--- title: CTM Reviews meta_title: 'CTM Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 759 reviews by the users' company size, role or industry to find out how CTM works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 759 scale: '5' date_modified: '2026-07-01' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CTM Reviews **Vendor:** CTM **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.5/5.0 **Total Reviews:** 759 ## About CTM CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count. ## CTM Pros & Cons **What users like:** - Users praise the **responsive customer support** of CTM, consistently providing timely assistance for all inquiries. (49 reviews) - Users find CTM to be **extremely user-friendly** , appreciating its intuitive UI and dedicated support for better navigation. (47 reviews) - Users value the **proactive customer support** and user-friendly integration of CTM, enhancing their overall experience. (43 reviews) - Users appreciate the **in-depth call tracking and reporting** features of CTM, enhancing marketing insights and team training. (30 reviews) - Users love the **user-friendly interface** and responsive customer support of Call Tracking Metrics for daily use. (28 reviews) - Users highlight the **seamless integration capabilities** of CTM, enhancing productivity and simplifying reporting processes. (25 reviews) - Users value the **attribution accuracy** of CallTrackingMetrics, enabling effective optimization of marketing campaign strategies. (23 reviews) - Easy Integrations (23 reviews) - Users value the **call recording feature** of CallTrackingMetrics for insights into campaign performance and marketing optimization. (22 reviews) - Easy Setup (22 reviews) **What users dislike:** - Users find the **learning curve steep** for CTM, making initial setup and usage quite challenging and frustrating. (23 reviews) - Users find the **complexity** of CTM overwhelming, especially with numerous options and advanced features requiring time to learn. (15 reviews) - Users find the **difficult navigation** of CallTrackingMetrics challenging, particularly for new users trying to access features. (15 reviews) - Users find the **steep learning curve** of CTM challenging, complicating the initial setup and usage experience. (15 reviews) - Users find the **missing functionality** in CTM, especially lacking preset templates and support for various regions, frustrating. (11 reviews) - Complex Setup (10 reviews) - Difficult Setup (9 reviews) - Users find the **missing features** frustrating, such as limited templates and bugs impacting functionality on devices. (9 reviews) - Navigation Difficulty (9 reviews) - Not Intuitive (9 reviews) ## CTM Reviews ### 1. All Your call tracking needs in one place. **Rating:** 5.0/5.0 stars **Reviewed by:** Jorge P. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2020 **What do you like best about CTM?** I love the call recording platform where you are able to see the recording for all the users and you also have the option to shadow calls. This is very good when you want to audit certain calls. Also, I like the option to create different profiles by clients. It gives a sense of organization. **What do you dislike about CTM?** Some times, we used to have issues when used together with Google Meets as we needed to share the screen in some sessions. it would give us a lot of echoes. **Recommendations to others considering CTM:** A great user interface. Great recording options. Full accessibility and visibility across accounts. **What problems is CTM solving and how is that benefiting you?** We are a Lead Gen agency and we are able to track all call leads. Create personalized profiles for all business and share this with our clients. Our clients love this integration because they have full access and visibility to their leads. ### 2. Love, Love, Love **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2020 **What do you like best about CTM?** The customer service is the best part of CTM! The product is amazing and never has any issues but when I do need help with someone or clarification, the people I talk to are nothing less than perfect professionals! **What do you dislike about CTM?** Nothing! Everything about CTM makes me a very happy customer **What problems is CTM solving and how is that benefiting you?** We realized CTM helps us track our ROI for clients because we can see exactly how many client calls came in from our efforts ### 3. Great Customer Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about CTM?** Customer support - They are very responsive and helpful. This also helps our organization attribute our marketing and business development efforts. **What do you dislike about CTM?** We have a complicated account set up (4 different domains) and we've run into some attribution hiccups. I also think we could be leveraging more featurs in the account. May be worth further training **What problems is CTM solving and how is that benefiting you?** Attribution & ROI! CTM helps us identify what's working and where to spend more/less. ### 4. Easy Number Setup + Detailed Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Building Materials | Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2020 **What do you like best about CTM?** Robust reports that easily export into CSV for offline analysis. Customer support has been super helpful answering questions on report creation, data exporting, and new number acquisition. Data immediacy for same-day call tracking is helpful when researching campaign performance, especially for new initiatives. **What do you dislike about CTM?** Dashboard UI could be improved with a more intuitive layout. Additional caller information is sometimes only available through "Enhanced Call Lookup" at $0.20 per request. Reports don't allow filters to be saved inherently - they need to be added each time the report is accessed. Customer Support provided smart workarounds to this issue, though saving a filter feels like out-of-the-box functionality. **Recommendations to others considering CTM:** Plan all your inbound sources when creating a bank of phone numbers for granular reporting from Day 1 (e.g., Google Organic, Bing Organic, Google Ads Extension, Google Ads Landing page, etc.) **What problems is CTM solving and how is that benefiting you?** Attributing call leads by referral source (organic + paid) that can later be used to assign Revenue to that inbound tactic (and thus ROI). This also includes calls made from within ads (i.e., Ad Extensions) compared to landing pages. ### 5. Great overall experience for VOIP services **Rating:** 4.5/5.0 stars **Reviewed by:** Chris F. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about CTM?