ContentSquare

4.3
(3)

ContentSquare is a next-generation UX analytics solution that uniquely captures all online visitor behavior without the need for a tagging plan.

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ContentSquare review by Alia S.
Alia S.
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Verified Current User
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"Capturing and Leveraging Customer Behavior "

What do you like best?

I like the variety of analysis tools that allow me to understand customer behavior and enhance their shopping experience. Customer journey and zoning analysis are two tools hat I use often and like most. The CS Live extension is a quick and easy tool that I use daily to gather live metrics without having to dig into the main software. I’ve also enjoyed working with customer enablement manager, Nelly. She does a great job of answering questions, hopping on a quick call to explain something or connects us to the correct team to dive into the issue.

What do you dislike?

ContentSquare still has a few functions that need to be improved within the tools. I’ve had some issues with the session replay and getting those to run correctly. As my team continues to use the software, we have expressed pain points and areas of opportunity. Nelly has communicated those to the product team and loops us in when they’re added to the road map.

What problems are you solving with the product? What benefits have you realized?

As a brand that’s scaling, we wanted to know how customers are browsing collection and product pages. We’ve been able to identify where customers drop off and browse elsewhere or what information helps drive a purchase. Our merchandising and content strategy has shifted based on learnings from ContentSquare.

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ContentSquare review by Roberto Jose M.
Roberto Jose M.
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"Good program although with limited tools."

What do you like best?

The product is quite useful, it is a very efficient tool to obtain useful information to improve the buying experience of potential customers. The data he collects are very varied, thus giving him the option of generating multiple conclusions about them, in addition his technical support is very good, always responding with cordiality and in a timely manner.

What do you dislike?

Actually the software is very good, quite complete and fulfills its function without many adornments, however not all its tools are up to the best software on the market, so there lies the ContentSquare failure.

Recommendations to others considering the product:

It is basically the ally to improve the interface that the client perceives of your company or business, its metrics allow timely addressing this field without leaving anything to chance and allowing attack critical points. Without a doubt, I recommend it if you want to increase your sales experience and make your company an airtight and faultless system.

What problems are you solving with the product? What benefits have you realized?

We use the software to understand how and why different customer segments behave as they do. In addition to supporting us in order to launch our A / B test campaigns or make the relevant changes to our site directly.

What Session Replay solution do you use?

Thanks for letting us know!
ContentSquare review by Yassine H.
Yassine H.
Validated Reviewer
Verified Current User
Review Source
content

"A very good tool to understand how and why your customer behave the way they do on your website"

What do you like best?

Content Square is a very efficient tool to get great insights that you can leverage to improve the customer experience and the conversion rate on your website. Besides, they offer a best in class support.

What do you dislike?

Some features are missing but are in the 2018 roadmap.

Recommendations to others considering the product:

Content Square is complementary to your analytics and A/B test solutions and help you understand the behavior of your customers online.

What problems are you solving with the product? What benefits have you realized?

Content Square helps us understand how and why are various customer segments behave the way they do on our digital ecosystem. Thanks to the insights we get from Content Square we can launch A/B testing campaigns or make directly some évolutions on our website to improve the Customer Experience and our conversion rate. For a company like ours that make billions euros per year in turnover on the web, we can make millions euros incremental revenus by leveraging this solution.

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