Oktopost Reviews & Product Details

Oktopost makes it easy to manage all of our social media channels and track performance in one place. What I like most is the Social BI (analytics tool), which allows me to build customizable dashboards or use pre-built templates to focus on the KPIs and metrics that matter most, instead of sorting through unnecessary data. It makes reporting and data gathering much easier.

The setup is also easy, and the team has been helpful and responsive. I especially want to mention our account manager, Megan Brown. I worked with her at my previous company, and when I moved to my current company, I specifically asked to work with her again because she's fantastic. Review collected by and hosted on G2.com.

The one feature I really dislike is the social listening tool. It pulls in a lot of irrelevant content while also missing posts that should be included, and it's harder and more confusing to set up than it should be.  Even after more than 3.5 years working with Oktopost, I haven't seen much improvement, so I ended up using a separate tool for social listening instead. Review collected by and hosted on G2.com.

It’s very easy to use right off the bat. You can log in and get going without feeling like you need a tutorial first. The interface is clean and well thought through. I like that I can preview the posts before publishing and tailor the audience segments based on the campaigns we're running.

I’m also a big fan of the Advocacy capabilities. It’s straightforward to set up and simple for employees to actually use, which is usually where these things fall down. It makes sharing content feel structured but not rigid, and it helps extend reach in a way that feels coordinated across the org. Review collected by and hosted on G2.com.

It would be really helpful to be able to schedule the first comment when scheduling a post. On platforms like LinkedIn, adding links in the first comment is often part of the strategy. Having to go back and post that manually adds an extra step that could easily be streamlined. Review collected by and hosted on G2.com.

The ease in which I can schedule / post / edit my posts directly to my social channels like LinkedIn.

Also I like the fact our marketing team will already prepopulate content for us to share, which means it takes away a lot of friction Review collected by and hosted on G2.com.

I wish I had more data on who has engaged with my content after I have shared it Review collected by and hosted on G2.com.

I like that Oktopost makes sharing predefined content easy and lets me customize the text to suit my style. I also appreciate the ability to change boards so I can send a mix of North America, Europe, and Global content. The AI feature that regenerates the message text is helpful because it starts me off with content that's more like what I would have written. The friendly competition through points is motivating, and I use the different boards for a better selection of content, helping me post something every day. The email prompts when new content is available are also something I like. Setting up Oktopost was easy as well. Review collected by and hosted on G2.com.

I wish there was more content from North America (where I am). Also I noted that the Global and Europe points given are different than North America so it makes it a bit unfair even if we had the same amount of content. I think it would be better if the points I earn on each board were consolidated together - so that regardless of the content source, my efforts add up to one combined point score and ranking. Review collected by and hosted on G2.com.

Oktopost has been instrumental in developing and executing our social media content strategy. The ability to schedule posts in advance, manage reviews directly within the platform, and collaborate seamlessly with multiple team members has significantly streamlined and improved the efficiency of our social media management process.

The advocacy program is especially valuable. It allows us to create brand-approved content that employees can share on their own social channels with just the click of a button. This not only increases visibility for our brand, but also makes it easy for employees to engage and participate, helping us expand our reach and connect with the audiences we want to target. Review collected by and hosted on G2.com.

Oktopost is relatively user-friendly, but there are a few details to watch closely to avoid mistakes. For example, it’s important to ensure the correct social profile is selected before publishing a post. With proper checks in place, it’s easy to manage; however, given the number of features and settings within the platform, small details like this can occasionally be overlooked. Review collected by and hosted on G2.com.

The "Employee Advocacy" part is what I like the most, as it is easy to use, allowing employees to share corporate content and also automatically track the impact of that content. Overall, I find the platform very intuitive and easy to handle. Review collected by and hosted on G2.com.

The success of the advocacy part largely depends on employees reviewing the panel and sharing manually. Additionally, I think it can be a drawback that the leaderboard is unique and cannot be customized by groups or teams. This sometimes demotivates new users when they see the "top sharers" as something unattainable. Review collected by and hosted on G2.com.

I use Oktopost for managing thought leader executive accounts and employee advocacy, and I really like its scheduling capabilities. It's super helpful because it allows me to set up posts, and I know they're going to go out when I need them to, which takes a lot of weight off my shoulders, especially when things need to go live when I'm not available. I also like the reporting. I find it really helpful to have a customized dashboard, and every month when I need to report to my manager, I just update the dates, and it's ready to go. Review collected by and hosted on G2.com.

I've had some small technical issues with creating new users and the automation of campaigns, but nothing too big. Review collected by and hosted on G2.com.

I think the best part about Oktopost is that it is a very easy-to-use tool, and it has all the important features that we generally need as a B2B company to handle our social media management effectively. The boards are hands-on, and you get a variety of analytics that help you get metrics out of your content planning. Along with that, the support team is very active and available whenever there's an issue to support with. Review collected by and hosted on G2.com.

I think it's been working fairly well for us. Something that we would love to see more is adding more LinkedIn-based metrics into the social listening as that is the main priority platform for B2B. So we're looking forward to deriving more specific analytics for LinkedIn specifically. Review collected by and hosted on G2.com.

I like the ease of use of Oktopost and how user-friendly it is. It allows me to schedule content for multiple profiles on different social networks easily. I can simplify the publishing process from a single window without having to go from one social network to another; I can, for example, post something on LinkedIn, Facebook, and Instagram at the same time with the same caption and the same image. I can also schedule them for different times of the day, which is very convenient. Review collected by and hosted on G2.com.

There are some things available on other platforms like Metricool, which allow me to automate and schedule the first comment on posts, for example, on LinkedIn. This allows me, with other platforms, to optimize and add a link in the first comment, something that Oktopost does not offer. Review collected by and hosted on G2.com.

I use Oktopost for social media scheduling, social data and insights, and advocacy at my office. I really like the Advocacy part, as it's my first time using something like this, and I find it very useful for increasing social branding and brand reach. The initial setup was easy and great, and it was a smooth switch for me. The platform is built in a very customer-friendly way, and I appreciated the walk-throughs from team members who had used it before. Review collected by and hosted on G2.com.

Some Data & Insights from dashboards are inaccurate at times and response time to fix these are lengthy. Due to API limitations, we have certain limitations when collaborating on social posts. Review collected by and hosted on G2.com.