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Push Notification

Push Notification reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Push Notification Software

Push notification software helps businesses send messages directly to a customer’s computer or mobile device. Push notifications provide consumers with important alerts or updates and are intended to drive consumers back to a company’s app or website. These solutions are typically used by marketing teams that need to send a specific call to action, which can be crafted within the notification service and sent directly to a consumer’s device via mobile application, desktop application, or web browser. While some solutions offer features for sending push notifications through both apps and web browsers, other products focus only on one type of push notification.

Push notification software allows for the complete customization of a message’s images and text directly within the platform. These tools should also offer detailed analytics, enabling a business to monitor data such as the delivery rates and click-through rates of its messages. Push notification software solutions may exist as a feature within mobile marketing software or include features of A/B testing software so that users may test the results of sending customers different messages.

To qualify for inclusion in the Push Notification category, a product must:

Allow users to send targeted messages directly to consumers via mobile application, desktop application, or web browser
Provide capabilities for targeting messages based on previous user engagement
Measure campaign performance by offering analytics for metrics such as delivery success, click-through rates, and conversions

Top 10 Push Notification Software

  • OneSignal
  • MoEngage
  • CleverTap
  • WebEngage
  • Braze
  • Omnisend
  • SALESmanago
  • iZooto
  • Truepush
  • PushEngage

Compare Push Notification Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(119)4.7 out of 5
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OneSignal is the leading customer engagement messaging solution used by over 1 million companies worldwide, and delivers more than 8 billion push messages each day. OneSignal supports mobile and web push notifications, in-app messaging, and email marketing, allowing organizations to engage with users on a personal level. OneSignal offers features like A/B testing, real-time reporting, and segmentation which help companies gain invaluable insight into their marketing processes and enhance their

(109)4.4 out of 5
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MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom

(156)4.5 out of 5
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CleverTap is an extremely powerful, comprehensive, user-friendly solution used by top mobile brands to build valuable, long-term relationships with their users. CleverTap provides two things: access to real-time behavioral analytics, so our customers can better understand who their users are; and a platform with which they can engage users on the right channels, at the right time, and with a message that resonates. With CleverTap, you can - Build an omnichannel customer experience that supports

(121)4.5 out of 5
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WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. Thousands of product and marketing practitioners design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely campaigns across multiple channels. The platform offers: Engagement: Mobile Push Notifications Email SMS On-Site Messages Web Push notificati

(95)4.4 out of 5
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Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and was recognized as one of Inc Magazine's 2019 Best Workplaces.

(537)4.6 out of 5
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Entry Level Price:0 USD/ Mo

Join fellow ecommerce businesses who choose Omnisend’s email & SMS marketing to increase their sales, not the workload. Full integration with ecommerce platforms, pre-built automation workflows, and intuitive, no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.

(161)4.4 out of 5

SALESmanago is the only no-code, AI driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret and many other global brands. Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe. SALESmanago is harnessing the full power of first- and zero-party data, combining advanced analytics and AI Hyperperson

(94)4.5 out of 5

iZooto is an owned audience marketing solution that leverages push notification as a channel to help publishers build, own, and engage their audience. iZooto enables publishers to take charge of their audience and reduce their dependence on Google and Facebook. Publishers engage their audience with personalized and automated notifications to build repeat traffic and earn more from their current display ads. Publishers can also push ads to their audience using notifications and generate increment

(53)4.7 out of 5
Entry Level Price:$0.00

Truepush is a free-forever Push Notifications company for both web and mobile. Truepush is working closely with 20,000+ developers/marketers globally. Bloggers, Marketers, App owners & developers from varied industries including Media houses and E-Commerce websites are sending millions of notifications every day. Trupush has advanced features like Segmentation (Pre-defined and custom segments), RSS-to-Push, Project duplication, Triggers & Templates that make it a user-friendly tool.

