Clay Reviews & Product Details

I like that Clay has a structured way to go through, column by column, to really control exactly how you're enriching data. The HubSpot integration is something I think works really well. I also appreciate the visual interface that allows me to easily see what each column is doing, whether it's validating an email or researching a website for specific information. Clay gives a little bit better structure if I want to ensure that I'm building out a very specific process and want to see that it's followed step by step. Review collected by and hosted on G2.com.

Clay's AI assistant could be improved. It feels like there's a trade-off between high structure and quick ease of setup. While Clay's AI assistant is okay, it may not be as good as something like OpenClaw. I also sense that as AI continues to grow, Clay might fall behind if it doesn't keep up. Review collected by and hosted on G2.com.

I use Clay mainly as a sales intelligence and contact enrichment tool. I like how it centralizes and automates nearly all my prospect research and contact enrichment in one place, saving me an enormous amount of time. Instead of jumping between LinkedIn, company websites, and our CRM, I can get clean, up-to-date profiles for prospects and decision-makers almost instantly. I appreciate how powerful yet intuitive the integrations are, especially with LinkedIn, email tools, and our CRM. The ability to pull in data, enrich records, and export directly to my workflow tools makes outreach much more efficient. For B2B sales and business development in Germany, where accurate, well-researched outreach is important, this consistency is a huge advantage. Clay acts as a hub for cleaner, richer, more actionable B2B contact data that supports smarter outreach and stronger client relationships. Review collected by and hosted on G2.com.

User management and team permissions lack granularity. We work with multiple teams and regional offices in Germany, and we need tight control over who can access certain datasets, export information, or modify workflows. But the current settings are fairly limited — it’s hard to restrict access to specific lists or prevent accidental changes to shared automations without complicated workarounds. Review collected by and hosted on G2.com.

I like Clay because it's a powerful data enrichment and outbound automation tool. It helps sales and growth teams create highly targeted prospect lists quickly, and pulls data from multiple sources. I appreciate how it integrates smoothly with CRMs like HubSpot and Salesforce, saving hours of manual research. The waterfall enrichment feature is great as it automatically pulls accurate contact data from various sources, saving time and reducing bounced emails. I also enjoy its flexibility since I can build custom workflows, connect data sources, and push enriched data directly into my CRM without heavy technical setup. The initial setup was quite easy too. Review collected by and hosted on G2.com.

Nothing i overall like this product so i do not have any suggestion. Review collected by and hosted on G2.com.

What I like best about Clay is how powerful it is for enriching and structuring lead data at scale. It pulls information from multiple sources in one place, which saves a huge amount of manual research time and helps build highly targeted, personalized outbound lists. Review collected by and hosted on G2.com.

What I dislike about Clay is that it has a bit of a learning curve, especially at the beginning. With so many data sources and customization options, it can feel overwhelming until you fully understand how to structure workflows and avoid overusing credits Review collected by and hosted on G2.com.

This is a very powerful platform which really assist organization to identify the right population to be targeted without much effort. Finding the right person, businesses or companies through its AI searches have been made very easy. The ability of this platform to synthesize the leads to CSV formats increases its portability. This platform also have a user friendly interface. Review collected by and hosted on G2.com.

I love this platform for its ability but I feel that this platform have a lots to improve as it is not able to generate lots of large and small local companies. The email generated by this platform are sometimes not working. Review collected by and hosted on G2.com.

I really like the interactivity and ease of use of Clay. It integrates with a lot of the tools and sources that I already have, making it convenient to use. I also really appreciate the Sculptor and Sequencer, which have been powerful for experimenting with outbound campaigns, finding look-alike contacts, and generating outreach copy. Clay helps me keep my business growing, not just for my subscribers but also for my own needs. The tool allows me to work much faster and independently, completing tasks that used to take me two days in under an hour. The automation it offers is impressive, from finding subscriber company information to setting up sequences for outreach, all while minimizing human error. I found the initial setup of Clay to be really easy, and as I got used to the tool, it took over more and more tasks that my team had to do manually before. Overall, it feels like a consolidated and simplified solution that fits seamlessly into my existing workflow. Review collected by and hosted on G2.com.

