---
title: Oktopost Reviews
meta_title: 'Oktopost Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 195 reviews by the users' company size, role or industry
  to find out how Oktopost works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 195
  scale: '5'
date_modified: '2026-06-24'
parent_category:
  name: Social Media Marketing
  url: https://www.g2.com/categories/social-media-marketing
---

# Oktopost Reviews
**Vendor:** Oktopost  
**Category:** [Social Media Suites](https://www.g2.com/categories/social-media-suites)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 195
## About Oktopost
Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform.



## Oktopost Pros & Cons
**What users like:**

- Users find Oktopost to be an **intuitive and user-friendly platform** , making social media management effortless and enjoyable. (27 reviews)
- Users value the **post scheduling** feature of Oktopost, finding it intuitive and efficient for managing social media campaigns. (17 reviews)
- Users appreciate the **user-friendly interface and seamless integrations** of Oktopost, enhancing social media management and advocacy efforts. (15 reviews)
- Users value the **scheduling capabilities** of Oktopost, finding it simplifies planning and enhances campaign management effectively. (15 reviews)
- Users value the **insightful analytics** provided by Oktopost, enhancing their social media strategies and decision-making. (13 reviews)
- Intuitive (13 reviews)
- Users highlight the **incredible customer support** from Oktopost, making their experience smooth and efficient at every stage. (10 reviews)
- Users rave about the **incredible customer support** from Oktopost, enhancing their overall experience with the platform. (9 reviews)
- Users highlight Oktopost's **customizable reporting** features, providing valuable insights for effective social media campaign management. (9 reviews)
- Social Media Management (9 reviews)

**What users dislike:**

- Users report **inaccurate data and lengthy response times** , impacting their overall experience with Oktopost. (9 reviews)
- Users face issues with **missing features** in Oktopost, including ineffective social listening and limited integration options. (5 reviews)
- Users report **data inaccuracy** issues with Oktopost, leading to unreliable insights and frustrating delays in resolution. (3 reviews)
- Users experience **inaccurate analytics** with Oktopost, leading to discrepancies and complicating their reporting efforts. (3 reviews)
- Users express concern over **limited analytics** , highlighting inaccuracies and challenges in gathering meaningful insights from Oktopost. (3 reviews)
- Limited Features (3 reviews)
- Technical Issues (3 reviews)
- Update Issues (3 reviews)
- AI Limitations (2 reviews)
- Complexity (2 reviews)

## Oktopost Reviews
  ### 1. All-in-one social media tool with strong support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Andrea  B. | Social Media Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** June 19, 2026

**What do you like best about Oktopost?**

We use Oktopost across our postal organization for everything related to social media — from publishing and community management to our employee advocacy program. We value having everything in one place. It makes our workflows more efficient and our analytics more meaningful.

The tool is very easy to use, both for us as social media managers and for our corporate influencers. The user interface is highly intuitive.
We also particularly appreciate the strong support and guidance from our Oktopost contact person, which goes far beyond troubleshooting and regularly provides us with valuable input.

**What do you dislike about Oktopost?**

The German translation leaves much to be desired. It is clearly a machine translation and sometimes incorrect. While it can occasionally be amusing, it also causes confusion.  
One example: the English word “share” (as in how often something was shared) was translated as “Aktien,” which means corporate stock.

**What problems is Oktopost solving and how is that benefiting you?**

The biggest benefit for us is that with Oktopost we can do everything in one place and directly compare campaigns, for example. This makes our workflows much more efficient.

  ### 2. Easy to Use, Fast Onboarding, and Helpful Support with Innovative AI Features

**Rating:** 4.5/5.0 stars

**Reviewed by:** Zoe B. | Brand, Community and Communications Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 19, 2026

**What do you like best about Oktopost?**

The platform is incredibly easy-to-use, which means advocates can be onboarded extremely quickly. It can also be integrated into platforms such as HubSpot so you can tie social media activity back to ROI. I have always found the Oktopost team incredibly helpful and they are more than happy to help support you with any technical questions or provide advice on how to optimise your advocacy programme. There's also a good level of innovation with the video editing and AI capabilities.

**What do you dislike about Oktopost?**

Overall, the pricing is reasonable but I do think the cost of adding an additional admin or board quite expensive.

**What problems is Oktopost solving and how is that benefiting you?**

Employee advocacy is helping us maximise the reach of our brand on social media. Before Oktopost, we were relying heavily on the brand account. Oktopost is enabling us to turn employees into thought-leaders and brand ambassadors, and we're seeing an increased amount of traffic from organic social to high-value assets like customer case studies.

**Official Response from Jen Gutman:**

> Hi Zoe,

Thank you so much for taking the time to share your experience with Oktopost with us! We're so happy to hear that Oktopost has been easy to adopt and that your advocates can get up and running quickly. Making advocacy simple and scalable is exactly why we built Oktopost Advocacy, so it's great to know it's helping expand your brand's reach and elevate your employees as thought leaders. We're also glad you're seeing value in our video editing and AI capabilities. Innovation for both remains a key focus for us, and we're excited to bring even more your way.

And of course, thank you for the kind words about our team. Helping customers build successful advocacy programs is what we're passionate about, and we've shared all your feedback directly with the team.

Thanks again for your review and for being a valued Oktopost customer!

  ### 3. An intuitive social media management tool with strong employee advocacy

**Rating:** 4.0/5.0 stars

**Reviewed by:** Olivia S. | Communications, Engagement & Marketing Specialist , Enterprise (> 1000 emp.)

**Reviewed Date:** June 12, 2026

**What do you like best about Oktopost?**

Oktopost is easy to use, intuitive, and makes managing social media content efficient. 

The employee advocacy feature is particularly strong and provides a simple, well-organised way for employees to share content. 

The team is also friendly, responsive, and always willing to help, which makes for a great overall experience.

**What do you dislike about Oktopost?**

Some features feel a little dated compared to other tools on the market, particularly around AI.

**What problems is Oktopost solving and how is that benefiting you?**

Oktopost helps us manage multiple social media accounts in one place, making it easier to plan, schedule, and measure content performance. 

It also provides visibility into both global and local account data, helping us understand what's working and make more informed decisions. 

Conversion tracking is another great feature, giving us insight into the impact of our social activity, although we're still relatively new to using it and have more opportunity to maximise its value.

**Official Response from Jen Gutman:**

> Hi Olivia, 

Thank you so much for taking the time to share your Oktopost experience with us. Hearing that Oktopost is providing your team with a well organized way for your employee advocates to easily share content is exactly the kind of feedback we love to receive. Even more, knowing you're finding our support team friendly, responsive, and always willing to help truly makes our day. We pride ourselves on being an extension of your team and we look forward to sharing this feedback directly with them! 

We also really appreciate your candid feedback regarding our interface and AI features. We’ve actually been pouring a lot of love (and engineering resources!) into our AI capabilities and UX updates recently to ensure they match the "B2B grit" marketers deserve. A few of our latest AI capabilities include the Advocacy Agent and Agent Builder! You can find them both in the AI Management section of your account. Have a look and I know your account manager, Andrew, will be happy to walk you through even more of what's coming and hear more about what specific AI tools would move the needle most for you. 

Thank you again for partnering with us and being such a strong member of the Oktopost community!

  ### 4. Full-featured solution with few pain points

**Rating:** 4.5/5.0 stars

**Reviewed by:** Patrick L. | Social Media Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 02, 2021

**What do you like best about Oktopost?**

Publishing, advocacy, inbox, and analytics are unified in one tool. The dashboards are easy to build and straightforward to customize. Support and onboarding are top-notch, and I especially appreciate the proactive alerts about outages and backend issues. Overall, the tool feels fast and reliable. Advocates also report that the AI text functionality is helpful.

**What do you dislike about Oktopost?**

I can’t tag items in bulk. As an admin, I also can’t manage advocates’ topic subscriptions from the back end. I don’t have enough visibility into the integrations to tell whether they’re actually adding value. On top of that, advocate licenses are pricey.

