Pipedrive Reviews & Product Details

What is Pipedrive? Pipedrive is a sales CRM for small and medium-sized businesses, built around how salespeople actually work. It brings pipelines, customer context, sales automation, reporting, and AI into one easy-to-use system, without the cost or complexity of an enterprise platform. Reps see what needs attention, prepare for conversations, and follow through. Managers get a shared view of what’s moving, what’s stuck, and where to help. Pipedrive is built by salespeople and used by more than 100,000 companies worldwide. It treats sales as a craft: listening closely, reading the room, and earning trust one conversation at a time. Pipedrive’s approach to AI is to support salespeople, not replace them. Its AI takes on more of the work around selling, while people bring the judgment, empathy, and relationships. 🧑🏽‍💼 Who should use Pipedrive? - Sales reps managing multiple deals at once who want to see which deals need attention without digging through records. - Sales managers building a consistent process across the team and spotting stalled deals early. - Small and mid-sized teams that want an AI CRM that people actually use every day. - Businesses outgrowing spreadsheets or a basic CRM that want pipelines and workflows that scale with them. 💳 Is there a free trial? Yes. Pipedrive offers a free 14-day trial, no credit card required. KEY FEATURES ✅ Pipeline management and sales automation Pipedrive’s visual pipelines show where deals stand and what needs attention. Teams can customize stages, fields, and workflows around how they actually sell. Contacts, emails, and deal history stay connected, so picking up a conversation doesn’t start with a search through five tabs. Email sync, reminders, and automation keep follow-ups on track and repetitive tasks off the to-do list. More than 500 Marketplace integrations connect Pipedrive with other business tools. ✅ Reporting and revenue forecasting Pipedrive’s shared dashboards, customizable reports, and revenue forecasting help managers see what’s working, where deals are slowing down, and who could use support. ✅ Pipedrive Nova: AI meeting intelligence inside the CRM Pipedrive Nova is AI meeting intelligence built into Pipedrive, working around every sales conversation. Before a meeting, Nova prepares a brief from deal history, emails, and past conversations. During the meeting, it records and transcribes, so salespeople can focus on the customer instead of taking notes. Afterward, it summarizes the discussion, highlights next steps, and suggests CRM updates that salespeople review, edit, and approve before anything changes. ✅ AI Sales Assistant: deal summaries, win/loss patterns, and next actions While Nova works around meetings, Pipedrive’s AI Sales Assistant works across deals and pipeline data. It summarizes deals, surfaces patterns in won and lost opportunities, and recommends next actions. Salespeople can get up to speed on a deal quickly, and managers can ask questions about sales data, compare performance, and spot bottlenecks without leaving the CRM. ✅ Pipedrive MCP: connect ChatGPT, Claude, and other AI assistants to your CRM Pipedrive’s Model Context Protocol (MCP) server connects ChatGPT, Claude, and other compatible AI assistants to live CRM data. Teams can find deals, update contacts, and schedule follow-ups through plain-language requests. Existing Pipedrive permissions govern what each assistant can access and change. ✅ Customer conversations: WhatsApp integration and lead capture Pipedrive’s native WhatsApp integration brings messages into the CRM and links conversations to contacts, leads, and deals. The LeadBooster add-on captures leads through web forms, chatbots, and live chat. ✅ Projects: connecting sales and delivery The Pipedrive Projects add-on connects post-sale work to customer and deal history, so delivery teams can pick up where sales left off. AI-generated project briefs bring together commitments, notes, and files from the sales process, while project insights and Gantt timelines help teams track progress, workloads, and deadlines. ✅ Security and permissions: SOC 2, GDPR, and AES-256 encryption Pipedrive is SOC 2 and GDPR compliant. Customer data is protected with AES-256 encryption, 2FA, SAML SSO, and hourly backups. Visibility options and permissions control who can see and edit what, including custom visibility groups and permission sets. Security alerts, security rules, and a device history and audit log add further oversight.

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Pipedrive

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Languages Supported

Czech, German, English, Estonian, Finnish, French, Indonesian, Italian, Japanese, Korean, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian, Chinese (Traditional)

Solution Type

All-in-One

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Pipedrive IT Team

Used by VOOOZER and 2 others

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Pricing

Pricing provided by Pipedrive.

