Best Email Marketing Software

Email marketing software helps marketers send a commercial message to a group of people via email. These tools can be used to design and build customized emails, either using HTML and CSS or via easy-to-use visual editors. With email marketing software users can build and manage opt-in email lists, segment those lists to target email sends, and manage unsubscribes or subscriber responses.

Email marketing platforms that integrate with CRM software tools can enhance the segmentation capabilities of the platform.

Email marketing is commonly a feature of marketing automation tools. This category includes products which are point solutions for email marketing and do not generally offer a full suite of additional automation features across multiple channels. For more information on the email marketing capabilities provided by marketing automation products, please see the Marketing Automation category page.

To qualify for inclusion in the Email Marketing category, a product must:

  • Enable the creation and sending of emails via HTML or WYSIWYG editor
  • Provide email templates
  • Allow users to preview and send test emails
  • Store, track, segment, and manage email contact lists
  • Provide campaign-based reporting and analytics
  • Not provide additional marketing automation features in channels other than email as their core function
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Email Marketing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Millions of businesses and individuals - from com

    Hundreds of thousands of customers like you trust Constant Contact. Our effective, easy-to-use email marketing tools — and more — help increase sales, engage loyal customers, get new customers and generate positive word-of-mouth. You’re no stranger to email, but an email address alone simply can’t do what our email tools can. You get: • Professional-looking communications. Our customizable mobile-friendly templates make your emails look great. • High deliverability — emails sent through us make

    Zoho Campaigns is an email marketing automation product that helps you reach your subscribers with the right message at the right time. You can create beautiful emails in minutes using the pre-designed templates, layouts, and the drag-and-drop editor.  Say goodbye to importing and exporting list data from CRM for the sync function in Zoho Campaigns takes over this chore for you so you can focus on growing your audience, customers, and sales. You can also embed our ready-made sign-up forms on yo

    Sendinblue is the complete all-in-one sales and marketing toolbox. Over 80,000 customers around the world choose SendinBlue because we offer competitive pricing, active customer support, and an all-in-one solution for marketing automation, email marketing, SMS marketing, chat, Facebook Ads, CRM and for sending transactional messages via email and SMS. Many leading apps, ecommerce platforms, and CMS tools integrate directly with SendinBlue including: WordPress, Magento, Drupal, Shopify, PrestaS

    Campaign Monitor
    (501)4.1 out of 5
    Optimized for quick response
    Optimized for quick response

    Campaign Monitor is the leading provider of simple and elegant email marketing software for business. Millions of marketing professionals at more than 250,000 companies around the world, including BuzzFeed, Coca-Cola, Disney, Rip Curl and the San Diego Chargers, use Campaign Monitor to run email marketing campaigns that deliver results for their business. Founded in 2004, Campaign Monitor has offices and around the clock support in 20 cities globally, including San Francisco, New York, London an

    iContact
    (776)4.1 out of 5
    Optimized for quick response
    Optimized for quick response

    Professional email marketing from iContact helps businesses of all stages and sizes get results. From the small business just getting started to the professional marketer looking for strategies to maximize campaigns to the high-volume sender with 15,000 to 5 million+ subscribers, iContact offers a plan to meet every need. ***ICONTACT INCLUDES***: DRAG AND DROP EDITING Our modern and intuitive interface simplifies message creation LIST MANAGEMENT All the tools you need to manage a growing and

    Marketers can use Email Studio, part of Salesforce Marketing Cloud, to quickly build and send personalized email — everything from basic newsletters to complex campaigns. Salesforce delivers promotional, transactional, and triggered messages with robust real-time reporting to track and optimize performance. Email Studio has features and capabilities for any email marketing strategy. With native predictive intelligence and behavior, robust first-party data, marketers can create timely and highl

    AWeber, headquartered in Chalfont, Pa., has helped more than 1 million businesses, entrepreneurs and bloggers increase sales and profits through its suite of web-based email marketing and automation tools and education. AWeber works with more than 450 partner software solutions, allowing AWeber to seamlessly integrate with the apps and services customers already leverage. AWeber’s signature customer solutions team has garnered multiple awards, including Stevie® Awards for Customer Service in 201

    Robly Email Marketing is an Email Marketing Platform for small and medium sized businesses. Features include a drag-and-drop marketing automation builder, a lightweight CRM, and premium email marketing that guarantees 50% more opens.

