---
title: CTM Reviews
meta_title: 'CTM Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 759 reviews by the users' company size, role or industry
  to find out how CTM works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 759
  scale: '5'
date_modified: '2026-07-02'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# CTM Reviews
**Vendor:** CTM  
**Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 759
## About CTM
CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan &amp; Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.



## CTM Pros & Cons
**What users like:**

- Users commend the **excellent customer support** of CTM, appreciating their prompt and helpful assistance whenever needed. (49 reviews)
- Users find CTM to have an **intuitive interface** and appreciate its straightforward usability with excellent support. (47 reviews)
- Users praise the **excellent support and user-friendly features** of CTM, enhancing their business operations and training. (43 reviews)
- Users value the **accurate call tracking** of CTM, enhancing campaign insights and optimizing marketing strategies effectively. (30 reviews)
- Users value the **user-friendly interface** of CTM and the exceptional responsiveness of customer support. (28 reviews)
- Users highlight the **seamless integration capabilities** of CTM, enhancing productivity and simplifying reporting processes. (25 reviews)
- Users value the **attribution accuracy** of CallTrackingMetrics, enabling effective optimization of marketing campaign strategies. (23 reviews)
- Easy Integrations (23 reviews)
- Users value the **call recording feature** of CallTrackingMetrics for insights into campaign performance and marketing optimization. (22 reviews)
- Easy Setup (22 reviews)

**What users dislike:**

- Users find the **learning curve steep** for CTM, making setup and integration challenging and time-consuming. (23 reviews)
- Users find the **complexity overwhelming** , with numerous features and a steep learning curve that hinders effective use. (15 reviews)
- Users find **difficult navigation** in CallTrackingMetrics challenging, particularly for new users trying to access various features. (15 reviews)
- Users find the **steep learning curve** of CTM challenging, impacting their ability to effectively utilize its features. (15 reviews)
- Users struggle with the **missing functionality** of preset templates and limited global number availability in CTM. (11 reviews)
- Complex Setup (10 reviews)
- Difficult Setup (9 reviews)
- Users find the **missing features** frustrating, such as limited templates and bugs impacting functionality on devices. (9 reviews)
- Navigation Difficulty (9 reviews)
- Not Intuitive (9 reviews)

## CTM Reviews
  ### 1. Quality Service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

The customization, ease of purchasing and setting up the numbers.

**What do you dislike about CTM?**

Not sure yet, give it time and then I'll be able to tell you.

**What problems is CTM solving and how is that benefiting you?**

Inbound call tracking, looking to incorporate the app to do outbound call tracking.

  ### 2. Lovely experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

I like the integrations they offer to other apps, like Google Analytics and Bing, which is our two most used.

**What do you dislike about CTM?**

I dont like the bugs and glitches within the app. The Bing dropdown to select an account does not support a search, which in fact shows the magnifying glass icon to intend so.

**Recommendations to others considering CTM:**

Must have! Good product and amazing customer service

**What problems is CTM solving and how is that benefiting you?**

It's fairly simple and easy. CTM support has been really fast and responsive.

  ### 3. Very easy to use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Tyler J. | Director of Technology and Operations, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

I like being able to track how many calls are coming in from my paid advertising.

**What do you dislike about CTM?**

I wish there were a few more prepared reports.

**What problems is CTM solving and how is that benefiting you?**

How to figure out my ROI on paid advertising

  ### 4. Very useful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

Allows to record phone calls and track for campaign ads

**What do you dislike about CTM?**

Price was higher than anticipated. The cost per min could be a lot cheaper 

**What problems is CTM solving and how is that benefiting you?**

Recording, tracking where clients find us from.

  ### 5. Working well for call tracking

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

The flexibility to configure it for our specific application 

**What do you dislike about CTM?**

More data then we need, so it takes some getting used to narrow it down.

**What problems is CTM solving and how is that benefiting you?**

Identifying ROI through a complex customer journey

  ### 6. Call Tracking Metrics is the best call tracking software on the market by far

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ben H. | Marketer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

Integrates with Analytics and Google ads seamlessly as well as Wordpress

**What do you dislike about CTM?**

Nothing to dislike. Inexpensive and eay to use

**What problems is CTM solving and how is that benefiting you?**

Google ads tracking / organic traffic call tracking. Tracks everything including forms

  ### 7. Great data, could be more intuitive

**Rating:** 4.5/5.0 stars

**Reviewed by:** Beth P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 05, 2018

**What do you like best about CTM?**

CallTrackingMetrics is fairly easy to set-up and stores a huge range of useful data about referral sources at a reasonable price. There is a huge range of data available for analysis though, and excellent options for cross comparison.

**What do you dislike about CTM?**

Reporting is not very intuitive, and we've had to work with tech support several times to figure out how to set up reports correctly for specific metrics. Tech support has been helpful each time, though.
Once you're able to set the reporting parameter correctly however, you can automate specific reports to run on a schedule.

**Recommendations to others considering CTM:**

Do not be shy to contact Call Tracking Metrics if you're having trouble with set-up or reporting. Their support team is very responsive, and can save you a lot of time trying to navigate their interface.

**What problems is CTM solving and how is that benefiting you?**

We use CallTrackingMetrics to test the efficacy of different marketing campaigns that we're running for clients, so that we're able to see exactly which campaigns are leading people to call our clients.
We have been able to greatly improve and fine-tune our strategies.

