--- title: Dotdigital Reviews meta_title: 'Dotdigital Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1244 reviews by the users' company size, role or industry to find out how Dotdigital works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1244 scale: '5' date_modified: '2026-09-21' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Dotdigital Reviews **Vendor:** Dotdigital **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,244 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Dotdigital Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. ## Dotdigital Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users praise Dotdigital for its **ease of use** , making campaign management and audience segmentation straightforward and efficient. (274 reviews) - Users praise Dotdigital for its **outstanding customer support** , consistently providing quick and helpful assistance when needed. (225 reviews) - Users appreciate the **outstanding support** from Dotdigital, making setup easy and ensuring a smooth experience. (200 reviews) - Users value Dotdigital for its **user-friendly interface** , helpful support, and effective email marketing features. (156 reviews) - Users value the **extensive customization options** and powerful integrations in Dotdigital, enhancing their marketing strategies and campaign effectiveness. (135 reviews) - Intuitive (132 reviews) - Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. (128 reviews) - Easy Creation (115 reviews) - User-Friendly (111 reviews) - Automation (107 reviews) **What users dislike:** - Users note a lack of **missing features** like advanced segmentation and easier editing options in Dotdigital. (90 reviews) - Users face a **steep learning curve** with Dotdigital's setup, making onboarding intensive and time-consuming. (62 reviews) - Users find Dotdigital's **limited features** restrictive, impacting email journey versions and reporting adaptability. (58 reviews) - Users find the **image library cumbersome** and have issues integrating Dotdigital with Adobe Commerce effectively. (48 reviews) - Users experience **email issues** with Dotdigital, including reporting challenges and limitations in segmentation and template options. (37 reviews) - Reporting Issues (37 reviews) - Users note the **limited customization** of forms, hindering stylish design options for personalized branding. (35 reviews) - Limited Templates (35 reviews) - Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. (33 reviews) - Template Issues (32 reviews) ## Dotdigital Reviews ### 1. Dotdigital: Effortless Marketing with Room for Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Stuart M. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 28, 2025 **What do you like best about Dotdigital?** I like that Dotdigital is incredibly easy to use, which makes marketing activities not only simple but also enjoyable. The platform effectively streamlines the entire marketing process, transforming an idea from conception to execution quickly. This ease of use enhances our ability to communicate efficiently with our customers without facing complexities, truly making marketing an effortless and engaging experience. Furthermore, the platform's design and functionality were compelling enough to prompt us to switch from our previous systems, Larabao and SendGrid, to benefit from Dotdigital's superior web builder and its user-friendly interface for reporting. **What do you dislike about Dotdigital?** I find switching between multiple accounts on Dotdigital to be cumbersome and inefficient. This process could be improved by providing a quicker way to switch between accounts and easily identifying which account I am currently using. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital to solve marketing problems by communicating directly with customers and managing abandoned baskets. It streamlines marketing processes, making them easy and fun, and turns ideas into customer communications quickly. **Official Response from Rob Hughes:** > Hey Stuart, Thanks for the review! We appreciate it. Regarding the account switcher, you're able to do this by clicking the User Menu at the bottom left of your screen and there is an option to "Switch accounts". If you do not see this, please feel free to reach out to our support team at support@dotdigital.com and they'll be happy to assist. Regards, Rob H ### 2. User-Friendly but Needs Better Reporting Features **Rating:** 3.5/5.0 stars **Reviewed by:** Danya M. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 26, 2025 **What do you like best about Dotdigital?** I find Dotdigital's user-friendly functionality incredibly beneficial as it facilitates ease of use for myself and my team members. It allows us to seamlessly test and learn, as well as discover new methodologies in our work. This ease extends to various functions such as segment creation, setting up emails, and building product recommendations, enabling us to operate efficiently and creatively. **What do you dislike about Dotdigital?** I find the reporting features in Dotdigital could be improved, particularly in campaign level reporting. It’s frustrating that I can't select a year-over-year (YoY) reporting view directly and have to open two tabs to compare. Additionally, the inability to select a date range when reporting for SMS campaigns is limiting. There's also a need for a more simplified way of viewing the performance of dynamic content in emails. Another area that could be enhanced is the product recommendation blocks, as we often encounter difficulties with the output when setting up product recommendations. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital merges in-store and online customer data and is user-friendly, enabling my team to test, learn, and innovate effortlessly in segment creation and email setup. **Official Response from Rob Hughes:** > Hey Danya, Thanks for the review and feedback! We appreciate it. Please feel free to submit any feature requests or platform improvements you have on our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 3. Invaluable Dedicated Marketing Support for Email Campaign Success **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley H. | Marketing Content Strategist, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 17, 2026 **What do you like best about Dotdigital?** I like the dedicated marketing manager to our account. Emily has been invaluable with providing insights and solutions for whatever obstacles we face for email marketing. **What do you dislike about Dotdigital?** Due to the industry the company I work for is in, it's much harder to create personalized and segmented solutions for email communications. **What problems is Dotdigital solving and how is that benefiting you?** Email marketing, outreach and brand awareness, audience segmentation **Official Response from Rob Hughes:** > Hey Ashley, Thanks for the review! We appreciate it. Regards, Rob H ### 4. Easy to Navigate **Rating:** 4.5/5.0 stars **Reviewed by:** saskia r. | Digital Communications , Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 21, 2026 **What do you like best about Dotdigital?** The platform is well sectioned and labelled, making it really easy to navigate. **What do you dislike about Dotdigital?** We've had some problems with plain text but that is all. **What problems is Dotdigital solving and how is that benefiting you?** The emails are more receptable to our audience. **Official Response from Rob Hughes:** > Hey Saskia, Thanks for the review! We appreciate it. Regards, Rob H ### 5. Excellent Platform That Elevates Our Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Mathew B. | Email Marketing Coordinator, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 13, 2026 **What do you like best about Dotdigital?** DotDigital was easy to implement, the customer support team are really helpful when you have queries about the system. We were able to consolidate multiple systems into just DotDigital which is much more efficient and easier to use. **What do you dislike about Dotdigital?** DotDigital can have some strange intricacies. For example, it will add random line breaks, you remove them, save, and then they appear again. It can be quite frustrating. **What problems is Dotdigital solving and how is that benefiting you?