    Simplify the way that you drive customers engagement and achieve your business goals with SendGrid Marketing Campaigns! Enjoy powerful, yet straightforward segmentation, flexible and frustration-free campaign editing, and actionable analytics—all powered by the leading email service provider trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. We help marketers like you send with confidence by providing: :: FLEXIBILITY TO WORK YOUR WAY Our campaign building process

    Mad Mimi is the easiest way to create, send, share and track email newsletters online. Mad Mimi is for people who want email marketing to be simple. Every day, over 40 million emails are sent, shared and tracked using our delightful and powerful service. About Us: Originally, we didn’t set out to create an unusually good email marketing company. We had simply set out to create an unusually good email. We needed something stylish, simple and easy to make, to promote our little music company.

    GMass is a plugin for Gmail that makes it so you can send email marketing and email automation campaigns from right inside your Gmail account.

    Litmus is the easiest way for teams to create great email for every subscriber, everywhere. Litmus is an email creation, testing, and analytics platform that empowers marketers and designers to confidently deliver superior customer experiences.

    Klaviyo
    (121)4.4 out of 5
    Optimized for quick response
    Optimized for quick response

    Klaviyo is a modern marketing platform that lets ecommerce brands build an unlimited number of high-value customer relationships. Unlike other software, Klaviyo does not force you to trade off between ease of use and powerful functionality—and that means merchants can take advantage of the most impactful email and Facebook strategies without slowing down. Join the over 15,000 businesses growing faster & building amazing customer experiences across their owned marketing channels.

    SendPulse maximizes the core metric of e-mail marketing - newsletter open rate - atomatically. We collect tons of data about billions of subscribers in our system and predict the best time and channel for each subscriber when to deliver the next message to him. In a result our customers see 50% open rate increase in average. SendPulse Al is an integrated messaging platform with the "Artificial Intelligence" system and Personalization to make customer service agents superhuman, that enables user

    Emma
    (412)4.0 out of 5
    Optimized for quick response
    Optimized for quick response

    It’s time to get more from your email marketing. Emma's powerful digital marketing platform makes it easy for marketing teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more timely, personalized and effective communications. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers world

    Pure360 was founded in 2001, we are a UK-based email & SMS marketing provider who specialise in understanding our clients and getting the very best results from their campaigns. We work with over 1,400 organisations including brands such as Wagamama, innocent drinks, The FT, Bravissimo, PayPal and Occam. Our company vision is “redefining email to transform our customers’ digital marketing results”. We allow marketers to send clever, results-driven campaigns without over complicating thin

    The OpenMoves OM3 platform is an Enterprise level email marketing platform that's extremely easy to use and comes with our I-do™ and We-do™ services so you can choose how you want to want to work with us(self service or full service). Experience the easiest drag-and-drop functionality to create mobile responsive email templates, automated drip campaigns, lead scoring, segment users based on behavior, and much more. Advanced features include cart & browse abandonment, Salesforce and MS Dynami

    With Moosend you can easily manage multiple email campaigns and mailing lists, as well as design and send striking, responsive newsletters created on the built-in campaign editor. Upgrade your email marketing campaigns with intelligent email automations, personalization tags and social media integration. Get meaningful campaign reports and watch your statistics feed in real time. To get the 5k contacts plan for free, copy and paste this link to your browser https://goo.gl/Hnw4uN and test our pl

    MailerLite is an email marketing service provider with a focus on beautiful email design and exceptional customer support. Their goal is to remove the complexity from email marketing with easy-to-use, yet powerful features. You can create sophisticated email campaigns, track results, manage your subscribers, and grow your email list with custom popups and landing pages. MailerLite offers the same advanced tools and integrations of other providers, yet they manage to keep it simple and fun to use

    Campayn allows you to create, share and track newsletters and marketing emails.

