Sprout Social Reviews & Product Details

I've used Sprout Social for almost a decade across multiple brands. I've actually requested it as a tool as an employment contingency I find it so vital. Sprout makes managing multiple channels in one place a breeze. Publishing and scheduling is flawless and Reports are a job-maker. I've grown to appreciate Social Listening on a whole other level. End-to-end, Sprout is an excellent sidekick for any social media manager.

Also, their customer success teams and customer support are top notch. Review collected by and hosted on G2.com.

I wish their Social Listening could pull audio from places like Instagram and TikTok since brands are not typically mentioned specifically in written captions. The Reports/Analytics can get a bit clunky if you're trying to separate organic and paid metrics. Review collected by and hosted on G2.com.

Integrating the chat feature with users through the fanpage is really convenient. This helps me easily interact and support customers right on the platform they frequently use. I use it almost every day. It is very effective in supporting users. Easy to use, it doesn't take too much time to get familiar with. Review collected by and hosted on G2.com.

Currently, I don't have anything that makes me dissatisfied or dislike. Review collected by and hosted on G2.com.

What surprised me the most about Sprout Social is how it quietly fixes problems I didn’t even realize were slowing down my team. The Smart Inbox feels less like a dashboard and more like a mission-control screen that keeps every conversation—from comments to DMs to mentions—exactly where it belongs. Instead of bouncing between tabs, we literally operate from one place. The approval workflows also felt like an upgrade to our entire content process. They removed all the “Did you approve this?” messages we were used to sending each other. Review collected by and hosted on G2.com.

If I had to pick something, I’d say the learning curve is slightly more detailed than expected—not difficult, just deeper. But honestly, that’s only because Sprout has more features than the average user expects at first. Review collected by and hosted on G2.com.

This platform is extremely user-friendly, which is essential for managing the more than 40+ social media pages I handle daily. The ability to upload content directly from the mobile app has been a game changer for my team, as they are out capturing content every day. I also really appreciate the different calendar features. I find myself spending about 90% of my workday on this platform and love how I can do everything from one platform. Review collected by and hosted on G2.com.

I rarely experience any issues with Sprout Social. On the few occasions when a problem arises, it is resolved quickly, thanks in large part to the user-friendly customer service chat. I also value having a dedicated account manager available to contact whenever needed.

If I were to suggest an improvement, it would be the ability to view the full calendar and all posted content from that month directly in the mobile app, as this feature is currently only accessible through the web version. Review collected by and hosted on G2.com.

I love the flexibility and support it gives to me and my team. I am able to leverage dozens of different social media accounts and channels to reach each of my unique audiences quickly and efficiently. Having used other platforms, none were as efficient, as Sprout seems to assist in understanding my flow and rhythm behind how often I post on each social site.

When it comes to integrating it with my teams it's fantastic. Everyone is able to pick up on it quickly, and there is fantastic documentation and customer support that allows for fast learning. Review collected by and hosted on G2.com.

I do wish the reporting was better visually. The visuals are limiting on it, and only include line graphs, and I would prefer some other charting options to go with it. Review collected by and hosted on G2.com.

I led the decision to transition from HootSuite to Sprout Social, and it was absolutely the right move. The first thing that drew me in was Sprout Social's interface—it's incredibly clean and intuitive. The calendar view for scheduling is straightforward, and the reporting dashboard is comprehensive without being overwhelming. Everything you need is truly right at your fingertips.

Our main motivations for switching were to expand our advocacy program and to gain access to social listening capabilities. For advocacy, we needed more seats, and Sprout delivered on that front. Beyond just the seat expansion, we benefited from robust reporting features that allowed us to assign a dollar value to advocacy shares, which our leadership team really appreciated. Our advocacy engagement rate has also increased significantly, thanks in part to Sprout's topic curation.

When it came to social listening, we recognized its importance but were concerned it might be complicated to implement. However, Sprout made it simple to set up a social listening topic tailored to our needs. This has not only helped us monitor share of voice but has also become a key part of our Reddit strategy development.

What stood out most for me was the onboarding experience. Jess was fantastic—it's rare for onboarding a new platform to be genuinely enjoyable, but I actually looked forward to our weekly calls. By the end of the process, I felt confident in both the platform and my decision to switch. More importantly, the onboarding introduced me to so many ways to elevate our social media efforts with Sprout's features. We've moved far beyond just scheduling and basic reporting to a much more strategic approach, and since making the switch, all our social KPIs have been trending upward. Review collected by and hosted on G2.com.

Honestly, ever since Sprout enabled scheduling of documents and PDFs for LinkedIn, I haven't found any drawbacks. It's been a seamless experience for me! Review collected by and hosted on G2.com.

Sprout Social’s biggest strengths are its intuitive interface and the way it centralizes all key social media workflows in one place. The publishing tools are especially strong, the content calendar is clean, easy to navigate, and makes it simple to plan, schedule, and collaborate on posts across multiple platforms.

The analytics and reporting are another major standout. Sprout provides clear, visually appealing reports that make it easy to understand performance trends and present insights to stakeholders without needing extra formatting or manual work. Review collected by and hosted on G2.com.

Sprout Social can feel expensive, especially when you start adding more users or need features beyond the basic plan. Some analytics views c Review collected by and hosted on G2.com.

I appreciate how user-friendly and client-oriented this platform is, especially when it comes to managing content and handling multiple brand accounts. It also offers valuable insights, making the overall experience much more efficient.

Their client services team is also incredible. Our client success team member, Haley, has been incredible to work with.

Implementation into our client process was pretty simple and seamless unlike other platforms we've tried.

We use it daily. I never worry about missing a post or someone not seeing something. Review collected by and hosted on G2.com.

In my opinion, the client review and approval process, as well as the collaboration features, would benefit from an update that introduces a more organized content review and feedback cycle. It would be much more efficient if all posts awaiting review and approval could be viewed together, rather than requiring users to click on each individual link. Aside from this, I find Sprout to be a top-tier platform. Review collected by and hosted on G2.com.

What I like best about Sprout Social is its ease of use and reliability. I’m in the platform every day, all day, and it makes scheduling content, pulling reports, and doing customer comparisons incredibly simple. Their customer support and account management team are outstanding. In social media, things move fast, and if something goes wrong, it needs to be fixed quickly. Every time I’ve needed help (just a few times in over three years), they’ve handled it promptly and professionally. I also appreciate that Sprout listens to its customers; they’ve even added features I requested to make posting easier. The value for what they offer is unbeatable, and their attentiveness really sets them apart. Review collected by and hosted on G2.com.

Honestly, there’s nothing I dislike. I’ve been using Sprout for over three years, and everything has been great. Even when we upgraded our account, they guided me through the process professionally and helped us find ways to save money through contract pricing. I truly appreciate everything they’ve done, and I recommend Sprout wherever I go. Review collected by and hosted on G2.com.

I like the ability to search through everything from comments, mentions, and DMs to find the specific account/message I am looking for. I LOVE the team chat function. We use it daily within our team for larger scale reviews of messages and questions. Review collected by and hosted on G2.com.

Getting to posts on IG and finding the specific comment sections is a nightmare. You have to go through a million and one threads to find the one post you want to look at. The process for engaging on X in sprout is way more user friendly. I also do not like that we cannot like comments on IG from sprout but we can for TikTok. The app is helpful in some capacity but if you have the app and the web version and you are trying to reconnect or connect a new platform it glitches out. Review collected by and hosted on G2.com.