--- title: Fivetran Reviews meta_title: 'Fivetran Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 828 reviews by the users' company size, role or industry to find out how Fivetran works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 828 scale: '5' date_modified: '2026-08-14' parent_category: name: Cloud Data Integration url: https://www.g2.com/categories/cloud-data-integration --- # Fivetran Reviews **Vendor:** Fivetran **Category:** [ETL Tools](https://www.g2.com/categories/etl-tools) **Average Rating:** 4.3/5.0 **Total Reviews:** 828 ## About Fivetran Fivetran is the data foundation for AI. One platform moves, manages, and transforms data from every application, database, event stream, and file your business runs on into a governed foundation that analytics, operations, and AI can act on. Connectors deploy in minutes, run themselves, and adjust automatically when a source changes, so your data team spends its time building, not maintaining pipelines. ## Fivetran Pros & Cons **What users like:** - Users appreciate the **ease of use** of Fivetran, enjoying seamless integration and effortless maintenance post-setup. (187 reviews) - Users appreciate the **easy setup** of Fivetran, making it straightforward to integrate with existing applications. (74 reviews) - Users value the **easy integration** of Fivetran, enabling seamless connectivity with various applications and tools. (73 reviews) - Users value the **responsive customer support** from Fivetran, enhancing their overall experience and satisfaction. (62 reviews) - Users appreciate the **intuitive and simple layout** of Fivetran, making data management effortless and enjoyable. (59 reviews) - Integrations (51 reviews) - Users value the **easy integrations** of Fivetran, appreciating the seamless connectivity across multiple data sources. (49 reviews) - Data Integration (44 reviews) - Time-saving (40 reviews) - Data Management (38 reviews) **What users dislike:** - Users experience **sync issues** with sporadic failures and confusion over usage quotas, complicating their workflow. (60 reviews) - Users note that Fivetran's pricing is **quite expensive** , which limits accessibility for many potential users. (36 reviews) - Users face **integration issues** with Fivetran, especially regarding schema ownership and modifying connections efficiently. (28 reviews) - Users find the **learning curve steep** , requiring significant technical knowledge to effectively navigate the system initially. (27 reviews) - Users consider Fivetran's **pricing issues** a barrier, wishing for lower costs and more flexible options for accessibility. (24 reviews) - Feature Limitations (21 reviews) - Data Management (18 reviews) - Insufficient Guidance (18 reviews) - Missing Features (16 reviews) - Bugs (15 reviews) ## Fivetran Reviews ### 1. Easy way to uplift your business **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2023 **What do you like best about Fivetran?** Best this is how quickly we can plug and load the data with this. It made our life really easy and with hight performance I do not nned to work all day to setup one pipeline **What do you dislike about Fivetran?** I wish census could spend some time on the documentation and on the self serve side **What problems is Fivetran solving and how is that benefiting you?** Sending data to the vendors is the core for our business ### 2. Review for Census **Rating:** 4.5/5.0 stars **Reviewed by:** William J. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2022 **What do you like best about Fivetran?** It's easy to use. There's plenty of connectors to use (atleast the main ones exist). Haven't run into any performance issues. I'm unaware of any competitors. **What do you dislike about Fivetran?** Logging in via SSO is confusing UX. There's a login box with User/Pass fields - which looks nothing like an SSO box. Then after putting an SSO verifiable e-mail the Password field disappears and you can sign in via SSO. This took me some time to find out. **What problems is Fivetran solving and how is that benefiting you?** We use Census to sync product data from the data-warehouse into Salesforce for the following: Account Prospecting, Account maintainence and support, Sales performance. It helps us identify B2B users within our existing customer base. ### 3. Automated the distribution of data with constantly changing requirements **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Fivetran?** We struggled to find the best way to surface our product data to the downstream systems we needed to power the customer experience we wanted to drive. We built a custom solution in-house, but it was fragile, and the effort to update it when a team changed the data points they wanted to capture was too high. We built our first Census model in a day, and overnight, we were able to enrich far more records than we could with our previous system thanks to Census having more context from other data sources. They took the time to understand our business during the onboarding phase and provided creative solutions to expand how we're leveraging the tool and their support team is excellent at proactively reaching out when something might not be working the way we expect. **What do you dislike about Fivetran?** No real complaints, though it's worth noting that you'll need to coordinate with your data team or develop some basic SQL knowledge to extract the most value from the tool. They've made some significant strides in enabling a low/no-code approach to setting up audience segments once you've built that muscle, but to get the maximum value, it will help to have some foundational SQL skills. **What problems is Fivetran solving and how is that benefiting you?** We had various data asks from other business areas that required us to pipe data from our product to a myriad of systems. Those requests were constant and ever-changing. Census allowed us to create a series of common models on which the other cross-functional teams could align and extract insights from the most relevant data. ### 4. Decent tool that will save your analytic's department time **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2022 **What do you like best about Fivetran?** Easy to start, you don't need to talk to any sales reps, just create your account and start using this service. Free trial for each new connector – cool feature that gives you enough time to understand whatever everything works as you planned or not. **What do you dislike about Fivetran?