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Email Marketing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Email Marketing Software

Email marketing software helps marketers send a commercial message to a group of people via email. These tools can be used to design and build customized emails, either using HTML and CSS or via easy-to-use visual editors. With email marketing software users can build and manage opt-in email lists, segment those lists to target email sends, and manage unsubscribes or subscriber responses.

Email marketing platforms that integrate with CRM software tools can enhance the segmentation capabilities of the platform.

Email marketing is commonly a feature of marketing automation tools. This category includes products which are point solutions for email marketing and do not generally offer a full suite of additional automation features across multiple channels. For more information on the email marketing capabilities provided by marketing automation products, please see the Marketing Automation category page.

To qualify for inclusion in the Email Marketing category, a product must:

Enable the creation and sending of emails via HTML or WYSIWYG editor
Provide email templates
Allow users to preview and send test emails
Store, track, segment, and manage email contact lists
Provide campaign-based reporting and analytics
Not provide additional marketing automation features in channels other than email as their core function

Top 10 Email Marketing Software

  • Mailchimp
  • Constant Contact
  • Sendinblue
  • Zoho Campaigns
  • iContact
  • Campaign Monitor
  • MailerLite
  • AWeber
  • Salesforce Email
  • GMass

Compare Email Marketing Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(10,953)4.3 out of 5
Entry Level Price:$0

Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Millions of businesses and individuals - from com

(4,404)3.9 out of 5
Entry Level Price:Starts at $20 (per month)

Constant Contact helps small businesses, nonprofits, and individuals dream smarter with all the tools they need to market their ideas, build a professional brand online, attract customers, and sell more products. - Email Create professional emails, find new customers, and drive sales for your business. - Websites Get a custom-designed website in just minutes with our intelligent Website Builder. - Stores Open your online store and start selling in a few simple steps. Setup is free. - Domains

(1,129)4.6 out of 5
Entry Level Price:$0 / month

Trusted by over 180,000 businesses worldwide, Sendinblue is an all-in-one marketing platform for engaging with your contacts and building better customer relationships through targeted and meaningful communication. Cover your entire marketing funnel with our all-in-one solution for marketing automation, email marketing, SMS marketing, chat, Facebook Ads, CRM and for sending transactional messages via email and SMS. Sendinblue's real power comes from the flexible and versatile marketing automat

Zoho Campaigns is an email marketing automation product that helps you reach your subscribers with the right message at the right time. You can create beautiful emails in minutes using the pre-designed templates, layouts, and the drag-and-drop editor.  Say goodbye to importing and exporting list data from CRM for the sync function in Zoho Campaigns takes over this chore for you so you can focus on growing your audience, customers, and sales. You can also embed our ready-made sign-up forms on yo

(1,075)4.1 out of 5
Optimized for quick response
Entry Level Price:$15 /month

Professional email marketing from iContact helps businesses of all stages and sizes get results. From the small business just getting started to the professional marketer looking for strategies to maximize campaigns to the high-volume sender with 15,000 to 5 million+ subscribers, iContact offers a plan to meet every need. ***ICONTACT INCLUDES***: DRAG AND DROP EDITING Our modern and intuitive interface simplifies message creation LIST MANAGEMENT All the tools you need to manage a growing and

(602)4.1 out of 5
Optimized for quick response
Entry Level Price:$9 / month and up

Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions. Beautiful templates, drag-and-drop builder, and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers without any technical expertise.

(330)4.6 out of 5
Entry Level Price:Free

MailerLite is the email marketing software that is laser-focused on providing exceptional value to its existing customers—including an intuitive user experience, fast 24/7 live support and straightforward pricing that makes sense for small businesses. Designed for people of all skill levels, MailerLite empowers you to create professional campaigns from start to finish. Grow your audience with custom landing pages, forms and pop-ups, use the intuitive drag & drop editor and pre-designed temp

(561)4.2 out of 5

AWeber is a market leader of small business email marketing software. Founded in 1998, AWeber has over 20 years of proven success helping more than one million customers around the world reliably connect with their prospects and customers through powerfully-simple email marketing software. Along with its award-winning 24/7 US-based customer support, AWeber delivers the ability to quickly build responsive landing pages, load and manage contacts, send amazing emails, send instant push notification

(1,183)3.9 out of 5
Optimized for quick response

Marketers can use Email Studio, part of Salesforce Marketing Cloud, to quickly build and send personalized email — everything from basic newsletters to complex campaigns. Salesforce delivers promotional, transactional, and triggered messages with robust real-time reporting to track and optimize performance. Email Studio has features and capabilities for any email marketing strategy. With native predictive intelligence and behavior, robust first-party data, marketers can create timely and highl

(551)4.8 out of 5

GMass is a plugin for Gmail that makes it so you can send email marketing and email automation campaigns from right inside your Gmail account.

