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Fivetran Reviews & Product Details

Fivetran Overview

What is Fivetran?

Shaped by the real-world needs of data analysts, Fivetran technology is the smartest, fastest way to replicate your applications, databases, events and files into a high-performance cloud warehouse. Fivetran connectors deploy in minutes, require zero maintenance, and automatically adjust to source changes — so your data team can stop worrying about engineering and focus on driving insights.

Fivetran Details
Product Website
Languages Supported
English
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Product Description

Fivetran is an ETL tool, designed to reinvent the simplicity by which data gets into data warehouses.

How do you position yourself against your competitors?

Unlike previous-generation ETL tools, Fivetran does not require any complex setup or exhaustive maintenance. Fivetran competitors are typically orchestration tools that require heavy configuration to get started and offload maintenance tasks to the user. These tools force companies to define ETL logic themselves using a convoluted UI or custom code in uncommonly known languages. When a data source inevitably has an API update or a schema change, causing the pipeline to break, it’s the user’s responsibility to fix it, a costly burden.

Fivetran, on the other hand, turns all of your data sources into normalized schemas that are ready for querying automatically. Fivetran users can expect a simple 5-minute setup and zero-maintenance.


Seller Details
Seller
Fivetran
Company Website
Year Founded
2012
HQ Location
Oakland, CA
Twitter
@fivetran
5,473 Twitter followers
LinkedIn® Page
www.linkedin.com
1,339 employees on LinkedIn®
Description

Fivetran fully automated connectors sync data from cloud applications, databases, event logs and more into your data warehouse.

Our integrations are built for analysts who need data centralized but don't want to spend time maintaining their own pipelines or ETL systems.

Focus on what really matters, driving analytics for your business.


Javier C.
JC
Overview Provided by:

Recent Fivetran Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"FiveTran is expensive but worth it"
It has reduced our data engineer headcount and their communication about issues/bugs has been great, highly proactive. Our trust level is high wit...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Best Third Party ETL"
Great variety of connectors and ease of setup
JD
Juan D.Mid-Market (51-1000 emp.)
5.0 out of 5
"Very easy to use and set up"
Setting up connectors is very easy and intuitive. Their customer support has been amazing so far. We are using Fivetran as our sole Extraction and ...
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Fivetran Media

Fivetran Demo - Fivetran product screenshot | Connectors
The connector overview displays all connectors the user has and the time since they were last updated.
Fivetran Demo - Fivetran product screenshot | Schema
On the schema view, users can select which tables and columns to sync and which columns to hash.
Fivetran Demo - Fivetran product screenshot | Setup
The Setup view displays the Connection Details as well as Connector Settings. From here, users can select sync frequency, choose whether or not to receive delay notifications and trigger historical re-syncs.
Fivetran Demo - Fivetran product screenshot | Status
The Status page indicates when the next sync will run and if the syncs are running on schedule. It includes detailed sync information, including the entire sync duration, the time that the sync started and ended, the status, extract time, process time, load time and data volume. The page also inc...
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Official Interactive Demo

Fivetran demo available

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Video Reviews

406 Fivetran Reviews

4.2 out of 5
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406 Fivetran Reviews
4.2 out of 5
406 Fivetran Reviews
4.2 out of 5

Fivetran Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for FivetranQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Eric A.
EA
Chief Data Officer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fivetran?

Most of the older connectors are reliable -- consistent data, a consistent data delivery schedule, easy setup, implementation, and integration. Review collected by and hosted on G2.com.

What do you dislike about Fivetran?

We operate Fivetran in a multi-tenant environment. While not all Fivetran users will have a similar setup, this creates numerous problems.

1. Schema standardization. If we connect the same source for different customers, often different table schemas will be delivered to our destination. Columns will appear in one instance but not another. Column datatypes will be different between instances. Tables may be missing entirely. This problem required us to write a series of very complicated custom scripts to standardize the data delivery.

2. Pricing transparency. Fivetran is very opaque about pricing. Daily summaries of row usage by table are provided, but we often incur large charges where Fivetran is unable to explain why those charges were incurred. The lack of pricing auditability is a big issue.

