# Oracle Responsys Reviews **Vendor:** Oracle **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 3.9/5.0 **Total Reviews:** 130 ## About Oracle Responsys Oracle's Responsys Interact Marketing Cloud helps brands manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display & the web. ## Oracle Responsys Pros & Cons **What users like:** - Users value the **ease of use** of Oracle Responsys, noting simple setup and smooth onboarding for effective campaign management. (5 reviews) - Users value the **easy setup** of Oracle Responsys, enabling a smooth and efficient onboarding experience for campaigns. (4 reviews) - I appreciate the **automation efficiency** of Oracle Responsys, which saves time and enhances marketing campaign management significantly. (3 reviews) - Users appreciate the **flexibility** of Oracle Responsys, enabling efficient orchestration of complex, personalized multi-channel campaigns. (3 reviews) - Users value Oracle Responsys for its **real-time personalization** , enabling highly targeted and relevant communications effortlessly. (3 reviews) - Users appreciate the **advanced automation capabilities** of Oracle Responsys, enhancing efficiency and effectiveness in marketing tasks. (2 reviews) - Users appreciate the **efficiency improvement** of Oracle Responsys, enhancing task management and campaign effectiveness significantly. (2 reviews) - Engagement Efficiency (2 reviews) - Features (2 reviews) - Users find **Oracle Responsys' marketing automation** powerful for generating business leads and easy to use. (2 reviews) **What users dislike:** - Users find Oracle Responsys difficult to navigate due to its **poor interface design** , which complicates the overall experience. (2 reviews) - Users struggle with **poor UX** due to its complexity and outdated interface, making it hard to navigate. (2 reviews) - Users find Oracle Responsys to have a **complex interface** that complicates usability, especially for non-technical users. (1 reviews) - Users find Oracle Responsys **complex** , especially with its outdated interface and reliance on technical expertise for setup. (1 reviews) - Users find the **dashboard issues** in Oracle Responsys frustrating due to slow loading and cumbersome customization for analytics. (1 reviews) - Users often experience **delay issues** when generating effective results, impacting their overall experience with Responsys. (1 reviews) - Difficult Setup (1 reviews) - Users find the **pricing problematic** , affecting overall satisfaction with Oracle Responsys despite its functionality. (1 reviews) - Expertise Required (1 reviews) - Export Issues (1 reviews) ## Oracle Responsys Reviews ### 1. Powerful Campaign Management, Needs UI Modernization **Rating:** 5.0/5.0 stars **Reviewed by:** Rana M. | My current job title is Team Member, focused on collaboration, coordination, and day-to-day communication using tools like Microsoft Teams., Electrical/Electronic Manufacturing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Oracle Responsys?** I appreciate Oracle Responsys for its orchestration and cross-channel campaign management, which is designed specifically for orchestrating complex, personalized campaigns across multiple channels like email, mobile, web, and social from a single interface. I also like its scalability for enterprise use, as it handles massive volumes of data and messages, making it suitable for large enterprises with extensive customer bases and complex marketing needs. The personalization and segmentation capabilities are robust, offering advanced tools for audience segmentation and delivering highly personalized content at scale. Additionally, the integration within the Oracle ecosystem is seamless, as it integrates deeply with other Oracle products, providing a seamless experience for existing Oracle customers. **What do you dislike about Oracle Responsys?** I find Oracle Responsys complex and an outdated user interface makes it even harder to use. The limited cross-channel functionality is a bit of a setback and it really depends a lot on technical expertise. The initial setup is also quite complex and usually requires professional services or a dedicated admin with technical knowledge, so it's not a simple process for non-technical users. **What problems is Oracle Responsys solving and how is that benefiting you?** Oracle Responsys helps with delivering personalized, relevant marketing messages at scale across digital channels for large B2C enterprises. ### 2. Great Automations and Jobs, but API and Forms Integrations Need Work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Oracle Responsys?** STO, Automations, Connect Jobs etc are some. Wrt to pricing I am unsure as I haven't been a oart of negotiation. Overall I have a good review. There are some AI abilities that they brin in but not so much that I use **What do you dislike about Oracle Responsys?** When it comes to API, its a sucker. Not a lot of integaration possibilities, especially when it comes to forms. It lacks a lot of functionality than a google form does. forms are a legacy thing. **What problems is Oracle Responsys solving and how is that benefiting you?** Emailing requirements, investigations etc.. ### 3. Email Marketing Automation at Scale **Rating:** 3.0/5.0 stars **Reviewed by:** Chaitanya P. | Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Oracle Responsys?** What I like best is the Program Canvas for cross-channel orchestration. It makes it incredibly easy to visualize and automate complex customer journeys across email and SMS. Additionally, the dynamic content capabilities allow our team to scale personalization without creating hundreds of individual campaign versions, which has significantly improved our workflow efficiency. **What do you dislike about Oracle Responsys?** Did not have multi channel marketing to orchestrate campaigns across **What problems is Oracle Responsys solving and how is that benefiting you?** The tool has been very helpful for email marketing campaigns with complex flows ### 4. Effective Cross-Channel Automation with Oracle Responsys **Rating:** 4.0/5.0 stars **Reviewed by:** Bianca N. **Reviewed Date:** November 19, 2025 **What do you like best about Oracle Responsys?