(891)4.5 out of 5
Entry Level Price:$19 per month

Robly Email Marketing's breakthrough RoblyID technology increases list growth speed by 10x. How? We identify 35% of your anonymous website traffic and add their contact record to your list. No one else has this technology. Get 50% more opens with our innovative open technologies - OpenGen, RoblyAI, and RoblyENGAGE.

(244)4.7 out of 5
Entry Level Price:$0 for life

With Moosend you can easily manage multiple email campaigns and mailing lists, as well as design and send striking, responsive newsletters created on the built-in campaign editor. Upgrade your marketing campaigns with intelligent email automation, personalization tags, landing pages, and subscription forms. Get meaningful campaign reports and watch your statistics feed in real-time. You can test Moosend for as long as you like with our free forever plan as long as you have less than 1,000 s

(78)4.4 out of 5
Optimized for quick response

At Litmus, we know the importance of continuous innovation. By staying in front of industry trends, we are able to provide cutting edge solutions for marketers around the world. With the latest release, simplify your workflow, create more effective emails, and get valuable insights that can inform and improve the results of your other marketing channels—all within one, seamless view. Major global brands across every industry and vertical trust Litmus to make email better and easier than ever, i

(100)4.6 out of 5
Entry Level Price:39 $

Snov.io is your perfect CRM for efficient contact management and powerful cold outreach. Find more convertible leads, verify contacts, track your lead's progress, and automate cold outreach. Save your sales team's time and improve your revenue with personalized automated outreach and over 2000 integration options.

(462)4.0 out of 5
Optimized for quick response
Entry Level Price:Starting at $89 per month

It’s time to get more from your email marketing. Emma's powerful digital marketing platform makes it easy for marketing teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more timely, personalized and effective communications. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers world

(93)4.4 out of 5

Convertkit is a marketing automation tool that delivers a simple solution for drip email campaigns and create easy forms and drip campaigns to automatically send mails to new subscribers.

(128)4.7 out of 5
Optimized for quick response
Entry Level Price:$100.00 monthly, per user

Interseller is a NYC-based SaaS company in the recruiting tech space. Since 2016, we've been helping teams around the world build more predictable client and candidate pipeline. Our platform helps reduce the time it takes to engage with prospects and candidates. Interseller can find and reach out to any personal or work email address through automated and personalized email sequences, all while keeping 25+ CRMs and ATSs up-to-date.

(64)4.9 out of 5
Entry Level Price:$0 / 14 days

rasa.io sends an individualized and completely custom newsletter to each one of your subscribers, every time you send. You choose the sources and the topic and rasa.io handles the rest. Our AI collects and sifts through the articles your sources produce to pull only the most relevant to your newsletter. Articles are then filtered and designated to be sent to each individual subscriber based on their own unique interests.

(30)4.4 out of 5

Bluecore is a marketing technology company that’s reimagining how the world’s fastest growing retail brands transform casual shoppers into lifetime customers and is ensuring retailers dominate the permanent shift to digital through multi-channel personalization. Through its patented retail data model and the recent release of Bluecore Communicate™ and Bluecore Site™, brands are now able to personalize 100% of communications delivered to consumers through their email and ecommerce shopping exper

(125)4.8 out of 5
Optimized for quick response

The OpenMoves OM3 platform is an Enterprise level email marketing platform that's extremely easy to use and comes with our I-do™ and We-do™ services so you can choose how you want to want to work with us (self service or full service). Experience the easiest drag-and-drop functionality to create mobile responsive email templates, automated drip campaigns, lead scoring, segment users based on behavior, and much more. Advanced features include cart & browse abandonment, PipeDrive, Salesforce a

