Sprout Social Reviews & Product Details

My favorite thing about Sprout Social is the recommended posting times, which help me to improve engagement with individual posts across platforms. The scheduling features and the functionality allow me to easily manage multiple accounts across multiple platforms without confusion. The reporting feature is a huge time-saver and allows me to communicate the results of my social media efforts clearly and easily. I also really like the various educational opportunities that Sprout Social offers consistently via webinar. These keep me apprised of new or updated features and help me understand the best ways in which to use them. I also really like the content finder. This helps me to keep up a steady stream of content even during periods when we may be generating less original content. The dashboard is a great way to see how things are going at a quick glance. The publishing calendar is extremely helpful to me as I plan content, as is the newer "notes" feature, which allows me to plan out my content over a long period of time while bypassing draft posts. Review collected by and hosted on G2.com.

Filters aren't sticky through multiple sessions, meaning I have to reselect them with every login. Additionally, I would like to be able to use Sprout Social to post multiple photos to Instagram without having to use the mobile app at the time of posting to accomplish this. This is my one biggest pet peeve about Sprout Social, as it forces me to reengage with content that has already been scheduled at inconvenient times--content that I would like to be finished with once it's scheduled (barring responses) as I am with all other types of posts. This causes me a little bit of extra stress. Generally speaking, I find the mobile app (iOS) to be fairly buggy and not very intuitive, which reduces my use of it to almost none (other than the aforementioned Instagram posts) except when I am traveling, on vacation, or cannot access my desktop computer for some other reason. One other thing that's somewhat unhelpful is that the dashboard consistently tells me that I have new messages, even if I have already cleared all of them out of the inbox. This makes this specific dashboard feature essentially useless to me, since I have to go in and manually check regardless of what the dashboard says. Review collected by and hosted on G2.com.

The scheduling works well! We've used other scheduling tools in the past, and they've left much to be desired. These work as they should, post on time, and are easy to navigate.

Reporting is easy to understand. We send our reporting along to our clients, and many of them are not as versed in social as we are. Reports are straightforward, and the graphs and images are easy for everyone to understand.

The social listening tools are fantastic too! It's easy to search for hashtags and specific terms around our campaigns to see how users are interacting with our content across all social channels. Definitely a good benefit to have. Review collected by and hosted on G2.com.

The process to edit and duplicate posts is a bit clunky. In other programs I've been able to mark each post to go to multiple channels. On Sprout, I can only do that in the creation - I can't edit to add another channel to a specific post.

The approvals process is a bit odd as well. We can only have internal approvals within the company. Our clients aren't able to approve unless they are also Sprout members (they're not and have no other reason to be), which makes it a bit clunky to get our approvals for comms plans through each week. Review collected by and hosted on G2.com.

I love how interactive the Sprout employees are in making sure we have all the tools and resources we need. The reporting feature is also really great, detailed and helpful. I love that we can customize our reports and present the most important information to our CEO. It helps those who are not familiar with social media practices read the information with ease. I'm really interested in diving more into the listening tool as paid feature, soon, hopefully. I always use your "best time to post" suggestions as well and our posts typically do well with the suggestions. So, I think those are super helpful. Oh! The Facebook group is also SO helpful and such a great community to be part of. I love that I can continue to expand my knowledge and bounce ideas off other social media professionals. Review collected by and hosted on G2.com.

I dislike that we don't have a "link in bio" feature for Instagram. That would truly seal the deal and we wouldn't have to use a third party service instead. Sprout would be a one-stop-shop. Review collected by and hosted on G2.com.

This is an excellent tool to manage social media accounts while gaining valuable analysis tools to easily understand and represent the value of the social media engagement to the business. The automated, formal reports that can be sent on a regularly scheduled basis ensures that execs have access to the results of social media outreach in an easy to understand, formal report. This saves me HUGE amounts of time in creating reports on a regular cadence. Review collected by and hosted on G2.com.

My focus on the tool was essentially the content calendar for posting and the back-end analysis. I did not engage with additional features in the tool so I cannot offer thoughts on those solutions. For what I needed, this is the best tool I have found. Review collected by and hosted on G2.com.

It is very easy to use, it has all the tools well distributed in the main panel. I can run different campaigns through email or conventional digital platforms. The support is great, it keeps me up to date with any information. I can have a great degree of advertising recognition on the web. Review collected by and hosted on G2.com.

I don't like that it sometimes presents me with errors at the moment of making a campaign, specifically at the moment of choosing the template. Review collected by and hosted on G2.com.

Intuitive system, informative and accurate Review collected by and hosted on G2.com.

I'm not a huge fan of the current tagging report, I'd like to see more data. Review collected by and hosted on G2.com.

For me, the most important is that I can manage all my clients in one place. That I can schedule posts for all social media accounts. Second, I really like your reports. They are very useful, UX-friendly and I like it more than the Facebook Insights tool. I'm also using Sprout Social for customer service. We have a lot of clients mostly restaurants and bars so we need to answer questions from customers very fast and manage all reviews.

Sometimes I moderate ad comments in the Smart Inbox and it's really useful for me. I like also that I can work with all my team. We can review our ideas using the draft feature. I saw also the new feature: Google My Business Publishing. I'm using Google My Bussines every day for publishing posts and I would love to use it in Sprout Social. Review collected by and hosted on G2.com.

I don't know why, but you removed the Optimal Send Times feature. It was really helpful with scheduling posts. It will be also good if you can provide more features for Instagram including Stories and also IGTV. It will be great if I can tag products from Social Sprout on my Instagram posts. Review collected by and hosted on G2.com.

The team is very hands on to help you understand everything about your social insights, and the system is very intuitive and easy to pick up Review collected by and hosted on G2.com.

The price can get kind of steep at times, especially if you manage multiple brands and platforms. Review collected by and hosted on G2.com.

