# ActiveCampaign Reviews **Vendor:** ActiveCampaign **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,692 ## About ActiveCampaign ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ## ActiveCampaign Pros & Cons **What users like:** - Users find **ActiveCampaign's ease of use** exceptional, simplifying automation and contact management for personal or business needs. (1270 reviews) - Users find **automation programming effortless** , enabling seamless contact filtering and tailored client communication with ActiveCampaign. (1254 reviews) - Users find ActiveCampaign's **automations** powerful and easy to set up, enhancing organization and efficiency in their workflows. (987 reviews) - Users love the **phenomenal automation features** of ActiveCampaign, enhancing email campaigns with effective segmentation and versatility. (944 reviews) - Users value the **comprehensive capabilities** of ActiveCampaign, especially for effective segmentation and personalized email marketing. (823 reviews) - Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (794 reviews) - Helpful (693 reviews) - Marketing Automation (635 reviews) - Intuitive (623 reviews) - Integrations (595 reviews) **What users dislike:** - Users find the **learning curve challenging** , requiring significant time and support to navigate the platform effectively. (601 reviews) - Users feel the **missing features** like easy form building and drag-and-drop options hinder their experience with ActiveCampaign. (535 reviews) - Users find the **pricing steep** for newer plans, making it a potential barrier for some businesses. (506 reviews) - Users note the **limited features** of ActiveCampaign, particularly in reporting, testing, and design capabilities. (400 reviews) - Users find ActiveCampaign to be **not intuitive** , especially when navigating complex automations and email creation processes. (376 reviews) - Steep Learning Curve (334 reviews) - Poor Customer Support (321 reviews) - Limitations (306 reviews) - Learning Difficulty (298 reviews) - Email Issues (275 reviews) ## ActiveCampaign Reviews ### 1. Consistently Functional and Reliable **Rating:** 4.5/5.0 stars **Reviewed by:** Sa T. | Gesundheits- und Mikronährstoffcoach , Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2025 **What do you like best about ActiveCampaign?** throughout very functionable and reliable **What do you dislike about ActiveCampaign?** sometimes the technical side, other than that nothing really **What problems is ActiveCampaign solving and how is that benefiting you?** Having a reliable CRM base, also good at doing email series and seing who clicks what links ### 2. Active Campaign, a good platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2024 **What do you like best about ActiveCampaign?** 1. The support is good, even if you write in Italian they respond using a translator. 2. You can schedule a call in Italian with a Strategic Customer, who will provide you with advice on how to clean the database and set up the most effective automations. 3. The automation section allows you to create really important sequences. 4. Ease of creating emails, importing contacts, and various integrations (where possible). 5. The tracking of the contact within the automation is really interesting, you can easily see their path. **What do you dislike about ActiveCampaign?** 1. There should be faster and simpler Italian support. 2. Not being able to use a segment that updates automatically as a trigger is a limitation. It's a shame, because to insert the contacts present in a segment into an automation, it must be done manually. 3. It would be fantastic if ActiveCampaign could integrate directly with platforms like Trustpilot, without having to resort to Zapier. I believe that making these integrations simpler would greatly improve the user experience, but unfortunately, this doesn't happen... for now! 4. It is not possible to set a default font and style for all emails; each time, it must be selected manually during creation. 5. When a list is deleted, the emails sent to that list should not be deleted, in order to maintain a history (on AC) of the communications sent. 6. Improve the advanced search in the "between - to" search (for example, searching for who purchased a specific product from date x to date y... it's not very easy to do with the current advanced search). **What problems is ActiveCampaign solving and how is that benefiting you?** Being able to sell also through email marketing ### 3. Easy to Use with Great Support and Onboarding **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about ActiveCampaign?** I like that it’s easy to use, and that the support and onboarding are good. **What do you dislike about ActiveCampaign?** Not everything works the way it should. There are a few bugs here and there, and some basic functions are still missing. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps us organize our client database, manage deals, and make sure we don’t lose any information along the way. ### 4. Powerful Automation and Email Marketing - great value for the cost. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign offers powerful automation, CRM, and email marketing features. The cost is completely worth the value you get **What do you dislike about ActiveCampaign?** One downside of ActiveCampaign is that it doesn’t come with a dedicated account manager who can continuously help you improve how you use the tool. You get a single onboarding session at the start, but after that the support feels limited to online assistance rather than full, scheduled calls. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps solve the challenge of segmenting and targeting contacts, allowing me to send highly personalized and relevant email campaigns. This improves engagement and drives better results from our marketing efforts ### 5. Built-In Templates and Scheduling Tools That Save Me Tons of Time **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** It definitely have all the tools that I need. For me the build-in templates and scheduling tools are golden, that saves a lot of time. **What do you dislike about ActiveCampaign?** There is a lot of tools, yet for my one-person business it sometimes even too much. I'm not going to use all of them **What problems is ActiveCampaign solving and how is that benefiting you?