** I appreciate Oracle Responsys for its advanced automation capabilities which significantly save time and improve efficiency in my tasks. The cross-channel functionalities particularly stand out, allowing me to seamlessly integrate various communication platforms for a more cohesive marketing strategy. Additionally, the software excels in audience segmentation, enabling me to tailor messages effectively and personalize communication with my target group. This makes it a powerful tool for campaign efficiency compared to other solutions I have encountered. Furthermore, I found the initial setup to be pretty simple, which was a pleasant surprise and made the onboarding process smooth and fast. **What do you dislike about Oracle Responsys?** I find the pricing of Oracle Responsys to be problematic. Additionally, the user experience and user interface could be improved. **What problems is Oracle Responsys solving and how is that benefiting you?** I use Oracle Responsys for audience segmentation and sending personalized messages efficiently. It solves the problem of filtering target audiences and enhances campaign efficiency with advanced automations and cross-channel capabilities. ### 5. Legacy Automation That Needs to Catch Up With Modern Tech **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Oracle Responsys?** They have STO and other autimation programs which makes it a great asset to B2C out there. **What do you dislike about Oracle Responsys?** Very legacy, does not go in tandem with current market technologies **What problems is Oracle Responsys solving and how is that benefiting you?** Mass communication, email and push which is mostly bringing in a lot of revenue ### 6. Easy Setup with Promising Results **Rating:** 4.5/5.0 stars **Reviewed by:** Hemand K. | Digital Marketing Executive **Reviewed Date:** November 23, 2025 **What do you like best about Oracle Responsys?** I find the initial setup of Oracle Responsys very easy and useful, which makes getting started with promoting my affiliate website straightforward and efficient. **What do you dislike about Oracle Responsys?** Nothing to dislike **What problems is Oracle Responsys solving and how is that benefiting you?** I use Oracle Responsys to promote my affiliate website and generate more traffic, finding the initial setup very easy and useful. ### 7. very good and authentic respond, going to suggest all of my knows. **Rating:** 5.0/5.0 stars **Reviewed by:** Fun with F. | Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Oracle Responsys?** powerful automation for generate business lead and easy for use to do marketing purpose. **What do you dislike about Oracle Responsys?** some times its take to much time to generate a effective result. **What problems is Oracle Responsys solving and how is that benefiting you?** it is help me to create a perfect campaign and give me authentic leads which is help me to make my business profitable. ### 8. Oracle Responsys **Rating:** 4.0/5.0 stars **Reviewed by:** Ludovico G. | Web Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Oracle Responsys?** DATA MODEL Responsys offers a relational database structure, very useful to store all the information you need. There are basically 3 categories of tables: - the main Contacts List, where you tipically store static information about your users (email, name, country...) - Profile Extension Tables (PETs), where you store additional information related to the aforementioned users, in a 1:1 relation. Tipically, you use them to store more dynamic information, like marketing preferences - Supplemental Tables, where you can store information both in a 1:N relation with the Contact List, or even without any relation. The classic example is a catalog table, where you store all the data about your products In Responsys, you can use the classic Filters or even SQL views, to extract data from these tables, for example to create a specific audience. You can set up and schedule jobs to import/export data from/to the external FTP server provided to you when you activate a Responsys account. CAMPAIGN CREATION The campaign editor offers a great functionality called "dynamic content regions", that means you can create only one campaign, but personalize the content based on some list field (for example, 1 campaign with 10 languages, instead of having to create 10 different campaigns). AUTOMATIONS The automation (which are called Programs) editor is a very easy-to-use drag and drop canvas, with a large variety of switches, timers and conditions to be matched in order to proceed along one path or another. **What do you dislike about Oracle Responsys?** The integration process with the ecommerce is a bit tricky, and you will definitely need a skilled developer. Moreover, if you have both an Oracle Responsys account and an Oracle Commerce Cloud ecommerce, you will need a third billable Oracle prodcut to integrate them and take advantage of the possibility to have all the orders/products data synced. **Recommendations to others considering Oracle Responsys:** The platform is an Oracle product, it is expensive and a bit tricky to learn in depth, but if you have a large amount of data available and want to make the best out of it, creating automations, personalized campaigns, and different user experiences, tailored for every contact you have, Responsys might be the right choice. **What problems is Oracle Responsys solving and how is that benefiting you?** One problem we solved was the need to create N campaigns if you have to manage N possible values of a variable (the classic example is the user country/language), when using a different email marketing platform. With Responsys, instead, you can create one single campaign and personalize it dynamically. Another benefit is the possibility to create very complex automations, with tons of different paths, that will lead to an extra revenue without doing almost anything, after the first setup, which will require the larger una-tantum effort, and obviously some maintenance to keep track of how the program is performing. ### 9. Best tool for Email Automation, especially for B2C Audience! **Rating:** 4.5/5.0 stars **Reviewed by:** Balaji M. | Senior Program Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Oracle Responsys?