Dotdigital Reviews & Product Details

What I like best about Dotdigital is how accessible and intuitive the platform is you don't need to be a marketing expert to get up and running quickly. The drag-and-drop email builder and clear navigation make it easy for anyone on the team to jump in without a steep learning curve.

The segmentation is a real standout for me. It's straightforward to slice your audience based on purchase behaviour, engagement levels, demographics, or custom data fields all without needing to write a single line of code. You can build really precise segments in just a few clicks, which means campaigns feel targeted and relevant rather than generic.

The Magento integration is seamless, which makes a huge difference. Customer and order data syncs automatically, so you can trigger automations based on real purchase activity abandoned cart emails, post-purchase flows, win-back campaigns all pulling live data directly from your store. It removes the manual work and keeps everything connected Review collected by and hosted on G2.com.

The main areas where I think there's room for improvement are the SMS experience and the reporting dashboards. The SMS functionality feels a little underdeveloped compared to the email side of things it could be more intuitive and better integrated into the overall campaign workflow, so it feels like one seamless experience rather than a separate add-on.

The dashboards are useful but can feel a bit clunky at times. I'd love to see more flexibility in how you can view and customise your reporting being able to pull the metrics that matter most to you in a cleaner, more visual way would make a real difference to how quickly you can act on insights. Review collected by and hosted on G2.com.

Dot Digital has been excellent from day one. Having worked with them previously at Marie Curie and now Sue Ryder, I am finding them consistently good. The customer support from our account manager, Tom, has been great, and the online chat function sees that I never get stuck. Dot Digital is easy to use, I use it on a daily basis. It's also great that it's easy to implement and easy to integrate with other platforms. Having used Mailchimp previously, this system beats it. Review collected by and hosted on G2.com.

There are a few key things missing from designs, and it seems that big picture thinking has been implemented instead of actually thinking of user experience. This includes things such as the chat icon blocking data in the bottom right hand corner of a report, SMS reporting via a Google Sheet not being a thing just to name a couple. Review collected by and hosted on G2.com.

Dotdigital has verified it’s powerful support for marketing through adopting diverse channels and offering robust services

The process of campaigns creation is efficiently managed by this app, with pre-built templates

The segmentation and automation process are well developed by this app to keep marketers charged

There is remarkable integration support with diverse programs including CRM

We get perfect onboarding facilitation and guide from the app Review collected by and hosted on G2.com.

There is a significant need for learning before operating this app and it takes time

The price for Dotdigital increases, more so when contacts keep popping or scaling upwards Review collected by and hosted on G2.com.

Dotdigital is definitely the ESP that I have found easy to pick and run with, much more user friendly than some of their competitors. Can easily create campaigns, segmentations and journeys that businesses would need. Also their chatbot AI is actually really helpful and when not their customer support team are really responsive. Review collected by and hosted on G2.com.

Dotdigital can be a touch basic and misses some finer touches such as being able to create different versions of a email journeys so that you aren't having to delete or copy previous ones and can revert if the changes prove to be ineffective. Also we have an issue where clients have multiple accounts within our business but all registered under a single email address, Dotdigital's inability to use anything except email address as the contact's unique identifier has proved problematic. Review collected by and hosted on G2.com.

I love using Dotdigital for all our Email and SMS marketing. I appreciate the personalisation, automation, and quickness of using templates. What stands out for me is the ability to make programs easily and analyze them. I find the advanced features immensely helpful compared to other ESPs. I particularly enjoy the ability to personalise the user experience and automate campaigns to save time. The initial setup was easy, which was a great relief. I also value the use of segments for targeted emails, as it enhances our marketing efforts. Review collected by and hosted on G2.com.

I dislike that A/B testing on transactional emails is limited. Right now, you can only use automation to split the campaigns. It would be better if you could A/B split like the marketing emails now allow. Review collected by and hosted on G2.com.

