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Customer Identity and Access Management (CIAM) reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Customer Identity and Access Management (CIAM) Software

Businesses use customer identity access management (CIAM) software to manage customer user identities and offer those customers a secure, seamless login experience for the company’s websites, applications, and other online services. CIAM software allows businesses to manage customer identities, preferences, and profile information at scale. These solutions also enable customers to self-register for services, log in and authenticate, and manage their own user profiles, including consent and other preferences.

Companies use CIAM software to create user-friendly, seamless online experiences for their customers. Many CIAM solutions include multi-factor authentication (MFA) capabilities for secure access and offer federated identity features, such as single sign-on (SSO) or social login so customers only need to authenticate once to access a suite of different company applications. Businesses also use CIAM software to maintain customer consent and other preferences in order to comply with data privacy laws such as GDPR and CCPA.

Customer identity and access management software shares similarities with, but differs from, identity and access management (IAM) software . IAM software is used for internal corporate use—such as managing the identities of internal employees or contractors—while CIAM is for customer-focused identity management. With IAM, users (such as general employees) must be provisioned by IT staff, while CIAM solutions provide customer self-registration and allow customers to update their own user profiles.

To qualify for inclusion in the Customer Identity and Access Management (CIAM) category, a product must:

Enable a seamless customer experience with self-registration and self-service functionality, including account creation and preference management
Verify user identity with authentication, which may include multi-factor authentication methods
Enforce customer access to corporate services based on customer permissions
Integrate with directories or other data stores that house customer data
Scale to support growing a customer base

Top 10 Customer Identity and Access Management (CIAM) Software

  • Okta
  • OneLogin
  • Auth0
  • Microsoft Azure Active Directory
  • Ping Identity
  • Idaptive Next-Gen Access
  • SecureAuth
  • Salesforce
  • ForgeRock
  • Amazon Cognito

Compare Customer Identity and Access Management (CIAM) Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(391)4.4 out of 5
Entry Level Price:$2 / user, per month

Okta is the foundation for secure connections between people and technology. By harnessing the power of the cloud, Okta allows people to access applications on any device at any time, while still enforcing strong security policies. It integrates directly with an organization’s existing directories and identity systems, as well as 4,000+ applications. Because Okta runs on an integrated platform, organizations can implement the service quickly at large scale and low total cost. Thousands of cust

(184)4.3 out of 5
Optimized for quick response
Entry Level Price:$4 /User /Month

OneLogin simplifies identity management with secure, one-click access, for employees, customers and partners, through all device types, to all enterprise cloud and on-premises applications. OneLogin enables IT identity policy enforcement, and instantly disables app access for employees who leave or change roles in real time by removing them from Active Directory. Take control over application access, quickly on- and off-board team members, and provide end users with easy access to all their apps

(134)4.5 out of 5
Optimized for quick response
Entry Level Price:Free -

Auth0 provides a platform to authenticate, authorize, and secure access for applications, devices, and users. Security and application teams rely on Auth0's simplicity, extensibility, and expertise to make identity work for everyone. Safeguarding billions of login transactions each month, Auth0 secures identities so innovators can innovate, and empowers global enterprises to deliver trusted, superior digital experiences to their customers around the world. For more information, visit https://au

Azure Active Directory is a comprehensive identity and access management cloud solution that provides a robust set of capabilities to manage users and groups and help secure access to applications including Microsoft online services like Office 365 and a world of non-Microsoft SaaS applications.

(91)4.4 out of 5
Entry Level Price:$3 Per User Per Month

Ping Identity (NYSE: PING) builds identity security for the global enterprise with an intelligent identity platform that offers comprehensive capabilities including single sign-on (SSO), multi-factor authentication (MFA), directory and more. Ping helps enterprises balance security and user experience for workforce, customer and partner identity types with a variety of cloud deployment options including identity-as-a-service (IDaaS), containerized software and more. Ping has solutions for both IT

(94)4.4 out of 5
Entry Level Price:$5 User/Month

Idaptive Services secures enterprise identities against cyberthreats that target today’s hybrid IT environment of cloud, mobile and on-premises. Idaptive helps protect against the leading point of attack used in data breaches ― compromised credentials — through it’s Next Gen Access, which uniquely unifies single single-on (SSO), adaptive multi-factor authentication (MFA), enterprise mobility management (EMM) and user behavior analytics (UBA) into an integrated solution. Idaptive Services incl

SecureAuth is an identity security company that enables the most secure and flexible authentication experience for employees, partners and customers. Delivered as a service and deployed across cloud, hybrid and on-premises environments, SecureAuth manages and protects access to applications, systems and data at scale, anywhere in the world. The company provides the tools to build identity security into new and existing applications and workflows without impacting user experience or engagement, r

(41)4.3 out of 5

Salesforce Platform provides an out-of-the-box identity solution using open standards, including SAML, OpenID Connect, OAuth, and SCIM. Now IT can manage apps, users, and data sharing with simplicity and transparency.