Lite

$24.00

1 Seats Per Month

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Pipedrive Integrations

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Francesca P.

Manager delle operazioni

Small-Business (50 or fewer emp.)

9/17/2026

"Simple and effective CRM"

4/5

What do you like best about Pipedrive?

What I like most is how simple and intuitive it is to manage the entire sales pipeline. We can quickly see where every deal stands, what needs to be followed up on, and what the next step is. Review collected by and hosted on G2.com.

What do you dislike about Pipedrive?

One limitation is the pricing structure, which can feel quite fragmented. Some upgrades or additional features need to be applied to all users, which can make it harder to adopt specific functionalities only for the people who actually need them.

Another limitation for us is that we can’t easily associate multiple people with the same organization in the way we would like, which can make account management less flexible. Review collected by and hosted on G2.com.

What problems is Pipedrive solving and how is that benefiting you?

Pipedrive helps us keep our sales process structured and gives the whole team a clear view of the pipeline. We can track leads, deals, activities and follow-ups in one place, reducing the risk of missing opportunities or losing information along the way.

It also makes it easier to monitor sales performance, understand where deals are getting stuck and keep the team aligned on priorities and next steps. Review collected by and hosted on G2.com.

Response from Jorge R. of Pipedrive

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Hi Francesca,

Thank you for sharing such detailed feedback!

We’re glad to hear that you find Pipedrive simple and intuitive for managing your sales pipeline, and that having a clear view of deals, follow-ups, and next steps is helping keep your team aligned. It’s also great to know that Pipedrive is helping you track leads, deals, and activities in one place while giving you better visibility into sales performance.

We appreciate your feedback about the pricing structure and how certain features or upgrades apply across users. We also understand your need for more flexibility when associating multiple people with the same organization. We’ll share your comments with the relevant teams as we continue improving the experience.

Best regards,

Pipedrive Team

Verified User in Financial Services

Small-Business (50 or fewer emp.)

9/17/2026

"Simply the best!"

5/5

What do you like best about Pipedrive?

Pipedrive is just really easy to use. I love being able to see exactly where every deal is in the pipeline and what I need to do next. It keeps me organized without feeling overly complicated or like I’m spending half my day managing a CRM instead of actually selling. Adding notes, activities, follow ups and moving deals through the pipeline is quick and intuitive. It has honestly become a big part of how I manage my day. Review collected by and hosted on G2.com.

What do you dislike about Pipedrive?

There really isn’t much I dislike about it. If I had to pick something, I’d say some of the reporting and customization options can take a little time to figure out when you first start using them. Once everything is set up the way you want though, it works extremely well. Overall, any complaints I have are pretty minor compared to how useful it is day to day. Review collected by and hosted on G2.com.

What problems is Pipedrive solving and how is that benefiting you?

Pipedrive helps me keep my entire sales pipeline organized in one place. I can easily track conversations, follow ups, meetings and where each opportunity stands without having to rely on spreadsheets or memory. The biggest benefit for me is knowing exactly who I need to follow up with and what the next step is. It saves me a ton of time, keeps opportunities from slipping through the cracks and lets me spend more of my day actually selling. Review collected by and hosted on G2.com.

Response from Jorge R. of Pipedrive

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Hi,

Thank you for sharing such detailed feedback!

We’re delighted to hear that Pipedrive’s intuitive interface, pipeline visibility, and activity management are helping you stay organized and focused on selling. It’s great to know that keeping track of notes, follow-ups, meetings, and next steps in one place is saving you time and helping prevent opportunities from slipping through the cracks.

We also appreciate your feedback about reporting and customization. We understand that getting familiar with these options can take some time, and we’ll share your comments with the relevant team.

Best regards,

Pipedrive Team

Verified User in Wholesale

Small-Business (50 or fewer emp.)

9/17/2026

"A complex system that is a double-edged sword"

3.5/5

What do you like best about Pipedrive?

There's a dizzying amount of features that very nearly account for all our needs. It's very sophisticated and complex. Review collected by and hosted on G2.com.