(42)4.8 out of 5
Entry Level Price:$0/Month 2,500 Subscribers

PushEngage offers personalized web push notifications using the automatic segmentation of your subscribers and auto-responders to send them notifications. We support triggered and personalized campaigns like Cart Abandonment, Price Alerts, Browse Abandonment based on user behavior. Some features that will help you to outperform are Dynamic Segmentation, Advanced analytics, Send in Customer Timezone, Multi-Site/Multi-User Support, A/B Testing, Revenue Tracking, and Inventory Alert, etc We sup

(23)4.7 out of 5
Entry Level Price:$999/month

Smartech is an AI-powered omnichannel personalization and marketing automation platform that serves as a strategic growth tool for data-driven marketers and product managers. Smartech enables website and mobile app brands to deliver hyper-personalized and differentiated customer experiences at scale. Fuelled by a KPI-focused approach, Smartech bridges the gap between behavioral analytics and customer engagement. Powered by our AI Engine, Raman, Smartech helps brands to send the right message to

(155)4.4 out of 5
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Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence. Lifecycle Marketing Made Simple Engage your customers at each touchpoint of their buying journey—from sign-up to check-out and beyond. Drive user activation, nurture,

(47)3.9 out of 5
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Leanplum, the leading multi-channel customer engagement platform helps forward-looking brands like Tesco and Zynga meet the real-time needs of their customers. By transforming data into an understanding of users' needs and wants, our platform delivers unified experiences that are timely, tested, and relevant — building customer loyalty that fuels business growth.

(49)4.7 out of 5
Entry Level Price:0

eSputnik is a web-based Marketing Automation Service that allows you to manage cross-channel messaging campaigns via Email, SMS, Web Push, Viber and other instant messengers. Features for advanced eCommerce projects: - dynamic content depending on stock availability, geo, browsing history or by feed - conditional dynamic blocks targeted on additional data enrichment - dynamic message content queue prioritization based on previous behavior - messaging frequency control - high server/ip reputati

(12)5.0 out of 5

Pushnami is the leading push notification platform built for marketers. Our easy-to-use platform takes less than 5 minutes to set up -- yep, you can capture a subscriber and send a notification in less than the time it takes to make a pot of coffee. Pushnami supports mobile and web push notifications, email marketing, and we offer our own native push ad network, allowing businesses to capture subscribers (with no email address or phone number required by the user), intelligently market to them

Experience Marketing Automation Powered With Actionable Artificial Intelligence - Get AiTrillion! AiTrillion is the first ever SaaS-based Artificial Intelligence enabled – all-in-one marketing platform for eCommerce sellers. It’s 8+ customer engagement channels integrated with analytics built for the eCommerce industry, we at AiTrillion specialize at connecting the dots between millions of customers across 175+ countries. Everything you are looking for is packed under one roof with its Integr

(81)4.6 out of 5
Entry Level Price:$524

SendPulse maximizes the core metric of e-mail marketing - newsletter open rate - atomatically. We collect tons of data about billions of subscribers in our system and predict the best time and channel for each subscriber when to deliver the next message to him. In a result our customers see 50% open rate increase in average. SendPulse Al is an integrated messaging platform with the "Artificial Intelligence" system and Personalization to make customer service agents superhuman, that enables user

(23)4.2 out of 5
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The Swrve platform provides unmatched multichannel engagement that enables brands to identify, predict, and act on individual customer wants and needs across devices. By combining messaging across channels with real-time data streaming, marketers can leverage real-time relevance to make real impacts on their bottom line. Enterprise grade apps in industries such as travel, finance, media and entertainment, gaming, and e-marketplaces will immediately see the return on real-time relevance.

VWO Engage is the most popular web push notifications platform in the world. With features like audience segmentation, smart campaigns, multi-website support, custom images, cart abandonment, Facebook Messenger campaigns and so on, VWO Engage has everything a business needs to reach out to its customers, real-time. With more than 6,000 customers, VWO Engage customers include Lenovo, Vistaprint, Ashley Furniture, Dominos, Ubisoft, Claire's Stores, and College Humor.