  ### 8. Great Call Center Software 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Thomas T. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 28, 2019

**What do you like best about CTM?**

The ability to build custom fields and options for dispatching messages.

**What do you dislike about CTM?**

At times there are issues with the billing system. 

**What problems is CTM solving and how is that benefiting you?**

None at the present time. 

  ### 9. My Experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

The ability to make sure that all incoming calls are directed to the right people.

**What do you dislike about CTM?**

It is a little pricey...but worth it.  It just seems every time I turn around I am receiving a notice that my account has gone below the required amount.

**What problems is CTM solving and how is that benefiting you?**

It has made directing the incoming calls to the correct people so much easier, and we have better sales for it.

  ### 10. Quite good

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 23, 2019

**What do you like best about CTM?**

Adwords goal tracking. Let's me use as conversion.

**What do you dislike about CTM?**

UI. Hard to organize and use. While it looks nice it's not very manipulatable

**What problems is CTM solving and how is that benefiting you?**

Where calls come from

  ### 11. make data driven marketing and advertising decisions

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

Ability to not only track where my calls are coming from, but listen back to them to determine where there are bottlenecks in our customer journey.

**What do you dislike about CTM?**

Double check the numbers to make sure they are local

**Recommendations to others considering CTM:**

If working as an agency always have clients double check their numbers. 

**What problems is CTM solving and how is that benefiting you?**

Making better use of our marketing dollars.

**Official Response from Jeremy Wingate:**

> Hello and thanks for the review!

Glad we've been able to support and help you with your tracking and call management needs.  

When purchasing numbers we do have an option to see local versus toll free numbers as you select your numbers, but if something additional is needed  please feel free to reach out.  Would certainly want to make things even easier for you and your customers.

Thanks again,

Jeremy Wingate

Director, Customer Success

  ### 12. Great tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

that I know where the call is coming from

**What do you dislike about CTM?**

hard to figure out the texting and tried will support and still was unable to get it working

**Recommendations to others considering CTM:**

For the intel you receive; it's pretty hard to beat. 

**What problems is CTM solving and how is that benefiting you?**

great to keep track of calls and have the recording and info on the caller

**Official Response from Jeremy Wingate:**

> Hello and thanks for the feedback.

Please let me know if you would like to set up a call to discuss the challenges with texting further.  I know there are a lot of ways to use CTM and texting is definitely one of our powerful tools.

Appreciate you taking the time to post the review and thanks for using CTM!

Have a great rest of the week,

Jeremy Wingate
Director, Customer Success

  ### 13. Great way to analyze call detail

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

The ability to record the calls and also where the call is coming from is so helpful.

**What do you dislike about CTM?**

There are times when they cannot record the call, or it is not available.

**What problems is CTM solving and how is that benefiting you?**

No issues really outside of the one above, the benefits are being able to fully capitalize on our ad programs. 

  ### 14. Great Tool to Track Leads

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 29, 2019

**What do you like best about CTM?**

CallTrackingMetrics provides a great way to track calls and determine which prospects turn into actual leads. 

**What do you dislike about CTM?**

Nothing negative to report at this time.

**What problems is CTM solving and how is that benefiting you?**

We are able to track our incoming calls from our website and determine how well our SEO pages are working each month.

  ### 15. Clear audio and recording

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

I can always go back to details of my calls

**What do you dislike about CTM?**

There are few moments that I experienced some static noise while talking to other lines.i didn't heard it but my other line doesn't understand me.

**Recommendations to others considering CTM:**

Use it very easy to use.

**What problems is CTM solving and how is that benefiting you?**

lead engagement

  ### 16. Call Tracking Metrics ensures we never miss a customer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 23, 2018

**What do you like best about CTM?**

Call Tracking Metrics has a clean user interface that helps us keep track of all of the calls that come in, and make sure that we reach back out to any that we miss.

**What do you dislike about CTM?**

Some of the integrations seem to pull in bogus data, but this is less than .1% of the time.

**Recommendations to others considering CTM:**

Make sure to take a minute to look around at all of the features before just diving right into using it. 

**What problems is CTM solving and how is that benefiting you?**

We are using it to make sure we reach out to every customer prospect. Nothing is more frustrating than a business that doesn't answer voicemails or call back.

  ### 17. Consolidated all our reporting and tracking needs

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 23, 2019

**What do you like best about CTM?**

Integrations with key software such as Google Ads and Google Analytics scripts, along with quick customer service.

**What do you dislike about CTM?**

Navigating and building custom reports could be cleaner and simpler. 

**What problems is CTM solving and how is that benefiting you?**

Tracking calls for paid channels.

  ### 18. Great Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

The dashboard shows the calls in a eay thats easy to see

**What do you dislike about CTM?**

settings can be hard to find - I've had to contact support several times

**What problems is CTM solving and how is that benefiting you?**

where leads come from

  ### 19. Senior Marketing Analyst of Digital Media

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about CTM?**

Reporting is easy to set up and automate
Easy interface for monitoring call data
Easy setup
Great customer support

**What do you dislike about CTM?**

Revenue integration missing. Need more data

**What problems is CTM solving and how is that benefiting you?**

would like revenue details

**Official Response from Jeremy Wingate:**

> Hello and thanks for taking the time to write this review!

Happy to hear reporting and monitoring your call data has been so easy to set up.  Also, we do have the ability to tie in revenue data while using our in-app Call Scoring or in using our integrations to tools like Salesforce, Microsoft Dynamics 365, HubSpot, Zoho, Bizable, and others. If you have questions or are looking to do something else with revenue please let me know.  Want to help out in any way we can.

