Dotdigital Reviews & Product Details

I love how easy it is to create highly designed, technical emails without having to mess around with code. From the first time I used it, I found the editor brilliant, and it completely changed how I design and build emails. I can integrate Nifty Images elements easily to add creative, dynamic touches, and using the dynamic blocks within the editor is fantastic too.

It’s also great how straightforward it is to train other team members on the platform thanks to its intuitive UI/UX. The collaboration features for email campaigns, forms, and more are really beneficial for efficiency.

Since using Dotdigital, the speed at which we can turnaround campaigns for clients has improved massively, allowing us to continue improving and building the best campaigns possible. Review collected by and hosted on G2.com.

Sometimes there are glitches that halt my work. For example, a campaign won’t save for an unknown reason, or images won’t upload to the image bank—again, with no explanation for why this happens.

There have also been times when a couple of team members are in the same campaign at the same time, and one person ends up saving over the other’s progress, which causes work to be lost. It would be helpful if the platform could notify us when someone else is in a campaign at the same time. Review collected by and hosted on G2.com.

Enterprise scalability with built-in integrations as well as API extensibility. The multi-channel capabilities, segmentation, and automation interfaces really make DotDigital a fantastic CRM system. The team is solution-oriented and the platform reflects that. Plus, the white glove support is unparalleled with BOTH AI and real humans available to jump in and help. Review collected by and hosted on G2.com.

Lack of mobile app, or mobile browser capabilities for last-minute fixes, or checking in on analytics. It would also be great if a contact record could have a unique contact ID that has email, phone or other records attached, rather than have the email or phone be a unique identifier for each contact. Review collected by and hosted on G2.com.

All the different options available to you & the ease of use. The drag and drop interface for example has saved me a lot of time each week.

They also add in a lot of integrations consistently, making sure the platform is up to date with new marketing trends.

I particularly like the new Winston AI bot they have added in, which gives useful recommendations. Review collected by and hosted on G2.com.

One thing I would say I dislike is only having 150 campaigns available in one page n the reports section. When it comes to reporting on overall open rates etc, and there's more than 150 emails sent in a date range, it can be annoying. Review collected by and hosted on G2.com.

What I like best about Dotdigital is how accessible and intuitive the platform is you don't need to be a marketing expert to get up and running quickly. The drag-and-drop email builder and clear navigation make it easy for anyone on the team to jump in without a steep learning curve.

The segmentation is a real standout for me. It's straightforward to slice your audience based on purchase behaviour, engagement levels, demographics, or custom data fields all without needing to write a single line of code. You can build really precise segments in just a few clicks, which means campaigns feel targeted and relevant rather than generic.

The Magento integration is seamless, which makes a huge difference. Customer and order data syncs automatically, so you can trigger automations based on real purchase activity abandoned cart emails, post-purchase flows, win-back campaigns all pulling live data directly from your store. It removes the manual work and keeps everything connected Review collected by and hosted on G2.com.

The main areas where I think there's room for improvement are the SMS experience and the reporting dashboards. The SMS functionality feels a little underdeveloped compared to the email side of things it could be more intuitive and better integrated into the overall campaign workflow, so it feels like one seamless experience rather than a separate add-on.

The dashboards are useful but can feel a bit clunky at times. I'd love to see more flexibility in how you can view and customise your reporting being able to pull the metrics that matter most to you in a cleaner, more visual way would make a real difference to how quickly you can act on insights. Review collected by and hosted on G2.com.

I like the possibility of creating great segmentation to send more targeted emails to my database, plus the design element Dotdigital has to offer, it has enabled us to create on brand engaging emails that have generated a much better response. The updated AI features have also had an improvement on email campaigns that have been sent and we have seen an increase in the performance of Dotdigital. Review collected by and hosted on G2.com.

Honestly, there aren't many things I dislike, I would say I wish I had more control of the email designs. Review collected by and hosted on G2.com.