** I have worked on Responsys tool for 2 years in Oracle Company, this is my first B2C Email marketing automation tool. This has great functionality, it can adapt to different accounts based on their individual marketing needs. Hosting the Images, GIFs, HTML template files, Forms builder, Link-table, and Scheduling the campaigns every functions works perfectely. And, the top notch thing is we can able to get the campaign performance in Single live report URL link, through that we can share the analysis of Open rate, Click rate and so on. We can share this link to external client as well. This has are some of the best things i have experienced on it. **What do you dislike about Oracle Responsys?** Rsponsys tool feels like a Backend Tool, it will not give a feel like Front-end tool. But, it works well , easy to use, integration is also easier here and freshers can also easily able to implement the email startegies for Promotional or Trigger campaigns. And, finally Backend customer support team also works well. **What problems is Oracle Responsys solving and how is that benefiting you?** Creating Promotional or Adhoc Emails, Linktable Creation, Filters for records segmentation, Contacts Segmentation, Listpull Using SQL table and Queries, Report Analysis for campaign performance and Dashboard for indvidual campaigns, these are some of the daily tasks i have worked on Oracle. ### 10. I love using this software for marketing automation. **Rating:** 3.5/5.0 stars **Reviewed by:** Terry E. | Digital Strategy Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2023 **What do you like best about Oracle Responsys?** I love this program because it has its intuitive interface, advanced campaign customization, and its ability to offer relevant messages on different channels. It also stands out for its detailed analysis and improvement of customer experience through effective segmentation. **What do you dislike about Oracle Responsys?** What I find least attractive when using Oracle Responsys is the lack of flexibility in certain customizations. Sometimes rigidity in customization options can limit adaptability to specific needs. This may require additional off-platform solutions to meet particular requirements. **What problems is Oracle Responsys solving and how is that benefiting you?** Using Oracle Responsys, I effectively solve challenges related to marketing campaign automation and personalization. Benefits include significant improvement in audience segmentation, timely delivery of personalized messages, and greater efficiency in marketing strategies, resulting in a measurable increase in customer engagement and conversion. ### 11. Oracle Responsys review **Rating:** 4.5/5.0 stars **Reviewed by:** Shubham R. | Data Scientist - (Advance Data Analyst), Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2023 **What do you like best about Oracle Responsys?** Oracle Responsys is cloud based marketing platform which focus on email marketing. it helps to mange marketing in buiness. not just email allows us to mange various marketing channels like email, SMS, notification and social media. It automtically segment our customer on behalf of purchase history. it is personalized and automated platform as a data scientist it gives us report analysis. **What do you dislike about Oracle Responsys?** it is very costly as compare to other platform **What problems is Oracle Responsys solving and how is that benefiting you?** Oracle Responsys is cloud based marketing platform which focus on email marketing. it helps to mange marketing in buiness. not just email allows us to mange various marketing channels like email, SMS, notification and social media. It automtically segment our customer on behalf of purchase history. it is personalized and automated platform as a data scientist it gives us report analysis. ### 12. It has been a seamless and great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2024 **What do you like best about Oracle Responsys?** How organized it is with different folder and how helpful it is to build an email using our templates. **What do you dislike about Oracle Responsys?** Sometimes it can be slow when building out multiple emails **What problems is Oracle Responsys solving and how is that benefiting you?** It is solving how to build out an effective email to market to our audience. ### 13. Every solution for IT **Rating:** 5.0/5.0 stars **Reviewed by:** Mohd Juned A. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Oracle Responsys?** It allows users to access and control different mediums of communication, such as email, mobile, web, social media, and display **What do you dislike about Oracle Responsys?** It is little bit expensive and complex to implement and maintain, especially for small and medium-sized businesses **What problems is Oracle Responsys solving and how is that benefiting you?** It provides an intelligent and user-friendly interface to design, execute, and optimize personalized campaigns. ### 14. Deep dive Review of Oracle Responsys **Rating:** 5.0/5.0 stars **Reviewed by:** Mohit S. | Senior Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2023 **What do you like best about Oracle Responsys?** Recently Responsys integrated wider channels to its inventories like Facebook, Messanger, etc. which is sllowing me to streamline experiences for nurturing the users. It's flexible and advanced filtering options are cherry onthe cake. **What do you dislike about Oracle Responsys?** There's no dislikes as such however the Brand has not yet marketed its own product especially when there are other big players like Adobe, Salesforce Marketing, etc. **What problems is Oracle Responsys solving and how is that benefiting you?** Currently there are many Automation softwares available in the market, but specialities like Push Notifications and Marketing Automations and it is Cost efficient for all Marketing efforts. ### 15. Oracle Responsys - Marketing Automation platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Oracle Responsys?** Responsys allows us to plan and execute the marketing campaigns. We can manage campaigns on different channels like email, mobile, web, social media. **What do you dislike about Oracle Responsys?** I don't say it as dislike but I feel Responsys is unfamiliar like other automation platforms. Also UI can be improved. **What problems is Oracle Responsys solving and how is that benefiting you?