Thanks again and hope it's a great rest of the week.

Jeremy Wingate
Director, Customer Success

  ### 20. Provide useful data

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Printing | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 23, 2019

**What do you like best about CTM?**

Provide very useful data for PPC campaigns and tracking. 

**What do you dislike about CTM?**

Integration with Google Ads and Google Analytics a bit complicated.

**What problems is CTM solving and how is that benefiting you?**

Call tracking for digital campaigns in B2B lead generation.

  ### 21. Switched from Nextiva

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 07, 2019

**What do you like best about CTM?**

So many features, it's like a CRM mixed with a VoIP

**What do you dislike about CTM?**

Nothing bad has happened so far, one month.

**What problems is CTM solving and how is that benefiting you?**

Mostly determining call queue's and Lead Sources

  ### 22. Works as advertised

**Rating:** 4.0/5.0 stars

**Reviewed by:** Daniel G. | CEO, Internet, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 29, 2019

**What do you like best about CTM?**

Able to track marketing source attribution for inbound calls. Able to route calls dynamically based on caller ID.

**What do you dislike about CTM?**

Very limited data is brought into Salesforce. We basically get a telephone number and source info. 

**What problems is CTM solving and how is that benefiting you?**

Marketing attribution tracking for inbound phone calls.

  ### 23. My Review

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 28, 2019

**What do you like best about CTM?**

Clear data is presented in a clean format

**What do you dislike about CTM?**

Not enough data points to satisfy all needs

**What problems is CTM solving and how is that benefiting you?**

staff efficiency. 

**Official Response from Jeremy Wingate:**

> Hello and thanks for taking the time to write the review.

We appreciate the feedback and would love the opportunity to help further, especially if there are data points that you require that we can investigate or provide.  Definitely want to see what we can do to help you out.

Thanks again and have a great rest of the week,

Jeremy Wingate
Director, Customer Success 

  ### 24. Extremely Easy To Work With

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2018

**What do you like best about CTM?**

I am a developer at my company and needed a special feature added to their software that would help my program integrate better with the Call Tracking Metrics program, I decided to reach out and I was connected with Jason who took the time to make my request a priority. Within two days he had gotten his development team to build my request into the software. Although somewhat small, my request was essential in the success of our project! Great job and customer service Jason!

**What do you dislike about CTM?**

I think that the only thing that I do not like at this moment, is that I cannot toggle off some of the panels that come standard with the phone calls. For example, the score tab, the Voice Analysis tab, the Visitor Detail tab. Etc...

**Recommendations to others considering CTM:**

In learning how to use this product, it will definately help to have experience in any phone dialer system,  just to be able to know what the features signify.

**What problems is CTM solving and how is that benefiting you?**

Right now we were using two different calling systems because neither of them have all of the features that we need for different parts of out company. With call tracking metrics, it is so feature rich, it covers all of our bases and saves us money in the process.

  ### 25. Not very robust

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 19, 2019

**What do you like best about CTM?**

Easy to locate and listen to calls. Easy filtering

**What do you dislike about CTM?**

Can go haywire at random times for no discernable reason

**What problems is CTM solving and how is that benefiting you?**

Incoming calls

**Official Response from Jeremy Wingate:**

> Hello, and thanks for taking the time to write the review of CallTrackingMetrics.

If you find this issue happening again, please let us know as soon as you're able, and we can have our Technical Engineers help to isolate and resolve it for you.

And, thanks for feedback on the navigation and filtering.

We appreciate your business and hope you have a great week,

Jeremy Wingate
Director, Customer Success





  ### 26. CTM team is always there to help and very supportive.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 21, 2019

**What do you like best about CTM?**

The analytics, customizability and overall usage.

**What do you dislike about CTM?**

It may be just me, but sometimes it is challenging to link call ques with voice menus.

**What problems is CTM solving and how is that benefiting you?**

We are able to track great analytics and analyze the call volume.

  ### 27. Fully Integrated Call Tracking Platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Munir H. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 30, 2018

**What do you like best about CTM?**

Call Tracking Metrics allows us to track both paid and non-paid digital activities and attribute calls to each channel. CTM also layers on demographic information about callers that allows us to better understand and target future prospects. 

**What do you dislike about CTM?**

The set up is very manual as is the call scoring functionality.  

**Recommendations to others considering CTM:**

They are definitely worth a looking into to track offline conversion for online channels. 

**What problems is CTM solving and how is that benefiting you?**

We use call tracking software to track offline conversion to fully understand the impact of digital marketing efforts and optimize campaigns based on true results. I have experience using other call tracking software, however, we experienced discrepancies between the calls being reported and the number of calls that hit our switch. Because of this, we switched to Call Tracking Metrics and have had very little variation between calls reported and calls that hit our switch. 

  ### 28. The ease of use with call tracking metrics has made working a breeze.

**Rating:** 5.0/5.0 stars

**Reviewed by:** timothy b. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 22, 2018

**What do you like best about CTM?**

The way call tracking metrics collaborates with sales force for ease of use. I work in a field that requires a lot of data collection in terms of keeping track of numbers and with the use of call tracking metrics it consolidates the time of data collection by compiling all of the data anyone would possibly need. The organization of the data collection is superb as well, the way you can spread it by day, month, year, particular dates, particular users. Everything really it is so incredible.

**What do you dislike about CTM?**

That our company didn't start using it sooner! 

