Front Reviews & Product Details

Front is an AI customer operations platform built for the complexity of B2B customer relationships. It connects customer conversations, teams, AI agents, and tools on one platform so organizations can coordinate customer work across support, operations, customer success, account management, and other customer-facing teams. Front brings conversations across email, SMS, WhatsApp, live chat, social channels, and other connected channels into a shared workspace. Teams can assign clear ownership, collaborate directly alongside customer conversations, automate routing and workflows, coordinate handoffs across teams, and access relevant customer context without moving work across disconnected inboxes and tools. This gives teams greater visibility into the work behind each customer interaction while helping them respond accurately and efficiently. Front is particularly suited to complex B2B customer operations, where resolving a customer request may require multiple people, teams, systems, and steps. Rather than treating every interaction as an isolated support ticket, Front keeps the conversation connected to the context, ownership, and workflows required to move the customer's request forward. Integrations and APIs connect Front with the systems teams already use, helping relevant customer and operational information stay available where the work happens. AI works within the same workflows as your team. Autopilot, Front's omnichannel AI agent, runs complex customer work from end to end, and teams can build custom Autopilot agents for their brands, teams, and processes. Customers can also bring in external AI agents to join Front as teammates and set their scope and permissions. Copilot gives teams the context, the draft, and the prep for every customer conversation. Organizations decide where AI agents take on work, where human judgment is needed, and how both operate with shared context and clear guardrails. Front combines customer conversations with workflow automation, collaboration, analytics, integrations, and AI so teams can manage complex customer work without losing visibility or control as they scale. More than 9,300 businesses, including Uber Freight, Stripe, and OpenAI use Front to coordinate customer operations and keep teams, tools, and customer conversations in sync.

Seller

Front App

Discussions

Front Community

Languages Supported

English

Solution Type

All-in-One

Used by GLG and 2 others

Beta

Pricing

Pricing provided by Front.

Starter

$25.00

1 user/month

View More Pricing Information

Front Integrations

(81)

Verified by Front

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Front Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Front, and what problem is it built to solve?

Front is a customer operations platform built for the complexity of B2B customer relationships. It brings customer conversations, teams, and tools together so organizations can coordinate work across customer-facing functions.

What languages does Front support?

Front supports 1 language: English.

What company sizes and industries is Front the best fit for?

Front’s strongest fit signal is among small and midsize organizations, with enterprise teams represented as well. Use spans several industries, particularly customer-facing and operational settings.

Small businesses: A prominent segment, including teams of 50 or fewer employees.
Mid-market organizations: Also strongly represented, across organizations with 51–1,000 employees.
Enterprise organizations: Larger teams also use Front for shared customer communication and collaboration.
Industry clusters: Logistics and transportation, accounting and financial services, and software and IT are recurring areas of use.

How long does it take to implement Front across a team?

Front implementation ranges from a quick start to a more involved rollout; the most common reported range is under one month. Some teams are live in less than a day, while more involved deployments can take one to three months.

Time to go live	Relative frequency
Less than one month	Most common
Less than one day	Also reported
One to three months	Less common

What customer support options does Front provide, and how do users find the overall support experience?

Front provides support through email/help desk and chat, alongside self-service resources such as a knowledge base. The support experience is mixed but often helpful: users describe responsive, knowledgeable assistance and useful guidance, while some find help insufficient for complex setup or slower during busy periods.

What is the experience like for teams switching to Front from another tool?

Switching to Front is often driven by the need to make shared customer communication more collaborative and visible than it is in a traditional email client or a more rigid help desk. Teams moving from tools such as Outlook, Gmail, and help desk platforms including Zoho Desk and Zendesk value clearer ownership, internal comments, shared inboxes, and fewer duplicate replies. Basic adoption can feel smooth, though getting used to new workflows and configuring rules may take time.

What tools and platforms does Front integrate with, and how do these integrations help users get more value from the product?

Front offers 31 integrations, connecting customer and team workflows with tools across CRM, collaboration, email, and communications.