    Lets you easily create beautiful, full-color emails with no technical or design skills.

    Amazon Simple Email Service (Amazon SES) is a bulk and transactional email-sending service.

    Elastic Email is an all-in-one email delivery platform. We offer an SMTP Relay, robust HTTP API, and a User Interface that has a complete suite of tools and features for managing contacts, templates, campaigns, and reports. We specialize in delivering transactional and marketing email.

    Gold Lasso is a free email service provider exclusively for media companies helping them monetize their email assets with native advertising and email newsletter automation.

    Benchmark Email allows you to grow, engage and increase sales with your audience thanks to an integrated, automated and complete feature set built to help businesses of any size

    Customer.io is a behavioral messaging platform that uses your app's data to automate hyper-personalized customer messages at scale. You can harness your customer's behavioral data and use advanced segmentation across web and mobile channels to empower your marketing and product teams to automate targeted, contextually-relevant messages. Customer.io helps you optimize your customers' experience while driving retention and conversion. By taking the first step toward incredibly authentic customer

    Campaigner is a powerful email marketing automation platform built to enable businesses to create powerful personal connections with their customers. With industry-leading features and services, Campaigner provides its customers with the tools needed to execute complex email marketing campaigns at scale and have a positive impact on their bottom line revenue.

    Emercury
    (17)4.8 out of 5
    Optimized for quick response
    Optimized for quick response

    Emercury helps marketers, entrepreneurs, and business owners with nurturing their leads to customers, converting more sales to existing customers, and educating your customers to increase retention through our easy to use email marketing automation platform. Our approach to email marketing is all based around educating the marketer on email marketing best practices. We become your extended email marketing specialists whether it be for optimizing automation’s, improving delivery or improving eng

    ExpressPigeon
    (49)4.7 out of 5
    Optimized for quick response
    Optimized for quick response

    ExpressPigeon is a high-performing, cloud-based marketing, and transactional email automation service. Its clients are provided with a complete and cost-effective solution for list-based, transactional and automated email needs. Users of our system hail the ease and depth of our editor and are able to dive deep into personalization and segmentation to send highly targeted campaigns, which look great across all providers and devices. White-labeled, private IP addresses make messages appear as com

    Founded in 2007 as a technology service provider for email marketing, CleverReach® now has more than 175,000 customers in 152 countries. Providing excellent value for money, advanced technology and a wide range of interfaces to CMS, CRM and shop systems, our solution is easy to set up and ready to use in minutes, backed by our legendary service and support. Expert customer support, the highest technology standards and easy implementation – that’s CleverReach®.

    Mailigen is a new generation of integrated marketing platform, which includes social, email and mobile marketing. Mailigen offers email marketing automation software and services. Email marketing helps you grow your audience and build loyal relationships with your customer base. With Mailigen you can count on full performance of email, mobile and social media marketing. Send responsive emails and get in-depth reports to analyse your performance. It's free to try and offers knowledgeable customer

    Experian email marketing, CheetahMail, is a data-driven email technology that enables clients to build relevant relationships and personalized communication with customers. Users can take control of their customer's data, optimizing the engagement strategy to deliver intelligent interactions across all channels, in real time, every time.

    Ongage is a email marketing front-end platform that connects to multiple email service providers, and cloud SMTP relays. Ongage offers campaign management tools including: List management, Personalized and Dynamic Content, Multi-View In-Depth Analytics, Triggered Emails & Drip Automation, A/B/C/D/E Testing Tools, Advanced Segmentation Tools and more!

