Salesforce Platform Features
Application Design (5)
UI Code Extending
Gives users the ability to edit or write custom HTML, Javascript or CSS code. 235 reviewers of Salesforce Platform have provided feedback on this feature.
Programming Code Extending
As reported in 232 Salesforce Platform reviews. Allows users to edit or write custom code with programming languages.
Customized Branding
Provides tools for inserting brand logos, colors, quotes, and other proprietary content. 255 reviewers of Salesforce Platform have provided feedback on this feature.
Application Templates
Based on 245 Salesforce Platform reviews. Provides base-level application templates to build atop and which users can customize for specifc users and actions.
Workflows
Based on 265 Salesforce Platform reviews. Allows the creation ofpage sequences, forms, and libraries for users navigating the application.
Data Control (9)
Data Migration
Based on 262 Salesforce Platform reviews. Lets users add data from existing sources when creating the initial application or changing data sources.
Data Synchronization
Based on 264 Salesforce Platform reviews. Continuously updates data as users or external data sources are edited.
Data Security
Encrypts or provides some form of firewall to prevent external parties from accessing sensitive data. 262 reviewers of Salesforce Platform have provided feedback on this feature.
Data Migration
Based on 153 Salesforce Platform reviews and verified by the G2 Product R&D team. Lets users add data from existing sources when creating the initial application or changing data sources.
Data Synchronization
Based on 158 Salesforce Platform reviews and verified by the G2 Product R&D team. Continuously updates data as users or external data sources are edited.
Data Security
Based on 158 Salesforce Platform reviews and verified by the G2 Product R&D team. Encrypts or provides some form of firewall to prevent external parties from accessing sensitive data.
Data Migration
Based on 67 Salesforce Platform reviews. Lets users add data from existing sources when creating the initial application or changing data sources.
Data Synchronization
Continuously updates data as users or external data sources are edited. This feature was mentioned in 68 Salesforce Platform reviews.
Data Security
Encrypts or provides some form of firewall to prevent external parties from accessing sensitive data. This feature was mentioned in 68 Salesforce Platform reviews.
Publishing (6)
Application Deployment
Based on 241 Salesforce Platform reviews. Releases the application for access on desktop or mobile devices.
Platform Compatability
Based on 249 Salesforce Platform reviews. Lets users build cross-platform applications or provide specific templates for different device types.
Lifecycle Management
Based on 238 Salesforce Platform reviews. Provides ability to manage application and maintenance from build, throughout the release, and until it's deactivation.
Application Deployment
Based on 147 Salesforce Platform reviews and verified by the G2 Product R&D team. Releases the application for access on desktop or mobile devices.
Platform Compatibility
As reported in 152 Salesforce Platform reviews. Lets users build cross-platform applications or provide specific templates for different device types.
Lifecycle Management
Based on 149 Salesforce Platform reviews and verified by the G2 Product R&D team. Provides ability to manage application and maintenance from build, throughout the release, and until it's deactivation.
Development (9)
Application Deployment
As reported in 564 Salesforce Platform reviews. Provides tools for building, deploying, or integrating source code into hosted application.
Development Tools
Provides tools for writing code, editing code, syntax, debugging, or utilizing frameworks. This feature was mentioned in 553 Salesforce Platform reviews.
Development Environment
As reported in 510 Salesforce Platform reviews. Provides tools for sharing code, tracking progress, and shipping software.
Language Support
Based on 549 Salesforce Platform reviews. Supports programming languages such as Java, C, or Python. Support for front-end languages such as HTML, CSS, and JavaScript.
Testing
Tests the functionality of a software application. Detects and diagnoses issues in application. This feature was mentioned in 509 Salesforce Platform reviews.
Application Templates
Based on 290 Salesforce Platform reviews. Provides base-level application templates to build atop and which users can customize for specifc users and actions.
UI Code Extending
Based on 251 Salesforce Platform reviews. Gives users the ability to edit or write custom HTML, Javascript or CSS code.
WYSIWYG Editor
Provides the ability to drag-and-drop elements into the application to customize interface. 242 reviewers of Salesforce Platform have provided feedback on this feature.
Collaborative Development
Share, review and develop web applications remotely between members of a collaborative team. This feature was mentioned in 269 Salesforce Platform reviews.
Database (5)
Database Management
Lets developers manage database services. Provides support for different types of databases and integration methods. 545 reviewers of Salesforce Platform have provided feedback on this feature.
Analytics
Lets users analyze deployment, user, storage, and business metrics. This feature was mentioned in 603 Salesforce Platform reviews.
