been using it for years. I like how it is fairly easy to configure and manage. It does have some integrations that we are able to use which is helpful to trigger some automations. **What do you dislike about ActiveCampaign?** There are some other tools out there that seem to have some more advanced features. **What problems is ActiveCampaign solving and how is that benefiting you?** Creating those email campaigns to current clients and prospective clients ### 32. Powerful Automation Makes Campaigns Effortless **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about ActiveCampaign?** The automation and the ability to send a campaign to a new contact without needing to duplicate the campaign **What do you dislike about ActiveCampaign?** The design and customising of the email is sometimes quite glitchy **What problems is ActiveCampaign solving and how is that benefiting you?** We find using active campaign helps our emails not end up in the spam folder ### 33. The best partner for my business **Rating:** 5.0/5.0 stars **Reviewed by:** Caribay C. | ceo, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about ActiveCampaign?** Active Campaign allows me to simplify the work in my company, not only to capture leads but also to better serve my clients and students thanks to the automations it offers. Additionally, being able to link it with so many applications that I also use in my business gives me the possibility to save time to dedicate to other matters. **What do you dislike about ActiveCampaign?** The price for the first steps, I think a more basic and economical plan is needed for when one is starting out. **What problems is ActiveCampaign solving and how is that benefiting you?** The automation of processes that are constantly repeated, and that really do not add value if done by a human. I prefer to hire someone to design strategies, instead of copying and pasting the same thing countless times. ### 34. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Hils C. | Tutor, Course Creator & Business Coach, Professional Training & Coaching, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2019 **What do you like best about ActiveCampaign?** Having switched from MailChimp to Active Campaign many years ago, I couldn't be more pleased. It's easy to use, I can set up as many sign up forms to the same list as I like for challenges, webinars etc as well as my freebies. It's super quick and easy to create campaigns and automations and the mind mapping of automations is a great feature. **What do you dislike about ActiveCampaign?** Nothing so far, I use it in a fairly basic way to send campaigns to my list **What problems is ActiveCampaign solving and how is that benefiting you?** Being able to have several sign-up forms all going to the same list. I've grown my list and can see what campaigns and automations people have received, opened and clicked on so if they get in touch directly I know what they've seen. ### 35. Powerful Automation That Transformed My Email Marketing **Rating:** 3.0/5.0 stars **Reviewed by:** Carlo G. | Receptionist front desk, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2025 **What do you like best about ActiveCampaign?** I love the powerful automation builder—it's incredibly intuitive and flexible, allowing me to set up complex workflows for email campaigns, lead nurturing, and sales funnels without needing advanced technical skills. The high deliverability rates ensure my messages actually reach inboxes, and the seamless integrations with tools like CRM systems make it a game-changer for streamlining my marketing efforts. Overall, it's helped me save time and boost engagement like no other platform. **What do you dislike about ActiveCampaign?** The pricing can scale up quickly as your contact list grows, even for principiant subscribers, which might feel steep for smaller businesses or those just starting out. Also, while the support is decent, it could be more responsive during peak times, and there's no built-in SMS or WhatsApp integration, so I have to use third-party tools for those channels. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign fixes stuff like manually sorting contacts, low email opens, and clunky automation. It sets up smart, personalized email flows based on what people do, which saves me hours every week on chasing leads. Plus, it boosts delivery so more folks actually see my campaigns, leading to better engagement and more sales. Overall, it's made my marketing smoother and way more profitable, letting me focus on the big picture instead of boring tasks. ### 36. A Rolls Royce for your email campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Loïc T. | Fondateur, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2025 **What do you like best about ActiveCampaign?** A quality platform that will allow you to manage and send your emails automatically to contact lists and includes a CRM to manage customer relationships. It has an intuitive interface that saves you time in creating your automation scenarios and email sequences. If you want a Rolls-Royce to automate/personalize/segment your emails or email campaigns to your contact or client list, I recommend **What do you dislike about ActiveCampaign?** Attention, guidance or training or delegation to someone competent is necessary if you want to use it effectively for several things. Otherwise, you will need to learn with tutorials and test by yourself, taking time. Also, take the time to study the offers proposed for your immediate or medium-term needs and not waste your money on an inflated offer with features or tiers that you might not use. Fortunately, there is the possibility to downgrade your offer if needed. **What problems is ActiveCampaign solving and how is that benefiting you?