(53)4.7 out of 5

Second Street is an audience engagement software platform used by over 4,000+ companies. Our platform gives users the power to build contests, interactive content, and emails. This includes sweepstakes, photo contests, ballots, quizzes, polls, newsletters, drip campaigns, and more! Our partners use Second Street to drive revenue, database growth, and audience engagement. They do this by selling sponsorships to advertisers or creating custom solutions that identify hot sales leads, add new peo

Simplify the way that you drive customers engagement and achieve your business goals with SendGrid Marketing Campaigns! Enjoy powerful, yet straightforward segmentation, flexible and frustration-free campaign editing, and industry-leading deliverability—all powered by the leading email service provider trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. We help marketers like you send with confidence by providing: :: MORE EFFICIENT EMAIL BUILDING Our campaign build

(49)4.4 out of 5

An all-in-one AI marketing platform and a Customer Success Team whose sole mission is to get you better results. We are a break from the norm. We are Pure360. Integrate: Connect your disparate data sources. And collect all your data in a customer data platform. Easy for you to analyse and gain useful insights for you email marketing and multi-channel marketing success. Analyse: With our out of the box data dashboards, identify your most valuable customers; or those that have lapsed; understand

(120)4.7 out of 5
Entry Level Price:$24 user/month

NetHunt CRM blends entirely with Gmail, placing the full-featured CRM right next to your emails. Everything you need is now available in Gmail inbox: customer profiles, deals and opportunities, data filters and views, team collaboration, email tracking, bulk email campaigns, and much more! Built inside Gmail -- Integrated with Google Apps -- Available as a web version! NetHunt has Professional and Enterprise subscription that plans are coming with the 14-day trial – no credit card required.

(81)4.6 out of 5
Entry Level Price:$524

SendPulse maximizes the core metric of e-mail marketing - newsletter open rate - atomatically. We collect tons of data about billions of subscribers in our system and predict the best time and channel for each subscriber when to deliver the next message to him. In a result our customers see 50% open rate increase in average. SendPulse Al is an integrated messaging platform with the "Artificial Intelligence" system and Personalization to make customer service agents superhuman, that enables user

(21)4.5 out of 5

Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that’s not otherwise possible. Wunderkind drives $1.2 billion dollars annually in directly attributable revenue for top e-commerce brands like Uniqlo, Sonos and HelloFresh, often ranking as a t

(70)4.7 out of 5

lemlist offers a large set of features to control all the process of email outreach.

(23)4.5 out of 5
Entry Level Price:$74 per month

Pinpointe is an email marketing vendor, headquartered in Silicon Valley CA. Pinpointe’s multi-level structured Email Marketing is designed for businesses and agencies sending high email volumes. Pinpointe is a collaborative platform where marketing teams can create, develop, send and track successful email marketing campaigns at scale. Whether you’re managing a single team or hundreds of teams, partners or agency customers, Pinpointe’s multi-level account structure aligns with your business op

(50)4.1 out of 5

Benchmark Email makes the tools you need simple, so you can get back to building relationships, accelerating your business and raising the bar.

(56)4.7 out of 5

Ongage is an advanced email marketing platform designed to drive measurable growth by providing a feature-rich dashboard. It offers email marketers seamless access to top-tier delivery vendors, and the ability to execute campaigns via one or more email delivery systems. Coupled together with a marketing analytics suite, the end result being improved deliverability, performance and ROI.