CRM and customer data: HubSpot, Salesforce, and Pipedrive
Project and team collaboration: Asana, ClickUp, Jira, and Slack
Email and productivity: Google Workspace and Microsoft Outlook
Commerce and communications: Shopify and Dialpad

These connections can keep customer context close to conversations and reduce the need to switch between tools during day-to-day work.

What features or capabilities could make Front even more useful?

Front could be more useful with sharper ways to find and manage conversations, more flexible reporting, and easier control over complex workflows. Recurring improvement opportunities include:

Improve search and filtering: Make it easier to locate older conversations using more precise filters and topic-based searches.
Expand reporting and analytics: Add more customizable dashboards and metrics for different teams and workflows.
Simplify automation setup: Make rules easier to configure, troubleshoot, and adapt to complex cases.
Make AI responses more tailored: Improve context awareness, accuracy, and alignment with a team’s tone and supported answers.

How useful do Front users find its AI features in everyday use?

Front’s AI is most useful as a writing and conversation assistant, though the value depends on the task and outputs may need review.

Writing assistance: Drafting, rephrasing, grammar improvements, and tone adjustments.
Conversation understanding: Summaries of long email threads.
Language assistance: Translating messages.

These tools can help users get a polished first draft or catch up on a long thread more quickly. Users also describe suggestions that miss context or need editing, so they work best with human review.

G2 reviews are authentic and verified.

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Antonio G.

Senior Project Manager

Computer Software

Mid-Market (51-1000 emp.)

10/14/2026

"Seamless Collaboration in Front with Internal Notes and Shared Context"

4/5

What do you like best about Front?

What I love about Front is that I don't have to forward an email every time I need help from someone else. I can leave an internal note, share the context, and keep track of who is handling the matter. In our case, this is very useful when a client asks something that depends on both the commercial and technical teams. Review collected by and hosted on G2.com.

What do you dislike about Front?

Initially, it's challenging to decide how to organize shared mailboxes. If you create too many rules, you end up having to check why each message ended up in a different place. We had to simplify the setup so that everyone understood how to work with it. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Hello Antonio,

Thank you for such thoughtful feedback. We’re delighted that Front helps your commercial and technical teams collaborate in one place, with the context and ownership needed to resolve more complex client requests.

We also appreciate your candid feedback on mailbox organization and rules. Finding the right balance between automation and simplicity is important, and it’s great to hear that simplifying your setup made it easier for everyone to work consistently.

Keeping the full conversation context available when a teammate is away or a case changes hands is exactly the kind of continuity we aim to support. Thank you again for sharing your experience.

Adam M.

logistics coordinator

Small-Business (50 or fewer emp.)

Originally submitted 6/29/2021

"Review from a trucking company"

4.5/5

What do you like best about Front?

the ability to move emails to new discussions/email strands is great and eases organization; tagging emails with custom tags eases searching and resending emails for scheduling appointments cuts down on time spent manually typing emails Review collected by and hosted on G2.com.

What do you dislike about Front?

i wish emails wouldn't file on top of eachother when customers send new emails on old/previous strands, it gets confusing and things can get lost easily. Review collected by and hosted on G2.com.

Recommendations to others considering Front:

there's a bit of a learning curve but if you think of it almost like a chat client laid over email it makes sense. seriously the ability to create tags, tagging teammates on strands, searching emails, all of this makes my work load so much easier i don't think i could function without it. Review collected by and hosted on G2.com.

What problems is Front solving and how is that benefiting you?

Front has cut my email work load in half. I can get instant communication/visibility from teammates on whatever the issue may be and I can send instant communication to teammates as well. as long as you are part of a team inbox you have total visibility on whatever and nothing is left to question. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Hi Adam,

Thank you for taking the time to share such thoughtful feedback!

We’re thrilled to hear that Front has helped cut your email workload in half and made it easier to collaborate with your teammates through shared inboxes, comments, tags, and message templates.

We also appreciate your feedback about new emails sometimes being grouped into existing threads. This is due to how threading works in Front.

For more information: https://help.front.com/en/articles/2039

Thanks again for sharing your experience with us!

Angel G.

AR/AP Specialist

Small-Business (50 or fewer emp.)

Originally submitted 7/27/2026

"A Powerful Tool for Team Collaboration and Communication"

5/5

What do you like best about Front?