** The call recording and listen in feature **What do you dislike about CTM?** Adding physical soft phones inability to transfer across phones **What problems is CTM solving and how is that benefiting you?** Employee training has been so fantastic with CTM (call tracking metric) ### 6. Great Service **Rating:** 5.0/5.0 stars **Reviewed by:** Pete K. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2020 **What do you like best about CTM?** Technology. Interface layout. Support team very responsive. **What do you dislike about CTM?** That you don't have a centralized agency account (that I'm aware of). **Recommendations to others considering CTM:** Do it. **What problems is CTM solving and how is that benefiting you?** DNI. Ability to determine ROI. ### 7. I love it- much more than CallRail honestly **Rating:** 5.0/5.0 stars **Reviewed by:** Allie L. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about CTM?** So much flexibility, love the alerts and multiple numbers/sources. I recommend to everyone! I prefer it much more to CallRail, which I used briefly at another agency **What do you dislike about CTM?** Can be expensive for a small business but very good for agency managing **What problems is CTM solving and how is that benefiting you?** We would be flying blind without it! Clients love the Dashboard and ability to record/track/rate calls ### 8. Outstanding Phone service/App **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2020 **What do you like best about CTM?** I like that I can access the call queue whether it be from the computer as well as the cell phone app **What do you dislike about CTM?** that the agent status isn't available for all plans **Recommendations to others considering CTM:** Very easy service to intergrate into **What problems is CTM solving and how is that benefiting you?** Easy to track and listen to calls. Very easy to pull reports to find data based on tags ### 9. Accurate & Reliable **Rating:** 4.5/5.0 stars **Reviewed by:** Michael D. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2020 **What do you like best about CTM?** The accuracy of the reporting seems very legitimate. Our marketing agency tracks phone calls back to the originating advertising source, campaign, medium, keyword, advert, etc., to help measure important KPIs and better understand the impact of marketing & advertising efforts for our clients. We've had reliability issues with other providers in terms of reporting accuracy but feel CallTrackingMetrics offers the best, most accurate solution for helping to identify where new leads are coming and which ad efforts are performing best in order to help drive important business decisions. Complex attribution models, multiple touch points & brand interactions, cross-device behaviors, extenuated conversion paths, etc., can all make tracking ROAS pretty difficult in the digital era. It's good to know that with CallTrackingMetrics we've got reliable data to use when making informed decisions especially since we've found a few other providers to be less-than-accurate. **What do you dislike about CTM?** I wouldn't necessarily say any of these are dislikes, though I would love to see three features made readily available. First, they should add multi-channel attribution reports from within the CTM dashboard. This feature is available but requires some custom configurations such as having an additional reporting platform (such as Google Analytics) and some industry know-how in order to set it up (by a data analyst, for example). For instance, we can pretty easily tell which calls came from a particular Source / Medium / Campaign / Keyword / Landing Page, etc., but what if there were multiple marketing efforts that assisted in getting the phone call? If we could easily tell which efforts were assisting in getting the phone call / lead from directly in the CTM dashboard, that'd be great. That being said, it is worth mentioning that the integration capabilities with third-party reporting dashboards such as Google Analytics, Google Data Studio, etc., is pretty seamless and easy to setup and said functionality can be achieved, just not from directly within the CTM dashboard. Second, we're having a bit of difficulty trying to integrate with certain programmatic advertising campaigns in the sense that most programmatic campaigns use a tracking pixel when measuring conversions (phone calls, in this case). In other words, whereas CTM easily allows for DNI (Dynamic Number Insertion) via regular expressions for referring URLs and/or landing URLs, it does not appear as though the DNI code will fire and track leads via the programmatic tracking pixel. For example, if someone sees an ad from a programmatic campaign, then later goes onto their computer to call our client's business, it does not appear that that particular phone call can be tracked back to the programmatic advert / campaign that led to the call. Third, I would love to see some more integrations become available, especially for some of our law firm clients. Law firms tend to use separate case management software for when a new lead becomes a paying client at the firm. I.e., we can tell which marketing efforts are generating phone calls, but it's tough to tell which of the phone calls are actually becoming paying clients. If we could integrate with that type of case management software, we would get a much better glimpse the customer journey as well as marketing ROI. For example, we could be able to tell not just which ad efforts are driving leads, but which are driving actual cases (aka paying clients), which types of cases, which are driving the most valuable cases, etc., etc. **Recommendations to others considering CTM:** Worth giving a try. **What problems is CTM solving and how is that benefiting you?** We've been able to identify both high and low performing advertising efforts and can reallocate marketing spend accordingly in order to increase new business for clients as well as maximize ROAS. ### 10. Customer service second to none **Rating:** 5.0/5.0 stars **Reviewed by:** Traver F. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2020 **What do you like best about CTM?