--- title: CTM Reviews meta_title: 'CTM Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 761 reviews by the users' company size, role or industry to find out how CTM works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 761 scale: '5' date_modified: '2026-07-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CTM Reviews **Vendor:** CTM **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.5/5.0 **Total Reviews:** 761 ## About CTM CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count. ## CTM Pros & Cons **What users like:** - Users commend the **excellent customer support** of CTM, appreciating their prompt and helpful assistance whenever needed. (49 reviews) - Users find CTM to have an **intuitive interface** and appreciate its straightforward usability with excellent support. (47 reviews) - Users praise the **excellent support and user-friendly features** of CTM, enhancing their business operations and training. (43 reviews) - Users value the **accurate call tracking** of CTM, enhancing campaign insights and optimizing marketing strategies effectively. (30 reviews) - Users value the **user-friendly interface** of CTM and the exceptional responsiveness of customer support. (28 reviews) - Users highlight the **seamless integration capabilities** of CTM, enhancing productivity and simplifying reporting processes. (25 reviews) - Users value the **attribution accuracy** of CallTrackingMetrics, enabling effective optimization of marketing campaign strategies. (23 reviews) - Easy Integrations (23 reviews) - Users value the **call recording feature** of CallTrackingMetrics for insights into campaign performance and marketing optimization. (22 reviews) - Easy Setup (22 reviews) **What users dislike:** - Users find the **learning curve steep** for CTM, making setup and integration challenging and time-consuming. (23 reviews) - Users find the **complexity overwhelming** , with numerous features and a steep learning curve that hinders effective use. (15 reviews) - Users find **difficult navigation** in CallTrackingMetrics challenging, particularly for new users trying to access various features. (15 reviews) - Users find the **steep learning curve** of CTM challenging, impacting their ability to effectively utilize its features. (15 reviews) - Users struggle with the **missing functionality** of preset templates and limited global number availability in CTM. (11 reviews) - Complex Setup (10 reviews) - Difficult Setup (9 reviews) - Users find the **missing features** frustrating, such as limited templates and bugs impacting functionality on devices. (9 reviews) - Navigation Difficulty (9 reviews) - Not Intuitive (9 reviews) ## CTM Reviews ### 1. Efficient & Seamless Call Tracking Solution **Rating:** 3.5/5.0 stars **Reviewed by:** Elijah C. | VP of Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2023 **What do you like best about CTM?** I have not noticed any thing new about CTM, I saw the transcription features, but nothing else substantial. **What do you dislike about CTM?** The communication with the reps back in the late 2010s were excellent, and now there is hardly any contact that I have from my 'assigned rep' if anything goes wrong. I get the 'new features' emails which is fine, but a personalized support mechanism that tailors solutions to my use cases is an easy way for you guys to increase adoption rates. Plenty of customers want to give you their money, you just have to show us the tools and the value. the defaults when I set up my phone numbers don't make sense; routing texts to a 'queue' does not help when it should automatically route them to the phone number. **What problems is CTM solving and how is that benefiting you?** For the Google Ads channel, there are ad extension call solutions and website tracking call solutions (through a tracking code), but CallTrackingMetrics allows me to see how each individual campaign drove specific website calls. **Official Response from Andrew Clark:** > Thanks for the review. Stay tuned for some substantial updates coming out this summer. ### 2. CallTrackingMetrics: A Strong Solution for Optimizing Call Tracking and Marketing Performance **Rating:** 4.5/5.0 stars **Reviewed by:** Loganathan V. | MIS - Infrastructure Support Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2024 **What do you like best about CTM?** I would say that their routing features have improved a lot in the recent years. Now setting up an IVR menu and smart routing makes it easy for the team members to get the right amount of calls. We started using their speech to text transcriptions and keyword spotting. Instead of listening to audio for hours, we use the transcript scan. **What do you dislike about CTM?** Because costs are split across tracking numbers, minutes, texts and premium features, it's a bit difficult to easily forecast or audit our monthly expenses. For those managing multiple sub accounts or websites like us, pulling a single unified report is still a bit tedieous without constantly switching back and forth. **What problems is CTM solving and how is that benefiting you?