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Personalization Engines reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Personalization Engines

    Personalization engines, sometimes called digital personalization engines, analyze customer data collected from outside software or from customer behavior to curate and tailor customer experiences including automated marketing efforts, websites, and product recommendations. These tools automate the process of segmenting, testing, and distributing 1:1 marketing efforts, ensuring campaigns are effective and memorable.

    Personalization engines are often a feature of tools utilized by marketing teams. They are often built into or integrate with customer data platforms (CDP) and digital experience platforms (DXP). They also work closely with content experience software and A/B testing software to create a full, personalized content creation and distribution cycle.

    Personalization engines overlap with e-commerce personalization software in that both aim to tailor presented content to buyers; however, the former is a more generalized engine while the latter can only be used in e-commerce contexts.

    To qualify for inclusion in the Personalization Engine category, a product must:

    Consolidate customer data across customer experience channels
    Create and deliver personalized customer experiences through multiple channels
    Allow users to create custom personalizations
    Utilize machine learning, segmentation, and A/B testing to create customer profiles

    Top 10 Personalization Engines

    • Salesforce Interaction Studio (Formerly Evergage)
    • Insider
    • Dynamic Yield
    • Optimizely
    • Nosto
    • Webtrends Optimize
    • Iterable
    • Liveclicker
    • Qubit

    Compare Personalization Engines

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    Salesforce Interaction Studio is the leading real-time personalization and interaction management solution, enabling companies to transform the dream of 1-to-1 engagement, across channels, into reality. Combining in-depth behavioral analytics and advanced machine learning with data from existing sources, Interaction Studio empowers businesses to gain a comprehensive view of each one of their customers and prospects, and use that data to deliver maximally relevant, individualized experiences dur

    (154)4.6 out of 5

    Insider’s Multichannel Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, Insider Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, messaging, email, and ad channels. Built on a unified data layer, GMP is easy to imp

    (82)4.3 out of 5

    Dynamic Yield helps companies quickly deliver and test personalized, optimized, and synchronized digital customer interactions. Marketing, Product, Development, and eCommerce teams from more than 350 global brands are using Dynamic Yield’s Experience Optimization platform as the technology layer on top of existing CMS or Commerce solutions, to iterate faster and algorithmically match content, products, and offers to each individual for the acceleration of long-term business value.

    (108)4.3 out of 5

    Optimizely’s leading platform offers a complete set of digital experience optimization technologies, including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing, and server-side testing. More than 1 million experiments have been run on our platform to reveal what works - and what doesn’t - eliminating guesswork. The world’s greatest brands choose Optimizely to win and compete in the digital economy, including Gap, StubHub, IBM, The Wall Street Jo

    (97)4.6 out of 5

    At Nosto, we acknowledge that every customer is unique. In fact, that’s what we’re all about! Nosto automatically predicts and delivers the most relevant shopping experiences in real-time to every individual customer. All this to increase your customer engagement and maximize the revenue potential for your business. At the core of it all is our Ecommerce Intelligence Engine™ that uses advanced machine learning algorithms, which unlike other personalization technologies, have exclusively been t

    (99)4.9 out of 5
    Entry Level Price:Starting at £179 per month

    We help businesses increase their online conversions, allowing experimentation without restrictions. To maximise the ROI from their website and other digital assets with informed, data-driven decisions. We have a full range of testing, analysis and personalisation tools and features. Including AB, ABn, MVT and Split testing, Social Proof and Product Recommendations engines, Exit Intent overlays and a host of others tools. Client or Server-side testing is available and a selection of SDKs for Mo

    (155)4.4 out of 5
    Optimized for quick response

    Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence. Lifecycle Marketing Made Simple Engage your customers at each touchpoint of their buying journey—from sign-up to check-out and beyond. Drive user activation, nurture,

    (12)4.3 out of 5

    Liveclicker helps brands bring meaning to their messages and spark connections at key moments of opportunity. We make it easy to design captivating experiences that drive conversions, loyalty, and ROI. Leading enterprises around the world use our intuitive platform to engage customers with personalized marketing that adapts in real time for the greatest relevance and business impact. Our advanced personalization, dynamic content, and insanely responsive support make every marketing touch an op

    (12)4.8 out of 5

    Wrench.AI builds Big Data-based software and tools that allow leaders to make better decisions and automate initiatives and campaigns to maximize resources for the best possible return.

    (28)4.2 out of 5

    Qubit is the leader in highly persuasive personalization at scale. Our software uses data to transform how companies understand and influence their customers. With Qubit Pro, organizations can deliver highly targeted, personalized experiences to increase revenue, build loyalty and improve marketing efficiency. We’re trusted to deliver real impact to the bottom line for the biggest brands in ecommerce, travel and gaming to transform the way they understand and influence their customers. Compa

    (52)3.9 out of 5

    Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental eff

    (12)3.3 out of 5

    Zeta Hub is an intuitive solution designed for marketers. Creating, launching and measuring lifecycle marketing campaigns is managed in 4 modules: Discover, Design, Deploy and Analyze. Discover: Empower your data in Zeta Hub’s Discover Module. Using the non-technical query tool, data can be leveraged to build customer relationships and improve strategic decision making for your marketing programs. • Access a consolidated 360° view of your customer • Manage business rules & predictive model

    (46)4.2 out of 5
    Entry Level Price:$0 0 Custom Custom

    VWO Insights combines session recordings, heatmaps, on-page surveys, and more to diagnose problem areas in your visitors’ experiences. So you can fix what's broken. And make the good stuff even better.