** Responsys is easy to use. It is great for creating and sending simple campaigns. A/B testing was really helpful and also we can test dynamic content for different audience. ### 16. Automation at its best **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Oracle Responsys?** Oracle reaponsys is a cross channel campaign management tool which will be really useful for email marketing and campaign management. **What do you dislike about Oracle Responsys?** There is nothing big to dislike about this tool. It's really a useful tool for promoting our products and services. **What problems is Oracle Responsys solving and how is that benefiting you?** This tool delivers advanced intelligence, we can creat personalized emails based on individuals interest and their preferences. ### 17. Automated Marketing Solution! **Rating:** 4.5/5.0 stars **Reviewed by:** Nipun T. | Content Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2023 **What do you like best about Oracle Responsys?** Since we've been using Responsys for a while, we've been able to handle a sizable amount of data that is used for campaign personalisation across a variety of channels (email, SMS, app and browser notification). The personalisation template language allows for simple and flexible campaign administration (RPL). **What do you dislike about Oracle Responsys?** Sometimes the response could be slow, which could be frustrating. The user interface (UI) also has room for improvement and can be enhanced. When notifying consumers, there are a number of problems and faults. **What problems is Oracle Responsys solving and how is that benefiting you?** The services are not limited to a single platform, so you may use them on social media, direct messages, and other channels in addition to email. It enables a wider audience reach. It is also simple to integrate with applications developed by others. ### 18. Marketing tool management system **Rating:** 3.0/5.0 stars **Reviewed by:** Priyansh S. | Social media influencer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Oracle Responsys?** Using this one we can keep a track of all the ongoing campaigns and can modify the user invitation as per the demand and domain. Also, the generated invitation can be created as per the interest of the user for efficient conversion. **What do you dislike about Oracle Responsys?** It uses variety of data types to keep an order of all the invitations and analytics that can helps to drive the final conclusion of any campaign in place. Such processes sometimes become hactic while working with multiple projects at a time. **What problems is Oracle Responsys solving and how is that benefiting you?** This is becoming quite effective while working with personalized email campaigns where the user can directly work as per their interest. The AI of this one makes sure that we are targeting the correct individual everytime we are using this. ### 19. It's good! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2023 **What do you like best about Oracle Responsys?** One of the best things about Oracle Responsys is its ability to create targeted and personalized marketing campaigns. With Oracle Responsys, businesses can use customer data and behaviors to create campaigns that are specifically designed to appeal to individual customers or segments of customers. This can help increase the relevance and effectiveness of marketing efforts, leading to better engagement and conversions. Additionally, Oracle Responsys includes features for testing and optimizing campaigns to further improve their performance. **What do you dislike about Oracle Responsys?** One potential con of Oracle Responsys is that it may have a steep learning curve for users who are new to the platform or unfamiliar with digital marketing **What problems is Oracle Responsys solving and how is that benefiting you?** Helps with increasing the relevancy of the marketing campaign and deliver the message to the right audience ### 20. Good solution for personalization through several channels **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2023 **What do you like best about Oracle Responsys?** Data management, which lets us have high personalization capabilities Template personalization through RPL language, which lets us have increased personalization capabilities **What do you dislike about Oracle Responsys?** The response might be sluggish at times, which might cause frustration. The UI can also be improved and has a lot of scope for improvement. There are quite issues and bugs while sending out notifications to the customers. **What problems is Oracle Responsys solving and how is that benefiting you?** We have efficiently sent out emails and promos to our clients to keep them updated with all sorts of updates at our organization. Marketing processes at our organization have been significantly streamlined. ### 21. Seasoned CRM Director **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Oracle Responsys?** dependable esp to manage the build and execution of emails and push. Easy product navigation and intuitive for a marketer, analyst and engineer to use. **What do you dislike about Oracle Responsys?** very silo'd, not a ton of real time integration and visibility into list sizing or growth. Dynamic lists and the ability to size in real time would be advantageous to this product. **What problems is Oracle Responsys solving and how is that benefiting you?** Email management and list management. Deliverability and securing a solid reputation. ### 22. Prophet Responsys (with Oracle Marketing Cloud) Ratings Overview **Rating:** 4.0/5.0 stars **Reviewed by:** Ahmad B. | Key Account, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2022 **What do you like best about Oracle Responsys?** Access and control of various modes of communication (email, mobile, etc.) help in adjusting the mission according to the needs of the organization. **What do you dislike about Oracle Responsys?** Free samples of the product can be given to potential clients, which can attract significantly more interest in this product by Oracle. **What problems is Oracle Responsys solving and how is that benefiting you?