Front

By Front App

4.7 out of 5 stars

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Front Reviews & Product Details

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Starter

$25.00
1 user/month

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Overall

-17 below category avg

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59% Response Accuracy
70 Safety Score

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Front Reviews (2,458)

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Reviews

Front Reviews (2,458)

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4.7
2,459 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the ease of use and team collaboration features of Front, highlighting how it streamlines communication and keeps everything organized. The ability to tag colleagues and manage shared inboxes enhances productivity, making it easier to track conversations and assign tasks. However, some users note that the mobile app performance could be improved.

Pros & Cons

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Charlie M.
CM
Chief Operations Officer
Small-Business (50 or fewer emp.)
"Great solution for handling external communication internally"
What do you like best about Front?

Front is great for quick communication between team members and easily answering all written inquiries across the org from one central platform. They allow for integrations with Dialpad that allow our employees to answer text messages through it as well as a live chat integration so they can speak with visitors as they come to our website. Set up is easy and support is great. It performs well, is easy to use and learn, and is affordable for our organization. Review collected by and hosted on G2.com.

What do you dislike about Front?

The biggest issue I've found with Front has been personal inboxes. General inboxes are great but personal don't always function as would be expected (ie issues with accessing individual inboxes and sharing all info with teammates). This seems to have improved some, but it is still frustrating looking for an email across your organization and needing to go into individual inboxes to locate it depending on where it has ended up. Review collected by and hosted on G2.com.

Response from Michael Hughes of Front

Hey Charlie, thanks for the review here! We're delighted that Front is helping speed up communication between team members and assisting with them answering inquiries. In addition, we'd love to know more about where the personal inboxes are not working as expected for you. If you'd like to share more feedback, please don't hesitate to reach out to support@front.com

As for any aware incentive. We occasionally send an email containing details of the offer currently available. If you did not receive that before posting your reivew, please also let us know.

Adil S.
AS
Team Lead
Mid-Market (51-1000 emp.)
"Streamlines Customer Support with Ease, But Room for Improvement"
What do you like best about Front?

I use Front to respond efficiently to customer emails and tickets while managing my team of customer service agents. It’s easy to navigate, and the quick, simple filters make a real difference when prioritizing tickets by urgency. With just a glance, I can see my team’s activity and manage their inboxes, which helps me allocate work more effectively.

I especially appreciate how Front removes the confusion that often comes with shared inboxes. Features like routing and assigning emails have a noticeable impact on day-to-day work. Conversations can be automatically directed to the right team or person based on rules, which saves time and helps ensure nothing gets missed. Assigning emails also creates clear ownership, so everyone knows exactly who is responsible for responding, reducing duplicate replies and unnecessary delays.

Rules and macros further streamline repetitive tasks, such as tagging emails or sending standard responses, which makes handling a high volume of emails much more efficient. Overall, Front smooths out the workflow and improves coordination across the team. Review collected by and hosted on G2.com.

What do you dislike about Front?

While Front is a very powerful tool overall, there are a few areas where I think it could be improved. One thing I’ve noticed is the AI feature: it’s very helpful, especially for drafting and summarizing emails, but there used to be an option to adjust the tone of responses (for example, making them more formal, casual, or empathetic). I found that control really useful. I’m not entirely sure whether it’s been removed or changed, but having that option clearly available again would definitely enhance the experience.

Another area is automation. Sometimes the automation rules and workflows can be a bit complex to set up at first, and I’ve also run into cases where the AI chatbot says it’s applying rules but doesn’t actually do so. Review collected by and hosted on G2.com.

Response from Otto B of Front

Thanks so much for the super-detailed review, this is super helpful and great feedback.

If you do ever run into any other situations where rules are not being applied as expected, please don't hesitate to let our team know in our Front Portal: https://help.front.com/en/customer-portal

AA
Traffic Specialist
Mid-Market (51-1000 emp.)
"Excellent communication and nice new features "
What do you like best about Front?

It’s a very user-friendly platform. The AI features to adjust tone, improve grammar, or translate messages are a huge plus, helping us maintain a professional image for customer support.

It also allows us to set up rules so emails and requests are automatically assigned to each team member, significantly reducing the daily manual work we would otherwise have to do. Additionally, it is easy to integrate with our organization’s existing platforms, which makes implementation smooth and efficient. Review collected by and hosted on G2.com.

What do you dislike about Front?

