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Cloudinary Reviews & Product Details

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Pricing provided by Cloudinary.

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$224.00

Cloudinary Media

Cloudinary Demo - Cloudinary Assets
Intelligent Digital Asset Management: Integrations and APIs for connected DAM. AI-powered workflow automation. Creative review and approval. Brand Portals for asset sharing.
Cloudinary Demo - Cloudinary Image
Cloudinary Image: On-Brand Imagery Every Time, Everywhere. API-driven image editing tasks performed in bulk and automatically. Largest collection of AI-powered image customizations. Industry-leading optimized image delivery. Moderate and curate GenAI created image variations with confide...
Cloudinary Demo - Video
Cloudinary Video: Scale High-Performing Video in Minutes Manage branded, third-party or user-generated video. Ensure flawless delivery with quality-led video optimization. Meet accessibility and localization needs with customizable video player. Edit instantly with API and AI-powered aut...
Cloudinary Demo - Search and Discoverability
AI-powered search for better discoverability. Open new paths to asset discoverability with natural language search, image search, and now people or facial recognition search.
Cloudinary Demo - High-Performing Images On All Channels
Deliver fast-loading visuals on any device, automatically optimized for size, quality, and resolution. Optimize and compress images in real time to improve Core Web Vitals without sacrificing quality. Deliver globally with multi-CDN support to ensure a responsive, consistent brand experience wh...
Cloudinary Demo - Cloudinary AI
Cloudinary AI: Since 2012, Cloudinary has applied AI to automate the entire asset lifecycle. We offer generative AI tools, MCP-ready APIs, scalable automations, and integrations with AI agents and LLMs built for developers, marketers, and enterprise teams.
Cloudinary Assets: The AI-Powered, API-First DAM for Visual Storytellers. Brands that rely on visual storytelling trust Cloudinary’s DAM to streamline complex workflows and automate time-consuming tasks throughout the asset lifecycle...
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Cloudinary Assets: The AI-Powered, API-First DAM for Visual Storytellers. Brands that rely on visual storytelling trust Cloudinary’s DAM to streamline complex workflows and automate time-consuming tasks throughout the asset lifecycle...
Cloudinary Media Flows. MediaFlows is the low-code platform for building visual media-rich applications in minutes.
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Cloudinary Media Flows. MediaFlows is the low-code platform for building visual media-rich applications in minutes.
Cloudinary Video: High-performing video at scale

Our API lets you upload, store, transform, and deliver high-quality videos easily and efficiently. With features like automated video transcoding, dynamic video URLs...
Play Cloudinary Video
Cloudinary Video: High-performing video at scale Our API lets you upload, store, transform, and deliver high-quality videos easily and efficiently. With features like automated video transcoding, dynamic video URLs...
Cloudinary AI: Cloudinary has been a pioneer in the GenAI space and applying AI to automate the asset lifecycle since 2012. We offer practical, scalable AI-powered automations for image and video management for developers, marketers...
Play Cloudinary Video
Cloudinary AI: Cloudinary has been a pioneer in the GenAI space and applying AI to automate the asset lifecycle since 2012. We offer practical, scalable AI-powered automations for image and video management for developers, marketers...
Cloudinary Image Cropping: Context-aware cropping with c_auto and g_auto intelligently determines the optimal crop and resize for an image, taking into account its content, context, and the specified device's dimensions or aspect ratio...
Play Cloudinary Video
Cloudinary Image Cropping: Context-aware cropping with c_auto and g_auto intelligently determines the optimal crop and resize for an image, taking into account its content, context, and the specified device's dimensions or aspect ratio...
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Cloudinary Reviews (171)

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Reviews

Cloudinary Reviews (171)

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4.4
171 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Cloudinary for its ease of use and powerful image management capabilities, which streamline workflows and enhance productivity. The platform's intuitive interface and robust API allow for seamless integration and dynamic transformations, making it a valuable tool for developers and marketers alike. However, some users note that the pricing can escalate quickly as usage increases.