** Managing client e-mail list, nurturing and taking care of it ### 6. Effortless Automation and Personalization with ActiveCampaign **Rating:** 4.5/5.0 stars **Reviewed by:** Lesly B. | Social Media Support Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign offers a lot of useful features and strong automations that we use regularly. Once set up, it integrates well with other tools and helps keep communication organized. Customer support is responsive, and the platform is flexible enough to handle different needs as we grow. **What do you dislike about ActiveCampaign?** ActiveCampaign is powerful but not always the easiest to use. Setup and implementation can take some time, especially with automations. Customer support is helpful when needed. It’s a feature-rich platform that we use often, and integrations work well once everything is set up. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us automate and organize client communication so nothing falls through the cracks. It saves time, keeps follow-ups consistent, and allows us to engage clients in a more personalized and timely way. ### 7. Automations, Forms & Deals I Love **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about ActiveCampaign?** Automations, Forms & Deals/Pipelines and how well it integrates with other platforms like ClickFunnels. **What do you dislike about ActiveCampaign?** There's a lot you can do that you won't know off the bat. A lot of what I have set up and know have been through a colleague or trial and error. **What problems is ActiveCampaign solving and how is that benefiting you?** I am less hands-on with tracking leads and following up. Same thing when onboarding high-ticket client for my program. I don't have to manually email or add to list or add their info. They just fill out a form as part of the onboarding process and that info gets added to the contact's profile. ### 8. Wish I Signed Up Sooner **Rating:** 5.0/5.0 stars **Reviewed by:** Lyndsie W. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2025 **What do you like best about ActiveCampaign?** I like that there aren't multiple tiers where certain features are considered premium and you have to pay more to access them. It's great to have access to all the tools I need at one tier level. **What do you dislike about ActiveCampaign?** I don't think the automation features are user-friendly. I find myself trying to create one, and instead of being able to delete a step or change something, it makes me start all over. I am probably not doing it properly, but hence the "not user-friendly" comment. I don't even know if I am doing it correctly. **What problems is ActiveCampaign solving and how is that benefiting you?** One of the main reasons I switched from our previous provider was because of ActiveCampaign's botsense feature. I feel the data we are receiving is much more accurate than the provider we were using previously. I also like how I can create tags through automation features. I have been able to segment certain audiences based on how they interact with our emails at a granual level. ### 9. Comprehensive marketing automation with strong CRM features **Rating:** 5.0/5.0 stars **Reviewed by:** Cristian C. | Administrador, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign combines powerful email marketing, automation, and CRM into one platform. I really like how easy it is to build automated workflows and segment audiences for personalized campaigns. The integrations with third-party apps are extensive, and the reporting features give great visibility into campaign performance. **What do you dislike about ActiveCampaign?** The platform is feature-rich, which can make it overwhelming for new users. The learning curve for advanced automation can be steep, and the pricing tiers may be challenging for smaller businesses as they scale. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps solve the problem of fragmented marketing by unifying email, automation, and CRM into one system. This reduces manual work, improves lead nurturing, and enables more personalized communication. As a result, it saves time, increases engagement, and drives higher conversion rates. ### 10. A new experience within our online launch **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2025 **What do you like best about ActiveCampaign?** I am using Active Campaign in tandem with our marketing agency to launch an online ad campaign for our brand. The login ease is nice. The main account/dashboard page feels simple. I am new to this world, so do not yet have much experience to speak from, I have only used the website a few times thus far. I did need to reach out to customer support and they were quick and resolved my issue. **What do you dislike about ActiveCampaign?** I will say the intuitive navigation flow feels a bit unclear. I have visited the site a few times with a goal and have had a somewhat difficult time navigating to my goal. Again, I caveat this experience with the fact that my marketing agency does most of the interaction on this site, and I'm new to this type of website and its functionality. **What problems is ActiveCampaign solving and how is that benefiting you?** AC is providing necessary connectivity between my funnel pages, video hosting, and email automations, in tandem with Click Funnels, in order to achieve a smooth online ad funnel experience for our customers. ### 11. Simple to use and to figure out, definitely recommend it. **Rating:** 4.5/5.0 stars **Reviewed by:** Tracy C. | Chief Marketing Officer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** It's fairly simple to figure out. Lots of features and integrates nicely with other platforms. **What do you dislike about ActiveCampaign?** I wish they would put out updates more frequently. Somethings are just so obvious and yet years later...still no features. IE: ability to use phone number as the unique ID instead of email, just as ONE example. **What problems is ActiveCampaign solving and how is that benefiting you?** It's the central hub of our leads and agent list. ### 12. ActiveCampaign: Powerful Segmentation and Automation, but Pricing Can Add Up **Rating:** 4.5/5.0 stars **Reviewed by:** Chaya M. | Professor of Graphic Design & Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about ActiveCampaign?