**What problems is Oktopost solving and how is that benefiting you?**

I used to create polls and add the first comment directly on LinkedIn, but now I can do both right inside the tool. It saves me time and reduces the chance that I’ll forget or overlook that first comment.

  ### 5. Oktopost Streamlines Social and Boosts Advocacy

**Rating:** 4.0/5.0 stars

**Reviewed by:** Melia N. | Communications Coordinator, Enterprise (> 1000 emp.)

**Reviewed Date:** June 12, 2026

**What do you like best about Oktopost?**

We've been using Oktopost for several years, managing our social media presence across multiple platforms, and it's made a real difference in how our marketing team operates. Scheduling and publishing content across channels from one central dashboard is very useful.
We really like the employee advocacy program. It lets us provide employees with pre-approved, on-brand content they can share with just a few clicks and exposes them to the most relevant content through use of the app. 
We've also appreciated having social media management and advocacy connected in one platform.  Overall, Oktopost has helped us extend our brand's reach in a way that feels authentic and measurable, and we'd recommend it to any B2B team looking to level up their social strategy.

**What do you dislike about Oktopost?**

Hoping for sharing of polls to be added for the advocates

**What problems is Oktopost solving and how is that benefiting you?**

managing our social media presence across multiple platforms

**Official Response from Jen Gutman:**

> Hi Melia,

Thank you for taking the time to share such thoughtful feedback and for trusting Oktopost as part of your social media strategy for so many years.

It's incredibly rewarding to hear that Oktopost has helped your team streamline social media management while making employee advocacy easy and accessible for your team. We built our advocacy solution around the idea that the most powerful brand voices are often the people behind the brand, so it's especially meaningful to hear that your employees are actively engaging with and sharing relevant content. It also means you're doing a fantastic job running the program, and as we all know, advocacy is a marathon, not a sprint. So super well done to you and the team! 

We're also glad that having social media management and advocacy in one single platform is helping you extend your reach in a way that feels both authentic and measurable. That's exactly the experience we aim to deliver for B2B marketing teams.

Thank you as well for the suggestion around sharing polls through advocacy. We can absolutely see the value that would bring, and feedback like yours plays an important role in shaping how the platform evolves. We've shared this directly with our product team leaders.

We truly appreciate your partnership over the years and t's an absolute privilege to continue to support your team. We're excited to continue working together.

  ### 6. Strong Analytics & Social Management, but Social Listening Needs Work

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sheldon B. | Social Media & Community Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 10, 2026

**What do you like best about Oktopost?**

Oktopost makes it easy to manage all of our social media channels and track performance in one place. What I like most is the Social BI (analytics tool), which allows me to build customizable dashboards or use pre-built templates to focus on the KPIs and metrics that matter most, instead of sorting through unnecessary data. It makes reporting and data gathering much easier.

The setup is also easy, and the team has been helpful and responsive. I especially want to mention our account manager, Megan Brown. I worked with her at my previous company, and when I moved to my current company, I specifically asked to work with her again because she's fantastic.

**What do you dislike about Oktopost?**

The one feature I really dislike is the social listening tool. It pulls in a lot of irrelevant content while also missing posts that should be included, and it's harder and more confusing to set up than it should be.  Even after more than 3.5 years working with Oktopost, I haven't seen much improvement, so I ended up using a separate tool for social listening instead.

**What problems is Oktopost solving and how is that benefiting you?**

Oktopost helps me manage all of our social media channels in one place instead of checking each platform separately. It centralizes messages across platforms, makes it easier to track analytics and KPIs, and helps me schedule posts, monitor performance, and report on results more efficiently.

**Official Response from Jen Gutman:**

> Hi Sheldon,

Thank you for your detailed feedback. We’re happy to hear that Social BI and our platform’s ease of use are helping you manage social media efficiently and it’s wonderful to know Megan has made such a positive impact on your experience.

We also appreciate your candid input on social listening. Your feedback helps us prioritize improvements so the tool becomes more accurate and easier to use over time. We'd be happy to connect with you directly on social listening. We'll someone from our product team reach out directly.

Thanks again for sharing your experience and for being part of the Oktopost community!

  ### 7. A Solid Social Media Scheduling & Employee Advocacy Platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Alina I. | Content Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 06, 2026

**What do you like best about Oktopost?**

It’s very easy to use right off the bat. You can log in and get going without feeling like you need a tutorial first. The interface is clean and well thought through. I like that I can preview the posts before publishing and tailor the audience segments based on the campaigns we're running.

I’m also a big fan of the Advocacy capabilities. It’s straightforward to set up and simple for employees to actually use, which is usually where these things fall down. It makes sharing content feel structured but not rigid, and it helps extend reach in a way that feels coordinated across the org.

**What do you dislike about Oktopost?**

It would be really helpful to be able to schedule the first comment when scheduling a post. On platforms like LinkedIn, adding links in the first comment is often part of the strategy. Having to go back and post that manually adds an extra step that could easily be streamlined.

**What problems is Oktopost solving and how is that benefiting you?**

Oktopost is solving the problem of coordination. Without a central platform, social media quickly becomes fragmented, with different people posting in different ways, at different times, with limited visibility. Oktopost brings structure to that. It gives us one place to plan, schedule and track content across channels, which makes the whole process more intentional.

It also solves the challenge of employee advocacy at scale. Getting people to share company content consistently is hard. Having a dedicated advocacy hub makes it simple and organised, which increases participation and extends our reach without adding complexity.

From a reporting perspective, it helps consolidate performance data so we’re not pulling numbers from multiple platforms manually. That saves time and gives us a clearer view of what’s working.

The benefit overall is efficiency and clarity. We spend less time managing the mechanics of social media and more time focusing on content and strategy.

**Official Response from Jen Gutman:**

> Hi Alina,

Thank you for taking the time to share such a detailed and insightful review. It's great to hear how Oktopost is helping bring structure and clarity to both social media and advocacy efforts. It’s also incredible to hear that features like post previews, audience segmentation, and the advocacy hub are making sharing feel both coordinated and natural. It's what we strive for at Oktopost!

Now for the exciting news regarding your feedback on scheduling the first comment on LinkedIn! We know this is a common strategy on LinkedIn, and we’re excited to share that LinkedIn First Comment scheduling will be available very VERY soon. We think this will help streamline your workflow and make it even easier to execute your campaigns efficiently right within Oktopost. Keep your eyes on the Oktopost space for the release.

Thanks again for sharing your experience and insights. We really appreciate feedback like yours to helps us prioritize features that make social media and advocacy management even easier for teams like yours.

  ### 8. Intuitive and easy-to-use Employee Advocacy to share and measure the impact

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 16, 2026

**What do you like best about Oktopost?**

The "Employee Advocacy" part is what I like the most, as it is easy to use, allowing employees to share corporate content and also automatically track the impact of that content. Overall, I find the platform very intuitive and easy to handle.

**What do you dislike about Oktopost?**

The success of the advocacy part largely depends on employees reviewing the panel and sharing manually. Additionally, I believe it can be a drawback that the leaderboard is unique and cannot be customized by groups or teams. This sometimes demotivates new users when they see the "top sharers" as something unattainable.

**What problems is Oktopost solving and how is that benefiting you?**

The most important thing Oktopost has helped us with is aligning socially as a company. Through the tool, certain selected employees can share the most relevant content or what we most need to generate brand awareness, which allows us all to move in the same direction, and the message to be unified and global. Additionally, we are very happy with the customer service, as they are always attentive and help us resolve any issues or problems we may have.

**Official Response from Jen Gutman:**

> Thank you for sharing your experience with Oktopost. We must admit, we’re so happy that Employee Advocacy has helped your team stay aligned on social and made it easier to share the right content across the company. Authentic employee voices are so important. It’s also great to hear that our customer success team has been a strong partner. We will certainly pass that along to the teams!

Lastly, we really appreciate your transparency about the Leaderboard experience as well. That kind of input is incredibly valuable as we continue engineering advocacy for every team. If it helps, we do have the ability to set-up multiple Leaderboards that you can then segment advocates across different Leaderboards based on any criteria you see fit for your program.

