Bloomreach Reviews & Product Details

It is by far the best Customer Data Platform, Marketing Automation, and Gen AI tool we have used, and it keeps on giving. We have been able to acheive some great results so far. Their customer support team and integration team have been extremely helpful. Review collected by and hosted on G2.com.

To be very honest, there is not very much to dislike because this platform provides so many advanced features for marketers that there is nothing to compare it to at the moment. The integration process could have been a bit faster, but we are aware of the limitations we had due to our cumbersome back-end solution. Review collected by and hosted on G2.com.

The software is stellar. It's powerful and stable and it helps our teams to execute our marketing plans very well. We've looked at a lot of marketing software and it is one of the top options on the market.

If you are a self-sufficient team with on-staff developers and technically savvy people it can be a fantastic tool. Review collected by and hosted on G2.com.

Communication is poor and follow-through is the worst of any vendor we've worked with in years.

I can't even count the number of times a rep has made a commitment to us and then just not followed through. It's so bad that it's become an internal joke :/

The account reps, who are supposed to help us learn the tool and grow our business, seem to only be interested in us when a contract is due for renewal or when they are trying to extract more money from us. Review collected by and hosted on G2.com.

A Game-Changer for My Marketing Efforts. My experience with Bloomreach Engagement has been profoundly transformative. Its most notable feature is its exceptional flexibility, which allows for the design and execution of nearly any conceivable marketing campaign, from simple newsletters to complex, multi-channel automated journeys. Despite its immense underlying power, the platform remains accessible and is not intimidating to use.

The user interface is exceptionally intuitive, which facilitated a seamless onboarding process for my team. Even team members with limited technical expertise were able to achieve proficiency in a short period.

On the infrequent occasions when assistance was required, the support team's performance was phenomenal. They consistently responded with remarkable speed, offering clear and effective solutions. Furthermore, the comprehensive documentation library serves as an invaluable resource. Virtually any potential query is addressed in detail, which fosters self-sufficiency. Review collected by and hosted on G2.com.

The reporting tools can feel restrictive when deep, customized analysis is needed. A notable frustration is the difficulty in combining different data events into a single, cohesive report, which can hinder a truly holistic view of campaign performance and may require exporting data to a separate BI tool. Furthermore, the initial implementation can be a complex, resource-intensive undertaking (but this certainly is due to complex data structure indite the organisation, not the tool). Review collected by and hosted on G2.com.

The support team at Bloomreach have been amazing for me. They go above and beyond, speak clearly, are understanding and help me understand. Really lovely experiences with them so far. As for the rest of Bloomreach, their academy courses are decent, the documentation is good. The experience on the platform can be tricky in complex circumstances, but for the most part is easy enough to use and makes sense. Review collected by and hosted on G2.com.

Just some things that don't work as expected or have the potential to be better. An example is building an email with a content block, the content block is not preview-able within the builder making the process of testing far more complicated than necessary. Another example is that although the platforms whole thing is automatic handling of new data ETC, I encountered an issue whereby I set a list attribute to a string by mistake, and that broke the whole attribute for all customers. Felt like there should have been a warning or error message ETC. Review collected by and hosted on G2.com.

I like how Bloomreach allows you to really refine your audience and understand them better to create personalised journeys. The customer support that Bloomreach offers is also really helpful - they are quick to answer and often help solve a lot of queries I have. I use BR everyday and Im still learning new things on it. Review collected by and hosted on G2.com.

It is really complicated. You really have to know the platform to be able to use it to its full capability. It takes a lot of learning and there are some things on it that just take a really long time to do. The design aspect of it is a little bit clunky and requires knowledge of coding often times. Its not the most user friendly but when you start using the platform and learning more about it, you realise how much you can actually do on it. Review collected by and hosted on G2.com.

What I value most are the extensive reporting dashboards, which I found lacking in other tools – they provide full visibility into performance and allow for quick, data-driven decisions. The documentation is very well written and enables independent implementation of many features without needing support from a technical team. The interface is also very intuitive and user-friendly, which makes everyday use much easier. An additional advantage is the ability to quickly contact the support team, as well as the advanced personalization and content management features Review collected by and hosted on G2.com.

At this point, I don’t have any major complaints – the platform meets my expectations in terms of both functionality and usability. Only in the case of very advanced configurations does it require a bit more time to explore the system’s full capabilities Review collected by and hosted on G2.com.

What I like best about Bloomreach is its ability to deliver hyper-personalized, omnichannel marketing at scale. By unifying customer data into a single view and leveraging AI-driven insights, Bloomreach enables marketers to create tailored experiences across email, SMS, web, mobile, and more—all from a single platform. Review collected by and hosted on G2.com.

It might be complex to set up and pricey for smaller businesses, with occasional issues in user interface simplicity and catalog stability during large data imports. Review collected by and hosted on G2.com.

A perfect tool that I use daily as a CRM specialist. Everything is clear, well-designed, and intuitive, and above all, I truly value the online support, which is always ready to help with anything, 24/7. Review collected by and hosted on G2.com.

I can’t think of anything at all. Maybe just that I didn’t know about it earlier. Review collected by and hosted on G2.com.

User-friendly, intuitive interface – quick onboarding, no programming skills required

Simple campaign creation & management of customer data

Diverse communication channels – email, SMS, push, app, weblayer, A/B tests

Strong personalization options – leads to higher conversion

Deep integration with customer data

Clear dashboards – for campaign management and reporting

Flexibility & customization – define your own use cases, attributes, and events

Helpful use case library

Fast customer support for important questions

Intuitive use or implementation of campaigns or automations Review collected by and hosted on G2.com.

Induction period necessary, especially for setup & data migration

Partially complex or unexpected logics that require more training

Reporting less intuitive, e.g., when creating custom metrics

Limited flexibility in reporting periods Review collected by and hosted on G2.com.

Bloomreach has been essential in helping to expand business capabilities as it relates to search and SEO on our ecommerce website. They also have great technical support if you run into any issues with your particular setup. Review collected by and hosted on G2.com.

Bloomreach can be technically hard to integrate. If you're using it to power your search functionality, careful consideration must be taken to ensure the data in both your website databases and Bloomreach is kept in sync to prevent mismatches on your listing and product detail pages. Review collected by and hosted on G2.com.