(29)4.4 out of 5

ForgeRock provides an identity platform to helps global brands, enterprises and government entities build secure, customer-facing relationships across any app, device or thing, user can use online identities to grow revenue, extend reach and launch new business models, and the company.

(26)3.9 out of 5

Amazon Cognito lets you add user sign-up and sign-in and access control to your web and mobile apps quickly and easily. It scales to millions of users, and supports sign-in with social identity providers such as Facebook, Google, and Amazon, and enterprise identity providers via SAML 2.0.

(13)3.9 out of 5

Azure Active Directory B2C offers consumer identity and access management in the cloud, improves consumer connections, protects their identities, and more.

(43)4.6 out of 5

RingCaptcha offers phone 2FA, OTP, SMS, voice API to help companies verify, engage, and retain end-users - 'Real Users, Real Contact'. With RingCaptcha, you integrate once with us and gain access to the best routes for sending OTP or SMS notifications reliably through Twilio, MessageBird, Infobip, Nexmo, etc., RingCaptcha builds additional security and reliability layer on top of all global and regional OTP & SMS providers to mitigate against fraud using machine-learning, and reliably send O

(12)3.5 out of 5

Knowing your customer is no longer a nice-to-have, but a business imperative. Optimize registration and login experiences across devices and channels while protecting your customers and your business against identity fraud and theft. SAP Customer Identity helps turn unknown online visitors into known, loyal customers.

(9)3.8 out of 5

Janrain makes it easy to know your customers and personalize every interaction. Our Customer Identity Management Platform helps companies build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The platform encompasses social login, registration, customer profile data storage, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, AMC, Samsung, Whole Fo

(12)3.8 out of 5
Entry Level Price:$1.87 / user, per month

IBM Security Verify, formerly Cloud Identity, helps organizations infuse identity as a central pillar of a zero trust strategy to provide both a frictionless and secure experience for every user. Verify delivers a modernized, modular IAM platform that leverages unparalleled context for decisions about who should be able to access what, with AI-powered, risk-based authentication. It takes a highly consumable, API-first approach with a robust, guided developer experience to fit custom needs, while

(8)4.4 out of 5

WSO2 Identity Server provides sophisticated security and identity management of enterprise web applications, services, and APIs, and makes life easier for developers and architects with its hassle-free, minimal monitoring and maintenance requirements. In its latest version, Identity Server acts as an Enterprise Identity Bus (EIB) — a central backbone to connect and manage multiple identities regardless of the standards on which they are based. In addition to using role-based access control (RBA

(6)4.5 out of 5

FusionAuth provides enterprise-ready auth, registration, login, MFA, SSO, user management and more. 100% free for unlimited users. Built for developers, it installs in minutes for any size web or mobile application from start-up to unicorn to enterprise. FusionAuth provides secure, single-tenant, on-prem or private cloud identity with social login, custom emails with localization, customizable registration branding, group-based authentication and more. Deploys on macOS, Linux, Windows, and cloud

(4)4.6 out of 5

Boku Authenticate will protect you against account takeovers (ATOs) that target your customer’s phone number by streamlining your methods for verifying mobile number possession. Instead of sending one-time passcodes (OTPs) that can be stolen or forcing users to implement complicated app based solutions, Boku Authenticate will verify mobile number possession directly on the device by using its built-in connectivity to the mobile operators’ wireless network. The solution is both seamless and secur

Identity Platform is a customer identity and access management (CIAM) platform that helps organizations add identity and access management functionality to their applications, protect user accounts, and scale with confidence on Google Cloud.

Social-ID for CIAM, a solution to authenticate and to register customers at Website, Mobile apps and Wifi portals.

(3)4.0 out of 5

A unified identity, access, app, and device management (IAM/EMM) platform that helps IT and security teams maximize end-user efficiency, protect company data, and transition to a digital workspace.

(2)3.8 out of 5

With Omada Customer Identity and Access Management (CIAM) you’re able to manage external identities with the same level of security and access governance as for your internal identities. With a web-based portal for self-registration you can encourage your customers and external partners to engage with your company while ensuring data privacy and security. Combining Omada identity and access management with CIAM ensures maximum return on investment as CIAM utilizes the powerful Omada Identity Sui

(1)2.0 out of 5

Superior scalability with innovative identity management that spans all things connected.

(1)2.5 out of 5

Cloud Identity Services enable organizations to simply and securely manage digital identities across virtually any combination of internal/external systems and end user groups.