For example, by grouping advocates based on common denominators such as number of followers, skills, region, language, department, or even advocacy mastery, it often can create a level playing field for each advocate to participate, motivating them to participate and hopefully seeing themselves at the top of their team Leaderboard. Your account manager would be the best person to connect with to get this set up. 

Thanks again for being part of the Oktopost community and sharing your experience. We look forward to continuing our partnership together!  

  ### 9. Streamlined Social Media Management with Oktopost

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 12, 2026

**What do you like best about Oktopost?**

I use Oktopost as our primary organic social media management platform, and it helps us schedule and publish content across multiple social media channels efficiently. I appreciate its ability to monitor campaign performance and create detailed reports for stakeholders. Oktopost really streamlines our social media management by centralizing content scheduling, analytics, and reporting, which reduces manual work. I like that it combines social media management and advocacy in a single platform. The advocacy feature is particularly useful as it gives more reach than paid campaigns. Also, the initial setup was very easy.

**What do you dislike about Oktopost?**

I would like to see more videos for new users to make it easier for them. The advocacy feature is valuable, but I wish it had more gamification options to encourage employees to engage with the platform and post more on social media.

**What problems is Oktopost solving and how is that benefiting you?**

I use Oktopost to centralize social media management, scheduling, and reporting. It reduces manual work and boosts our reach more than paid campaigns with its advocacy feature.

**Official Response from Jen Gutman:**

> Hi there, 

Huge thank you for taking the time to share your experience with us! We're so happy that Oktopost is successfully streamlining your organic social strategy by centralizing your scheduling, analytics, and reporting. As we like to say here, "you cannot improve what you cannot measure" and so it's music to our ears to know that you are finding the ability to create detailed reports for stakeholders so valuable.

It’s also fantastic to know that Oktopost employee advocacy is helping you organically expand your reach and outperform paid campaigns. That is certainly B2B to the core! And of course, your feedback about more videos and the advocacy feature is incredibly helpful. We want every new user to feel confident right out of the gate, so we will definitely look into expanding our video library for beginners. We do have a strong "Oktopost Academy" with starter videos. Your account manager will be able to share the playlist with you. Just ask for the "Oktopost Academy" playlist.

As for gamification, if you're open to it, we'd be happy to sync together to hear your ideas and see how we can make gamification even more rewarding for your team! Let your account manager know, and we will happily coordinate! 

Thank you again for sharing your feedback and sharing your experience with Oktopost so we can make the platform even better! 

  ### 10. Effortless Social Scheduling with Pre-Populated Content

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alain A. | Customer Success Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 23, 2026

**What do you like best about Oktopost?**

The ease in which I can schedule / post / edit my posts directly to my social channels like LinkedIn. 

Also I like the fact our marketing team will already prepopulate content for us to share, which means it takes away a lot of friction

**What do you dislike about Oktopost?**

I wish I had more data on who has engaged with my content after I have shared it

**What problems is Oktopost solving and how is that benefiting you?**

It is helping positioning me as a trusted advisor to my connections within the HR industry. By sharing insights I can show off upcoming product releases, industry news and insights i am keen on directly with my social networks.

However if my connections click through links and this leads to our corporate website and they become clients our sales / marketing team can see this journey and highlight which content has potentially come from me.

  ### 11. Effortless Social Media Management with Oktopost

**Rating:** 4.5/5.0 stars

**Reviewed by:** Genevieve R. | Senior Executive Recruiter, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 12, 2026

**What do you like best about Oktopost?**

I love how Oktopost staggers posts, which is a great feature when I get excited and want to share multiple articles at one sitting. It's an amazing advantage over other ways of posting. I like how simple it is to take a URL from someone's post, put it in Oktopost, and spread the message further. The platform is simple, easy to use, straightforward, and anybody can do it. The interface is simple and clean. I love the competitive aspect, I love when I'm number one in the rankings for our team. It also does a great job training us on best practices. It helps us to understand what makes a difference in our scores. It's very helpful. I just love how simple and easy to use it is. I like the analytics. I also like seeing how my shares get noticed. The setup was super simple; just a few clicks and you're in. We switched to Oktopost, and it surpasses the other product we used before.

**What do you dislike about Oktopost?**

Oftentimes, I'm in LinkedIn, not in Oktopost, and I don't know if I can get credit for some of the work that I'm doing. I wish there was a more seamless interface that would allow me to see what I've posted before. Like on Facebook, I can go and see all the things I posted on my page and when they came out. It's a little less clear in Oktopost. I wish you included a thumbnail of the photo associated with my posts because I'm a visual person. I would love to see what I have coming tomorrow. I see each day and what is going to be posted in 2 sentances. I feel like that could be a little bit improved.

**What problems is Oktopost solving and how is that benefiting you?**

Oktopost prevents posting too many things in one day by spreading out posts. It's loaded with brilliant articles for easy selection, boosting my credibility with the community.

**Official Response from Jen Gutman:**

> Hi Genevieve,

Thank you for taking the time to share such a thoughtful and insightful review. We're so happy to hear that Oktopost has been easy to use from the start and that features like post staggering, simple URL sharing, and the Leaderboard are helping make social sharing both effective and fun. It's exactly why we build Oktopost the way we do. It's also great to know Oktopost is helping you amplify your content and build credibility with your LinkedIn network. Super important for the modern day professional.

Lastly, we really appreciate your feedback on visibility and post history, especially as a visual person. Being able to easily see what you’ve posted, preview upcoming content, and get clearer visual cues are all super valuable suggestions. In fact, I've gone ahead and shared your review directly with our product team. Insights like yours really help our team continue improving the experience for advocates who spend a lot of time directly in LinkedIn.

Thank you for the feedback and for being part of the Oktopost community. It's feedback like this that can only help us make the platform even better! Thank you, again!

  ### 12. Engaging Content Scheduling with Competitive Edge

**Rating:** 4.5/5.0 stars

**Reviewed by:** Don C. | Secretary-Treasurer, Enterprise (> 1000 emp.)

**Reviewed Date:** March 09, 2026

**What do you like best about Oktopost?**

I like that Oktopost makes sharing predefined content easy and lets me customize the text to suit my style. I also appreciate the ability to change boards so I can send a mix of North America, Europe, and Global content. The AI feature that regenerates the message text is helpful because it starts me off with content that's more like what I would have written. The friendly competition through points is motivating, and I use the different boards for a better selection of content, helping me post something every day. The email prompts when new content is available are also something I like. Setting up Oktopost was easy as well.

**What do you dislike about Oktopost?**

I wish there was more content from North America (where I am). Also I noted that the Global and Europe points given are different than North America so it makes it a bit unfair even if we had the same amount of content. I think it would be better if the points I earn on each board were consolidated together - so that regardless of the content source, my efforts add up to one combined point score and ranking.

**What problems is Oktopost solving and how is that benefiting you?**

Oktopost makes sharing content easy and customizable, like it's me writing it. I use different boards for diverse content, AI helps start with natural text, and the points system adds a fun competition to keep me motivated.

**Official Response from Jen Gutman:**

> Hi Don,

Wow! Thank you for such a detailed and thoughtful review. We’re thrilled to hear how actively you’re using Oktopost and making the most of features like content customization, Boards, AI-generated suggestions, and the advocacy Leaderboard. It’s great to see how Oktopost is helping you stay consistent and engaged while still sounding authentic to your voice across social media.

We also appreciate your feedback around regional content and points distribution. On the content side, the best way to see more North America–focused posts is to connect directly with your advocacy program manager, they control the content mix and can tailor it based on what advocates like you want to share. Feedback like yours is incredibly valuable in shaping a more relevant and balanced content stream.

Regarding points and rankings, your suggestion around consolidating scores across boards is a great one. We understand how important fairness and transparency are in keeping the experience motivating, and insights like this help inform how we continue to evolve the entire advocacy experience. We'll be passing this over to product.

Thanks again for your engagement and for being such an active part of your program, advocates like you are what make advocacy so successful.