Dot Digital has been excellent from day one. Having worked with them previously at Marie Curie and now Sue Ryder, I am finding them consistently good. The customer support from our account manager, Tom, has been great, and the online chat function sees that I never get stuck. Dot Digital is easy to use, I use it on a daily basis. It's also great that it's easy to implement and easy to integrate with other platforms. Having used Mailchimp previously, this system beats it. Review collected by and hosted on G2.com.

There are a few key things missing from designs, and it seems that big picture thinking has been implemented instead of actually thinking of user experience. This includes things such as the chat icon blocking data in the bottom right hand corner of a report, SMS reporting via a Google Sheet not being a thing just to name a couple. Review collected by and hosted on G2.com.

I really like that Dotdigital is easy to use, and it has a lot of integrations available which makes it quite versatile. It's quite technical in how things connect, allowing you to understand the connections and the time it takes for flows to populate. The data management is really robust, and they have strong privacy protocols. The platform also includes a great RFM analysis tool, which I appreciate as it's free with the platform. Additionally, Dotdigital is like a graduated version of Mailchimp with more automation and data analytics, and the support from the Dotdigital team is really robust, which is second to none. The initial setup was very easy for my team. Review collected by and hosted on G2.com.

I think they were pretty late to the SMS game, and so the SMS function feels a little bit slower than other platforms such as klaviyo and Attentive. They also don't have an inbuilt pop-up form, and you need a third party for that, which can be another cost added to the platform, and it would be better if everything was in one place. Review collected by and hosted on G2.com.

I use Dotdigital for all our mass emails, automated emails and journeys, forms, surveys, and integration with our Shopify store. I find it to be a one-stop shop for engaging our supporters digitally. It holds all our information and streamlines our communications, keeping us consistent with templates and allowing automation and integration with our websites. I like how it makes a smoother journey for our supporters. The UX of editing and creating emails is much better than other platforms I've used. The help and support are also very good. I enjoy mapping out visual journeys. Review collected by and hosted on G2.com.

Reporting for journeys is difficult when monitoring monthly trends. Exporting engagement data against individuals is impossible. Permission control on users is limited, it would be nice to block permissions to certain data fields. Forms are basic, for example, there are no address verification options and validation of data. Review collected by and hosted on G2.com.

I find Dotdigital incredibly valuable for our email marketing needs. The platform makes it simple to build emails, and we've managed to create a consistent-looking email newsletter thanks to the use of Custom Blocks. The audience segments feature is particularly useful, as we've been able to make detailed segments based on interests or previous clicks, which has boosted our remarketing efforts and increased open and click-to-open rates. The triggered emails feature is superbly useful for us, especially as we use it for transactional emails whenever a donation is made through our integrated payment portal. Overall, these features make Dotdigital stand out to me. Our account manager, Sean Ardley, has been brilliant throughout our time with him - exceptionally helpful and always answers queries promptly. Review collected by and hosted on G2.com.

I would like to see more customization on the Email Dashboard so I can see charts/graphs on the metrics we specifically find useful at our charity. Though, admittedly this could be a knowledge gap on my part. Review collected by and hosted on G2.com.

What I like best about Dotdigital is how intuitive and flexible the platform is for managing email and marketing automation. It makes it easy to build, schedule, and personalise campaigns without needing a lot of technical expertise. The segmentation tools are particularly strong, allowing us to target the right audiences with relevant messaging, which has noticeably improved engagement.

I also really value the level of support provided by the Dotdigital team. They’re responsive, knowledgeable, and proactive in helping us get the most out of the platform. The integrations with other systems we use are smooth, which helps streamline our workflow and saves time across campaigns.

Overall, it’s a reliable, user-friendly platform that supports both day-to-day marketing needs and more advanced campaign strategies. Review collected by and hosted on G2.com.

The reporting and analytics, although useful, can sometimes feel limited or not as intuitive as they could be, particularly when trying to extract more detailed insights or build custom reports. Additionally, certain interface elements can feel slightly dated, and navigating between different sections isn’t always as seamless as it could be. Review collected by and hosted on G2.com.