Pipedrive Features
Platform (8)
Customization
Based on 1339 Pipedrive reviews and verified by the G2 Product R&D team.
Allows administrators to customize to accommodate their unique processes. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
As reported in 1325 Pipedrive reviews.
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management
Based on 1354 Pipedrive reviews and verified by the G2 Product R&D team.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Internationalization
Based on 1167 Pipedrive reviews and verified by the G2 Product R&D team.
Enables users to view and transact business with the same content in multiple languages and currencies.
Sandbox / Test Environments
Based on 1058 Pipedrive reviews and verified by the G2 Product R&D team.
Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
Document & Content Mgmt.
Based on 1169 Pipedrive reviews.
Allows consuming, publishing and editing content from a central interface. Content management for CRM systems might include presentations, documents, images and other related electronic files.
Performance and Reliability
Based on 1322 Pipedrive reviews and verified by the G2 Product R&D team.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Output Document Generation
1123 reviewers of Pipedrive have provided feedback on this feature.
Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.
Sales Force Automation (8)
Contact & Account Management
Based on 2021 Pipedrive reviews and verified by the G2 Product R&D team.
Store and retrieve information associated to customer contacts and accounts. Track company-wide communication and information about contacts and accounts.
Opportunity & Pipeline Mgmt.
Based on 2070 Pipedrive reviews and verified by the G2 Product R&D team.
Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide.
Task / Activity Management
Based on 2078 Pipedrive reviews and verified by the G2 Product R&D team.
Manage and track tasks and activities. Assign due dates and integrate to calendars to manage daily schedules and priorities.
Territory & Quota Management
Based on 1611 Pipedrive reviews and verified by the G2 Product R&D team.
Assign and manage sales quotas and territories. Track progress against quotas. Change as needed.
Desktop Integration
Based on 1109 Pipedrive reviews and verified by the G2 Product R&D team.
Allows users to sync their Email, Calendar and Contact tools with their CRM system. Includes Microsoft Outlook and Google integration.
Product & Price List Management
Based on 1612 Pipedrive reviews and verified by the G2 Product R&D team.
Enter product/part numbers and manage the prices associated with them. Typically functionality allows users to add products and prices to opportunities and quotes if these modules are provided within the same system.
Quote & Order Management
1565 reviewers of Pipedrive have provided feedback on this feature.
Allows users to create a quote to be provided to a customer that contain at least products, prices and associated discounts. Order management allows users to process orders that contain products, prices and associated discounts.
Customer Contract Management
1668 reviewers of Pipedrive have provided feedback on this feature.
Management of contracts made with customers. Contract management includes negotiating the terms and conditions in contracts and ensuring compliance with the terms and conditions, as well as documenting and agreeing on any changes or amendments that may arise during its implementation or execution.
Marketing Automation (4)
Email Marketing
Based on 1505 Pipedrive reviews and verified by the G2 Product R&D team.
Allows users to send email to contacts in bulk. Common features include: Built in Email templates, social media integration, Subscriber list management, sign up forms, success rate reports, AB testing and auto-responders.
Campaign Management
Based on 1487 Pipedrive reviews and verified by the G2 Product R&D team.
Optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Lead Management
Based on 1835 Pipedrive reviews and verified by the G2 Product R&D team.
Allows users to manage and track leads though a process. The lead process typically involves steps such as: 1. Lead Generation, 2. Customer Inquiry, Inquiry Capture, Lead Filtering, Lead Grading, Lead Distribution and Lead Qualification.
Marketing ROI Analytics
Based on 1446 Pipedrive reviews and verified by the G2 Product R&D team.
Enables analysis of effectiveness of an organizations various marketing activities
Customer Support (5)
Case Management
This feature was mentioned in 1005 Pipedrive reviews.
Tracks issues/help requests reported by customers through the resolution process.
Customer Support Portal
985 reviewers of Pipedrive have provided feedback on this feature.
Provides a convenient way for customers to get answers to inquiries, post service issues, place orders, view order histories, and gain access to other information contained in the knowledge base.
Knowledge Base
Based on 1016 Pipedrive reviews.
Information repository that provides a means for information to be collected, organized, shared, searched and utilized. Allows customers to get answers to common questions.