    (14)4.0 out of 5

    97% of your visitors are unreachable. The next generation of personalization engines is powered by cooperation. Join the largest shopper identity co-op and instantly reach more inboxes. Identify, Engage, and Optimize by leveraging our proprietary network of 150M+ online shoppers when they visit your website. Add a new Top 5 revenue channel today by unlocking the power of third-party email retargeting.

    (14)4.0 out of 5

    BrightInfo doubles your conversion rate using a personalization algorithm that automatically analyzes visitor behaviour and serves highly relevant content to each at suitable points during the natural browsing flow. Each visitor on-site experience is made unique, thus fostering interaction between visitors and brand. The content is served through a unique overlaying interface of branded triggers and display units. BrightInfo is completely automated. Once set up (a line of code, that’s all it

    (18)3.1 out of 5

    Conversant helps the world’s biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people.

    (33)4.6 out of 5
    Optimized for quick response

    Cordial is a flexible, real-time platform for marketing teams and technologists to deliver personal, relevant, and emotionally intelligent messages across any channel. Activate unlimited amounts of customer data up-to-the-second and connect with complex business data, regardless of its structure or schema. Empower your teams to create, experiment, and validate their strategies in real-time, transform your processes, and deliver business-changing customer engagement. Join leading brands like RE

    (21)4.7 out of 5

    Kameleoon is a personalization technology platform for real time omnichannel optimization and conversion. With features including A/B testing, user segmentation, customer behavior tracking and real time data, Kameleoon helps businesses to increase online conversions and maximize revenue. Kameleoon allows businesses to personalize their user experience and monitor the results through A/B testing. Users can create personalized experiences based on real time visitor probability to convert, calcul

    (13)4.7 out of 5

    Fresh Relevance is the real-time personalization platform to analyze customer data, personalize and optimize. We help digital marketers boost customer loyalty and revenue by creating a customized journey across channels and devices. Our platform gathers data wherever customers go, then brings it all together in one place with existing data, providing real-time behavior and insight combined with the power to act on it. Fresh Relevance shows customers relevant products when they’re most interest

    (6)4.8 out of 5

    SmarterHQ is a personalization platform that makes it easy for marketers to increase revenue now and customer relationships over time by powering highly relevant, cross-channel experiences. Trusted by leading brands such as Bloomingdale’s, Hilton, Santander Bank, and Finish Line, SmarterHQ activates real-time, multichannel data, identifies audiences quickly based on customer behavior and information, and automates personalized content across outbound and online channels. They have been recognize

    (6)4.0 out of 5

    Acoustic Personalization (formerly Real-Time Personalization) helps digital marketers improve customer experience and makes personalization easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand. Acquire More Contacts: Respond to visitors’ interests in real time with targeted messages and make a case for them to continue engaging with your brand. Enhance Customer Experience: Enhance customer expe

    (14)3.8 out of 5

    Oracle Maxymiser enables the optimization of customer experiences with data science technologies covering multivariate testing, audience-segment discovery, and predictive personalization.

    (73)4.4 out of 5
    Optimized for quick response

    AB Tasty is a global leader in feature management, experimentation and personalization solutions, helping businesses launch better products faster and drive more conversions, engagement, and revenue on all their digital assets and channels. We provide marketing, product, and technical teams with a comprehensive brand and product experience optimization platform, allowing them to turn website, mobile or application visitors into customers, subscribers or leads, while delivering outstanding custom

    (7)4.3 out of 5

    Movable Ink helps digital marketers create unique visual experiences across email, web, and display...because visual is the language that moves people. More than 650 of the world’s most innovative brands rely on Movable Ink’s visual experience platform to deliver consistent experiences for their customers. Headquartered in New York City, Movable Ink and its 250 employees also serve its global client base from offices in San Francisco, Chicago, and London. Digital marketing leaders choose Movab

    (3)3.5 out of 5

    RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle.

    (31)4.5 out of 5

    Accelerate your pipeline and revenue with attribution-based personalization. Serve every website visitor the right messages and assets, helping them become your customers, faster. Understand how your marketing efforts impact business goals and map your customer journeys from initial touch to won deals.

    (2)5.0 out of 5

    We believe the future of digital commerce will be defined by businesses' ability to collaborate digitally - and therefore build loyalty - with their shoppers. Currently, the tools don't exist to take businesses into the next realm of collaborative commerce by connecting omnichannel technologies. Luckily, we have engineered the modern digital commerce platform to make collaboration not only possible but efficient and effective for every sales associate in an organization. Here's how it works. 4-

    (2)4.0 out of 5

    With Aiva, create branded Stories in minutes, check in on results as often as required, and make tweaks easily to optimize performance.

    (3)3.3 out of 5

    BloomReach uses Big Data to capture online demand across channels with relevant user experiences

    (2)4.8 out of 5

    Create a data-driven email marketing calendar to cross-sell existing customers, build engagement with new ones and drive impact in the product categories that matter most.

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    Check out the G2 Grid® for the top Personalization Engines products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    Salesforce Interaction Studio (Formerly Evergage)
    Dynamic Yield
    Zeta Marketing Platform
    Acquia Marketing Cloud
    Webtrends Optimize
    VWO Insights
    Market Presence