    Mailjet is a powerful email service provider used by +150,000 companies all over the world to create, send, and track their marketing and transactional emails. EMAIL API Mailjet’s flexible infrastructure can auto-scale to send up to 15M emails/hour (per user) via our Email API, even during peak sending periods. Our proprietary architecture is based on low-level optimized code and a distributed cache strategy, which allows us to achieve the most rapid processing possible. Mailjet is ISO27001 cer

    Sendwithus
    (88)4.1 out of 5
    Optimized for quick response
    Optimized for quick response

    Sendwithus is an email production platform that helps organizations create and change transactional and triggered email faster. Our platform simplifies email creation with a robust API, an intuitive, visual editor, and built-in device testing, allowing for truly collaborative email strategy and execution. A centralized hub for email content creation, approval, and publishing, our solution empowers Product, Marketing, CRM, and Loyalty teams to efficiently create and test meaningful, dynamic comm

    SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. **Start with 14 days free trial (no credit card required). **Pricing starts at $7.49/

    Wishpond is a platform of simple tools for lead generation and marketing automation used by more than 5,000 businesses: Landing Pages: Build, publish & A/B split test mobile-responsive Landing Pages in minutes. Website Popups: Convert more website visitors into leads with website popup forms. Forms: Embed Lead-Generation Forms on your website and blog. Contests & Promotions: Run Facebook Sweepstakes, Photo Contests, Instagram Hashtag Contests and more. Marketing Automation: Trigge

    MoonMail is an Email Marketing Software Platform to send Email Marketing Newsletters. So simple to use that your grandma could do it. With MoonMail you can easily create and design successful email marketing campaigns. MoonMail provides a comfortable and clean way to analyze your success and performance through clear metrics, reports, and statistics. MoonMail allows you: * Customize and adapt your message using our Template Library * Create your custom design with our easy-to-use drag and d

    FreshMail is an innovative email marketing system that makes it easy to create and send online campaigns. Its intuitive user interface lets you design and customize beautiful newsletters that get attention and results. It also provides powerful tools to automate much of your work and gather insights into the behavior of your customers. Open a free FreshMail account today and put the power of email marketing to work for you.

    With Emailvision's integrated marketing solutions your targeted messages always reach the right audience. Try out our innovative campaign management solution.

    The term online marketing covers a lot of ground, from promoting your business in search engine results to emailing newsletters or special offers to your customers. The good news for business owners like you is that all of these different strategies work in their own way.

    WordFly is a digital marketing product built just for arts, entertainment, culture and sports organizations. We help you attract new fans and engage your audience with email marketing, sms, forms, surveys, landing pages and RSVP for events. Easy to use, always innovative and supported by people with 20 years experience in marketing entertainment venues.

    Vision6 is a provider of email and SMS marketing software designed for marketers and agency professionals. Vision6 allows you to send beautiful emails, reach customers immediately with SMS, grow your subscribers and make life a little bit easier with automation. We also contribute to the email marketing community by providing free webinars, training and resources plus we produce the Email Marketing Metrics Report.

    EmailOctopus offers email marketing for next to nothing, via Amazon SES.The platform provides a simple and intuitive user interface which allows marketers to create their own rich HTML emails, and deliver them to subscribers inboxes with only a few clicks.

    VerticalResponse®, a Deluxe company, helps businesses connect with their customers on email, social media and more. Create, manage and optimize email marketing campaigns in just a few clicks, with no design or coding experience needed. Choose from a variety of mobile-responsive, attractive templates, or build messages from scratch using our easy email editor. Save time with automatic welcome messages and other autoresponders that ensure a great experience for your email subscribers. Engage you

    Customerly is a new and easy way to create true and strong relationships with your customers.

    Yet Another Mail Merge (YAMM), is an email marketing tool for Gmail users. It helps to run and track well-targeted email campaigns using Gmail and Google Sheets. Yet Another Mail Merge is easy to setup and we offer a daily free quota for everyone with a Gmail or G Suite account. All you need to know is how to use Gmail and a spreadsheet. With close to 1 million users, Yet Another Mail Merge is the top mail merge tool for Gmail users

    FireDrum provides powerful email marketing solutions for businesses & organizations of any size, from do-it-yourself to white label or fully managed services. Our platform combines our easy-to-use Email Studio to create email templates with industry best customer support, that can be customized to suit your needs.

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