Some emails are occasionally delayed and take a bit longer than expected to arrive. We use Front daily so the volume of email is high. On the other hand, using private tags can sometimes be tricky. When an email is archived or snoozed, it may also be archived or snoozed within the tag folder. This can be confusing, especially if someone doesn’t know that they need to drag the email out of the main inbox so it remains visible under the tag without being archived. Review collected by and hosted on G2.com.

Response from Otto B of Front

Hi Adriana! Thank you so much for taking the time to share your thoughts and feedback on your experience with Front so far! 😁 Glad to hear that you and the team are already reaping the benefits of collaborating with Front!

We'd be happy to assist further with your notification rules, if you'd like 😊 Please feel free to reach out to support@frontapp.com for further assistance!

AK
Enterprise (> 1000 emp.)
"Makes customer service work enjoyable"
What do you like best about Front?

Front is the email channel that we use at my place of employment. I'm in sales so we use this app to communicate internally with each other, customer service, production facilities, and for customer support as well. All of our emails stay organized and we can search and filter with ease in order to find what we are looking for. We LOVE the @mention feature in Front and use it frequently. Review collected by and hosted on G2.com.

What do you dislike about Front?

I fully understand if it is unable to link to a Microsoft account, but we would love it if Front had the ability to link up with Microsoft Teams for ease of use and collaboration between calendars. Review collected by and hosted on G2.com.

Response from Otto B of Front

Hey Amber,

Thank you for taking the time to share this review.

I am glad to hear Front is helping your team keep communication organized across departments, and that search, filters, and mentions make it easy to collaborate and find what you need quickly.

I also appreciate the feedback on Microsoft Teams. We hear how valuable a Teams integration could be for smoother collaboration, especially around calendars. Thanks again for sharing your experience and suggestions.

Mélanie N.
MN
BtB accountant
Small-Business (50 or fewer emp.)
"Simplified Email Management and Efficient Integration"
What do you like best about Front?

I love that Front is an all-in-one tool, easy to use. I find it very practical to be able to tag colleagues and discuss an email, which allows for quick communication. What I appreciate the most is the feature of easily finding an archived email or the history of exchanges. This feature is much more efficient compared to other email services that only find parts of the searched word. As a professional who often needs archived data, this helps me considerably. Moreover, the initial setup of Front went very well because it was simple and ergonomic. Review collected by and hosted on G2.com.

What do you dislike about Front?

sad color, too many shortcuts that send emails by themselves just because we made a typing error on the keyboard Review collected by and hosted on G2.com.

Response from Otto B of Front

Hey there,

Thank you so much for taking the time to share your feedback! We're thrilled to hear that you've been happy using Front.

If there is anything we could have done to make your experience a full 5 stars, we would love to hear it. If you have any additional feedback or if you ever need our assistance, please feel free to reach out to our support team as they will always be happy to assist.

Thanks again

Adil Aslam S.
AS
Mid-Market (51-1000 emp.)
"Streamlined Email Management with Powerful AI Features"
What do you like best about Front?

I use Front to manage customer queries via email and chats, and I'm really impressed with how it acts as a hub for our integrated apps, allowing us to work just on Front without needing separate apps. This makes it super convenient, easy, and quick. I feel it's very easy to navigate, and the AI tools make email creation a breeze. I love how the AI integration within the settings helps me locate options and set up rules easily. It's great that the AI integration is right below the email for quick access, eliminating the need to rely on external apps. The detailed summary on the entire email thread saves a lot of time and reduces the average handle time. Also, setting up rules and macros is sometimes tough, but the AI integration provides step-by-step instructions, which is really helpful. Although I wasn't part of the set-up team, the team members quickly adapted to the software. Review collected by and hosted on G2.com.

What do you dislike about Front?

At times when we assign an email to another team member it's still subscribed to us, so a lot of unnecessary notifications appear in the subscribed to me tab. I have to then sort the important ones and unsubscribe from the ones that are not important. Review collected by and hosted on G2.com.

Response from Otto B of Front

Thanks so much for sharing this review! It's awesome to hear that Front's AI tools are making your day-to-day easier, from drafting emails to setting up rules. That's exactly the kind of workflow we're aiming for.

On the subscription notifications after assigning conversations: totally valid feedback. There are a couple of options that can help with this. In your personal Preferences (gear icon > Me > Preferences), you can customize your auto-subscribe and auto-unsubscribe settings to control when conversations appear in your Subscribed section. For example, toggling off "Subscribe on reply" or "Subscribe on comment" can reduce the noise. You can also manually unsubscribe from any conversation through the participants menu at the top. Here's a quick guide: https://help.front.com/en/articles/2198

Thanks again for being a Front user. We appreciate the feedback!

