# Best Personalization Engines

## How Many Personalization Engines Products Does G2 Track?

**Total Products under this Category:** 160

### Category Stats (Aug 2026)

- **Average Rating:** 4.45/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Personyze (+0.87%) - Among all products in this category, Personyze recorded the largest rating increase compared to last month

_Last updated: August 19, 2026_

## How Does G2 Rank Personalization Engines Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 22,600+ Authentic Reviews
- 160+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Personalization Engines
 ![G2 Grid® for Personalization Engines plotting products by satisfaction and market presence](https://www.g2.com/categories/personalization-engines/grids.png?focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=3571&focus%5B%5D=19103&focus%5B%5D=16131&focus%5B%5D=340&focus%5B%5D=4042&focus%5B%5D=169941)

Highlighted products: Insider One, Braze, SAP Engagement Cloud (formerly SAP Emarsys), Bloomreach, CleverTap, Agentforce Marketing (formerly Salesforce Marketing Cloud), Iterable, and Adobe Journey Optimizer.

Underlying data: [Grid® JSON](https://www.g2.com/categories/personalization-engines/grids.json?focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=clevertap&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=iterable&focus%5B%5D=adobe-journey-optimizer)

**Sponsored**

### Adobe Journey Optimizer

Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers. Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance & Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations. Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more. Messages and Content: Simplify creating, managing, personalizing and optimizing messages and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1673&secure%5Bchosen_at%5D=2026-08-29T19%3A11%3A38Z&secure%5Bdisplayable_resource_id%5D=1673&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1673&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=169941&secure%5Bresource_id%5D=1673&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpersonalization-engines&secure%5Btoken%5D=a6844d0621ed0d00c8c0bd9b8e1649c505cfc5d942e6a751110eaaaf6349ba5e&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fjourney-optimizer.html%3Fsdid%3DMV79RQJZ%26mv%3Daffiliate&secure%5Burl_type%5D=custom_url)

### [Insider One](https://www.g2.com/products/insider-one/reviews)

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations."

**Average Rating:** 4.8/5.0

**Total Reviews:** 1,396

#### How Do G2 Users Rate Insider One?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Customer Profiles:** 9.6/10 (Category avg: 8.7/10)
- **Contextual Targeting:** 9.6/10 (Category avg: 8.8/10)
- **Behavioral Targeting:** 9.6/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Insider One?

- **Seller:** [Insider One](https://www.g2.com/sellers/insider-one)
- **Company Website:** useinsider.com
- **Year Founded:** 2012
- **HQ Location:** Global
- **Twitter:** @insiderone  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cc5febfc674fa3d396df115be1610fac42b8540af4d7e83ca7710300617575b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finsiderone%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,530 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Specialist, Marketing Manager
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 46% Medium, 28% Small

#### What Do G2 Reviewers Say About Insider One?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Insider One, appreciating quick campaign edits and automated notifications for better engagement.
- Users value the **customer engagement features** of Insider One, enabling personalized communications that boost interaction and conversion.
- Users value the **personalized experience** offered by Insider One, enhancing customer engagement across various channels.
- Users value the **high engagement** capabilities of Insider One, enhancing communication through personalized and timely interactions.
- Users are highly satisfied with the **proactive support** from the Customer Success team, enhancing their overall experience.

##### Cons

- Users find the **learning curve steep** due to numerous features, but support helps manage the complexities.
- Users find the **difficult learning** process challenging due to the platform's complexity and steep learning curve.
- Users find the **time-consuming setup process** for campaigns and surveys frustrating and often delays execution.
- Users find a **high learning curve** with Insider One, making initial use challenging despite eventual appreciation of its tools.
- Users face **integration issues** with Insider One, finding the process time-consuming and overly complex due to technical requirements.

#### What Are Recent G2 Reviews of Insider One?

**["Insider powered channels now drive roughly 5X% of our total web revenue"](https://www.g2.com/survey_responses/insider-one-review-10691142)**

**Rating:** 5.0/5.0 stars

_— Thang V._

[Read full review](https://www.g2.com/survey_responses/insider-one-review-10691142)

**["Turn our VIP customers into our best acquisition channel"](https://www.g2.com/survey_responses/insider-one-review-10731748)**

**Rating:** 5.0/5.0 stars

_— Trang P._

[Read full review](https://www.g2.com/survey_responses/insider-one-review-10731748)

#### What Are G2 Users Discussing About Insider One?

- [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment
- [Can we decide which campaigns need to be prioritized more when users are eligible for multiple journeys and can receive multiple messages?](https://www.g2.com/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment
- [Does Insider offer predictive segments to target users?](https://www.g2.com/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment
- [Is it possible to send personalized product recommendations on web push?](https://www.g2.com/discussions/is-it-possible-to-send-personalized-product-recommendations-on-web-push) - 1 comment
- [How can Insider help personalize experiences while respecting customers’ privacy?](https://www.g2.com/discussions/how-can-insider-help-personalize-experiences-while-respecting-customers-privacy) - 1 comment

### [Braze](https://www.g2.com/products/braze/reviews)

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,670

#### How Do G2 Users Rate Braze?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10)
- **Customer Profiles:** 8.5/10 (Category avg: 8.7/10)
- **Contextual Targeting:** 8.5/10 (Category avg: 8.8/10)
- **Behavioral Targeting:** 8.6/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Braze?

- **Seller:** [Braze](https://www.g2.com/sellers/braze)
- **Company Website:** www.braze.com
- **Year Founded:** 2011
- **HQ Location:** New York
- **Twitter:** @Braze  
16,323 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5637ca0a6d3df02c8ef323e24bdd7e17a8bbb7dc9ec02cdf7be16ac67b91549e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F792882%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,297 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CRM Manager, CRM Specialist
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 54% Medium, 27% Large

#### What Do G2 Reviewers Say About Braze?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Braze, highlighting its intuitive interface and clear documentation for effortless learning.
- Users find Braze to be exceptionally **intuitive and user-friendly** , facilitating easy learning and campaign creation.
- Users praise Braze's **responsive customer support** , highlighting the ease of collaboration and implementation throughout their experience.
- Users value Braze's **flexibility and ease of learning** , enhancing personalization and scalability to meet varied needs.
- Users appreciate the **multi-channel management** of Braze, enjoying its stability and intuitive features across different markets.

