Best Mobile Marketing Software

How Many Mobile Marketing Software Products Does G2 Track?

Total Products under this Category: 301

Category Stats (Nov 2026)

  • Average Rating: 4.41/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Sakari (+4.39%) - Among all products in this category, Sakari recorded the largest rating increase compared to last month

Last updated: November 02, 2026

How Does G2 Rank Mobile Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 37,800+ Authentic Reviews
  • 301+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Mobile Marketing Software

G2 Grid® for Mobile Marketing Software plotting products by satisfaction and market presence

Highlighted products: Insider One, Braze, Attentive, Textedly, AppsFlyer, CleverTap, The Trade Desk, and Adobe Marketo Engage.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-marketing/grids.json?focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=textedly&focus%5B%5D=appsflyer&focus%5B%5D=clevertap&focus%5B%5D=the-trade-desk&focus%5B%5D=adobe-marketo-engage)

Insider One

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations."

Average Rating: 4.7/5.0

Total Reviews: 1,418

How Do G2 Users Rate Insider One?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • Optimization: 9.6/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 9.4/10 (Category avg: 8.6/10)
  • Campaign Analysis: 9.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Insider One?

Who Uses This Product?

  • Who Uses This: Digital Marketing Specialist, Marketing Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 46% Medium, 28% Small

What Do G2 Reviewers Say About Insider One?

AI-generated summary from verified user reviews

Pros
  • Users value responsive, helpful support and knowledgeable customer success teams that assist them with initiatives and resolve issues.
  • Users appreciate the intuitive, easy-to-navigate interface, which helps them find features and handle everyday tasks smoothly.
  • Users value individualized messaging and experiences tailored to customer preferences and behavior, helping them deliver more relevant communications across channels.
  • Users like how campaigns and platform features improve conversions and drive measurable sales and revenue growth.
  • Users value clear analytics that track campaign performance and reveal customer behavior, helping them measure results and make data-driven decisions.
Cons
  • Users say the platform takes time and training to learn, especially its advanced features and journey-building tools.
  • Users say initial setup and onboarding take substantial time and can require extra guidance.
  • Users find the platform and messaging expensive, with unclear pricing and restrictive costs as usage grows.
  • Users find the interface and some features unintuitive, clunky, and difficult to navigate.
  • Users find reporting complex and inflexible, with dashboards and reports difficult to navigate, customize, and analyze.

What Are Recent G2 Reviews of Insider One?

What Are G2 Users Discussing About Insider One?

Braze

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.

Average Rating: 4.5/5.0

Total Reviews: 1,958

How Do G2 Users Rate Braze?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • Optimization: 8.3/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.2/10 (Category avg: 8.6/10)
  • Campaign Analysis: 7.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Braze?

  • Seller: Braze
  • Company Website:
  • Year Founded: 2011
  • HQ Location: New York
  • LinkedIn® Page: www.linkedin.com
    2,363 employees on LinkedIn®
  • Ownership: NASDAQ: BRZE

Who Uses This Product?

  • Who Uses This: CRM Manager, CRM Specialist
  • Top Industries: Financial Services, Marketing and Advertising
  • Company Size: 51% Medium, 27% Large

What Do G2 Reviewers Say About Braze?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Braze, highlighting its intuitive interface and clear documentation for effortless learning.
  • Users find Braze to be exceptionally intuitive and user-friendly, facilitating easy learning and campaign creation.
  • Users value Braze's flexibility and ease of learning, enhancing personalization and scalability to meet varied needs.
  • Users praise Braze's responsive customer support, highlighting the ease of collaboration and implementation throughout their experience.
  • Users appreciate the multi-channel management of Braze, enjoying its stability and intuitive features across different markets.
Cons
  • Users regret the lack of a mobile app wallet solution, which limits user engagement and complicates reporting processes.
  • Users face a challenging learning curve with Braze, especially with advanced features and technical coding skills required.
  • Users find Braze's complexity and pricing transparency limiting, especially for simple survey applications and segment management.
  • Users find Braze's limited features hinder effective analytics and feedback gathering, making it complex for basic use.
  • Users experience a steep learning curve with Braze, finding the onboarding and advanced features overwhelming at times.

What Are Recent G2 Reviews of Braze?

Attentive

Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com.

Average Rating: 4.4/5.0

Total Reviews: 1,583

How Do G2 Users Rate Attentive?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)
  • Optimization: 8.7/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.2/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.5/10 (Category avg: 8.5/10)

Who Is the Company Behind Attentive?

  • Seller: Attentive
  • Company Website:
  • Year Founded: 2016
  • HQ Location: New York, New York, United States
  • LinkedIn® Page: www.linkedin.com
    1,559 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Director
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 56% Small, 33% Medium

What Do G2 Reviewers Say About Attentive?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Attentive, enjoying its simple UI and seamless integration with other platforms.
  • Users appreciate the responsive customer support from Attentive, highlighting quick replies and helpful service throughout their experience.
  • Users value the helpful support team at Attentive, making email marketing setup easy and user-friendly.
  • Users appreciate the user-friendly interface of Attentive, enabling quick campaign setups and effective customer segmentation.
  • Users love the easy setup of Attentive, making the SMS marketing process efficient and user-friendly.
Cons
  • Users find Attentive to be expensive compared to alternatives, especially given its additional charges for features.
  • Users report missing features in Attentive, often needing support to access essential data and customize reports.
  • Users find the reporting system insufficient and complex, leading to challenges in data accuracy and segmentation.
  • Users find limited features in Attentive, often requiring customer support for essential data and insights.
  • Users report integration issues that can be confusing and affect functionality, especially without IT support.

What Are Recent G2 Reviews of Attentive?