** I've been using Call Tracking Metrics now for 8 months. The user interface is pretty intuitive and really easy to navigate. The call tracking sources and functionality is really clean and very easy to keep record of everything. It has helped our business hone in on the marketing sources and eliminate wasted spend. Not only that, we've been able to keep better records of all of our customers. But by far the best part about Call Tracking Metrics is their customer service. A special thanks to Alex, Ian, and the crew over at CTM who help me with my constant requests. A quick phone call to CTM will be answered promptly by kind and considerate staff who are patient and very helpful. The backend of Call Tracking Metrics can be a little confusing, and there's a lot of processes to set up to get exactly what you want, but CTM will walk you through it all, step by step, whether you just signed on or have been with them for months/years. Their service doesn't cease to amaze me and I'm so very thankful for them. We have a variety of service software we use for our company and none of them can hold a candle to the service department at CTM. **What do you dislike about CTM?** There's really not a lot to dislike. Just what I mentioned above. The backend of the software is can be pretty difficult to navigate, setting up triggers, arranging for conversion data to be sent to various platforms, etc. But I have never been left to do it on my own, CTM is there to help at every turn, so no complaints! **Recommendations to others considering CTM:** Do it. Sign up for Call Tracking Metrics and don't look back. It's an awesome platform I wholeheartedly endorse. **What problems is CTM solving and how is that benefiting you?** Also as mentioned above, CTM has helped us find where our marketing expenses are being better realized, allowing us to cut what doesn't work and double down on what is. This has improved our overall ROI and grown our business as we get more targeted customers to call of our offices. ### 11. Good service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about CTM?** Does what is says it will. Provide tracking and analytics for measuring offline call events that originated online. **What do you dislike about CTM?** Overly complicated to setup. Challenges debugging issues. Results get cached and have problems telling if its a tracking issue or browser or service. **What problems is CTM solving and how is that benefiting you?** Tracking offline call events that originated online. Able to track calls. ### 12. Call Tracking Metrics Success **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2020 **What do you like best about CTM?** The setup and the interface are very simple. It is clear how to measure and track your calls. Help chat is always very helpful and quick to respond **What do you dislike about CTM?** Nothing. I enjoy everything about the platform especially compared to other call tracking options. **Recommendations to others considering CTM:** The platform has many options like call transcription, call whispers, call quality monitoring and rating. The platform can be as basic or as complex as you may want it to be. **What problems is CTM solving and how is that benefiting you?** Tracking leads through digital marketing, customer service measurement. Closed loop reporting. ### 13. CTM For Real Estate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2020 **What do you like best about CTM?** The platform is easy to use and reporting is simple. We are able to set up limitless tracking numbers for marketing and sales offices. **What do you dislike about CTM?** I would like to see text/SMS as an available feature. **What problems is CTM solving and how is that benefiting you?** We are able to track the effectiveness of various marketing strategies. ### 14. Call Tracking keeps it simple **Rating:** 5.0/5.0 stars **Reviewed by:** Jeremy O. | I, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about CTM?** Simple easy to use web interface, and wonderful tech support **What do you dislike about CTM?** I wish there was a little more customization, but if you’re creative it’s not a problem. **What problems is CTM solving and how is that benefiting you?** Managing calls and routing to agents. Ability to create several call trees and even branch to other call centers. ### 15. Gives us what we need! **Rating:** 4.5/5.0 stars **Reviewed by:** Dan J. | Director of Marketing Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2020 **What do you like best about CTM?** The platform is very easy to use and the reporting features are great. **What do you dislike about CTM?** It is serving our needs and the pricing could be a little more competitive. **What problems is CTM solving and how is that benefiting you?** Tracking lead data from calls has been very helpful in lead attribution. ### 16. Amazing Tool for Tracking Phone Leads! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about CTM?** We have been able to accurately track mobile click call leads coming from multiple sources! Facebook, Google, Bing and custom utm strings. **What do you dislike about CTM?** I wish Facebook's offsite leads through CTM but it may be a Facebook issue! **What problems is CTM solving and how is that benefiting you?** We are able to track our PPC leads and Organic leads from mobile click to call through call swapping on the website. We can also listen to the calls to discern what changes we need to make in our marketing approach to better qualify the callers. ### 17. Love call tracking! **Rating:** 5.0/5.0 stars **Reviewed by:** Joy Y. | admissions director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about CTM?** how i get notifications whenever i get a call and i can listen to a recording of the call as well **What do you dislike about CTM?** nothing. I think it's a great product and love using it **What problems is CTM solving and how is that benefiting you?** being able to go back and listen in on calls ### 18. Indespensible **Rating:** 5.0/5.0 stars **Reviewed by:** Chad d. | Director, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2020 **What do you like best about CTM?** Call tracking metrics has created a seamless call tracking experience. I can't imagine running an ads campaign without it. **What do you dislike about CTM?** I don't really have anything that I dislike about Call Tracking Metrics. **What problems is CTM solving and how is that benefiting you?** We're able to hear call recordings that help us train customer service reps and identify lead quality. We're also able to tie back the value of our ad campaigns to real calls & revenue dollars. I also love the ratings feature which allows us and the client to rate each call that comes in for quality (we can even mark whether it converted or not). ### 19. Great for Business Purposes **Rating:** 4.0/5.0 stars **Reviewed by:** Kathie M. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about CTM?** I like being able to use this app via my desk top!! It helps our customers communicate with office staff via text. **What do you dislike about CTM?** I do not dislike anything about this app **What problems is CTM solving and how is that benefiting you?