Call Center Features
Based on 1474 Pipedrive reviews.
Allows customer support professionals access to all information required to support the customer including customer information, case history and related customer social activity. Common features include: call recording, analytics, workforce management, call script management, and compliance management.
Support Analytics
This feature was mentioned in 959 Pipedrive reviews.
Enables analysis of customer support activities to optimize customer support professionals, processes and tools.
Integration (9)
Data Import & Export Tools
Based on 1227 Pipedrive reviews and verified by the G2 Product R&D team.
Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs
Based on 1160 Pipedrive reviews and verified by the G2 Product R&D team.
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications
Based on 1090 Pipedrive reviews and verified by the G2 Product R&D team.
To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
Data Import & Export Tools
As reported in 226 Pipedrive reviews.
Tools for importing/exporting data to/from the platform to support campaign setup and reporting.
Integration APIs
Based on 223 Pipedrive reviews.
Supports extensibility through APIs to build and manage integrations with third-party tools.
Breadth of Partner Applications
As reported in 220 Pipedrive reviews.
"Offers a wide range of plug-and-play integrations with third-party applications. "
CRM Integration
This feature was mentioned in 220 Pipedrive reviews.
Integrates with CRM software, which can help provide context to your mailing lists.
Social Media Integration
As reported in 213 Pipedrive reviews.
Integrates with Social Media platforms, which can help expand your reach.
E-Commerce Integration
This feature was mentioned in 210 Pipedrive reviews.
Integrates with e-commerce platforms, which can link directly to your online store.
Mobile & Social (3)
Social Collaboration Features
Based on 1421 Pipedrive reviews and verified by the G2 Product R&D team.
Enables multiple users to interact by sharing information to achieve a common goal. Social collaboration focus's on the identification of groups and collaboration spaces in which messages are explicitly directed at the group and the group activity feed is seen the same way by everyone
Social Network Integration
Based on 1375 Pipedrive reviews and verified by the G2 Product R&D team.
Use public social networks to listen and engage with customers. Allows users to filter what’s important and respond quickly. Often this functionality allows questions and requests from customers on social networks to case management.
Mobile User Support
Based on 1584 Pipedrive reviews and verified by the G2 Product R&D team.
Allows software to be easily used on multiple mobile devices include phone and tablet devices.
Reporting & Analytics (5)
Reporting
Based on 1860 Pipedrive reviews and verified by the G2 Product R&D team.
Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports.
Dashboards
Based on 1951 Pipedrive reviews and verified by the G2 Product R&D team.
An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of an organization’s Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance
Forecasting
Based on 1718 Pipedrive reviews and verified by the G2 Product R&D team.
Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates.
A/B Testing
As reported in 192 Pipedrive reviews.
Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.
Basic Reporting
This feature was mentioned in 205 Pipedrive reviews.
Basic campaign performance reporting such as delivery, open, click, and unsubscribe rates.
Email Marketing (9)
Email and Mobile Preview
This feature was mentioned in 210 Pipedrive reviews.
Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.
Manage Email Lists
211 reviewers of Pipedrive have provided feedback on this feature.
List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.
High-Volume Sending
Based on 205 Pipedrive reviews.
Ability to send thousands of unique, personalized emails per second.
Building and Personalizing Emails
As reported in 209 Pipedrive reviews.
Tools for designing, editing, and personalizing email content for recipients.
Sending Outbound Emails
Based on 211 Pipedrive reviews.
Supports the ability to send outbound email campaigns to external recipients.
Manage Email Deliverability
This feature was mentioned in 206 Pipedrive reviews.
Maximizes inbox placement by managing spam compliance and sender reputation.
Automated Email Responses
205 reviewers of Pipedrive have provided feedback on this feature.
Automatically respond to user actions or triggers with predefined email messages.
Multi-user Account
Based on 203 Pipedrive reviews.
Enables multiple users to login to the same account to maintain a single account for your entire marketing team.
Surveys
Based on 197 Pipedrive reviews.
Ability to send secure and personalized survey invites to your contact list.
Data Sourcing (5)
Data Sourcing
425 reviewers of Pipedrive have provided feedback on this feature.
Compiles data from a breadth of either internal or external sources.
Exporting & Sharing Data
430 reviewers of Pipedrive have provided feedback on this feature.