The automation and journey-building tools are the standout features for us. We can map out multi-step journeys with triggers, timing rules, and decision points based on customer behaviour or data, which makes it much easier to manage ongoing communications at scale. Segmentation is also a big benefit because it allows us to tailor messaging to specific groups, improving relevance and engagement. From a day-to-day perspective, it’s helpful having a platform that supports both campaign activity and automated transactional messaging, so we’re not switching between tools to manage different types of emails. Review collected by and hosted on G2.com.

There are a few areas where Dotdigital could improve. Some of the more advanced features, like automation and segmentation, can feel a bit complex to set up and troubleshoot, especially when you're in a hurry or dealing with multiple data points and conditions. When things don't work as expected, it can take time to pinpoint where the issue is, and clearer diagnostic tools or at-a-glance troubleshooting would make it easier. Some tasks involve more steps than expected, so streamlining workflows and making navigation more intuitive would help everyday efficiency. Also, while support is excellent, having more practical, scenario-based guidance in-product, like templates or best practice prompts for common automations and transactional setups, would make onboarding new users and building confidence faster. Review collected by and hosted on G2.com.

I use Dotdigital as a marketing tool to reach our customers, allowing us to inform them about offers and new product launches. It's super easy, quick, and efficient. I love the segment option and the ability to change the look and feel to match our branding. The embedded forms are a great feature as well. I really appreciate the flexibility and automation, which make managing our welcome, abandoned cart, and product flows so easy. We can easily create dedicated product flows and enroll customers to receive specific content when they purchase a product. Scheduling sends at specific times is also straightforward, freeing us from manual sends. The initial setup was easy and quick. Review collected by and hosted on G2.com.

I don't have any suggestions at the moment, maybe more available fonts or possibility to integrate more dynamic HTML. Review collected by and hosted on G2.com.

The platform is easy to use, with good training provided and the online academy there to easily answer any queries we have had during onboarding. When we have needed a bit more support, then availability and speed of the customer support team has been excellent. We found the integration with our CRM tricky, but that is down to the complexities of the CRM, and have found that now we have access to all our data, we are able to segment better and be more targeted than we could with our old e-marketing platform. We are using Dot Digital daily, and finding it simple and self-explanatory. Review collected by and hosted on G2.com.

There is only one thing that I find tricky and that is the summary email send reports. It would be good if these could be split into two parts - high level send stats, and then the more detailed analysis of behaviour. Review collected by and hosted on G2.com.

I use Dotdigital to build marketing and transactional email campaigns, and I like that it makes building emails and programs really simple and easy for most people to pick up. I appreciate the automation feature, allowing me to see everything at a glance without the need for manual intervention. I enjoy the program building feature because, although it looks complicated at first, it's quite simple and I like building the logic. It helps me create full campaigns and automate them while personalizing the user experience with effective segmentation, saving me a lot of time and providing a better experience for customers. I also prefer the look and feel of the emails built with Dotdigital, and I found the initial setup to be very easy. Review collected by and hosted on G2.com.

It would be nice to be able to edit a scheduled campaign without having to cancel the scheduled send, edit it, and then schedule the email again. Review collected by and hosted on G2.com.

I find Dotdigital's dynamic content really interesting because it lets us create single emails that change depending on the recipient, which is drastically increasing the speed of our workflow. It also allows us to create more personalized experiences. These features are valuable because they're a time saver and open the door to more opportunities for commercialization and personalization. I appreciate that it helps deliver more tailored content and offers rather than a one-size-fits-all approach. Additionally, setting it up was pretty easy, with only a couple of minor issues. The onboarding process and training were smooth, thanks to the great people guiding us. We're able to connect our platforms nicely with Dotdigital, making our automations even more powerful. Review collected by and hosted on G2.com.

Right now, we've not used the system enough to really find any downsides, although I think one challenge that we're going to have is coming up with all the different ideas and opportunities that we might have for automations. Particularly as we're now entering a phase in our business that is much more commercially driven than it has been previously. So I'm hoping to be able to use the academy and all of the support and guides to help me do this. But I think that's one thing that may become a challenge. Review collected by and hosted on G2.com.