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Textedly

Textedly is the premier, industry-leading AI-Powered SMS marketing and communications platform that empowers organizations to seamlessly connect with their audiences through the power of SMS text, MMS messaging, and next-generation AI. As a comprehensive messaging software solution, Textedly helps marketing, customer support, and sales teams across SMBs and global enterprises deliver highly personalized campaigns, timely notifications, and automated two-way interactions. By combining advanced AI voice and messaging agents with robust campaign creation and contact management, Textedly serves as the ultimate all-in-one command center for customer engagement. Key Features and Benefits: • Powerful AI Voice & Messaging Agents: Elevate your communications with intelligent, conversational AI. Deploy autonomous text and voice agents to handle 24/7 customer support, answer FAQs, qualify leads, and drive engagement at scale without human intervention. • Bulk SMS & MMS Messaging: Send high-volume text (400,000) and rich multimedia messages with customizable sender IDs, ensuring your brand stands out and delivers personalized content instantly. • Two-Way Messaging Inbox: Centralize replies and team conversations in a shared, real-time inbox for seamless, high-touch customer engagement. • Automated Scheduling & Drip Campaigns: Build sophisticated message workflows. Create one-time, recurring, or complex drip sequences with precise delivery windows optimized for your audience’s time zones. • Contact Segmentation & List Management: Build dynamic, highly targeted lists based on custom fields, tags, and import sources to ensure the right message always reaches the right user. • Signal AI Contact Enrichment: Unlock unparalleled audience intelligence with Signal AI. Instantly enrich your contact profiles when available, by retrieving first and last names, email addresses allowing you to hyper-personalize your outreach and connect with your audience on a deeper level. Additional Value Points: • Integrated Payment Processing: Turn conversations into conversions. Securely collect payments with your own credit card merchant account, and send mobile checkout links directly within SMS threads to drastically streamline transactions. • Reputation Management & Google Reviews: Accelerate your brand's growth with built-in tools designed to automatically request, manage, and optimize your online reviews. • Template Library & Personalization Tokens: Launch campaigns faster using a library of pre-built templates and dynamic smart fields (e.g., {{FirstName}}) to maximize message relevance and conversion rates. Why Choose Textedly? By unifying scalable bulk messaging, intelligent AI voice and text agents, automated drip campaigns, and seamless payment processing, Textedly goes far beyond traditional text marketing. We provide a state-of-the-art, feature-rich ecosystem for organizations that demand innovative, effective, and automated communication with their audiences.

Average Rating: 4.6/5.0

Total Reviews: 1,463

How Do G2 Users Rate Textedly?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • Optimization: 8.5/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.3/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Textedly?

  • Seller: Textedly
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Los Angeles, CA
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Non-Profit Organization Management, Real Estate
  • Company Size: 66% Small, 28% Medium

What Do G2 Reviewers Say About Textedly?

AI-generated summary from verified user reviews

Pros
  • Users value Textedly's responsive customer support, noting quick solutions and helpful assistance for their inquiries.
  • Users value the ease of use of Textedly, allowing for quick and efficient text management and communication.
  • Users value the helpful support team of Textedly, which aids in navigating features and resolving issues promptly.
  • Users value Textedly for its fast and efficient communication features, enhancing message delivery and support.
  • Users value the easy text messaging features of Textedly, facilitating quick communication and efficient audience engagement.
Cons
  • Users find Textedly expensive, which limits its usage despite its potential benefits for customer communication.
  • Users are disappointed by the missing features like affiliate links and tagging, which limit functionality and sharing.
  • Users experience SMS issues with Textedly due to message delivery failures and unclear opt-in instructions for customers.
  • Users find the limited texting features cumbersome, particularly the need for manual list management and message constraints.
  • Users find the learning curve steep, especially with unclear features and complex setup processes, but support is responsive.

What Are Recent G2 Reviews of Textedly?

What Are G2 Users Discussing About Textedly?

FAQs About Mobile Marketing Software

Generated using AI

Last updated: June 3, 2026

Mobile Marketing platforms offering both email and SMS messaging in one cohesive integrated interface

According to verified users, platforms in this category stand out when email and SMS can be planned, launched, and measured from one workspace instead of separate tools. Recent reviewers repeatedly mention unified campaign management, shared segmentation, and the ability to build journeys that move across channels without extra manual work. Buyers also value fast setup, clear workflows, and the ability to reuse audiences across email, SMS, push, web, and app touchpoints. In the latest G2 reviews, this integrated approach is tied to faster execution, more consistent messaging, and better coordination across customer lifecycle campaigns, especially when teams need to personalize outreach without adding operational complexity.

Which Mobile Marketing solutions deliver messages that users actually want to receive and engage with

Based on G2 reviews, a few products are repeatedly associated with relevant, personalized mobile messaging.

  • Insider One — unified journeys with behavioral personalization.
  • Braze — real-time triggers across key channels.
  • Attentive — SMS campaigns tied to timely offers.
  • Textedly — simple bulk texts with audience targeting.

Which Mobile Marketing platforms avoid causing unsubscribe surges from poor personalization and messaging practices

Based on G2 reviews, these products are most often linked to targeted messaging and stronger audience control.

  • Braze — personalization with quiet hours controls.
  • Attentive — segmented SMS and email journeys.
  • Insider One — behavior-based messaging across channels.
  • CleverTap — real-time segmentation for relevant outreach.

What features define modern mobile marketing platforms

According to verified users, modern mobile marketing platforms are defined by segmentation, automation, and cross-channel journey building. In recent reviews, buyers consistently highlight the ability to trigger campaigns from customer behavior, personalize messages in real time, and manage email, SMS, push, in-app, and web touchpoints from a single system. Reviewers also point to audience management, A/B testing, analytics, and reusable templates as important for faster execution. Integration flexibility matters too, especially when teams want customer data, event tracking, and messaging workflows connected in one place. Across products in this category, the strongest themes are centralized orchestration, timely personalization, and less dependence on manual campaign work.

How do teams use Mobile Marketing for customer journeys

G2 reviewers mention that teams use mobile marketing to build journeys around onboarding, re-engagement, abandoned browse or cart activity, promotions, reminders, and retention flows. Recent feedback often describes behavior-based triggers that send the next message when a user installs an app, views a product, completes a purchase step, or becomes inactive. Teams also use these workflows to coordinate messages across SMS, email, push, in-app, and web channels so communication feels connected instead of repetitive. Buyers repeatedly value journey tools that reduce manual work, speed up campaign launches, and make it easier to deliver the right message at the right time based on actual customer actions.

AppsFlyer

AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.

Average Rating: 4.5/5.0

Total Reviews: 767

How Do G2 Users Rate AppsFlyer?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.0/10)
  • Optimization: 8.6/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.7/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.8/10 (Category avg: 8.5/10)

Who Is the Company Behind AppsFlyer?

  • Seller: AppsFlyer
  • Company Website:
  • Year Founded: 2011
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    1,577 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 42% Medium, 31% Small

What Do G2 Reviewers Say About AppsFlyer?