** Staying in contact with customers via text ### 20. Best Call Management and Call Center Platform on the planet! **Rating:** 5.0/5.0 stars **Reviewed by:** Dean S. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2019 **What do you like best about CTM?** Flexiblity with CallTrackingMetrics.com is unsurpassed. We can track all of our media sources using dynamic numbers and UTM codes. Texting platform is great and there's a complete call center system built right in, and there is no per user charge (winning!!). You want to light up a virtual business? This is the platform. We have people all over the country using this system. I use CallTrackingMetrics.com for not only my clients, but all the companies I own. Seriously incredible! **What do you dislike about CTM?** Really there is nothing I dislike. One thing that I love is that if the platform does not have something, thier culture is to build it for us. I guess if I were to request something it would be to buff up thier agent call center tracking for usage or a protracted period of time. **Recommendations to others considering CTM:** Determine your priorities. Marketing source tracking, call center solution, integrations, ease of use. Some competitors, big ones, do not have the functionality CallTrackingMetrics.com has so don't get hoodwinked. Dig deep. Do your research. **What problems is CTM solving and how is that benefiting you?** I can set up a 30 person business and have them operating effectively anywhere in like 30 minutes. CallTrackingMetrics.com provides complete control over tracking your marketing sources allowing you to easily identify which media sources are working and which are not. One of my companies which was on a PBX system had a massive flood and I was able to get them back live very quickly on CallTrackMetrics.com and to this day they have happily continued on the CallTrackingMetrics.com platform. ### 21. Easy to use and a lot of great functionality **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about CTM?** Ease of use Text tracking capabilities Easy Integrations with Google Ads and Microsoft Ads **What do you dislike about CTM?** Nothing, everything has been great with CTM **Recommendations to others considering CTM:** Easier set up for text forwarding. **What problems is CTM solving and how is that benefiting you?** Conversion attribution data in Google Ads and Microsoft Ads ### 22. The software has literally saved us hundred of thousands of dollars being able to prove our results **Rating:** 5.0/5.0 stars **Reviewed by:** Peter G. | Chief Strategist, Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2020 **What do you like best about CTM?** The depth of data, customer service, support and ease of use **What do you dislike about CTM?** Honestly we have either used or evaluated ever call tracking service out there over and Calltracking metrics is the best...nothing to dislike **Recommendations to others considering CTM:** You can save yourself a lot of time I simply just using call tracking metrics and not going through the tedious is a valuations of other software that we went through **What problems is CTM solving and how is that benefiting you?** We are able to show our clients effectiveness of our digital marketing services. The benefit is that we are able to retain clients long-term due to the ability of proving results. ### 23. Best tracking software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about CTM?** Customer service rapid service no big wait times **What do you dislike about CTM?** Nothing service is great would love better prices for PR **What problems is CTM solving and how is that benefiting you?** Calls ### 24. The Best Call Tracking Service. PERIOD. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about CTM?** Incredible flexibility and customization. **What do you dislike about CTM?** Would love to see an integration with Pripedrive. **What problems is CTM solving and how is that benefiting you?** We are an agency and needed customization across all of our clients. nobody else could have possibly achieved this- we know this because we have tried. We have used all of the major services and nothing compares to the flexibility and customer service. ### 25. I love the simplicity of Call Tracking Metrics **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle R. | Business Growth Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2019 **What do you like best about CTM?** I like how I can get the call data back into Google Analytics and Google Ads for accurate call tracking. **What do you dislike about CTM?** It is sometimes hard to know if I'm doing something right when they launch a new feature. For example, the new direct integration with Google Ads. It was a simple set up, but the article that outlined how to set it up went through a lot of additional detail that I was unsure if I needed for my setup. I feel like a video walkthrough with an explanation of why each piece is important or not would be very helpful. **What problems is CTM solving and how is that benefiting you?** Tracking call data into Google Analytics and Google Ads conversions ### 26. Call Tracking is Great! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2020 **What do you like best about CTM?** What I like the best about Call Tracking is that we can track where people are calling from as well as listening to the calls once they are complete. We like that it shows you what specific marketing campaign is working the best. **What do you dislike about CTM?** What I dislike the most is that the mobile app doesn't show you the information on where the caller is calling from. I wish they could make a simple update on that app. Especially for businesses when they are on the go. This would be helpful for them! **Recommendations to others considering CTM:** Call Tracking is the easiest way to track all of your calls and have calls recorded. It also helps with our marketing to show where people have called us from. **What problems is CTM solving and how is that benefiting you?** The benefits we have realized is that it shows us where to target certain markets and what marketing campaign's work the best. ### 27. Making it easier to track how my marketing generates phone leads! **Rating:** 5.0/5.0 stars **Reviewed by:** Richard C. | Lead Gen Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2020 **What do you like best about CTM?** I like the Google Analytics integration. It's made it easier for me to attribute phone calls to the marketing source. **What do you dislike about CTM?** I don't see that many downsides. The setup is a bit complex, but not any more than your standard call tracking software. I requested tech support ONCE, but they were really helpful and solved my issue quickly. **Recommendations to others considering CTM:** Really take advantage of the integrations and the analytics tools! **What problems is CTM solving and how is that benefiting you?