When I started using Front, I rarely open my Gmail account now. For me, it’s the best alternative to Gmail. This app helps me organize and track all my important emails in a very customer-friendly interface, and it’s also very easy to navigate.

It has a lot of features, and I can integrate different tools that help me streamline my tasks. My favorite feature is the team collaboration option, where I can easily tag or loop in my team on any email thread or discussion. I especially like being able to see whether my emails have been viewed/read, which is very helpful for monitoring client and vendor responses.

Overall, I love Front, and I hope it can be available for personal use as well. Review collected by and hosted on G2.com.

What do you dislike about Front?

I feel like I haven’t fully maximized Front’s potential yet, especially when it comes to AI integrations, since I’m not sure whether those are available. Review collected by and hosted on G2.com.

What problems is Front solving and how is that benefiting you?

I believe team collaboration tools, unlike traditional email, Front provided more room for smoother collaboration and discussion, which are vital for any business. Being able to share an email or take over when needed has also been a big help, especially in situations where someone else has to step in quickly. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Hi there,

Thank you for taking the time to share your review with us! We’re so glad to hear that Front has become your go to workspace for email and that features like collaboration, read receipts, and integrations are helping you stay organized and work more efficiently.

We also appreciate your feedback about AI. Front includes a growing suite of AI features, and we’re continually expanding those capabilities. It’s helpful to hear that they aren’t easy to discover, and we’ll be sure to share your feedback with the team.

Thanks again for your review!

Mwile Isaac M.

Support Team Lead

Information Technology and Services

Mid-Market (51-1000 emp.)

Originally submitted 5/14/2025

"Customizable Workflow, Needs Improved Guidance"

3.5/5

What do you like best about Front?

I like Front for its customizable rules that enhance our workflow by automatically routing customer conversations to the appropriate consultants. This feature streamlines communication and ensures that each consultant manages their assigned clients efficiently. Additionally, I appreciate the ease of initial setup, which made transitioning to Front smooth for our team. Review collected by and hosted on G2.com.

What do you dislike about Front?

The WhatsApp integration hasn't been the best for us, as we lost access to a number due to poor guidance during installation. Even though support has been generally good, they lack the extensive help needed to prevent client mistakes before they occur. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thank you for your thoughtful review highlighting how Front brings together email and team collaboration to improve your communication workflow! We appreciate your feedback about our pricing tiers and onboarding experience - we're always figuring out how to improve accessibility and guidance for new users and this is helpful for us to know!

Ian D.

Technical Specialist

Telecommunications

Small-Business (50 or fewer emp.)

11/5/2026

"Seamless Multi Platform Integration in a Clean, User Friendly Design"

4.5/5

What do you like best about Front?

I like how it integrates many different platforms into one place, which makes my workflow quick and efficient. It also has a clean design and feels very user friendly. It's performance is also smooth and trouble-free. Setup was super easy with the help of my IT team as well as Front Support. Seamless AI integration tools make quick responses a breeze! Review collected by and hosted on G2.com.

What do you dislike about Front?

There's not very much to dislike about front. I do, however, wish the mobile app had a dark mode! Review collected by and hosted on G2.com.

Yvonne L.

Mid-Market (51-1000 emp.)

10/1/2026

"Streamlined Communication with Powerful Collaboration."

5/5

What do you like best about Front?

I like that I can manage external emails while having internal discussions with relevant parties, which saves me a lot of time and streamlines communications. Front's ability to limit emails back and forth by allowing personal discussions within the same thread is really helpful. The internal discussion feature was a major reason for switching from Outlook to Front. It's my favorite feature and makes the setup user-friendly enough for me to rate it 10 out of 10 in likelihood to recommend. Review collected by and hosted on G2.com.

What do you dislike about Front?

One thing I don't like about Front is that there's a risk of accidentally discussing things with the wrong person if you don't check the participants in the thread correctly. This can lead to potentially huge mistakes, so it needs to be highlighted as a dangerous area that requires careful attention. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Hi there,

Thank you so much for taking the time to share your review and for the 10 out of 10 recommendation! We are thrilled to hear that the internal discussion feature has been a game-changer for you since switching from Outlook, and that it's successfully helping you save time and streamline your workflow.