3. Standard tables. This is a new feature that Fivetran began rolling out mid-2024 which will drastically run up our Fivetran costs if we aren't watching carefully. They are turning on dozens of "standard reports" for common connectors that may increase our usage (and costs) by 5-10x. Currently these cannot be programitcally disabled with the Fivetran REST API.

4. Data delivery control. While we can control database and schema names from Fivetran, we cannot change the behavior of 1 Destination to 1 Database and 1 connector to 1 schema. This has shoehorned us into an unsustainable architecture as we grow.

5. Customer support is below average. If an issue moderate to hard they will close your ticket and not address it. Review collected by and hosted on G2.com.

What problems is Fivetran solving and how is that benefiting you?

Fivetran gives us quick access to data from common APIs. Review collected by and hosted on G2.com.

Maris P.
MP
DataOps Engineer
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fivetran?

Fivetran's ease of use is definitely its standout feature. The platform is simple to navigate and doesn't require much manual intervention, which is great for streamlining data workflows. I also love the variety of connectors available—most of the tools I need are supported, and it's clear that Fivetran is continuously expanding its offerings. The managed aspect of the service means I don't have to worry about maintenance, and that’s a huge plus for saving time and resources. Review collected by and hosted on G2.com.

What do you dislike about Fivetran?

The pricing can be a bit of a pain point, especially as data usage scales up. While the managed service is convenient, the cost feels like it could be more aligned with varying business sizes or budgets. Additionally, some connectors are missing certain features or options that would be helpful, and having more customization or advanced controls would improve the overall experience. Review collected by and hosted on G2.com.

What problems is Fivetran solving and how is that benefiting you?

Fivetran solves the challenge of maintaining reliable, automated data pipelines without requiring constant monitoring or manual intervention. By managing the entire ETL (Extract, Transform, Load) process, it allows my team to focus on data analysis rather than spending time on data integration. It streamlines data flow from multiple sources into our data warehouse, ensuring that we always have up-to-date data for reporting and decision-making. This has significantly reduced the time and effort spent on managing integrations and troubleshooting, ultimately improving our operational efficiency. Review collected by and hosted on G2.com.

EV
Lead Data Engineer
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fivetran?

Fivetran's support has been very promising. We feel very easy reaching support team and getting timely response for the issue. Also , Fivetran is bundle of many connector types, which had solved and saved many of our developement and effort. Review collected by and hosted on G2.com.

What do you dislike about Fivetran?

If you can improve the documentation of HVR , that would be great. We will HVR documentation are not that self explanatory as Fivetran connector. Review collected by and hosted on G2.com.

What problems is Fivetran solving and how is that benefiting you?

Fivetran helps us with few custom connectors over SAAS application, where the data extraction is via API. Building an ETL over API related data and flatenning to meaningfull data based on domain/subject area had been very challenging. Fivetran effective solves it , almost most of its SAAS oriented connectors are helpfull for our enterprise data modeling. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fivetran?

We are at the beginning stages of setting up Fivetran as our ELT data stack tool. Fivetran has many useful features which could and we are hopeful would serve us well in our data strategy journey and implementation. Customer support seems to be great - you providing support/consulting during the first 90 days of account setup which is great. Review collected by and hosted on G2.com.

What do you dislike about Fivetran?

We are at the beginning stages of setting up Fivetran as our ELT data stack tool. We are currently facing some roadblocks regarding getting data out of Netsuite and Adaptive Insights/Workday Data sources as there is no a connector to those data sources currently set up in Fivetran. Would be great to see ease of integration to systems such as Netsuite, Workday, MyEvolv and proprietory systems. Review collected by and hosted on G2.com.

What problems is Fivetran solving and how is that benefiting you?

As I mentioned, Fivetran is going to be our tool for data extraction. We just got our account set up last week and still learning the tool as well as encounting few roadblocks regarding data extraction from our Data Systems/Sources. Netsuite and Adaptive Insights/Workday in particular. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fivetran?

The low-code interface and automated processes make it easy for new business users in the business to set up and manage data pipelines without extensive technical knowledge. It automates the whole data extraction, cleaning, and transformation process which saves time and reduces manual effort. The customisable sync schedules lets us pull in data as per our requirements.

With over hundereds of ready to use connectors, we've been able to support a wide range of our client's data sources with ease. Review collected by and hosted on G2.com.

What do you dislike about Fivetran?