AI-generated summary from verified user reviews

Pros
  • Users value the holistic analytics of AppsFlyer, which simplifies campaign management and improves mobile app performance tracking.
  • Users value the holistic mobile marketing measurement of AppsFlyer, appreciating its reliable and user-friendly analytics features.
  • Users appreciate the ease of use of AppsFlyer, enabling non-technical teams to efficiently manage campaigns.
  • Users value the accurate cross-channel attribution of AppsFlyer, which enhances decision-making and optimizes marketing efforts.
  • Users value the accurate attribution of AppsFlyer, enhancing decision-making and campaign management capabilities.
Cons
  • Users find the pricing can be high for startups and small teams, impacting accessibility for some.
  • Users struggle with data inaccuracy in AppsFlyer, experiencing mismatches and challenges in user identification across platforms.
  • Users find AppsFlyer's high pricing challenging, especially for smaller teams and startups with limited budgets.
  • Users face data management issues with challenging aggregation, mismatches, and unclear attribution across platforms.
  • Users find the dashboard complex and tricky for new users, affecting navigation and customization capabilities.

What Are Recent G2 Reviews of AppsFlyer?

What Are G2 Users Discussing About AppsFlyer?

CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization, where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap

Average Rating: 4.5/5.0

Total Reviews: 755

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How Do G2 Users Rate CleverTap?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)
  • Optimization: 8.8/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.8/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.8/10 (Category avg: 8.5/10)

Who Is the Company Behind CleverTap?

  • Seller: CleverTap
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Mountain View, California
  • LinkedIn® Page: www.linkedin.com
    642 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Marketing Manager
  • Top Industries: Financial Services, Internet
  • Company Size: 53% Medium, 29% Small

What Do G2 Reviewers Say About CleverTap?

AI-generated summary from verified user reviews

Pros
  • Users value the real-time analytics of CleverTap, enhancing campaign tracking and personalized marketing efforts across channels.
  • Users value CleverTap's responsive customer support, which aids in overcoming challenges and enhancing the user experience.
  • Users find CleverTap very easy to use, simplifying campaign creation and integration across multiple channels effectively.
  • Users value the convenient automation features of CleverTap, enhancing campaign management and performance optimization effortlessly.
  • Users commend the ease of creating multi-channel campaigns with CleverTap, appreciating its robust analytics and support.
Cons
  • Users find the learning curve steep due to the complicated interface and overwhelming analytics tools.
  • Users find the missing features frustrating, particularly the lack of campaign creation and poor third-party integration.
  • Users find the cost to be high, limiting the product's accessibility and value for their businesses.
  • Users find the analytics not intuitive, making it challenging to utilize CleverTap’s extensive features effectively.
  • Users find the complex interface of CleverTap overwhelming, making it difficult to navigate and utilize effectively.

What Are Recent G2 Reviews of CleverTap?

What Are G2 Users Discussing About CleverTap?

The Trade Desk

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

Average Rating: 4.4/5.0

Total Reviews: 188

How Do G2 Users Rate The Trade Desk?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Optimization: 9.1/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 9.1/10 (Category avg: 8.6/10)
  • Campaign Analysis: 9.1/10 (Category avg: 8.5/10)

Who Is the Company Behind The Trade Desk?

  • Seller: The Trade Desk
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Ventura, CA
  • LinkedIn® Page: www.linkedin.com
    4,793 employees on LinkedIn®
  • Ownership: NASDAQ: TTD

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 43% Medium, 32% Small

What Do G2 Reviewers Say About The Trade Desk?

AI-generated summary from verified user reviews

Pros
  • Users value The Trade Desk for its powerful data-driven targeting and seamless integration across channels, enhancing campaign effectiveness.
  • Users appreciate the intuitive UI and seamless integration of The Trade Desk, making campaign management efficient and transparent.
  • Users value the data-driven audience targeting of The Trade Desk, enabling precise reach and improved campaign performance.
  • Users appreciate the responsive customer support from The Trade Desk, enhancing their overall experience and satisfaction.
  • Users value the data-driven targeting of The Trade Desk, optimizing campaigns for better audience engagement and ROI.
Cons
  • Users find the steep learning curve of The Trade Desk challenging, particularly for new team members and smaller campaigns.
  • Users find the high costs of The Trade Desk to be a barrier, especially for smaller campaigns and budgets.
  • Users find the complexity of The Trade Desk daunting, particularly due to the steep learning curve for new advertisers.
  • Users find the steep learning curve of The Trade Desk challenging, particularly for beginners navigating advanced features.
  • Users note the steep learning curve for new members, hindering effective use of The Trade Desk's features.

What Are Recent G2 Reviews of The Trade Desk?

What Are G2 Users Discussing About The Trade Desk?

Adobe Marketo Engage

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver.

Average Rating: 4.1/5.0

Total Reviews: 3,220

How Do G2 Users Rate Adobe Marketo Engage?

  • Has the product been a good partner in doing business?: 7.7/10 (Category avg: 9.0/10)
  • Optimization: 8.4/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.3/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Adobe Marketo Engage?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Who Uses This: Marketing Operations Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 52% Medium, 25% Large

What Do G2 Reviewers Say About Adobe Marketo Engage?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Adobe Marketo Engage, enhancing workflow efficiency and overall marketing operations.
  • Users value the automation capabilities of Adobe Marketo Engage, streamlining complex campaigns and improving engagement effortlessly.
  • Users appreciate the comprehensive marketing automation features of Marketo, enhancing workflow efficiency and effective B2B strategies.
  • Users admire the seamless integrations of Adobe Marketo Engage, streamlining complex campaigns within a single platform.
  • Users value the comprehensive marketing automation capabilities of Adobe Marketo Engage, enhancing engagement and operational efficiency.
Cons
  • Users face a significant learning curve with Adobe Marketo Engage, making setup and optimization challenging without dedicated resources.
  • Users find a steep learning curve with Adobe Marketo Engage, requiring significant time and effort for effective use.
  • Users find Adobe Marketo Engage not intuitive, struggling with complicated workflows and an outdated user interface.
  • Users find the complexity of Adobe Marketo Engage challenging, necessitating dedicated resources and extensive training for effective use.
  • Users find Adobe Marketo Engage expensive due to high costs and the need for dedicated resources to navigate its complexity.

What Are Recent G2 Reviews of Adobe Marketo Engage?

What Are G2 Users Discussing About Adobe Marketo Engage?

Customer.io

Customer.io is the leading customer engagement platform for product-led organizations. Engage users based on real behavior and build stronger customer relationships across email, SMS, push, in-app, and webhooks. Now with an intuitive AI agent that handles the repetitive work, your team can focus on timing, strategy, and getting more impact from every message.

Average Rating: 4.4/5.0

Total Reviews: 992

How Do G2 Users Rate Customer.io?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • Optimization: 8.0/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 7.2/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Customer.io?