We also deeply appreciate your candid feedback regarding the risk of accidentally messaging the wrong person. You make a very valid point—managing internal and external communications in the exact same view requires close attention, and we understand how critical it is to prevent those kinds of mix-ups.

I have shared your specific feedback directly with our product design team so they are aware of this friction point. We continually evaluate how our interface is used in the real world, and user insights like yours are incredibly valuable in helping us understand where we can make the platform safer and more intuitive.

Thank you again for your review. If you have any other ideas or questions in the future, please don't hesitate to reach out to our team!

eva d.

Mid-Market (51-1000 emp.)

11/2/2026

"Time-saving and quick access to customer data, despite missing emails"

5/5

What do you like best about Front?

I appreciate the improvements made to email responses: I can attach a customer file with one click and see if the customer has viewed our emails. I can also view customer data without logging into their account, which saves us a lot of valuable time. The transition from a traditional mailbox to Front was simple. Review collected by and hosted on G2.com.

What do you dislike about Front?

I do not receive all customer emails on Front: some arrive in other mailboxes, but not on Front. Perhaps an update is needed. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thank you for the detailed review. We’re glad one-click file attachments, email view tracking and seeing customer data without leaving the inbox are saving your team time, and that the move from a traditional mailbox was simple.

We’re sorry about the missing emails. Messages landing in other mailboxes instead of Front is usually down to how a channel is set up, such as routing rules, aliases or forwarding, rather than something that needs an update. It’s quick to check once we can see your setup.

Please contact our support team at support@front.com, or reply to us from within Front, with a couple of example emails that didn’t arrive. We’ll trace where they went and help get your channels sorted.

Thanks again for the feedback.

Verified User in Airlines/Aviation

Mid-Market (51-1000 emp.)

Originally submitted 5/1/2023

"Shared inboxes and comments keep our small team from missing anything"

5/5

What do you like best about Front?

We've started using Front's API and integrations more. Reply drafts can be created right in the conversation with the full thread quoted, so I review and send instead of starting from scratch. Shared inboxes, comments and bulk actions make it easy to find and handle a message across several team inboxes at once. Comments and assignments are still how we hand work off without anything slipping. Review collected by and hosted on G2.com.

What do you dislike about Front?

A few API rough edges. Editing a draft through the API re-adds the default signature unless you turn it off, drafts are capped at 100 recipients, and you can't delete drafts through the API. Small things, but they add friction when you automate. Review collected by and hosted on G2.com.

What problems is Front solving and how is that benefiting you?

It's allowing us to be more efficient and improving our revenue. Having shared inboxes, rules, tags, and message templates allows our workflow to be streamlined across all departments. We also used to have significant issues within our sales department. With regular Gmail, we couldn't see if a particular email was being worked on by another person or not. We would end up with two salespersons responding to the same request simultaneously. It would result in 2 different prices being sent sometimes, which could hurt the revenue and make us look bad. Review collected by and hosted on G2.com.

Response from Patrick V of Front

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Hi there, thanks for taking the time to leave your review of Front and to let us know how helpful is has been for your team! However, if there are any features you'd like to be considered for Front, please feel free to let us know in our Ideas Portal here: https://front.ideas.aha.io/ideas/new

Rosette C.

Virtual Closing Assistant

Small-Business (50 or fewer emp.)

8/6/2026

"Streamlines Team Communication & Internal Collaboration"

5/5

What do you like best about Front?

I like that our team can comment and exchange messages directly within an email thread without the recipient seeing our internal conversation. It makes collaboration feel seamless and helps keep everyone aligned and on the same page. Review collected by and hosted on G2.com.

What do you dislike about Front?

I wish there were an option to read emails without triggering a “read” status for others. It would be really helpful to view messages discreetly, without the sender or other team members being able to see that I’ve already opened and read them. Review collected by and hosted on G2.com.

What problems is Front solving and how is that benefiting you?

Front helps address the challenge of managing a high volume of emails across multiple team members. For me, it’s especially useful because it brings file updates and internal check-ins into one centralized place, so communication doesn’t fall through the cracks. As a result, our team can stay aligned and respond to clients more efficiently. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Hi Rosette,

Thank you so much for taking the time to share your thoughtful feedback!