** Being able to to track calls back to the marketing source has helped to fine-tune my marketing engine. This is my favorite part of using the software. The qualitative information (speech analytics, etc...) is also a great feature. ### 28. Call Tracking Metrics has always been the best call tracking solution for us. **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos P. | Technical Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2015 **What do you like best about CTM?** Essentially, full control over call tracking. Amongst others, simultaneous number forwarding, call queus, call schedules, API access, and the quickest and most knowledgeable support team in the industry. **What do you dislike about CTM?** The interface has been revamped, but it still needs a bit of work (not all the options from the old interface are present in the new design). Overall, it does the job well. **Recommendations to others considering CTM:** If you want amazing support, incredible reliability, and system that allows you full control, Call Tracking Metrics is for you. **What problems is CTM solving and how is that benefiting you?** We provide Search Engine Marketing, and being able to measure how many phone calls our online campaigns generate, is simply essential to us. ### 29. Call Tracking Tracking Metrics Is Good **Rating:** 4.5/5.0 stars **Reviewed by:** Trent A. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2020 **What do you like best about CTM?** I like how many numbers are generally available and some of the information that CallTrackingMetrics provides in connection with calls. I like how you can directly integrate with Google Ads for call conversion tracking. **What do you dislike about CTM?** CallTrackingMetrics doesn't have the audio recording for calls sometimes. They generally have a lot of availability for numbers, but they could improve even more, like having numbers for one or more countries in the Middle East. **What problems is CTM solving and how is that benefiting you?** I am helping businesses realize how many calls they are getting fro our ads. I am able to listen to calls and assess quality of leads, as long as a sufficient audio recording is available. I like how we can have an agent whisper and a recording for the user to which to listen. ### 30. Excellent tool for tracking the source of phone calls **Rating:** 4.5/5.0 stars **Reviewed by:** Sheina W. | Marketing Coordinator, Medical Devices, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2019 **What do you like best about CTM?** We have multiple phone numbers which show dynamically on our website depending on the source of entry to the site. The majority of our sales come through phone calls and live chat so the checkout process is not always completed on the site and therefore is not recorded in Google Analytics. CTM has an easy way to add values for these orders and sends the info over to GA. This is a great way to keep track of which of our campaigns are working. It is the best solution we have found to keep track of acquisition of offline sales. **What do you dislike about CTM?** The tracking numbers and chat widget is a little complicated to set up but the calltrackmetrics support is extremely helpful. **What problems is CTM solving and how is that benefiting you?** Before using call trackingmetrics we had very little way to track our offline orders. We had no idea which campaigns were working for us. We were basically working blind. ### 31. Great software for call tracking for performance marketing use cases **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2020 **What do you like best about CTM?** Salesforce integration is both powerful and very configurable **What do you dislike about CTM?** Documentation around configuration settings is a little limited The User Experience is less optimal for contact center representatives especially for texting **What problems is CTM solving and how is that benefiting you?** Marketing attribution for performance marketing Company Call Center ### 32. CallTrackingMetrics is a fantastic platform that gives you valuable sales and lead insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2020 **What do you like best about CTM?** The dashboard and reporting is really easy to work with **What do you dislike about CTM?** That you increased prices a couple years ago :D **What problems is CTM solving and how is that benefiting you?** Filling in the gap of non-website form contacts or leads. ### 33. CTM Review **Rating:** 4.0/5.0 stars **Reviewed by:** Vernette D. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2020 **What do you like best about CTM?** This system is fairly easy to use and straight forward. **What do you dislike about CTM?** In the beginning there were a lot of bugs that had us thinking of changing systems. A lot of dropped calls and inability to answer calls. Since then reliability has improved drastically and their support is 200% better! **Recommendations to others considering CTM:** Learn the back systems well. **What problems is CTM solving and how is that benefiting you?** The added features of call back and menu options has really helped us in our wait times. We have become more efficient. ### 34. I love this call tracking platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Ben T. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2019 **What do you like best about CTM?** I find it easy to set up, monitor and change numbers and settings. **What do you dislike about CTM?** Call tracking metrics does change things up and that is good and also frustrating at times **Recommendations to others considering CTM:** If you need a powerful call tracking system, scalable from a single use to an entire agency of call center support, this is the scalable flexible best choice, imho. Also, the customer support is great and fast at getting the solutions you need and the training on how to start and then continuously get better at using the software is great! **What problems is CTM solving and how is that benefiting you?** This has allowed me to track much more precisely where calls are coming from and I can even tell if other marketing efforts are working based on change of volume on one or two numbers called ### 35. Quick Turnaround **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2020 **What do you like best about CTM?** I needed to transfer a sub-account to our main agency account. CTM was super helpful in explaining the process and after the request was submitted. The whole process took less than 24 hours. It was an excellent service and I would recommend CTM to others because of the amazing turn around time. **What do you dislike about CTM?