Enables user to communicate data by securely exporting and sharing it.
Multi-Device Data Visualization
This feature was mentioned in 426 Pipedrive reviews.
Allows users to view data visualizations on several devices.
Interactive Dashboards
As reported in 434 Pipedrive reviews.
Dashboards which are customizable and interactive so that the user can view sales information in a way that fits his or her needs.
Data Segmentation
420 reviewers of Pipedrive have provided feedback on this feature.
Enables user to segment customer or prospect data in meaningful ways such as by industry or region.
Predictive Analytics (4)
Lead Scoring
This feature was mentioned in 422 Pipedrive reviews.
Provides scores or rankings of each prospect based on the data provided.
Opportunity Scoring
This feature was mentioned in 424 Pipedrive reviews.
Provides insights to determine which deals already in the pipeline have the best chance of closing.
Risk Analysis
As reported in 407 Pipedrive reviews.
Warns sales teams of accounts that may be at risk of being lost.
Live Forecasting
Based on 415 Pipedrive reviews.
Provides live customer data so that sales organizations forecasts stay current.
Sales Management (4)
Live Pipeline Management
This feature was mentioned in 440 Pipedrive reviews.
Updates every time a change is made enabling users to trace a deal through the pipeline.
Sales Gamification
Based on 410 Pipedrive reviews.
Enables competition between a sales team by providing things like challenges and scoreboards.
Account-Based Analytics
Based on 419 Pipedrive reviews.
Provides insightful data at the account level to arm salespeople with the most relevant information possible.
Activity Tracking
As reported in 439 Pipedrive reviews.
Enables sales managers to stay on top of their team activities by providing visibility into customer communication.
Analytics (3)
Open Rates
As reported in 255 Pipedrive reviews.
Records the rate at which emails are opened.
Link Activity
As reported in 256 Pipedrive reviews.
Records the rate at which links in emails are followed.
Attachment Activity
249 reviewers of Pipedrive have provided feedback on this feature.
Records the rate at which email attachments are opened or downloaded.
Customizations (5)
Email Platform Integration
As reported in 267 Pipedrive reviews.
Syncs information from other software such as contacts, emails and calls to reduce manual data entry.
Email Scheduling
256 reviewers of Pipedrive have provided feedback on this feature.
Allows administrators to schedule out emails in advance.
Notifications
268 reviewers of Pipedrive have provided feedback on this feature.
Reminds administrators to follow-up on emails based on pre-set reminders.
Email Categorization
Based on 257 Pipedrive reviews.
Allows for the categorization of emails.
Templates
Based on 257 Pipedrive reviews.
Allows for the creation of templates for frequently-sent emails.
Incentives (3)
Badges
391 reviewers of Pipedrive have provided feedback on this feature.
Assigns achievement badges to high-performing employees based on pre-determined standards.
Triggers
This feature was mentioned in 400 Pipedrive reviews.
Automatically recognizes achievements that should be added to the leaderboard.
Leaderboards
As reported in 395 Pipedrive reviews.
Highlights top-performing employees to publicly reward their achievements.
Personalization (4)
Profiles
This feature was mentioned in 414 Pipedrive reviews.
Creates user profiles similar to social media pages that display private or public statuses and updates.
Custom Reports
As reported in 408 Pipedrive reviews.
Generates reports with customizable fields to further understand employee performance.
Dashboards
This feature was mentioned in 427 Pipedrive reviews.
Visualizes individual and team insights such as new leads and outbound calls.
Goal Setting
As reported in 411 Pipedrive reviews.
Allows teams to set trackable goals within the tool.
Administrative (3)
Integration
407 reviewers of Pipedrive have provided feedback on this feature.
Integrates with CRM and financial systems to help determine goals
Employee Structure
400 reviewers of Pipedrive have provided feedback on this feature.
Organizes team members by roles, activities and objectives and weighs tasks by importance.
Behavior Monitoring
This feature was mentioned in 387 Pipedrive reviews.
Allows managers and administrators to peruse profiles and monitor employee behavior and performance.
Customization (4)
Custom Fields
As reported in 76 Pipedrive reviews.
Allows users to add custom fields to forms that aren't already on the templates
Conditional Logic
72 reviewers of Pipedrive have provided feedback on this feature.