I enjoy the detailed analytics we have access to with Sprout, and each platform is broken down into engagement, audience demographics, top performing posts, and more. I also enjoy the publishing calendar. It's so easy to schedule all of my content in advance, while keeping an eye on relevant topic matters that are happening in the world around us. Review collected by and hosted on G2.com.

I don't like the fact that the Listening tool is an additional paid feature. I wish there were parts of the tool I have access to without having to purchase an entire new plan. I also have issues from time to time with failed posts that I scheduled in advance. Review collected by and hosted on G2.com.

The user experience is well designed, adding additional profiles is a snap, and the interface and speed far outstrips every competitor I've ever used. The support team (whether through live instant chat or email) is quick to respond, as well as provide meaningful and workable solutions. The cost may be a bit more than some competition but it's worth every dollar. Review collected by and hosted on G2.com.

Some of the scheduling issues like delays, the inability to support GIFs is a *huge* problem as that file type is becoming more and more ubiquitous across social platforms in lieu of full, drawn out text or sentences. Review collected by and hosted on G2.com.

We love using the Smart Inbox feature! It allows us to closely monitor all messages and comments in one location. And having multiple campuses and ministries, with many social channels, it's so easy to keep an eye on what our community is saying. The listening feature has been a game changer, and helps us to find trends in conversations so we can create relevant social content and marketing plans.

We have been able to increase our audience engagement tremendously using Sprout Social. While we used to only post a few times per week, now we're able to see where our audience is and at what times, for the most effective content. The publishing platform is super helpful since we have about 18+ social media outlets we are posting to each day; LOVE using the calendar view. There are so many social media channels to keep an eye on, it's nice to get a birds-eye view of what's going on each week/month. And make sure each channel isn't competing with each other.

Sprout does a lot of the analyzing work for us; so we have more time to come up with ideas and create engaging content! Review collected by and hosted on G2.com.

The only downside would be the cost. It is expensive compared to Hootsuite etc. but if your company can swing it, it's worth every penny! It has so many more features than other platforms. Review collected by and hosted on G2.com.

The scheduling abilities and the easy access to post performance is what I like best. It has helped me stay organized, especially with the many different social platforms and pages we have throughout our organization. I also like the ability to duplicate posts because it helps other users utilize my posts for other Facebook pages, since we have so many. I also like the suggested times for posting. I base posts off of the 3, 4 and 5 star times that I would otherwise not know. I love the updated analytics that allow me to customize my report. Review collected by and hosted on G2.com.

I do not dislike much about Sprout. I would like to be able to schedule carousel Instagram posts and to be able to accurately see the analytics of boosted Instagram posts. If there were any way to implement story scheduling in the future that would also be extremely helpful. S Review collected by and hosted on G2.com.

The convenience and ease of posting across all networks with the insights on posting time that Sprout is so well known for is what I would consider the best part of Sprout Social. I've had jobs where I've had to log into each network separately and manually do all the posting. It's a huge chore and not the best way to work at all in my opinion. We have to manage five accounts and that's just too much without a solution like Sprout in place. Review collected by and hosted on G2.com.

The only thing I don't like, and this is the platforms' fault and not Sprout's, is that working with video can sometimes be a bit tough. I would love to post multiple videos to Facebook, but they don't let me. I would love to post longer videos to Instagram, but for standard posts, you can't. I can't blame any of that on Sprout. Otherwise my list of complaints about the platform is empty. Review collected by and hosted on G2.com.

I love being able to post on multiple social media platforms at once. I don't have to go to multiple sites to queue posts - it's all in one convenient place! I've also found the optimal post times feature to be incredibly helpful. I used to spend hours researching the best times to post on social media, but Sprout Social automates this process and caters it to my specific audience. It saves me so much time! I also like the calendar layout of the publishing page. Having a visual element to see when I have post schedules is incredibly helpful for ensuring that I keep up with our established content calendar. I can see gaps and opportunities for posts, all laid out in one place. Review collected by and hosted on G2.com.

Because I submit posts for approval by my supervisor, it can be a bit confusing and hard to rectify when one of my posts doesn't get approved by its scheduled time. The notification that the post wasn't made is hard to find. Review collected by and hosted on G2.com.

While all social media management tools offer similar products to get the job done, SproutSocial truly differentiates itself with its easy-to-use interface and deep care for serving its customers/clients. Review collected by and hosted on G2.com.

Still waiting on a comprehensive, open API to connect our in-house reporting tools and increase efficiencies. As a current user of SproutSocial, I know they're working on this feature but am still unsure when it will be completed to the extent that we need. Review collected by and hosted on G2.com.

There are two things that I love about sprout equally - their post scheduling platform and the analytics reports. When scheduling content weeks, even months at a time, using a platform that lays out your posts in ways that are easy to view and organize is a huge advantage and helps speed up the social media management workflow. In also love the reporting. Working for a firm that is increasingly performance based and data-driven, it is VERY helpful to be able to export social reports from sprout that can be sent directly to a client. That might be one of Sprout's biggest selling points to me. I have justified the cost of sprout to management at my company many times. The monitoring also gives us a hugely beneficial product we can sell to clients. It is great that we can give clients peace of mind knowing that we have every end of their social media feeds covered. Review collected by and hosted on G2.com.

This might not be completely Sprout's fault, but it is annoying how difficult Instagram post scheduling can be. A lot of that is because of Instagram's rules and roadblocks they have sent up, but I believe other social media publishing services have addressed it with other workarounds and whatnot. That could be something to look into in the future. A possible downside may also be the limit on social posting history you can view. As opposed to a catalogue of content that FB creator studio provides, it would be nice to be able to go back and see posts from years back as opposed to only 6 months. Review collected by and hosted on G2.com.