##### Cons

- Users regret the lack of a **mobile app wallet solution** , which limits user engagement and complicates reporting processes.
- Users face a challenging **learning curve** with Braze, especially with advanced features and technical coding skills required.
- Users find Braze's **complexity and pricing transparency** limiting, especially for simple survey applications and segment management.
- Users find Braze's **limited features** hinder effective analytics and feedback gathering, making it complex for basic use.
- Users experience a **steep learning curve** with Braze, finding the onboarding and advanced features overwhelming at times.

#### What Are Recent G2 Reviews of Braze?

**["Top-Tier Engagement with Steep Cost & Complexity"](https://www.g2.com/survey_responses/braze-review-13351306)**

**Rating:** 5.0/5.0 stars

_— Susmita T._

[Read full review](https://www.g2.com/survey_responses/braze-review-13351306)

**["Empowers Precise, Personalized Campaigns"](https://www.g2.com/survey_responses/braze-review-13340570)**

**Rating:** 4.0/5.0 stars

_— Léon H._

[Read full review](https://www.g2.com/survey_responses/braze-review-13340570)

### [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

**Average Rating:** 4.2/5.0

**Total Reviews:** 626

#### How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.2/10)
- **Customer Profiles:** 8.9/10 (Category avg: 8.7/10)
- **Contextual Targeting:** 8.3/10 (Category avg: 8.8/10)
- **Behavioral Targeting:** 8.7/10 (Category avg: 8.9/10)

#### Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** www.sap.com
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP  
297,052 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website)  
141,955 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CRM Manager
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 49% Medium, 22% Small

#### What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of SAP Engagement Cloud, simplifying campaign management and enhancing client experiences.
- Users value the **almost unlimited automation abilities** of SAP Engagement Cloud, enhancing their email marketing workflows effectively.
- Users value the **ease of use and comprehensive features** of SAP Emarsys, enhancing efficiency in marketing campaigns.
- Users appreciate the **ease of personalized marketing** with SAP Engagement Cloud, enabling relevant campaigns and improved results.
- Users value the **helpful customer support** and training, enhancing their experience with SAP Engagement Cloud significantly.

##### Cons

- Users experience **missing features** , such as advanced analytics and segmentation tools, affecting overall functionality and usability.
- Users often struggle with the **steep learning curve** of SAP Engagement Cloud, making initial use challenging and overwhelming.
- Users find the **difficult learning** curve of SAP Engagement Cloud frustrating, especially with templates and segmentation tools.
- Users find the interface to be **not intuitive** , making it challenging to navigate and utilize effectively at first.
- Users express frustration with the **limited features** of SAP Engagement Cloud, hindering full utilization of its potential.

#### What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

**["Centralize Actions and Offer Efficient Campaign Control"](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-11695426)**

**Rating:** 5.0/5.0 stars

_— Verified User in Food & Beverages_

[Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-11695426)

**["User-Friendly with Efficient Automation"](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13363396)**

**Rating:** 4.5/5.0 stars

_— Michael K._

[Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13363396)

#### What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?

- [What is Emarsys used for?](https://www.g2.com/discussions/what-is-emarsys-used-for)

### [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.

**Average Rating:** 4.6/5.0

**Total Reviews:** 776

#### How Do G2 Users Rate Bloomreach?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.2/10)
- **Customer Profiles:** 9.4/10 (Category avg: 8.7/10)
- **Contextual Targeting:** 8.9/10 (Category avg: 8.8/10)
- **Behavioral Targeting:** 9.2/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Bloomreach?

- **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach)
- **Company Website:** www.bloomreach.com
- **Year Founded:** 2009
- **HQ Location:** Mountain View, CA
- **Twitter:** @bloomreach\_tm  
10,400 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3fea6edee32fac5b3c6202f39bea693a3046a210909e31f453a826a29715ee3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbloomreach%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,140 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CRM Manager, Marketing Manager
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 49% Medium, 27% Small

#### What Do G2 Reviewers Say About Bloomreach?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Bloomreach's **ease of use** exceptional, facilitating quick implementation and smooth day-to-day operations.
- Users greatly value the **extensive reporting dashboards** , intuitive interface, and exceptional support from Bloomreach, streamlining their daily tasks.
- Users greatly appreciate the **outstanding support** from Bloomreach, ensuring quick resolution and a seamless experience.
- Users commend the **outstanding customer support** from Bloomreach, highlighting exceptional responsiveness and professionalism from the team.
- Users value the **effective customer engagement features** of Bloomreach, streamlining targeted communications and tracking seamlessly.

##### Cons

- Users find the **learning curve steep** , as the interface isn't intuitive initially, but documentation aids in mastery.
- Users find the **learning difficulty** with Bloomreach's advanced features and initial setup to be quite frustrating.
- Users are disappointed with **missing features** like email preview and poor communication from account reps.
- Users find the **limited features** of Bloomreach challenging, especially regarding the learning curve and customization complexities.
- Users find the **difficult learning** curve for advanced features in Bloomreach to be a significant hurdle initially.

