--- title: ActiveCampaign Reviews meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14703 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14703 scale: '5' date_modified: '2026-07-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews **Vendor:** ActiveCampaign **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,703 ## About ActiveCampaign ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ## ActiveCampaign Pros & Cons **What users like:** - Users value the **ease of use** in ActiveCampaign, enjoying seamless automation and effective segmentation for tailored communication. (1270 reviews) - Users love the **seamless automation** in ActiveCampaign, making email management and segmentation effortless and effective. (1254 reviews) - Users love the **powerful and user-friendly automations** of ActiveCampaign, significantly streamlining their business processes. (987 reviews) - Users love the **phenomenal automation features** of ActiveCampaign, enhancing email campaigns and segmentation for targeted communication. (944 reviews) - Users appreciate ActiveCampaign for its **all-in-one capabilities** , making email marketing and contact management seamless and efficient. (823 reviews) - Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (794 reviews) - Marketing Automation (635 reviews) - Intuitive (623 reviews) - Customer Support (578 reviews) - Automation Efficiency (552 reviews) **What users dislike:** - Users find a **steep learning curve** with ActiveCampaign, requiring assistance and training to navigate its complexities effectively. (601 reviews) - Users find the **missing features** of ActiveCampaign, like simple form builders, to be a limitation in usability. (535 reviews) - Users find the **pricing steep** for newer plans, making it a potential barrier for some businesses. (506 reviews) - Users find the **limited features** of ActiveCampaign hinder effective usage, particularly in testing automations and reporting customization. (400 reviews) - Users find the interface **not intuitive** , as creating content and managing automations can be frustratingly complex. (376 reviews) - Steep Learning Curve (334 reviews) - Poor Customer Support (321 reviews) - Limitations (306 reviews) - Learning Difficulty (298 reviews) - Email Issues (275 reviews) ## ActiveCampaign Reviews ### 1. Very User-Friendly With Quick Onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Aundrea R. | sales, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about ActiveCampaign?** Very user friendly. And quick on boarding **What do you dislike about ActiveCampaign?** A little challenging to get ahold of our account manager. **What problems is ActiveCampaign solving and how is that benefiting you?** Keeping track of leads inside the CRM and automation ### 2. The best CRM for working B2B Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Grecia L. | Email Marketing & Marketing Automation Specialist , Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about ActiveCampaign?** What I really like about ActiveCampaign is how it makes automation feel straightforward without cutting corners. You can build smart, personalized email sequences without needing a tech team, and that’s a game changer for smaller marketing teams. It also brings sales and marketing together nicely, so follow-ups and customer tracking happen naturally without jumping between different apps. **What do you dislike about ActiveCampaign?** s it perfect? No—sometimes it can get pricey and the customer support isn’t always instant. But if you want a platform that balances power and ease of use, and actually helps you grow your business through smarter marketing, ActiveCampaign is a solid choice. It just gets the job done in a way that feels practical, not overwhelming. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves the chaos of juggling too many tools and manual tasks. It automates almost everything — like sending follow-up emails, scoring leads, and segmenting contacts — so I don’t have to think about the small stuff and can focus on strategy. It’s like having a smart assistant that knows exactly when and how to reach out to each customer based on what they do. That means better engagement, more sales, and no dropped balls. Plus, having sales and marketing data all in one place keeps the team aligned and lets us move faster. Honestly, it’s freed up a ton of time and made growing my business way less stressful. ### 3. Effortless organization and automation with ActiveCampaign **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2025 **What do you like best about ActiveCampaign?** What I love most about ActiveCampaign is the simplicity with which I can organize my entire system. I have a lot of content, a lot of emails, many steps in my program, and the platform allows me to structure everything clearly. I also like the fact that everything is automatable, while still being easy to modify. It saves me a lot of time and I finally feel like I have real control over my business. **What do you dislike about ActiveCampaign?** What I like a little less about ActiveCampaign is that some simple things can sometimes seem hidden or unintuitive. When you're starting out, you can waste time looking for where certain settings are located. And sometimes, it lacks a bit of visual clarity. Nothing blocking, but there is a small learning curve. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me solve a big problem: organizing and automating all my communication without spreading myself too thin. I have a lot of emails, a lot of students, a lot of content, and the platform allows me to synchronize everything. Thanks to this, I can properly welcome new registrants, send the right sequences at the right time, track each person's progress, and maintain a coherent relationship with all my members. In the end, it frees up my time, reduces errors, and allows me to focus on what really matters: creating content and helping my students. ### 4. Organized, Intuitive, and a Pleasure to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Elena Z. | Coach/consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2026 **What do you like best about ActiveCampaign?** I like how it's organized and intuitive to use **What do you dislike about ActiveCampaign?** not much of anything other than it could be a little less expensive **What problems is ActiveCampaign solving and how is that benefiting you?** It makes it easy to stay in touch with clients, create new lists and overall keep things organized ### 5. Pricey for my list's size, and its forced AI hurts my marketing approach **Rating:** 2.5/5.0 stars **Reviewed by:** Pablo L. | Copywriter, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2026 **What do you like best about ActiveCampaign?** I'm already here and used to it, even if every update complicates stuff instead of simplifying it. **What do you dislike about ActiveCampaign?