** I do not have any negative experience with CTM. **What problems is CTM solving and how is that benefiting you?** We are able to track all the different Marketing mediums to see which is performing better for us. What I love the most is that we can listen to the recorded calls at a later date to hear the quality of these calls. It gives you a detailed call history of every call with every customer ### 36. All the features **Rating:** 4.5/5.0 stars **Reviewed by:** Bruce M. | Member, Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2020 **What do you like best about CTM?** When I want to improve my data or integrate with other systems, they have the ability. **What do you dislike about CTM?** I wish the instructions for integrating with google analytics were on the page where the settings are. I have trouble finding help info - it’s there, just hard to find. **What problems is CTM solving and how is that benefiting you?** PPC performance can be measured with these conversions. ### 37. Good software for tracking calls. **Rating:** 3.5/5.0 stars **Reviewed by:** Shayla H. | Junior Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2019 **What do you like best about CTM?** Its nice that you can see the duration of the call before you listen. Being able to score the calls is helpful so we can see in an instant what the call was about. The quality of the audio is usually pretty good. **What do you dislike about CTM?** I don't like that you can't fast forward through the call very easily. There are times when the session data doesn't load so we can't see if the call came from an ad or not. **Recommendations to others considering CTM:** CTM is a helpful way to track calls for your business or for one you are marketing for. It keeps calls organized and allows you to listen back as often as you need. **What problems is CTM solving and how is that benefiting you?** We are able to use CTM to track calls for clients and see if they are coming from google ads or from their website. We also use it to see if the calls are job leads or not. ### 38. CTM has worked great for me for many years **Rating:** 5.0/5.0 stars **Reviewed by:** Scott H. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2020 **What do you like best about CTM?** I have used call tracking metrics for my attorney clients around 5 years. We use it to attribute paid search to calls conversions. I've tried most of the competition and have found CTM to be the best solution. The features I like are great support, extensive features such as click to call forms, and easy to find phone numbers. **What do you dislike about CTM?** I wish there was better integration with hosted chat so that we can show chat conversions in the same dashboard. **What problems is CTM solving and how is that benefiting you?** Clients like the ability to rate the quality of lead conversions in the dashboard. That allows us to weed out the junk calls that would otherwise provide misleading conversion stats. ### 39. Best Call Tracking Software That We Have Found **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2019 **What do you like best about CTM?** We really enjoy how easy it is to use and how well it integrates with other platforms (Google Ads, Facebook Ads, Swydo, etc.) **What do you dislike about CTM?** I wish the routing system worked a little better within Call Tracking Metrics. We lead all of our agency calls to our personal phone numbers and we have trouble with these calls sometimes. We have been working with Call Tracking Metrics to resolve the issue but have not found a good solution yet. **Recommendations to others considering CTM:** We have received great customer support from our Call Tracking Rep, Kenneth Sylvain who has always asked for feedback, provided us with value and more. It has been a game changer for our business and our customers. **What problems is CTM solving and how is that benefiting you?** We have been able to setup call tracking for our customers in which we have seen a large amount of success with this. Our customers are getting the transparency they want and need to help their businesses and we're able to help them this way. ### 40. Call Metrics A+ **Rating:** 5.0/5.0 stars **Reviewed by:** Duran C. | Business Development Representative, Computer & Network Security, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2019 **What do you like best about CTM?** Easy and seamless technology that I do not have to think about when using. The most useful thing about the software is the app I have on my phone. I am able to be away from my desk and accept incoming calls from current customer to new prospects. Between the app and the softphone, I think it is a great product that I look forward to using more of. Thank you for the product. **What do you dislike about CTM?** Wish it was used for our outbound as well. Nothing else to report on dislikes. I do not think I use the software enough to have any real dislikes. I use the softphone app in another window and when some calls I open the window and answer the call. Quite simple. **Recommendations to others considering CTM:** If you are looking for a tool that takes the guesswork out of it then this is the tool for you. We have implemented the software and no longer have to worry about our inbound calls. IIn the beginning I was having trouble and simply dialed into the support staff and they were able to resolve everything quickly and easily. **What problems is CTM solving and how is that benefiting you?** inbound calls. Just makes this a simple process. I love the ability to be away from my desk and still have the phone ring thru my mobile device. I am not sure where I will be without the feature. Thank you for adding this feature. If I could I would like to try integrations. **Official Response from Jeremy Wingate:** > Hi Duran, and thanks using CTM! Really appreciate the kind words and thanks for taking the time to write this review. Not sure how your system is configured in particular, but you should be able to use the system for outbound calls with no problem. One of the great things about CTM is we connect Marketing and Sales teams with both tracking/attribution, as well as full phone and contact center features. Let me know if you need someone to help show you how to set this up. Thanks again Duran and have a great Memorial Day weekend, Jeremy Wingate Director, Customer Success ### 41. Easy to Use and set up **Rating:** 5.0/5.0 stars **Reviewed by:** Shanna C. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2019 **What do you like best about CTM?