#### What Are Recent G2 Reviews of Bloomreach?

**["Powerful Category-Level Segmentation for Smarter CRM Audiences"](https://www.g2.com/survey_responses/bloomreach-review-13367580)**

**Rating:** 5.0/5.0 stars

_— Megha S._

[Read full review](https://www.g2.com/survey_responses/bloomreach-review-13367580)

**["Bloomreach’s Flexibility Makes Personalized Campaigns Easy at Scale"](https://www.g2.com/survey_responses/bloomreach-review-13368647)**

**Rating:** 4.5/5.0 stars

_— Ariana H._

[Read full review](https://www.g2.com/survey_responses/bloomreach-review-13368647)

#### What Are G2 Users Discussing About Bloomreach?

- [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments

### [CleverTap](https://www.g2.com/products/clevertap/reviews)

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization — where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap

**Average Rating:** 4.6/5.0

**Total Reviews:** 650

#### G2 Deal: 75% discount for the first 6 months on CleverTap Essentials plan

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[View this exclusive G2 deal](https://www.g2.com/deals/offers/1257ba26-e51e-47e1-a552-41e6d81c5911?source=categories)

#### How Do G2 Users Rate CleverTap?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10)
- **Customer Profiles:** 9.5/10 (Category avg: 8.7/10)
- **Contextual Targeting:** 9.4/10 (Category avg: 8.8/10)
- **Behavioral Targeting:** 9.5/10 (Category avg: 8.9/10)

#### Who Is the Company Behind CleverTap?

- **Seller:** [CleverTap](https://www.g2.com/sellers/clevertap)
- **Company Website:** clevertap.com
- **Year Founded:** 2013
- **HQ Location:** Mountain View, California
- **Twitter:** @CleverTap  
21,633 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9cccb4948a9548778dcef60779341f224104f56f9a086278d4c23af76642c1fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6611801%2F&secure%5Burl_type%5D=linkedin_company_website)  
650 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Marketing Manager
- **Top Industries:** Financial Services, Information Technology and Services
- **Company Size:** 53% Medium, 28% Small

#### What Do G2 Reviewers Say About CleverTap?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **intuitive analytics** of CleverTap, enabling effective tracking and insights for successful marketing campaigns.
- Users value the **responsive customer support** of CleverTap, aiding them in effectively utilizing the platform.
- Users highlight CleverTap's **automation capabilities** , enhancing engagement and simplifying targeted marketing efforts effectively.
- Users appreciate the **ease of use** of CleverTap, finding it intuitive and seamless for their marketing tasks.
- Users value the **personalization capabilities** of CleverTap, enhancing targeted marketing and improving overall user engagement.

##### Cons

- Users find the **steep learning curve** of CleverTap overwhelming initially, hindering effective usage for newcomers.
- Users express frustration over the **missing features** in CleverTap, affecting usability and campaign creation significantly.
- Users find the **interface not intuitive** , facing a steep learning curve that complicates their initial experience with CleverTap.
- Users find the **pricing high** , which makes reconsidering the software's usage essential for many customers.
- Users find the **interface and features complex** , especially new users facing a steep learning curve.

#### What Are Recent G2 Reviews of CleverTap?

**["CleverTap’s Intuitive Platform with Powerful Integrations, Analytics, and AI Insights"](https://www.g2.com/survey_responses/clevertap-review-13362447)**

**Rating:** 5.0/5.0 stars

_— Prathmesh S._

[Read full review](https://www.g2.com/survey_responses/clevertap-review-13362447)

**["CleverTap: Easy, Scalable Marketing Automation with Outstanding Support"](https://www.g2.com/survey_responses/clevertap-review-13365287)**

**Rating:** 5.0/5.0 stars

_— Malik M. M._

[Read full review](https://www.g2.com/survey_responses/clevertap-review-13365287)

### [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)

Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.

**Average Rating:** 4.0/5.0

**Total Reviews:** 4,385

#### How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.2/10)
- **Customer Profiles:** 8.5/10 (Category avg: 8.7/10)
- **Contextual Targeting:** 9.0/10 (Category avg: 8.8/10)
- **Behavioral Targeting:** 9.2/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)?

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** www.salesforce.com
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 47% Medium, 28% Small

#### What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **user-friendly UI** of Agentforce Marketing enhances their experience and boosts engagement effectively.
- Users value the **robust automation capabilities** of Agentforce Marketing, enhancing multi-channel customer engagement and lead conversion.
- Users value the **seamless integrations** of Agentforce Marketing, enhancing data consolidation and empowering personalized customer journeys.
- Users appreciate the **automation capabilities** of Agentforce Marketing, enabling effective, personalized email campaigns with minimal ongoing effort.
- Users highly value the **automation capabilities** of Agentforce Marketing, enhancing efficiency and personalization in campaigns.

##### Cons

- Users find the **learning curve steep** for Salesforce Marketing Cloud, citing complexity and lack of intuitive guidance.
- Users face a **steep learning curve** with Agentforce Marketing, requiring significant effort to master SQL and AMPScript.
- Users find the **complexity** of Agentforce Marketing overwhelming, with numerous pathways and challenging automation setups requiring extensive knowledge.
- Users find the product **expensive** , making it less accessible despite its capabilities and features.
- Users find the **complex usage** of Agentforce Marketing frustrating, particularly during setup, navigation, and automation processes.

#### What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)?

**["Powerful, Data-Driven Marketing Automation for Enterprise Teams"](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)**

**Rating:** 5.0/5.0 stars

_— Sadi H._

[Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)

**["Centralized, Automated Customer Engagement with Powerful Targeting"](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617)

#### What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)?

- [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) - 3 comments
- [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) - 2 comments
- [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) - 3 comments
- [Do you need salesforce to use pardot?](https://www.g2.com/discussions/do-you-need-salesforce-to-use-pardot) - 2 comments
- [What is Salesforce ad studio?](https://www.g2.com/discussions/what-is-salesforce-ad-studio) - 2 comments

### [Iterable](https://www.g2.com/products/iterable/reviews)

Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com.

**Average Rating:** 4.4/5.0

**Total Reviews:** 813

#### How Do G2 Users Rate Iterable?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10)
- **Customer Profiles:** 8.5/10 (Category avg: 8.7/10)
- **Contextual Targeting:** 8.1/10 (Category avg: 8.8/10)
- **Behavioral Targeting:** 8.1/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Iterable?