  • Seller: Customer.io
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Portland, OR
  • LinkedIn® Page: www.linkedin.com
    574 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Product Manager
  • Top Industries: Computer Software, Financial Services
  • Company Size: 57% Small, 35% Medium

What Do G2 Reviewers Say About Customer.io?

AI-generated summary from verified user reviews

Pros
  • Users find Customer.io's ease of use enhances navigation, campaign creation, and overall user experience significantly.
  • Users value the automation capabilities of Customer.io, enabling efficient campaign management and quick feature implementation.
  • Users love the intuitive interface and advanced tracking features, making personalized email campaigns easier and more effective.
  • Users appreciate the helpful support from Customer.io, enhancing their marketing experience with effective guidance and features.
  • Users appreciate the responsive customer support of Customer.io, always available to assist with inquiries and challenges.
Cons
  • Users find the learning curve steep with Customer.io, making initial setup and onboarding quite challenging.
  • Users express frustration over missing features, such as limited reporting and inadequate in-app messaging tools.
  • Users experience limited features in reporting and messaging, hindering effective campaign management and onboarding processes.
  • Users find Customer.io to be not intuitive, often facing confusion and a steep learning curve for new users.
  • Users find campaign issues in Customer.io, including confusion with duplicates and limitations in filtering and template design.

What Are Recent G2 Reviews of Customer.io?

What Are G2 Users Discussing About Customer.io?

Evam

Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Our goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money. Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA. Headquartered in London and with offices in Amsterdam, Sofia and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Our solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day.

Average Rating: 4.8/5.0

Total Reviews: 263

How Do G2 Users Rate Evam?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.0/10)
  • Optimization: 9.9/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 10.0/10 (Category avg: 8.6/10)
  • Campaign Analysis: 9.9/10 (Category avg: 8.5/10)

Who Is the Company Behind Evam?

  • Seller: EVAM
  • Company Website:
  • Year Founded: 2015
  • HQ Location: London
  • LinkedIn® Page: www.linkedin.com
    127 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Banking, Telecommunications
  • Company Size: 35% Large, 34% Medium

What Do G2 Reviewers Say About Evam?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Evam, enabling quick campaign design and real-time customer engagement.
  • Users appreciate Evam's strong engine for real-time analysis and optimization, enhancing automated customer engagement.
  • Users appreciate Evam's intuitive design, making it easy to learn and manage complex decision-making effortlessly.
  • Users value the automation capabilities of Evam, enabling efficient customer engagement and tailored interaction scenarios.
  • Users appreciate the flexibility of Evam, enabling real-time responses and tailored campaigns for diverse business needs.
Cons
  • Users face a steep learning curve with Evam, requiring technical skills that may limit accessibility for some.
  • Users find difficult learning curves due to technical requirements and a cluttered interface, hindering accessibility and understanding.
  • Users face a steep learning curve with EVAM, particularly due to its technical requirements and advanced features.
  • Users find the complex features of Evam challenging, requiring significant effort to navigate and utilize effectively.
  • Users find EVAM not intuitive, as it requires technical skills and has a complex setup process.

What Are Recent G2 Reviews of Evam?

What Are G2 Users Discussing About Evam?

Iterable

Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com.

Average Rating: 4.4/5.0

Total Reviews: 831

How Do G2 Users Rate Iterable?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Optimization: 8.2/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 7.7/10 (Category avg: 8.6/10)
  • Campaign Analysis: 7.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Iterable?

  • Seller: Iterable
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    873 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Email Marketing Manager, CRM Manager
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 54% Medium, 26% Small

What Do G2 Reviewers Say About Iterable?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of Iterable, appreciating its intuitive UI and seamless campaign management.
  • Users praise Iterable's exceptional customer support for its responsiveness, knowledge, and genuine partnership approach.
  • Users value the intuitive interface of Iterable, allowing easy campaign creation and effective audience engagement.
  • Users appreciate the helpful support and guidance from Iterable's team, ensuring a seamless experience and effective campaigns.
  • Users appreciate the powerful multi-channel automation of Iterable, finding it easy to set up and use for campaigns.
Cons
  • Users mention a lack of detailed analytics and flexible segmentation features, indicating missed opportunities for workflow improvements.
  • Users struggle with the learning curve of Iterable, finding datafeeds and reporting capabilities challenging to navigate.
  • Users find Iterable's limited features hinder deep analysis and journey tracking compared to other ESPs.
  • Users experience difficulties in reporting issues due to weak capabilities and lack of clarity in setup and organization.
  • Users find Smart Ingest speed and scalability limitations frustrating, seeking intuitive management and better reporting functionalities.

What Are Recent G2 Reviews of Iterable?

What Are G2 Users Discussing About Iterable?

D·engage

D·ENGAGE: CUSTOMER EXPERIENCE FINALLY DONE RIGHT. Transform your data into meaningful customer experiences at the moments that matter most. Our Customer Experience Data Platform (CXDP) empowers marketers to deliver personalized, data-driven 1:1 engagement across every channel. The platform activates your data where it lives, powers AI-driven personalization, and executes through fully native channels. Cloud or on-premise, it adapts to your needs, providing a clear, seamless journey from data to revenue. GLOBAL TRUST. MEASURABLE RESULTS. We’re trusted by more than 200+ of the world's best brands in over 30 countries across Europe, MENA, LATAM and Asia. Brands such as Turkish Airlines, Acerto, Vodafone, Unilever, Toyota, BYD, Yves Rocher, Enterprise, Lexus, İş Bankası, and UBL trust us to connect data, personalize engagement, and achieve measurable results. OUR CAPABILITIES. D·engage gives you full control to build and activate campaigns instantly, powered by real-time segmentation and true 360° customer visibility. We remove complexity by unifying all your customer data, insights, and actions in one platform. 1. True Data Foundation: the industries leading CDP Our data-first foundation powers everything we do. D·engage unifies every online and offline data point into a single, always up-to-date customer view. > Activate data instantly with zero-effort integration, no replication. > Build real-time 360° profiles across all data sources. > Connect easily to Oracle, PostgreSQL, MS SQL, SAP HANA, BigQuery, and Redshift. > Run in cloud or on-premise with full security. > Create micro-segments and personalize in real time. 2. Realtime, 1:1 Personalization: the Channels Every channel in D·engage is built natively, allowing seamless, real-time engagement across every touchpoint - Email, SMS, WhatsApp, mobile push, web push, and on-site messaging. > Omnichannel automation that connects every channel in one flow. > Journey orchestration to design and automate personalized customer paths. > Advanced analytics with unified dashboards and actionable insights. > Flexible integrations with leading CRM, BI, and marketing tools. 3. AI-Driven Intelligence: Zeki AI Our Predictive AI - Zeki - anticipates customer behavior, recommends optimal next actions, and makes hyper-personalization smarter at every step. This ensures your campaigns are always intentional and profitable. Predictive AI (Zeki AI) that anticipates behaviors and optimizes campaigns in real time. THE COMPANY D·engage is backed by leading investors including TIBAS Ventures, with participation from Gelecek Etki VC (managed in partnership with Vestel Ventures and Tacirler Asset Management), Maxis, and the Türkiye Development Fund – Invest 101 Fund. Our headquarter is in London, supporting a global team and customer base across Europe, MENA, LATAM, and Asia. Visit Dengage.com