**Recommendations to others considering CTM:**

The data collection, organization, and ease of use with other applications like salesforce make call tracking metrics second to none. I work in a field that requires a lot of data collection in terms of keeping track of numbers and with the use of call tracking metrics it consolidates the time of data collection by compiling all of the data anyone would possibly need. The organization of the data collection is superb as well, the way you can spread it by day, month, year, particular dates, particular users. Everything really it is so incredible. I am really happy that my company uses this product and has introduced me to it because now no matter where i go i will recommend it.

**What problems is CTM solving and how is that benefiting you?**

We don't really have any major issues with Call Tracking Metrics except for occasionally linking a head set, but the benefits of tracking data is indispensable.

  ### 29. Great product, great platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gabriel B. | VP of Digital Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 30, 2018

**What do you like best about CTM?**

Myriad of integrations
integrates with google analytics
great reporting platform for clients

**What do you dislike about CTM?**

buying phone numbers
not enough local numbers at times


**Recommendations to others considering CTM:**

Why wouldn't you be using this? It's an abolute must for multi-channel marketing campaigns with call volume as a primary KPI. 

**What problems is CTM solving and how is that benefiting you?**

understand which marketing tactics are driving the most call volume. Additional benefits include the fact you can improve your sales process with call recording and other unique metrics.

  ### 30. CallTrackingMetrics Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Cody B. | Chief of IT & Web Integrations, Retail, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 17, 2016

**What do you like best about CTM?**

The idea that you can set up different phone numbers that are able to be forwarded on schedules that provide relevant data for your business is absolutely flawless. The data and new dashboard they've set up has provided an easy way to track different retail locations. The cost of a number is virtually nothing but it also allows you to easily handle multiple lines and give great reporting data to boss/clients on their tracking initiatives and what is working and what is not working. If you're relatively new to CTM, they have a CTM university which teaches you the ins and outs of the system. This helps you deliver a flawless experience for phone tracking while creating an easy to use phone tree system that can be run on schedules and routed to IVRs. If you're looking for a phone call tracking system that fits all of your needs, you've found the system for you company, business or as a recommendation to your boss.

**What do you dislike about CTM?**

Honestly, I think the dashboard is a bit confusing at points, it takes awhile to learn it, could definitely be tweaked for UX/UI. There's a lot of options, which isn't bad at all, just makes for a big learning curve initially.

**Recommendations to others considering CTM:**

Research the market, be sure you need the advanced techniques that CTM can provide.

**What problems is CTM solving and how is that benefiting you?**

Understanding what marketing medias are pulling more than others, we're able to place the phone number to our radio, our website and print media and track the call based on that number.

  ### 31. Fast Pace but messy 

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 22, 2018

**What do you like best about CTM?**

I liked how all the details you needed popped up right away.

**What do you dislike about CTM?**

It was hard to group together further details on a clients file from this software 

**What problems is CTM solving and how is that benefiting you?**

When answering a call, I already know how to handle the conversation because I can see the information listed before hand. 

  ### 32. Very easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sophia S. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 30, 2018

**What do you like best about CTM?**

I like the layout of call tracking metrics. You can see other reps who are on the phone and it is easy to transfer calls. I like how you can listen to calls whenever and review them. There is accountability held along with it as well. 

**What do you dislike about CTM?**

Call tracking metrics does have some glitches and sometimes will show a call that is coming in which really isn't an actual call at all. 

**What problems is CTM solving and how is that benefiting you?**

We are able to score the calls and keep track of the type of influx that we are receiving. It helps track lead generation and sources. 

  ### 33. Phone call metrics made easy

**Rating:** 3.5/5.0 stars

**Reviewed by:** Peter S. | Information Technology Lead Student Consultant, Higher Education, Enterprise (> 1000 emp.)

**Reviewed Date:** June 27, 2018

**What do you like best about CTM?**

Each call that comes into our office can be easily categorized and metrics are ready and available. 

**What do you dislike about CTM?**

The system feels a little old and is difficult to customize. 

**What problems is CTM solving and how is that benefiting you?**

Call tracking metrics for those who can’t remeber 

  ### 34. The real and unique solution for our calltracking issues

**Rating:** 4.0/5.0 stars

**Reviewed by:** Núria G. | Responsable de marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 02, 2017

**What do you like best about CTM?**

The simplicity of the interface and the logs. The facility to buy numbers, manage them, and edit call registers and campaigns.


**What do you dislike about CTM?**

It would be easer for us if the platform and the support will spoke other languages, like spanish, not only english.

**What problems is CTM solving and how is that benefiting you?**

Our business is an special one, Apricots is the brand of company services born in Barcelona, with brothels in the city and in Madrid. We work on the adult entertainment and we cannot use Adwords, our marketing online is based on display, SEO, referral or direct. 
Our advertisings are not the usual ones, we pay for banners, agency profiles, girls profiles, links, content and others, and it's as important for us to know where our visitors come from as well as where they make the call conversion, because this is our TOP conversion.
After a hard process of implementation, and understanding our needs, with an excelent support of their team, Calltracking give us the match with calls and Analytics results.

  ### 35. Great Experience with CTM

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ian M. | Intake Coordinator, Mental Health Care, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 13, 2018

**What do you like best about CTM?**

It is extremely user friendly.  I have never worked in a cal center before and I adapted quickly because of the ease of CTM. 

**What do you dislike about CTM?**

Routing matrix is flawed. Yesterday, for example, one person received over 30 calls, I received 5.