- **Seller:** [Iterable](https://www.g2.com/sellers/iterable)
- **Company Website:** www.iterable.com
- **Year Founded:** 2013
- **HQ Location:** San Francisco, CA
- **Twitter:** @Iterable  
2,603 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57f34ca5fa287acf17def82f09fa1ea2d8eadd357dca07844933766eb1e6e1a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3119164%2F&secure%5Burl_type%5D=linkedin_company_website)  
873 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 54% Medium, 26% Small

#### What Do G2 Reviewers Say About Iterable?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Iterable, highlighting a seamless onboarding experience and helpful team support.
- Users appreciate the **intuitive setup and user-friendly design** , making campaign management effortless and enjoyable.
- Users appreciate the **exceptional customer support** from Iterable, highlighting their helpfulness and responsiveness throughout the onboarding process.
- Users find Iterable’s **exceptional support** invaluable, ensuring a seamless onboarding experience and maximizing efficiency across campaigns.
- Users appreciate the **effective automation** in Iterable, enhancing campaign creation and customer engagement with ease.

##### Cons

- Users express frustration over **missing features** in Iterable, including limited filtering options and export issues with HTML templates.
- Users find the **learning curve steep** for Iterable, particularly for advanced segmentation and journey analysis.
- Users find Iterable has **limited features** that hinder efficiency, requiring workarounds for scheduling and event generation.
- Users find Iterable's interface **not intuitive** , leading to a steep learning curve and frustrating user experience.
- Users find the **limited customization** in Iterable frustrating, particularly with dynamic fields and Handlebars.js restrictions.

#### What Are Recent G2 Reviews of Iterable?

**["Easy to use and understand."](https://www.g2.com/survey_responses/iterable-review-8884720)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/iterable-review-8884720)

**["Iterable scales with your growth and unifies B2B and B2C journeys"](https://www.g2.com/survey_responses/iterable-review-12943549)**

**Rating:** 5.0/5.0 stars

_— Daniel A._

[Read full review](https://www.g2.com/survey_responses/iterable-review-12943549)

#### What Are G2 Users Discussing About Iterable?

- [Is iterable a CRM?](https://www.g2.com/discussions/is-iterable-a-crm)
- [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) - 1 comment
- [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) - 1 comment
- [What is Iterable?](https://www.g2.com/discussions/what-is-iterable) - 2 comments

### [Adobe Journey Optimizer](https://www.g2.com/products/adobe-journey-optimizer/reviews)

Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers. Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance & Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations. Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more. Messages and Content: Simplify creating, managing, personalizing and optimizing messages and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.

**Average Rating:** 4.2/5.0

**Total Reviews:** 180

#### How Do G2 Users Rate Adobe Journey Optimizer?

- **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 9.2/10)
- **Customer Profiles:** 8.9/10 (Category avg: 8.7/10)
- **Contextual Targeting:** 8.3/10 (Category avg: 8.8/10)
- **Behavioral Targeting:** 8.9/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Adobe Journey Optimizer?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 38% Small, 33% Large

#### What Do G2 Reviewers Say About Adobe Journey Optimizer?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Adobe Journey Optimizer to be **extremely easy to use** , making customer journey management intuitive and efficient.
- Users appreciate the **real-time data integration** in Adobe Journey Optimizer, enabling seamless cross-channel orchestration and personalization.
- Users value the **ability to personalize interactions** in real-time, enhancing customer engagement across multiple channels.
- Users appreciate the **personalization services** of Adobe Journey Optimizer, enabling tailored real-time interactions across multiple channels.
- Users value the **automation capabilities** of Adobe Journey Optimizer, significantly improving efficiency in managing customer communications.

##### Cons

- Users find the **learning curve steep** , especially for those unfamiliar with Adobe's ecosystem and advanced features.
- Users find a **steep learning curve** for Adobe Journey Optimizer, making it challenging for new teams to navigate.
- Users find the **difficult learning curve** of Adobe Journey Optimizer intimidating, especially for newcomers or less tech-savvy teams.
- Users find the platform's **complexity and overwhelming nature** to be a barrier for new teams in getting started.
- Users find the **difficult setup** of Adobe Journey Optimizer challenging, requiring extensive training and technical expertise.

#### What Are Recent G2 Reviews of Adobe Journey Optimizer?

**["Flexible Journeys, Challenging Setup"](https://www.g2.com/survey_responses/adobe-journey-optimizer-review-12815921)**

**Rating:** 4.0/5.0 stars

_— Praney M._

[Read full review](https://www.g2.com/survey_responses/adobe-journey-optimizer-review-12815921)

**["Effortless Customer Journeys, Needs Interface Simplification"](https://www.g2.com/survey_responses/adobe-journey-optimizer-review-13159819)**

**Rating:** 5.0/5.0 stars

_— Rohit George V._

[Read full review](https://www.g2.com/survey_responses/adobe-journey-optimizer-review-13159819)

### [D·engage](https://www.g2.com/products/d-engage/reviews)

D·ENGAGE: CUSTOMER EXPERIENCE FINALLY DONE RIGHT. Transform your data into meaningful customer experiences at the moments that matter most. Our Customer Experience Data Platform (CXDP) empowers marketers to deliver personalized, data-driven 1:1 engagement across every channel. The platform activates your data where it lives, powers AI-driven personalization, and executes through fully native channels. Cloud or on-premise, it adapts to your needs, providing a clear, seamless journey from data to revenue. GLOBAL TRUST. MEASURABLE RESULTS. We’re trusted by more than 200+ of the world's best brands in over 30 countries across Europe, MENA, LATAM and Asia. Brands such as Turkish Airlines, Acerto, Vodafone, Unilever, Toyota, BYD, Yves Rocher, Enterprise, Lexus, İş Bankası, and UBL trust us to connect data, personalize engagement, and achieve measurable results. OUR CAPABILITIES. D·engage gives you full control to build and activate campaigns instantly, powered by real-time segmentation and true 360° customer visibility. We remove complexity by unifying all your customer data, insights, and actions in one platform. 1. True Data Foundation: the industries leading CDP Our data-first foundation powers everything we do. D·engage unifies every online and offline data point into a single, always up-to-date customer view. \> Activate data instantly with zero-effort integration, no replication. \> Build real-time 360° profiles across all data sources. \> Connect easily to Oracle, PostgreSQL, MS SQL, SAP HANA, BigQuery, and Redshift. \> Run in cloud or on-premise with full security. \> Create micro-segments and personalize in real time. 2. Realtime, 1:1 Personalization: the Channels Every channel in D·engage is built natively, allowing seamless, real-time engagement across every touchpoint - Email, SMS, WhatsApp, mobile push, web push, and on-site messaging. \> Omnichannel automation that connects every channel in one flow. \> Journey orchestration to design and automate personalized customer paths. \> Advanced analytics with unified dashboards and actionable insights. \> Flexible integrations with leading CRM, BI, and marketing tools. 3. AI-Driven Intelligence: Zeki AI Our Predictive AI - Zeki - anticipates customer behavior, recommends optimal next actions, and makes hyper-personalization smarter at every step. This ensures your campaigns are always intentional and profitable. Predictive AI (Zeki AI) that anticipates behaviors and optimizes campaigns in real time. THE COMPANY D·engage is backed by leading investors including TIBAS Ventures, with participation from Gelecek Etki VC (managed in partnership with Vestel Ventures and Tacirler Asset Management), Maxis, and the Türkiye Development Fund – Invest 101 Fund. Our headquarter is in London, supporting a global team and customer base across Europe, MENA, LATAM, and Asia. Visit Dengage.com

