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Salesforce Platform Reviews & Product Details

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Pricing provided by Salesforce Platform.

Platform Starter

$25
/user/month* (billed annually)

Salesforce Platform Integrations

(177)
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Salesforce Platform Media

Salesforce Platform Demo - App Builder
Build custom desktop and mobile experiences quickly with point-and-click tools.
Salesforce Platform Demo - Salesforce Flow
Automate complex business processes with clicks
Salesforce Platform Demo - Data Cloud
Connect, harmonize, and activate the data with Salesforce Platform
Salesforce Platform Demo - DevOps Center
Accelerate development and shorten release cycles
Salesforce Platform Demo - Shield: Event Monitoring
Improve data security, maintain data visibility, prevent data loss, and build trust with customers
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Salesforce Platform Reviews (3,930)

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Reviews

Salesforce Platform Reviews (3,930)

View 7 Video Reviews
4.5
3,930 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the Salesforce Platform for its flexibility and customization, allowing businesses to tailor workflows and reports to their specific needs. The platform's ability to centralize customer data enhances collaboration and efficiency across teams. However, many note that the initial setup can be complex and may require technical support, which can be a barrier for new users.

Pros & Cons

Generated from real user reviews
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Miguel Angel H.
MH
Email Marketing Specialist (Project Manager)
Enterprise (> 1000 emp.)
"Salesforce: Total Customization, AppExchange Power, and Scalability That Grows With You"
What do you like best about Salesforce Platform?

Total Customization: You can build literally anything. It doesn't matter how complex your business process is—whether you're tracking a multi-million dollar pharmaceutical deal at AstraZeneca or managing a small fleet of cars—you can mold Salesforce to fit that exact workflow.

The Ecosystem (AppExchange): It’s like the App Store for business. If Salesforce doesn't do something out of the box, there is 100% an app already built that does. You can plug in tools for DocuSign, accounting, or even specialized logistics without writing a single line of code.

Scalability: It’s a platform you never outgrow. You can start as a team of two and stay on the same platform when you’re a global company with 50,000 employees. It grows with you.

I love that it’s the "Gold Standard." When you use Salesforce, you’re using the same sophisticated "brain" that the biggest, most successful companies in the world use to stay organized. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

The "Complexity" Trap: It’s so powerful that it’s overwhelming. For a regular user, it can feel like sitting in the cockpit of a fighter jet when you just wanted to drive a car. You often need a dedicated "Admin" just to change a simple field or workflow.

The "Nickel and Diming": Salesforce is famous for its "hidden" costs. You buy the platform, but then you realize you need a specific add-on for reports, another for API access, and another for more storage. The price tag can skyrocket before you even get started.

The Learning Curve: It is not "plug and play." If you don't spend hours (or days) in their training portal (Trailhead), you’ll likely get lost. For someone who just wants to get things done quickly—like your current mission to settle your debts—Salesforce would feel like a wall of bureaucracy. Review collected by and hosted on G2.com.

mohammad t.
MT
Senior Salesforce Admin
Mid-Market (51-1000 emp.)
"Reliable Platform for End-to-End Business Management"
What do you like best about Salesforce Platform?

1. Customization & Flexibility.

2. Ease of Use.

3. Customer Support.

4. Trailhead community.

5. Excellent analytic and reporting.

6. App Exchange (like Google Play Store)

7. Agentforce AI Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

1. Limitation in core feature like some org are not available for learning.

2. Cost of licences. Review collected by and hosted on G2.com.

Annpurna S.
AS
Marketing Data Operations Lead
Computer Software
Enterprise (> 1000 emp.)
"Elevated Our CRM Game with Robust Reporting"
What do you like best about Salesforce Platform?

What I like most about the Salesforce Platform is its powerful reporting and dashboarding capabilities. I also really appreciate the account and contact page layouts and how flexible the platform is in terms of configuration. The ability to customize fields, relationships, and layouts based on business needs is extremely valuable to me, as it allows us to adapt Salesforce to different use cases without heavy development. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

One area I feel could be improved is reporting flexibility, particularly around account-level reporting. I wish there were more options to combine three or four different report types into a single, unified view, which would make analysis more efficient and reduce the need to rely on multiple separate reports. Review collected by and hosted on G2.com.