** It's a little bit pricey. The most disturbing thing is that you can't optimise data usage for some of the connectors, it's just impossible to 'unclick' it in the interface, so the data will be synced anyway which will increase your usage and your overall monthly price. **What problems is Fivetran solving and how is that benefiting you?** It helps to set up ETL quickly without coding, just by clicking. It's definitely a huge time saver for me. ### 5. Census is easy-to-use and very powerful, and so has become an integral part of our data tech stack. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2022 **What do you like best about Fivetran?** I enjoy how straightforward Census is to use, especially when setting up a new connection. It's very much a plug-and-play tool, which is so useful. **What do you dislike about Fivetran?** I've found modifying existing connections to be a bit tricky, especially when there are platform changes in between the initial set up of the connector and modifying it. E.g., I recently wanted to modify a connector that had a 'Create only' matching rule and create a new connector with the same matching rule, but that rule had been removed. I also find I receive a lot of marketing material from Census. **What problems is Fivetran solving and how is that benefiting you?** Syncing data from our data warehouse into existing tools. In particular, we use Census to populate fields in Mixpanel and Hubspot, which means that we can utilise a lot of the existing reporting tools in those two apps without having to create our own reports all the time. ### 6. Census makes activating our data easy **Rating:** 5.0/5.0 stars **Reviewed by:** Tim F. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Fivetran?** Easy to set up, maintain and administer. Supports every destination we need! **What do you dislike about Fivetran?** We have no complaints about Census at this time. It's a great tool. **What problems is Fivetran solving and how is that benefiting you?** We strive to get the right data in front of the right people in the organization. Census helps us do this by getting data into the tools people are using as part of their workflow. ### 7. Good for getting from 0 - 1 **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Fivetran?** Easy to get up and running. All you need are queries that can map to custom fields (in our case, SQL) and the destinations for custom fields (services like salesforce, zendesk, etc.). **What do you dislike about Fivetran?** Incremental syncs require connecting to a read/write instance of your data source - but Census does not recommend connecting to your production instance. This requires a little bit of additional work to get off the ground. It would be interesting if Census could offer a solution in this space. **What problems is Fivetran solving and how is that benefiting you?** Reverse ETL functionality without all the infrastructure required for reverse ETL. It's allowed less technical teams to, with a bit of query knowledge, get data from one source to another. ### 8. Good integrations and easy to navigate **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2023 **What do you like best about Fivetran?** Audience hub is very user friendly and it makes life easier without having to use SQL **What do you dislike about Fivetran?** Census does not have the best UI. also it could do with making the data fields searchable via typing rather than only being able to scroll. **What problems is Fivetran solving and how is that benefiting you?** Ability to push data from entities into braze via synchs. ### 9. Toolkit essential **Rating:** 4.5/5.0 stars **Reviewed by:** Julia S. | Analytics Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2022 **What do you like best about Fivetran?** Setting up syncs with Census has been very simple and essential to connecting my models nightly to SalesForce. I trust my synch as I am always notified if something goes awry. Reliable! **What do you dislike about Fivetran?** I want to be able to edit my synchs - there are situations where you must create an entirely new synch, which can get time-consuming. Also - I would like to be able to search for specific columns, more granular than the entire table. **What problems is Fivetran solving and how is that benefiting you?** We are able to seamlessly link essential data for increased visibility across the company. ### 10. Good experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Fivetran?** Fivetran helps you centralize data from different places in one data warehouse. The whole concept is strong. The setup is extremely easy, and the support is helpful as well. **What do you dislike about Fivetran?** Fivetran works with connectors. The principle is easy and strong, but the connector needs to be available. If the connector is not available, you're simply out of luck. You can submit an idea, but you have to wait until they have time. **What problems is Fivetran solving and how is that benefiting you?** We had different data sources in different places, and combining those to get one version of the truth proved to be challenging. Via Fivetran this was very easy to accomplish. Also, once setup you don't have to look back. ### 11. Great product solving real issues **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2022 **What do you like best about Fivetran?** Census is very user-friendly and easy to configure. I use it on a weekly basis and it is always a great experience. Also, the alerts for when a sync fails are very helpful so you can fix them on the spot and not compromise the data being pushed back into systems. **What do you dislike about Fivetran?** Personally, I do not dislike any functionality of Census. It has always accomplished everything I needed it to do and since the first time I used it is seemed clear what needed to be done. **What problems is Fivetran solving and how is that benefiting you?** Direct connection with Salesforce is the main use at my company and it solved a big issue which is giving Sales and Customer Success people the access to the data they need right into the account object so they do not need to move to another system in order to the get that info. ### 12. No frills ETL for 99% of usecases **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Fivetran?