What do you like best?
Vidyard gives us the analytics and lead capture tools we need in our marketing videos to properly lead score everyone we reach out to. The tracking you want to do on your emails, page-views, heatmaps, etc. just became accessible on your video marketing as well. It's a no brainer, why wouldn't you want granular data and insights on the marketing that takes the most time and money to produce? The marketing side of the product is great, embed CTAs in your videos, track that, see what performs well and what doesn't. The sales side helps you close deals, target leads, and get inside their heads when you can't actually see what they're doing.
Using Vidyard for sales demos has helped all around, and using them for marketing material gives us insights that we wouldn't have gotten otherwise. Highly recommended.
The newest product, Viewedit is also a super easy way to make videos. After being onboarded by Vidyard success reps our marketing team is quickly making personalized videos for our cold outreach and conversions are up.
What do you dislike?
Their sales/pricing model is definitely enterprise. If you're a small fish without a ton of cash, give them a chat because they can be accommodating, but this is definitely NOT a freemium pricing model. Sign up for the trial and give it a whirl anyway.
Recommendations to others considering the product:
Try it! Should help lead gen and sales pretty much right off the bat, just make sure your videos are awesome, too. The onboarding team was great to work with and our marketing team has seen value.
What problems are you solving with the product? What benefits have you realized?
Videos used to be a black hole of data. Youtube doesn't give enough information, clean CTAs, or control over who views your video. With Vidyard I can tell who viewed a video, what they watched, etc. and it'll let me farm leads from that data. As well it'll let me know when leads are engaged with my videos, even after months of silence. It helps me market and sell better, and who doesn't want that?
Also it plugs into hubspot.