Pros & Cons

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Simone F.
SF
Solution Architect
Mid-Market (51-1000 emp.)
"Reliable and powerful DAM & Asset Distribution service with many features and great support"
What do you like best about Cloudinary?

Cloudinary is an excellent service for image and video runtime processing, helping you distribute content via a CDN. Its Digital Asset Management (DAM) system has an intuitive interface that enables users with varying levels of technical proficiency to manage assets and share them with stakeholders.

Cloudinary has a strong technical foundation, and it’s clearly built by developers for developers. It offers many features to process assets on demand as they’re consumed on your site, with a reliable CDN on top to distribute your content globally—optimized and transformed exactly as you want and need.

Cloudinary is also always improving and listening to customer needs. Very often, you even have the chance to speak directly with Product Owners and other responsible team members to suggest changes and have an open exchange about features and usability.

Integration with Contentful is easy and straightforward and also the usage of the different widgets for upload or video play are easy to integrate and full of built-in functionality.

The pricing may vary highly on the usage and traffic, however considering that, especially when speaking about the assets delivery, everything is fully managed, already give a great advantage and removes the burden of managing infrastructure and configurations. You only need to care about the content.

With the upcoming AI features Cloudinary is building, there will be the possibility to easily scale without the burden of manual human intervention. Assets moderation or enhancing content will become easy and straightforward, thanks also to the usage of agents that can support the build and engineering of such capabilities

Last but not least, Cloudinary provides excellent support. With Platinum or Diamond Support, responses to questions, doubts, and technical issues can arrive within minutes. Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

It takes some time to master all the technical features provided by Cloudinary, and they’re not always intuitive to set up or manage.

I’d recommend having a technically responsible person on your team to take ownership of the system, because business requirements often need to be “translated” into implementation details on the Cloudinary platform. The SDKs and APIs could be improved, and in few cases their usage feels cumbersome or not very intuitive. As a result, development can slow down when you need to reach out to support to fully understand how certain features are meant to be used. Review collected by and hosted on G2.com.

Response from Eugene Musebe of Cloudinary

It’s great to hear Cloudinary is helping unify and simplify your media pipeline—from DAM to global distribution. We’re especially glad the platform is meeting both technical and business needs, and that support has been there when it counts. Your points on the learning curve and SDK usability are well taken—those are areas we’re actively working to streamline. Thanks for the detailed and thoughtful feedback!

Sagar K.
SK
SEO Analyst
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Effortless Image & Video Optimization with Flexible URL Transformations"
What do you like best about Cloudinary?

What I like most about Cloudinary is how it removes a lot of the messy work around images and videos without feeling heavy. Upload once, and resizing, compression, and format changes just happen through simple URLs, which feels surprisingly flexible. It also handles edge cases well, like optimizing for slow networks or different devices. Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

Pricing can become confusing once you move beyond basic usage. From my personal experience, transformations and bandwidth are harder to predict than expected. Review collected by and hosted on G2.com.

Danielle P.
DP
Content Manager
Leisure, Travel & Tourism
Mid-Market (51-1000 emp.)
"Efficient asset management, but a lot of add-on subscriptions required"
What do you like best about Cloudinary?

I like that Cloudinary provides a central storage point for all our assets, making it easier for everyone to access them at all times. I appreciate the various upload transformations available, ensuring a consistent look, feel, and size for our hotel images. The interface is really easy to use, and the folder search functionality makes finding things straightforward - we use it all day every day.

I enjoy the additional features, including media flows that streamline image processing, and the video player, which delivers video assets in a more aesthetically pleasing manner than the previous YouTube player, and uses smart technology to reduce the time it takes for pages with video on to load. The initial setup was very easy, with a team member assigned to help us get the best out of the product. The client support team have also worked with us closely to unlock new ways of working. Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

A lot of the fantastic features available aren't included in the plan we have, meaning you can incur extra costs that make it more difficult to get a return on your investment in the product. Review collected by and hosted on G2.com.

Response from Eugene Musebe of Cloudinary

We're glad to hear that you find Cloudinary efficient for asset management and that it has helped streamline your image processing and video delivery. We understand your concern about add-on subscriptions, and we continuously review our plans and features to provide the best value for our customers.