Auto Scaling
As reported in 490 Salesforce Platform reviews. Provides tools or bots that scale services and data automatically or on demand.
Backup / Recovery
Stores versions of application and data or incrementally backs up data. 551 reviewers of Salesforce Platform have provided feedback on this feature.
Storage
Provides scalable cloud storage for different forms of data. Store analytics and records for reporting. This feature was mentioned in 583 Salesforce Platform reviews.
Infrastructure (3)
Networking
Based on 551 Salesforce Platform reviews. Allows users to provision networks, deliver content, balance loads, and manage traffic.
Virtual Machines
Provides virtual networks and operating systems. This feature was mentioned in 520 Salesforce Platform reviews.
Security
Secures applications, encrypt data, and manage identities. 574 reviewers of Salesforce Platform have provided feedback on this feature.
User Interface Design (4)
WYSIWYG Editor
Based on 139 Salesforce Platform reviews and verified by the G2 Product R&D team. Provides the ability to drag-and-drop elements into the application to customize interface.
Customized Branding
Based on 157 Salesforce Platform reviews and verified by the G2 Product R&D team. Provides tools for inserting brand logos, colors, quotes, and other proprietary content.
App Templates
Based on 158 Salesforce Platform reviews and verified by the G2 Product R&D team. Provides base-level application templates to build atop and customize for specifc users and actions.
Workflow Management
Based on 156 Salesforce Platform reviews and verified by the G2 Product R&D team. Allows the creation ofpage sequences, forms, and libraries for users navigating the application.
Data Masking (5)
Sensitive Fields
Based on 14 Salesforce Platform reviews. The ability to create fields that automatically mask data such as credit card numbers or passwords.
Dynamic Masking
As reported in 14 Salesforce Platform reviews. The ability to mask data in real time as it is entered.
Static Masking
The ability to apply or remove masking after data has been entered. 14 reviewers of Salesforce Platform have provided feedback on this feature.
Consistent Masking
As reported in 14 Salesforce Platform reviews. Tools to mask data using a consistent ruleset.
Random Masking
Tools to mask data using random characters and data. 14 reviewers of Salesforce Platform have provided feedback on this feature.
Administration (12)
Application Deployment
Releases the application for access on desktop or mobile devices. 286 reviewers of Salesforce Platform have provided feedback on this feature.
Native Deployment
Based on 275 Salesforce Platform reviews. Application hosting abilities are delivered directly by the product's vendor.
Data Security
Based on 299 Salesforce Platform reviews. Encrypts or provides some form of firewall to prevent external parties from accessing sensitive data.
Access Control
Allows administrators to control access to updates, releases and changes. This feature was mentioned in 298 Salesforce Platform reviews.
Scalability
Provides features to allow scaling for large organizations. 300 reviewers of Salesforce Platform have provided feedback on this feature.
Lifecycle Management
Provides ability to manage application and maintenance from build, throughout the release, and until it's deactivation. 287 reviewers of Salesforce Platform have provided feedback on this feature.
Policy, User, and Role Management
Creates access requirements and standards and establishes user, roles, and access rights.
Approval Workflows
Allows administrators to approve or reject access changes to using defined workflows.
Automated Provisioning
Automates provisioning and deprovisioning to reduce the amount of administrative manual work.
Bulk Changes
Reduces manual administrative work.
Centralized Management
Manages identity information from on-premise and cloud applications.
Self-Service Access Requests
Automatically allows access if users meet policy requirements.
Automation (3)
Workflow Automation
As reported in 319 Salesforce Platform reviews. Streamline the flow of work processes by establishing triggers and alerts that notify and route information to the appropriate people when their action is required within the compensation process.
Workflow Mapping
As reported in 310 Salesforce Platform reviews. Visually displays connected applications and integrated data. Allows customization and management of workflow structures.
Real-Time Updates
As reported in 317 Salesforce Platform reviews. Processing changes to data sources and applications as changes are made in real-time.
Functionality (53)
Multi-Factor Authentication
Provides support for Multi-Factor authentication, so users are required to provide multiple factors to authenticate.
Single Sign-On
Provides a single access point for users to access multiple cloud products without multiple logins.
BYOD support
Enables users to bring-your-own-device to access company applications.
Password Vault
Stores credentials and passwords in a secure vault. Eliminates hard-coded passwords. Hides passwords from users.
Centralized management
Ensures that credentials are centrally stored (in a secure vault) and when changed, that systems remain connected.
Role-based security
Allows privileges based on roles, such as business unit or other factors.
Live notifications
Configure which events will trigger a notification to prevent privileged access abuse in real-time.