  ### 13. Oktopost Streamlines Social Media Scheduling and Team Collaboration

**Rating:** 5.0/5.0 stars

**Reviewed by:** Elizabeth B. | Internal Communications Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** February 17, 2026

**What do you like best about Oktopost?**

Oktopost has been instrumental in developing and executing our social media content strategy. The ability to schedule posts in advance, manage reviews directly within the platform, and collaborate seamlessly with multiple team members has significantly streamlined and improved the efficiency of our social media management process.

The advocacy program is especially valuable. It allows us to create brand-approved content that employees can share on their own social channels with just the click of a button. This not only increases visibility for our brand, but also makes it easy for employees to engage and participate, helping us expand our reach and connect with the audiences we want to target.

**What do you dislike about Oktopost?**

Oktopost is relatively user-friendly, but there are a few details to watch closely to avoid mistakes. For example, it’s important to ensure the correct social profile is selected before publishing a post. With proper checks in place, it’s easy to manage; however, given the number of features and settings within the platform, small details like this can occasionally be overlooked.

**What problems is Oktopost solving and how is that benefiting you?**

Oktopost provides our team with full transparency into our social media management process. Multiple team members can collaborate on content simultaneously while maintaining clear visibility into what’s scheduled and upcoming. The built-in review and approval workflows allow us to submit posts, provide feedback, and secure approvals directly within the platform, keeping everything organized and efficient in one place.

  ### 14. Streamlines Social Management with Robust Scheduling

**Rating:** 4.0/5.0 stars

**Reviewed by:** Shelby B.

**Reviewed Date:** February 15, 2026

**What do you like best about Oktopost?**

I use Oktopost for managing thought leader executive accounts and employee advocacy, and I really like its scheduling capabilities. It's super helpful because it allows me to set up posts, and I know they're going to go out when I need them to, which takes a lot of weight off my shoulders, especially when things need to go live when I'm not available. I also like the reporting. I find it really helpful to have a customized dashboard, and every month when I need to report to my manager, I just update the dates, and it's ready to go.

**What do you dislike about Oktopost?**

I've had some small technical issues with creating new users and the automation of campaigns, but nothing too big.

**What problems is Oktopost solving and how is that benefiting you?**

I use Oktopost to manage thought leader accounts and employee advocacy. It helps me plan a calendar of approved posts, gather data, and report with a single dashboard. Scheduling posts relieves pressure by ensuring timely publication, and reporting is easy by just updating dates on my customized dashboard.

  ### 15. Seamless Social Media Management with Stellar Analytics

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mahak J.

**Reviewed Date:** February 13, 2026

**What do you like best about Oktopost?**

I think the best part about Oktopost is that it is a very easy-to-use tool, and it has all the important features that we generally need as a B2B company to handle our social media management effectively. The boards are hands-on, and you get a variety of analytics that help you get metrics out of your content planning. Along with that, the support team is very active and available whenever there's an issue to support with.

**What do you dislike about Oktopost?**

I think it's been working fairly well for us. Something that we would love to see more is adding more LinkedIn-based metrics into the social listening as that is the main priority platform for B2B. So we're looking forward to deriving more specific analytics for LinkedIn specifically.

**What problems is Oktopost solving and how is that benefiting you?**

I use Oktopost to centralize our content scheduling across LinkedIn, Facebook, Instagram, and YouTube, enhancing visibility and simplifying metrics analysis to measure ROI without juggling multiple platforms.

  ### 16. Facilitate Global Social Media Management

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alex D. J. | Digital Marketing Colombia, Ecuador, Perú, Central America and Caribbean, Enterprise (> 1000 emp.)

**Reviewed Date:** February 13, 2026

**What do you like best about Oktopost?**

I like the ease of use of Oktopost and how user-friendly it is. It allows me to schedule content for multiple profiles on different social networks easily. I can simplify the publishing process from a single window without having to go from one social network to another; I can, for example, post something on LinkedIn, Facebook, and Instagram at the same time with the same caption and the same image. I can also schedule them for different times of the day, which is very convenient.

**What do you dislike about Oktopost?**

There are some things available on other platforms like Metricool, which allow me to automate and schedule the first comment on posts, for example, on LinkedIn. This allows me, with other platforms, to optimize and add a link in the first comment, something that Oktopost does not offer.

**What problems is Oktopost solving and how is that benefiting you?**

I use Oktopost to manage multiple social media profiles in different regions from a single interface, simplifying posting and content scheduling across various platforms, avoiding the need to navigate between applications.

  ### 17. Simple Integration, Effective Employee Advocacy

**Rating:** 3.5/5.0 stars

**Reviewed by:** Melody L. | Marketing and Communications Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 24, 2026

**What do you like best about Oktopost?**

I liked the employee advocacy function of Oktopost because it allowed us to sign into our leaders' LinkedIn accounts and post on their behalf to keep their engagement high. I also found the software easy to use, describing it as nice and simple. Additionally, I valued the competitor tracking feature to monitor our competitors' feeds and analytics. The integration with Instagram and LinkedIn was also nicely handled, and the initial setup was pretty easy with the help of a dedicated support person.

**What do you dislike about Oktopost?**

it was really the cost of the product that was an issue

**What problems is Oktopost solving and how is that benefiting you?**

I use Oktopost for social media posting and employee advocacy, allowing us to post on leaders' LinkedIns to keep engagement high. It's easy to use and helps track competitors by looking at their feeds and analytics.

**Official Response from Jen Gutman:**

> Hi Melody, 

Thank you for taking the time to share your experience with us. We’re glad to hear Oktopost has been easy to use and delivering value across employee advocacy, social publishing, and competitive insights. The way you are leading executive advocacy is one of the reasons we built Oktopost in the first place.

From what you shared, it’s great to see the impact you’re driving by activating leadership on LinkedIn and keeping engagement high. Especially now, that’s exactly where we see the strongest results for B2B teams, especially as they turn employees and executives into a scalable growth channel.

We also appreciate your transparent feedback on pricing. We’re always working to ensure our platform delivers measurable ROI through deeper analytics, integrations, and dedicated support so teams can tie social efforts directly to business outcomes. We've passed along your feedback.

To close out, thank you again for your feedback, and we’re excited to keep supporting your team’s success.

  ### 18. Effortless Social Media Management with Minor Data Hiccups

**Rating:** 4.0/5.0 stars

**Reviewed by:** Adib A. | Social Content Manager

**Reviewed Date:** February 17, 2026

**What do you like best about Oktopost?**

I use Oktopost for social media scheduling, social data and insights, and advocacy at my office. I really like the Advocacy part, as it's my first time using something like this, and I find it very useful for increasing social branding and brand reach. The initial setup was easy and great, and it was a smooth switch for me. The platform is built in a very customer-friendly way, and I appreciated the walk-throughs from team members who had used it before.

**What do you dislike about Oktopost?**

Some Data & Insights from dashboards are inaccurate at times and response time to fix these are lengthy. Due to API limitations, we have certain limitations when collaborating on social posts.

**What problems is Oktopost solving and how is that benefiting you?**

Oktopost helps our team schedule social media posts and see what others are posting. It allows us to raise social stories for sharing and boosts social branding and brand reach through its Advocacy feature.

  ### 19. Thorough Onboarding, But Advocacy Sharing Workflow Feels Cumbersome

**Rating:** 0.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 02, 2026

**What do you like best about Oktopost?**

Onboarding session was fairly thorough although didn't cover the thing I was interested in, which was employee advocacy

**What do you dislike about Oktopost?**

The UX is clunky. You have to add your posts into the platform to share for advocacy. We post via HubSpot or directly in LinkedIn. It doesn't make sense to have to rebuild them in the platform. You should be able to select from things you already posted. Also difficult to cancel a contract. An autorenew clause is built in and not clear.

**What problems is Oktopost solving and how is that benefiting you?**

I can see the benefit if you are a larger organization with dedicated resources but it requires too much time and effort for a resource restrained team.

**Official Response from Jen Gutman:**

> Hi there, thank you for taking the time to share this candid feedback. We really appreciate the transparency.

We have a strong program for onboarding and ongoing enablement, so all teams get the most value from the areas that matter most to them.