Natalie H.
NH
Client Support Representative
Mid-Market (51-1000 emp.)
"Effortless Media Management, Lightning-Fast Performance"
What do you like best about Cloudinary?

I truthfully just love the product and the functionality. I think that it truly helps my day to day life so much. I love that you can do so much with it besides just uploading the files. I've uploaded so many, and every single one has just loaded so smoothly. I really appreciate what it has to offer. I like using the embedded URL link because sometimes we are required to embed elements on our user's website. So having that directly integrated where it provides the embed code for you is super helpful. The initial setup was super easy, very straightforward, and very simple. Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

I think sometimes the drop downs could be a tiny, tiny bit confusing whenever you're going to share or export a photo or video. I think maybe just concise the list a little bit, would help. Review collected by and hosted on G2.com.

SO
Marketing Manager
Insurance
Mid-Market (51-1000 emp.)
"I love using Cloudinary, it's very easy to use"
What do you like best about Cloudinary?

Cloudinary is very easy to use and I use it very regularly. I use Cloudinary to store images, which are then uploaded to my website via a URL.

I use Cloudinary to compress images, which helps to reduce the file size and takes up less space on our website, which saves us more money by reducing the website bandwidth usage. Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

I have not seen any downsides to using Cloudinary. Review collected by and hosted on G2.com.

Response from Eugene Musebe of Cloudinary

We're thrilled to hear that you love using Cloudinary and find it easy to use. Thank you for sharing your positive experience!

Jon H.
JH
UI/UX Designer
Enterprise (> 1000 emp.)
"Effortless Image Management, But Needs Better Team Controls"
What do you like best about Cloudinary?

I’ve been using Cloudinary for some time now, and what I really appreciate is how much it simplifies my workflow. I can upload an image and Cloudinary automatically handles all the complex tasks—optimisation, resizing, format conversion, and more—without any need for complicated setup or extra effort on my part.

The URL-based transformations are a standout feature for me. Adjusting quality, aspect ratios, dimensions, and formats is as easy as adding a few parameters, which is incredibly convenient. This not only saves me time but also keeps my workflow organised, eliminating the need to create or maintain cumbersome image pipelines myself.

In terms of performance, Cloudinary is very reliable. Their CDN delivers images quickly, and I’ve noticed that pages on our website load faster and feel lighter because of the optimised images they provide.

All in all, Cloudinary makes managing images effortless, allowing me to concentrate on designing and building rather than dealing with asset management. It’s efficient, dependable, and truly valuable for anyone who works with visuals, even occasionally. Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

One of my main frustrations with Cloudinary is how disorganized things can become when several people share the same account. When designers, developers, and content editors are all uploading and modifying assets, the situation can quickly spiral out of control. Naming conventions are often ignored, folders become cluttered, duplicate files accumulate, and it’s all too easy for someone to accidentally overwrite something important.

Cloudinary doesn’t provide many safeguards to prevent these issues, either. If your team lacks strong organization, the platform simply mirrors that disorder, turning the asset library into a bit of a jungle. With strict processes, it’s possible to keep things under control, but without them, managing assets can be quite a headache. Review collected by and hosted on G2.com.

Response from Eugene Musebe of Cloudinary

Thank you for sharing your positive experience with Cloudinary's image management capabilities and performance benefits. We understand the importance of team controls and will continue to work on enhancing the platform to better support collaborative asset management.

Verified User in Entertainment
UE
Small-Business (50 or fewer emp.)
"A powerful and reliable solution for managing digital assets at scale"
What do you like best about Cloudinary?

Cloudinary makes it incredibly easy to manage and deliver digital assets at scale. I especially appreciate how intuitive the interface is and how quickly I can upload, organize, and transform images. The automatic image optimization and built-in CDN significantly improve performance without requiring extra development time. Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

While Cloudinary is powerful, the pricing can get expensive quickly, especially for small teams or startups. Some advanced features require a learning curve, and documentation, although extensive, can be overwhelming for beginners. The UI could also benefit from a modern refresh. Review collected by and hosted on G2.com.