** (1) The fact that it is already expensive for my short list, (2) it doesn't allow me to send an email at an especific hour –arrives later– and (3) it forces you to use AI, which screws my human approach to marketing. **What problems is ActiveCampaign solving and how is that benefiting you?** Automation and massive sending of my daily emails. ### 6. Unmatched Segmentation and Integrations — ActiveCampaign Leads the Pack **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about ActiveCampaign?** By far, the best features of ActiveCampaign are its ability to target and segment users with an incredible level of detail. On top of that, the number of integrations with other services — especially, for me, the crucial Stripe integration — makes ActiveCampaign the obvious choice. Combined with the form-building tools that I can easily paste into my websites, it really feels like there’s no competition. **What do you dislike about ActiveCampaign?** Active Campaigns has a fairly steep learning curve. With a tool that offers such a high level of detail and so many choices, it naturally takes some time to get comfortable with the GUI and all the available options. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaigns converts email-enterers into year long subscribers, completing my conversion funnel. ### 7. Active Campaign: ease of use that makes the difference **Rating:** 3.5/5.0 stars **Reviewed by:** Daruma S. | Agenzia di comunicazione, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about ActiveCampaign?** The most useful aspect of Active Campaign is definitely its ease of use, especially when compared to other email marketing platforms. **What do you dislike about ActiveCampaign?** I don't think there are things I don't like about AC, I am satisfied with all its features. **What problems is ActiveCampaign solving and how is that benefiting you?** Activa Campaign allows me to optimally and integrally manage email marketing activities and broadcast channels. This way, I can keep the community always updated and periodically check the level of interaction and engagement. ### 8. Powerful Automation and Unified CRM for Seamless Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Amie L. | Core Member, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign’s automation features are both powerful and flexible, allowing me to react to actual user behavior rather than relying on assumptions. The CRM and tagging system provide a unified source of truth for both sales and marketing teams. **What do you dislike about ActiveCampaign?** The learning curve is quite steep, making it easy to make mistakes with automations in the beginning. Additionally, the pricing rises rapidly as your lists expand. **What problems is ActiveCampaign solving and how is that benefiting you?** This tool saves time by automating follow-ups and ensuring that messaging stays relevant. It gives me greater confidence in my outreach efforts because I always know exactly where each lead is in their journey. By preventing missed follow-ups, inconsistent communication, and unqualified leads from filling up the pipeline, it helps keep everything organized. It also brings sales and marketing into alignment, transforming what used to be a chaotic process into a repeatable system. ### 9. Detailed Customer Insights and a Helpful Pipeline, but the New Dashboard Takes Getting Used To **Rating:** 3.5/5.0 stars **Reviewed by:** Regina B. | Fund manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** I like how detailed the customer information can be. The pipeline is really helpful as well. **What do you dislike about ActiveCampaign?** I honestly like the dashboard until they changed it. **What problems is ActiveCampaign solving and how is that benefiting you?** Emails to our customers and also how we can integrate to other tools ### 10. Great CRM and Email Sequences, But Automation Learning Resources Lacking **Rating:** 5.0/5.0 stars **Reviewed by:** James W. | Operations & Automation Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about ActiveCampaign?** The CRM is very good as well as the automations. Plus building email sequences is good. Easy to use, pretty intuitive. **What do you dislike about ActiveCampaign?** The automations can be confusing. I have been trying to watch prerecordings from active campaign but most of the time the links that are sent to my say sorry this recording is unavailable. If you had a more robust updated library of tutorials it would help with everything. **What problems is ActiveCampaign solving and how is that benefiting you?** Providing a CRM and helping plan nurture sequences to qualified leads. ### 11. Intuitive Visual Automation Builder with a Clean, Straightforward API **Rating:** 4.5/5.0 stars **Reviewed by:** sudha r. | Deep Learning Engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about ActiveCampaign?** The visual automation builder is probably my favorite part. It's intuitive but still lets me stack fairly intricate conditional flows, almost like building a lightweight data pipeline. The drag and drop interface feels surprisingly natural. I like that the API is straightforward and fairly clean. **What do you dislike about ActiveCampaign?** i sometimes feel that activecampaign hides too much. when an automation doesnt fire or a trigger gets skipped, the debugging tools are minimal. there is no granular log view. **What problems is ActiveCampaign solving and how is that benefiting you?** i appreciate how well the system handles event driven logic. whether it's site activity, form submissions, tag updates or API events, the triggers fire reliably. when i instrument something, i want deterministic outcomes and activecampaign tends to deliver that. ### 12. Great product that handles multiple e-marketing aspects **Rating:** 3.5/5.0 stars **Reviewed by:** Nadja W. | Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2024 **What do you like best about ActiveCampaign?** There are so many features included that other platforms charge extra to access. The customization of the logic flow is the biggest thing we love about ActiveCampaign. Another huge feature on the CRM side is the ability to drag and drop your leads into different stages so there is a visual representation of where the contact is in the sales pipeline. **What do you dislike about ActiveCampaign?** The biggest downside is the confusion between the marketing and sales plans. We didn't understand that there was such a big difference in the features available between the two. Yes, there are bundle options, but since the pricing is so varied, the fact you need to speak with support to completely understand what you actually need is frustrating. When comparing with other email marketing platforms, ActiveCampaign is usually the pricier option. **What problems is ActiveCampaign solving and how is that benefiting you?