CallRail Reviews & Product Details

What I like best about CallRail is how seamlessly it connects marketing performance to actual lead activity. The call tracking and form tracking features make it easy to see exactly which campaigns, keywords, or sources are driving high-quality leads, not just volume. I also appreciate the call recording and conversation intelligence tools, which help identify trends in patient inquiries, improve team training, and optimize ad spend. Overall, it gives a clear, data-driven picture of ROI and helps bridge the gap between marketing and operations. Review collected by and hosted on G2.com.

What I dislike most about CallRail is that the reporting and attribution setup can feel a bit limited or complex when managing multiple locations or detailed campaign structures. It sometimes takes extra effort to organize tracking numbers or integrate cleanly with CRMs like Aesthetix or GoHighLevel without manual adjustments. Additionally, while the data is valuable, the interface could be more intuitive when drilling down into multi-channel performance or long-term trend analysis.

That said, the insights it provides are still incredibly useful once everything is properly configured. Review collected by and hosted on G2.com.

The personal attention I receive from our representative, along with a plan specifically tailored to our needs, has made a significant difference. Choosing CallRail has truly been one of the best decisions for our business. The platform’s ability to track which channels deliver the highest ROI for our clients is unmatched. They consistently release new and improved products, continually enhancing their offerings. We've even established a new policy: if a client is unwilling to use CallRail, they're not a good fit for us. Every one of our clients now uses CallRail, and we have never had a complaint—only excellent results. CallRail has certainly earned our loyalty as customers for life. Review collected by and hosted on G2.com.

The only downside would be not having chosen to partner with CallRail sooner. Review collected by and hosted on G2.com.

As a home services business having a complete record of customer communications is critical. Callrail makes it easy to listen to or review past communications on the computer. It's got the ability to score calls as "Qualified" or "Unqualified" with surprising accuracy which helps when trying to track conversion rates from different sources. More than anything... I love how CallRail stays on the cutting edge of tech. They're constantly trying new features, adding some, updating the app. And functionality is seamless.

Call tracking is an absolute must when running paid ads for a business and CallRail is the best of the several I've tried. Dynamic number swapping for a website is easy to implement and integrate.

I use it every day all day.

Their customer support has been great... but the product is so good that frankly I don't need much support! Review collected by and hosted on G2.com.

Sometimes the app is slow to update when I open it up. It's a very nit-picky complaint but sometimes will have to quit the app and reopen it or manually refresh. Review collected by and hosted on G2.com.

Navigating the website and interface is really easy to do. You're never more than 1-2 clicks from where you need to be, all numbers and forms and integrations and spots are also usually clickable so you dob't need to filter through a bunch of pages before getting to where you need to go. I also love that there's so many mini-explainers of what certain things are with the little question marks. Integrations are color coded green with "Active" and it easily shows what's working or what isn't and why, and logging of the calls is done so easily. The sheer breadth of capability one has with utilizing callrail for any call tracking services is IMMENSE. We used it daily on all of our search engine clients. Review collected by and hosted on G2.com.

Implementation is not the easiest, we constantly ran into issues with DNI code installation, number swapping, or disapproved ads due to numbers not match, and there's a learning curve to all the terminology and where everything is at that seems daunting. Luckily Callrail has it set up so brilliantly it's not difficult to find answers most of the time. Many times, it can just be operator error. Review collected by and hosted on G2.com.

CallRail helps me understand where my incoming traffic and leads are coming from so I know where my marketing efforts are really paying off. Implementation and onboarding were smooth and easy, and CallRail integrates with my existing practice management software. Review collected by and hosted on G2.com.

The interface isn't as intuitive as it could be, and probably isn't suited to someone is a beginner tech user. However, their customer service is outstanding, and my rep is always happy to help me make changes or updates as necessary. Review collected by and hosted on G2.com.

I’ve recently started using the AI-powered features, and they’ve made it much easier to qualify leads and get insights without manually digging through reports. The dashboards feel more intuitive now, and the integration with Google Ads and GA4 has streamlined campaign tracking. I also like how call transcripts are more accurate than before, saving time when reviewing conversations. Review collected by and hosted on G2.com.