What do you dislike about Pipedrive?

As a stone veneer manufacturer, on top of acquiring new dealers to work with, we have to maintain a relationship with our existing dealers to ensure that we maintain a cyclical buying pattern. We have to track that. Pipedrive addresses the need of acquiring new retailers to work with, but as far as this company has seen, it doesn't address the need of maintaining relationships and buying patterns of dealers already registered with us. Other customers sell competing stone suppliers as well, so we want to make sure that these retailers buy more from us than them; we should very much like to track that. There's an important difference between those registered stone veneer dealers who buy from us only ONCE, and those registered stone veneer dealers who buy habitually every season. Review collected by and hosted on G2.com.

Response from Jorge R. of Pipedrive

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Hi,

Thank you for sharing such detailed feedback!

We’re glad to hear that Pipedrive’s wide range of features and Sequences are helping your team manage follow-ups and maintain consistent customer engagement. It’s great to know that Sequences provide a useful foundation for staying connected while still allowing for individual customer needs.

We also appreciate your feedback about managing relationships with existing dealers and tracking recurring buying patterns. We understand how important it is to distinguish between one-time and repeat customers, and to have better visibility into ongoing customer relationships.

We’ll share your detailed suggestions with the relevant team.

Best regards,

Pipedrive Team

Amelia M.

Account Manager

Small-Business (50 or fewer emp.)

9/17/2026

"Great CRM that keeps everything in one place"

5/5

What do you like best about Pipedrive?

The biggest benefit for me is how easy it is to visualise and manage the sales pipeline. It gives you a really clear overview of opportunities, upcoming activity and where each deal is in the process. I also like that it’s straightforward to use without feeling overly complicated, and there are plenty of features that can be tailored to suit different workflows. Review collected by and hosted on G2.com.

What do you dislike about Pipedrive?

There can be a lot of features and settings to get familiar with, so it can take a little time to get everything set up exactly how you want it. Some of the more advanced features could also be a little more intuitive. That said, once you have your workflow established, it’s a very useful and reliable tool. It would be good to be able to archive users or organisations we no longer work with or who have retired, gone bust etc. Review collected by and hosted on G2.com.

What problems is Pipedrive solving and how is that benefiting you?

Pipedrive helps us keep track of our sales opportunities and client relationships in one central place, rather than relying on spreadsheets, emails or individual notes. It gives us much better visibility of the pipeline, upcoming follow-ups and potential opportunities that might otherwise be missed. It’s also helped us become more organised and consistent with our sales process, making it easier to prioritise activity and understand where each opportunity sits. Overall, it saves time, improves visibility across the team and helps us make sure we’re staying proactive with both existing and potential clients. Review collected by and hosted on G2.com.

Response from Jorge R. of Pipedrive

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Hi Amelia,

Thank you for sharing such detailed feedback!

We’re glad to hear that Pipedrive’s visual pipeline is helping you clearly manage opportunities, upcoming activities, and client relationships in one place. It’s also great to know that the flexibility and customization options are helping your team stay organized, prioritize follow-ups, and maintain a consistent sales process.

We appreciate your feedback about the learning curve, advanced features, and the ability to archive users or organizations you no longer work with. We understand how useful it can be to keep your CRM clean and relevant, and we’ll share your comments with the relevant teams.

Best regards,

Pipedrive Team

Christian H.

Small-Business (50 or fewer emp.)

9/17/2026

"Great CRM"

5/5

What do you like best about Pipedrive?

The pipeline view is the thing I actually use all day. I can see every lead's stage at a glance and drag a deal forward without opening five tabs, which matters when I'm working a high volume of outreach. Activity reminders keep me from letting a follow-up slip, and the email sync means my conversation history lives on the deal instead of buried in my inbox. Customizing fields and stages to match how our intake process actually works took minutes, not a ticket to an admin. Review collected by and hosted on G2.com.

What do you dislike about Pipedrive?