** Before we started using ActiveCampaign, we were using MailChimp, and we felt really limited. There was no way to segment our lists effectively, and we couldn't set up different automations for various segments, which was a big challenge. Once we switched to ActiveCampaign, the experience improved significantly. We had an excellent onboarding person who walked us through the setup, which made the transition smoother. Overall, it's been a great tool for us, and we've been really happy with it. **What do you dislike about ActiveCampaign?** As for what I dislike about ActiveCampaign, they charge based on the number of subscribers, which can get pretty expensive as your list grows. Additionally, some aspects of the platform aren't very intuitive. For example, button for sending isn't very clear. There was a time when we thought an email was scheduled, but it actually wasn’t. Once we got used to the system, we learned the correct way to do it, but there are definitely little things like this that could be improved for a smoother experience. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign has solved several key problems for us, particularly when it comes to segmentation and automation. Before using it, we struggled with limited segmentation options in MailChimp, which made it difficult to tailor our messaging to different groups. ActiveCampaign’s advanced segmentation features allow us to target specific groups with customized automations, leading to more effective and personalized communication with our subscribers. This has significantly improved our engagement rates and overall efficiency. ### 13. Definitely a game changer **Rating:** 5.0/5.0 stars **Reviewed by:** Dorethia K. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2025 **What do you like best about ActiveCampaign?** I switched to AC from another tool as my business was growing and I needed more functionality. Had I known, I'd have simply started with AC because it meets you at whatever level you are at in your business email automations, funnels, tagging, etc. **What do you dislike about ActiveCampaign?** There are really only 3 things, but they are all important: 1. The price, it keeps going up 2. Having folders to group your emails for various campaigns for easy access for the team and the founder 3. Easier auto-resend that allows automation, right now it's an outdated methodology that no one really uses in digital marketing anymore. **What problems is ActiveCampaign solving and how is that benefiting you?** AC has allowed me to understand WHO my customer is and what they want with the tagging and automations. Both have been invaluable for nurturing my audience and at every phase of my launches... from pre-launch to post-launch follow up. ### 14. Very good CRM, user friendly and with so many possibilities **Rating:** 4.0/5.0 stars **Reviewed by:** Silvia L. | Directora, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2025 **What do you like best about ActiveCampaign?** Automatíons are easy to set and maintain or update. Reports are very useful **What do you dislike about ActiveCampaign?** It is a bit expensive and the new limitations on the number of emails you can send monthly. **What problems is ActiveCampaign solving and how is that benefiting you?** Have a daily contact with all my leads and clients without any effort. ### 15. A great platform for businesses looking to up their email marketing game! **Rating:** 5.0/5.0 stars **Reviewed by:** Wonder World H. | Key Account Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2025 **What do you like best about ActiveCampaign?** We are a huge believer that every business should build their email list. ActiveCampaign is a great way for business owners to do exactly that. Setting up the automations and workflows is relatively user friendly and the analytics are great for intentionally improving your marketing efforts. **What do you dislike about ActiveCampaign?** Would love to have an easier to use/read analytics dashboard. Something that displays the highest performing campaigns within the past 7, 30, 60, and 90 days. Currently, the reporting tab can be somewhat confusing to navigate for beginners at first. **What problems is ActiveCampaign solving and how is that benefiting you?** Creating ease for scheduling emails, setting up workflows, and also easily resending campaigns to unopens to ensure we reach all of our subscribers. ### 16. Easy and Effective for Email Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Borja J. | Head of Digital Marketing / CRM, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about ActiveCampaign?** I like that ActiveCampaign is very easy to use. Sending emails to my segmented clients is very easy. The initial setup was also very easy. **What do you dislike about ActiveCampaign?** the integrations with other CRMs should be improved **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign to communicate with my clients. It is very easy to use, especially to send emails to my segmented clients. ### 17. Intuitive Basics, but Slow Loading and a Less Intuitive Experience Over Time **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2026 **What do you like best about ActiveCampaign?** At its most basic it is fairly intuitive. It probably has a lot more facilities than I will ever use or need **What do you dislike about ActiveCampaign?** It takes forever to load Trying to use templates and so forth is not as easy as it could be I moved to Active Campaign several years ago and it seems to have got harder, less intuitive (even down to fdning my account settings) I am seriously considering move away, but downloading the csv with the appropriate fiels has been a bit challenging. **What problems is ActiveCampaign solving and how is that benefiting you?** I cna automate emails which saves time and is good for GDPR ### 18. Great features, but formatting hiccups, and tech glitches **Rating:** 1.5/5.0 stars **Reviewed by:** Patricia S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2025 **What do you like best about ActiveCampaign?** This is Ferrari software. It can do a lot. The automations are powerful and you can tag your contacts in detail. The help desk responds promptly. **What do you dislike about ActiveCampaign?