**Average Rating:** 4.6/5.0

**Total Reviews:** 139

#### How Do G2 Users Rate D·engage?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10)
- **Customer Profiles:** 9.8/10 (Category avg: 8.7/10)
- **Contextual Targeting:** 9.4/10 (Category avg: 8.8/10)
- **Behavioral Targeting:** 9.5/10 (Category avg: 8.9/10)

#### Who Is the Company Behind D·engage?

- **Seller:** [D·engage](https://www.g2.com/sellers/d-engage)
- **Company Website:** dengage.com
- **Year Founded:** 2018
- **HQ Location:** London, GB
- **Twitter:** @DengageGlobal  
53 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=deee8e3810ad5c076721e40803d8c989763e976971e5aabd701368f4aaa3763d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdengage%2F&secure%5Burl_type%5D=linkedin_company_website)  
148 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 40% Small, 39% Medium

#### What Do G2 Reviewers Say About D·engage?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of D·engage, appreciating its user-friendly interface and seamless tool integration.
- Users value the **responsive customer support** of D·engage, enhancing campaign optimization and overall user experience.
- Users find D·engage's **helpful support and comprehensive solutions** essential for successful digital project management and campaign optimization.
- Users value the **strong customer engagement** capabilities of D·engage, enhancing communication and boosting conversion rates effectively.
- Users appreciate the **user-friendly interface** of D·engage, which enhances their overall experience with the platform.

##### Cons

- Users find the **learning curve steep** , as building segments and navigating the complex interface is challenging initially.
- Users feel that D·engage has **limited features** , especially regarding WhatsApp integration and onsite personalization.
- Users report **missing features** in D·engage, particularly around WhatsApp integration and data processing delays.
- Users express concerns about **inadequate reporting** , noting the need for customizable and improved dashboards for better insights.
- Users experience **poor customer support** , often facing slow responses and reliance on self-service for issues.

#### What Are Recent G2 Reviews of D·engage?

**["Backbone for our business..."](https://www.g2.com/survey_responses/d-engage-review-10307725)**

**Rating:** 5.0/5.0 stars

_— Nilay A._

[Read full review](https://www.g2.com/survey_responses/d-engage-review-10307725)

**["5 years, 3 implementations: journey builder and remote segments stood out"](https://www.g2.com/survey_responses/d-engage-review-13070856)**

**Rating:** 5.0/5.0 stars

_— Alperen D._

[Read full review](https://www.g2.com/survey_responses/d-engage-review-13070856)

#### What Are G2 Users Discussing About D·engage?

- [What is D·engage used for?](https://www.g2.com/discussions/what-is-d-engage-used-for) - 1 comment, 1 upvote

### [Epsilon Accelerate](https://www.g2.com/products/epsilon-accelerate/reviews)

Yieldify is a fully managed end-to-end personalization platform that helps ecommerce businesses generate more revenue by engaging their customers with personalized experiences. In the last 4 years, more than 1000 ecommerce brands in North America, Europe and Asia-Pacific have generated over $2.5 billion in extra revenue with Yieldify’s full-service team and platform. With Yieldify, you can give every visitor the right website experience, at the right time, no matter where they are in your funnel.

**Average Rating:** 4.7/5.0

**Total Reviews:** 143

#### How Do G2 Users Rate Epsilon Accelerate?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.2/10)
- **Customer Profiles:** 8.3/10 (Category avg: 8.7/10)
- **Contextual Targeting:** 8.3/10 (Category avg: 8.8/10)
- **Behavioral Targeting:** 9.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Epsilon Accelerate?

- **Seller:** [Epsilon](https://www.g2.com/sellers/epsilon)
- **Year Founded:** 1969
- **HQ Location:** Irving, TX
- **Twitter:** @EpsilonMktg  
6,474 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=932d9946eb8d6b9e5d2759c384e3a7ef8ccdf0905b99d38e1f5c258758edbc17&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fepsilon%2F&secure%5Burl_type%5D=linkedin_company_website)  
10,374 employees on LinkedIn®
- **Ownership:** NYSE:ADS

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Ecommerce Manager
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 47% Medium, 43% Small

#### What Are Recent G2 Reviews of Epsilon Accelerate?

**["Great all round"](https://www.g2.com/survey_responses/epsilon-accelerate-review-7132624)**

**Rating:** 4.5/5.0 stars

_— Anjuli P._

[Read full review](https://www.g2.com/survey_responses/epsilon-accelerate-review-7132624)

**["Delivered on their pre-sales plans"](https://www.g2.com/survey_responses/epsilon-accelerate-review-7102924)**

**Rating:** 5.0/5.0 stars

_— Paul S._

[Read full review](https://www.g2.com/survey_responses/epsilon-accelerate-review-7102924)