** Responsys by Oracle provides a smart management environment to target potential customers through various platforms/mediums. In today's digital era, every organization aims to reach the maximum number of customers, and therefore, the company needs a campaign management system to increase its reach and incur the least costs. Identifying and targeting customers through email, web, social media, or mobile not only helps in expanding the reach of the company and its products but also aids in enhancing brand recognition among the audience. Reaching the right audience at the right time through the right medium helps the company execute its marketing campaign effectively. Responsys by Oracle offers a platform to manage and control the digital relationship of the company with its customers and is definitely worth pursuing for a company that seeks to expand their digital footprint in an enhanced manner. ### 23. Responsys is an easy to use platform for sending out basic campaigns **Rating:** 3.0/5.0 stars **Reviewed by:** Emma D. | Junior Web Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2021 **What do you like best about Oracle Responsys?** Responsys is an easy-to-use platform that is great for sending simple campaigns. Responsys offers an easy way to A/B test subject lines and allows you to set up dynamic content regions based on your subscriber's data. For people just getting into marketing automation, the interface is straightforward to navigate, and it's easy to understand what is going on. **What do you dislike about Oracle Responsys?** There is a lack of documentation for Oracle Responsys, which makes it difficult to troubleshoot issues. Since Eloqua is the primary product for Oracle, this is the only documentation I see. There are minimal resources from Responsys users unless you subscribe to Oracle University, which can be costly to an organization. **Recommendations to others considering Oracle Responsys:** I think it's helpful to take the training available at Oracle University, this is a good guide on how to use the product, and it will set you up for success in the future. They also offer Responsys certifications which is a great thing to have. **What problems is Oracle Responsys solving and how is that benefiting you?** Responsys help determines which campaigns perform best and what content areas our customers click on the most. It also helps us determine which subject lines get people to open our emails. ### 24. Very easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Jerry B. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2022 **What do you like best about Oracle Responsys?** I mainly use Oracle Responsys because it creates personalized messages based on my interests and the preferences of customers. **What do you dislike about Oracle Responsys?** The thing I do not like about Oracle Responsys is the GUI. **Recommendations to others considering Oracle Responsys:** If you get confused, use youtube! **What problems is Oracle Responsys solving and how is that benefiting you?** Oracle Responsys solved a bug I found during a business call! ### 25. Perfect if you have your data perfectly organized. **Rating:** 5.0/5.0 stars **Reviewed by:** David T. | Admin, Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Oracle Responsys?** Set it and forget it. Once you've setup a workflow it's smooth sailing. **What do you dislike about Oracle Responsys?** It's impossible to report on. This is unacceptable. We send over 50,000 emails a month and we can't properly report on any of it. **Recommendations to others considering Oracle Responsys:** I would never ever recommend this if you have to report on your data. And if you can't report on your data, what is the point or purchasing or using this software? **What problems is Oracle Responsys solving and how is that benefiting you?** Reporting is useless. I would not recommend this product to anyone. ### 26. Oracle Responsys - Best campaign management tool **Rating:** 4.5/5.0 stars **Reviewed by:** shijo j. | Technical support, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2021 **What do you like best about Oracle Responsys?** We can create personalized messages on individual interests. Relevant and customer interests will get top priority. Analytical tools will help to leverage this use. **What do you dislike about Oracle Responsys?** Even though XML codes do not connect with RSS feeds, it is not user-friendly. Updating a link in the header is time-consuming. Searching a link globally with a faster algorithm will be awesome. **Recommendations to others considering Oracle Responsys:** The perfect tool for doing marketing campaigns. Best email marketing tool for generating revenue and tracking conversion. **What problems is Oracle Responsys solving and how is that benefiting you?** Marketing products, Creating awareness, and doing personalized marketing campaigns are helpful to find success in marketing campaigns. It can bring more ROI through your campaigns. ### 27. Campaign management made easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2022 **What do you like best about Oracle Responsys?** The cross channel applications, I can cover qll my social media in one place. It shows me personalised analytics for all of my marketing. Performs much better than other software I've previously used. **What do you dislike about Oracle Responsys?** Multiple steps for certain tasks which could be simplified, or redesign of the dahsboard **What problems is Oracle Responsys solving and how is that benefiting you?** The timings of interactions with my marketing posts are analysed effectively and this has helped me plan more efficiently ### 28. email marketer review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Oracle Responsys?** easy to navigate through the product, the possibilities you can do in terms of targeting and creative **What do you dislike about Oracle Responsys?** I wish we can set up launch time by region so I dont have to recreate multiple campaigns for each region **Recommendations to others considering Oracle Responsys:** NA **What problems is Oracle Responsys solving and how is that benefiting you?** I send emails every day. I try to reach my costumers that way. ### 29. It's a very robust system, yet it's somewhat complex. There aren't allot of resources, bad support. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2020 **What do you like best about Oracle Responsys?