** DotDigital helps us speed up our processes and allows us time to focus on other areas that were previously being neglected. **Official Response from Rob Hughes:** > Hey Matthew, Thanks for the review! We appreciate it. Regards, Rob H ### 6. Seamless Multi-Account Management and Outstanding Support - Perfect to grow your email comms! **Rating:** 5.0/5.0 stars **Reviewed by:** Harry S. | Social Media & Communications Executive, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 31, 2025 **What do you like best about Dotdigital?** Firstly, the ability to have multiple accounts. This makes it much easier for us a business to manage our three brands. The support from our account manager Jay has been outstanding too, making it super easy to implement new things into our email marketing efforts. This is a channel we use daily in our marketing team, and send several emails per week to our customer base. The ease of integrating this into our marketing flow was seamless, and is helping us grow and improve our efforts. The software itself is very much user friendly too. **What do you dislike about Dotdigital?** Nothing! We're very happy with the service. **What problems is Dotdigital solving and how is that benefiting you?** Introducing more personalisation options. We're excited to get moving with Fresh Relevance partnership and further explore SMS & WhatsApp options too. **Official Response from Rob Hughes:** > Hey Harry, Thanks for the review! We really appreciate it. Regards, Rob H ### 7. User-Friendly and Intuitive with Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Brendan M. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 20, 2025 **What do you like best about Dotdigital?** I like how user-friendly Dotdigital is, especially when dealing with technical tasks like building a customer journey, which the platform simplifies by clearly indicating what is occurring. The AI bot integrated into the system is incredibly useful for obtaining quick answers to simple questions, making operations smoother and more efficient. This feature is particularly beneficial when trying to find a feature or how to construct basic elements like a segment. Additionally, the initial setup process was very easy, thanks to the helpful staff who provided all the necessary information, facilitating a smooth transition. We appreciate how well Dotdigital meets our needs compared to our previous provider, with less spam and more creative design capabilities, and we are already seeing how it integrates seamlessly with Fresh Relevance, which we were already using. Overall, Dotdigital dramatically improves ease of use and creativity in our email marketing efforts and comes highly recommended. **What do you dislike about Dotdigital?** I dont have any issues with dot digital **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital solves spam issues and platform usability problems, offering user-friendliness and helpful AI support, making email marketing efficient for my adult toy company. **Official Response from Rob Hughes:** > Hey Brendan, Thanks for the review! We really appreciate it. Regards, Rob H ### 8. Effortless Email Creation with Collaborative Features **Rating:** 4.5/5.0 stars **Reviewed by:** Ellie H. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I use Dotdigital for creating emails, and it makes it so easy to segment and analyze sender lists, which I really appreciate. Building emails from scratch is also a breeze. I like the layout as it makes it easy to interact with and collaborate with my team on projects. Having the option to use Winston or chat to someone easily when I need help is a real bonus. I found the initial setup very easy to navigate. **What do you dislike about Dotdigital?** I find it really tricky to import fonts. I am not great with coding and despite asking real people and AI I still struggle to do it. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital makes it easy to segment and analyze sender lists and simplifies building emails from scratch. **Official Response from Rob Hughes:** > Hey Ellie, Thanks for the review! We appreciate it. Regards, Rob H ### 9. User-Friendly but Needs Reporting Improvements **Rating:** 2.5/5.0 stars **Reviewed by:** Caitlin S. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 13, 2026 **What do you like best about Dotdigital?** I like the ease of building emails with Dotdigital. The drag and drop system is very easy, and I appreciate having the set building blocks. I mainly use the campaign, audience, and automation sections, and I find them all useful in their own right. **What do you dislike about Dotdigital?** I find reporting on Dotdigital to be problematic as it is always changing, which forces us to learn how to adapt to these changes. A small change on Dotdigital's end can completely alter our output. Additionally, there are glitches in the email build, and having too few rules when creating segments makes it impossible to get our audience perfectly correct. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital for standard emails, automations, and segment communication. It solves engaging with different segments at a time. **Official Response from Rob Hughes:** > Hey Caitlin, Thanks for the review! If you're running into any issues with reporting or the email campaign building, please feel free to contact us at support@dotdigital.com and our team are more than happy to help. Regards, Rob H ### 10. Easy to Navigate and Implement, with Helpful Fresh Relevance Training **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 04, 2026 **What do you like best about Dotdigital?** The site is very easy to navigate, and everything is clearly labelled. Once you know your way around dot digital, it’s not difficult to implement different elements. We use dot digital weekly to create emails and Fresh Relevance. Our trainer walked us through all the Fresh Relevance features, the different ways we could use it, and how to integrate it into our website. **What do you dislike about Dotdigital?** Couldn't think of anything that I dislike about dot digital. **What problems is Dotdigital solving and how is that benefiting you?** It makes our email marketing process so much smoother and also having features such as the countdown timer through fresh relevance is a great feature. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 11. Intuitive Automation, Powerful CRM Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Kian C. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I like how intuitive and easy the automation is in Dotdigital. The overall user experience is very easy to use, and onboarding was a breeze, especially since Dotdigital offered lots of training. The segmentation is powerful and, once I understood it, it became far more efficient. I switched to Dotdigital because it was smarter and had a better interface compared to what we used before. **What do you dislike about Dotdigital?** I don't like that features are behind a paywall, such as contact scoring. That only happened recently. I don't like how easy it is for contacts to conflict and sit in limbo. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital solves conversion gaps with automation and makes segmentation more efficient. It's intuitive, easy to set up nurture tracks and automate tasks. **Official Response from Rob Hughes:** > Hey Kian, Thanks for the review! We appreciate it. Regards, Rob H ### 12. Exceptional training experience with Stephen **Rating:** 5.0/5.0 stars **Reviewed by:** Sophie C. | National Fundraising Campaigns Officer, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 02, 2025 **What do you like best about Dotdigital?** User-Friendly Email Builder; Drag-and-drop editor makes it easy to design professional-looking emails without coding along with pre-built templates help speed up campaign creation. Personalization & Segmentation; Dynamic content and personalization features and advanced segmentation to target specific audience groups based on behaviour and demographics. Love how there is real time data and analytics allowing me to report on opens, clicks, bounces and conversions, all this information really helps when we build our campaign emails to donors. **What do you dislike about Dotdigital?** Nothing right now, everything has exceeded my expectations. **What problems is Dotdigital solving and how is that benefiting you?