** The call tracking service was very easy to use and setup. This is the first service I have personally used like this, and I thought it would be more complicated to get set up and use, but it is not. I would recommend this service for anyone who needs any type of call tracking for advertising, etc. **What do you dislike about CTM?** I would like it to be easier to find where I record my message that is said to the customers when they call in on my tracking line. It seems like I always have to search to find where I record it, and I only do this twice a year, so I don't remember where to find it each time. **Recommendations to others considering CTM:** Easy to setup and works flawlessly. **What problems is CTM solving and how is that benefiting you?** I use the tracking for our mailer we send out. What I benefit from is I get a message that says "postcard" so I know what they are calling about, and the customer hears my greeting, so that cuts down on some time for me also. ### 42. A complete call center solution without the fuss **Rating:** 4.5/5.0 stars **Reviewed by:** Derick A. | Director ICT, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about CTM?** I found the client tagging feature really handy, in the sense that you can score and assign a dollar value to your customers so that you can know the customers who are really push your sales. This goes a long way when you want to measure the success of your campaigns by conversion value. **What do you dislike about CTM?** I really didn't like the fact that there's no support for Kenyan mobile(cell) phone numbers, because the landline numbers on offer are abit too pricy and they don't support SMS messaging. **Recommendations to others considering CTM:** If you don't have a whole I.T team to deploy your call center for you and your budget is tight, then look no further than call tracking metrics. This is such a complex call centre solution, but it has been packaged and documented so well and it comes with all the features you'd need for your call center like IVR and recording agent conversations, plus so much than you'd get from your preferred teclo, besides you get absolute control of your data and how the solution functions, because they give you a cloud solution that is managed on the backend by a very capable support team. **What problems is CTM solving and how is that benefiting you?** We were outphasing our dated desk phones that used a dedicated SIP line as this tech was too bulky for us and expensive to maintain we sought the help of Call Tracking Metrics. Since it was cloud based and the use of a softphone with a control panel that we can administer to suit our needs we could comfortably switch over to CTM ### 43. It is a very complete tool. Measure everything! **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea P. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2020 **What do you like best about CTM?** that I can measure the calls generated through Facebook and Google campaigns. **What do you dislike about CTM?** that lately I have not been able to buy some virtual numbers **What problems is CTM solving and how is that benefiting you?** I have managed to accurately measure the calls that come through digital campaigns. The tool is very friendly and complete. ### 44. Call tracking matrics review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2020 **What do you like best about CTM?** Fair pricing and always reliable, was able to reach customer service easily too **What do you dislike about CTM?** nothing yet. So far everything is as it should be **Recommendations to others considering CTM:** I don't think I would be the best one to answer this. I only use your services for call forwarding and a toll free number. **What problems is CTM solving and how is that benefiting you?** virtual phone line that is forwarded to a cell phone ### 45. Great platform that is both easy & extremely granular **Rating:** 5.0/5.0 stars **Reviewed by:** Nick P. | CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2019 **What do you like best about CTM?** In the world of call tracking platforms, we've worked with several of the major companies. Call Tracking Metrics is great because we've found it very easy to use, but also very granular in the data you can access. One of the main features we appreciate is the confidence score when using multiple marketing sources. This allows us to show our value to our clients (we're an agency). Ordering numbers, setting up call routing, and monitoring success are all quick steps and have allowed us to onboard new clients very quickly. **What do you dislike about CTM?** There's nothing really that stands out to dislike. Everything is pretty much usage based, so you don't have to worry about overpaying for what you don't need. **Recommendations to others considering CTM:** We recommend this platform if you're looking for enterprise grade call tracking at a very reasonable cost. **What problems is CTM solving and how is that benefiting you?** Our biggest use case is call tracking for our clients. ### 46. Great System **Rating:** 5.0/5.0 stars **Reviewed by:** George S. | Lawyer, CEO, Law Practice, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2019 **What do you like best about CTM?** I like it's API (Ability to connect to many systems). The UI is overall very friendly. Listening to calls is fantastic. Their ability to export is also amazing. I have to say they are overall way better than competitors on UI, price, and ease of use. I would highly recommend them if asked. **What do you dislike about CTM?** UI could use some improvement, but really not that bad. **Recommendations to others considering CTM:** They are fantastic. We use them to monitor many of our campaigns and I highly recommend. Check them out! **What problems is CTM solving and how is that benefiting you?** Marketing solutions based around PPC campaigns, DMA audits, etc. Great resource. Because of them I am about to work on what matters with my creative while the system handles a lot of the tracking ability for me. I highly recommend them. ### 47. The best place to start with call tracking for driving ROAS on paid search **Rating:** 4.0/5.0 stars **Reviewed by:** Christopher E. | Channel Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2020 **What do you like best about CTM?** A very approachable price point for any business. Easy to get your data flowing back and forth between CTM and Google Ads/MS Ads. **What do you dislike about CTM?** At the time of this review, I would have like auto scaling and some more flexibility in reports. **Recommendations to others considering CTM:** If you are on a custom cart like we were, expect to do some API work, however their API docs are top notch so any competent developer should be able to handle it. **What problems is CTM solving and how is that benefiting you?