** 1. It has all the sources and destinations that I need 2. The documentation is very helpful 3. The editor is very intuitive 4. Email alerts/notifications are a lifesaver **What do you dislike about Fivetran?** 1. There is a bit of a learning curve 2. No dbt support 3. It could be faster (although this is more of a nice to have) 4. It's very opinionated now. I would prefer it allow more of a "building blocks" approach to some pipelines **What problems is Fivetran solving and how is that benefiting you?** Data about our marketing and sales efforts sit in disparate B2B systems and the data warehouse due to the operational complexity of our business. Census saves us 100s of hours in building custom data pipelines ### 13. Very practical and easy tool to work with **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Restaurants | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2022 **What do you like best about Fivetran?** The UI is clear and makes it easy to configure and schedule jobs that need to be run. Amazing support team to work with to get your questions answered. They have great documentation as well. **What do you dislike about Fivetran?** There were a few issues we knew would happen ahead of purchasing Census. However, the census support team has been very helpful. It is not easy in Census to convert looker looks to an actual census job. **What problems is Fivetran solving and how is that benefiting you?** Census is allowing us to pipe information from other sources into Salesforce. This has allowed us as a business to make SFDC more reliable and be one place to gather information you need. ### 14. Love Census and how simple it is **Rating:** 4.5/5.0 stars **Reviewed by:** Cian F. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Fivetran?** I absolutely love the simplicity of the tool - it's completely untangled our data streams and has helped teams from Rev ops to Demand Gen. **What do you dislike about Fivetran?** The onboarding is a little confusing, and could use some work in terms of explaining key concepts. **What problems is Fivetran solving and how is that benefiting you?** Cenus is allowing to connect our numerous data streams into one place. It has benefitted teams across our GTM and EPD orgs. ### 15. Census is a wonder! **Rating:** 4.5/5.0 stars **Reviewed by:** Randall H. | Analytics Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2022 **What do you like best about Fivetran?** Census makes it very intuitive and straightforward when navigating their UI and performing reverse ETL with various tools. The amount of tools they offer is plenty and abundant. **What do you dislike about Fivetran?** One thing that could be improved on is the ability to change the identifier without requiring to set up the entire sync. However, I can imagine this to be a bit technically challenging. **What problems is Fivetran solving and how is that benefiting you?** The problem Census is solving for us is reverse ETL: Taking completely modeled data and shoving it back into Salesforce so we can use Salesforce and real-time data from our product at the same time ### 16. The perfect sync **Rating:** 5.0/5.0 stars **Reviewed by:** Dallas J. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Fivetran?** -- Great customer support and very hands on with getting us up and running and maintenance -- Software was exactly what we needed to get audiences from our robust database into our different markeitng tools. **What do you dislike about Fivetran?** none! software works well and as intended. **What problems is Fivetran solving and how is that benefiting you?** Syncing our customers across all channels. We have a huge customer database and want to ensure we're marketing to the same cohorts across all channels. Creates an omni-channel experience. ### 17. A great service that helps us do some heavy lifting around data sync'ing **Rating:** 4.5/5.0 stars **Reviewed by:** Denis H. | CTO, Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2022 **What do you like best about Fivetran?** Fivetran sync's several 3rd party services for us, meaning we didn't have to write custom code. **What do you dislike about Fivetran?** It can be complicated to align and predict the Consumption-Based Pricing and monthly active rows, especially for growing data sets or rapidly changing data sets. **What problems is Fivetran solving and how is that benefiting you?** Connecting 3rd party data sources to our data lake. This gives my engineering teams time back and reduces low value areas we need to maintain. ### 18. A must-have tool for getting your data to be where you need it **Rating:** 4.5/5.0 stars **Reviewed by:** Nadav G. | Strategic Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2022 **What do you like best about Fivetran?** It's easy to use, intuitive, and potent solution to get data flowing to all the right places. Even small companies can now benefit from an efficient data structure thanks to tools like Census. **What do you dislike about Fivetran?** I think the pricing should be based on actual data being transferred. The number of fields method feels arbitrary. Also, troubleshooting when things don't work correctly could've been more straightforward. **What problems is Fivetran solving and how is that benefiting you?** Getting all the relevant data for sales teams into Salesforce without writing a single line of code. That helps the team save time by not having to use multiple apps to get the data they need to operate. ### 19. A good product that does what it says it will **Rating:** 4.5/5.0 stars **Reviewed by:** Nick B. | Operations Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2022 **What do you like best about Fivetran?** Census is robust, relatively easy to use/maintain, and solves an important problem for us that would otherwise be very difficult to solve. **What do you dislike about Fivetran?** The two least user friendly aspects in my experience have been diagnosing errors and creating new upsert syncs. Diagnosing errors has been made significantly easier recently however with their API Inspector. **What problems is Fivetran solving and how is that benefiting you?** We take data from our CRM, combine it with other sources, and then Census lets us put the resulting data points back into the CRM. This means our customer-facing staff can draw insights and create reports from data points that would not otherwise exist, and this is very helpful. ### 20. Easy onboarding, great documentation and toolkit for a decent price **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Fivetran?