** I can do almost anything at a large scale. I can engineer new solutions by any means needed such as creating form webhooks, filters, logic, automated programs, AB testing, personalization **What do you dislike about Oracle Responsys?** The thing I dislike the most by far, is the My Oracle Support service. They rarely provide actionable\understandable solutions. If you have an issue that has to do with some more advanced operations, you're completely on your own and at the mercy of Oracle Responsys docs (which aren't all 100% up to date). Sadly, sometimes this is the case with simple issues. Also, they tend to just close tickets without waiting for your approval. Native integrations with other apps hardly exist. We have to find creative ways to integrate with other products (which is possible if you know your way around the software). If not for their support services, I'd rate the product 9/10. **Recommendations to others considering Oracle Responsys:** If you need an email\sms operational powerhouse automation system with allot of technical & operational capabilities, this is definitely something to look into. Though, if UI and support is important (which at times it very much is), maybe look at other products two. **What problems is Oracle Responsys solving and how is that benefiting you?** Can host all data from other platforms in Responsys (almost mirroring the BI). Extremely personalized email marketing campaigns + ongoing transactional activity. Cross channel orchestration. ### 30. Helping with COVID with this **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Medical Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2021 **What do you like best about Oracle Responsys?** Using it from you email address to address social issues **What do you dislike about Oracle Responsys?** Sometimes oracle is at times full of itself **Recommendations to others considering Oracle Responsys:** If your recruiting for people this can help you especially with a study. **What problems is Oracle Responsys solving and how is that benefiting you?** Recruiting and crafting a list for support in getting a project done ### 31. Oracle is easy to use! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** October 09, 2021 **What do you like best about Oracle Responsys?** I like that it allows for different styles of surveys. **What do you dislike about Oracle Responsys?** I do not like the way the scales are set up. **What problems is Oracle Responsys solving and how is that benefiting you?** Organizational opinions were gathered. ### 32. Responsys is a good and fairly easy service to use. Knowledge of SQL views is crucial. **Rating:** 4.0/5.0 stars **Reviewed by:** Chris M. | Email Marketing Specailist, Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Oracle Responsys?** I like the Program feature the best as it allows me set up and automate multiple email campaigns. **What do you dislike about Oracle Responsys?** I dislike the Oracle Support team as they are slow to respond, always in completely different time zones, and usually require a ton of information to answer even the simplest question. Also, you can't really ask the support team if you're doing something the best possible way. Oracle Support rarely gives a straightforward answer or resolution to tickets in my experience. **What problems is Oracle Responsys solving and how is that benefiting you?** I have realized that Program is the best way to set up and automate groups of campaigns. ### 33. Great marketing automation software **Rating:** 4.5/5.0 stars **Reviewed by:** harper b. | Administration Assistant, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2019 **What do you like best about Oracle Responsys?** What I love about this software are the tools available within Eloqua that allow us to direct our messages to the correct market segments, and ensures that we can delete the email addresses that have already received a marketing message from us on a given day and that They have unsubscribed through subscription management. **What do you dislike about Oracle Responsys?** I can say with confidence that there is nothing that upsets or bothers me about this software **Recommendations to others considering Oracle Responsys:** I recommend to any colleague is to work externally with an official partner of this software internally with an experienced marketing manager of ORACLE to successfully implement throughout your company. **What problems is Oracle Responsys solving and how is that benefiting you?** We use this software as a complete fledge automation tool for all email and RSVP event campaigns. In addition, we synchronize it with our CRM so that new contacts are added to the system automatically. It has solved practically all the problems. ### 34. A bit of a dinosaur, but still good for enterprise size ecomm needs **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2019 **What do you like best about Oracle Responsys?** Responsys account services are great, as we leverage many other OMC products such as BlueKai. Without our account team, it'd be quite impossible to wrangle all of the moving parts together. Downtimes are rare and rarely affect **What do you dislike about Oracle Responsys?** The UI is not intuitive. We have an internal teams building out emails and some things can slip through the cracks due to an interface remnicscent of Windows 95. Furthermore, implementing new add-ons can be a drawn out process from contract negotiation to execution since Oracle acquires new features and products then integrate them to the Responsys platform. **What problems is Oracle Responsys solving and how is that benefiting you?** We are able to leverage Responsys for the data that we collect about our subscribers, which have become our most valued customers. Additionally, we're able to leverage customer data we collect from other first party channels in a relatively easy manner by appending supplemental info to our Responsys tables. This has allowed us to enhance personalization through audience segmentation and content completely in-house. ### 35. Complicated, not user friendly email tool **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2020 **What do you like best about Oracle Responsys?** Responsys is able to build out complex triggered automations and utilize personalization and conditional content. **What do you dislike about Oracle Responsys?