** We struggled to identify which marketing channels were driving calls and leads. CallTrackingMetrics provides clear insights into where our calls are coming from. Before using CallTrackingMetrics it was difficult to organize and followup with leads effciently. Now with call tracking and CRM integration, our sales team can easily manage leads and followup. **Official Response from Andrew Clark:** > Thanks for taking the time to update your review. ### 3. Outstanding Support, Ease of Use & Centralized Data **Rating:** 5.0/5.0 stars **Reviewed by:** Kim F. | Director of Search Engine Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2025 **What do you like best about CTM?** The customer support is terrific, and our agency partner is extremely responsive and understands our goals and needs. I'm in the platform nearly every day and gain valuable insights on our lead output, identify any carrier issues, etc. I also find their integrations to be straightforward. They are innovating new things consistently to keep CTM cutting-edge. **What do you dislike about CTM?** I wish the filters would be sticky like the last 30 days when toggling on different location filters or between accounts. It would be nice if the filter was sticky once set b/c sometimes all I want to do is change the date range but I have to redo it each time. A reset button to defualt at the top would be nice too. **What problems is CTM solving and how is that benefiting you?** leads by source for both forms and calls, it's also passing Enhanced Conversions data directly into our Google Ads Client accounts. **Official Response from Andrew Clark:** > Thanks for your review and feedback! ### 4. CallTrackingMetrics: Complete Conversation Analytics with Powerful AI & Attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2026 **What do you like best about CTM?** CallTrackingMetrics is one of the most complete conversation analytics platforms available today. It successfully combines marketing attribution, call tracking, communications, automation, and AI into a unified platform that scales from small businesses to enterprise organizations. While its feature depth introduces a modest learning curve and usage-based pricing requires planning, the platform's capabilities often eliminate the need for multiple separate software solutions. For organizations seeking a platform that not only tracks calls but also provides deep marketing attribution, conversation intelligence, workflow automation, and AI-powered insights, CallTrackingMetrics remains one of the strongest solutions in its category. **What do you dislike about CTM?** Steeper learning curve than simpler competitors. Advanced settings can initially feel overwhelming. **What problems is CTM solving and how is that benefiting you?** One of CTM's greatest strengths is its integration ecosystem. The platform connects seamlessly with many of the tools marketers and sales teams already use. **Official Response from Andrew Clark:** > Thank you for your review! ### 5. All the number buying capabilities you will ever need **Rating:** 4.5/5.0 stars **Reviewed by:** Kaden L. | Head of B2B, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about CTM?** I love their AI tools. They can analyze call transcripts. They also have tools that let us score the quality of the call like call duration which allows us to create custom events for our ads. **What do you dislike about CTM?** More accurate ad attribution. They already do a great job but there is always room for improvement. **What problems is CTM solving and how is that benefiting you?** CallTrackingMetrics helps us to attribute calls to our advertising efforts. It also allows us to listen to calls to ensure we are attracting the right kind of customers to our advertising. **Official Response from Andrew Clark:** > Thanks for the review, and we're happy to hear that you're enjoying the AI tools! ### 6. Reliable and Adaptable Attribution Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Stephen B. | Director of Data Enablement, Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2025 **What do you like best about CTM?** CallTrackingMetrics serves as the cornerstone of our attribution mechanics. We have found the system to be highly reliable and adaptable, meeting a variety of our needs. **What do you dislike about CTM?** From an integration perspective, I honestly can't think of anything I dislike. **What problems is CTM solving and how is that benefiting you?