** Fivetran maybe has fewer connectors than some other prividers but quality and easy is what we value the most. Their support for dbt transformers and pricing is what made us choose fivetran. Additionally on dbt - I don't really know any other provider who is hosting dbt for you as usually its your problem how/where to host, plus templates fivetran opensourced are top notch! **What do you dislike about Fivetran?** Interface could be buggy time to time - blank white page or when you try to inspect dbt tree hence it's still in beta and doesn't happen often **What problems is Fivetran solving and how is that benefiting you?** Marketing Data aggregation from various sources and transformations to later be used in dashboarding ### 21. easy to use tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2023 **What do you like best about Fivetran?** Really easy to set up - does not require a ton of technical knowledge at all. Transparent pricing at the time we used the tool. **What do you dislike about Fivetran?** Didn't really have huge issues, any time we had small ones their team was always responsive **What problems is Fivetran solving and how is that benefiting you?** Census enabled us to get information from our data warehouse to our CRM ### 22. Census has been simple to use and their CS team has been remarkably helpful. **Rating:** 4.5/5.0 stars **Reviewed by:** Adam O. | Data Scientist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Fivetran?** It's seemingly the only tool that does what it does. The UI is really clean and simple. **What do you dislike about Fivetran?** I would be reaching to find something wrong with the product. It does what it does. It would be nice to sync data into more objects types, but they're a newer company and moving fast. **What problems is Fivetran solving and how is that benefiting you?** Census is helping us as a reverse ETL. It's basically the only GUI-based reverse ETL solution out there. ### 23. Great plug-ans-play solution for data ingestion **Rating:** 3.5/5.0 stars **Reviewed by:** Michael H. | Head of Data Intelligence, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Fivetran?** Th pre-built connectors makes data integration super easy, without the need of an expensive data engineering team. If you are using DBT, there is a DBT package for most of the pre-built connectors that will provide configurable data marts/models. **What do you dislike about Fivetran?** New connectors are released infrequently, and pricing is somewhat opaque if you are not familiar. It is somewhat opinionated, so if you are not already using a modern data stack w. their preferred partners it's a bit harder to integrate. **Recommendations to others considering Fivetran:** If starting from scratch, try to ensure you are using the full list of preferred data stack. **What problems is Fivetran solving and how is that benefiting you?** Deliver value to internal stakeholders quickly, without the need for an expensive data engineering team and stack. ### 24. Cencus is good way of data migrating **Rating:** 4.0/5.0 stars **Reviewed by:** Long V. | Data Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2022 **What do you like best about Fivetran?** Migrating data from our source to other services interm of real and integrity is great way of managing different department needs. Compare to other, it make us easier to deal with the intuitive UI. **What do you dislike about Fivetran?** Using census so far has not really had downside. But one point, that Cencus can offer to extend the offer of more platforms, and better filter in term of getting data from the source tho. **What problems is Fivetran solving and how is that benefiting you?** It gets data into the other platforms, then other departments can make decision on other platform as well, for example CRM and logistics, they need more infos to make decisions from their ends. ### 25. Great product fro ETL integrations and amazing support service! **Rating:** 5.0/5.0 stars **Reviewed by:** Kunal R. | Sr. Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2022 **What do you like best about Fivetran?** Easy to set up your integrations, let's you control directly from the integrated in-house models defined. Census support is excellent and highly responsive, making it easy to overcome any issues we've encountered in our pipeline. **What do you dislike about Fivetran?** Configuration view of syncs with a large number of mappings could sometimes be a difficult task within the UI. Other than that really impressed with their product and confident they are in the right track **What problems is Fivetran solving and how is that benefiting you?** Making our data pipeline operational and integrating timely data with the syncs that are set up. Removed the need for people to switch contexts to check data in other systems. ### 26. Great Functionality **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel G. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Fivetran?** The easy front end interface for syncing data to Salesforce. This enables our team by allowing us to utilize Salesforce for more operational functions. **What do you dislike about Fivetran?** Haven't found anything yet. It's been very helpful. **What problems is Fivetran solving and how is that benefiting you?** It pushes our data in near real- time into Salesforce. This allows us to use Salesforce for more use- cases rather than having to build a customer app. ### 27. simple and brilliant **Rating:** 5.0/5.0 stars **Reviewed by:** Bala V. | Lead Data Scientist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2023 **What do you like best about Fivetran?** Simple user interface and in-built components that make reverse ETL easier than it is. **What do you dislike about Fivetran?** Can't think of any at this point, did not come across any issues so far. **What problems is Fivetran solving and how is that benefiting you?** making it easy to push data between applications without having to rebuild entire infrastructure ### 28. Head of Business Ops **Rating:** 5.0/5.0 stars **Reviewed by:** Valentin B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Fivetran?** ease of use, it takes a couple of minutes to set up a lot of connectors are available **What do you dislike about Fivetran?