Live session recording & playback
Offers live session recording and playback for compliance and auditing purposes.
Hide passwords
Offers the option to hide passwords when sharing with users, such as contract workers
Temporary, time-limited privilege
Allows for temporary privileges for a defined task or period of time, to reduce the risk of credential abuse.
Data Migration
Migrate data from on-premises or cloud solutions to a separate cloud environment or solution. 108 reviewers of Salesforce Platform have provided feedback on this feature.
Data Variety
Be compatible with a variety of data types for migration. This feature was mentioned in 103 Salesforce Platform reviews.
Alerts and Logging
Based on 103 Salesforce Platform reviews. Send alerts for migration failures, and log migration processes to show possible root causes for failures.
Data Replication
Copy and store the same data in multiple locations. This feature was mentioned in 101 Salesforce Platform reviews.
Dashboard
Offers a dashboard to capture, store, and manage granular user consents 28 reviewers of Salesforce Platform have provided feedback on this feature.
Reporting
Provide reporting functions showing granular data to demonstrate compliance to regulators 28 reviewers of Salesforce Platform have provided feedback on this feature.
Integrations
Integrates with marketing software and other analytical tools This feature was mentioned in 28 Salesforce Platform reviews.
End-user management
As reported in 28 Salesforce Platform reviews. Allows end-users to manage their preferences online
Audit trails
Shows audit trails of how user consent preferences have changed This feature was mentioned in 26 Salesforce Platform reviews.
APIs
Based on 26 Salesforce Platform reviews. Offers APIs to link to your data
Mobile SDK
Based on 25 Salesforce Platform reviews. Offers a mobile SDK to use consent management tools on mobile apps
Customizable design
Offers customizeable designs to match corporate branding This feature was mentioned in 28 Salesforce Platform reviews.
Server-side storage
Offers server-side storage of consent, not client-side, for compliance reporting purposes 26 reviewers of Salesforce Platform have provided feedback on this feature.
Self-registration and self-service
Enables a seamless customer experience with self-registration and self-service functions, including account creation and preference management. This feature was mentioned in 300 Salesforce Platform reviews.
Authentication
Verifies user identity with authentication, which may include multiple multi-factor authentication methods. 314 reviewers of Salesforce Platform have provided feedback on this feature.
Scalability
As reported in 309 Salesforce Platform reviews. Scales to support growing a customer base.
Consent and preference management
Captures and manages a customer's consent and preferences to comply with data privacy laws such as GDPR and CCPA. This feature was mentioned in 305 Salesforce Platform reviews.
Social login
Based on 289 Salesforce Platform reviews. Offers users the option to sign in with social media accounts.
Customer data linking
Based on 310 Salesforce Platform reviews. Integrates with directories or other data stores that house customer data to create a complete view of a customer.
User provisioning
Simplifies or automates user provisioning, deprovisioning, and other user role changes. This feature was mentioned in 75 Salesforce Platform reviews.
Password manager
As reported in 76 Salesforce Platform reviews. Offers password management tools to end users.
Single Sign-on
Based on 78 Salesforce Platform reviews. Offers single sign-on functionalities to end users, allowing them to authenticate once and be given access to all of their company accounts.
Enforces policies
Based on 75 Salesforce Platform reviews. Enforces user-access policies based on individual, role type, group membership or other factors to prevent unauthorized access to company systems and data.
Authentication
Based on 76 Salesforce Platform reviews. Authenticates users prior to granting access to company systems.
Multi-factor authentication
Based on 78 Salesforce Platform reviews. Offers multi-factor authentication methods to verify a user's identity.
Automation
Based on 71 Salesforce Platform reviews. Successfully and thoroughly automates CI/CD processes.
Integrations
As reported in 70 Salesforce Platform reviews. Allows for additional features and functionalities in the form of pre-packaged integrations and plug-ins.
Extensibility
Based on 71 Salesforce Platform reviews. Plug-in capable for added resources, features, and functions within the product itself.
App complexity
Allows users to create complex applications with rich features. 70 reviewers of Salesforce Platform have provided feedback on this feature.
App Variety
Based on 68 Salesforce Platform reviews. Allows users to create a wide variety of application types.
Customized Branding
Provides tools for inserting brand logos, colors, quotes, and other proprietary content. This feature was mentioned in 68 Salesforce Platform reviews.
Application Templates
Provides base-level application templates to build atop and customize for specifc users and actions. 68 reviewers of Salesforce Platform have provided feedback on this feature.
Ease of Use
Based on 130 Salesforce Platform reviews. Facilitates simpler user experience through syntax highlighting, shortcuts, completion aid automation, etc.