One of the things that was tricky when I first started using Clay was the Google Sheets integration. As I'm putting together data, I have hundreds or even thousands of rows that I share as Google Sheets links, and that can take a lot of time. Clay has added more visibility into the progress of these jobs, which has been really helpful. However, in general, the integration and its lack of speed is the biggest bottleneck that I have in using Clay. It's easy to get the data to where it needs to go, but the part of actually kicking off and copying the data into the appropriate Google Sheets still takes the longest. Review collected by and hosted on G2.com.

Clay is incredibly powerful as a data enrichment and workflow tool. I like how flexible it is—you can connect it with other platforms, build custom flows, and really tailor it to your specific use cases. The enrichment features are especially helpful for organizing and qualifying contacts, and the ability to automate pieces of outreach saves a lot of time. Once you understand its potential, it feels like a Swiss Army knife for GTM and operations. Review collected by and hosted on G2.com.

The same flexibility that makes Clay powerful can also make it intimidating at first. There’s definitely a learning curve, especially if you’re not familiar with enrichment logic or building workflows. Some features aren’t always intuitive, and it takes experimentation to unlock its full value. That said, once you invest the time, the payoff is significant. Review collected by and hosted on G2.com.

The platform is pretty transformative for GTM operations and data enrichment. Deeply flexible and out-of-the-box integrated with almost all of the modern GTM toolstack. There's almost nothing that's truly "impossible" in the system due to its flexibility and AI-integrations. Integrations between systems are straightforward and easy to set up. Customer success teams during the ramp period make themselves quite available and helpful for refinement on starting usecases and testing environments. Review collected by and hosted on G2.com.

There's always a tradeoff between flexibility and build-times / ease of integration, namely the more 'flexible' and capable a tool is, generally the harder it is to understand and the longer it takes to build within it. Clay falls significantly on the 'complex but flexible' side of the spectrum, and I think the onboarding process could be a bit more consistent to allow teams to ramp-up more quickly.

Clay's estimates for per-row credit cost, especially for more costly operations like contact data enrichment, can vary significantly from stated amounts, occasionally by 100% or more (i.e. a 'lookup operation' will be communicated to average 11 credits/row for successful runs, but after running over large bits of data, can cost 25+ credits / row, leading to misalignment between credit allocation and returned data. Additionally, the quality of the contact data generated (often as the result of very expensive credit spend) can vary wildly, and some motions feel more like a 'black box' that you have to throw credits behind to understand the quality of returned results.

In my opinion, the sales process oversold the hands-on support that would be provided in the ramp period. The customer success team has been helpful and available, and generous with refunds as we learn the tool, but the sales team communicated that there would be clay teams 'building' in the early rounds, which has not happened. Review collected by and hosted on G2.com.

I find Clay incredibly valuable due to its outstanding ability to accurately understand the prompts. Its efficiency in sourcing data from over 10 different sources makes it an invaluable tool for creating and enhancing lead lists. This functionality effectively consolidates multiple tools I previously needed into a single, comprehensive platform, which streamlines my process. Additionally, the ease of initial setup was remarkable, making the transition smooth and swift. These aspects combined have made Clay a central part of my workflow, allowing me to manage tasks more effectively and with greater resourcefulness. Review collected by and hosted on G2.com.

I find it frustrating that sometimes Clay fails to update the preview of a request if I ask it to make updates. It should automatically refresh after each prompt, but currently, I need to intervene and inform the prompt that I am not seeing the updated file, after which it generates the new one. This extra step complicates the workflow and could be removed for smoother functionality. Review collected by and hosted on G2.com.

What I like best about Clay is how intuitive and flexible it is. It brings data, enrichment, and workflows into one place, which saves a lot of manual effort. It’s especially useful for building targeted outreach lists quickly while still keeping control over customization and logic. It's easy to integrate in my routine. I use clay the moment i login in my work. Review collected by and hosted on G2.com.

For me it's best platform to build my database. Review collected by and hosted on G2.com.