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Compare ActiveCampaign and Constant Contact Advanced Automation 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (81.0% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $12.00 Per Month
ActiveCampaign
Star Rating
(14,604)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansConstant Contact Advanced Automation
Star Rating
(953)4.4 out of 5
Market Segments
Small-Business (81.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in providing a comprehensive platform that integrates automation, CRM, and email marketing seamlessly. Users appreciate the ability to build personalized customer journeys without needing multiple tools, highlighting its scalability and stability even when handling large contact batches.
- Users say that Constant Contact Advanced Automation shines in its user-friendly interface, making it easy to import and export contacts. This feature is particularly praised for simplifying list management and hygiene, which is essential for effective email marketing campaigns.
- Reviewers mention that ActiveCampaign's segmentation engine is a standout feature, allowing for targeted marketing efforts that resonate with specific audiences. This capability is often noted as a key advantage for businesses looking to enhance their marketing strategies.
- According to verified reviews, Constant Contact Advanced Automation is appreciated for its straightforward automation functions, such as welcome email sequences and abandoned-cart reminders. Users find these features invaluable for maintaining engagement without manual oversight.
- G2 reviewers highlight that while ActiveCampaign has a slightly steeper learning curve, its powerful features justify the investment. Users note that the balance of power and usability makes it a preferred choice for those who need advanced marketing capabilities.
- Users express that Constant Contact Advanced Automation, while simpler, may lack some of the advanced functionalities that ActiveCampaign offers. However, its templates and quick marketing slogans help streamline campaigns, making it a solid choice for small businesses focused on ease of use.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Constant Contact Advanced Automation
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Free Trial
ActiveCampaign
Free Trial is available
Constant Contact Advanced Automation
Free Trial is available
Ratings
Meets Requirements
8.8
11,132
8.7
804
Ease of Use
8.2
11,248
8.5
819
Ease of Setup
8.0
7,181
8.4
584
Ease of Admin
8.4
6,335
8.8
546
Quality of Support
8.5
10,305
9.0
762
Has the product been a good partner in doing business?
8.8
6,193
9.1
545
Product Direction (% positive)
8.2
10,539
8.8
793
Features by Category
Sales Force Automation
8.2
2101
|
Verified
8.9
110
7.0
1016
Feature Not Available
7.9
1763
|
Verified
8.4
112
7.7
1678
|
Verified
8.4
107
7.0
1219
|
Verified
Feature Not Available
7.6
1430
|
Verified
8.5
103
7.0
1205
|
Verified
7.9
76
6.9
1137
|
Verified
Feature Not Available
7.3
1276
|
Verified
Feature Not Available
Marketing Automation
9.0
2312
|
Verified
9.1
120
8.8
2202
|
Verified
8.9
119
8.5
2148
|
Verified
8.7
121
7.8
1481
|
Verified
8.4
109
Customer Support
7.6
1467
|
Verified
8.4
95
7.7
1626
|
Verified
8.6
99
7.9
1760
|
Verified
8.6
102
7.0
1322
|
Verified
7.9
82
7.5
1448
|
Verified
Feature Not Available
Reporting & Analytics
7.7
1950
|
Verified
8.7
113
7.9
2141
|
Verified
8.6
118
7.1
1288
|
Verified
8.0
95
Mobile & Social
7.3
1222
|
Verified
Feature Not Available
7.3
1326
|
Verified
8.0
96
7.1
1369
|
Verified
7.5
76
Platform
7.8
1979
|
Verified
8.3
84
8.0
1933
|
Verified
8.6
86
8.1
2025
|
Verified
8.6
95
7.3
1450
|
Verified
7.7
61
7.0
1348
|
Verified
Feature Not Available
Feature Not Available
8.3
80
8.3
2097
|
Verified
8.8
97
7.4
1475
|
Verified
Feature Not Available
Integration
8.1
1928
|
Verified
8.5
91
8.1
1934
|
Verified
8.0
80
7.8
1634
|
Verified
7.8
74
Generative AI
6.1
643
6.7
21
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6476
|
Verified
8.6
549
|
Verified
8.9