** I dread every time I have to enter this software each week. I have had a ton of tech glitches from Day 1. I've hired more than one expert to help me setup and learn the software. While some were user error, at this point, I've been using the software for the better part of 3 years and there is always another wonky problem. The templates don't function with ease. Test emails arrive with odd formatting. Automations don't follow the goals and tags as expected. The help desk responds promptly, however, and after many emails back and forth and me jumping through hoops to follow instructions, more often than not, the answer boils down to "hmmm, we can't fix that problem but we'll tell our tech team, who will not fix that problem anytime soon". Unless something changes, I plan to switch to another provider before my next billing cycle. **What problems is ActiveCampaign solving and how is that benefiting you?** It emails my clients. ### 19. Great service, just need to learn more and advance knowledge in terms of capabilities. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2025 **What do you like best about ActiveCampaign?** Automations feature, the way to also do tags. Integrations too **What do you dislike about ActiveCampaign?** Automations, hard to figure out. The pages also auto-save and hard to get back to the version. Hard to go back definitely **What problems is ActiveCampaign solving and how is that benefiting you?** Looking to build a database to increase sales. So far, it is not yet panning out as it's hard to do the automations. ### 20. Convenient AI Integration That Streamlines Email Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2026 **What do you like best about ActiveCampaign?** I like the convenience, the AI integration and the ability to streamline my business through direct email campaigns and more, **What do you dislike about ActiveCampaign?** Thee currently isn't much I dislike at the moment. **What problems is ActiveCampaign solving and how is that benefiting you?** Actve campaign is helping me reach mass contacts ### 21. Theres lots in here, do i need it all??? **Rating:** 4.0/5.0 stars **Reviewed by:** Paul W. | VP of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2021 **What do you like best about ActiveCampaign?** The integrations are generally pretty good, helping us link to many of our other tools. AC also seems to keep our tags and lists etc very well. We've seen that when we did have issues with tagging etc it's not Active Campaigns fault but an issue with the other tool that is giving AC that tagging info. **What do you dislike about ActiveCampaign?** Some of the flows and ways of setting up campaigns etc are very complicated. **What problems is ActiveCampaign solving and how is that benefiting you?** Keeping our list up to date and organized. As we learn more about what each of us on our team need tracked and then learn how to do it in AC it has helped immensely. We also use it to track which courses our students are in and then offer them up a relevant next course by what they do in our course platform. ### 22. Easy of Use Emailing with ActiveCampaign **Rating:** 4.5/5.0 stars **Reviewed by:** Corry d. | Coach and Psychologist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about ActiveCampaign?** I like it that I can easily send an email to so many contacts all at once instead of manually. Active campaign is easy to use. **What do you dislike about ActiveCampaign?** I haven't found out yet how to send an email for example to only 1 or a couple of contacts, choosing manually. But maybe I haven't found out yet how to do it. I'm kinda new to active campaign. **What problems is ActiveCampaign solving and how is that benefiting you?** It is helping me to send information to many contacts all at once. And also email marketing, it helps selling my programs and courses, sending a newsletter ### 23. Great platform for running effective customer automations **Rating:** 5.0/5.0 stars **Reviewed by:** Kathy K. | CEO & CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2025 **What do you like best about ActiveCampaign?** Its so easy to configure my contacts, email campaigns and automations in ActiveCampaign to reach my audience effectively. It's easy to see how my campaigns are performing and tweak them when I need to. Their team is very responsive if I have questions. Their onboarding support is wonderful so it's really easy to get started. Overall, ActiveCampaign provides me the features I want to make my customer outreach effective. **What do you dislike about ActiveCampaign?** There are some edge case features I wish that it had natively, like letting contacts upload documents through a form that I end up having to integrate to other systems to meet that need. They do listen to our feature requests, so hopefully this one will show up at some point! **What problems is ActiveCampaign solving and how is that benefiting you?** Very easy to build marketing campaigns and run them. I leverage ActiveCampaign both in my own business as well as some of my client's businesses. Most often we are building lead generation funnels. ### 24. Quick Landing Pages, Seamless Automations, and Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Tony D. | Co-Founder ONE Extraordinary Marriage, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2026 **What do you like best about ActiveCampaign?** Ability to quickly build landing pages, connect contacts to automations, and the response from customer support when there is an issues. **What do you dislike about ActiveCampaign?** Understanding contacts and how to best segment them to be able to learn more about them for potential future automations. **What problems is ActiveCampaign solving and how is that benefiting you?** It solves my ability to build high quality landing pages and deliver digital products through automations. ### 25. Helpful Support and Great Features **Rating:** 4.5/5.0 stars **Reviewed by:** Steven W. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** Helpful support and great features. It is the most capable email platform that we have seen for managing email lists. **What do you dislike about ActiveCampaign?** ActiveCampaign has so many features that it feels like drinking from a firehouse. It can be daunting. **What problems is ActiveCampaign solving and how is that benefiting you?