** Direct integration between landing page and CRM takes the guesswork out of the status of your contact in your sales pipeline. The email marketing templates are super helpful when you get stuck. ### 13. Finally Found a Platform That Delivers on AI, Automation, and Results **Rating:** 4.5/5.0 stars **Reviewed by:** Param S. | Senior Digital and Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2025 **What do you like best about ActiveCampaign?** Active Intelligence: Their AI-driven insights break down campaigns, summarize performance, and highlight what’s working and what’s not. It’s like having a strategist inside the platform. Although its still in a initial phase but helps when needed. AI-Powered Email Creation: The AI tool is incredible — it generates entire emails with both structure and content, saving us hours each week. Improved Deliverability: Compared to our previous providers, our open and click rates have noticeably improved. Emails actually reach inboxes now. Deep Analytics & Integrations: The Shopify and WordPress sync give us detailed insights into customer behavior and order tracking. It’s easy to connect revenue back to campaigns. Automation Options: The automation builder is robust and flexible, letting us run campaigns that would have been impossible to manage manually. Segmentation & Lists: List management and segmentation are intuitive, which makes targeting the right customers simple and efficient. Built-In Forms: Having the option to use Active Campaign’s own forms on our website is a big plus — no need for third-party tools. Customer Education: The Active Campaign sessions are invaluable. I attended one earlier this year and it gave me practical, actionable strategies that improved our campaigns immediately. Overall, we couldn’t be happier. Active Campaign doesn’t just offer tools; it feels like a partner that actually helps us grow. If you’re considering switching from Mailchimp or any other platform, do it — the results will speak for themselves and ofcourse a great customer support to help you out. **What do you dislike about ActiveCampaign?** Pricing: The platform is on the higher side compared to others, and advanced features often require plan upgrades. Feature Gating: Predictive sending and conditional content are locked behind higher tiers, which feels limiting for such a premium-priced product. Deals as Add-Ons: CRM deals should really be part of the core package instead of paid add-ons. Templates: The library could be more robust, with either more native templates or easier third-party integrations. Automation Triggers: Most automations start with positive actions (like a sign-up or order). It’s harder to set up flows that start with negative conditions (like not opening an email or not placing an order). Branding Consistency: Branding isn’t automatically applied across all templates. Unless we use AI-generated or previously saved templates, we have to manually adjust branding each time. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign has been a huge upgrade for us compared to Mailchimp and Sendpulse. Better Deliverability: Our emails actually land in inboxes now, not spam folders, which has boosted engagement and conversions. Time-Saving Content Creation: With AI-generated emails and campaign insights, we save hours on drafting, analyzing, and reworking campaigns. Clear Analytics & Attribution: Shopify and WordPress sync give us a direct view of what’s driving sales, instead of guessing. Smarter Segmentation: Managing multiple customer groups is much easier — we can target precisely without messy list management. Scalable Automations: We can build out advanced flows that run 24/7, covering scenarios like onboarding, nurturing, and re-engagement without constant manual work. Team Learning: Their customer sessions give us clarity and practical ideas, which solved the problem of “trial-and-error marketing” we were stuck in before. ### 14. Strong support and good UI – often more features than necessary for solo entrepreneurs **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about ActiveCampaign?** AC can do an incredible amount - it is far more than just a newsletter tool. The support is good, responds reliably and promptly. The user interface is good. I use AC for the regular sending of my newsletters as a sole proprietor to my customers. I work with external landing pages and forms that are linked with Active Campaign. That works well. **What do you dislike about ActiveCampaign?** I don't need much of what AC can offer as a sole proprietor. Therefore, the price-performance ratio doesn't suit me personally. However, I explicitly emphasize that this is because I hardly use any of the many possibilities. **What problems is ActiveCampaign solving and how is that benefiting you?** Newsletter dispatch to my customers including automated welcome emails or other automations. ### 15. Powerful Automation with Exceptional Value **Rating:** 5.0/5.0 stars **Reviewed by:** Robert D. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** Powerful automation option and growing autonomous marketing capabilities. **What do you dislike about ActiveCampaign?** Get's a bit pricey quickly but delivers exceptional value at every level. **What problems is ActiveCampaign solving and how is that benefiting you?** Basic CRM functionality and robust integration options allow ActiveCampaign to be a cornerstone of my operations. ### 16. Most Efficient Email Marketing System **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2020 **What do you like best about ActiveCampaign?** I love that they make it so easy for email marketing automation to happen because it is simplistic, yet they still have an advanced system. While other advanced systems are super complex, this system is still advanced yet simple. I refuse to utilize another platform. **What do you dislike about ActiveCampaign?** I have no dislikes with ActiveCampaign and that's the truth. **What problems is ActiveCampaign solving and how is that benefiting you?** I run my marketing and consulting business with ActiveCampaign. It allows me to gain customers in the followup. ### 17. Intuitive Workflows and Powerful Automation in One Place **Rating:** 5.0/5.0 stars **Reviewed by:** Mukesh B. | Staff Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2026 **What do you like best about ActiveCampaign?** The workflows are easy to use and intuitive, making it simple to get started. The automation features are powerful, and I appreciate the all-in-one capabilities that bring everything together in one place. Easy integration. **What do you dislike about ActiveCampaign?** It would be helpful to have more flexible pricing options. I would also appreciate the addition of AI-assisted features. **What problems is ActiveCampaign solving and how is that benefiting you?