6312
|
Verified
9.0
545
|
Verified
8.5
6141
|
Verified
8.6
544
|
Verified
8.8
5770
|
Verified
8.9
536
|
Verified
Online Marketing
7.4
4388
|
Verified
8.0
501
|
Verified
7.9
4076
|
Verified
8.4
449
|
Verified
7.8
3534
|
Verified
8.2
392
|
Verified
8.1
4865
|
Verified
8.3
463
|
Verified
7.8
3468
|
Verified
8.3
419
Lead Management
8.3
4360
|
Verified
8.8
529
|
Verified
8.0
3962
|
Verified
8.5
504
8.5
5106
|
Verified
8.7
504
|
Verified
8.0
3490
|
Verified
8.9
512
|
Verified
8.5
4353
|
Verified
8.8
506
|
Verified
8.1
3997
|
Verified
8.7
503
|
Verified
8.2
3794
|
Verified
8.8
495
|
Verified
8.0
3572
|
Verified
8.6
448
|
Verified
Campaign Management
8.0
3489
|
Verified
8.5
156
|
Verified
7.8
3105
|
Verified
8.5
292
7.2
2635
8.4
273
|
Verified
6.8
2335
|
Verified
7.7
113
Social
6.9
2321
|
Verified
7.9
262
|
Verified
7.3
2676
|
Verified
8.0
278
|
Verified
7.3
2547
|
Verified
7.9
292
7.1
2440
|
Verified
8.0
241
7.0
2398
|
Verified
8.0
96
Reporting & Analytics
8.1
5188
|
Verified
8.6
520
|
Verified
7.6
3587
|
Verified
8.2
492
|
Verified
7.2
2917
|
Verified
8.2
417
|
Verified
7.1
2722
|
Verified
8.2
384
|
Verified
6.9
2440
|
Verified
7.6
323
Platform
7.9
3719
|
Verified
8.1
397
|
Verified
8.2
3522
|
Verified
8.6
393
|
Verified
8.3
3704
|
Verified
8.7
411
|
Verified
7.5
2401
|
Verified
8.3
202
|
Verified
7.0
2134
|
Verified
8.0
245
8.4
3715
|
Verified
8.6
404
|
Verified
7.5
2425
|
Verified
8.2
288
Agentic AI - Marketing Automation
6.3
219
8.8
8
6.4
222
8.5
8
6.5
221
8.5
8
6.5
219
8.8
7
6.3
221
8.8
8
6.5
222
7.9
8
Integration
8.1
3755
|
Verified
8.6
394
|
Verified
8.1
3652
|
Verified
8.1
311
|
Verified
7.8
3128
|
Verified
7.8
300
|
Verified
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
8.0
205
|
Verified
6.3
1515
Feature Not Available
7.0
1616
7.9
175
7.5
1680
8.2
151
Edit
7.4
1754
8.0
197
|
Verified
8.0
1968
8.5
210
|
Verified
7.4
1662
8.0
197
|
Verified
Logistics
7.8
1817
8.7
205
|
Verified
7.0
1580
7.4
200
|
Verified
7.8
1774
7.8
185
|
Verified
7.8
1543
8.5
151
Generative AI
6.0
839
7.0
83
6.1
675
7.1
80
Agentic AI - Email Template Builder
6.2
110
6.7
5
6.2
109
6.7
5
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
202
Not enough data
7.6
197
Not enough data
8.1
179
Not enough data
8.0
189
Not enough data
Campaigns
7.9
168
Not enough data
8.3
179
Not enough data
7.9
146
Not enough data
7.8
180
Not enough data
Integrations
8.1
172
Not enough data
6.7
115
Not enough data
7.9
130
Not enough data
7.3
143
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
8.8
27
|
Verified
7.1
199
9.0
29
|
Verified
6.8
190
7.8
13
6.8
189
8.7
25
|
Verified
6.3
176
8.7
21
|
Verified
7.0
190
Feature Not Available
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
8.9
33
|
Verified
7.1
195
8.7
30
|
Verified
7.3
211
9.1
40
|
Verified
7.9
250
9.0
35
|
Verified
Reporting
7.5
283
8.8
44
|
Verified
7.3
264
8.5
47
|
Verified
7.0
250
8.7
43
|
Verified
Content & Collaboration
Not enough data
8.6(won by default)
74
Not enough data
8.7(won by default)
77
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9(won by default)
77
Not enough data
8.6(won by default)
48
Social Management
Not enough data
Feature Not Available
Not enough data
8.6(won by default)
78
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
67
Not enough data
8.4(won by default)
47
Not enough data
7.6(won by default)
20
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
53
|
Verified
Not enough data
8.9
55
|
Verified
Platform Data
Not enough data
8.8
57
|
Verified
Not enough data
8.7
51
|
Verified
Not enough data
8.8
62
|
Verified
Not enough data
8.7
57
|
Verified
Platform Additional Functionality
Not enough data
8.2
44
Not enough data
8.6
56
Not enough data
8.9
64
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.8
201
Not enough data
Agentic AI - Social Media Advertising
7.0
17
Not enough data
7.3
17
Not enough data
7.3
17
Not enough data
7.0
17
Not enough data
6.9
17
Not enough data
7.3
17
Not enough data
Social Functionality
7.9
300
Not enough data
Campaign Management
8.3
348
Not enough data
8.3
320
Not enough data
8.1
305
Not enough data
7.8