We’ve built strong integrations with marketing automation and CRM platforms, and we’re actively focused on making it even easier to work across the tools. That said, your feedback is a useful signal, and the exact kind of input we want to stay close to.

If you’re open to it, we’d be happy to connect you with a senior member of our team. Feel free to reach out at Chris@oktopost.com.

  ### 20. Effortless Social Engagement

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jess S.

**Reviewed Date:** February 11, 2026

**What do you like best about Oktopost?**

Oktopost delivers a highly intuitive and efficient experience for publishing and amplifying social content across channels. The platform's email notifications ensure we stay informed when stories are available, enabling timely sharing and stronger advocacy. We also value the responsive and proactive account management team, as well as the straightforward onboarding process, which made implementation quick and seamless.

**What do you dislike about Oktopost?**

While Oktopost offers robust reporting capabilities, the dashboards could be more intuitive. In particular, enhanced post-level visibility, such as the ability to easily see who shared a post and through which channel, would further strengthen reporting and analysis.

**What problems is Oktopost solving and how is that benefiting you?**

Oktopost centralises social content distribution and employee advocacy, making it easy for teams to share approved content across LinkedIn and other channels. This eliminates uncertainty around what to post, simplifies multi-channel publishing, and ensures consistent brand messaging - resulting in greater participation, stronger reach and improved social engagement.

  ### 21. Effortless Social Media Management with Customizable Posts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Maria A. | Marketing Manager, Marketing and Advertising, Enterprise (> 1000 emp.)

**Reviewed Date:** March 13, 2026

**What do you like best about Oktopost?**

I like that Oktopost makes it very easy and convenient to repost our company posts on my personal account. I can customize the copy to sound more like me, and it’s a breeze to share posts easily on my personal LinkedIn. I also appreciate being able to schedule the repost at the time I want, which helps me spread out the reposts instead of doing them in bulk at the same time. This feature saves me time and makes it easy to catch up with what our company is posting.

**What do you dislike about Oktopost?**

Nothing, it's a good product

**What problems is Oktopost solving and how is that benefiting you?**

I use Oktopost to save time and easily stay updated with company posts. It allows me to conveniently and customize reposts on LinkedIn, with the flexibility to schedule them at my preferred times.

**Official Response from Jen Gutman:**

> Hi Maria,

Thank you for sharing your experience! We're thrilled to hear that Oktopost makes it easy to personalize and schedule your LinkedIn reposts while keeping you in the loop with your company’s content. Saving time and simplifying your social sharing is exactly what we aim for, so it’s great to know it’s working for you.

We appreciate your feedback and your support!

  ### 22. Exceptional Support and Deep Insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Noureen T. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 23, 2026

**What do you like best about Oktopost?**

I love how easy Oktopost makes it to schedule social media posts and how much it helps increase employee engagement through the advocacy program. The metrics are incredibly detailed, providing insights that help me strategize and optimize our social media content. I really appreciate our account manager, Arija, who offers amazing support and is always on hand to troubleshoot any issues at lightning speed. The 1:1 training provided for the platform and our employees has been very valuable. Compared with Hootsuite, Oktopost is a much stronger platform, particularly in customer support, depth of metrics, and employee advocacy capabilities.

**What do you dislike about Oktopost?**

Nothing

**What problems is Oktopost solving and how is that benefiting you?**

Oktopost makes scheduling easy, boosts employee engagement through advocacy, offers detailed metrics, and tracks UTM parameters. The team's support is excellent, with fast troubleshooting and an in-depth employee advocacy programme, which prompted us to switch from Hootsuite.

**Official Response from Jen Gutman:**

> Hi Noureen,

Wow! Thank you for sharing such a detailed and positive review! We’re thrilled to hear how Oktopost is helping streamline scheduling, boost employee engagement, and provide the insights you need to optimize your social media strategy. This is exactly why we built Oktopost in the first place! 

We also couldn’t agree more... Arija is truly one of the best of the best. It’s fantastic to hear her support and 1:1 training have made such a difference for you and your team. Feedback like yours reinforces why we focus so much on both platform capabilities and exceptional customer support.

We really appreciate your trust and for choosing Oktopost as your advocacy and social media platform. Thank you again for such a thoughtful review! 

  ### 23. Intuitive Social Media Command Center with Powerful Insights and Exceptional Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rachel Z. | Social Media Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 27, 2026

**What do you like best about Oktopost?**

Oktopost is intuitive and easy to use, and it serves as a true command center for our social operations. It gives us full visibility into our publishing calendar across channels, strong campaign insights, and thorough, customizable reporting that helps us build a data-driven social strategy and scale growth.

The employee advocacy platform is especially strong. It's visual, engaging, and simple for teams to adopt. On top of that, the support and customer service are exceptional. We’ve received both technical and strategic guidance that ensures we’re getting real value and making full use of the platform.

**What do you dislike about Oktopost?**

No downsides - it has only elevated our social media operations and strategy.

**What problems is Oktopost solving and how is that benefiting you?**

Oktopost gives us a holistic view and control of everything related to our social media marketing efforts. By bringing everything together into one platform, we have been able to scale operations and amplify our brand with efficiency.

  ### 24. Intuitive Social Media Management with Great Employee Advocacy Program

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jessie P. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 13, 2026

**What do you like best about Oktopost?**

I find Oktopost very intuitive, which makes it easy for the team to manage tasks. The advocacy program is also very engaging, especially with its gamification and point system that adds a fun element. Setting it up was very easy, and we could begin using it immediately after procuring the platform. Plus, it allows me to easily report on the success of campaigns and visualize our social calendar.

**What do you dislike about Oktopost?**

Hard to find things I dislike, but if I have to say something I wish there were even more ways to gamify the employee advocacy.

**What problems is Oktopost solving and how is that benefiting you?**

Oktopost allows us to easily report on campaign success and visualize our social media calendar, making social media scheduling efficient. It makes it easy to distribute our content to a wider audience using employee advocacy.

  ### 25. Nice UI and Excellent Support with Great Social Advocacy

**Rating:** 4.0/5.0 stars

**Reviewed by:** Caspar B. | Consultant, Enterprise (> 1000 emp.)

**Reviewed Date:** June 18, 2026

**What do you like best about Oktopost?**

Nice UI, excellent account managers and support. Great social advocacy

**What do you dislike about Oktopost?**

Reports can be a little fiddly sometimes, and occasionally a little buggy

**What problems is Oktopost solving and how is that benefiting you?**

Boosting social advocacy, easy reporting

**Official Response from Jen Gutman:**

> Wow, Caspar!

Thank you for taking the time to leave such a thoughtful review. We're so glad that you're enjoying the Oktopost platform experience, especially the UI, social advocacy and all the support you get from our team. This is music to our ears. We also sincerely appreciate your transparency regarding reporting. Insights like yours help us know where to focus and we've passed your feedback directly to our product team to have a closer look. 

Thank you again for such a thoughtful review, and naturally, being part of the Oktopost community!

  ### 26. Oktopost Makes Scheduling & Content Management a Piece of Cake

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 11, 2026

**What do you like best about Oktopost?**

Oktopost makes scheduling and managing content a piece of cake! It's a part of my daily workflow and is one of the easiest parts of my day. I love the simple and intuative experience and the team's desire to always improve upon the functionality.

**What do you dislike about Oktopost?**

There aren't really downsides in my opinion. Any functionality that doesn't currently exist is something users are able to submit for consideration.

**What problems is Oktopost solving and how is that benefiting you?**

Oktopost makes it simple to manage all aspects of social media from one easy platform. Here, I can schedule, manage, report, and track all of our activities and have everything in one easy place. Employee advocacy was a large piece of our strategy going into our new fiscal year and Oktopost has been instrumental in launching this initiative.

  ### 27. Powerful Advocacy Tool with Intuitive Scheduling

**Rating:** 5.0/5.0 stars

**Reviewed by:** Abigail Q.

**Reviewed Date:** February 13, 2026

**What do you like best about Oktopost?**

I use Oktopost to schedule social content and find the scheduling platform intuitive and easy to use. The stats are helpful for tracking performance and I appreciate that I can create my own reports if I don't want to use the out of the box ones. What I like most about Oktopost is the advocacy tool, which makes it really easy to push a message out to the whole team, allowing them to either share or easily repost.