** While evaluating ActiveCampaign, I discovered how its automated journeys and targeted messaging features could make outreach and engagement more efficient. The platform demonstrated the potential to save time and enhance consistency if adopted fully. ### 18. Mostly Meets My Needs for Reaching Customers, Though Hard to Compare **Rating:** 3.5/5.0 stars **Reviewed by:** Simon P. | CIC director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about ActiveCampaign?** mostly does what I need to reach my customers **What do you dislike about ActiveCampaign?** don't know, I have no comparison to compare to **What problems is ActiveCampaign solving and how is that benefiting you?** I need to make sales and active campaign is making suggestions to help with that ### 19. A useful tool **Rating:** 4.5/5.0 stars **Reviewed by:** Vanessa E. | Owner and Doctor of Acupuncture, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2025 **What do you like best about ActiveCampaign?** I like the ease of use with AC. I'm able to quickly generate newsletters and promotional emails to my patient base, leading to valuable data to review how those campaigns landed with my base. I like the consistency of the platform - making it easy to duplicate campaigns and eaily modify them to save me time. The older version was quite glitchy and would not auto save and carsh on me on a regular basis. This newer version seems to have remedied this. **What do you dislike about ActiveCampaign?** I do find it a little bit clunky to create new contacts to add to exsisting lists - I feel there could be a more user-friendly/efficient way to add the odd new contact to a list or lists or to amend lists. **What problems is ActiveCampaign solving and how is that benefiting you?** Its making it easy for me to communicate with my patients and to see what content my patients are interested in reading via email. ### 20. Powerful, Visual Automation Builder That Handles Complex Workflows with Ease **Rating:** 3.5/5.0 stars **Reviewed by:** M. Umair M. | Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2026 **What do you like best about ActiveCampaign?** I like AC's powerful, visual automation builder best. Its intuitive yet handles complex workflows like branching logic, goals and personalization with ease. **What do you dislike about ActiveCampaign?** At times slow editor/builder, glitches in formatting/templates, sync errors etc. **What problems is ActiveCampaign solving and how is that benefiting you?** At Codefor.ca, it scales small team efforts, saving hours on donor/staff nurture campaigns, improving compliance tracking via audits. ### 21. Easy-to-Use Contact Lists with Excellent Support Pages **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2026 **What do you like best about ActiveCampaign?** Contact list easy to use. Help/Support pages are excellent. **What do you dislike about ActiveCampaign?** Haven't found any problems yet. Why do you require a minimum character count for "what I dislike"? **What problems is ActiveCampaign solving and how is that benefiting you?** I am using Activecampaign as a CRM and automated email platform for marketing/sales. I use make.com to sync lead generation and booking platform data to Activecampaign. working well. ### 22. Real Human Support in Real Time **Rating:** 5.0/5.0 stars **Reviewed by:** Rev D. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2021 **What do you like best about ActiveCampaign?** I love Active Campaign when the human beings staffing the chat take the time to problem solve with you in real time. I have even had people to share screens when I have a difficulty so they can see where the problem actually is. **What do you dislike about ActiveCampaign?** I don't like it when the customer service people send me written instructions. If I were able to apply written instructions I would not have reached out for support **What problems is ActiveCampaign solving and how is that benefiting you?** I am using Active Campaign to design and distribute professional looking emails with people on my list. I like the feedback I receive from customers. and the ease in immediately responding to people on my list. This is particularly important when I do not have staff to manage electronic communication. ### 23. Easy to Navigate, Flexible Email Lists, and Helpful Onboarding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2026 **What do you like best about ActiveCampaign?** Easy to navigate and super flexible with what I can do over several email lists. Pricing is great for what it offers me and the onboarding support and training videos were very helpful to get me started. **What do you dislike about ActiveCampaign?** Could get expensive for extra features if I need them in future **What problems is ActiveCampaign solving and how is that benefiting you?** I particularly like the way I can set up different lists for different things, it keeps things easily segmented and organised ### 24. Powerful rewiev **Rating:** 3.5/5.0 stars **Reviewed by:** Андрій . | AI-coach, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2026 **What do you like best about ActiveCampaign?** Segmentation - precise targeting based on user actions, interests, and funnel stage. Personalization -dynamic content and personalized messaging that actually improve conversion rates. Analytics & reporting - clear insights into what’s working and how campaigns perform. **What do you dislike about ActiveCampaign?** Pricing - costs increase quickly as your contact list grows, which can be expensive for small teams. Email editor limitations - the editor is functional but not as smooth or flexible as some competitors. Performance issues at scale -large automations and contact lists can sometimes feel slow. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps you: Automate follow-ups and lead nurturing Personalize messages based on customer behavior Save time by reducing manual tasks Keep all customer interactions in one CRM Segment audiences for better targeting Track what marketing actions generate sales ### 25. We are very pleased **Rating:** 4.5/5.0 stars **Reviewed by:** Kelley B. | Marketing specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2025 **What do you like best about ActiveCampaign?** I really like how easy AC is to use. I have built LOTS of automations and forms, and now I'm working on a couple landing pages for some ads we're about to start running. I have been very pleased with how intuitive the building process is, as well as the level of customer service support when I get stuck. Our sales team uses the Deals section everyday, and it has been helpful in keeping track of our sales process. **What do you dislike about ActiveCampaign?