We're delighted to hear that Front's internal comments and collaboration features have helped your team stay aligned and communicate more efficiently. It's great to know that having client conversations, file updates, and internal discussions in one place has been valuable for your workflow.

We also appreciate your feedback regarding read statuses. We understand how having the ability to view emails more discreetly could be useful in certain situations, and we'll be sure to share your suggestion with our Product team for consideration as they continue to improve Front.

Thanks again for your review and for being part of the Front community!

Victoire P.

Legal Assistant

Mid-Market (51-1000 emp.)

6/24/2026

"A Powerful Solution for Team Collaboration and Customer Communication"

5/5

What do you like best about Front?

Front has significantly improved the way our team manages customer communications. The platform centralizes emails, messages, and internal collaboration in one place, making it much easier to stay organized and respond quickly.

User Interface / User Experience

Front has a clean and intuitive interface that is easy to learn and use. Features like shared inboxes, conversation assignments, and internal comments help our team collaborate efficiently and avoid duplicate work. The ability to manage everything from a single workspace saves time every day.

Integrations

The integrations with CRM and other business tools are very useful. Having customer information available directly within Front helps us respond faster and with better context, without switching between multiple applications.

Performance

The platform is reliable and responsive, even when handling a high volume of conversations. Search functionality is fast and makes it easy to find past discussions when needed.

Pricing / Return on Investment

While Front may be more expensive than a traditional email solution, the productivity gains justify the investment. Improved collaboration, automation, and faster response times have helped our team work more efficiently.

Support / Onboarding

The onboarding process was straightforward, and the available documentation made adoption easy. Customer support has been responsive and helpful whenever we needed assistance.

AI / Intelligence

The AI features provide additional value by helping summarize conversations and suggest responses. These tools save time on routine tasks and allow our team to focus on more complex customer needs.

Overall

Front is a powerful collaboration and communication platform that has improved our workflow, team coordination, and customer response times. Its ease of use, strong integrations, and automation capabilities make it a valuable tool for managing customer communications. Review collected by and hosted on G2.com.

What do you dislike about Front?

While Front offers many valuable features, there are a few areas that could be improved.

One drawback is the pricing, which can become expensive as teams grow and require access to more advanced features. For smaller businesses, the cost may be difficult to justify.

The platform also has a large number of features and settings, which can make the initial setup and customization process somewhat overwhelming. New users may need time to fully understand workflows, automation rules, and permissions.

In addition, some advanced reporting and analytics capabilities feel limited compared to dedicated customer support platforms. We would appreciate more flexibility when building custom reports and tracking team performance metrics.

Finally, while the AI features are useful, they are still evolving and occasionally require manual adjustments to ensure accuracy and relevance.

Overall, these issues have not significantly impacted our experience, but addressing them would make the platform even stronger. Review collected by and hosted on G2.com.

What problems is Front solving and how is that benefiting you?

Front helps us solve the challenge of managing customer communications across multiple channels and team members. Before using Front, conversations were spread across individual inboxes, making it difficult to track requests, collaborate efficiently, and ensure timely responses.

With Front, all communications are centralized in a shared workspace, giving our team better visibility into customer interactions. Features like shared inboxes, conversation assignments, internal comments, and automation help us avoid duplicate work and improve coordination.

As a result, we respond to customers faster, maintain better organization, and provide a more consistent customer experience. The platform has also reduced manual work and improved overall team productivity by keeping communication and collaboration in one place. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thank you so much for the thoughtful review! We’re so happy to hear that Front has helped improve your team’s organization, collaboration, and response times by bringing your communication into one place.

We hear you on pricing as teams scale, and we want to ensure our value remains clear as you grow. We know that Front's features can come with a learning curve, so we are continually working to make setup and onboarding much more approachable. Regarding reporting flexibility and AI accuracy, I’ve shared your notes with the team so they understand exactly where we can improve as they evaluate future updates.

If you ever need assistance or want to optimize your current setup, please feel free to reach out to our team anytime at support@frontapp.com. We're always happy to help!