**What do you dislike about Oktopost?**

I am very happy with the product.

**What problems is Oktopost solving and how is that benefiting you?**

I use Oktopost to schedule social content easily, track and analyze performance, and boost team advocacy. The intuitive platform and customizable stats help create reports effortlessly, while the advocacy tool simplifies message sharing with the team.

  ### 28. User-Friendly Platform with Brilliant Reporting and Unmatched Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 12, 2026

**What do you like best about Oktopost?**

The ease of the platform. Even with all the integrations, customisations and features it still remains a very user friendly platform and is brilliant for reporting. The advocacy platform is also brilliant. The support we receive from Bradley our account manager, as well as the rest of the team is also unmatched.

**What do you dislike about Oktopost?**

There are a few glitches, it would be good to be able to see the whole preview of the posts - currently you can't click on 'see more'. Not really much negative feedback though, generally really happy

**What problems is Oktopost solving and how is that benefiting you?**

Scheduling, planning and reporting - love the UTM set up too

**Official Response from Jen Gutman:**

> Wow! Thank you so much for taking the time to share your experience. We are absolutely thrilled to hear that you're loving the platform's ease of use, especially when it comes to managing your scheduling, planning, and reporting. It's especially great to know that our UTM setup is making your life easier! 

We, too, are also incredibly proud of our team, and I will be sure to pass along your kind words to Bradley. He will be delighted to hear that his support has made such a difference for you. 

And of course, we really appreciate you sharing more about the post preview. Our product team is constantly working to smooth out any bumps, and having your specific feedback about the "see more" preview is super helpful as we look into making those tools even better. I've gone ahead and passed it along.

Thanks again for being a such a valued member of the Oktopost community.

  ### 29. Easy to Use, Feature-Rich, and Backed by a Great Support Team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Allie P. | Marketing Communications Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 12, 2026

**What do you like best about Oktopost?**

Ease of use, functionality, and support team.

**What do you dislike about Oktopost?**

I wish there were more functionality for managing different social accounts.

**What problems is Oktopost solving and how is that benefiting you?**

Social advocacy and social calendar management

**Official Response from Jen Gutman:**

> Hi Allie, 

Thank you for taking the time to share your feedback. We're delighted to hear that Oktopost is helping you streamline social media management and support your social advocacy efforts. It's also great to know our team has been there when you needed us. Building strong partnerships with our customers is something we take seriously, and care very deeply about.

We're always up to learn more about how we can support you and the functionality that would be helpful for managing social accounts. I've passed your feedback directly to our Product team.

Thank you again for sharing your experience, trusting us with your social strategy, and being part of the Oktopost community.

  ### 30. Insightful Social Media Tracking with Room for Pricing Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Biotechnology | Enterprise (> 1000 emp.)

**Reviewed Date:** February 20, 2026

**What do you like best about Oktopost?**

I appreciate the possibility to track exactly who has interacted with which social media posts before they convert. This gives us further transparency into our funnel, and we're able to attribute MQLs to socials more accurately than we could before. I like that we are able to better optimize our social posts as we can see exactly which are converting and which aren't. It's also easy to get started, especially in terms of using the platform itself.

**What do you dislike about Oktopost?**

We are happy with the functionality, however, the user seats are a bit expensive which limits us to who can log in. We wouldn't need our whole team to be able to publish posts, but it would be nice to have viewer or reporting seats which are either free or much cheaper. Easy to get started, not easy to get started with the tracking as you need to set up a CNAME. Oktopost also changes the campaign UTM parameter's to include oktopost which means the attribution of these posts to our HubSpot campaings becomes a bit more complicated.

**What problems is Oktopost solving and how is that benefiting you?**

I use Oktopost to track social interactions. It helps us see engagement before conversion, attributing MQLs more accurately. We optimize social posts by knowing which convert, giving us transparency into our funnel.

  ### 31. Clean, Easy-to-Use Tool with Strong Salesforce Integration

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 13, 2026

**What do you like best about Oktopost?**

In general it's been a good tool for us over the past 3+ years. Comparable to other tools on the market and has a clean user interface that's easy to navigate with minimal to no training. Team uses it daily for publishing, reporting, and building post queues for employee advocacy. Integrates well with Salesforce so we can track impact of owned and earned activity on pipeline at the account level through to closed/won business.

**What do you dislike about Oktopost?**

We dropped the Listening module as we could never get it to function for us. No matter what parameters we or the Oktopost team set, the Listening insights were completely irrelevant. Other challenges tend to be minor/consistent with similar tools (e.g., occasional API glitches that stop posts from publishing as scheduled, or a recent case where about a month of employee advocacy data was unrecoverable). The AI rewrite capabilities are also very basic and don't return results we'd ever actually publish.

**What problems is Oktopost solving and how is that benefiting you?**

Oktopost allows us to plan calendars and draft/edit/schedule posts directly across multiple channels. It automatically handles link shortening and allows us to tie posts back to campaigns. We use out of the box and custom reports as our source of truth for key metrics like engagement and pipeline influence, and can drill down for insights at the profile level to see which posts, channels, campaigns, and advocates are most effective. It's SSO enabled so advocates can access the app from tools they already use, which has been a key factor in driving adoption.

  ### 32. Scheduling of POSTS, flexibility of customization before publication.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Pierre P. | Solution Lead Europe, Enterprise (> 1000 emp.)

**Reviewed Date:** March 09, 2026

**What do you like best about Oktopost?**

I appreciate the ability to customize POST proposals before their publication or scheduling. I also like being able to make POST proposals.

**What do you dislike about Oktopost?**

Some limitations such as:
- The inability to reshare a scheduled post while it has not yet been published (It can only be rescheduled once it has already been published).
- Corollary => The fact that a POST proposal cannot initially be scheduled for two or more slots from the first scheduling of publication.

In summary, the richness of scheduling possibilities.

**What problems is Oktopost solving and how is that benefiting you?**

Save time when programming and sharing POST proposals.

**Official Response from Jen Gutman:**

> Hi Pierre,

Thank you for sharing your feedback. We're glad to hear that the ability to customize your post proposals before scheduling and publication is helping streamline your workflow. Making it easier to prepare and share posts efficiently is exactly what we aim to support at Oktopost.

We also really appreciate your suggestions around scheduling flexibility, particularly the ability to reshare or schedule a post across multiple time slots from the start. Feedback like this is valuable as we continue evolving our scheduling capabilities and improving how teams manage and distribute content. I've gone ahead and passed your feedback over to our product team.

Thank you again for taking the time to share your experience and for being part of the Oktopost community. 

  ### 33. Hands-down the best social media tool in your stack!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Zoe B. | CEO, Enterprise (> 1000 emp.)

**Reviewed Date:** September 26, 2025

**What do you like best about Oktopost?**

For enterprise companies who care about trackable growth, real insights from social data, engaged employees and value for ROI - Oktopost is the best tool. Their social BI tool for tracking and measuring success from social media campaigns is fully customizable. Add in active employee advocacy program - with leaderboard, and trackable ROI - and this is hands-down the best marketing tool in your stack.

**What do you dislike about Oktopost?**

None. I have only ever had amazing customer service and results from using Oktopost.

**What problems is Oktopost solving and how is that benefiting you?**

Oktopost helps us track the entire journey from social media posts to ROI and KPIs. By integrating directly with our CRM and supporting lead generation, Oktopost’s focus on B2B enterprise business goals enables us to develop a strong social media strategy. It also allows us to monitor and engage with our community, as well as incentivise and reward employees for their participation.

  ### 34. Ease of Content Creation and Sharing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** February 11, 2026

**What do you like best about Oktopost?**

Oktopost makes content creation and content sharing easy and quick. 

I find the AI features of the platform really helpful. Having Oktopost app within MS Teams and integration with LinkedIn API have improved our advocacy program's performance. Also, their customer support is highly responsive.

Best part about Oktopost is their platform evolution. They keep adding new features to the platform.