** The folder system, the difficult to use interface, the bugs and non-intuitive nature of the product.The push tool seems archaic. The interface could definitely use an update. **What problems is Oracle Responsys solving and how is that benefiting you?** N/A ### 36. Oracle Responsys For Email Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Aviation & Aerospace | Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2019 **What do you like best about Oracle Responsys?** Emial integration from template to dynamic value is done very nicely **What do you dislike about Oracle Responsys?** It own predefined functions are negative point **Recommendations to others considering Oracle Responsys:** Good support and very nice to use **What problems is Oracle Responsys solving and how is that benefiting you?** Email integration and sending in lots is very good. One click and mails get sent. Also integration with notification server is easy. ### 37. Very complex but very useful **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2019 **What do you like best about Oracle Responsys?** It has so many features, you never stop learning. From triggered reports to creating programs to the proofing feature, it’s a machine. **What do you dislike about Oracle Responsys?** A lot of errors with the push messaging feature. You’d think they can update it better with newer apps and website to keep up with the SDK developers keep producing. **What problems is Oracle Responsys solving and how is that benefiting you?** The push messages have been a problem, but the reporting feature is nice. A lot of filters to use to create and refine data. ### 38. Email Marketing Specialist **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Responsys?** I like the ability to use dynamic content. It is pretty simple and straight forward. My favorite thing in the last year has been the split screen message designer. I can see my code and how the email renders all in one screen. I also think that the programs section is pretty simple to set up with nodes. The throw and catch feature was a nice, relatively-recent addition **What do you dislike about Oracle Responsys?** sending push notifications! I basically have to duplicate my work since i need to create test PET, filters, programs just for internal employees to test things. There is no proof launch I can just send myself. I also find forms to be very confusing and not straight forward. I also do not like that when you do a filter count, it gives you an estimation and then you have to get the real count afterward. The estimations vary wildly from +/- 80% to a few percentage points. I wish there was a way to just count the filter fully from the beginning. Lastly, In the link tracking tables and for checking where a campaigns content is buried, I wish the link and content stream appeared for more than about 2-3 seconds when I hover over it to get a preview **Recommendations to others considering Oracle Responsys:** Great way to set up email sends but push and SMS aren't as easy to deploy **What problems is Oracle Responsys solving and how is that benefiting you?** sending email, push and sms communications to our customers. We have triggered, transaction and ad-hoc sends that we need to have reach customers on a reliable and consistent basis. ### 39. Great Service **Rating:** 4.0/5.0 stars **Reviewed by:** Jess P. | Email Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Responsys?** I like how robust the system is to be able to identify our audience needs, as well as the new campaign message platform. **What do you dislike about Oracle Responsys?** The difficulty in finding images within the hosted content (folders would be ideal). Also, the lack of support from Oracle Support and having to message solely through that platform. Maybe could use ZenDesk and allow your users to have those conversations via email? I also wish the support team would be a bit more supportive - I end up solving most issues myself rather than wasting time explaining my situation in various ways. **What problems is Oracle Responsys solving and how is that benefiting you?** Onboarding audiences, delivering optimal messaging based on user attributes, etc. ### 40. Great Experience so far **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2019 **What do you like best about Oracle Responsys?** I like how much easier it is to see all the responses from my team! Before we were using google sheets and it was a nightmare. **What do you dislike about Oracle Responsys?** Could be nice to have a better mobile experience, seems a bit focused on the web. **What problems is Oracle Responsys solving and how is that benefiting you?** Much easier than Google Sheets! ### 41. Responsys review **Rating:** 3.5/5.0 stars **Reviewed by:** Cheyenne D. | Email Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Oracle Responsys?** I love that responsys has so many capabilities and different avenues to get end results. I know there are many other things that I still have the opportunity to learn **What do you dislike about Oracle Responsys?** A lot of the platform isn't intuitive. There are weird errors that happen: such as not being able to preview an email if you have an additional space. Or, requiring two columns for email address when uploading a PET table. **What problems is Oracle Responsys solving and how is that benefiting you?** Encouraging users to be more active on our platform and engage. We have found personalization and automation as a key benefit. ### 42. Responsys is the best email marketing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Hava M. | marketing manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about Oracle Responsys?** What I like the best is that I can send millions of emails within minutes, everything is reliable and works great. The filters, the HTMLs, the SQL etc. **What do you dislike about Oracle Responsys?** What I dislike is the fact that I cant send a proof for specific users. Sometimes I want to double check how a specific user would see my email but unfortunately I am not able to do that. **What problems is Oracle Responsys solving and how is that benefiting you?** I use to send email marketing campaigns everyday. ### 43. Power Users Support **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan D. | Manager of Technical Services, Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Responsys?