#### What Are G2 Users Discussing About Epsilon Accelerate?

- [What is Yieldify production com?](https://www.g2.com/discussions/what-is-yieldify-production-com)
- [What is app Yieldify com?](https://www.g2.com/discussions/what-is-app-yieldify-com)
- [What is TD Yieldify?](https://www.g2.com/discussions/what-is-td-yieldify) - 1 comment, 1 upvote
- [What does Yieldify do?](https://www.g2.com/discussions/what-does-yieldify-do) - 1 comment, 1 upvote

### [Fibr AI](https://www.g2.com/products/fibr-ai/reviews)

Fibr AI is an agentic website optimization platform that transforms websites into adaptive, revenue-driving experiences. As marketing has become increasingly dynamic and intent-driven, the website - the layer where traffic converts to revenue has failed to keep pace. Fibr closes that gap by turning every URL into an intelligent agent that learns, personalizes, and self-optimizes in real time for both human visitors and AI-driven traffic. Built for enterprise scale, Fibr connects marketing intent to on-site performance through deep integration with leading analytics, advertising, and CRM platforms, including GA4, GTM, Salesforce, Adobe, Google Ads, and Meta. The platform is SOC 2 and ISO 27001 certified, GDPR, CCPA and HIPAA compliant. Fibr AI is already trusted by Fortune 50 banks and global enterprises across banking, financial services, telecom, and healthcare.

**Average Rating:** 4.6/5.0

**Total Reviews:** 133

#### How Do G2 Users Rate Fibr AI?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10)

#### Who Is the Company Behind Fibr AI?

- **Seller:** [Fibr AI](https://www.g2.com/sellers/fibr-ai)
- **Year Founded:** 2022
- **HQ Location:** San Francisco, US
- **Twitter:** @fibr\_ai  
811 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=84a0058823bf918050cfeffb76f1626500eb1a310c6c8067e1f2ba6e0e77b1f1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffibrai&secure%5Burl_type%5D=linkedin_company_website)  
47 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 40% Large, 37% Medium

#### What Do G2 Reviewers Say About Fibr AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Fibr, enabling smooth integration and effortless dynamic personalization for landing pages.
- Users value the **personalization capabilities** of Fibr, enhancing relevance and engagement with tailored landing pages.
- Users value the **effortless personalization** of landing pages with Fibr, significantly enhancing engagement and demo requests.
- Users rave about Fibr AI's **automation** , enabling quick and easy testing and personalization without technical help.
- Users value the **efficiency** of Fibr AI, enabling easy personalization of campaigns without overwhelming their teams.

##### Cons

- Users experience a **learning curve** with Fibr AI, requiring initial support to fully utilize the platform's capabilities.
- Users feel that Fibr AI has a **need for improvement** in features and accuracy for better B2B application.
- Users find the **difficult setup** requires more time and planning than initially expected for Fibr AI.
- Users feel that Fibr AI lacks **essential B2B features** and desire more personalization and automation options.
- Users seek more **flexibility in customization** for visualizations, noting limitations for deeper stakeholder presentations.

#### What Are Recent G2 Reviews of Fibr AI?

**["Signups kept increasing after using Fibr"](https://www.g2.com/survey_responses/fibr-ai-review-11487149)**

**Rating:** 4.5/5.0 stars

_— Tanu M._

[Read full review](https://www.g2.com/survey_responses/fibr-ai-review-11487149)

**["We took a bet on Fibr and it was worth it"](https://www.g2.com/survey_responses/fibr-ai-review-11498008)**

**Rating:** 4.5/5.0 stars

_— Sagnik C._

[Read full review](https://www.g2.com/survey_responses/fibr-ai-review-11498008)

### [MoEngage](https://www.g2.com/products/moengage/reviews)

MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round.

**Average Rating:** 4.5/5.0

**Total Reviews:** 509

#### How Do G2 Users Rate MoEngage?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Customer Profiles:** 9.2/10 (Category avg: 8.7/10)
- **Contextual Targeting:** 8.8/10 (Category avg: 8.8/10)
- **Behavioral Targeting:** 9.1/10 (Category avg: 8.9/10)

#### Who Is the Company Behind MoEngage?

- **Seller:** [MoEngage](https://www.g2.com/sellers/moengage)
- **Company Website:** www.moengage.com
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @moengage  
2,530 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfe3f42dace642de52fb6eada7fa99e23bbc66baa828a4c227182937790145e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4800048%2F&secure%5Burl_type%5D=linkedin_company_website)  
956 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Online Media
- **Company Size:** 56% Medium, 24% Small

#### What Do G2 Reviewers Say About MoEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of MoEngage, making data management and campaign optimization seamless and efficient.
- Users love the **user-friendly interface** of MoEngage, enabling easy funnel building and seamless data access.
- Users value the **real-time analytics** of MoEngage, enhancing decision-making and user understanding through detailed insights.
- Users find MoEngage **helpful for segmentation** and campaign stats, simplifying data complexities for effective management.
- Users value the **efficient campaign management** of MoEngage, enhancing lead generation and overall marketing effectiveness.

##### Cons

- Users notice **missing session-related attributes** , requiring tech help and facing notification delivery issues on some devices.
- Users find the **steep learning curve** challenging, requiring significant time and effort to understand MoEngage's functionality.
- Users note **limitations in live features** and costly API scaling, hindering MoEngage's overall effectiveness.
- Users find the **complexity** in segment management and AI tools challenging, impacting user experience and functionality.
- Users find the **difficult learning** curve of MoEngage challenging, particularly for new users exploring its features.

#### What Are Recent G2 Reviews of MoEngage?

**["MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys"](https://www.g2.com/survey_responses/moengage-review-12502802)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/moengage-review-12502802)

**["Powerful multi-channel CRM with strong product analytics"](https://www.g2.com/survey_responses/moengage-review-13211900)**

**Rating:** 5.0/5.0 stars

_— Abhijeet K._

[Read full review](https://www.g2.com/survey_responses/moengage-review-13211900)

#### What Are G2 Users Discussing About MoEngage?

- [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote
- [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments

### [Dotdigital](https://www.g2.com/products/dotdigital/reviews)

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com.