Enables forms to hide or show certain fields based on respondents' answers
Multi-page Forms
71 reviewers of Pipedrive have provided feedback on this feature.
Allows users to create forms with more than one page
Design
This feature was mentioned in 76 Pipedrive reviews.
Gives users the ability to customize the design of forms (e.g. logo, brand colors, fonts, etc.)
Additional Functionality (5)
Embedded Forms
74 reviewers of Pipedrive have provided feedback on this feature.
Enables forms to be embedded onto a website without having to create code from scratch
Offline Capability
70 reviewers of Pipedrive have provided feedback on this feature.
Can used without an internet connection
Notifications
As reported in 78 Pipedrive reviews.
Sends notifications when a completed form is recieved
Payments
As reported in 71 Pipedrive reviews.
Contains integrations with payment processors, enabling users to accept payments through forms
Mobile Forms
This feature was mentioned in 73 Pipedrive reviews.
Allows users to build, distribute and access forms from a mobile device
Agentic AI - CRM (7)
Autonomous Task Execution
This feature was mentioned in 169 Pipedrive reviews.
Capability to perform complex tasks without constant human input
Multi-step Planning
Based on 171 Pipedrive reviews.
Ability to break down and plan multi-step processes
Cross-system Integration
This feature was mentioned in 168 Pipedrive reviews.
Works across multiple software systems or databases
Adaptive Learning
This feature was mentioned in 169 Pipedrive reviews.
Improves performance based on feedback and experience
Natural Language Interaction
Based on 168 Pipedrive reviews.
Engages in human-like conversation for task delegation
Proactive Assistance
This feature was mentioned in 169 Pipedrive reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
171 reviewers of Pipedrive have provided feedback on this feature.
Makes informed choices based on available data and objectives
Agentic AI - Sales Performance Management (3)
Autonomous Task Execution
Based on 66 Pipedrive reviews.
Capability to perform complex tasks without constant human input
Natural Language Interaction
Based on 65 Pipedrive reviews.
Engages in human-like conversation for task delegation
Proactive Assistance
Based on 64 Pipedrive reviews.
Anticipates needs and offers suggestions without prompting
Agentic AI - Email Tracking (7)
Autonomous Task Execution
As reported in 56 Pipedrive reviews.
Capability to perform complex tasks without constant human input
Multi-step Planning
57 reviewers of Pipedrive have provided feedback on this feature.
Ability to break down and plan multi-step processes
Cross-system Integration
Based on 56 Pipedrive reviews.
Works across multiple software systems or databases
Adaptive Learning
As reported in 55 Pipedrive reviews.
Improves performance based on feedback and experience
Natural Language Interaction
Based on 56 Pipedrive reviews.
Engages in human-like conversation for task delegation
Proactive Assistance
56 reviewers of Pipedrive have provided feedback on this feature.
Anticipates needs and offers suggestions without prompting
Decision Making
As reported in 55 Pipedrive reviews.
Makes informed choices based on available data and objectives
Agentic AI - Sales Analytics (5)
Autonomous Task Execution
As reported in 57 Pipedrive reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
This feature was mentioned in 58 Pipedrive reviews.
Works across multiple software systems or databases
Adaptive Learning
This feature was mentioned in 58 Pipedrive reviews.
Improves performance based on feedback and experience
Natural Language Interaction
This feature was mentioned in 58 Pipedrive reviews.
Engages in human-like conversation for task delegation
Proactive Assistance
57 reviewers of Pipedrive have provided feedback on this feature.
Anticipates needs and offers suggestions without prompting
Agentic AI - Email Marketing (5)
Autonomous Task Execution
This feature was mentioned in 25 Pipedrive reviews.
Capability to perform complex tasks without constant human input
Autonomous Task Execution
This feature was mentioned in 25 Pipedrive reviews.
Capability to perform complex tasks without constant human input
Multi-step Planning
This feature was mentioned in 25 Pipedrive reviews.
Ability to break down and plan multi-step processes
Cross-system Integration
Based on 24 Pipedrive reviews.
Works across multiple software systems or databases
Cross-system Integration
25 reviewers of Pipedrive have provided feedback on this feature.
Works across multiple software systems or databases