284
Not enough data
7.9
273
Not enough data
8.3
264
Not enough data
8.2
257
Not enough data
7.9
238
Not enough data
7.7
230
Not enough data
7.9
264
Not enough data
7.8
238
Not enough data
7.5
220
Not enough data
7.7
222
Not enough data
Targeting
8.3
294
Not enough data
8.3
282
Not enough data
7.8
255
Not enough data
8.0
249
Not enough data
Platform
8.2
308
Not enough data
8.0
287
Not enough data
8.5
300
Not enough data
8.5
336
Not enough data
8.4
270
Not enough data
8.3
302
Not enough data
8.6
297
Not enough data
8.1
242
Not enough data
8.1
286
Not enough data
Page Customization
8.2
585
8.3
71
|
Verified
7.9
611
8.4
74
|
Verified
7.8
529
8.4
68
|
Verified
7.6
551
8.5
70
|
Verified
Page Optimization
7.6
424
Feature Not Available
7.8
528
8.5
66
|
Verified
7.5
471
8.9
68
|
Verified
7.2
412
8.5
54
|
Verified
Integrations
7.5
404
8.4
49
|
Verified
8.5
541
8.9
62
|
Verified
8.2
514
8.8
65
|
Verified
Generative AI
6.2
166
8.0
16
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
8.1
31
7.5
551
7.8
29
6.8
463
7.8
29
7.4
652
8.0
29
Additional Functionality
7.9
670
8.0
30
5.7
422
6.2
23
7.4
530
8.0
29
6.2
432
7.8
24
7.0
506
7.9
27
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
Not enough data
8.1
113
Not enough data
8.4
118
Not enough data
7.7
94
Not enough data
7.8
78
Not enough data
Internal Use
7.9
166
Not enough data
7.8
98
Not enough data
8.2
103
Not enough data
8.1
99
Not enough data
7.7
87
Not enough data
8.1
100
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
449
Not enough data
8.0
398
Not enough data
Management
8.0
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.1
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
9.0
38
7.9
313
9.1
41
7.8
269
8.9
31
7.9
308
9.1
41
8.2
330
9.1
43
Predictive Analytics
8.0
292
9.3
48
7.8
276
9.3
48
7.3
240
8.8
32
7.4
266
Feature Not Available
Sales Management
8.2
318
9.2
46
7.6
181
Feature Not Available
8.0
304
Feature Not Available
8.3
349
9.5
49
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.4
91
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
100
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
97
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
8.2
94
|
Verified
Not enough data
8.5
86
|
Verified
Not enough data
7.8
75
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Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
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Categories
Categories
Shared Categories
ActiveCampaign and Constant Contact Advanced Automation are categorized as Marketing Automation, CRM, Email Template Builder, Online Form Builder, Landing Page Builders, Sales Analytics, and Attribution
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, WhatsApp Marketing, SMS Marketing, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Lead Scoring, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Constant Contact Advanced Automation is categorized as Customer Journey Analytics, Marketing Analytics, Visitor Identification, and Social Media Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Constant Contact Advanced Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
46.7%
Information Technology and Services
4.7%
Computer Software
3.9%
Financial Services
3.2%
Non-Profit Organization Management
2.3%
Other
39.3%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is the best way you've found for selling marketing automation/CRM services to prospects/clients?
6 Comments
JK
In our 6+ years of selling SharpSpring, it's not all about the software. You need to understand the clients business model, sales process and existing...Read more
Can we track multiple sites in one instance of SharpSpring?
2 Comments
KW
Yes! I track multiple related but separate domains on one instance of SharpSpring.Read more
Do I need any specific training or certification to use SharpSpring?
2 Comments
AF
SharpSpring is a full featured, robust system. But I would definitely invest in full training & certification to get the most out of SharpSpring. That will...Read more
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