Karen W.
KW
Director of Maintenance and Inspections
Small-Business (50 or fewer emp.)
"Streamlines Team Emails"
What do you like best about Front?

I like being able to organize our emails and not having to CC a bunch of coworkers if they need to be involved or forward when people respond. It allows us to easily be a part of an email when we want to be and unsubscribe when we are finished. I also appreciate how Front allows us to use a shared inbox, see each other's emails, and collaborate as a team when responding. I also like that we can comment on an email to share insights without having to use a different software. It keeps everything organized and easy, and the ability to set up automations for sorting emails according to our needs is great for our business. Review collected by and hosted on G2.com.

What do you dislike about Front?

I would say the Front AI hasn't been very helpful. I think it could be improved to better understand the business's tone and deliver more accurate, authentic-sounding responses. Review collected by and hosted on G2.com.

Response from Otto B of Front

Thank you so much for this review and for sharing how Front has helped your team collaborate more effectively! It's great to hear that shared inboxes, internal comments, and automations are making a real difference for your business.

We hear you on the AI side of things. We've actually rolled out some meaningful updates recently, including automatic tone matching that learns from how your team actually writes, along with the ability to connect external knowledge sources (like Notion and Google Docs) so AI-generated replies are more accurate and on-brand. These improvements are ongoing, and your feedback helps us prioritize what to refine next.

If you haven't had a chance to explore the latest AI settings, this article is a good starting point: https://help.front.com/en/articles/2344960; we'd love for you to give it another shot!

See how Front improved
Stephanie M.
SM
Director of Sales
Small-Business (50 or fewer emp.)
"LOVE Front!"
What do you like best about Front?

I love that we are able to add several inboxes to Front so we are able to easily jump back and forth between the multiple inboxes when needed to stay on top of everything in a very quick time frame. Review collected by and hosted on G2.com.

What do you dislike about Front?

I would like to have more options in the sequences section including being able to add different subject lines and add my signature to emails. Review collected by and hosted on G2.com.

Williams  R.
WR
Transport Manager
Transportation/Trucking/Railroad
Mid-Market (51-1000 emp.)
"My front review"
What do you like best about Front?

The software is pretty much unbeatable, no bugs, no crashes, justa smooth and simple interface that is user-friendly and allows you to keep up with the rush of the daily work; on top of that, you are now allowed to interact with pluggins that I personally use for my AI helpers which is great, honestly I'm very happy with Front so far. Review collected by and hosted on G2.com.

What do you dislike about Front?

They improved the glitches. In the last 2 years, they have had them only 2 times. We recently got an interface upgrade, which is what I was complaining about, and so far it has been working nothing but awesome. Review collected by and hosted on G2.com.

Response from Otto B of Front

Hi Williams, thank you for taking the time to leave this review.

I am really glad to hear Front has been a smooth, reliable experience for you, and that the interface helps you keep up with the pace of day-to-day work. It is also great to hear the improvements and recent interface updates have addressed what you were seeing before.

Thanks as well for calling out how collaboration in Front is helping your team move faster. Making it easy to loop in coworkers and get quick help is exactly what we want to support.

We really appreciate the feedback, and we are glad Front has been working well for you so far.

Amber J.
AJ
Customer Service Department Manager
Mid-Market (51-1000 emp.)
"Front remains the best!"
What do you like best about Front?

Nothing new. Front is still one of my favorite programs to use. It's easy to work with and look at. I love it! Review collected by and hosted on G2.com.

What do you dislike about Front?

The only thing I wish is that when I look at my Gmail inbox, the emails that I've archived are still there. The deleted emails are deleted in both places, but I would like the archived to match as well. Review collected by and hosted on G2.com.

Response from Otto B of Front

Hi Amber, thank you for updating your review and for the continued love for Front! It's awesome to hear you and your team tackled a 40,000+ email backlog in just a month. That's seriously impressive.

On the archive sync with Gmail, that's a fair point and something we've heard from other users too. We'll make sure this feedback gets to our product team. In the meantime, we appreciate you sticking with us!

Thanks for being such a great advocate for Front.

Questions about Front? Ask real users or explore answers from the community

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GU
Guest User

What are some advanced integrations and use cases of Front in managing customer communications in e-commerce?

Leonard G.
LG
Leonard Garron
Last activity almost 3 years ago

For any e-commerce or procurement people-what other software(s) have you integrated with Front? How are the integrations?

Pricing Options

Pricing provided by Front.

Starter

$25.00
1 user/month

Professional

$65.00
1 user/month

Enterprise

$105.00
1 user/month
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