** The main problem that ActiveCampaign solved and that I needed was to gather everything into a single list and be able to segment to personalize the email experience. But then I solved other problems, such as using automation templates for specific cases, easily creating some automations to save time, or importing email templates. ### 37. ActiveCampaign surpercharges sales and engagement **Rating:** 4.5/5.0 stars **Reviewed by:** madan b. | strategic analyst, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about ActiveCampaign?** It is great platform to bring sales and customer engagement together. the live pipeline management is a great attraction in which it updates in real time so i can track deals as they move through the pipeline without missing a beat. i also love the sales gamification features which make the process more fun and keep the team motivated with challenges and scoreboards. On top of that the account based analytics give me deep insights at the account level which helps my reps to have smarter more personalised conversations. the activity tracking, targeted emails and in app messaging features make the platform a complete solution for managing relationships and driving results. **What do you dislike about ActiveCampaign?** The automation builder is powerful but there is no version history or rollback. if someone edits a live automation i can't easily compare versions or revert. step level reporting is too shallow which is hard to see where contacts drop off inside long flows. **What problems is ActiveCampaign solving and how is that benefiting you?** It solved one of our biggest drawbacks of all time which is disconnected sales and marketing workflows. Now everything happens in one place. account based analytics gives my team laser focused insights so my team can prioritize the right accounts and close faster. integrated communication tools like in-app messaging and opo-up chat lets me engage with customers at the perfect moment without switching platforms. Also, i can trace progress and act immediately when something changes. ### 38. WOW what a waste of money and time **Rating:** 0.0/5.0 stars **Reviewed by:** Jeremy S. | Client Solutions Consultant, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2026 **What do you like best about ActiveCampaign?** Right now nothing, so that's not a good question to ask. **What do you dislike about ActiveCampaign?** No support No cross object reporting OR filtering No duplicate accounts or contacts No Global Search No ownership by AC to their product changes. **What problems is ActiveCampaign solving and how is that benefiting you?** HA ### 39. A great tool in helping your business manage digital communications **Rating:** 5.0/5.0 stars **Reviewed by:** Michele W. | Animal Control Manager, Government Administration, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has been an essential tool in helping Carolina Caliber Company grow and manage our digital communications in a professional and compliant way. From automated email marketing to CRM management, it gives us the flexibility and control needed to engage our customers and remain competitive in a tightly regulated industry. We recommend it to other businesses looking for a reliable and powerful marketing automation platform—especially those with niche compliance needs. As a firearms and sporting goods company, it's essential that we market responsibly and within regulatory guidelines. ActiveCampaign allows for highly detailed segmentation, enabling us to tailor our messaging based on customer behavior, purchase history, and interests—without ever sending irrelevant content. **What do you dislike about ActiveCampaign?** The learning curve can be a bit steep for users new to email automation or CRM systems. It took some training and trial-and-error to fine-tune our workflows. Some ecommerce features are better suited for traditional consumer goods retailers, so we've had to customize a few things to better align with the unique needs of a firearms business. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign's automation tools have allowed us to streamline everything from welcome emails and order confirmations to re-engagement campaigns. The visual automation builder is intuitive and easy to use, saving our team time while helping us create highly personalized experiences. ### 40. My go-to email marketing tool for years **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has been my email marketing tool ever since I started, and it’s still the one I rely on today. The automations are super helpful... I can set up sequences, segment my list, and really personalize how I connect with my audience. I also like how it grows with me as my business grows. It feels reliable and gets the job done without me having to overcomplicate things. **What do you dislike about ActiveCampaign?** The only downside is that some features can feel a bit overwhelming when you’re just starting out, and the price goes up as your list gets bigger. But honestly, for what it can do, I feel like it’s still worth it. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me keep my email marketing on autopilot. I can easily set up automated sequences that nurture leads, follow up with clients, and keep my audience engaged without me having to manually send every email. It saves me a lot of time, makes my campaigns more consistent, and helps me build stronger relationships with my subscribers while focusing on other parts of my business. ### 41. ActiveCampaign, the Good, Bad, and Ugly **Rating:** 4.0/5.0 stars **Reviewed by:** Robert S. | Marketing Consultant - CRO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2025 **What do you like best about ActiveCampaign?