My work is high-volume outreach and intake, and Pipedrive starts to strain there. When I'm logging dozens of calls and follow-ups a day, the activity logging takes more clicks than it should, and there's no fast way to log an outcome and jump straight to the next contact. Bulk actions are limited, so cleaning up or re-staging a batch of leads after an outreach push means clicking through records one at a time. Reporting doesn't tell me what I actually want to know, like how many touches it takes before someone books, so I end up exporting to a spreadsheet to answer my own questions. Duplicate records also pile up when the same person comes in through two channels, and merging them is manual. Review collected by and hosted on G2.com.

What problems is Pipedrive solving and how is that benefiting you?

Pipedrive gives me one place to run outreach instead of a spreadsheet, my inbox, and my memory. Before, follow ups depended on whether I remembered to write something down, and with the volume I'm working that's a losing game. Now every lead sits in a stage with a next activity attached, so I open Pipedrive in the morning and it tells me who to contact today rather than me deciding from scratch. The benefit is fewer people falling through the cracks between first contact and enrollment, and a much shorter lag on follow ups. It also gives me and my manager a shared view of where the pipeline actually stands, so status conversations are about numbers instead of guesswork. Personally, it cut the mental overhead of tracking dozens of open conversations at once, which is the part that used to eat my day. Review collected by and hosted on G2.com.

Response from Jorge R. of Pipedrive

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Hi Christian,

Thank you for sharing such detailed feedback!

We’re glad to hear that the visual pipeline, activity reminders, email sync, and customization options are helping you manage a high volume of outreach more efficiently. It’s great to know that having a clear next activity for each lead is helping reduce missed follow-ups, shorten response times, and give both you and your manager better visibility into the pipeline.

We also appreciate your detailed feedback about activity logging, bulk actions, reporting, and duplicate records. We understand how important speed and efficient data management are when working with a high volume of leads, and we’ll share your comments with the relevant teams.

Best regards,

Pipedrive Team

Rob B.

Small-Business (50 or fewer emp.)

9/17/2026

"Long time user - Recent convert"

4/5

What do you like best about Pipedrive?

We have recently been introduced to our customer success manager, Jose - he has been able to steer us in a new direction and has completely changed the way we look at Pipedrive Review collected by and hosted on G2.com.

What do you dislike about Pipedrive?

I would have to say that we dislike the fact that every time we want to use a new feature, it seems to be in the next price bracket or service level.

Also, many of the user-definable options are complicated or time-consuming to set up Review collected by and hosted on G2.com.

What problems is Pipedrive solving and how is that benefiting you?

Pipedrive gives me one place to see exactly where every deal stands, across a pretty varied set of pipelines — new business (Demo Scheduled through to Onboarding Go Live), our website builds with Studio, and ongoing account management once a client's live. Without that, I'd be relying on memory or scattered notes to remember who I demoed last week, what stage someone's at with their current provider's notice period, or which website builds are sat in design vs build vs go-live.

The activity and notes history is what I lean on most — it means I'm not starting from scratch every time I pick a deal back up, even months later. I can see exactly what was discussed, what the blocker was, and what's changed since.

It also means nothing falls through the cracks when a deal has a long, slow-burn sales cycle — which happens a lot in this industry, where a prospect might be locked into a competitor's contract for months before they can even think about moving Review collected by and hosted on G2.com.

Response from Jorge R. of Pipedrive

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Hi,

Thank you for sharing such detailed feedback!

We’re thrilled to hear that our team has helped your team discover new ways to use Pipedrive and has changed how you approach the platform.

It’s also great to know that Pipedrive is giving you clear visibility across multiple pipelines and helping you keep track of long sales cycles through activity and notes history. Having that context available when you return to a deal can make a big difference in keeping opportunities moving and ensuring nothing falls through the cracks.

We appreciate your feedback about pricing and the complexity of setting up some user-defined options. We understand how important it is to have flexible features that are easy to configure, and we’ll share your comments with the relevant teams.

Best regards,

Pipedrive Team

Rob A.

Small-Business (50 or fewer emp.)

9/17/2026

Business partner of the seller or seller's competitor, not included in G2 scores.

"Great CRM Experience"

4/5

What do you like best about Pipedrive?