(20)4.2 out of 5

Vizury Engage360 is a comprehensive omnichannel marketing platform that empowers marketers to craft truly personalized 1:1 customer journeys across all CRM channels — digital (web, mobile, push, email, and ads) and offline channels (stores, outlets, showrooms, etc.). What makes Vizury different? It is the capability to tie digital engagements with real-world interactions, whether it’s the web, mobile, and ads, or real-life retail outlets and showrooms. Vizury is one of the few platforms tha

(15)4.9 out of 5

Kumulos is the easy to use omni-channel user engagement platform that offers a 360-degree view of user experience, user sentiment and user behavior to provide a holistic view of mobile app performance. Kumulos gives you all the tools you need to connect with, and create long term customers. Key features of Kumulos include rich, interactive mobile push notifications, web push notifications and in-app messaging. These features can be used separately or you can create omni-channel campaigns and ope

(19)3.5 out of 5

Thousands of the world’s leading brands rely on Airship to spark closer connections with their customers through highly contextual and relevant interactions. Only Airship’s Customer Engagement Platform takes a mobile-first, data-led approach that enables brands to focus on individuals and their needs, not which marketing channels to use. Airship makes it much simpler and more effective to grow customer lifetime value in the omnichannel era. With trillions of interactions intelligently orchestr

(14)5.0 out of 5

Frizbit is a multi-channel Marketing Orchestration Platform helping marketing teams of transactional internet businesses to bring their customers back to their websites Via Frizbit, internet companies can deliver optimised and personalised engagement experiences to their users by sending automated and hyper-personalised messages based on user behaviour on both desktop and mobile devices. It allows marketers to create automated campaigns for each stage they abandon their journey such as cart a

(18)3.9 out of 5
Optimized for quick response

Upland Localytics is a leading mobile app analytics and marketing platform. We give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts. Our secret sauce is in the data. We use all the data surrounding your app, your users, and how they interact with your brand to deliver highly targeted and personalized engagement, including app and web push, in-app, app inbox and location-based campaigns. We then use digital intelligence to optim

(23)4.5 out of 5
Optimized for quick response

Symplify Communication is an enterprise messaging personalization, multichannel, and marketing automation platform, renowned and appreciated by over 600 global customers in entertainment, iGaming, and e-commerce for its elegance and ease of use. The product was designed for the user first to solve the issues that often plague messaging platforms; they can be complicated and challenging to use and implement. Symplify Communications provide you: - Conversion stats on demand - Onboard customer

(20)4.2 out of 5

Salesforce Mobile Studio helps you to reach customers on any device by personalizing your mobile messaging with SMS marketing, push notifications, and group messages.

(8)4.6 out of 5

Batch provides the most specialized push notifications engagement platform on the market for mobile & web, combining high-volume throughput and advanced targeting options. Batch offers 3 main USPs for marketers: 1. A complete and user-friendly interface to create, automate and analyze push notifications campaigns. (Multi-level segmentation, AB testing, notifications inbox, in-app messages and theme editor, custom landing pages, marketing pressure management, retargeting, scheduled and trigg

(8)4.4 out of 5
Entry Level Price:FREE FREE

Cross-channel marketing service for increasing customer engagement, retention, LTV. Pushwoosh is trusted by thousands of global leading brands and startups all over the world. Push notifications (mobile & web), emails, in-apps, Facebook Messenger and more. Pushwoosh builds customized solutions for every business, based on its goals, needs and industry. Flexible pricing, powerful functionality and highest efficiency!

(17)4.1 out of 5

Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, Countly allows you to innovate and enhance your products to provide personalized and customized customer experiences, and meet key business and revenue goals. Countly empowers companies of any size or location to grow their business by helping them securely process billions of data po

(102)3.9 out of 5

Oracle's Responsys Interact Marketing Cloud helps brands manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display & the web.