I’d still like to see more flexible pricing options for smaller businesses or seasonal users. While the platform is powerful, sometimes the learning curve with new features is steep and could use better step-by-step guides inside the app. Adding more native integrations (without relying on Zapier) would also be helpful. Review collected by and hosted on G2.com.

I really appreciate CallRail's Voice Assist product. It acts as an AI voice assistant that covers the gaps in service availability that might occur during times when the client isn’t available, like after hours, during weekends, and lunch breaks. This feature is particularly low-risk for law firms that want to test an alternative to a human receptionist. The AI voice assistant seamlessly ensures that valuable leads are not missed, capturing potential clients even when human staff are unavailable. This step mitigates the risk of lost opportunities, which is crucial for law firms that often miss valuable leads during these periods. Moreover, I find the initial setup of CallRail to be incredibly easy, intuitive, and fast, making the entire onboarding process smooth and hassle-free. Review collected by and hosted on G2.com.

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I love using CallRail for my calling services. Its platform is easy to use, which initially drew me to start using it. I appreciate that I can set up workflows so that when people call, I can direct them accordingly. This feature is incredibly important and useful to me, as it allows me to efficiently manage incoming calls by having them directed to the correct destinations. Additionally, the AI assistant is a fantastic tool that helps me in saving leads, ensuring that I don’t miss out on potential opportunities. I found setting up CallRail not too difficult, which made the transition smooth. Using CallRail for tracking conversions works well with Google Ads, and I find the service to be very affordable compared to other vendors. These aspects make CallRail very appealing and a great choice for my business needs. Review collected by and hosted on G2.com.

I'd like to see the mobile app worked on more in-depth so it works with Bluetooth headphones and works without any issues going on. I'd also like to see the AI assistant send you a message with all of the lead details they got. Review collected by and hosted on G2.com.

I find CallRail's setup to be extremely easy and intuitive, with the platform and dashboards being very user-friendly, quick, and seamless to use. This ease of use bolsters the overall positive experience. From a marketing perspective, I appreciate CallRail's acquisition tracking capabilities and campaign program management, which are invaluable in understanding the success of campaigns and acquisition sources. This feature enables my team to refine marketing efforts and utilize our budget more efficiently to achieve a higher return on investment. I am impressed with the CallRail Voice Assist and Convert Assist tools. Transitioning to the Voice Assist has provided tremendous savings in cost and efficiency while maintaining data capture quality. The Convert Assist features, such as call summaries, coaching tips, suggestions for improvement, and drafts for follow-up emails, have been incredibly helpful and efficient, significantly saving time. Overall, the trackability features and the introduction of innovative tools are key strengths that enhance CallRail's applicability and efficiency in our business operations. Review collected by and hosted on G2.com.

One challenge I've faced with CallRail is the burden of integrating it with our CRM system. Currently, the sales team has to log into both the CRM and CallRail separately, which is inefficient. It would be more seamless if the two systems were integrated, allowing access through a single platform. Review collected by and hosted on G2.com.

I find CallRail incredibly beneficial for my real estate business. The setup process was remarkably easy, allowing me immediate access to the phone numbers I needed, which streamlined the initial configuration and made the transition seamless. I particularly appreciate how straightforward it was to set up recordings and other functionalities, which didn’t require much effort on my part. One of the most valuable features is its ability to track my leads effectively, providing crucial insights into the origin of my leads through access to different numbers. This feature alone has significantly improved my ability to manage and organize leads by placing them into different workflows to find what best fits my needs. The call flow features are extremely useful, and I've recently started using the voice assist, which I find very helpful. The cost-effectiveness of the service is another major plus, as the pricing is great for the value provided, coupled with the benefit of accessing multiple phone numbers. All these aspects of CallRail contribute to its significant positive impact on my operations. Review collected by and hosted on G2.com.

I find the voice assist feature lacking a natural, human-like quality. Compared to other systems and technologies that employ AI for interaction, CallRail's voice assist feels behind. An upgrade in this area would significantly enhance the feature's usability for me. Review collected by and hosted on G2.com.