** I don't really see anything bad in term of customer experience & powerful of the solution. Pricing can be higher than other providers if you need simple connectors. **What problems is Fivetran solving and how is that benefiting you?** Get datas from all our business stack to create powerful KPIs & dashboards ### 29. Great tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Jillian L. | Sr. Marketing Data & Intelligence Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2022 **What do you like best about Fivetran?** I like the visibility to all the connections and the alerts if a sync fails. Also, the tool is very user-friendly, which is super helpful for non-technical folks! **What do you dislike about Fivetran?** I can't think of anything that I outright dislike. **What problems is Fivetran solving and how is that benefiting you?** Census allows us to load more data from our product into our marketing automation tools. This will enable marketers to target users easily. It allows for more product-usage data, which leads to less time focusing on the targeting and more time on the offers we want to to put in front of users. ### 30. Great support **Rating:** 4.5/5.0 stars **Reviewed by:** Paula G. | Sneior product analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Fivetran?** They met with my team many times until we could install all our databases. Super helpful all the team of Fivetran. Now our pipeline is working perfectly without any maintenance. **What do you dislike about Fivetran?** The cost of the rows is from zero every month. So you should have in mind that every month the cost is for all the historic data too. Also, they gave us an estimate that didn´t match for the real cost (an estimate of $35 and it cost $80 monthly) **What problems is Fivetran solving and how is that benefiting you?** Having all our databases in the same place to extract them and take them to my warehouse where I can do queries to access data. It's useful and easy to maintain. ### 31. Useful hub for all data pipeline with statuses. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2023 **What do you like best about Fivetran?** Clean interface, real-time data, single source of truth **What do you dislike about Fivetran?** I would like an easier ability to drill into the code bases of what queries are powering the ETL jobs. **What problems is Fivetran solving and how is that benefiting you?** It is aggregating all data pipeline in one place. ### 32. I've had a great overall experience with Census **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Fivetran?** Census makes it simple to get data from one source to another for us. That is why we have recommended it to other teams outside of our organization, it is a wonderful UI that is easy to use and interact with. **What do you dislike about Fivetran?** There have been a few kinks, but I do believe census has solutions for some of this already that we just need to integrate. One thing we realized is that anyone with access to Census can come in and change a data model with no record of what the model was before the change though it is nice to see who changed it. I think the GitHub integration would help with this issue, though. The other thing is the scheduler for data syncs ... it would be nice to have a way to view the schedules for all data syncs together rather than having to click into each model. This has become an issue with our primary data destination being Marketo. **What problems is Fivetran solving and how is that benefiting you?** Census is solving the problem of moving our data out of our warehouse and into various tools to help us run various campaigns as well as power our email marketing data metrics. ### 33. It just works **Rating:** 4.5/5.0 stars **Reviewed by:** Nick H. | Analytics Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2022 **What do you like best about Fivetran?** So easy to set up and connect all your data sources/destinations. Segment builder is powerful UI is intuitive **What do you dislike about Fivetran?** Relatively new product so advanced use cases require workarounds. Team is very open and responsive to feedback and feature requests however. **What problems is Fivetran solving and how is that benefiting you?** Centralised customer feature definitions. Keeping operational systems in sync with a common view of the world. ### 34. Straight forward, intuitive and incredibly useful **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2022 **What do you like best about Fivetran?** I like the fact that no backend is needed in order to set it up. Postman, Curl, VS code all goes out the window when using Fivetran. Huge reduction of time spent setting up scheduled API and database connections. Saves a lot of time for a company like ours that doesn't have an IT department but still want real time performance dashboards. **What do you dislike about Fivetran?** The premade reports are somewhat inconsistent over connectors. Would like a variable overview description for each connectors and use predefined metrics similarly to looker. **What problems is Fivetran solving and how is that benefiting you?** Real time updates across all systems and a great overview of company performance. The most important thing is that we have all our data in one place (BQ) for AD HOC, dashboards, analysis, forecast etc... Before Fivetran we had data in all places and general overview and security were very low or not nonexistent. Today everything is automatic, simple and easy. ### 35. Powerful & Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher C. | Senior Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2022 **What do you like best about Fivetran?** The interface is very intuitive. We were able to start pushing data back into our CRM almost immediately. Census has very deep integrations with the apps we use, so in addition to mapping fields into standard objects, we're also able to easily sync data into custom objects and create object associations. **What do you dislike about Fivetran?** I'd like to see an overall report/list of all the destination fields we're syncing into. It would also be very helpful if Census supported creating HubSpot quotes, which HubSpot recently exposed through their API. **What problems is Fivetran solving and how is that benefiting you?