** Managing comprehensive attribution data presents a significant challenge for modern businesses, largely because it requires correlating information from numerous, disparate third-party marketing and communication platforms. This complexity is compounded by the constant flow of frequent platform updates that can introduce data inconsistencies, as well as the risk of occasional system outages that halt data collection entirely. Recognising these operational hurdles, CallTrackingMetrics provides a robust solution. Its deep, native platform integration effectively centralizes and normalizes this complex data stream, ensuring consistency and reliability despite external volatility. This strategic data management layer is crucial, as it fundamentally addresses the underlying technical and logistical issues, allowing our team to shift their focus from continuous data troubleshooting to the more valuable task of strategically configuring detailed and comprehensive attribution settings across every single one of our diverse lead contact points. **Official Response from Andrew Clark:** > Thank you for your review! ### 7. CTM Empowers Customization and Maximized Efficiency Across Our Business **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff D. | Workforce Manager/Business Support Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about CTM?** The best thing about CTM is the ability to create and customize our entire phone system on all sides of our business, marketing, sales, and operations. The implementation is simple as CTM offers setup wizards and walk throughs for every situation you can imagine, and there has not been one feature that we needed that wasn't available, or wasn't able to be created for us. We subscribe to the Premium Support which we find is worth the cost as our phone system is complex and our needs are always changing. Additionally, they offer AI solutions now! Although we haven't implemented yet, these features will be a high priority in the coming months and years! The overall cost is very competitive based on the research we've done with competitors, but CTM offers many additional features that other competitors charge additional for. My personal favorite features are the smart dialer with adjustability based on volume, Real Time agent reporting that shows every agents status, duration, and allows managers to intercept or live listen on any calls (highly valuable for training and compliance!), and finally the ability to implement a lambda function that routes calls based on Salesforce status. This has been a game changer in regards to ensuring our inbound calls are being routed correctly regardless of the input from the customer. **What do you dislike about CTM?** The options and customization can be intimidating at first as there are tons of features you'll be promoted to toggle on or off that likely haven't been thought about. The FAQ and walkthroughs help, but the complexity can be daunting. Additionally, there are periodic outages from their upstream provides which causes our business to come to a halt until fixed, but this is out of their control often. Finally, the upgraded softphone (v2) makes recognizing inbound/outbound text and read vs unread very challenging to identify quickly. Many agents complain about this as we all know texting is becoming a large opportunity to connect and follow up with customers in any industry. With agents using phone and text literally their entire shift, this becomes problematic and more time consuming than it should be. **What problems is CTM solving and how is that benefiting you?** CallTrackingMetrics is solving multiple problems within our organization. First, the ability to have tracking numbers, receiving numbers, and target numbers, we have the ability to set up new unique phone numbers to use on our marketing partners' sites that allows tracking and performance for each lead source. We are currently using more than 200 numbers! Additionally, for our sales call center they help solve how inbound calls are handled (sales que), and how to ensure agents are remaining productive throughout the day (smart dialer). There hasn't been a business problem relating to customer calls/communication that CTM was not able to offer a solution for. **Official Response from Andrew Clark:** > Thanks for the very thoughtful review! ### 8. CallTrackingMetrics is the best call tracking solution for digital marketing agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Kory L. | Director of Sales and Client Services, Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2024 **What do you like best about CTM?** CTM provides a great deal of resources, including regular webinars that provide a great deal of helpful information. **What do you dislike about CTM?** I still feel they need to improve the UI of the dashboard for agencies. The navigation between accounts and within each account is cumbersome. **What problems is CTM solving and how is that benefiting you?** We can track all call conversions for our clients' Google Ads campaigns. **Official Response from Arielle Kimmer:** > Thanks so much for the review! We're happy to hear about the ease of setting up sub accounts and purchasing numbers! ### 9. Phenomenal Pro Setup—James Made Sure the Platform Worked for Us **Rating:** 4.5/5.0 stars **Reviewed by:** Jenny B. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2026 **What do you like best about CTM?** The Set up with a Pro was phenomenal. James was so helpful and spent so much time and effort making sure the platform worked for us **What do you dislike about CTM?** Longest Idle only takes inbound calls into account **What problems is CTM solving and how is that benefiting you?