** As I'm a brand new user to Dotdigital, so right now there are no issues that I have come across but I know for sure the team behind Dotdigital will always be there to help me, along with the ai chat! I had an excellent experience with the Dotdigital training session today led by Stephen. He was truly exceptional as a trainer — patient, clear, and incredibly knowledgeable. What stood out most was the way he paced the session. He didn’t rush through the material, but instead took the time to explain each concept thoroughly and checked in regularly to make sure everyone was following along. Stephen also built in breaks at the right times, which made the session easy to stay engaged with. I especially appreciated how he encouraged questions throughout, always making sure there was plenty of space for discussion and clarification. His approachable style made it very comfortable to ask even the smallest questions, and he always responded with clear, helpful answers. Overall, Stephen created a supportive and engaging learning environment. By the end of the training, I felt confident in what I’d learned and ready to apply it in practice. I’d highly recommend training with him to anyone looking to get the most out of Dotdigital as those few hours of training flew by! **Official Response from Rob Hughes:** > Hey Sophie, Thanks for the review! We really appreciate it. Regards, Rob H ### 13. Flexible, Well-Integrated, and Backed by Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 13, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Dotdigital?** flexibility in choices, availability of our support manager, integrations with other platforms **What do you dislike about Dotdigital?** nothing i enjoy using it and i think it's great **What problems is Dotdigital solving and how is that benefiting you?** email and survey creation in a seamless way, easy to create workflows and segment audiences **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 14. User-Friendly Experience with Truly Friendly Staff **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren K. | Loyalty Marketing Officer, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** User-friendly, DotDigital staff are always on hand to help too. **What do you dislike about Dotdigital?** Sometimes our data integration is not as smooth as we'd like, but this is likely more our CRM than DotDigital. **What problems is Dotdigital solving and how is that benefiting you?** I'm not aware of any current problems with DotDigital, but they tend to resolve any issues quite quickly. For example people were having issues with Winston AI capitalising the start of each word in subject lines and DotDigital were very quick to rectify this after receiving feedback on it. **Official Response from Rob Hughes:** > Hey Lauren, Thanks for the review! We really appreciate it. Regards, Rob H ### 15. Intuitive email marketing system with fantastic personalisation and automation capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 21, 2025 **What do you like best about Dotdigital?** Dotdigital has been easy to use and intuitive, yet offers complexity when needed. It is a straightforward platform, which is especially helpful when managing multiple brands within the system. Incorporating personalisation, dynamic content, and automations into our emails has been a smooth process, and the support team has made implementation even easier. **What do you dislike about Dotdigital?** I don’t have many complaints about Dotdigital, but I do find the email editor a bit frustrating at times. The editor screen and the preview or test send can look quite different, which means we often have to rely on trial and error, especially when working with spacers and margins. The margin editor, in particular, feels awkward to use. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital addresses our need to scale effectively across all of our brands. It enables us to create personalised, dynamic content within specific emails and allows us to automate journeys tailored to our different audiences. **Official Response from Rob Hughes:** > Hey, Thanks for the review. We appreciate it! If you're running into issues with the editor, please feel free to reach out to our team at support@dotdigital.com and they'll be more than happy to assist you. Regards, Rob H ### 16. Immediate help and guidance when needed - always a positive experience **Rating:** 5.0/5.0 stars **Reviewed by:** Shannon P. | Digital Marketing Assistant, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 04, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Dotdigital?** One of the best things about Dotdigital is the ease of use, everything is built for a positive and simple user experience. This is not to say that there are not numerous features that will allow you to elevate your email communications. You can make it as simple or complex as your business needs. Dotdigital ALWAYS provide a rapid response whether this is via our Customer Success Director, Amit or via the live chat on the platform. Further positive factors of Dotdigital is the ability to integrate with other platforms simply. Would recommend Dotdigital to anyone who is either a beginner or advanced in email communication etc. **What do you dislike about Dotdigital?** I have not had any negative experiences with Dotdigital myself. Possibly, that Winston AI could be developed further to provide more tailored feedback dependent on industry etc. Or encourage reps to to have a more personable experience with clients throughout journey of working with them. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital is continuously helping us to engage and keep engaged with customers. It allows us to pick up on automatic responses, etc. which prompts us to keep data up to date. We are enforcing Dotdigital to do a lot of heavy lifting for us welcome email incentive program, basket abandonment program (which we haven't deployed yet but are sure this will reduce our basket abandonment rate) and Dotdigital enables us to provide tailored guidance to our customers dependent on the problem they need solving or the products they are interested in. **Official Response from Rob Hughes:** > Hey Shannon, Thanks for the review. We really appreciate it! Regards, Rob H ### 17. A great mix of easy to use with great features! **Rating:** 4.5/5.0 stars **Reviewed by:** Chris W. | Communications Lead, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 05, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Dotdigital?** A great user experience - everything makes sense, and Dotdigital are continually tweaking the UX/UI so that it becomes easier and more intuitive to use all the time. I have used other email service providers and this is the most comprehensive and user-friendly one of them all. In particular, their automation tools have allowed us to deliver a more efficient, informative service to our customers and it's now a tool that I couldn't do my job without. I use it every day! The customer support is also really great - I can easily just live chat with someone knowledgeable, and they usually assist me there and then with solutions and ideas. **What do you dislike about Dotdigital?** It would be good to see some improvements to the email proofing tools. It would be good to have something that I can share with stakeholders that allows them to comment directly on a draft, like you can on a PDF, rather than them have to copy and paste text into documents or take screenshots or similar. That would speed workflows up quite a bit. **What problems is Dotdigital solving and how is that benefiting you?** It's allowed us to start to create a single email service provider within our complex organisation. This means we can work towards brand unity, communications consistency, and shared insight. It has also brought automation into our communications strategy, allowing us to deliver more efficient and relevant communications to our customers. **Official Response from Rob Hughes:** > Hey Chris, Thanks for the review! We really appreciate it. Regards, Rob H ### 18. Awesome All In One Platform! **Rating:** 4.0/5.0 stars **Reviewed by:** Krista G. | Marketing Manager, Automotive, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 03, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Dotdigital?** Dotdigital makes it easy to target and segment out our audience and send emails with their user-friendly drag-and-drop systems. It's a breeze to make templates and automate our emails all in place. Their support team is one of the best and is quick to respond and solve issues. It's also great to be appointed a rep to meet with quarterly to go over issues, and upcoming changes, and be informed on what is happening at Dotdigital. **What do you dislike about Dotdigital?