** We have multiple lists of subscribers that have distinctly different interests and use cases that ActiveCampaign allows us to navigate. ### 26. Easy Email Automations, but Limited Customization in the Campaign Editor **Rating:** 3.5/5.0 stars **Reviewed by:** Shale M. | CEO and Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about ActiveCampaign?** Pretty easy to create email campaigns and automations. **What do you dislike about ActiveCampaign?** Not as many customizations as I would like, I find it hard to use the campaign interface to do exactly what I want in terms of sizing, placement, and other things **What problems is ActiveCampaign solving and how is that benefiting you?** Helps me grow my email list and stay in communication with buyers and potential buyers ### 27. Excellent email marketing software for online marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Florian G. | Boss, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2025 **What do you like best about ActiveCampaign?** I love the builder for automations because it is easy to use and handle. **What do you dislike about ActiveCampaign?** That some features are only available in a higher subscription, such as certain modules for automations. **What problems is ActiveCampaign solving and how is that benefiting you?** The automation of communication with my customers and leads. AC is a very important component of several of our automations. ### 28. Good **Rating:** 4.0/5.0 stars **Reviewed by:** Christopher J. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2025 **What do you like best about ActiveCampaign?** What I like most about Active Campaign is how useful it has been for reaching out to customers. It offers several procedures that are simple to use and fairly easy to find, making the platform efficient and user-friendly. **What do you dislike about ActiveCampaign?** What I dislike about ActiveCampaign is that it offers so many different tools that it can feel overwhelming, and you often need a lot of experience to use them effectively. It would be great if there were simpler guided processes such as a setup wizard or an AI assistant that could walk you through the steps based on what you want to achieve. For example, you could type in your goal and the system would guide you through the process to make it easier and more intuitive. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves the problem of reaching out to multiple customers at once while allowing me to schedule everything and track interactions. This makes it much easier to manage communication, stay organised, and ensure that my messages are timely and relevant. As a result, I can maintain better relationships and improve overall engagement. ### 29. Intuitive and professional **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2025 **What do you like best about ActiveCampaign?** Since ActiveCampaign is one of the major email marketing tools, I really appreciate that it can be easily integrated with many other tools, such as my course platform. This eliminates the need for an intermediary interface. Additionally, much of it is self-explanatory. The possibilities that ActiveCampaign offers are so extensive that I probably won't need them all. But it's good to be prepared for any situation. It's great that there is now German support for ActiveCampaign customers. They've really improved there! Top! **What do you dislike about ActiveCampaign?** Since it is such a powerful tool, I had to spend some time with one or the other function. The automations don't come easily to me... which may largely be due to my understanding. The support is not optimal. But a remedy has been provided here for German customers. **What problems is ActiveCampaign solving and how is that benefiting you?** The support has been sluggish so far. But with the German support solution, the problem will surely disappear now. ### 30. Powerful Automation Tool for High-Volume Email Marketing — But Pricing Could Be More Flexible **Rating:** 4.5/5.0 stars **Reviewed by:** Francesco D. | Technical Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2025 **What do you like best about ActiveCampaign?** I use ActiveCampaign as an admin and marketer for an Italian SMB, sending around 100,000 emails every month. What I appreciate the most is how powerful and reliable the automation system is. Once you understand how it works, it’s incredibly efficient for building complex workflows, segmenting audiences, and tracking engagement. It’s a real time-saver and a strong ally for serious email marketing strategies. **What do you dislike about ActiveCampaign?** The pricing structure is the weakest point in my opinion. It’s easy to upgrade plans through bundles or add-ons, but if you need to slow down for a few months, there’s no real option to downgrade or temporarily freeze the account. Also, the interface can feel a bit overwhelming for beginners — it’s not super intuitive at first and requires some trial and error to get fully comfortable. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me manage large-scale email marketing campaigns with ease. Instead of manually sending newsletters or segmenting contacts, I can fully automate the process — from lead capture to nurturing and follow-up. This saves me countless hours every month and ensures consistent communication with my audience. The automation features also help increase conversions because I can deliver more personalized messages based on user behavior. Overall, it turns what used to be a manual and fragmented process into a streamlined system. ### 31. Changer for My Email Marketing! 🚀 **Rating:** 4.5/5.0 stars **Reviewed by:** Ruxandra L. | Wellness Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has completely transformed the way I connect with my audience! **What do you dislike about ActiveCampaign?