** I'm a little confused at some of our automations because they keep misbehaving, even though they have been working fine for months. I'm also frustrated at the lack of reporting capability in the Pro plan. I end up having to come up with a lot of time-intensive work-arounds to get the information I need. Our sales manager is actually switching to a different CRM when our 2-year contract is up because she has found her experience so frustrating. Here are her words exactly: "The reporting is garbage. Stuff randomly disappears that I know has been put in. We can’t reopen deals. We can’t delete dates. For example, if someone schedules a discovery call and then doesn’t show, I can’t delete it. That ends up messing up our numbers." **What problems is ActiveCampaign solving and how is that benefiting you?** It's been nice to have our marketing and sales information all in one place, and I like that there are lots of options to work with to connect with people - SMS, landing page builders. I didn't realize there was a pop-up builder until I saw the previous question on this survey. We are probably going to have to move back to Gravity Forms since the forms aren't robust enough for what we need them to do, though. ### 26. Great workflows, but automation speed and email delays need improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Kevin V. | owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about ActiveCampaign?** I like the automation functions and how you have many different workflows **What do you dislike about ActiveCampaign?** I'd like the price to be cheaper.I've also had problems with the automation being slow at times and people not getting emails right away. Fast email distribution is very improtant. 30 mintues later can lose a potential customer. Wish there was a way for them to bypass promotional folders in google though for non promotional content **What problems is ActiveCampaign solving and how is that benefiting you?** the automation process and spam testing. ### 27. Great functionality once you’re past the learning curve **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** I like that it gives us a lot of control over automations and audience segmentation. It makes it easier to send more relevant, targeted communications instead of one-size-fits-all emails, and it supports both marketing and sales workflows in one place. Finding something that integrates with Salesforce so seamlessy was a big plus. **What do you dislike about ActiveCampaign?** Some features have a learning curve, especially when building more complex automations, and it can take time for new users to fully understand how everything connects. The interface can also feel a bit cluttered at times, which makes certain tasks take longer than they should. I made the switch from Mailchimp, and I will say that I like their design features more than Active Campaign. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves the challenge of having to manually manage and send communications to different audiences. Its automation and segmentation tools help us streamline campaigns, cut down on repetitive tasks, and better align marketing and sales efforts, ultimately saving time and keeping our outreach more consistent. ### 28. User-Friendly Campaign Templates, but Needs Better Search and Animated Graphics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** that you can template your campaigns. I also like that it is user friendly **What do you dislike about ActiveCampaign?** I would like if you could more easily add moving graphics. I also wish that you could key word the campaigns to make them searchable. An integration with sites like canva would also be nice. **What problems is ActiveCampaign solving and how is that benefiting you?** It gives me a way to regularly communicate with potential clients. It lets me see who is engaging with our content. ### 29. Decent tool, but overpriced for what it delivers **Rating:** 4.0/5.0 stars **Reviewed by:** Gustavo C. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2025 **What do you like best about ActiveCampaign?** Honestly, nothing really stands out compared to other tools in the market. All the features it offers, such as email automation, CRM, and segmentation, are quite standard and can be found in many competing platforms without much difference in terms of innovation or usability. It works, but there’s nothing unique or particularly impressive that makes it better than alternatives. **What do you dislike about ActiveCampaign?** The pricing is the biggest downside. It is significantly more expensive than other platforms when it comes to email sending, especially if you have a growing contact list. The cost does not feel justified by the value delivered, considering the platform doesn’t offer unique features to differentiate itself. For small and mid-sized businesses, it can quickly become a burden, and this is even more critical for Brazilian users, as the exchange rate makes the tool disproportionately expensive compared to local alternatives. **What problems is ActiveCampaign solving and how is that benefiting you?** I mainly use ActiveCampaign just to send emails. It works for basic marketing automation, but the value is limited compared to the high cost. The platform solves the need for email campaigns, but it feels too expensive for such a straightforward use case, especially when cheaper alternatives exist. ### 30. Helpful, Responsive Support You Can Rely On **Rating:** 4.0/5.0 stars **Reviewed by:** Sonia C. | Online Business Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** Their support is helpful and responsive! **What do you dislike about ActiveCampaign?** Automations sometimes don't act as expected. **What problems is ActiveCampaign solving and how is that benefiting you?** They let us segment our list very specifically, so we can send very refined targetted messaging which boosts our conversions! ### 31. I wouldn't use any other CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer P. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2025 **What do you like best about ActiveCampaign?** I used ActiveCampaign in a previous role and when I started my own company I didn't need to look at other solutions. It has everything I need and more and (from someone who's not technically-inclined!) has been easy to learn how to use additional features as my business needs have evolved. By far the best customer service of any vendor I work with. Their tech support team is quick, friendly, and always happy to help when I can't figure out the step I'm missing in an automation or need a hand understanding a better/more efficient way of doing something. It integrates easily with my website where we sell live and pre-recorded workshops & courses. Also, its pre-built automations for engagement tagging and other functions are much appreciated. I recommend ActiveCampaign to anyone who asks, and always will! **What do you dislike about ActiveCampaign?** I haven't found any downsides to using ActiveCampaign. Whenever I can't figure something out, their support team has been fantastic at showing/finding me a solution for whatever it is that I need to do. **What problems is ActiveCampaign solving and how is that benefiting you?