**What do you dislike about Oktopost?**

UX could be improved, especially in the mobile app.

**What problems is Oktopost solving and how is that benefiting you?**

Oktopost is enabling our employees to champion the brand voice in their networks. The authentic voices of our employees reflecting our company's culture, values and stories amplify our brand narrative and help make our company a desirable place to work.

  ### 35. Seamless Social Media Management with Powerful Integrations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mara C.

**Reviewed Date:** February 13, 2026

**What do you like best about Oktopost?**

I use Oktopost as a social media management tool for my B2B company. Oktopost helps organize our social media calendar, the analytics behind our posts, schedule out our campaigns, and assist with employee advocacy. The biggest feature that stands out is Oktopost's integrations with Marketo and Salesforce, which bring a level of automation my company hasn't had before. The interface is relatively easy to use, and the setup has been smooth so far.

**What do you dislike about Oktopost?**

N/A

**What problems is Oktopost solving and how is that benefiting you?**

Oktopost helps organize our social media calendar, schedule campaigns, and manage analytics. Its integrations with Marketo and Salesforce automate processes we couldn't before, boosting our efficiency.

  ### 36. Intuitive Platform with Powerful Advocacy Features

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lucy H. | Senior Marketing Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 13, 2026

**What do you like best about Oktopost?**

I love Oktopost; it's really easy to use and intuitive by design. The advocacy platform has helped us amplify our brand reach exponentially and enable our employees to present as thought leaders in our industry.

**What do you dislike about Oktopost?**

Monthly account calls could provide more value by highlighting other customers' success, and I'd like the opportunity to connect with other customers and share best practices.

**What problems is Oktopost solving and how is that benefiting you?**

Oktopost helps me schedule social media posts in advance, amplify our brand message, and report on our progress. The advocacy platform helps to exponentially extend our brand reach and enables our employees to present as thought leaders.

  ### 37. Easy Social Scheduling with AI Magic

**Rating:** 4.0/5.0 stars

**Reviewed by:** Tariq Y. | Marketing Specialist

**Reviewed Date:** February 13, 2026

**What do you like best about Oktopost?**

I like the AI rewording feature, which allows me to share the same message in different ways. It helps me to write captions and repurpose existing content, making it seem fresh. Also, the initial setup of Oktopost was pretty easy and simple to use.

**What do you dislike about Oktopost?**

Reporting data could be tightened up. I've noticed small discrepancies with Oktopost's numbers and those I see on the actual social media platform.

**What problems is Oktopost solving and how is that benefiting you?**

Oktopost lets me easily create social media posts, repurpose content, and amplify company messages through employees. The AI rewording feature helps in writing captions and making content feel fresh.

  ### 38. Intuitive UI and Quick Adoption, Minor Posting Hiccups

**Rating:** 4.0/5.0 stars

**Reviewed by:** Lauren S. | VP Global Marketing, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 09, 2026

**What do you like best about Oktopost?**

I appreciate Oktopost's intuitive user-interface, which really helped with employee adoption. The setup for Oktopost was exceptionally easy, making the transition smooth.

**What do you dislike about Oktopost?**

Facebook, Instagram, and Xing don't post as well as LinkedIn and X. Sometimes the posts to these channels are less seamless - they're taken offline and don't record shares or insights easily.

**What problems is Oktopost solving and how is that benefiting you?**

Oktopost helps to expand brand awareness and increase engagement, keeping employees better informed and improving morale. Its intuitive UI leads to quick adoption and makes setup exceptionally easy.

**Official Response from Jen Gutman:**

> Hi Lauren,

Thank you for taking the time to write such a thoughtful review. We’re glad to hear the intuitive UI and smooth setup helped drive quick adoption across your team. That’s exactly what we aim for when building Oktopost.

We also appreciate you calling out the posting experience across different networks. While LinkedIn and X support more seamless direct publishing, channels like Facebook, Instagram, and Xing have platform-specific API limitations, particularly for personal profile sharing, which require some actions to happen natively. We’re continuously investing in improving the cross-channel experience and helping teams get the most out of every network, so feedback like yours is incredibly valuable. We'll be sure to pass this directly over to product.

Thank you for being part of the Oktopost community!

  ### 39. Oktopost Shines for Scheduling, Advocacy, and Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 12, 2026

**What do you like best about Oktopost?**

Scheduling and advocacy. UX/UI and support

**What do you dislike about Oktopost?**

Not really on Oktopost, but the inability to be able to edit an advocate story if a post was edited/deleted.

**What problems is Oktopost solving and how is that benefiting you?**

Getting employers to participate on socials.

**Official Response from Jen Gutman:**

> Hi there! 

Thank you for the wonderful review! We're so glad to hear that Oktopost is making an impact for your team, from the scheduling experience to the platform's usability and the support you're receiving from our team. It's especially rewarding to hear that Oktopost is helping drive employee advocacy across your organization and getting employees to share authentic content to extend your brand's reach (and also help them build their own personal brand!) is a key part of what we're here to do.

We also appreciate you calling out the challenge around editing advocate Stories after a post has been changed or removed. Feedback like this is incredibly valuable, and we've shared it with directly with our product team.

Thank you again for your partnership and trust in Oktopost. So happy to have you part of the Oktopost community! 

  ### 40. Oktopost Makes B2B Social Analytics, Scheduling, and Advocacy Effortless

**Rating:** 5.0/5.0 stars

**Reviewed by:** Derin O. | Project Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** January 28, 2026

**What do you like best about Oktopost?**

Oktopost is built specifically for B2B teams, which really shows. The analytics, scheduling, and employee advocacy features are well thought out and make it easier to align social media efforts with real business goals.

**What do you dislike about Oktopost?**

The platform can feel a bit complex at first, and there’s a learning curve before you’re able to use all features efficiently.

**What problems is Oktopost solving and how is that benefiting you?**

Oktopost solves the challenge of managing and measuring B2B social media performance across teams and channels. By providing clear attribution and insights, it helps demonstrate ROI, streamline workflows, and make social media a more strategic part of marketing.

  ### 41. Campaigns and Tags Make Organization Effortless

**Rating:** 5.0/5.0 stars

**Reviewed by:** Taylor G. | Bartender, Enterprise (> 1000 emp.)

**Reviewed Date:** June 15, 2026

**What do you like best about Oktopost?**

The organization with campaigns and tags.

**What do you dislike about Oktopost?**

Not being able to get more data from Linkedin.

**What problems is Oktopost solving and how is that benefiting you?**

Being able to manage posts across different countires.

**Official Response from Jen Gutman:**

> Hi Taylor,

Thank you for the review! We're so glad to hear Campaigns and Tags are helping you stay organized while managing social across multiple countries, that's exactly what they're designed for and both Campaigns and Tags are what make Oktopost uniquely designed for B2B!

We also appreciate the feedback on LinkedIn data. We'd love to provide even more insights, and we're always working closely with LinkedIn as partners to make the most of the data available through LinkedIn's APIs. If there's specific data you're looking for, do let your account manager know and we'd be happy to take a closer look.

Thank you for being part of the Oktopost community and we look forward to continuing to work together!

  ### 42. Effortless Setup, Reliable Tracking

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lidia M. | Key Account Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 01, 2026

**What do you like best about Oktopost?**

I really like that Oktopost makes it easy to share information about the company I work for. It solves the problem of tracking the views from my posts, which is really useful. I also appreciate that the initial setup was very easy.

**What do you dislike about Oktopost?**

no

**What problems is Oktopost solving and how is that benefiting you?**

I use Oktopost to track the views from my posts.

**Official Response from Jen Gutman:**

> Thank you for the great feedback, Lidia! We’re glad to hear that setup was effortless and that Oktopost is making it easy to share content while delivering the tracking insights you need.

We strongly believe that you cannot improve what you cannot measure. It's great to see that reflected in your experience.  Thank you for being part of the Oktopost community and taking the time to share your experience! 

  ### 43. Efficient tool for LinkedIn with excellent support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Bettina B. | Marketing Assistant

**Reviewed Date:** February 12, 2026

**What do you like best about Oktopost?**

Oktopost is an incredibly intuitive and user-friendly platform. The calendar function simplifies long-term planning by providing a clear overview of upcoming posts and campaigns, while the one-click reporting feature makes tracking essential KPIs effortless.