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Check out the G2 Grid® for the top Push Notification Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
Leaders
High Performers
Contenders
Niche
Omnisend
Iterable
Upland Localytics
Leanplum
Swrve
SALESmanago
WebEngage
Airship
CleverTap
SendPulse
iZooto
Braze
Kumulos
OneSignal
Netcore Smartech
VWO Engage (previously PushCrew)
eSputnik
PushEngage
MoEngage
Frizbit
Vizury Engage360
Pushnami
Truepush
AiTrillion
Market Presence
Satisfaction

Learn More About Push Notification Software

What is Push Notification Software?

Push notifications are messages sent directly to a user’s mobile device, computer, or web browser. There are a variety of ways for companies to communicate with their customers through push notifications. Most people are familiar with the push notifications they receive from apps on their mobile phones that alert them when they receive a new email or engagement on a social media post. Businesses with their own mobile apps use push notification software to create and schedule messages as well as analyze the performance of these messages. App push notifications are delivered to a user’s device regardless of what the user is doing.

There is a second type of push notification known as web push notifications. These differ from mobile app push notifications in a few ways. First, web push notifications work within web browsers instead of applications. Users do not need to download and install an app to receive the notifications. Second, because they work on browsers, web push notifications can be delivered to all devices, including laptops, mobile phones, and tablets. Web push messages typically appear in the right-hand corner of the browser or in a notification center, depending on the user’s device and browser.

For a user to receive a web push notification, they must first opt in. Once a user subscribes, they will receive push notifications as long as they have a browser running—even when they are not actually on the site.

Marketing teams use push notifications to grow, engage, and retain their subscriber base. Push notifications can be used to deliver marketing messages about new content, products, events, or promotions, as well as informational messages like traffic or weather alerts, flight changes, breaking news, and more.

Key Benefits of Push Notification Software

  • Send messages to customers even when they aren’t using your app or website
  • Reengage customers who haven’t visited your app or website recently
  • Personalize messages and target users based on their location or previous behavior
  • Analyze the performance of push notification campaigns

Why Use Push Notification Software?

User engagement — Push notifications are highly valued for their ability to reengage customers. These tools are designed to reach lapsed customers and bring them back to a company’s website or app. Unlike emails or social media messages, users receive these notifications in real time, which can help improve conversion rates.

Targeted messages — Push notifications can be used to target users with personalized messages based on the user’s previous behavior. For example, a marketer may send a discount alert to a group of customers who have viewed a particular product that has dropped in price. Notifications can also be used to target and reengage users who haven’t visited the website recently.

Easy to implement — While it is possible for a company to build their own push notification service, the platform’s development would require a significant amount of time and resources. Push notification software makes it easy for non-developers to implement these tools and align them with a broader digital marketing strategy.

No app required — Before the development of web push technology, a company would need to build a mobile app to deliver push notifications. However, developing and maintaining a mobile application is cost-prohibitive for many companies. Web push notification software allows businesses to harness the power of this notification service without the costly investment of a mobile application. Web push notifications also have the added benefit of delivering alerts directly to a user’s browser on any device, including desktops.

Data privacy — An additional benefit of web push notifications is that no personally identifiable information (PII) is required to opt in, so anonymous visitors who don’t wish to give away their email address or phone number are more likely to become subscribers. This makes web push notifications a useful tool for marketers seeking to combat data privacy concerns.

Who Uses Push Notification Software?

Businesses use push notification software to build and engage their online or mobile audiences. Since these messages can easily be customized to suit a company’s specific industry and marketing goals, push notifications are considered an efficient and flexible tool for converting customers, boosting traffic, and increasing sales.

B2C marketing — Business-to-consumer (B2C) marketers primarily use push notification software to improve customer engagement and conversion rates. Push notifications can be used to create an ongoing channel of communication with customers in order to increase repeat traffic, encourage purchases, and engage users at the top and middle of the marketing funnel.

E-commerce — E-commerce companies use push notifications to send customers sales alerts, reminders, and incentives. If a user has abandoned their shopping cart, a push notification can be delivered to draw the user back to the app or website to complete their purchase. E-commerce sites can also use push notifications to send their customers order confirmations, shipping updates, and limited-time special offers.