** My background is not in marketing so when I started my own company as an entrepreneur I really didn't know what I should even be looking for. I went with ActiveCampaign because we used it in my previous role and I was familiar with it. I've found with four different marketing consultants I've worked with over the years, they're all pleased/relieved to hear I use ActiveCampaign and have all told me that's what they use too. ### 32. Active Campaign Review **Rating:** 3.5/5.0 stars **Reviewed by:** Ashutosh B. | Sr. Software Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2025 **What do you like best about ActiveCampaign?** I like AC because it makes automation very simple and powerful. The workflow builder is easy to use, integrations are smooth and it helps to send the right message and email to the right people automatically based on some events. It saves time and improves quality of emails also with provide some template features. It is easy to implement in our project becasue they provide good API support also. Customer support is also good. **What do you dislike about ActiveCampaign?** Sometimes active campaign feel a bit slow with large lists, and the reporting could be more detailed. Also, the learning curve for advanced automations is a little high for beginners. It will take some time to understand batter. **What problems is ActiveCampaign solving and how is that benefiting you?** Active campaign helps automate email marketing, manage customer data, and track their activites. It saves time by handling repetitive tasks, improves communication with users through personalized campaigns, and helps increase our revenue with check where we need to progress by review their reports. ### 33. AC has been my 'business partner' since the beginning of building my business. **Rating:** 5.0/5.0 stars **Reviewed by:** Dimitris B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2025 **What do you like best about ActiveCampaign?** AC allowed me to efficiently segment the list based on each person's interests and create unique automated email sequences based on each subscriber's behavior. This saved me a lot of time and helped me create plenty of automated marketing structures (videos/blogposts + opt in + email automation that segmented the audience based on their interests). The result was simply higher conversions and more free time to create additional marketing "structures". I loved also the insight that I get through AC when I can see the prospects' complete journey, from the email to their beahvior on the website. **What do you dislike about ActiveCampaign?** If there was something I would love to have removed is the AC branding in the opt in forms (Lite package). It would make everything faster. Now I have to use a form plugin in order to avoid the branding. Of course, for their current price this is absolutely not importand. The value AC provides through their automations and segmentation is so big, that I am able to forgive their need for some additional advertising of their platform. As a marketer, I totally get it. They lower the price, and we help them with a bit of additional marketing. **What problems is ActiveCampaign solving and how is that benefiting you?** AC allows me to market different products based on people's interests. Their automation and segmentation capabilities allows me to create structures that, when in place, need no further maintenance. ### 34. Interesting tool, but outdated and not suited for modern B2B needs **Rating:** 1.5/5.0 stars **Reviewed by:** Alberto Domenico P. | Head of Growth & Co-Founder, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2025 **What do you like best about ActiveCampaign?** The only valuable feature I’ve found is the email deliverability within automations. The 1:1 mailing works well and ensures messages actually reach the inbox, which is definitely a strength compared to other platforms. **What do you dislike about ActiveCampaign?** The platform feels extremely outdated and not designed for companies working in B2B or SaaS. You cannot log manual actions within deals, deals can’t be tagged (so if you sell different products to the same lead, you’re forced to create multiple deals instead of tracking a single relationship), and there’s no data enrichment—you need to manually search and update contact information. Automations are very limited, pipelines are antiquated, and overall processes are unnecessarily clunky. It makes the platform frustrating for anything beyond very basic use. **What problems is ActiveCampaign solving and how is that benefiting you?** To be honest, ActiveCampaign is not solving most of my problems. The only real benefit I get is reliable email deliverability within automations, which ensures that messages reach prospects. Beyond that, it doesn’t help with key B2B workflows such as deal management, contact enrichment, or pipeline tracking. For companies like mine, the platform adds more friction than value. ### 35. Email plus CRM - this is it! **Rating:** 5.0/5.0 stars **Reviewed by:** Corry M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2020 **What do you like best about ActiveCampaign?** If you are looking for the best CRM that easily integrates with all the other platforms that you want to use - wordpress, jotform, thinkific - I am a coach, this is the platform. It also seamlessly integrates with payment platforms like paypal, square and stripe. **What do you dislike about ActiveCampaign?** It is the MOST expensive CRM I have found out there, I wish it wasn't so pricey, but I stay with it because of the simplicity it affords you in connecting and making things work "automatically" plus I hate Zapier and other platforms where it takes 2-3 steps to connect something, as something ALWAYS breaks. **What problems is ActiveCampaign solving and how is that benefiting you?** When someone signs up on my website (Wordpress) or buys one of my products (square, shopify, thinkific) everything can be automated. The best feature, my quiz that is hosted on jotform is submitted and beautifully connects an automated email series to the person show submitted the quiz! This is all integrated with no out side apps to connect - just platform to platform. ### 36. Well balanced CRM system with constantly updating sales and marketing abilities **Rating:** 4.5/5.0 stars **Reviewed by:** Cecillia W. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2023 **What do you like best about ActiveCampaign?** Active Campaign is the best bang for your buck admist a sea of competitively priced CRMS. **What do you dislike about ActiveCampaign?** Some things aren't intuitive and require slow customer service to for additional help. Sometimes, the queue for customer service help can take nearly an hour. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us stay on track and keep tabs and notes of our possible leads. We are able to centralize data that ranges from email campaigns, newsletter opens, and individual email contacts. ### 37. Seamless Salesforce & Meta Sync with Powerful Testing and a User-Friendly Email Builder **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2026 **What do you like best about ActiveCampaign?** Active Intelligence; the seamless ability to sync with Salesforce and Meta; user-friendly email builder; ability to A/B/C/D test **What do you dislike about ActiveCampaign?** Not sure yet - still new to the platform **What problems is ActiveCampaign solving and how is that benefiting you?** Significantly more email campaign insights, both through its reporting and its Active Intelligence feature ### 38. Transformative **Rating:** 4.5/5.0 stars **Reviewed by:** Mitchell C. | Marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2025 **What do you like best about ActiveCampaign?** What I like best about ActiveCampaign is the cross-functionality of the system. It integrates seamlessly across multiple areas of our business, allowing marketing, sales, and client management to work together without silos. The ability to connect automation, CRM, and communication tools in one platform has streamlined our workflows and made collaboration much easier. **What do you dislike about ActiveCampaign?** At times could be complicated, would be nice if other users had a simplified portal **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is helping us solve the challenge of managing email automations and sales funnels in a way that’s both efficient and insightful. By tracking prospect activity within the system, we gain a clear picture of how people are engaging with our campaigns. This not only saves us time through automation but also provides valuable data to tailor our follow-ups and improve conversion rates ### 39. While useful and feature-rich, the cost could push you off **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2022 **What do you like best about ActiveCampaign?** Getting started is relatively easy for such a complex and feature-rich system. It's popular and has a good knowledge base, as well as ready-made automation recipes, which really helps with the learning curve. It does take some time to figure out more optimal ways to leverage contact lists and tags and to figure out segmentation, but once you do it, you begin to see the ROI. **What do you dislike about ActiveCampaign?** The biggest concern is the major increase in prices over the past year. This makes me concider migrating to another, less expensive platform. Also, if you start with the lowest plan, a year later they will push you to upgrade with no option to stay with the entry plan. So you either pay more or you're out - and the cost spike is significant! Over the past year, there have also been multiple times when ActiveCampaign would just freeze and stay unaccessible for a while. This wasn't the case before. And the email designer is clunky and not very pleasant to use. **What problems is ActiveCampaign solving and how is that benefiting you?** It really helps me keep all of our contacts - leads, existing customers and former customers - well organized and always ready for a new campaign. From then on, the potential of ActiveCampaign is really only limited by the person handling it, not the platform, as it offers so much. ### 40. The best marketing automation tool for beginners **Rating:** 5.0/5.0 stars **Reviewed by:** Fernando T. | Co-founder, Head of Product & Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2023 **What do you like best about ActiveCampaign?** The best thing about ActiveCampaign is its wide range of integrations and the variety of automations you can create. It makes it perfect for beginners because its visual interface for dragging and dropping conditions, triggers and actions is very straightforward. I've tested other alternatives, and I'd definitely recommend ActiveCampaign for someone who's starting now! **What do you dislike about ActiveCampaign?** ActiveCampaign's platform can sometimes be slow to work with. It takes time to load campaigns and navigate through different pages. Also, there could be more detailed reports for campaigns and automations - they are good for beginners but lack more advanced analysis. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps my company acquire leads with forms on our website, send them personalized email campaigns and move them through different flows in our automations to convert them into customers. We have used ActiveCampaign to send 30.000+ emails to our base in the past year, and it helped us improve our sales, onboarding process and customer relationship. ### 41. Easy to Use, Great Resources for Learning Email Automations **Rating:** 4.5/5.0 stars **Reviewed by:** Dana F. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2026 **What do you like best about ActiveCampaign?** As someone who has minimal experience in email automations this site is very easy to use and the team provides resources to be able to best understand the platform **What do you dislike about ActiveCampaign?** I use ActiveCampaign as a way to produce my weekly email newsletter -- I do wish there was an easier way to preset the same template and schedule out deliveries **What problems is ActiveCampaign solving and how is that benefiting you?** Email marketing campaigns, weekly newsletters, using data for lead generation prioritization. ### 42. Active Campaign lets me stay connected with my clients! **Rating:** 5.0/5.0 stars **Reviewed by:** Ana F. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2020 **What do you like best about ActiveCampaign?** Active Campaign has various aspects that I love: 1. The pricing versus other email marketing companies 2. The easy way it is to use the platform, there are no hidden or weird ways to make automation or email. It is simple and understandable. 3. Chat that I can integrate in my website! I get data from my clients and easily answer them 4. EASY to integrate and add opt-ins in Wordpress **What do you dislike about ActiveCampaign?** It is hard for me to find something I dislike. I think teaching it to my assistant who is not tech savvy had a 1-month learning curve but after that, she mastered it without a problem! **Recommendations to others considering ActiveCampaign:** It is a great email marketing company that helps you grow your list, customer and sales. **What problems is ActiveCampaign solving and how is that benefiting you?** I need to send emails to my clients and didn't like other email marketing systems that where confusing. I am able to grow my list but most importantly I am able to communicate better with them. ### 43. Took me a lot of time to learn **Rating:** 3.5/5.0 stars **Reviewed by:** IRENNE R. | Content creator, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2023 **What do you like best about ActiveCampaign?