Average Rating: 4.6/5.0

Total Reviews: 149

How Do G2 Users Rate D·engage?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Optimization: 9.4/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 9.4/10 (Category avg: 8.6/10)
  • Campaign Analysis: 9.4/10 (Category avg: 8.5/10)

Who Is the Company Behind D·engage?

  • Seller: D·engage
  • Company Website:
  • Year Founded: 2018
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    144 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Apparel & Fashion, Retail
  • Company Size: 42% Small, 39% Medium

What Do G2 Reviewers Say About D·engage?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of D·engage, enabling quick campaign launches and timely results across channels.
  • Users value the responsive customer support of D·engage, ensuring quick resolutions and seamless experiences throughout their journey.
  • Users find the in-app feature of D·engage invaluable for boosting conversion rates and timely responses.
  • Users praise the customer engagement capabilities of D·engage, citing improved conversion rates and effective communication.
  • Users appreciate the automation capabilities of D·engage, which streamline customer journeys and enhance marketing efficiency.
Cons
  • Users find the learning curve steep, with a complex interface and a need for more training resources.
  • Users feel there are limited features for dynamic content, indicating a need for more options and improvements.
  • Users point out the missing features in D·engage, highlighting hidden functionalities and limited templates impacting usability.
  • Users find the reporting options inadequate, lacking customization and effective filters for better CRM management.
  • Users face poor customer support, experiencing slow responses and difficulty in getting timely assistance for issues.

What Are Recent G2 Reviews of D·engage?

What Are G2 Users Discussing About D·engage?

Salesmsg

Salesmsg is a text-message conversation platform designed to enhance customer interactions by making them visible, trackable, and professional. This innovative tool facilitates seamless communication from the initial text message to the development of long-term customer relationships. By integrating with existing customer relationship management (CRM) systems, Salesmsg ensures that every interaction is logged automatically, providing teams with a comprehensive view of their customer engagements. Targeted primarily at sales, marketing, and support teams, Salesmsg addresses the need for quick and efficient communication in a fast-paced business environment. The platform is particularly beneficial for organizations that prioritize responsiveness, as it enables sales teams to respond to leads in under 60 seconds, significantly increasing the chances of closing deals. Marketing teams can leverage Salesmsg to run SMS campaigns that boast an impressive 98% open rate, ensuring that messages reach their intended audience effectively. Additionally, support teams can manage a higher volume of customer inquiries without the need for additional staff, thanks to the capabilities of AI Agents. Key features of Salesmsg include automated first responses, a shared inbox for team collaboration, and full visibility for sales representatives. The platform allows marketing teams to execute broadcasts, segmented campaigns, and CRM-triggered sequences, making it easier to engage with customers based on their specific needs and behaviors. AI Agents play a crucial role in handling inbound inquiries around the clock, ensuring that customers receive timely responses while escalating issues to human agents when necessary. The benefits of using Salesmsg are evident in the results reported by its users. For instance, organizations have successfully reduced their daily recruiting work from four hours to just 30 minutes through AI qualification processes. Furthermore, the average lead response time has decreased from 27 minutes to 21 minutes, allowing teams to engage with potential customers more swiftly. The visibility provided by Salesmsg has also led to a significant increase in the number of sales representatives meeting their quotas, rising from three to 13. Additionally, the introduction of AI Agents has resulted in an 88% lift in response rates compared to traditional manual follow-ups. Salesmsg empowers teams to foster genuine conversations and build lasting customer relationships by streamlining communication processes and enhancing accountability. With its robust features and proven results, Salesmsg stands out as a valuable tool for businesses looking to improve their customer engagement strategies.

Average Rating: 4.7/5.0

Total Reviews: 441

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How Do G2 Users Rate Salesmsg?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • Optimization: 8.8/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 7.9/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Salesmsg?

  • Seller: Salesmsg
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Delray Beach, FL
  • LinkedIn® Page: www.linkedin.com
    47 employees on LinkedIn®
  • Phone: 888-409-2298

Who Uses This Product?

  • Who Uses This: Owner, Sales
  • Top Industries: Health, Wellness and Fitness, Real Estate
  • Company Size: 68% Small, 27% Medium

What Do G2 Reviewers Say About Salesmsg?

AI-generated summary from verified user reviews

Pros
  • Users find Salesmsg to be very easy to use, appreciating its helpful features and integration capabilities.
  • Users value the easy communication capabilities of Salesmsg, enhancing customer connections through timely, targeted messaging.
  • Users find the easy integration of Salesmsg with various features enhances their overall experience and efficiency.
  • Users value the easy-to-use integrations of Salesmsg, enhancing communication with features like texting and video integration.
  • Users value the accessible and efficient customer support provided by Salesmsg, enhancing communication and resolving issues quickly.
Cons
  • Users note the missing features like dark mode, which detracts from overall comfort during prolonged usage.
  • Users experience messaging issues with slow support responses and the need for manual message closure after sending.
  • Users experience sending issues with unclear videos, slow attachments, and limited ease of use for features.
  • Users experience SMS delivery issues that can create frustration and hinder communication effectiveness.
  • Users experience slow loading times that disrupt their workflow, particularly when accessing the full contact database.

What Are Recent G2 Reviews of Salesmsg?

What Are G2 Users Discussing About Salesmsg?

Listrak

Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success.

Average Rating: 4.5/5.0

Total Reviews: 316

How Do G2 Users Rate Listrak?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • Optimization: 8.7/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.5/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Listrak?

  • Seller: Listrak
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Lititz, PA
  • LinkedIn® Page: www.linkedin.com
    243 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Retail, Consumer Goods
  • Company Size: 55% Medium, 34% Small

What Do G2 Reviewers Say About Listrak?