**Recommendations to others considering CTM:**

Perfect the routing matrix. 

**What problems is CTM solving and how is that benefiting you?**

We can track our calls from where they come from which helps out marketing.

  ### 36. Great Call Tracking Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Grant B. | Lead Marketing Consultant, Internet, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 25, 2015

**What do you like best about CTM?**

The ability to track the different channels we use and different campaigns. Having a call tracking numb er for different social profiles and PPC accounts allows us to track everything with amazing detail on each specific channel to see what is performing and what is not. This allows us to duplicate success and tweak those not performing well. 

The other great aspect is being able to review calls with clients and show them places they can make changes to improve their intake thereby improving their business growth and ROI. 

All the reporting is easy to use and read. You are able to pull a lot of data out of the system and the training is great since there are so many features and capabilities it is totally needed to be able to take full advantage of the system.

**What do you dislike about CTM?**

At this point we do not have any dislikes in regards to Call Tracking Metrics. The system is great and the staff is always responsive and helpful.

**Recommendations to others considering CTM:**

Sign-up and go through the training with their team. There are so many capabilities you will miss out on if you try to go it yourself.

**What problems is CTM solving and how is that benefiting you?**

We have been able to uncover intake problems with clients and help them make changes to increase their intakes thereby increasing their ROI. We are also able to track each channel by using various numbers for different campaigns allowing us to see campaign specific details.

**Official Response from Erika Rollins:**

> Hi Grant, 

Thank you for taking the time to review the product. We are so happy to know that the platform is helping you optimize your PPC and social campaign efforts. We also pride ourselves on our personalized on-boarding, and as you stated, it is a great way for new users to learn all of the features and options available to get up and running quickly. 

Thanks again. 

  ### 37. Great Call tracking 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Steven S. | Senior Web Technician, Legal Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 13, 2018

**What do you like best about CTM?**

Clean interface.  Integrates well with our other tools.  Can handle both our telephony and call tracking needs.

**What do you dislike about CTM?**

Lack of good documentation.  API is robust  and well-documented, but there is little when it comes to object reference.



**What problems is CTM solving and how is that benefiting you?**

Tying lead calls with the web sessions that prompted them.  This gives us better end-to-end analysis of our leads

  ### 38. Review of Call Tracking Metrics

**Rating:** 3.0/5.0 stars

**Reviewed by:** Renee D. | Communications Coordinator, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 12, 2017

**What do you like best about CTM?**

I like that this system is hooked up through the Internet so I don't have to buy a separate phone for my job since I work remotely. 

**What do you dislike about CTM?**

I don't like that I am unable to use the phone through my mobile whenever I'm on the go--I can check the call log but I can't answer any calls that come through.

**What problems is CTM solving and how is that benefiting you?**

I'm able to remain connected with my coworkers as well as my clients despite working on the other side of the country from most of them.

  ### 39. Terrible service

**Rating:** 0.0/5.0 stars

**Reviewed by:** Alice T. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 20, 2018

**What do you like best about CTM?**

I like nothing. I don't recommend this service.

**What do you dislike about CTM?**

We have been cooperating with CTM for 6 months. Our personal manager is Kara Kizior. There were a lot of mistaken phone calls in our account. About 90%! We are trying to solve this problem for 6 months!

**What problems is CTM solving and how is that benefiting you?**

We didn't solve our business problems with CTM. We just wasted our money.

**Official Response from Jeremy Wingate:**

> Hi Alice, thank you for providing the feedback.  

We are sorry that your experience with us was not a good one.  As our goal is to provide a great experience and assure our customers are seeing value from our partnership over time I will look into ways we might have been able to help more in your situation.

I know you worked with Kara as your Onboarding Manager, but I would be happy to schedule a call with someone on our technical support team to look into the issue further.  As we integrate with hundreds of other applications and marketing channels we want to make sure we have done everything we can to isolate the issue and help point you in the right direction to resolve the problem.

Again, we apologize for any inconvenience you have experienced and we are willing to fully refund the $119.23 spent with us.

Please contact me directly if I am able to help with this process.

Thanks again for the feedback and we wish you and your business the very best.

Jeremy Wingate

Director, Customer Success


  ### 40. Solves call attribution as advertised

**Rating:** 5.0/5.0 stars

**Reviewed by:** Eryk G. | PPC Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 01, 2017

**What do you like best about CTM?**

By far the most useful feature (from a paid search perspective) is CTM's ability to capture keyword data with a single phone number. Other providers I've tried required setting up expensive number pools in order to track down to the keyword level - and most of the time, wouldn't work properly anyway. CTM requires no special setup to track keywords - it just happens! 

**What do you dislike about CTM?**

I didn't dislike anything specifically. The platform is powerful, easy to use, and solves the problem of attributing phone calls to specific ad campaigns. If anything could be listed as a negative is that it's a bit too powerful for what we need it for! Maybe being able to omit certain features (like call routing or other features better-suited to call centres) in exchange for a lower price would be good. 

**Recommendations to others considering CTM:**

Get the cheapest plan and scale up as needed.

**What problems is CTM solving and how is that benefiting you?**

We're using CTM to solve the problem of phone call attribution. Knowing which ad campaigns and specific keywords are leading to phone calls, allows us to see the full effects of our advertising - which makes us look even better to our clients! 

