Best Push Notification Software

Push notification software helps businesses send messages directly to a customer’s computer or mobile device. Push notifications provide consumers with important alerts or updates and are intended to drive consumers back to a company’s app or website. These solutions are typically used by marketing teams that need to send a specific call to action, which can be crafted within the notification service and sent directly to a consumer’s device via mobile application, desktop application, or web browser. While some solutions offer features for sending push notifications through both apps and web browsers, other products focus only on one type of push notification.

Push notification software allows for the complete customization of a message’s images and text directly within the platform. These tools should also offer detailed analytics, enabling a business to monitor data such as the delivery rates and click-through rates of its messages. Push notification software solutions may exist as a feature within mobile marketing software or include features of A/B testing software so that users may test the results of sending customers different messages.

To qualify for inclusion in the Push Notification category, a product must:

  • Allow users to send targeted messages directly to consumers via mobile application, desktop application, and/or web browser
  • Provide capabilities for targeting messages based on previous user engagement
  • Measure campaign performance by offering analytics for metrics such as delivery success, click-through rates, and conversions
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    Omnisend - Email Marketing & Automation for Ecommerce provides the omnichannel approach for sales-driven marketers that have outgrown the generic email marketing platforms. Join more than 40,000 merchants that have trusted their e-commerce marketing automation to Omnisend. Our platform provides a complete solution for connecting your ecommerce business with potential and existing customers across multiple customer journey touchpoints. Try a more personalized omnichannel touch with your custo

    CleverTap
    (53)4.5 out of 5
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    Optimized for quick response

    CleverTap helps consumer brands retain their users for life. It is a powerful mobile marketing solution that brings together user data from online and offline channels on one centralized platform. Every day, thousands of brands use CleverTap’s machine learning models to create differentiated customer engagement strategies that help marketers drive omnichannel growth. Build valuable customer relationships using actionable, real-time insights that help create amazing customer experiences. Over 8,

    OneSignal is the complete push notification platform for all companies looking for a new solution to user engagement. Our easy to use platform takes less than 15 minutes to set up and allows for companies, websites, and apps to engage their users through mobile and web push notifications, in-app messaging, and email. OneSignal also offers features like A/B testing, Real-Time Reporting, and Segmentation which can help companies gain invaluable insight into their marketing processes and review the

    WebEngage is a marketing automation software that helps B2C & B2B companies drive more revenue from their existing customers and anonymous users. WebEngage enables product managers, marketers and developers to find value in customer data by easily optimizing mobile content and messaging via flexible A/B testing, marketing automation and powerful user analytics. WebEngage helps companies segment their customers and engage with them in a contextual and personalized manner through various ch

    iZooto
    (34)4.5 out of 5
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    Optimized for quick response

    iZooto is a retargeting and engagement solution that leverages web push notifications for e-tailers and publishers drive traffic and conversions. iZooto is a catalyst that helps marketers convert users faster and better with personalized push notifications. iZooto is best suited for mid-size retailers and publishers. iZooto also helps publishers with monetization using native content ads.

    Braze
    (20)4.2 out of 5
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    Optimized for quick response

    Deliver brilliant messaging experiences at scale. Braze (formerly Appboy) is built for today’s on-demand, always-connected customers. We replace decades-old databases and poorly integrated internal and external tools with live views of every customer, highly intuitive customer journey building, in-the-moment campaign optimization, and more. Braze is a venture-backed company with hundreds of employees. Our offices are located in New York City, San Francisco, London, and Singapore. Most recentl

    Swrve
    (10)4.1 out of 5
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    Optimized for quick response

    The Swrve platform provides unmatched multichannel engagement that enables brands to identify, predict, and act on individual customer wants and needs across devices. By combining messaging across channels with real-time data streaming, marketers can leverage real-time relevance to make real impacts on their bottom line. Enterprise grade apps in industries such as travel, finance, media and entertainment, gaming, and e-marketplaces will immediately see the return on real-time relevance.