** I Can send emails to different lists and contacts **What do you dislike about ActiveCampaign?** Too hard to find what I want to do. Too much friction **What problems is ActiveCampaign solving and how is that benefiting you?** Helping me be closer to my clients ### 44. Active Campaign User Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea T. | Lead Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2025 **What do you like best about ActiveCampaign?** I like the flow of how to set up the campaigns - it's easy and user friendly. Adding content, contacts, etc. All straightforward and easy to navigate. Customer support was great - our rep was responsive and helpful. **What do you dislike about ActiveCampaign?** Reporting and using it as a reseller resource. Not user intuitive, hard to find the data to pull the right reports and reach out to end users who clicked through a campaign. Reseller resource was a colossal pain to set up - having to use different logins on different portals to reach our company's own AC account and then a different one for accounts resold to clients. Just felt super clunky. **What problems is ActiveCampaign solving and how is that benefiting you?** Not currently having any problems that Active Campaign is solving for our company. ### 45. Simple to use, but over priced. **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2023 **What do you like best about ActiveCampaign?** I find ActiveCampaign very intiuative and simple to use. Things are not difficult to figure out and get working, but when I do have an issue or problem, there is always someone there who can help me! **What do you dislike about ActiveCampaign?** I don't like the price. They have raised my price over 30% in one year with no detailed explanation of what it was for and just assumed that I wanted all of the new features that they were offering. **What problems is ActiveCampaign solving and how is that benefiting you?** I run several different businesses and I like that I can do all of the email marketing with one platform instead of having to have different accounts for different businesses. ### 46. ActiveCampaign + Calendly Sync That Streamlines Lead Capture and Newsletters. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about ActiveCampaign?** I love how ActiveCampaign syncs with Calendly, and how prospective leads are automatically added to my email list. The streamlining makes it easier to send newsletters to everyone who is a current and prospective client. **What do you dislike about ActiveCampaign?** There is a bit of a learning curve with the software. It's not as easy to navigate. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign makes it easier to send mass communication within my firm. ### 47. Flexible Automations and Seamless Integrations That Run Reliably **Rating:** 4.5/5.0 stars **Reviewed by:** Tia S. | Billing supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about ActiveCampaign?** ActiveCampagin does a solid job with automation and integrations. The workflows are flexible, and once set up correctly, they run reliably with minimal oversight. I also like how easily it connects with other tools we already use. **What do you dislike about ActiveCampaign?** Especially if you're not working in marketing every day. some features take time to fully understand. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps automate customer communication and internal follow ups, which reduces manual work and keeps processes consistent across teams. ### 48. Endless Automation Variety That Truly Helps **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos S. | Selbstständig, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2026 **What do you like best about ActiveCampaign?** The endless variety of automations are very helpful **What do you dislike about ActiveCampaign?** It’s become a bit more expensive, apparently due to the new AI feature, which I haven’t really had a chance to test yet. **What problems is ActiveCampaign solving and how is that benefiting you?** It allows me to send the right kind of emails to the specific segments we have, create focused email funnels, and send messages based on how subscribers interacted with those emails. ### 49. ActiveCampaign Makes Smart, Personal Follow-Ups Easy—Without Getting Too Technical **Rating:** 4.5/5.0 stars **Reviewed by:** sunny k. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign helps me save time and follow up with people in a smarter, more personal way—without needing to be super technical. **What do you dislike about ActiveCampaign?** ActiveCampaign is great once it’s set up, but it’s not the simplest or cheapest option—especially for beginners. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me work smarter, not harder, and it also makes it easier to stay in touch with customers in a more personal, thoughtful way. ### 50. Powerful Yet Easy: The Most Complete Software For Managing Marketing Campaigns. **Rating:** 4.5/5.0 stars **Reviewed by:** Lucy W. | Electrician, Mechanical or Industrial Engineering, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2026 **What do you like best about ActiveCampaign?** I love the advanced workflows like engagement tagging, CRM-like features, custom fields, and ease of use relative to how robust it is. Automation is topnotch, once setup, it runs seamlessly CRM and email marketing in one. ActiveCampaign has the most important features and is quite simple and easy to use. **What do you dislike about ActiveCampaign?** The list feature could use some tweaks to be more versatile and edit criteria on the fly. **What problems is ActiveCampaign solving and how is that benefiting you?** It is very easy and simple to use, super modern UI and very active support team. It has given us the most reliable experience in managing our marketing campaigns, and allows us to strategize our marketing campaigns in order to make them more successful. ## ActiveCampaign Discussions - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 4 comments, 2 upvotes - [Anything special for non-profits?](https://www.g2.com/discussions/anything-special-for-non-profits) - 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[Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## ActiveCampaign Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social Functionality** - Social Functionality **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Management** - Conversion Viability - Workflow **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Data Synchronization - Analysis **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top ActiveCampaign Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,310 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,444 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,183 reviews)