** There aren't many downsides to Dotdigital. Setting up automated emails, updating them, and back-end items, can be cumbersome. Most likely due to how my predecessor set it up. it is something I would like to overhaul in the future, especially with the new Fres Revalence merger. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital is serving its purpose by providing our customers with high-quality emails, content and getting them the information they need to keep shopping with us. All while providing great reports so we know what does well and what we can improve on, it's easy to track emails and integrate with GA4 so we know exactly what we need to do. **Official Response from Rob Hughes:** > Hey Krista, Thanks for the review and kind words for our support team! We really appreciate it. Regards, Rob H ### 19. Personalized Engagement, but Reporting Needs Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Bethany W. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I really like how we can create targeted emails based on the web pages the consumer has visited. This has helped create a personalized experience for all of our consumers. We're able to create tailored content for the user, learning more about their interests based on the pages they visit. **What do you dislike about Dotdigital?** The reporting aspect could be improved, it's difficult to find total unsubscribe numbers and also dynamic panels would be improved if we can use preferences rather than just data fields. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital for sending emails, solving targeting, optimization, and data collecting issues. It allows us to create targeted emails and tailored content based on consumer web activity, enhancing personalization. **Official Response from Rob Hughes:** > Hey Bethany, Thanks for the review! We appreciate it. Regards, Rob H ### 20. Flexible Templates and Segmentation Make Dynamic, Personalized Campaigns Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I like the functionality and flexibility of the templates, that it's easy to create dynamic and engaging campaigns for supporters and that the segment functionality enables easy personalisation and targetting. **What do you dislike about Dotdigital?** When using variable content it's complicated to send yourself test versions of the different variants. I've used other platforms that made this much easier. **What problems is Dotdigital solving and how is that benefiting you?** It's enabling us to send our supporters regular engagement and fundraising emails, while using a segment to ensure that we don't overload them with too many communications within any given period. Out new template is also ensuring that all the emails we send align with our brand style and create supporter recognition for our emails. **Official Response from Rob Hughes:** > Hey, Thanks for the review! Please feel free to recommend the Dynamic content testing you mentioned on our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 21. Great platform to fulfil customer communication needs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 19, 2020 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Dotdigital?** The platform is easy to use and features a clear, intuitive interface that makes navigation straightforward. I appreciate being able to manage both email and SMS campaigns from a single location. There are also numerous integration options available, which adds to its versatility. Additionally, the customer support has been excellent. **What do you dislike about Dotdigital?** I wish there were a way to view both one-off and automated email campaign templates together in a single location. **What problems is Dotdigital solving and how is that benefiting you?** The platform makes it easy and fast to create both email and SMS campaigns. I appreciate how quickly I can access customer data, which streamlines my workflow. The reporting features are also impressive, offering a high level of detail. **Official Response from Darren Hockley:** > Hey there! Thanks for your review. Regards Darren H ### 22. User-Friendly Experience That Just Works **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Law Practice | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 02, 2026 **What do you like best about Dotdigital?** I find that the product is user-friendly. **What do you dislike about Dotdigital?** It would be easier if you could upload your current email templates that it could replicate using AI. **What problems is Dotdigital solving and how is that benefiting you?** CRM, we have difficulty with our current product, not being able to create bespoke templates and analyse data. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 23. Easiest platform I've used with great help and support **Rating:** 5.0/5.0 stars **Reviewed by:** Zara O. | Digital Channels Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 04, 2026 **What do you like best about Dotdigital?** The system’s layout is really easy to use, along with the drag and drop feature when building emails. I’ve also found both the knowledge hub and the live chat helpful whenever I’ve had questions or needed support. **What do you dislike about Dotdigital?** The only thing I've found hard to work with is the image library as sometimes it's quite tricky to search for images when building campaigns. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital has given us the tools to automate emails to supporters and keep them engaged on a journey. It's also helped us with our internal communications strategy as we're able to see how staff are responding to our emails. **Official Response from Rob Hughes:** > Hey Zara, Thanks for the review! We appreciate it. Regards, Rob H ### 24. Creative Freedom and User-Friendly, what is not to like?! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 21, 2025 **What do you like best about Dotdigital?** I appreciate the wide range of tools and the flexibility that allow me to design truly exciting and creative campaigns. Additionally, I really like how user-friendly and straightforward the platform is to use. I also love how much support is available to me as a user, including the AI tools, the customer service help, as well as Dot Digital academy. i will be using this very frequently so these are definitely things to consider. while i was not involved in the process, it seems that this was an easy implementation and easily integrated with the current systems that my company uses. **What do you dislike about Dotdigital?** While I wouldn't say there's anything I truly dislike, my main concern is that I might not take full advantage of the platform because it offers so many features. Its extensive capabilities make me worry that I won't be able to use it to its fullest potential. **What problems is Dotdigital solving and how is that benefiting you?** The ability to create engaging, eye catching automated email marketing campaigns. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 25. Intuitive UI with Room for Immediate Trigger Enhancements **Rating:** 3.5/5.0 stars **Reviewed by:** Goran J. | Customer Relationship Management Executive **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 11, 2026 **What do you like best about Dotdigital?** I like the intuitive UI of Dotdigital. It's quite easy to pick up, learn, and use. **What do you dislike about Dotdigital?** I think Dotdigital could improve by adding instant behavior or triggered touch points that allow for sending contacts, emails, or entering programs instantly without needing to use an API or a form from the site. It would be better to have a non-enrollment, instant granular option in the programs that operates down to the minute or hour. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital to send batch emails and create automated programs for different stages of the customer funnel or life cycle. **Official Response from Rob Hughes:** > Hey Goran, Thanks for the review! We appreciate it. Feel free to mention any product enhancements you'd like to see on our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 26. Effortless Professional Newsletters with Time-Saving Builder and Clear Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Dotdigital?** Dotdigital makes it easy to create and send professional newsletters without needing a developer. The drag-and-drop email builder saves a lot of time, and the analytics dashboard gives clear insights into open rates, clicks, and conversions - all in one place **What do you dislike about Dotdigital?