AI-generated summary from verified user reviews

Pros
  • Users value the excellent customer support from Listrak, making platform navigation and assistance seamless and efficient.
  • Users find Listrak to be very easy to use, appreciating its straightforward functionality and smooth setup.
  • Users value the great account management support from Listrak, enhancing their overall experience and partnership.
  • Users appreciate Listrak for its solid email functionality, enhancing targeting and cross-channel marketing efficiency effectively.
  • Users appreciate the automation efficiency of Listrak, enhancing targeting and optimizing customer engagement across channels.
Cons
  • Users find Listrak's learning curve steep, requiring technical knowledge and relying on support for navigation and functionality.
  • Users find Listrak's interface not intuitive, leading to confusion and reliance on support for navigation and processes.
  • Users find Listrak's features to be difficult to learn, requiring significant support and technical knowledge for effective use.
  • Users find Listrak to have limited features, especially regarding integrations and flexibility in audience segmenting.
  • Users report slow performance due to a dated interface and cumbersome workflow, impacting overall efficiency.

What Are Recent G2 Reviews of Listrak?

What Are G2 Users Discussing About Listrak?

indigitall

indigitall is an all-in-one customer engagement platform that helps brands deliver personalized experiences across every digital touchpoint. It brings all your inbound and outbound channels into one place, including push notifications, WhatsApp, SMS, email, and AI Agents, so you get a single view of every customer and know what drives them. With an intuitive interface, powerful journey automation, and real-time segmentation, your team can launch targeted campaigns in minutes. Those campaigns boost engagement, increase conversions, and build long-term customer loyalty. Backed by responsive, hands-on support, indigitall helps leading brands turn every interaction into lasting value. Learn more at indigitall.com.

Average Rating: 4.8/5.0

Total Reviews: 458

How Do G2 Users Rate indigitall?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)
  • Optimization: 9.0/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 9.1/10 (Category avg: 8.6/10)
  • Campaign Analysis: 9.3/10 (Category avg: 8.5/10)

Who Is the Company Behind indigitall?

  • Seller: indigitall
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Spain
  • LinkedIn® Page: www.linkedin.com
    94 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Journalist, Marketing
  • Top Industries: Telecommunications, Marketing and Advertising
  • Company Size: 41% Medium, 35% Small

What Do G2 Reviewers Say About indigitall?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of indigitall, which simplifies campaign management and enhances communication efficiency.
  • Users appreciate the helpful service and documentation of indigitall, enhancing their omnichannel marketing experience significantly.
  • Users value the ease of reaching audiences through notifications and seamless integration of various communication channels.
  • Users praise the responsive customer support of Indigitall, ensuring a positive and user-friendly experience.
  • Users appreciate the automation features of Indigitall, enabling easy campaign scheduling and efficient retargeting.
Cons
  • Users find the learning curve steep for advanced features, indicating a need for better resources and documentation.
  • Users find the steep learning curve for advanced features a challenge, noting the need for improved resources.
  • Users find the feature complexity challenging, as advanced options require technical knowledge and a learning curve.
  • Users find integration with other systems complex, particularly with Salesforce Marketing Cloud, needing simplification and direct connections.
  • Users note that the interface can be not intuitive, requiring time to learn and navigate effectively.

What Are Recent G2 Reviews of indigitall?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 16, 2026

Mobile Marketing Topics

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Learn More About Mobile Marketing Software

What is Mobile Marketing Software?

Mobile marketing software empowers brands to reach their targeted audience through various mobile devices (i.e. smartphones, tablets). Many businesses utilize mobile marketing software due to consumers’ increased use of mobile devices. The first mobile marketing campaigns started before smartphones were even invented with the use of SMS marketing. Mobile marketing increased with the emergence of smartphones and in-app messaging.

Mobile marketing leverages location based marketing data to deliver timely and relevant messaging to consumers. This software often utilizes geo-fencing software as well. For example, marketers can target messages to consumers at a trade show they’re visiting or with a push notification on people’s smartphones.

Key Benefits of Mobile Marketing Software

  • Delivers highly personalized messages at scale
  • Segments target audiences based on real-time data based on individual’s actions
  • Creates unique marketing experiences across multiple channels, including push notifications, in-app messages, email, SMS, and more

Why Use Mobile Marketing Software?

Reach — It’s important for marketers to utilize mobile marketing software as consumers constantly use their mobile devices. Mobile marketing tactics can increase brand awareness, drive new revenue, and prompt new traffic to a business’s website. Another prominent reason marketers use mobile marketing software is to reach consumers in specific locations. For example, this software enables marketers to send a push notification for a coupon while a consumer is in or near a physical store.

Personalization — Marketers can send personalized marketing messages to consumers through their mobile devices. Mobile devices are a great way to build a personal connection with consumers by delivering push notifications or in-app messaging based on what they actually do on their mobile device.

Timely — With the use of mobile marketing software, marketers can deliver timely, relevant mobile messaging by using geo-fencing or beacon technology. Mobile marketing campaigns can be targeted based on precise location such as an aisle in a grocery store.

Who Uses Mobile Marketing Software?

Marketers — Marketers predominantly use mobile marketing software. They use this software to connect mobile campaigns with other marketing channels. Marketers can use this software to respond to real-time customer behavior through an abundance of channels including apps or optimized websites.

Digital marketing agencies — If a business doesn't have a dedicated marketing team, or wants to outsource its digital marketing efforts, hiring a digital marketing agency to utilize mobile marketing software is an option. Digital marketing agencies provide expertise and allow businesses to strategically focus on other areas of growth. These types of agencies manage mobile marketing software and campaigns, social media campaigns, and SEO strategies.

What is the best mobile marketing software for startups?

Based on expert G2 reviews, these are some of the top Mobile Marketing software for startups:

These mobile marketing software offers a balance of affordability, ease of use, and features that can support growth strategies at any scale. These apps are also adaptable across smartphones and tablets for cross-device and cross-channel data analysis.

What's the best tool for mobile marketing in retail?

Depending on your or the company's specific needs, G2 offers a variety of options for mobile marketing platforms for retail businesses. Some of these top contenders are:

  • AppsFlyer: This app provides attribution and marketing analytics, user acquisition tracking, fraud protection, and app integration.
  • OneSignal: Features push notifications, SMS and in-app messaging, segmentation, A/B testing, and campaign analytics.
  • Iterable: Offers omnichannel campaign analytics, A/B testing, user profile journey mapping, and user acquisiton tracking.

These mobile marketing tools have one of the best capabilities for retail businesses.