  ### 41. Just what we have been looking for.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Cynthia C. | Senior Business Support Center Team Lead, Consumer Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 10, 2017

**What do you like best about CTM?**

CTM is very easy to use. Setting up new users, call queues, purchasing and configuring new phone numbers, etc. Their help guide is extremely useful as well.

**What do you dislike about CTM?**

It is sometimes hard to get a hold of support via phone but they are usually pretty quick with their chat online.

**Recommendations to others considering CTM:**

Make sure you have a plan for porting your numbers or it could drag on with your current carriers. We ran into some issues with rejected numbers for different reasons. So we ran the old system parallel to CTM to ensure we had everything moved over.

**What problems is CTM solving and how is that benefiting you?**

CTM has everything in 1 place. We used to have a different vendor for call recording, call tracking, number purchasing/configuring and call queue/agent dashboards. Now with CTM we have been able to cut back on our multiple subscriptions and logins and go to one place to see it all.

  ### 42. Call Tracking Metrics is the All-You-Need Solution for Call Tracking

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matthew S. | Video Game Programmer/Designer, Music, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 27, 2017

**What do you like best about CTM?**

What I like best about CTM is how easy they make it to manage a large volume of Clients. It's never a hassle when I'm navigating through the interface or just going to purchase a new number for one of our numerous clients. The system has also never bugged out on us. Everything about CTM is ace!

**What do you dislike about CTM?**

There is nothing that I personally dislike about CTM. Any time there is a feature we want that is missing, Call Tracking Metrics support is there to request it to their tech team or to give us an alternate solution. They're also always great to deal with on the phone and always have a good attitude. Never personally had a problem with them. 

**Recommendations to others considering CTM:**

Our company has had an excellent time using CTM and I would recommend it to anyone looking for a solution to their call tracking needs. 

**What problems is CTM solving and how is that benefiting you?**

Call Tracking Metrics solves the problem of quickly finding and purchasing tracking numbers for all kinds of publications online and offline. It also allows us to use the sources we need to track specific customer funnels through our websites and ads. We also have enough clients that on any other system it would feel daunting managing their volume of calls. We are able to record all of their calls and listen in to give Client specific feedback about handling calls and such. 

**Official Response from Erika Rollins:**

> Matthew, 

Thank you for taking the time to share your review of CTM. As you mentioned, our platform is easily scalable and provides advanced features for businesses trying to manage higher volume. We're thrilled that you are finding success with the platform!

Thanks again. 

  ### 43. Best Call Tracking Software For All

**Rating:** 5.0/5.0 stars

**Reviewed by:** Daniel O. | Director of Advertising, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2016

**What do you like best about CTM?**

I really like how easy it is to find what you're looking for. Specially reporting and integrations, which i've had bad experiences with other providers. Not here, as call tracking metrics has the best user interface compared to other competitors, in my opinion. Also, the value you get for the price is phenomenal. I've had competitors charge a setup fee and monthly usage fee, apart from minutes and numbers. At CTM, you just pay for the minutes and numbers purchased, everything else is pretty much included. Finally, the integration with SWYDO reports is a time saver. 

**What do you dislike about CTM?**

The one thing I wish they had is an automated call log export that can be scheduled with specific columns and tracking sources. They have a different report but you can schedule but you can't choose the source or columns. 

**Recommendations to others considering CTM:**

Give them a try if you've had a difficult time setting up or managing your call tracking elsewhere. 

**What problems is CTM solving and how is that benefiting you?**

We are an ad agency for many clients in So Cal. We aim to help them solve the missing piece of ROI with call tracking that allows us to optimize campaigns by knowing the keyword that generates each call. At the same time, we want to provide value, and being able to track calls down to the keyword/ad that generated them makes that really easy. 

**Official Response from Erika Rollins:**

> Hi, Daniel. We are happy to hear that you are optimizing reporting efforts via the SWYDO integration. You also mentioned an interest in being able to schedule call reports, and filter by specific columns/data points. If you go to the Notifications link under the Reporting tab, you will be able to schedule daily, weekly, or monthly reports and select the specific fields you want in those reports. Hope that helps! Please feel free to contact us if you have additional questions about scheduling call reports. 

Thanks for the review!

  ### 44. Good service, reasonably priced, plenty of features and integrations

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 07, 2018

**What do you like best about CTM?**

I've been using their service for years now, and overall I'm happy. Customer service is helpful and available by phone or email. 

**What do you dislike about CTM?**

I have had an issue receiving notifications which caused a billing issue that had a domino effect on my work, and I spent a good deal of time working through the resulting issues. I would also like better custom reporting options available.

**What problems is CTM solving and how is that benefiting you?**

Primarily it's used for measuring marketing spend for my company and for clients. We also use it to monitor customer service and the quality of leads generated.

  ### 45. Tracking Call Metrics with CallTrackingMetrics

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 10, 2017

**What do you like best about CTM?**

Great, visually appealing interface. The top of page navigation bar is simple, 'meat and potatoes' and I love how different users have different levels of access. I also enjoy the call reporting and the appicable filters on calls to tracking numbers.

**What do you dislike about CTM?**

I've been experiencing a very technical bug. When I pull a call report from a tracking number and filter to a certain date range, the export tool emails me a way bigger date range than I intended. Almost as though the filter clears itself when you export. Not a huge deal sometimes, but negates the fact that I apply the filter in the first place. I'm sure a business with large call volume would find this bug bothersome. 

**What problems is CTM solving and how is that benefiting you?**

We have an in house call center so a good means of call tracking/recording/reporting is essential. The recording is nice and it is a much easier platform to grant user permission while keep that particular user within their designated permissions.

