Best Mobile Marketing Software

Using mobile marketing software, companies can plan, implement, and control diverse marketing campaigns that target smartphones, tablets, and other mobile devices within mobile web browsers, mobile applications, or mobile advertising. Retail stores, restaurants, airlines, and entertainment providers regularly use these platforms to engage mobile users with promotions, coupons, and surveys. Mobile marketing software can often collect a mobile user’s data, including web history and location, and use it to execute custom and timely interactions with existing and potential customers. This can lead to a quick turnaround in creating sales or gaining subscribers, as customers can take immediate action on their mobile device. Marketing teams can use these software solutions in conjunction with email marketing software and proactive notification software to maximize their visibility during marketing campaigns.

To qualify for inclusion in the Mobile Marketing category, a product must:

  • Enable the user to reach consumers through their mobile devices
  • Reach users through web browsers, push notifications, and in-app or in-game ads
  • Provide templates or design platforms for mobile ad campaigns
  • Track interaction data related to each advertisement
  • Be compatible with or offer proximity analytics software that helps target ads
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Mobile Marketing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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Results: 163

    Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all your online and offline channels.

    Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, GMP empowers marketers to deliver personalized journeys across web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations

    CleverTap
    (71)4.5 out of 5
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    Optimized for quick response

    CleverTap helps consumer brands retain their users for life. It is a powerful mobile marketing solution that brings together user data from online and offline channels on one centralized platform. Every day, thousands of brands use CleverTap’s machine learning models to create differentiated customer engagement strategies that help marketers drive omnichannel growth. Build valuable customer relationships using actionable, real-time insights that help create amazing customer experiences. Over 8,

    AppsFlyer
    (40)4.2 out of 5
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    Optimized for quick response

    AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering app marketers and developers to maximize the return on their marketing investments. AppsFlyer’s NativeTrack™ Attribution, Marketi

    Branch provides solutions that unify user measurement across different devices, platforms, and channels, and deliver a seamless customer experience no matter where the user comes from. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place o

    TXT180 is a bulk text messaging software that can be used to send sms marketing messages to customers or other opt-in contact lists. This web-based software is easy to use from any computer, phone, tablet, or our free phone app. Customers use the TXT180 text blast software to keep their contacts updated with the latest information and special offers. TXT180 provides two-way text messaging so businesses can receive valuable feedback and build relationships with their clients. Our free trial offer

    Marketo
    (18)4.6 out of 5
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    Optimized for quick response

    Marketo, an Adobe company, offers the leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.

    Braze
    (35)4.3 out of 5
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    Optimized for quick response

    Deliver brilliant messaging experiences at scale. Braze (formerly Appboy) is built for today’s on-demand, always-connected customers. We replace decades-old databases and poorly integrated internal and external tools with live views of every customer, highly intuitive customer journey building, in-the-moment campaign optimization, and more. Braze is a venture-backed company with hundreds of employees. Our offices are located in New York City, San Francisco, London, and Singapore. Most recentl

    CallFire
    (27)4.6 out of 5
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    Optimized for quick response

    CallFire provides easy-to-use, self-service voice marketing solutions to thousands of businesses across the US & Canada. We specialize in helping local businesses grow and retain their revenue with outreach and engagement services such as IVR, Voice Broadcast and Call Tracking. In addition to serving local businesses, CallFire empowers non-profits, religious groups and other organizations to connect more effectively with their audiences. CallFire is headquartered in Santa Monica, Californi

    SendPulse maximizes the core metric of e-mail marketing - newsletter open rate - atomatically. We collect tons of data about billions of subscribers in our system and predict the best time and channel for each subscriber when to deliver the next message to him. In a result our customers see 50% open rate increase in average. SendPulse Al is an integrated messaging platform with the "Artificial Intelligence" system and Personalization to make customer service agents superhuman, that enables user

    Iterable
    (15)4.5 out of 5
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    Optimized for quick response

    Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence. Lifecycle Marketing Made Simple Engage your customers at each touchpoint of their buying journey—from sign-up to check-out and beyond. Drive user activation, nurture,

    WebEngage is a marketing automation software that helps B2C & B2B companies drive more revenue from their existing customers and anonymous users. WebEngage enables product managers, marketers and developers to find value in customer data by easily optimizing mobile content and messaging via flexible A/B testing, marketing automation and powerful user analytics. WebEngage helps companies segment their customers and engage with them in a contextual and personalized manner through various ch

    OneSignal is the complete push notification platform for all companies looking for a new solution to user engagement. Our easy to use platform takes less than 15 minutes to set up and allows for companies, websites, and apps to engage their users through mobile and web push notifications, in-app messaging, and email. OneSignal also offers features like A/B testing, Real-Time Reporting, and Segmentation which can help companies gain invaluable insight into their marketing processes and review the

    One Marketing Platform for Multiple Channels: Mobile, Email,Social, Voice, and Chat Marketing.