** We're a software product company. Our primary use case involves syncing product usage data into our CRM and marketing automation platform for segmentation and sales lead prioritization. ### 36. The ONLY solution for Microsoft SQL Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Stuart D. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Fivetran?** Super simple to set up and manage in comparison with other products on the market. FiveTran also gives complete control over what data is needed and how it is transformed into the new location. **What do you dislike about Fivetran?** Better integrations with other platforms such as Pipedrive. **What problems is Fivetran solving and how is that benefiting you?** We needed Microsoft SQL data migrated into a data warehouse. Fivetran has been the most accessible and affordable option to allow us to do this regularly without any issues. ### 37. Senior Data Analyst **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica C. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Fivetran?** Simplicty and ease of use. The RevOps team owns this tooling and is able to easily onboard to Census and own the flow. Setting up new syncs is realtively quick and stratightforward. Strong technical skills aren't required to operate the product. Customer service is really good. Great team! **What do you dislike about Fivetran?** Sometimes it's hard to debug why new syncs aren't landing into Salesforce. It would be nice to have some sort of sandbox environment to test new syncs. **What problems is Fivetran solving and how is that benefiting you?** Census is helping us sync data from BigQuery and unload that data into Salesforce so the Sales, Marketing, and Customer Success teams can operationalize that data. ### 38. Best in Class at Competitive Price **Rating:** 5.0/5.0 stars **Reviewed by:** Alex H. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Fivetran?** Fivetran is a best in class product, that offers services to our smaller use company at a reduced price rate. **What do you dislike about Fivetran?** Like any other pay per usage software, lower usage levels result in longer support times. **What problems is Fivetran solving and how is that benefiting you?** Fivetran takes care of the extracting and loading in the modern data stack. It allows us to get the data from disparate systems in one place for analysis. ### 39. Fivetran feedback **Rating:** 1.0/5.0 stars **Reviewed by:** Amey D. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2023 **What do you like best about Fivetran?** When it works, it's seamless. Very polished on the API front **What do you dislike about Fivetran?** It is ridiculously slow, for the price I pay. Cannot do anything real-time for now. **What problems is Fivetran solving and how is that benefiting you?** We ingest data from our customers systems and right now Fivetran eliminates the need for having data engineers to some degree. ### 40. Solid reverse ETL tool for managing simple data warehouse exports **Rating:** 4.0/5.0 stars **Reviewed by:** Iain B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Fivetran?** I liked the fact that our analytics team was able to perform a lot of self service exports, reducing our workloads. **What do you dislike about Fivetran?** I disliked the lack of maturity in the git/dbt integration if we didn't use the specific vendors. **What problems is Fivetran solving and how is that benefiting you?** Census solves the problem of managing simple data exports produced by our analytics team. ### 41. Reliable, consistent and easy to get started with, but with many levels of complexity **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2022 **What do you like best about Fivetran?** The API is brilliant. Well documented and easy to understand, it is simple to work with and where things fall short, experimenting in the UI and then replicating the results via the API is straight forwards. **What do you dislike about Fivetran?** The knowledge of third-party APIs and metrics needed to make the most of the system and the many mandatory fields in pre-built reports. **What problems is Fivetran solving and how is that benefiting you?** Fivetran helps us integrate with multiple data sources. It cuts down the time we need to integrate data from a new source, reducing our need to develop many different methods of authorising data collection and fetching data. ### 42. Fast, easy data pipelines **Rating:** 5.0/5.0 stars **Reviewed by:** Adam M. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Fivetran?** Very easy to add new connectors and get things up and running quickly! **What do you dislike about Fivetran?** So far nothing. It's made things much easier and faster on our end. The ability to add connectors quickly and move our data has been really helpful. **What problems is Fivetran solving and how is that benefiting you?** Moving data from various places into a single location. ### 43. Best Cloud-to-Cloud Ingestion Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Nikolay V. | Cloud Solutions & Applications Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2022 **What do you like best about Fivetran?** Simplicity and abstraction of ingestion. This tool does not show what is under the hood and it is not required for you to do so. This tool just does the task that you want it to do. **What do you dislike about Fivetran?** This tool does not support On-Prem use cases where security is a concern. Eventually, this tool will also support on-prem sources as well which will make it the best tool for all sources and destinations. **Recommendations to others considering Fivetran:** Check with Fivetran if you are looking to eliminate your custom ingestion framework and maintenance, as well as the development of new ingestion sources and destinations. Complete a Fivetran POC and learn what this product supports and how it can help your business. **What problems is Fivetran solving and how is that benefiting you?** This directly supports the business to ensure data in the downstream dashboards is up-to-date. Benefits include no maintenance and human costs since all the development and maintenance of the code is maintained by Fivetran and Fivetran Support in conjunction with Fivetran Engineering ensures that all issues are resolved. ### 44. Fivetran has Absolutely awful data integrity + price gouging. Do not get stuck on Fivetran **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2022 **What do you like best about Fivetran?