Email tracking software allows users to track emails and collect analytics such as email open rates, the volume of clicks on links in emails, and the number of downloads of email attachments. Email tracking solutions utilize certain features, such as web beacons or read-receipts, to enable users to monitor the email delivery to their intended recipients. Organizations frequently use email tracking software within their sales and marketing departments to identify optimal engagement points and improve communications with prospective customers. The best email tracking software and the analytics they provide are used to evaluate and improve sales and marketing messaging to maximize the potential for prospect engagement. Email tracking software integrates directly with email platforms and is often implemented as an addition to complementary sales and marketing products, such as CRM software and email marketing software products, to form a complete sales force automation system.
To qualify for inclusion in the Email Tracking category, a product must:
Integrate with email platforms so that users can create, manage, send, schedule, and track inbound and outbound emails
Enable users to schedule emails according to a diverse range of factors such as time constraints, geographic distribution of prospects, and prospect status
Notify users when various actions (e.g., email opened, reply sent, attachment downloaded) are performed by the recipient
Allow users to categorize inbound and outbound email communications according to tags, lists, and sales priority
Deliver analytics on basic and advanced email use information to understand how emails are received