The IAM Cloud platform sits at the heart of an organisation's IT infrastructure. Once connected, it flows data between systems, and uses intelligent identity management to automate processes such as user creation and provisioning, security configuration and login control, and a range of advanced IT features like Single Sign On, password resets, MFA, and admin-to-user communications.

(1)4.5 out of 5

LoginRadius empowers businesses to deliver a delightful customer experience and win customer trust. Using the LoginRadius Identity Platform, companies can offer a streamlined login process while protecting customer accounts and complying with data privacy regulations. LoginRadius serves over 3,000 businesses with a monthly reach of 1.2 billion users worldwide. Key platform features include registration services, adaptive security, integration with third-party applications, and customer insights

(13)3.3 out of 5

The Layer7 Identity Suite provides comprehensive identity management and governance capabilities with a simple, intuitive user experience. This user experience can dramatically simplify processes such as user access requests and access certifications, resulting in improved productivity and user satisfaction. In addition, the CA Identity Suite performs risk analysis and certification and enables remediation actions in real-time during the access provisioning steps, thereby improving audit perform

(1)5.0 out of 5

The OptimalCloud can be used as an IDaaS broker for multi-factor authentication and authorization from any data store – on-premises or in the cloud.

(1)4.0 out of 5

The Ubisecure Identity Platform solves today's identity management issues and is built to scale for future business requirements for digital transformation, omni-channel services, IoT, big data, and more. Our product centric approach is designed to dramatically reduce Identity & Access Management (IAM) deployment and operating costs, and maximise your upsell and cross-sell revenue, and incorporates both the on-premise Identity Server and the managed Identity Cloud service.

0 ratings
Entry Level Price:€199/mo

Abowire is a Subscription Platform built for European companies from the ground up. Abowire has everything you need to start selling subscriptions right away. From a customizable self-serve checkout with integrated VAT handling, to banking sync for your Enterprise plans. Automate everything, we've got you covered.

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Check out the G2 Grid® for the top Customer Identity and Access Management (CIAM) Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
High Performers
Idaptive Next-Gen Access
Microsoft Azure Active Directory
Amazon Cognito
Ping Identity
Azure Active Directory B2C
SAP Customer Identity
Market Presence

Learn More About Customer Identity and Access Management (CIAM) Software

What You Should Know About Customer Identity and Access Management (CIAM) Software

Businesses use customer identity and access management (CIAM) software to create user-friendly, seamless customer experiences when users register for, log in to, and manage their customer profiles on corporate websites, portals, shops, and other consumer-facing accounts. On the back end, CIAM software creates one universal identity of the user, which can be tied to multiple business applications. Having a single, centralized view of the user is critical for creating a seamless end-user experience and properly managing a user’s preferences across all of a company’s customer products. Companies also employ CIAM for security reasons, protecting customer data at rest and in transit. CIAM software is important for B2C companies in particular, with us -cases such as travel loyalty programs, cable company customer accounts, content subscription accounts (including online newspapers, food delivery accounts, and clothing stores), and many more. Although most CIAM software use cases are for business to consumer (B2C) businesses, there are some CIAM use cases for business to business (B2B) companies; for example, businesses that manage internet of things (IoT) device identities may use CIAM software to provide devices with unique identities for security purposes.

Key Benefits of Customer Identity and Access Management (CIAM) Software

  • Improve online customer experiences by creating easy-to-use online registration, login, and account management tools
  • Manage customer identities at scale, into the tens of millions
  • Allow user self-registration and management
  • Authenticate user identities to reduce fraud
  • Manage user consent and privacy to stay compliant with privacy laws
  • Connect with CRM, content management systems (CMS), analytical software, and other tools to personalize customer experiences and/or discover upselling opportunities
  • Provide security function like encryption to secure customer data at rest and in transit

Why Use Customer Identity and Access Management (CIAM) Software?

Great customer experiences lead to happy customers. Companies use CIAM software to provide their customers with simple and secure access to their own accounts, effectively managing the back end of these customer user identities.

The main benefit of using CIAM software is to provide an improved customer experience. Companies can leverage the software to accomplish this through creating a simple self-registration process, providing secure login portals using authentication methods, and facilitating seamless access to multiple products using a singular identity. CIAM software also helps companies adhere to privacy laws such as the California Consumer Privacy Act (CCPA) or the General Data Protection Regulation (GDPR) by tracking and managing a user’s consent and privacy preferences and applying those preferences across all of a user’s accounts globally.