File Management
Manage individual software component files as a part of the greater overall project. 130 reviewers of Salesforce Platform have provided feedback on this feature.
Multi-Language Support
Provides the ability to write in more than one programming language. This feature was mentioned in 128 Salesforce Platform reviews.
Customization
Allows users to modify interface (e.g., theme selection) and layout by personal preference. This feature was mentioned in 128 Salesforce Platform reviews.
Straight-Out-the-Box Functionality
Performs core functionalities without the need of immediate additional feature or add-on installations. This feature was mentioned in 128 Salesforce Platform reviews.
Help Guides
Supplies users with basic-to-intermediate guides regarding IDE functionality and use cases. 128 reviewers of Salesforce Platform have provided feedback on this feature.
Patching & Updates
As reported in 128 Salesforce Platform reviews. Downloads and installs updates automatically for product improvement and pace-keeping with programming language evolution.
Accuracy
Based on 34 Salesforce Platform reviews. Generates code that accurately achieves the desired functions based on user input
Input processing
Processes user input intuitively and accurately 34 reviewers of Salesforce Platform have provided feedback on this feature.
Interface
Provides an intuitive and easy-to-access interface This feature was mentioned in 34 Salesforce Platform reviews.
Code quality
Generates high quality code that adheres to best practices This feature was mentioned in 33 Salesforce Platform reviews.
Monitoring (3)
Audit Logging
Provides audit logs for compliance reasons.
Activity Logging
Monitors, records, and logs both real-time and post-event activity.
Anomaly Detection
Detects abnormal user behavior to mitigate risks.
Management (7)
Backup and Recovery
Based on 100 Salesforce Platform reviews. Offer backup and/or recovery options for data being migrated to the cloud.
Integration Variety
As reported in 102 Salesforce Platform reviews. Integrates with a variety of sources and/or migration targets.
Access and Security
Based on 105 Salesforce Platform reviews. Maintain user access and security features associated with pre-migrated data in the post-migration environment.
Real time Monitoring
Based on 103 Salesforce Platform reviews. Real-time view and status of every component in the cloud environment.
Configuration Management
Based on 70 Salesforce Platform reviews. Grants users control over application updates, versions, and alterations.
Access Control
Allows administrators to control access to updates, releases and changes. This feature was mentioned in 70 Salesforce Platform reviews.
Orchestration
Helps develop processes for reliable automated releases. This feature was mentioned in 70 Salesforce Platform reviews.
Reporting (2)
Audit log
Creates a comprehnsive log of all activities when utilizing Privileged Access Management Software software.
Reporting
Includes reporting functionality.
Type (2)
On-premises solution
Provides an IAM solution for on-prem systems. This feature was mentioned in 73 Salesforce Platform reviews.
Cloud-solution
Provides an IAM solution for cloud-based systems. 74 reviewers of Salesforce Platform have provided feedback on this feature.
Reporting (4)
Tracking
Based on 73 Salesforce Platform reviews. Tracks user activities across protected systems.
Reporting
Provides reporting functionality. This feature was mentioned in 74 Salesforce Platform reviews.
Access & Permission Change Reporting
Log and report all modifications to user roles and access rights. This feature was mentioned in 14 Salesforce Platform reviews.
Compliance & Audit Trail Export
As reported in 13 Salesforce Platform reviews. Provide standardized reports for regulatory compliance and audits.
Security (1)
Data Protection
Transform or encode data before being moved to the cloud. 107 reviewers of Salesforce Platform have provided feedback on this feature.
Processes (3)
Pipeline Control
Based on 71 Salesforce Platform reviews. Grants control and organization for infrastructure and release processes.
Workflow Visualization
Based on 71 Salesforce Platform reviews. Allows users to easily map their and examine pipelines.
Continuous Deployment
Based on 71 Salesforce Platform reviews. Automates releases of the application for access on desktop, web, or or mobile devices.
Support (3)
Community
Based on 33 Salesforce Platform reviews. Offers access to community pages and forums for users to learn tips and tricks from one another
Update schedule
Based on 33 Salesforce Platform reviews. Is updated with new features and enhanced AI capabilities on a regular basis
Documentation
As reported in 33 Salesforce Platform reviews. Provides documentation to help developers get started and troubleshoot issues
Agentic AI - Software Testing (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 24 reviewers of Salesforce Platform have provided feedback on this feature.
Natural Language Interaction
Engages in human-like conversation for task delegation This feature was mentioned in 24 Salesforce Platform reviews.
Proactive Assistance
Anticipates needs and offers suggestions without prompting 24 reviewers of Salesforce Platform have provided feedback on this feature.