Kinds of Mobile Marketing Software

Marketers can reach consumers on their mobile devices in a variety of ways. There are an abundance of mobile marketing software options that businesses can us, this might depend on what marketing channel they want to use.

SMS marketing software — SMS marketing software enables companies to plan and implement marketing campaigns that target mobile devices via SMS. With bulk messaging, users can send numerous promotional text messages with one click. This functionality enables businesses to easily gain a large number of new subscribers.

Push notification software — Push notification software helps businesses send messages directly to a customer’s mobile device and provides consumers with important alerts or updates. These solutions are typically used by marketing teams that must send a specific call to action. Calls to action can be crafted within the notification service and sent directly to a consumer’s device via mobile application, desktop application, or web browser.

In-app messaging software — This type of software, and all kinds of mobile marketing software, can be used for re-engagement purposes, but can also be used to enhance users’ experiences. An example of in-app messaging could be sending messages that remind consumers of a limited offer or other special event taking place.

Mobile Marketing Software Features

Audience segmentation — This feature identifies the most granular audience segments based on actions, inactions, and user properties. It helps companies engage users with relevant content based on specific attributes, behaviors, and events.

Proximity marketing — Proximity marketing features collect real-time, geo-location data on mobile users to customize relevant campaigns based on location.

A/B testing — A/B testing features enable businesses to test, measure, and optimize mobile marketing campaigns on a variety of different elements such as content, timing, and other valuable metrics.

Campaign analytics — This feature measures and attributes the impact and effectiveness of mobile marketing campaigns and displays those results in graphs and reports.

Two-way text messaging — This type of messaging facilitates two-way text messaging to encourage consumer engagement and loyalty. This feature encourages consumer engagement because it prompts consumers to reply back to the original message.

Other Features of Mobile Marketing Software: Bulk SMS Capabilities, Campaign Analysis Capabilities, Push Notifications Capabilities

Potential Issues with Mobile Marketing Software

Attribution — It can be challenging for marketers to attribute success and ROI to specific mobile marketing campaigns. This makes it difficult for businesses to grow their mobile marketing efforts if they can’t track revenue, leads, and conversions that come from mobile marketing tactics. Mobile attribution software can be used by companies to determine which campaigns, partners, and channels deliver each mobile app installation. This type of software is based on an attribution window, or conversion window, which is the period of time a user’s action counts as having an impact on the decision for installation.

Mobile Marketing Software FAQs

Small Business FAQs

What is the most affordable mobile marketing software for SMBs?

For operators evaluating small business mobile marketing software, the strongest affordable platforms deliver core SMS, push, and email capabilities with transparent per-message or flat-rate pricing that keeps costs predictable as subscriber lists grow.

  • Textedly — A straightforward SMS marketing platform built for small businesses, offering simple list management, keyword opt-in tools, and scheduled messaging at a price point that accommodates tight marketing budgets without sacrificing core functionality.
  • SendPulse — A multi-channel marketing platform that small businesses use for SMS, email, web push, and chatbot campaigns from a single affordable subscription, with a free tier that allows early-stage teams to get started without upfront commitment.
  • OneSignal — A push notification and in-app messaging platform with a generous free tier widely used by small businesses and app developers, offering real-time segmentation, automated notifications, and A/B testing at no cost for most SMB-scale deployments.
  • Textline — A business SMS platform designed for small teams managing two-way customer conversations, offering shared inbox texting, scheduled campaigns, and contact management at pricing accessible to single-location and local businesses.

What is the best mobile marketing software for startups?

Startups need mobile marketing software that implements quickly, integrates with modern tech stacks, and scales from early-stage list sizes without requiring a dedicated marketing operations team. Browse the full small business mobile marketing software category on G2 to compare top-rated options.

  • Customer.io — A behavior-driven messaging platform popular with product-led startups for its event-based automation, clean API, and the ability to build sophisticated mobile and email lifecycle campaigns without a large marketing team.
  • Salesmsg — A two-way business SMS platform that startup sales and support teams use to engage leads and customers through conversational text messaging, with CRM integrations and automated follow-up sequences that keep pipelines moving.
  • Outgrow — An interactive content marketing platform that startups use to build mobile-optimized quizzes, calculators, and assessments that generate qualified leads and capture first-party data without requiring developer resources.
  • Flowcode — A QR code and mobile landing page platform that startups use to bridge offline and online marketing touchpoints, enabling quick mobile-first campaign launches with scan tracking and conversion analytics built in.

Which mobile marketing software is the most user-friendly for startups?

Ease of use is critical for lean startup teams where marketers wear multiple hats and have limited time for onboarding. These platforms earn the highest usability marks from small-team users.

  • Textedly — Consistently cited for its clean, no-friction interface, with startup teams regularly noting they were sending their first SMS campaign within minutes of signing up and without any training or support.
  • Salesmsg — Startup users highlight how intuitively the platform mirrors familiar messaging apps, making adoption immediate for sales and support reps who need to start texting customers without a learning curve.
  • Dotdigital — Praised for its guided campaign builder and accessible interface that helps startup marketers create and launch mobile email and SMS campaigns without needing prior marketing automation experience.
  • WebEngage — Startup users appreciate WebEngage's visual journey builder and pre-built automation templates that allow small teams to get behavioral mobile campaigns running quickly without custom development or lengthy setup.

What is the best-rated mobile marketing service for small businesses?

Small businesses benefit most from mobile marketing platforms that combine strong satisfaction ratings with practical support, reliable deliverability, and feature sets that match the scale and complexity of growing teams. Explore the full small business mobile marketing software category on G2 to compare options.

  • Attentive — Earns strong marks from small business users for its responsive account support, high SMS deliverability, and guided onboarding that helps growing brands build and engage subscriber lists from day one.
  • CleverTap — Small business mobile app owners rate CleverTap highly for its practical segmentation tools, in-app messaging capabilities, and customer success resources that help lean teams improve retention without data science expertise.
  • Storyly — Receives high satisfaction scores from small business users for the ease of embedding interactive stories into their mobile apps and the visible impact on engagement metrics shortly after implementation.
  • Netcore Customer Engagement Platform — A full-stack mobile and email engagement platform praised by small business users for combining push, SMS, in-app, and email channels with AI-driven send-time optimization and strong onboarding support.

What is the best mobile marketing software for small e-commerce businesses?

Small e-commerce businesses need mobile marketing tools that connect directly to their store data, automate revenue-recovery campaigns like abandoned cart sequences, and grow their SMS and email subscriber lists without requiring a dedicated marketing operations team.