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,209

#### How Do G2 Users Rate Dotdigital?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.2/10)
- **Customer Profiles:** 9.0/10 (Category avg: 8.7/10)
- **Contextual Targeting:** 8.8/10 (Category avg: 8.8/10)
- **Behavioral Targeting:** 9.2/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Dotdigital?

- **Seller:** [Dotdigital](https://www.g2.com/sellers/dotdigital)
- **Company Website:** www.dotdigital.com
- **Year Founded:** 1999
- **HQ Location:** London Bridge, London
- **Twitter:** @dotdigital  
15,898 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca510bb0dc0d083c7a2003a9c90fd2456bb499a672890697706f3a93064dcbfe&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1131881&secure%5Burl_type%5D=linkedin_company_website)  
476 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Executive
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 46% Medium, 40% Small

#### What Do G2 Reviewers Say About Dotdigital?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Dotdigital for its **ease of use** , making campaign management and audience segmentation straightforward and efficient.
- Users praise Dotdigital for its **outstanding customer support** , consistently providing quick and helpful assistance when needed.
- Users appreciate the **outstanding support** from Dotdigital, making setup easy and ensuring a smooth experience.
- Users value Dotdigital for its **user-friendly interface** , helpful support, and effective email marketing features.
- Users value the **extensive customization options** and powerful integrations in Dotdigital, enhancing their marketing strategies and campaign effectiveness.

##### Cons

- Users note a lack of **missing features** like advanced segmentation and easier editing options in Dotdigital.
- Users face a **steep learning curve** with Dotdigital's setup, making onboarding intensive and time-consuming.
- Users find Dotdigital's **limited features** restrictive, impacting email journey versions and reporting adaptability.
- Users find the **image library cumbersome** and have issues integrating Dotdigital with Adobe Commerce effectively.
- Users experience **email issues** with Dotdigital, including reporting challenges and limitations in segmentation and template options.

#### What Are Recent G2 Reviews of Dotdigital?

**["Dotdigital: Intuitive, Scalable Marketing Automation with Exceptional Support"](https://www.g2.com/survey_responses/dotdigital-review-13090251)**

**Rating:** 5.0/5.0 stars

_— Mike H._

[Read full review](https://www.g2.com/survey_responses/dotdigital-review-13090251)

**["Powerful Segmentation Tools for Targeted Messaging"](https://www.g2.com/survey_responses/dotdigital-review-13182128)**

**Rating:** 5.0/5.0 stars

_— Michael W._

[Read full review](https://www.g2.com/survey_responses/dotdigital-review-13182128)

#### What Are G2 Users Discussing About Dotdigital?

- [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment
- [What is engagement cloud in Magento 2?](https://www.g2.com/discussions/what-is-engagement-cloud-in-magento-2)
- [How do I use Dotmailer?](https://www.g2.com/discussions/how-do-i-use-dotmailer)
- [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment
- [What is engagement cloud?](https://www.g2.com/discussions/what-is-engagement-cloud) - 1 comment

### [Evam](https://www.g2.com/products/evam/reviews)

Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Our goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money. Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA. Headquartered in London and with offices in Amsterdam, Sofia and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Our solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day.

**Average Rating:** 4.8/5.0

**Total Reviews:** 225

#### How Do G2 Users Rate Evam?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.2/10)
- **Customer Profiles:** 9.9/10 (Category avg: 8.7/10)
- **Contextual Targeting:** 9.9/10 (Category avg: 8.8/10)
- **Behavioral Targeting:** 9.9/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Evam?

- **Seller:** [EVAM](https://www.g2.com/sellers/evam)
- **Company Website:** evam.com
- **Year Founded:** 2015
- **HQ Location:** London
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef7c3495aecca01ded73882855805131ec0e79beba092e035ccccd0cd8cad313&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fevamtech&secure%5Burl_type%5D=linkedin_company_website)  
138 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Senior Business Analyst
- **Top Industries:** Banking, Telecommunications
- **Company Size:** 36% Large, 34% Medium

#### What Do G2 Reviewers Say About Evam?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Evam, finding it intuitive and requiring minimal training for effective campaign design.
- Users appreciate Evam for its **effective decisioning logic and real-time personalization** , enhancing their campaign management strategies.
- Users appreciate the **intuitive design** of Evam, making campaign creation and execution a seamless experience.
- Users appreciate the **flexibility and efficiency** of Evam, optimizing real-time data handling and campaign automation.
- Users value the **flexibility** of Evam, enabling easy management of real-time workflows and adaptable to diverse business needs.

##### Cons

- Users find the **learning curve steep** , with many features being complex and requiring significant effort to master.
- Users face **difficult learning** curves with EVAM, particularly if they lack technical skills or coding experience.
- Users face a **steep learning curve** with Evam, particularly those lacking technical knowledge for setup and usage.
- Users find **complex features** challenging to set up, particularly those lacking a technical background.
- Users find the interface **not intuitive** , leading to confusion and errors during campaign setup and management.

#### What Are Recent G2 Reviews of Evam?

**["EVAM Makes Customer Communication Efficient and Personal"](https://www.g2.com/survey_responses/evam-review-12977000)**

**Rating:** 5.0/5.0 stars

_— GÖRKEM U._

[Read full review](https://www.g2.com/survey_responses/evam-review-12977000)

**["Efficient No-Code Automation with Room for Improvement"](https://www.g2.com/survey_responses/evam-review-13357493)**

**Rating:** 4.5/5.0 stars

_— Leon K._

[Read full review](https://www.g2.com/survey_responses/evam-review-13357493)

#### What Are G2 Users Discussing About Evam?

- [What is Evam Continuous Intelligence Platform used for?](https://www.g2.com/discussions/what-is-evam-continuous-intelligence-platform-used-for)

### [Coveo](https://www.g2.com/products/coveo/reviews)

Coveo is the AI-Relevance platform behind intelligent search, recommendations, personalization, conversational experiences, and agentic AI. Coveo connects enterprise content across systems and uses AI to deliver the most relevant answers, information, and products for every user and context. Leading organizations use Coveo to improve self-service, drive revenue, boost productivity, and power trusted AI experiences across commerce, service, websites, and the workplace.