** In theory it's a great concept. However the data integrity has been terrrible. I can't tell you how much time and money lost because the data tables don't line up properly. **What do you dislike about Fivetran?** First, the data integrity. Of the 8 or so data sources we have used, at least 6 have had a major data integrity issue. And their customer support is severly lacking. Once I waited a month with no answer, and eventually debugged it FOR them. Second, the price gouging. They know that once you have built dashboards on top of their tool, it's a huge lift to switch. So they are trying to double our pricing for less usage this year. Don't sign up unless you want to get stuck on them. **What problems is Fivetran solving and how is that benefiting you?** Data pipeline, in theory. I would love to have ETL as a service. Data pipeline, in theory. I would love to have ETL as a service. Data pipeline, in theory. I would love to have ETL as a service. ### 45. Massively saves development effort for our data syncing needs **Rating:** 5.0/5.0 stars **Reviewed by:** Elliott B. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Fivetran?** - Data syncing is reliable and top notch - User interface is friendly and easy to assess when syncing occurs/if there were any errors along the way - Customer success is extremely helpful! **What do you dislike about Fivetran?** - We started when Census was quite new, so had to navigate using their support for the first stretch - However, seems like they've matured as an organization and really developed their offering since **What problems is Fivetran solving and how is that benefiting you?** - Census syncs our BigQuery data (i.e. our production data about users) and funnels it to primarily HubSpot, but also Amplitude and MixPanel ### 46. Fivetran is great for SaaS use-cases **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan H. | Analytics Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Fivetran?** Ease of setup, schema management and error alerting **What do you dislike about Fivetran?** Cost structure can be a pain for startups, especially at high volumes. Specific use cases do not make financial sense for smaller companies and tighter budgets. **What problems is Fivetran solving and how is that benefiting you?** Quick ETL from our SaaS tools into our Database. It allowed our Analytics team to quickly become valuable rather than building custom pipelines for Salesforce and Asana. ### 47. Simple and reliable reverse ETL **Rating:** 4.0/5.0 stars **Reviewed by:** Ray H. | Analytics Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2022 **What do you like best about Fivetran?** It's very simple to sync data to external systems. It is one less thing for engineers to worry about and generally sits in an area for which companies don't assign responsibility. **What do you dislike about Fivetran?** There were a few eternal vendors we wanted to sync to but were not available as an integration. **What problems is Fivetran solving and how is that benefiting you?** We previously had data engineering take care of reverse ETL by writing manual scripts. It is a cumbersome problem and requires long-term maintenance. Also requires learning the API of external vendors, which can change. ### 48. Spencer Nunn - Red Ventures - Fivetran Review **Rating:** 4.0/5.0 stars **Reviewed by:** Spencer N. | Data Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2022 **What do you like best about Fivetran?** Fivetran is intuitive, consistent, and efficient in satisifying our ETL needs. We're able to depend on Fivetran to connect to a majority of our platforms and deliver on our ETL needs in a timely manner. **What do you dislike about Fivetran?** Still lacking in availability of some connectors/destinations. While there's a wide variety of connectors available, we would still like to see others made available (Thinking Verizon Media/Yahoo Advertising as a main one, as well as other major display networks advertisers). Another huge benefit that we could leverage would the be the addition of an Amazon s3 desination (we're currently using the Amazon Redshift destination). **What problems is Fivetran solving and how is that benefiting you?** One of the major ones for us is the email and SFTP connector functionalities. We work with a lot of partners that deliver .csv files via email/SFTP and previously had a lot of custom, in-house processes built to ingest this data. Moving these processes to Fivetran has been huge for us in simplifying our internal codebase and processes. ### 49. Ultimate data pipeline and transformation tool. Cost effective for prototyping and small projects. **Rating:** 5.0/5.0 stars **Reviewed by:** Skyler Y. | Software Engineer., Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Fivetran?** We love the ease of setup and connecting to data sources. Likewise, the near-native integration with DBT makes scheduling and running transformations a breeze. Pricing was a little difficult to parse initially, one of our sales reps was confused about it, but it is very fair when all is said and done. The integration with BigQuery was SUPER easy. **What do you dislike about Fivetran?** Documentation on how to connect to sources and destinations could use some improvement. It's occasionally circular and hard to follow. These are admittedly deeper waters though; roles and permissions between systems are wildly different. Better controls for bulk adding or removing fields from import schemas would be nice. We crawled through many hundreds of fields to get ours set up, pulling data from SalesForce for example. **Recommendations to others considering Fivetran:** Fivetran is easiest when you can get direct access to your data source, ie direct database access, for example. If you have to pull data through APIs, and it's not one of the big services that are natively supported by Fivetran, then the integration is more tricky. Still a great option though. **What problems is Fivetran solving and how is that benefiting you?** We are using Fivetran to: 1. Connect to multiple data sources and manage imports, retries, logging, etc. 2. Transform data into a standard format using DBT. 3. Send data to BigQuery for analysis and later consumption by further third parties. Compared to our original, hand-coded data pipelines, Fivetran has been a quantum leap in scalability and standardization. ### 50. Census is a nifty tool **Rating:** 4.0/5.0 stars **Reviewed by:** Jack C. | Head of Risk Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2022 **What do you like best about Fivetran?