    Blueshift
    (28)4.3 out of 5
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    Optimized for quick response

    Blueshift is the world's first Customer Data Activation Platform (CDAP), which combines customer data, predictive intelligence and multichannel customer journeys into a single scalable platform. Blueshift's patented AI technology allows marketers to target the right customers, with the right content, at the right time, through the right channel. Blueshift's multichannel journey flows let marketers connect all customer touch points across web, mobile & offline creating a seamless 1:1 experien

    MightySignal provides mobile app and SDK intelligence for prospecting, churn reduction, and spying on the competition. Our data system gathers intelligence straight from sources like Apple and Google on SDKs, mobile ads, rank changes, and more. Sales and marketing teams rely on MightySignal to power key decisions in prospecting, lead qualifying, market sizing, and more.

    Creating engaging, tailored customers experiences is difficult with rigid legacy architecture and fragmented data. Cordial enables you to collect, normalize, and activate real-time data from anywhere in your technology stack to create and deliver tailored messages that flex and adapt to changing customer signals. Over 200 brands, including 1-800 Contacts, La Quinta and Revolve, use Cordial to consolidate redundant technology, eliminate data silos, remove internal friction, and create brand exper

    Emarsys
    (12)4.1 out of 5
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    Optimized for quick response

    Emarsys Marketing Platform is a Fully Integrated Marketing Platform, one platform, all the tools you need. Analyze, optimize, personalize. Use the Emarsys Marketing Platform to create a unified profile for each of your customers. Then, automate personalized messages across all channels, optimize for performance, and measure results - all from a single integrated platform. Move beyond segmentation to true one-to-one personalization. Anyone can collect data, but without the right tools to in

    Oracle's Responsys Interact Marketing Cloud helps brands manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display & the web.

    Swrve
    (10)4.2 out of 5
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    Optimized for quick response

    The Swrve platform provides unmatched multichannel engagement that enables brands to identify, predict, and act on individual customer wants and needs across devices. By combining messaging across channels with real-time data streaming, marketers can leverage real-time relevance to make real impacts on their bottom line. Enterprise grade apps in industries such as travel, finance, media and entertainment, gaming, and e-marketplaces will immediately see the return on real-time relevance.

    Urban Airship is trusted by thousands of businesses to drive growth with digital customer engagement. Every day, marketers and developers depend on Urban Airship to deliver billions of personalized, interactive notifications that inspire interest and drive action across all digital channels. Urban Airship is used by many of the world’s most admired companies, including Adidas, Alaska Airlines, The Home Depot, NBCUniversal, Sky Plc and Zillow.

    MailUp is a simple and scalable solution to create, automate and customize Email, SMS and Messaging Apps Marketing campaigns. Trusted by 11,000+ customers worldwide, it offers advanced automation features and best-of-breed technology for your marketing strategies. Advanced Marketing Automation features, bespoke consultancy, training resources, and solid expertise. MailUp offers companies and agencies everything they need to shape effective Email, SMS and Messaging Apps Marketing strategies.

    Sailthru helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. Sailthru personalizes individual customer experiences across digital communication channels—in email, on a brand’s website and in their mobile applications. Sailthru-powered 1:1 relationships with consumers help drive higher revenue, improve customer lifetime value and reduce churn.

    Voice and Text messaging to connect with your supporters. Automatically gather people's name and email via SMS. Get thousands of volunteers all over the country talk to your supporters using phone banking. Remind your supporters about election dates and to go out to vote using voice broadcasting. Sophisticated software for the biggest political parties, yet simple enough for a cause! The only solution that smoothly integrates with your CRM. Reach right people at the right time with the right m

    As an industry-leading marketing cloud-focused solely on retailers, Listrak delivers results for its clients with the power of 1:1 interactions that drive incremental revenue, engagement, lifetime value and growth. Fueled by artificial intelligence, actual human intelligence, machine learning and predictive analytics, the Listrak platform boasts a comprehensive set of marketing automation and CRM solutions that unify, interpret and personalize data to engage customers across channels and devic

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