**Average Rating:** 4.3/5.0

**Total Reviews:** 142

#### How Do G2 Users Rate Coveo?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10)
- **Customer Profiles:** 8.2/10 (Category avg: 8.7/10)
- **Contextual Targeting:** 8.3/10 (Category avg: 8.8/10)
- **Behavioral Targeting:** 8.5/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Coveo?

- **Seller:** [Coveo Solutions Inc](https://www.g2.com/sellers/coveo-solutions-inc)
- **Company Website:** www.coveo.com
- **Year Founded:** 2005
- **HQ Location:** Quebec City, Canada
- **Twitter:** @coveo  
4,300 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=daff8cb849ad61d1800460a02f4b0f698ce0c94feb66f0daec9cd2c88f768fa2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcoveo&secure%5Burl_type%5D=linkedin_company_website)  
838 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Computer Software
- **Company Size:** 54% Large, 39% Medium

#### What Do G2 Reviewers Say About Coveo?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **search efficiency** of Coveo, enjoying seamless access to diverse content across multiple sources.
- Users appreciate the **ease of use** of Coveo, finding it straightforward and well-supported for complex search needs.
- Users praise Coveo's **robust search functionality** , enhancing relevancy and ease of access across diverse content sources.
- Users appreciate the **extensive analytics capabilities** of Coveo, enhancing insights and relevancy in search results.
- Users appreciate the **robust feature set** of Coveo, enhancing content management and search relevancy across various platforms.

##### Cons

- Users find the **learning curve for Coveo** steep, complicating the setup and customization process for newcomers.
- Users often find the **difficult learning** curve in Coveo hinders effective use of its features and customization.
- Users find the **learning difficulty** of Coveo challenging, particularly for first-time setup and customization efforts.
- Users report a **high learning curve** with Coveo, making setup and customization challenging for newcomers.
- Users express concerns about **poor customer support** , citing slow responses and a focus on billing over customer success.

#### What Are Recent G2 Reviews of Coveo?

**["Efficient Intelligent Search with Excellent Support"](https://www.g2.com/survey_responses/coveo-review-8401751)**

**Rating:** 5.0/5.0 stars

_— Cora-Lynne L._

[Read full review](https://www.g2.com/survey_responses/coveo-review-8401751)

**["Very Good Experience"](https://www.g2.com/survey_responses/coveo-review-7688834)**

**Rating:** 5.0/5.0 stars

_— Daniel L._

[Read full review](https://www.g2.com/survey_responses/coveo-review-7688834)

#### What Are G2 Users Discussing About Coveo?

- [What do you like most about Coveo for AI-powered search, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-coveo-for-ai-powered-search-and-what-improvements-could-be-made)
- [What is Coveo used for?](https://www.g2.com/discussions/what-is-coveo-used-for)
- [What is coveo cloud?](https://www.g2.com/discussions/what-is-coveo-cloud)
- [What is Coveo for Salesforce?](https://www.g2.com/discussions/what-is-coveo-for-salesforce)
- [How does Coveo search work?](https://www.g2.com/discussions/how-does-coveo-search-work) - 1 comment

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[Browse Personalization Engines Themes](/categories/personalization-engines/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Personalization engines, sometimes called digital personalization engines, analyze customer data collected from outside software or from customer behavior to curate and tailor customer experiences including automated marketing efforts, websites, and product recommendations. These tools automate the process of segmenting, testing, and distributing 1:1 marketing efforts, ensuring campaigns are effective and memorable.

Personalization engines are often a feature of tools utilized by marketing teams. They are often built into or integrate with [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) and [digital experience platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp). They also work closely with [content experience software](https://www.g2.com/categories/content-experience) and [A/B testing software](https://www.g2.com/categories/a-b-testing) to create a full, personalized content creation and distribution cycle.

Personalization engines overlap with [e-commerce personalization software](https://www.g2.com/categories/e-commerce-personalization) in that both aim to tailor presented content to buyers; however, the former is a more generalized engine while the latter can only be used in e-commerce contexts.

To qualify for inclusion in the Personalization Engine category, a product must:

- Consolidate customer data across customer experience channels
- Create and deliver personalized customer experiences through multiple channels
- Allow users to create custom personalizations
- Utilize machine learning, segmentation, and A/B testing to create customer profiles

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image")](https://www.g2.com/products/insider-one/reviews)[Insider One](https://www.g2.com/products/insider-one/reviews)[4.8/5(1,413)](https://www.g2.com/products/insider-one/reviews) | Cross-channel personalization with unified behavioral CDP | "Insider One unifies data and channels with a truly fluid Journey Orchestration" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image")](https://www.g2.com/products/braze/reviews)[Braze](https://www.g2.com/products/braze/reviews)[4.5/5(1,693)](https://www.g2.com/products/braze/reviews) | Behavior-triggered cross-channel personalization via Canvas journeys | "Top-Tier Engagement with Steep Cost & Complexity" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_676380d9d2944794a923b5cfd111773d/sap-engagement-cloud-formerly-sap-emarsys.png "Product Avatar Image")](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)[SAP Engagement Cloud...](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)[4.2/5(651)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) | Omnichannel personalization with SAP-native behavioral data | "User-Friendly with Efficient Automation" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9954d1f1b2193bfcf0220bf84917e62e/bloomreach-bloomreach.jpg "Product Avatar Image")](https://www.g2.com/products/bloomreach-bloomreach/reviews)[Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)[4.6/5(784)](https://www.g2.com/products/bloomreach-bloomreach/reviews) | Real-time omnichannel personalization with unified CDP | "Bloomreach’s Flexibility Makes Personalized Campaigns Easy at Scale" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6b767338df58a3b0ccd60e0f9434b5b7/clevertap.png "Product Avatar Image")](https://www.g2.com/products/clevertap/reviews)[CleverTap](https://www.g2.com/products/clevertap/reviews)[4.6/5(672)](https://www.g2.com/products/clevertap/reviews) | Behavioral segmentation with omnichannel lifecycle personalization | "CleverTap’s Intuitive Platform with Powerful Integrations, Analytics, and AI Insights" |
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