** The learning curve can feel a bit steep at first, especially when you’re setting up automations for the first time. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps us manage our email marketing in one place. Rather than relying on multiple tools, we can build, send, and analyse campaigns more efficiently, which makes the whole process simpler and easier to manage. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 27. Easy Reporting but Pricey Solution **Rating:** 3.0/5.0 stars **Reviewed by:** Emmerson . | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 02, 2026 **What do you like best about Dotdigital?** I find Dotdigital's reporting easy to export, which makes it easier to show reports to my higher-ups in a very easy-to-understand way. The initial setup was very easy. **What do you dislike about Dotdigital?** I find the pricing too high, which makes it a concern for me. Additionally, the template creator could use some updating. I would like the drag and drop editor to be easier to use, as well as improvements in organizing files. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital makes it easier to show reports to my higher ups in an easy-to-understand way. **Official Response from Rob Hughes:** > Hey Emmerson, Thanks for the review! We appreciate it. Regards, Rob H ### 28. Easy to Learn, Feature-Rich Platform That Stays Fresh **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan L. | Marketing Officer, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** Easy to use and learn alongside a great amount of features that keep the platform feeling fresh and suitable for our needs. **What do you dislike about Dotdigital?** The image management system can be easy to descend into chaos when organising. **What problems is Dotdigital solving and how is that benefiting you?** When automating our email marketing, it is great to have a system that is quick and simple to use. There's a lot of great statistics that can be pulled and drive insights. **Official Response from Rob Hughes:** > Hey Ryan, Thanks for the review! We appreciate it. Regards, Rob H ### 29. Effortless Email Campaigns with Dotdigital **Rating:** 5.0/5.0 stars **Reviewed by:** Neil M. | Group Account Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 06, 2025 **What do you like best about Dotdigital?** I love how quickly Dotdigital enables me to create credible HTML emails. It's incredibly easy to use, which makes the process stress-free and efficient. The setup process was smooth, and the support I received from the Dotdigital sales team made it even easier. I've been using Dotdigital for about ten years, demonstrating its reliability and longevity as part of my toolkit. This kind of trustbuilt over a long time is invaluable and assures me of the quality of service I rely on. So much so, that I eagerly recommend Dotdigital to friends and colleagues, confident in its ability to serve them as well as it has served me. **What do you dislike about Dotdigital?** I dislike the flat template-driven emails. This makes my communications feel less personalized and creative. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital for creating credible HTML emails quickly due to its easy-to-use interface. **Official Response from Rob Hughes:** > Hey Neil, Thanks for the review! We appreciate it. Regards, Rob H ### 30. Straightforward, easy to use and configurable **Rating:** 4.5/5.0 stars **Reviewed by:** Scott A. | Head of Marketing, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 30, 2025 **What do you like best about Dotdigital?** The team find dotdigital incredibly easy to use - so much so that we've been using it for 5+ years with no challenges whatsoever. As our business has expanded, so too has our use of its functionality, which is supported by super helpful resources and account managers on hand, should we need them. It's incredibly simple to use, even when playing around with some of the more complex aspects such as automations and programmes. **What do you dislike about Dotdigital?** Nothing that I can think of. At times we'd like a bit more flexibility with templates and creative elements with building blocks. **What problems is Dotdigital solving and how is that benefiting you?** Allows generalist marketeers to deploy email marketing campaigns and programmes in a self-sufficient manner, with highly configurable templates and personalisation options - great options for branding - whilst also allowing stringent checks before emails are sent. It's allowing us to communicate clearly with customers, and at pace, in an ever changing market. **Official Response from Rob Hughes:** > Hey Scott, Thanks for the review! We really appreciate it. Regards, Rob H ### 31. Really smooth transition into using dotdigital **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 08, 2025 **What do you like best about Dotdigital?** The overall dashboard within dotdigital itself is really good. You can view a lot of information based on the campaigns / content you're using. The programs feature is useful as well so you can see how many users are flowing into the program and following each decision. The implementation itself of dotdigital was quite straight forward. We did have a few teething issues with contacts but we were able to reach out to the support team to work with our developers to understand the problem and get it fixed. We now use dotdigital quite often for example we have abandon cart set up now and we also have our account creation emails set up within there. **What do you dislike about Dotdigital?** I think there could be more information or understanding when connecting with adobe commerce (magento) for example the unsubscribed flow back into magento from when a user unsubscribes from the front end wasn't how i'd expect it. So instead of adobe commerce becoming our source of truth we need to use dotdigital which is fine but is something we would need to remember in the future when looking at newsletter subscribers in adobe commerce back end. **What problems is Dotdigital solving and how is that benefiting you?** It is helping with our abandon cart issues. We noticed in the data (provided by dotdigital within adobe commerce) that the abandon cart emails would be quite beneficial and we can see that now it's set up and live, users are interacting with it. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 32. Intuitive, Highly Customisable, and Packed with Clear Insights but sometimes a little clunky **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Performing Arts | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** A lot of the features are very intuitive. You can personalise it as much as you want. It's really easy to view clear insights. Personalisation is great. **What do you dislike about Dotdigital?** Sometimes it feels a surprisingly clunky given it is such a leader in it's field. Font formatting often changes of it's own accord and you have to proof read it really carefully to make sure it hasn't changed without you noticing. **What problems is Dotdigital solving and how is that benefiting you?** Helps us to market to customers who might not be following us on social media. It's also handy when we need to contact customers urgently because we can SMS them. **Official Response from Rob Hughes:** > Hey, Thanks for the review! Please feel free to contact our support team on any issues you're seeing with the EasyEditor at support@dotdigital.com Regards, Rob H ### 33. User-Friendly, Professional Email Design Platform That Keeps Improving **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** As an email developer that works with HTML and CSS code, Dotdigital have created a very user-friendly and yet professional platform for email design and development, and the toolsets only seem to be expanding with time. **What do you dislike about Dotdigital?** Some functions of the software need refining, which I imagine will happen through more user interaction with the tools they provide. **What problems is Dotdigital solving and how is that benefiting you?** It's helping with certain clients who want a more simplified and involved approach to email campaigns, where they can not only receive our support with builds, but can also eventually reach a point where they can amend their own emails. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Please feel free to mention which features could do with some refining on our roadmap so the team is aware, here: roadmap.dotdigital.com Regards, Rob H ### 34. Dynamic Email Marketing with Room for Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Cerisse G. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I like the dynamic CRM system in Dotdigital, and the CMS aspect is quite helpful. I appreciate being able to design and tailor emails to my branding, adding different elements like video and images, and sectioning my emails. It's easy to use and self-explanatory, similar to other systems, which makes migrating easy. **What do you dislike about Dotdigital?** Could be a little bit more dynamic. Sometimes when you're copying and pasting content into Dotdigital, it alters the design of the page. Some of the features seem a bit outdated, so it could be improved. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital for direct emails to all stakeholders. **Official Response from Rob Hughes:** > Hey Cerisse, Thanks for the review! Please feel free if you'd like to see features updated, or any new features to add it to our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 35. Easy Drag-and-Drop Editor with Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 22, 2026 **What do you like best about Dotdigital?** The ease of using the drag and drop editor coupled with the support **What do you dislike about Dotdigital?** It would be nice to get communications re updates to the system **What problems is Dotdigital solving and how is that benefiting you?** Complex dynamic mailers combing multiple dynamic sections based on geographical locations **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 36. Great Segmentation in Dotdigital for More Personalized Targeting **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Museums and Institutions | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I like the segmentation options available in Dotdigital. It means we can reach the right contacts using personalised rules and segments. **What do you dislike about Dotdigital?** Only one minor downside is that there is no calendar view to easily look back at sends by month. I know this is something highly requested and the team are looking to implement a calendar view in future. **What problems is Dotdigital solving and how is that benefiting you?** We're able to reach different segments of our audience based on location, length of membership, age, type of membership - this means we can personalise our emails and ensures the right content reaches the right people. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We really appreciate it. Feel free to submit this on our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 37. Data and design are a dream **Rating:** 5.0/5.0 stars **Reviewed by:** Jess P. | Senior Communications and Content Executive, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 14, 2025 **What do you like best about Dotdigital?** I love the email builder and the reporting. The segmentation is fab too. I also found it really easy to connect it to our CRM once I'd figured out the settings menu. Very happy with the quality of the emails we're creating in DotDigital and the data that we're getting about our audience. Our Project Manager, Sarah, has been incredibly helpful and was wonderful to work with. **What do you dislike about Dotdigital?** There was a lot to take in to begin with (i.e lots of features). I found the settings menu a little unintuitive to begin with, but now I've got to grips with it, it makes more sense. Just a bit of trial and error, but our Project Manager, Sarah, was very patient with all my questions. A bit of confusion is to be expected when you’re moving to a more complex, efficient system! **What problems is Dotdigital solving and how is that benefiting you?** Having more complex automations has been wonderful so far, as well as the connection between DotDigital and our CRM. The automations are already saving us time! I really enjoy the email builder and am excited to begin building more advanced emails. **Official Response from Rob Hughes:** > Hey Jess, Thanks for the review! We appreciate it. Regards, Rob H ### 38. User-Friendly Platform Driving Sales Spike **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel H. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 01, 2025 **What do you like best about Dotdigital?** I really appreciate the support from the account management team, which helped us unlock unused parts of our database, leading to significant improvements in email campaigns. Dotdigital's automation features are intriguing, offering functionalities like welcome emails and abandoned cart prompts. I'm excited about exploring options like WhatsApp integration and Fresh Relevance for targeted marketing. The platform's ease of use, especially the drag-and-drop feature for email templates and automation setup, makes it stand out. It's user-friendly and renowned in both B2C and B2B marketing spaces. **What do you dislike about Dotdigital?** I think one of my things is having more regular catch-ups with our account manager and understanding what new, kind of solutions and new, areas the platform is offering. **What problems is Dotdigital solving and how is that benefiting you?** I find Dotdigital allows us to target and effectively communicate with customers, boosting our online sales with each campaign. It unlocks database potential and offers a user-friendly platform with automations that enhance our revenue streams. **Official Response from Rob Hughes:** > Hey Daniel, Thanks for the review! We appreciate it. Regards, Rob H ### 39. Personalization, Customer Data Platform and Marketing Automation Makes Dotdigital a Standout **Rating:** 4.0/5.0 stars **Reviewed by:** Dave H. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 19, 2025 **What do you like best about Dotdigital?** I find the personalization aspect of Dotdigital really useful. It's great that we can personalize the links and the information applicants see in their emails. The ability to tailor these details based on the specific panels or courses applicants are involved in is really valuable. It ensures applicants receive the exact information they need, which is crucial for their journey to becoming students. The initial setup seems like it will be quite easy once we figure out our templates, and using them will be really useful and straightforward. **What do you dislike about Dotdigital?** N/A **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital to pull together and personalize interview details, making it easier to send accurate info to applicants. **Official Response from Rob Hughes:** > Hey Dave, Thanks for the review! We appreciate it. Regards, Rob H ### 40. Very insightful training session and DotDigital introduction **Rating:** 5.0/5.0 stars **Reviewed by:** Alanah R. | Customer Communications Executive, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 24, 2025 **What do you like best about Dotdigital?** Originally, our team had been using Evomail, which felt extremely outdated and difficult to use. When we transitioned to DotDigital, we discovered a range of modern features that significantly improved the efficiency and simplicity of creating emails. The AI features are particularly helpful, and the ability to segment audiences with precision has proven to be very effective. To make integrating with DotDigital easier, we participated in a fantastic training session with Stephen. He shared numerous tips and tricks that have made using the platform even more straightforward. It was fascinating to gain firsthand insight into DotDigital during the in-person session. In addition to this, our team has been, and will continue to, take advantage of the excellent training courses available through the Dotdigital academy. As an email marketer eager to grow and develop my skills, I appreciate that all these courses are included and specifically tailored to Dotdigital. This alone highlights the company’s excellent customer service and further demonstrates how seamlessly Dotdigital can be incorporated into our daily work. **What do you dislike about Dotdigital?