** The platform is easy to use and promote. It also has the flexibility to support advanced solutions. **What do you dislike about Oracle Responsys?** The assumption that every marketer is at the orchestration level to work with the advance product features and integrations. Develop more white papers and case studies and make the Top Liners community more robust. **What problems is Oracle Responsys solving and how is that benefiting you?** I'm a consultant so all. The platform has easy concepts to teach to clients and improve their experience. ### 44. Responsys Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Responsys?** We find Reponsys to be much more user friendly than some of the competitors. There are so many great ways to set up programs and tie emails together with SMS that we find very valuable. **What do you dislike about Oracle Responsys?** Support can be lacking. I feel as though they use a canned list of responses and don't actually take into account what the customer has decribed in the ticket. We also manage 13 brands and having to log in and out of Responsys is a huge pain and waste of time. **What problems is Oracle Responsys solving and how is that benefiting you?** Lifecyle journeys - and we are working towards more relevant content to the right person. ### 45. The Ferrari of Automated Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Vitor F. | Customer Success Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Responsys?** Responsys is a really complete platform in terms of technology and integration. The best functionality regarding the power of customization and automating is the connect jobs that allows the client to input data in the platform ecosystem. **What do you dislike about Oracle Responsys?** Many of the features are not default, so we have to either buy or ask Oracle to unlock them in the platform. **What problems is Oracle Responsys solving and how is that benefiting you?** All the digital orchestration. ### 46. Responsys user/campaign execution **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Responsys?** Focused product, with most weight to use in B2C Easy to use, but customized setup within the various customers will create transition problems. **What do you dislike about Oracle Responsys?** Not so much a dislike, but there are more user friendly tools. Another point is the certification of experts: there is really no understandable reason to do this every year than money, which start to become a major issue in cost, while competitors offer free refresh courses with certifications which are of longer duration. **What problems is Oracle Responsys solving and how is that benefiting you?** Making sensible marketing automation possible. Reaching potential customers with relevant information. Engaging customers after events. ### 47. Responsys Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Responsys?** What I like most utilizing Responsys is the RPL capabilities. Though so much to still learn I like the fact that I am not limited to what rules I can create. **What do you dislike about Oracle Responsys?** There is a bigger learning curve to use the tool however that is also what makes it a great tool. Some things could also be a bit buggy and when being replicated by a Support Tech it is hard for them to pinpoint the issue, **What problems is Oracle Responsys solving and how is that benefiting you?** Sending personalized messages. Also, implementing SMS into our communications. ### 48. The best! **Rating:** 5.0/5.0 stars **Reviewed by:** Tara S. | Freelance Publicist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Oracle Responsys?** Usability, flexibility, programs are the highlights for me. **What do you dislike about Oracle Responsys?** Event data is not exposed in platform, not a good view of activities for a single customer **What problems is Oracle Responsys solving and how is that benefiting you?** Flexibility, speed, platform reliability and ability to execute complex personalizations. We are working on all of it! ### 49. Excelent Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Erica O. | Client Insights Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Responsys?** Very complete in terms of use of data e lifecycle building. **What do you dislike about Oracle Responsys?** It is not user friendilly, demands a few tecnical skills wich implies in barriers to teams among comapnies. **What problems is Oracle Responsys solving and how is that benefiting you?** Marketing Automation starategy. Responsys have been vary usefull to data analysis. ### 50. Great B2C marketing automation solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Responsys?** Robust platform able to deploy large number of emails in a short period of time. Program builder is a great tool that allows us to create smart, highly targeted programs to our customers and prospects. **What do you dislike about Oracle Responsys?** Application is not overly user friendly, takes a fair amount of tech expertise to use. Reporting capabilities out of the box are lacking. **Recommendations to others considering Oracle Responsys:** Take advantage of Responsys professional services. **What problems is Oracle Responsys solving and how is that benefiting you?** Email marketing/ marketing automation. ## Oracle Responsys Discussions - [Marketing to Millenials](https://www.g2.com/discussions/marketing-to-millenials) - 2 comments, 1 upvote - [What is Oracle Responsys used for?](https://www.g2.com/discussions/what-is-oracle-responsys-used-for) - 1 comment - [View Oracle Responsys pricing details and edition comparison](https://www.g2.com/products/oracle-responsys/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-13+14%3A27%3A55+-0500&secure%5Bsession_id%5D=a97c52d5-81b6-44be-a691-8fbe5cad1ac9&secure%5Btoken%5D=72bd09669f40eb024c2001bdfd465fde390a6c1ecb8ca364068d47e0e2e4dd92&format=llm_user) ## Oracle Responsys Integrations - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) ## Oracle Responsys Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Oracle Responsys Alternatives - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,375 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,182 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (601 reviews)