  ### 46. Great solution for client with multiple locations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anna S. | Owner, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 15, 2017

**What do you like best about CTM?**

Call Tracking Metrics has an extraordinary support team. Whenever I've had a question, they've gone above and beyond to make sure that everything is set up correctly, and that I understand what I'm doing. 

**What do you dislike about CTM?**

The interface took a little bit of getting used to–could have been a little bit more intuitive. 

**What problems is CTM solving and how is that benefiting you?**

CallTrackingMetrics has been a great solution for my Marketing Agency's healthcare client with multiple facilities. We are able to integrate with several other programs, including Salesforce, and 

  ### 47. Best call tracking in exsitence

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ryan M. | Vice President - C.O.O, Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 27, 2017

**What do you like best about CTM?**

My favorite part about CTM is the ease of use & the tracking system that is integrated with a large quantity of platforms. 

Auto dialer is very fast & solid infrastructure. 

**What do you dislike about CTM?**

I don’t like that you have to create a new user for every queue that you  create. I would like to see an option to input numbers queue specific. 

**Recommendations to others considering CTM:**

It is affordable, beautiful, innovative, easy to use, scalable, and the customer support is incredible. I would recommend this to ANY size business.

**What problems is CTM solving and how is that benefiting you?**

It makes my AdWords campaign 10000x times more efficient & I can track each employees performance. 

**Official Response from Erika Rollins:**

> Hey Ryan, 

Thanks for the awesome review! We love to hear when customers are knocking it out of the park and running marketing campaigns and agent workflow with ultimate efficiency. As for the queues, with CTM you can create a queue and then add existing agents to it. Also, agents can be in multiple queues, if desired. If you prefer to talk to a support team member about setting up your queues, give us a call. 

Thanks again!


  ### 48. A great solution with robust features and good support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kasim A. | Founder & CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 27, 2017

**What do you like best about CTM?**

The functionality of the tool is awesome. It truly does everything we need it to. I have yet to run into a "Oh, we can't do that" moment with CTM which has happened with other tools.

**What do you dislike about CTM?**

The dashboard isn't exceptionally intuitive. Even after you have gotten used to it. It's easy to get lost in. They have a lot of firepower available and it just feels like they ran out of room.

**Recommendations to others considering CTM:**

Spend the time it takes to set it up correctly. It's only valuable if you invest the time into making sure it works for you. This isn't "plug and play" necessarily so be ready to customize it to your needs. 

**What problems is CTM solving and how is that benefiting you?**

We run paid advertising for businesses. CTM allows us to track leads, monitor and score lead quality, track conversion data, etc. It is truly invaluable to a well run PPC campaign. 

**Official Response from Erika Rollins:**

> Thanks for reviewing the platform, Kasim. We are pleased to hear that you are finding tremendous success with your PPC campaigns through CTM. And, while the dashboard can be overwhelming with all of the data points- we are continuing to make UI enhancements and customer feedback is critical to the process. If you have specific thoughts you'd like to share with our UX team, feel free to drop us an email. 

Thank you again!

  ### 49. Soft Phones are the Future! 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sasha L. | Co-Gallery Owner, Building Materials, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 22, 2017

**What do you like best about CTM?**

Everything you need is on your computer screen!

**What do you dislike about CTM?**

Having multiple lists of type of calls is a challenge as you currently have to have multiple browser tabs open for each one.

**What problems is CTM solving and how is that benefiting you?**

It is allowing us to track how people are finding us and making sales.  It also allows us to tag calls in a way that we can use for training new employees. 

  ### 50. Great For Tracking Your Marketing Efforts Both Online and Off

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jorden B. | Digital Marketing Director, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2016

**What do you like best about CTM?**

Its covers all the bases from print to digital, allowing us to report back in real time how our marketing efforts are performing. It also provides excellent tools for training sales staff by recording calls readily available for playback anytime we want.

**What do you dislike about CTM?**

I'd like to see better/more diverse international calling options, and a bit more user friendliness on the report generation & source tracking.

**Recommendations to others considering CTM:**

Embrace the fact this tool is still growing with the growing technology landscape. They are adding new features and tools all the time, and their call tracking software is extremely helpful for businesses, sales, and overall consumer relations.

**What problems is CTM solving and how is that benefiting you?**

This tool helps take the guesswork out of marketing efforts, and whether or not they are returning expected results as top performers, or falling flat and wasting important budget dollars.

**Official Response from Erika Rollins:**

> Hello Jorden, 

We love the fact that you are using both our call tracking and call management features, which is truly what sets CTM apart. As you stated, we are continuing to evolve in this space, and we rely heavily on user feedback to make enhancements to the platform. We'd welcome the opportunity to learn more about your thoughts on expanded International calling options (we now support tracking numbers in over 50 countries), so drop us a note! 

Thank you!