** Call Tracking plus call center metrics **Official Response from Andrew Clark:** > Thank you for your review! We'll make sure James sees this feedback, too. ### 10. Helpful AI Transcripts & Simple UI — Performance Lag and Hang-up Bug Need Fixes **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2026 **What do you like best about CTM?** The transciptions from the A.I are helpful when looking through calls quickly. UI is also quite simple to use and change as the needs of the company evolve **What do you dislike about CTM?** Performance lately has been quite lackluster with constant lag and needing to refresh to see who is on current calls. Also hanging up seems to be bugged needing to do it twice **What problems is CTM solving and how is that benefiting you?** Phone system it is allowing us the freedom to have as many numbers as we need for various marketing campaigns **Official Response from Andrew Clark:** > Thanks for your feedback, and we'll pass it along to our product team. ## CTM Discussions - [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) - 1 comment, 1 upvote - [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) - 2 comments, 1 upvote - [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) - 1 comment, 1 upvote - [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) - 1 comment, 1 upvote - [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) - 1 comment, 1 upvote - [View CTM pricing details and edition comparison](https://www.g2.com/products/calltrackingmetrics/reviews/ctmetrics-review-67571?section=pricing&secure%5Bexpires_at%5D=2026-07-12+23%3A46%3A12+-0500&secure%5Bsession_id%5D=009189aa-5abc-440d-9af8-309d4db99ae3&secure%5Btoken%5D=35d8d8550f0fa07c09bacf32ce55b5763688d03be0d1407d44a57b66c2227252&format=llm_user) ## CTM Integrations - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - [Azure Functions](https://www.g2.com/products/azure-functions/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) - [Contact Center Compliance](https://www.g2.com/products/contact-center-compliance/reviews) - [ElevenLabs](https://www.g2.com/products/elevenlabsio/reviews) - [Freshpaint](https://www.g2.com/products/freshpaint/reviews) - [Genius Monkey](https://www.g2.com/products/genius-monkey/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) - [Kipu EMR](https://www.g2.com/products/kipu-emr/reviews) - [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) - [Ritten EHR](https://www.g2.com/products/ritten-ehr/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [SSM 2.0](https://www.g2.com/products/ssm-2-0/reviews) - [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress VIP](https://www.g2.com/products/wordpress-vip/reviews) - [Yalla](https://www.g2.com/products/yalla/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoho Desk](https://www.g2.com/products/zoho-desk/reviews) ## CTM Features **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Channels** - Voice - Social - Web Chat - Mobile SMS - Email **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Cross-Device Attribution - Offline Attribution **Generative AI** - AI Text-to-Speech **Generative AI** - AI Text Summarization **Voice Recognition - AI Voice Assistants** - Voice Recognition **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Coaching** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - UCaaS Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Training** - Knowledge Base - Coaching Materials - Playbook Creation - Video Record **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Functions** - Session Routing - Session Queuing - Concurrent Calling - Speech Analytics - Auto Dialer - IVR - Inbound Screen Pop - Persistent Data **Extensions** - Tenancy Flexibility - Native VoIP - CCaaS Option **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Speech Synthesis - AI Voice Assistants** - Speech Synthesis - Customizable speech - Multiple voice actions **Agentic AI - Contact Center** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Feedback** - Review - Scorecard - Coaching Card - Leaderboard - Real-Time Updates - Notifications **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution **Contacts** - Personalization - Information Locater - Record Prospect Data **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Administrative** - Session Summary Notes - Administrator Access - Reporting & Dashboards - Session Recording - Agent Scheduling and Assignment **Generative AI** - AI Text Summarization **Security and privacy - AI Voice Assistants** - Encrypted communication **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Insights** - Notes - Daily Summary - Automated Voicemails - Sorts Prospects - Automated Note Taking **Generative AI** - AI Text Summarization **Compatibility - AI Voice Assistants** - Cross platform compatibility **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Call Routing** - IVR - Call Scheduling - Geo-Routing **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Features** - Voicemail to Email - Voicemail to SMS - File Sharing - Voice Conferencing - Conference Transcripts ## Top CTM Alternatives - 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