** The automation tools are incredibly powerful yet easy to use, and I love how I can personalize every part of the customer journey. The CRM features are a huge bonus, and their support team is always helpful. Whether you’re just starting out or scaling up, this platform delivers serious results. Highly recommend! **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign has helped me streamline and automate my entire marketing workflow. I no longer have to manually follow up with leads or worry about sending the right message at the right time—automation takes care of it all. The CRM keeps my contacts organized and helps me track engagement, while the email template builder makes it super easy to design professional emails in minutes. It’s saving me time, reducing missed opportunities, and helping me build stronger relationships with my audience—all from one platform. Total game-changer! ### 32. Robust capabilities in Active Campaign **Rating:** 4.5/5.0 stars **Reviewed by:** Caitlin R. | Dietitian and Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has everything I need to keep in touch with my audience from an email perspective. I have a small business and am able to ask questions if I run into a challenge and receive immediate help and feedback. **What do you dislike about ActiveCampaign?** It is expensive as a small business owner when I only have <1000 subscribers and I have to pay over $50 a month. I only email my list 4x a month, and I do use automations but the price seems high since I have a smaller list. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me stay organized when it comes to how I communicate with my audience. I like having everything in 1 place so that I can review analytics and build on what I've created in the past for marketing to my list. ### 33. ActiveCampaign for Small-to-Mid Size Business Email Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign makes creating automated email workflows simple and fast to set up and launch. We're a small marketing team (4 total) and have been able to get ActiveCampaign up and running within just a couple weeks and scaled for our markets. We love having the ability to easily attach contacts to campaigns and create automations with easy to understand triggers, steps, and goals. We also LOVE the customer support team and our dedicated account person that helps us understand and learn new things constantly. **What do you dislike about ActiveCampaign?** ActiveCampaign reporting is somewhat lacking. There is plenty that we can see and track, but it's not a simple dashboard, not very customizable, and harder to understand from campaign to campaign compared to other email marketing platforms. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is helping us scale our cold outreach with 1:1 emails and deals within our marketing team to support our sales team. We're able to convert more contacts to subscribers and continually engage them in updates from our company. We're also engaging our previous customers and current customers with new content and in a new way. ### 34. Building scalable marketing for tomorrow **Rating:** 4.5/5.0 stars **Reviewed by:** pooja k. | Marketing Director, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about ActiveCampaign?** What i like best about Activecampaign is its skill to align marketing automation with overall business objectives. The depth of integration with CRM and sales systems allows for a unified view of the customer which is critical for driving revenue growth. I also appreciate the robust reporting and attribution features which helps me tie marketing efforts directly to pipeline and ROI. From a leadership perspective, it give me more confidence that my team is operating efficiently while delivering measurable business impact. **What do you dislike about ActiveCampaign?** one area where activecampaign could improve is in enterprise level scalability and governance. While the platform is excellent for automation and personalization, managing multiple regions under one account can become cumbersome without more advanced user permissions and approval workflows. **What problems is ActiveCampaign solving and how is that benefiting you?** My biggest pain point was fragmented customer data across multiple systems which made it difficult to deliver consistent experiences and measure true ROI. With activecampaign i have centralized customer insights enabling cross channel collaboration and better alignment between marketing and sales. ### 35. Most Advanced Visual automation Builders **Rating:** 5.0/5.0 stars **Reviewed by:** John Clinton F. | Technical Support Engineer-South and West, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2025 **What do you like best about ActiveCampaign?** its Ease to use and implement it's a best product we can use other than normal mail marketing its very effective and its ease to integrate and implement, its powerful marketing Automation ease to build and set goals perfect for better campaigns to re-engage, Sales Funnels and lead nurturing it includes a full featured CRM with sales automation, its help to pipeline all sales tasks, also sales and marketing activity will run in seamlessly. Also, i like email personalise the customer and feel him getting a royal treatment. it also have more than 900 tools included like wordpress, stripe zapair etc, also wery good customer support live chart and eamil support for the extended things also free training is helpfull to use better way to active campaign. **What do you dislike about ActiveCampaign?** it's overwhelming for newcomers and free trail options are there but need some more free trial time with versions for certain period so all of the others can use and understand the activecampaign. **What problems is ActiveCampaign solving and how is that benefiting you?** its organise all type of customer, its auto follow-up and reminders to the customers, its help the crm base customer and sales closers and all pipelines, all dynamic contents will send to all customers in messages and mails or all channels its solved manual marketing and sales its help to automate all sales and marketing activity ### 36. Comprehensive marketing tool at a manageable price for small operations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about ActiveCampaign?** Extremely comprehensive customer data and email package; the easiest to set-up automations in this field; very responsive client services **What do you dislike about ActiveCampaign?** Cost barriers are quickly breached as a list grows **Recommendations to others considering ActiveCampaign:** Secure buy-in of your team to the goals you are expecting to deliver. They have to act upon the tasks and ensure accountability **What problems is ActiveCampaign solving and how is that benefiting you?