Prabhat Kumar N.
PN
Student
Electrical/Electronic Manufacturing
Enterprise (> 1000 emp.)
"Easy-to-Use, Scalable CRM Platform with Strong Integrations and Security"
What do you like best about Salesforce Platform?

Salesforce Is a very good Platform primary used as CRM(Customer Reletionship Management) tool which provides various solutions for Customer Reletionship Management

Salesforce does provide multiple clouds for different purposes like Sale Cloud, Service Cloud, Marketing Cloud, Data cloud, Non profit cloud, Consumer Goods Cloud etc..

The things I mostly like is This platform is very easy to use and easy to impemnt the UI is very user friendly to manage everything easily

It is not just a tool it is a good Platform to build our own Custom application without using any external systems and the app can be fully managed inside Salesforce with Salesforce infrastructure

This platform is very easy to integrate with any external systems we can easily connect it through Salesforce Connect,HTTP callout and another easy and no code approach is AppExchange which can help to connect with some prebuits app avalaibale in Salesforce which can be used for various purposes

There are standard Api and Event Driven Architecture which helps to customize and integrate with pro code approach as well.

One good this about Salesforce platform is it is easy to maintain and scale integration like it provides Versioned Apis ,Sandbox enviornment which are really good for development and testing ,Logging and monitoring features which helps to develop and test accurately

Salesforce helps to automate the repetaive tasks to simple automations. In the automation Case the frequency of using saleforce is high .

It provides high quality of Data security with good customer support

And one best thing about Salesforce Platform is It supports Agentic Ai Assistant like Agentforce which is really helpful for everyone to understand about the platform and UI and backend things as well Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

As a platform as service platform Salesforce does have some strict governer limit which reduce the flexibility interms of development side which is something I dont like much

The platform is highly upto CRM side so it is not that much helpful for non CRM application

Low code and pro code approaches are really great but sometimes it creates confusion across clients that which approace will be more effective and usefull

Devops and CI/CD workflows are somewhat better in some other cloud+native PAAS platform Review collected by and hosted on G2.com.

MB
Compliance Coordinator
Enterprise (> 1000 emp.)
"A powerful and flexible CRM platform for managing end-to-end business processes"
What do you like best about Salesforce Platform?

What I like best about Salesforce Platform is its flexibility and scalability. It allows complete customization of workflows, objects, reports, and dashboards according to business needs. The platform is very feature-rich and supports automation, detailed reporting, and integrations with multiple third-party tools. Once configured properly, it becomes a central system for tracking leads, applications, communications, and performance metrics. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

The main drawback of Salesforce Platform is its complexity for new users. The learning curve can be steep, especially for teams without prior CRM experience. Initial implementation and customization require time and technical expertise. Some advanced features are expensive and locked behind higher-tier licenses. Additionally, occasional system updates can change layouts or processes, which requires retraining users. Review collected by and hosted on G2.com.

AA
Salesforce Developer
Information Technology and Services
Mid-Market (51-1000 emp.)
"Unmatched Flexibility and Scalability for Enterprise Apps"
What do you like best about Salesforce Platform?

Salesforce Platform is extremely flexible and scalable for building enterprise applications and automating business processes. The declarative tools like Flows, validation rules, and reports allow quick configuration without heavy coding, while Apex and Lightning Web Components give full control for complex customizations. Integration capabilities with REST APIs, middleware, and third-party systems are strong, which helps connect multiple business systems easily. The ecosystem is another big advantage – AppExchange apps, strong documentation, Trailhead learning resources, and community support make it easier to troubleshoot and continuously upskill. Overall, it enables faster delivery, good security, and reliable performance for large-scale implementations. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

The main downside is cost, especially for licenses, add-ons, and storage, which can become expensive as the org scales. Performance can sometimes be impacted in large orgs with heavy automation or complex flows if not optimized properly. Deployment and release management can also be challenging, especially when dealing with metadata dependencies and conflicts across environments. There is a learning curve for new developers and admins because of the platform’s depth and frequent updates. Debugging certain issues, especially in production, can be time-consuming. Review collected by and hosted on G2.com.