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Check out the G2 Grid® for the top Email Marketing Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
Leaders
High Performers
Contenders
Niche
SmartFocus
Salesforce Email
iContact
Aurea List
VerticalResponse
Mailchimp
Constant Contact
Apptivo
Campaign Monitor
ExpressPigeon
AWeber
CleverReach
Zoho Campaigns
Everest (formerly 250ok and Return Path)
Benchmark Email
Mad Mimi
Mailjet
Elastic
Amazon
WhatCounts
Emma
Mailigen
Sendinblue
MailerLite
MPZMail EMail Marketing
Gold Lasso
DirectIQ
Totango
Pinpointe
Vero
Pure360
Leanplum
Mapp Empower
Flexmail
OpenMoves OM3
Campaigner Email
Campayn
FreshMail
MailZak
Bluecore
SubscriberMail
Wishpond
Acymailing
Vuture
Robly
Flashissue
Moosend
Mailify
SendPulse
EasySendy Pro
Ungapped
QuickMail
HelpCrunch
Vision6
Prospect.io
NetHunt CRM
Convertkit
Dyspatch
FireDrum
Sendloop
SendX
Sender.net
Interseller
Snovio
FeedOtter
Remarkety
BounceX
Emercury
YAMM
PoliteMail
StoneShot
rasa.io
popcorn Email Marketing
EmailOctopus
GMass
ReachMail
MoonMail
Interspire
Cheetah Messaging
Second Street
Litmus
WordFly
Twilio SendGrid Marketing Campaigns
EmailOpen
Gist
phpList
Sendy
Mailee.me
GoDaddy Email Marketing
lemlist
Tellody
Ongage
Square Marketing
AiTrillion
BigMailer.io
Data Axle Inboxable
Market Presence
Satisfaction

Learn More About Email Marketing Software

What is Email Marketing Software?

Email marketing software assists marketing professionals with the design and delivery of email messages. They help businesses establish brand identity and develop a structured, communicative approach to an email marketing strategy. Email marketing software is designed to promote commercial messages to a specific, targeted group of people, with email serving as the catalyst. Email marketing campaigns can assist with customer acquisition, increase customer engagement, and establish brand identity.

Teams that plan on implementing an email marketing solution should establish the size of their audience and the potential growth of their mailing list in the near future. Many free email marketing software options limit the amount of emails users can send within a specific time period, which can be a problem for users that have a large email list. For users that have a very large email list, they should consider a platform that allows users to send unlimited emails.

Key Benefits of Email Marketing Software

  • Build professional-looking emails using email templates or HTML
  • Manage multiple lists of subscribers and tailor messaging to specific audiences
  • Increase efficiency in communicating with customers through automated emails
  • Improve the effectiveness of email marketing campaigns through A/B testing and reporting tools
  • Track engagement to see who has opened emails or engaged with content within the message
  • Automatically add and remove subscribers from mailing lists based on user preferences

Why Use Email Marketing Software?

Using email marketing software can assist a company of any size in the creation of unique and engaging email marketing campaigns, loyalty emails, and other forms of digital messaging. These platforms help provide a personal touch while maintaining a clear message and allowing for the ability to scale for larger audiences. By establishing targeted mailing lists, email marketing tools can help reach the desired audience at the right moment. In most cases, there are two major areas of email marketing: promotional emails and loyalty emails. Promotional emails include newsletters and advertisements, while loyalty emails are communications triggered by consumer action, like transactional emails, or are used to nurture an existing relationship, such as personalized newsletters.

Email marketing software can help your organization compile a list of potential leads that can be used in your mailing list, control and segment your audience, and gather tracking information to better understand the influence of a campaign. Email marketing can be an integral part of any marketing strategy, especially when coupled with marketing automation software tools, giving you a succinct message across all marketing channels.

Emails sent with email marketing tools serve many purposes. One reason is to enhance the relationship with current or previous customers, which in turn helps to encourage loyalty and attract repeat business. Emails can also be sent with the purpose of acquiring new customers or convincing current customers to take action or purchase something immediately. Automation features included with most email marketing tools help companies schedule and distribute personalized emails efficiently. Segmented and organized email lists also allow for accurate tracking of data points, such as email open rates and the number of subscribers. Overall, email marketing software provides your business with useful tools to integrate into a marketing strategy.

Email marketing software can be used to solve a variety of business problems frequently encountered by marketing teams and other business professionals. Common problems email marketing software solves includes establishing a brand identity, improving customer communications, and customer segmentation.

Establishing brand identity — Establishing a focused, consistent brand identity is a crucial part of any marketing strategy. Crafting a marketing email or loyalty email that reinforces a company's overall message and style helps create marketing cohesion across all channels. Using this type of strategic approach can improve customer engagement and retention. Templates within the email marketing platform can be customized to remain consistent with specific style guides, creating continuity between a business' website and marketing materials. Creating a solid brand identity through email marketing is a quick way to gain audience attention and reinforce an overall message.