Pipedrive is an excellent CRM for sales teams who want a simple, highly visual way to track deals without getting bogged down in administrative clutter. The pipeline view makes it effortless to see where every opportunity stands, which keeps the focus entirely on taking the next action. It is easy to set up, intuitive to use day-to-day, and offers great integration options to connect with the rest of your tech stack. Highly recommended for anyone looking to organize their sales process and drive pipeline momentum! Review collected by and hosted on G2.com.

What do you dislike about Pipedrive?

While Pipedrive is great for pipeline management, there are a few drawbacks:

Limited Advanced Reporting: The native reporting and analytics feel basic compared to platforms like Salesforce or HubSpot, making it harder to pull deeply customized data without upgrading to higher tiers.

Basic Marketing Functionality: It is purely a sales CRM. If you want built-in email marketing automation or complex lead nurturing workflows, you have to rely heavily on third-party integrations.

Cost Escalation at Scale: Features like advanced permissions, phone support, and higher automation limits are locked behind the top-tier plans, which can make it expensive as your team grows.

Contact & Account Hierarchy: Managing complex relationships between multiple contacts, sub-companies, and parent accounts can feel a bit rigid compared to enterprise-focused CRMs. Review collected by and hosted on G2.com.

What problems is Pipedrive solving and how is that benefiting you?

Eliminating Lost Deals & Admin Fatigue: Before Pipedrive, tracking lead activity across multiple channels was scattered. The visual pipeline solves this by making deal stages immediately clear, ensuring no follow-up falls through the cracks and keeping our sales momentum moving.

Saving Time with Automation: Automated task scheduling, email templates, and automated follow-up reminders remove hours of manual admin work each week, allowing our team to spend more time actually speaking to clients.

Simplifying Pipeline Forecasting: Having a clear, real-time overview of current deals, expected close dates, and contract values allows us to accurately project revenue and identify pipeline bottlenecks early.

Centralized Client History: It centralizes all emails, call notes, and deal progress in one accessible timeline, making team collaboration and handovers completely seamless. Review collected by and hosted on G2.com.

Response from Jorge R. of Pipedrive

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Hi,

Thank you for sharing such detailed feedback!

We’re glad to hear that Pipedrive’s visual pipeline, intuitive interface, and integrations are helping your team stay focused on the next action and keep your sales process organized. It’s also great to know that automation, forecasting, and centralized customer history are helping reduce admin work, prevent missed follow-ups, and improve team collaboration.

We appreciate your thoughtful feedback about advanced reporting, marketing functionality, pricing as teams grow, and managing complex contact and account relationships. We understand how important flexibility and scalability are for growing sales teams, and we’ll share your comments with the relevant teams.

Best regards,

Pipedrive Team

Mariano A.

Mid-Market (51-1000 emp.)

9/17/2026

"Best tool to organize deals"

4.5/5

What do you like best about Pipedrive?

What I like best about Pipedrive is the ability to easily link deals and organizations, which makes it much easier to keep all related information connected and organized. I also really appreciate the bulk actions, as they save a lot of time when managing a large number of deals or clients. Review collected by and hosted on G2.com.

What do you dislike about Pipedrive?

What I dislike about Pipedrive is that the automation features are still quite basic. I think they could be much more powerful with more advanced logic, such as loops (for/while), more complex conditions, and greater flexibility when working with multiple deals or organizations. This would make it possible to automate more complex workflows directly within Pipedrive. Review collected by and hosted on G2.com.

Response from Jorge R. of Pipedrive

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Hi,

Thank you for sharing such detailed feedback!

We’re glad to hear that linking deals and organizations, along with bulk actions, are helping you keep information connected, organized, and easy to manage. It’s also great to know that having your client and sales information centralized in one place is saving time and making your workflow more efficient.

We appreciate your feedback about automation capabilities and the need for more advanced logic and flexibility. We understand how valuable more complex conditions and workflows could be when managing multiple deals and organizations, and we’ll share your suggestions with the relevant team.

Best regards;

Pipedrive Team

Petri L.

CEO

Small-Business (50 or fewer emp.)

9/17/2026

Business partner of the seller or seller's competitor, not included in G2 scores.