Response from Eugene Musebe of Cloudinary

Thank you for sharing your experience with Cloudinary. We're thrilled to hear that our platform has helped you optimize image performance and streamline media asset management. We appreciate your feedback on pricing and advanced features, and we're committed to addressing these concerns to better serve our users.

CC
VP of Technology
Mid-Market (51-1000 emp.)
"Cloudinary Makes Media Management Effortless and Boosts ROI"
What do you like best about Cloudinary?

Cloudinary is not just a CDN, but the de facto standard platform for images and video on the web. It is easy to use for developers, marketers and creatives and has dramatically reduced complications with delivering the right media to the right device at the right time. As a small business, media management will never be a profit center for us, so ease of implementation and integration are key for us and Cloudinary delivers. Additionally, new features and functionality only serve to increase our ROI as our adoption continues. The value for our teams and our business is undeniable. Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

Cost and sticker shock is definitely a concern, but overall value outweighs cost completely for us. A portion of the AI features are not relevant to our business. Mass update of image paths is not a trivial, so initial setup is critical. Stock Wordpress integration leaves something to be desired. Review collected by and hosted on G2.com.

Response from Eugene Musebe of Cloudinary

Thank you for sharing your positive experience with Cloudinary! We're pleased to hear that our platform has made media management effortless for your small business and has increased your ROI. We understand your concerns about cost and some features not being relevant, and we will take this feedback into consideration as we continue to enhance our platform.

Manuel M.
MM
Head of Content
Enterprise (> 1000 emp.)
"Powerful, User-Friendly Asset Management"
What do you like best about Cloudinary?

Cloudinary offers dynamic image manipulation and a robust API, supported by comprehensive public documentation. Its user-friendly interface makes it accessible to everyone in the company, and it serves as a single source of truth for all digital assets. I also appreciate Cloudinary’s commitment to keeping up with the evolving technology landscape. Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

I wouldn't say I dislike it, but I do wish it were more affordable for us, given that the base product includes plenty of features that are certainly valuable but that I haven't gotten to take advantage of due to my specific business needs. Review collected by and hosted on G2.com.

Response from Eugene Musebe of Cloudinary

It's great to hear how Cloudinary has helped you integrate seamlessly with your platforms and improve efficiency in delivering optimized images. We're committed to providing solutions that enable creativity and productivity.

Dylan C.
DC
Freelance Full Stack Developer
Small-Business (50 or fewer emp.)
"Essential for Startups, Seamless for Ruby on Rails"
What do you like best about Cloudinary?

I love that Cloudinary has a generous starter tier that helped our small greenfield startup get off the ground. It's great how it supports a wide range of SDKs for any language or platform, which is a huge time-saver for us as a Ruby-on-Rails platform, especially since Cloudinary supports Ruby and Rails out of the box. The UI is friendly and makes it super easy to manage and tag our uploaded assets, so we can confidently delete outdated variants without worrying about impacting production assets. Cloudinary's integration with ActiveStorage is a seamless drop-in solution, which made it extremely easy to set up by just installing it and copying their sample configuration. These features make Cloudinary incredibly valuable to our workflow. Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

The pricing does ramp up quickly. Once you start hitting thresholds, it gets comparatively expensive versus other solutions. Review collected by and hosted on G2.com.

Response from Eugene Musebe of Cloudinary

Thank you for sharing your positive experience with Cloudinary! We're glad to hear that our platform has been seamless for your Ruby on Rails workflow. We appreciate your feedback on pricing and are committed to providing competitive and transparent pricing for all users.

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GU
Guest User
Last activity almost 2 years ago

What is RES Cloudinary?

GU
Guest User
Last activity about 3 years ago

Is Cloudinary free to use?

Pricing Options

Pricing provided by Cloudinary.

Advanced

$224.00

Plus

$89.00

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$0.00
Cloudinary Comparisons
Cloudinary Features
Import/Export
Organizational Interface
Search
File Types
Metadata
File Transformation
Images
Workflow Management
User, Role, and Access Management
Brand Portal