There are four main reasons why companies use CIAM software:

Improved customer experience — Positive customer experiences are critical for companies to gain customers’ trust, brand loyalty, and their repeat business. Part of a B2C company’s digital strategy for consumer-facing accounts is to offer a front-end solution that makes account creation user-friendly, login secure and seamless, and account management easy. On the back end, this means creating a holistic view of the customer under one identity that can be federated across multiple corporate systems to provide a frictionless end-user experience. The CIAM solution should be omnichannel, such as being available on web, mobile apps, and other places customers can interact with the company. With improved customer experiences online, companies can see reductions in phone calls, emails, or in-person visits for account help.

Marketing — Companies can reduce friction and customer abandonment by providing excellent customer experiences online. Part of doing so is providing the right customer, with the right information, at the right time; this kind of experience can be achieved with personalization. With CIAM solutions, companies can bring their siloed customer identity data from across all of their systems into one central place. They can enrich that centralized customer data with outside information and generate a 360-degree view of the user. With this holistic view of the customer, personalization can be better achieved.

Security — Companies use CIAM software to support their security policies, verify users are who they say they are, and secure customer data across its consumer lifecycle. When customers log in to an account, it is important to authenticate their identity. CIAM software offers multiple forms of authentication for security—from basic SMS authentication for low-risk account actions, to biometric authentication for high-risk transactions such as transfering money or making large purchases. Some CIAM providers may offer adaptive, or risk-based multi-factor authentication, which can determine risk based on a number of factors such as IP address, location, and device behavior, and even prompt a user to reauthenticate once a reauthentication policy is triggered.

Privacy — In addition to security, compliance with privacy laws is top of mind for many companies—and it starts with gaining user consent. Using CIAM software, companies can allow users to manage their consent, privacy, and other preferences online. These preferences can then be implemented across all a company’s applications and systems, and be recorded for auditing purposes.

Who Uses Customer Identity and Access Management (CIAM) Software?

Typically B2C companies use CIAM software to manage up to millions of customer identities for their accounts. Some CIAM software providers also offer tools to manage internet of things (IOT) devices as well, allowing the provision of a unique identity to each device that can be used across accounts.

To properly implement, manage, and extract value from a CIAM solution, businesses will likely seek collaboration from teams across the company including: security, operations, marketing, sales, service, and customer support. Users must ensure that the needs of all stakeholders from these groups can be met with the CIAM solution the company ultimately selects.

Customer Identity and Access Management (CIAM) Software Features

The main features of CIAM software include:

Self-registration — Customer account self-registration is crucial to CIAM software. CIAM tools offer workflow functionality to complete the necessary business processes throughout the customer onboarding process.

Authentication methods — Another major feature of CIAM tools is authenticating the user; in other words, ensuring they are who they say they are. Many CIAM tools offer multiple authentication methods, including but not limited to social login, two-factor authentication (2FA), multi-factor authentication (MFA), biometric authentication, and passwordless authentication.

Single sign-on (SSO) — Single sign-on functionality using SAML or OpenID Connect standards provides customers with seamless access to disparate applications by logging in only once.

Multi-channel/omnichannel experience — Part of a business’ ability to provide excellent customer experience is meeting customers where they are, whether that is in a physical store, on the web, or via mobile apps. Having a customer’s identity synchronized across all channels helps a business provide a better experience to that customer.

Privacy and consent management — Managing a customer’s consent and privacy preferences is critical to being compliant with privacy laws such as CCPA, GDPR, and others. Companies can more easily collect and manage a user’s consent preferences using CIAM solutions.

Integrations/APIs — To monetize the information stored in a CIAM software solution, a CIAM must connect to the company’s other software including CRM platforms, marketing automation tools, analytics tools, and others. Many CIAM providers achieve this via API integrations.

Reporting — Reporting functionality is important to understand registration information, security information, and general customer information that can be used for analytics.

Scalability — Today, most solutions can handle identities in the tens of millions. A CIAM software solution should be scalable during periods of high usage or growth.

Standards — Technological standards vary from business to business. CIAM solutions can be built on many, including OpenID, SAML, OAuth, WebAuthn/FIDO2, and so on.

Security — CIAM providers should offer encryption of data at both rest and in transit, and allow levels of control who has access to customer data. Many CIAM solutions have certifications such as ISO 27001, SOC 2, and HIPAA, among others.

Potential Issues with Customer Identity and Access Management (CIAM) Software

Authentication — By themselves, usernames and passwords are generally not considered sufficient means of authenticating a user’s identity. Many CIAM solutions offer more robust authentication methods, including mobile-push on mobile apps or passwordless authentication.

Identity and access management (IAM) — CIAM can often be confused with IAM, but the two solution types are different. IAM software is used for managing employee identities, while CIAM is used for managing customer identities. Furthermore, IAM-related identities are managed by a company’s IT staff, while CIAM-related identities are created and managed by end users such as customers. CIAM software is more robust and offers marketing and privacy-related features that are not native to IAM software.