--- title: ActiveCampaign Reviews meta\_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 14779 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 14779 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews & Product Details Visit Website ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. * * * Product Website ActiveCampaign Seller [ActiveCampaign](https://www.g2.com/sellers/activecampaign) Discussions [ActiveCampaign Community](https://www.g2.com/products/activecampaign/discuss) Languages Supported Czech, Danish, German, English, Finnish, French, Hungarian, Indonesian, Italian, Dutch, Polish, Portuguese, Russian, Slovenian, Spanish, Turkish, Vietnamese, Chinese (Simplified) Solution Type All-in-One Overview by Jason VandeBoom (Founder & CEO of ActiveCampaign) Show More ## Pricing Pricing provided by ActiveCampaign. ### Starter Starting at $15.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/activecampaign/pricing) ActiveCampaign Solutions (1) See how ActiveCampaign products can work together to solve real problems. [ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") ActiveCampaign for Franchises SolutionBy ActiveCampaign ](/sellers/activecampaign/solutions/activecampaign-for-franchises) Show More ## ActiveCampaign Integrations (128) What do users say about integrations? Verified by ActiveCampaign [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") 123FormBuilder ](https://www.g2.com/products/123formbuilder/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ablefy ](https://www.g2.com/products/ablefy/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ActiveCampaign Postmark ](https://www.g2.com/products/activecampaign-postmark/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Commerce (formerly Magento Commerce) ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Illustrator ](https://www.g2.com/products/adobe-illustrator/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Photoshop ](https://www.g2.com/products/adobe-photoshop/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amazon EC2 ](https://www.g2.com/products/amazon-ec2/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Astra WordPress Theme ](https://www.g2.com/products/astra-wordpress-theme/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") BookingKoala ](https://www.g2.com/products/bookingkoala/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Book Like A Boss ](https://www.g2.com/products/book-like-a-boss/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Braze ](https://www.g2.com/products/braze/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Broker-Lender CRM ](https://www.g2.com/products/broker-lender-crm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Buildium ](https://www.g2.com/products/buildium/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Calendly ](https://www.g2.com/products/calendly/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claspo ](https://www.g2.com/products/claspo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ClickFunnels ](https://www.g2.com/products/clickfunnels/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ClickUp ](https://www.g2.com/products/clickup/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Cloudbeds ](https://www.g2.com/products/cloudbeds/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") CRM Assistant for Gmail™ ](https://www.g2.com/products/crm-assistant-for-gmail/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") CTM ](https://www.g2.com/products/ctm-ctm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Digistore24 ](https://www.g2.com/products/digistore24/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Divi ](https://www.g2.com/products/divi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Elementor ](https://www.g2.com/products/elementor/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Eventbrite ](https://www.g2.com/products/eventbrite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Everfit ](https://www.g2.com/products/everfit/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook for Business ](https://www.g2.com/products/facebook-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fillout ](https://www.g2.com/products/fillout/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fireflies.ai ](https://www.g2.com/products/fireflies-ai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fiverr ](https://www.g2.com/products/fiverr/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GoDaddy Website Builder 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Instagram for Business ](https://www.g2.com/products/instagram-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Interact ](https://www.g2.com/products/the-quiz-collective-interact/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp All-in-One Marketing Platform ](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Jotform ](https://www.g2.com/products/jotform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") JustCall ](https://www.g2.com/products/saas-labs-justcall/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Kajabi ](https://www.g2.com/products/kajabi-kajabi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Kit ](https://www.g2.com/products/convertkit-kit/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klarna ](https://www.g2.com/products/klarna/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Kommo ](https://www.g2.com/products/kommo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Landingi ](https://www.g2.com/products/landingi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Launch27 ](https://www.g2.com/products/launch27/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Leadpages ](https://www.g2.com/products/leadpages/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LearnDash ](https://www.g2.com/products/learndash/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Marketing Solutions ](https://www.g2.com/products/linkedin-marketing-solutions/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Looker ](https://www.g2.com/products/looker/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Magento Open Source ](https://www.g2.com/products/magento-open-source/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Make ](https://www.g2.com/products/integromat-by-celonis-make/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Manychat ](https://www.g2.com/products/manychat/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Memberium ](https://www.g2.com/products/memberium/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta ](https://www.g2.com/products/meta-ai-meta/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Power BI ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Mindbody 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](https://www.g2.com/products/oncehub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") OnePageCRM ](https://www.g2.com/products/onepagecrm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") PandaDoc ](https://www.g2.com/products/pandadoc/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") PayPal Payments ](https://www.g2.com/products/paypal/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Pipedrive ](https://www.g2.com/products/pipedrive/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Pipefy 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President Small-Business (50 or fewer emp.) 2/24/2026 "Great Email Marketing, But Too Expensive and Clunky for the Value" 1.5/5 What do you like best about ActiveCampaign? ActiveCampaign is a feature-rich, multi-faceted tool that could be a perfect fit for certain organisations. I especially enjoy their builder. I find it very intuitive to use. Their support is also very hands-on and thorough, especially when you are new to building automations and workflows. I was using this on a regular basis while I was a customer of ActiveCampaign; however, I have left over a couple of years ago. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? I ultimately ended up switching out of ActiveCampaign because they are way too expensive compared to their competitors. Also, over the years I have seen them try to do everything and therefore they end up being very clunky and don't really do anything well. Their attempt to combine CRM and pipeline into their existing email marketing, I believe, is lacking. So, for my use case, I only used their email marketing, which is actually very good, but you still have to pay for all the features, even if you don't use them. They simply price me out, and I think they price out many others. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? ActiveCampaign was allowing me to automate pipelines and email marketing. It allowed me to take new contacts from my landing pages and put them into email flows to encourage them to stay in contact and ultimately become customers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Media Production](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Media Production") AM Verified User in Media Production Small-Business (50 or fewer emp.) 1/27/2026 "Okay platform - good features, but not responsive to customers." 2/5 What do you like best about ActiveCampaign? The team members were eager to help when I wanted to cancel Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? There are constant bots requesting access to our list - currently, over 300K. It's a lot of effort to clean them out regularly. Only recently did I find out that's not normal. The team did offer to assist when I told them emails were not being delivered, though the system said they were. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? It actually created problems by not having a way for us to log into our account when we got locked out during the holiday season. It took weeks of back and forth before we were let in mere days before Christmas. By then, our resolve had been crushed, and our busiest revenue-building season of the year was already over. It almost cost us the company. I was surprised no one even offered to refund our month's fee, even though we couldn't get in. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 2/2/2026 "Cost-to-Benefit No Longer Works" 1.5/5 What do you like best about ActiveCampaign? ActiveCampaign is undoubtedly a powerful tool. The automation builder is top-tier, and the CRM integration works smoothly for managing complex customer journeys. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? However, we have reached a point where the cost-to-benefit ratio no longer aligns for our business. While the features are robust, they aren't "unique" anymore. Most modern competitors (like Brevo, MailerLite, or even HubSpot’s newer tiers) offer nearly identical automation logic, tagging, and segmentation at a fraction of the price. We’ve noticed that as our contact list grows, ActiveCampaign’s pricing scales aggressively, feeling more like a "success tax" than a value-added service. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? We are currently evaluating a move to more affordable alternatives that provide the same core functionality without the enterprise-level price tag. If you have a massive budget, it's a great tool, but for everyone else, there are much more cost-effective options on the market today. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 1/17/2024 "ActiveCampaign, the best companion but with the worst costs" 1.5/5 What do you like best about ActiveCampaign? My favorite thing about ActiveCampaign is its simplicity Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The cost is really too high, there are competing services with much more competitive prices Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? It solved the problems we encounter using MailChimp (e.g. desktop/mobile email compatibility), and this significantly reduced wasted time Review collected by and hosted on G2.com. Show More 7/27/2026 Current UserValidated ReviewerSource: Organic ![Alberto Domenico P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alberto Domenico P.") AP Alberto Domenico P. Head of Growth & Co-Founder Health, Wellness and Fitness Small-Business (50 or fewer emp.) 8/25/2025 "Interesting tool, but outdated and not suited for modern B2B needs" 1.5/5 What do you like best about ActiveCampaign? The only valuable feature I’ve found is the email deliverability within automations. The 1:1 mailing works well and ensures messages actually reach the inbox, which is definitely a strength compared to other platforms. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The platform feels extremely outdated and not designed for companies working in B2B or SaaS. You cannot log manual actions within deals, deals can’t be tagged (so if you sell different products to the same lead, you’re forced to create multiple deals instead of tracking a single relationship), and there’s no data enrichment—you need to manually search and update contact information. Automations are very limited, pipelines are antiquated, and overall processes are unnecessarily clunky. It makes the platform frustrating for anything beyond very basic use. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? To be honest, ActiveCampaign is not solving most of my problems. The only real benefit I get is reliable email deliverability within automations, which ensures that messages reach prospects. Beyond that, it doesn’t help with key B2B workflows such as deal management, contact enrichment, or pipeline tracking. For companies like mine, the platform adds more friction than value. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Lucy A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucy A.") LA Lucy A. professeur particulier de japonais Small-Business (50 or fewer emp.) 8/10/2025 "Great Tool for Automation and Analytics, But Pricey" 1.5/5 What do you like best about ActiveCampaign? I really enjoy using ActiveCampaign for my email marketing. The automation features are powerful and easy to set up, allowing me to create complex customer journeys without much hassle. I also appreciate the detailed statistics and reports — they give me a clear view of how my campaigns are performing and help me make better decisions. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? However, it’s definitely on the expensive side, especially for small businesses or solo entrepreneurs. While the features are great, I wish the pricing were a bit more accessible. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? ActiveCampaign helps me automate my email marketing and customer follow-up, saving me a lot of time. The automation workflows ensure that every subscriber receives the right content at the right moment without me having to manage it manually. The detailed analytics and reporting let me understand what’s working and what needs improvement, so I can make data-driven decisions. Overall, it makes my marketing more efficient and helps me engage with my audience in a more personalized way. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Patricia S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patricia S.") PS Patricia S. CEO Small-Business (50 or fewer emp.) 7/28/2025 "Great features, but formatting hiccups, and tech glitches" 1.5/5 What do you like best about ActiveCampaign? This is Ferrari software. It can do a lot. The automations are powerful and you can tag your contacts in detail. The help desk responds promptly. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? I dread every time I have to enter this software each week. I have had a ton of tech glitches from Day 1. I've hired more than one expert to help me setup and learn the software. While some were user error, at this point, I've been using the software for the better part of 3 years and there is always another wonky problem. The templates don't function with ease. Test emails arrive with odd formatting. Automations don't follow the goals and tags as expected. The help desk responds promptly, however, and after many emails back and forth and me jumping through hoops to follow instructions, more often than not, the answer boils down to "hmmm, we can't fix that problem but we'll tell our tech team, who will not fix that problem anytime soon". Unless something changes, I plan to switch to another provider before my next billing cycle. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? It emails my clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Legal Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Legal Services") AL Verified User in Legal Services Small-Business (50 or fewer emp.) 4/23/2026 "Mass Email Access, but the New Dark Design Isn’t Intuitive" 2/5 What do you like best about ActiveCampaign? Only that I have access to send mass emails. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? It is not intuitive. The new dark design hurts the eye. Keeping it light would make more sense vs making it look like literally every B2B funnel today. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Helps our business send mass emails and automations. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 4/25/2026 "Ridiculously Priced, With Constant Template Troubles" 1.5/5 What do you like best about ActiveCampaign? Managing email lists. Scheduling email... Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? Price is ridiculous. Constant trouble with templates. Changing website. Adding features that are useless while ignoring what we actually use. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? It sends email and has some templating features. The rest has no use for us. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") AI Verified User in Insurance Mid-Market (51-1000 emp.) 3/17/2026 "Automation Is Strong, but Overall Experience Needs Improvement" 2/5 What do you like best about ActiveCampaign? It’s good when it comes to automation, and it also has strong email marketing and segmentation. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? I don’t like the UI. I also had trouble integrating it with HubSpot, and the list management between the two isn’t intuitive. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? A lot of the GTM work feels manual and repetitive. Personalization at scale is poor, and leads aren’t converting because there isn’t proper nurturing in place. These issue is being resolved here. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about ActiveCampaign? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about ActiveCampaign ](https://www.g2.com/products/activecampaign/discussions/new) ![Denie R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Denie R.") DR Denie Riggs • Last activity 12 days ago ActiveCampaign templates save time, but how do you keep context with the AI bot? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/activecampaign-templates-save-time-but-how-do-you-keep-context-with-the-ai-bot) ![Christie O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christie O.") CO Christie Osborne • Last activity 5 months ago How should I best integrate (if at all) my Active Campaign with Google Analytics? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) [ View all Discussions ](https://www.g2.com/products/activecampaign/discuss) ## Pricing Options Pricing provided by ActiveCampaign. ### Starter Starting at $15.00 Per Month ### Plus Starting at $49.00 Per Month ### Pro Starting at $79.00 Per Month ### Enterprise Starting at $145.00 [ View More Pricing Information ](https://www.g2.com/products/activecampaign/pricing) ## G2 Deals ### Exclusive savings on ActiveCampaign through G2 Deals Whether you’re looking to increase brand awareness, drive more leads, or convert more customers, ActiveCampaign has you covered. Take your marketing to the next level and achieve the engagement and growth you’ve been looking for. G2 buyers save 15% off annual ActiveCampaign subscriptions! How to claim this offer To take advantage of this offer, sign up for a free trial using ActiveCampaign's G2 landing page. Claim Offer ActiveCampaign Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,916) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-adobe-marketo-engage) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image") Klaviyo 4.6/5(1,360) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-klaviyo) ##### ##### ActiveCampaign Features Integration Data Import & Export Tools Reporting & Analytics Basic Reporting Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content Mobile Optimized [ View More Features ](https://www.g2.com/products/activecampaign/features) ## Top-Rated Alternatives [ ![Brevo Marketing Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brevo Marketing Platform") Brevo Marketing Platform 4.5/5(2,621) ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,916) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ View All Alternatives ](https://www.g2.com/products/activecampaign/competitors/alternatives) ##### Categories on G2 [Sales Engagement](https://www.g2.com/categories/sales-engagement)[CRM](https://www.g2.com/categories/crm)[Sales Analytics](https://www.g2.com/categories/sales-analytics) [Sales Engagement](https://www.g2.com/categories/sales-engagement)[CRM](https://www.g2.com/categories/crm)[Sales Analytics](https://www.g2.com/categories/sales-analytics)[Online Form Builder](https://www.g2.com/categories/online-form-builder)[SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)[Lead Scoring](https://www.g2.com/categories/lead-scoring)[Email Deliverability](https://www.g2.com/categories/email-deliverability)[Landing Page Builders](https://www.g2.com/categories/landing-page-builders)[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Attribution](https://www.g2.com/categories/attribution)[Pop-Up Builder](https://www.g2.com/categories/pop-up-builder)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which desktop publishing tools enforce brand guidelines across a multi-person marketing team without locking people out of creating content?](https://www.g2.com/discussions/which-desktop-publishing-tools-enforce-brand-guidelines-across-a-multi-person-marketing-team-without-locking-people-out-of-creating-content)[What publisher ad server platforms are GDPR and CCPA compliant so a European or US publisher can run ad campaigns without creating data privacy liability?](https://www.g2.com/discussions/what-publisher-ad-server-platforms-are-gdpr-and-ccpa-compliant-so-a-european-or-us-publisher-can-run-ad-campaigns-without-creating-data-privacy-liability)[Best AI coding assistants for in-IDE real-time suggestions and error fixes](https://www.g2.com/discussions/best-ai-coding-assistants-for-in-ide-real-time-suggestions-and-error-fixes) [What is the cheapest yard management software for a small trucking yard that still provides the basics of trailer tracking and dock scheduling reliably?](https://www.g2.com/discussions/y111z-digital-marketing-agency-what-is-the-cheapest-yard-management-software-for-a-small-trucking-yard-that-still-provides-the-basic)[Marketing attribution platforms](https://www.g2.com/discussions/marketing-attribution-platforms-what-do-you-look-for)[Pros and Cons Details](https://www.g2.com/products/activecampaign/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)