    The second product from the makers of VWO, PushCrew is the most popular web push notifications platform in the world. With features like audience segmentation, smart campaigns, multi-website support, custom images, cart abandonment, and so on, PushCrew has everything a business needs to reach out to its customers, real time. With more than 4,500 customers, PushCrew's customers include Lenovo, Vistaprint, Ashley Furniture, Dominos, Ubisoft, Claire's Stores, and College Humor.

    Urban Airship is trusted by thousands of businesses to drive growth with digital customer engagement. Every day, marketers and developers depend on Urban Airship to deliver billions of personalized, interactive notifications that inspire interest and drive action across all digital channels. Urban Airship is used by many of the world’s most admired companies, including Adidas, Alaska Airlines, The Home Depot, NBCUniversal, Sky Plc and Zillow.

    PushEngage is a web push notifications platform, designed to help websites by sending notifications and increase returning visitors.

    SendPulse maximizes the core metric of e-mail marketing - newsletter open rate - atomatically. We collect tons of data about billions of subscribers in our system and predict the best time and channel for each subscriber when to deliver the next message to him. In a result our customers see 50% open rate increase in average. SendPulse Al is an integrated messaging platform with the "Artificial Intelligence" system and Personalization to make customer service agents superhuman, that enables user

    Localytics is a marketing and analytics platform for mobile and web apps. Localytics works with the world’s brands, helping them create great experiences for their customers and maximizing profitability, engagement, lifetime value, and loyalty.

    eSputnik is a web-based Marketing Automation Service that allows you to manage cross-channel messaging campaigns via Email, SMS, Web Push, Viber and other instant messengers. Features for advanced eCommerce projects: - dynamic content depending on stock availability, geo, browsing history or by feed - conditional dynamic blocks targeted on additional data enrichment - dynamic message content queue prioritization based on previous behavior - messaging frequency control - high server/ip reputati

    Leanplum's multi-channel engagement platform transforms user data into meaningful insights so companies can engage their audiences with personalized experiences in any channel (mobile, email, web, and in app).

    Mixpanel
    (5)4.5 out of 5
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    Optimized for quick response

    Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation. Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Salt Lake City, London, and Singapore. With over 26,000 customers worldwide

    Vizury’s CRM Platform is an AI Driven Multi-Channel Conversational Marketing Cloud that enables marketers to drive higher ROAS by proactively engaging users across channels like Web Push, Email, App Push, Chatbot and more. With 1:1 personalized dynamic messages and recommendations, Vizury’s CRM drives value across the customer life cycle. Built to engage across devices & channels, Vizury’s CRM offers the unique proposition of engaging customers on their channel of preference, be it email o

    Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through various channels such as email, web, mobile, social and display.

    Iterable
    (3)4.7 out of 5
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    Optimized for quick response

    Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence. Lifecycle Marketing Made Simple Engage your customers at each touchpoint of their buying journey—from sign-up to check-out and beyond. Drive user activation, nurture,

    NotifyVisitors is an engagement and retention application that provides a cross-device customer involvement for various business sectors using mediums such as Web Push & Push Notification, Progressive Web App, In-App & Web Banners, and Surveys. It uses precise analytics to communicate with the right customers with real-time engagement.

    Recover sales with automated abandoned cart recovery One of the biggest problems faced by merchants is dealing with numerous abandoned carts, which translates to a huge amount lost in potential revenue every year! PushOwl’s abandoned cart reminders let you customize a sequence of 3 automated push notifications, to recover your orders and win back this lost revenue! A modern medium for a modern world Push notifications are a new marketing channel. Since it is an under-utilized medium, your brand

    Free real time cross-platform push notification service.

    MoEngage is an Intelligent Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and SMS, with auto-optimization towards higher conversions powered by machine learning. Traditionally, marketing clouds are expensive to implement, hard to learn and rule-based. At MoEngage, we have built an enterprise solution that is easier to use, elegantly designed, fully integrated and is learning-based

    Oracle's Responsys Interact Marketing Cloud helps brands manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display & the web.

    SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. Every day we are going above and beyond the expectations regarding the capabilities of email marketing, dynamic & personalized website content, social media marketing, anonymous marketing automation, online advertising and mobile marketing. Our main goal is to create a product that empowers its users to implement any kind of marketing process

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