Digital publishers — Publishers of digital content such as news sites, blogs, and online magazines use push notifications to alert their subscribers when new content is available. Push notifications allow publishers to build their audience, boost traffic, and deliver important or breaking news directly to their followers’ devices.

Travel and hospitality — Companies in the travel and hospitality industry can use push notifications to send their subscribers deal alerts, booking reminders, flight updates, travel tips, and more. Push notifications help these businesses improve their conversion rates and boost customer satisfaction.

Kinds of Push Notification Software

There are two kinds of push notifications: messages sent through an application on a user’s desktop or mobile phone, and notifications delivered through a user’s web browser.

App push notifications — App push notifications are the messages users receive from apps on their computers or mobile devices, although mobile app push notifications are more commonly used. On iOS, users must grant permission for an app to send them push notifications. On other mobile operating systems such as Android, users are automatically opted in to receive push notifications.

App push notifications support rich media and interactivity, which means companies can include content such as animated gifs, videos, and audio in their messages. Messages are delivered to a user’s device whether or not the customer is using it. Unread messages will appear on the user’s lock screen or in a notification center, increasing the likelihood the user will engage with the notification.

Web push notifications — Web push notifications are messages sent directly to a user via their desktop or mobile web browser. Users do not have to download a special app to receive these notifications. Instead, they are prompted to opt in when they visit a company’s website. Web push notifications will be delivered to the user’s browser even if they do not have the company’s website open. These kinds of push notifications are ideal for companies that don’t need a mobile app or do not have the resources to develop one.

Push Notification Software Features

Push notification solutions provide different combinations of features at varying price points. When selecting push notification software, you should consider which features will most benefit your business and marketing goals.

Personalization — Marketing messages are more effective when they’re tailored to specific users. Personalization features allow marketers to send customers push notifications about products, sales, or content that will interest them most.

Scheduling — Scheduling enables marketers to create a push notification and schedule it to be delivered at a later date. This feature can be used to schedule multiple or recurring notifications so you do not have to be present to send the messages in real time.

Segmentation — The segmentation feature provided by push notification software enables marketers to segment their audience based on certain criteria, such as device type, location, time zone, site actions, and subscription date. With segmentation, companies can develop targeted marketing campaigns and increase click-through rates by delivering the most relevant messages to subscribers.

A/B testing — A/B testing allows marketers to test different push notifications and determine which message was the most effective. Variables that can be tested include the notification title, the content of the message, emojis, images, and the call to action.

Analytics — Analytics features provide marketers with the ability to measure and analyze the performance of their push notification campaigns. Analytics and reporting tools can track metrics such as opt-in rates, delivery rates, click-through rates, and conversion rates.

Browser support — As of 2019, Chrome, Firefox, Opera, and Safari web browsers all support web push notifications. Most web push notification software should support these browsers. However, buyers should confirm browser support before purchasing a product for web push notifications.

Potential Issues with Push Notification Software

Oversending — Because push notifications are so quick and easy to send, some companies may overdo it by sending too many messages. However, push notifications work best when they are used in moderation. Users who are annoyed by multiple push notifications every day will inevitably opt out of the service or even uninstall the app altogether. To maintain high opt-in rates, businesses should make sure they are only sending relevant and timely messages that provide real value to their customers.

Opt-in rates — For app push notifications on iOS and for web push notifications, users must opt in to receive messages. Some companies use a generic request for permission, which can discourage users who don’t understand the request or do not immediately see the value in subscribing to a business’ push notifications. To avoid this drawback, companies can use messaging that explains what push notifications are and what kinds of benefits they will provide the user.

Rich media — Although some app push notifications support rich media like videos, animated gifs, and audio, web push notifications do not yet support this interactive content. Web push notifications can display icons, large images, and badges, although the level of support varies depending on the user’s device and browser. As web push gains popularity, however, browsers may expand support for rich media.