** AC enables you to pull together marketing into one coordinated package and to track results in its native CRM ### 37. Easy to Use, Creative Company with Excellent Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Dorothy M. | Executive and Life Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** It’s easy to use, very good customer service, creative company **What do you dislike about ActiveCampaign?** Well I can’t say much here. Once I asked to get some job as an executive life coach and I didn’t get it, never heard anything about it from the company but I can’t dislike it for that reason. **What problems is ActiveCampaign solving and how is that benefiting you?** Bringing data of potential customers ### 38. Best tool for email marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Claudia M. | ux designer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2023 **What do you like best about ActiveCampaign?** the semplicity of use, the efficency of customer service **What do you dislike about ActiveCampaign?** there is a little bug in the "list" page that don't allow me to see all my list **What problems is ActiveCampaign solving and how is that benefiting you?** With AC I can automitize all the email that have to be send to my client after a purchuse or a newsletter for exemple ### 39. Beginner-Friendly and Easy to Navigate—Worth It **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2026 **What do you like best about ActiveCampaign?** It's very easy to navigate, and I'm a beginner! **What do you dislike about ActiveCampaign?** It's a bit expensive but..worth it for sure. **What problems is ActiveCampaign solving and how is that benefiting you?** It's making it easy for me to connect with new potential clients and make trusted connections ### 40. ActiveCampaign: Seamless Marketing Automation + CRM with Powerful Segmentation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** What I like most about ActiveCampaign is how it bridges the gap between marketing automation and CRM. The segmentation tools are top-tier, ensuring our B2B prospects always get relevant content. **What do you dislike about ActiveCampaign?** Because there are so many features and different insights, it can be overwhelming until you get a handle on what best serves your needs. **What problems is ActiveCampaign solving and how is that benefiting you?** Unlike other platforms that just send emails, the CXA features allow us to automate the entire experience—from lead capture to post-sale follow-up. The visual automation builder is incredibly intuitive, and the deliverability is the best we've seen. ### 41. Powerful Automations and Integrations, But Support Needs Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Isabelle O. | marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about ActiveCampaign?** I like the ability to manage most of your sales and marketing process in Active Campaign with campaigns, reporting, automations, etc. It can free up a ton of time with automations, plus it integrates with most 3rd party tools. **What do you dislike about ActiveCampaign?** Their support is lacking and inconsistent. I think they are playing around with using AI more for support but it's very impersonal and not accurate. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves me from having multiple different platforms for marketing and sales and helps me keep everything about a contact in one platform so I can see the full picture for marketing and sales. ### 42. Intuitive and very user-friendly for the layperson **Rating:** 2.5/5.0 stars **Reviewed by:** Ramona S. | Online Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2025 **What do you like best about ActiveCampaign?** 1. Customer support responds quickly and strives to answer all questions. 2. Forms can be implemented and integrated very quickly. 3. Automations are intuitively very easy to use, but even complex solutions can be quickly implemented with them. 4. The structure of the user interface is simple and intuitively usable. 5. Subdomain, DMARC, and CNAME could be integrated relatively easily. **What do you dislike about ActiveCampaign?** 1. One cannot access the HTML code of the email templates or email campaigns that have been created. 2. When creating a custom template, the elements cannot be used in the drag & drop editor. 3. When displaying contacts in a list, the setting of the displayed fields is not saved per list, so it has to be adjusted repeatedly > different fields are relevant per list. 4. Customer support responds in English, even though the inquiry was sent in German > after the question is formulated in English, it is sometimes not understood. 5. Message variables can only be nested simply, but not as a complex if-else query. 6. Message variables cannot be easily selected in the email like personalizations, even though they have been created beforehand. **What problems is ActiveCampaign solving and how is that benefiting you?** none ### 43. Effective for small businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Tony D. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2024 **What do you like best about ActiveCampaign?** I like the fact that we can connect active campaigns to our CRM, and it allows us to send emails depending on our client's journey. **What do you dislike about ActiveCampaign?** Sometimes, creating segments can be a bit tedious. **What problems is ActiveCampaign solving and how is that benefiting you?** It is allowing to send emails to clients in realtime when they need our service ### 44. Easy to Use with Powerful Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Hermelindo R. | President - Goeiz Publications, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about ActiveCampaign?** Easy to use, with powerful tools. I can create and manage my own email campaigns without much hassle, and the overall workflow feels straightforward. **What do you dislike about ActiveCampaign?** The price can feel high if I’m not using it to its full potential. **What problems is ActiveCampaign solving and how is that benefiting you?** A landing page for capturing emails, with an easy way to send email campaigns. ### 45. No week passes without logging in to ActiveCampaign **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2024 **What do you like best about ActiveCampaign?** We can easily send emails to boost sales, and the customer support team is always there to help me out. **What do you dislike about ActiveCampaign?