"well. We have been using Pipedrive since day one. and also BETA test, aff partner"

5/5

What do you like best about Pipedrive?

In my opinion, Pipedrive’s biggest benefit is keeping all sales information and next steps in one place. I can quickly see where each opportunity stands, what has been agreed, and who needs to do what next.

It helps make sure that no good lead, quote, call, or customer conversation is forgotten. Having emails, calls, proposals, notes, and activities under each deal makes sales easier to manage and prioritize. Review collected by and hosted on G2.com.

What do you dislike about Pipedrive?

A few downsides have become clear as I have started using the system more actively.

* There are integration issues. For example, if an Aircall phone number is linked to a person on a deal but that person is not the primary contact, the call information does not automatically appear under the deal. It then has to be added manually or handled with AI.

* I have also raised the issue of email labels in several one-to-one meetings with Pipedrive. It would be very useful to label emails directly within a deal, so they could be clearly separated and managed there. Labels in the general email view have limited value, especially without meaningful automation.

* Finally, the Activities view should be more personal. Each user should primarily see the activities assigned to them, while other salespeople see theirs. At the moment, there can be around 40 activities visible at once, which makes the view look cluttered even though all of those activities are necessary. Review collected by and hosted on G2.com.

What problems is Pipedrive solving and how is that benefiting you?

Pipedrive is solving the challenge of keeping sales work, customer communication, offers, calls, and follow-ups organised in one place. It gives me a clear view of every opportunity, what has been agreed, and what needs to happen next.

This benefits me by reducing missed follow-ups, improving sales prioritisation, and making it easier for the whole team to continue a deal without losing important customer information. Review collected by and hosted on G2.com.

Response from Jorge R. of Pipedrive

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Hi,

Thank you for sharing such detailed feedback!

We’re glad to hear that Pipedrive is helping you keep sales information, customer conversations, offers, and next steps organized in one place. It’s great to know that having emails, calls, notes, and activities connected to each deal is helping reduce missed follow-ups and improve sales prioritization and team visibility.

We also appreciate your detailed feedback about the Aircall integration, email labels, and the Activities view. We understand how important it is for integrations to work smoothly across contacts and deals, for email organization to support your workflow, and for activity views to remain focused and easy to manage. We’ll share your suggestions with the relevant teams.

Best regards,

Pipedrive Team

Diogo B.

Project Manager

Small-Business (50 or fewer emp.)

9/17/2026

"Reliable, quite nice to use and pretty straight forward deal management tool"

4/5

What do you like best about Pipedrive?

I love the integration with api, other tools, huge shop of integrations, personalization, there are a lot of amazing things here. I think there are a lot of plus sides and good things. But it will always depend on the usage Review collected by and hosted on G2.com.

What do you dislike about Pipedrive?

Price is a bit on the higher side, and i do dislike working with certain data by api or data base since everything is pipedrive coded, like the titles show in a code, data fields with dropdowns or something like that as well, for a always improving company makes things a bit harder. And upgrades behind a pay wall is sometimes frustrating, or there is a need to find side solutions that make both pipedrive and the end user suffer because of that. Review collected by and hosted on G2.com.

What problems is Pipedrive solving and how is that benefiting you?

Automations are amazing, the way we can use the ones on pipedrive and the ones outside of it with integrations on api makes a lot of a human errors going to almost zero in certain cases. We do have a sales management side so from our end our call center system wont be enough without pipedrive sustaining it. Review collected by and hosted on G2.com.

Response from Jorge R. of Pipedrive

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Hi,

Thank you for sharing such detailed feedback!

We’re glad to hear that you’re making the most of Pipedrive’s API, integrations, customization, and automation capabilities. It’s great to know that connecting Pipedrive with your other tools is helping reduce manual work and human error, and that it plays an important role in supporting your sales management and call center processes.

We also appreciate your feedback about pricing, working with Pipedrive data through the API, and features that require additional upgrades or external solutions. We understand how important it is for technical teams to have flexibility and for workflows to remain efficient as the platform evolves, and we’ll share your comments with the relevant teams.

Best regards,

Pipedrive Team