** Attribution of marketing channels Sending Revenue and conversion data back to marketing platforms like Google Ads. ### 48. Great Call Tracking Software and Less Expensive Than Others **Rating:** 5.0/5.0 stars **Reviewed by:** Nick W. | Director of SEO & Paid Search, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2020 **What do you like best about CTM?** Easy to add numbers, link to Google Analytics and review call reports. **What do you dislike about CTM?** It could be a little easier to add users within different accounts for agencies. **What problems is CTM solving and how is that benefiting you?** Showing results of marketing efforts. ### 49. Great for tracking phone calls for your digital marketing efforts **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about CTM?** Call Tracking Metrics makes it so much easier to track phone calls from your different marketing efforts. It is easy to integrate with different ad platforms to get that data back in the platform. But it is also easy to buy these numbers for other things as well (magazines, billboards, flyers, etc). **What do you dislike about CTM?** It can be difficult and if things are broken it is semi-difficult to troubleshoot. While there is a chat support feature, it is only ok. There is a lot of difficulties getting things integrated with Bing. **Recommendations to others considering CTM:** Call Tracking Metrics is a great way to track phone calls. **What problems is CTM solving and how is that benefiting you?** Calls are so important to a business. A call can be just as valuable, if not more valuable, than a form fill. Being able to track this is imperative for all digital marketing strategies. You can use this as a call record as well and a pseudo-CRM. ### 50. Amazing software with seamless interaction and very accurate attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Sebastian T. | Account Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2020 **What do you like best about CTM?** The dashboard and how interactive it is. **What do you dislike about CTM?** Would be great to open several accounts at the same time within the agency **What problems is CTM solving and how is that benefiting you?** PPC calls for our clients. This has benefited us to attribute calls the right way and improve optimization of our campaigns ## CTM Discussions - [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) - 1 comment, 1 upvote - [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) - 2 comments, 1 upvote - [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) - 1 comment, 1 upvote - [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) - 1 comment, 1 upvote - [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) - 1 comment, 1 upvote - [View CTM pricing details and edition comparison](https://www.g2.com/products/ctm-ctm/reviews?page=6&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-01+15%3A31%3A37+-0500&secure%5Bsession_id%5D=32f8e529-d058-4f83-a605-82b90e61270d&secure%5Btoken%5D=51e26b2790eef8f16459d31d958fc44fa4b56522175affb74bf1699fea13bb8f&format=llm_user) ## CTM Integrations - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Azure Functions](https://www.g2.com/products/azure-functions/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) - [Contact Center Compliance](https://www.g2.com/products/contact-center-compliance/reviews) - [ElevenLabs](https://www.g2.com/products/elevenlabsio/reviews) - [Freshpaint](https://www.g2.com/products/freshpaint/reviews) - [Genius Monkey](https://www.g2.com/products/genius-monkey/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) - [Kipu EMR](https://www.g2.com/products/kipu-emr/reviews) - [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) - [Ritten EHR](https://www.g2.com/products/ritten-ehr/reviews) - [SSM 2.0](https://www.g2.com/products/ssm-2-0/reviews) - [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress VIP](https://www.g2.com/products/wordpress-vip/reviews) - [Yalla](https://www.g2.com/products/yalla/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoho Desk](https://www.g2.com/products/zoho-desk/reviews) ## CTM Features **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Channels** - Voice - Social - Web Chat - Mobile SMS - Email **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Cross-Device Attribution - Offline Attribution **Generative AI** - AI Text-to-Speech **Generative AI** - AI Text Summarization **Voice Recognition - AI Voice Assistants** - Voice Recognition **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Coaching** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - UCaaS Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Training** - Knowledge Base - Coaching Materials - Playbook Creation - Video Record **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Functions** - Session Routing - Session Queuing - Concurrent Calling - Speech Analytics - Auto Dialer - IVR - Inbound Screen Pop - Persistent Data **Extensions** - Tenancy Flexibility - Native VoIP - CCaaS Option **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Speech Synthesis - AI Voice Assistants** - Speech Synthesis - Customizable speech - Multiple voice actions **Agentic AI - Contact Center** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Feedback** - Review - Scorecard - Coaching Card - Leaderboard - Real-Time Updates - Notifications **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution **Contacts** - Personalization - Information Locater - Record Prospect Data **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Administrative** - Session Summary Notes - Administrator Access - Reporting & Dashboards - Session Recording - Agent Scheduling and Assignment **Generative AI** - AI Text Summarization **Security and privacy - AI Voice Assistants** - Encrypted communication **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Insights** - Notes - Daily Summary - Automated Voicemails - Sorts Prospects - Automated Note Taking **Generative AI** - AI Text Summarization **Compatibility - AI Voice Assistants** - Cross platform compatibility **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Call Routing** - IVR - Call Scheduling - Geo-Routing **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Features** - Voicemail to Email - Voicemail to SMS - File Sharing - Voice Conferencing - Conference Transcripts ## Top CTM Alternatives - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,628 reviews) - [Invoca](https://www.g2.com/products/invoca/reviews) - 4.5/5.0 (926 reviews) - [Revenue.io](https://www.g2.com/products/revenue-io/reviews) - 4.7/5.0 (568 reviews)