** The email designer is not easy to discover in the beginning **What problems is ActiveCampaign solving and how is that benefiting you?** We use it as a CRM for contacts that fill out forms on our website. ### 46. ActiveCampaign: My Go-To Marketing Tool for Mailing **Rating:** 3.5/5.0 stars **Reviewed by:** Daniel A. | Marketing & Graphic Design, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2023 **What do you like best about ActiveCampaign?** I have been using ActiveCampaign for our business's marketing needs, and it has exceeded my expectations. What sets ActiveCampaign apart for us is the marketing automation capabilities. Creating personalised and targeted email campaigns is very easy. The platform's automation workflows are flexible and allow me to tailor messages based on customer information, preferences, and interactions. This has significantly boosted click through and conversion rates for my emails. The analytics and reporting tools give you valuable insights into a campaign's performance, helping me fine-tune future campaigns for optimal results. The customer support is very good too, only ever had positive interactions with the ActiveCampaign team. ActiveCampaign offers easy scalability too. We look forward to making full use of all features as our business grows. **What do you dislike about ActiveCampaign?** Sometimes the UI can be a bit clunky. However, I've experienced this in other browser based marketing tools too. **What problems is ActiveCampaign solving and how is that benefiting you?** Before ActiveCampaign we would often struggle trying to send out email marketing - running into technical issues and a lack of customisation. ActiveCampaign allows us to easily produce on brand templates that make sending marketing emails a breeze. ### 47. Easy to Configure and Manage, with Helpful Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Jeremey K. | Technology & Integration Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2026 **What do you like best about ActiveCampaign?** We have been using it for years. I like how it is fairly easy to configure and manage. It does have some integrations that we are able to use which is helpful to trigger some automations. **What do you dislike about ActiveCampaign?** There are some other tools out there that seem to have some more advanced features. **What problems is ActiveCampaign solving and how is that benefiting you?** Creating those email campaigns to current clients and prospective clients ### 48. Powerful Automation Makes Campaigns Effortless **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about ActiveCampaign?** The automation and the ability to send a campaign to a new contact without needing to duplicate the campaign **What do you dislike about ActiveCampaign?** The design and customising of the email is sometimes quite glitchy **What problems is ActiveCampaign solving and how is that benefiting you?** We find using active campaign helps our emails not end up in the spam folder ### 49. The best partner for my business **Rating:** 5.0/5.0 stars **Reviewed by:** Caribay C. | ceo, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about ActiveCampaign?** Active Campaign allows me to simplify the work in my company, not only to capture leads but also to better serve my clients and students thanks to the automations it offers. Additionally, being able to link it with so many applications that I also use in my business gives me the possibility to save time to dedicate to other matters. **What do you dislike about ActiveCampaign?** The price for the first steps, I think a more basic and economical plan is needed for when one is starting out. **What problems is ActiveCampaign solving and how is that benefiting you?** The automation of processes that are constantly repeated, and that really do not add value if done by a human. I prefer to hire someone to design strategies, instead of copying and pasting the same thing countless times. ### 50. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Hils C. | Tutor, Course Creator & Business Coach, Professional Training & Coaching, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2019 **What do you like best about ActiveCampaign?** Having switched from MailChimp to Active Campaign many years ago, I couldn't be more pleased. It's easy to use, I can set up as many sign up forms to the same list as I like for challenges, webinars etc as well as my freebies. It's super quick and easy to create campaigns and automations and the mind mapping of automations is a great feature. **What do you dislike about ActiveCampaign?** Nothing so far, I use it in a fairly basic way to send campaigns to my list **What problems is ActiveCampaign solving and how is that benefiting you?** Being able to have several sign-up forms all going to the same list. I've grown my list and can see what campaigns and automations people have received, opened and clicked on so if they get in touch directly I know what they've seen. ## ActiveCampaign Discussions - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 4 comments, 2 upvotes - [Anything special for non-profits?](https://www.g2.com/discussions/anything-special-for-non-profits) - 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[WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Zanda (formerly Power Diary)](https://www.g2.com/products/zanda-formerly-power-diary/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zapier for G Suite](https://www.g2.com/products/zapier-for-g-suite/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - [ZE Point of Sale](https://www.g2.com/products/ze-point-of-sale/reviews) - [ZeroBounce](https://www.g2.com/products/zerobounce/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## ActiveCampaign Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social Functionality** - Social Functionality **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Management** - Conversion Viability - Workflow **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Data Synchronization - Analysis **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top ActiveCampaign Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,308 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,440 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,112 reviews)