## CTM Discussions
  - [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) - 1 comment, 1 upvote
  - [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) - 2 comments, 1 upvote
  - [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) - 1 comment, 1 upvote
  - [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) - 1 comment, 1 upvote
  - [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) - 1 comment, 1 upvote

- [View CTM pricing details and edition comparison](https://www.g2.com/products/ctm-ctm/reviews?page=9&section=pricing&secure%5Bexpires_at%5D=2026-07-02+10%3A37%3A32+-0500&secure%5Bsession_id%5D=4e3ab857-efbb-41ea-9192-6e3d32e643b7&secure%5Btoken%5D=e1d07ba378ca919b173b79b5e4d0a85e786d0cd95a13f0134a0a887663a704d7&format=llm_user)
## CTM Integrations
  - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews)
  - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Azure Functions](https://www.g2.com/products/azure-functions/reviews)
  - [Bing Ads](https://www.g2.com/products/bing-ads/reviews)
  - [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews)
  - [Contact Center Compliance](https://www.g2.com/products/contact-center-compliance/reviews)
  - [ElevenLabs](https://www.g2.com/products/elevenlabsio/reviews)
  - [Freshpaint](https://www.g2.com/products/freshpaint/reviews)
  - [Genius Monkey](https://www.g2.com/products/genius-monkey/reviews)
  - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews)
  - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews)
  - [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews)
  - [Kipu EMR](https://www.g2.com/products/kipu-emr/reviews)
  - [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews)
  - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews)
  - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews)
  - [NinjaCat](https://www.g2.com/products/ninjacat/reviews)
  - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews)
  - [Pipedrive](https://www.g2.com/products/pipedrive/reviews)
  - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews)
  - [Ritten EHR](https://www.g2.com/products/ritten-ehr/reviews)
  - [SSM 2.0](https://www.g2.com/products/ssm-2-0/reviews)
  - [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [WordPress VIP](https://www.g2.com/products/wordpress-vip/reviews)
  - [Yalla](https://www.g2.com/products/yalla/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)
  - [Zoho Desk](https://www.g2.com/products/zoho-desk/reviews)

## CTM Features
**Call Analytics**
- Call Recording
- Machine Learning
- Call Analysis
- Lead Qualification

**Channels**
- Voice
- Social
- Web Chat
- Mobile SMS
- Email

**Attribution Modeling**
- Single-Touch Attribution
- Multi-Touch Attribution
- Cross-Device Attribution
- Offline Attribution

**Generative AI**
- AI Text-to-Speech

**Generative AI**
- AI Text Summarization

**Voice Recognition - AI Voice Assistants**
- Voice Recognition

**Agentic AI - Attribution**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - Outbound Call Tracking**
- Autonomous Task Execution
- Natural Language Interaction

**Agentic AI - Sales Coaching**
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Decision Making

**Agentic AI - UCaaS Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction

**Marketing Distribution**
- Segmentation 
- Personalized Messaging 
- Website Personalization 
- Email Campaigns 
- Digital Advertising
- Direct Mail

**Training**
- Knowledge Base
- Coaching Materials
- Playbook Creation
- Video Record

**Phone Number Management**
- Local Phone Numbers
- Toll-Free Numbers
- Port Existing Numbers

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label

**Calling**
- Record Calls
- Generate Location
- Call Types
- Click-to-Call
- Auto Dialer

**Artificial Intelligence - Conversation Intelligence**
- Customer Scoring
- Speech-to-Text
- Sentiment Analysis

**Functions**
- Session Routing
- Session Queuing
- Concurrent Calling
- Speech Analytics
- Auto Dialer
- IVR
- Inbound Screen Pop
- Persistent Data

**Extensions**
- Tenancy Flexibility
- Native VoIP
- CCaaS Option

**Marketing**
- B2B Attribution
- B2C Attribution
- Marketing Channels
- Integrations

**Speech Synthesis - AI Voice Assistants**
- Speech Synthesis
- Customizable speech
- Multiple voice actions

**Agentic AI - Contact Center**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Campaign Planning**
- Strategy Mapping 
- Prioritized Accounts 
- Trending Accounts 
- Sales Activation

**Feedback**
- Review
- Scorecard
- Coaching Card
- Leaderboard
- Real-Time Updates
- Notifications

**Tracking**
- Visitor & Keyword Tracking
- Dynamic Number Insertion
- Multi-Channel Call Attribution

**Contacts**
- Personalization
- Information Locater
- Record Prospect Data

**Reporting**
- Dashboards
- Data Visualizations
- Custom Reporting

**Administrative**
- Session Summary Notes
- Administrator Access
- Reporting & Dashboards
- Session Recording
- Agent Scheduling and Assignment

**Generative AI**
- AI Text Summarization

**Security and privacy - AI Voice Assistants**
- Encrypted communication

**Analytics**
- Call Data
- Call Recording
- Advanced Reporting
- Conversation Intelligence

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics

**Insights**
- Notes
- Daily Summary
- Automated Voicemails
- Sorts Prospects
- Automated Note Taking

**Generative AI**
- AI Text Summarization

**Compatibility - AI Voice Assistants**
- Cross platform compatibility

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Conversation Intelligence**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Call Routing**
- IVR
- Call Scheduling
- Geo-Routing

**Integrations**
- Ad Network Integrations 
- Buyer Intent Data Integration
- Marketing Automation Integration
- CRM Integration

**Administration**
- Martech Integrations
- Privacy, Security, and Compliance
- Performance and Reliability

**Agentic AI - Inbound Call Tracking**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Features**
- Voicemail to Email
- Voicemail to SMS
- File Sharing
- Voice Conferencing
- Conference Transcripts

## Top CTM Alternatives
  - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,628 reviews)
  - [Invoca](https://www.g2.com/products/invoca/reviews) - 4.5/5.0 (926 reviews)
  - [Revenue.io](https://www.g2.com/products/revenue-io/reviews) - 4.7/5.0 (568 reviews)