  • Listrak — A retail-focused platform that small e-commerce teams use for SMS and email marketing with built-in identity resolution, triggered abandonment flows, and list growth tools designed to drive repeat purchase from mobile shoppers.
  • Dotdigital — An e-commerce-friendly marketing platform that small online retailers use for mobile-optimized email and SMS campaigns, with native integrations to Shopify, Magento, and WooCommerce that sync customer and purchase data automatically.
  • WebEngage — Enables small e-commerce brands to run multi-channel mobile engagement across push, SMS, and in-app channels based on real-time purchase and browse behavior, with conversion-focused automation templates built for online retail use cases.
  • SendPulse — A cost-effective multi-channel platform that budget-conscious e-commerce SMBs use to run SMS, email, and web push campaigns from a single interface, with automation processes that handle transactional and promotional messaging without separate tools.

Enterprise FAQs

What is the best-rated mobile marketing software for tech enterprises?

Technology enterprises need enterprise mobile marketing software with robust APIs, real-time data infrastructure, and integration ecosystems that connect mobile engagement to broader martech and analytics stacks. These platforms earn the highest marks from large-scale enterprise buyers.

  • Braze — A leading enterprise mobile engagement platform built for tech organizations, offering a real-time data streaming architecture, developer-grade API, and scalable cross-channel orchestration that supports billions of messages per month across global deployments.
  • AppsFlyer — The industry standard for mobile attribution and marketing analytics in tech enterprises, trusted for its accurate measurement of campaign performance across paid, organic, and owned channels with a strong privacy-compliant data infrastructure.
  • MoEngage — An insights-led engagement platform adopted by enterprise tech teams for its AI-driven audience segmentation, predictive analytics, and cross-channel campaign automation that reduces engineering dependency for complex mobile engagement processes.
  • Airship — A mobile experience platform with a deep push notification and in-app messaging infrastructure, recognized by enterprise tech teams for its data activation capabilities, no-code experience editor, and long track record of enterprise-scale reliability.

What is the most reliable mobile marketing software tool for enterprises?

Enterprise buyers prioritize platform uptime, message deliverability at scale, and consistent data accuracy — particularly when mobile campaigns are tied directly to revenue events, compliance requirements, or time-sensitive customer communications.

  • Agentforce Marketing (formerly Salesforce Marketing Cloud) — A widely trusted enterprise marketing platform recognized for its robust infrastructure, enterprise-grade security, and compliance certifications, giving large organizations confidence in platform reliability for mission-critical mobile and email campaigns at scale.
  • Insider One — Enterprise users cite Insider's consistent platform availability and predictable performance across high-volume mobile push, SMS, and in-app campaigns as a core reason for long-term adoption in complex, multi-market deployments.
  • Vibes — A mobile marketing platform built for enterprise brands requiring carrier-grade SMS deliverability and a compliance infrastructure suited to regulated industries, trusted by large organizations for reliable transactional and promotional mobile messaging.
  • Branch — The leading deep linking and mobile measurement platform for enterprise apps, recognized for the reliability of its attribution data and the accuracy of its linking infrastructure across iOS and Android at significant traffic volumes.

What is the best-reviewed mobile marketing software for enterprise app integration?

Integration depth is a core evaluation criterion for enterprise mobile marketing buyers managing complex martech stacks spanning attribution, CDPs, analytics, and data warehouse infrastructure. Explore the full enterprise mobile marketing software category on G2 for in-depth integration comparisons.

  • AppsFlyer — Enterprise reviewers highlight AppsFlyer's extensive partner ecosystem, spanning ad networks, CDPs, data warehouses, and analytics platforms, as the primary reason for adoption in organizations that need mobile attribution data flowing into every part of their marketing stack.
  • Branch — Recognized for its deep linking infrastructure that works reliably across every mobile surface — including email, paid ads, QR codes, and organic search, and integrates cleanly with MMPs, CDPs, and analytics tools in enterprise environments.
  • Bloomreach — An enterprise commerce experience platform with strong integration capabilities across e-commerce platforms, CDPs, and marketing automation systems, enabling large retail and digital commerce organizations to unify mobile engagement with broader personalization infrastructure.
  • Netcore Customer Engagement Platform — Enterprise teams recognize Netcore for its flexible integration framework that connects mobile push, email, SMS, and in-app channels to data warehouses, CRMs, and analytics platforms, reducing the number of point solutions required for full-funnel mobile engagement.

What is the best enterprise mobile push notification and in-app engagement platform?

Enterprise mobile push and in-app engagement requires platforms with sub-second message delivery, behavioral trigger precision, and scalable personalization infrastructure that holds up under high daily active user volumes. Browse the full enterprise mobile marketing software category on G2 for detailed feature comparisons.

  • Airship — A specialist in mobile push and in-app experience delivery, Airship's enterprise infrastructure supports billions of notifications per day with real-time behavioral triggers, no-code content editing, and a data activation layer that connects engagement signals to downstream analytics.
  • CleverTap — Enterprise mobile teams use CleverTap for its combination of behavioral analytics and push execution in a single platform, enabling data-driven notification campaigns that respond to in-app actions in real time without requiring separate analytics tools.
  • Braze — Enterprise brands rely on Braze for sophisticated push and in-app orchestration across global user bases, with intelligent delivery timing, content personalization, and multi-variate testing capabilities that operate at scale without performance degradation.
  • Attentive — While primarily known for SMS, Attentive's enterprise in-app and push capabilities earn high marks from large consumer brands that need tightly coordinated mobile messaging across channels within a single engagement workflow.

What is the most scalable mobile marketing platform for an enterprise?

Scalability in enterprise mobile marketing means handling growing user populations, increasing message volumes, and expanding channel complexity without degrading performance, increasing engineering burden, or requiring platform migrations.

  • Insider One — Enterprise teams across global markets use Insider for its ability to scale cross-channel mobile campaigns across millions of users with AI-powered segmentation that maintains personalization quality regardless of audience size or geographic complexity.
  • MoEngage — Enterprise brands in high-growth markets rely on MoEngage for its scalable engagement infrastructure, with AI-driven automation and predictive segmentation that allow large teams to expand mobile campaign sophistication without proportionally increasing operational overhead.
  • Vibes — A mobile marketing platform trusted by enterprise brands for carrier-grade SMS scalability, handling high-volume transactional and promotional message traffic with the compliance infrastructure required for regulated industries at a national scale.
  • Bloomreach — An enterprise digital commerce platform with scalable mobile engagement architecture used by large retail and travel organizations that need to grow personalized mobile marketing programs in parallel with expanding product catalogs and customer bases.

Last updated on April 24, 2026