ActiveCampaign Reviews & Product Details

ActiveCampaign is a solid automation builder, something that facilitates the creation of complex customer journeys

The program consists of an inbuilt CRM sys, something that makes it efficient to track all leads

ActiveCampaign is credible in handling strong segmentation, and this guides on specific messages to share

The outreach process from this app are supported from diverse channels and this ensures easy follow up

ActiveCampaign has fundamentally integrated with diverse tools including analytics, CRMs, among others Review collected by and hosted on G2.com.

ActiveCampaign lacks fairness in matters price, where it gets expensive as contact list increases

The inbuilt CRM lacks deeper sales forecasting mechanisms Review collected by and hosted on G2.com.

ActiveCampaign strikes a rare balance between power and usability. The automation builder is the standout. It lets you design highly personalized, behavior-based journeys without needing a developer. You can move far beyond basic drip campaigns and build logic that actually reflects how prospects and customers behave in the real world. Review collected by and hosted on G2.com.

Reporting, while solid, can be unintuitive in spots. Some insights require digging or exporting data rather than being immediately visible in dashboards. Review collected by and hosted on G2.com.

Active campaign brings together all the major marketing channels I use in one place—SMS via WhatsApp, email, and more. It also offers great email templates and in-depth automation for email campaigns, which makes our marketing outreach much more efficient overall. Review collected by and hosted on G2.com.

Nothing to complain about so far. It’s been great thus far and has everything I need. Review collected by and hosted on G2.com.

ActiveCampaign is the lifeblood of my business. Without it, my marketing efforts would not be nearly as successful and I would not be able to message my program prospects with relevant information on a timely basis. And Active Intelligence is like having a market researcher, copywrite, graphic designer, and consultant on my marketing team. Review collected by and hosted on G2.com.

Although I am able to obtain the information I need, the reporting function seems a little clunky. On the creative side, Active Intelligence doesn't seem to have much creativity when designing a campaign. Review collected by and hosted on G2.com.

I like how easy ActiveCampaign is to use, especially combined with the built-in AI intelligence that helps streamline workflows. The ability to save and reuse modules within campaigns is a huge time-saver, and it’s great that they’re consistently adding new capabilities to make the platform even more powerful. Review collected by and hosted on G2.com.

The only downside I’ve noticed with ActiveCampaign is an issue with call-to-action links tied to our telephone number, where users seem to need to press and hold rather than simply click. Aside from that, everything has been great. Review collected by and hosted on G2.com.

We use ActiveCampaign mainly for newsletters and lead capture, and it offers a solid balance of power and usability for a mid-size B2B setup. The visual automation builder makes it straightforward to create flows for sign-ups, onboarding, and lead nurturing without needing developer support. The built-in forms and email designer help us launch new lead-capture points quickly while keeping our messaging consistent across touchpoints. Segmentation and automation rules also give us enough flexibility to trigger relevant messages based on behaviour and profile data, which is important for our audiences. Review collected by and hosted on G2.com.

The interface can feel a bit cluttered and inconsistent, which makes onboarding new colleagues slower than it needs to be. The reporting and analytics are serviceable, but they aren’t very flexible when you want to combine email performance with form and lead data in a single view. Navigation between automations, lists, and reports can also feel unintuitive at times, so you end up spending extra time clicking around just to find what you need. To their defence, the UI has recently been updated, which makes it much smoother overall, but it does take some time to adjust to.

Also, the integration into outlook, making sure to keep track of emails sent to contacts, is very manuel. Review collected by and hosted on G2.com.

As the CMO and founder of Audemic, what I appreciate most about ActiveCampaign is how seamlessly it integrates marketing automation with CRM capabilities. It allows us to create highly personalized customer journeys without needing a large marketing ops team. The segmentation and automation features are incredibly powerful. We can trigger email sequences, in-app messages, or nurture flows based on user behavior, which helps us deliver relevant content at the right time.

I also value how flexible the platform is, me & my team can run everything from lead nurturing and customer onboarding to retention campaigns within a single system. This saves us time and ensures our communication feels consistent across touchpoints Review collected by and hosted on G2.com.

The platform can feel overly "complex" at times, especially when setting up advanced automations or integrating with external tools. The UI isn’t always as intuitive as it could be... (I think this is a share feeling among AC users as far as I know from other startup founders of my net) It takes a learning curve to unlock its full potential.

Additionally, reporting and analytics could be more robust. For a data-driven marketing team like ours, we often find ourselves exporting data or relying on external tools to get deeper insights into campaign performance and user behavior. Review collected by and hosted on G2.com.

I really like ActiveCampaign's powerful automation builder combined with CRM features. It lets me create highly personalized email journeys based on user behavior, which makes campaigns more effective and scalable. It's great for automating lead nurturing, customer journeys, and segmentation, helping me engage with the right audience at the right time, improving conversions. Review collected by and hosted on G2.com.

It's a little complex for beginners, especially setting up advanced automations. The learning curve is a bit steep. Also, the pricing increases as the contact list grows, which is a little concern for startups. Review collected by and hosted on G2.com.

The ease of creating and automating funnels. Review collected by and hosted on G2.com.

The integration with the web. Web integration. Review collected by and hosted on G2.com.

I use ActiveCampaign for email marketing, marketing automation, and CRM. I like its powerful automation capabilities combined with ease of use. The visual automation builder makes creating complex customer journeys simple without heavy technical effort. I really appreciate the advanced segmentation, allowing for highly personalized messaging based on user behavior and engagement. The built-in CRM, detailed reporting, and wide range of integrations keep all marketing and sales activities in one place. ActiveCampaign saves time, improves campaign effectiveness, and makes it easier to scale marketing efforts efficiently. The automation capabilities add value by running end-to-end customer journeys automatically, and the CRM provides a clear view of each contact’s history, enhancing marketing and sales alignment. Detailed reporting gives actionable insights into campaign performance and ROI, enabling data-driven decisions. Altogether, these features streamline workflows, improve personalization, and make ActiveCampaign a highly effective marketing platform. Review collected by and hosted on G2.com.

While ActiveCampaign is a powerful platform, there are a few areas that could be improved. The learning curve for more advanced automation and segmentation can be a bit steep for new users, and sometimes building complex workflows requires careful planning to avoid mistakes. Reporting is robust, but customizing certain reports or visualizing multi-step automation performance could be more intuitive. Additionally, the pricing can be a bit high for smaller teams as contact lists grow. Review collected by and hosted on G2.com.