** I haven't used Dotdigital extensively yet, so I can't comment on any significant downsides. However, based on my limited experience so far, I'm curious to see how advanced the AI features can become. I still find myself turning to ChatGPT occasionally for assistance, and I think it would be very helpful if all AI capabilities were integrated within Winston to make things more convenient. There are a few areas that could be improved, such as offering more precise control over the tone of voice—allowing us to tailor it more closely to our brand. Additionally, it would be useful to specify the desired length of the copy, for example, setting it to around 100 words, rather than just choosing between shorter or longer options. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital allows us to send emails to over 250,000 guests every single week as well as analyse the data and outcome of the campaigns. Being able to make an email so simply, without the use of our graphic design team, allows me as a Customer Communications Marketer to develop my skills as well as be able to not spend my whole week focusing on email creation but instead looking into reporting and other forms of marketing. **Official Response from Rob Hughes:** > Hey Alanah, Thanks for the review! We really appreciate it. Regards, Rob H ### 41. Reliable and User-Friendly, but Unclear Terms **Rating:** 3.5/5.0 stars **Reviewed by:** Gilles V. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Dutch; Flemish using AI. **Reviewed Date:** February 27, 2026 **What do you like best about Dotdigital?** I really like the easy interface of Dotdigital because it helps me work quickly. Moreover, I appreciate the reliability of the platform because we can always count on it. **What do you dislike about Dotdigital?** The transparency about commercial terms **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps me send emails to many members, such as newsletters and events. The easy interface ensures that I can work quickly, and the reliability means that we can always count on the platform. **Official Response from Rob Hughes:** > Hey Gilles, Thanks for the review! We appreciate it. Regards, Rob H ### 42. Having a great experience with DotDigital **Rating:** 5.0/5.0 stars **Reviewed by:** Neelima K. | Marketing Executive, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 27, 2025 **What do you like best about Dotdigital?** My overall experience with Dotdigital has been very positive. The ease of use makes daily tasks straightforward. I’ve found the customer support team to be responsive and helpful whenever I’ve needed assistance. In terms of frequency of use, I rely on the platform regularly as part of my marketing activities. The number of features available is comprehensive and continues to meet a wide range of needs, while the ease of integration with other tools has allowed me to streamline workflows effectively. **What do you dislike about Dotdigital?** The only thing I dislike is that it doesn't autosave your work. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital is helping me streamline and centralize our marketing communications, which reduces the time spent managing multiple platforms. Its automation tools simplify campaign management and ensure timely, consistent engagement with our audience. **Official Response from Rob Hughes:** > Hey Neelima, Thanks for the review! We appreciate it. Regards, Rob H ### 43. Great support on-tap; comprehensive system; strong analytics and reporting functions **Rating:** 5.0/5.0 stars **Reviewed by:** Jess L. | Email Marketing Officer, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Dotdigital?** - forms and surveys are intuitive and easy to create - template library custom options are excellent - programs/journeys easily created even as a beginner - customer support is great, both from AI and support centre and from the customer success managers - use it all day every day and feel the platform is very accessible and easy to learn, with fantastic 'how to' guides where needed **What do you dislike about Dotdigital?** - footers do not automatically update across all emails (which is very unhelpful for elements such as updating contact centre times or copyright years) - complex event journeys still prove too much for Dotdigital to effectively handle, despite many discussions with product teams **What problems is Dotdigital solving and how is that benefiting you?** - elegantly stewards supporters through complex journeys and ensures we retain (and acquire) them seamlessly **Official Response from Rob Hughes:** > Hey Jess, Thank you for your review! We're happy to hear that you find Dotdigital's features and customer support helpful and that you value our platform's ease of use. We appreciate your feedback regarding the footers and folder management! Regards, Rob H ### 44. Empowers Marketing with Expert Support **Rating:** 5.0/5.0 stars **Reviewed by:** Vinnie B. | Digital Marketing Officer **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I really appreciate the in-person events hosted by Dotdigital. They are a great way to follow industry trends, meet others, and hear from experts. The events provide me with expert advice and the ability to ask questions, which isn't possible online. The advice actually works, and they are always on hand to help. Additionally, the initial setup was very easy. **What do you dislike about Dotdigital?** Sometimes there are too many marketing emails **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital gives me expert advice and the ability to ask questions. Their advice actually works, and they're always on hand to help. **Official Response from Rob Hughes:** > Hey Vinnie, Thanks for the review! We really appreciate it. Regards, Rob H ### 45. Intuitive Design but Needs Better Analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Tom T. | Digital Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I like the ease of creating visually pleasing communication; it's really easy using the drag and drop, image resizing, and the color schemes. It's really intuitive. **What do you dislike about Dotdigital?** We've had some issues with the analytics, specifically with plain text clicks being overestimated compared to the actual number of people receiving them. Even with non-human interactions turned on, it's not quite working as we would like it to. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital integrates with our CRM, allowing us to communicate with members regularly, sharing news and updates relevant to them and their professional life. **Official Response from Rob Hughes:** > Hey Tom, Thanks for the review! Please contact us to help you with the analytics issue you mentioned at support@dotdigital.com Regards, Rob H ### 46. A powerful, flexible platform with exceptional onboarding support **Rating:** 5.0/5.0 stars **Reviewed by:** Jason T. | CRM & Website Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 01, 2025 **What do you like best about Dotdigital?** Dotdigital’s flexibility and automation options have transformed the way we manage customer engagement. From segmentation and personalisation to cross-channel messaging, it delivers real impact. The onboarding process was incredibly smooth thanks to Sarah Forbes, who has been outstanding—quick to respond, knowledgeable, and genuinely supportive throughout. Her guidance made the setup feel effortless. The UI is intuitive, integrations are seamless, and Insight Data has significantly improved our targeting and reporting. **What do you dislike about Dotdigital?** While the platform is powerful, some of the more advanced features (like programmatic content blocks or complex automation journeys) could benefit from more in-app guidance or examples. Reporting dashboards are good, but exporting data for detailed campaign comparisons can be a little fiddly. **What problems is Dotdigital solving and how is that benefiting you?** We began our Dotdigital journey in April to support our 140+ Personal Travel Agents with professional, automated marketing. Even though we're still early in the process and haven’t yet used all of the platform’s functionality, it’s already made a huge difference. It’s allowed us to centralise campaigns, personalise them at scale, and reach customers more effectively with minimal manual effort. Integration with our CRM means we’re finally starting to get a clearer picture of customer behaviour and booking patterns. It’s helping us support our agents better, with smarter, more consistent marketing. **Official Response from Rob Hughes:** > Hey Jason, Thanks for the review! We really appreciate it. We have a bunch of content on our help centre which should hopefully help with being able to use our advanced features: https://support.dotdigital.com/en/ or feel free to reach out to our support team at support@dotdigital.com, and our team can help with these features. Regards, Rob H ### 47. User-Friendly Platform, Superb Support **Rating:** 4.0/5.0 stars **Reviewed by:** Emily C. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 18, 2026 **What do you like best about Dotdigital?** I like Dotdigital's easy-to-use platform and helpful customer success support. I find value in email marketing, benefiting from the training in personalisation, customer data platform, and marketing automation capabilities. The email campaign creation features, especially the content and layout, are particularly useful to me. **What do you dislike about Dotdigital?** I think setting up the data integration was complex from what I've heard. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps with personalisation, acts as a customer data platform, and automates marketing. **Official Response from Rob Hughes:** > Hey Emily, Thank you for the review! We appreciate it. Regards, Rob H ### 48. Smart Templates and Easy Uploads Make Creating Files a Breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 05, 2026 **What do you like best about Dotdigital?** Smart template designs, easy to use and upload images/documents **What do you dislike about Dotdigital?** The file set-up process, feels a bit clunky and could be streamlined **What problems is Dotdigital solving and how is that benefiting you?** Designing mailers each time, we have set templates we use **Official Response from Rob Hughes:** > Hey, Thanks for the review! Regards, Rob H ### 49. Easy to use and adaptable to your needs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 16, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Dotdigital?** The interface is very user-friendly, and I can create good-looking emails with very little effort. The support is excellent as they deal quickly with questions and issues with the system. **What do you dislike about Dotdigital?** I would like the reporting on hotspots to be easier to download and integrate into reports - there are elements of reporting that cannot be downloaded at all which can be frustrating. **What problems is Dotdigital solving and how is that benefiting you?** It allows us to create different emails for all of our audiences that look distinct while retaining our brand values. **Official Response from Gemma Irish:** > Hey there Thanks for your review. It's great! Regards Gemma I ### 50. Dotdigital Training - Monday 1st September (with Stephen Hardy) **Rating:** 4.5/5.0 stars **Reviewed by:** Jody S. | Customer Communications Executive, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 03, 2025 **What do you like best about Dotdigital?** I am particularly looking forward to utilising some of the hidden gems and extra features not currently available to us. These include AI suggestions for subject lines and the 'geographical query' function that will allow us to target regional addresses more easily. In addition, some of the platform's features will allow us to time-save when building emails e.g. adding alt text at the same time as uploading an image **What do you dislike about Dotdigital?** The only feature not available or usable to us that I can think of is the ability to remove false link groups that I have previously mistyped e.g. 'Liverpol' instead of 'Liverpool'. This would be a really handy addition to our existing features. **What problems is Dotdigital solving and how is that benefiting you?** It is providing a quicker, slicker and more user-friendly system than we currently use, plus its AI features in particular will help us shape and hone our emails effectively. Current data flow problems will also be rectified and it will be handy to have a dedicated Account Manager to hand for day-to-day queries - this should particularly help with any deliverability issues we face from time to time. **Official Response from Rob Hughes:** > Hey Jody, Thanks for the review! We really appreciate it. Regards, Rob H ## Dotdigital Discussions - [Can I have a loyalist dot digital trooper t shirt](https://www.g2.com/discussions/26298-can-i-have-a-loyalist-dot-digital-trooper-t-shirt) - 1 comment, 1 upvote - [What's the next big showstopping element or functionality element?](https://www.g2.com/discussions/25050-what-s-the-next-big-showstopping-element-or-functionality-element) - 1 comment, 1 upvote - [Can dotMailer track attachments?](https://www.g2.com/discussions/can-dotmailer-track-attachments) - 2 comments, 1 upvote - [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment - [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment - [View Dotdigital pricing details and edition comparison](https://www.g2.com/products/dotdigital/reviews?page=3&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-09-22+06%3A25%3A15+-0500&secure%5Bsession_id%5D=8e77fc6f-bf13-4f35-8e61-8ca1ccf8a6f2&secure%5Btoken%5D=fa57bf0ad92c910f51d8bc24299b176f62ef978ce4e221a4a00f861457027489&format=llm_user) ## Dotdigital Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Automated Responses - Chat/Messaging - Generative AI - Call Recording - Activity Dashboard - Sentiment Analysis - Communication Management - Real-Time Reporting - SMS Messaging - Interaction Tracking - Audio/Video Conferencing - Call Monitoring - Customizable Branding - Call Routing - Contact Management - Voice Mail - Multi-Language - Two-Way Audio & Video - Real-Time Updates - Chat Transcript - Reporting/Analytics - Live Chat - Caller ID - IVR - Real-Time Monitoring - SMS Marketing - File Sharing - Fax Management - API - AI Copilot - Chatbot - Mobile Access **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Alerts/Notifications - Drip Campaigns - Customer Segmentation **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Platform Basics** - Dynamic Segmentation - Journey Optimization **Functionality** - Ease Of Integration - API Call Speed - Unified Communications - Alerts/Notifications - Computer Telephony Integration - Multi-Channel Communication **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing - Activity Dashboard - Activity Tracking - A/B Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Tracking** - Placement - Open Rate - Time to Open **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Support** - Documentation - Community Support - Professional Support **Page Optimization** - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - Analytics **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability - Workflow Management - List Management - Template Management - Email Management - Subscription Management - Click Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Reporting** - Campaign Performance - Domain Reputation **Triggered Content** - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **Additional Functionality** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - Contact Database - Campaign Analytics - SMS Messaging - Customizable Forms - Autoresponders - Email Marketing - Message Personalization - Reporting/Analytics - Dynamic Content - Customizable Fields - Campaign Scheduling - Email Distribution **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration **Agentic AI - Push Notification** - AI/Machine Learning **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Reporting & Analytics** - A/B Testing - Basic Reporting **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration - Third-Party Integrations **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification **Additional Functionality** - Personalization - Autoresponders - Customer Segmentation - Newsletter Management - AI Copilot - WYSIWYG Editor - Engagement Tracking - Preview Functionality - Email Tracking - Email Campaign Management - Landing Pages/Web Forms - Customizable Branding - Lead Capture - Mobile Optimization - Customer Journey Mapping - ROI Tracking - Activity Dashboard - Customizable Fields - Reporting/Analytics - Click Tracking - List Management - GDPR Compliance - Subscriber Management - Email Sequences - Campaign Scheduling - Event Triggered Actions - Multi-Language - Template Management - Customizable CTAs - Real-Time Analytics - Dynamic Content - CAN-SPAM Compliance - Multi-Channel Marketing - HTML Editor - Contact Management - Drip Campaigns - Campaign Analytics - Product Recommendations - Image Library - Workflow Automation ## Top Dotdigital Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,563 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,577 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,316 reviews)