** It's proven itself to be a reliable tool for delivering reverse ETL. SaaS businesses are at their best when they focus on core functionality. I also have benefitted from the automated alerts system. **What do you dislike about Fivetran?** It's not as scalable as other tools - I've hit caps on the number of cells that can be updated for example. **What problems is Fivetran solving and how is that benefiting you?** Enabling operational teams to see and review large scale data usually only available to technical users. It creates a lot more leverage in the organisation by enabling non-technical customers to perform better. ## Fivetran Discussions - [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) - 1 comment, 2 upvotes - [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) - 1 comment, 2 upvotes - [When will an s3 destination be made available?](https://www.g2.com/discussions/when-will-an-s3-destination-be-made-available) - 1 comment, 1 upvote - [Is there a way to reduce the premium fee?](https://www.g2.com/discussions/is-there-a-way-to-reduce-the-premium-fee) - 1 comment, 1 upvote - [Can I reuse a google sheet's name that I just deleted?](https://www.g2.com/discussions/50619-can-i-reuse-a-google-sheet-s-name-that-i-just-deleted) - 1 comment, 1 upvote - [View Fivetran pricing details and edition comparison](https://www.g2.com/products/fivetran/reviews?page=8&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-15+01%3A18%3A16+-0500&secure%5Bsession_id%5D=0683ad2f-2bb8-484c-9936-e2c150d7023b&secure%5Btoken%5D=99584f77afa9d015d9b0f82fc272b4baecef5a98cbab1ac762c8e43c0d9416c5&format=llm_user) ## Fivetran Integrations - 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[Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Fivetran Features **Functionality** - Diverse Extraction Points - Data Structuring - Consolidation - Data Cleaning - Cloud Extraction - Visualization - Data Extraction - Real-Time Data - Image Extraction - IP Address Extraction - Email Address Extraction - Metadata Extraction - Document Extraction - Phone Number Extraction - Auto Extraction - IP Address Extraction - Email Address Extraction - Image Extraction - Web Data Extraction **Management** - Reporting - Auditing **Management** - Real-Time Analytics - Solution Integration - Infrastructure Compatibility - Monitoring **Data Management** - Data Integration - Metadata - Self-service - Automated workflows **Data Management ** - Data Modeling - Auditing - Observability - Data mapping - Reporting **Agentic AI - DataOps Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Decision Making **Management** - Disaster Recovery - Remote Backup - Storage Formats - Scheduled Backups - On-Demand Restoration **Functionality** - Extraction - Transformation - Loading - Automation - Scalability - Non-Relational Transformations - Data Extraction **Solution Provision** - System Failover - Pay by Usage - Service Provision **Analytics** - Analytics capabilities - Dasboard visualizations **Functionality** - Debugging - Workflow Automations - Notifications - API Integrations - Programmed trigger of data sync - Incremental data sync - Data audit **Diverse Extraction Points** - Diverse Extraction Points **Additional Functionality** - Data Storage Management - Customizable Templates - Multiple Data Sources - Forecasting - Reminders - Multi-Language - Visual Discovery - Mobile Access - Rules-Based Workflow - API - Customizable Forms - Drag & Drop - Third-Party Integrations - Workflow Management - Data Mapping - Trend Analysis - Compliance Management - Data Connectors - Multi-Channel Distribution - Search/Filter - Data Transformation - Data Import/Export - Data Synchronization - Reporting/Analytics - Surveys & Feedback - Customizable Fields - Forms Management - Multi-Channel Data Collection - HIPAA Compliant - Metadata Management - Secure Data Storage - Generative AI - Access Controls/Permissions - Multi-Device Support - AI Copilot - Visual Analytics - Audience Targeting - Offline Response Collection - Data Capture and Transfer - Customizable Reports - Activity Dashboard - Dashboard Creation - Version Control - Query Builder - IP Rotation - AI/Machine Learning - Data Verification - Optical Character Recognition - Batch Processing - Data Aggregation and Publishing - Job Scheduling - Data Mining - Proxy Rotation - Geotargeting - Data Aggregation - JavaScript Rendering - HTML Parsing - Multiple File Format Support - Data Cleansing - Reporting & Statistics - Natural Language Processing - CAPTCHA Solving - Integration Management - Website Crawling - Scheduling - Bot Mitigation - User Management - Customization - Proactive Error Detection **Additional Functionality** - Data Mapping - Monitoring - Charting - Integration Management - Reporting/Analytics - Ad hoc Analysis - Access Controls/Permissions - API - Match & Merge - Real-Time Monitoring - Metadata Management - Pipeline Management - Job Scheduling - Dashboard Creation - Data Storage Management - Multiple Data Sources - Data Import/Export - Generative AI - Data Quality Control - Data Connectors - Customizable Reports - Single Sign On - Version Control - Visual Analytics - Accounting Integration - Real-Time Data - eCommerce Management - AI Copilot - CRM - Data Visualization - SSL Security - Search/Filter - Real-Time Analytics - Data Capture and Transfer - Collaboration Tools - Performance Management - Data Synchronization - Drag & Drop - Data Replication - Activity Dashboard - Database Support - Workflow Management - Alerts/Notifications - Predictive Analytics - Data Migration - Third-Party Integrations - Reporting & Statistics - Data Analysis Tools **Reporting** - Activity Monitoring - Documentation - Alerts/Notifications **Monitoring and Management** - Data Observability - Testing capabilities **Security** - Security Compliance - Data Encryption **Security** - Data Encryption - Security and Compliance - Deduplication **Cloud Deployment** - Hybrid cloud support - Cloud migration capabilities **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation - AI Text Summarization ## Top Fivetran Alternatives - [Skyvia](https://www.g2.com/products/skyvia/reviews) - 4.8/5.0 (322 reviews) - [Workato](https://www.g2.com/products/workato/reviews) - 4.7/5.0 (748 reviews) - [Hevo Data](https://www.g2.com/products/hevo-data/reviews) - 4.4/5.0 (288 reviews)