** Great IP reputation and management. Delivery is rarely an issue unless a client uses bad practices for sending. API is super strong, can access any campaign analytics I want to get for third. Party reporting. Internal automation is pretty good. I often end up ham strung and have to send data out of the platform to a third party tool for certain functions or changes/updates. **What do you dislike about ActiveCampaign?** Pricing has gotten close to ridiculous and is super restricted around number of sends per contact. They've also gotten very granular on what is allowable on each plan and that makes for a difficult puzzle to solve when starting a new account or picking a plan to upgrade/downgrade. **What problems is ActiveCampaign solving and how is that benefiting you?** Because of its strength with API function, you can pipe a ton of different data sources in for different reasons. It's great for lead scoring and automation based on certain score values. ### 42. Great CRM for Small Businesses, But Needs Smarter Email Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2025 **What do you like best about ActiveCampaign?** You could use it as a CRM which is helpful for small businesses looking to level up how they interact with customers. I also like being able to customize their journey based on interaction, as well as tracking them through assigning tags. **What do you dislike about ActiveCampaign?** I would like to see a heat map of the clicks within an email. I think ActiveCampaign could do a better job of using AI to model effective or high converting email suggestions based on your customer or recipient behaviors. Auto suggesting things would make you guys change the marketing game. **What problems is ActiveCampaign solving and how is that benefiting you?** It solves "how" we speak to our clients. Whether it's letting them know about the latest services or blogs on our site, or sending them newsletters, we are able to give them information that influences their business choices in a matter of seconds. ### 43. Powerful Automation for Purpose-Driven Brands, But Not Ideal for Multi-Org Users **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole O. | Lead Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2025 **What do you like best about ActiveCampaign?** The automation system is hands down one of the best on the market. It’s intuitive, flexible, and powerful. I use it to run onboarding, lead nurturing, and email campaigns across multiple audiences, and the personalization is seamless. The ability to tag, segment, and score contacts helps me deliver the right message to the right people without getting overwhelmed. It’s a huge timesaver and has helped me increase both engagement and conversions. **What do you dislike about ActiveCampaign?** The biggest limitation is that it’s not designed to manage more than one organization from a single account. I lead multiple brands, and I’d love the ability to keep them operationally separate (contacts, domains, branding, reporting, etc.) without having to purchase and juggle multiple accounts. The lack of multi-org functionality is frustrating, especially given the price point. **What problems is ActiveCampaign solving and how is that benefiting you?** It’s helped me eliminate manual follow-up, reduce admin workload, and ensure no leads fall through the cracks. I’m able to run multi-step campaigns with ease, nurture relationships, and track behavior all in one place. It’s made my communication more strategic and consistent across multiple programs, saving me hours every week. ### 44. ActiveCampaign’s Flow Builder Makes Onboarding Seamless **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Photography | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2026 **What do you like best about ActiveCampaign?** I like the flow builder in ActiveCampaign. We use it for our entire onboarding sequence for our software. **What do you dislike about ActiveCampaign?** I find editing the email in a flow to be a bit cumbersome. I always end up clicking the wrong option, or look for the email copy in a wrong place before I find the right place. **What problems is ActiveCampaign solving and how is that benefiting you?** We were using Intercom to manage our onboarding flow. We separated it out because we found ActiveCampaign's email designer to be better than Intercom's. ### 45. Really helpful software for lead generation and conversion! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2025 **What do you like best about ActiveCampaign?** Creating a campagne is smooth! We use it for automated marketing campaigns and for manual follow-up **What do you dislike about ActiveCampaign?** I wish there were more templates to choose from. I know AI can make them, but still. Sometimes i need some inspiration **What problems is ActiveCampaign solving and how is that benefiting you?** Automated customer interaction and conversion ### 46. Automates Lead-to-Close with Smart, Targeted Emails **Rating:** 4.5/5.0 stars **Reviewed by:** Robert G. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2026 **What do you like best about ActiveCampaign?** It automates the complex process of taking a lead from initial receipt through close, using logical paths and responsive, targeted emails. **What do you dislike about ActiveCampaign?