Loyalty communication — Communicating personalized content in an email newsletter or curated loyalty campaign builds audience trust. Email marketing software allows users to tailor content for a specific audience, providing relevant and engaging information for consumers. It provides a way to engage with the established audience, giving the user unique insights into consumer preferences and interests. It also allows marketers to share new features with subscribers, helping determine a successful strategy to reach new audiences.

Customer segmentation — Customer segmentation lists simplify the email sending process, making it easy to send recipients relevant content based on their location in the sales funnel. Segmenting email marketing lists helps determine the type of content a group wants to have delivered, typically leading to better open and click rates.

Email automation — The ability to send thousands of emails for a campaign at once is a strong reason to implement an email marketing solution for companies that have a large number of recipients. The entire manual process of sorting through recipients, entering a subject line, and sending the email out is automated efficiency.

Who Uses Email Marketing Software?

Email marketing is an important type of campaign strategy for marketers and sales teams alike. These two teams utilize email marketing platforms the most:

Marketing teams — Marketing teams work together to create a successful marketing email campaign. Using email marketing software, several aspects are planned in advance in order to curate a specific email marketing campaign. Designers, writers, developers, and managers contribute to the big picture of a campaign and use email marketing platforms to centralize the workflow.

Sales teams — Sales teams typically provide the idea for a marketing campaign and work with marketing teams to create an impactful one. Email marketing is useful for making sales and is a practical outlet for sales teams of all types.

Kinds of Email Marketing Software

Promotional — The most common use for email marketing software is for promotional purposes. These emails are for potential customers, or top-of-funnel recipients, and are intended to bring in leads and sales.

Loyalty — Loyalty emails focus on bottom-of-funnel recipients and lead nurturing. These emails are generally more tailored and serve to build on an existing relationship with a customer. Loyalty emails can take the form of newsletters, reminders, and transactional notifications.

Email Marketing Software Features

Email customization — Most email marketing tools will offer both templates for designing email marketing campaigns and HTML functionality for users to design their own. Some users love the flexibility of HTML email design compared to templates, which some find to be too cookie-cutter, while others with fewer technical skills may find they prefer using templates instead. Some products have a greater variety of template offerings or more user-friendly design tools for less technical users. Email marketing solutions that don’t offer built-in email template builders are often able to integrate with email template builder software.

Reporting — Email marketing tools often provide a variety of reporting options, including click-through rates, deliverability success, and open rates. When selecting a product, have a strong understanding of which reporting features are important to your marketing team and ensure that your selected provider offers them.

A/B testing — A/B testing allows users to test different versions of an email to see which one has the best results, similar to that of standalone email deliverability software. This could include varying either the email content or the subject line and sending the varied message to a split list. This functionality can be highly effective in improving success rates, so it is important to know whether your provider offers it. Additionally, email and mobile preview allows users to catch potential formatting mistakes prior to sending an email in a simplified format of email testing software.

Advanced targeting — One of the advantages of email marketing tools is that they offer a number of options to help improve the results of your email marketing campaign, including the ability to target campaigns through segmented lists. Advanced targeting features like these may vary from product to product, so buyers should have a firm idea of what targeting and reporting features are important to them and their business before selecting an email marketing tool.

Automated email responses — Personalized emails fortify customer loyalty with little effort and fuel efficiency. With continuous email engagement, recipients are connected without the effort of curating manual responses. Automated emails are ideal for general brand awareness, onboarding processes, and personalized notifications tailored to the recipient.

Potential Issues with Email Marketing Software

Compliance — Compliance is generally a difficult roadblock to handle. In the case of email marketing software, the biggest obstacle is typically the CAN-SPAM Act. The CAN-SPAM Act is a series of requirements for mass emailing that email marketers are required to comply by when sending out campaigns. Failure to adhere to CAN-SPAM requirements can come with hefty fines. When choosing an email marketing tool, make sure to verify whether it complies with CAN-SPAM requirements to avoid any issues. Additionally, the General Data Protection Regulation (GDPR), which went into effect in 2018, impacted the way customer data is handled. The GDPR regulates how companies use personal data and requires consent concerning the handling of personal data.

Spam filters — Spam filters are a standard offering from email software platforms and are notoriously difficult to work around. Many email marketing platforms offer spam filter diagnostics to better understand why emails end up in spam folders, as well as ways to prevent email from ending up there.

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