As the data volume increases, the cost can ramp up quite quickly which can be a concern when a business a scaling up

Currently the transformations available are quite limited. Review collected by and hosted on G2.com.

What problems is Fivetran solving and how is that benefiting you?

Its ease of use, automation capabilities, and extensive connector library make it an excellent choice for businesses looking to streamline their data processes without needing a dedicated data engineering team Review collected by and hosted on G2.com.

JD
Manager, Data Stragegy
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fivetran?

Setting up connectors is very easy and intuitive. Their customer support has been amazing so far. We are using Fivetran as our sole Extraction and Loading tool for our data warehouse Review collected by and hosted on G2.com.

What do you dislike about Fivetran?

This is more of a niche request, but working on the sports industry there aren't as many connectors that support the tools we are used to using in the Sports Industry (Fortress, Tickets.com, TM, etc) Review collected by and hosted on G2.com.

What problems is Fivetran solving and how is that benefiting you?

It helps me build managed Extraction and Loading pipelines from multiple sources and send them over to our Datalake and Data Warehouse Review collected by and hosted on G2.com.

Verified User in Higher Education
IH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Fivetran?

Our team saved a lot of time using Fivetran. We were able accelerate adoption because of its user-friendly interface and step by step guidelines to set up connectors. We were able to connect 30+ data sources and not have to worry about schema drifts and other data engineering tasks. Also, we used Fivetran’s sdk to build custom connectors for complex integration. Customer support helped us a lot when we encountered issues. They would reply within 12 hours and offer detail feedback which helped us resolve issues quickly. Review collected by and hosted on G2.com.

What do you dislike about Fivetran?

The main concern we have with Fivetran is the pricing model. It can increase rapidly as they volume of the data increases and also the compute costs will increase when the sync frequency increases. Fivetran gives a 2-week free trial to estimate costs before you turn on the connector, but it is hard to get an additional budget mid fiscal year. Also, you will need to use Fivetran with another tool like dbt to handle complex transformations. Review collected by and hosted on G2.com.

What problems is Fivetran solving and how is that benefiting you?

Fivetran solved the challenge of replicating data from various sources to our Snowflake Data Warehouse. Before using Fivetran my team would have to spend a lot of time maintaining custom data ingestions or using other ETL tools that were not optimized for data ingestion. Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Fivetran?

Fivetran has provided us with a no code solution to extracting data into our databases and data warehouses, and has hugely simplified our data architecture and improved security. We have been able to easily integrate new systems using their out of the box connectors, allowing us to focus on the data transformation process instead of building out and monitoring the data pipelines, and it has become an integral part of our day to day operations. Review collected by and hosted on G2.com.

What do you dislike about Fivetran?

Doesn't support all of our systems yet, although the Fivetran team have done excellent work on narrowing this list over the years. Review collected by and hosted on G2.com.

What problems is Fivetran solving and how is that benefiting you?

Getting data from our systems into our data warehouse, without having to worry about building out and maintaining the pipeline. Review collected by and hosted on G2.com.

AR
Data Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Fivetran?

I love how easy the transformations to get reporting set up is; once created, doing a dbt core job on the data to create reports is very simple with the fivetran ads dbt packages. Review collected by and hosted on G2.com.

What do you dislike about Fivetran?

Getting the dbt core set up and running within fivetran seems less feature complete than running the dbt core job using your own agent. The error codes in fivetran are sometime not entirely full fleshed out, which can be confusing where the error is actually located. Review collected by and hosted on G2.com.

What problems is Fivetran solving and how is that benefiting you?

Getting raw data into our snowflake database is very useful and extremely convienent. Review collected by and hosted on G2.com.

Verified User in Restaurants
UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fivetran?

Fivetran looks great and is easy to use. I like that support is very sresponsive and that the engineers and devs are very active in making improvements. Review collected by and hosted on G2.com.

What do you dislike about Fivetran?

The comapany moves fast and sometimes that causes issues (data issues, downtime on connectors, etc). I would like to see more robust testing and QA before features roll out. Review collected by and hosted on G2.com.

What problems is Fivetran solving and how is that benefiting you?

Moving data from A to B. Fivetran helped us solve this issue for a specific use case in a way that was compliant with our current security standards. Review collected by and hosted on G2.com.