** It has a steep learning curve and the support is poor. **What problems is ActiveCampaign solving and how is that benefiting you?** Its level of integration with Meta allows me to turn leads into sales. ### 47. Active campaign: Feature-Rich CRM with Great Customer Support **Rating:** 4.5/5.0 stars **Reviewed by:** Alaudeen S. | Market research analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2026 **What do you like best about ActiveCampaign?** Active campaign is a greatest tool for i used one that have lot of features are there specifically i used for crm frequency of used. it have good customer support options **What do you dislike about ActiveCampaign?** nothing from my side and up to date it was updated **What problems is ActiveCampaign solving and how is that benefiting you?** it is helping to out database maintain and they given to easy visibility reports ### 48. Mass Email Access, but the New Dark Design Isn’t Intuitive **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** Only that I have access to send mass emails. **What do you dislike about ActiveCampaign?** It is not intuitive. The new dark design hurts the eye. Keeping it light would make more sense vs making it look like literally every B2B funnel today. **What problems is ActiveCampaign solving and how is that benefiting you?** Helps our business send mass emails and automations. ### 49. It does what it's supposed to do **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2025 **What do you like best about ActiveCampaign?** It does what it's supposed to do. It's not complicated for the sake of being complicated. It's a solid and dependable tool. **What do you dislike about ActiveCampaign?** I haven't been wowed yet by any of the features, to be honest. If you've had one marketing automation platform, you've had them all. I do have 2 particular dislikes though: 1) Not being able to change the color of the text of a word or phrase in a text box without changing all of the text in that box to that color. I could do this in Mailchimp and it became a part of our style to call out terms that were specific to our organization in one of our branded colors, but I had to stop doing that when we switched. 2) Not being able to have columns of text next to each other. Once again, Mailchimp had this feature, which was very helpful for lists in our emails. Now our emails tend to be longer visually because we can't do this and it wastes a lot of space. **What problems is ActiveCampaign solving and how is that benefiting you?** We did recently use AC to build a great microsite landing page which is beautiful and has been well-received internally and externally. ### 50. Solid platform for solopreneurs or small businesses **Rating:** 4.0/5.0 stars **Reviewed by:** Naomi G. | Freelance Copywriter, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about ActiveCampaign?** I like the automation features in ActiveCampaign. I have quite a few set up that follow up with leads after they completed an action, nurture them, and have even won me a few leads. Being able to monitor them easily with ActiveCampaign has been nice. It's also very quick and simple to put together campaigns to send to my subscribers. **What do you dislike about ActiveCampaign?** ActiveCampaign can be a little buggy. For example, whenever I try to edit an image that I'm trying to add to an email campaign, it doesn't work. It basically just shows me a blank screen. I also wish there were more features in the more advanced design builder for campaigns, like the ability to save sections to use from email to email. **What problems is ActiveCampaign solving and how is that benefiting you?** It allows me to easily follow up with leads through automations. ## ActiveCampaign Discussions - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 4 comments, 2 upvotes - [Anything special for non-profits?](https://www.g2.com/discussions/anything-special-for-non-profits) - 1 comment, 2 upvotes - [View ActiveCampaign pricing details and edition comparison](https://www.g2.com/products/activecampaign/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-07-31+11%3A33%3A58+-0500&secure%5Bsession_id%5D=79e896ae-80ce-42c9-ab41-177364218b29&secure%5Btoken%5D=593786d2aeba5e3957c90bc7ce98cf1ae7d90b2ed59a29522f65ea8f5d9b4a04&format=llm_user) ## ActiveCampaign Integrations - [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) - [ABC Glofox](https://www.g2.com/products/abc-glofox/reviews) - [ablefy](https://www.g2.com/products/ablefy/reviews) - [AccessAlly](https://www.g2.com/products/accessally/reviews) - [ActiveCampaign Postmark](https://www.g2.com/products/activecampaign-postmark/reviews) - [Acuity Scheduling](https://www.g2.com/products/acuity-scheduling/reviews) - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - 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[Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## ActiveCampaign Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social Functionality** - Social Functionality **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Management** - Conversion Viability - Workflow **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Data Synchronization - Analysis **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **AI Automation - SMS Marketing** - AI SMS **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top ActiveCampaign Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,312 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,472 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,229 reviews)