**What do you dislike about Oktopost?**

Very rarely, there are minor technical issues, but the support team is excellent. Whenever I message them, they solve the problem immediately.

**What problems is Oktopost solving and how is that benefiting you?**

Since we started using Oktopost, we have significantly increased our reach.

  ### 44. Best customer support you'll ever experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alison I. | B2B Social Media and Content Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 13, 2026

**What do you like best about Oktopost?**

Not only is it an exceptional platform for B2B social scheduling, advocacy, and analytics, but their team are exceptional.

**What do you dislike about Oktopost?**

The software could be more up to date with platform changes.

**What problems is Oktopost solving and how is that benefiting you?**

Helping us plan, schedule, and bridge the gap between employee and company messaging with the click of a button. It's streamlining hours of work from my role, that would otherwise be incredibly manual!

  ### 45. Clean, Intuitive Reporting with Fast, Helpful Onboarding Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michelle R. | Manager II - Community/Social Media, Enterprise (> 1000 emp.)

**Reviewed Date:** February 13, 2026

**What do you like best about Oktopost?**

Very clean and simple user interface, setting up new reports is intuitive. When onboarding as a new user, the team supporting me was quick to set up a walkthrough.

**What do you dislike about Oktopost?**

None so far, I have limited use of the product but have not had any issues

**What problems is Oktopost solving and how is that benefiting you?**

Our current social platform lost api access to twitter, and Oktopost helps us monitor that gap

  ### 46. Intuitive B2B Management Tool with Smooth Setup

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amrit K.

**Reviewed Date:** February 13, 2026

**What do you like best about Oktopost?**

I like using Oktopost for LinkedIn postings. I find that it helps with better management and traction for B2B activities. It's intuitive, which makes the experience enjoyable. The initial setup also went smoothly, and overall, I think it's a good product.

**What do you dislike about Oktopost?**

na/

**What problems is Oktopost solving and how is that benefiting you?**

I use Oktopost for better management and traction of my LinkedIn postings, which is crucial for B2B interactions.

  ### 47. Oktopost Connects Our Marketing Team and Business Seamlessly

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sam Z. | Marketing manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 30, 2026

**What do you like best about Oktopost?**

Oktopost connects all of our marketing team and business together.

**What do you dislike about Oktopost?**

The social listening feature does not work on LinkedIn.

**What problems is Oktopost solving and how is that benefiting you?**

They are helping us stay aligned socially as a business.

  ### 48. Intuitive platform for planning and analyzing social media posts

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** February 13, 2026

**What do you like best about Oktopost?**

The platform is well-suited for planning and analyzing social media posts. The operation is intuitive and mostly self-explanatory. Customer support is easy to reach. We use Oktopost almost daily for our planning. Implementation and integration are simple.

**What do you dislike about Oktopost?**

When we access the publication calendar, we have to select our regional profiles in the filtering each time. This is somewhat cumbersome. Perhaps there is a way to define this in advance or make it definable.

**What problems is Oktopost solving and how is that benefiting you?**

I wish for more options for personal settings at the user level. As already described, for example, a pre-selection of regional social media profiles.

  ### 49. Simple, Straightforward, and Easy

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 19, 2026

**What do you like best about Oktopost?**

The scheduler is simple and straightforward. My team and I can easily schedule and sort through our calendar an campaigns.

**What do you dislike about Oktopost?**

There isn't anything I dislike. There are some features I don't make much use of like the Inbox.

**What problems is Oktopost solving and how is that benefiting you?**

It makes scheduling social content, gathering metrics to prove ROI, and organization much easier.

  ### 50. Effective for LinkedIn and Post Management

**Rating:** 3.5/5.0 stars

**Reviewed by:** Riley A. | Entertainer, Entertainment

**Reviewed Date:** February 13, 2026

**What do you like best about Oktopost?**

I like that with Oktopost you can see all the posts in a calendar format. It's easy to see and keep track of.

**What do you dislike about Oktopost?**

I find the tagging of people difficult within the posts themselves.

**What problems is Oktopost solving and how is that benefiting you?**

I use Oktopost to avoid losing track of our corporate LinkedIn posts and streamline sharing content within our team.


## Oktopost Discussions
  - [Why does the tagging doesn´t work well?](https://www.g2.com/discussions/why-does-the-tagging-doesn-t-work-well) - 1 comment, 1 upvote
  - [What does "B2B Social Media Management" mean?](https://www.g2.com/discussions/what-does-b2b-social-media-management-mean) - 1 comment, 1 upvote
  - [Does your social media management platform integrate with Eloqua?](https://www.g2.com/discussions/does-your-social-media-management-platform-integrate-with-eloqua) - 1 comment, 1 upvote
  - [Does your social media management platform integrate with Pardot?](https://www.g2.com/discussions/does-your-social-media-management-platform-integrate-with-pardot) - 1 comment, 1 upvote
  - [Does your social media management platform integrate with Marketo?](https://www.g2.com/discussions/does-your-social-media-management-platform-integrate-with-marketo) - 1 comment, 1 upvote

- [View Oktopost pricing details and edition comparison](https://www.g2.com/products/oktopost/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-24+20%3A39%3A28+-0500&secure%5Bsession_id%5D=bc28e659-2071-47bf-940f-f7e7d402d090&secure%5Btoken%5D=841e5774ec40e47c6af4364d5d164840410d6cb7669135c6dd5bdedb195a4e5f&format=llm_user)
## Oktopost Integrations
  - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews)
  - [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews)
  - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Canva](https://www.g2.com/products/canva/reviews)
  - [Data Studio](https://www.g2.com/products/data-studio/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Feedly for Market Intelligence](https://www.g2.com/products/feedly-for-market-intelligence/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews)
  - [Marketo-Based Systems for Growth-Driven Marketing & Sales Teams](https://www.g2.com/products/marketo-based-systems-for-growth-driven-marketing-sales-teams/reviews)
  - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews)
  - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)
  - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews)
  - [Okta](https://www.g2.com/products/okta/reviews)
  - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews)
  - [Outreach](https://www.g2.com/products/outreach/reviews)
  - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Smarsh](https://www.g2.com/products/smarsh-smarsh/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)

## Oktopost Features
**Social Analytics**
- Competitor Analysis
- Follower Analysis
- Post Performance
- Attribution
- Hashtag Analytics
- Sentiment Analysis

**Content & Collaboration**
- Content Calendar
- Content Library
- Shared Inbox
- Approval Workflows
- Users and Permissions
- Content Creation

**Content Sharing**
- Social sharing
- Content scheduling
- Content optimization
- Content templates
- AI Content Generation
- Content Settings

**Monitoring & Listening**
- Social Measurement
- Influencer Identification
- Brand Monitoring
- Keyword Tracking
- Trend Analysis
- Competitor Analysis

**Agentic AI - Social Media Listening Tools**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Social Management**
- Social Analytics
- Social Publishing
- Campaign Optimization
- Social Engagement
- Campaign Planning
- Hashtag Capabilites

**Reports & Dashboards**
- Report Customizability
- Report Exporting
- Scalability
- White Label

**Discovery**
- Incentives
- 3rd-Party Trends

**Content Dashboard**
- Company news
- Coworker content
- Brand content sharing

**Data Management & Analysis**
- Sentiment Analysis
- Social Reporting
- Alerts and Notifications
- Advanced Data Filtering

**Insight**
- Monitoring
- Adoption Insight
- Engagement Analysis

**Analytics**
- Engagement tracking
- KPI Tracking
- Trends
- Gamification

**Agentic AI - Social Media Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Social Media Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Mobile**
- Mobile Optimization

**Platform**
- Integrations
- Mobile
- Adoption Insight
- Auto-translation & multiple language management

**Platform**
- Multichannel Sharing
- Forum
- Integration
- Content Distribution

**Agentic AI - Employee Advocacy**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

## Top Oktopost Alternatives
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