Omkar T.
OT
Consultant
Mid-Market (51-1000 emp.)
"Unmatched Flexibility and Innovation—The Best Platform for Business Growth"
What do you like best about Salesforce Platform?

What I like best about the Salesforce platform is its flexibility, scalability, and ability to adapt to changing business needs. It allows organizations to build highly customized solutions using tools like Apex, Flow, and Lightning while maintaining strong security and performance. Salesforce makes automation easy, improves collaboration across teams, and provides powerful reporting and analytics for better decision-making. Its cloud-based nature ensures accessibility from anywhere, and frequent updates keep the platform innovative and future-ready. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

Genuinely there is nothing I dislike about the Salesforce platform. They are the best platform I have ever seen. I daily use Salesforce from last 5 years and have not faced a single issue. Review collected by and hosted on G2.com.

MERUGU S.
MS
Employee
Computer Software
Mid-Market (51-1000 emp.)
"Effortless CRM with Robust Security, Needs Feature Tweaks"
What do you like best about Salesforce Platform?

I like how the Salesforce Platform is easy to use whether you're an admin or a developer. Creating new lightweight apps using pre-existing components is incredibly simple. I appreciate the excellent security it provides to the organization through the privileges concept. It's the best CRM for getting leads and converting them into opportunities. The simple UI with great objects like accounts, contacts, and leads etc., really stands out. The roles assignment feature makes it easy to assign proper privileges to employees or users. I find the permission sets and groups feature very helpful for giving only the required permissions to specific users. The automatic approval process is handy for smoothly sending mail to contacts after converting them into opportunities. Setting up the entire Salesforce Platform for my application was very easy with just a few clicks. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

Sometimes we need to logout and login to get the updated changes in our app. This one irritated me more. Also I wish Salesforce implements new feature like login with multiple accounts by switching them in single browser window. They should more focus on improving Agentic force to provide more help to the user. Review collected by and hosted on G2.com.

NISHANT S.
NS
IT-Manager
Mid-Market (51-1000 emp.)
"Unmatched Customization and Scalability for Growing Businesses"
What do you like best about Salesforce Platform?

What I like best about the Salesforce Platform is its high level of customization and scalability. It allows businesses to tailor workflows, objects, and automation to match their exact processes without heavy coding. The platform’s powerful ecosystem—including AppExchange, robust integrations, and strong analytics—makes it easy to extend functionality as needs grow. Additionally, its cloud-based architecture, strong security, and continuous innovation help organizations manage customer data effectively and scale with confidence. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

What I dislike about the Salesforce Platform is its high cost and complexity. Licensing, add-ons, and customization can become expensive, especially for small or mid-sized businesses. Additionally, while the platform is powerful, it has a steep learning curve—many configurations and advanced features require specialized knowledge or dedicated administrators, which can increase implementation and maintenance effort. Review collected by and hosted on G2.com.

Shanetria P.
SP
Preceptor Coordinator
Small-Business (50 or fewer emp.)
"Salesforce Unifies Student Management Statewide in One Easy System"
What do you like best about Salesforce Platform?

I appreciate that Salesforce meets the needs of my organization. It enables us to manage our students electronically in a single system across our statewide network. We can create profiles for each student and track their activity no matter where they are in the state, which helps keep everything consistent and easy to access. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

I don’t really have any dislikes about Salesforce. We’re able to tailor it to fit exactly how we need to use it. There was a slight learning curve at the beginning, but with continued use it’s become a blast to work with. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Salesforce Platform.

Platform Starter

$25
/user/month* (billed annually)

Platform Plus

$100
/user/month* (billed annually)

Platform Unlimited

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