Agentic AI - Low-Code Development Platforms (3)
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 50 Salesforce Platform reviews.
Natural Language Interaction
Engages in human-like conversation for task delegation 49 reviewers of Salesforce Platform have provided feedback on this feature.
Proactive Assistance
Anticipates needs and offers suggestions without prompting 49 reviewers of Salesforce Platform have provided feedback on this feature.
Agentic AI - Drag and Drop App Builder (3)
Adaptive Learning
As reported in 24 Salesforce Platform reviews. Improves performance based on feedback and experience
Natural Language Interaction
Based on 24 Salesforce Platform reviews. Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 24 Salesforce Platform reviews.
Agentic AI - AI Code Generation (5)
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 21 Salesforce Platform reviews.
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 21 Salesforce Platform reviews.
Natural Language Interaction
Engages in human-like conversation for task delegation This feature was mentioned in 21 Salesforce Platform reviews.
Proactive Assistance
As reported in 21 Salesforce Platform reviews. Anticipates needs and offers suggestions without prompting
Decision Making
As reported in 22 Salesforce Platform reviews. Makes informed choices based on available data and objectives
Agentic AI - No-Code Development Platforms (3)
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 39 Salesforce Platform reviews.
Natural Language Interaction
Based on 39 Salesforce Platform reviews. Engages in human-like conversation for task delegation
Proactive Assistance
As reported in 39 Salesforce Platform reviews. Anticipates needs and offers suggestions without prompting
Agentic AI - Cloud Migration (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 19 Salesforce Platform reviews.
Multi-step Planning
Based on 19 Salesforce Platform reviews. Ability to break down and plan multi-step processes
Decision Making
Makes informed choices based on available data and objectives 19 reviewers of Salesforce Platform have provided feedback on this feature.
Authentication & Authorization - Identity and Access Management (IAM) (1)
Adaptive & Contextual Access Control
Based on 13 Salesforce Platform reviews. Grant access based on user attributes, location, device posture or risk.
Administration & Governance - Identity and Access Management (IAM) (2)
Identity Lifecycle Management
As reported in 13 Salesforce Platform reviews. Automate onboarding, offboarding, and access reviews throughout user lifecycles.
Self‑Service Account Management
Enable users to reset passwords and update profiles without admin support. 13 reviewers of Salesforce Platform have provided feedback on this feature.
Generative AI - Identity and Access Management (IAM) (3)
AI‑Driven Access Anomaly Detection
Identify unusual access patterns using machine learning models. This feature was mentioned in 13 Salesforce Platform reviews.
Automated Policy Tuning
Dynamically adjust access policies based on risk and AI-generated insights. This feature was mentioned in 13 Salesforce Platform reviews.
Predictive Role Recommendations
Suggest appropriate user roles based on usage patterns and peer behavior. This feature was mentioned in 13 Salesforce Platform reviews.
AI Authentication Risk Management - Customer Identity and Access Management (CIAM) (5)
Adaptive MFA
Possesses AI-driven triggers to determine when to require MFA or stronger authentication rather than always requiring it.
Anomaly Detection
Builds profiles of known devices/environments per user and flags deviations such as new devices, new networks, and/or suspicious locations as higher risk.
Fraudulent Login Detection
Spot fraudulent behavior, such as account takeover attempts, credential stuffing, bots, and brute force attacks through the use of AI.
Adaptive Authentication Policies
Uses machine learning to analyze past authentication events and suggest optimizations to security policies (e.g. thresholds, triggers) or to adjust rules over time.
Risk-Based Authentication
Leverages AI to assign a risk score to a login attempt based on context, device, IP, historical patterns to dynamically decide whether to prompt for MFA, additional challenges, or allow seamless login.
AI Biometric & Behavioral Analysis - Customer Identity and Access Management (CIAM) (2)
Behavioral Biometric Analysis
Monitors behavioral signals including typing patterns, mouse movement, and/or touch/swipe dynamics to verify user identity either at login or continuously after login.
Liveness Detection
Uses computer vision, facial recognition, or other biometrics during onboarding or at risk events, with AI-based liveness checks to prevent spoofing or replay attacks.
AI Context-Aware Security Controls - Customer Identity and Access Management (CIAM) (2)
Account Recovery Assistants
Generates dynamic prompts to guide users through account recovery workflows.
Constraint Enforcement
Implements artificial intelligence to filter, rewrite, or block prompts that attempt to access unauthorized data, escalate privileges improperly, exploit system weaknesses, or otherwise re-provision customer access permissions.





