ActiveCampaign Reviews & Product Details

ActiveCampaign is the best balance we’ve found between power and usability. The automation builder is flexible (tags, goals, branching logic, if/else), segmentation is strong, and it’s easy to personalize at scale with custom fields. We also like how reliably it connects with common tools via integrations/webhooks and how it keeps our email marketing and CRM-style tracking in one place. Review collected by and hosted on G2.com.

The learning curve is real—there are many features and settings, so onboarding new team members takes time. Reporting can feel limited for deeper attribution (multi-touch, cohort-style views), and some screens are a bit “busy” or slow when lists and automations get large. Pricing also climbs quickly as your list grows and you need higher-tier features. Review collected by and hosted on G2.com.

ActiveCampaign is a solid automation builder, something that facilitates the creation of complex customer journeys

The program consists of an inbuilt CRM sys, something that makes it efficient to track all leads

ActiveCampaign is credible in handling strong segmentation, and this guides on specific messages to share

The outreach process from this app are supported from diverse channels and this ensures easy follow up

ActiveCampaign has fundamentally integrated with diverse tools including analytics, CRMs, among others Review collected by and hosted on G2.com.

ActiveCampaign lacks fairness in matters price, where it gets expensive as contact list increases

The inbuilt CRM lacks deeper sales forecasting mechanisms Review collected by and hosted on G2.com.

ActiveCampaign strikes a rare balance between power and usability. The automation builder is the standout. It lets you design highly personalized, behavior-based journeys without needing a developer. You can move far beyond basic drip campaigns and build logic that actually reflects how prospects and customers behave in the real world. Review collected by and hosted on G2.com.

Reporting, while solid, can be unintuitive in spots. Some insights require digging or exporting data rather than being immediately visible in dashboards. Review collected by and hosted on G2.com.

Active campaign brings together all the major marketing channels I use in one place—SMS via WhatsApp, email, and more. It also offers great email templates and in-depth automation for email campaigns, which makes our marketing outreach much more efficient overall. Review collected by and hosted on G2.com.

Nothing to complain about so far. It’s been great thus far and has everything I need. Review collected by and hosted on G2.com.

ActiveCampaign is the lifeblood of my business. Without it, my marketing efforts would not be nearly as successful and I would not be able to message my program prospects with relevant information on a timely basis. And Active Intelligence is like having a market researcher, copywrite, graphic designer, and consultant on my marketing team. Review collected by and hosted on G2.com.

Although I am able to obtain the information I need, the reporting function seems a little clunky. On the creative side, Active Intelligence doesn't seem to have much creativity when designing a campaign. Review collected by and hosted on G2.com.

I like how easy ActiveCampaign is to use, especially combined with the built-in AI intelligence that helps streamline workflows. The ability to save and reuse modules within campaigns is a huge time-saver, and it’s great that they’re consistently adding new capabilities to make the platform even more powerful. Review collected by and hosted on G2.com.

The only downside I’ve noticed with ActiveCampaign is an issue with call-to-action links tied to our telephone number, where users seem to need to press and hold rather than simply click. Aside from that, everything has been great. Review collected by and hosted on G2.com.

We use ActiveCampaign mainly for newsletters and lead capture, and it offers a solid balance of power and usability for a mid-size B2B setup. The visual automation builder makes it straightforward to create flows for sign-ups, onboarding, and lead nurturing without needing developer support. The built-in forms and email designer help us launch new lead-capture points quickly while keeping our messaging consistent across touchpoints. Segmentation and automation rules also give us enough flexibility to trigger relevant messages based on behaviour and profile data, which is important for our audiences. Review collected by and hosted on G2.com.

The interface can feel a bit cluttered and inconsistent, which makes onboarding new colleagues slower than it needs to be. The reporting and analytics are serviceable, but they aren’t very flexible when you want to combine email performance with form and lead data in a single view. Navigation between automations, lists, and reports can also feel unintuitive at times, so you end up spending extra time clicking around just to find what you need. To their defence, the UI has recently been updated, which makes it much smoother overall, but it does take some time to adjust to.

Also, the integration into outlook, making sure to keep track of emails sent to contacts, is very manuel. Review collected by and hosted on G2.com.

As the CMO and founder of Audemic, what I appreciate most about ActiveCampaign is how seamlessly it integrates marketing automation with CRM capabilities. It allows us to create highly personalized customer journeys without needing a large marketing ops team. The segmentation and automation features are incredibly powerful. We can trigger email sequences, in-app messages, or nurture flows based on user behavior, which helps us deliver relevant content at the right time.

I also value how flexible the platform is, me & my team can run everything from lead nurturing and customer onboarding to retention campaigns within a single system. This saves us time and ensures our communication feels consistent across touchpoints Review collected by and hosted on G2.com.

The platform can feel overly "complex" at times, especially when setting up advanced automations or integrating with external tools. The UI isn’t always as intuitive as it could be... (I think this is a share feeling among AC users as far as I know from other startup founders of my net) It takes a learning curve to unlock its full potential.

Additionally, reporting and analytics could be more robust. For a data-driven marketing team like ours, we often find ourselves exporting data or relying on external tools to get deeper insights into campaign performance and user behavior. Review collected by and hosted on G2.com.

The team members were eager to help when I wanted to cancel Review collected by and hosted on G2.com.

There are constant bots requesting access to our list - currently, over 300K. It's a lot of effort to clean them out regularly. Only recently did I find out that's not normal. The team did offer to assist when I told them emails were not being delivered, though the system said they were. Review collected by and hosted on G2.com.

I really like ActiveCampaign's powerful automation builder combined with CRM features. It lets me create highly personalized email journeys based on user behavior, which makes campaigns more effective and scalable. It's great for automating lead nurturing, customer journeys, and segmentation, helping me engage with the right audience at the right time, improving conversions. Review collected by and hosted on G2.com.

It's a little complex for beginners, especially setting up advanced automations. The learning curve is a bit steep. Also, the pricing increases as the contact list grows, which is a little concern for startups. Review collected by and hosted on G2.com.